Revolution Eyewear Introduces Carbon Fiber Temples

Revolution Eyewear Introduces Carbon Fiber Temples

Revolution Eyewear continues to raise the bar once again with Carbon Fiber Temples. With the strength of metal and the weight of well, AIR, these almost weightless styles will surely fly off your boards! The temples have rubber tips for a comfortable grip. Carbon Fiber is a perfect fusion of technology and design. “Along with our Patented Bottom Mounted Clip-ons and our built in magnet embodiment this is truly a WIN WIN design”, says C.E.O Gary Martin. Exquisite colors include: Tortoise, Translucent Brown, Dark Tortoise Purple, Blue and Black, in sizes from 47-55. Featured is the RCF209GUN, size 56-17-136. Please call to make an appointment to see this amazing new release. 800-986-0010 or visit www.revolutioneyewear.com.
Filed in: Eyewear, Sunwear
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Adidas Eyewear Releases The Evil Eye Evo

Adidas Eyewear Releases The Evil Eye Evo

With its revolutionary sculpted frame and red fire lenses, the new evil eye evo by adidas eyewear is built for gravity-defying moves from the most aggressive of riders. A larger lens size is combined with an extreme lens curvature, for unbelievable visual freedom. The evil eye evo has evolved to provide razor-sharp clear visibility with a wider field of vision, ensuring a precise and secure fit for the roughest of rides. Whether out on the hills or in the streets, the evil eye evo is your weapon of choice. Clear sight is crucial for riding. Vision can be compromised by head-and-body position, as well as weather and light conditions. The evil eye evo offers a huge field of vision and delivers excellent protection from sun glare and wind, thanks to its extreme wrap-around design. The unique dynamic shape creates more air volume behind the lenses, which combined with the air circulation created by the climacool® ventilation, reduces fogging and maintains clear vision in the toughest conditions. In addition, the lenses repel water, dust, and dirt, thanks to hydrophobic technology. At high speed and in rough terrain, a perfect fit is crucial for safe riding, which is why two sizes are available....
Filed in: Eyewear, Sunwear
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Ducks Unlimited Introduces March Sun Collection

Ducks Unlimited Introduces March Sun Collection

Ducks Unlimited is committed to conservation and authentic style. The March Sun collection is just in time for the warm weather ahead. Mercury features a sleek rectangular frame shape and acetate frame. Honed acetate adds depth to this sporty style. Mercury is available in Black and Dark Tortoise. Milepost is a metal frame shape with a rounded square eye shape and brow bar. Textured end pieces lead into slim temples punctuated with acetate temple tips. Milepost is available in olive and brown. Nova is a classic aviator eye shape with a metal frame and brow bar. Brushed metal end pieces curve into thin temple with coordinating acetate temple ends. Nova is available in Black, Gunmetal, Chocolate and Slate. Zephyr features an uplifted square eye shape and full acetate frame. Thin metal hardware accentuates the end pieces with wide temples and tapered temple tips. Zephyr is available in Tortoise and Black Legacy features a rounded eye shape and classic wayfarer acetate frame. Acetate temple taper toward the temple tip. Legacy is available in camouflage inspired olive acetate, and black. For more information, visit our website at www.mcgeegroup.com or contact The McGee Group at 800-966-2020...
Filed in: Eyewear
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Essilor Announces Summer Internship For Optometry Student

Essilor Announces Summer Internship For Optometry Student

Essilor of America, Inc., the leading manufacturer of optical lenses in the United States, is now taking applications for its 2015 Summer Intern Program. Qualified candidates will have completed their first year of education in Optometry in the United States, Canada or Puerto Rico, and be able to live and work in Dallas, Texas beginning June 1 through August 7, 2015. Applications are due by April 20, 2015. This internship is a paid position, and includes housing costs and accommodations for the duration of the summer. “At Essilor, interns are not just observers of our business,” said Dr. Janelle Routhier, OD, FAAO, senior director of customer development at Essilor. “Throughout the summer, our intern will receive hands-on experience in a variety of settings including professional education, marketing, patient care and other departments.” The internship consists of specific projects to be completed within the 10-week time frame, with an opportunity to present results to Essilor leadership. Applicants will be highly motivated, professional and dynamic. How to Apply Qualified candidates will need to film and submit a video no longer than 3-minutes on their qualifications and desire...
Filed in: Ophthalmic Lenses
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A&A Optical Introduces New Style to XXL™ Eyewear Collection

A&A Optical Introduces New Style to XXL™ Eyewear Collection

A&A Optical announces the release of one new frame from the XXL™ eyewear collection. Premium quality eyewear engineered for the man with special fit needs and endorsed by ESPN’s Ron “Jaws” Jaworski. The XXL™ collection features classic, athletic, and uptown styling. All frames have longer temples to match the ample head space in eye sizes 51 to 63. Available in titanium, beta titanium, acetate, semi-rimless and acetate-metal combinations. Tackle fit challenges with XXL™ eyewear. Modern Utilitarian. Sun Devil commands attention with strong titanium build and sleek details. The modified rectangle frame is available in black, brown and gunmetal. Size: 58-18-150. Ron “Jaws” Jaworski, legendary NFL star quarterback and ESPN analyst is spokesman for A&A Optical’s XXL™ eyewear collection. When asked how he discovered XXL™ Eyewear, Ron explains: “XXL™ Eyewear discovered me.” View Ron’s full answer on A&A’s YouTube channel: http://aaoqr.info/DiscoverXXL. Ron’s Top Picks can be viewed on the A&A Optical website, www.aaopticalco.com. MARKETING: Each XXL frame is shipped with a hard case. XXL™ merchandising elements include: XXL™ counter card,...
Filed in: Eyewear
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L’Amy America Launches Three New Nicole Miller Optical And Three Sunglasses for Spring / Summer 2015

L’Amy America Launches Three New Nicole Miller Optical And Three Sunglasses for Spring / Summer 2015

Glamorous, feminine and summer ready-to-wear are the trademarks of the six new styles-three ophthalmic, three sun – L’AMY America is launching in their Nicole Miller collection, ready for Summer 2015 wearing. SUNGLASSES The Nicole Miller Prince was directly inspired by the colors in Nicole’s spring ready-to-wear collection with the NM Prince distinguished by fade colors, gradient lenses and signature matte metal Celtic detail. The glamorous rounded shape is easy to wear and the subtle but rich signature Nicole Miller Celtic metal detail brings together a style that is perfect for feminine wearing. CR-39 lenses, 100% UVA/UVB. Available in black fade, brown fade and eggplant fade. Nicole Miller Roebling sunglass conveys Nicole Miller’s feminine vision through a modified cat-eye style that is glamorous. The simplicity of the style is glamourized by a peek-a-boo signature animal print that peeks out of the top of the frame and along the top of the temples. CR-39 lenses, 100% UVA/UVB. Available in black/ animal print, brown/animal print, eggplant/animal print. Nicole Miller Vanderbilt is an easy to wear, glamorous square shape that is perfect for feminine wearing. Inspired by...
Filed in: Eyewear
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Magdalena Wosinska Takes Carrera “Out There” The Eyewear Brand Launches Its Fully Integrated Global Campaign

Magdalena Wosinska Takes Carrera “Out There” The Eyewear Brand Launches Its Fully Integrated Global Campaign

Photographer Magdalena Wosinska is a modern day adventurer, following her gut into the unexplored corners of Out There. Her passion for the unknown made her the perfect fit to launch Carrera’s new global platform “Out There.” The platform, developed by Anomaly Amsterdam, is built on Carrera’s belief that passion is the fuel that moves us through the journey of life. Passion makes us restless, curious and adventurous. It takes us to places we didn’t know existed, moves us out of our comfort zones and gives us experiences we never expected. Passion takes us Out There. To capture this feeling, Magdalena hit the road with a group of friends, traveling in and around her hometown of Los Angeles. Unlike most branded photo shoots, Magdalena’s approach was to let the journey dictate the images, not the other way around. The global campaign presents 4 different stories told by 4 hero shots: - OUT THERE there’s no such thing as a wrong turn It takes guts to dive head first into the unknown but the reward might just be the best story of your life. Getting lost can be the greatest adventure of all. - OUT THERE is the road less boring There are two ways to go through life: You can take...
Filed in: Eyewear
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Why it’s Time to Start Using Video to Promote Your Practice

Why it’s Time to Start Using Video to Promote Your Practice

More and more case studies are showing that video marketing increases consumer reach and engagement by sometimes startling numbers. For example, a startup called Wistia found that emails that included videos had an increase of 300% for click-throughs over their emails without video. Another company, Attivio, found that video increased their users’ average time on site by 100%. Video viewing is climbing and continues to increase as people subscribe to YouTube channels and discover content they enjoy. According to 2014 YouTube report, over six billion hours of video is watched each month on the video search engine. In addition, if you are considering PPC advertising, targeted video ads are a good way to engage with your local prospects at a fraction of the cost for traditional paid advertising and often with a bigger return on your spend. Turn Your Marketing Into an Experience How do these studies based on tech startup companies relate to your optometry Practice? Well, the fact is, in addition to video being recognized as a universal differentiator when it comes to marketing across sectors, as an eye doctor, a big part of what you are selling to potential patients is experiential....
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New Argyleculture Styles: Chet, Graham and Mack

New Argyleculture Styles: Chet, Graham and Mack

Masculine modern styles meet retro sensibility in the latest collection from Argyleculture. Chet, Graham and Mack are on trend for the most recent menswear styles. A recolor of a classic! Chet features a rich horn inspired acetate in brown and sage. Integrated spring hinges add a sleek look and allow for a more comfortable fit. Graham features a deep rectangular eye shape with tapered acetate temples. Matte metal front compliments matte accented temple. Spring hinges and adjustable nose pads create a more customized fit. Graham is available in Gunmetal and Black Tortoise. Mack is a contemporary combination frame. A metal brow bar is incorporated into the rectangular frame shape, which seamlessly flows into metal temples with acetate temple tips. Spring hinges allow for a more comfortable fit. Mack is available in Navy/Black and Black/Tortoise. www.mcgeegroup.com or contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. Argyleculture Eyewear is sold by The McGee Group under the license from Argyleculture. The McGee Group markets ophthalmic frames, sunwear, reading glasses, and cases to all customer groups throughout North America and many international markets including eye...
Filed in: Eyewear
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When to Use a Social Media Agency

When to Use a Social Media Agency

When your car goes on the fritz, where do you go? Take it to your trusted auto mechanic. If you have appendicitis, whom should you see? You should see your doctor, STAT. When your pipes burst, whom do you call? Call a plumber ASAP. If you need to fly somewhere, who is in charge? Trust the trained pilot. What do those four occupations have in common? They’re all specialists, trained in one area to be the best at what they do. Their unique set of skills and knowledge means you can rely on them to perform the job you need. They’ve seen it all; your request is nothing new. They do the task right the first time, saving you time and money. As wise old Plato said, “Each man is capable of doing one thing well. If he attempts several, he will fail to achieve distinction in any.” Just as you wouldn’t want a professional ballet dancer to build your house, why would you trust the marketing and social media needs of your business to an untrained amateur? Let’s back up a minute. If you have someone on your staff that is an experienced writer, SEO pro, and social media expert, by all means, tap him or her to help promote your business and brand. But chances are slim—no matter what size...
Filed in: Marketing, Social Media
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5 Challenges Facing Small Business Owners Today

5 Challenges Facing Small Business Owners Today

There are many challenges facing small business owners today. The key to survival is findings ways to turn those challenges in opportunities. As Winston Churchill once said, “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” Let’s LOOK™ at a few of ways of turning some common difficulties into opportunities. 1. Owner dependence. Not allowing your employees to take some of the responsibilities can lead to unpaid bills (if out of town), product not ordered, patients unseen. Now, it may be hard for some of you to let go while a new person learns the ropes but handing off some of these responsibilities will make your employees feel more invested in your business & more importantly free up some time for you. 2. Lack of knowledge/ skills. Graduating from medical school made your knowledgeable about eyes but what about the other parts of your business. Be sure to educate yourself in areas such as your demographic, your competitors, and current trends, advertising & marketing techniques. Networking, reading relevant books and websites like, blog.cevision.com, can help you to do proper research. 3. The “If it ain’t...
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You’ll Be A Fan Of The New Style From XOXO Girl

You’ll Be A Fan Of The New Style From XOXO Girl

Vivid contrasts and swirling acetates create fun and flirty frames perfect for the XOXO Girl! Cosmic features an uplifted square eye shape and full acetate frame. The gradient acetate front is highlighted by laminations on end pieces and temple tips in complimentary colors. Cosmic is available in Purple/Green and Shadow Purple. Fan Girl is a flat metal frame with a wearable rectangular eye shape. End pieces curve into pearlescent two toned acetate temples in contrasting colors. Fan Girl is available in Black/Blue and Brown/Purple. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee...
Filed in: Eyewear
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OCuSOFT® HypoChlor™ & the Facts About Hypochlorous Acid

OCuSOFT® HypoChlor™ & the Facts About Hypochlorous Acid

OCuSOFT Inc., a privately-held eye and skin care company (the “Company”) with an established reputation for innovation in eyelid hygiene is offering facts and information on Hypochlorous acid that every practitioner should know. OCuSOFT® is also pleased to introduce OCuSOFT® HypoChlor™, a 0.02% concentration of Hypochlorous acid available in both Solution and Gel formulation which can be used to supplement its existing OCuSOFT® Lid Scrub® family of eyelid cleansers in the most severe cases. Patient Costs Rise with Rx Hypochlorous Acid in OTC Comparison The FDA requires Hypochlorous acid be registered as a medical device and as such may be marketed either as a prescription (Rx) or an Over-the-Counter (OTC) product based upon intended claims. Generally, the Rx vs. OTC designation has nothing to do with percentage of principle ingredient or relative effectiveness. For example, OCuSOFT® HypoChlor™ Solution and OCuSOFT® HypoChlor™ Gel both contain 0.02% Hypochlorous acid and are being marketed as OTC products for use in the most severe conditions. Branded prescription products are more expensive than OTC products or generics when used in the same treatment category. OCuSOFT®’s...
Filed in: Products
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Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548. This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and in compliance with the guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics. Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign...
Filed in: Eyewear
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ClearVision Optical Introduces Sweet New Styles to Op Eyewear

ClearVision Optical Introduces Sweet New Styles to Op Eyewear

ClearVision Optical introduces its latest releases to Op Eyewear, in a collection of “Sherbet” inspired styles for women. With a nod to the brand’s vibrant styling splashed with a tropical vibe, the three Op “Sherbet” releases light up youthful faces with a colorful palette of sweet, on trend designs. Featuring a menu of delectable, “frozen treat” shades like Chocolate, Mint, Cherry and Blueberry, each of the full acetate styles is available in six colors and one size each. Styles include: Gelato: a hip and colorful, wayfarer inspired square shape; mix and match temples for a cool color blocking look! Available in Blackberry, Blueberry, Cherry, Grape, Mint and Raspberry. Popsicle: this classic cat eye offers cool translucent fronts with solid temples in contrasting colors. Available in Blueberry, Chocolate, Cotton Candy, Grape, Raspberry and Watermelon. Sherbet: flavored with a little vintage inspiration, this uplifting butterfly is sprinkled with modern styling through its translucent front and matching temples. Available in Blackberry, Blueberry, Cherry, Grape, Kiwi, and Lemon. The latest Op release includes 3 additional women’s and 3 men’s styles, including: Cannon...
Filed in: Eyewear
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