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Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

In the optical industry ECPs typically order their patients frames from one vendor and then have a second vendor cut the lenses and insert them into the frames. Marchon and VSPOne Optics equated the current system to having to go to one place for a burger and another for the bun. The concept of being able to order a frame with lenses from one vendor becomes realty with the launch of Marchon Direct. Marchon Direct saves staff time. Most optical staff are still making two or three phone calls to the frame vendor, the lab and then following up with more phone calls, for each and every patient. Marchon Direct frees up staff to manage the ECP’s business, instead of vendors. Marchon Direct offer optical owners savings in three ways: 30% off Unity lenses, free shipping and ECP’s keep their best- sellers displayed. When best-selling frames have been removed and sent to a lab, ECP’s run the risk of the next patient finding the frame selection weak and walking out to purchase their eyewear elsewhere. Marchon Direct represents all four VSP Global lines of business leveraging their individual offerings to benefit the optical industry. VSPOne Optics built a lab in the Marchon distribution...
Filed in: Eyewear
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Clark Little Partners With Dragon

Clark Little Partners With Dragon

Dragon Alliance and Clark Little, one of the most renowned water photographers in the game today, are very pleased to announce the beginning of a creative partnership. Little has established himself as the leading shorebreak and underwater wave photographer, garnering over 1.2 million followers on Instagram alone and creating a whole new genre of ocean photography. Growing up on the North Shore of Oahu, Little has been around big waves all of his life, but it wasn’t until one day he picked up a camera and swam out to capture the North Shore shorebreak that he began to be able to articulate their inner beauty and power. “I am excited and honored to partner with Dragon,” says Clark Little. “As a photographer who spends hours each day at the beach, protecting my eyes are critical to my work. I take sunglasses very seriously. Dragon H20 shades are epic in protection, and they FLOAT! What more can a shorebreak photographer ask for? I am sure anyone who spends time around the water can relate – I don’t plan on ever losing another pair of shades to a big shorebreak set that cleans out my stuff on the beach!” “Even from his earliest images, I knew Clark possessed a unique...
Filed in: Eyewear
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Monica and Libby: The latest in Vera Bradley Readers From The McGee Group

Monica and Libby: The latest in Vera Bradley Readers From The McGee Group

Style is in full bloom with the Vera Bradley Readers collection! Classic favorites return in Vera Bradley’s latest colors. Monica and Libby combine bold colors and wearable eye shapes to create bright looks that fit every style. Monica offers classic style with a Vera Bradley twist, featuring a softer rectangle eyeshape and curved end piece. The thin temples and colorful fronts create a color story perfect for any Vera Bradley lover. Vera Bradley’s Moon Blooms and Ink Blue prominently wrap the temples, and are paired with coordinating colors on the frame front of crystal blue or black. Libby is a retro-inspired eye shape with a thicker eye rim for a trendier look. Metallic hinge pins on the end pieces add to the flirty style. The frame features a crystal gradient fade while Vera Bradley prints are displayed on the interior temples in Moon Blooms and Ink Blue. All readers come with a coordinating Vera Bradley reader slip case. Find out more about special offers available when ordering the Vera Bradley Readers collection by contacting your McGee Group sales representative. To view the entire collection, visit our website at mcgeegroup.com. For more information about the Vera Bradley®...
Filed in: Eyewear, Industry Info
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Stylish Luxuries from Cruz Eyewear

Stylish Luxuries from Cruz Eyewear

A&A Optical announces the release a new style from Cruz™ eyewear collection: Second Ave. Affordable luxuries designed for the discriminating, modern man. Cruz™ eyewear offers a selection of fine, hand crafted frames which complement any lifestyle and any age. Encompassing a unique mixture of elements in colors, coatings, materials and shapes, Cruz™ eyewear connects with today’s modern man. Artistic Appeal. Bold and sleek Second Ave features a triple laminate frame and modified rectangle shape. The frame is available in black (with white and acetate accent), deep red (with navy and grey accent), navy (with navy, green and brown accent), and tortoise. Size: 53‐17‐140. MARKETING Point of purchase materials include: Cruz™ 12‐piece display, logo plaque, and counter card. Each Cruz™ frame is shipped with a Cruz™ eyewear case. The A&A Optical brand portfolio includes house brands: XXL, Jalapeños, Cruz, Alexander Collection, and New Globe. Licensed brands include: Quiksilver, Roxy, Jimmy Crystal and Pez. For more information, contact A&A Optical at 800‐492‐4465 or visit www.aaopticalco.com.
Filed in: Eyewear
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New Delphine & Devyn From Badgley Mischka

New Delphine & Devyn From Badgley Mischka

Badgley Mischka designs are consistently on the cutting edge of fashion in order to cater to a modern, couture customer. The latest Badgley Mischka eyewear frames capture Badgley Mischka’s exquisite runway and bridal fashions and translate that beauty into eyewear. Delphine and Devyn feature the highest quality products and design elements for two feminine, romantic looks. Delphine is a full acetate frame with a flirty cat eye shape. Spring hinges aid in a more comfortable fit. Double laminated contrasting horn acetates create an eye catching allure, which is accentuated by Swarovski crystal filigree on temples. Delphine is available in Caramel and Ebony. Devyn features a modified oval eyeshape in solid Black or translucent multi-colored Caramel crystal for a modern touch. The custom Italian acetate temples are inspired by Badgley Mischka’s use of hand painted watercolor silk on the runway. Geometric stones in contrasting colors and sizes are set into a metal base on the temple to finish the look. ABOUT BADGLEY MISCHKA Over the past twenty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka label includes: Badgley...
Filed in: Eyewear
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Montblanc Celebrates 90 Years Of Its Iconic Meisterstück

Montblanc Celebrates 90 Years Of Its Iconic Meisterstück

On the occasion of the 90th Anniversary of the legendary Meisterstück, Montblanc’s iconic fountain pen, Marcolin has also created a two-piece limited edition eyewear collection. The timeless elegance and sophistication of the Meisterstück, present in the all the 90th Anniversary Collections of watches, jewellery, writing instruments and leather, is also highlighted in the two eyewear models. The frames pay homage to the finest craftsmanship for which the Maison is renowned and showcase the highest eyewear manufacturing standards. Both the eyeglass and the sunglass models take inspiration from the characteristics that have made the Meisterstück one of the world’s most famous luxury icons. The eyeglasses are defined by a sleek design and rounded contours with polished finishings. The plated rose gold frame features the iconic emblem and signature engravings that emphasize the purity of this classic silhouette. The geometric profiles and the iconic three-rings motif on the temples reveal an understated elegance inspired by the stylistic tradition of the world-famous Meisterstück. The aviator sunglasses feature gold-plated frames with grey, polarized lenses and have been created...
Filed in: Eyewear
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C&E Vision Unveils the Look™ Loyalty Rebate Program

C&E Vision Unveils the Look™ Loyalty Rebate Program

C&E Vision, the largest optical buying group, has just released a money saving rebate program called the Look™ Loyalty Rebate Program to its members. Along with the Look™ Partners which include Aspex Eyewear Group, DeRigo Vision, Eyewear Designs, Rem Eyewear, Ron’s Optical, Rudy Project, Spy Optics & Zeiss Vision Laboratories, C&E Vision now offers members up to 12% additional savings quarterly. This three tier savings program starts members receiving a minimum of a 5% rebate when they meet the Look™ Partners minimum Loyalty sales. David Carneal, Director of Buying Group Relations stated “When we created this program our goal was to provide a savings program that C&E members did not have to wait all year to receive and that was easy to understand. The Look™ Loyalty Rebate Program allows members to save based on their loyalty and growth with the Look™ Partners. With up to 12% savings available this will allow our members to save more than with any other group.” C&E Vision members will be able to view their rebates in the iBank™ system and cash out available funds when it is convenient for them. Additionally, C&E buying group members have access...
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Introducing ClearVision’s PuriTi Titanium Video Series &  the Latest PuriTi Releases

Introducing ClearVision’s PuriTi Titanium Video Series & the Latest PuriTi Releases

Eyewear industry leader ClearVision Optical introduces three new styles to its PuriTi 100% titanium eyewear collection. Coinciding with this release is the fourth installment in the PuriTi video series, PuriTi 100% Titanium Eyewear: The Element of Style, available on ClearVision’s YouTube channel, youtube.com/ClearVisionOptical. PuriTi titanium eyewear provides sleek, modern designs and technologically advanced construction. Each lightweight, handcrafted design is enhanced using an innovative ion plating technique that provides strength and richness in color. PuriTi also provides the hypoallergenic, anti corrosive benefits associated with titanium, available at an attractive opening price point. All PuriTi frames offer integrated spring hinges. The Element of Style video was designed to showcase the style factor of the PuriTi collection, and uses specific key words and images to reinforce this concept. A new image of the PuriTi model is also revealed in the video. New styles include: PuriTi 307: A classic design offering a narrow front shape and very subtle textured temple accent. Available in Brown and Gunmetal Matte. PuriTi 308: A classic yet softer eye shape complemented by thin,...
Filed in: Eyewear, Technology
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Modern Meets Retro With The Latest Argyleculture Eyewear Frames

Modern Meets Retro With The Latest Argyleculture Eyewear Frames

Masculine modern styles meet retro sensibility in the latest collection from Argyleculture. Sonny, Porter and Fletcher are on trend for the most recent menswear styles. Porter is a modified rectangle, semi rimless frame inspired by men’s accessories. Translucent acetate temple tips, metal frame front and spring hinges create a lightweight easy-to-wear style. Porter is available in Black and Brown with temples that combine translucent and opaque acetates in subtle masculine, contrasting colors. Sonny features a full acetate frame in a modern retro, wearable shape. Metal temple decor is reminiscent of the Argyleculture logo. Inspired by that latest trends in menswear the horned acetate has hints of color to add warmth and style, with spring hinges to assist in a more comfortable fit. Sonny is available in Brown and Black. Fletcher is a deep rectangle eye shape with curved end piece. A brushed matte metal frame front pairs perfectly with stylish acetate temples. A unique lamination process adds a pop of contrasting color to the bottom of the temple for a fashion forward edge. Fletcher is available in black with sage green, and brown with smoke blue temple accents. www.mcgeegroup.com...
Filed in: Eyewear
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The Aspen by Seraphin Emanates Elegance

The Aspen by Seraphin Emanates Elegance

Seraphin introduces an unforgettable sophisticated titanium cat eye style. The Aspen Designed with elegance and simplicity in mind, Seraphin debuts the Aspen. With the delicate use of Japanese titanium, the Aspen embodies the long-established cat eye shape with updated intricacy. Offered in four rich hues of black, white, burgundy and blue, this feminine style demands remembrance. Marketing Seraphin Eyewear counter cards, logo blocks, and large window banners are available upon request. Contact Info For additional information contact Seraphin Eyewear. 888.560.1060 www.seraphineyewear.com
Filed in: Eyewear
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Blackfin Style For A Truly Magnetic Look

Blackfin Style For A Truly Magnetic Look

The name says it all for this new sunglass model for women from the Blackfin Zero EDGE range. Model BF715 MAGNETIC perfectly encapsulates the very essence of this 100% Italian, titanium eyewear brand: style, design, research and innovation. The slim-line front frames the lenses that are the real stars of the show. The angular curves of the front stand in contrast to the taut arc that divides the massive lenses into two hemispheres each featuring a different mirror-finish. A design that is as bold as it is stylish, that attracts attention but without ostentation. “A magnetic contrast of lines and colours”, as designer Corrado Rosson defines it, yet designed for maximum lightness and comfort. The huge lenses ensure perfect all-round vision and sun-protection. The super-strong flexible beta-titanium frame has screw-free ATOM ZERO flexi-joints and patented Swordfish temple-tips that can be shortened at will for a perfect fit. Weighing in at a total of only 17.2g this is truly a triumph of design. Blackfin Zero EDGE MAGNETIC expresses all its personality in its three versions: opaque purple with multilayer purple/midnight blue mirrored lenses, opaque black with silver black/lemon...
Filed in: Eyewear
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Lulu Guinness Brings Sexy Back With Signature Cat Eye Sunwear For 2015

Lulu Guinness Brings Sexy Back With Signature Cat Eye Sunwear For 2015

Tura Inc., the inventor of fashion eyewear in 1938, debuts the 2015 sunwear styles from its glamorous Lulu Guinness line, with four bold cat eye models for women. These new styles feature hundreds of dazzling crystals, enameling, and custom iconic prints from the designer’s handbag collection. Starting now, retailers who pre-order the new sunwear styles and take delivery before year-end will receive special promotional pricing. “These designs perfectly marry retro styling in the front with modern influences and luxurious details.” says Crystal Throneburg, Product Manager for the Lulu Guinness collection. “They are refined yet daring, commercial yet collectible, and luxurious but still affordable.” The Lulu Guinness sunwear collection will quickly become the ultimate chic woman’s accessory. Must-Have Glamour: Style L122 Lulu Guinness continues to redefine the meaning of glamour with the debut of this daring women’s sunwear frame. Her iconic retro cat eye shape is modernized through a sharp square profile. Countless dazzling crystals adorn the sides of the frame front bevel and temples. An innovative inlay technique often seen in costume jewelry is used to hand set the crystals,...
Filed in: Eyewear
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Eastern States Eyewear Introduces Five New Styles In Chantal Thomass

Eastern States Eyewear Introduces Five New Styles In Chantal Thomass

Eastern States Eyewear is proud to introduce five additional optical styles in Chantal Thomass. Noted throughout Paris for its feminine, sexy lingerie – the eyewear utilizes the identifiable features of the brand to influence its design. The flowing contours of the acetate temples are a nod to the feminine shape and silhouette. Bow ties, a theme seen throughout the brand, are often used as a subtle accent in various areas of the frame. The acetate colors demonstrate the brocade and animal print patterns seen throughout the Chantal Thomass portfolio. The upswept cat-eyes and modified rectangular shapes are a nod to the brand’s vintage influences while still graced with a modern twist. “Chantal Thomass’ brand characteristics translate incredibly naturally to fashion eyewear,” explains Jason Shyer, ESE Managing Director. “a great example of this is in coloration – brocade and animal patterns are a wonderful fit for acetate as they are incredibly feminine and head turning yet quite salable.” For additional information contact Eastern States Eyewear (800) 645-3710; web site www.eseyewear.com
Filed in: Eyewear
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Brendel Brings Edgy Architectural Spirit To 2015 Women’s Sunwear Collection

Brendel Brings Edgy Architectural Spirit To 2015 Women’s Sunwear Collection

Tura Inc., the inventor of fashion eyewear in 1938, debuts the 2015 women’s sunwear styles from Brendel. The eye-catching frames include edgy geometric shapes, color blocking and fades, bold prints, custom acetate, Italian zyl, and cast metal décor. Starting now, retailers who pre-order the new sunwear styles and take delivery before year-end will receive special promotional pricing. “These striking models are part of the new direction for the Brendel brand, with a focus on reaching the trend-setting, self-assured woman who is influenced by the sophisticated European runway shows,” says Jelena Halliburton, Product Manager for the Brendel collection. “While European and dramatic in spirit, the rich jewel tones and fit will appeal to an American consumer.” These new progressive-friendly sun wear designs are a fantastic value for the fashion-forward woman. Worldly Prints for the Petite Woman: Style 916001 This style was crafted for the petite woman who wants to get noticed. It features a deep modern transparent front shape, juxtaposed with acetate custom laminated print temples. The cast crescent moon temple caped with a discreet logo adds to the luxurious feel of this model....
Filed in: Eyewear, Sunwear
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New Styles For XOXO October Optical Collection

New Styles For XOXO October Optical Collection

Fashionable favorites and modern classics are featured in the XOXO October Optical collection. Bright pops of color and textures are featured on best selling frames that are perfect for the modern “it girl”! An updated color on our best-selling shape! Frenzy’s uplifted rectangular shape is accentuated by her full rim metal frame front and molded end peice. A waved metallic logo compliments the HD watercolor print on the temples. Frenzy is available in Black Orchid and Brown Aqua. Luxe is a modern take on a retro classic. A rounded cat eye shape is perfectly paired with a uniquely patterned acetate that creates a layered lacey look. Crystals embellish the end piece and eye rim. Luxe is available in Wine, Sapphire and Black. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group...
Filed in: Eyewear
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