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Zyloware Announces The July 2015 Launches Sophia Loren, Stetson, Stetson Off Road, Gloria By Gloria Vanderbilt, Via Spiga, Maxstudio.Com, Leon Max Limited Edition

Zyloware Announces The July 2015 Launches Sophia Loren, Stetson, Stetson Off Road, Gloria By Gloria Vanderbilt, Via Spiga, Maxstudio.Com, Leon Max Limited Edition

Exciting new Zyloware Eyewear releases for Sophia Loren, Stetson, Stetson Off Road, Gloria By Gloria Vanderbilt, Via Spiga, MaxStudio.com and Leon Max Limited Edition for July 2015. The Sophia Loren M261 is a semi-rimless metal frame in a deep, modified round shape. This petite, classic frame features an open endpiece surrounded by embossed studded metal. The zyl temples have a beautiful embedded metal swirl design with crystals appealing to all our your mature, elegant customers. Colors: Mocha (141) • Ginger (149) Sizes: 51-18-135 Special Features: Semi-rimless metal frame; Design with stones on zyl temples; Snap-in nosepads; Spring hinges; Accommodates progressives The Stetson 322 is a full rim metal frame in a square shape. The frame has an extremely thin, updated double bar bridge attracting the classic Stetson customer. The metal temples feature a masculine raised design for added interest. This lightweight, durable frame includes integrated spring hinges, snap-in silicone nosepads and zyl temple tips. Colors: Gold (057) • Gunmetal (058) Sizes: 57-17-145 Special Features: Full rim metal frame; Zyl temple tips; Integrated spring hinges; Snap-in silicone nosepads; Accommodates...
Filed in: Eyewear
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REM Eyewear Introduces New John Varvatos Optical Styles

REM Eyewear Introduces New John Varvatos Optical Styles

Meticulously designed with both rock ‘n’ roll sensibility and elegance, the new John Varvatos optical styles by REM Eyewear showcase modern framework, old-world tailoring and sophisticated silhouettes, creating the ultimate gentleman’s essentials. A perfect extension of John Varvatos’ cutting-edge design and effortless cool, the latest eyewear releases have more to offer than what meets the eye. For the guy who values understated opulence, the V151 in the Artisan collection is a lustrous day-to-night frame that accentuates facial features, while not overpowering its wearer. And with roots in contemporary styling, the V364 and V365 from the Classic collection draw inspiration from timeless designs, materials and silhouettes that speak for you when you enter a room. Drawing inspiration from the past, the four John Varvatos Eyewear collections – Soho, Artisan, Classic and Bowery – continue to reflect the quality and attention-to-detail inherent in old-world tailoring, while creating luxurious, comfortable clothing for a modern lifestyle. For new Soho designs, you’ll discover the inspiration of opulence with rich, ultra-polished styles. Artisan models showcase elegant fleur...
Filed in: Eyewear
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REM Eyewear Adds New Styles to John Varvatos Eyewear Collections

REM Eyewear Adds New Styles to John Varvatos Eyewear Collections

With a vise-like grip on the men’s fashion scene, John Varvatos and his trademark detailing have become synonymous with cool. The latest eyewear collection from REM follows suit by echoing the same tough, yet tailored touches, making it a force to be reckoned with. The three optical and four sun style additions include an assortment of high quality materials and iconic elements that are unique to the four John Varvatos Eyewear collections – Soho, Artisan, Classic and Bowery. For new Soho designs, you’ll discover the inspiration of luxury with rich, ultra-polished styles. Artisan models showcase elegant fleur de-lis detailing and filigree work, while Classic styles show off clean lines and hints of leather seamlessly inlaid. Lastly, inspired by the essence of rock ‘n’ roll, Bowery frames are easily recognizable by the guitar-stock inspired hinge décor on every temple. For more information or to schedule a viewing with your REM sales representative, call 800-423-3023 or visit REMEyewear.com. Optical V204 A unique shape that’s contoured to perfection, the V204 from the Soho Collection is sure to be a crowd pleaser. Inspired by vintage styling, the V204 is a conversation piece...
Filed in: Eyewear
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REM Eyewear Debuts Lucky Brand Kids 2015 Collection

REM Eyewear Debuts Lucky Brand Kids 2015 Collection

America’s fastest selling kids eyewear brand, Lucky Brand Kids, is unveiling its long-anticipated new fashions for this coming back-to-school season, elevating the collection’s excitement with bold new designs, coloring techniques, and features that are both functional and consistent with Lucky Brand’s reputation for outstanding quality. From bold colors to classic neutrals, the new Lucky Brand Kids collection lets kids explore the possibilities of expression and develop their own unique style. With ahead-of-the-curve design elements like cutaway two-layer laminated acetate with vibrant colors, silkscreen printed patterns, and flattering silhouettes, the collection is cool, clever and full of fun. This Lucky Brand Kids collection is available for purchasing today. Every kid’s frame purchased comes with REM’s exclusive Kid’s Promise total eyewear warranty, with a 100% unconditional coverage against loss and breakage for one year after purchase. For more information or to schedule a viewing with your REM sales representative, call 800-423-3023 or visit REMEyewear.com. GIRLS D700 Embodying the Southern California roots of the brand’s essence, the D700...
Filed in: Eyewear
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Are You Really in Control of Your Practice’s Business Listings?

Are You Really in Control of Your Practice’s Business Listings?

As much as we speak to Practices about verifying all their business listings out there, it often seems to be a task that is put on their back burner and rarely completed. What these well-meaning ODs don’t understand is that claiming your businesses’ online listings is an essential part of establishing and controlling your online presence. Claiming and verifying an online business listing is critical for a few reasons. Why claim your business listings? Each time you claim and verify a business listing, you create a ‘citation’ for your practice. This is Google speak for ‘a mention of your business name and address on a webpage’. This is not the same as a link; it’s a mere mention of your business name and address. A citation can come from a variety of sources such as a local business directory (Google, Yelp, Craigslist), online yellow pages, or a local chamber of commerce. Citations are key components to SEO as they are an integral part of the ranking algorithms used by Google and Bing. Citations help the search engines by adding a degree of authenticity to the information you have provided on your website, allowing them to better understand and categorize your business....
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REM Eyewear Introduces 2015 Converse Kids Collection

REM Eyewear Introduces 2015 Converse Kids Collection

Designed for the young rebellious mind, the new Converse Kids collection pushes boundaries and provides a blank canvas for creativity. Combining high quality and reliability, the collection has the on-trend tastes and freedom of personal expression that today’s younger generation demands. The new Converse Kids collection celebrates the spontaneity of youth with easy-to-wear shapes, energetic colors and irreverent designs. Showcasing premium craftsmanship, each frame is also handmade, and fastened with authentic riveted five to eight barrel hinges. Recently introduced in the Converse All Star adult line, the new Twist ‘N’ Turn Temples for Converse Kids are offered in the K020 style for boys and in the K022 style for girls. Twist ‘N’ Turn Temples can be turned around, revealing a new, fun color that you can show off. A new opportunity for constant self-expression among Converse aficionados, the Twist ‘N’ Turn Temples are relevant in an age where your personal style varies from day-to-day and customization is a must. Young consumers can now change their eyewear on a whim, uniquely making it ‘your own.’ This Converse Kids collection is available for purchasing today. Every...
Filed in: Eyewear
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ESE’s Diva Eyewear Bows Elegant New Optical Release

ESE’s Diva Eyewear Bows Elegant New Optical Release

ESE is proud to announce the release of seven new optical styles in its Diva Eyewear collection. Five metals and two acetates comprise these new creations. Notable for its commitment to sophistication and elegance, each new Diva features highly detailed work meticulously augmented with Austrian Swarovski Crystals cut in a variety of sizes, shapes, and colors. Within the metal styles, hand painted finishes often complement a variety of subtle colorations. Examples include a brown leopard print, blue, violet, and green which coat a mix of gold and silver bases. Acetate styles use a mix of exotic floral and laminate colors. Additionally, designer Antonio Coffen obtains his inspiration from nature to create a variety of brilliant details. The end piece of model 5437 takes the form of a snake slithering around a flower. The temple design of style 5432 takes its distinct shaping from a gemstone or mineral. The flowing lines of styles 5433 and 5434 derive their look from a shooting star piercing through the nighttime sky. “Eschewing typical trends and constraints Mr. Coffen wanted to focus his artistic sensibilities to create a uniquely stunning collection,” explains Jason Shyer, ESE Managing...
Filed in: Eyewear
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Get Ready For Back-To-School With SKECHERS Eyewear 2015 Kids Collection

Get Ready For Back-To-School With SKECHERS Eyewear 2015 Kids Collection

Marcolin USA presents the SKECHERS Eyewear 2015 Kids collection, which consists of ten new ophthalmic styles, features a youthful blend of refreshing and sporty accents, infused with the DNA of the SKECHERS brand. The collection is perfect for today’s boys and girls driven by brand awareness, the latest trends and in search of bling and fun color combinations. Highlights from the girl’s collection include stud and stone embellishments, which playfully accent the denim-patterned finishes of the temples on models SE1569 and SE1570 crafted in acetate. A soft teacup silhouette in metal captures the front profile of model SE1569, while model SE1570 showcases a more retro rectangle front profile in acetate. The SKECHERS ‘S’ logo completes the look of this fun temple design. The new optical styles for boys are designed for today’s active lifestyle incorporating sporty rubber accents and tech materials. The addition of aluminum 180-degree spring hinged temples on models SE1092 and SE1093 provides flexibility, which is perfect for the on-the-go child. An epoxy-filled ‘SPX’ logo treatment adds a splash of color to the temples that are equipped with rubberized tips for added comfort...
Filed in: Eyewear
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Design Gallery Launches a New Collection from VANNI

Design Gallery Launches a New Collection from VANNI

TANGRAM is an age-old Chinese puzzle made up of a square divided into seven different geometrical shapes, each in one color. The art of the game lies in creating as many complete figures as possible, using combinations of these parts. “A TANGRAM champion is a champion of talent and wisdom”, runs the legend. VANNI’s Tangram glasses add a touch of stylish wisdom to the expression. Made exclusively by the VANNI style center from slab acetate, the Tangram texture is all cubes split into irregular pyramids, alternating against a deep crystalline background which may be see-through or solid in multiple color options. TANGRAM acetate comes in six different block colors, and new for this season the fronts sport combinations of transparent and solid plain color. The color contrasts bring out the overall effect of the material and, seen against the light, generate a kaleidoscope of reflected color – singular eyewear indeed. Style V1982 Colors include Transparent Blue w/Tangram Black/grey; Transparent Red w/Tangram Black/grey; Black w/Tangram Burgundy/Violet Style V1981 Colors include Transparent Blue w/Tangram Black/grey; Transparent Grey w/Tangram Black/grey; Black w/Tangram Green/grey Design...
Filed in: Eyewear
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Introducing Kenneth Cole Spring/Summer 2015 Eyewear Collection

Introducing Kenneth Cole Spring/Summer 2015 Eyewear Collection

The Kenneth Cole Spring/Summer 2015 eyewear collection delivers a wide range of versatile and sophisticated shapes and sizes inspired by the urban lifestyle of the brand. The collection is stylish, creative and effortless; it is classic yet modern. Shades of translucent colors and rich metal hardware are key trends explored throughout the collection. The tones range from milky color palettes to gradient colorations. The theme of the season’s designs captures the brand’s DNA of day-to-night dressing for real city living. Women’s Sun Collection The flat metal front styling of KC7170 is coupled with sleek acetate temples adorned with a clean metal detailing. The dual toned colorations add a sophisticated edge to this sunglass style. Shiny hematite-colored temples are paired with shiny gold or shiny burgundy metal fronts, or offered in a contrasting shiny black/shiny gold option, combined with gradient or smoke-colored lenses. Handcrafted in acetate, KC7181 is defined by its feminine, modern design and cat-eye silhouette. The iconic screw detailing, seen in many of the brand’s accessories collections, completes the temples. Rich combinations of tortoise and black create a bold contrast...
Filed in: Eyewear
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Match Eyewear Launches a New Collection from Adrienne Vittadini Studio

Match Eyewear Launches a New Collection from Adrienne Vittadini Studio

Following in the fashionable footsteps of the Adrienne Vittadini collection, Adrienne Vittadini Studio reinvents casual elegance with a bold and sexy edge. Young silhouettes, unexpected colors and textures and fun, flirty styling provide a sassy new take on modern refinement. This Spring 2015 brings a focus on eyewear styles that are suited to smaller faces, diminutive features and narrow PDs. As they say, good things come in small packages. Catty Atty-tude with sly cat AV532S style in acetate features debossed ruching pattern temples and a whimsical hint of sprinkled glitter on temples. Available in 50-16-135 eye size and in the following color options: Purple, Blue & Black AV534S is a soft rectangular in two tone acetate fronts with marble pattern temples; Available in 51-15-135 eye size in the following color options: Black with Burgundy marbled pattern temple, Purple with Purple marbled pattern temple and Blue with Blue marbled temple. The Adrienne Vittadini Studio optical collection is supported by creative merchandising solutions including a 3pc display, 1pc foldable highlighter, a Lucite logo plaque as well as seasonal counter cards. Match Eyewear is a leading international...
Filed in: Eyewear
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Four New Sunlites On-trend Optical Styles With Custom-fit Magnetic Clip

Four New Sunlites On-trend Optical Styles With Custom-fit Magnetic Clip

This July, Sunlites introduces two new styles each for men and women that pair versatility and durability with stylish shapes and subtle color blocking. Elements of pearlized enamel, marbleized colorations and crystal accents make these technology-driven frames both functional and fashionable. A set of three rimless magnetic clips are offered as an optional add-on, custom-fit for each Sunlites style, including one Polarized clip, one 3D clip and one Contrast clip — all for one affordable price. MEN SL4013. A satin milled metal frame in a classic and easily wearable rectangle shape features two-tone color plating and tonal enamel fill on temples. Available in Black, Brown and Demin. Clip kit available for purchase. SL4014. Sculpted in handmade acetate, this rounded rectangle with a trendy Deep B measurement features wrapped end pieces for a seamless look and comfortable fit. Available in Black, Smokey Grey and Smokey Brown. Clip kit available for purchase.   WOMEN SL5011. This ultra feminine style features an uplifting rectangle shape in acetate colorblock with solids over marbleized color. Available in Black Marble, Café Marble and Plum Marble. Clip kit available for purchase.   SL5012....
Filed in: Eyewear
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Your Money Moment: Battling Return Rates

Your Money Moment: Battling Return Rates

Looking for a way to save more money in your practice and reduce time spent in the back office? Currently the industry is seeing a 22% return rate on average which means that 22% of everything bought is shipped back to the vendor. Compare this to other industries and you would be shocked to see that many industries now accept returns only if the product is defective, was ordered incorrectly or if the product has been recalled. Vendors in our industry have started to factor return rates into their day to day operations such as decreased discounts, processing / restocking fees and even excluding you from their customer rebates. While buying in bulk to save a few dollars may seem like a good idea it can certainly cuts into your bottom line. Besides the above mentioned, think about what your practice goes through every time frame(s) are returned. Between inventory management, boxing up “old” product, cost of shipping, following up with the vendors and even having to place an order to make up for the return you will often spend in upwards of 40% or more when returning product even if you get back the exact amount you paid the vendor originally. 1. Use discretion when taking advantage...
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Silver Dollar Club Level Designs Introduces UTX Frames

Silver Dollar Club Level Designs Introduces UTX Frames

Silver Dollar expands its Club Level Designs collection with an ultra-thin line of UTX frames. UTX profiles are ultra-thin, measuring 2.6mm from the top, ultra-light, weighing 10 grams on average and ultra-durable, the acetate undergoes a hardening process that makes it as strong as thicker acetate frames. This new collection features an initial release of six masculine styles for men seeking the comfort of a plastic frame without the bulky look, with additional new looks to be added this Summer. Merchandising for the line includes a five-piece display, counter cards, logo plaque as well as dispensing table mirror. Number of styles – An introductory offer of 6 pieces, with additional UTX pieces coming this Summer. (2015) Color Palette – Top to bottom fades, two tone, demi amber and gray tortoises make up the foundation for the UTX color palette Materials used – Ultra-thin, Ultra-light, Ultra-durable UTX compressed acetate. (can be heated for lens insertion) Target market/consumer – Fashion forward men, seeking the comfort of a plastic frame without the bulky look. Quote from the – “We are extremely excited to be the first to bring the new UTX product into the marketplace....
Filed in: Eyewear
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Chicago Public Schools Vision Program Chooses Classic Optical To Improve On-Site Eyeglass Delivery System

Chicago Public Schools Vision Program Chooses Classic Optical To Improve On-Site Eyeglass Delivery System

Earlier this year, Chicago Public Schools (CPS) Vision Program chose Classic Optical to improve its on-site eyeglass delivery system to correct students’ vision problems and equip them for success in school and in life. On June 4th this innovative vision care model for CPS students reached a milestone as the program dispensed its 50,000th pair of eyeglasses. Classic Optical Laboratories, Inc. (Classic Optical) is helping to change lives and improve learning for Chicago Public School (CPS) children through an innovative partnership with the Essilor Vision Foundation (EVF) and Modern Optical International (Modern Optical), delivering the most precious gift — vision. Recognizing that vision deficiencies are a barrier to learning, in 2014, the CPS Office of Student Health and Wellness (OSHW) issued an RFI to search for an Optical Lab Partner that could provide quality eyeglasses to all CPS students in need. Furthermore, they sought a Lab that could establish an efficient delivery system, as well as ensure rapid turnaround on the prescribed eyewear. Classic Optical, one of the nation’s preeminent ophthalmic fabrication laboratories, met all the specified criteria and was selected...
Filed in: Ophthalmic Lenses
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