Drs. Bazan and Glazier Reveal the Truth About Facebook Likes

Drs. Bazan and Glazier Reveal the Truth About Facebook Likes

To many marketers out there, successful Facebook marketing is marked by an ever increasing number of “Likes” or fans – a successful campaign brings in Likes, and that number is the metric that really counts. However, when you think about what these fans are doing after they like your Page, this could present a very different perspective. Are “Likes” Useless? Let’s face it. The truth is that many, if not most, of the users who have Liked your Facebook Page have and never will actually engage with the content you post and many will never visit the Page. One study by the Ehrenberg-Bass Institute in Australia, which looked at the fan activity of a major brand, showed that less than 1% of their fans actually interacted with their Page. While this may be an extreme case, it does illustrate the idea that quantity does not equal quality when it comes to fans! So is it a wasted effort to spend time and money trying to get more Likes and to use this metric as a measure of success, when you are likely not getting any real interaction from your fans? Does this number in any way translate to revenue in your pocket in the form of new patients and appointments? We have asked two OD...
0
Eastern States Eyewear Bows Spring Chantal Thomass Collection

Eastern States Eyewear Bows Spring Chantal Thomass Collection

Eastern States Eyewear is proud to introduce six additional optical styles in Chantal Thomass. Noted throughout Paris for its feminine, sexy lingerie – the new collection utilizes several bright new colors for a fresh, inspired vibe this spring. Colors such as purple, violet, green, pink, cream, and red combine with traditional acetates like black and tortoise providing a fashionable, feminine look. Additionally, the brand diversifies its selection of shapes with several modified rectangles and squares which complement its array of French inspired up sweeps and cat eyes. Finally, brand themes from the lingerie inspire the design of the eyewear in various ways. Model CT14053 features a corset on its endpiece while model CT14052 uses a tiny bow tie on its temples. The look is unmistakably as sensual and sultry as the lingerie itself. For additional information contact Eastern States Eyewear (800) 645-3710; web site www.eseyewear.com
Filed in: Eyewear
0
Adidas Eyewear Newest Style Will “Kumacross” With Stylish Performance

Adidas Eyewear Newest Style Will “Kumacross” With Stylish Performance

The new kumacross 2.0 by adidas eyewear continues on the path of its predecessor and introduces new expressive colors and mirrored lenses for the perfect look. These colors include shiny black, matte black, white and red, black and green, and black and blue. Designed for top performance and unprecedented comfort, the kumacross 2.0 sunglasses blur the line between sport and lifestyle. These ultra-light and stable frames are equipped with advanced lenses to protect and enhance vision in every situation. The colorful varieties of kumacross 2.0 ensure function and style for professional athletes, weekend warriors, and the fashion-conscious alike. A perfect fit with stability is required for any sportswear. The kumacross 2.0 easily adapts to various nose shapes with its Double Snap Nose Pads™, while specialized temples grip onto the wearer for optimal support. Technology is an essential component of performance. The kumacross 2.0 offers lens tint options that utilize adidas eyewear’s proprietary Light Stabilizing Technology™ in active, bright contrast or polarized silver options to harmonize light fluctuations. Superior mirrored lenses are engineered with a hydrophobic coating to repel...
Filed in: Eyewear
0
Modern Optical International Re-launches URock Collection with 7 New Styles

Modern Optical International Re-launches URock Collection with 7 New Styles

The stage is set for back-to-school 2015 as value eyewear leader Modern Optical International announces the launch of its newly revamped URock Collection. Geared exclusively for the male tween thru college crowd, the seven new URock styles offer minimalist designs that balance cool with edge. A masculine color palette along with subtle patterns and matte finishes invite broad appeal to this elusive, style-conscious demographic. Quality materials such as TR90 memory plastic, handmade zyl, and spring hinges support their active lifestyles. Value pricing plus a two-year warranty will earn parents’ stamp of approval. On-trend designs, teen-centric model names, a URock video and updated collection logo all embody the core of this essential eyewear collection. “Do What Rocks Your World!” View URock video here (58 seconds): https://youtu.be/HsaRMk3yX3Y Modern Optical re-launches URock with these seven new styles. No need for a VIP Pass with Backstage that channels the retro vibe with a wayfarer-inspired rectangular front, metal accents, and chunky temples. Colors: black matte, demi, maroon. Size: 49-19-140. Beyond impressive, Epic sets the standard for guys’ eyewear. This two-toned...
Filed in: Industry Info
0
Dazzling Lady Luxe Styles from Jimmy Crystal New York™

Dazzling Lady Luxe Styles from Jimmy Crystal New York™

A&A Optical announces the release of two new ophthalmic frames from luxury collection: Jimmy Crystal New York™. The designer eyewear collection is comprised of striking limited edition pieces reminiscent of a collector’s item. Each style is unique and special, featuring hand set Swarovski elements. Jimmy Crystal New York™ was established in 1991 and is renowned for fashion-forward designs and superior quality accessories. Designer pieces include ophthalmic eyewear, sunglasses and reading glasses in acetate, metal and combinations. Dazzling Ophthalmic Eyewear From exotic prints to dreamy organic swirls, there is a style for every taste, every occasion and every day. Lucky Streak. Enchanted gleams with open geometric temples. Layered metal and Swarovski elements create a repeating dice pattern depicting the number five. The unique semi-rimless style with modified oval eye is available in rich brown and sophisticated navy. Size: 52-18-140 Brilliant Geometry. Diagonals of Swarovski crystals create an upright and inverted triangle pattern on the upper temples of Loren. The semi-rimless metal frame is available in brown and subtle purple. Size: 51-16-135 MARKETING: Each Jimmy Crystal...
Filed in: Eyewear
0
Come See What’s “Up” With The New Style From Adidas Eyewear

Come See What’s “Up” With The New Style From Adidas Eyewear

Arriba means “up” in Spanish, but the exciting new sunglass style from adidas eyewear offers clean vision up, down, and all around! Runners, cyclists, ball players, and even fashionistas will enjoy the “no frame” all around uninhibited vision and wrap protection this sunglass provides. The eye-popping colors are sure to make the highlight reel and put this style up on top of cool in 2015! The lightweight, aerodynamic design of arriba provides multi-sport athletes with a wide vision advantage. This anti-fog performance sunglass looks amazing and provides maximum protection from the sun, wind, and debris. Five other key adidas eyewear technologies are added to assist wearers — Double Snap™ nose pads for comfort and adjustability, a Quick Release Hinge for durability, the Quick-Change Lens System™ for changing light conditions and/or events, Light Stabilizing Technology™ to control the aberrant light and provide high contrast vision, and Traction Grip™ temples to keep the sunglass firmly in place, even in the most extreme conditions. The arriba is a sport-inspired performance sunglass that has interchangeable, hydrophobic, polycarbonate, and/or bright mirror flash...
Filed in: Eyewear
0
Registration Opens for Vision Expo West 2015

Registration Opens for Vision Expo West 2015

International Vision Expo & Conference has opened attendee registration for Vision Expo West at the Sands Expo and Convention Center in Las Vegas, Nev. (Education: Sept. 16 –19, 2015 Exhibition: Sept. 17 – 19, 2015.) Registration for education courses will open in June. Once again named to the Trade Show News Network’s list of top 250 trade shows in the United States, Vision Expo West hosts eyecare professionals from around the world for four days of learning, networking and exclusive buying activities. The conference showcases company and product innovation across 190,000 sq. feet of exhibit space and offers more than 320 hours of education where eyecare professionals will learn how to expand their level of patient care and enhance their business acumen. “To be included in such a prestigious list reinforces that the expansive offerings and popularity of International Vision Expo has made an impact on the eyecare profession while helping to solidify our reputation as a major trade event anywhere in the country,” says Tom Loughran, group vice president, Reed Exhibitions. “We are gearing up for Vision Expo West by engaging with the eyecare industry year-round, helping...
Filed in: Industry Info
0
Introducing Badgley Mischka’s Newest Style, Manon

Introducing Badgley Mischka’s Newest Style, Manon

Badgley Mischka’s signature runway fashions showcase a heightened glamour that is evident in the latest eyewear frames from the McGee Group. Manon is an oversized wayfarer in Italian block acetate. Metal cast temples are inlayed with complimentary enamel, and accentuated with acetate temple tips. Manon is availble in Ebony, Honey Tortoise and Plum. ABOUT BADGLEY MISCHKA Over the past twenty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka label includes: Badgley Mischka Couture, Eveningwear, Sportswear, Handbags, Eyewear, Footwear, Jewelry, Watches, Swimwear, Fragrance, Home, Bridal and Bridesmaids. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew as well as at Badgley Mischka boutiques in Los Angeles and New York. THE MCGEE GROUP The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants and department stores. Since its inception in 1976,...
Filed in: Eyewear
0
New Styles For Vera Bradley Kids: Aster, Zoey & Gigi

New Styles For Vera Bradley Kids: Aster, Zoey & Gigi

The Vera Bradley Kids collection returns with the latest styles and colors to make every young girl feel extraordinary. Aster, Zoey and Gigi offer classic eyeshapes and colors for styles beyond compare, with spring hinges in every frame for a comfortable fit. Prominently featuring the latest Vera Bradley colors, these frames are sure to make her feel unique and special. Zoey is a combination frame with a rectangle eye shape. Bright crystal acetate compliments Vera Bradley pattern embossed temples with colored enamel inlays. Spring Hinges and acetate temple tip create a comfortable fit. Zoey is available in Pink Swirls Flowers and Marrakesh. Aster is a full acetate frame with two tone gradient front. Uplifted rectangle eye shapes add a girly twist to the masculine inspired frame shape with notched end pieces. Vera Bradley colors are displayed on inner temples. Aster is available in Emerald Paisley and Pixie Blooms. Gigi is a combination frame with a retro inspired full metal front in an uplifted rectangle shape. Contrasting frame colors add visual interest to the sweet frame. Spring hinges and adjustable nose pads allow for a comfortable fit. Solid interior temple colors compliment Vera...
Filed in: Eyewear
0
Cheryl Fernandez Versini wearing FENDI FF 0117/S Sunglasses

Cheryl Fernandez Versini wearing FENDI FF 0117/S Sunglasses

Singer Cheryl Fernandez Versini wearing FENDI FF 0117/S Sunglasses during the 68th Cannes Film Festival Style: FF 0117/S Retail Price: $465.00 Availability: Select high end optical retailers nationwide Credits: courtesy of Fendi For more information on Fendi sunglasses visit www.safilo.com
0
Badgley Mischka Introduces New Styles, Daniele & Simone

Badgley Mischka Introduces New Styles, Daniele & Simone

The latest Badgley Mischka eyewear frames capture Badgley Mischka’s exquisite runway and bridal fashions and translate that beauty into eyewear, while featuring highest quality products and design elements Daniele features a feminine cateye shape and acetate frame. Contrasting Swarovski crystals accent the end piece and continue on to temples. Daniele is available in Ebony and Midnight. Simone is a classic acetate frame with a rectangle eye shape. Vintage 5 barrel hinges add detail to temples. Simone is available in Cabernet and Honey Tortoise. ABOUT BADGLEY MISCHKA Over the past twenty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka label includes: Badgley Mischka Couture, Eveningwear, Sportswear, Handbags, Eyewear, Footwear, Jewelry, Watches, Swimwear, Fragrance, Home, Bridal and Bridesmaids. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew as well as at Badgley Mischka boutiques in Los Angeles and New York. THE MCGEE GROUP The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer...
Filed in: Eyewear
0
Copentole: Functionality and Design

Copentole: Functionality and Design

Consistent with Öga’s functional design philosophy, this concept features Morel’s patented Copenhagen hinge combining a 21° flex-function and an anti-rocking device. The hinge also provides touch of color in a complementary or contrasting hue. A .8mm stainless steel sheet is stamped with a textured pattern on the upper part of the front and on the frame’s slim temples. Frames are complete with a matte finish. Copentole is available in four stainless steel models with three colors for each model. The range has matte finished fronts and temples and the frames are available in black, brown, anthracite grey, khaki green and Prussian blue. Öga – a brand for men of character, looking for a unique frame with a creative design. For more information visit www.morel-france.com
Filed in: Eyewear
0
New To Vera Bradley Girlfriends: Amber, Dakota & Kelly

New To Vera Bradley Girlfriends: Amber, Dakota & Kelly

Kelley, Amber and Dakota feature retro flair and the latest playful Vera Bradley prints. Vibrant hues combine with metal finishes to create the perfect look for Vera Bradley Girlfriends! For a trendy teen Kelley brings the perfect shape and color combination! Kelley offers an oversized rounded rectangle eye shape with an acetate front in black or tortoise for a bold look. Complimentary colored metal temples are finished off with Vera Bradley’s Pixie Blooms and Sierra on the inner temples. Kelley features spring hinges for a comfortable fit. Amber offers a vintage-inspired round rectangle eye shape for a trendy look. Each front color features a laminated interior, creating a softer look, giving her a choice between Emerald green triple laminated exterior with Emerald Paisley on inner temples, solid black acetate is paired with Cheery Blossoms, and a triple laminated tortoise with white and coral is perfectly complimented with Ziggy Zinnia on the interior temple tips. Spring hinges offer a comfortable fit. Dakota features an uplifted cat eye shape with lightweight matte metal frame front. Rounded end pieces lead to tapered metal temples and tips that boldly feature Vera Bradley print...
Filed in: Industry Info
0
New WX Victory Is A Solid Winner For Young Athletes  Coast-To-Coast

New WX Victory Is A Solid Winner For Young Athletes Coast-To-Coast

Wiley X®, Inc., the company that protects the vision of soldiers, factory workers and NASCAR champions, has introduced the new Rx-ready WX Victory to keep children safe on sports fields and courts across America. The WX Victory is part of Wiley X’s innovative Youth Force™ line, specially designed for kids ages 6 to 13+. The new WX Victory is ideal for pre-teen boys and girls who participate in soccer, basketball, racquetball and other sports. The WX Victory meets ASTM F803 Sports Protective Eyewear standards, giving youngsters the confidence to play all-out every time they take to the court or field. And with the Victory’s stylish frame design and eye-catching colors, these glasses will surely be worn during school, playtime and at home — providing state-of-the-art eye protection, anytime and anywhere. A key feature of the Victory frame, like all Wiley X Youth Force models, is its unique design that enables them to quickly convert from spectacles to sports goggles and then back again. With the simple push of a button, wearers can easily remove the temples and replace them with the included adjustable elastic goggle strap. It’s like getting a pair of glasses and goggles all...
Filed in: Eyewear
0
CHARMANT’s Latest Crowning Achievement in LineArt CHARMANT: the Jeweled Opera

CHARMANT’s Latest Crowning Achievement in LineArt CHARMANT: the Jeweled Opera

CHARMANT has unveiled two new jeweled styles to their Opera temple lines in the LineArt collection. Opera Temples with Swarovski Crystals Each jeweled frame features Swarovski crystals and an intricate temple inspired by the opulence and passion of the opera. The highly pliable, seven-lined temple filaments represent musical sound waves and the undulating applause of the audience, capturing the emotion and joy of an operatic performance, and expressing a melodic synthesis of design and technology. Excellence Titan The material represents the next generation of eyewear and is the latest results of CHARMANT’s continuing and dedicated research and development. 100% nickel-free, with outstanding processability and special memory functions that help eyewear maintain the original shape; it is an ideal material for eyewear that provides both unlimited design possibilities and superior wearing comfort. CHARMANT’s product line made of Excellence Titan offers amazing lightness, a gentle touch with hardly any pressure felt, while at the same time making an ultramodern fashion statement. XL2067 This elegant pressure mount style features Swarovski crystal studs encased in an graceful rectangle,...
Filed in: Eyewear
0
© 2015 C&E Vision's Industry News Feed. All rights reserved.
Service Provided By CandE Vision Services.