Archive by Author

Your Practice Is Unique: Differentiate By Promoting Your Specialty

Your Practice Is Unique: Differentiate By Promoting Your Specialty

During a recent interview, Dr. David Kading, co-founder of Optometric Insights, a career coaching organization for optometry students and expert in private practice, commented that the future of optometry lies in specialization. “By specializing, optometrists can set themselves apart and open themselves to greater opportunities in patient care.” Whether your specialty is contact lenses, pediatric eye care, glaucoma or vision therapy, or you have multiple sub-specialties within your Practice, you need to get the word out about it in order to really establish your reputation as an expert in that market. Here are five ways to market your Practice specialties so that they will distinguish your Practice from the competition. 1) Big and bold on your Practice homepage: Your areas of specialty should be displayed loud and clear to anyone that lands on your homepage. Also include pronounced links to additional information about the topic either on or off site. One of EyeCarePro’s clients, Eye Services of Jackson, features Lasik on their homepage, have a look here: EyeServicesofJackson.com. 2) Make it part of your Practice biography: Anytime you have an opportunity to write a description...
0
Optometrist Prespective by Harvey Yamamoto, OD

Optometrist Prespective by Harvey Yamamoto, OD

I’m a huge fan of remodeling one’s office very 3-5 years. Anyone can swing a paint brush or roller for beginners. A new coat of paint can spruce up the old walls. Two years ago my staff talked me into remodeling the office. I listened to their plans and upon hearing their complete makeover – I honestly balked at the idea. They wanted to retile the waiting room for starters. Then take out the flooring in 3 exam rooms and the kitchen. What? Are they nuts? The expense of installing wood flooring was more than what I had budgeted for. What they did not know was that I knew we had been laying one tile floor on top of one another for the past 3 upgrades. Our floors were high enough which made this project a major one to tackle. The staff then volunteered their husbands to do the work at night after their work was done. They would work for $10/hr. Hey, I couldn’t resist. My wife and I went shopping and purchased a large truckload of tiles, grouting, wood flooring materials, tools, etc. The boys came after work on day #1 and began to chisel out the flooring in the waiting room. Hours later, very little progress was being made. I went home and brought back a small air operated flooring...
Filed in: Editorial
0
Think About Your Eyes Initiative Announces Chemistrie Eyewear as Latest Industry Partner

Think About Your Eyes Initiative Announces Chemistrie Eyewear as Latest Industry Partner

Chemistrie Eyewear, a provider of frame and accessory products for independent optical retailers, is the latest industry partner to join Think About Your Eyes, a public eye health initiative sponsored by a non-profit organization under The Vision Council. The company joins the campaign to bring national awareness to the importance of vision health and comprehensive annual eye exams. “Chemistrie Eyewear believes it’s an absolute necessity to ensure people across our nation understand the importance of proper vision care and the impact annual comprehensive eye exams have on our overall health,” said Joe Zewe, president and CEO of Chemistrie Eyewear. “The Think About Your Eyes campaign is an important initiative to continue to grow our industry and ensure we are providing as many people as possible with quality eye care and vision correction products to fit their individual needs.” “We continue to see more and more examples of the benefits from preventative eye care and how annual visits to eyecare professionals can not only save one’s vision but also his or her life,” said Ed Greene, chief executive officer of The Vision Council. “The importance of early detection through...
Filed in: Eyewear
0
Essilor Awarded Good Housekeeping Seal for Second Year

Essilor Awarded Good Housekeeping Seal for Second Year

For the second year in a row, Essilor of America, the nation’s leading manufacturer of optical lenses, has earned the esteemed Good Housekeeping Seal for the entire Crizal® No-Glare lens product portfolio. Evaluated by the Good Housekeeping Research Institute, the Seal emblem offers additional credibility to the performance of the Crizal brand. “Receiving the Good Housekeeping Seal for a second year in a row is a testament to Essilor’s ambition to excel as an industry innovator, providing products that meet and exceed patients’ visual needs,” said Lauri Crawford, senior vice president of marketing, Essilor of America. “We’re proud to be recognized with such an honor that brings patients an even greater awareness of the high quality of Crizal lenses and provides eyecare professionals with confidence that they are recommending the best products for their patients’ vision.” The Good Housekeeping Seal has been reassuring consumers about their product-purchasing decisions for more than 100 years, and research has shown an impact of the Seal on consumer buying behaviors: 9 out of 10 consumers are aware of the Seal 89% would feel more comfortable buying a product they are...
0
Internet Marketing Trends You Need to Know About

Internet Marketing Trends You Need to Know About

A 2014 Key Internet Trends Report that came out in May gives a powerful message about online marketing. The report was presented at the esteemed Code Conference by Mary Meeker, a highly respected partner in the Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers which produces this report annually. The report covered a lot of ground but a few key points were particularly relevant to ODs including the following stats (statistics gathered with help from our friends at The Optical Vision Site: First, a few facts related to Internet and device usage: The fastest growth in device usage has been in tablets and mobile data traffic. Tablet units increased 52% in 2013 to over 80 million – this growth is faster than PC growth ever was. Mobile traffic has grown over 80% from 2012 to 2013. Mobile traffic now accounts for 25% of ALL web usage. Internet advertising rose 16% and Mobile Internet advertising rose almost 50% in 2013. People spend 20% of their media time on their mobile devices. Facebook leads social traffic referrals with 21%. Photo sharing is up 50% over 2013 in the first 6 months of this year. Smartphone subscribers are growing at a 20% annual growth. Social...
0
Essilor Celebrates 23rd Anniversary of the Varilux Optometry Student Bowl

Essilor Celebrates 23rd Anniversary of the Varilux Optometry Student Bowl

Essilor of America, the nation’s leading manufacturer of optical lenses, once again pulled out all of the stops to celebrate the 23rd anniversary of the ever-popular Varilux Optometry Student Bowl™, held at this year’s Optometry’s Meeting in Philadelphia, Penn. Contestants, students from all schools and colleges of optometry, answered optometry-related questions while their fellow classmates energetically cheered them on wearing war paint, school colors and displaying brightly-colored banners. The stakes were high. In addition to bragging rights, the winning school, Southern California College of Optometry, took home $1,000 and the coveted crystal trophy. Second and third place winners, Michigan College of Optometry at Ferris University and Indiana University, received $750 and $500, respectively. The winning question, What is the amount and direction of prism induced when looking through a point 7 mm below the optical center of -6.50 -1.00 x 180? A. 5.25 Δ base down, was correctly answered by David Nguyen. This year’s competition drew well over 1,500 students, practitioners and staff. Last year’s Spirit Award winner, State University of New York College of Optometry,...
0
Varilux Progressive Lens Inventor Honored for his Contribution to Vision Health

Varilux Progressive Lens Inventor Honored for his Contribution to Vision Health

Bernard Maitenaz, inventor of the progressive lens and Chairman and CEO of Essilor from 1980-1991, was presented with the prestigious Apollo Award at this year’s 117th Annual American Optometric Association (AOA) Congress. The Apollo Award honors individuals or organizations for distinguished service to the visual welfare of the public. This year’s award not only pays tribute to Maitenaz but also to the groundbreaking nature of the innovation behind progressive lenses – both today and in the past. In 1959, following eight years of research, Maitenaz, a young mechanical engineer at Essilor in France, created Varilux®, the world’s first progressive lens. Since then Varilux lenses have gone on to set the standard of visual comfort for people with presbyopia by providing seamless vision at all distances. Presbyopia is the most widespread vision problem in the world – affecting everyone over the age of 45 regardless of location, health or economic circumstance; yet more than 50 percent of people with presbyopia across the world do not benefit from glasses or adequate correction. By 2020, it’s estimated that 2.3 billion people will have presbyopia. In 2012, in its continued mission...
Lily Allen Wearing Fendi Sunglasses While Walking In London

Lily Allen Wearing Fendi Sunglasses While Walking In London

Lily Allen wearing Fendi color-block sunglasses (FF 0025/S) while walking in London on June 16th Style: FF 0025/S Availability: Select high end optical retailers nationwide Credits: courtesy of Fendi  
Not Just Any Kiss, A Valentino Kiss

Not Just Any Kiss, A Valentino Kiss

The style of the season. Acetate sunglasses with a highly recognizable shape that resembles a kiss. Not just any kiss a Valentino kiss….. VALENTINO KISS A unique curvy silhouette underlined by a metal line running along the front. Two mini-studs encrusted emphasize the rockstud touch of the style. The Valentino logo is printed in gold on the left temple. The style comes in different colors: scarlet, rubin, valentino red, black, black/red and vintage havana/black. For more information visit www.marchon.com
Filed in: Eyewear
Google Traffic Can Speak Volumes About Your Online Strategy

Google Traffic Can Speak Volumes About Your Online Strategy

Do you track what percentage of your website traffic comes from Google? More importantly, have you ever considered what valuable insight you can glean from this data? Many website owners don’t realize that the percentage of overall website traffic coming from Google can give you an instantaneous measure of what you are doing right and what you are doing wrong with your online marketing strategy. The bottom line is that when it comes to Google Traffic, it is critical to strive for balance. Too much or too little traffic from this one source means that you need to adjust your strategy. Let’s explain by way of an example. First let’s take a Practice that gets 100 visits to its’ site, only 10 of which are from Google. It is pretty obvious that the rankings for this Practice are terrible and that potential patients can’t find them via search engine – so they need to focus on some serious SEO improvements. Now say that there is a Practice that gets 100 visits to its’ site, 90 of which are visitors from a Google search. Practices that have too high a percentage of Google traffic are not getting enough direct traffic (traffic driven to the website...
A Bold Take on Modern Masculinity

A Bold Take on Modern Masculinity

Demonstrating a noteworthy tribute to masculine boldness, Seraphin Eyewear introduces the Lincoln. With its daring take on traditional men’s styled frames, a solid representation of bravery emulates throughout the Lincoln. Designed with a larger prominent face in mind, the Lincoln embodies modern masculinity with declared confidence. This notable appearance is carefully revealed in handcrafted Italian acetate in four traditional pattern options of Midnight Fade/Midnight, Blue Demi, Olive Demi, and Honey Tortoise. This distinguished frame gets a modern twist with its three-dimensional silver diamond-shaped rivets, giving depth and visual intrigue to the peaks of the Lincoln. About the Lincoln Seraphin continues its reputation of providing classic quintessential style by introducing the Lincoln. With dynamic neutrals in four traditional color schemes, this broad conventional square shape of Italian acetate strategically embraces any larger face. Accented with chrome embellishments, the Lincoln exemplifies the intellectual aura behind the frame. Philosophy “I designed the Lincoln based off a previous Seraphin best seller, The Washington. Due to the recent progression in popularity...
Filed in: Industry Info
Lucky Winner Will Enjoy Trip for Two to NASCAR Season Finale in Miami, Meet-and-Greet With Team WX Drivers and Much More

Lucky Winner Will Enjoy Trip for Two to NASCAR Season Finale in Miami, Meet-and-Greet With Team WX Drivers and Much More

Performance eyewear innovator Wiley X, Inc. has launched its Ultimate Race Fan Sweepstakes, offering an expense-paid trip for two to the NASCAR season finale November 16, 2014 at Homestead-Miami Speedway, along with a carload of other cool prizes and perks sure to thrill any serious racing enthusiast. The contest is open to all legal residents of the 50 United States and the District of Columbia 18 years of age and older. Entering couldn’t be easier — just visit Wiley X’s Facebook page at www.facebook.com/wileyxeyewear before 11:59 pm on July 2, 2014 and fill out the online entry form. Racing fans can also enter by mail by filling out a 3”X5” card with their full name, email address and phone number and mailing it to Ultimate Race Fan Sweepstakes, 5331 SW Macadam Ave. #348, Portland, OR 97239. Entries must be postmarked by July 2, 2014 and received by July 15, 2014. One lucky Grand Prize winner will receive a Prize Package that includes round trip airfare for two from anywhere within the continental U.S., two nights accommodations, ground transportation from airport to hotel and hotel to speedway, two race passes for the weekend, a special race bag with Wiley X eyewear, hat,...
Filed in: Eyewear
L’Amy America’s Columbia Eyewear Enhances Tween Collection

L’Amy America’s Columbia Eyewear Enhances Tween Collection

L’Amy America, a division of global eyewear group TWC-L’Amy, announces the worldwide launch of two new tweener ophthalmic models, with metals featuring Columbia’s exclusive 180°™ hinge system, just in time for the back-to-school sell-in season. The new additions, to the now 11 model Columbia Tweener collection, are combination metal models, “Eagle Rock and Red Cliff.” The metals provide two distinct size options, with distinctive shapes, and Gripol™ rubberized temple stems for stability on face and super soft touch against the skin. The two new metal models are equipped with Columbia’s 180°™ hinge technology which allows the temple to completely “flatten out” into a position of 180° from the frame front. “The durable and flexible hinge system allows the frame to suffer the physical abuses inherent in an active Tween’s outdoor lifestyle. Furthermore, for Tweens experiencing growth spurts, these Monel metal frames accommodate heads of all shapes and sizes, and will resist corrosion due to skin acidity brought on by hormonal changes,” said Worldwide Business Unit Manager Connie Reiss. Function aside, the new series offers options in both conservative and...
Filed in: Eyewear
Bright Eyewear Perfect for Summer The latest in Vera Bradley Ladies from The McGee Group

Bright Eyewear Perfect for Summer The latest in Vera Bradley Ladies from The McGee Group

The old and new come together in bold new color combinations for the perfect summer eyewear collection! The newest frames from the Vera Bradley Ladies collection offer classic and trendy looks in Vera Bradley latest colors. Jasmine, Blake, Marissa and Greta offer four sunny looks for summer that are perfect for any woman who loves Vera Bradley. A Vera Bradley classic returns in new colors! Jasmine features a modern rectangular eyeshape with a combination of solid and crystal acetates. The CNC basket weave texture on the exterior temples is offset with recessed Swarovski stones. With Clementine and Flower Shower on the interior temples, Jasmine offers a bold retro look for any fashion forward woman. Blake is a petite fit acetate frame with a sweet rounded eyeshape. The milky tortoise and solid black fronts lead to temples featuring the latest Vera Bradley patterns. The streamlined design offers a classic look, and spring hinges ensure a comfortable fit. Blake is available in Blue Bayou and Flower Shower. Marissa features a rectangular flat metal front in black and burgundy for a bold statement frame. Acetate temples feature Vera Bradley’s Blue Bayou and Petal Paisley, while spring...
Filed in: Eyewear
L’amy America’s Columbia Eyewear Introduces Summer 2014 Ophthalmics

L’amy America’s Columbia Eyewear Introduces Summer 2014 Ophthalmics

L’Amy America’s Columbia Eyewear, an industry leader in outdoor ophthalmic design, announces the worldwide launch of 6 new models for the Summer, with design options in stainless steel or titanium. Bitterroot and Brundage are 2 new easy-wearing, traditional rectangles with slight sport attitude made of stainless steel which is durable, and has a soft-brushed finish with subtle two-color temple detail—the ultimate “daily commute” frame for more conservative tastes. Two new titanium models, Sheridan Mountain and Spencer Peak are constructed of 100% pure titanium for superior strength, lightest-weight comfort, hypo-allergenic and anti-corrosive properties that will stand up to mother nature and father time. In addition, each model features Columbia’s exclusive “Gripol” rubberized temple sleeves that provide extra grip and stability during activity. “This versatile titanium series provides superior functionality by combining casual, easy-to-wear styling with high-performance frame materials that promote an easy office-to-outdoor adventure transition” said Worldwide Brand Manager Connie Reiss. For the first time, we’ve combined an H90 frame front with stainless steel...
Filed in: Eyewear
© 2014 C&E Vision's Industry News Feed. All rights reserved.
Service Provided By CandE Vision Services.