Optometrist Perspective by Harvey Yamamoto, OD

Optometrist Perspective by Harvey Yamamoto, OD

Does this next statement sound all too familiar to you? There is no doubt in our practice that we have become reliant on computers for everyday chores. Chores like EMR which we have adopted into our practice for many years. During the summer months of 2011, we dove headfirst into EHR software. We were told that if we were not compliant by the beginning of 2014 that we would get dinged by some agencies for not getting on board. In hindsight, was that just a scare? I still have colleagues who refuse to push the button and go on board with any type of EHR software. Are they smarter than us? Today, we are running once again with the thought of having to incorporate ICD-10 into our practice by Oct 1, 2015. What if we did not comply with this directive? What will be the consequence? So what exactly is ICD-10? Please allow me to retract just a bit. What is ICD-9? ICD-9 is the ‘International Classification of Diseases’ – 9th edition. That would make ICD-10, the 10th edition. The International health care system around the world has adopted the ICD-9 and now ICD-10 so a common coding method could be utilized that would be recognized around the world. Where does Optometry fit into this?...
Filed in: Editorial
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How PPC Advertising Can Benefit Your Practice

How PPC Advertising Can Benefit Your Practice

Google pay-per-click advertising can be one of the most effective forms of local marketing for your Practice. The basics include writing various ads, specifying who sees those and what keywords trigger those ads, and choosing how much to spend. Granted, that’s an oversimplification of the process, but here are 5 key benefits to using Google pay-per-click advertising for your Practice: 1. Set your own budget: PPC is based on a pre-set budget, so once the spending amount that you selected is reached, the ad simply stops being shown. Therefore, PPC is low risk and has a controllable spending outcome. 2. Target using the most relevant keywords: With keyword-based campaigns, your ad will attract visitors that are genuinely interested in the product or service you are trying to promote (e.g. optometrist, eye exam, eye doctor, vision therapy, etc.). 3. Target specific geographic locations and demographics: You choose the geographic and demographic populations you want to target with the ad (such as radius around your office, or city, zip code, age, gender and parental status). So you won’t be wasting your time and money advertising to individuals out of your service area; your ad will...
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Introducing Jimmy Crystal New YorkTM Birthstone Reader

Introducing Jimmy Crystal New YorkTM Birthstone Reader

A&A Optical introduces the all new Birthstone Readers from luxury collection: Jimmy Crystal New YorkTM. The designer eyewear collection is comprised of striking limited edition pieces reminiscent of a collector’s item. Each style is unique and special, featuring hand set Swarovski elements. Jimmy Crystal New YorkTM was established in 1991 and is renowned for fashion-forward designs and superior quality accessories. Designer pieces include ophthalmic eyewear, sunglasses and reading glasses in acetate, metal and combinations. Love at First Sight. Sparkling with vibrant color and birthstone inspired Swarovski Crystals, there’s a style for every month of the year. Birthstone Reader (JCR362) is available in +1.50, +2.00, and +2.50. Birthstone Colors: Siam (January), Amethyst (February), Aquamarine (March), Clear (April), Emerald (May), Light Amethyst (June), Fuchsia (July), Peridot (August), Sapphire (September), Light Rose (October), Topaz (November), and Blue Zircon (December). Each Birthstone Reader (JCR362) frame is shipped with a suede frame pouch. The Birthstone Reader package includes 12 Birthstone Readers (JCR362) and one 12-piece display. About A&A Optical A&A...
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Children’s Vision and Eyewear Discussion Hosted at the Safilo Showroom in NYC

Children’s Vision and Eyewear Discussion Hosted at the Safilo Showroom in NYC

Last week, mommy bloggers and short-lead consumer editors were invited to a children’s vision and eye health presentation held in Safilo Group’s New York showroom. Attendees learned about the importance of addressing a child’s quality of vision at an early age and the science behind the new Kids by Safilo collection from an esteemed panel of speakers including, Dr. Andrea Thau, President-Elect, American Optometric Association (AOA); Dr. Ken Nischal, Co-Founder of the World Society of Paedetric Ophthalmology and Strabismus (WSPOS); and Bruce Abramson, Director of Proprietary Brands for Safilo North America.  At the close of the event, guests were treated to a surprise eyewear fashion show with children ages 1-8 modeling the Kids by Safilo collection. During Dr. Andrea Thau’s speech she was quoted as saying “I’d like to start out by thanking Safilo for your great work on behalf of children in need of vision correction. Safilo truly understands the importance of ensuring that all children have the tools they need to succeed in school and later in life. And, importantly, you understand the distinct eyewear needs of children and that they are not simply tiny adults.” Dr....
Filed in: Industry Info
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Dr. Ian Benjamin Gaddie Named as Vision Expo Conference Advisory Board Co-Chair Discusses New Role in Video Interview

Dr. Ian Benjamin Gaddie Named as Vision Expo Conference Advisory Board Co-Chair Discusses New Role in Video Interview

International Vision Expo & Conference announces that Ian Benjamin Gaddie, OD, FAAO has agreed to serve as co-chairman of the Conference Advisory Board. Gaddie joins Mark Dunbar, OD, FAAO in leading the development of the Vision Expo continuing education program, the most comprehensive and progressive education program available to the eyecare profession. Gaddie is owner and director of Kentucky-based Gaddie Eye Centers, a family owned practice. He is a fellow of the American Academy of Optometry, President of the Optometric Glaucoma Society (OGS) and outgoing chairman of the American Optometric Association’s continuing education committee. He serves on the editorial boards of Review of Optometry, Optometric Management, Primary Care Optometry News andOptometry Times. In 2011, he was inducted into the Oklahoma Pioneers in Optometry Hall of Fame. He is the 2015 recipient of the Kentucky Optometrist of The Year award. Here, Dr. Gaddie shares what most excites him about his involvement with International Vision Expo & Conference and the factors that differentiate the event from other eyecare meetings: TOTAL TEAM APPROACH Gaddie: “We’re really excited about the total team...
Filed in: Industry Info, Video
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Silhouette and Todd Snyder Collaboration Re-envisions the Iconic TMA Style

Silhouette and Todd Snyder Collaboration Re-envisions the Iconic TMA Style

Renowned eyewear company Silhouette has collaborated with eponymous menswear brand Todd Snyder on an exclusive sunglasses design debuting today at Snyder’s runway show, part of the inaugural Spring 2016 New York Fashion Week: Men’s. Based on Silhouette’s iconic rimless and lightweight Titan Minimal Art glasses, and specially developed to reflect Todd Snyder’s exceptional workmanship, military tailoring and New York edge, this new style will be available exclusively by special order from select shops in the U.S. The Limited Edition is an inspired interpretation of the classic aviator – a favorite of Snyder’s – made modern. To re-envision its signature innovative rimless design, Silhouette and Snyder tapped Luxe Laboratory in Anaheim, California, a facility dedicated to creating lenses for luxury eyewear. Luxe meticulously sandblasts and hand-tints each lens to achieve a unique full-frame effect before finishing off each pair with a sleek top bar for an effortlessly stylish, understated look. The style is completely handcrafted and rx-able exclusively through Luxe, or may be ordered as plano directly from Silhouette. Says Snyder, “For Spring 2016, I was...
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ESE’S Exces Eyewear Checks In With Seven New Models

ESE’S Exces Eyewear Checks In With Seven New Models

Eastern States Eyewear has announced the release of seven optical styles within its Exces Eyewear collection. Four young, boutique inspired creations grace the brand’s core collection. A vast array of color finishes and techniques are obtained through a mix of materials and head turning acetates. Its contrasts can be seen through color fades, two toned metal colors, and wild patterns such as florals and checkered patterns. Combinations such as Chocolate-Metallic Blue, Black-Purple, Brown-Blue, Violet-Forest Green, and Grey-Pink are just some examples of the diversity that Exces offers within its coloration. Additionally, Exces has added three styles to its classic Princess division. Three monel styles feature feminine shapes deep enough to handle a variety of progressive and high index lenses. Each model is graced with elegant metal details and are often enhanced with rhinestones. Gold and silver bases are coated with a mix of brown, blue, black, and violet shades. “Our goal with Exces is provide premium design and quality for great value” explained Jason Shyer, ESE Managing Director. “Exces provides high end style at a fraction of the cost.” For more information,...
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Premium Sun Selling

Premium Sun Selling

“Reprinted with permission, Jobson Medical Information LLC, all rights reserved” By Michelle Fleischer, Luxottica and Mark Mattison-Shupnick, ABOM Course Description Plano sunwear is a practice opportunity that makes for good business. Yet, most offices aren’t committed to being their patient’s sunglass source, don’t have enough sunwear inventory and/or don’t see themselves as a place that the consumer can drop in to shop for non-prescription sunglasses. Plano sunglasses are a 99 million pair opportunity (VisionWatch, 2013) in which optical could/should have a larger share. Sell Plano sunglasses and the ECP the logical source for more premium products. Course Objectives 1. Understand the harmful effects of UV rays on our eyes and vision. 2. Recognize the sales opportunity when educating customers on how high quality, premium sunglasses are the only choice for consumers to best protect their sight. 3. Teach how to better educate customers on premium sunwear. PREMIUM SUN SELLING Bringing Plano SUN into the sale By Michelle Fleischer, Luxottica and Mark Mattison-Shupnick, ABOM Plano sunwear is a practice opportunity that makes for good business. Yet, most offices aren’t...
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THE ART OF RETAILING by Orly Sigal

THE ART OF RETAILING by Orly Sigal

“Eye care practitioners sell frames to only 64% of the patients who have their eyes examined due to ineffective merchandising. If practitioners sold frames to 100% of those patients, revenue would increase. The revenue increase for an average practice grossing $750K annually would be $160K.”** The customer experience is evolving rapidly. Research shows store environments remain the best opportunity to inspire customers to spend more money than planned, however 84% of customers have difficulty finding what they need and 20% indicate leaving without fulfilling their entire purchase.* The dispensary is an extension of an optometric practice that unlocks the retail opportunity. The retail space must be designed to attract and capture patients’ attention, engage them on an emotional level, and create a unique shopping experience. The Art of Retailing begins with five touch points to create the ideal experience to transition the patient to a consumer. Store Design Curated Assortment Story Telling Knowledgeable staff Digital The first touch point, store design, is used to create an ideal retail environment that combines a functional, original and unique design. When designing a...
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Focus On Kids Eyewear

Focus On Kids Eyewear

“Reprinted with permission, Jobson Medical Information LLC, all rights reserved” Objectives 1. Understand a current snapshot of the kid’s eyewear market. 2. Learn what trends affect children’s behaviors that affect their need for eyewear. 3. Understand key attributes of children’s eyewear. 4. Learn how to communicate the right children’s eyewear solutions.   FOCUS ON KIDS EYEWEAR Mark Mattison-Shupnick, ABOM If I ask an audience of opticians to tell me the biggest issues when selling eyewear to kids I often get two answers. The first is that it’s the parents that are the problem, not the children; and two, selling eyewear to kids is too difficult. Turns out that with the right attitude and knowledge, selling eyewear to children is an untapped opportunity. In addition, there are always a number of stories about the child that receives their first glasses and it’s obvious that they love the new world that they see. For opticians, that’s often the real reason for what we do. So, if it’s a wonderful result how can you reduce the challenges of getting there? THE CHILDREN’S MARKET From the 2012 US Census, there are about 60 million children in the US today,...
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Costa Brings Kick Plastic Message to ICAST, Commissions Nine-Foot-Tall Marlin Sculpture Made of Ocean Trash

Costa Brings Kick Plastic Message to ICAST, Commissions Nine-Foot-Tall Marlin Sculpture Made of Ocean Trash

Discarded plastic trash washes ashore on sandy beaches in massive, rolling waves, as if to challenge the ocean in a fight-to-the-death duel. From plastic water bottles to discarded children’s toys, plastic in every shape, size and color floats in gigantic swirling garbage patches across oceans and onto coastlines. Costa, a company committed to sustainable sport fishing practices and ocean conservation, launched its Kick Plastic campaign earlier this year to educate its customers about the growing ocean trash issue, and encourage them to kick the plastic habit. Now, the brand takes the initiative one step further by offering solutions through products that help change behavior, and commissioning a sculpture of a jumping marlin made entirely out of washed up beach trash. The nine-foot tall, seven-foot long fish will premiere at the entrance hall of the American Sportfishing Association’s ICAST event in Orlando July 14-17. Artist Angela Pozzi and her team of staff and volunteers from the non-profit organization Washed Ashore designed and the assembled the sculpture using thousands of collected plastic and metal cans found on beaches along the West coast. A toy truck tire sliced in...
Filed in: Industry Info
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New Varilux Lenses Now Offered on VSP Formulary

New Varilux Lenses Now Offered on VSP Formulary

New Varilux® progressive lens designs will be available on managed vision care plans offered by VSP, targeting a launch date of July 15. The new line includes two 100% digitally-engineered lenses incorporating W.A.V.E Technology 2™, which identifies and reduces aberrations.  These lens designs allow sharp vision in all light conditions, even low light: ·         Varilux Comfort® W2+ lenses – offers sharp vision even in low light ·         Varilux® Physio® W3+ lenses – provides sharp vision and smooth transitions from distance to near fields of vision even in low light “We’re excited to offer two new lens designs to the Varilux portfolio that provide the benefit of sharp vision that patients demand,” said Lauri Crawford, senior vice president of marketing, Essilor of America. “With the addition of the new designs to the VSP Formulary plans, ECPs have more premium options for dispensing Varilux lenses to meet all their patients’ vision needs.” The launch of the new line is supported through an increased investment in Varilux consumer advertising and The Power of 3X to continue to drive patient interest in the brand and more traffic to independent...
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Match Eyewear Launches a New Collection from Float Kids

Match Eyewear Launches a New Collection from Float Kids

With summer in full swing, Back to School planning can’t be far behind. Just in time to send them back in style, Match Eyewear introduces a new ophthalmic collection from Float Kids, including 2 styles for girls and 2 for boys. As a fashion rule, the hottest trends for adults quickly translate into the coolest looks for kids, and eyewear is no exception. Float Kids combines grown-up designs with fresh and fun styling to create distinctive looks for kids to call their own. ‘It’s all in the styling,’ says Ethan Goodman, President of Match Eyewear. ‘The playful use of colors, prints, textures and detailing really lets kids express their own style.’ The new Float Kids collection is all about fashion and function for cool, active kids and teens. Boys’ style FLTK-47 is a super cool Top Gun Navigator metal frame authentically styled with air force striped flange temple décor. Bold geometric shaping is complimented by vivid color combinations sure to have all standing at attention. Not to be outdone by the boys, girls’ model FLTK-46 features a butterfly shape metal wire rim front with optical illusion daisy chain relief pattern temples, invoking feelings of Peace,...
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Proof And Beloved Release Flavorful Sunglasses Made From Skateboard Decks

Proof And Beloved Release Flavorful Sunglasses Made From Skateboard Decks

A noteworthy duo will release a collaboration next week featuring sunglasses printed with pizza, ice cream, and waffles on each pair. The three designs are made from 7­ply Canadian Maple skateboard decks offering spring­loaded hinges for any face shape. Proof Eyewear and Beloved Shirts hit it off as friends automatically meeting up at multiple tradeshows. “I’ve been a big fan of Proof for a while, so I’m really excited about this collaboration. Their dedication to quality and design made it a natural fit.” Jeremiah Robison, CEO/Founder of Beloved Shirts. The collaboration was a no­brainer for the two brands; it combines Proof’s skateboard deck design with Beloved’s youthful vibes for the perfect summer treat. “We’re excited to release this small selection of outspoken sunglasses. We started using more graphics in our Skate Collection this season, but these frames are by far the wildest designs we’ve printed. This partnership was just as fun as the graphics; it was a breath of fresh air to embrace a more carefree side this summer.” Tanner Dame, Chief Operations Officer of Proof Eyewear. The sunglasses will release online July 14th at...
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New July Frames from Styles by Clariti

New July Frames from Styles by Clariti

AirMag A6244 This AirMag has fine details that will keep your eyes safeguarded this Summer! A6244 has a polarized magnetic clip-on that will keep those rays at bay and give you a stylish look to carry you throughout the day! Try it on Black/Red, Gun/Black, and Navy Blue!   Konishi Flex-Titanium KF8470 This Konishi is the latest in Flex-Titanium technology that’s made with streamlined Temples! KF8470 has an edge to it that’s designed to keep you ahead! Try it on in Gunmetal or Black! Please visit www.claritieyewear.com
Filed in: Eyewear, Products, Sunwear
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