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A&A Optical’s New Collection – Crocs™ Eyewear

A&A Optical’s New Collection – Crocs™ Eyewear

A&A Optical announces an exclusive agreement to distribute Crocs™ eyewear throughout the United States. Crocs™ eyewear will feature adult eyewear styles that will release nationwide in January 2015. Crocs™ eyewear interprets the relaxed and distinctly fun Crocs™ spirit, incorporating the unique style and creative design in terms of colors, shapes, materials and comfort of Crocs™ branded products. The collection uses an assortment of high quality materials such as ultra‐lightweight stainless steel, hypo‐allergenic silicone rubber and flexible polymer. Comfort: Crocs™ eyewear features ergonomic designs to ensure an outstanding fit and lightweight feel. Reliability: Each Crocs™ eyewear product is checked to ensure stringent quality and safety standards are met. Origins: Crocs™ eyewear reflects the brand heritage by incorporating bold colors, sleek lines, and light‐weight hypo‐allergenic silicone rubber materials. Colors: The unique palette of vibrant colors that is iconic to Crocs™ shoes is used to enhance the aesthetics of the eyewear. Styles: The collection features a comprehensive assortment of soft curving designs for women, clean‐cut decisive lines...
Filed in: Eyewear
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Dragon Unveils The Transition Lens For Top Goggle Styles

Dragon Unveils The Transition Lens For Top Goggle Styles

Dragon Alliance is proud to announce another innovation in goggle technology. Through a partnership with Transitions Optical, Inc. Dragon’s flagship snow goggles—the 2015 Advanced Projects X (APX) and Advanced Projects Xs (APXs) will now feature Transitions® self-adjusting lenses. “This goggle is a game changer!” says 2014 Rider of the Year and Dragon teamster Gigi Rüf. “The fact that I never have to change my lens, no matter what the light conditions are, is incredible. It means I will spend less time worrying about my equipment and more time focused on what is truly important, the act of snowboarding.” Transitions® lenses automatically change tints in response to changing sunlight and weather conditions, eliminating the need to swap goggles or change lenses. Adding Transitions® lenses to our APX and APXs goggles makes these flagship Dragon frames even more advanced. Color optimized to improve visual performance, the Dragon Transitions® lens enhances contrast and increases depth perception. With a broad visible light transmission range, the lens automatically darkens to a dark gray in bright sunlight and lightens to a contrast enhancing yellow in overcast weather. The...
Filed in: Eyewear
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The Colorful and Charismatic 9209 by Ogi Eyewear

The Colorful and Charismatic 9209 by Ogi Eyewear

Ogi Eyewear introduces a fun and flattering combination frame in captivating colors. The 9209 Bursts of watercolor inspired streaks harmonize with coordinating colored metal temples in the 9209 by Ogi Eyewear. This feminine combination frame features lively blends of color in the translucent tinted acetate front and tips. From the smooth swooping brow to the carved stainless steel temples, this charismatic style gives a cheerful impression. Marketing Ogi Eyewear counter cards and logo blocks are available upon request. Contact Info For additional information contact Ogi Eyewear. 888.560.1060 or visit www.ogieyewear.com
Filed in: Eyewear
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Take A Walk On The B(right) Side, Make ClearVision Your 2015 Sunwear Provider

Take A Walk On The B(right) Side, Make ClearVision Your 2015 Sunwear Provider

Eyewear industry leader ClearVision Optical introduces its 2015 Sun Collection featuring over 80 well designed styles for men and women from highly recognizable consumer brands. For years, ClearVision has offered its sunglass collection much earlier than other eyewear providers, allowing eyecare professionals to build a significant part of their sun collection at a great time and cost savings. The 2015 Sun Collection includes a variety of must have, fashion forward styles, featuring some of today’s most sought after trends including black & white, nude and soft colorations, tortoise, translucent materials, and flash mirror lenses. The collection also offers one of the largest selections of styles for hard to fit patients, including more Petite Fit styles than ever before, and additional XL Fit frames for men. The collection features styles from seven brands, including: • BCBGMAXAZRIA sunwear is a chic, sleek collection that lets today’s women feel confident and effortlessly cool. Styles include powerful statement makers to playfully sexy silhouettes, and reflect some of today’s popular fashion trends. You’ll see fashionable eye shapes like aviators and cat eyes.   •...
Filed in: Eyewear
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Wiley X®-Sponsored Kevin Harvick® Wins 2014 Sprint Cup Series Championship

Wiley X®-Sponsored Kevin Harvick® Wins 2014 Sprint Cup Series Championship

Wiley X®-sponsored NASCAR driver Kevin Harvick® has earned his first Sprint Cup Series Championship, doing so by racing two back-to-back victories on consecutive weekends. First, Harvick had to win the Quicken Loans for Heroes 500 at Phoenix International Speedway last Sunday just to earn a spot among the “final four” drivers competing for the Cup. Then, Harvick had to show his skills and nerves of steel by passing driver after driver in the final laps to win the season finale at Homestead-Miami Speedway November 16. This win definitely didn’t come easy — and this made it a fitting way to be crowned the “best of the best” for 2014. Harvick was in 12th position on a restart with 15 laps to go, and quickly passed four cars to move to seventh place. Another caution flag followed, and Harvick’s earlier decision to get four new tires paid off handsomely. He shot through the middle on the restart and quickly picked up four spots to move into second place behind Denny Hamlin, also in the running for the championship. Harvick eventually passed Hamlin and held off a challenge from Ryan Newman (also one of the four Cup finalists), who eventually finished second. Joey Logano, also...
Filed in: Eyewear
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Spy Whips Up Third SnowX Signature Goggle With Tucker Hibbert

Spy Whips Up Third SnowX Signature Goggle With Tucker Hibbert

SPY® is Happy to roll out the latest collaboration with SPY athlete and Snocross World Champion Tucker “T-Train” Hibbert—the signature SPY + Tucker Hibbert Whip SnowX goggle. “I’m really excited about my 2015 signature SPY goggle,” says Tucker Hibbert. “The green we fused into the design really reflects my style. Aside from the killer design, the technical features are what make this goggle my top choice for both snocross and motocross. One of the biggest challenges snowmobilers face on the track and trail is their lens fogging up. SPY’s anti-fog duel lens has never failed me.” Blending SPY’s highly advanced MX and snow goggle technologies, the signature Tucker Hibbert Whip is a tough and technical goggle ready to wreak havoc in any winter wonderland or MX track. Boasting an anti-fog dual lens for snow conditions and a bonus single-pane lens for MX riding, the Tucker Hibbert Whip is the ultimate crossover star, just like the man himself. The Whip also features SPY’s patented Scoop® ventilation system, triple layer Isotron™ face foam, dual-injected nose guard and a flexible polyurethane frame for comfort. Shattering the record for most back-to-back gold medals...
Filed in: Eyewear
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Lacoste Leather Edition

Lacoste Leather Edition

Inspired by the refined and elegant brand history, the new Lacoste leather edition consists of rich details, high-quality materials and distinguished style. Specifically designed for this collection, a new, round metal emblem marked with a tennis racket and 1933, the brand foundation date, is positioned on the inner temple tips. L160SL Balancing a sophisticated look with a distinctive edge, this contemporary silhouette combines a chic metal rim with an acetate bridge. Intricate details such as a metal hinge and crocodile logo embellish the leather inserts located on both temples while the metal racket symbol accentuates the inner temple tips. Available in black, cream and burgundy. L159SL Reminiscent Of The Finest Lacoste Leather Garments, This Frame Puts A Modern Twist On The Iconic Aviator. The Metal Frame Is Enriched With Leather Inserts On The Temples That Are Accented With The Lacoste Logo. The Inner Temple Tips Feature The Metal Racket Symbol For A Signature Touch. Available In Black, Blue And Burgundy. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products...
Filed in: Eyewear
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Switch Vision: A New Vision For The Brand Website

Switch Vision: A New Vision For The Brand Website

Premiering in 2009, Switch Vision revolutionized the sun performance eyewear category by introducing the world’s first solution utilizing Magnetic Interchange Technology. Switch products are known for their unparalleled convenience, speed and ease of use by utilizing magnets embedded in the frame and lens to enable users to swap out lenses and eyecups quickly and easily as light conditions and activities change. Switch Vision is proud to announce the launch of the brand’s remodeled website (www.switchvision.com) featuring an updated UI experience among many other new and exciting features. “As a brand on the cutting edge of technology-based sunwear solutions, we felt it was time to switch up our website walking into 2015.” states John Minnick, Marketing Director at Switch Vision. “Our net and social media footprints have categorically grown since the brands inception through our focus on building active community engagement and outreach. Our new website is the next step in terms of full customer and consumer integration.” Some special areas of interest on the site include the live social media feed located on the home page, a lens simulator module highlighting the wealth...
Filed in: Eyewear, Technology
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Costa’s Al Perkinson Accepts The Lefty Kreh Sportsman of the Year Award from Bonefish and Tarpon Trust

Costa’s Al Perkinson Accepts The Lefty Kreh Sportsman of the Year Award from Bonefish and Tarpon Trust

“We wanted to make a difference, and we wanted it to matter in the end,” said Al Perkinson, vice president of marketing for Costa, upon receiving only the second Lefty Kreh Sportsman of the Year Award from the Bonefish and Tarpon Trust (BTT). Perkinson accepted the prestigious honor at the recent International Bonefish and Tarpon Trust Symposium. Dr. Aaron Adams presents Costa’s Al Perkinson with the Lefty Kreh Sportsman of the Year award at the International Bonefish and Tarpon Trust Symposium The BTT awards selection committee chose Perkinson because of his leadership, strategic direction and dedication towards Project Permit, the joint effort between Costa and BTT to tag more than 6,000 permit in five years across Florida, Mexico, Belize and the Caribbean. The research generated from the catch and tag retrieval will help policy-makers and regulators reach informed decisions about protecting permit fisheries. The data will also help to shed light on questions such as: are the permit that spawn on artificial reefs off southwest Florida the same permit that inhabit the Florida Keys, or do they come from elsewhere; are the permit of Mexico a single large population, or are...
Filed in: Eyewear
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Woman On Mode Mymuse By Oko Paris®

Woman On Mode Mymuse By Oko Paris®

Having received overwhelming support until now for its sunglasses’ women’s models, the brand MYMUSE by OKO Paris® has also being developing a line dedicated to optics for women with a big W, where elegance and refinement get together united to give birth to magnificent acetate and combined acetate/metal jewels. This women’s optical collection has been developed and created in the in-house design studios of the group – just like the men’s optical line. All in sobriety but recognizable at first sight thanks to the unique design of the brand which knows how to play with shapes – current or retro-vintage, which knows how to play with the material – acetate plates exclusively chosen and developed for the brand, and which knows how to play with originality thanks to acetate collage of different colors – on the nose pieces and on the stems. Followers and fans of show-off, abstain yourself. It’s all about elegance here. It’s a fashion and glamorous chapter which gets written in the history of OKO EYEWEAR Group – in the art of proposing frames that are always more astounding, always more unexpected and always more beautiful. Through this women’s optical line,...
Filed in: Eyewear
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Ese’s Exces Eyewear Diversifies With Eight New Styles

Ese’s Exces Eyewear Diversifies With Eight New Styles

Eastern States Eyewear has announced the release of eight new ophthalmic styles within its Exces Eyewear collection. The collection sees a vast mix of materials. In plastic, there are three new styles featuring a diverse range of color schemes that sport a mix of several animal print laminates or clever fades. In metal, there are two stainless steel styles in petite sizes (either a 48 or 49 eye). Both feature architectural temple shaping and two toned color schemes providing for a bright, youthful look. Additionally, the collection premieres three “Montage” styles. “Montage” frames feature a thin stainless steel skeleton with an epoxy “skin”. This coating provides a soft texture as well as a wonderfully subtle touch of added dimension – looking at each sku closely reveals faint striations in each color. “Our goal with Exces is provide premium design and quality – two hallmarks of what Eastern States Eyewear is known for – with amazing value” explained Jason Shyer, ESE Managing Director. “Exces allows consumers to have the experience of wearing a designer frame but at a far lower cost.” For more information, contact Eastern States Eyewear at 800-645-3710 or...
Filed in: Eyewear
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Adel and Annabelle, The Latest In Vera Bradley Ladies

Adel and Annabelle, The Latest In Vera Bradley Ladies

Modern meets vintage elegance with the latest Vera Bradley eyewear collection, as style and details mix with bold colors. Adel and Annabelle both subtly bring style to the forefront with Vera Bradly patterns displayed on inner temples. Adel features a sweet uplifted oval frame with keyhole bridge and vintage decorative pins. Vera Bradley prints bring color to the inner temple. Available in African Violet or Moon Blooms. Annabelle offers a traditional rectangular frame shape. Embossed temple details reminiscent of Vera Bradley signature quilted cotton are embellished with Swarovski crystals. Double laminated acetates add a touch of signature Vera Bradley color on the inside temples. Spring hinges allow for a more comfortable fit. Available in African Violet and Ziggy Zinnia. To view the entire collection, visit our website at mcgeegroup.com. For more information about the Vera Bradley® Ladies collection, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group and Vera Bradley have a common cause – ending breast cancer. The McGee Group is a generous contributor to the Vera Bradley Foundation for Breast Cancer. For more information about the Foundation, visit...
Filed in: Eyewear
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Nike Vision Launches Inaugural Goggle Collection

Nike Vision Launches Inaugural Goggle Collection

This Winter, Nike Vision launches the brand’s first goggle line, a collection of innovative eyewear that combines comfort and functional performance. Encompassing thoughtful design and innovative style, the launch will be comprised of three different styles: The Command, The Khyber and The Fade. The Command in Black/Volt and Khyber in Volt will both feature Transitions Adaptive Goggle Lenses, the result of a partnership between Nike Vision and Transitions Optical. Specifically created for snow, the lenses darken and lighten in response to the sunlight and weather situation at any given time. Nike Transitions Adaptive Goggle Lenses are also color optimized to enhance critical terrain details, increase depth perception and filter out glare. Additionally, each goggle purchased comes with a bonus lens. “Our goal is, and always has been, to serve the needs of the athlete, so it was an organic extension of our product line to foray into the goggle market,” said Steve Tripi, Marketing Director at Marchon, Nike Vision’s licensing company. “Our design team worked hand-in-hand with our athletes to ensure the product was truly functional, yet still aesthetically pleasing. We’re fully...
Filed in: Eyewear
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Wiley X®-Sponsored Driver One of Just Four Racers Left With Chance to  Be Crowned Champion Next Week in Florida

Wiley X®-Sponsored Driver One of Just Four Racers Left With Chance to Be Crowned Champion Next Week in Florida

Wiley X®-sponsored NASCAR driver Kevin Harvick® dominated the track at the Quicken Loans Race for Heroes 500 at Phoenix International Speedway on Sunday, November 9. While the victory gave Harvick a season sweep at the track and was his fourth win in his last five races there, this victory was particularly rewarding for another very important reason. By taking Sunday’s checkered flag under the bright Phoenix sun, Harvick survived the Chase for the Sprint Cup Eliminator Round and will move on to next week’s Chase for the Sprint Cup championship race at Florida’s Homestead-Miami Speedway. Four drivers — Harvick, Joey Logano (also sponsored by Wiley X), Denny Hamlin and Ryan Newman — will compete for the Sprint Cup title. The highest finishing driver at Homestead-Miami next Sunday will be crowned champion and claim the 2015 series title. Dozens of drivers begin each season as legitimate contenders in the Chase for the Sprint Cup, a prize that requires sustained success, amazing focus and admittedly, a little bit of luck. After a series of Qualifying and Eliminator Round races, the field is now down to four racers, representing the best of the best. “This is so exciting, that...
Filed in: Eyewear
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REVO® Offers Visual Freedom With New, Innovative Open Road Lens

REVO® Offers Visual Freedom With New, Innovative Open Road Lens

REVO is pleased to announce the release of its proprietary Open Road lens. The new amber lens provides impeccable vision in bright or low light, on the road or water and in everyday life. It completes REVO’s 2014 collection of five innovative lenses that manage the full spectrum of light – blocking out the bad and allowing in the good. The Open Road lens will be released this month and is available in all of the Danica Patrick capsule collection styles available on REVO.com and at Sunglass Hut stores nationwide. To create ideal conditions, the Rose-Amber-Vermillion Open Road lens incorporates image intensifier filters that improve light adaptation in both bright and low light conditions with relative weighting in the mid to long range wavelengths. The lens is tailored for a moderate light transmission of 16 percent, providing comfort and uncompromised visibility—regardless of the environment. The Open Road lenses feature a bronze multi-layer deposition that is subtle and refined and enhances the overall aesthetics of the lens. Like all Revo lenses, the Open Road collection blocks 100 percent of UVA, UVB, UVC and HEV light, eliminating all harmful rays including low level blue...
Filed in: Eyewear
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