New from Montblanc FW15 Eyewear Collection

New from Montblanc FW15 Eyewear Collection

Since 1906, Montblanc has been synonymous with excellence, embracing the traditions of lasting value and exquisite craftsmanship. The Maison’s uncompromising principles of design, style, quality and workmanship have allowed it to create heirloom collections that are passed from generation to generation. But however compelling, the lure of sophisticated objects of desire is not alone sufficient to explain the extraordinary aura of what is now one of the world’s leading luxury brands. What is, and has always been, unique about Montblanc is a very special blend of tradition and innovation, craftsmanship and creativity, history and modernity. It is this that has ensured that, over a century, from the creation of icons such as the “Meisterstück”, Montblanc has never ceased to be of its time. Optical style MB0554, from the Fall/Winter 2015 eyewear collection, is offered in a classic rounded silhouette. The timeless panthos shape in acetate is offset by moulded temples bearing the prestigious Montblanc emblem, with innovative color detailing on the temple tips and the sides of the front section accentuating the cool, contemporary feel of the frames. Available in shiny black or shiny...
Filed in: Eyewear, Products
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Kids by Safilo Presentation at VEW

Kids by Safilo Presentation at VEW

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Safilo and Elie Saab Announce Their New Eyewear Collection

Safilo and Elie Saab Announce Their New Eyewear Collection

Luisa Delgado, CEO of Safilo, the renowned fully integrated Italian eyewear creator, and Elie Saab, the eponymous Lebanese designer whose elegant and romantic creations celebrate femininity and beauty, announce the launch of the very first ELIE SAAB eyewear collection. The licensing agreement has been signed today and will run until 2025. The first collection will be available worldwide starting from January 2017 in a selected network of exclusive eyewear specialists and in ELIE SAAB boutiques worldwide. The ELIE SAAB eyewear collection will celebrate the philosophy of its creators, with sophisticated designs and the finest craftsmanship, showcasing intricate details, precious materials and a lightness that is characteristic of the house. The collections will be crafted in Italy and Japan, using the most refined and qualitative techniques. Luisa Delgado comments: “We are delighted to work with Mr Elie Saab and proud of his trust in us. This long-term partnership offers a unique opportunity to create, craft and distribute worldwide exquisite eyewear that represents infinite creative inspiration, timeless elegance and preciousness. With this new brand, we enhance our portfolio...
Filed in: Eyewear, Industry Info
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Big Changes at Google That Might Affect Your Web Traffic

Big Changes at Google That Might Affect Your Web Traffic

Will the Recent Google Update Affect Your Optometry Web Traffic? There have been a lot of changes in Google local search over the past couple of weeks. The change that is most immediately relevant for your optometry Practice is the 3-pack. Google 3-Packs Prior to this update, the first page of Google’s local search results displayed seven of the top local results along with a local area map with pins at the location of those results. This is called the 7-pack. This most recent change has turned those results into 3-packs. What does this mean? It means that any Practices that were ranking D through G (#s 4-7) in the maps are no longer on the first page in the local maps search results. They may rank organically on the first page (under these results), but not in the Local section. If this is the case for your Practice, you can expect a drop in organic traffic. Business Information Changed In addition to the fact that fewer Practices will now be included in the prominent local maps section, the business information provided in the results has changed. In these 3-packs, exact business addresses and phone numbers have been removed (street names are listed) and store hours including...
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Introducing new August Vera Bradley Sunwear Collection from the McGee Group

Introducing new August Vera Bradley Sunwear Collection from the McGee Group

Modern meets vintage with the latest Vera Bradley Eyewear collection, combining classic styles with signature Vera Bradley prints. Classic eyeshapes and acetates combined with the latest Vera Bradley colors for the perfect look. Heidi is a medium-fit double bar aviator with a metal front and thin temples featuring Impressionista and Katalina Blues. The metal casted endpiece adds dimension to the frame, with smoke polarized lenses. Adjustable nose pads ensure a comfortable fit. Cadence features a rounded square eyeshape in a high shine acetate. Tapered rounded temples feature Vera Bradley patterns on the outter temples. Metal embellishments wrap the end pieces. Cadence is available in Midnight Paisley and Katalina Blues. Portia features a modern rectangular eyeshape with a combination of solid and crystal acetates. The CNC basket weave texture on the exterior temples is offset with recessed Swarovski stones. With Katalina Blues and Parisian Paisley on the interior temples, Portia offers a bold retro look for any fashion forward woman. A recolor of a best-seller. Barbara features an aviator shape with brown gradient lenses and a Windsor rim wrapped in signature print....
Filed in: Eyewear, Products, Sunwear
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STYLES BY CLARITI (NEW FRAME STYLES)

STYLES BY CLARITI (NEW FRAME STYLES)

AIRMAG: A6245 Protect your eyes at all times with this gorgeous Airmag A6245! This Airmag includes a Polarized Magnetic Clip-on so you can safeguard your eyes with style! This two toned frame is available in Black & Red, Purple & Black and Cocoa!       KONISHI FLEX: KF8468 Here’s a frame that’s truly remarkable! Konishi Flex-Titanium now has KF8468 which offers a nice rectangle frame with Temples that bring more than just style. They glide smoothly and adhere for a flawless fit. Try them on in Gun/Blue, Navy/Grey and Black!
Filed in: Eyewear, Products, Sunwear
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Revolution Eyewear Introduces Rev784

Revolution Eyewear Introduces Rev784

Revolution Eyewear continues to raise the bar on magnetic clip-on styles. This elegant, lightweight design, with a magnetic clip-on will surely fly off your boards. The Rev784 is available in Blue Fade, Purple, Rusty Fade and Wine. Size: 51-17-135. Remember, all Revolution Magnetic Clip-Ons are polarized polycarbonate lenses and may be special ordered for 3D Viewing and specialty lenses for gaming and computer /smart phone viewing and specific sports as well. Also, our clip-ons are superior to Photo Chromatic lenses because Photo Chromatic lenses will not become fully dark inside your vehicle and not allow full protection from glare. Please call 800-986-0010 to speak to an area representative. www.revolutioneyewear.com
Filed in: Eyewear, Products, Sunwear
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New ClipTech Models for Fall

New ClipTech Models for Fall

  Alternative Eyewear has added several unique models to its ClipTech collection. Featuring the perfect mix of style and function, these new models are sure to surprise. The K3783 features bold, geometric patterns on the inside of a classic shape, mixing the familiar with a little something new. The K3893 and K3894 use eye catching colour fades to create beautiful, unique eyewear. Each ClipTech model comes with a free metal polarized magnetic clip-on. All new models feature the back-mounted system, allowing for a more secure hold and a seamless, light-weight integration with the frame. With ClipTech one never has to compromise style for functionality. To learn more, visit alternativeeyes.com or call toll-free 1-888-399-7742. Colour, pricing and sizing details available upon request.
Filed in: Eyewear, Products
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Beaches Be Happy About The SPY + Surfrider Foundation Frazier

Beaches Be Happy About The SPY + Surfrider Foundation Frazier

SPY® is Happy to continue its partnership with the Surfrider Foundation with the release of the SPY + Surfrider Foundation Frazier—an environmentally mindful sunglass frame made from 100% biodegradable Plantate™ and featuring the Happy Lens™. The second collaboration between SPY and Surfrider, the eco-friendly Frazier is the latest addition to SPY’s Recompose Collection. Supporting the Surfrider Foundation’s Rise Above Plastics campaign and their mission of protecting oceans, waves and beaches, SPY will happily donate $5 from each SPY + Surfrider Foundation Frazier sold to support their environmental efforts. FEATURES: SPY Happy Lens™—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Plantate—a 100% biodegradable plant polysaccharide material Trident™ polarization, which blocks 99% of the sun’s glare Hytrel™ nose pads and temple tips become tackier when wet to ensure a comfortable fit in all conditions 8×4-base polycarbonate toric lenses 100% UV protection   QUOTE: “SPY has been a longtime champion of the Surfrider Foundation and they are now taking their support to another level,” says Dr....
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ESE’S Jaguar Eyewear Releases Fall Collection

ESE’S Jaguar Eyewear Releases Fall Collection

Eastern States Eyewear has announced the release of six new styles in Jaguar Eyewear. Both Jaguar’s classic collection and the youthful Jaguar Spirit line comprise this introduction. Demonstrated in the new models is the brand’s penchant for utilizing the luxurious design elements from Jaguar’s world class automobiles as inspiration. The temples of classic models 33075 and 33077 mimic the leather upholstery utilized in the cars’ interior. Similarly, the inspiration for the antique finishing of the stainless steel Spirit models 33700 and 33701 comes directly from the classy finish seen in the autos’ detail work. Colors utilize original tones which are dynamically matched, and finished. Combinations include brown-blue, black-burgundy, grey-beige, and gunmetal-olive. A variety of intriguing finishes such as antique brushing, striations complement both shiny and mat finishes which are seen on both metal and acetate materials. As always, a standout feature of the eyewear is Jaguar’s offering of multiple materials. Metal styles are created from a base of monel, stainless steel, or pure titanium and feature temples and accents created from acetate and aluminum respectively. As...
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The El Salvador Project:  Proof Donates Over $12K to the Communities of El Salvador

The El Salvador Project: Proof Donates Over $12K to the Communities of El Salvador

Proof Eyewear and HELP International teamed up to serve the communities of El Salvador in Central America this summer. Members of both the Proof and HELP crew partnered up with a group of volunteers in executing projects related to economic development, environmental conservation, education, and visual health. “We’re really excited to release the photo and video footage to those who play the biggest role in our Do Good Program, our customers. The Travel Journal allows them to join us on our journey from start to finish.” Tanner Dame, COO of Proof Eyewear. The project started with the design of special edition sunglasses; the colorful print on the wooden frames was inspired by internationally recognized Salvadoran artist, Fernando Llort Choussy. Each frame was handcrafted using a complete skateboard deck with the printed El Salvador Project graphic, showing that each purchase is part of something bigger. 100% of proceeds from the sale of this unique design was donated to the El Salvador Project. The Travel Journal explains in­ depth where the dollars were invested. Each project provided solutions that wouldn’t pay off a problem temporarily but would solve economic...
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SPY Happily Reveals Ace MX Goggle And Injected SIC Lens

SPY Happily Reveals Ace MX Goggle And Injected SIC Lens

SPY® is Happy to reveal the Ace MX—a midsized goggle available with an injected SIC™ lens and all-new Quick Draw™ lens change system. Outfitted with a sliding lever that allows you to swiftly release and reload the lens, the Ace MX marks the debut of an injected cylindrical lens in a SPY MX goggle and packs more than a few tricks up its sleeve. Featuring SPY’s all new SIC™ (Superior Injected Curve) lens—an injected cylindrical lens that provides better impact                                                                                                        resistance and optical clarity—the Ace MX offers solid                                                                                                          protection with an easy release. FEATURES: Available with the innovative SPY Happy Lens™—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Injected SIC lens provides solid impact protection against dirt, rocks, and debris, and features 100% UV protection Quick Draw—a simple and swift lens change...
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ClearVision Unveils its Latest Designs and Innovations at Vision Expo West 2015

ClearVision Unveils its Latest Designs and Innovations at Vision Expo West 2015

ClearVision Optical unveils its latest on trend designs and eyewear innovations at Vision Expo West, booth 16097. Following is a sneak peek: IZOD: This year, we’ve introduced new materials into the IZOD collection, such as carbon fiber and ULTEM™ resin, to enhance the collection’s sporty appeal. The latest release of two models, designed with TR-90 fronts and temples, offers flexibility, durability, and comfort in thin, lightweight frames that are classically sporty with a bit more color. The two models, IZ 2008 and IZ 2009, are each available in one size and four colors.                   Marc Ecko Cut & Sew: The contemporary menswear brand introduces 4 new styles to its eyewear collection. Its signature juxtaposition of retro and modern design is evident through classic shapes enhanced with an edgy spin on the temples. Knurling textures, interesting contoured temples and carbon fiber inspired accents are featured.                    Jessica McClintock Eyewear adds 3 new releases, featuring more youthful, acetate styles for this romantically inspired collection, including a new Petite Fit model. Designed with the contemporary woman in mind, these...
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A New Era: The Cole Haan September 2015 Collection

A New Era: The Cole Haan September 2015 Collection

With the launch of the 2015 collection, Cole Haan enters into a new era of eyewear. This iconic American lifestyle brand, known for infusing classic looks with exciting new technologies, creates products that are both functional and beautiful; it is the elegant collision of tradition and modernity. Based on three signature collection categories, Heritage, Classic and The Grand Lifestyle, Cole Haan’s deep commitment to craftsmanship is captured in each of the 20 optical styles and 13 sun styles for men and women, available in September 2015. The Heritage Collection Built on a legacy and the dedication to careful craftsmanship, the Heritage Collection fuses traditional sophistication with accessible luxury. These collections incorporate the iconic basket weave pattern and utilize the leather for which Cole Haan is best known. Weave CH4000. CH4001. CH5000. CH5001. CH6000. CH7003. CH7004. The iconic basket weave is the ultimate expression of Cole Haan heritage. Crafted using techniques perfected over two decades, it is a triumph of artistry and skill reminding us that quality cannot be rushed. A signature Cole Haan weave pattern is pressed into acetate temples, characterizing...
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Wiley X Sponsored Driver Joey Logano Excels At Watkins Glen, Winning Nascar Xfinity Series And Sprint Cup Series Races Back-To-Back

Wiley X Sponsored Driver Joey Logano Excels At Watkins Glen, Winning Nascar Xfinity Series And Sprint Cup Series Races Back-To-Back

Joey Logano had himself a great weekend August 8-9 at Watkins Glen Raceway in New York, winning the NASCAR XFinity Series Race on Saturday, then following that up with a thrilling last-lap victory at the Sprint Cup Series Cheez-It 355 on Sunday. It was a wild finish to the Sprint Cup Series race, as Logano never led the race until literally the very end. Fellow Wiley X driver Kevin Harvick® was comfortably in the lead and trying to conserve fuel to make it to the end of the race. Logano knew this, and was pushing him as hard as he could throughout the final lap to make Harvick use more fuel than he wanted. The strategy worked, as Logano shot past Harvick at the last minute to take the checkered flag. Harvick coasted to the finish line on fumes, still taking third place. Fellow team Wiley X racer Matt Kenseth finished fourth behind Harvick, and Carl Edwards, also sponsored by Wiley X, finished in eighth place — giving Wiley X an impressive four racers in the Top 10. Interestingly, this was the second consecutive week where a NASCAR race was won in this fashion. Last week at Pocono, Kyle Busch ran out of gas on the final lap and Matt Kenseth passed him for the win. Logano’s last-lap...
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