The Orion from JupiterSlims

The Orion from JupiterSlims

Plan “B” Eyewear introduces a brand new JupiterSlims model, Orion. This beautiful new frame gets its brilliant colour palette from specialized acetate sourced exclusively from Japan. Plan “B” Eyewear are the first to use these materials in North America, meaning you you won’t see these types of colours anywhere else. Orion stays true to its technical roots, utilizing a nickel-free alloy for the temples, screwless hinges and soft silicone nose pads that create an excellent fit. Lightweight, bold and fun, this frame is equal parts advanced technology and unique design. Price Point: ask if needed. Colours: Purple / Orange / Pink Size: ask if needed. To see more, visit www.planbeyewear.com or call toll-free: 1 888-399-7742.  
Filed in: Eyewear
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Sophisticated New Styles From Alexander Collection

Sophisticated New Styles From Alexander Collection

A&A Optical announces the release of two new petite styles from the Alexander Collection™: Quinn and Molly. Reveal inner grace and sophistication in eyewear inspired by the woman who adorns herself with rich color and style, whether understated or dramatic. Alexander Collection™ offers fine hand crafted details, such as Swarovski crystal accents, metal inlays and delicate laser etching in acetate, metal, semi‐rimless and combination frame styles. Alexander Collection™ is designed to complement women of all face shapes. Petite, average and perfect fit (extended fit) styles are available in eye sizes 47 mm to 57 mm. Mixed Matters. Combination frame Quinn marries unique design with elegant materials. The modified oval frame features a textured metal temple with elongated translucent acetate temple tips. Brushed metal accent strips complete the look. Quinn is available in black, blue, and purple. Size: 48‐15‐135. Beach Dreams. Molly features seashell metal accents and a pearl inspired acetate inset. The petite style is available in brown, purple, and gold. Size: 48‐16‐135 MARKETING: Alexander Collection™ merchandising materials include a logo plaque and counter card....
Filed in: Eyewear
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Marcolin To Double In-House Made In Italy Production

Marcolin To Double In-House Made In Italy Production

Marcolin, a worldwide leading eyewear company, announced today the acquisition of a new 3.500m2 manufacturing facility in Longarone (Fortogna area), in the heart of the eyewear district. This move is in line with its mid-long term strategy of creating value leveraging on the opportunities offered by the development of high-end products, consistent with Marcolin’s historical DNA. Company’s employment will strongly benefit of this operation as well. The new site, starting operations from mid-2015, will double Marcolin’s in-house Made in Italy production: this is the answer to structural good sales’ performance and, on top, to the opening of new directly managed markets mixed with new highly recognized brands in the portfolio. The company has recently signed license agreements with fashion and luxury brands like Ermenegildo Zegna, Zegna Couture and Emilio Pucci, all of which (in addition to Tom Ford, Montblanc, Balenciaga, Roberto Cavalli, Dsquared2 and Diesel) have a policy of developing and manufacturing their products in Italy, and whose superior creativity and quality are perfectly expressed by the local artisan tradition. Marcolin’s CEO Giovanni Zoppas said:...
Filed in: Eyewear, Industry Info
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Industry Veteran, Bob Main, Forms Internet Education Company: ECP Web Coach

Industry Veteran, Bob Main, Forms Internet Education Company: ECP Web Coach

Bob Main, a 35 year optical industry veteran, announces the formation of a new internet education company, whose main purpose is to provide free education to ECPs on how to use the internet and social media to grow their practice. The primary source of educational material will be presented on a new website, www.ECPWebCoach.com. The company also has a Facebook Page, YouTube Channel and Google+ page, where ECPs can connect to get valuable and timely information on how to improve their social media engagement. The website is designed to be a single source of information, by covering a wide variety of topics including: ECP websites Facebook page design and management Google+ LinkedIn e-Newsletters Online marketing SEO and much more The educational material is presented in a variety of formats including: Webinars (live and recorded) Articles Videos E-Books Open forum chat room where ECPs can get answers to internet and social media related questions. Free Weekly e-Newsletter and Webinars- The Company is also sending out a weekly e-newsletter dubbed, “Weekly Web-Tips for ECPs”. The e-newsletter has quick-tip videos, article summaries, webinar announcements and links back to new website...
Filed in: Eyewear
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GP Specialists Expands iSight Scleral Contact Lens Portfolio

GP Specialists Expands iSight Scleral Contact Lens Portfolio

Custom soft and gas permeable contact lens manufacturer GP Specialists, Inc., (www.gpspecialists.com) has recently expanded its iSight™ Scleral contact lenses to include a toric option for astigmatic patients. We also now have the iSight scleral available in four material options. “Finding the best contact lens option for irregular cornea patients can be challenging, and we wanted to help make this process easier for eye care professionals by providing a go-to option for hard-to-fit patients,” says Mark Cosgrove, director of operations for GP Specialists. The iSight™ Scleral toric contact lenses for astigmatism is available in a diameter range of 14.2 mm to 24 mm, with a standard diameter of 16.4 mm. The lenses include cylinder powers of -0.25 D to -10.00 D in 0.25 D steps, with axis ranging from 1° to 180° in 1° steps. The lens can fit base curves of 5.50 to 9.50, and is available in a power range of -20.00 to +20.00 in .25 step increments. Additionally, the entire iSight™ Scleral contact lens family is now available in four material options. The first is the HDS 100 from Paragon – the standard iSight lens material that offers high oxygen permeability and increased...
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Benefits of a Paperless Office

Benefits of a Paperless Office

If you’ve ever spent too long hunting through stacks of paper for an invoice or searching through paper files, you may have wished for a paperless office. You wouldn’t be alone. As soon as computers began appearing on office desks more than 20 years ago, so did the idea of paperless, electronic communication. But despite all the time that’s passed, most businesses are far from operating without paper. The arguments for tossing the piles of paper are strong. By eliminating paper in file cabinets, for example, a company can create more room and reduce off-site storage costs. By exchanging information electronically with vendors and customers, a business can make information quickly accessible — and conversely more private and secure through the use of encryption, passwords and other security measures. For some businesses — like those in the healthcare industry, which are governed by the Health Insurance Portability and Privacy Act (HIPAA) — paperless records may be a regulatory requirement. But the process of going paperless can be daunting. There are the costs of new equipment and software to consider, as well as that of converting paper records into...
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Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

In the optical industry ECPs typically order their patients frames from one vendor and then have a second vendor cut the lenses and insert them into the frames. Marchon and VSPOne Optics equated the current system to having to go to one place for a burger and another for the bun. The concept of being able to order a frame with lenses from one vendor becomes realty with the launch of Marchon Direct. Marchon Direct saves staff time. Most optical staff are still making two or three phone calls to the frame vendor, the lab and then following up with more phone calls, for each and every patient. Marchon Direct frees up staff to manage the ECP’s business, instead of vendors. Marchon Direct offer optical owners savings in three ways: 30% off Unity lenses, free shipping and ECP’s keep their best- sellers displayed. When best-selling frames have been removed and sent to a lab, ECP’s run the risk of the next patient finding the frame selection weak and walking out to purchase their eyewear elsewhere. Marchon Direct represents all four VSP Global lines of business leveraging their individual offerings to benefit the optical industry. VSPOne Optics built a lab in the Marchon distribution...
Filed in: Eyewear
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Clark Little Partners With Dragon

Clark Little Partners With Dragon

Dragon Alliance and Clark Little, one of the most renowned water photographers in the game today, are very pleased to announce the beginning of a creative partnership. Little has established himself as the leading shorebreak and underwater wave photographer, garnering over 1.2 million followers on Instagram alone and creating a whole new genre of ocean photography. Growing up on the North Shore of Oahu, Little has been around big waves all of his life, but it wasn’t until one day he picked up a camera and swam out to capture the North Shore shorebreak that he began to be able to articulate their inner beauty and power. “I am excited and honored to partner with Dragon,” says Clark Little. “As a photographer who spends hours each day at the beach, protecting my eyes are critical to my work. I take sunglasses very seriously. Dragon H20 shades are epic in protection, and they FLOAT! What more can a shorebreak photographer ask for? I am sure anyone who spends time around the water can relate – I don’t plan on ever losing another pair of shades to a big shorebreak set that cleans out my stuff on the beach!” “Even from his earliest images, I knew Clark possessed a unique...
Filed in: Eyewear
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Monica and Libby: The latest in Vera Bradley Readers From The McGee Group

Monica and Libby: The latest in Vera Bradley Readers From The McGee Group

Style is in full bloom with the Vera Bradley Readers collection! Classic favorites return in Vera Bradley’s latest colors. Monica and Libby combine bold colors and wearable eye shapes to create bright looks that fit every style. Monica offers classic style with a Vera Bradley twist, featuring a softer rectangle eyeshape and curved end piece. The thin temples and colorful fronts create a color story perfect for any Vera Bradley lover. Vera Bradley’s Moon Blooms and Ink Blue prominently wrap the temples, and are paired with coordinating colors on the frame front of crystal blue or black. Libby is a retro-inspired eye shape with a thicker eye rim for a trendier look. Metallic hinge pins on the end pieces add to the flirty style. The frame features a crystal gradient fade while Vera Bradley prints are displayed on the interior temples in Moon Blooms and Ink Blue. All readers come with a coordinating Vera Bradley reader slip case. Find out more about special offers available when ordering the Vera Bradley Readers collection by contacting your McGee Group sales representative. To view the entire collection, visit our website at mcgeegroup.com. For more information about the Vera Bradley®...
Filed in: Eyewear, Industry Info
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Stylish Luxuries from Cruz Eyewear

Stylish Luxuries from Cruz Eyewear

A&A Optical announces the release a new style from Cruz™ eyewear collection: Second Ave. Affordable luxuries designed for the discriminating, modern man. Cruz™ eyewear offers a selection of fine, hand crafted frames which complement any lifestyle and any age. Encompassing a unique mixture of elements in colors, coatings, materials and shapes, Cruz™ eyewear connects with today’s modern man. Artistic Appeal. Bold and sleek Second Ave features a triple laminate frame and modified rectangle shape. The frame is available in black (with white and acetate accent), deep red (with navy and grey accent), navy (with navy, green and brown accent), and tortoise. Size: 53‐17‐140. MARKETING Point of purchase materials include: Cruz™ 12‐piece display, logo plaque, and counter card. Each Cruz™ frame is shipped with a Cruz™ eyewear case. The A&A Optical brand portfolio includes house brands: XXL, Jalapeños, Cruz, Alexander Collection, and New Globe. Licensed brands include: Quiksilver, Roxy, Jimmy Crystal and Pez. For more information, contact A&A Optical at 800‐492‐4465 or visit www.aaopticalco.com.
Filed in: Eyewear
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New Delphine & Devyn From Badgley Mischka

New Delphine & Devyn From Badgley Mischka

Badgley Mischka designs are consistently on the cutting edge of fashion in order to cater to a modern, couture customer. The latest Badgley Mischka eyewear frames capture Badgley Mischka’s exquisite runway and bridal fashions and translate that beauty into eyewear. Delphine and Devyn feature the highest quality products and design elements for two feminine, romantic looks. Delphine is a full acetate frame with a flirty cat eye shape. Spring hinges aid in a more comfortable fit. Double laminated contrasting horn acetates create an eye catching allure, which is accentuated by Swarovski crystal filigree on temples. Delphine is available in Caramel and Ebony. Devyn features a modified oval eyeshape in solid Black or translucent multi-colored Caramel crystal for a modern touch. The custom Italian acetate temples are inspired by Badgley Mischka’s use of hand painted watercolor silk on the runway. Geometric stones in contrasting colors and sizes are set into a metal base on the temple to finish the look. ABOUT BADGLEY MISCHKA Over the past twenty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka label includes: Badgley...
Filed in: Eyewear
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Montblanc Celebrates 90 Years Of Its Iconic Meisterstück

Montblanc Celebrates 90 Years Of Its Iconic Meisterstück

On the occasion of the 90th Anniversary of the legendary Meisterstück, Montblanc’s iconic fountain pen, Marcolin has also created a two-piece limited edition eyewear collection. The timeless elegance and sophistication of the Meisterstück, present in the all the 90th Anniversary Collections of watches, jewellery, writing instruments and leather, is also highlighted in the two eyewear models. The frames pay homage to the finest craftsmanship for which the Maison is renowned and showcase the highest eyewear manufacturing standards. Both the eyeglass and the sunglass models take inspiration from the characteristics that have made the Meisterstück one of the world’s most famous luxury icons. The eyeglasses are defined by a sleek design and rounded contours with polished finishings. The plated rose gold frame features the iconic emblem and signature engravings that emphasize the purity of this classic silhouette. The geometric profiles and the iconic three-rings motif on the temples reveal an understated elegance inspired by the stylistic tradition of the world-famous Meisterstück. The aviator sunglasses feature gold-plated frames with grey, polarized lenses and have been created...
Filed in: Eyewear
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C&E Vision Unveils the Look™ Loyalty Rebate Program

C&E Vision Unveils the Look™ Loyalty Rebate Program

C&E Vision, the largest optical buying group, has just released a money saving rebate program called the Look™ Loyalty Rebate Program to its members. Along with the Look™ Partners which include Aspex Eyewear Group, DeRigo Vision, Eyewear Designs, Rem Eyewear, Ron’s Optical, Rudy Project, Spy Optics & Zeiss Vision Laboratories, C&E Vision now offers members up to 12% additional savings quarterly. This three tier savings program starts members receiving a minimum of a 5% rebate when they meet the Look™ Partners minimum Loyalty sales. David Carneal, Director of Buying Group Relations stated “When we created this program our goal was to provide a savings program that C&E members did not have to wait all year to receive and that was easy to understand. The Look™ Loyalty Rebate Program allows members to save based on their loyalty and growth with the Look™ Partners. With up to 12% savings available this will allow our members to save more than with any other group.” C&E Vision members will be able to view their rebates in the iBank™ system and cash out available funds when it is convenient for them. Additionally, C&E buying group members have access...
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Introducing ClearVision’s PuriTi Titanium Video Series &  the Latest PuriTi Releases

Introducing ClearVision’s PuriTi Titanium Video Series & the Latest PuriTi Releases

Eyewear industry leader ClearVision Optical introduces three new styles to its PuriTi 100% titanium eyewear collection. Coinciding with this release is the fourth installment in the PuriTi video series, PuriTi 100% Titanium Eyewear: The Element of Style, available on ClearVision’s YouTube channel, youtube.com/ClearVisionOptical. PuriTi titanium eyewear provides sleek, modern designs and technologically advanced construction. Each lightweight, handcrafted design is enhanced using an innovative ion plating technique that provides strength and richness in color. PuriTi also provides the hypoallergenic, anti corrosive benefits associated with titanium, available at an attractive opening price point. All PuriTi frames offer integrated spring hinges. The Element of Style video was designed to showcase the style factor of the PuriTi collection, and uses specific key words and images to reinforce this concept. A new image of the PuriTi model is also revealed in the video. New styles include: PuriTi 307: A classic design offering a narrow front shape and very subtle textured temple accent. Available in Brown and Gunmetal Matte. PuriTi 308: A classic yet softer eye shape complemented by thin,...
Filed in: Eyewear, Technology
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Modern Meets Retro With The Latest Argyleculture Eyewear Frames

Modern Meets Retro With The Latest Argyleculture Eyewear Frames

Masculine modern styles meet retro sensibility in the latest collection from Argyleculture. Sonny, Porter and Fletcher are on trend for the most recent menswear styles. Porter is a modified rectangle, semi rimless frame inspired by men’s accessories. Translucent acetate temple tips, metal frame front and spring hinges create a lightweight easy-to-wear style. Porter is available in Black and Brown with temples that combine translucent and opaque acetates in subtle masculine, contrasting colors. Sonny features a full acetate frame in a modern retro, wearable shape. Metal temple decor is reminiscent of the Argyleculture logo. Inspired by that latest trends in menswear the horned acetate has hints of color to add warmth and style, with spring hinges to assist in a more comfortable fit. Sonny is available in Brown and Black. Fletcher is a deep rectangle eye shape with curved end piece. A brushed matte metal frame front pairs perfectly with stylish acetate temples. A unique lamination process adds a pop of contrasting color to the bottom of the temple for a fashion forward edge. Fletcher is available in black with sage green, and brown with smoke blue temple accents. www.mcgeegroup.com...
Filed in: Eyewear
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