Koali Introduces Discus II Concept to be Released Fall 2014

Koali Introduces Discus II Concept to be Released Fall 2014

Koali’s Discus II adds three stainless steel styles to the previously released all acetate Discus concept. New styles are available in both rimmed and semi-rimless models. Discus takes us to the Amazonian waters where this tropical fish with magnificent colors and patterns inspired our Koali designer to create the Discus concept. Stainless steel frame fronts are available in both neutral and rich tones. The openwork metal core evokes patterns of the Discus fish through vibrant transparent acetate temples which are beveled to accentuate finish and color. Three contemporary stainless steel shapes are offered in a palette of three colors per model. For more information visit www.morel-france.com
Filed in: Eyewear
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Safilo Promotes Art With Intrapreseae Collezione Guggenheim

Safilo Promotes Art With Intrapreseae Collezione Guggenheim

The Safilo Group, in celebration of the brand’s 80th anniversary, and of its bond with the world of art and with the breathtaking city of Venice, has joined the Intrapresæ Collezione Guggenheim, a group of leading Italian and international companies that are bywords for excellence and that support the Peggy Guggenheim Collection, promoting the educational potential of art with the conviction that art can inspire business to embrace change and to face global challenges. Safilo, since its founding in 1934, has promoted and enhanced eyewear as an art, as an expression of aesthetic beauty and creativity as well as an emblem of skilled craftsmanship and savoir-faire. Safilo’s historic archive is the only corporate museum containing original artifacts, ancient optical instruments, eyeglasses, paintings and prints that testify to the long history of spectacles, spanning 700 years, and to their evolution through the centuries. The friendship between the Safilo Group and the Peggy Guggenheim Collection dates back to 1994, when Safilo launched an edition inspired by the iconic butterfly-shaped sunglasses created for Peggy Guggenheim by artist Edward Melcarth. The Peggy Guggenheim model,...
Filed in: Eyewear
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Safilo Celebrates Its 80th Annivarsary With New Limited Edition Sunglasses Inspired By Those of “Peggy Guggenheim” And With An  Exclusive Event

Safilo Celebrates Its 80th Annivarsary With New Limited Edition Sunglasses Inspired By Those of “Peggy Guggenheim” And With An Exclusive Event

Safilo celebrates its 80th anniversary by launching a new limited edition inspired by the legendary glasses once worn by Peggy Guggenheim (1898-1979), renowned collector of 20th century European avant-garde art, who discovered some of the greatest American artists of her time. These Surrealist-inspired glasses are a new take on the celebrated model created for Peggy by American artist and friend Edward Melcarth. Safilo had already drawn inspiration from these eccentric sunglasses in 1994, when it first produced and distributed its Peggy Guggenheim model, which was on sale at the museum’s shops. For this special anniversary, Safilo is launching a unique, limited edition model, which will be on sale solely at the Peggy Guggenheim Collection in Venice. Moreover, an exclusive event, Safilo’s 80th anniversary celebration, will be held in the museum’s gardens on September 4, 2014. The revisited sunglasses stay close to the original design, giving them a more contemporary look, with their iconic blue butterfly-eye acetate frame comes with tone-on-tone mirrored lenses, with contrasting profiles in shades of brown, endowing them with romantic evocations of reflections on the Venetian lagoon. Many...
Filed in: Eyewear
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C&E Vision and Vision West Announce Major Community Building Campaign

C&E Vision and Vision West Announce Major Community Building Campaign

Companies Launch ECPInteract™ as their First Community Building Member Benefit San Diego, California – Vision West and C&E Vision announced today a major initiative around community building for their members. The California-based companies have realized that their combined 7,500 members could be a powerful community for optometrists and optometric staff to derive even greater value from their membership. To launch this initiative the companies are sponsoring ECPInteract™, which has been in pilot for the last 12 months, beginning this September. Since June of 2013, ECPInteract™, the first and only provider of optometry-focused peer to peer learning groups, has been piloting a unique educational proposition for online learning teams – “your peers have so much to offer”. ECPInteract™ groups provided a trusted environment of peers from across the U.S guided by an experienced and knowledgeable coach to provide a place where team members can bring their goals and aspirations for guidance and feedback. But it wasn’t enough. “We received very high marks from our attendees, but we felt something was missing,” stated Brad Shapiro, Principal of C&E Vision, co-founding...
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Your Practice Is Unique: Differentiate By Promoting Your Specialty

Your Practice Is Unique: Differentiate By Promoting Your Specialty

During a recent interview, Dr. David Kading, co-founder of Optometric Insights, a career coaching organization for optometry students and expert in private practice, commented that the future of optometry lies in specialization. “By specializing, optometrists can set themselves apart and open themselves to greater opportunities in patient care.” Whether your specialty is contact lenses, pediatric eye care, glaucoma or vision therapy, or you have multiple sub-specialties within your Practice, you need to get the word out about it in order to really establish your reputation as an expert in that market. Here are five ways to market your Practice specialties so that they will distinguish your Practice from the competition. 1) Big and bold on your Practice homepage: Your areas of specialty should be displayed loud and clear to anyone that lands on your homepage. Also include pronounced links to additional information about the topic either on or off site. One of EyeCarePro’s clients, Eye Services of Jackson, features Lasik on their homepage, have a look here: EyeServicesofJackson.com. 2) Make it part of your Practice biography: Anytime you have an opportunity to write a description...
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Lightec Introduces Alpha 28 Women’s Concept to be Released Fall 2014

Lightec Introduces Alpha 28 Women’s Concept to be Released Fall 2014

Alpha 28: slim, light models in vibrant colors. Lightec offers three new women’s models where the focus is on slenderness and purity. Alpha 28 combines materials which are both light and hypoallergenic: stainless steel and TR90. Like all Lightec products, models are fitted with Morel’s patented springless and screwless “Alpha” flex-hinge. The stainless steel front seamlessly joins TR90 temples (3.5mm) for a visually pure design. A groove, positioned at the back, allows for traditional lens mounting. In terms of colors, she who dares wins! The slimness of both semi-rimless and rimmed models allows for a palette of vibrant tones ranging from peacock blue to fuchsia, as well as the more discreet shades of brown, aubergine and raspberry. This concept is offered in two semi-rimless models and one full rimmed model in sizes 52 and 53. Alpha 28 offers women a contemporary, ultra-light, brightly colored, pure and comfortable frame. Lightec: a collection where innovation is everywhere. For more information visit www.morel-france.com  
Filed in: Eyewear
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SPY® Happily Names Charlie Ninegar Vice President of Sales

SPY® Happily Names Charlie Ninegar Vice President of Sales

SPY® Inc. (OTCBB: XSPY), a leading eyewear company known for its patent-pending Happy Lens™ technology, today announced that Charlie Ninegar has been promoted to Vice President of North American Sales at SPY, effective July 14, 2014. Having joined SPY in September of 2010, Charlie has led the direct sales effort in the western region—one of the most important territories for SPY in terms of sales and brand awareness—while also holding the position of category manager for the Crosstown Collection—a premium collection exclusive to select shops and boutiques worldwide. During his four years with the brand, Charlie has contributed to the 12 consecutive quarters of year over year growth that SPY has experienced. Moving forward, Charlie will manage SPY’s direct selling efforts to independent retailers and eye care providers as well as oversee SPY’s key account business in the United States. Additionally, Charlie will continue in his role as the category manager for the Crosstown Collection, which will feature updated styles and colorways this October. “Since joining SPY nearly four years ago, I have witnessed the reinvigoration of the brand thanks to the vision and leadership...
Filed in: Eyewear, Industry Info
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New Sexy Smart Styles from the XOXO Optical Collection

New Sexy Smart Styles from the XOXO Optical Collection

With the best of the old and new, the latest XOXO Optical collection features four styles for the contemporary, fashionable woman. Charming, Enchant, Glamour and Knockout offer bold and edgy fashion for all styles with intense colors and modernized animal prints for four sexy, feminine looks. Charming offers a bold, sophisticated look for the in-the-mix girl. For a combination of retro and modern, Charming features Japanese acetate temples and brow bar with a colored metal eyerim create a rounded eyeshape with an uplift. Spring hinges and adjustable nose pads offer a comfortable fit. Charming is available in Black and Burgundy. Enchant is a semi-rimless metal frame with a cateye shape. The upswept eyeshape leads to temples featuring subtle animal prints in teal and black or brown and black. Enchant offers adjustable nose pads for a sure fit and is available in Brown and Turquoise. Glamour is an acetate frame with a modern butterfly eyeshape. The amber tortoise or black over pearl acetates offer a contemporary twist on a classic look, paired with a three-dimensional double stud temple décor. Glamour is available in Black and Tortoise. Knockout returns in a bold new color combination!...
Filed in: Eyewear
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BONGO® Eyewear Presents New Optical Styles for Fall 2014

BONGO® Eyewear Presents New Optical Styles for Fall 2014

BONGO Eyewear adds some shimmer and shine to its Fall 2014 collection with two new styles that feature dazzling accents including stone embellishments and sparkling colorations for the youthful and expressive lifestyle of today’s BONGO girl. The new styles from BONGO Eyewear are the perfect accompaniment for the BONGO girl who wants to be bold and trendy in her apparel and accessories from head to toe. Splashes of glitter highlight the jewel-tone colorations of handcrafted acetate style B Nia in shades of red, brown or black. Raised triangular metal studs accent the frame’s modified rectangular front and temples for a vintage- inspired look that’s edgy, yet cool. An exotic cluster of stones decorates the metal temples of semi-rimless style B Talia, highlighted by three rhinestones. The metal frame’s modified rectangle silhouette is offered in deep shades of black, brown or purple and completed by the BONGO logo etched on each temple. Vanessa Hudgens continues as the BONGO girl and is featured on the new countercards available for BONGO Eyewear in a playful fall campaign. For more information please call 800-345-VIVA or visit vivagroup.com   About Iconix Brand Group, Inc. Iconix...
Filed in: Eyewear
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SPY Unveils the LEO: A Lightweight Navigator That’s Heavy on Style and Built for the Outdoors

SPY Unveils the LEO: A Lightweight Navigator That’s Heavy on Style and Built for the Outdoors

SPY is Happy to introduce the Leo, an update on the classic navigator featuring the innovative SPY Happy Lens™, Hytrel™ temple tips, and small temple openings for leash attachment. A technical piece that will allow you to slip by undetected, the Leo is a midsized navigator built from lightweight, forged monel alloy and is new to SPY’s outdoor offering this season. FEATURES: • Built from lightweight, forged monel alloy with 8×4-base polycarbonate (PC) lenses and silicone nose pads • Available with the innovative SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness • Available with SPY’s Trident™ polarized technology, which blocks 99% of the sun’s glare • Hytrel temples tips become tackier when wet to ensure a comfortable fit in all conditions • Small opening at end of each temple for easy leash attachment HAPPY LENS: SPY’s color and contrast enhancing Happy Lens is the first and only sunglass lens technology designed to allow in the sun’s “good” rays (long-wave blue light) that studies suggest create an uplift in mood and alertness, while still blocking the sun’s “bad” rays (short-wave...
Filed in: Eyewear
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Optometrist Prespective by Harvey Yamamoto, OD

Optometrist Prespective by Harvey Yamamoto, OD

I’m a huge fan of remodeling one’s office very 3-5 years. Anyone can swing a paint brush or roller for beginners. A new coat of paint can spruce up the old walls. Two years ago my staff talked me into remodeling the office. I listened to their plans and upon hearing their complete makeover – I honestly balked at the idea. They wanted to retile the waiting room for starters. Then take out the flooring in 3 exam rooms and the kitchen. What? Are they nuts? The expense of installing wood flooring was more than what I had budgeted for. What they did not know was that I knew we had been laying one tile floor on top of one another for the past 3 upgrades. Our floors were high enough which made this project a major one to tackle. The staff then volunteered their husbands to do the work at night after their work was done. They would work for $10/hr. Hey, I couldn’t resist. My wife and I went shopping and purchased a large truckload of tiles, grouting, wood flooring materials, tools, etc. The boys came after work on day #1 and began to chisel out the flooring in the waiting room. Hours later, very little progress was being made. I went home and brought back a small air operated flooring...
Filed in: Editorial
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Blackfin Introduces their Summer, Featherweight Style Titanium Sunglasses

Blackfin Introduces their Summer, Featherweight Style Titanium Sunglasses

The keynote for this summer is lightness according to Blackfin, the all-Italian eyewear brand. The two frames in the ZERO Edge line in beta-titanium display all that brand’s powerful personality, a unique combination of technology, quality and style. Barely a year since it made its debut on the market, the ultra-lightweight Blackfin ZERO Edge collection is completed with two sunglasses, models that are the perfect synthesis of design, research, fashion and personality in which maximum style is complemented by featherweight appeal. Model BF714 JAVA has instant impact. A frame that almost disappears, its huge square lenses are the star of the show, imparting a bold yet understated feminine look. The colour variations recall the Blackfin identity, echoing the dominant opacity of black frames with silver mirrored lenses, or dark brown frames with toning lenses in shades of brown/beige. The only exception is the opaque midnight-blue version with the exciting purple mirrored multi-layer lenses, a truly original colour contrast.   Model BF713 PERRY for men is a smash hit with lovers of classic linear design. The squared-off lenses are set in a frame featuring dark, brushed colours such...
Filed in: Eyewear
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Wiley X Offers New WX Moxy with Eye-Catching Olive Stripe Frame and Polarized Green Platinum Flash Lenses

Wiley X Offers New WX Moxy with Eye-Catching Olive Stripe Frame and Polarized Green Platinum Flash Lenses

New Street Series Model Delivers Distinctive Looks and Performance In the City,  On The Water and In the Great Outdoors With its striking Olive Stripe Frame and Polarized Green Platinum Flash lenses, the new WX Moxy (Model #SSMOX04) epitomizes Wiley X’s popular Street Series sunglass family – bold looks, even bolder protection and the ability to go from the concrete jungle to the open road to the great outdoors without missing a beat. The WX Moxy’s lightweight, nearly indestructible frame features a wraparound design for optimal coverage and excellent field of view – so you can stay focused on the action whether fishing, mountain biking or hanging out at the beach. Of course, you’ll want to look great whatever you’re doing, so the WX Moxy is designed with “edgy” styling and slightly narrower temples that fit great and look good on a range of face sizes and shapes. Wiley X’s advanced Filter 8™ polarized lenses combine 8 layers of technology to not only provide 100% protection against the sun’s harmful UV rays, but also to eliminate glare and reflected light. This performance improves eye comfort and ensures clear, distraction-free...
Filed in: Eyewear
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F8 All Pro Frame & Goggle Amps Up Liberty Sport’s Top Selling F8 Sports Protective Collection

F8 All Pro Frame & Goggle Amps Up Liberty Sport’s Top Selling F8 Sports Protective Collection

Liberty Sport’s popular F8 frame series continues to inspire. The ALL-PRO &  ALL-PRO GOGGLE were created to bridge the gap between teen and adult sizing – with a look that plays for all ages. Available in three trend-conscious colors, both the frame and goggle compliment today’s busy lifestyle. “F8 All-Pro meets the needs of active teens and adults who no longer wear frames exclusively for sports,” says Linda Laube, EVP of Business Development. (All-Pro: Shiny Black)                                                             (All-Pro Goggle: Gunmetal) As with Liberty Sport’s entire F8 COLLECTION, the All-Pro meets or exceeds ASTM F803 impact resistance standards for a variety of sports. Its endurance tested design includes soft, color coordinated padding for a comfortably fitting bridge and endpiece. A wide range of prescription lens powers easily integrate with this patented 6-base design. Each All-Pro style comes with a semi-rigid case, cleaning cloth and strap. The All-Pro frame is available in eye sizes 60/19-133mm; the All-Pro Goggle comes in sizes 60/19mm. Both styles are available in 3 colors: shiny black, shiny gunmetal and...
Filed in: Eyewear
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Fight for a Cure: Introducing the 2014 Vera Bradley Breast Cancer Awareness Collection from the McGee Group

Fight for a Cure: Introducing the 2014 Vera Bradley Breast Cancer Awareness Collection from the McGee Group

The McGee Group’s annual Vera Bradley Breast Cancer Awareness collection makes a splash with five ophthalmic and four sun styles. Pink Swirls, the newest color to raise awareness for the Vera Bradley Foundation for Breast Cancer, features a pretty collection of powerful pinks accented by aqua, citron, violet, orange and green hues. Spinning paisleys and vibrant florals create an optimistic energy, symbolizing the fight that is so close to the hearts of the McGee Group family. The 2014 Breast Cancer Awareness collection features three Ladies optical frames perfect for any style. Tracy M. is a semi-rimless frame with a metal foil Pink Swirls pattern on the exterior temples. The two tone metal offers a pop of fuchsia paired with a cat eye shape for a fashionable look. Marcella S. is a triple laminate acetate frame with layers of black, white and pink crystal for a chic look. The rectangular eyeshape and Pink Swirls on the interior temples adds a modern flair to the collection. Finally, a classic favorite returns to support the fight against breast cancer! VB 3030 is a semi-rimless combination frame, with a rectangular eyeshape that combines the best of classic and modern fashion. The...
Filed in: Eyewear
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