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Optometrist Perspective by Harvey Yamamoto, OD

Optometrist Perspective by Harvey Yamamoto, OD

Does this next statement sound all too familiar to you? There is no doubt in our practice that we have become reliant on computers for everyday chores. Chores like EMR which we have adopted into our practice for many years. During the summer months of 2011, we dove headfirst into EHR software. We were told that if we were not compliant by the beginning of 2014 that we would get dinged by some agencies for not getting on board. In hindsight, was that just a scare? I still have colleagues who refuse to push the button and go on board with any type of EHR software. Are they smarter than us? Today, we are running once again with the thought of having to incorporate ICD-10 into our practice by Oct 1, 2015. What if we did not comply with this directive? What will be the consequence? So what exactly is ICD-10? Please allow me to retract just a bit. What is ICD-9? ICD-9 is the ‘International Classification of Diseases’ – 9th edition. That would make ICD-10, the 10th edition. The International health care system around the world has adopted the ICD-9 and now ICD-10 so a common coding method could be utilized that would be recognized around the world. Where does Optometry fit into this?...
Filed in: Editorial
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How PPC Advertising Can Benefit Your Practice

How PPC Advertising Can Benefit Your Practice

Google pay-per-click advertising can be one of the most effective forms of local marketing for your Practice. The basics include writing various ads, specifying who sees those and what keywords trigger those ads, and choosing how much to spend. Granted, that’s an oversimplification of the process, but here are 5 key benefits to using Google pay-per-click advertising for your Practice: 1. Set your own budget: PPC is based on a pre-set budget, so once the spending amount that you selected is reached, the ad simply stops being shown. Therefore, PPC is low risk and has a controllable spending outcome. 2. Target using the most relevant keywords: With keyword-based campaigns, your ad will attract visitors that are genuinely interested in the product or service you are trying to promote (e.g. optometrist, eye exam, eye doctor, vision therapy, etc.). 3. Target specific geographic locations and demographics: You choose the geographic and demographic populations you want to target with the ad (such as radius around your office, or city, zip code, age, gender and parental status). So you won’t be wasting your time and money advertising to individuals out of your service area; your ad will...
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Marcolin Inaugurates Its New Manufacturing Facility Based In Fortogna

Marcolin Inaugurates Its New Manufacturing Facility Based In Fortogna

Marcolin SpA, a worldwide leading eyewear company, inaugurated on 3rd July 2015 its new manufacturing facility in Longarone (Fortogna area), already functioning since the beginning of May. This operation is part of the quality enhancement process undertaken by Marcolin and allows the company to double its in-house Made in Italy production, while also increasing the area’s local employment. The starting activities at the Fortogna facility, according to the company’s medium-long term development plan, will increase the production of acetate fronts and temples in Italy. This enhancement will help serve the needs resulting from new brands added to the company’s portfolio, as well as the structural growth of some markets. Marcolin, in fact, has signed licensing agreements with fashion and luxury brands that are characterized by Made in Italy development and production, a guarantee of creativity and quality perfectly expressed by the local artisan tradition. In the 3.500m² factory, 143 employees will be fully operative by July, with 30 of them as new hires. During the current year, the workforce will grow by 40 additional individuals along with an increase in the production’s volume. The...
Filed in: Eyewear, Industry Info
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Here’s Why You May Have Seen a Drop in your Mobile Traffic

Here’s Why You May Have Seen a Drop in your Mobile Traffic

Something is brewing over at Google. They are keeping their lips shut tight so there isn’t a lot of information available right now, but it seems as though they are testing out a bunch of changes with their local rankings, specifically how the local search results are appearing on mobile devices. We have noticed changes in how the search results appear for local businesses on mobile as well as some traffic fluctuation for a number of our clients. Firstly, we have seen instances where Google has reduced the number of results shown on the first page of a local mobile search from 5 to 2-3 results. This could reduce the amount of visitors to sites in the 3-5 spots that are now relocated to page two of the search results. Secondly, we have noticed that in some cases Google has listed a Practice’s Google My Business Page in the results with no link to the actual Practice website. That means patients on mobile devices may be coming to you directly from your Google My Business page and not through your website. Ultimately, as long as your business page is up to date this shouldn’t affect conversions since the users are being brought to your Practice’s online property and contact information,...
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Ben Wolf Named Senior Vice President Of Sales For The Optical Channel For Marcolin USA

Ben Wolf Named Senior Vice President Of Sales For The Optical Channel For Marcolin USA

Marcolin USA announced today that Ben Wolf has been appointed senior vice president of sales for the optical channel reporting to Fabrizio Gamberini, CEO for Marcolin USA. In this role, Ben will be responsible for leading an integrated Marcolin USA optical channel sales strategy to support the company’s current and future growth. Ben most recently served as vice president of sales for the fashion department in the optical channel at Marcolin USA, where he was responsible for creating and executing its sales strategy, across the luxury brand portfolio. “Ben is a proven leader with many years of experience in the eyewear industry and we look forward to his strong leadership at Marcolin USA as we continue to drive integration and our robust brand portfolio across to our customers in the optical channel,” said Fabrizio Gamberini. About Marcolin Marcolin, among the worldwide leading companies in the eyewear industry, stands out for the pursuit of excellence, continuous innovation and the unique ability to faithfully combine design and Italian craftsmanship with the DNA of each brand. The brand portfolio includes: Tom Ford, Balenciaga, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli,...
Filed in: Eyewear, Industry Info
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Zyloware Announces The July 2015 Launches Sophia Loren, Stetson, Stetson Off Road, Gloria By Gloria Vanderbilt, Via Spiga, Maxstudio.Com, Leon Max Limited Edition

Zyloware Announces The July 2015 Launches Sophia Loren, Stetson, Stetson Off Road, Gloria By Gloria Vanderbilt, Via Spiga, Maxstudio.Com, Leon Max Limited Edition

Exciting new Zyloware Eyewear releases for Sophia Loren, Stetson, Stetson Off Road, Gloria By Gloria Vanderbilt, Via Spiga, MaxStudio.com and Leon Max Limited Edition for July 2015. The Sophia Loren M261 is a semi-rimless metal frame in a deep, modified round shape. This petite, classic frame features an open endpiece surrounded by embossed studded metal. The zyl temples have a beautiful embedded metal swirl design with crystals appealing to all our your mature, elegant customers. Colors: Mocha (141) • Ginger (149) Sizes: 51-18-135 Special Features: Semi-rimless metal frame; Design with stones on zyl temples; Snap-in nosepads; Spring hinges; Accommodates progressives The Stetson 322 is a full rim metal frame in a square shape. The frame has an extremely thin, updated double bar bridge attracting the classic Stetson customer. The metal temples feature a masculine raised design for added interest. This lightweight, durable frame includes integrated spring hinges, snap-in silicone nosepads and zyl temple tips. Colors: Gold (057) • Gunmetal (058) Sizes: 57-17-145 Special Features: Full rim metal frame; Zyl temple tips; Integrated spring hinges; Snap-in silicone nosepads; Accommodates...
Filed in: Eyewear
REM Eyewear Introduces New John Varvatos Optical Styles

REM Eyewear Introduces New John Varvatos Optical Styles

Meticulously designed with both rock ‘n’ roll sensibility and elegance, the new John Varvatos optical styles by REM Eyewear showcase modern framework, old-world tailoring and sophisticated silhouettes, creating the ultimate gentleman’s essentials. A perfect extension of John Varvatos’ cutting-edge design and effortless cool, the latest eyewear releases have more to offer than what meets the eye. For the guy who values understated opulence, the V151 in the Artisan collection is a lustrous day-to-night frame that accentuates facial features, while not overpowering its wearer. And with roots in contemporary styling, the V364 and V365 from the Classic collection draw inspiration from timeless designs, materials and silhouettes that speak for you when you enter a room. Drawing inspiration from the past, the four John Varvatos Eyewear collections – Soho, Artisan, Classic and Bowery – continue to reflect the quality and attention-to-detail inherent in old-world tailoring, while creating luxurious, comfortable clothing for a modern lifestyle. For new Soho designs, you’ll discover the inspiration of opulence with rich, ultra-polished styles. Artisan models showcase elegant fleur...
Filed in: Eyewear
REM Eyewear Adds New Styles to John Varvatos Eyewear Collections

REM Eyewear Adds New Styles to John Varvatos Eyewear Collections

With a vise-like grip on the men’s fashion scene, John Varvatos and his trademark detailing have become synonymous with cool. The latest eyewear collection from REM follows suit by echoing the same tough, yet tailored touches, making it a force to be reckoned with. The three optical and four sun style additions include an assortment of high quality materials and iconic elements that are unique to the four John Varvatos Eyewear collections – Soho, Artisan, Classic and Bowery. For new Soho designs, you’ll discover the inspiration of luxury with rich, ultra-polished styles. Artisan models showcase elegant fleur de-lis detailing and filigree work, while Classic styles show off clean lines and hints of leather seamlessly inlaid. Lastly, inspired by the essence of rock ‘n’ roll, Bowery frames are easily recognizable by the guitar-stock inspired hinge décor on every temple. For more information or to schedule a viewing with your REM sales representative, call 800-423-3023 or visit REMEyewear.com. Optical V204 A unique shape that’s contoured to perfection, the V204 from the Soho Collection is sure to be a crowd pleaser. Inspired by vintage styling, the V204 is a conversation piece...
Filed in: Eyewear
REM Eyewear Debuts Lucky Brand Kids 2015 Collection

REM Eyewear Debuts Lucky Brand Kids 2015 Collection

America’s fastest selling kids eyewear brand, Lucky Brand Kids, is unveiling its long-anticipated new fashions for this coming back-to-school season, elevating the collection’s excitement with bold new designs, coloring techniques, and features that are both functional and consistent with Lucky Brand’s reputation for outstanding quality. From bold colors to classic neutrals, the new Lucky Brand Kids collection lets kids explore the possibilities of expression and develop their own unique style. With ahead-of-the-curve design elements like cutaway two-layer laminated acetate with vibrant colors, silkscreen printed patterns, and flattering silhouettes, the collection is cool, clever and full of fun. This Lucky Brand Kids collection is available for purchasing today. Every kid’s frame purchased comes with REM’s exclusive Kid’s Promise total eyewear warranty, with a 100% unconditional coverage against loss and breakage for one year after purchase. For more information or to schedule a viewing with your REM sales representative, call 800-423-3023 or visit REMEyewear.com. GIRLS D700 Embodying the Southern California roots of the brand’s essence, the D700...
Filed in: Eyewear
Are You Really in Control of Your Practice’s Business Listings?

Are You Really in Control of Your Practice’s Business Listings?

As much as we speak to Practices about verifying all their business listings out there, it often seems to be a task that is put on their back burner and rarely completed. What these well-meaning ODs don’t understand is that claiming your businesses’ online listings is an essential part of establishing and controlling your online presence. Claiming and verifying an online business listing is critical for a few reasons. Why claim your business listings? Each time you claim and verify a business listing, you create a ‘citation’ for your practice. This is Google speak for ‘a mention of your business name and address on a webpage’. This is not the same as a link; it’s a mere mention of your business name and address. A citation can come from a variety of sources such as a local business directory (Google, Yelp, Craigslist), online yellow pages, or a local chamber of commerce. Citations are key components to SEO as they are an integral part of the ranking algorithms used by Google and Bing. Citations help the search engines by adding a degree of authenticity to the information you have provided on your website, allowing them to better understand and categorize your business....
REM Eyewear Introduces 2015 Converse Kids Collection

REM Eyewear Introduces 2015 Converse Kids Collection

Designed for the young rebellious mind, the new Converse Kids collection pushes boundaries and provides a blank canvas for creativity. Combining high quality and reliability, the collection has the on-trend tastes and freedom of personal expression that today’s younger generation demands. The new Converse Kids collection celebrates the spontaneity of youth with easy-to-wear shapes, energetic colors and irreverent designs. Showcasing premium craftsmanship, each frame is also handmade, and fastened with authentic riveted five to eight barrel hinges. Recently introduced in the Converse All Star adult line, the new Twist ‘N’ Turn Temples for Converse Kids are offered in the K020 style for boys and in the K022 style for girls. Twist ‘N’ Turn Temples can be turned around, revealing a new, fun color that you can show off. A new opportunity for constant self-expression among Converse aficionados, the Twist ‘N’ Turn Temples are relevant in an age where your personal style varies from day-to-day and customization is a must. Young consumers can now change their eyewear on a whim, uniquely making it ‘your own.’ This Converse Kids collection is available for purchasing today. Every...
Filed in: Eyewear
ESE’s Diva Eyewear Bows Elegant New Optical Release

ESE’s Diva Eyewear Bows Elegant New Optical Release

ESE is proud to announce the release of seven new optical styles in its Diva Eyewear collection. Five metals and two acetates comprise these new creations. Notable for its commitment to sophistication and elegance, each new Diva features highly detailed work meticulously augmented with Austrian Swarovski Crystals cut in a variety of sizes, shapes, and colors. Within the metal styles, hand painted finishes often complement a variety of subtle colorations. Examples include a brown leopard print, blue, violet, and green which coat a mix of gold and silver bases. Acetate styles use a mix of exotic floral and laminate colors. Additionally, designer Antonio Coffen obtains his inspiration from nature to create a variety of brilliant details. The end piece of model 5437 takes the form of a snake slithering around a flower. The temple design of style 5432 takes its distinct shaping from a gemstone or mineral. The flowing lines of styles 5433 and 5434 derive their look from a shooting star piercing through the nighttime sky. “Eschewing typical trends and constraints Mr. Coffen wanted to focus his artistic sensibilities to create a uniquely stunning collection,” explains Jason Shyer, ESE Managing...
Filed in: Eyewear
Get Ready For Back-To-School With SKECHERS Eyewear 2015 Kids Collection

Get Ready For Back-To-School With SKECHERS Eyewear 2015 Kids Collection

Marcolin USA presents the SKECHERS Eyewear 2015 Kids collection, which consists of ten new ophthalmic styles, features a youthful blend of refreshing and sporty accents, infused with the DNA of the SKECHERS brand. The collection is perfect for today’s boys and girls driven by brand awareness, the latest trends and in search of bling and fun color combinations. Highlights from the girl’s collection include stud and stone embellishments, which playfully accent the denim-patterned finishes of the temples on models SE1569 and SE1570 crafted in acetate. A soft teacup silhouette in metal captures the front profile of model SE1569, while model SE1570 showcases a more retro rectangle front profile in acetate. The SKECHERS ‘S’ logo completes the look of this fun temple design. The new optical styles for boys are designed for today’s active lifestyle incorporating sporty rubber accents and tech materials. The addition of aluminum 180-degree spring hinged temples on models SE1092 and SE1093 provides flexibility, which is perfect for the on-the-go child. An epoxy-filled ‘SPX’ logo treatment adds a splash of color to the temples that are equipped with rubberized tips for added comfort...
Filed in: Eyewear
Design Gallery Launches a New Collection from VANNI

Design Gallery Launches a New Collection from VANNI

TANGRAM is an age-old Chinese puzzle made up of a square divided into seven different geometrical shapes, each in one color. The art of the game lies in creating as many complete figures as possible, using combinations of these parts. “A TANGRAM champion is a champion of talent and wisdom”, runs the legend. VANNI’s Tangram glasses add a touch of stylish wisdom to the expression. Made exclusively by the VANNI style center from slab acetate, the Tangram texture is all cubes split into irregular pyramids, alternating against a deep crystalline background which may be see-through or solid in multiple color options. TANGRAM acetate comes in six different block colors, and new for this season the fronts sport combinations of transparent and solid plain color. The color contrasts bring out the overall effect of the material and, seen against the light, generate a kaleidoscope of reflected color – singular eyewear indeed. Style V1982 Colors include Transparent Blue w/Tangram Black/grey; Transparent Red w/Tangram Black/grey; Black w/Tangram Burgundy/Violet Style V1981 Colors include Transparent Blue w/Tangram Black/grey; Transparent Grey w/Tangram Black/grey; Black w/Tangram Green/grey Design...
Filed in: Eyewear
Introducing Kenneth Cole Spring/Summer 2015 Eyewear Collection

Introducing Kenneth Cole Spring/Summer 2015 Eyewear Collection

The Kenneth Cole Spring/Summer 2015 eyewear collection delivers a wide range of versatile and sophisticated shapes and sizes inspired by the urban lifestyle of the brand. The collection is stylish, creative and effortless; it is classic yet modern. Shades of translucent colors and rich metal hardware are key trends explored throughout the collection. The tones range from milky color palettes to gradient colorations. The theme of the season’s designs captures the brand’s DNA of day-to-night dressing for real city living. Women’s Sun Collection The flat metal front styling of KC7170 is coupled with sleek acetate temples adorned with a clean metal detailing. The dual toned colorations add a sophisticated edge to this sunglass style. Shiny hematite-colored temples are paired with shiny gold or shiny burgundy metal fronts, or offered in a contrasting shiny black/shiny gold option, combined with gradient or smoke-colored lenses. Handcrafted in acetate, KC7181 is defined by its feminine, modern design and cat-eye silhouette. The iconic screw detailing, seen in many of the brand’s accessories collections, completes the temples. Rich combinations of tortoise and black create a bold contrast...
Filed in: Eyewear
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