Archive by Author

Safilo At Mido Welcomes 2015 Applications To Its New Product School

Safilo At Mido Welcomes 2015 Applications To Its New Product School

Safilo reignites its tradition of craftsmanship, evoking the spirit of the ancient Schools of Arts and Crafts once active in Venice. With the creation of the first Eyewear Product School, Safilo recognizes its great responsibility to pass on to future generations this precious heritage, while modernizing it for future sustainability. The school will start in mid-September for the school year 2015/2016 with a three-year theory and practice program, covering all aspects of the eyewear world that offers various interpretative codes and multiple points of reference. The goal is to give young apprentices, who are just beginning their professional career, the opportunity and the necessary support to acquire systemically fundamental experience in all Eyewear Product areas, from design to development, from prototyping to production, the accurate knowledge of materials, quality control, up to pricing and concept selling. Safilo’s worldwide organisations will welcome the apprentices during their training years, this will enable young apprentices to then continue their career path growing within the company. The School’s three-year program is based on the best practices of international apprenticeship...
Filed in: Eyewear, Industry Info
0
New Collection 1737-43 From ProDesign Denmark

New Collection 1737-43 From ProDesign Denmark

It’s all about the material. This is a really good example of Italian acetate, when the craftsmanship is in focus. Enjoy the 3-dimensional depth of the material, and enjoy the mix between the classic natural tones and the vivid transparent colors. We have made a lamination at the middle of the temple, to match the beautiful block acetate material of the front, with clean sharp tones of extruded acetate on the tips. The shapes are kept classic to make this a fantastic high volume product. For more information please call us or visit our website: http://prodesigndenmark.com
Filed in: Eyewear
0
Modern Optical International Introduces 7 New Styles to Modz Titanium Collection

Modern Optical International Introduces 7 New Styles to Modz Titanium Collection

Value eyewear leader Modern Optical International introduces seven new styles to its Modz Titanium Collection for Spring/Summer 2015. Responding to a growing consumer demand for lightweight, quality eyewear, Modz Titanium, a unisex collection, recently expanded to 28 styles. Each frame utilizes titanium, one of the finest materials in eyewear today, known for its lightweight, strong, and anti-corrosive properties. In addition, mixing Titanium with other quality materials such as TR90 and handmade zyl provides enhanced design elements to this diverse collection. The result is quality, fashionable eyewear that delivers both great comfort and long-term wear. Modern Optical introduces these seven new releases: Congress represents a man’s classic compression mount frame. Titanium temples and silicone pads promote maximum comfort for all-day wear. Colors: blue/black, gunmetal/brown, silver/black. Size: 53-20-140. Empress, an oval-shaped compression mount woman’s frame, provides a “barely there” option but pleasantly surprises with a feminine pop of color on the temples. Colors: black/coral, gold/burgundy, silver/purple. Size: 54-20-140. Majestic, a woman’s frame featuring spring...
Filed in: Eyewear
0
Think Outside The Box With Robert Graham

Think Outside The Box With Robert Graham

Robert Graham eyewear offers high quality craftsmanship and sophisticated silhouettes, along with infusing iconic fabric and trim designs to reflect the essential characteristics of the brand’s American eclectic spirit. Robert Graham and Revolution have created a collection of eyewear that will resonate globally. We love bringing different, incredibly creative ideas into the optical marketplace as we have done time after time. Our history of creating high quality products with creative flair is what we are most proud of. Featured is the Wilson in Black/Tortoise. Other colors include: Clear Beige, Blue Tortoise, Brown Tortoise and Yellow Tortoise. For more information visit www.revolutioneyewear.com or call 800-986-0010
Filed in: Eyewear
0
New A&A Optical Collection – SeventyOne™

New A&A Optical Collection – SeventyOne™

A&A Optical announces the launch of new eyewear collection, SeventyOne™, An ode to yesteryear, SeventyOne™, named for the inception year of A&A Optical, features adult eyewear styles for the millennial demographic that will release nationwide in April 2015. A nod to indie‐prep style, SeventyOne™ is engineered for the millennial market with timeless shapes, organic color variations, and a unique fusion of materials and textures. Metal frames crafted with distinctive color stories, and acetate frames welded with bold metal accents are the collection’s signature style. Robert Liener, A&A Optical President and CEO, is excited about the brand launch: “Near and dear to me, since 1971 is the year A&A Optical was founded, this house created collection will be a great addition to the family of brands that A&A has been known for, for over 44 years. ” Robert describes the collection: “The target demographic for the SeventyOne™ eyewear collection is the millennial generation, older teens through post college age. The styles in the collection are hip, bold colored, high quality, and competitively priced. Thus far, feedback about the collection has been amazing.” A&A...
Filed in: Eyewear
0
Get Your Staff’s Social Media Gears Turning [Part 2]

Get Your Staff’s Social Media Gears Turning [Part 2]

Looking for ideas to get your staff involved in social media? Our social media expert Sabina has plenty of ideas which she shares with our ODLingo clients each month. Here is an example of a couple of her suggestions from this past January: 1: Get A New Year’s Resolution! Everyone has something to aspire to in the new year, whether it is spending more time with family, eating healthier, exercising, or finishing school. Throughout the month of January, take a picture of each staff member working on his or her resolution and add a sentence about what the goals are. Encourage fans to share their New Year Resolutions as well. Example: Our ophthalmic technician’s New Year’s Resolution is to lead a healthier lifestyle. With a family history of diabetes, she doesn’t want to be the next one going down that road. Check out a few of her recipes for eating healthy and staying fit. What is your New Year Resolution? 2: January 28th Is Fun At Work Day! Work is not always fun but there are moments in the day when fun happens. When that time of day comes, take a picture and post it with a sentence or two about the fun that is happening in the picture. Add some hashtags like, #FunAtWorkDay. Social...
0
Marcolin Strengthens Its Presence In The Nordic Market Opening A Branch In Sweden

Marcolin Strengthens Its Presence In The Nordic Market Opening A Branch In Sweden

Marcolin SpA, a worldwide leading eyewear company, as part of its international development process with direct access to the control of individual markets, announces the opening of a branch in Sweden, based in Frösundaviks (Stockholm). This branch, named Marcolin Nordic operating from the end of February 2015, has been established in order to oversee the market of Nordic Countries (Denmark, Finland, Norway, Iceland and Sweden) in a more controlled and focused way and distribute all the brands in the portfolio. Valerio Giacobbi, General Manager of Sales, Marketing and Business Strategies of Marcolin, declared: “The decision to establish a branch in Sweden comes from the potentials of the Nordic market and the relevance that the optical segment has for us and for this area. The wide range coverage of our offer and the direct control will allow us to respond optimally to the needs of the market and strengthen our partnerships with local customers”.   About Marcolin Marcolin is among the leading companies for eyewear and stands out in the luxury sector for high quality of products, focus on details and a prestigious distribution network. In December 2013, Marcolin finalized the...
Filed in: Eyewear, Industry Info
0
The House Of Tura Celebrates Its Distinct Brand Personalities  At Vision Expo East

The House Of Tura Celebrates Its Distinct Brand Personalities At Vision Expo East

Tura Inc., the inventor of fashion eyewear in 1938, is excited to celebrate its distinct brand personalities at Vision Expo East with special models and enticing promotions. The Company will highlight their namesake collection Tura, along with Humphrey’s and TITANflex. Each brand will have section at the booth that will focus on bringing its personality and history to life through enticing visual displays accentuating the collection’s positioning. Additionally, Tura Inc. designed an exclusive promotional package for their customers: Arrive at Tura Booth #4608 as a new account and ask about our New Door promotion. Interested in adding one of our brands? Ask about our Add-A-Brand program. And if you are one of our many customers who would like to receive a special for purchasing during Expo ask how you can receive one of our fabulous gifts with a qualifying purchase. But no matter who you are – bring your creative mood and enjoy some time designing a frame with one of our designers – each frame entered has a chance to be a part of our Tura 2016 collection. TURA Tura’s eponymous house brand continues to carry on the tradition of crafting fashionable accessories for the face by...
Filed in: Eyewear
0
Marchon Eyewear Announces Licensing Agreement With MCM

Marchon Eyewear Announces Licensing Agreement With MCM

Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and MCM (Modern Creation München), a global manufacturer of luxury leather goods, apparel and footwear, announced today an exclusive global licensing agreement that will grant Marchon the rights to manufacture and distribute the sun and ophthalmic collections under the MCM brand. The first deliveries will launch in March 2015 with a “Made in Italy” sunwear capsule collection, available exclusively across the MCMworldwide boutique network. The launch represents the beginning of a partnership between these two global players in the fashion business. The MCM eyewear collection will launch September 2015 in Asia, with a global roll-out planned for January 2016. The eyewear collection will be sold in MCM boutiques, department and specialty stores, and select optical stores worldwide. Claudio Gottardi, Marchon Eyewear President and CEO, commented: “This is an exciting partnership that perfectly fits with Marchon’s strategy to extend the range of young and dynamic luxury brands in our global portfolio, leveraging our Italy manufacturing, talent and logistics. Considering...
Filed in: Eyewear, Industry Info
0
Zyloware Launches Brand New Booth At Vision Expo East

Zyloware Launches Brand New Booth At Vision Expo East

Donʼt miss out on your chance to win amazing raffle prizes exclusively at Zyloware Booth #4753! On Friday, March 20th, Zyloware will be raffling off a 24” HDTV! On Saturday, March 21st, Zyloware will be raffling off a set of Beats By Dre headphones! On Sunday, March 22nd, Zyloware is raffling off an authentic Randy Jackson guitar signed by Randy himself! Simply stop by the booth to participate! The time has come! Itʼs finally here and we canʼt wait to show off our brand new, state-of-the-art Vision Expo East booth! In the last few years, Zyloware has continued to grow and expand. The new booth is a part of a major reinvestment for Zyloware proving that we are ready to deliver even better specialized services to retailers that do business with us. Stop by and join the Zyloware family in celebrating our new booth and take advantage of great show specials and promotions! Be the first to see the very special new Leon Max Limited Edition. Filling a niche in the market, this collection represents high-end luxury eyewear at an affordable price. With attention to detail, unique beveling and architectural inspirations, the collection combines unique designs including rich materials and...
Filed in: Eyewear
0
The Boys are Back: Costa’s GEOBASS Season Two Kicks Off with a Bang

The Boys are Back: Costa’s GEOBASS Season Two Kicks Off with a Bang

After crisscrossing the planet last year in a quest to locate and catch unique bass species, the four GEOBASS anglers are back at it in 2015, as season two of the original online series sets to premiere on Friday, Feb. 20, at http://bit.ly/geobassbrz. This year, the guys – Thad Robison, Jay Johnson, Chris Owens and Brian Jill – will widen their fishing adventure, to locales including Brazil, Guyana, Papua New Guinea, the Solomon Islands, and even the wilds of Texas. In season two, viewers will recognize some new friendly faces jumping into the action, including a cameo appearance by Bassmaster Elite Series Pro Casey Ashley in the premiere episode. Ashley joins up with GEOBASS to give some helpful tips prior to their journey to the Amazon River. Viewers can catch the series premiere with Ashley’s appearance online Feb. 20 – the same day Ashley will be battling it out on the water competing in the “super bowl” of bass fishing, the 2015 GEICO Bassmaster Classic in Greenville, S.C. In the premiere episode, the GEOBASS team explores the Amazon River in Brazil, in search of the monstrous peacock bass that eluded them during their previous mission in Colombia. Missing fishing guides,...
Filed in: Eyewear
0
Charmant USA Announces New Appointments To Executive Staff And Management

Charmant USA Announces New Appointments To Executive Staff And Management

CHARMANT, known for producing top-quality, comfortable and attractive eyewear, has announced changes to its executive staff and management. Promotions were awarded to several in management roles, creating a new executive staff to support the newly appointed president, Mr. Urayama. Promotions included Dee Berghuys, who moved from Director of Product and Marketing to become VP of Operations. Dee will now oversee Stock Control & Logistics and IT, as well as Product and Marketing. “I am very excited to take on this new role within CHARMANT,” states Dee Berghuys. “I’ve worked closely with the managers and directors in these departments for years, and I’m confident we will continue to work well together, while implementing any needed changes to increase workflow and productivity.” Promotions included Keith Andreotta, formerly Manager of Human Resources to Director of General Affairs; Wataru Iwasaki, formerly Manager of Corporate Planning to Director of Corporate Planning; Doug Fryer, formerly Manager of Inventory and Product Control to Director of Stock Control and Logistics; Michele Ziss, formerly Brand Manager to Director of Product and Marketing. About CHARMANT Based in...
Filed in: Eyewear, Industry Info
0
Eastern States Eyewear Announces Sunglasses Collection And Forthcoming Marketing Campaign

Eastern States Eyewear Announces Sunglasses Collection And Forthcoming Marketing Campaign

ESE’s Exces Eyewear is proud to announce a new sunglass collection for 2015 coupled with a new marketing campaign. Six plastic styles combine easy to RX, feminine shapes that are designed to fit cleanly and comfortably and have the quality and functionality for daily use. The collection’s panache comes from an array of striking colors in a variety of marble, striated, crystallized, laminate, or two toned blends. Combinations include such shades as Golden leopard, Green-Cognac, Violet-Burgundy, and Red-Gold. Also of note, ESE has announced that up and coming country music artist Ashley Jordan will be the face of the collection in its soon to be launched marketing campaign. “Mrs. Jordan has long been a fan of the collection and had expressed an interest in being the face of the new campaign,” explained Jason Shyer, ESE Marketing Director. “The shots features a artistic, rock and roll feel that is a great compliment to the energetic, colorful nature of the collection.” For more information visit www.eseyewear.com
Filed in: Eyewear
0
New Styles For February From Ducks Unlimited

New Styles For February From Ducks Unlimited

Ducks Unlimited is committed to conservation and authentic style. The February optical collection is directly inspired by duck calls, consistent with Ducks Unlimited’s vision of maintaining wetlands for today tomorrow and forever. TRANSIT IN OLIVE TORTOISE AND NAVY GRADIENT Striker is a full acetate frame with classic soft square eye shape. Multicolored, and double laminated acetates give each frame undeniable character while duck-call inspired temple tips add extra style. Spring hinges assist in a more comfortable fit. Striker is available in Dark Brown and Navy Tortoise. Patrol is a semi-rimless frame with a modern rectangle eye shape. End pieces featured twisted metal work reminiscent of a duck call. Round acetate temples and adjustable nose pads allow for a more comfortable and customized fit. Patrol is available in Brown and Gunmetal. Transit brightens up the collection with touches of Navy, Olive and Tortoise acetates. Modern rectangular eye shapes are adorned with duck-call inspired temple tips and spring hinges for a more customized fit. Transit is available in three colors Black, Navy Gradient, and Olive Tortoise. For more information, visit our website at www.mcgeegroup.com...
Filed in: Eyewear
0
Marcolin Announces The Early Renewal Of Its Licensing Agreement With TBL Licensing, LLC

Marcolin Announces The Early Renewal Of Its Licensing Agreement With TBL Licensing, LLC

Marcolin SpA, a worldwide leading eyewear company, and TBL Licensing, LLC announce today the early renewal of the licensing agreement for the design, production and worldwide distribution of Timberland® optical frames and sunglasses. This agreement extends the partnership duration until December 31st 2018, with the possibility to expand it for an additional 2 years. Giovanni Zoppas, CEO Marcolin, affirmed: “Timberland is a brand of worldwide relevance with a precise position in the lifestyle market and in our portfolio of brands. We are very pleased therefore to continue on with this successful partnership for many years.” “Marcolin and Timberland have developed a very strong partnership over the past 12 years, grounded in shared values and a passion for the Timberland brand and the promise it holds,” said Katherine Cousins, VP Licensing & Accessories for Timberland. “We’re excited to renew this partnership, and will continue to work closely with Marcolin to bring innovative and stylish Timberland eyewear to consumers around the world.” About Marcolin Marcolin is among the leading companies for eyewear and stands out in the luxury sector for high quality of products,...
Filed in: Eyewear
0
© 2015 C&E Vision's Industry News Feed. All rights reserved.
Service Provided By CandE Vision Services.