Safilo Celebrates Its 80th Annivarsary With New Limited Edition Sunglasses Inspired By Those of “Peggy Guggenheim” And With An  Exclusive Event

Safilo Celebrates Its 80th Annivarsary With New Limited Edition Sunglasses Inspired By Those of “Peggy Guggenheim” And With An Exclusive Event

Safilo celebrates its 80th anniversary by launching a new limited edition inspired by the legendary glasses once worn by Peggy Guggenheim (1898-1979), renowned collector of 20th century European avant-garde art, who discovered some of the greatest American artists of her time. These Surrealist-inspired glasses are a new take on the celebrated model created for Peggy by American artist and friend Edward Melcarth. Safilo had already drawn inspiration from these eccentric sunglasses in 1994, when it first produced and distributed its Peggy Guggenheim model, which was on sale at the museum’s shops. For this special anniversary, Safilo is launching a unique, limited edition model, which will be on sale solely at the Peggy Guggenheim Collection in Venice. Moreover, an exclusive event, Safilo’s 80th anniversary celebration, will be held in the museum’s gardens on September 4, 2014. The revisited sunglasses stay close to the original design, giving them a more contemporary look, with their iconic blue butterfly-eye acetate frame comes with tone-on-tone mirrored lenses, with contrasting profiles in shades of brown, endowing them with romantic evocations of reflections on the Venetian lagoon. Many...
Filed in: Eyewear
0
Crizal Prevencia Kids No-Glare Lenses Now Available On VSP Formulary

Crizal Prevencia Kids No-Glare Lenses Now Available On VSP Formulary

Just in time for the back-to-school season, Essilor’s groundbreaking Crizal® Prevencia™ Kids No-Glare lenses are now available on managed vision care plans offered by VSP. Crizal Prevencia Kids are the first No-Glare lens specially designed for children to selectively block harmful blue light and UV while allowing beneficial light to reach their eyes. Some light is, of course, necessary for children’s vision. Blue-turquoise light helps kids see more clearly, regulates their sleep cycles and supports healthy memory, mood and brain functions. This makes the selective filtering protection of Crizal Prevencia Kids No-Glare lenses essential. “Children are more vulnerable to the dangers of light, and at home and school, kids are exposed to more blue light from television, computers, video games and digital devices than ever before,” said Howard Purcell, O.D., F.A.A.O., Dipl., and senior vice president of customer development, Essilor of America. “We’ve worked closely with managed care providers to enhance children’s access to the Crizal Prevencia Kids technology, because we recognize how important this superior protection is for the healthy development of their eyesight,...
Filed in: Ophthalmic Lenses
0
Charmant Celebrates 20 Years Of Aristar Eyewear

Charmant Celebrates 20 Years Of Aristar Eyewear

Charmant Group, known for producing top-quality eyewear, celebrates the 20th anniversary of the launch of their ARISTAR collection this September. Launched September 1, 1994, ARISTAR provides wearers with high-quality, stylish frames at exceptional prices. The name ARISTAR is a portmanteau of the words “A Rising Star,” which became a very accurate descriptor for the collection that now boasts high market penetration and popularity among a variety of wearers. “We are very excited to celebrate the 20th anniversary of this esteemed collection,” states Director of Product and Marketing, Dee Berghuys. “ARISTAR has solidified its place in the market over the last two decades, and with the expansion of the collection to now include stainless steel styles, we expect to enjoy even more success with this collection in the future.” ARISTAR offers high-quality, fashionable eyewear at exceptional pricing to men, women and teens. Styles range from metal, stainless steel and memory metals, to plastics. For more information visit www.Charmant.com/us
Filed in: Eyewear
0
Miley Cyrus is wearing sunglasses by Safilo – Peggy Guggenheim Collection

Miley Cyrus is wearing sunglasses by Safilo – Peggy Guggenheim Collection

Miley Cyrus wearing Safilo – Peggy Guggenheim Collection sunglasses while out and about in LA on August 25th Style: Safilo – Peggy Guggenheim Collection Credit: Olycom
0
Carrera And Jimmy Choo Launch Capsule Men’s Eyewear Collection

Carrera And Jimmy Choo Launch Capsule Men’s Eyewear Collection

Carrera and Jimmy Choo are pleased to announce the launch of an exclusive capsule collection of Carrera by Jimmy Choo sunglasses for Men, following the success of the Carrera by Jimmy Choo Women’s capsule collection of sunglasses launched last year. This marks Jimmy Choo’s first foray into the Men’s eyewear category expanding their existing offering of Men’s shoes, bags and small leather goods. The collection will blend the eyewear expertise and passionate attitude of Carrera with the innate confidence, effortless attitude and overtly masculine style expressed by the Jimmy Choo man in a range of unique and eye catching styles featuring signatures of the Jimmy Choo Men’s collection. Carrera’s latest best-seller, the Carrera 6000, with its distinctive shaped temples, will be presented in three finishes, combining high performance in a fashion forward aesthetic. The extraordinary work in Optyl material allows the use of silks which are injected into the sunglasses, featuring contrasting colors, camouflage prints with hidden burlesque silhouettes, sophisticated details and a rebellious sense of humor. The Carrera by Jimmy Choo sunglasses capsule collection will also be featured...
Filed in: Eyewear
0
Discover 4 ways to improve your Practice site by analyzing your Average Pages Per Visit

Discover 4 ways to improve your Practice site by analyzing your Average Pages Per Visit

Google Analytics gives you lots of data about your website traffic, but very little useful information. One important data point it does provide is “Average Pages Per Visit”, which is an indicator of how engaging your website is. Now, let’s provide some information about that number. Without question, if that number is too low… below two pages per visit, the chances are that something is wrong with the content of your website or your web traffic may not be attracting its target audience. Our analysis of over 1000 optometric websites found that Practices with less than 2 pages per visit often had other negative traffic factors such a low time on site or a very high bounce rate. In short, visitors just aren’t finding what they’re looking for on your site, so they leave. To fix the problem, consider these four factors: 1) Take an objective look at your website, or, better yet, contact your website support and ask for their ideas on how to make your website more appealing and easy to read. 2) The top information that visitors look for on a website is: doctor info, location/directions, hours, and insurance information. Make sure those items can be easily...
Filed in: Marketing, Technology
0
Wiley X®-Sponsored Joey Logano Drives #22 Team Penske Ford To Nascar Sprint Cup Victory At Bristol Motor Speedway

Wiley X®-Sponsored Joey Logano Drives #22 Team Penske Ford To Nascar Sprint Cup Victory At Bristol Motor Speedway

Wiley X® sponsored racer Joey Logano put another notch on what has been undoubtedly his strongest NASCAR season, driving his #22 Team Penske Ford to the checkered flag at Saturday night’s race at Bristol Motor Speedway, a challenging track that bills itself as the “world’s fastest half-mile.” Logano surged past Matt Kenseth (also a Team Wiley X driver) with 44 laps to go and held off challenges from second-place finisher (and Penske teammate) Brad Keselowski and Kenseth, who eventually finished third. The 24-year-old budding superstar earned a slew of significant milestones on this night. The win marked Logano’s first victory at Bristol Motor Speedway, his third victory of the 2014 season, and the first time he has won more than one race in a season. The 2014 campaign has been so successful for Logano; he has already doubled his career victory total this year. Here’s another impressive statistic for the youngster’s meteoric rise — he is currently tied for the season lead in wins and has as many victories in 24 races as he had in 183 prior races entering 2014. Perhaps even more importantly, Logano has served notice to competitors and racing fans worldwide that he will...
Filed in: Eyewear, Industry Info
0
C&E Vision to Hold Members Only Brunch at Vision Expo West 2014 in Las Vegas

C&E Vision to Hold Members Only Brunch at Vision Expo West 2014 in Las Vegas

C&E Vision Buying Group is holding its first “Members Only Brunch” at the Sands Expo Center, Las Vegas Nevada during International Vision Expo West 2014. The Members Only brunch will be held on Thursday, September 18, 2014 from 9am to 11am PST at the Club Vision lounge provided by the International Vision Expo Team. Members of C&E Vision, Arizona Optometric Association, Maryland Optometric Association, New Jersey Society of Optometric Physicians and Pennsylvania Optometric Association will enjoy a variety of complimentary food and beverages to help start their day while learning about the exciting Show Specials offered by C&E Vision during the show. David Carneal, Director of Buying Group Relations for C&E Vision stated “For years we have been attending the International Vision Expo events as an exhibitor but in recent years we have wanted to do more for our membership base. We want to show our members our appreciation for their years of loyalty and business by giving them a bit more while at the show.” C&E Vision also provides its members free exhibit hall passes, discounts on continuing education courses, and access to Club Vision during show hours in addition...
0
Boss Eyewear Fall/Winter 2014/2015 Collection

Boss Eyewear Fall/Winter 2014/2015 Collection

BOSS Fall/Winter 2014/2015 eyewear collection presents an innovative combination of materials, underlining the sophisticated and contemporary personality of the collection. The men’s collection smartly combines functionality with esthetics. The sunglasses and optical frames are a blend of cutting-edge technologies with fashion-forward design inspirations. A micro-steel insert at the end of the temple tips is the new detail of the collection. THE LASER WOOD EFFECT Styles: BOSS 0635/S, BOSS 0641, BOSS 0636/S and BOSS 0642 These acetate, square-shaped sunglasses and optical frames are embellished by a laser wood effect on the external part of the temples, enhancing the natural hues of spotted havana, green, black and blue. SPORTY & ELEGANT Styles: BOSS 0637/S and BOSS 0643 A new structure mixing carbon fiber, steel and rubber is the key to the extreme lightness and flexibility of these sunglasses and optical frame. The understated tones of black, gray, havana and blue are paired by full color or flash mirror lenses which add a contemporary note to these models. THE LIGHTNESS EXPERIENCE Style: BOSS 0633/S Lightness and the focus on essentiality are conveyed by the acetate sunglasses...
Filed in: Eyewear
0
Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

In the optical industry ECPs typically order their patients frames from one vendor and then have a second vendor cut the lenses and insert them into the frames. Marchon and VSPOne Optics equated the current system to having to go to one place for a burger and another for the bun. The concept of being able to order a frame with lenses from one vendor becomes realty with the launch of Marchon Direct. Marchon Direct saves staff time. Most optical staff are still making two or three phone calls to the frame vendor, the lab and then following up with more phone calls, for each and every patient. Marchon Direct frees up staff to manage the ECP’s business, instead of vendors. Marchon Direct offer optical owners savings in three ways: 30% off Unity lenses, free shipping and ECP’s keep their best- sellers displayed. When best-selling frames have been removed and sent to a lab, ECP’s run the risk of the next patient finding the frame selection weak and walking out to purchase their eyewear elsewhere. Marchon Direct represents all four VSP Global lines of business leveraging their individual offerings to benefit the optical industry. VSPOne Optics built a lab in the Marchon distribution...
Filed in: Eyewear
0
Spy Hooks Professional Fisherman And Outdoor Ambassador Conway Bowman

Spy Hooks Professional Fisherman And Outdoor Ambassador Conway Bowman

SPY® is Happy to announce professional fisherman Conway Bowman has joined the team and will now wear the innovative Happy Lens™ technology with Trident™ polarization—the ultimate lens for the outdoors—while sight casting for the world’s most sought after fish. A San Diego native and all around waterman, Bowman is an expert in all fishing disciplines, but his name has become synonymous with “extreme” fly-fishing and is known for his pursuit of Mako sharks on the fly. An avid advocate for shark conservation, Bowman helps to raise funds for research and tagging shortfin Mako sharks through his annual Flying Mako Charity Tournament, in addition to educating anglers on his signature catch and release technique. “We are happy to have one of today’s best all-around fishermen as part of our SPY family,” says Devon Howard, SPY marketing director. “Conway is well-known for his bold fly fishing approach on salt water, but is truly a renaissance man on the ocean, splitting his time between surfing and fishing year-round from either a stand-up paddleboard or small craft platform. He understands the demands of each fishing discipline, and has already validated our Happy...
Filed in: Eyewear
0
The Gucci Diamantissima Eyewear Capsule Collection

The Gucci Diamantissima Eyewear Capsule Collection

Gucci is pleased to present new sunglasses and optical frames for Fall Winter 2014/2015: a sophisticated capsule collection embellished with the precious Diamantissima pattern from the heart of Gucci’s heritage. Designed for the contemporary and elegant woman, these new eyewear models feature temples with the Diamantissima crisscross motif in a gold plated tridimensional version, the perfect expression of Gucci’s finest craftsmanship and impeccable quality. Inspired by the Diamante Canvas, an exclusive fabric design tied to Gucci’s storied legacy and created in the mid-1930s, the diamond pattern was first used on luggage. The distinctive crisscross design, which features small interconnected diamonds in dark brown on a tan background, became the Florentine House’s first signature print. This graphic detail, with its elegant and subtle composition, has made its way into a refined collection of jewelry and now onto acetate sunglasses and optical eyewear frames. This exclusive detail stands out on the classic hues of the frames: black with shaded brown lenses, red with shaded grey lenses, Havana with shaded brown lenses and beige with shaded brown lenses. All models are enriched...
Filed in: Eyewear
0
ClearVision Optical Offers Education for Success in the Kids Business

ClearVision Optical Offers Education for Success in the Kids Business

ClearVision Optical recently introduced two formats to provide education for success in the kids business. Its exclusive training video series, Success in the Kids Business, and Beyond the Brand, a short magazine designed to provide thought provoking information, insight and education, are now available at cvoptical.com/kidsbiz. Beginning with an introduction to its 2014 Kids Collection, the Success in the Kids Business video series includes three additional, educational video shorts, including:  Kids Eyewear: How Can Eyecare Professionals Succeed in the Kids Business? This short video focuses on selling strategies including how to best reach the kids’ demographic in your area; determining balanced price points for all of your customers, including managed care; and reaching “critical mass.”  Kids Eyewear: Merchandising and Selling in the Dispensary Merchandising has been proven to boost frame sales, especially in the kids eyewear business. Implementing a variety of tried and true merchandising strategies can help eyecare professionals meet sales goals, even in the most challenging economic times. Kids Eyewear: How to Create a Great Kids Frame Board Topics such as choosing...
Filed in: Eyewear, Marketing
0
C&E Vision Releases myCloud – Web Based Transaction Archive

C&E Vision Releases myCloud – Web Based Transaction Archive

C&E Vision, one of the industry’s largest optical buying groups, has just released a new service called myCloud™ to its members. myCloud is a cloud based transaction archive that holds 6 years of member monthly statements, vendor invoices and product purchasing reports. Although C&E Vision has been providing monthly statements and vendor invoices online for some time, this new service allows members the ability to gain access to 6 years’ worth of data as well as analyze purchase data by vendor sku with a breakdown that shows tax, freight and number of products ordered over an extended period of time. “We all know how important statement and invoice data is for record keeping but sometimes life gets in the way.” says Steve Wagner, Principal of C&E Vision. He continues with “With unforeseen issues such as fires, floods, or simply misfiling our members need access to their information within minutes when researching is necessary.” In today’s age it is crucial to have needed information at your fingertips and C&E Vision is there to help. With over 6 million invoices and 300 thousand statements members will be able to access what they need when they need it....
0
TRAD: Limited Edition Vision Expo West Release

TRAD: Limited Edition Vision Expo West Release

Combining design with function is the philosophy of the ÖGA brand. ÖGA’s Limited Edition Trad concept is an acetate frame equipped with a patented flex system which is both bold and visually simplistic. Trad’s outstanding design combines aesthetic appeal with mechanical function. The flex-hinge is made of a 1.4mm stainless steel wire folded into a clip which connects the front with the temple. The hinge fulfills an integral part of the frame’s appeal, giving it an intriguing personality. Fronts are available in either a matte or gloss finish and it is milled to house the wire held onto the endpiece with a visible dowel pin creating a cross-stitch graphic effect. These two limited edition models are available in four colors each ranging from black to crystal and include a superb red version! The Trad concept has a pure creative feel, with only the little clip adding a splash of color on the hinge bringing out the very best qualities of the frame. Look forward to a follow-up release in January 2015. ÖGA is a brand for confident men looking for frames with a creative difference. For more information visit www.morel-france.com
Filed in: Eyewear
0
© 2014 C&E Vision's Industry News Feed. All rights reserved.
Service Provided By CandE Vision Services.