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The New Etro Eyewear Collection Debuts From Marchon

The New Etro Eyewear Collection Debuts From Marchon

We are pleased to announce the launch of the new ETRO EYEWEAR collection starting from September 2015. Etro and Marchon signed an exclusive licensing agreement to design, manufacture and distribute the sun and ophthalmic collections ETRO EYEWEAR. The partnership aims to further increase the already significant position of Etro in the accessories world. “It’s a significant debut that represents for us a new challenge, and that gives us new energy. It comes from the need of completeness: the creation of an eyewear line is a further step in our creative and stylistic path, which contributes to the strengthening of our brand identity and heritage,” stated Jacopo Etro, Creative Director of the Etro Accessories collections. Claudio Gottardi, Marchon Eyewear President and CEO, commented: “The global licensing agreement with Etro represents Marchon’s strategic goals to expanding our portfolio with compelling European luxury brands. The team at our Italian Design and Product Development Center will work in collaboration with Etro’s designers to interpret and translate the strong identity of the Fashion House, including the iconic Paisley motif, in order to conceive...
Filed in: Eyewear, Industry Info
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Brand Manager of Adidas Eyewear Accepts Position of Silhouette’s National Sales Manager for the United States

Brand Manager of Adidas Eyewear Accepts Position of Silhouette’s National Sales Manager for the United States

Heinz Pichler, experienced Brand Manager for adidas eyewear, has accepted the position of Silhouette’s National Sales Manager for the United States. Heinz was hired in 2012 as the Brand Manager of adidas eyewear, and brings with him over 12 years of experience in the Optical Industry. Pichler entered the optical world in 2002 as a Sales Representative for Marchon Eyewear. His experience and growth led to a Brand Specialist role. While at Marchon, Heinz focused on increasing brand sales by developing programs, marketing promotions, and training for the sales force and key accounts. He coordinated with U.S. Sales and Brand Management to facilitate growth of sports eyewear while leading brand specific trainings to maximize sales potential. In addition, he influenced product design and direction by communicating the needs of American Eye Care Professionals. In his position as Brand Manager at Silhouette, Heinz was in charge of product and marketing development of the adidas eyewear brand, specific to the U.S. market. He helped to develop national sales strategies, manage the implementation of key sales initiatives, and aided in the creation of training materials focused on brand education...
Filed in: Eyewear, Industry Info
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Marchon Eyewear Announces Regional Expansion With New Subsidiary In China

Marchon Eyewear Announces Regional Expansion With New Subsidiary In China

As part of its continued strategic global expansion, Marchon Eyewear, Inc. announces the opening of a new regional office in Shanghai, China. Marchon has been present in the Chinese market since the early ‘90s through a distribution agreement with a local partner. Marchon has now opened a wholly owned subsidiary which will serve as a hub to develop the Company’s business in the Greater China region. The new investment is part of a strategic plan to strengthen the Company’s local integrated presence. The new office features a dedicated marketing, sales, and customer service staff. In addition, a design studio in Hong Kong specializing in the conception and development of frames for Asian consumers and a logistics center in Shenzhen further enhance Marchon’s capabilities in the region. The new structure will be led by Matt Zhang, Managing Director of Marchon China, with a team of 40+ seasoned professionals. Zhang will be reporting to Connie Lai, Managing Director Asia Pacific of Marchon Eyewear, who is based in Hong Kong, Marchon’s regional headquarters. Connie has extensive management experience with multinational companies in the Asia Pacific region. The new Chinese office...
Filed in: Eyewear, Industry Info
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Marcolin Announces USA Operations’ Restructuring

Marcolin Announces USA Operations’ Restructuring

Marcolin SpA today announced the next stage of the Marcolin USA/VIVA International Group integration execution, which includes the restructuring of its business to further enhance its consumer focus and drive the brand portfolio closer to market. This realignment will deliver greater efficiencies throughout the organization. As part of the integration process, it has been decided to merge by the end of the year, the current headquarters of Marcolin USA (Scottsdale) into the New Jersey operation, formerly VIVA International Group headquarters. Last December, Marcolin SpA acquired VIVA International Group. Today’s announcement is an evolution of the integration project strategy. The combined headquarters in New Jersey will bring the company closer to customers, reduce management layers and leverage efficiencies to increase speed-to-market advantages globally. “As part of this effort, Marcolin USA is also re-investing in the New Jersey Distribution Center (implementing automatized technologies), in SAP (rolling the software platform also in this facility) and working from the sourcing base to the retail footprint to ensure it is in the best position to bring elevated consumer experiences...
Filed in: Eyewear, Industry Info
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Support The Fight Against Breast Cancer In Style With MARCHONYC

Support The Fight Against Breast Cancer In Style With MARCHONYC

In recognition of National Breast Cancer Awareness, Marchon Eyewear, Inc. is proud to announce its support of Memorial Sloan Kettering Cancer Center. To help raise awareness and funds, Marchon has created a limited-edition optical frame from its proprietary brand, MARCHONYC. Together, Marchon and Memorial Sloan Kettering Cancer Center are taking steps to fight against breast cancer. For every MARCHONYC Sherry Pink Ribbon frame sold through December 31, 2014, Marchon will donate $5 to Memorial Sloan Kettering Cancer Center to support innovative breast cancer research and patient treatment. Commenting on the Company’s commitment to fighting breast cancer, Marchon Eyewear President and CEO Claudio Gottardi stated, “Marchon is honored to support Memorial Sloan Kettering Cancer Center. The work of this organization is making a meaningful difference as their efforts continue to improve their understanding and treatment of breast cancer.” About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, Calvin...
Filed in: Eyewear, Industry Info
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The Big Apple’s Most Iconic Feature….Its New York City Skyline

The Big Apple’s Most Iconic Feature….Its New York City Skyline

There is no doubt that New York City has one of the most beautiful, unique and famous skylines in the world. Some of humanity’s most impressive engineering achievements can be seen here, creating an effect that is artistically pleasing. And, much like the city itself, the skyline is always changing. That is why New York City’s skyline has been chosen to celebrate the trendy and strikingly diverse new eyewear collection from MarchoNYC. Always evolving and creating new designs, the latest MarchoNYC collection represents the diversity of the city and the individuals that inhabit it. Shot from the rooftop of the famed Starrett-Lehigh Building, enjoy a closer look at the collection and all of the beauty and history this city skyline has to offer. WE INVITE YOU TO LEARN MORE ABOUT MARCHONYC EYEWEAR. WITH FOUR DIFFERENT SUB-COLLECTION THAT COMPRISE THE LINE – EASTSIDE, WESTSIDE, UPTOWN and DOWNTOWN Each series is individually unique and speaks directly to its own audience, but ultimately are all joined together by one driving force. The MarchoNYC Eyewear Collection proudly embodies its New York City roots and reflects the style, attributes and history of its one-of-a-kind skyline. EASTSIDE:...
Filed in: Eyewear, Industry Info
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L’AMY America and A&A Optical Join Forces to Announce a Holiday Charity Program, Help the World to See a Better Tomorrow, TODAY

L’AMY America and A&A Optical Join Forces to Announce a Holiday Charity Program, Help the World to See a Better Tomorrow, TODAY

L’Amy America and A&A Optical have joined forces to launch a charity program this holiday season that will provide eyewear to those in need. For every pair of L’AMY America branded frames (Ann Taylor, Bally Switzerland, Balmain, Columbia, Nicole Miller, Nina Ricci, Sperry Top-Sider, L’AMY Paris, C by L’AMY and Vision’s) and A&A Optical branded frames (Quiksilver, Roxy, Jimmy Crystal New York, Alexander Collection, XXL, Cruz, Jalapenos and Pez) bought by the end-consumer, one pair will be donated to a person in need. In order to participate, opticians must agree to sign up with the program and keep track of every frame sold. At the end of the campaign (December 31st) tally sheets are returned to L’AMY America and A&A Optical and both L’Amy and A&A will donate an appropriate pair of frames to several a number of highly respected charities such as Lions Club International, New Eyes for the Needy, Volunteer Optometric Services for Humanity (VOSH) and Eyewear for Kids. Each of these hard working organizations is renowned for its service and dedication to giving the gift of vision around the world. Since starting this program six years ago, L’AMY has donated...
Filed in: Eyewear, Industry Info
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Silhouette 50th Anniversary In Linz, Austria

Silhouette 50th Anniversary In Linz, Austria

On August 25th, 2014 Silhouette celebrated its 50th Anniversary and invited 60 Account Executives from the US, in addition to representatives from all over the world, to tour the factory in Linz, Austria where Silhouette frames are manufactured. Silhouette’s Account Executives experienced firsthand each step of the production process and are even more versed in the meticulous manufacturing process and advanced materials that are used to construct a Silhouette. Product quality has always been one of Silhouette’s core values and the company takes this very seriously. Silhouette uses its own factories to produce frames and has complete control over all aspects of the production process. Silhouette even produces many of the tools used to make its frames. “Each and every frame from Silhouette is 80% ‘hand crafted’, and each frame must pass intense scrutiny (inspection) before it is packaged and shipped”, explained Peter Gavin, Account Executive from the USA. The employees involved in manufacturing are skilled artisans, with positions requiring a minimum of 6 months of training. Account executive, Trist Pfister, recalls her visit to the factory, “The factory tour was an incredible...
Filed in: Eyewear, Industry Info
Essilor Announces Mobile App To Provide Credible Eye Health Information, Encourage Eye Exams

Essilor Announces Mobile App To Provide Credible Eye Health Information, Encourage Eye Exams

In response to growing demand for timely, reliable eyecare information online, Essilor of America announces the development of a new mobile application for consumers. Once launched, the AskAboutEyes app will help consumers find relevant information on individual issues or concerns about their eyes prior to visiting their eyecare practitioner (ECP). While only 3.5 percent of eyewear is purchased online today, nearly 40 percent of consumers reportedly search the web for information prior to visiting an eye care practitioner. Because of the specialized nature of eye care, there remain very few trusted and credible options for consumers seeking information on vision and vision correction, even among traditional medical resource websites. “We at Essilor know that a trained eyecare practitioner is the only way to get accurate recommendations for vision correction options, as well as the diagnosis and treatment of any eye condition or disease, but we also recognize that many consumers like to feel informed and prepared before meeting with an eyecare professional,” said Howard Purcell, OD, FAAO, Dipl., senior vice president customer development, Essilor of America. “The AskAboutEyes app...
Kids Vision for Life Receives $50K Donation Through Social Media Campaign

Kids Vision for Life Receives $50K Donation Through Social Media Campaign

As part of its ongoing commitment to eliminating poor vision and its lifelong consequences, Kids Vision for Life has teamed with spokeswoman Jennie Garth and Alcon’s THE eyeSOLUTION™ for its “Get an A+ in Eye Care” campaign. Through the initiative, which works to educate families about the importance of vision health as they prepare for the new school year, Alcon is donating $50,000 to Kids Vision for Life after receiving 50,000 “likes” on THE eyeSOLUTION Facebook page. Launched in 2008 by the Essilor Vision Foundation, Kids Vision for Life is a cost-effective approach that aims to remove poor vision as a barrier to children learning at their full capacity. Through mobile clinics in schools, vision fests at central locations, and special events, Kids Vision for Life provides vision services to in-need students across the U.S. at no cost to the families. “Every day, we learn more about the critical connection between strong, healthy vision and a student’s educational experience,” said Stephen Shawler, president of Essilor Vision Foundation. “Research shows that 25 percent of U.S. school children have a vision problem significant enough to affect learning, a statistic...
‘Think About Your Eyes’ Promotes Partners, Importance of Eye Health at Vision Expo West 2014

‘Think About Your Eyes’ Promotes Partners, Importance of Eye Health at Vision Expo West 2014

As part of the affiliate partnership announced earlier this year, the national public health campaign Think About Your Eyes will utilize the high-profile stage at Vision Expo West 2014 to educate attendees on its mission, the impressive progress achieved this year and the importance of continued support from throughout the eye care industry. Members of Think About Your Eyes, a public awareness campaign that educates consumers on the benefits of eye health and the need for annual comprehensive eye exams, will take advantage of the large opportunity for exposure and recognition during the well-attended conference, held in Las Vegas from Sept. 17-20. “Industry relations and partnerships are a tried-and-true way to reach and educate consumers on the importance of vision health and annual exams, and we’re looking forward to engaging our partners at Vision Expo West 2014,” said Ed Greene, chief executive officer of The Vision Council. “This partnership allows ‘Think About Your Eyes’ to better promote its mission and the valued contributions of its industry partners, which will hopefully encourage even more industry involvement in this critical health initiative.” Through its...
Filed in: Industry Info
Safilo Announces The 2015 Launch Of Its Product School, An Industry Leading Eyewear Apprenticeship Program

Safilo Announces The 2015 Launch Of Its Product School, An Industry Leading Eyewear Apprenticeship Program

Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, is proud to announce the launch of its Product School offering 3 year Apprenticeships to up to 10 young professionals every year, starting from 2015. On the occasion of its institutional 80th anniversary, Safilo recalls the importance of its product creation, design, development, and manufacturing capabilities, and its historical reputation of offering the very best of Italian tradition through eyewear apprenticeships dating back as far as 1878. High quality eyewear craftsmanship at the heart of modern globally integrated quality business management is core to Safilo’s strategy aimed at long term sustainable profitable growth. Safilo announces, therefore, the establishment of the “Safilo Product School” to give young apprentices starting their professional lives the opportunity to build foundational mastery across all Product functions, and then begin Safilo’s career path to form the new generations of Eyewear Product Directors. Entry into the program based on selection is open to talents coming from technical institutes or universities, and builds on international apprenticeship...
Filed in: Eyewear, Industry Info
Essilor & Essilor Vision Foundation Launch Campaigns To Promote Upcoming World Sight Day

Essilor & Essilor Vision Foundation Launch Campaigns To Promote Upcoming World Sight Day

Essilor of America, the nation’s leading manufacturer of optical lenses, and Essilor Vision Foundation will join Essilor Group subsidiaries and partners from around the world in a digital campaign—#bettersightbetterlife— to raise awareness of the importance of vision care for World Sight Day on Oct. 9. The #bettersightbetterlife campaign is being launched by Essilor and Essilor Vision Foundation to build awareness of the significant socioeconomic costs resulting from poor vision, compared with the relative ease of correcting and preventing vision problems. World Sight Day, organized by the World Health Organization (WHO), is an annual day that draws global attention to blindness, visual impairment and rehabilitation of the visually impaired. The event serves as a significant opportunity to raise public awareness about the importance of good vision through regular eye exams and effective vision equipment. Through #bettersightbetterlife, Essilor and Essilor Vision Foundation are urging social media users around the world to sponsor World Sight Day by pledging support through their Twitter and Facebook profiles. The #bettersightbetterlife video is available here. To pledge support...
Wearing the Proper Eye Protection While Playing Sports Today Can Help Prevent Injury, Save Sight for Years to Come

Wearing the Proper Eye Protection While Playing Sports Today Can Help Prevent Injury, Save Sight for Years to Come

Every year, thousands of Americans suffer an eye injury related to playing sports according to new data from Prevent Blindness. To help educate the public on the importance of proper eye protection while playing sports, Prevent Blindness has declared September as Sports Eye Safety Awareness Month. Eye injuries can range from corneal abrasions, inflamed iris, fracture of the eye socket, swollen or detached retinas or even a traumatic cataract. And in some cases, a significant eye injury can cause permanent vision loss. For individuals with vision issues, especially those who can only see clearly or have limited vision through one eye, proper eye protection is even more essential. When Ari Rosenthal was five years old, he was diagnosed with amblyopia, or more commonly known as lazy eye. In Ari’s case his right eye was significantly farsighted. The imbalance led his brain to significantly favor the stronger, left eye. If left untreated, the result would have been permanent vision loss in the right eye. Unfortunately, one day while playing dodge ball, a ball accidentally struck Ari directly on his stronger left eye, causing multiple corneal abrasions. “When the ball hit me I opened...
Filed in: Eyewear, Industry Info
Silhouette Optical Ltd. Names Jan Cory As New U.S. President

Silhouette Optical Ltd. Names Jan Cory As New U.S. President

Jan Cory, an experienced eyewear executive, has joined the Silhouette family as President U.S., reporting to Daniel Rogger, CEO of Silhouette International based in Austria, and succeeding Chris Juergens, who will be retiring after 14 years of leadership, serving the U.S. subsidiary. Cory joined the optical world in 1998 as VP of Department Stores for Bausch & Lomb, who was later acquired by Luxottica. Cory increased market share and overall achieved extraordinary growth for her division. She was promoted in 2008 to VP of Optical Independents and Sun Specialty. Most recently, Cory was part of the Senior Leadership Team for HVHC Inc., serving as the SVP of Domestic Sales, U.S. and Canada, for Viva International Group, directing all channels of trade. Jan Cory is a graduate of Miami University with a B.A. in Public Administration and Political Science. She is on the Board of the Accessories Council, and a member of the Optical Woman’s Association. “I am honored to work together with the Silhouette U.S. Team to build on the rich Silhouette history and to continue the strong path that Chris has established”, says Cory. ”We wish to thank Chris Juergens for his outstanding achievements....
Filed in: Eyewear, Industry Info
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