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Dr. Ian Benjamin Gaddie Named as Vision Expo Conference Advisory Board Co-Chair Discusses New Role in Video Interview

Dr. Ian Benjamin Gaddie Named as Vision Expo Conference Advisory Board Co-Chair Discusses New Role in Video Interview

International Vision Expo & Conference announces that Ian Benjamin Gaddie, OD, FAAO has agreed to serve as co-chairman of the Conference Advisory Board. Gaddie joins Mark Dunbar, OD, FAAO in leading the development of the Vision Expo continuing education program, the most comprehensive and progressive education program available to the eyecare profession. Gaddie is owner and director of Kentucky-based Gaddie Eye Centers, a family owned practice. He is a fellow of the American Academy of Optometry, President of the Optometric Glaucoma Society (OGS) and outgoing chairman of the American Optometric Association’s continuing education committee. He serves on the editorial boards of Review of Optometry, Optometric Management, Primary Care Optometry News andOptometry Times. In 2011, he was inducted into the Oklahoma Pioneers in Optometry Hall of Fame. He is the 2015 recipient of the Kentucky Optometrist of The Year award. Here, Dr. Gaddie shares what most excites him about his involvement with International Vision Expo & Conference and the factors that differentiate the event from other eyecare meetings: TOTAL TEAM APPROACH Gaddie: “We’re really excited about the total team...
Filed in: Industry Info, Video
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New Varilux Lenses Now Offered on VSP Formulary

New Varilux Lenses Now Offered on VSP Formulary

New Varilux® progressive lens designs will be available on managed vision care plans offered by VSP, targeting a launch date of July 15. The new line includes two 100% digitally-engineered lenses incorporating W.A.V.E Technology 2™, which identifies and reduces aberrations.  These lens designs allow sharp vision in all light conditions, even low light: ·         Varilux Comfort® W2+ lenses – offers sharp vision even in low light ·         Varilux® Physio® W3+ lenses – provides sharp vision and smooth transitions from distance to near fields of vision even in low light “We’re excited to offer two new lens designs to the Varilux portfolio that provide the benefit of sharp vision that patients demand,” said Lauri Crawford, senior vice president of marketing, Essilor of America. “With the addition of the new designs to the VSP Formulary plans, ECPs have more premium options for dispensing Varilux lenses to meet all their patients’ vision needs.” The launch of the new line is supported through an increased investment in Varilux consumer advertising and The Power of 3X to continue to drive patient interest in the brand and more traffic to independent...
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Vision Expo West Education Centers on Changing Role of ECPs

Vision Expo West Education Centers on Changing Role of ECPs

Vision Expo delivers over 320 hours of Education focused on eyecare professionals’ ever-changing landscape and scope. Vision Expo West 2015 will be held this September at the Sands Expo & Convention Center in Las Vegas, Nevada. (Education: Sept. 16-19, 2015; Exhibition:Sept. 17-19, 2015.) A new Keynote series offers exclusive content focused on the retail strategies to drive customer engagement and loyalty, best practices in customer service – presented by culture authorities from the Ritz-Carlton’s Leadership Center – and a State of the Eye Care Industry Address delivered by Howard Purcell, OD, FAAO, Senior Vice President of Customer Development, Essilor of America, Inc.; Holly Rush, President, Luxottica Wholesale North America; and Rob Meyering, Vice President, Medical Relations and Operations, Bausch & Lomb. The series, held during early morning, lunch and evening hours, also includes Alcon’s new Air Optix® Colors Education Salon which offers a FREE, interactive 90-minute certificate program and social engagement for Contact Lens Technicians and other eye care office staff. Vision Expo will introduce an 11-hour track of Dispensing Essentials...
Optifog Lenses Earn American Culinary Federation Seal of Approval

Optifog Lenses Earn American Culinary Federation Seal of Approval

After completing a variety of tests by a panel of qualified chefs, optifog® lenses have been awarded the Seal of Approval by the American Culinary Federation, the largest professional organization of chefs and cooks in the United States. The lenses were judged based on standard criteria including: ease of use, versatility of the product, consistency, and product guarantees and claims. Optifog lenses are ideal for culinary professionals and for any glasses-wearer who spends time cooking.  Optifog lenses offer fog-free vision that not only improves performance but alleviates danger that could occur with foggy lenses, such as the fog that suddenly appears when walking from a freezer to a warm kitchen or even looking over a pot of boiling water. “This recognition from our nation’s culinary leaders truly excites us,” said Lauri Crawford, senior vice president of marketing, Essilor of America. “The ACF Seal of Approval is confirmation of how valuable the benefits of Optifog lenses are for those wearing glasses in the kitchen – from top chefs to home cooks.” Optifog lenses come equipped with a year’s supply of Optifog Activator Cloths to activate the anti-fog properties and...
Costa’s New Playa, Pawleys Perfect for Laid Back Summer Styling

Costa’s New Playa, Pawleys Perfect for Laid Back Summer Styling

    Summertime. It means longer days, sandy toes and beachside bonfires. It means warmer weather, dock parties and boat flotillas. For days when your top speed is a stroll,Costa introduces two new lifestyle sunglasses to its collection, Playa and Pawleys. A classic retro style, Playa moves easily from sunrise to sunset. It features sleek construction in a medium fit, complete with durable co- injected molded nylon frames and hypoallergenic rubberized no-slip nose pads. The optical spring hinge helps provide a “forget-they’re-on” fit. Playa is available in a variety of frame colors, including honey tortoise, coconut fade, matte Caribbean fade, black + amber, and Costa’s new tri-color fusion technology, black + white + aqua and light tortoise + white + aqua. Pawleys, named after the iconic South Carolina coastal beach town, features a combination frame comprised of high quality Monel® metal and sturdy nylon. The large frame ranks high in style points as well as premium performance features, including a lightweight fit and optical spring hinge. “Both Playa and Pawleys are great looking sunglass styles that bring all of the performance technology elements you’d...
Filed in: Eyewear, Lenses, Sunwear
Cataract Small Incision Eye pt.2

Cataract Small Incision Eye pt.2

Filed in: Cataract Surgery, Video
Cataract Small Incision Eye pt.1

Cataract Small Incision Eye pt.1

On the day of your operation, you will be asked to put on a surgical gown. You may receive a sedative by mouth and an intravenous line may be put in. And you’ll given eye drops to dilate, or open, the pupil. You will then be transferred to the operating table. To begin, the surgeon will use a special instrument to gently hold the eyelids apart. Then the surgeon will apply an antiseptic solution to the skin around the eye. ..before injecting a local anesthetic. While the anesthetic is taking effect, the surgeon will position a microscope in front of the eye.
Filed in: Cataract Surgery, Video
Cataract Small Incision Eye

Cataract Small Incision Eye

The human eye is constructed like a camera – with a clear lens in the front. The lens is located just behind the iris. It is contained in an elastic capsule. This capsule will serve as the housing for the new lens. All light that enters the eye has to pass through this lens. As we age, this lens can become cloudy and gradually lose its ability to focus properly. This is called a cataract.If left untreated, a cataract can grow steadily worse – interfering more and more with your vision. Generally, replacing a cataract with an artificial lens is a simple procedure. It usually involves a single incision in the white of the eye. Through this single opening the cataract is removed and the artificial lens is inserted.
Filed in: Cataract Surgery, Video
Lasik Laser Eye Surgery

Lasik Laser Eye Surgery

Laser Eye Surgery is a relatively simple and nonintrusive procedure that is designed to reduce or eliminate the need for glasses or contact lenses. Patient Education LASIK laser surgery generally does not have any effect on a patient’s overall health and there are no risks in choosing not to have the surgery.
Filed in: Laser Surgury, Video
Punctal plug insertion

Punctal plug insertion

Filed in: Education, Video
Punctal Plugs

Punctal Plugs

What are Punctal Plugs and how are they used
Filed in: Education, Video
How to Put in and Remove Contact Lenses

How to Put in and Remove Contact Lenses

Watch this video for a demonstration of “How to Put in and Remove Contact Lenses”. To complete the task, you will need:
Filed in: Contact Lenses, Video
Cooper Vision – Video Contact Lens Wear & Care Patient Guide

Cooper Vision – Video Contact Lens Wear & Care Patient Guide

Video sponsored by CooperVision shows how to insert, remove and take care of your contact lenses. Great video for new contact lens wearers.
Filed in: Contact Lenses, Video
How to Pick Women’s Eyeglasses : Progressive Eyeglass Lens

How to Pick Women’s Eyeglasses : Progressive Eyeglass Lens

Learn about progressive no-line bifocal lenses in this free eye care video series.
Filed in: Lenses, Video
How to Choose Men’s Eyeglasses : Progressive Lenses: Guide to Men’s Eyeglasses

How to Choose Men’s Eyeglasses : Progressive Lenses: Guide to Men’s Eyeglasses

Progressive lenses, also known as photo-chromatic lenses, change tint in the presence of UV light, which causes them to turn into sunglasses when outdoors. Learn more about progressive eyeglass lenses with helpful advice from and optometry office manager in this free video on prescription eyeglasses.
Filed in: Lenses, Video
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