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Columbia Eyewear Launches New Ophthalmic Temple Technology: Introducting “Ti-Flex”

Columbia Eyewear Launches New Ophthalmic Temple Technology: Introducting “Ti-Flex”

L’Amy America’s Columbia Eyewear, an industry leader in outdoor ophthalmic design, announces the worldwide launch of two new models for the Fall 2014 season featuring a new, exclusive, flexible temple construct named “Ti-Flex.” “The new models, Wheeler Mountain and Williams Mountain, are a unique fit-remedy” said Worldwide Business Unit Manager Connie Reiss. “Ti-Flex temples allow a better fit for the cranium with a narrower temple-set, but with measurements that grow considerably larger toward the back of the head, thereby providing a customized, comfortable fit without the unnecessary weight that heavy-duty spring hinges can sometimes add” said Reiss. Ti-Flex is a metal-core, gripol encased temple featuring a beta-titanium insert which provides extra flex, making spring hinges unnecessary. The new RX-friendly, sibling models, Wheeler Mountain, a full rim rectangle, and Williams Mountain, a semi-rimless design, are constructed of stainless steel for long-term durability and corrosion resistance– both valuable features for the outdoor lifestyle. Temple tips are Columbia’s exclusive bi-injected with Gripol™ rubber for super soft touch and extra grippage against...
Filed in: Eyewear
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Safilo Bloggers Day Safilo Social Eyes Studio

Safilo Bloggers Day Safilo Social Eyes Studio

During Paris Fashion week, on September 23rd and 24th, Safilo has been pleased to host its latest Bloggers Day at its Parisian showroom. Around the French fashionista DJ Cecile Togni, Safilo has gathered a community of international bloggers, models, actors and influencers called to interpret the shades of its prestigious brands portfolio and to enjoy a friendly moment colored up by the healthy detox juices of Charlotte Rouah. The newest models among Safilo’s latest sunglasses, available in a wide range of silhouettes, shades and color combinations, were interpreted by the participants in front of Adeline Mai’s camera. The rising fashion photographer immediately succeeded in capturing the mood of every personality, enhancing the shades and highlighting their unique feature. The photos have been framed by playful geometric creativities recalling the Parisian atmosphere. Starting from September 23rd, the official photos have started to be posted on the blogs and social networks of the various personalities who took part to the project called #Safilosocialeyes studio. For more information visit www.safilo.com
Filed in: Eyewear, Social Media
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Modern Optical International Introduces 4 New Styles to G.V.X. Collection

Modern Optical International Introduces 4 New Styles to G.V.X. Collection

Value eyewear leader Modern Optical International introduces four new styles to its G.V.X. Collection for men. G.V.X. appeals to the business-oriented man whose active lifestyle in and out of the office demands classic, upscale-designed eyewear at an affordable price. Guys who wear G.V.X. frames move in style all day long donning masculine shapes, earth-toned hues, durable materials and refined temple treatments. G.V.X., targeted for today’s modern man, will turn heads without saying a word. Modern Optical debuts four new G.V.X. styles for Fall 2014. Nylon rimless GVX542 delivers a timeless look that compliments most any face shape. Sleek linear detailing on stainless steel utilizes two-tone coloration in matte black/navy, matte brown/light brown and matte gunmetal/light gunmetal. Sizes: 53-18-135 and 53-18-140. A subtle checkerboard pattern on the temples makes GVX543 a winner for the sportster at heart. Stainless steel fronts combined with TR90 memory plastic create an ultra light feel without sacrificing durability. Matte colors: black, brown, and gunmetal. Size: 55-18-140. Yet another super lightweight, resilient style is GVX544 which uses both TR90 and ultem memory plastic....
Filed in: Eyewear
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ÖGA Intoduces Copensol

ÖGA Intoduces Copensol

Design and functionality, the foundation of the ÖGA collection have contributed to 15 years of the brand’s optical success. Morel releases sunglasses from the ÖGA collection perfectly in tune with brand’s identity centered on functional design. The exclusive patented flex-hinge system is the focus of these frames. The colored design of the visible spring blade extends along the inner temple in a bright rubber line (green, blue, red, orange, and yellow). This flex-hinge with cam return and anti-rocking effect is an integral part of the products aesthetic. The frame is adorned by a pattern that is met by a smooth finish halfway down the frame’s front. All six models are fitted with polarized polycarbonate lenses and are equipped with an anti-reflective coating on the inside surface. The lens colors include grey, green, and blue. Some models are available with a mirrored finish and others are gently graduated. ÖGA Sun is available in six distinctive shapes, four suitable for corrective lenses, and two shapes that are more curved. This collection includes a range of sizes from 58-63. ÖGA offers resolutely stylish frames for men that are not ostentatious. The ÖGA Sun collection...
Filed in: Eyewear, Sunwear
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Wisdom Is In The Eyewear

Wisdom Is In The Eyewear

Tangram is an age-old Chinese puzzle made up of a square divided into seven different geometrical shapes, each in one color. The art of the game lies in creating as many complete figures as possible, using combinations of these parts. “A Tangram champion is a champion of talent and wisdom”, runs the legend. VANNI’s Tangram glasses add a touch of stylish wisdom to the expression. Made from slab acetate devised by the VANNI style center, an exclusive product, the Tangram texture is all cubes split into irregular pyramids, alternating against a deep crystalline background which may be see-through or solid and one of many color options. Tangram acetate starts from different colors, largely black/crystal, but also brown/electric blue, light blue/violet, lime/grey, turquoise/orange, and maroon/purple. The color contrasts bring out the overall effect of the material and, seen against the light, generate a kaleidoscope of reflected color. For more information visit www.matcheyewear.com  
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Wiley X®-Sponsored Driver Joey Logano Wins At Kansas Speedway, Becomes Driver To Beat For Chase For The Sprint Cup Championship

Wiley X®-Sponsored Driver Joey Logano Wins At Kansas Speedway, Becomes Driver To Beat For Chase For The Sprint Cup Championship

Just how hot is Wiley X® sponsored NASCAR driver Joey Logano right now? That’s a question that might not be fully answered until the dust has settled and a final Chase for the Sprint Cup champion has been crowned for 2014. But for now, it will have to suffice to say that he’s pretty hot — and making a strong case for himself as the driver other racers will have to beat if they want the crown. The 24-year old racing phenomenon took another huge step towards NASCAR’s ultimate accomplishment, winning the Hollywood Casino 400 at Kansas Speedway on Sunday, October 5. The victory — Logano’s career-best fifth of the season — earned him an automatic berth in the third round of the Chase For the Sprint Cup championship. With the win, Logano can breath a little easier over the next two upcoming Contender Round races taking place at Charlotte and Talladega. After Talladega, the remaining qualifiers will move on to the Eliminator Round, a three-race run-off that will narrow the field to four drivers leading up to an eventual winner-takes-all finale at Homestead Miami Speedway. Logano has earned his enviable position by dominating the competition over recent weeks. In the first four...
Filed in: Eyewear, Sunwear
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The New Etro Eyewear Collection Debuts From Marchon

The New Etro Eyewear Collection Debuts From Marchon

We are pleased to announce the launch of the new ETRO EYEWEAR collection starting from September 2015. Etro and Marchon signed an exclusive licensing agreement to design, manufacture and distribute the sun and ophthalmic collections ETRO EYEWEAR. The partnership aims to further increase the already significant position of Etro in the accessories world. “It’s a significant debut that represents for us a new challenge, and that gives us new energy. It comes from the need of completeness: the creation of an eyewear line is a further step in our creative and stylistic path, which contributes to the strengthening of our brand identity and heritage,” stated Jacopo Etro, Creative Director of the Etro Accessories collections. Claudio Gottardi, Marchon Eyewear President and CEO, commented: “The global licensing agreement with Etro represents Marchon’s strategic goals to expanding our portfolio with compelling European luxury brands. The team at our Italian Design and Product Development Center will work in collaboration with Etro’s designers to interpret and translate the strong identity of the Fashion House, including the iconic Paisley motif, in order to conceive...
Filed in: Eyewear, Industry Info
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Applause Rings Out for Quick-Change Lens System

Applause Rings Out for Quick-Change Lens System

SPY® is happy to introduce the Bravo, a midsized frame available with SPY’s patent-pending Happy Lens™ and Lock Steady™ lens change system—the quickest and easiest fingerprint-free lens change system ever. Worthy of a standing ovation for its technical nature, the Bravo boasts a quick-change lens system and a midsized frame for a more universal fit without compromised function, acting as your first line of defense against the ever-changing elements of Mother Nature. Available with the first Lens with Benefits in snow, SPY’s Happy Lens™ helps riders Feel Better by letting in the “good” rays that studies suggest create an uplift in mood and alertness, while still blocking all of the “bad” rays. Debuting its color and contrast-enhancing properties for the first time on hill, the Happy Lens™ provides a tack sharp visual experience and will also help riders See Better and Perform Better by relaxing their eyes to reduce fatigue, as well as making it easier to distinguish changes in terrain. BRAVO FEATURES: Available with the innovative SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Features...
Filed in: Eyewear
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OKO by OKO Paris Does the Job With the BIZ!

OKO by OKO Paris Does the Job With the BIZ!

BIZ 7 for her… BIZ 8 for him… BIZ everywhere, BIZ for everyone, for all types of faces with these designer frames whose main key word is style! Businessmen and businesswomen fond of elegance and style, here are frames with character and affordable for all! Very proud to present models manufactured in France – « result of the encounter with a new French provider and manufacturer and a synergy between the two entities.” – the brand OKO by OKO Paris – remains faithful to its values of quality, comfort and innovation in the choice of its materials – uses for this line, traditional acetate and also for some colors M49 Mazzucchelli Bio-Acetate – whose plates are chosen personally and exclusively by the founders of the brand. The control tracking of the product quality, material, color and manufacturing processes explain the choice of the « Made in France » associated with more Research & Development in the creation steps. Faithful to the design and the style of the BIZ line, these two new models convey values of elegance, refinement and fluidity in their lines and succeed in maintaining a light and thin balance in their shapes. For woman, the BIZ 7 offers a model...
Filed in: Eyewear
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Brand Manager of Adidas Eyewear Accepts Position of Silhouette’s National Sales Manager for the United States

Brand Manager of Adidas Eyewear Accepts Position of Silhouette’s National Sales Manager for the United States

Heinz Pichler, experienced Brand Manager for adidas eyewear, has accepted the position of Silhouette’s National Sales Manager for the United States. Heinz was hired in 2012 as the Brand Manager of adidas eyewear, and brings with him over 12 years of experience in the Optical Industry. Pichler entered the optical world in 2002 as a Sales Representative for Marchon Eyewear. His experience and growth led to a Brand Specialist role. While at Marchon, Heinz focused on increasing brand sales by developing programs, marketing promotions, and training for the sales force and key accounts. He coordinated with U.S. Sales and Brand Management to facilitate growth of sports eyewear while leading brand specific trainings to maximize sales potential. In addition, he influenced product design and direction by communicating the needs of American Eye Care Professionals. In his position as Brand Manager at Silhouette, Heinz was in charge of product and marketing development of the adidas eyewear brand, specific to the U.S. market. He helped to develop national sales strategies, manage the implementation of key sales initiatives, and aided in the creation of training materials focused on brand education...
Filed in: Eyewear, Industry Info
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Prince Carl Philip Of Sweden  In Blackfin Glasses

Prince Carl Philip Of Sweden In Blackfin Glasses

The unmistakeable style of the 100% Made-in-Italy titanium frames has now won over Prince Carl Philip of Sweden. The second child of King Carl XVI Gustav and Queen Silvia of Sweden has been immortalized on the pages of the glossy monthly magazine Damernas Värld (Women’s World) in a pair of two-tone grey/red Blackfin prescription glasses. The young prince is wearing model BF692 Portland, a highly original design with a double bridge, a distinctly vintage look revisited in a modern key provided by the use of titanium and the contrasting colour combination. This 100% eco-friendly, non-allergenic and nickel-free frame is entirely designed and manufactured in Italy according to the precepts of neomadeinitaly, a product combining understated elegance of style with the excellent mechanical properties that only Blackfin can guarantee.   Blackfin / Looking Beyond. Always. www.blackfin.eu www.facebook.com/blackfin.eyewear
Filed in: Eyewear
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Nike Vision Launches Kevin Durant Optical Line

Nike Vision Launches Kevin Durant Optical Line

This season, Nike Vision will launch an optical collection in collaboration with one of today’s great basketball players, reigning MVP Kevin Durant. The collection will consist of two unisex styles: an adult sunglass, the NK 7230 KD, as well as a Young Athlete design, the NK 5530 KD. The NK 7230 KD launches this month, while the NK 5530 KD will be available beginning in January 2015. Both feature Durant’s signature logo and will retail at select optical providers. The NK 7230 KD features a classic, vintage-inspired square shape. A lightweight acetate front is complemented with injected temples, while pin hinge construction accompanies a sturdy five-barrel hinge. Rich colorations complement Durant’s logo on the inner temple. The NK 7230 KD will be available in three color ways: Black and Noble Red; Tokyo Tortoise and Raw Umber; and Midnight Navy with Tropical Teal. January 2015 sees the arrival of the NK 5530 KD, a versatile design ideal for teenagers and adults with petite builds. Spring hinges provide durability on the eyewear, which is also equipped with an occipital fit temple design. Like the NK 7230 KD, the NK 5530 KD also features Durant’s signature logo on the inner temple....
Filed in: Eyewear
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Oko Eyewear Has Been Making Quality Frames Since 1999

Oko Eyewear Has Been Making Quality Frames Since 1999

Since 1999. Created right at the start of the 21st century by two passionate opticians taken by the idea of producing the best possible optical equipment. For everyone. 15 years later, OKO EYEWEAR Group has become a strong company recognized in the optical industry. Even stronger, it is recognized and highly appreciated by its clients and influencers, the opticians themselves. At OKO EYEWEAR, our values play an essential role. They convey a clear message that defines the existence of the brands that make it happen and make it live, and that defines its DNA. It’s the combination of all these values that creates unity between the eyewear consumers of the brands OKO by OKO Paris, MOKO Besicles, MYMUSE or KIDOKO for children. DNA: The art of launching amazing frames year after year, trade show after trade show, but always respecting the identity and the signature of a company with strong values of differentiation, innovation, comfort and quality. A clear DNA, identified and faithful to its values. No compromise. Durability: Since 1999, to propose durable frames is a constant quality at OKO EYEWEAR Group. Reliability: To make a promise and to keep it… Our products and by then, our brands,...
Filed in: Eyewear
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Alternative Eyewear’s ClipTech Line Adds New Acetate Models

Alternative Eyewear’s ClipTech Line Adds New Acetate Models

Who says clip-ons have to be dull? Alternative Eyewear has added several bright, bold and unique frames to their ClipTech collection. Three of these new models are playful and colourful acetate frames for men and women. The K3784 is an oversized chunky frame perfect for that geek chic look. The K3787 is another oversized square shape yet sleeker and more refined. This particular model features a beautiful burgundy-purple fade and an eye-catching demi brown. Both models are built for men and women. Just for the ladies however are the K3788. A fun, fresh cat eye, this particular frame utilizes multiple layers of acetate to create depth and dimension. Each of these new frames feature exclusive, back-mounted clip-on technology to make adding your clip-on a breeze without having to worry about damaging the edge of your frame from repeated use. To see more, visit www.alternativeeyes.com or call toll free: 1 888-399-7742.
Filed in: Eyewear
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Esprit Eyewear Optical Release AW 2014

Esprit Eyewear Optical Release AW 2014

Contemporary flair and an air of spontaneity, this newest Esprit release focuses on a love for life and an easy confidence. With an emphasis on comfort and color, each style feels and looks wonderful. Made with Ultem, a material that is strong, flexible, lightweight and right on trend, each style is colorful, a true eye-catching statement maker. ET17444 Color and material take center stage on this eye-catching style. Each color features a beautiful frame front of solid black, or translucent havana, purple or burgundy with a contrasting temple color for a fun and bold look. The soft square lens is flattering and leads the eyes to the fun colored temples. Colors 517 burgundy 538 black 545 havana 577 purple ET17445 Calling all fun-loving ladies. These two-toned frames with barrel-shaped lenses convey the spontaneity of the Esprit brand in a single glance. The fresh color interpretations of red, pink, brown, and black call for attention from every angle. A bright orange complements the red frame front, while a violet offsets the frame’s plum-pink front, a bold red playfully contrasts with brown, and purple enhances the black frame front. An instant must-have style for fall/winter. Colors 531...
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