Archive : Technology

Essilor of America, the nation’s leading manufacturer of optical lenses, announced today that it will host a national discussion at 6:30 p.m. Central Time on Monday, December 10. The webinar will be led by Howard Purcell, O.D., FAAO, and Senior Vice President of Customer Development at Essilor, to provide independent ECPs with an overview of the industry and to engage participants in discussions about the challenges and opportunities they face today. Essilor will be joined by VSP Vision Care’s Dan Mannen, O.D., FAAO, who will offer insights from a Bain & Company study commissioned by VSP on the state of independent optometry. To access the webinar, please visit www.optometry2020.com and click the “register” link at the top of the page. “Clearly, the industry is evolving, and independent practitioners want to be part of the solution to preserve and enhance their business, in the wake of new competition, business expenses, and hiring challenges,” said Purcell. “Over the last few months Essilor has engaged with independent ECPs to hear about these issues and brainstorm ways to face the changing wave of optometry.” As a means to inform independent ECPs about the dynamics...

Eyewear industry leader ClearVision Optical launches their new blog, ClearNation Exchange, an optical industry resource providing information on ClearVision products, brands, and industry news. A re-launch of the company’s successful ClearNation e-newsletter, the ClearNation Exchange blog development was a natural progression for the monthly publication. With a solid following and readership as well as high click through rates, ClearNation is already known as a valuable resource for information on a variety of news from ClearVision, including new releases, programs, specials, and social media. ClearNation Exchange will continue to offer the same great information, but provide a more interactive experience for the reader. The blog will offer some new concepts as well, providing further insight into ClearVision’s product and design inspiration. An image gallery will feature creative photography of new product releases featured on the blog. Also, details on trends and materials related to each product release will be discussed. Guest bloggers will be occasionally featured to communicate relevant business information. Lastly, the blog promises to provide direct access to...

CE Vision Services, Inc., a leading national buying group, has unveiled a series of videos showcasing its web based services.  The videos can be viewed on CE’s home page at www.cevision.com.  The centerpiece of the video collection is C&E’s Dr. Cool video that invites ECP’s to give up being Dr. Stress by embracing CE’s web based services and become Dr. Cool.  The three other videos highlight BeyeRight®, CE’s proprietary service for searching top selling frames and sunglasses to aid frame board management, IDOC’s® which allows members to review current and past billing information and IEP Benchmark®, which allows ECP’s to easily  create a simulated profit and loss statement benchmarking with similarly sized practices (http://www.cevision.com/iep/).   According to Brad Shapiro, C & E Principal, “the video montage succinctly demonstrates the unique advantages that C & E’s web based services can offer practitioners.  These services save a practice administrative research time and stimulate ideas that can increase profitability.” Background: C&E Vision located in San Clemente California, is the only Web Enhanced buying group of choice.   C&E...

The technological achievements of Hoya’s personalized progressive lens, HoyaLux ID MyStyle, can now be realized in all independent practices thanks to the development of Hoya’s new app Spectangle. Spectangle addresses many of the drawbacks required to prescribe personalized progressives including time necessary to take frame and fitting measurements, equipment investment and ease of operating measuring devices. Ideally, every dispensing table can now be equipped with i-pads so no patient waiting while the measurement device becomes available. “We were amazed at the response received while testing Spectangle both in practices and at the big shows”, states Ron Barnes, Director of Project Marketing. “We want it now” was the common response of those previewing the app.” Spectangle allows the optician to take photos using the iPad camera, make adjustments on the screen, enter in Rx data and lifestyle preferences then push a button to send the order to the lab. “For an optician to explain to a patient while seated at the dispensing table the critical measurements required to ensure the ultimate personalized lens, creates such a point a differentiation that walking with the...

HOYA Vision Care North America today announced the launch of its new consumer website, developed after a yearlong market research study to better understand how consumers approach buying premium eyeglass lenses. The new site will empower eye care patients like never before with easy‐to‐understand information about the latest advancements in vision correction, offering straightforward explanations about the differences between HOYA lenses and other lens brands. This approach is in direct response to research findings that consumers are focusing more on their lens treatments and frames than on what they actually see through. Ron Barnes, Director of Project Marketing at HOYA North America, said: “After quantitative and qualitative studies, we found the vast majority of eye care consumers don’t care about their lenses… because they don’t understand our industry jargon. That’s why so many patients still think lens brands are all the same, just commodities. So they base their purchase decisions on price alone.” In addition to the educational benefits for patients, the new site can be used as a pre‐emptive sales tool by Eye Care Professionals – a way to give their patients...

ClearVision announces Selling the Kids Biz, a comprehensive 3-part video series that serves as a training guide to selling kids frames in today’s marketplace. This powerful video series delivers on strategies, stats and unique insights into how to succeed in the kids business. Presented as three separate videos that build on each other, the series provides an educational opportunity in an easy to use format. Available to you through Cvoptical.com, the series can be viewed repeatedly or even used as a lunch and learn for your staff.  Each video comes with a supporting white paper to reinforce the knowledge outlined in the video. Video One explains how to create a kids specific frame board that appeals to today’s young consumer. Details on what shapes sell best, how many metals and acetates you need to maintain a healthy business and current frame board management trends are included. The second in the series focuses on business strategies, providing tools for retail success. With expert tips and stats on consumer buying habits, this video is geared towards gaining a strategic advantage. The third video puts it all together with merchandising strategies. See first hand examples...

Best Image Optical from the sunshine state, Florida gets ready for summer by revamping their corporate site to a colorful summer theme. The Best Image website uses moving tiles on their front page to showcase beautiful eyewear, models, and summer photography. Here are some highlights on the new moving tiles: Tiles when highlighted unveil caption text about the tile. Some tiles are video ready and can be played. Tiles’ showcasing our eyewear redirects you when clicked on to our catalog page to view the frame’s different colors and specs. Brand tiles direct you to information about the brand and its current campaign. Themed after summer colors: tangerine, lime green, and espresso brown. Font used is light and easy to read. View the updated Best Image Optical website at: www.bestimageoptical.com. If you would like to provide feedback, you can do so by email at marketing@bestimageoptical.com. About Best Image Optical: Best image Optical offers fashionable, timely & on trend styles that can be found in all of our three eyewear brands: Dolabany, Mario Galbatti and Plume Paris. Utilizing the finest materials as well as our attention to detail in our designs, Best Image Optical continues...

ClearVision Optical has designed a fresh look for its Facebook cover image for the month of May. The new image reflects ClearVision’s adoption of technology and reinforces the company’s commitment to helping customers navigate the expanding “maze” of social media. ClearVision’s creative use of Facebook’s prominent new cover photo feature supports its continued focus on social and emerging media.  The spring cover image is a QR code cleverly incorporated into the main Facebook visual.  When scanned, the QR code leads to an opportunity to receive a free ClearVision USB port if participants guess the correct frame the mouse is wearing! The inventive guessing game provides ClearVision with a remarkable opportunity to optimize its company Facebook presence in a fun way, while engaging users and encouraging new “likes” to the ClearVision Facebook page.  To play, Facebook fans can simply scan the QR code on the ClearVision Facebook page and get started.  The QR code links to a form that has a “guessing game” to enter to win the USB port.  Guess which frame the mouse is wearing, complete the form, and submit to win! All entries will be placed into a raffle, and 10...

Tri-Supreme Optical Labs, based in Farmingdale, NY, is pleased to announce the re-launch of trisupreme.com, the company’s popular website.  The website features a new look, easier access and navigation and a customized dashboard based on a user’s browsing history.  trisupreme.com is configured for mobile devices as well. Accounts of Tri-Supreme who create an account at trisupreme.com can view monthly promotions, view Tri-Supreme’s latest newsletter, download the latest price list, view over 200 lens spec sheets detailing lens availability and print cut out charts for progressive lenses.            For more information, please contact Tri-Supreme Optical at 800-321-1100.

Best Image Optical has updated their Mario Galbatti brand site with a new Mario Galbatti model and brightens up it’s background confidently with red which goes hand in hand with the launch of our new AD to debut in Eyecare Business Magazine this month. Updated website (www.mariogalbatti.com): The website uses deep tones to enhance the mystery of “Who is Mario Galbatti”. Also the dark tones are used to inspire confidence. Dark Red is used throughout as it’s the logo scheme color of the M and G letters of Mario Galbatti. Clean and simple homepage was created to focus on the homepage’s image which proudly displays our eyewear, in this case model MG-139. The easy navigation panel allows easy access to all important content. The news button connects to a constantly updated blog with news on new collections, press releases, and new updates. Some important content on this website is insight of our brand, our campaign in finding out “Who is Mario Galbatti” and what does it mean to be Mario Galbatti. It also has easy access to our online catalog and corporate page. About the Brand: Mario Galbatti delivers plenty of confidence with influences from the 1940’s to the 80’s....

Best Image Optical continues to expand their reach online through the photo sharing site – Instagram. The premise behind Instagram is pretty simple: Snap a photo on your iPhone or Android, add a quirky filter, and share it across Instagram’s internal network or Facebook, Twitter, and Tumblr. Best Image’s Marketing Manager, Carlos Zamora had this to say, “To us, it’s very important to keep our accounts updated with our latest eyewear developments. There is so much more you can say with a photo, so it was obvious we should start using Instagram. We started to use the iPhone app for a behind the scenes look of our Spring/Summer collection from Dolabany Eyewear and the feedback we received was remarkable. Moreover, the photos we take on Instagram can be easily shared in other social media platforms we are currently on, so it all synergizes perfectly. It’s been such a fun experience to share our love for our brands in a photo with Instagram.” Best Image Optical will use Instagram to cover behind the scenes events such as photo shoots, corporate events, trade shows, eyewear launches and other significant events. Find Best Image Optical on Instagram under their profile name:...

In lieu of a single product catalog, A&A Optical plans to release a series of Look Books, introducing the first issue in February. The Look Book, a product catalog, sales tool and “coffee table” book in one, features new eyewear releases as well as fashion editorial spreads which connect with each brand’s demographic. Inspirational images highlight the season’s latest trends and stylish fashion finds help illustrate how to build a look around select eyewear. A&A Optical continues to keep digital innovation central in its marketing endeavors by incorporating QR codes which tie in with the look book’s fashion message. This year, the codes link to behind-the-scenes videos from A&A Optical’s 2012 fashion photo shoots. QR codes within the Quiksilver and Roxy pages, link to brand videos.  A&A has created an electronic flip version of the Look Book available on A&A’s website, www.aaopticalco.com/LookBook2012-1.aspx. “Properly integrated print and digital marketing is critical to developing strong and cohesive communication through all channels. We will continue to use printed material incorporating digital features as a driver of online business.” Throughout...

Bold, brilliant and bon chic, the recently launched BCBGMAXAZRIA eyewear consumer website, bcbgmaxazriaeyewear.com provides a fantastic opportunity to direct consumers to those dispensaries offering BCBGMAXAZRIA eyewear and suns. Designed to increase awareness of the BCBGMAXAZRIA optical collection to BCBG clientele and general fashion consumers, bcbgmaxazriaeyewear.com is also accessible from two of the brand’s consumer websites, bcbgmaxazriarunway.com and bcbg.com, providing a connection to BCBG’s online and social platforms that reache over 20,000 consumers weekly. Consumers have the ability to search for the brand’s fashionable, on trend eyewear and sun styles, and then use the site’s Store Locator to search for BCBGMAXAZRIA optical retailers by zip code. This Google-Maps-based locator helps drive more traffic to those practices selling the collection! The BCBGMAXAZRIA consumer website is a vision truly come to life! Explore the exciting display of on trend colors, natural textures, jeweled accents and more at bcbgmaxazriaeyewear.com, and contact ClearVision Optical at cvoptical.com to learn how to bring the glamorous BCBGMAXAZRIA collection to your dispensary! With a minimum...

The Marc Ecko Cut & Sew Eyewear consumer web site is our new, hip hangout for eyewear consumers! Located at marceckoeyewear.com, this consumer website is also accessible from the Marc Ecko Cut & Sew Facebook page, providing visibility to Marc’s tremendous Facebook audience (nearly 25,000 Cut & Sew fans and 40,000+ Ecko Unlimited fans) and numerous online visitors. Offering our popular Virtual Try On technology, the consumer web site allows consumers to try on Marc Ecko Cut & Sew optical and suns styles, and share their favorite looks with all of their Facebook friends! Allowing Marc Ecko fans and consumers to virtually experience the collection from anywhere, VTO also emphasizes sharability: consumers can share looks with friends and family and ask their opinions before diving in for the purchase. This approach will help accounts that want to connect with patients who respond to the collection’s approach to today’s young men’s consumer – the 20 to 40-year-old Marc Ecko guy who is young in spirit, masculine and pays meticulous attention to detail. The Marc Ecko Cut & Sew consumer web site also features a Where to Buy store locator of Marc Ecko...

Designer and entrepreneur Marc Ecko recently launched a Virtual Try On (VTO) website, www.marceckoeyewear.com, for his Cut & Sew eyewear collection. Accessible via the Marc Ecko Cut & Sew Facebook page, www.facebook.com/cutandsew, the new website allows consumers to try on the collection of eyewear and sunwear, wherever and whenever – a virtual “try before you buy” experience that merges the massive sharability of social media with the latest in technology. VTO technology lets users “try-on” any frame in the Cut & Sew line, save their favorite looks, and then share their image and experience on Facebook. Using VTO, visitors use their webcam to take their picture, or can upload an image to the site to virtually try on the eyewear. Model images are also provided. “With a technology like VTO, it’s all about sharing with your friends and family and asking them what they think before you dive in for the purchase,” says Ecko. “VTO gives you a chance to try on different frames whenever you want – before you go to the eye doctor. So you save time you would normally spend trying on eyewear after an eye screening, plus you can get feedback before you buy.” Keeping...