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Beaches Be Happy About The SPY + Surfrider Foundation Frazier

Beaches Be Happy About The SPY + Surfrider Foundation Frazier

SPY® is Happy to continue its partnership with the Surfrider Foundation with the release of the SPY + Surfrider Foundation Frazier—an environmentally mindful sunglass frame made from 100% biodegradable Plantate™ and featuring the Happy Lens™. The second collaboration between SPY and Surfrider, the eco-friendly Frazier is the latest addition to SPY’s Recompose Collection. Supporting the Surfrider Foundation’s Rise Above Plastics campaign and their mission of protecting oceans, waves and beaches, SPY will happily donate $5 from each SPY + Surfrider Foundation Frazier sold to support their environmental efforts. FEATURES: SPY Happy Lens™—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Plantate—a 100% biodegradable plant polysaccharide material Trident™ polarization, which blocks 99% of the sun’s glare Hytrel™ nose pads and temple tips become tackier when wet to ensure a comfortable fit in all conditions 8×4-base polycarbonate toric lenses 100% UV protection   QUOTE: “SPY has been a longtime champion of the Surfrider Foundation and they are now taking their support to another level,” says Dr....
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SPY Happily Reveals Ace MX Goggle And Injected SIC Lens

SPY Happily Reveals Ace MX Goggle And Injected SIC Lens

SPY® is Happy to reveal the Ace MX—a midsized goggle available with an injected SIC™ lens and all-new Quick Draw™ lens change system. Outfitted with a sliding lever that allows you to swiftly release and reload the lens, the Ace MX marks the debut of an injected cylindrical lens in a SPY MX goggle and packs more than a few tricks up its sleeve. Featuring SPY’s all new SIC™ (Superior Injected Curve) lens—an injected cylindrical lens that provides better impact                                                                                                        resistance and optical clarity—the Ace MX offers solid                                                                                                          protection with an easy release. FEATURES: Available with the innovative SPY Happy Lens™—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Injected SIC lens provides solid impact protection against dirt, rocks, and debris, and features 100% UV protection Quick Draw—a simple and swift lens change...
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ClearVision Unveils its Latest Designs and Innovations at Vision Expo West 2015

ClearVision Unveils its Latest Designs and Innovations at Vision Expo West 2015

ClearVision Optical unveils its latest on trend designs and eyewear innovations at Vision Expo West, booth 16097. Following is a sneak peek: IZOD: This year, we’ve introduced new materials into the IZOD collection, such as carbon fiber and ULTEM™ resin, to enhance the collection’s sporty appeal. The latest release of two models, designed with TR-90 fronts and temples, offers flexibility, durability, and comfort in thin, lightweight frames that are classically sporty with a bit more color. The two models, IZ 2008 and IZ 2009, are each available in one size and four colors.                   Marc Ecko Cut & Sew: The contemporary menswear brand introduces 4 new styles to its eyewear collection. Its signature juxtaposition of retro and modern design is evident through classic shapes enhanced with an edgy spin on the temples. Knurling textures, interesting contoured temples and carbon fiber inspired accents are featured.                    Jessica McClintock Eyewear adds 3 new releases, featuring more youthful, acetate styles for this romantically inspired collection, including a new Petite Fit model. Designed with the contemporary woman in mind, these...
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A New Era: The Cole Haan September 2015 Collection

A New Era: The Cole Haan September 2015 Collection

With the launch of the 2015 collection, Cole Haan enters into a new era of eyewear. This iconic American lifestyle brand, known for infusing classic looks with exciting new technologies, creates products that are both functional and beautiful; it is the elegant collision of tradition and modernity. Based on three signature collection categories, Heritage, Classic and The Grand Lifestyle, Cole Haan’s deep commitment to craftsmanship is captured in each of the 20 optical styles and 13 sun styles for men and women, available in September 2015. The Heritage Collection Built on a legacy and the dedication to careful craftsmanship, the Heritage Collection fuses traditional sophistication with accessible luxury. These collections incorporate the iconic basket weave pattern and utilize the leather for which Cole Haan is best known. Weave CH4000. CH4001. CH5000. CH5001. CH6000. CH7003. CH7004. The iconic basket weave is the ultimate expression of Cole Haan heritage. Crafted using techniques perfected over two decades, it is a triumph of artistry and skill reminding us that quality cannot be rushed. A signature Cole Haan weave pattern is pressed into acetate temples, characterizing...
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How to Use Data to Reach New Patients

How to Use Data to Reach New Patients

Data Driven Content Strategy to Reach New Patients Your potential patients are constantly bombarded with information, so when it comes to creating engaging content strategy you need to know what is going to get their attention. The good news is that this doesn’t have to be a mystery. You can use data and follow the digital trail of your online presence to learn a lot about the kind of content that your potential patients want. Your Practice Website: Your website holds the key to a wealth of valuable information about what interests your patients.  Using Google Analytics you can find out which pages, subpages and blog/news topics are the most popular with your website visitors. Simply look at your page views and the time spent on page to determine where your visitors are “hanging out”. Social Media: Facebook insights will tell you how much engagement your posts garner so you can track what type of content is successful in reaching your fans. You can also see what topics are trending by searching for hashtags (#) related to optometry topics on Facebook and Twitter. Ask Them: Lastly, you can use your website and social outlets as a way to ASK your audience directly what...
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Famous Faces Featured in Fall/Winter Ad Campaigns

Famous Faces Featured in Fall/Winter Ad Campaigns

    Below are images of some of the famous faces of fall donning stylish eyewear from Safilo’s licensed brand portfolio in the new Fall/Winter 2015-2016 advertising campaigns.  These are three of the hottest models who are now celebrities in their own right thanks to their impact on social media. These top fashion models are being featured in fall fashion advertising and point of sale campaigns — calling even more attention to the important eyewear category.  
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What is PowerData and Why is It Important?

What is PowerData and Why is It Important?

  Uncover Insights that Will Improve Your Online Presence and Turn Website Visitors into New Patients Measurement is best viewed against standards.  You know you are fast if you can run a 4 minute mile. You know you are tall if you are over 6’4″. Values are relative and this is also true when you are evaluating the success of your online marketing.  How successful is my online marketing compared with the best in optometry.  Only EyeCarePro because of the vast number of practices we serve, can truly answer that question.   PowerData is a unique service of EyeCarePro that matches your online marketing outcomes against 1400 optometric practices across the US and Canada. We can benchmark your data against other Practices of your size, by the number of OD’s Practices, against other Practices in your State and five additional parameters. You need not be an EyeCarePro customer to receive a monthly PowerData report.  Read more here and register to receive insights into your online marketing program like you’ve never seen before.
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How Dr. Josiah Young Became an Instant Sensation

How Dr. Josiah Young Became an Instant Sensation

By Nancy Rausman, Managing Editor, EyeCarePro Dr. Josiah Young of Opticare Vision Centers in the greater Cincinnati area was only doing his job when he discovered that 10-month old Piper Sinclair had hyperopia and fit her with corrective eyewear. Piper had been failing to reach milestones such as crawling and her pediatrician referred her for a comprehensive eye exam. What happened next, however, was truly sensational. Piper’s mother, Jessica filmed a moving video of the moment Piper put on her glasses and saw her parents for the first time. She posted the video to her Facebook page and included the caption, “I just wanted to say thank you to Dr. Josiah Young and the Opticare team for this reaction. So happy for my daughter and this amazing practice. Thank you!” Since then the video has gone viral with over 34 MILLION hits (and counting) as well as features on the local and national news, including a segment on CNN. According to the AOA, in less than 36 hours following the CNN segment, the story was circulated by more than 400 media outlets with about 100 nationwide featuring InfantSEE mentions. So moved by the incredible and instant reaction shown...
Waveborn Sunglasses Signs Dallas Cowboys Hall of Fame QB Troy Aikman

Waveborn Sunglasses Signs Dallas Cowboys Hall of Fame QB Troy Aikman

Waveborn Sunglasses is pleased to announce the addition of Hall of Fame QB, Troy Aikman, as the company’s official spokesperson. Waveborn changes how people see the world by selling high-quality Italian sunglasses and funding life changing cataract surgeries around the globe. As part of the 4-year partnership, Aikman will serve as a brand ambassador. He will continue to wear Waveborn Sunglasses and earn a small percentage of vesting equity in the company. Aikman will be featured in sales and marketing campaigns to assist the brand in increasing distribution through new channels. “I am really excited to team up with Waveborn and support their global mission. I absolutely love their handcrafted Italian frames and polarized Carl Zeiss lenses,” said Aikman. “I believe in the brand. Together we can create an even bigger impact on the global eye care community to fund more life changing cataract surgeries through our non-profit partner, SEE International.” “Signing Troy Aikman represents a truly special moment for the brand, as Waveborn reaches to new heights. Having Troy join the Waveborn team is a testament to Waveborn’s expansive growth. With the addition of Aikman,...
How PPC Advertising Can Benefit Your Practice

How PPC Advertising Can Benefit Your Practice

Google pay-per-click advertising can be one of the most effective forms of local marketing for your Practice. The basics include writing various ads, specifying who sees those and what keywords trigger those ads, and choosing how much to spend. Granted, that’s an oversimplification of the process, but here are 5 key benefits to using Google pay-per-click advertising for your Practice: 1. Set your own budget: PPC is based on a pre-set budget, so once the spending amount that you selected is reached, the ad simply stops being shown. Therefore, PPC is low risk and has a controllable spending outcome. 2. Target using the most relevant keywords: With keyword-based campaigns, your ad will attract visitors that are genuinely interested in the product or service you are trying to promote (e.g. optometrist, eye exam, eye doctor, vision therapy, etc.). 3. Target specific geographic locations and demographics: You choose the geographic and demographic populations you want to target with the ad (such as radius around your office, or city, zip code, age, gender and parental status). So you won’t be wasting your time and money advertising to individuals out of your service area; your ad will...
Introducing Jimmy Crystal New YorkTM Birthstone Reader

Introducing Jimmy Crystal New YorkTM Birthstone Reader

A&A Optical introduces the all new Birthstone Readers from luxury collection: Jimmy Crystal New YorkTM. The designer eyewear collection is comprised of striking limited edition pieces reminiscent of a collector’s item. Each style is unique and special, featuring hand set Swarovski elements. Jimmy Crystal New YorkTM was established in 1991 and is renowned for fashion-forward designs and superior quality accessories. Designer pieces include ophthalmic eyewear, sunglasses and reading glasses in acetate, metal and combinations. Love at First Sight. Sparkling with vibrant color and birthstone inspired Swarovski Crystals, there’s a style for every month of the year. Birthstone Reader (JCR362) is available in +1.50, +2.00, and +2.50. Birthstone Colors: Siam (January), Amethyst (February), Aquamarine (March), Clear (April), Emerald (May), Light Amethyst (June), Fuchsia (July), Peridot (August), Sapphire (September), Light Rose (October), Topaz (November), and Blue Zircon (December). Each Birthstone Reader (JCR362) frame is shipped with a suede frame pouch. The Birthstone Reader package includes 12 Birthstone Readers (JCR362) and one 12-piece display. About A&A Optical A&A...
Premium Sun Selling

Premium Sun Selling

“Reprinted with permission, Jobson Medical Information LLC, all rights reserved” By Michelle Fleischer, Luxottica and Mark Mattison-Shupnick, ABOM Course Description Plano sunwear is a practice opportunity that makes for good business. Yet, most offices aren’t committed to being their patient’s sunglass source, don’t have enough sunwear inventory and/or don’t see themselves as a place that the consumer can drop in to shop for non-prescription sunglasses. Plano sunglasses are a 99 million pair opportunity (VisionWatch, 2013) in which optical could/should have a larger share. Sell Plano sunglasses and the ECP the logical source for more premium products. Course Objectives 1. Understand the harmful effects of UV rays on our eyes and vision. 2. Recognize the sales opportunity when educating customers on how high quality, premium sunglasses are the only choice for consumers to best protect their sight. 3. Teach how to better educate customers on premium sunwear. PREMIUM SUN SELLING Bringing Plano SUN into the sale By Michelle Fleischer, Luxottica and Mark Mattison-Shupnick, ABOM Plano sunwear is a practice opportunity that makes for good business. Yet, most offices aren’t...
THE ART OF RETAILING by Orly Sigal

THE ART OF RETAILING by Orly Sigal

“Eye care practitioners sell frames to only 64% of the patients who have their eyes examined due to ineffective merchandising. If practitioners sold frames to 100% of those patients, revenue would increase. The revenue increase for an average practice grossing $750K annually would be $160K.”** The customer experience is evolving rapidly. Research shows store environments remain the best opportunity to inspire customers to spend more money than planned, however 84% of customers have difficulty finding what they need and 20% indicate leaving without fulfilling their entire purchase.* The dispensary is an extension of an optometric practice that unlocks the retail opportunity. The retail space must be designed to attract and capture patients’ attention, engage them on an emotional level, and create a unique shopping experience. The Art of Retailing begins with five touch points to create the ideal experience to transition the patient to a consumer. Store Design Curated Assortment Story Telling Knowledgeable staff Digital The first touch point, store design, is used to create an ideal retail environment that combines a functional, original and unique design. When designing a...
Focus On Kids Eyewear

Focus On Kids Eyewear

“Reprinted with permission, Jobson Medical Information LLC, all rights reserved” Objectives 1. Understand a current snapshot of the kid’s eyewear market. 2. Learn what trends affect children’s behaviors that affect their need for eyewear. 3. Understand key attributes of children’s eyewear. 4. Learn how to communicate the right children’s eyewear solutions.   FOCUS ON KIDS EYEWEAR Mark Mattison-Shupnick, ABOM If I ask an audience of opticians to tell me the biggest issues when selling eyewear to kids I often get two answers. The first is that it’s the parents that are the problem, not the children; and two, selling eyewear to kids is too difficult. Turns out that with the right attitude and knowledge, selling eyewear to children is an untapped opportunity. In addition, there are always a number of stories about the child that receives their first glasses and it’s obvious that they love the new world that they see. For opticians, that’s often the real reason for what we do. So, if it’s a wonderful result how can you reduce the challenges of getting there? THE CHILDREN’S MARKET From the 2012 US Census, there are about 60 million children in the US today,...
Here’s Why You May Have Seen a Drop in your Mobile Traffic

Here’s Why You May Have Seen a Drop in your Mobile Traffic

Something is brewing over at Google. They are keeping their lips shut tight so there isn’t a lot of information available right now, but it seems as though they are testing out a bunch of changes with their local rankings, specifically how the local search results are appearing on mobile devices. We have noticed changes in how the search results appear for local businesses on mobile as well as some traffic fluctuation for a number of our clients. Firstly, we have seen instances where Google has reduced the number of results shown on the first page of a local mobile search from 5 to 2-3 results. This could reduce the amount of visitors to sites in the 3-5 spots that are now relocated to page two of the search results. Secondly, we have noticed that in some cases Google has listed a Practice’s Google My Business Page in the results with no link to the actual Practice website. That means patients on mobile devices may be coming to you directly from your Google My Business page and not through your website. Ultimately, as long as your business page is up to date this shouldn’t affect conversions since the users are being brought to your Practice’s online property and contact information,...
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