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New Karl Lagerfeld Collection Inspired By Architecture

New Karl Lagerfeld Collection Inspired By Architecture

Drawing inspiration from architecture, the new Karl Lagerfeld eyewear collection is comprised of bold shapes and brilliant details which convey the couturier’s passion for designing. KL838S Distinct cuts in the design of the frame modify the look of a classic cat eye style. Karl Lagerfeld’s passion for construction and architectural forms is clearly depicted in this silhouette which is highlighted by the broken angles that follow the entire frame. Available in Black, Red, Havana, Petroleum and Ivory.   KL842S Drawing inspiration from the Karl Lagerfeld watch collection, the iconic chain detail on the temples makes this oversized round acetate frame a must-have. Available in Black, Havana, Brown and Ivory.   KL843S This modified square shape is adorned with the iconic chain motif on the temples, which is one of the key attributes of the new eyewear collection. The iconic Karl Lagerfeld silhouette logo customizes the temples. Available in Black, Onyx and Havana.   KL844S This iconic aviator style is updated with acetate and metal which accentuates the silhouette. The thin metal temples envelop the front part of the frame. Available in Black, Satin Black and Havana.   KL846S A...
Filed in: Eyewear
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Catch The New Marc Jacobs Fall/Winter 2014/2015 Eyewear Collection

Catch The New Marc Jacobs Fall/Winter 2014/2015 Eyewear Collection

Marc Jacobs presents the Fall/Winter 2014/2015 eyewear collection. The new sunglasses and optical frames convey a contemporary style, in a smart blend between elegance and sporty inspiration. With geometric shapes and unparalleled color combinations, the frames are enhanced by an innovative mix of materials: acetate and metal melt together to create extra-light silhouettes while rubber details underline the contemporary personality of the men’s sunglasses. Subtle opal shades define the elegant allure of the women sunglasses, while the men’s styles are offered in bold hues, such as black, blue and burgundy. Mod. MJ 564/S These women’s sunglasses represent the brand’s love for retro-chic accessories and feature a wraparound style with rounded translucent edges. The frame is enhanced by a pastel color palette features in the F/W fashion show: beige, milky brown, green, Havana and milky orange. The three metal dots on the temples are Marc Jacobs’ signature details.   Mod. MJ 560/S and MJ 572 These acetate sunglasses and optical frames exhibit an alluring mix of colors and materials. The slim silhouette is enhanced by a sophisticated metal frame, covered by acetate on both...
Filed in: Eyewear
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New Styles From Jil Sander Collection

New Styles From Jil Sander Collection

Geometric shapes paired with sophisticated simplicity. The strong and pure Jil Sander signature look is represented in the eyewear collection, where elegance, minimalism and research represent the founding elements of the brand. JS138S The structure draws inspiration from the iconic 3D temple. The transparency of the lens reveals the internal metal structure. This double layer look is a unique style that is both versatile and unisex, combining technology and innovation. The color palette is available in Dark Gunmetal/Black, Dark Gunmetal/Turtledove, and Dark Gunmetal/Denim. JS139S The mask shape of this style is accentued by the iconic 3D temple. The lines are geometric with sophisticated details. The color palette is soft and ultra feminine, available in Gold/Grey, Gold/Champagne and Gold/Wine. JS733S The color blocking effect made of multiple overlapping layers of acetate assembled and cut by hand is a signature look of the Jil Sander eyewear collection. A minimalist look, this modified square frame is available in contrasting colors for an elegant effect: Black, Burgundy, Tortoise and Brown.   JS2733 The square acetate structure showcases clean lines with contrasting color on...
Filed in: Eyewear
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Inspired By The Machine Age And Art Deco Era

Inspired By The Machine Age And Art Deco Era

Mondottica USA has announced a worldwide licensing agreement with Cody Air to manufacture and distribute its eyewear collection. Cody Air’s eyewear collection is influenced by the industrial design of iconic aircraft and automobiles which focus on functionality and symmetry. This streamlined eyewear collection is cut from a single sheet of surgical grade stainless steel with no screws or solder-points. Cody Air embodies super sleek, ultra comfortable and minimal. For more information please call 866-666-3662 or visit www.mondotticausa.com
Filed in: Eyewear
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Calvin Klein Collection Eyewear Collection

Calvin Klein Collection Eyewear Collection

The new Calvin Klein Collection Eyewear collection features an assortment of timeless styles that have been updated with chic, modern details. From leather trim to metal embellishments to a reversible hinge, the new Calvin Klein Collection lends a signature touch to a sunny-day staple. MALE – SUNS CK7379S. This classic shape is inspired by Calvin Klein Collection’s past and modernized in design with the new reversible hinge. These metal aviators get a stylish update with subtle angular curves furnished with comfort-fit nose pads and zyl temples. Available in Black, Gunmetal and Silver.   CK7960S. These retro-inspired zyl sunglasses feature a square silhouette that provides full coverage sun protection. A distinguished look of modern masculinity is achieved in the design of these bold frames. Available in Black, Grey, Tokyo Tortoise and Brown.     FEMALE – SUNS CK7955S. Trimmed entirely with a luxe, soft leather, this oval silhouette features a keyhole bridge. Adorned with a reversible hinge, these textured sunglasses are perfect for the fashion savvy individual. Available in Black and Mushroom.   CK7952S. This fiercely feminine cat eye frame adds a touch...
Filed in: Eyewear
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Tag Heuer Avant-Garde Eyewear Selects Xperio Uv Superior Polarized Sun Lenses As Premium Sunwear Lens Partner

Tag Heuer Avant-Garde Eyewear Selects Xperio Uv Superior Polarized Sun Lenses As Premium Sunwear Lens Partner

In the latest example of TAG Heuer Avant-Garde Eyewear’s unwavering commitment to offer consumers the most innovative, high-quality products on the market, the brand today announces that it has chosen Xperio UV™ superior polarized sun lenses to feature in its prescription and plano eyewear expert range. This partnership will allow customers to experience the iconic TAG Heuer style, coupled with the unparalleled technology of Xperio UV superior polarized sun lenses that provide maximum UV protection, scratch resistance, cleanability and visual clarity. Starting this fall, Xperio UV superior polarized lenses will be available in TAG Heuer’s popular watersport, high-mountain and HD driving polarized lenses. With a long experience for crafting exceptional products, TAG Heuer Eyewear chose Xperio UV lenses so it could deliver the best of both worlds: their sleek, modern-style frames with the exceptional performance of Xperio UV superior polarized sun lenses, providing ultimate optics for superior vision and clarity, while remaining easy to clean. “At TAG Heuer, we’ve always embraced the duality of our products, and our eyewear is no exception. We’ve never let our desire to create...
Filed in: Eyewear
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Can’t Miss Highlights Of Chloè Eyewear Collection

Can’t Miss Highlights Of Chloè Eyewear Collection

Sheer elegance, bold traces, metropolitan and international references for a distinctly French taste. The allure triumphs in the vintage shapes and the retro cuts with ‘70s appeal. Lightness and femininity can be seen in this deeply refined collection. These are the highlights of the new Chloè eyewear collection. CE115S Danae A young and modern design inspired by the ‘70s allure. Oversized structure in a bold geometric shape with a strong aesthetic character is emphasized by the use of polished metal inlay on the bridge. The logo is placed on the temple. Available in Gold/Silver, Gold/Black, and Gold/White. CE116S Danae A bold frame inspired by the ‘70s allure. The frame is an oversized geometric shape, emphasized by the use of polished metal inlay on the bridge. With attention to detail, the frame has been enriched with glazed chrome and is available in Gold/Bordeaux, Gold/Green, and Gold/Black.     CE665S Dafne These geometric sunglasses are inspired by the ‘70s. Both acetate and metal, a strong stylistic element is depicted by a metal inlay that runs along the bridge giving a partial-rim effect. Available in Dark Grey, Light Havana, Black and Bordeaux. CE666S Dafne Inspired...
Filed in: Eyewear
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Whimsical Detailing with a Feminine Spirit

Whimsical Detailing with a Feminine Spirit

Mondottica USA and Anna Sui Eyewear have developed a women’s eyewear collection embodying the feminine spirit found in all Anna Sui products. Starting with the same fanciful details that have defined the brand since its beginning, the signature rosebud, Anna’s favorite butterfly motif and the classic fretwork design, the collection has infused a distinct richness into every frame. Anna Sui’s Collection features a ‘Universal Bridge’ accommodating the widest range of fits. Including additional depth preventing eyelash rub combining these elements with a plastic frame made of Zylonite, a cotton, wood flake by-product manufactured in a wide array of colors, textures and patterns. Shown are frames 518 and 199. For more information please call 866-666-3662 or visit www.mondotticausa.com
Filed in: Eyewear
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Kids Vision for Life Receives $50K Donation Through Social Media Campaign

Kids Vision for Life Receives $50K Donation Through Social Media Campaign

As part of its ongoing commitment to eliminating poor vision and its lifelong consequences, Kids Vision for Life has teamed with spokeswoman Jennie Garth and Alcon’s THE eyeSOLUTION™ for its “Get an A+ in Eye Care” campaign. Through the initiative, which works to educate families about the importance of vision health as they prepare for the new school year, Alcon is donating $50,000 to Kids Vision for Life after receiving 50,000 “likes” on THE eyeSOLUTION Facebook page. Launched in 2008 by the Essilor Vision Foundation, Kids Vision for Life is a cost-effective approach that aims to remove poor vision as a barrier to children learning at their full capacity. Through mobile clinics in schools, vision fests at central locations, and special events, Kids Vision for Life provides vision services to in-need students across the U.S. at no cost to the families. “Every day, we learn more about the critical connection between strong, healthy vision and a student’s educational experience,” said Stephen Shawler, president of Essilor Vision Foundation. “Research shows that 25 percent of U.S. school children have a vision problem significant enough to affect learning, a statistic...
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New Spring / Summer 2015 Styles From Salvatore Ferragamo

New Spring / Summer 2015 Styles From Salvatore Ferragamo

Sophisticated details, innate elegance and modern linearity are the creative and stylistic elements that characterize the new Salvatore Ferragamo eyewear Spring / Summer 2015 collection, making each piece unique and exclusive. MAN SF731S An iconic model of timeless character defined by essential and pure geometric forms, male rigour in the proportions and the typical stylistic codes of the maison. The metal insert in the front highlights the elegance of the acetate structure. The colour palette is defined: black, tortoise and a special antique tortoise effect. SF771S Square shaped, clean-cut, compact thickness and me-tropolitan appeal. The frame is entirely made of zyl, whose the coloured va-riations decline in a shade of red or blue, that extends to the bottom of the eyeglasses, the logo is on the rod side. Available in three colors: havana red, tortoise, havana blu. SF136SP The carbon fibre aviator structure with polarized lenses and flexible temples is inspired by futuristic and technical elements. Elegance, combined with the research of technical materials, affirms a male, modern aesthetic. An intense colour palette in the shiny variations of black gun, silver and gunmetal with...
Filed in: Eyewear
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Essilor Expands National Advertising Campaign To Promote Innovative Varilux Lenses

Essilor Expands National Advertising Campaign To Promote Innovative Varilux Lenses

Essilor of America, the nation’s leading manufacturer of optical lenses, continues to educate consumers on the benefits of Varilux® progressive lenses through the expansion of a national advertising campaign and the launch of a new website. Varilux is the leading progressive lens to correct presbyopia, the most widespread vision problem in the world. “The first phase of our Varilux campaign was hugely successful, and we’re looking forward to the opportunity to reach even more consumers,” said Lauri Crawford, senior vice president of marketing, Essilor of America. “By illustrating the impact eyesight has on every part of our lives, these ads promote not just the Varilux lens brand, but the overall importance of working with an eyecare professional (ECP) to achieve sharp, healthy vision.” Earlier this year, the Varilux campaign increased in scope from television and radio to include digital and print advertising and a redesigned website. The new site features elements of the advertising campaign, more consumer-focused content, illustrations of what consumers can expect when viewing the world through a Varilux lens, and a responsive design that adjusts based on the viewing...
Filed in: Ophthalmic Lenses
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Alexander McQueen Fall/Winter 2014/2015 Eyewear Collection

Alexander McQueen Fall/Winter 2014/2015 Eyewear Collection

The Alexander McQueen eyewear collection for Fall/Winter 2014/2015 explores new interpretations of the brand’s accessory and ready-to-wear creations: cut off metal studs, perforated flat metal and a textured effect. These latest styles showcase Alexander McQueen’s signature craftsmanship. The colour palette ranges from classic colours such as blue, black, burgundy to oxidized metals such as ruthenium, copper and bronze. PERFORATED AMQ 4260/S and AMQ 4267 These square-shaped sunglasses for women are made of a lightweight and thin flat metal perforated with a geometric motif as seen on Alexander McQueen’s jewellery pieces. The style is available in oxidised shades of black, ruthenium, copper and bronze. Both sunglasses and optical frames are available. TEXTURED AMQ 4261/S The distinguishing feature of these cat eye shaped sunglasses is the textured ‘etched’ effect. The textured surface is hand-painted on a layer of colour and hand-polished to ensure the colour remains only on the engravings. The colours available include dark havana with a gold coating, black with a silver coating and black with a pearl blue coating giving it an iridescent sheen. METALLIC STUDS AMQ 4258/S...
Filed in: Eyewear
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It May Be Time to Get Out of Your Office and Connect with your Local Community

It May Be Time to Get Out of Your Office and Connect with your Local Community

    Online marketing is an important strategy to grow your business, but offline marketing tactics can boost the effectiveness of your online marketing and vice versa. One very effective offline strategy is the planning and provision of community events. Your involvement in local events is a powerful tool for getting your community to know you as their eye care professional. Here are five marketing tips to get you on your way… Identify opportunities for eye care education in your community. Align your Practice with businesses where eye protection or eye strain is a part of the work environment. PTA’s, hospital staffs, clinical groups, nursing and retirement homes are just a few examples. Develop your offering. Document what you are offering so that when you make contact, you have your talking points prepared and you also have information you can quickly send by email or postal mail. Your offering should be free of charge and contain a few topics (which gives you flexibility with different audiences) that you will present. Decide if you are willing to provide lunch or coffee and dessert to go along with your presentation as this is a strong “door opener”. ...
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New Fall Styles From G-Star Eyewear Collection

New Fall Styles From G-Star Eyewear Collection

Building on the success of the first G-Star eyewear collection, new styles have been added. Each pair features distinctive straight cut lenses and clean design for a modern feel rich with vintage elements. The industrial inspirations of the brand can be seen in iconic screw details, and denim is referenced in the zipper-puller shape of the temple tips. GS111S – DOUBLE RACKLER Caravan-shape lenses with thin metal temples, enriched by a double front bridge. The details of the structure are all visible: from the motif in the metal edging, inspired by the denim stitching, to the macro screws placed on the hinges. A laser logo is discreetly located on one lens. Available in Black, Chocolate, Havana, Olive and Dark Blue. GS618S – STEP FAGAN A reinterpretation of the classic cat eye frame with a 2-tone frame that combines matt and gloss textures for an unexpected volume effect. The laser logo on the lens is discreet, while screws and the drilled terminal rods evoke the brand’s signature style. Available in Black, Black Pearl, and Havana.   GS620S – BRAZE GARBER Constructed from premium acetate, the frame features a contrasting edge at the lenses for a dynamic feel....
Filed in: Eyewear
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Wiley X® Inc. Now Offers Popular P-17 Active Series Model In Gunmetal Grey

Wiley X® Inc. Now Offers Popular P-17 Active Series Model In Gunmetal Grey

Wiley X®, Inc. has introduced a new frame/lens combination for the P-17, one of the most popular members of its Active Series sunglass family. This new model #P-17T makes a bold fashion statement, while providing the 100% UV protection and OSHA-grade vision protection Wiley X is known for around the world. Setting this P-17 apart is a striking new Gunmetal Grey frame paired with Smoke Grey-tinted Silver Flash lenses, for a look that is sure to turn heads everywhere you go. As a member of Wiley X’s popular Active Series family, the P-17 is designed for those who like to get in the action out-of-doors, whether it’s hiking, cycling, skiing, skateboarding or beach volleyball. These glasses feature a lightweight and comfortable frame that provides wraparound coverage and a superior field of vision. The attractive Gunmetal Grey frame features a soft rubber nose pad and temple grips to ensure comfortable all-day wear and a secure fit during strenuous activity and hot, sweaty conditions. To further ensure the glasses stay comfortably in position, the P-17 glasses also come equipped to attach one of Wiley X’s unique, adjustable T-Peg Straps. People who crave outdoor action will always...
Filed in: Eyewear
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