New A&A Optical Collection – SeventyOne™

New A&A Optical Collection – SeventyOne™

A&A Optical announces the launch of new eyewear collection, SeventyOne™, An ode to yesteryear, SeventyOne™, named for the inception year of A&A Optical, features adult eyewear styles for the millennial demographic that will release nationwide in April 2015. A nod to indie‐prep style, SeventyOne™ is engineered for the millennial market with timeless shapes, organic color variations, and a unique fusion of materials and textures. Metal frames crafted with distinctive color stories, and acetate frames welded with bold metal accents are the collection’s signature style. Robert Liener, A&A Optical President and CEO, is excited about the brand launch: “Near and dear to me, since 1971 is the year A&A Optical was founded, this house created collection will be a great addition to the family of brands that A&A has been known for, for over 44 years. ” Robert describes the collection: “The target demographic for the SeventyOne™ eyewear collection is the millennial generation, older teens through post college age. The styles in the collection are hip, bold colored, high quality, and competitively priced. Thus far, feedback about the collection has been amazing.” A&A...
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Get Your Staff’s Social Media Gears Turning [Part 2]

Get Your Staff’s Social Media Gears Turning [Part 2]

Looking for ideas to get your staff involved in social media? Our social media expert Sabina has plenty of ideas which she shares with our ODLingo clients each month. Here is an example of a couple of her suggestions from this past January: 1: Get A New Year’s Resolution! Everyone has something to aspire to in the new year, whether it is spending more time with family, eating healthier, exercising, or finishing school. Throughout the month of January, take a picture of each staff member working on his or her resolution and add a sentence about what the goals are. Encourage fans to share their New Year Resolutions as well. Example: Our ophthalmic technician’s New Year’s Resolution is to lead a healthier lifestyle. With a family history of diabetes, she doesn’t want to be the next one going down that road. Check out a few of her recipes for eating healthy and staying fit. What is your New Year Resolution? 2: January 28th Is Fun At Work Day! Work is not always fun but there are moments in the day when fun happens. When that time of day comes, take a picture and post it with a sentence or two about the fun that is happening in the picture. Add some hashtags like, #FunAtWorkDay. Social...
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Marcolin Strengthens Its Presence In The Nordic Market Opening A Branch In Sweden

Marcolin Strengthens Its Presence In The Nordic Market Opening A Branch In Sweden

Marcolin SpA, a worldwide leading eyewear company, as part of its international development process with direct access to the control of individual markets, announces the opening of a branch in Sweden, based in Frösundaviks (Stockholm). This branch, named Marcolin Nordic operating from the end of February 2015, has been established in order to oversee the market of Nordic Countries (Denmark, Finland, Norway, Iceland and Sweden) in a more controlled and focused way and distribute all the brands in the portfolio. Valerio Giacobbi, General Manager of Sales, Marketing and Business Strategies of Marcolin, declared: “The decision to establish a branch in Sweden comes from the potentials of the Nordic market and the relevance that the optical segment has for us and for this area. The wide range coverage of our offer and the direct control will allow us to respond optimally to the needs of the market and strengthen our partnerships with local customers”.   About Marcolin Marcolin is among the leading companies for eyewear and stands out in the luxury sector for high quality of products, focus on details and a prestigious distribution network. In December 2013, Marcolin finalized the...
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The House Of Tura Celebrates Its Distinct Brand Personalities  At Vision Expo East

The House Of Tura Celebrates Its Distinct Brand Personalities At Vision Expo East

Tura Inc., the inventor of fashion eyewear in 1938, is excited to celebrate its distinct brand personalities at Vision Expo East with special models and enticing promotions. The Company will highlight their namesake collection Tura, along with Humphrey’s and TITANflex. Each brand will have section at the booth that will focus on bringing its personality and history to life through enticing visual displays accentuating the collection’s positioning. Additionally, Tura Inc. designed an exclusive promotional package for their customers: Arrive at Tura Booth #4608 as a new account and ask about our New Door promotion. Interested in adding one of our brands? Ask about our Add-A-Brand program. And if you are one of our many customers who would like to receive a special for purchasing during Expo ask how you can receive one of our fabulous gifts with a qualifying purchase. But no matter who you are – bring your creative mood and enjoy some time designing a frame with one of our designers – each frame entered has a chance to be a part of our Tura 2016 collection. TURA Tura’s eponymous house brand continues to carry on the tradition of crafting fashionable accessories for the face by...
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Marchon Eyewear Announces Licensing Agreement With MCM

Marchon Eyewear Announces Licensing Agreement With MCM

Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and MCM (Modern Creation München), a global manufacturer of luxury leather goods, apparel and footwear, announced today an exclusive global licensing agreement that will grant Marchon the rights to manufacture and distribute the sun and ophthalmic collections under the MCM brand. The first deliveries will launch in March 2015 with a “Made in Italy” sunwear capsule collection, available exclusively across the MCMworldwide boutique network. The launch represents the beginning of a partnership between these two global players in the fashion business. The MCM eyewear collection will launch September 2015 in Asia, with a global roll-out planned for January 2016. The eyewear collection will be sold in MCM boutiques, department and specialty stores, and select optical stores worldwide. Claudio Gottardi, Marchon Eyewear President and CEO, commented: “This is an exciting partnership that perfectly fits with Marchon’s strategy to extend the range of young and dynamic luxury brands in our global portfolio, leveraging our Italy manufacturing, talent and logistics. Considering...
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Zyloware Launches Brand New Booth At Vision Expo East

Zyloware Launches Brand New Booth At Vision Expo East

Donʼt miss out on your chance to win amazing raffle prizes exclusively at Zyloware Booth #4753! On Friday, March 20th, Zyloware will be raffling off a 24” HDTV! On Saturday, March 21st, Zyloware will be raffling off a set of Beats By Dre headphones! On Sunday, March 22nd, Zyloware is raffling off an authentic Randy Jackson guitar signed by Randy himself! Simply stop by the booth to participate! The time has come! Itʼs finally here and we canʼt wait to show off our brand new, state-of-the-art Vision Expo East booth! In the last few years, Zyloware has continued to grow and expand. The new booth is a part of a major reinvestment for Zyloware proving that we are ready to deliver even better specialized services to retailers that do business with us. Stop by and join the Zyloware family in celebrating our new booth and take advantage of great show specials and promotions! Be the first to see the very special new Leon Max Limited Edition. Filling a niche in the market, this collection represents high-end luxury eyewear at an affordable price. With attention to detail, unique beveling and architectural inspirations, the collection combines unique designs including rich materials and...
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The Boys are Back: Costa’s GEOBASS Season Two Kicks Off with a Bang

The Boys are Back: Costa’s GEOBASS Season Two Kicks Off with a Bang

After crisscrossing the planet last year in a quest to locate and catch unique bass species, the four GEOBASS anglers are back at it in 2015, as season two of the original online series sets to premiere on Friday, Feb. 20, at http://bit.ly/geobassbrz. This year, the guys – Thad Robison, Jay Johnson, Chris Owens and Brian Jill – will widen their fishing adventure, to locales including Brazil, Guyana, Papua New Guinea, the Solomon Islands, and even the wilds of Texas. In season two, viewers will recognize some new friendly faces jumping into the action, including a cameo appearance by Bassmaster Elite Series Pro Casey Ashley in the premiere episode. Ashley joins up with GEOBASS to give some helpful tips prior to their journey to the Amazon River. Viewers can catch the series premiere with Ashley’s appearance online Feb. 20 – the same day Ashley will be battling it out on the water competing in the “super bowl” of bass fishing, the 2015 GEICO Bassmaster Classic in Greenville, S.C. In the premiere episode, the GEOBASS team explores the Amazon River in Brazil, in search of the monstrous peacock bass that eluded them during their previous mission in Colombia. Missing fishing guides,...
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Charmant USA Announces New Appointments To Executive Staff And Management

Charmant USA Announces New Appointments To Executive Staff And Management

CHARMANT, known for producing top-quality, comfortable and attractive eyewear, has announced changes to its executive staff and management. Promotions were awarded to several in management roles, creating a new executive staff to support the newly appointed president, Mr. Urayama. Promotions included Dee Berghuys, who moved from Director of Product and Marketing to become VP of Operations. Dee will now oversee Stock Control & Logistics and IT, as well as Product and Marketing. “I am very excited to take on this new role within CHARMANT,” states Dee Berghuys. “I’ve worked closely with the managers and directors in these departments for years, and I’m confident we will continue to work well together, while implementing any needed changes to increase workflow and productivity.” Promotions included Keith Andreotta, formerly Manager of Human Resources to Director of General Affairs; Wataru Iwasaki, formerly Manager of Corporate Planning to Director of Corporate Planning; Doug Fryer, formerly Manager of Inventory and Product Control to Director of Stock Control and Logistics; Michele Ziss, formerly Brand Manager to Director of Product and Marketing. About CHARMANT Based in...
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Eastern States Eyewear Announces Sunglasses Collection And Forthcoming Marketing Campaign

Eastern States Eyewear Announces Sunglasses Collection And Forthcoming Marketing Campaign

ESE’s Exces Eyewear is proud to announce a new sunglass collection for 2015 coupled with a new marketing campaign. Six plastic styles combine easy to RX, feminine shapes that are designed to fit cleanly and comfortably and have the quality and functionality for daily use. The collection’s panache comes from an array of striking colors in a variety of marble, striated, crystallized, laminate, or two toned blends. Combinations include such shades as Golden leopard, Green-Cognac, Violet-Burgundy, and Red-Gold. Also of note, ESE has announced that up and coming country music artist Ashley Jordan will be the face of the collection in its soon to be launched marketing campaign. “Mrs. Jordan has long been a fan of the collection and had expressed an interest in being the face of the new campaign,” explained Jason Shyer, ESE Marketing Director. “The shots features a artistic, rock and roll feel that is a great compliment to the energetic, colorful nature of the collection.” For more information visit www.eseyewear.com
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New Styles For February From Ducks Unlimited

New Styles For February From Ducks Unlimited

Ducks Unlimited is committed to conservation and authentic style. The February optical collection is directly inspired by duck calls, consistent with Ducks Unlimited’s vision of maintaining wetlands for today tomorrow and forever. Striker is a full acetate frame with classic soft square eye shape. Multicolored, and double laminated acetates give each frame undeniable character while duck-call inspired temple tips add extra style. Spring hinges assist in a more comfortable fit. Striker is available in Dark Brown and Navy Tortoise. Patrol is a semi-rimless frame with a modern rectangle eye shape. End pieces featured twisted metal work reminiscent of a duck call. Round acetate temples and adjustable nose pads allow for a more comfortable and customized fit. Patrol is available in Brown and Gunmetal. Transit brightens up the collection with touches of Navy, Olive and Tortoise acetates. Modern rectangular eye shapes are adorned with duck-call inspired temple tips and spring hinges for a more customized fit. Transit is available in three colors Black, Navy Gradient, and Olive Tortoise. For more information, visit our website at www.mcgeegroup.com or contact The McGee Group at 800-966-2020...
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Marcolin Announces The Early Renewal Of Its Licensing Agreement With TBL Licensing, LLC

Marcolin Announces The Early Renewal Of Its Licensing Agreement With TBL Licensing, LLC

Marcolin SpA, a worldwide leading eyewear company, and TBL Licensing, LLC announce today the early renewal of the licensing agreement for the design, production and worldwide distribution of Timberland® optical frames and sunglasses. This agreement extends the partnership duration until December 31st 2018, with the possibility to expand it for an additional 2 years. Giovanni Zoppas, CEO Marcolin, affirmed: “Timberland is a brand of worldwide relevance with a precise position in the lifestyle market and in our portfolio of brands. We are very pleased therefore to continue on with this successful partnership for many years.” “Marcolin and Timberland have developed a very strong partnership over the past 12 years, grounded in shared values and a passion for the Timberland brand and the promise it holds,” said Katherine Cousins, VP Licensing & Accessories for Timberland. “We’re excited to renew this partnership, and will continue to work closely with Marcolin to bring innovative and stylish Timberland eyewear to consumers around the world.” About Marcolin Marcolin is among the leading companies for eyewear and stands out in the luxury sector for high quality of products,...
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New Styles From Plume Paris by Best Image Optical, Inc.

New Styles From Plume Paris by Best Image Optical, Inc.

Without sacrificing creativity the Plume Paris collection releases beautiful designs that are not only comfortable to wear but exude confidence. The newest styles are a wonderful mixture of inspirations from the past with an eye to a more modern and edgy style. One of the most significant design elements to the collection is the blending of easy to wear frame shapes with exquisite and unique temple and brow-bar designs. A notable trend in this season’s collection is the designer’s inclination for a moderate feline eye-shape. These captivating cat-eyes have been embossed with bold colors and prismatic patterns, offering coquette looks in women’s eyewear. Plume Paris spectacles are far from being demure, as they confidently capture a spectator’s curiosity. The attention to detail, a signature trademark to the collection, is exquisite and a true testament of art in eyewear design. The play on colors, shades, and shapes are skillfully fabricated using stainless steel material. Plume Paris models Tanlay, Nantes, Ville, and Orbey add a lovely feminine flare to the 2015 collection.   Model Name: Tanlay Brand: Plume Paris Colors: Wine Stripe, Olive Stripe, Chocolate...
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Essilor Launches “Change Your View” Sweepstakes

Essilor Launches “Change Your View” Sweepstakes

Essilor of America is giving eyecare professionals a chance to win exciting prizes, including an Alaskan sightseeing adventure and a variety of monthly and weekly giveaways, through the “Change Your View” sweepstakes going on now through April 30, 2015. To enter the sweepstakes, ECPs can simply register online at EssilorTransitions.com and complete a short training on how Transitions® lenses can benefit their patients and their practice. “We’re thrilled to offer this fun promotion to eyecare professionals across the country while at the same time educating them on the benefits of Transitions lenses,” said Howard Purcell, O.D., F.A.A.O., Dipl., and senior vice president of customer development, Essilor of America. “This training was developed as part of Essilor’s ongoing efforts to support ECPs as they work to offer their patients the best possible vision solutions. Essilor’s continued training opportunities aim to help ECPs increase patient satisfaction and thus accelerate business growth.” ECPs who register online and complete the training are eligible for the “Change Your View” sweepstakes grand prize which includes a sightseeing journey across Alaska from an...
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Vera Bradley Girlfriends Collection: Grace, Sable & Tannis

Vera Bradley Girlfriends Collection: Grace, Sable & Tannis

Grace, Sable and Tannis feature retro flair and the latest playful Vera Bradley prints. Vibrant hues combine with metal finishes to create the perfect look for Vera Bradley Girlfriends! Grace is a full acetate frame with two tone gradient front. Uplifted rectangle eye shapes add a feminine twist to the masculine inspired frame shape with notched end pieces. Vera Bradley colors are displayed on inner temples. Grace is available in Emerald Paisley and Rio. Sable features semi-rimless metal frame front with an uplifted round rectangle eye shape. Acetate temples display new Vera Bradley colors on the outer temple for Midnight Paisley, and on the inner temple for Rio. Spring hinges and adjustable nose pads create a more customized fit. Pops of color make Tannis stand out from the crowd. Metal frame fronts with uplifted rounded rectangular eye shapes curve into bright acetate temples with Vera Bradley colors on temple tips. Tannis is available in Cheery Blossoms, Moon Blooms and Lucky You. To view the entire collection, visit our website at mcgeegroup.com. For more information about the Vera Bradley® Girlfriends collection, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The...
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Diortechnoloic, A Futuristic Reflect

Diortechnoloic, A Futuristic Reflect

For Dior summer 2015 ready-to-wear fashion show, Raf Simons brings haute couture traditions to ready-to-wear while taking it to a new dimension: “more modern, mode dynamic, more real”. Historical dresses and 18th century attires met fully embroidered pilot uniforms. In the same energy, the  diortechnologic sunglasses revealed during the show explore classic shapes and bring them forward, in a futuristic universe. The ultra-modern open-worked metal front is featuring surprisingly flat lenses for an avant-garde style. The tonal shiny metal and mirrored lenses contrast with black soft-touch acetate temples. A strong stylistic statement for a cutting-edge summer. Silver tone-on-tone: silver metal frame, silver mirrored flat lenses Gold tone-on-tone: gold metal frame, gold mirrored flat lenses Black tone-on-tone: black metal frame, dark grey flat lenses Graphic silver: silver metal frame, graphic blue shaded flat lenses Graphic gold: gold metal frame, graphic brown shaded flat lenses For more information visit www.safilo.com
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