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C & E Vision and Luxottica Team on Contest for Practice Makeover

C & E Vision and Luxottica Team on Contest for Practice Makeover

San Clemente, CA June 13, 2014 C&E Vision Services, Inc., a leading national optical buying group, has teamed up with Luxottica to makeover the retail space of the winner of a contest they are conducting. The winning practice will receive In Store Merchandising, Staff Training on the Art of Retailing, a new Luxottica Brand (collection of frames selected by Luxottica to enhance the needs of the winning practice) and a $100 American Express Gift Check. Details on how to enter and other information can be found at www.cevision.com/landing/makeover. Entries must be received by August 31, 2014 and the winner will be announced no later than October 1, 2014. David Carneal, C & E’s Director of Buying Group Relations with over 15 years of retail and merchandising experience, stated that “we are excited to be working with Luxottica to highlight the importance of retailing to an eyecare practice.” According to Luxottica’s Jennifer Brown, Director of Business Development, 3O Channel, “consumers today are looking for a brand experience. We are happy to partner with C&E to share our merchandising knowledge and bring a brand to life in one of their members practices.”   About...
LIBERTY SPORT ADDS TREND COLORS TO TOP  SPORTS PROTECTIVE STYLES

LIBERTY SPORT ADDS TREND COLORS TO TOP SPORTS PROTECTIVE STYLES

FAIRFIELD, NJ – February 2014 – “At Liberty Sport we study the sports gear market closely and continue to add the latest trend colors to keep up with what the market demands,” says Linda Laube, EVP Business Development.  We are pleased to announce new colors that compliment and broaden the assortment: Liberty Sport Performance Suns are all Rx’able and available at leading independent eye care professionals and leading optical chains.  To find a retailer near you, or to get more information and the complete assortment of protective sport eyewear and performance sun wear from Liberty Sport, visit www.libertysport.com. Maxx 30 – Green Camo          -          Very popular color trend with skate boarding, BMX, etc.  Has “street” appeal Maxx 30 – Green Camo         SLAM – Matte Black/Red -          Everything is matte finishing with sports gear and Matte Black is the #1 selling color in sport sunglasses.  With the red overmold the color combination compliments many sport team colors. SLAM – Matte Black/Red       SLAM XL – Matte Black - A fast growing marketing for sports protective is the Adult...
Filed in: Eyewear
LIBERTY SPORT TO LAUNCH NEW F8 STREET SERIES ADDITIONS

LIBERTY SPORT TO LAUNCH NEW F8 STREET SERIES ADDITIONS

F8 Street Series, the top selling collectible F803 Sports Protective frame series will be launching two new designs available in February.  Liberty Sport launched the collection in 2010 with six (6) authentic designs inspired by a fusion of sports performance and street art. Since that time, 6 new additional designs have been integrated into the assortment, rounding out the total to fourteen (14) available skus. “The collection sells so well we haven’t been able to discontinue any designs – there is really something for everyone,” states Carmine DiChiara, VP of Product Development This year we are pleased to launch two new designs that continue to be on-trend, edgy, and targeted to what teens are looking for.: COLLEGIATE (boys) 14 Street Artwork Designs include Girls Model           14 Street Artwork Designs include: Boys                                                                Girls - Audio Skull                                                    – Cherry Vines - Sword Totem                                               ...
Filed in: Eyewear
TÜB II & TÜB III

TÜB II & TÜB III

ÖGA expands the Tüb family with the introduction of Tüb II and Tüb III. A thin-walled tube (0.4mm) allows the appearance of volume to marry with innovative lightness. The frames feature an ultra-clean, streamlined temple which is both fluid and soft. The tubular oblong-shaped stainless steel temple of the Tüb II and Tüb III frames is directly inspired by hydroforming techniques used on high-end bicycles. Tüb’s new eye shapes with softer angles offer a flattering fit for every face with perfectly balanced sizes and shapes. The clean soft lines and super-smooth metal create a feeling of sensuality in these models. Both Tüb II and Tüb III are stainless steel to ensure they are flexible, tough and corrosion resistant. The six models available in the concepts are available in discreet metallic shades such as matte black, blue, grey, and ruthenium. These neutral colors are given a shot of life, with a touch of bright color on the endpieces. Frames are comfortable with dual action spring-hinges and easy alignment. All shapes are progressive friendly. Tüb II is offered in three injected front styles for a lightweight and comfortable yet on trend look. Manufactured in a wide range...
Filed in: Eyewear
The Latest from the Orvis Adventure Series by The McGee Group

The Latest from the Orvis Adventure Series by The McGee Group

Bringing a modern and youthful twist to an established brand, the Orvis Adventure Series extends the Orvis traditions to a new generation of outdoor adventurers. With five outdoor-inspired styles that  provide both durability and comfort, the Orvis Adventure Series fits the needs of any teen while offering the same great Orvis tradition and standards. Mixing traditional eyeshapes with youthful colors, Bold, Crossing, Prime, Game-On and Hero are sure to fit his style. Visit our website, www.mcgeegroup.com, to view the entire Orvis collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. Bold and Crossing are full rim metal frames with rectangular eyeshapes. Bold features a rounded endpiece to allow for a larger fit, with enamel filled Orvis logo and matte acetate temple tips to offer subtle coloring. Crossing offers angular cutting on the temples for a modern look. Bold and Crossing feature adjustable nose pads, integrated spring hinges and rubber-infused temple tips for a sure fit, and both frames are available in two colors. Prime and Game-On are handmade acetate frames with subtle coloring for a bold look. Prime features a larger rectangle...
Filed in: Industry Info
ESE’S DIVA EYEWEAR ADDS TEN STYLES

ESE’S DIVA EYEWEAR ADDS TEN STYLES

Eastern States Eyewear has announced the release of six optical and four sunglass styles Diva Eyewear. In optical, a mix of wild, progressive shapes and baroque treatments combines to make this one of Diva’s most avant-garde, eye catching releases since the brand’s inception.  Thin, upswept designs such as the Diva 5385 feature an exotic cat eye shape that flatters and brings the face upward.  The creative Diva 5383 is an acetate design mixing bright Austrian Swarovski Crystal treatments with a variety of rich colors such as Green-Coral, Rose-Burgundy and Purple-Cognac.  Finally, a model such as the Diva 5387 caters to the desires of Diva’s core audience with a classic, elegant look.  A mix of gold and silver bases shade the metal styles, which are additionally colored with brown, violet, anthracite, and navy. In sunwear, Diva adds to its progressive mix with four high fashion designs.  Adornments such as metal studs and Austrian Swarovski Crystals grace these upscale styles.  Of special note is the Diva 4172, which features a bamboo like design on its temples. “We always look to add new concepts to take the Diva collection into new directions,” explained ESE President...
Filed in: Eyewear
Back to School with the Vera Bradley® Girlfriends Collection from The McGee Group

Back to School with the Vera Bradley® Girlfriends Collection from The McGee Group

Going back to school in style has never been so easy! The latest Vera Bradley Girlfriends frames feature a look for every girl’s style, whether she wants to make a bold statement or have her eyewear blend in. Chelsea, Ginger and Hillary combine the latest frame designs with Vera Bradley’s newest colors to create the perfect look to fit any wardrobe. Chelsea is a full rim combination frame with a modern angular eyeshape. Cutting in a floral pattern on the triple laminate acetate temples allows the custom coloring to shine through, creating a unique design inspired by the Vera Bradley colors. Adjustable nose pads and spring hinges ensure a comfortable fit. Chelsea is available in Heather, Lola and Midnight Blues. Ginger is a triple laminate acetate frame, featuring a sweet oval eyeshape. The tort and black acetate layers on the front give way to soft white and pink on the interior temples. The exterior temples prominently display the Go Wild and Tutti Frutti colors, and spring hinges ensure a comfortable fit. Ginger is a colorful and playful style for the girl who loves Vera Bradley. Hillary features a modified cateye shape for a fun and flirty look. This full rim acetate frame features...
Filed in: Eyewear
Liberty Sport to Launch Autofit™ Technology at Vision Expo West

Liberty Sport to Launch Autofit™ Technology at Vision Expo West

FAIRFIELD, NJ – Each sunglass wearer’s nose bridge is unique and can vary in size and width.  This difference can make sunglasses designed for an average bridge either uncomfortably tight or so loose that the sunglass does not sit correctly on the wearer’s face.  The Liberty Sport Autofit™ nose bridge design accommodates this variance by allowing one frame bridge to automatically customize to each individual wearer’s bridge shape.  As an added benefit, the dual channel nosepad design helps to increase airflow and prevent moisture buildup on the inside of the lens. The first of the 2011 Sun Performance styles to utilize this technology is the Liberty Sport Chaser. The Chaser is a general/cycling frame that is Rx’able and also features a pierced eyewire design, allowing for additional airflow. Eight-base premium sun lenses and a raised eyerim backlip provides additional lens retention.  The Chaser is available in five colors: Shiny White, Shiny Black, Shiny Gunmetal, Olive and Tortoise.  The Shiny Black and Tortoise are also available with Polarized lenses. “There are many performance sunglass competitors on the market.  Our specialty has always been that all our frames...
Lifestyle Eyecare Centers Hosts Treasure Hunt at Vision Expo West

Lifestyle Eyecare Centers Hosts Treasure Hunt at Vision Expo West

Lifestyle Eyecare Centers Hosts Treasure Hunt at Vision Expo West More than 13 Participating Vendors, including Reed Exhibition, and over $10,000 in Prizes San Clemente, CA – July 6, 2011 – LifeStyle Eyecare Centers, a marketing company aimed at assisting Independent Eyecare Professionals in growing and marketing their practices, will be hosting the Vision Expo West 2011 Treasure Hunt.  This is an exhilarating new concept for the international trade show and its goal is to drive show traffic and generate excitement about Vision Expo West 2011.  The attendees will collect a Treasure Map from one of 20 locations throughout the trade show, including the customer service counters which are provided by Reed Exhibitions, the Vision Expo Registration counter and the booths of the participating vendors. After acquiring the map the attendees will follow the path and visit each of the participating vendor’s booths (Ports O’ Call) and there they will be able to collect the treasure coins of Captain One Eye’d Jack.  After collecting their coins they will complete the path and go to the LifeStyle Eyecare Centers Booth (#24107) to play the slot machine and have a chance of winning...
Judith Leiber Eyewear – Arabesque group

Judith Leiber Eyewear – Arabesque group

The Arabesque group is based on the exotic architecture of the Persian Empire.  Sweeping lines and curving motifs are skived out and embellished with fine gold and silver leafing, delicate etching, artisan filigree detailing and an array of genuine Austrian crystals. Crafted from handmade custom Italian acetate, JL 1637SG, an oversized glam sunglass, JL 1638, a cat-eye optical style, and JL 1639, an international fit frame, are the epitome of luxurious eyewear. New acetate color introductions in this group include topaz marble and amethyst marble while new stone colors include crystal bronze shade, dark indigo and Indian pink. For more information, please visit www.legacie.com
ÖGA Copenh-AL: A Creative Difference

ÖGA Copenh-AL: A Creative Difference

September 1, 2011 – Combining volume and elegant use of materials, the new Öga Copenh-AL adopts a creative approach to eyewear. Temperate lines and bold volumes create a frame full of character, offering exceptional comfort. Available in rimmed or browbar versions, the aluminum front defines the eyes while the temple, also in aluminum, is imposingly simple and reveals a spring-hinge that is an integral part of the product’s beauty. A truly decorative element in its own right, the flex function is provided by a visible spring blade. A Morel patent has been filed for this new spring-hinge with cam return and anti-rocking effect. The colors and aluminum are aesthetically pleasing with a brushed and anodized finish giving color stability and additional corrosion protection. Four models are available in 3 colors. Copenh-AL offers a wide range of sizes from 53 to 55, with 2 progressive-friendly lens depths. For more information, please visit www.morel-eyewearusa.com
Filed in: Eyewear, Industry Info
More TR-90 for the Dolabany Collection

More TR-90 for the Dolabany Collection

Miami, FL., August 1, 2011 – The Dolabany Collection from Best Image Optical has added more TR-90 frames to its collection. The Bogart’s and Culture’s TR-90 frames were specially designed to be flexible, light-weight and durable. These Dolabany frames allow its wearer to be more comfortable without sacrificing its modern design. New Releases: Bogart – Three (3) Colors: Black/Grey, Brown/Beige, Burgundy/Fuchsia Size: 54-16-135 Culture – Three (3) Colors: Black/Grey, Brown/Beige, Burgundy/Fuchsia Size: 53-19-135 About The Dolabany Collection: The DolabanyCollection recreates retro design. With flashback styling, every frame is a perfect balance of quality and style. Dolabany frames are handmade with Italian Zyl in a variety of wearable colors. Comfort and fit are always an integral part of the design features of each and every Dolabany frame. The look of the line is versatile, while always maintaining a high standard of functionality and excellence. The entire Dolabany Collection has something for everyone possessing distinctive tastes, and seeking a retro style. For more information, please visit www.bestimageoptical.com
Filed in: Eyewear, Industry Info
C&E Partners with Spy Optic

C&E Partners with Spy Optic

SAN CLEMENTE, Calif.—C&E Vision Services, Inc., a leading national eyecare buying group dedicated to Inspiring Profitable Eye Care Practices™, has partnered with So. Calif.-based eyewear brand SPY Optic™.  Under the agreement, C&E members will receive a volume discount from published SPY Optic prices when billed through their buying group account. “We are proud that SPY® chose to partner with C&E for its first buying group relationship,” says Brad Shapiro, C&E Principal. “SPY’s focus on the youth lifestyle market affords our members access to premium produ cts for a segment of the market that they might not currently be serving.” SPY Optic will join a growing list of sunglass vendors offered through C&E, including Rudy Project, Costa del Mar and Wiley X. “C&E has the infrastructure, experience and relationships to help us further develop our brand in the optical category,” says Jim Sepanek, SPY Optic vice-president, Optical. “The value they provide on all the sides of the business, coupled with their track record of delivering world-class service to their members, make this a very exciting relationship for SPY.”   About C&E....
The Secret of Hiring in the Eye Care Profession

The Secret of Hiring in the Eye Care Profession

August 30, 2011 (RALEIGH, NC)—Optimize, a selection and hiring company, announce s the launch of a new partnership with t wo leading national buying groups–C&E Vision Buying Group and Vision West. C&E and Vision West have signed on to become Optimize’s exclusive partners among buying groups in the eye care industry, beginning August 2011. With a growing US customer base, Optimize offers a complete hiring solution to help eye care professionals select and hire staff more effectively. Their secret? Optimize offers scient ific assessments including: cognitive ability, motivation, personality, and situational judgment tests created by Dr. Adam Grant, an award-wi nning teacher, researcher, and tenured management professor at The Wharton School of the University of Pennsylvania and Chief Consultant at Optimize. To tailor their assessments to eye care jobs, Optimize asked employees at over 100 eye doctor offices across the US to take their assessments and then linked employees’ test scores to their actual performance data including sales revenue and supervisor ratings. Dr. Grant and Optimize found that employees who scored high on the scientific assessments generated,...
Revolution Eyewear Introduces The Beatles Yellow Submarine Eyewear

Revolution Eyewear Introduces The Beatles Yellow Submarine Eyewear

The new technology on the temples is something new to temple application. HDA™ “High Definition Acetate” Technology excels in displaying patterns and graphics more sharply and vividly than ever before. Furthermore, the HDA™ Technology can be combined with creative BMT, “Beautiful Metalic Touch” technique. The BMT technique marks one more step forward in overcoming rules and limitations to creativity. BMT, in fact, allows ultra-sharp cutting for all patterns with strong metallic touch, making the realization of any imaginable pattern possible. The BMT can perfectly match with the HDA™ pattern, the main elements of the graphic are clearly defined because of the elegant color-blocking. This extraordinary technology allows the transformation of textures and colors into crisp high definition images, giving eyewear designers an entirely new level of creativity. There are 10 styles in the collection. Each frame comes with a custom case depicting the images of the Yellow Submarine Movie. There will be a 3 piece display, a Vinyl Window image and counter cards for P.O.P. According to Gary Martin, president of Revolution, “I am so honored to be asked to be involved in this project....
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