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TRAD: Limited Edition Vision Expo West Release

TRAD: Limited Edition Vision Expo West Release

Combining design with function is the philosophy of the ÖGA brand. ÖGA’s Limited Edition Trad concept is an acetate frame equipped with a patented flex system which is both bold and visually simplistic. Trad’s outstanding design combines aesthetic appeal with mechanical function. The flex-hinge is made of a 1.4mm stainless steel wire folded into a clip which connects the front with the temple. The hinge fulfills an integral part of the frame’s appeal, giving it an intriguing personality. Fronts are available in either a matte or gloss finish and it is milled to house the wire held onto the endpiece with a visible dowel pin creating a cross-stitch graphic effect. These two limited edition models are available in four colors each ranging from black to crystal and include a superb red version! The Trad concept has a pure creative feel, with only the little clip adding a splash of color on the hinge bringing out the very best qualities of the frame. Look forward to a follow-up release in January 2015. ÖGA is a brand for confident men looking for frames with a creative difference. For more information visit www.morel-france.com
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Carrera Fall/Winter 2014/2015 Eyewear Collection

Carrera Fall/Winter 2014/2015 Eyewear Collection

For Fall/Winter 2014/2015, Carrera plays with ultra-slim profiles and stunning color-blocking effects, giving life to new sunglasses and optical frames that assert an urban, contemporary personality. The new eyewear collection reveals an authentic spirit and a fresh, lively look, highlighted by the use of premium materials and reflecting the brand’s great passion for design and attention to detail. Last but not least, Carrera shakes up the world of fashion with its latest “Made in Italy” adventure: a revolutionary bitoric wraparound nylon/metal model. SUNGLASSES COLLECTION CARRERA 5019/S A contemporary design and fine detailing: with their softly rounded silhouette, these sunglasses in Optyl – a Safilo registered trademark for an ultra-lightweight high-tech material – reflect the season’s hottest trends and win every woman’s heart. The new model is adorned with the brand’s iconic trapezoid-shaped Victory C logo on the inside of the geometric temples and features rubber temple tips, delivering maximum comfort without sacrificing style. Multi-layer polycarbonate mirrored lenses are perfectly matched with fresh, feminine color combos: white/lilac with red lenses, black-lime...
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A Silk Masterpiece: Ogi Eyewear’s 4306

A Silk Masterpiece: Ogi Eyewear’s 4306

Elegant stainless steel and silk colored panels unite in the 4306 from Ogi Eyewear. Embodying a sense of pure elegance through its swooping brow and delicate details, this frame is sure to embrace a chic appearance. Unique color combinations such as white silk and gold bring a surprising yet refreshing look to an already noteworthy style. The 4306 demands attention with its complex woven silks in four vibrant patterns of purple silk/dark brown, red silk/black, white silk/gold, and blue silk/sliver. Specifics: Stainless steel Woven silk detail Bold color combinations Adjustable nose pads Adjustable temple tips Marketing: Ogi Eyewear counter cards, logo blocks, and large window banners are available upon request. Contact Info: For additional information contact Ogi Eyewear. 888.560.1060; www.ogieyewear.com
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This year, BCBGMAXAZRIA celebrates 25 years of Bon Chic, Bon Genre

This year, BCBGMAXAZRIA celebrates 25 years of Bon Chic, Bon Genre

Founded in 1989, BCBGMAXAZRIA is a premier fashion brand that blends European sophistication with American spirit, defining a fashion-forward collection for women with a dynamic sense of style. BCBGMAXAZRIA eyewear is a chic, sleek, wearable collection that lets today’s modern woman feel beautiful and effortlessly cool. The latest release includes 8 new models in a selection of powerful statement makers and classic, confident styles, including: BCBG Lanna Think Librarian with Sass. BCBGMAXAZRIA Lanna’s round, uplifting eye shape adds a sexy twist to a classic style. Thin, beautifully curved laminate temples feature the BCBGMAXAZRIA logo bar, plus a playful pop of interior color. Lanna is available in three sophisticated, translucent colors: Eggplant Horn, Smoke Black Horn, and Brown Horn. BCBGMAXAZRIA Noemi BCBGMAXAZRIA Noemi is a full acetate style offering a timeless rectangle front shape in rich, multi-faceted translucent block materials. On trend, fun colors and lacelike patterns give Noemi a youthful touch. Sculpted temples feature the BCBGMAXAZRIA logo bar. Noemi is available in Wine Marble, Black Marble, and Tortoise Multi. BCBGMAXAZRIA Chantal BCBGMAXAZRIA Chantal is the...
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Costa Leads Fall Style Trends with New Seapoint, Tern

Costa Leads Fall Style Trends with New Seapoint, Tern

Costa introduces two new sunglasses, Seapoint and Tern, as part of its late 2014 collection. Both are a perfect blend of premium performance technology and the fall season’s throwback trend. A classic aviator shape, Seapoint offers a medium fit that’s large on style. The frame features Costa’s patented, nearly indestructible co-injected molded nylon construction, sturdy integral hinges and no-slip Hydrolite™ nose pads. Frame colors include white + black, black pearl, coconut fade, black fade and scotch. Seapoint starts in retail at $149. Named for the slender seabirds, Tern features a sleek, rectangular frame shape with 5-barrel optical hinges and no-slip Hydrolite nose pads. Available colors include pomegranate fade, coconut fade, topaz fade and shiny black + amber. Tern starts in retail at $159. Both Seapoint and Tern can be customized with Costa’s gray, copper or amber 580P™ lenses. Costa’s 580 lenses block yellow light – the harshest light – from entering the eye at the 580 nanometer on the light spectrum. The result is an unmatched level of polarization and razor sharp color enhancement. The 580P lenses feature a premium anti-reflective coating, and protect against...
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Wiley X® Adds Stylish New WX Rebel To Its Active Series Sunglass Family

Wiley X® Adds Stylish New WX Rebel To Its Active Series Sunglass Family

Active Series sunglasses by Wiley X®, Inc. are designed for active men and women who are up for anything — hiking, riding, climbing, kayaking, fishing and more. The new WX Rebel is a perfect fit for the family, delivering the sharp vision, Absolute Premium Protection, and “devil may care” attitude outdoor adventure seekers need to take on any challenge. The new WX Rebel comes in two versions. WX Rebel Model #ACREB04 pairs a fashionable Matte Layered Tortoise frame with bronze tinted lenses built with Wiley X’s advanced, 8-layer Polarization. These lenses eliminate glare on the water, in the city, on the road or any other highly reflective environment, enhancing eye comfort and improving vision under a wide range of situations. Model #ACREB01 is also a member of Wiley X’s popular “Black Ops Collection,” pairing Smoke Grey lenses with an understated Matte Black frame. Known for their advanced vision protection and stealthy good looks, it’s no surprise that Wiley X Black Ops Collection sunglass models are also favored by law enforcement, private security operatives and other tactical wearers. Both new WX Rebel models provide 100% protection against the sun’s harmful...
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Gucci Introduces New Sunglasses & Optical Frames For Men For Autumn/Winter 2014

Gucci Introduces New Sunglasses & Optical Frames For Men For Autumn/Winter 2014

Gucci is pleased to present its new sunglasses and optical frames dedicated to the contemporary man, featuring a classic yet modern look. Combining retro style, impeccable workmanship and a modern material, these new frames features refined details, such as functional metal rivets with the hinges. A new minimal metal House Web motif displays an interplay of shiny and matt finishes, and a photo-engraved GG plaque adorns the temple-tips. Inspired by traditional craftsmanship that has been handed down over the years, these sunglasses and optical frames are distinguished by a skilfully hand-finished treatment, which gives the material a sophisticated look that perfectly blends past and present. The sunglasses and optical frames are available in bio-based acetate in classic black and Havana colours. Bio-based acetate is an innovative material that features the same comfort and quality as the finest plastics currently employed by the eyewear industry, but derives a large proportion of its components from natural origins. This helps reduce CO2 emissions from the production process of the material, thus supporting Gucci’s commitment to environmental issues. The round-shaped sunglasses come...
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The Evolution Of Titanium Eyewear

The Evolution Of Titanium Eyewear

Tura Inc., the inventor of fashion eyewear in 1938, introduces the Geoffrey Beene 100% titanium collection, featuring six men’s ophthalmic models debuting in September. The new designs include sculpted, linear and open details. Titanium is a growing trend in eyewear for multiple reasons. The material is durable, naturally hypoallergenic, and ultra lightweight, making it ideal for customers with a high-density prescription who seek comfortable lightweight frames. At a special discount structure for the optical store, the Geoffrey Beene titanium eyewear collection has an attractive price point that benefits the dispensary and the patient. One of America’s true design pioneers, Geoffrey Beene continues to challenge the country’s fashion establishment by creating classic, superbly tailored eyewear for men and women that marry comfort and luxury. Staying true to the Geoffrey Beene DNA, these new men’s styles perfectly blend form and function with unparalleled quality. “Our titanium frames will appeal to the customer looking for high quality materials, a classic shape, and a modern temple design,” says Tura Inc. Product Manager Loyedie Desir. “It’s a wise purchase, whether...
Filed in: Eyewear
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Nike Vision® Revolutionizes Flexible Frame Technology With The Stylish, Durable Nike Flexon® Hyper Collection

Nike Vision® Revolutionizes Flexible Frame Technology With The Stylish, Durable Nike Flexon® Hyper Collection

Nike Vision introduces the Nike Flexon Hyper collection, a groundbreaking new line that combines the wearable style and lightweight comfort of plastic-framed eyewear with the progressive strength and flexibility of our advanced memory metal—Flexon. Designed specifically for active people who are tough on their frames, the Nike Flexon Hyper collection is built with a dual-injected manufacturing process featuring a TR-70 chassis sealed inside rubber, with Nike Flexon encased in the nosebridge. All three materials are ultra lightweight and flexible, and thanks to Nike Flexon’s innovative memory properties, the frames can bend, but are engineered to return to the original fit and shape. The result? Comfortable, more durable frames that are designed to take on the abuse of life. “The main goal was to completely reshape the look and feel of Flexon by creating something fun, flexible and irreverent—but also at the top of its game,” says Carl Allen, Marchon Eyewear Senior Designer. The Nike Flexon Hyper collection comprises two youthful, wearable shapes, NIKE 4258 and NIKE 4259. Both styles feature a waffle tread pattern and cantilevered hinges where hits of accent color revealed...
Filed in: Eyewear
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New AW14 Charmant Titanium Styles

New AW14 Charmant Titanium Styles

CHARMANT Titanium Perfection epitomizes perfect eyewear design. Each frame seamlessly combines titanium’s strength and lightness with intelligent design. Superior optical skill is applied to the creation of every unique profile. A CHARMANT frame speaks volumes for the wearer’s self-assurance, desire for excellence and sense of personal style. The latest collection is a display of expressive, modern looks for modern men and women. The women’s styles strike a balance between classic grace and modern elegance. Feminine silhouettes in fresh new-season colors display innovative temple embellishments. The men’s style embraces masculinity with a striking temple design. Ladies CH12111 Beautiful and unique, this combination frame features a titanium frame front and acetate temples. The temple catches all eyes with its 3-D design and delicate stone accent, that then transitions into a marbled acetate, tapering towards the ear. Available in black, brown, burgundy, and white. CH12112 This charming ladies’ style expertly makes its presence felt without dominating the conversation. An expressive impression of strength with an air of femininity, this combination frame features a titanium...
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Quintessentially British: New Ted Baker Eyewear Styles Merge High Fashion & Retro Influences With Ted’s Quirky Personality

Quintessentially British: New Ted Baker Eyewear Styles Merge High Fashion & Retro Influences With Ted’s Quirky Personality

Tura Inc., the inventor of fashion eyewear in 1938, expands its popular Ted Baker collection with four bold ophthalmic models for women and men, debuting in September. “The quintessentially British brand merges the perfect balance of vintage styling with modern design, and playfulness,” says Crystal Throneburg, Product Manager for the Ted Baker collection. These latest additions are part of the Speechless and Iconic “T” collections, which incorporate high fashion styling and subtle branding details. This collection is  an excellent option for price and fashion-conscious consumers. “Ted’s unique point of view is expressed in each frame through retro shapes, custom prints, and high quality materials,” adds Throneburg. The frames boast rich laminate acetates, high definition floral prints, and comfortable spring hinges. One of the models is crafted with authentic wood inlays, adding to the frame’s rich design aesthetic and allure. Not Your Ordinary Wayfarer: Style B717 for Women Only Ted could make the masculine Wayfarer fresh and feminine for today’s woman. This modified design features a thin profile and luxurious laminate acetate materials. Standout custom floral...
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ESE’s Jaguar Eyewear Announces Fall Release

ESE’s Jaguar Eyewear Announces Fall Release

Eastern States Eyewear has announced the release of Jaguar Eyewear’s fall optical collection. The new introduction includes styles from Jaguar’s classic collection in addition to the youthful Jaguar Spirit and Performance lines. The release demonstrates Jaguar’s ability to utilize a mix of metal materials. Along with two titanium styles, the collection boasts three styles created primarily with stainless steel and one more in monel. As different metals lend themselves to different design features, this focus on materials enables Jaguar to provide consumers with the greatest degree of comfort and style possible. There will also be two acetate styles for the season as well. Several styles feature obvious inspiration from the designs of the automobiles. Such elements include temples mimicking the elegant wood grain work of the dashboard, laser work on the temples recalling the cars’ grill, and temple contours representing that of the new F Type design. Additionally, Jaguar’s youthful Spirit collection portrays the feel of the cars by using the same colors offered in the cars on the frame coloration. As with all Jaguar frames these styles are produced by the German based Ferdinand...
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Style Meets Comfort With The Latest Argyleculture Eyewear Frames

Style Meets Comfort With The Latest Argyleculture Eyewear Frames

Masculine modern style meets lightweight and easy to wear frames in the latest Argyleculture Eyewear collection. Stevens, Bonham and Guthrie each combine on trend styles with lightweight elements to create an exclusive look. Stevens features a classic rectangle full flat metal frame with complementary horn acetate temples, that are accentuated with touches of contrasting color. Detail is added to the black horn with subtle blues, as the brown acetate is given depth with a smoky lighter brown. Spring hinges allow for a more comfortable fit. Stevens is available in Black and Brown. Bonham features a traditional rectangle frame. While spring hinges offer a comfortable fit. An ombred temple adds color and edge to the classic shape. Bonham is also available in black acetate. Guthrie features a modified rectangle, semi rimless frame. Injected TR-90 temples are flexible and light weight. Guthrie’s extended end piece is a great choice for those requiring a larger fit. For more information, visit our website at www.mcgeegroup.com or contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. Argyleculture Eyewear is sold by The McGee Group under the license from Argyleculture. The McGee...
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Tura Inc. Presents Captivating Displays At Vision Expo West With Distinct Brand Personalities

Tura Inc. Presents Captivating Displays At Vision Expo West With Distinct Brand Personalities

After a successful showing at Vision Expo East, Tura Inc., the inventor of fashion eyewear in 1938, brings its alluring displays and iconic collections to Vision Expo West. Tura Inc. is known for crafting eyewear using high quality materials and craftsmanship, at competitive price points. The Company will highlight their namesake collection Tura, along with latest frames from Brendel, and Ted Baker. Each brand will have a section at the booth that will focus on bringing its distinct DNA to life through enticing visual displays accentuating the collection’s positioning. Additionally, Tura Inc. has designed special promotions that will entice qualifying customers. Tura Tura will showcase the “Tura Legends Collection”, a series of retro-inspired frames that pay homage to the brand’s history. These frames put a fresh spin on iconic designs from the golden age of glam. Revamped with a modern edge, the “Legends Collection” offers luxurious elegance for today’s sophisticated woman. All styles are made in Europe or Japan, and feature the highest quality materials. With this featured collection, Tura now brings fashion full circle. So the woman who wears Tura can feel like a legend...
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A Legacy Tribute:  Kirby Puckett Eye Mobile

A Legacy Tribute: Kirby Puckett Eye Mobile

At the Minneapolis Convention Center on July 11th, Ogi Eyewear witnessed first hand the ribbon cutting ceremony of the Kirby Puckett Eye Mobile. On that day, The Phillips Eye Institute and Major League Baseball and the Minnesota Twins proudly introduced the Kirby Puckett Eye Mobile, the first ever eye clinic on wheels in the Twin Cities region. This will provide follow-up eye care for children referred through the Phillips Eye Institute’s Early Youth Eyecare (E.Y.E.) Program and will also provide free vision screening for children and adults around the state. With two fully equipped exam rooms provided, it truly is like an eye doctor’s office on wheels. This vehicle is operated and staffed by Phillip’s Eye Institute, part of Allina Health. Last year Ogi Eyewear donated over 500 frames to the Phillips Eye Institute’s E.Y.E. program. Children in the Minneapolis Public Schools were screened and many had the opportunity to receive a free pair of prescription eyeglasses through this program. Now, with the introduction of the Kirby Puckett Eye Mobile, Ogi Eyewear will once again donate frames to this new philanthropic effort to provide the local community with eyeglasses. Learn more...
Filed in: Eyewear, Industry Info
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