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Juicy Couture Fall/Winter 2014/2015 Eyewear Collection

Juicy Couture Fall/Winter 2014/2015 Eyewear Collection

CAT EYE SUNGLASSES Mod. JU 568/S These sun-ready acetate shades in a cat-eye shape feature a Juicy script metal logo on the left temple and the “JC” metal logo on the right temple-tip. The gradient lenses complete this style, for an effortlessly glam look. The color palette includes black with black temples, which unexpectedly change their color to pink when exposed to UV light, as well as havana with animal print temples and shaded brown lenses. Mod. JU 140 These bright and cheery optical frames in slim metal have an effortless LA-style about them, underlined by the cool tones of black, blue, red and brown. Metal studs on the temples and front frame emphasize the fashionable rectangular shape for a chic look. The Juicy Couture logo is engraved at the temple. ABOUT JUICY COUTURE: Juicy Couture is a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the every day, and delivers an element of surprise in all of its designs. The global phenomenon is identified as a casual luxury brand, offering apparel in the categories of women, girls...
Filed in: Eyewear
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Revolution Eyewear Features RCF205 With Carbon Fiber Temples

Revolution Eyewear Features RCF205 With Carbon Fiber Temples

Revolution Eyewear continues to raise the bar once again with 6 new styles equipped with Carbon Fiber Temples. With the strength of metal and the weight of well, AIR, these almost weightless styles will surely fly off your boards! The temples have rubber tips for a comfortable grip. Carbon Fiber is a perfect fusion of technology and design. Along with our Patented Bottom Mounted Clip-ons and our built in magnet embodiment this is truly a WIN WIN design, says C.E.O Gary Martin. Exquisite colors include: Tortoise, Translucent Brown, Dark Tortoise Purple, Blue and Black, in sizes from 47-55. Featured is the RCF205 Brown, size 53-16-138. Please call to make an appointment to see this amazing new release at 800-986-0010 or visit www.revolutioneyewear.com
Filed in: Eyewear
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John John Florence Stays Happy At Spy

John John Florence Stays Happy At Spy

SPY® is happy to announce John John Florence—one of the most exciting names in surfing—will continue to carry the torch for SPY after signing a multi-year deal. “John John has been a part of SPY’s happy family for a decade already, so we couldn’t be happier that we get to continue working with such a rad and influential athlete,” says Devon Howard, SPY marketing director. “Like John John’s career the past few years, SPY too has blown things up a bit thanks in part to our revolutionary Happy Lens™ and the fun, disruptiveness surrounding it.” Capturing attention since he first contended with Pipeline at the age of seven, Florence has transitioned from childhood prodigy to seasoned vet at age 21—becoming the youngest Triple Crown of Surfing champion in history, claiming an ASP world tour win and the ASP Rookie of the Year title in 2012, as well as ASP Maneuver of the Year in 2013. Recently finishing equal third in the Billabong Pro Tahiti, Florence’s run saw him score ten nine-point rides and a perfect ten, cementing his status as a world-class surfer. Releasing a series of secretive video parts that shook the surf world, John John will follow up acclaimed shorts...
Filed in: Eyewear
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Safilo Announces A Strategic Product Partnership Agreement With Kering Until 2020

Safilo Announces A Strategic Product Partnership Agreement With Kering Until 2020

Safilo, in coordination with Kering, announces their agreement to evolve their longstanding successful Eyewear partnership of 20 years, in the context of Kering’s decision to internalize most of its Eyewear business, leveraging Safilo’s unique craftsmanship capabilities in Eyewear product development, high quality Italian manufacturing and supply. Safilo Group, the fully integrated Italian Eyewear creator and worldwide distributor of quality and trust, has decided with Kering to anticipate the conclusion of its current Gucci license agreement by two years to December 2016, to develop a strategic product partnership agreement for four years until December 2020, and award to Safilo a compensation of 90MM Euros, to be paid in three installments over the next four years starting at closing. Signing of long-form agreements is expected by the end of the year. This new partnership includes product development, manufacturing and supply, and may be renewed by mutual consent at terms to be agreed. “We are satisfied with furthering our partnership in a way that leverages the heart of Safilo’s strengths in Eyewear product excellence”, commented Luisa Delgado, CEO of Safilo Group. “We...
Filed in: Eyewear, Industry Info
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Puma Optical Collection September 2014

Puma Optical Collection September 2014

PUMA drives the high emotion of sport into every product it creates. Joy, confidence and determination inspire a functional design while on-trend shapes, graphics and color directions complete the look. The new PUMA optical collection inspires the wearer to be stronger, better and faster. New PUMA unisex optical frames grab the energy of the brand and run with street and graffiti art-inspired graphics in geometric and lettered logo expressions. Made for action-driven guys and girls, these frames are made to complement a dynamic lifestyle whether on the track or on the town. Each frame encompasses a protective eyewear system complete with superior anti-slip features and a flexible frame structure. This latest PUMA collection also features the innovative eyewear material – Ultem – which boasts both lightness and durability. PU15439 This unisex PUMA look is defined by an animated, all-over polka dot print on the temples. The youthful silhouette sits lightly and is perfect for small faces. Fashionable styling is complemented by top functionality including light, flexible composition and PUMA’s built-in ‘anti-worry system’ which guards against frame slippage. Colors Black Brown Navy...
Filed in: Eyewear
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Safilo Celebrates Its 80th Annivarsary With New Limited Edition Sunglasses Inspired By Those of “Peggy Guggenheim” And With An  Exclusive Event

Safilo Celebrates Its 80th Annivarsary With New Limited Edition Sunglasses Inspired By Those of “Peggy Guggenheim” And With An Exclusive Event

Safilo celebrates its 80th anniversary by launching a new limited edition inspired by the legendary glasses once worn by Peggy Guggenheim (1898-1979), renowned collector of 20th century European avant-garde art, who discovered some of the greatest American artists of her time. These Surrealist-inspired glasses are a new take on the celebrated model created for Peggy by American artist and friend Edward Melcarth. Safilo had already drawn inspiration from these eccentric sunglasses in 1994, when it first produced and distributed its Peggy Guggenheim model, which was on sale at the museum’s shops. For this special anniversary, Safilo is launching a unique, limited edition model, which will be on sale solely at the Peggy Guggenheim Collection in Venice. Moreover, an exclusive event, Safilo’s 80th anniversary celebration, will be held in the museum’s gardens on September 4, 2014. The revisited sunglasses stay close to the original design, giving them a more contemporary look, with their iconic blue butterfly-eye acetate frame comes with tone-on-tone mirrored lenses, with contrasting profiles in shades of brown, endowing them with romantic evocations of reflections on the Venetian lagoon. Many...
Filed in: Eyewear
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Crizal Prevencia Kids No-Glare Lenses Now Available On VSP Formulary

Crizal Prevencia Kids No-Glare Lenses Now Available On VSP Formulary

Just in time for the back-to-school season, Essilor’s groundbreaking Crizal® Prevencia™ Kids No-Glare lenses are now available on managed vision care plans offered by VSP. Crizal Prevencia Kids are the first No-Glare lens specially designed for children to selectively block harmful blue light and UV while allowing beneficial light to reach their eyes. Some light is, of course, necessary for children’s vision. Blue-turquoise light helps kids see more clearly, regulates their sleep cycles and supports healthy memory, mood and brain functions. This makes the selective filtering protection of Crizal Prevencia Kids No-Glare lenses essential. “Children are more vulnerable to the dangers of light, and at home and school, kids are exposed to more blue light from television, computers, video games and digital devices than ever before,” said Howard Purcell, O.D., F.A.A.O., Dipl., and senior vice president of customer development, Essilor of America. “We’ve worked closely with managed care providers to enhance children’s access to the Crizal Prevencia Kids technology, because we recognize how important this superior protection is for the healthy development of their eyesight,...
Filed in: Ophthalmic Lenses
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Charmant Celebrates 20 Years Of Aristar Eyewear

Charmant Celebrates 20 Years Of Aristar Eyewear

Charmant Group, known for producing top-quality eyewear, celebrates the 20th anniversary of the launch of their ARISTAR collection this September. Launched September 1, 1994, ARISTAR provides wearers with high-quality, stylish frames at exceptional prices. The name ARISTAR is a portmanteau of the words “A Rising Star,” which became a very accurate descriptor for the collection that now boasts high market penetration and popularity among a variety of wearers. “We are very excited to celebrate the 20th anniversary of this esteemed collection,” states Director of Product and Marketing, Dee Berghuys. “ARISTAR has solidified its place in the market over the last two decades, and with the expansion of the collection to now include stainless steel styles, we expect to enjoy even more success with this collection in the future.” ARISTAR offers high-quality, fashionable eyewear at exceptional pricing to men, women and teens. Styles range from metal, stainless steel and memory metals, to plastics. For more information visit www.Charmant.com/us
Filed in: Eyewear
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Miley Cyrus is wearing sunglasses by Safilo – Peggy Guggenheim Collection

Miley Cyrus is wearing sunglasses by Safilo – Peggy Guggenheim Collection

Miley Cyrus wearing Safilo – Peggy Guggenheim Collection sunglasses while out and about in LA on August 25th Style: Safilo – Peggy Guggenheim Collection Credit: Olycom
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Carrera And Jimmy Choo Launch Capsule Men’s Eyewear Collection

Carrera And Jimmy Choo Launch Capsule Men’s Eyewear Collection

Carrera and Jimmy Choo are pleased to announce the launch of an exclusive capsule collection of Carrera by Jimmy Choo sunglasses for Men, following the success of the Carrera by Jimmy Choo Women’s capsule collection of sunglasses launched last year. This marks Jimmy Choo’s first foray into the Men’s eyewear category expanding their existing offering of Men’s shoes, bags and small leather goods. The collection will blend the eyewear expertise and passionate attitude of Carrera with the innate confidence, effortless attitude and overtly masculine style expressed by the Jimmy Choo man in a range of unique and eye catching styles featuring signatures of the Jimmy Choo Men’s collection. Carrera’s latest best-seller, the Carrera 6000, with its distinctive shaped temples, will be presented in three finishes, combining high performance in a fashion forward aesthetic. The extraordinary work in Optyl material allows the use of silks which are injected into the sunglasses, featuring contrasting colors, camouflage prints with hidden burlesque silhouettes, sophisticated details and a rebellious sense of humor. The Carrera by Jimmy Choo sunglasses capsule collection will also be featured...
Filed in: Eyewear
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Discover 4 ways to improve your Practice site by analyzing your Average Pages Per Visit

Discover 4 ways to improve your Practice site by analyzing your Average Pages Per Visit

Google Analytics gives you lots of data about your website traffic, but very little useful information. One important data point it does provide is “Average Pages Per Visit”, which is an indicator of how engaging your website is. Now, let’s provide some information about that number. Without question, if that number is too low… below two pages per visit, the chances are that something is wrong with the content of your website or your web traffic may not be attracting its target audience. Our analysis of over 1000 optometric websites found that Practices with less than 2 pages per visit often had other negative traffic factors such a low time on site or a very high bounce rate. In short, visitors just aren’t finding what they’re looking for on your site, so they leave. To fix the problem, consider these four factors: 1) Take an objective look at your website, or, better yet, contact your website support and ask for their ideas on how to make your website more appealing and easy to read. 2) The top information that visitors look for on a website is: doctor info, location/directions, hours, and insurance information. Make sure those items can be easily...
Filed in: Marketing, Technology
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Wiley X®-Sponsored Joey Logano Drives #22 Team Penske Ford To Nascar Sprint Cup Victory At Bristol Motor Speedway

Wiley X®-Sponsored Joey Logano Drives #22 Team Penske Ford To Nascar Sprint Cup Victory At Bristol Motor Speedway

Wiley X® sponsored racer Joey Logano put another notch on what has been undoubtedly his strongest NASCAR season, driving his #22 Team Penske Ford to the checkered flag at Saturday night’s race at Bristol Motor Speedway, a challenging track that bills itself as the “world’s fastest half-mile.” Logano surged past Matt Kenseth (also a Team Wiley X driver) with 44 laps to go and held off challenges from second-place finisher (and Penske teammate) Brad Keselowski and Kenseth, who eventually finished third. The 24-year-old budding superstar earned a slew of significant milestones on this night. The win marked Logano’s first victory at Bristol Motor Speedway, his third victory of the 2014 season, and the first time he has won more than one race in a season. The 2014 campaign has been so successful for Logano; he has already doubled his career victory total this year. Here’s another impressive statistic for the youngster’s meteoric rise — he is currently tied for the season lead in wins and has as many victories in 24 races as he had in 183 prior races entering 2014. Perhaps even more importantly, Logano has served notice to competitors and racing fans worldwide that he will...
Filed in: Eyewear, Industry Info
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C&E Vision to Hold Members Only Brunch at Vision Expo West 2014 in Las Vegas

C&E Vision to Hold Members Only Brunch at Vision Expo West 2014 in Las Vegas

C&E Vision Buying Group is holding its first “Members Only Brunch” at the Sands Expo Center, Las Vegas Nevada during International Vision Expo West 2014. The Members Only brunch will be held on Thursday, September 18, 2014 from 9am to 11am PST at the Club Vision lounge provided by the International Vision Expo Team. Members of C&E Vision, Arizona Optometric Association, Maryland Optometric Association, New Jersey Society of Optometric Physicians and Pennsylvania Optometric Association will enjoy a variety of complimentary food and beverages to help start their day while learning about the exciting Show Specials offered by C&E Vision during the show. David Carneal, Director of Buying Group Relations for C&E Vision stated “For years we have been attending the International Vision Expo events as an exhibitor but in recent years we have wanted to do more for our membership base. We want to show our members our appreciation for their years of loyalty and business by giving them a bit more while at the show.” C&E Vision also provides its members free exhibit hall passes, discounts on continuing education courses, and access to Club Vision during show hours in addition...
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Boss Eyewear Fall/Winter 2014/2015 Collection

Boss Eyewear Fall/Winter 2014/2015 Collection

BOSS Fall/Winter 2014/2015 eyewear collection presents an innovative combination of materials, underlining the sophisticated and contemporary personality of the collection. The men’s collection smartly combines functionality with esthetics. The sunglasses and optical frames are a blend of cutting-edge technologies with fashion-forward design inspirations. A micro-steel insert at the end of the temple tips is the new detail of the collection. THE LASER WOOD EFFECT Styles: BOSS 0635/S, BOSS 0641, BOSS 0636/S and BOSS 0642 These acetate, square-shaped sunglasses and optical frames are embellished by a laser wood effect on the external part of the temples, enhancing the natural hues of spotted havana, green, black and blue. SPORTY & ELEGANT Styles: BOSS 0637/S and BOSS 0643 A new structure mixing carbon fiber, steel and rubber is the key to the extreme lightness and flexibility of these sunglasses and optical frame. The understated tones of black, gray, havana and blue are paired by full color or flash mirror lenses which add a contemporary note to these models. THE LIGHTNESS EXPERIENCE Style: BOSS 0633/S Lightness and the focus on essentiality are conveyed by the acetate sunglasses...
Filed in: Eyewear
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Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

In the optical industry ECPs typically order their patients frames from one vendor and then have a second vendor cut the lenses and insert them into the frames. Marchon and VSPOne Optics equated the current system to having to go to one place for a burger and another for the bun. The concept of being able to order a frame with lenses from one vendor becomes realty with the launch of Marchon Direct. Marchon Direct saves staff time. Most optical staff are still making two or three phone calls to the frame vendor, the lab and then following up with more phone calls, for each and every patient. Marchon Direct frees up staff to manage the ECP’s business, instead of vendors. Marchon Direct offer optical owners savings in three ways: 30% off Unity lenses, free shipping and ECP’s keep their best- sellers displayed. When best-selling frames have been removed and sent to a lab, ECP’s run the risk of the next patient finding the frame selection weak and walking out to purchase their eyewear elsewhere. Marchon Direct represents all four VSP Global lines of business leveraging their individual offerings to benefit the optical industry. VSPOne Optics built a lab in the Marchon distribution...
Filed in: Eyewear
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