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Poppy Delevingne wears Jimmy Choo sunglasses at Glastonbury festival

Poppy Delevingne wears Jimmy Choo sunglasses at Glastonbury festival

      “Poppy Delevingne is wearing Jimmy Choo Cindy and Sophia sunglasses at 2015 Glastonbury festival”
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ImpactX-2: The Next Generation of Fast Acting, Prescription Ready, Photochromic Sports Eyewear

ImpactX-2: The Next Generation of Fast Acting, Prescription Ready, Photochromic Sports Eyewear

As a leader in prescription sports eyewear, Rudy Project is proud to launch the latest advancement in RX photochromic lens technology: ImpactX-2. This new generation of the award-winning Rudy Project ImpactX lens has been updated with cutting-edge photochromic particles which provide faster color transition and extremely enhanced contrast via a newly designed HDR filter, all within an absolutely unbreakable prescription lens material that is unlike any other. ImpactX-2 lenses feature: 25% faster activation than the previous generation of ImpactX lenses. Activation in all natural light, including behind surfaces which screen UV rays, such as windows and car windshields. 20% higher temperature stability, increasing performance in cold weather. Increased photochromic range, by up to 65%. Higher efficiency UV ray absorption. Built in HDR filters to significantly enhance contrast. Unique activation from Clear to Black, Red or Brown depending on lens model. Best of all, they’re Guaranteed Unbreakable. “ImpactX has been a knockout hit among athletes from every field for years by enabling them to go all day with the same pair of sunglasses that adapt to any lighting condition. However,...
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Introducing the newest arrivals for the Plume Paris Summer 2015 Collection

Introducing the newest arrivals for the Plume Paris Summer 2015 Collection

The Plume Paris collection brings originality to the eyewear fashion industry. The new designs come with attractive new colors and combinations to enhance classic shapes and high-quality stainless steel material. The new releases include Plume Paris models Aras, Granville, Kerback, and Sauzon. The attention to detail on the temple designs and the prominent use of stainless steel define the look of the of this year’s newest releases. New patterns have also been added to each model, which includes the trending tribal prints that have been seen so often in fabrics on the runway this season. Plume Paris has incorporated tribal prints to eyewear (see model Granville). New Releases: Aras – Three (3) Colors: Matte Purple/Olive, M. Black/White, M. Brown/Cream Size: 53-17-138 Metal: Stainless Steel Granville – Four (4) Colors: Blue, Brown, Purple, Green Size: 52-16-145 Metal: Stainless Steel Kerback – Four (4) Colors: Antique Blue, A. Burgundy, A. Silver, A. Bronze Size: 49-20-145 Metal: Stainless Steel Sauzon – Four (4) Colors: Purple, Blue, Brown, Wine Size: 50-18-135 Metal: Stainless Steel About Plume Paris Plume Paris frames are produced keeping the wearer’s comfort in mind...
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Ogi introduces the 7155

Ogi introduces the 7155

Ogi Eyewear presents an invigorating addition to the heritage collection, the 7155. Known for its precise-fitting frames for petite faces, Ogi’s heritage collection fills a much coveted gap in the market for beautiful, handcrafted frames on a smaller scale. This chic union of fashion and function is designed for feminine faces seeking effortless style with incomparable value. Vibrant colors and an all around flattering lens shape are the key features of the Ogi Eyewear 7155. Marbled acetate fronts joined with complementing colored temples create the perfect appearance for this must-have style.
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Zyloware Announces The July 2015 Launches Sophia Loren, Stetson, Stetson Off Road, Gloria By Gloria Vanderbilt, Via Spiga, Maxstudio.Com, Leon Max Limited Edition

Zyloware Announces The July 2015 Launches Sophia Loren, Stetson, Stetson Off Road, Gloria By Gloria Vanderbilt, Via Spiga, Maxstudio.Com, Leon Max Limited Edition

Exciting new Zyloware Eyewear releases for Sophia Loren, Stetson, Stetson Off Road, Gloria By Gloria Vanderbilt, Via Spiga, MaxStudio.com and Leon Max Limited Edition for July 2015. The Sophia Loren M261 is a semi-rimless metal frame in a deep, modified round shape. This petite, classic frame features an open endpiece surrounded by embossed studded metal. The zyl temples have a beautiful embedded metal swirl design with crystals appealing to all our your mature, elegant customers. Colors: Mocha (141) • Ginger (149) Sizes: 51-18-135 Special Features: Semi-rimless metal frame; Design with stones on zyl temples; Snap-in nosepads; Spring hinges; Accommodates progressives The Stetson 322 is a full rim metal frame in a square shape. The frame has an extremely thin, updated double bar bridge attracting the classic Stetson customer. The metal temples feature a masculine raised design for added interest. This lightweight, durable frame includes integrated spring hinges, snap-in silicone nosepads and zyl temple tips. Colors: Gold (057) • Gunmetal (058) Sizes: 57-17-145 Special Features: Full rim metal frame; Zyl temple tips; Integrated spring hinges; Snap-in silicone nosepads; Accommodates...
Filed in: Eyewear
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The Mcgee Group Introduces the June Badgley Mischka Optical Collection!

The Mcgee Group Introduces the June Badgley Mischka Optical Collection!

Feminine style and glamour echo the fluid drapery and beading directly from the runway. Badgley Mischka’s exquisite attention to detail is directly translated through the latest eyewear, while featuring highest quality products and design elements. Dionne is a sheet titanium construction, semi rimless frame with an uplifted oval eye shape. The finest quality Mazzucchelli block acetates combine at temples to create a gracefully feminine frame. Micro Swarovski crystal are scattered at the temples for a subtle touch of sparkle. Adjustable nose pads allow for a customized fit. Dionne is available in Ebony and Merlot. Veronique offers a streamlined acetate frame with a larger, rounded eye shape. Temples are draped with metal hardware embellished with Swarovski crystals for the ultimate glamorous look. Veronique is available in Cabernet and Ebony. ABOUT BADGLEY MISCHKA Over the past twenty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka label includes: Badgley Mischka Couture, Eveningwear, Sportswear, Handbags, Eyewear, Footwear, Jewelry, Watches, Swimwear, Fragrance, Home, Bridal and Bridesmaids. Badgley Mischka...
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The McGee Group Introduces the June Argyleculture Optical Collection

The McGee Group Introduces the June Argyleculture Optical Collection

Argyleculture’s Optical Collection features bold temples and eye catching acetates to accent your everyday style. Hudson highlights a soft rectangle eye shape with a gradient acetate frame front. End pieces and notched temples feature a custom laminated Mazzucchelli block acetate. Hudson is available in Slate/Blue and Olive/Black. Davis is an updated full metal frame with a best-selling shape. Beveled end pieces and a thicker bridge create a soft rectangle eye shape. Translucent bone acetate temples, adjustable nose pieces and spring hinges create a frame that is just as stylish as it is comfortable. Davis is available in Gunmetal and Black. The McGee Group markets ophthalmic frames, sunwear, reading glasses, and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward-thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support, and value-added customer service. The McGee Group currently...
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The McGee Group Introduces the June XOXO Optical Collection

The McGee Group Introduces the June XOXO Optical Collection

XOXO June Optical Collection offers a trendy mix of metal and acetate with bold patterns and colors! Divine features a flat metal front, over a polished metal with a soft deep rectangular eye shape. Japanese pearlized acetates are featured on temples and create an edgy watercolor effect. Adjustable nose pads allow for a more comfortable fit. Divine is available in Jet and Teal. Belle is a petite frame that packs a colorful punch! Vibrant turquoise is laminated with a wild tortoise acetate, and a small XOXO metal emblem is featured on the end piece. Belle is also available in a demure jet crystal acetate for a more subtle style. Scandal features a flirty modern cat eye, the best-selling frame shape. Wild HD animal prints are featured on curved temples and wrapped end pieces that complement the acetate frame front. Scandal is available in Jet and Tortoise. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye...
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Ted Baker Launches Universal Fit Collection In June

Ted Baker Launches Universal Fit Collection In June

Tura Inc., the inventor of fashion eyewear in 1938, debuts its Universal Fit collection from the quintessentially British Ted Baker line, featuring comfort models for Asian women and men customized to their facial structures. The eight (8) subtly branded frames – four women’s and four men’s – are made from rich, laminated acetate material. The designs include structured plastic bridges with deeper nose pads. Additionally, two models are offered with adjustable nose pads. A four base curve frame front, proper screw-to-screw width and bowed temples make these models a requirement in any office that serves the Asian community. Colors have been specially developed to compliment the skin tones of the targeted demographic. These special fit features are offered with Ted Baker design and branding. “We developed this collection specifically for Asians as a response to the large demand from our customers,” says Crystal Throneburg, Product Manager for the Ted Baker collection. “Through our research, we learned that the specific fits required for Asian features also flatter many other ethnicities with lower bridges, flatter face form and higher cheekbones.” The wholesale price...
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Modern Optical International Announces 2015 Back-to-School Giveaway

Modern Optical International Announces 2015 Back-to-School Giveaway

Back by popular demand, value eyewear leader Modern Optical International kicks off the back-to-school season with its FREE kid’s book giveaway! The back-to-school season is officially underway, and Modern Optical wants to help ECPs build their waiting room libraries. Children’s books entertain and educate young patients while creating a warm, family-oriented environment.  Each colorfully illustrated book that Modern Optical is giving away has an age-appropriate optical theme and story line that both kids and parents will enjoy!  ECPs will receive one free children’s book with every assorted 12-piece purchase from these popular collections: Modz Kids, URock, and Modz. When placing an order, ECPs should use Promo Code BTS. Offer ends 8/31/15 or while supplies last. Contact Modern Optical for complete details. Here is a list of the FREE books available thru this year’s promotion: The Patch, by Justina Chen Headley. The kids at school want to know why Becca is wearing glasses and a patch. To explain her new fashion accessory, she leads them on adventures that leave them both puzzled and entertained. Does an Owl Wear Eyeglasses?, by Harriet Ziefert. (Oppenheim Toy...
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Morel releases a follow-up to Koali’s original Chloris concept.

Morel releases a follow-up to Koali’s original Chloris concept.

This release of Chloris features stainless steel fronts highlighted by an acetate browbar offering a unique, dynamic look to the design of the frame. Inspired by the movement made by the tangle of small fibers found at the end of the Chloris grass, this transparent acetate concept is based on the effects of light and depth. With the help of Mazzucchelli, we have created a material made up of acetate strands, in opaque colors, that are embedded in a translucent colored base. Playful fronts dance with light as the strands echo the movement of Chloris as it sways in a warm breeze. Chloris II is fitted with thin temples and a flex-hinge. This unique product is driven by color and material both evoking the fluidity and delicacy of this tropical grass. Chloris II is available in a palette of five exclusive colors for each of the three available models ranging from red, pink and purple to green, grey, black, brown, and blue. With Chloris, material and color drive the design. Please visit www.morel-france.com
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REM Eyewear Introduces New John Varvatos Optical Styles

REM Eyewear Introduces New John Varvatos Optical Styles

Meticulously designed with both rock ‘n’ roll sensibility and elegance, the new John Varvatos optical styles by REM Eyewear showcase modern framework, old-world tailoring and sophisticated silhouettes, creating the ultimate gentleman’s essentials. A perfect extension of John Varvatos’ cutting-edge design and effortless cool, the latest eyewear releases have more to offer than what meets the eye. For the guy who values understated opulence, the V151 in the Artisan collection is a lustrous day-to-night frame that accentuates facial features, while not overpowering its wearer. And with roots in contemporary styling, the V364 and V365 from the Classic collection draw inspiration from timeless designs, materials and silhouettes that speak for you when you enter a room. Drawing inspiration from the past, the four John Varvatos Eyewear collections – Soho, Artisan, Classic and Bowery – continue to reflect the quality and attention-to-detail inherent in old-world tailoring, while creating luxurious, comfortable clothing for a modern lifestyle. For new Soho designs, you’ll discover the inspiration of opulence with rich, ultra-polished styles. Artisan models showcase elegant fleur...
Filed in: Eyewear
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REM Eyewear Adds New Styles to John Varvatos Eyewear Collections

REM Eyewear Adds New Styles to John Varvatos Eyewear Collections

With a vise-like grip on the men’s fashion scene, John Varvatos and his trademark detailing have become synonymous with cool. The latest eyewear collection from REM follows suit by echoing the same tough, yet tailored touches, making it a force to be reckoned with. The three optical and four sun style additions include an assortment of high quality materials and iconic elements that are unique to the four John Varvatos Eyewear collections – Soho, Artisan, Classic and Bowery. For new Soho designs, you’ll discover the inspiration of luxury with rich, ultra-polished styles. Artisan models showcase elegant fleur de-lis detailing and filigree work, while Classic styles show off clean lines and hints of leather seamlessly inlaid. Lastly, inspired by the essence of rock ‘n’ roll, Bowery frames are easily recognizable by the guitar-stock inspired hinge décor on every temple. For more information or to schedule a viewing with your REM sales representative, call 800-423-3023 or visit REMEyewear.com. Optical V204 A unique shape that’s contoured to perfection, the V204 from the Soho Collection is sure to be a crowd pleaser. Inspired by vintage styling, the V204 is a conversation piece...
Filed in: Eyewear
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REM Eyewear Debuts Lucky Brand Kids 2015 Collection

REM Eyewear Debuts Lucky Brand Kids 2015 Collection

America’s fastest selling kids eyewear brand, Lucky Brand Kids, is unveiling its long-anticipated new fashions for this coming back-to-school season, elevating the collection’s excitement with bold new designs, coloring techniques, and features that are both functional and consistent with Lucky Brand’s reputation for outstanding quality. From bold colors to classic neutrals, the new Lucky Brand Kids collection lets kids explore the possibilities of expression and develop their own unique style. With ahead-of-the-curve design elements like cutaway two-layer laminated acetate with vibrant colors, silkscreen printed patterns, and flattering silhouettes, the collection is cool, clever and full of fun. This Lucky Brand Kids collection is available for purchasing today. Every kid’s frame purchased comes with REM’s exclusive Kid’s Promise total eyewear warranty, with a 100% unconditional coverage against loss and breakage for one year after purchase. For more information or to schedule a viewing with your REM sales representative, call 800-423-3023 or visit REMEyewear.com. GIRLS D700 Embodying the Southern California roots of the brand’s essence, the D700...
Filed in: Eyewear
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REM Eyewear Introduces 2015 Converse Kids Collection

REM Eyewear Introduces 2015 Converse Kids Collection

Designed for the young rebellious mind, the new Converse Kids collection pushes boundaries and provides a blank canvas for creativity. Combining high quality and reliability, the collection has the on-trend tastes and freedom of personal expression that today’s younger generation demands. The new Converse Kids collection celebrates the spontaneity of youth with easy-to-wear shapes, energetic colors and irreverent designs. Showcasing premium craftsmanship, each frame is also handmade, and fastened with authentic riveted five to eight barrel hinges. Recently introduced in the Converse All Star adult line, the new Twist ‘N’ Turn Temples for Converse Kids are offered in the K020 style for boys and in the K022 style for girls. Twist ‘N’ Turn Temples can be turned around, revealing a new, fun color that you can show off. A new opportunity for constant self-expression among Converse aficionados, the Twist ‘N’ Turn Temples are relevant in an age where your personal style varies from day-to-day and customization is a must. Young consumers can now change their eyewear on a whim, uniquely making it ‘your own.’ This Converse Kids collection is available for purchasing today. Every...
Filed in: Eyewear
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