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FAIRFIELD, NJ – Each sunglass wearer’s nose bridge is unique and can vary in size and width.  This difference can make sunglasses designed for an average bridge either uncomfortably tight or so loose that the sunglass does not sit correctly on the wearer’s face.  The Liberty Sport Autofit™ nose bridge design accommodates this variance by allowing one frame bridge to automatically customize to each individual wearer’s bridge shape.  As an added benefit, the dual channel nosepad design helps to increase airflow and prevent moisture buildup on the inside of the lens. The first of the 2011 Sun Performance styles to utilize this technology is the Liberty Sport Chaser. The Chaser is a general/cycling frame that is Rx’able and also features a pierced eyewire design, allowing for additional airflow. Eight-base premium sun lenses and a raised eyerim backlip provides additional lens retention.  The Chaser is available in five colors: Shiny White, Shiny Black, Shiny Gunmetal, Olive and Tortoise.  The Shiny Black and Tortoise are also available with Polarized lenses. “There are many performance sunglass competitors on the market.  Our specialty has always been that all our frames...

The Arabesque group is based on the exotic architecture of the Persian Empire.  Sweeping lines and curving motifs are skived out and embellished with fine gold and silver leafing, delicate etching, artisan filigree detailing and an array of genuine Austrian crystals. Crafted from handmade custom Italian acetate, JL 1637SG, an oversized glam sunglass, JL 1638, a cat-eye optical style, and JL 1639, an international fit frame, are the epitome of luxurious eyewear. New acetate color introductions in this group include topaz marble and amethyst marble while new stone colors include crystal bronze shade, dark indigo and Indian pink. For more information, please visit www.legacie.com

September 1, 2011 – Combining volume and elegant use of materials, the new Öga Copenh-AL adopts a creative approach to eyewear. Temperate lines and bold volumes create a frame full of character, offering exceptional comfort. Available in rimmed or browbar versions, the aluminum front defines the eyes while the temple, also in aluminum, is imposingly simple and reveals a spring-hinge that is an integral part of the product’s beauty. A truly decorative element in its own right, the flex function is provided by a visible spring blade. A Morel patent has been filed for this new spring-hinge with cam return and anti-rocking effect. The colors and aluminum are aesthetically pleasing with a brushed and anodized finish giving color stability and additional corrosion protection. Four models are available in 3 colors. Copenh-AL offers a wide range of sizes from 53 to 55, with 2 progressive-friendly lens depths. For more information, please visit www.morel-eyewearusa.com

Miami, FL., August 1, 2011 – The Dolabany Collection from Best Image Optical has added more TR-90 frames to its collection. The Bogart’s and Culture’s TR-90 frames were specially designed to be flexible, light-weight and durable. These Dolabany frames allow its wearer to be more comfortable without sacrificing its modern design. New Releases: Bogart – Three (3) Colors: Black/Grey, Brown/Beige, Burgundy/Fuchsia Size: 54-16-135 Culture – Three (3) Colors: Black/Grey, Brown/Beige, Burgundy/Fuchsia Size: 53-19-135 About The Dolabany Collection: The DolabanyCollection recreates retro design. With flashback styling, every frame is a perfect balance of quality and style. Dolabany frames are handmade with Italian Zyl in a variety of wearable colors. Comfort and fit are always an integral part of the design features of each and every Dolabany frame. The look of the line is versatile, while always maintaining a high standard of functionality and excellence. The entire Dolabany Collection has something for everyone possessing distinctive tastes, and seeking a retro style. For more information, please visit www.bestimageoptical.com

SAN CLEMENTE, Calif.—C&E Vision Services, Inc., a leading national eyecare buying group dedicated to Inspiring Profitable Eye Care Practices™, has partnered with So. Calif.-based eyewear brand SPY Optic™.  Under the agreement, C&E members will receive a volume discount from published SPY Optic prices when billed through their buying group account. “We are proud that SPY® chose to partner with C&E for its first buying group relationship,” says Brad Shapiro, C&E Principal. “SPY’s focus on the youth lifestyle market affords our members access to premium produ cts for a segment of the market that they might not currently be serving.” SPY Optic will join a growing list of sunglass vendors offered through C&E, including Rudy Project, Costa del Mar and Wiley X. “C&E has the infrastructure, experience and relationships to help us further develop our brand in the optical category,” says Jim Sepanek, SPY Optic vice-president, Optical. “The value they provide on all the sides of the business, coupled with their track record of delivering world-class service to their members, make this a very exciting relationship for SPY.”   About C&E....

August 30, 2011 (RALEIGH, NC)—Optimize, a selection and hiring company, announce s the launch of a new partnership with t wo leading national buying groups–C&E Vision Buying Group and Vision West. C&E and Vision West have signed on to become Optimize’s exclusive partners among buying groups in the eye care industry, beginning August 2011. With a growing US customer base, Optimize offers a complete hiring solution to help eye care professionals select and hire staff more effectively. Their secret? Optimize offers scient ific assessments including: cognitive ability, motivation, personality, and situational judgment tests created by Dr. Adam Grant, an award-wi nning teacher, researcher, and tenured management professor at The Wharton School of the University of Pennsylvania and Chief Consultant at Optimize. To tailor their assessments to eye care jobs, Optimize asked employees at over 100 eye doctor offices across the US to take their assessments and then linked employees’ test scores to their actual performance data including sales revenue and supervisor ratings. Dr. Grant and Optimize found that employees who scored high on the scientific assessments generated,...

The new technology on the temples is something new to temple application. HDA™ “High Definition Acetate” Technology excels in displaying patterns and graphics more sharply and vividly than ever before. Furthermore, the HDA™ Technology can be combined with creative BMT, “Beautiful Metalic Touch” technique. The BMT technique marks one more step forward in overcoming rules and limitations to creativity. BMT, in fact, allows ultra-sharp cutting for all patterns with strong metallic touch, making the realization of any imaginable pattern possible. The BMT can perfectly match with the HDA™ pattern, the main elements of the graphic are clearly defined because of the elegant color-blocking. This extraordinary technology allows the transformation of textures and colors into crisp high definition images, giving eyewear designers an entirely new level of creativity. There are 10 styles in the collection. Each frame comes with a custom case depicting the images of the Yellow Submarine Movie. There will be a 3 piece display, a Vinyl Window image and counter cards for P.O.P. According to Gary Martin, president of Revolution, “I am so honored to be asked to be involved in this project....

At Revolution Eyewear, we try to make things different from other companies….We like or frames and products to stand out from the rest of the pack. Our newest collection, which is inspired from the most successful animated film in history, continues our tradition by creating the most unique children’s styles, ever made.  Woody, Buzz, Jessie and the whole crew from “Toy Story” make cameo appearances on our various styles.  Toy Story Eyewear will be sure to fly off your board spaces as soon as the little ones lay eyes on them. The collection caters to this demographic with 12 styles, 5 for girls and 7 for boys, from cable to zyle temples with three dimensional character embellishments bringing the characters to life on the temples. Bright primary colors make up this collection with round and square shapes. A character branded hard case is provided for boys and girls. Make wearing glasses fun for your littlest customers with Toy Story Eyewear. There will be a three piece display, counter cards and a vinyl window poster for P.O.P. Please contact Revolution Eyewear to see the collection. www.revolutioneyewear.com 800-986-0010.

The INTRICATES grouping of 4 beautiful designs brings refreshing details to this elegant-to-wear group.  These designs will appeal to those interested in today’s current fashion trend of customized femininity. Selling Points: The INTRICATES collection offers frames with unique feminine appeal.  Each design is unique with a special temple treatment featuring special use of material or color processes. Designs 656 and 684 use a cloisonné color treatment – especially pretty using translucent cloisonné with special color placement.  Design 655 incorporates a lattice design with unique temple and end piece curves to create a flow of intrigue.  Design 665 features an attractive zyl insert with a quilt-like design created by a laser engraving technique.  Don’t miss the interesting eye shapes which are inspired from Tura’s legacy of popular ladies designs with the up-to-date element of today’s likings.  Due to the special care put into each of these designs the INTRICATES collections can’t help but to evoke a feeling of luxury. www.tura.com | (800) 242-8872 (TURA

The show  consists of children that are wizards with supernatural powers.  More than two-thirds of all kids 6-11 and three-fourths of all Tweens watched Wizards of Waverly Place during the quarter. It won the Emmy Award for “Outstanding Children’s Program” in 2009 and 2010. Children find the character Alex’s fashion and modern boho-chic look inspirational and easy to translate into their own creative expression. There are 12 dazzling styles WWP001-WWP012. Light weight frames composed of zyle and metal, equipped with the best European Spring Hinges. Temples are embellished with creative designs depicting the image of the show with additions such as engravings, screenings, metallic epoxy and crystals from the House of Daniel Swarovski. Colors will include Matte Light and Dark Brown, Matte Pink, Matte Burgundy, Pearle Red and Grey just to name a few. Merchandising Materials consist of: Three Piece Display , Counter Cards, and a Vinyl Window Poster. The spirit of the merchandising materials will reflect that of the magical enchanted nature which is a blend of rustic folk with bohemian elements. Each frame will come with a hard case. For more information call 800-986-0010 www.revolutioneyewear.com

SOMERVILLE, N.J. (Aug. 25, 2011) – Viva International Group introduces the SKECHERS Eyewear Fall 2011 collection, which includes four new women’s ophthalmic styles that feature a dynamic fusion of trendy patterns and explosive color combinations. Designed to coordinate perfectly with today’s fashions, the frames’ graphics and designs reflect the core elements of the brand, which offers a variety of optical and sun accessories for men, women and children. Highlights of the new styles include pyramid stud detailing and high-definition graphics, which create a compelling mix of fresh accents influenced by the brand’s fashion edge. A fun graffiti pattern of the words “Peace,” “Love” and “SKECHERS” decorates the temples of SK 2031 and SK 2032 using a high-definition application technique. A pyramid-studded metal plaque completes the look of these striking temples. This innovative design offers an enticing color palette, including shades of magenta, lavender, pink and teal. A multi-colored graphic print details the temples of SK 2037 and SK 2038, two thin profile models from the new women’s collection. Droplets of colors, including pink, brown, purple and lime, decorate...

New for Fall 2011, Columbia Eyewear creates a 3-model collection designed exclusively for the extra-large male outdoor enthusiast. Each new model features Columbia’s proprietary “H90” Hyper-Lite temples and unique extended-size cranial fit. Together these features provide a flexible, durable, featherweight, and custom-fitting frame for the larger-than-average head shape. Columbia’s bi-injected molding process creates a hard, durable yet flexible outer sleeve with a soft, rubberized inner temple for softness and extreme comfort against the face. An unusual forward-opening end piece and bowed, sculptural temple design provide architectural interest. “2011 has been the year of technological advancement for Columbia Eyewear. In total we will have introduced 5 new sub-collections: Interchangeable Frames, Stainless Fusions, H-90 Ophthalmics, Extended Size, and Carbon Fiber. We remain committed to realizing products that perfectly suit the Columbia consumer’s every need for outdoor adventure” said Worldwide Brand Manager Connie Reiss. “A void in the current casual-sport market for large fitting ophthalmics with definite aggressive sport style has been filled with these new...

Leading sunglass manufacturer Wiley X® Eyewear recognizes the importance of protecting peoples’ eyes against the hazards of the workplace.  After all, the company has been a leading provider of protective eyewear to elite U.S. military Special Forces units and law enforcement for 25 years, enhancing and protecting eyesight in the most challenging environments on earth. The world’s workforce deserves this same level of protection and performance – so Wiley X has included the SG-1 Goggle in its growing Safety Series product line.  Like all Safety Series glasses, the SG-1 Goggle meets the coveted ANSI-Z87.1-2003 Optical, High Velocity and High Mass Impact standards, providing significant protection against eye dangers in the workplace.  Wiley X is the only premium performance sunglass brand whose entire line meets this ANSI safety rating.  In addition, Wiley X has earned the distinguished ISO 9001:2008 Quality Certification, verifying that the company’s production processes and products meet the highest quality standards. All Wiley X eyewear products are tested to withstand the weight of a 1.1 pound pointed projectile dropped from a height of 50 inches, as well as the impact...

Hauppauge, NY – August 2011 – Eyewear industry leader ClearVision Optical uses documentar y-style videos to officially launch the new Marc Ecko Cut & Sew Eyewear collection and its Virtual Try On technology. “Using documentary-style videos to announce the launch was the logical choice for a vehicle that would best connect with the Marc Ecko Cut & Sew brand and the technology revolving around its Virtual Try On, or VTO,” says Sheila Haile, ClearVision’s Manager of Marketing and Creative Services. “We used videos to lead up to this official launch, as this was a way to keep in line with Marc’s trend-setting persona and create excitement for VTO, which is still relatively new to the eyewear industry.  These videos created a real-time connection and allowed our audience to feel close to the brand.” Two videos were designed to provide this visual communication of the Marc Ecko Cut & Sew brand and its Virtual Try On technology:  the first, delivered by Marc Ecko, specifically addressed the optical industry and marketplace, while the second, delivered by Peter Friedfeld, ClearVision’s Executive Vice President, specifically address ed ClearVision’s current...

The same things that make motorcycle riding fun — the wind in your face and a direct connection between rider, road and environment — can take a serious toll on your eyes. Wiley X® Eyewear knows this, and offers its Brick™ Climate Control Series™ model to provide riders with unparalleled protection, visual acuity and comfort whenever and wherever they hit the road. The Brick combines stylish good looks with the unique protection of Wiley X’s Climate Control Series.  At the heart of this protection is a nearly indestructible frame and Wiley X’s soft removable foam Facial Cavity Seal™.  This patented design creates a protective “cocoon” for the rider’s eyes against hazards like wind, dust, debris and peripheral light.  As a result, the Brick prevents tearing and “dry eye” — one of the rider’s biggest enemies — while improving eye comfort and vision during long, hard days on the road. In addition, Wiley X’s unique Top Down™ Ventilation ensures proper airflow, reducing fogging even in the hottest and harshest highway environments. Wiley X’s Brick meets stringent ANSI Z87.1-2003 High Velocity and High Mass Impact standards.  In fact, Wiley X is...