Boss Eyewear Fall/Winter 2014/2015 Collection

Boss Eyewear Fall/Winter 2014/2015 Collection

BOSS Fall/Winter 2014/2015 eyewear collection presents an innovative combination of materials, underlining the sophisticated and contemporary personality of the collection. The men’s collection smartly combines functionality with esthetics. The sunglasses and optical frames are a blend of cutting-edge technologies with fashion-forward design inspirations. A micro-steel insert at the end of the temple tips is the new detail of the collection. THE LASER WOOD EFFECT Styles: BOSS 0635/S, BOSS 0641, BOSS 0636/S and BOSS 0642 These acetate, square-shaped sunglasses and optical frames are embellished by a laser wood effect on the external part of the temples, enhancing the natural hues of spotted havana, green, black and blue. SPORTY & ELEGANT Styles: BOSS 0637/S and BOSS 0643 A new structure mixing carbon fiber, steel and rubber is the key to the extreme lightness and flexibility of these sunglasses and optical frame. The understated tones of black, gray, havana and blue are paired by full color or flash mirror lenses which add a contemporary note to these models. THE LIGHTNESS EXPERIENCE Style: BOSS 0633/S Lightness and the focus on essentiality are conveyed by the acetate sunglasses...
Filed in: Eyewear
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Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

In the optical industry ECPs typically order their patients frames from one vendor and then have a second vendor cut the lenses and insert them into the frames. Marchon and VSPOne Optics equated the current system to having to go to one place for a burger and another for the bun. The concept of being able to order a frame with lenses from one vendor becomes realty with the launch of Marchon Direct. Marchon Direct saves staff time. Most optical staff are still making two or three phone calls to the frame vendor, the lab and then following up with more phone calls, for each and every patient. Marchon Direct frees up staff to manage the ECP’s business, instead of vendors. Marchon Direct offer optical owners savings in three ways: 30% off Unity lenses, free shipping and ECP’s keep their best- sellers displayed. When best-selling frames have been removed and sent to a lab, ECP’s run the risk of the next patient finding the frame selection weak and walking out to purchase their eyewear elsewhere. Marchon Direct represents all four VSP Global lines of business leveraging their individual offerings to benefit the optical industry. VSPOne Optics built a lab in the Marchon distribution...
Filed in: Eyewear
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Spy Hooks Professional Fisherman And Outdoor Ambassador Conway Bowman

Spy Hooks Professional Fisherman And Outdoor Ambassador Conway Bowman

SPY® is Happy to announce professional fisherman Conway Bowman has joined the team and will now wear the innovative Happy Lens™ technology with Trident™ polarization—the ultimate lens for the outdoors—while sight casting for the world’s most sought after fish. A San Diego native and all around waterman, Bowman is an expert in all fishing disciplines, but his name has become synonymous with “extreme” fly-fishing and is known for his pursuit of Mako sharks on the fly. An avid advocate for shark conservation, Bowman helps to raise funds for research and tagging shortfin Mako sharks through his annual Flying Mako Charity Tournament, in addition to educating anglers on his signature catch and release technique. “We are happy to have one of today’s best all-around fishermen as part of our SPY family,” says Devon Howard, SPY marketing director. “Conway is well-known for his bold fly fishing approach on salt water, but is truly a renaissance man on the ocean, splitting his time between surfing and fishing year-round from either a stand-up paddleboard or small craft platform. He understands the demands of each fishing discipline, and has already validated our Happy...
Filed in: Eyewear
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The Gucci Diamantissima Eyewear Capsule Collection

The Gucci Diamantissima Eyewear Capsule Collection

Gucci is pleased to present new sunglasses and optical frames for Fall Winter 2014/2015: a sophisticated capsule collection embellished with the precious Diamantissima pattern from the heart of Gucci’s heritage. Designed for the contemporary and elegant woman, these new eyewear models feature temples with the Diamantissima crisscross motif in a gold plated tridimensional version, the perfect expression of Gucci’s finest craftsmanship and impeccable quality. Inspired by the Diamante Canvas, an exclusive fabric design tied to Gucci’s storied legacy and created in the mid-1930s, the diamond pattern was first used on luggage. The distinctive crisscross design, which features small interconnected diamonds in dark brown on a tan background, became the Florentine House’s first signature print. This graphic detail, with its elegant and subtle composition, has made its way into a refined collection of jewelry and now onto acetate sunglasses and optical eyewear frames. This exclusive detail stands out on the classic hues of the frames: black with shaded brown lenses, red with shaded grey lenses, Havana with shaded brown lenses and beige with shaded brown lenses. All models are enriched...
Filed in: Eyewear
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ClearVision Optical Offers Education for Success in the Kids Business

ClearVision Optical Offers Education for Success in the Kids Business

ClearVision Optical recently introduced two formats to provide education for success in the kids business. Its exclusive training video series, Success in the Kids Business, and Beyond the Brand, a short magazine designed to provide thought provoking information, insight and education, are now available at cvoptical.com/kidsbiz. Beginning with an introduction to its 2014 Kids Collection, the Success in the Kids Business video series includes three additional, educational video shorts, including:  Kids Eyewear: How Can Eyecare Professionals Succeed in the Kids Business? This short video focuses on selling strategies including how to best reach the kids’ demographic in your area; determining balanced price points for all of your customers, including managed care; and reaching “critical mass.”  Kids Eyewear: Merchandising and Selling in the Dispensary Merchandising has been proven to boost frame sales, especially in the kids eyewear business. Implementing a variety of tried and true merchandising strategies can help eyecare professionals meet sales goals, even in the most challenging economic times. Kids Eyewear: How to Create a Great Kids Frame Board Topics such as choosing...
Filed in: Eyewear, Marketing
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C&E Vision Releases myCloud – Web Based Transaction Archive

C&E Vision Releases myCloud – Web Based Transaction Archive

C&E Vision, one of the industry’s largest optical buying groups, has just released a new service called myCloud™ to its members. myCloud is a cloud based transaction archive that holds 6 years of member monthly statements, vendor invoices and product purchasing reports. Although C&E Vision has been providing monthly statements and vendor invoices online for some time, this new service allows members the ability to gain access to 6 years’ worth of data as well as analyze purchase data by vendor sku with a breakdown that shows tax, freight and number of products ordered over an extended period of time. “We all know how important statement and invoice data is for record keeping but sometimes life gets in the way.” says Steve Wagner, Principal of C&E Vision. He continues with “With unforeseen issues such as fires, floods, or simply misfiling our members need access to their information within minutes when researching is necessary.” In today’s age it is crucial to have needed information at your fingertips and C&E Vision is there to help. With over 6 million invoices and 300 thousand statements members will be able to access what they need when they need it....
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TRAD: Limited Edition Vision Expo West Release

TRAD: Limited Edition Vision Expo West Release

Combining design with function is the philosophy of the ÖGA brand. ÖGA’s Limited Edition Trad concept is an acetate frame equipped with a patented flex system which is both bold and visually simplistic. Trad’s outstanding design combines aesthetic appeal with mechanical function. The flex-hinge is made of a 1.4mm stainless steel wire folded into a clip which connects the front with the temple. The hinge fulfills an integral part of the frame’s appeal, giving it an intriguing personality. Fronts are available in either a matte or gloss finish and it is milled to house the wire held onto the endpiece with a visible dowel pin creating a cross-stitch graphic effect. These two limited edition models are available in four colors each ranging from black to crystal and include a superb red version! The Trad concept has a pure creative feel, with only the little clip adding a splash of color on the hinge bringing out the very best qualities of the frame. Look forward to a follow-up release in January 2015. ÖGA is a brand for confident men looking for frames with a creative difference. For more information visit www.morel-france.com
Filed in: Eyewear
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Carrera Fall/Winter 2014/2015 Eyewear Collection

Carrera Fall/Winter 2014/2015 Eyewear Collection

For Fall/Winter 2014/2015, Carrera plays with ultra-slim profiles and stunning color-blocking effects, giving life to new sunglasses and optical frames that assert an urban, contemporary personality. The new eyewear collection reveals an authentic spirit and a fresh, lively look, highlighted by the use of premium materials and reflecting the brand’s great passion for design and attention to detail. Last but not least, Carrera shakes up the world of fashion with its latest “Made in Italy” adventure: a revolutionary bitoric wraparound nylon/metal model. SUNGLASSES COLLECTION CARRERA 5019/S A contemporary design and fine detailing: with their softly rounded silhouette, these sunglasses in Optyl – a Safilo registered trademark for an ultra-lightweight high-tech material – reflect the season’s hottest trends and win every woman’s heart. The new model is adorned with the brand’s iconic trapezoid-shaped Victory C logo on the inside of the geometric temples and features rubber temple tips, delivering maximum comfort without sacrificing style. Multi-layer polycarbonate mirrored lenses are perfectly matched with fresh, feminine color combos: white/lilac with red lenses, black-lime...
Filed in: Eyewear
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Web Marketing is Now Essential to Sustain a Healthy Patient Flow

Web Marketing is Now Essential to Sustain a Healthy Patient Flow

While optional in the past, increased competition and the number of users finding doctor information on the web has changed the game to mandatory. Today’s healthcare and insurance systems have fostered an environment for the healthcare consumer to take control of how and where they spend their healthcare dollars. More and more of these dollars are coming out of the consumer’s pocket and that gives them more decision-making power. Healthcare decisions look more and more like retail decisions as patients search for information on quality, cost, availability and product proximity. Optometrists must be prepared to translate the experience they provide – your brand story – into readily accessible information that addresses the healthcare consumer’s search needs. Here are 6 areas to consider when marketing to this information seeking healthcare consumer: If you only had three words, which ones describe your Practice. You’ve just made the first step in communicating your unique optometric brand. Once you’ve settled on your three words, check that all of your marketing conveys these ideals. Make sure your site is mobile responsive. According to a recent Pew study, 52%...
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A Silk Masterpiece: Ogi Eyewear’s 4306

A Silk Masterpiece: Ogi Eyewear’s 4306

Elegant stainless steel and silk colored panels unite in the 4306 from Ogi Eyewear. Embodying a sense of pure elegance through its swooping brow and delicate details, this frame is sure to embrace a chic appearance. Unique color combinations such as white silk and gold bring a surprising yet refreshing look to an already noteworthy style. The 4306 demands attention with its complex woven silks in four vibrant patterns of purple silk/dark brown, red silk/black, white silk/gold, and blue silk/sliver. Specifics: Stainless steel Woven silk detail Bold color combinations Adjustable nose pads Adjustable temple tips Marketing: Ogi Eyewear counter cards, logo blocks, and large window banners are available upon request. Contact Info: For additional information contact Ogi Eyewear. 888.560.1060; www.ogieyewear.com
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This year, BCBGMAXAZRIA celebrates 25 years of Bon Chic, Bon Genre

This year, BCBGMAXAZRIA celebrates 25 years of Bon Chic, Bon Genre

Founded in 1989, BCBGMAXAZRIA is a premier fashion brand that blends European sophistication with American spirit, defining a fashion-forward collection for women with a dynamic sense of style. BCBGMAXAZRIA eyewear is a chic, sleek, wearable collection that lets today’s modern woman feel beautiful and effortlessly cool. The latest release includes 8 new models in a selection of powerful statement makers and classic, confident styles, including: BCBG Lanna Think Librarian with Sass. BCBGMAXAZRIA Lanna’s round, uplifting eye shape adds a sexy twist to a classic style. Thin, beautifully curved laminate temples feature the BCBGMAXAZRIA logo bar, plus a playful pop of interior color. Lanna is available in three sophisticated, translucent colors: Eggplant Horn, Smoke Black Horn, and Brown Horn. BCBGMAXAZRIA Noemi BCBGMAXAZRIA Noemi is a full acetate style offering a timeless rectangle front shape in rich, multi-faceted translucent block materials. On trend, fun colors and lacelike patterns give Noemi a youthful touch. Sculpted temples feature the BCBGMAXAZRIA logo bar. Noemi is available in Wine Marble, Black Marble, and Tortoise Multi. BCBGMAXAZRIA Chantal BCBGMAXAZRIA Chantal is the...
Filed in: Eyewear
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Costa Leads Fall Style Trends with New Seapoint, Tern

Costa Leads Fall Style Trends with New Seapoint, Tern

Costa introduces two new sunglasses, Seapoint and Tern, as part of its late 2014 collection. Both are a perfect blend of premium performance technology and the fall season’s throwback trend. A classic aviator shape, Seapoint offers a medium fit that’s large on style. The frame features Costa’s patented, nearly indestructible co-injected molded nylon construction, sturdy integral hinges and no-slip Hydrolite™ nose pads. Frame colors include white + black, black pearl, coconut fade, black fade and scotch. Seapoint starts in retail at $149. Named for the slender seabirds, Tern features a sleek, rectangular frame shape with 5-barrel optical hinges and no-slip Hydrolite nose pads. Available colors include pomegranate fade, coconut fade, topaz fade and shiny black + amber. Tern starts in retail at $159. Both Seapoint and Tern can be customized with Costa’s gray, copper or amber 580P™ lenses. Costa’s 580 lenses block yellow light – the harshest light – from entering the eye at the 580 nanometer on the light spectrum. The result is an unmatched level of polarization and razor sharp color enhancement. The 580P lenses feature a premium anti-reflective coating, and protect against...
Filed in: Eyewear
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Wiley X® Adds Stylish New WX Rebel To Its Active Series Sunglass Family

Wiley X® Adds Stylish New WX Rebel To Its Active Series Sunglass Family

Active Series sunglasses by Wiley X®, Inc. are designed for active men and women who are up for anything — hiking, riding, climbing, kayaking, fishing and more. The new WX Rebel is a perfect fit for the family, delivering the sharp vision, Absolute Premium Protection, and “devil may care” attitude outdoor adventure seekers need to take on any challenge. The new WX Rebel comes in two versions. WX Rebel Model #ACREB04 pairs a fashionable Matte Layered Tortoise frame with bronze tinted lenses built with Wiley X’s advanced, 8-layer Polarization. These lenses eliminate glare on the water, in the city, on the road or any other highly reflective environment, enhancing eye comfort and improving vision under a wide range of situations. Model #ACREB01 is also a member of Wiley X’s popular “Black Ops Collection,” pairing Smoke Grey lenses with an understated Matte Black frame. Known for their advanced vision protection and stealthy good looks, it’s no surprise that Wiley X Black Ops Collection sunglass models are also favored by law enforcement, private security operatives and other tactical wearers. Both new WX Rebel models provide 100% protection against the sun’s harmful...
Filed in: Eyewear
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Gucci Introduces New Sunglasses & Optical Frames For Men For Autumn/Winter 2014

Gucci Introduces New Sunglasses & Optical Frames For Men For Autumn/Winter 2014

Gucci is pleased to present its new sunglasses and optical frames dedicated to the contemporary man, featuring a classic yet modern look. Combining retro style, impeccable workmanship and a modern material, these new frames features refined details, such as functional metal rivets with the hinges. A new minimal metal House Web motif displays an interplay of shiny and matt finishes, and a photo-engraved GG plaque adorns the temple-tips. Inspired by traditional craftsmanship that has been handed down over the years, these sunglasses and optical frames are distinguished by a skilfully hand-finished treatment, which gives the material a sophisticated look that perfectly blends past and present. The sunglasses and optical frames are available in bio-based acetate in classic black and Havana colours. Bio-based acetate is an innovative material that features the same comfort and quality as the finest plastics currently employed by the eyewear industry, but derives a large proportion of its components from natural origins. This helps reduce CO2 emissions from the production process of the material, thus supporting Gucci’s commitment to environmental issues. The round-shaped sunglasses come...
Filed in: Eyewear
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The Evolution Of Titanium Eyewear

The Evolution Of Titanium Eyewear

Tura Inc., the inventor of fashion eyewear in 1938, introduces the Geoffrey Beene 100% titanium collection, featuring six men’s ophthalmic models debuting in September. The new designs include sculpted, linear and open details. Titanium is a growing trend in eyewear for multiple reasons. The material is durable, naturally hypoallergenic, and ultra lightweight, making it ideal for customers with a high-density prescription who seek comfortable lightweight frames. At a special discount structure for the optical store, the Geoffrey Beene titanium eyewear collection has an attractive price point that benefits the dispensary and the patient. One of America’s true design pioneers, Geoffrey Beene continues to challenge the country’s fashion establishment by creating classic, superbly tailored eyewear for men and women that marry comfort and luxury. Staying true to the Geoffrey Beene DNA, these new men’s styles perfectly blend form and function with unparalleled quality. “Our titanium frames will appeal to the customer looking for high quality materials, a classic shape, and a modern temple design,” says Tura Inc. Product Manager Loyedie Desir. “It’s a wise purchase, whether...
Filed in: Eyewear
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