Aega: Playing With Color

Aega: Playing With Color

The iridescent blue shades of the Morpho Aega, a butterfly found on the continent of South America, were the inspiration behind Morel’s Aega concept for the Koali collection. The Aega is omnipresent in every aspect of the frame. The grace of the butterfly is expressed in the overall style from the contemporary eye shapes, to the delicately thoughtout temple, and a concealed flex-hinge system. Aluminum gives this work three dimensions with a twist to reflect the triangular wings of the butterfly which is emphasized by a contrasting line as a reminder of Aega’s shape. Metallic tones use light to mimic the shades of the tiny glittering scales which cover Aega’s wings. While blue is the color most closely associated with Aega (blue butterflies are male), all the colors are used to create unrivaled harmonies with radiant hues as well as pastels for brilliant combinations of color. Aega is available in four stainless steel models (three semi-rimless, two full rimmed) and two models with double-layered handcrafted acetate fronts. For more information visit www.morel-france.com
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Zyloware Announces The February 2015 Launches

Zyloware Announces The February 2015 Launches

Exciting new Zyloware Eyewear releases for Sophia Loren, Stetson 180 Flex-Hinge, Stetson Off Road, Randy Jackson Limited Edition, Randy Jackson Sun, Gloria By Gloria Vanderbilt and MaxStudio.com Collections for February 2015. The Sophia Loren M256 is a full rim metal frame in an up to date rectangular shape. The pierced metal endpiece provides the wearer with a lighter look on the face. The metal temples feature an elegant décor with a raised shiny gold crisscross pattern embedded with rows of stones. The metal temples have a beautiful medium wide look but are still thin enough to keep the frame lightweight. Snap-in nosepads, spring hinges and zyl temple tips are all comfort features of this frame. Colors: Gold (057) • Cognac (168) Sizes: 53-16-135 Special Features: Full rim metal frame; Design and stones on temples; Zyl temple tips; Snap-in nosepads; Spring hinges; Accommodates progressives The Sophia Loren M259 is a semi-rimless metal frame in a classic oval shape. The elegant pierced designed metal endpiece incorporates attractive cut-outs and sparkling stones while disguising the spring hinge. The handmade, pearl color infused zyl temple sleeves add to the comfort and appeal...
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Two New sunglass Styles From Tod’s Spring/Summer 2015 Eyewear Collection

Two New sunglass Styles From Tod’s Spring/Summer 2015 Eyewear Collection

Tod’s expands its eyewear collection to include new sun and optical styles perfectly in line with the brand’s sophisticated, exclusive look. The new models feature the label’s signature elements: skilful manufacturing processes enhance the impeccable quality of the materials used in these novel styles, setting off the collection’s harmonious elegance. Exuding the charm of past times, the TO0149 acetate men’s sunglasses feature a rounded shape, a thin metal bridge, and the exclusive T-lion logo on the temple ends. The classic aviator shaped TO0152 acetate men’s sunglasses feature leather lined temples in a plaited design. For more information visit www.marcolin.com
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Bold Innovation: the Spenser by Innotec Eyewear

Bold Innovation: the Spenser by Innotec Eyewear

Spenser The Spenser by Innotec Eyewear represents sleek design and lightweight feel at its finest. Featuring an angular bridge, large lens shape and a custom Innotec hinge, the Spenser displays durability, innovation and technology for any occasion. Offered in four gradient fade colors including black fade/black, brown fade/silver, green fade/green and blue fade/navy. Marketing Innotec Eyewear counter cards and logo blocks are available upon request. Contact Info For additional information contact Innotec Eyewear. 888.560.1060 www.innoteceyewear.com
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Modern Optical International Introduces 6 New Styles to Geneviéve Boutique Collection

Modern Optical International Introduces 6 New Styles to Geneviéve Boutique Collection

Value eyewear leader Modern Optical International introduces six new styles to its Geneviéve Boutique Collection for women. Our very popular Geneviéve Boutique Collection presents beautiful eyewear tastefully designed with unique accents that range from flirtatious to elegant. This ultra feminine collection combines interesting textures and details with on-trend silhouettes in a broad color palette. Feel the power of looking your most beautiful with Geneviéve Boutique. Modern Optical introduces these six new styles: Commit defines ultra chic color blocking with its streamlined stainless steel colored fronts that contrast against solid-toned handmade zyl temples. Colors: black/gunmetal, brown/gold, mauve/gold, white/silver. Size: 53-15-140. Delicious incorporates an elongated infinity symbol to signify the timeless elegance of this semi-rimless model. Multi-faceted gemstones adorn the temples for a discreet touch of glamour. Matte colors: black, brown, gold. Size: 52-19-135. Harmony balances simplistic with intricate design elements. Minimalist stainless steel fronts seamlessly transition to a laser-engraved wavelike pattern on the handmade zyl temples to expose an underlying accent...
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Costa’s Cortez Sunglasses Rich in Features, Style

Costa’s Cortez Sunglasses Rich in Features, Style

The Sea of Cortez – the body of water separating the Baja Peninsula from the Mexican mainland – has been called the world’s aquarium because of its abundance of marine life. It’s no wonder then this region draws anglers from around the globe to try their hand fishing this rich environment. Drawing from this inspiration, Costa’s new Cortez sunglasses feature rugged performance tools anglers need to spot the fish faster and more clearly, combined with a unique styling. Costa’s Cortez offers a large fit with a bold wrap shape, meant to block glare from entering from the sides. The linear venting system alleviates lens fogging, and the temple tips feature open slots for a retainer cord. The frames are built of nearly indestructible co-injected molded nylon, with sturdy integral hinge technology. The hypoallergenic rubberized interior lining and nose pads keep the sunglasses comfortably in place all day, providing a “forget-they’re-on” fit. Cortez frame color options include blackout, tortoise, shiny black, Realtree® Xtra® camo, crystal bronze, and white with a blue Costa logo. All Costa sunglasses can be customized in its full array of patented color enhancing polarized...
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Lightec’s Alpha 33: Purity and Softness.

Lightec’s Alpha 33: Purity and Softness.

Morel releases Alpha 33, a women’s concept with an all acetate temple from the Lightec collection. Like all Lightec models, the minimalistic design of the brand is inspired by innovative technology. All models are created with the Lightec’s tagline, “Stainless Steel – Screwless – Lightweight,” in mind. The handmade acetate is finely worked in three layers using color and processes for a shiny, intense exterior and a brightly colored translucent, matte interior. The frame is fitted with Morel’s exclusive patented screwless and springless Alpha hinge system. Alpha 33 is available in six contemporary shapes, three full rimmed acetate models and three semi-rimless stainless steel models. This new women’s concept demands attention. For more information visit www.morel-france.com
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Bright Revenue Ideas for the Holiday Season

Bright Revenue Ideas for the Holiday Season

The holiday season is a time for big spending, and with a little strategy, your Practice can get more than its fair share of it. Here are 6 quick marketing ideas that can boost your Holiday Season revenue even more. • FaceBook Ads Now is the time to consider spending $100 on Facebook ads. The Holiday Season is indeed a social one and ‘sharing is caring’. Consider a FB ad that attracts your community to your FB page and encourages them to engage and share your content. Practice awareness leads to more appointments, which in turn leads to more sales. • College Students Holiday time is about family time and that means students come home for college breaks to reunite with friends and family. Most universities have at least a few weeks off around the New Year, allowing students time to schedule a yearly eye exam and update their wardrobe with a new pair of specs or a refill on contact lenses. If college students are part of your clientele, run a student promotion through January such as a discount on frames or lenses or a relevant giveaway with a purchase. • Gift Givers While it may be hard to pick out a pair of prescription glasses for a loved one, sunglasses and frame...
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LightAlpha 32: Masculine Acetate.

LightAlpha 32: Masculine Acetate.

Morel releases Alpha 32, incorporating temples made of handcrafted acetate to the Lightec collection. Like all Lightec models, the minimalistic design of the brand is inspired by innovative technology. All models are created with the Lightec’s tagline, “Stainless Steel – Screwless – Lightweight,” in mind. Finely worked eyeshapes merge seamlessly into handcrafted acetate temples with a decorative stainless steel piece. The frame is fitted with Morel’s exclusive patented screwless and springless Alpha hinge system. The handcrafted acetate is double-layered with a dark opaque shade facing outward with a bright color behind it. The design of the frame is complete with a matte finish. The Alpha 32 concept includes three stainless steel models (two full-rimmed, one semi-rimless) and one all acetate model. For more information visit www.morel-france.com
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Prodesign Denmark Features Essential Collection Models 1289-1294

Prodesign Denmark Features Essential Collection Models 1289-1294

Monocolor fools around with the very important colorblocking tendencies. After decades of exploring all kinds of color combination, we took the completely opposite approach. Only 1 color, but let that one color be strong, that is the theme for this collection. We have mixed highly commercial shapes with more unique, but they all have in common, that the tops have some volume, while the bottom is kept quite thin. The combination between the rounded finish of the edges makes this product extremely nice to hold and wear. All made in stainless steel. Plenty of colors and shapes, some in two sizes. For more information please call us or visit our website: http://prodesigndenmark.com
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The Oko Man. The Result Is An Optical Line 100% Masculine.

The Oko Man. The Result Is An Optical Line 100% Masculine.

At OKO by OKO Paris, we’ve already seen designer optical frames with a pure and elegant design, and so distinctive – signed by the design offices of the brand. But we were not as aware of this fashion and glamour side of the brand which is very proud to unveil this new optical CAC collection for man. This collection will delight of course the followers of designer frames which have character and style. Designer, yes, but affordable for all! What are its characteristics? Ultra-thin and ultra-light, this optical CAC collection creates a surprise and gets unveiled and undressed in two steps : first with the outside frame made of acetate, whose plates are exclusively chosen by and for the OKO by OKO house – then with the skull of the frame, visible in transparency made of surgical steel with crossing rivets giving it a mono-bloc character frame. This laminating process has allowed to realize an ultra-thin acetate work and also to use unexpected colors to get a high quality finishing – an ultra-thin result that we could only obtain so far with injected molded frames. OKO by OKO doesn’t stop to surprise through its creations always more innovative, through its designs always...
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Revolution Eyewear Features Ed Hardy Sun – Sakura Flowers

Revolution Eyewear Features Ed Hardy Sun – Sakura Flowers

Don Ed Hardy is considered the “Godfather of Tattoo”. He is the person who helped to make tattoos into high end art. He incorporated Irezumi into his tattoo art to make it more vibrant and colorful. Revolution first incorporated the tattoos onto the temples of the infamous sunglasses, what followed was a feast for the eyes. The New Ed Hardy Collection has a whole new vibe. It is subtle, beautiful and more whimsical. Featured is the Ed Hardy Sun, “Sakura Flowers” with encrusted crystals from the House of Daniel Swarovski. For more information visit www.revolutioneyewear.com or call 800-986-0010
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Safilo And Jimmy Choo Extend Eyewear Licensing Agreement

Safilo And Jimmy Choo Extend Eyewear Licensing Agreement

Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and Jimmy Choo, the iconic and luxury fashion accessory brand, are proud to have automatically extended their licensing agreement until December 31, 2018, for the design, production and distribution of the Jimmy Choo eyewear collections of sunglasses and optical frames. This reflects the outstanding growth of the brand’s eyewear business across all major countries, especially in Europe and North America. “We are proud to count Jimmy Choo among our leading luxury fashion and top-growth eyewear brands”, commented Luisa Delgado, CEO of Safilo Group. “The brand’s uniquely glamorous and confidently iconic style inspires us to create distinctive eyewear that has exceptional appeal in the markets where it is distributed via premium quality channels. We see great potential for accelerated growth particularly in Asia Pacific, China, and Latin America, enabled by our new commercial leadership capability”. “We are very pleased to prolong our partnership with Safilo”, said Pierre Denis, CEO of Jimmy Choo. “We enjoy a strong and collaborative partnership producing designs...
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A&A Optical’s New Collection – Crocs™ Eyewear

A&A Optical’s New Collection – Crocs™ Eyewear

A&A Optical announces an exclusive agreement to distribute Crocs™ eyewear throughout the United States. Crocs™ eyewear will feature adult eyewear styles that will release nationwide in January 2015. Crocs™ eyewear interprets the relaxed and distinctly fun Crocs™ spirit, incorporating the unique style and creative design in terms of colors, shapes, materials and comfort of Crocs™ branded products. The collection uses an assortment of high quality materials such as ultra‐lightweight stainless steel, hypo‐allergenic silicone rubber and flexible polymer. Comfort: Crocs™ eyewear features ergonomic designs to ensure an outstanding fit and lightweight feel. Reliability: Each Crocs™ eyewear product is checked to ensure stringent quality and safety standards are met. Origins: Crocs™ eyewear reflects the brand heritage by incorporating bold colors, sleek lines, and light‐weight hypo‐allergenic silicone rubber materials. Colors: The unique palette of vibrant colors that is iconic to Crocs™ shoes is used to enhance the aesthetics of the eyewear. Styles: The collection features a comprehensive assortment of soft curving designs for women, clean‐cut decisive lines...
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Dragon Unveils The Transition Lens For Top Goggle Styles

Dragon Unveils The Transition Lens For Top Goggle Styles

Dragon Alliance is proud to announce another innovation in goggle technology. Through a partnership with Transitions Optical, Inc. Dragon’s flagship snow goggles—the 2015 Advanced Projects X (APX) and Advanced Projects Xs (APXs) will now feature Transitions® self-adjusting lenses. “This goggle is a game changer!” says 2014 Rider of the Year and Dragon teamster Gigi Rüf. “The fact that I never have to change my lens, no matter what the light conditions are, is incredible. It means I will spend less time worrying about my equipment and more time focused on what is truly important, the act of snowboarding.” Transitions® lenses automatically change tints in response to changing sunlight and weather conditions, eliminating the need to swap goggles or change lenses. Adding Transitions® lenses to our APX and APXs goggles makes these flagship Dragon frames even more advanced. Color optimized to improve visual performance, the Dragon Transitions® lens enhances contrast and increases depth perception. With a broad visible light transmission range, the lens automatically darkens to a dark gray in bright sunlight and lightens to a contrast enhancing yellow in overcast weather. The...
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