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New Argyleculture Styles: Chet, Graham and Mack

New Argyleculture Styles: Chet, Graham and Mack

Masculine modern styles meet retro sensibility in the latest collection from Argyleculture. Chet, Graham and Mack are on trend for the most recent menswear styles. A recolor of a classic! Chet features a rich horn inspired acetate in brown and sage. Integrated spring hinges add a sleek look and allow for a more comfortable fit. Graham features a deep rectangular eye shape with tapered acetate temples. Matte metal front compliments matte accented temple. Spring hinges and adjustable nose pads create a more customized fit. Graham is available in Gunmetal and Black Tortoise. Mack is a contemporary combination frame. A metal brow bar is incorporated into the rectangular frame shape, which seamlessly flows into metal temples with acetate temple tips. Spring hinges allow for a more comfortable fit. Mack is available in Navy/Black and Black/Tortoise. www.mcgeegroup.com or contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. Argyleculture Eyewear is sold by The McGee Group under the license from Argyleculture. The McGee Group markets ophthalmic frames, sunwear, reading glasses, and cases to all customer groups throughout North America and many international markets including eye...
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You’ll Be A Fan Of The New Style From XOXO Girl

You’ll Be A Fan Of The New Style From XOXO Girl

Vivid contrasts and swirling acetates create fun and flirty frames perfect for the XOXO Girl! Cosmic features an uplifted square eye shape and full acetate frame. The gradient acetate front is highlighted by laminations on end pieces and temple tips in complimentary colors. Cosmic is available in Purple/Green and Shadow Purple. Fan Girl is a flat metal frame with a wearable rectangular eye shape. End pieces curve into pearlescent two toned acetate temples in contrasting colors. Fan Girl is available in Black/Blue and Brown/Purple. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee...
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Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548. This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and in compliance with the guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics. Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign...
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ClearVision Optical Introduces Sweet New Styles to Op Eyewear

ClearVision Optical Introduces Sweet New Styles to Op Eyewear

ClearVision Optical introduces its latest releases to Op Eyewear, in a collection of “Sherbet” inspired styles for women. With a nod to the brand’s vibrant styling splashed with a tropical vibe, the three Op “Sherbet” releases light up youthful faces with a colorful palette of sweet, on trend designs. Featuring a menu of delectable, “frozen treat” shades like Chocolate, Mint, Cherry and Blueberry, each of the full acetate styles is available in six colors and one size each. Styles include: Gelato: a hip and colorful, wayfarer inspired square shape; mix and match temples for a cool color blocking look! Available in Blackberry, Blueberry, Cherry, Grape, Mint and Raspberry. Popsicle: this classic cat eye offers cool translucent fronts with solid temples in contrasting colors. Available in Blueberry, Chocolate, Cotton Candy, Grape, Raspberry and Watermelon. Sherbet: flavored with a little vintage inspiration, this uplifting butterfly is sprinkled with modern styling through its translucent front and matching temples. Available in Blackberry, Blueberry, Cherry, Grape, Kiwi, and Lemon. The latest Op release includes 3 additional women’s and 3 men’s styles, including: Cannon...
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Minimalism Makes A Strong Design Statement

Minimalism Makes A Strong Design Statement

Titan ONE – design innovation that is crafted from one piece of titanium to create unity with its wearer by perfectly combining aesthetics and function. Silhouette believes in thinking differently about eyewear. This can be seen in the first eyewear made entirely of a single form — the Titan ONE Signature Collection. The culmination of over 50 years of eyewear expertise, intensive research and development, high quality materials, exceptional attention to aesthetics, and a focus on individual expression are all essential components of this truly innovative and revolutionary collection. Titan ONE will celebrate its international debut at MIDO 2015. “Our Titan ONE Signature Collection is a masterpiece in which the wearer and the eyewear form a unity,” says Roland Keplinger, head of design at Silhouette. “Daring to think about eyewear in a different way, and to question what has been learned, give rise to strong design statements, such as Titan ONE. It is inspired by the icon of minimalist eyewear design – Titan Minimal Art.” Titan ONE embodies every characteristic of a Silhouette: no screws, no hinges, and is flexible yet sturdy. With its weight reduced to 3.24 grams it offers...
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Safilo Introduces The New “Kids By Safilo” Eyewear Collection: Conceived For Children’s Needs And Powered By Kids

Safilo Introduces The New “Kids By Safilo” Eyewear Collection: Conceived For Children’s Needs And Powered By Kids

Safilo presents the new KIDS BY SAFILO eyewear collection: a ground-breaking eyewear project devoted to 0-8 year olds, conceived for children’s necessities, designed with a medical-scientific approach and engineered with advanced technologies and materials. KIDS BY SAFILO optical frames are created to respond to children’s unmet needs. As the ideal blend of innovation and comfort, the new eyewear collection perfectly matches children’s requirements and, at the same time, their parents’ expectations. A REVOLUTIONARY APPROACH. Through the collaboration with SIOP (Società Italiana di Oftalmologia Pediatrica) and in compliance with the guidelines of WSPOS (World Society of Paediatric Ophthalmology and Strabismus), Safilo has created a specific product with the adoption of a medical-scientific approach to meet the key needs of children in terms of eyewear: SAFETY: frames are flexible, safe, and free from sharp surfaces and edges. COMFORT and FITTING: frames are lightweight and stable, thanks to the presence of a lower bridge and to the special design of the temples with a horizontal bend. Moreover, thanks to the enhanced design of the front, the lenses cover the children’s entire...
Filed in: Eyewear
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Salvatore Ferragamo Extends Licensing Agreement With Marchon Eyewear Until 2021

Salvatore Ferragamo Extends Licensing Agreement With Marchon Eyewear Until 2021

Salvatore Ferragamo S.p.A., the parent company of the Salvatore Ferragamo Group and one of the leading players in the global luxury industry, has announced that it has agreed to a five-year extension to its worldwide licensing agreement for the design, distribution, marketing and sale of “Salvatore Ferragamo” branded sunglasses and optical frames for men and women with Marchon Eyewear, Inc., one of the leading companies in the eyewear sector. The licensing agreement, which first went into effect on January 1, 2012, will now run until December 2021. Produced exclusively in Italy, the Salvatore Ferragamo eyewear collections are the perfect interpretation of the brand’s history, heritage and style. The collections are distributed all over the world in Salvatore Ferragamo mono-brand boutiques and in leading stores and specialist opticians. “Our partnership with Salvatore Ferragamo is a source of great pride and satisfaction for us. The task of interpreting the brand’s history, heritage and integrity is a constant challenge, one that spurs us on to create top-quality glasses capable of combining style with refinement,” remarked Claudio Gottardi, President and CEO of Marchon Eyewear. “The...
Filed in: Eyewear, Industry Info
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SPX Illusion: The Special Effects Eyewear

SPX Illusion: The Special Effects Eyewear

SPX Illusion throws a curve to conventional style. Imagine wearing a contemporary-modernized full rim style that feels just as good as wearing nearly nothing at all! SPX Illusion offers extreme comfort and lightness due to our patented SPX material, along with color and finish stability. Silhouette’s patented High-Tech Titanium and proprietary SPX material provide unparalleled flexibility and durability: SPX is twice as strong as acetate, most commonly used in the market. The SPX material revolution set the standard of excellence and high quality in the eyewear industry, and Silhouette as a leader in innovation, style, and design. All Silhouette eyewear combines technology, function, design and exquisite handicraft, and SPX Illusion is no exception. From trendy cat-eye shapes and oval-round urban shapes, to a classic rectangle, this collection is designed for male and female style-savvy consumers wanting an updated, stylish statement for their eyes and mixing within their wardrobe as a pronounced accessory. Cool purple one day, gleaming tortoise for another. Depth and bold hues give their wardrobe a vibrant feel, revealing an artistic nature. The Havana effect, achieved by hand in...
Filed in: Eyewear
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Zyloware Announces The April 2015 Launches Of Sophia Loren, Stetson, Stetson Off Road, Maxstudio.Com, Invincilites & Daisy Fuentes

Zyloware Announces The April 2015 Launches Of Sophia Loren, Stetson, Stetson Off Road, Maxstudio.Com, Invincilites & Daisy Fuentes

Exciting new Zyloware Eyewear releases for Sophia Loren, Stetson, Stetson Off Road, MaxStudio.com, Invincilites and Daisy Fuentes for April 2015. The Sophia Loren M256 is a full rim metal frame in an up to date rectangular shape. The open metal endpiece provides the wearer a lighter look on the face. The metal temples feature an elegant décor with a raised shiny gold lattice pattern embedded with rows of stones. The metal temples have a fashionably wide look but are thin enough to keep the frame lightweight. Snap-in nosepads, spring hinges and zyl temple tips are all comfort features of this frame. Colors: Gold (057) • Cognac (168) Sizes: 53-16-135 Special Features: Full rim metal frame; Design and stones on temples; Zyl temple tips; Snap-in nosepads; Spring hinges; Accommodates progressives The Sophia Loren M258 is a semi-rimless metal frame in a soft, wide rectangular shape. The frame features an engraved open endpiece that draws attention to the eyes. A scroll pattern on the stylish endpiece is engraved deep into the acetate temple and is highlighted with crystal accents. This frame has the elegance every mature wearer is looking for. Colors: Gold (057) • Silver (106) Sizes:...
Filed in: Eyewear
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Four Bebe Sunwear Styles Sure to Stand Out and Shine this Spring

Four Bebe Sunwear Styles Sure to Stand Out and Shine this Spring

This Spring 2015, bebe Eyewear releases a standout sunglass collection filled with flare. Featuring distinctive shapes crafted with striking lace, captivating animal prints and metal embellishments, this collection is sure to drive our bebe girl wild. “Ms. Right Now” (BB7139). “Ms. Right Now” is sure to grab everyone’s attention and keep it. Embossed with a metal snakeskin top brow and camouflage acetate colors, this oversized rectangular frame is a showstopper. Available March 2015 in Jet Fatigue, Brown Fatigue, Navy Fatigue and Berry Fatigue. “Modernista” (BB7140). “Modernista” is uber-glam in an oversized rectangular shape featuring a lace acetate frame front and temples in Jet, Ice and Topaz. Available April 2015. “Miss Mischievous” (BB7141). Wild and intriguing, “Miss Mischievous” always has something up her sleeve. This trendy butterfly shape features solid acetate frame fronts and triple laminate animal camouflage temples with metal logo engraved cuffs. Available April 2015 in Jet, Topaz, Teal and Ruby. “Misfit” (BB7142). Anything but a “Misfit,” our rocker girl is able to reinvent herself and adapt to any situation. This soft rectangle shape...
Filed in: Eyewear
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Tommy Bahama Eyewear Presents Seven Styles & One Size Addition for Men & Five Styles for Women

Tommy Bahama Eyewear Presents Seven Styles & One Size Addition for Men & Five Styles for Women

This Spring 2015 Tommy Bahama Eyewear delivers refreshing modern shapes, crisp coastal colors and elevated tropical patterns from paradise. For men, handsome horn patterns, fresh matte finishes and iconic basket weave designs complement new contemporary shapes with an introduction to XL sizing. The women’s collection features tropical tortoises, oceanic prints and nautical design details on fresh, fashion-forward shapes. MEN TB4033 The iconic basket weave pattern is laser-etched onto translucent and solid colored temples. Fit for the trend-setting man, this “geek chic” handmade acetate style is saturated in rich horn gradients. Offered in neutral hues of Smoke Gradient, Brown Gradient and Chestnut Gradient. TB4034 and TB4035 Stainless steel and acetate fronts seamlessly transition into acetate temples highlighted with laser-etched basket weave patterns and sleek metal detailing. TB4034 in stainless steel establishes a masculine architectural contrast in classic Black, Brown and Gunmetal. TB4035 is a refined and on-trend, square shape in acetate with contemporary matte finishes in Black, Brown and Olive. TB4036 and TB4037 A new way to weave. Polished metal end pieces are updated...
Filed in: Eyewear
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Vogue Eyewear Presents New Communication Campaign Featuring Adriana Lima, Deepika Padukone & Liu Shi-Shi

Vogue Eyewear Presents New Communication Campaign Featuring Adriana Lima, Deepika Padukone & Liu Shi-Shi

Vogue Eyewear will launch its new Spring-Summer 2015 communication campaign with three glamorous international muses: Brazilian model Adriana Lima, Indian actress Deepika Padukone and Chinese actress Liu Shi-Shi. The faces of the new campaign belong to three women known for their style, glamour and A-list reputation. Launching internationally in January, the campaign speaks to the young, curious and fashion forward female. The campaign images are playful and colorful, truly reflecting the essence of Vogue Eyewear. This marks Adriana Lima’s first appearance for the brand, while Deepika Padukone and Liu Shi-Shi starred in the 2013 international Vogue Eyewear campaign. The collections featured in the campaign were personally chosen by the talents, resulting in a true reflection of their personalities and style. Born and raised in Brazil, Adriana Lima is undeniably one of the most beautiful women in the world. The reach of Adriana Lima’s fame has extended beyond the fashion world and has solidified her pop culture status. Her decade long modeling career has included her walking the world’s most prestigious runways, appearing on numerous high-fashion magazine covers, and involvement...
Filed in: Eyewear, Sunwear
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Skylon Ace XV Jr Represents the Nike’s Entry into Young Athlete Performance Eyewear

Skylon Ace XV Jr Represents the Nike’s Entry into Young Athlete Performance Eyewear

Nike Vision, the premium eyewear brand combining the science of vision with expertise in sport, announces its inaugural pair of young athletes’ performance eyewear. For more than a decade, Nike Vision’s sport eyewear has been the choice of top athletes. The brand’s first youth performance style will be the Skylon Ace XV Jr., available this month at optical retailers and a wide range of retailers, including Nike’s online store (www.nike.com) To perfect the fit of the Skylon Ace XV Jr., designers worked with facial morphology to ensure the style truly fit young athletes. “What many may not realize, is that a child’s face is completely different from an adult, it’s not simply a smaller version,” said Carl Allen, Senior Designer at Marchon. “The style isn’t simply a takedown from the adult’s Skylon Ace XV. In reality, hours of research go into creating a design specifically for a child or teenager’s face. We had to create something that was tailored for a young athlete in every way, which is also why we’re offering a variety of color combinations, so that there are enough to link up with most team uniforms.” The Skylon Ace XV Jr. features Nike Max Optics Lens...
Filed in: Eyewear, Sunwear
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Woman On Mode MYMUSE By Oko Paris®

Woman On Mode MYMUSE By Oko Paris®

Having received overwhelming support until now for its sunglasses’ women’s models, the brand MYMUSE by OKO Paris® has also being developing a line dedicated to optics for women with a big W, where elegance and refinement get together united to give birth to magnificent acetate and combined acetate/metal jewels. This women’s optical collection has been developed and created in the in-house design studios of the group – just like the men’s optical line. All in sobriety but recognizable at first sight thanks to the unique design of the brand which knows how to play with shapes – current or retro-vintage, which knows how to play with the material – acetate plates exclusively chosen and developed for the brand, and which knows how to play with originality thanks to acetate collage of different colors – on the nose pieces and on the stems. Followers and fans of show-off, abstain yourself. It’s all about elegance here. It’s a fashion and glamorous chapter which gets written in the history of OKO EYEWEAR Group – in the art of proposing frames that are always more astounding, always more unexpected and always more beautiful. Through this women’s optical line,...
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Nike Vision Releases Nike Golf X2 & Nike Golf X2 Pro Sunglass

Nike Vision Releases Nike Golf X2 & Nike Golf X2 Pro Sunglass

New for Spring 2015, premium eyewear brand Nike Vision announces the addition of the Golf X2 and Golf X2 Pro to its performance line. Designed for golfers and utilizing real-time insight gained from the brand’s roster, the Nike Golf X2 and Golf X2 Pro rolls out to consumers this month. Working in collaboration with Nike Golf’s staff athletes, the Golf X2 and Golf X2 Pro were conceived with one goal in mind: to help athletes reach the top of their game. The Golf X2 features a slimmer temple design and top bar to fit easily and comfortably under a hat. The style also includes silicone adjustable temples and a ventilated silicone nose bridge for custom fit, added grip and stability. Both the Golf X2 and X2 Pro feature a matte finish on the frames, designed to eliminate reflective glare that can cause visual interference. “Our aim was to create a product that would elevate the standard of golf-specific eyewear,” said Carl Allen, Senior Designer at Marchon Eyewear, Nike Vision’s licensing company. “Both the Golf X2 and X2 Pro feature a lightweight design for both comfort and fit. They also have a newly-expanded frame and lens shape that provides increased coverage, to protect...
Filed in: Eyewear, Sunwear
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