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New Varilux Lenses Now Offered on VSP Formulary

New Varilux Lenses Now Offered on VSP Formulary

New Varilux® progressive lens designs will be available on managed vision care plans offered by VSP, targeting a launch date of July 15. The new line includes two 100% digitally-engineered lenses incorporating W.A.V.E Technology 2™, which identifies and reduces aberrations.  These lens designs allow sharp vision in all light conditions, even low light: ·         Varilux Comfort® W2+ lenses – offers sharp vision even in low light ·         Varilux® Physio® W3+ lenses – provides sharp vision and smooth transitions from distance to near fields of vision even in low light “We’re excited to offer two new lens designs to the Varilux portfolio that provide the benefit of sharp vision that patients demand,” said Lauri Crawford, senior vice president of marketing, Essilor of America. “With the addition of the new designs to the VSP Formulary plans, ECPs have more premium options for dispensing Varilux lenses to meet all their patients’ vision needs.” The launch of the new line is supported through an increased investment in Varilux consumer advertising and The Power of 3X to continue to drive patient interest in the brand and more traffic to independent...
Optifog Lenses Earn American Culinary Federation Seal of Approval

Optifog Lenses Earn American Culinary Federation Seal of Approval

After completing a variety of tests by a panel of qualified chefs, optifog® lenses have been awarded the Seal of Approval by the American Culinary Federation, the largest professional organization of chefs and cooks in the United States. The lenses were judged based on standard criteria including: ease of use, versatility of the product, consistency, and product guarantees and claims. Optifog lenses are ideal for culinary professionals and for any glasses-wearer who spends time cooking.  Optifog lenses offer fog-free vision that not only improves performance but alleviates danger that could occur with foggy lenses, such as the fog that suddenly appears when walking from a freezer to a warm kitchen or even looking over a pot of boiling water. “This recognition from our nation’s culinary leaders truly excites us,” said Lauri Crawford, senior vice president of marketing, Essilor of America. “The ACF Seal of Approval is confirmation of how valuable the benefits of Optifog lenses are for those wearing glasses in the kitchen – from top chefs to home cooks.” Optifog lenses come equipped with a year’s supply of Optifog Activator Cloths to activate the anti-fog properties and...
Costa’s New Playa, Pawleys Perfect for Laid Back Summer Styling

Costa’s New Playa, Pawleys Perfect for Laid Back Summer Styling

    Summertime. It means longer days, sandy toes and beachside bonfires. It means warmer weather, dock parties and boat flotillas. For days when your top speed is a stroll,Costa introduces two new lifestyle sunglasses to its collection, Playa and Pawleys. A classic retro style, Playa moves easily from sunrise to sunset. It features sleek construction in a medium fit, complete with durable co- injected molded nylon frames and hypoallergenic rubberized no-slip nose pads. The optical spring hinge helps provide a “forget-they’re-on” fit. Playa is available in a variety of frame colors, including honey tortoise, coconut fade, matte Caribbean fade, black + amber, and Costa’s new tri-color fusion technology, black + white + aqua and light tortoise + white + aqua. Pawleys, named after the iconic South Carolina coastal beach town, features a combination frame comprised of high quality Monel® metal and sturdy nylon. The large frame ranks high in style points as well as premium performance features, including a lightweight fit and optical spring hinge. “Both Playa and Pawleys are great looking sunglass styles that bring all of the performance technology elements you’d...
Filed in: Eyewear, Lenses, Sunwear
How to Pick Women’s Eyeglasses : Progressive Eyeglass Lens

How to Pick Women’s Eyeglasses : Progressive Eyeglass Lens

Learn about progressive no-line bifocal lenses in this free eye care video series.
Filed in: Lenses, Video
How to Choose Men’s Eyeglasses : Progressive Lenses: Guide to Men’s Eyeglasses

How to Choose Men’s Eyeglasses : Progressive Lenses: Guide to Men’s Eyeglasses

Progressive lenses, also known as photo-chromatic lenses, change tint in the presence of UV light, which causes them to turn into sunglasses when outdoors. Learn more about progressive eyeglass lenses with helpful advice from and optometry office manager in this free video on prescription eyeglasses.
Filed in: Lenses, Video
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