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Proof Announces C&E Vision Partnership

Proof Announces C&E Vision Partnership

Proof Eyewear is eager to announce a new partnership with C&E Vision. This is Proof Eyewear’s first ever partnership with an optical buying group. We respect the business that C&E Vision has built and are excited to be able to work alongside such a reputable source in the eyewear industry. As a brand, we’ve strategically developed ourselves to have longevity and relevance for years to come. This last year alone, we focused much of our efforts toward the optical side of Proof and watched the positive effects that unraveled. We know how important it is to build long lasting relationships with good people which is why we’re excited to grow beside C&E Vision and C&E Vision members. This will be a great way to expand our reach for the endless customers who ask for retail locations in their area. About Proof Proof Eyewear, the leader in Sustainable optics got its start in a garage in Eagle, Idaho in 2010. The founders, 3 brothers, grew Proof to an internationally known brand that is loved the world over. The roots of Proof began with the founders’ Grandpa Bud. He opened a small sawmill almost 60 years ago. Despite setbacks, Bud’s small business was able to prosper...
Global Eye Care Leader Alcon Joins ‘Think About Your Eyes’ Initiative  to Further Educate Consumers on Importance of Eye Health

Global Eye Care Leader Alcon Joins ‘Think About Your Eyes’ Initiative to Further Educate Consumers on Importance of Eye Health

Alcon, a global leader in eye care, is the latest industry partner to join Think About Your Eyes, a national public awareness campaign aimed at educating consumers on the benefits of vision health. This addition continues the impressive growth and momentum of the industry initiative presented by The Vision Council and the American Optometric Association, which speaks directly to consumers and promotes the importance of getting an annual comprehensive eye exam. “Alcon is passionate about developing advanced products to help people see better and enjoy a higher quality of life, so partnering with the ‘Think About Your Eyes’ campaign was a natural step in our continued efforts to encourage proper eye care,” said Eric Bruno, vice president and general manager for U.S. Vision Care at Alcon. “We’re proud to take part in such a vital health initiative and look forward to educating consumers on the necessity of a yearly eye exam, which is crucial to attaining the clear, healthy vision every person deserves.” Since the national launch of the Think About Your Eyes campaign, eye exams have increased 4.5 percent, leading to an additional 5.2 million annual eye exams and the diagnosis...
Marcolin & Ginko Group Sign A Joint Venture For The Chinese Market

Marcolin & Ginko Group Sign A Joint Venture For The Chinese Market

Marcolin SpA, a worldwide leading eyewear company, and Ginko Group, a longstanding operator in the Chinese eyewear market, announced today the incorporation of a joint venture for the Chinese market. Purpose of the deal is to improve the partners’ presence in Mainland China and to expand and strengthen the development of direct distribution of Marcolin products in the region. GINLIN Optical Shanghai Ltd Co., the name of the new joint venture, is a Shanghai-based company owned on a 50/50 basis by Marcolin and the Ginko Group. Marcolin’s CEO Giovanni Zoppas said: “I’m very proud and excited to enter into this joint venture. Ginko Group and Marcolin have a very complementary background and attitude: the two of us are longstanding in the industry and reliable partners for their respective clients. That’s why I’m sure this joint venture will deliver extra-value to the Chinese eyewear market.” Ginko Group’s President Kuo Chou Tsai declared: “Starting business in China since year 1992, Ginko Group has been conducting quality commodity, good service and innovation as the target of enterprises. It’s our honor to cooperate with Marcolin, a worldwide leading eyewear...
Filed in: Eyewear, Industry Info
Alcon Becomes Leadership Partner Supporting  Think About Your Eyes National Public Awareness Campaign

Alcon Becomes Leadership Partner Supporting Think About Your Eyes National Public Awareness Campaign

Alcon, the global leader in eye care, announced its support for the Think About Your Eyes public awareness campaign. This national campaign, presented by the Vision Council and the American Optometric Association, is designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. As a Leadership Partner, Alcon will work closely with Think About Your Eyes to provide insights and educational information to the public about a number of eye care topics. “This campaign is about doing the right thing for patients. It’s not about specific companies or products, it’s about how our industry can partner with eye care professionals to transform eye care,” said Eric Bruno, Vice President and General Manager for US Vision Care at Alcon. “We know many eye health and systemic issues can be identified through regular, comprehensive eye exams, so it’s critical that we make annual eye exams part of every person’s healthcare routine.” Since the national launch of the Think About Your Eyes campaign, eye exams have increased 4.5 percent, leading to an additional 5.2 million annual eye exams and the diagnosis of more...
Marcolin To Double In-House Made In Italy Production

Marcolin To Double In-House Made In Italy Production

Marcolin, a worldwide leading eyewear company, announced today the acquisition of a new 3.500m2 manufacturing facility in Longarone (Fortogna area), in the heart of the eyewear district. This move is in line with its mid-long term strategy of creating value leveraging on the opportunities offered by the development of high-end products, consistent with Marcolin’s historical DNA. Company’s employment will strongly benefit of this operation as well. The new site, starting operations from mid-2015, will double Marcolin’s in-house Made in Italy production: this is the answer to structural good sales’ performance and, on top, to the opening of new directly managed markets mixed with new highly recognized brands in the portfolio. The company has recently signed license agreements with fashion and luxury brands like Ermenegildo Zegna, Zegna Couture and Emilio Pucci, all of which (in addition to Tom Ford, Montblanc, Balenciaga, Roberto Cavalli, Dsquared2 and Diesel) have a policy of developing and manufacturing their products in Italy, and whose superior creativity and quality are perfectly expressed by the local artisan tradition. Marcolin’s CEO Giovanni Zoppas said:...
Filed in: Eyewear, Industry Info
Monica and Libby: The latest in Vera Bradley Readers From The McGee Group

Monica and Libby: The latest in Vera Bradley Readers From The McGee Group

Style is in full bloom with the Vera Bradley Readers collection! Classic favorites return in Vera Bradley’s latest colors. Monica and Libby combine bold colors and wearable eye shapes to create bright looks that fit every style. Monica offers classic style with a Vera Bradley twist, featuring a softer rectangle eyeshape and curved end piece. The thin temples and colorful fronts create a color story perfect for any Vera Bradley lover. Vera Bradley’s Moon Blooms and Ink Blue prominently wrap the temples, and are paired with coordinating colors on the frame front of crystal blue or black. Libby is a retro-inspired eye shape with a thicker eye rim for a trendier look. Metallic hinge pins on the end pieces add to the flirty style. The frame features a crystal gradient fade while Vera Bradley prints are displayed on the interior temples in Moon Blooms and Ink Blue. All readers come with a coordinating Vera Bradley reader slip case. Find out more about special offers available when ordering the Vera Bradley Readers collection by contacting your McGee Group sales representative. To view the entire collection, visit our website at mcgeegroup.com. For more information about the Vera Bradley®...
Filed in: Eyewear, Industry Info
C&E Vision Unveils the Look™ Loyalty Rebate Program

C&E Vision Unveils the Look™ Loyalty Rebate Program

C&E Vision, the largest optical buying group, has just released a money saving rebate program called the Look™ Loyalty Rebate Program to its members. Along with the Look™ Partners which include Aspex Eyewear Group, DeRigo Vision, Eyewear Designs, Rem Eyewear, Ron’s Optical, Rudy Project, Spy Optics & Zeiss Vision Laboratories, C&E Vision now offers members up to 12% additional savings quarterly. This three tier savings program starts members receiving a minimum of a 5% rebate when they meet the Look™ Partners minimum Loyalty sales. David Carneal, Director of Buying Group Relations stated “When we created this program our goal was to provide a savings program that C&E members did not have to wait all year to receive and that was easy to understand. The Look™ Loyalty Rebate Program allows members to save based on their loyalty and growth with the Look™ Partners. With up to 12% savings available this will allow our members to save more than with any other group.” C&E Vision members will be able to view their rebates in the iBank™ system and cash out available funds when it is convenient for them. Additionally, C&E buying group members have access...
The New Etro Eyewear Collection Debuts From Marchon

The New Etro Eyewear Collection Debuts From Marchon

We are pleased to announce the launch of the new ETRO EYEWEAR collection starting from September 2015. Etro and Marchon signed an exclusive licensing agreement to design, manufacture and distribute the sun and ophthalmic collections ETRO EYEWEAR. The partnership aims to further increase the already significant position of Etro in the accessories world. “It’s a significant debut that represents for us a new challenge, and that gives us new energy. It comes from the need of completeness: the creation of an eyewear line is a further step in our creative and stylistic path, which contributes to the strengthening of our brand identity and heritage,” stated Jacopo Etro, Creative Director of the Etro Accessories collections. Claudio Gottardi, Marchon Eyewear President and CEO, commented: “The global licensing agreement with Etro represents Marchon’s strategic goals to expanding our portfolio with compelling European luxury brands. The team at our Italian Design and Product Development Center will work in collaboration with Etro’s designers to interpret and translate the strong identity of the Fashion House, including the iconic Paisley motif, in order to conceive...
Filed in: Eyewear, Industry Info
Brand Manager of Adidas Eyewear Accepts Position of Silhouette’s National Sales Manager for the United States

Brand Manager of Adidas Eyewear Accepts Position of Silhouette’s National Sales Manager for the United States

Heinz Pichler, experienced Brand Manager for adidas eyewear, has accepted the position of Silhouette’s National Sales Manager for the United States. Heinz was hired in 2012 as the Brand Manager of adidas eyewear, and brings with him over 12 years of experience in the Optical Industry. Pichler entered the optical world in 2002 as a Sales Representative for Marchon Eyewear. His experience and growth led to a Brand Specialist role. While at Marchon, Heinz focused on increasing brand sales by developing programs, marketing promotions, and training for the sales force and key accounts. He coordinated with U.S. Sales and Brand Management to facilitate growth of sports eyewear while leading brand specific trainings to maximize sales potential. In addition, he influenced product design and direction by communicating the needs of American Eye Care Professionals. In his position as Brand Manager at Silhouette, Heinz was in charge of product and marketing development of the adidas eyewear brand, specific to the U.S. market. He helped to develop national sales strategies, manage the implementation of key sales initiatives, and aided in the creation of training materials focused on brand education...
Filed in: Eyewear, Industry Info
Marchon Eyewear Announces Regional Expansion With New Subsidiary In China

Marchon Eyewear Announces Regional Expansion With New Subsidiary In China

As part of its continued strategic global expansion, Marchon Eyewear, Inc. announces the opening of a new regional office in Shanghai, China. Marchon has been present in the Chinese market since the early ‘90s through a distribution agreement with a local partner. Marchon has now opened a wholly owned subsidiary which will serve as a hub to develop the Company’s business in the Greater China region. The new investment is part of a strategic plan to strengthen the Company’s local integrated presence. The new office features a dedicated marketing, sales, and customer service staff. In addition, a design studio in Hong Kong specializing in the conception and development of frames for Asian consumers and a logistics center in Shenzhen further enhance Marchon’s capabilities in the region. The new structure will be led by Matt Zhang, Managing Director of Marchon China, with a team of 40+ seasoned professionals. Zhang will be reporting to Connie Lai, Managing Director Asia Pacific of Marchon Eyewear, who is based in Hong Kong, Marchon’s regional headquarters. Connie has extensive management experience with multinational companies in the Asia Pacific region. The new Chinese office...
Filed in: Eyewear, Industry Info
Marcolin Announces USA Operations’ Restructuring

Marcolin Announces USA Operations’ Restructuring

Marcolin SpA today announced the next stage of the Marcolin USA/VIVA International Group integration execution, which includes the restructuring of its business to further enhance its consumer focus and drive the brand portfolio closer to market. This realignment will deliver greater efficiencies throughout the organization. As part of the integration process, it has been decided to merge by the end of the year, the current headquarters of Marcolin USA (Scottsdale) into the New Jersey operation, formerly VIVA International Group headquarters. Last December, Marcolin SpA acquired VIVA International Group. Today’s announcement is an evolution of the integration project strategy. The combined headquarters in New Jersey will bring the company closer to customers, reduce management layers and leverage efficiencies to increase speed-to-market advantages globally. “As part of this effort, Marcolin USA is also re-investing in the New Jersey Distribution Center (implementing automatized technologies), in SAP (rolling the software platform also in this facility) and working from the sourcing base to the retail footprint to ensure it is in the best position to bring elevated consumer experiences...
Filed in: Eyewear, Industry Info
Support The Fight Against Breast Cancer In Style With MARCHONYC

Support The Fight Against Breast Cancer In Style With MARCHONYC

In recognition of National Breast Cancer Awareness, Marchon Eyewear, Inc. is proud to announce its support of Memorial Sloan Kettering Cancer Center. To help raise awareness and funds, Marchon has created a limited-edition optical frame from its proprietary brand, MARCHONYC. Together, Marchon and Memorial Sloan Kettering Cancer Center are taking steps to fight against breast cancer. For every MARCHONYC Sherry Pink Ribbon frame sold through December 31, 2014, Marchon will donate $5 to Memorial Sloan Kettering Cancer Center to support innovative breast cancer research and patient treatment. Commenting on the Company’s commitment to fighting breast cancer, Marchon Eyewear President and CEO Claudio Gottardi stated, “Marchon is honored to support Memorial Sloan Kettering Cancer Center. The work of this organization is making a meaningful difference as their efforts continue to improve their understanding and treatment of breast cancer.” About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, Calvin...
Filed in: Eyewear, Industry Info
The Big Apple’s Most Iconic Feature….Its New York City Skyline

The Big Apple’s Most Iconic Feature….Its New York City Skyline

There is no doubt that New York City has one of the most beautiful, unique and famous skylines in the world. Some of humanity’s most impressive engineering achievements can be seen here, creating an effect that is artistically pleasing. And, much like the city itself, the skyline is always changing. That is why New York City’s skyline has been chosen to celebrate the trendy and strikingly diverse new eyewear collection from MarchoNYC. Always evolving and creating new designs, the latest MarchoNYC collection represents the diversity of the city and the individuals that inhabit it. Shot from the rooftop of the famed Starrett-Lehigh Building, enjoy a closer look at the collection and all of the beauty and history this city skyline has to offer. WE INVITE YOU TO LEARN MORE ABOUT MARCHONYC EYEWEAR. WITH FOUR DIFFERENT SUB-COLLECTION THAT COMPRISE THE LINE – EASTSIDE, WESTSIDE, UPTOWN and DOWNTOWN Each series is individually unique and speaks directly to its own audience, but ultimately are all joined together by one driving force. The MarchoNYC Eyewear Collection proudly embodies its New York City roots and reflects the style, attributes and history of its one-of-a-kind skyline. EASTSIDE:...
Filed in: Eyewear, Industry Info
L’AMY America and A&A Optical Join Forces to Announce a Holiday Charity Program, Help the World to See a Better Tomorrow, TODAY

L’AMY America and A&A Optical Join Forces to Announce a Holiday Charity Program, Help the World to See a Better Tomorrow, TODAY

L’Amy America and A&A Optical have joined forces to launch a charity program this holiday season that will provide eyewear to those in need. For every pair of L’AMY America branded frames (Ann Taylor, Bally Switzerland, Balmain, Columbia, Nicole Miller, Nina Ricci, Sperry Top-Sider, L’AMY Paris, C by L’AMY and Vision’s) and A&A Optical branded frames (Quiksilver, Roxy, Jimmy Crystal New York, Alexander Collection, XXL, Cruz, Jalapenos and Pez) bought by the end-consumer, one pair will be donated to a person in need. In order to participate, opticians must agree to sign up with the program and keep track of every frame sold. At the end of the campaign (December 31st) tally sheets are returned to L’AMY America and A&A Optical and both L’Amy and A&A will donate an appropriate pair of frames to several a number of highly respected charities such as Lions Club International, New Eyes for the Needy, Volunteer Optometric Services for Humanity (VOSH) and Eyewear for Kids. Each of these hard working organizations is renowned for its service and dedication to giving the gift of vision around the world. Since starting this program six years ago, L’AMY has donated...
Filed in: Eyewear, Industry Info
Silhouette 50th Anniversary In Linz, Austria

Silhouette 50th Anniversary In Linz, Austria

On August 25th, 2014 Silhouette celebrated its 50th Anniversary and invited 60 Account Executives from the US, in addition to representatives from all over the world, to tour the factory in Linz, Austria where Silhouette frames are manufactured. Silhouette’s Account Executives experienced firsthand each step of the production process and are even more versed in the meticulous manufacturing process and advanced materials that are used to construct a Silhouette. Product quality has always been one of Silhouette’s core values and the company takes this very seriously. Silhouette uses its own factories to produce frames and has complete control over all aspects of the production process. Silhouette even produces many of the tools used to make its frames. “Each and every frame from Silhouette is 80% ‘hand crafted’, and each frame must pass intense scrutiny (inspection) before it is packaged and shipped”, explained Peter Gavin, Account Executive from the USA. The employees involved in manufacturing are skilled artisans, with positions requiring a minimum of 6 months of training. Account executive, Trist Pfister, recalls her visit to the factory, “The factory tour was an incredible...
Filed in: Eyewear, Industry Info
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