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Safilo Celebrates Its 80th Annivarsary With New Limited Edition Sunglasses Inspired By Those of “Peggy Guggenheim” And With An  Exclusive Event

Safilo Celebrates Its 80th Annivarsary With New Limited Edition Sunglasses Inspired By Those of “Peggy Guggenheim” And With An Exclusive Event

Safilo celebrates its 80th anniversary by launching a new limited edition inspired by the legendary glasses once worn by Peggy Guggenheim (1898-1979), renowned collector of 20th century European avant-garde art, who discovered some of the greatest American artists of her time. These Surrealist-inspired glasses are a new take on the celebrated model created for Peggy by American artist and friend Edward Melcarth. Safilo had already drawn inspiration from these eccentric sunglasses in 1994, when it first produced and distributed its Peggy Guggenheim model, which was on sale at the museum’s shops. For this special anniversary, Safilo is launching a unique, limited edition model, which will be on sale solely at the Peggy Guggenheim Collection in Venice. Moreover, an exclusive event, Safilo’s 80th anniversary celebration, will be held in the museum’s gardens on September 4, 2014. The revisited sunglasses stay close to the original design, giving them a more contemporary look, with their iconic blue butterfly-eye acetate frame comes with tone-on-tone mirrored lenses, with contrasting profiles in shades of brown, endowing them with romantic evocations of reflections on the Venetian lagoon. Many...
Filed in: Eyewear
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Charmant Celebrates 20 Years Of Aristar Eyewear

Charmant Celebrates 20 Years Of Aristar Eyewear

Charmant Group, known for producing top-quality eyewear, celebrates the 20th anniversary of the launch of their ARISTAR collection this September. Launched September 1, 1994, ARISTAR provides wearers with high-quality, stylish frames at exceptional prices. The name ARISTAR is a portmanteau of the words “A Rising Star,” which became a very accurate descriptor for the collection that now boasts high market penetration and popularity among a variety of wearers. “We are very excited to celebrate the 20th anniversary of this esteemed collection,” states Director of Product and Marketing, Dee Berghuys. “ARISTAR has solidified its place in the market over the last two decades, and with the expansion of the collection to now include stainless steel styles, we expect to enjoy even more success with this collection in the future.” ARISTAR offers high-quality, fashionable eyewear at exceptional pricing to men, women and teens. Styles range from metal, stainless steel and memory metals, to plastics. For more information visit www.Charmant.com/us
Filed in: Eyewear
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Carrera And Jimmy Choo Launch Capsule Men’s Eyewear Collection

Carrera And Jimmy Choo Launch Capsule Men’s Eyewear Collection

Carrera and Jimmy Choo are pleased to announce the launch of an exclusive capsule collection of Carrera by Jimmy Choo sunglasses for Men, following the success of the Carrera by Jimmy Choo Women’s capsule collection of sunglasses launched last year. This marks Jimmy Choo’s first foray into the Men’s eyewear category expanding their existing offering of Men’s shoes, bags and small leather goods. The collection will blend the eyewear expertise and passionate attitude of Carrera with the innate confidence, effortless attitude and overtly masculine style expressed by the Jimmy Choo man in a range of unique and eye catching styles featuring signatures of the Jimmy Choo Men’s collection. Carrera’s latest best-seller, the Carrera 6000, with its distinctive shaped temples, will be presented in three finishes, combining high performance in a fashion forward aesthetic. The extraordinary work in Optyl material allows the use of silks which are injected into the sunglasses, featuring contrasting colors, camouflage prints with hidden burlesque silhouettes, sophisticated details and a rebellious sense of humor. The Carrera by Jimmy Choo sunglasses capsule collection will also be featured...
Filed in: Eyewear
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Wiley X®-Sponsored Joey Logano Drives #22 Team Penske Ford To Nascar Sprint Cup Victory At Bristol Motor Speedway

Wiley X®-Sponsored Joey Logano Drives #22 Team Penske Ford To Nascar Sprint Cup Victory At Bristol Motor Speedway

Wiley X® sponsored racer Joey Logano put another notch on what has been undoubtedly his strongest NASCAR season, driving his #22 Team Penske Ford to the checkered flag at Saturday night’s race at Bristol Motor Speedway, a challenging track that bills itself as the “world’s fastest half-mile.” Logano surged past Matt Kenseth (also a Team Wiley X driver) with 44 laps to go and held off challenges from second-place finisher (and Penske teammate) Brad Keselowski and Kenseth, who eventually finished third. The 24-year-old budding superstar earned a slew of significant milestones on this night. The win marked Logano’s first victory at Bristol Motor Speedway, his third victory of the 2014 season, and the first time he has won more than one race in a season. The 2014 campaign has been so successful for Logano; he has already doubled his career victory total this year. Here’s another impressive statistic for the youngster’s meteoric rise — he is currently tied for the season lead in wins and has as many victories in 24 races as he had in 183 prior races entering 2014. Perhaps even more importantly, Logano has served notice to competitors and racing fans worldwide that he will...
Filed in: Eyewear, Industry Info
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Boss Eyewear Fall/Winter 2014/2015 Collection

Boss Eyewear Fall/Winter 2014/2015 Collection

BOSS Fall/Winter 2014/2015 eyewear collection presents an innovative combination of materials, underlining the sophisticated and contemporary personality of the collection. The men’s collection smartly combines functionality with esthetics. The sunglasses and optical frames are a blend of cutting-edge technologies with fashion-forward design inspirations. A micro-steel insert at the end of the temple tips is the new detail of the collection. THE LASER WOOD EFFECT Styles: BOSS 0635/S, BOSS 0641, BOSS 0636/S and BOSS 0642 These acetate, square-shaped sunglasses and optical frames are embellished by a laser wood effect on the external part of the temples, enhancing the natural hues of spotted havana, green, black and blue. SPORTY & ELEGANT Styles: BOSS 0637/S and BOSS 0643 A new structure mixing carbon fiber, steel and rubber is the key to the extreme lightness and flexibility of these sunglasses and optical frame. The understated tones of black, gray, havana and blue are paired by full color or flash mirror lenses which add a contemporary note to these models. THE LIGHTNESS EXPERIENCE Style: BOSS 0633/S Lightness and the focus on essentiality are conveyed by the acetate sunglasses...
Filed in: Eyewear
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Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

In the optical industry ECPs typically order their patients frames from one vendor and then have a second vendor cut the lenses and insert them into the frames. Marchon and VSPOne Optics equated the current system to having to go to one place for a burger and another for the bun. The concept of being able to order a frame with lenses from one vendor becomes realty with the launch of Marchon Direct. Marchon Direct saves staff time. Most optical staff are still making two or three phone calls to the frame vendor, the lab and then following up with more phone calls, for each and every patient. Marchon Direct frees up staff to manage the ECP’s business, instead of vendors. Marchon Direct offer optical owners savings in three ways: 30% off Unity lenses, free shipping and ECP’s keep their best- sellers displayed. When best-selling frames have been removed and sent to a lab, ECP’s run the risk of the next patient finding the frame selection weak and walking out to purchase their eyewear elsewhere. Marchon Direct represents all four VSP Global lines of business leveraging their individual offerings to benefit the optical industry. VSPOne Optics built a lab in the Marchon distribution...
Filed in: Eyewear
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Spy Hooks Professional Fisherman And Outdoor Ambassador Conway Bowman

Spy Hooks Professional Fisherman And Outdoor Ambassador Conway Bowman

SPY® is Happy to announce professional fisherman Conway Bowman has joined the team and will now wear the innovative Happy Lens™ technology with Trident™ polarization—the ultimate lens for the outdoors—while sight casting for the world’s most sought after fish. A San Diego native and all around waterman, Bowman is an expert in all fishing disciplines, but his name has become synonymous with “extreme” fly-fishing and is known for his pursuit of Mako sharks on the fly. An avid advocate for shark conservation, Bowman helps to raise funds for research and tagging shortfin Mako sharks through his annual Flying Mako Charity Tournament, in addition to educating anglers on his signature catch and release technique. “We are happy to have one of today’s best all-around fishermen as part of our SPY family,” says Devon Howard, SPY marketing director. “Conway is well-known for his bold fly fishing approach on salt water, but is truly a renaissance man on the ocean, splitting his time between surfing and fishing year-round from either a stand-up paddleboard or small craft platform. He understands the demands of each fishing discipline, and has already validated our Happy...
Filed in: Eyewear
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The Gucci Diamantissima Eyewear Capsule Collection

The Gucci Diamantissima Eyewear Capsule Collection

Gucci is pleased to present new sunglasses and optical frames for Fall Winter 2014/2015: a sophisticated capsule collection embellished with the precious Diamantissima pattern from the heart of Gucci’s heritage. Designed for the contemporary and elegant woman, these new eyewear models feature temples with the Diamantissima crisscross motif in a gold plated tridimensional version, the perfect expression of Gucci’s finest craftsmanship and impeccable quality. Inspired by the Diamante Canvas, an exclusive fabric design tied to Gucci’s storied legacy and created in the mid-1930s, the diamond pattern was first used on luggage. The distinctive crisscross design, which features small interconnected diamonds in dark brown on a tan background, became the Florentine House’s first signature print. This graphic detail, with its elegant and subtle composition, has made its way into a refined collection of jewelry and now onto acetate sunglasses and optical eyewear frames. This exclusive detail stands out on the classic hues of the frames: black with shaded brown lenses, red with shaded grey lenses, Havana with shaded brown lenses and beige with shaded brown lenses. All models are enriched...
Filed in: Eyewear
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ClearVision Optical Offers Education for Success in the Kids Business

ClearVision Optical Offers Education for Success in the Kids Business

ClearVision Optical recently introduced two formats to provide education for success in the kids business. Its exclusive training video series, Success in the Kids Business, and Beyond the Brand, a short magazine designed to provide thought provoking information, insight and education, are now available at cvoptical.com/kidsbiz. Beginning with an introduction to its 2014 Kids Collection, the Success in the Kids Business video series includes three additional, educational video shorts, including:  Kids Eyewear: How Can Eyecare Professionals Succeed in the Kids Business? This short video focuses on selling strategies including how to best reach the kids’ demographic in your area; determining balanced price points for all of your customers, including managed care; and reaching “critical mass.”  Kids Eyewear: Merchandising and Selling in the Dispensary Merchandising has been proven to boost frame sales, especially in the kids eyewear business. Implementing a variety of tried and true merchandising strategies can help eyecare professionals meet sales goals, even in the most challenging economic times. Kids Eyewear: How to Create a Great Kids Frame Board Topics such as choosing...
Filed in: Eyewear, Marketing
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TRAD: Limited Edition Vision Expo West Release

TRAD: Limited Edition Vision Expo West Release

Combining design with function is the philosophy of the ÖGA brand. ÖGA’s Limited Edition Trad concept is an acetate frame equipped with a patented flex system which is both bold and visually simplistic. Trad’s outstanding design combines aesthetic appeal with mechanical function. The flex-hinge is made of a 1.4mm stainless steel wire folded into a clip which connects the front with the temple. The hinge fulfills an integral part of the frame’s appeal, giving it an intriguing personality. Fronts are available in either a matte or gloss finish and it is milled to house the wire held onto the endpiece with a visible dowel pin creating a cross-stitch graphic effect. These two limited edition models are available in four colors each ranging from black to crystal and include a superb red version! The Trad concept has a pure creative feel, with only the little clip adding a splash of color on the hinge bringing out the very best qualities of the frame. Look forward to a follow-up release in January 2015. ÖGA is a brand for confident men looking for frames with a creative difference. For more information visit www.morel-france.com
Filed in: Eyewear
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Carrera Fall/Winter 2014/2015 Eyewear Collection

Carrera Fall/Winter 2014/2015 Eyewear Collection

For Fall/Winter 2014/2015, Carrera plays with ultra-slim profiles and stunning color-blocking effects, giving life to new sunglasses and optical frames that assert an urban, contemporary personality. The new eyewear collection reveals an authentic spirit and a fresh, lively look, highlighted by the use of premium materials and reflecting the brand’s great passion for design and attention to detail. Last but not least, Carrera shakes up the world of fashion with its latest “Made in Italy” adventure: a revolutionary bitoric wraparound nylon/metal model. SUNGLASSES COLLECTION CARRERA 5019/S A contemporary design and fine detailing: with their softly rounded silhouette, these sunglasses in Optyl – a Safilo registered trademark for an ultra-lightweight high-tech material – reflect the season’s hottest trends and win every woman’s heart. The new model is adorned with the brand’s iconic trapezoid-shaped Victory C logo on the inside of the geometric temples and features rubber temple tips, delivering maximum comfort without sacrificing style. Multi-layer polycarbonate mirrored lenses are perfectly matched with fresh, feminine color combos: white/lilac with red lenses, black-lime...
Filed in: Eyewear
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A Silk Masterpiece: Ogi Eyewear’s 4306

A Silk Masterpiece: Ogi Eyewear’s 4306

Elegant stainless steel and silk colored panels unite in the 4306 from Ogi Eyewear. Embodying a sense of pure elegance through its swooping brow and delicate details, this frame is sure to embrace a chic appearance. Unique color combinations such as white silk and gold bring a surprising yet refreshing look to an already noteworthy style. The 4306 demands attention with its complex woven silks in four vibrant patterns of purple silk/dark brown, red silk/black, white silk/gold, and blue silk/sliver. Specifics: Stainless steel Woven silk detail Bold color combinations Adjustable nose pads Adjustable temple tips Marketing: Ogi Eyewear counter cards, logo blocks, and large window banners are available upon request. Contact Info: For additional information contact Ogi Eyewear. 888.560.1060; www.ogieyewear.com
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This year, BCBGMAXAZRIA celebrates 25 years of Bon Chic, Bon Genre

This year, BCBGMAXAZRIA celebrates 25 years of Bon Chic, Bon Genre

Founded in 1989, BCBGMAXAZRIA is a premier fashion brand that blends European sophistication with American spirit, defining a fashion-forward collection for women with a dynamic sense of style. BCBGMAXAZRIA eyewear is a chic, sleek, wearable collection that lets today’s modern woman feel beautiful and effortlessly cool. The latest release includes 8 new models in a selection of powerful statement makers and classic, confident styles, including: BCBG Lanna Think Librarian with Sass. BCBGMAXAZRIA Lanna’s round, uplifting eye shape adds a sexy twist to a classic style. Thin, beautifully curved laminate temples feature the BCBGMAXAZRIA logo bar, plus a playful pop of interior color. Lanna is available in three sophisticated, translucent colors: Eggplant Horn, Smoke Black Horn, and Brown Horn. BCBGMAXAZRIA Noemi BCBGMAXAZRIA Noemi is a full acetate style offering a timeless rectangle front shape in rich, multi-faceted translucent block materials. On trend, fun colors and lacelike patterns give Noemi a youthful touch. Sculpted temples feature the BCBGMAXAZRIA logo bar. Noemi is available in Wine Marble, Black Marble, and Tortoise Multi. BCBGMAXAZRIA Chantal BCBGMAXAZRIA Chantal is the...
Filed in: Eyewear
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Costa Leads Fall Style Trends with New Seapoint, Tern

Costa Leads Fall Style Trends with New Seapoint, Tern

Costa introduces two new sunglasses, Seapoint and Tern, as part of its late 2014 collection. Both are a perfect blend of premium performance technology and the fall season’s throwback trend. A classic aviator shape, Seapoint offers a medium fit that’s large on style. The frame features Costa’s patented, nearly indestructible co-injected molded nylon construction, sturdy integral hinges and no-slip Hydrolite™ nose pads. Frame colors include white + black, black pearl, coconut fade, black fade and scotch. Seapoint starts in retail at $149. Named for the slender seabirds, Tern features a sleek, rectangular frame shape with 5-barrel optical hinges and no-slip Hydrolite nose pads. Available colors include pomegranate fade, coconut fade, topaz fade and shiny black + amber. Tern starts in retail at $159. Both Seapoint and Tern can be customized with Costa’s gray, copper or amber 580P™ lenses. Costa’s 580 lenses block yellow light – the harshest light – from entering the eye at the 580 nanometer on the light spectrum. The result is an unmatched level of polarization and razor sharp color enhancement. The 580P lenses feature a premium anti-reflective coating, and protect against...
Filed in: Eyewear
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Wiley X® Adds Stylish New WX Rebel To Its Active Series Sunglass Family

Wiley X® Adds Stylish New WX Rebel To Its Active Series Sunglass Family

Active Series sunglasses by Wiley X®, Inc. are designed for active men and women who are up for anything — hiking, riding, climbing, kayaking, fishing and more. The new WX Rebel is a perfect fit for the family, delivering the sharp vision, Absolute Premium Protection, and “devil may care” attitude outdoor adventure seekers need to take on any challenge. The new WX Rebel comes in two versions. WX Rebel Model #ACREB04 pairs a fashionable Matte Layered Tortoise frame with bronze tinted lenses built with Wiley X’s advanced, 8-layer Polarization. These lenses eliminate glare on the water, in the city, on the road or any other highly reflective environment, enhancing eye comfort and improving vision under a wide range of situations. Model #ACREB01 is also a member of Wiley X’s popular “Black Ops Collection,” pairing Smoke Grey lenses with an understated Matte Black frame. Known for their advanced vision protection and stealthy good looks, it’s no surprise that Wiley X Black Ops Collection sunglass models are also favored by law enforcement, private security operatives and other tactical wearers. Both new WX Rebel models provide 100% protection against the sun’s harmful...
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