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Beaches Be Happy About The SPY + Surfrider Foundation Frazier

Beaches Be Happy About The SPY + Surfrider Foundation Frazier

SPY® is Happy to continue its partnership with the Surfrider Foundation with the release of the SPY + Surfrider Foundation Frazier—an environmentally mindful sunglass frame made from 100% biodegradable Plantate™ and featuring the Happy Lens™. The second collaboration between SPY and Surfrider, the eco-friendly Frazier is the latest addition to SPY’s Recompose Collection. Supporting the Surfrider Foundation’s Rise Above Plastics campaign and their mission of protecting oceans, waves and beaches, SPY will happily donate $5 from each SPY + Surfrider Foundation Frazier sold to support their environmental efforts. FEATURES: SPY Happy Lens™—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Plantate—a 100% biodegradable plant polysaccharide material Trident™ polarization, which blocks 99% of the sun’s glare Hytrel™ nose pads and temple tips become tackier when wet to ensure a comfortable fit in all conditions 8×4-base polycarbonate toric lenses 100% UV protection   QUOTE: “SPY has been a longtime champion of the Surfrider Foundation and they are now taking their support to another level,” says Dr....
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ESE’S Jaguar Eyewear Releases Fall Collection

ESE’S Jaguar Eyewear Releases Fall Collection

Eastern States Eyewear has announced the release of six new styles in Jaguar Eyewear. Both Jaguar’s classic collection and the youthful Jaguar Spirit line comprise this introduction. Demonstrated in the new models is the brand’s penchant for utilizing the luxurious design elements from Jaguar’s world class automobiles as inspiration. The temples of classic models 33075 and 33077 mimic the leather upholstery utilized in the cars’ interior. Similarly, the inspiration for the antique finishing of the stainless steel Spirit models 33700 and 33701 comes directly from the classy finish seen in the autos’ detail work. Colors utilize original tones which are dynamically matched, and finished. Combinations include brown-blue, black-burgundy, grey-beige, and gunmetal-olive. A variety of intriguing finishes such as antique brushing, striations complement both shiny and mat finishes which are seen on both metal and acetate materials. As always, a standout feature of the eyewear is Jaguar’s offering of multiple materials. Metal styles are created from a base of monel, stainless steel, or pure titanium and feature temples and accents created from acetate and aluminum respectively. As...
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The El Salvador Project:  Proof Donates Over $12K to the Communities of El Salvador

The El Salvador Project: Proof Donates Over $12K to the Communities of El Salvador

Proof Eyewear and HELP International teamed up to serve the communities of El Salvador in Central America this summer. Members of both the Proof and HELP crew partnered up with a group of volunteers in executing projects related to economic development, environmental conservation, education, and visual health. “We’re really excited to release the photo and video footage to those who play the biggest role in our Do Good Program, our customers. The Travel Journal allows them to join us on our journey from start to finish.” Tanner Dame, COO of Proof Eyewear. The project started with the design of special edition sunglasses; the colorful print on the wooden frames was inspired by internationally recognized Salvadoran artist, Fernando Llort Choussy. Each frame was handcrafted using a complete skateboard deck with the printed El Salvador Project graphic, showing that each purchase is part of something bigger. 100% of proceeds from the sale of this unique design was donated to the El Salvador Project. The Travel Journal explains in­ depth where the dollars were invested. Each project provided solutions that wouldn’t pay off a problem temporarily but would solve economic...
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Wiley X Sponsored Driver Joey Logano Excels At Watkins Glen, Winning Nascar Xfinity Series And Sprint Cup Series Races Back-To-Back

Wiley X Sponsored Driver Joey Logano Excels At Watkins Glen, Winning Nascar Xfinity Series And Sprint Cup Series Races Back-To-Back

Joey Logano had himself a great weekend August 8-9 at Watkins Glen Raceway in New York, winning the NASCAR XFinity Series Race on Saturday, then following that up with a thrilling last-lap victory at the Sprint Cup Series Cheez-It 355 on Sunday. It was a wild finish to the Sprint Cup Series race, as Logano never led the race until literally the very end. Fellow Wiley X driver Kevin Harvick® was comfortably in the lead and trying to conserve fuel to make it to the end of the race. Logano knew this, and was pushing him as hard as he could throughout the final lap to make Harvick use more fuel than he wanted. The strategy worked, as Logano shot past Harvick at the last minute to take the checkered flag. Harvick coasted to the finish line on fumes, still taking third place. Fellow team Wiley X racer Matt Kenseth finished fourth behind Harvick, and Carl Edwards, also sponsored by Wiley X, finished in eighth place — giving Wiley X an impressive four racers in the Top 10. Interestingly, this was the second consecutive week where a NASCAR race was won in this fashion. Last week at Pocono, Kyle Busch ran out of gas on the final lap and Matt Kenseth passed him for the win. Logano’s last-lap...
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Marchon Eyewear Announces New Subsidiary In Australia

Marchon Eyewear Announces New Subsidiary In Australia

  Marchon Eyewear, Inc., a VSP Global company, is pleased to announce that General Optical (GenOp) and Marchon Australia have become wholly owned subsidiaries. Marchon has been present in Australia since 1987 through its partnership with GenOp. This reorganization will enable Marchon to better service the Australian and New Zealand markets. Peter Lewis, founder and CEO of GenOp and Marchon Australia, played a key role in the development and growth of Marchon in the market. After serving 28 years as CEO, Lewis has announced his retirement which will be effective October 31, 2015. “I have experienced the optical industry’s complete transformation over the years, most notably the significant evolution and globalization of the market. I was able to rise to the challenges and build an integrated business solution with a primary goal – support independent optometry and enable them to compete successfully in the future,” stated Lewis. Following Lewis’ retirement, GenOp and Marchon Australia will now be led by Brad Saffin, newly appointed Country Director, and Jonathon Lewis, Managing Director. Saffin began his career in the eyewear industry in 2002 as the Director for...
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How to Use Data to Reach New Patients

How to Use Data to Reach New Patients

Data Driven Content Strategy to Reach New Patients Your potential patients are constantly bombarded with information, so when it comes to creating engaging content strategy you need to know what is going to get their attention. The good news is that this doesn’t have to be a mystery. You can use data and follow the digital trail of your online presence to learn a lot about the kind of content that your potential patients want. Your Practice Website: Your website holds the key to a wealth of valuable information about what interests your patients.  Using Google Analytics you can find out which pages, subpages and blog/news topics are the most popular with your website visitors. Simply look at your page views and the time spent on page to determine where your visitors are “hanging out”. Social Media: Facebook insights will tell you how much engagement your posts garner so you can track what type of content is successful in reaching your fans. You can also see what topics are trending by searching for hashtags (#) related to optometry topics on Facebook and Twitter. Ask Them: Lastly, you can use your website and social outlets as a way to ASK your audience directly what...
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SPY INC. Reports Financial Results For The First Half And Second Quarter 2015

SPY INC. Reports Financial Results For The First Half And Second Quarter 2015

SPY Inc. (OTCBB: XSPY) today announced financial results for the three and six months ended June 30, 2015. First half sales were $17.3 million in 2015, a decrease of 0.7% or $0.1 million less than in the first half of 2014. Sales included higher closeout sales of $1.8 million in 2015, compared to $0.8 million in 2014. The decrease in our net sales was primarily driven by a key retailer holding lower levels of inventory relative to last year, as well as lower sales of our prescription frame products. Gross profit as a percentage of net sales was 52.3% for the six months ended June 30, 2015, compared to 53.7% for the six months ended June 30, 2014. Second quarter sales were $8.1 million in 2015, a decrease of 0.8% or $0.1 million less than in the same period in 2014. The decrease in our net sales was primarily driven by lower sales of our goggles and prescription frame product lines, partially offset by higher sales of closeout products, particularly sunglasses. Gross profit as a percentage of net sales was 49.5% for the quarter ended June 30, 2015, compared to 55.5% for the same period in 2014. “We are disappointed with our overall results this second quarter as we set the...
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What is PowerData and Why is It Important?

What is PowerData and Why is It Important?

  Uncover Insights that Will Improve Your Online Presence and Turn Website Visitors into New Patients Measurement is best viewed against standards.  You know you are fast if you can run a 4 minute mile. You know you are tall if you are over 6’4″. Values are relative and this is also true when you are evaluating the success of your online marketing.  How successful is my online marketing compared with the best in optometry.  Only EyeCarePro because of the vast number of practices we serve, can truly answer that question.   PowerData is a unique service of EyeCarePro that matches your online marketing outcomes against 1400 optometric practices across the US and Canada. We can benchmark your data against other Practices of your size, by the number of OD’s Practices, against other Practices in your State and five additional parameters. You need not be an EyeCarePro customer to receive a monthly PowerData report.  Read more here and register to receive insights into your online marketing program like you’ve never seen before.
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George Rich, Founder and President of Starline Optical Corporation, Passes Away at Age 83

George Rich, Founder and President of Starline Optical Corporation, Passes Away at Age 83

George Rich, Founder and President of Starline Optical Corporation, which introduced Safilo eyewear in the United States, died at his home in New York City on August 5 at the age of 83. The cause was complications from Parkinson’s disease and Aphasia. His success in business was matched only by his love for, and devotion to his family. George was born in Budapest, Hungary in 1931. After his many years as President of Starline, he served on the Board and became Chairman of Eastern Europe for the Joint Distribution Committee (JDC), an organization that was particularly meaningful for him. In 1949, after surviving the Holocaust and World War II in Budapest, George escaped from communist Hungary to Austria, where he lived in a Displaced Persons Camp run by the JDC for three years. In 1954 he immigrated to the United States, where he served in the United States Army at Camp Kilmer as an interpreter for Hungarian refugees. George, and his wife Martha, who predeceased him, were active in many Jewish charities, including as founding members and benefactors of the Education Division of the Museum of Jewish Heritage –A Living Memorial to the Holocaust in New York City, Metro-West...
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Vision Expo West 2015 Grows Opportunities for Young Professionals

Vision Expo West 2015 Grows Opportunities for Young Professionals

International Vision Expo & Conference welcomes increasing numbers of young eyecare professionals and students to Vision Expo West 2015. This next generation of visionaries will benefit from an expanded, immersive and interactive experience to be held in September at the Sands Expo & Convention Center in Las Vegas, Nevada (Education: Sept. 16-19, 2015; Exhibition: Sept. 17-19, 2015). Vision Expo West offers a range of benefits for Young ODs and New Dispensers through its Young Professionals Club. Members receive free exhibit hall registration, discounted education and special networking events including a YPC Lunch on Friday – an opportunity for young professionals to interact with fellow members and show management in a casual setting – and an evening Young Professionals Club Member Reception from 6-7:30pm at the Double Helix Bar in the Palazzo Hotel. The YPC is expanding to include optical industry professionals 30 and under. A new event on Saturday night – a Las Vegas Club Crawl – will combine YPC members, prospective members, and students. There is a $20 deposit for the event; Vision Expo will cover the rest. Attendees with questions about YPC and student events...
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Safilo Group S.p.A. approves the financial results of the first half of 2015

Safilo Group S.p.A. approves the financial results of the first half of 2015

Padua, August 4, 2015 – The Board of Directors of Safilo Group S.p.A. – the fully integrated Italian eyewear creator, listed on the Milan Stock Exchange – has today reviewed and approved the results of the second quarter and first half of 2015. Net sales for the first six months of 2015 grew by 11.3% on a reported basis and by 1.0% at constant currencies, with the business recording an improvement in the second quarter, up 12.0% (+1.2% at constant currencies). The main growth contributors were key Western European countries, North America, MEA and Latin America. In the first half of 2015, gross profit grew by 6.9%, having increased by 7% in the second quarter. Gross margin equalled 60.7% of sales in the first six months and 60.9% in the second quarter. The contraction compared to the comparable periods last year (63.3% and 63.7% respectively in H1 and Q2 2014), continued to be mainly driven by cost inflation increases not yet recovered through industrial efficiencies, as the Group continues to ramp up its cost savings initiatives. At the operating level, adjusted profitability reflecting the margin performance recorded at the gross profit level. In the second quarter,...
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The McGee Group Introduces the Vera Bradley Kids

The McGee Group Introduces the Vera Bradley Kids

The Vera Bradley Kids collection returns with the latest styles and colors to make every young girl feel extraordinary. Lana, Joni, May and Ada offer classic eyeshapes and colors for styles beyond compare, with spring hinges in every frame for a comfortable fit. Prominently featuring the latest Vera Bradley colors, these frames are sure to make her feel unique and special. Lana is a combination frame with a soft rectangular eye shape and two toned matte front with acetate temples. Metal embellishments inspired by signature Vera Bradley prints decorate the temples and add a dash of playfulness. Lana is available in Rio and Pixie Blooms. Joni is on trend with an oversized retro wayfarer eye shape and full acetate frame. Faux hinge pins add detail to the frame front. Acetate temples combine signature Vera Bradley prints with coordinating colors for a customized look. Joni is available in Pixie Blooms and Impressionista. May is a full metal frame with a soft shallow rectangular frame eye shape. Temples featured embossed designs with enamel inlays inspired by Vera Bradley signature prints. Acetate temple tips and adjustable nose pads create a comfortable fit. May is available...
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Joseph Abboud Fall 2015 Optical Collection – Five styles inspired by NYC’s architecture

Joseph Abboud Fall 2015 Optical Collection – Five styles inspired by NYC’s architecture

This August, Joseph Abboud Eyewear releases a new optical collection reminiscent of the art deco architectural elements and linear detailing of New York City’s most iconic structures. The timeless sophistication of the Joseph Abboud brand is captured in herringbone texture, matte vs. shine contrast and classic eye shapes. JA4047. JA4048. These classic brother styles are characterized by laser-etched metal herringbone temple accents offering contemporary edginess. Drawing inspiration from the art deco architectural details of the Empire State Building, semi rimless JA4047 features masculine metal frame fronts paired with sleek acetate temples, defining understated style in Blackjack, Java and Steel and two eye sizes. The warm gradient horn colorations of JA4048’s frame front reflects the rich wood tones and earthy palette of Joseph Abboud’s flagship location at 424 Madison Ave. JA4048 is available in Smoke Horn, Olive Horn and Tobacco Horn and one eyesize. JA4049. JA4050. Two unique styles share one modern linear herringbone pattern crafted on temples and evocative of the iconic Chrysler building. Full rim JA4049 is a clean and classic metal style available in timeless...
The Mcgee Group Introduces the July Badgley Mischka Optical Collection

The Mcgee Group Introduces the July Badgley Mischka Optical Collection

Feminine style and glamour echo the fluid drapery and beading directly from the runway. Badgley Mischka’s exquisite attention to detail is directly translated through the latest eyewear, while featuring the highest quality products and design elements. Fabienne features an uplifted rectangle eye shape and full acetate frame. Hand polished high shine acetate is showcased with an Olive translucent horn or a Gradient Sunset. Dominique is an acetate frame with an elongated cateye shape. Metal embellishments on hinges are reminiscent of delicately beaded medallions highlighted with Swarovski crystals. Dominque is available in Ebony and Tortoise. Jolene features a classic cateye shape with a combination frame. A delicate matte metal frame front features decorative hinge pins to complement wrapped metal temples with an embossed quilted design inspired by Badgley Mischka’s high end accessories. Acetate temple tips, adjustable nose pads and incorporated spring hinges create a comfortable fit. Jolene is available in Ebony and Merlot. ABOUT BADGLEY MISCHKA Over the past twenty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley...
The McGee Group Introduces the Vera Bradley Breast Cancer Foundation Collections

The McGee Group Introduces the Vera Bradley Breast Cancer Foundation Collections

The McGee Group’s annual Vera Bradley Breast Cancer Awareness collection makes a splash with six ophthalmic and three sun styles. Katalina Pink , is the newest color to raise awareness for the Vera Bradley Foundation for Breast Cancer. Katalina Pink features stylized florals in sweet pinks and rich cream that are reminiscent of lace over a subtle camouflage pattern in tonal blues that create an optimistic energy, symbolizing the fight that is so close to the hearts of the McGee Group family. The 2015 Breast Cancer Awareness collection features 5 Ladies optical frames perfect for any style. Gwen is a semi-rimless metal frame with a rounded eyeshape. Two molded metal motifs with Swarovski crystals, and metal filigree wraps each temple. Katalina Pink acetate temple tips and spring hinges add extra comfort. Ronnie M. is an acetate frame with a soft rectangular eyeshape accentuated by a blue crystal frame front. Metal décor with Swarovski crystals add detail while Katalina Pink is prominently displayed on temples. Glenda S. features a lightweight combination frame with an elongated oval eyeshape. Pearlized metallic end-pieces feature complimentary Katalina Pink diamond...
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