Introducing ClearVision’s PuriTi Titanium Video Series &  the Latest PuriTi Releases

Introducing ClearVision’s PuriTi Titanium Video Series & the Latest PuriTi Releases

Eyewear industry leader ClearVision Optical introduces three new styles to its PuriTi 100% titanium eyewear collection. Coinciding with this release is the fourth installment in the PuriTi video series, PuriTi 100% Titanium Eyewear: The Element of Style, available on ClearVision’s YouTube channel, youtube.com/ClearVisionOptical. PuriTi titanium eyewear provides sleek, modern designs and technologically advanced construction. Each lightweight, handcrafted design is enhanced using an innovative ion plating technique that provides strength and richness in color. PuriTi also provides the hypoallergenic, anti corrosive benefits associated with titanium, available at an attractive opening price point. All PuriTi frames offer integrated spring hinges. The Element of Style video was designed to showcase the style factor of the PuriTi collection, and uses specific key words and images to reinforce this concept. A new image of the PuriTi model is also revealed in the video. New styles include: PuriTi 307: A classic design offering a narrow front shape and very subtle textured temple accent. Available in Brown and Gunmetal Matte. PuriTi 308: A classic yet softer eye shape complemented by thin,...
Filed in: Eyewear, Technology
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Modern Meets Retro With The Latest Argyleculture Eyewear Frames

Modern Meets Retro With The Latest Argyleculture Eyewear Frames

Masculine modern styles meet retro sensibility in the latest collection from Argyleculture. Sonny, Porter and Fletcher are on trend for the most recent menswear styles. Porter is a modified rectangle, semi rimless frame inspired by men’s accessories. Translucent acetate temple tips, metal frame front and spring hinges create a lightweight easy-to-wear style. Porter is available in Black and Brown with temples that combine translucent and opaque acetates in subtle masculine, contrasting colors. Sonny features a full acetate frame in a modern retro, wearable shape. Metal temple decor is reminiscent of the Argyleculture logo. Inspired by that latest trends in menswear the horned acetate has hints of color to add warmth and style, with spring hinges to assist in a more comfortable fit. Sonny is available in Brown and Black. Fletcher is a deep rectangle eye shape with curved end piece. A brushed matte metal frame front pairs perfectly with stylish acetate temples. A unique lamination process adds a pop of contrasting color to the bottom of the temple for a fashion forward edge. Fletcher is available in black with sage green, and brown with smoke blue temple accents. www.mcgeegroup.com...
Filed in: Eyewear
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The Aspen by Seraphin Emanates Elegance

The Aspen by Seraphin Emanates Elegance

Seraphin introduces an unforgettable sophisticated titanium cat eye style. The Aspen Designed with elegance and simplicity in mind, Seraphin debuts the Aspen. With the delicate use of Japanese titanium, the Aspen embodies the long-established cat eye shape with updated intricacy. Offered in four rich hues of black, white, burgundy and blue, this feminine style demands remembrance. Marketing Seraphin Eyewear counter cards, logo blocks, and large window banners are available upon request. Contact Info For additional information contact Seraphin Eyewear. 888.560.1060 www.seraphineyewear.com
Filed in: Eyewear
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Blackfin Style For A Truly Magnetic Look

Blackfin Style For A Truly Magnetic Look

The name says it all for this new sunglass model for women from the Blackfin Zero EDGE range. Model BF715 MAGNETIC perfectly encapsulates the very essence of this 100% Italian, titanium eyewear brand: style, design, research and innovation. The slim-line front frames the lenses that are the real stars of the show. The angular curves of the front stand in contrast to the taut arc that divides the massive lenses into two hemispheres each featuring a different mirror-finish. A design that is as bold as it is stylish, that attracts attention but without ostentation. “A magnetic contrast of lines and colours”, as designer Corrado Rosson defines it, yet designed for maximum lightness and comfort. The huge lenses ensure perfect all-round vision and sun-protection. The super-strong flexible beta-titanium frame has screw-free ATOM ZERO flexi-joints and patented Swordfish temple-tips that can be shortened at will for a perfect fit. Weighing in at a total of only 17.2g this is truly a triumph of design. Blackfin Zero EDGE MAGNETIC expresses all its personality in its three versions: opaque purple with multilayer purple/midnight blue mirrored lenses, opaque black with silver black/lemon...
Filed in: Eyewear
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Lulu Guinness Brings Sexy Back With Signature Cat Eye Sunwear For 2015

Lulu Guinness Brings Sexy Back With Signature Cat Eye Sunwear For 2015

Tura Inc., the inventor of fashion eyewear in 1938, debuts the 2015 sunwear styles from its glamorous Lulu Guinness line, with four bold cat eye models for women. These new styles feature hundreds of dazzling crystals, enameling, and custom iconic prints from the designer’s handbag collection. Starting now, retailers who pre-order the new sunwear styles and take delivery before year-end will receive special promotional pricing. “These designs perfectly marry retro styling in the front with modern influences and luxurious details.” says Crystal Throneburg, Product Manager for the Lulu Guinness collection. “They are refined yet daring, commercial yet collectible, and luxurious but still affordable.” The Lulu Guinness sunwear collection will quickly become the ultimate chic woman’s accessory. Must-Have Glamour: Style L122 Lulu Guinness continues to redefine the meaning of glamour with the debut of this daring women’s sunwear frame. Her iconic retro cat eye shape is modernized through a sharp square profile. Countless dazzling crystals adorn the sides of the frame front bevel and temples. An innovative inlay technique often seen in costume jewelry is used to hand set the crystals,...
Filed in: Eyewear
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Eastern States Eyewear Introduces Five New Styles In Chantal Thomass

Eastern States Eyewear Introduces Five New Styles In Chantal Thomass

Eastern States Eyewear is proud to introduce five additional optical styles in Chantal Thomass. Noted throughout Paris for its feminine, sexy lingerie – the eyewear utilizes the identifiable features of the brand to influence its design. The flowing contours of the acetate temples are a nod to the feminine shape and silhouette. Bow ties, a theme seen throughout the brand, are often used as a subtle accent in various areas of the frame. The acetate colors demonstrate the brocade and animal print patterns seen throughout the Chantal Thomass portfolio. The upswept cat-eyes and modified rectangular shapes are a nod to the brand’s vintage influences while still graced with a modern twist. “Chantal Thomass’ brand characteristics translate incredibly naturally to fashion eyewear,” explains Jason Shyer, ESE Managing Director. “a great example of this is in coloration – brocade and animal patterns are a wonderful fit for acetate as they are incredibly feminine and head turning yet quite salable.” For additional information contact Eastern States Eyewear (800) 645-3710; web site www.eseyewear.com
Filed in: Eyewear
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Brendel Brings Edgy Architectural Spirit To 2015 Women’s Sunwear Collection

Brendel Brings Edgy Architectural Spirit To 2015 Women’s Sunwear Collection

Tura Inc., the inventor of fashion eyewear in 1938, debuts the 2015 women’s sunwear styles from Brendel. The eye-catching frames include edgy geometric shapes, color blocking and fades, bold prints, custom acetate, Italian zyl, and cast metal décor. Starting now, retailers who pre-order the new sunwear styles and take delivery before year-end will receive special promotional pricing. “These striking models are part of the new direction for the Brendel brand, with a focus on reaching the trend-setting, self-assured woman who is influenced by the sophisticated European runway shows,” says Jelena Halliburton, Product Manager for the Brendel collection. “While European and dramatic in spirit, the rich jewel tones and fit will appeal to an American consumer.” These new progressive-friendly sun wear designs are a fantastic value for the fashion-forward woman. Worldly Prints for the Petite Woman: Style 916001 This style was crafted for the petite woman who wants to get noticed. It features a deep modern transparent front shape, juxtaposed with acetate custom laminated print temples. The cast crescent moon temple caped with a discreet logo adds to the luxurious feel of this model....
Filed in: Eyewear, Sunwear
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New Styles For XOXO October Optical Collection

New Styles For XOXO October Optical Collection

Fashionable favorites and modern classics are featured in the XOXO October Optical collection. Bright pops of color and textures are featured on best selling frames that are perfect for the modern “it girl”! An updated color on our best-selling shape! Frenzy’s uplifted rectangular shape is accentuated by her full rim metal frame front and molded end peice. A waved metallic logo compliments the HD watercolor print on the temples. Frenzy is available in Black Orchid and Brown Aqua. Luxe is a modern take on a retro classic. A rounded cat eye shape is perfectly paired with a uniquely patterned acetate that creates a layered lacey look. Crystals embellish the end piece and eye rim. Luxe is available in Wine, Sapphire and Black. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group...
Filed in: Eyewear
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Women’s Fall/Winter 2014- 2015 Fashion Show Sunglasses

Women’s Fall/Winter 2014- 2015 Fashion Show Sunglasses

For Fall/Winter 2014-2015, Gucci eyewear celebrates rigorous codes of luxury with a new sunglasses defined by precise, pure lines, designed for a sophisticated woman, with a romantic and contemporary femininity. The linear and essential drop-shaped silhouette is inspired by a Sixties sensual style, enhanced by unique metal side inserts, with a magnetic mirror-effect for a wraparound feeling. An audacious interplay between metal and Optyl, a registered trademark for the ultra-lightweight plastic material allowing for unparalleled chromatic effects, brings movement to the frame, while the ultra-slim metal temples are enhanced by original plastic oval-shaped end-tips with the GG logo visible inside for a subtle distinctive touch and a comfortable feeling. To reflect the key fashion show colors, these sunglasses are available in candy colors, such as nugget with green/brown lenses, pink with light rose lenses, eucalyptus with light green lenses, aquamarine with blue lenses, together with the classic black with grey lenses. These sunglasses will be available at Gucci boutiques and selected high-end opticians worldwide beginning Fall 2014 (style GG 3737/S). For more information visit www.safilo.com
Filed in: Eyewear, Sunwear
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Introducing Hugo by Dolabany Eyewear

Introducing Hugo by Dolabany Eyewear

One of the most popular ophthalmic frames of the season amongst Dolabany’s spectacle fans is the sleek Hugo from the 2014 Dolabany Eyewear collection. Just as many of their retro-styled eyeglasses, the Hugo is assembled by hand, a signature feature of the brand. The character of the Hugo is displayed in a thick, two-toned marble acetate material that allows for vibrant, rich colouring. Hugo by Dolabany is available in four distinct, masculine color combinations, embellished with two metallic details running parallel around the corners of the rectangular frame front. The Dolabany Hugo is sure to impress. The Hugo in Blue/Demi screams electric! Streaked with hints of grey and turquoise, it is perfect for the adventurous male in search of an eclectic look. The Hugo in Black/Demi has a classic, smooth finish in bow-tie black with hints of marigold adorning the inner lining of the eyeglasses. The Hugo in Tiger Olive is a traditional tortoise around the exterior of the frame, while the interior has a charming, seagreen complexion. For the hipster in everyone, the Dolabany Hugo in Green/Demi is recommended. These eyeglasses add a hint of earthy, hunter green on top with a signature tortoise...
Filed in: Eyewear
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FaceBoo is Back! ClearVision Begins its Annual Halloween Photo Contest on  Facebook

FaceBoo is Back! ClearVision Begins its Annual Halloween Photo Contest on Facebook

Eyewear industry leader ClearVision Optical begins its annual FaceBoo photo contest on its Facebook page, facebook.com/clearvisionoptical. Since 2010, ClearVision has hosted the annual FaceBoo Halloween contest to engage its customers on social media in a fun, spirited way. This social media contest, held exclusively on ClearVision’s Facebook page, offers customers an interactive activity to engage in friendly competition, as well as the opportunity to win prizes. FaceBoo officially begins on Friday, October 24 and runs through Thursday, November 6, 2014. Customers are encouraged to post photos of their staff dressed in Halloween costumes, or of their decorated offices, on ClearVision’s Facebook page, facebook.com/clearvisionoptical. Submissions are also accepted via email to facebook@cvoptical.com. The top 10 photos that receive the most “likes” by will be entered into a random drawing for gift cards in the following amounts: $200 for 1st place; $150 for 2nd place; $100 for 3rd place. Customers can share more than one photo. ClearVision’s FaceBoo contest is one of its many social media initiatives designed to encourage the optical community to engage and share. To learn more...
Filed in: Eyewear, Social Media
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Press Releases: Can You Say Free Advertising?

Press Releases: Can You Say Free Advertising?

Using your local newspaper is a cost effective marketing tool Few optometrists understand the ins and outs of writing and more importantly, getting their press release published.While this free advertising service is not always successful, when it is, it can reap great rewards, helping build your business credibility offline and online and grow word-of-mouth referrals. So what are the practical steps to utilizing your local newspaper: Content – Before starting down the path to a press release, you need to be a news generator. Don’t think from your perspective but from the newspaper’s perspective. Do you have new equipment? A new doctor has joined your practice? You are opening a new office? Or do you wish to call attention to a eye care condition that is important to your community? All successful press releases start with great content ideas. Writing – Press releases have a formula and once you’ve read a few you quickly can replicate the tone and voice of the news release for your purposes. Newspaper writing is succinct and non-promotional. The recognition you will receive will be more subtle and frankly, more powerful, if you are not overt in the promotion of your...
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Columbia Eyewear Launches New Ophthalmic Temple Technology: Introducting “Ti-Flex”

Columbia Eyewear Launches New Ophthalmic Temple Technology: Introducting “Ti-Flex”

L’Amy America’s Columbia Eyewear, an industry leader in outdoor ophthalmic design, announces the worldwide launch of two new models for the Fall 2014 season featuring a new, exclusive, flexible temple construct named “Ti-Flex.” “The new models, Wheeler Mountain and Williams Mountain, are a unique fit-remedy” said Worldwide Business Unit Manager Connie Reiss. “Ti-Flex temples allow a better fit for the cranium with a narrower temple-set, but with measurements that grow considerably larger toward the back of the head, thereby providing a customized, comfortable fit without the unnecessary weight that heavy-duty spring hinges can sometimes add” said Reiss. Ti-Flex is a metal-core, gripol encased temple featuring a beta-titanium insert which provides extra flex, making spring hinges unnecessary. The new RX-friendly, sibling models, Wheeler Mountain, a full rim rectangle, and Williams Mountain, a semi-rimless design, are constructed of stainless steel for long-term durability and corrosion resistance– both valuable features for the outdoor lifestyle. Temple tips are Columbia’s exclusive bi-injected with Gripol™ rubber for super soft touch and extra grippage against...
Filed in: Eyewear
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Safilo Bloggers Day Safilo Social Eyes Studio

Safilo Bloggers Day Safilo Social Eyes Studio

During Paris Fashion week, on September 23rd and 24th, Safilo has been pleased to host its latest Bloggers Day at its Parisian showroom. Around the French fashionista DJ Cecile Togni, Safilo has gathered a community of international bloggers, models, actors and influencers called to interpret the shades of its prestigious brands portfolio and to enjoy a friendly moment colored up by the healthy detox juices of Charlotte Rouah. The newest models among Safilo’s latest sunglasses, available in a wide range of silhouettes, shades and color combinations, were interpreted by the participants in front of Adeline Mai’s camera. The rising fashion photographer immediately succeeded in capturing the mood of every personality, enhancing the shades and highlighting their unique feature. The photos have been framed by playful geometric creativities recalling the Parisian atmosphere. Starting from September 23rd, the official photos have started to be posted on the blogs and social networks of the various personalities who took part to the project called #Safilosocialeyes studio. For more information visit www.safilo.com
Filed in: Eyewear, Social Media
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Modern Optical International Introduces 4 New Styles to G.V.X. Collection

Modern Optical International Introduces 4 New Styles to G.V.X. Collection

Value eyewear leader Modern Optical International introduces four new styles to its G.V.X. Collection for men. G.V.X. appeals to the business-oriented man whose active lifestyle in and out of the office demands classic, upscale-designed eyewear at an affordable price. Guys who wear G.V.X. frames move in style all day long donning masculine shapes, earth-toned hues, durable materials and refined temple treatments. G.V.X., targeted for today’s modern man, will turn heads without saying a word. Modern Optical debuts four new G.V.X. styles for Fall 2014. Nylon rimless GVX542 delivers a timeless look that compliments most any face shape. Sleek linear detailing on stainless steel utilizes two-tone coloration in matte black/navy, matte brown/light brown and matte gunmetal/light gunmetal. Sizes: 53-18-135 and 53-18-140. A subtle checkerboard pattern on the temples makes GVX543 a winner for the sportster at heart. Stainless steel fronts combined with TR90 memory plastic create an ultra light feel without sacrificing durability. Matte colors: black, brown, and gunmetal. Size: 55-18-140. Yet another super lightweight, resilient style is GVX544 which uses both TR90 and ultem memory plastic....
Filed in: Eyewear
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