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Ben Wolf Named Senior Vice President Of Sales For The Optical Channel For Marcolin USA

Ben Wolf Named Senior Vice President Of Sales For The Optical Channel For Marcolin USA

Marcolin USA announced today that Ben Wolf has been appointed senior vice president of sales for the optical channel reporting to Fabrizio Gamberini, CEO for Marcolin USA. In this role, Ben will be responsible for leading an integrated Marcolin USA optical channel sales strategy to support the company’s current and future growth. Ben most recently served as vice president of sales for the fashion department in the optical channel at Marcolin USA, where he was responsible for creating and executing its sales strategy, across the luxury brand portfolio. “Ben is a proven leader with many years of experience in the eyewear industry and we look forward to his strong leadership at Marcolin USA as we continue to drive integration and our robust brand portfolio across to our customers in the optical channel,” said Fabrizio Gamberini. About Marcolin Marcolin, among the worldwide leading companies in the eyewear industry, stands out for the pursuit of excellence, continuous innovation and the unique ability to faithfully combine design and Italian craftsmanship with the DNA of each brand. The brand portfolio includes: Tom Ford, Balenciaga, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli,...
Filed in: Eyewear, Industry Info
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5 iPhone Video Tips to Promote Your Brand

5 iPhone Video Tips to Promote Your Brand

  ONE PLACE. SO MANY SOLUTIONS. Annual meetings, conferences, trade shows, company websites, marketing campaigns … these are but a few places where you want to display and share professional, high-grade videos produced by experts, like our team at Metro Studios. But when it comes to everyday events, informal interviews, and impromptu occasions, you probably have neither the time nor the budget nor the need for video magic. Perhaps you want to capture a moment in time and post it on your site or YouTube channel. Whip out your iPhone. You’ve taken pictures and video with your phone before and you know the quality is excellent. So why not use the phone to promote your business or brand? Imagine the possibilities. You can interview a client for a testimonial, videotape employees at an event, record an update about a product, shoot footage for a vlog, or film casual introductions from your sales team and post them on your website. If it’s a small-scale project, consider doing the video yourself.   Here are 5 tips to get the most out of your iPhone video: Use a tripod. Yes, your phone comes with stabilization features, but nothing beats a tripod for clean shooting. Avoid...
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Marcolin USA Announces New Appointment

Marcolin USA Announces New Appointment

Marcolin USA announced today that Ben Wolf has been appointed senior vice president of sales for the optical channel reporting to Fabrizio Gamberini, CEO for Marcolin USA. In this role, Ben will be responsible for leading an integrated Marcolin USA optical channel sales strategy to support the company’s current and future growth. Ben most recently served as vice president of sales for the fashion department in the optical channel at Marcolin USA, where he was responsible for creating and executing its sales strategy, across the luxury brand portfolio. “Ben is a proven leader with many years of experience in the eyewear industry and we look forward to his strong leadership at Marcolin USA as we continue to drive integration and our robust brand portfolio across to our customers in the optical channel,” said Fabrizio Gamberini. About Marcolin Marcolin, among the worldwide leading companies in the eyewear industry, stands out for the pursuit of excellence, continuous innovation and the unique ability to faithfully combine design and Italian craftsmanship with the DNA of each brand. The brand portfolio includes: Tom Ford, Balenciaga, Ermenegildo Zegna, Agnona, Montblanc, Roberto...
Filed in: Industry Info
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Prodesign Denmark Unveils New Essential Collection

Prodesign Denmark Unveils New Essential Collection

We have made 4 shapes in 6 colors each. By using transparent color all the way through the lamina­tion on those, we have obtained a more refined look, where the wirecore becomes a precious decoration. For more information please call us or visit our website: http://prodesigndenmark.com
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EyeCarePro Introduces a New Supercharged Marketing Program,  ODMetro

EyeCarePro Introduces a New Supercharged Marketing Program, ODMetro

As a pioneer in developing online marketing strategies specifically for optometrists, EyeCarePro understands the importance of being on the leading edge of advanced and effective marketing technologies. As part of their ongoing goal to serve the unique needs of our industry’s many thriving independent optometrists, EyeCarePro is pleased to announce, ODMetro, an advanced search engine optimization, PPC campaign management and customized online marketing program. “If you are a successful Practice yet striving to get ranked in a competitive urban area, this combination of advanced services is the solution for you. ODMetro is a fully customized SEO and online marketing program developed for Practices to consistently outperform their local competitors and become the leader in their market”, commented Daniel Rostenne, CEO of EyeCarePro. ODMetro is composed of an elevated bundle of marketing services featuring goal-oriented marketing strategies designed to amplify a practice’s local visibility and capture more new patients. The service includes customized web pages, specialized content, unique marketing campaigns, enhanced SEO and PPC management. About EyeCarePro EyeCarePro...
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Essilor of America Announces New ECP University Website

Essilor of America Announces New ECP University Website

ECP University™ (ECPU), an educational solution to develop best practices and deliver growth through in-person, online and distance learning for optical staff, practice managers and practice owners, has relaunched their website with new branding and content. The new site, located at http://www.ecpuniversity.com/, provides best-in-class training and education to foster professional development among eyecare professionals (ECPs), with a range of valuable content designed for various practice roles and experience levels. All practice members gain 24/7 access to the full ECPU catalog of 90-plus courses, including optics and ocular anatomy training, patient service and selling, business management, technical concepts, products, insurance and more. “ECP University is proudly supported by Essilor, the world’s leader in vision care innovation, expertise and service,” said Janelle Routhier, O.D., F.A.A.O and senior director of customer development, Essilor of America. “With distance, in-person and online learning opportunities, practice owners and staff can enhance professional knowledge in a way that suits their schedule.” With this new site, Management & Business Academy (MBA),...
Filed in: Industry Info
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Zyloware Ice Cream Social!

Zyloware Ice Cream Social!

Today, Zyloware had their first ever Ice Cream Emergency!  Ice Cream Emergency is a uniquely themed, full-service, ice cream catering mobile company. As part of our We Are Zyloware initiative, we strive to keep our employees happy and to create an attractive environment for our community.  In an effort to continuing fulfilling these expectations, we hosted the amazing Ice Cream Emergency vehicle today. Zyloware invited employees, the local and optical press and locals to join in on our ice cream fun and it was a great success and created lots of smiling faces.  The Ice Cream Emergency company was fantastic from staff, to setup to the ice cream flavors and toppings.  It was perfect! The We Are Zyloware campaign celebrates what makes Zyloware the success it is!  We are family, history, quality and customer satisfaction.  We are composed of many unique individuals; each with our own motivations and desires.  But, as a part of the Zyloware team, we are one.  We act together; we share common values and goals.  We are innovators.  We are change makers.
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Vision Expo West Education Centers on Changing Role of ECPs

Vision Expo West Education Centers on Changing Role of ECPs

Vision Expo delivers over 320 hours of Education focused on eyecare professionals’ ever-changing landscape and scope. Vision Expo West 2015 will be held this September at the Sands Expo & Convention Center in Las Vegas, Nevada. (Education: Sept. 16-19, 2015; Exhibition:Sept. 17-19, 2015.) A new Keynote series offers exclusive content focused on the retail strategies to drive customer engagement and loyalty, best practices in customer service – presented by culture authorities from the Ritz-Carlton’s Leadership Center – and a State of the Eye Care Industry Address delivered by Howard Purcell, OD, FAAO, Senior Vice President of Customer Development, Essilor of America, Inc.; Holly Rush, President, Luxottica Wholesale North America; and Rob Meyering, Vice President, Medical Relations and Operations, Bausch & Lomb. The series, held during early morning, lunch and evening hours, also includes Alcon’s new Air Optix® Colors Education Salon which offers a FREE, interactive 90-minute certificate program and social engagement for Contact Lens Technicians and other eye care office staff. Vision Expo will introduce an 11-hour track of Dispensing Essentials...
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Revolution Eyewear And Robert Graham Present New Collection

Revolution Eyewear And Robert Graham Present New Collection

Robert Graham eyewear offers high quality craftsmanship and sophisticated silhouettes, along with infusing iconic fabric and trim designs to reflect the essential characteristics of the brand’s American eclectic spirit. Robert Graham and Revolution have created a collection of eyewear that will resonate globally. We love bringing different, incredibly creative ideas into the optical marketplace as we have done time after time.  Our history of creating high quality products with creative flair is what we are most proud of. Featured is the Princeton in Tortoise with mahogany temples that are equipped with adjustable temple tips. Other colors include: Black Tokyo Tort, Cola, and Clear Beige. Please contact www.revolutioneyewear.com or call 800-986-0010
Filed in: Industry Info
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Essilor Celebrates 24th Anniversary of the Varilux Optometry Student Bowl

Essilor Celebrates 24th Anniversary of the Varilux Optometry Student Bowl

Essilor of America, the nation’s leading manufacturer of optical lenses, once again pulled out all of the stops to celebrate the 24th anniversary of the ever-popular Varilux Optometry Student Bowl™, held at this year’s Optometry’s Meeting in Seattle, Wash. Contestants, students from all schools and colleges of optometry, answered optometry-related questions while their fellow classmates energetically cheered them on wearing war paint, school colors and displaying brightly-colored banners. In addition to bragging rights, the winning school, Pennsylvania College of Optometry, took home $1,000 and the coveted crystal trophy. Second place winner, Sarah Gliniecki, class of 2016 at Michigan College of Optometry at Ferris State University, received $750. The winning question, You are performing retinoscopy on a patient seated behind the phoropter.  Your working distance is 50 cm, and you obtain the following results:   Streak Orientation Retinoscopic Finding Streak Orientation Retinoscopic Finding OD 15” -2.50 D 105” -2.00 D OS 170” -1.00 D 080” -3.75 D   What is the distance Rx for both eyes written in minus cylinder spectacle Rx convention? OD:...
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ImpactX-2: The Next Generation of Fast Acting, Prescription Ready, Photochromic Sports Eyewear

ImpactX-2: The Next Generation of Fast Acting, Prescription Ready, Photochromic Sports Eyewear

As a leader in prescription sports eyewear, Rudy Project is proud to launch the latest advancement in RX photochromic lens technology: ImpactX-2. This new generation of the award-winning Rudy Project ImpactX lens has been updated with cutting-edge photochromic particles which provide faster color transition and extremely enhanced contrast via a newly designed HDR filter, all within an absolutely unbreakable prescription lens material that is unlike any other. ImpactX-2 lenses feature: 25% faster activation than the previous generation of ImpactX lenses. Activation in all natural light, including behind surfaces which screen UV rays, such as windows and car windshields. 20% higher temperature stability, increasing performance in cold weather. Increased photochromic range, by up to 65%. Higher efficiency UV ray absorption. Built in HDR filters to significantly enhance contrast. Unique activation from Clear to Black, Red or Brown depending on lens model. Best of all, they’re Guaranteed Unbreakable. “ImpactX has been a knockout hit among athletes from every field for years by enabling them to go all day with the same pair of sunglasses that adapt to any lighting condition. However,...
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Introducing the newest arrivals for the Plume Paris Summer 2015 Collection

Introducing the newest arrivals for the Plume Paris Summer 2015 Collection

The Plume Paris collection brings originality to the eyewear fashion industry. The new designs come with attractive new colors and combinations to enhance classic shapes and high-quality stainless steel material. The new releases include Plume Paris models Aras, Granville, Kerback, and Sauzon. The attention to detail on the temple designs and the prominent use of stainless steel define the look of the of this year’s newest releases. New patterns have also been added to each model, which includes the trending tribal prints that have been seen so often in fabrics on the runway this season. Plume Paris has incorporated tribal prints to eyewear (see model Granville). New Releases: Aras – Three (3) Colors: Matte Purple/Olive, M. Black/White, M. Brown/Cream Size: 53-17-138 Metal: Stainless Steel Granville – Four (4) Colors: Blue, Brown, Purple, Green Size: 52-16-145 Metal: Stainless Steel Kerback – Four (4) Colors: Antique Blue, A. Burgundy, A. Silver, A. Bronze Size: 49-20-145 Metal: Stainless Steel Sauzon – Four (4) Colors: Purple, Blue, Brown, Wine Size: 50-18-135 Metal: Stainless Steel About Plume Paris Plume Paris frames are produced keeping the wearer’s comfort in mind...
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Ogi introduces the 7155

Ogi introduces the 7155

Ogi Eyewear presents an invigorating addition to the heritage collection, the 7155. Known for its precise-fitting frames for petite faces, Ogi’s heritage collection fills a much coveted gap in the market for beautiful, handcrafted frames on a smaller scale. This chic union of fashion and function is designed for feminine faces seeking effortless style with incomparable value. Vibrant colors and an all around flattering lens shape are the key features of the Ogi Eyewear 7155. Marbled acetate fronts joined with complementing colored temples create the perfect appearance for this must-have style.
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Rudy Project Releases New Limited Edition Wing57 Helmet Colors

Rudy Project Releases New Limited Edition Wing57 Helmet Colors

Rudy Project, the #1 most worn aero helmet brand at the IRONMAN® World Championships Presented by GoPro™ for the last four consecutive years is proud to reveal the Limited Edition Color Collection: Six new electrifying and beautiful colors which perfectly compliment Rudy Project’s fastest and most aerodynamic helmet. The Wing57’s insane aero performance has now been paired with drop dead gorgeous looks,” said Paul Craig, President and Co-founder of Rudy Project North America. “This helmet has been absolutely flying off the shelf, so we thought we’d give a little more variety to the line. Photos simply don’t do these new colors justice though, you have to see them in person. It’s like we took the color saturation adjustment and turned it up to the max. Their vibrancy is crazy.” From deep blue to fierce red and black, the new Wing57 limited edition colors will not only turn heads as you fly by, but are sure to make your own head travel faster through the air. With multiple advanced technologies including a fully integrated and removable, a to change lateral wind force into forward momentum, and the Vortex Killer System which straightens tail air flow and significantly...
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EyeCarePro Announces New Pay-Per-Click Service, ODPPC

EyeCarePro Announces New Pay-Per-Click Service, ODPPC

EyeCarePro announces new Google PPC service has been added to enhance its optometry-focused online marketing programs. The new pay-per-click service provides practices with another option to reach potential patients in today’s competitive online climate.  EyeCarePro’s ODPPC is designed to produce the most online conversions at the lowest cost-per-new patient. The program consists of a personalized PPC (pay-per-click) campaign strategy, including the creation of unique targeted ads which are developed to spotlight a specialty, service or unique product. The ads are targeted based on key terms to help attract patients seeking relevant services. Built into the program is a remarketing feature which reconnects website visitors to the PPC ad as they browse the Internet, producing an even greater ROI. To support the ads, a custom landing page is designed to include call tracking numbers which help to determine exactly how many patients the ads bring in. ODPPC clients will receive detailed monthly results reporting and ODLite and ODLingo clients will review their results with a dedicated Web Manager. “ODPPC allows our existing clients to add on PPC service to their EyeCarePro program...
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