Archive : Marketing

CARRERA, the international eyewear brand owned by Safilo Group, and Wieden+Kennedy Amsterdam are proud to announce that they will be working together on the creative strategy for the brand’s new global communication. The partnership will initially focus on a new teaser campaign that will be launched in the second semester of 2012 and will appear on various media channels, including online, as well as in worldwide points of sales. The teasing campaign will underline the dynamic and timeless spirit of the CARRERA brand: a spirit that has its roots in 1956, when the brand made its debut and began its successful growth and development, while still maintaining its “racing” spirit. The second step will be a new global brand communication platform that will kick off worldwide in the first quarter of 2013. Together with CARRERA, W+K will develop the new strategic guidelines for the online, offline and in-store communication of the brand. Nicola Giorgi, Global Head of Safilo’s Brands Division, said: “We are enthusiastic about working together with one of the leading creative agencies in the world. CARRERA, one of Safilo’s strategic brands that enjoys worldwide success, will benefit...

ClearVision Optical has designed a fresh look for its Facebook cover image for the month of May. The new image reflects ClearVision’s adoption of technology and reinforces the company’s commitment to helping customers navigate the expanding “maze” of social media. ClearVision’s creative use of Facebook’s prominent new cover photo feature supports its continued focus on social and emerging media.  The spring cover image is a QR code cleverly incorporated into the main Facebook visual.  When scanned, the QR code leads to an opportunity to receive a free ClearVision USB port if participants guess the correct frame the mouse is wearing! The inventive guessing game provides ClearVision with a remarkable opportunity to optimize its company Facebook presence in a fun way, while engaging users and encouraging new “likes” to the ClearVision Facebook page.  To play, Facebook fans can simply scan the QR code on the ClearVision Facebook page and get started.  The QR code links to a form that has a “guessing game” to enter to win the USB port.  Guess which frame the mouse is wearing, complete the form, and submit to win! All entries will be placed into a raffle, and 10...

Modo launches a radically new in-store and window point-of-purchase program. The comprehensive package features a broad and creative set of materials, from classic in-store staples, such as logo plaques and counter cards, to more innovative options, like image cubes and non-traditionally conceived displays. The imagery is taken from the latest Modo image campaign, illustrating the root of inspiration behind Modo design and our philosophy of “Eyewear for the Individual”. The POP kit, which is made available to all Modo retailers starting from February 20th, comes in 2 versions. Both versions are a creative opportunity to decorate a window display or countertop area.  All pieces have graphics on front & back, in order for customers to be able to view the Modo imagery from both inside and outside the store. Version 1 includes a great countertop display which holds 5 pieces of eyewear (sun or optical). The interior structure is made of strong corrugated cardboard and then wrapped in a gloss cardstock. The display features the Modo logo and corresponding campaign images on both front and back.  A mesh poster is made of a woven polyester material so that when hung in a window,...

Miami, FL., January, 2012 – After successfully launching two Tumblr sites (http://eyestyl.tumblr.com and (http://vintagevsretro.tumblr.com) a couple of months ago, Best Image Optical continues to expand its social media reach through Google +. Google + will serve to update Eye Care Professionals and consumers on the latest eyewear trends, topics, and company news/updates. Some information will mirror Best Image’s Facebook account, while other post topics will run exclusively on Google +. Marketing Manager, Carlos Zamora had this to say, “The platform in which people are reached is changing and we want to change with it. Adding Google + to our social media portfolio will allow Best Image Optical to better reach Eye Care Professionals and consumers alike. Though, Facebook continues to hold its grip on the ‘best reach’ category, I am confident Google + will also be a powerful tool for us. Expect some great insight of Best Image Optical on Google +”. Best Image’s Google + account went live to the public on January 30, 2012. Join Best Image Optical’s circle here: https://plus.google.com/111707992270665704513/posts About Best Image Optical: Best image Optical offers Fashionable,...

  ROMCO by the Dolabany Eyewear Collection in Mahogany Smoke A Best Image Optical eyewear designer had this to say about designing the frame: Concept “The idea behind the ‘Romco’ frame was to create a unisex bold frame that will enhance both casual and professional styles. Its shields and thick bridge were incorporated in its design to give it some vintage flare.” Colors “The gradient color goal was mahogany red and grey. The color combination reminded me of the fall season in Central Park, New York. How the autumn foliage can reach a dark red color tone is beyond me. The acetate was carefully chosen to reach a beautiful color combination between a worn type mahogany wood panels and the smoke gradient color of one of my favorite animals, the Gray wolf.” Shape “Romco’s shape is a basic block frame. This is my favorite shape when I ‘m focusing on gradient color tones because I can easily transition the colors. Plus, I’m a big fan of big vintage frames.” For more information on the Dolabany Eyewear Collection visit bestimageoptical.com or read more from Best Image Optical’s (eye)’m inspired blog.  

Miami, FL., January, 2012 – Best Image Optical is introducing the (eye)’m inspired campaign. This campaign will run exclusively online and will showcase the artful thought process behind designing a frame. The (eye)’m inspired blog series will give the reader an inside look of the inspiration behind a frame shape or color. Marketing Manager, Carlos A. Zamora has this to say, “We take pride in the art behind the design and through the (eye)’m inspired campaign we can showcase it. The inside look behind the frame will reflect the designer’s feelings, memories, and reflection just like a painter, sculptor, or architect.” All detailed description of the inspiration will be featured in Best Image’s corporate blog (http://bestimageoptical.com/blog/) every two weeks and a shortened description will be featured through Best Image’s social media reach found on: Facebook, Twitter, Tumblr, YouTube and Google +.  An (eye)’m inspired video series will debut later this year. About Best Image Optical: Best Image Optical is a seasoned design house and producer of eyewear. Our three collections (Dolabany, Mario Galbatti, and Plume Paris) delivers distinctive design and beyond...

DALLAS – Jan., 2012 – Essilor of America, the nation’s leading manufacturer of optical lenses, today launched a new trade print branding campaign to highlight how Varilux® progressive lenses offer solutions to presbyopia in different situations of one’s daily life. The print ads communicate that Varilux improves vision at a distance, up close or in between offering a personalized solution for each wearer at any distance. The new branding campaign, which includes print visuals and a video, will showcase how Varilux lenses respond to diverse visual needs, via four individuals portrayed in different situations of their daily lives, who depend on clear vision both up close and at a distance. The main visual presents a man who is an architect by profession and also enjoys flying glider-planes. By showcasing these different moments, the campaign tells the story of how Varilux lenses work in harmony with the wearers’ vision and visual behavior. “Varilux lenses provide patients with the most superior vision no matter what they do, at every distance and in every situation of their lives,” said Carl Bracy, senior vice president of marketing and new business, Essilor of America....

Miami, FL., November 17, 2011 – Every Tuesday is Tumblr Tuesday at Best Image Optical. The eyewear company, home of The Dolabany Collection, Mario Galbatti, and Plume Paris is strengthening its social media hold by joining Tumblr. Through Tumblr – a blog posting site – Best Image Optical will introduce two different Tumblr sites: 1.      (eye)style : http://eyestyle.tumblr.com 2.      Vintage vs. Retro: http://vintagevsretro.tumblr.com The (eye)style Tumblr page will be themed after how eyewear influences style. Topics to be blogged about are: ‘What do (eye)wear?’, ‘(eye)tips’, and ‘(eye)’m inspired’. The Vintage vs. Retro Tumblr page pays homage to true vintage frames and the influence its frames have on the entertainment world. Blog topics include: ‘Vintage Inspired’, ‘Retro on Film’, ‘Retro on TV’, and ‘Retro in Music’. Carlos Zamora, Marketing Manager for Best Image Optical has this to say: “We are always trying to find creative outlets to interact with the Eye Care Professional and consumer. By using Tumblr, we are able to be a lot more creative in how we display our eyewear than with other Social Media outlets to a worldwide audience....

Be the first to use ClearVision’s NEW e-coupons, available only through the CVO Facebook page. Providing valuable offers through this new innovative technology, ClearVision is using Facebook’s e-coupon app to offer ClearVision’s Facebook friends exclusive offers.   Utilizing innovative new software tied directly into Facebook, ClearVision’s electronic coupons provide special savings on an item or a group of items, a percentage off an entire order or a special gift with purchase. The coupons are part of brand specific promotional campaigns that are supported with weeklong Facebook posts supporting the brand and are appear for one week, once a month.  ClearVision launched its first Facebook e-coupon during BCBG week with an offer of a free BCBGMAXAZRIA perfume with an 8-piece purchase from the glamorous BCBG collection. For November, Facebook customers can receive a free IZOD umbrella with a qualifying IZOD purchase. Also available on the ClearVision Facebook page are: The Eyewearista, an optical Vlog that showcases the latest fashion trends & style news and translates them to the fashionable world of eyewear and sunwear; MensDay, an insider’s view of style and fashion...

Hauppauge, NY – October 2011 – ClearVision Optical, a leader in the eyewear industry with a portfolio of fashionable brands, has reached 1,500 fans on its official Facebook page – www.facebook.com/clearvisionoptical. “Social media plays an important role in our targeted marketing efforts,” says Sheila Haile, ClearVision’s Manager of Marketing & Creative Services. “Our goal is to maintain our status as an innovator in the optical industry, utilizing social media platforms like Facebook, Twitter and Youtube to connect and engage with our customers on a more personal level.” Through the ClearVision Facbeook page, customers can get insight into product releases, gain access to innovative e-coupons and flash sales, read business related articles such as the recent “How to use LinkedIn to grow your business” and learn fashion tips through “Men’s Day” every Wednesday and the upcoming Style Friday! Additionally, ClearVision currently has over 400 Twitter followers.  Its growing YouTube presence reaches viewers with its weekly Eyewearista, an optical fashion Vlog that showcases the latest trends & style news and translates them to the fashionable world of eyewear...

Miami, FL., October, 2011 – Best Image Optical has started to roll out its 2012 Mario Galbatti campaign – “I AM”. The new marketing campaign includes a new brand site (debuted September 2011), new color scheme, and models. The campaign will support new frames being released in 2012. New Brand Site (www.mariogalbatti.com): The website uses dark tones to enhance the mystery of “Who is Mario Galbatti”. Also the dark tones are used to inspire confidence. Dark Red is used throughout as it’s the logo scheme color of the M and G letters of Mario Galbatti. Clean and simple homepage was created to focus on the homepage’s image which proudly displays our eyewear. The easy navigation panel allows easy access to all important content. The news button connects to a constantly updated blog with news on new collections, press releases, and new updates. Some important content on this website is insight of our brand, our campaign in finding out “Who is Mario Galbatti” and what does it mean to be Mario Galbatti. It also has easy access to our online catalog and corporate page. About the Campaign Mario Galbatti represents a feeling, state of mind, and mood. Therefore, our 2012...

Miami, FL., August 25, 2011 – As Plume Paris Eyewear continues to grow and creates its own niche market in the eyewear sector, Best Image Optical is introducing a new campaign which will involve all Plume Paris wearers. Plume Paris Eyewear takes design cues from one of the most famous fashion centered location in the world, Paris, France. As we continue to expand on the Plume Paris Eyewear line taking note of European fashion we wanted to celebrate our designs with another well known feeling association with Paris, France: LOVE. Best Image Optical is in LOVE with Plume Paris Eyewear. Therefore, we wanted to share this same emotion with Plume Paris Lovers (those who wear Plume Paris frames) and anybody else in need to show off some LOVE. Therefore, our campaign: “When LOVE takes over” follows Sara and Kevin a young couple in search of LOVE. Also, those who would like to participate in Sara and Kevin’s LOVE story can send their photos and love stories to marketing@bestimageoptical.com. Sara and Kevin’s LOVE story will be updated quarterly. Those who participate, called “LOVE Ambassadors” will have the chance to support the “When LOVE takes over” campaign plus be used...

On 23rd June the Frames of Your Life traveling street initiative reached a successful climax amidst the prestigious surrounds of the Palais Royal in Paris. Launched at the end of 2010, the project has taken famous fashion bloggers and trendsetters – Micol Sabbadini, Tommy Ton and Yvan Rodic amongst them – on a meandering tour to the four corners of the globe, photographing everyday people on the streets of the world’s major cities. Real faces that, just for a moment, have become interpreters of Giorgio Armani style. A selection of these images has formed the inspiration behind the new Giorgio Armani Eyewear 2011/12 advertising campaign.  In an innovative role reversal, the best shots taken during the tour have themselves become the campaign images. For once the message has changed, with the faces of everyday people taking the place of conventional images. Each campaign image is a composition of different snapshots, the faces are different as are the photographers themselves. They are arranged in grids resembling the pixels on a computer screen, or similar to the layout of a social networking site, all in black and white, for an enhanced pictorial effect. The result...

Oceanside, CA July 20, 2011 – Vision West, Inc. and C&E Vision Services, Inc., leading national buying groups dedicated to Inspiring Profitable Eye Care Practices™, have teamed with Yelp to host a webinar entitled “Yelp 101: Maximizing Yelp’s Business Tools to Attract New Patients” on Thursday, August 11, 2011 at 8:00 PM Eastern Time/5:00 PM Pacific Time.  The webinar is part of a series of webinars focusing on Social Media launched by Vision West and C & E earlier this year.  “Yelp is an invaluable resource that all ECP’s should be using to market their practices”, says Joseph Mallinger, O.D., Vision West’s President and CEO.  The webinar is complimentary to all Vision West and C & E members. The webinar will be recorded and made available for on demand streaming in the Social Media Centers on the respective Vision West and C & E Vision web sites, available exclusively to all our members. About Yelp Yelp (yelp.com) is a website that connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria...

FAIRFIELD, NJ – July 2011 – Liberty Sport is proud to get in the social media game this summer by announcing its new blog which can be found at www.sportseyeinjuryprevention.wordpress.com. Why now? “We continue to get emails from parents and coaches sharing stories, thanking Liberty Sport for their protective eyewear and how it saved their child’s eyes.  Or worse we get stories about children who actually received eye injuries and now have to wear protective sports eyewear.  Each email ends with the same question – why wasn’t I told and how can I share my story with others so they know?  We finally have the resources to start a consumer blog where Liberty Sport can provide information direct to parents, coaches, and medical professionals who are interested in both participating and creating awareness about the prevention of eye injuries in youth sports and/or they can share their stories, “ says Linda Laube, VP Marketing. Each year, the number of new eye injuries is startling, with an estimated 13,500 legally blinding injuries recurring each year! More than 600,000 eye injuries related to sports and recreation occur annually. For instance, basketball, one of youth...