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L’Amy America Launches KENZO Eyewear in the U.S.

L’Amy America Launches KENZO Eyewear in the U.S.

L’Amy America is pleased to announce the launch of KENZO Eyewear in the U.S. The KENZO Eyewear line consists of both ophthalmic and sunwear. KENZO’s trademark is spontaneity and fun. KENZO has a fresh attitude with respect for the heritage of the brand. KENZO Eyewear is for the woman or man who’s not afraid of color and prints. The fashion house of KENZO was started in 1970 as Jungle Jap, a boutique in Paris at Galerie Vivienne where the founder Kenzo Takada, sold his handmade women’s collection. KENZO debuted its first men’s ready-to-wear collection in 1983, and its kids and home collections in 1987, followed by KENZO fragrances in 1988. In July 2011, Carol Lim & Humberto Leon, founders of the OPENING CEREMONY fashion retail stores and private label collection were appointed Creative Directors of KENZO. Using the brand’s DNA, the duo have given KENZO their take on the revolutionary spirit with which the brand was founded. Today, with Carol and Humberto’s passion for spontaneity and fun, KENZO has a fresh attitude with respect for the heritage of the brand continuing the original vision of creating clothes and eyewear for the woman or man who’s not afraid...
Filed in: Eyewear, Sunwear
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Revolution Eyewear Introduces Carbon Fiber Temples

Revolution Eyewear Introduces Carbon Fiber Temples

Revolution Eyewear continues to raise the bar once again with Carbon Fiber Temples. With the strength of metal and the weight of well, AIR, these almost weightless styles will surely fly off your boards! The temples have rubber tips for a comfortable grip. Carbon Fiber is a perfect fusion of technology and design. “Along with our Patented Bottom Mounted Clip-ons and our built in magnet embodiment this is truly a WIN WIN design”, says C.E.O Gary Martin. Exquisite colors include: Tortoise, Translucent Brown, Dark Tortoise Purple, Blue and Black, in sizes from 47-55. Featured is the RCF209GUN, size 56-17-136. Please call to make an appointment to see this amazing new release. 800-986-0010 or visit www.revolutioneyewear.com.
Filed in: Eyewear, Sunwear
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Adidas Eyewear Releases The Evil Eye Evo

Adidas Eyewear Releases The Evil Eye Evo

With its revolutionary sculpted frame and red fire lenses, the new evil eye evo by adidas eyewear is built for gravity-defying moves from the most aggressive of riders. A larger lens size is combined with an extreme lens curvature, for unbelievable visual freedom. The evil eye evo has evolved to provide razor-sharp clear visibility with a wider field of vision, ensuring a precise and secure fit for the roughest of rides. Whether out on the hills or in the streets, the evil eye evo is your weapon of choice. Clear sight is crucial for riding. Vision can be compromised by head-and-body position, as well as weather and light conditions. The evil eye evo offers a huge field of vision and delivers excellent protection from sun glare and wind, thanks to its extreme wrap-around design. The unique dynamic shape creates more air volume behind the lenses, which combined with the air circulation created by the climacool® ventilation, reduces fogging and maintains clear vision in the toughest conditions. In addition, the lenses repel water, dust, and dirt, thanks to hydrophobic technology. At high speed and in rough terrain, a perfect fit is crucial for safe riding, which is why two sizes are available....
Filed in: Eyewear, Sunwear
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Vogue Eyewear Presents New Communication Campaign Featuring Adriana Lima, Deepika Padukone & Liu Shi-Shi

Vogue Eyewear Presents New Communication Campaign Featuring Adriana Lima, Deepika Padukone & Liu Shi-Shi

Vogue Eyewear will launch its new Spring-Summer 2015 communication campaign with three glamorous international muses: Brazilian model Adriana Lima, Indian actress Deepika Padukone and Chinese actress Liu Shi-Shi. The faces of the new campaign belong to three women known for their style, glamour and A-list reputation. Launching internationally in January, the campaign speaks to the young, curious and fashion forward female. The campaign images are playful and colorful, truly reflecting the essence of Vogue Eyewear. This marks Adriana Lima’s first appearance for the brand, while Deepika Padukone and Liu Shi-Shi starred in the 2013 international Vogue Eyewear campaign. The collections featured in the campaign were personally chosen by the talents, resulting in a true reflection of their personalities and style. Born and raised in Brazil, Adriana Lima is undeniably one of the most beautiful women in the world. The reach of Adriana Lima’s fame has extended beyond the fashion world and has solidified her pop culture status. Her decade long modeling career has included her walking the world’s most prestigious runways, appearing on numerous high-fashion magazine covers, and involvement...
Filed in: Eyewear, Sunwear
Skylon Ace XV Jr Represents the Nike’s Entry into Young Athlete Performance Eyewear

Skylon Ace XV Jr Represents the Nike’s Entry into Young Athlete Performance Eyewear

Nike Vision, the premium eyewear brand combining the science of vision with expertise in sport, announces its inaugural pair of young athletes’ performance eyewear. For more than a decade, Nike Vision’s sport eyewear has been the choice of top athletes. The brand’s first youth performance style will be the Skylon Ace XV Jr., available this month at optical retailers and a wide range of retailers, including Nike’s online store (www.nike.com) To perfect the fit of the Skylon Ace XV Jr., designers worked with facial morphology to ensure the style truly fit young athletes. “What many may not realize, is that a child’s face is completely different from an adult, it’s not simply a smaller version,” said Carl Allen, Senior Designer at Marchon. “The style isn’t simply a takedown from the adult’s Skylon Ace XV. In reality, hours of research go into creating a design specifically for a child or teenager’s face. We had to create something that was tailored for a young athlete in every way, which is also why we’re offering a variety of color combinations, so that there are enough to link up with most team uniforms.” The Skylon Ace XV Jr. features Nike Max Optics Lens...
Filed in: Eyewear, Sunwear
Nike Vision Releases Nike Golf X2 & Nike Golf X2 Pro Sunglass

Nike Vision Releases Nike Golf X2 & Nike Golf X2 Pro Sunglass

New for Spring 2015, premium eyewear brand Nike Vision announces the addition of the Golf X2 and Golf X2 Pro to its performance line. Designed for golfers and utilizing real-time insight gained from the brand’s roster, the Nike Golf X2 and Golf X2 Pro rolls out to consumers this month. Working in collaboration with Nike Golf’s staff athletes, the Golf X2 and Golf X2 Pro were conceived with one goal in mind: to help athletes reach the top of their game. The Golf X2 features a slimmer temple design and top bar to fit easily and comfortably under a hat. The style also includes silicone adjustable temples and a ventilated silicone nose bridge for custom fit, added grip and stability. Both the Golf X2 and X2 Pro feature a matte finish on the frames, designed to eliminate reflective glare that can cause visual interference. “Our aim was to create a product that would elevate the standard of golf-specific eyewear,” said Carl Allen, Senior Designer at Marchon Eyewear, Nike Vision’s licensing company. “Both the Golf X2 and X2 Pro feature a lightweight design for both comfort and fit. They also have a newly-expanded frame and lens shape that provides increased coverage, to protect...
Filed in: Eyewear, Sunwear
Fendi Presents New Thierry Lasry Sunglass Collection

Fendi Presents New Thierry Lasry Sunglass Collection

FENDI is pleased to present a unique sunglasses capsule collection created in collaboration with the French designer Thierry Lasry for the next Spring/Summer 2015. A sophisticated collection inspired by graphic designs from the late 80’s and early 90’s that Silvia Venturini Fendi and Thierry Lasry have attentively selected from the FENDI archives. The whole collection is characterized by Thierry Lasry’s unique artistic approach that features the design of a new pattern exclusively for the creation of this one-of-a-kind sunglasses capsule collection. “I loved working with FENDI because I was really struck by their culture of perfection and savoir-faire and because we have in common the same artistic approach to the creation,” states Thierry Lasry. “Working with Silvia Venturini Fendi has been an amazing experience as she left me free to express in the capsule collection,” continues the designer. The idea started from inspirational designs found in the FENDI archives, by their unique geometry and the strong colored shapes. Color combination is a key feature in this capsule collection. Silvia Venturini Fendi and Thierry Lasry played with two of the FENDI’s iconic signatures,...
Filed in: Eyewear, Sunwear
Carrera New Champion, A Style Remastered

Carrera New Champion, A Style Remastered

“We own a shape.” How many brands in the world can say that without fear of contradiction? Owning an iconic, original shape is a privilege reserved for only a few and Carrera has earned its place among this elite few. Unique and unmistakable, the Champion sunglasses, which date back to 1979, have since then set new standards in the eyewear industry, boasting countless imitations but nonetheless maintaining their distinctiveness. Today, these iconic sunglasses undergo an extensive “remastering” process and are now presented with new, perfectly balanced proportions and a revisited, snug fit. The front is slightly smaller, its profiles sleeker and its design lighter, thanks to the newly reshaped double bridge and well-balanced proportions. Carrera’s New Champion becomes distinctive but easy-to-wear, in line with today’s natural, normcore style, which meets Millennials’ tastes. Its material, however, remains unchanged. The new glasses are made from Optyl, a Safilo registered trademark; a thermo-adjustable plastic material composed of epoxy resin, with unparalleled physical and chemical features delivering a multitude of advantages such as a lightweight feel, climatic adaptation,...
Filed in: Eyewear, Sunwear
L’Amy America Launches Three New Nicole Miller Optical and Three Sunglasses for Spring 2015

L’Amy America Launches Three New Nicole Miller Optical and Three Sunglasses for Spring 2015

Sophisticated, and fun with an attitude, are the hallmark of the six new styles-three ophthalmic, three sun-L’AMY America is launching in their Nicole Miller collection, ready for Spring 2015 wearing. SUNGLASSES Prominently featured on Nicole Miller’s Spring 2015 runway, the Nicole Miller Pacific sunglass evokes a modern vintage feel with a retro shape and easy to wear colors that is a bit rock and roll yet glamorous. The vintage shape is enhanced by a matte metal temple detail with Nicole’s N-star logo that repeats in a random pattern. Flex hinges, CR-39 lenses, 100% UVA/UVB, 50-21-138.  Available in black, tortoise, and burgundy horn. The feminine sportiness-with-an-edge of the Nicole Miller Norfolk sunglass is reflected in the updated modern aviator shape accented with a combination matte metal and acetate temples. The end piece features a raised Celtic symbol for that tough-girl flair, and the dual color acetate temples feature matte metal tips which have an embossed Celtic symbol both inside and outside. CR-39 lenses, 100% UVA/UVB, 50-15-130. Available in tortoise, black and gunmetal. The modern club master style of the Nicole Miller Tompkins sunglass reflects a modern take...
Filed in: Eyewear, Sunwear
The New Diane von Furstenberg Eyewear Collection

The New Diane von Furstenberg Eyewear Collection

Inspired by the DVF wrap dress, iconic design elements and the translations of signature prints, the new Diane von Furstenberg Eyewear Collection is beautifully crafted. From the DVF chain link pattern to metal stud detailing to new logo treatments, the collection offers Diane’s signature touch. SUN DVF592S Faith. Fashionable tortoise colorations are exemplified on this easy to wear frame. The sophisticated Sutra metal hardware at the hinge styles the temples. Available in Black, Soft Tortoise, Olive Marble and Blue Marble.   DVF596S Leah. Effortlessly cool and on-trend, this modified square frame is accented with metal studded temples that complement the DVF logo. Available in Black, Soft Tortoise, Emerald and Cosmic Cobalt. DVF600S Courtney. The signature DVF chain link pattern on the inner temples fashion these oversized square sunglasses that feature a translucent front. The new DVF metal logo plaque embellishes each hinge. Available in Grey, Brown, Emerald and Purple.   DVF107S. Drawing inspiration from the iconic DVF wrap dress, these modified oval-shaped sunglasses are wrapped in beautiful colorations, providing chic shading. Subtle logo detailing is featured on...
Filed in: Eyewear, Sunwear
Wiley X® Adds Exciting New Eyewear Styles To Its 2015 Product Line-Up

Wiley X® Adds Exciting New Eyewear Styles To Its 2015 Product Line-Up

Global eyewear leader Wiley X®, Inc. has expanded its premium sunglass line-up with three exciting new models for 2015. The new-for-2015 WX Tide joins the company’s exclusive Climate Control™ Series, designed to provide clear vision, comfort and serious protection for every outdoor activity. Like all Climate Control models, the new WX Tide is Rx-ready and features a patented removable, soft-foam Facial Cavity™ Seal that blocks out wind, debris and reflected light so wearers can focus on the task at hand, whether it’s fishing, boating, driving, riding or working. This new model is available in two polarized versions — a traditional Gloss Black frame with Polarized Blue Mirror lenses and a distinctive Matte Hickory Brown frame with Polarized Venice Gold Mirror lenses. These Polarized Gold Mirror lenses are a first for Wiley X. Not only do they look great in any frame, their Amber tint is ideal for providing contrast in hazy sun conditions. Both provide the glare-cutting performance and clear vision for use on the water or any harsh lighting conditions. There is also a “Black Ops” version of the WX Tide, pairing an understated Matte Black frame with Smoke Grey lenses. Joining...
Filed in: Eyewear, Sunwear
Introducing New Calvin Klein Collection Eyewear

Introducing New Calvin Klein Collection Eyewear

The new Calvin Klein Collection men’s and women’s eyewear is luxurious, modern and provocative, fusing minimalism and the latest trends. Inspired by the architectural details and designs of the brands’ ready-to-wear runway collections, a new reverse hinge concept reveals the mechanics behind the frame, while rich leather inserts compliment classic styling. The brands’ pure sophistication and understated elegance remain as signature elements of this season’s Calvin Klein Collection Eyewear. OPTICAL Men’s CK7385. Sleek and sophisticated, the flat metal front of this rectangular shaped frame is accented with zyl temples in rich colorations. An adaptation of the reverse hinge gives a subtle industrial look. Available in black, gunmetal and brown.   CK7971. This fashion-forward frame is inspired by the runway with a timeless rectangular silhouette featuring thick acetate/zyl with a bold cutaway design. A keyhole bridge helps set the tone of modern sophistication. Available in black and Tokyo tortoise.   CK7972. Featured in the new advertising campaign, this unique navigator silhouette features thick, rich material and a keyhole bridge for an overly masculine look....
Filed in: Eyewear, Sunwear
The New Nine West Eyewear Collection

The New Nine West Eyewear Collection

Satisfying a woman’s ceaseless desire for affordable, chic and sexy fashion, the new Nine West Collection captures the latest trends, translating them into eyewear that can complement any outfit. Appealing to a broad consumer base, the assortment offers something for everyone. Playful, contemporary, and classic designs are enriched by stylish details such as color transparencies, animal print and three-dimensional motifs. SUNS NW552S. The must have sunglass for the spring season, this retro-inspired frame makes a pronounced fashion statement. Rich tortoise colorations are celebrated with studded detailing at the hinge and on the temples. Available in Black, Soft Tortoise, Olive Tokyo Tortoise and Blue Tortoise.   NW553S. A go-to for a glamorous look, this fashion forward frame pulls inspiration from the runway. Translucent crystal colorations highlight the pressed snakeskin pattern on the frame’s interior. Available in Crystal Slate, Crystal Light Brown and Crystal Nude.   NW555S. Bold yet wearable, this oversized wayfarer features the repeat 9 jacquard logo pattern on the interior temples for a subtle signature touch. Polished logo hardware is displayed on the temples....
Filed in: Eyewear, Sunwear
L’amy America Unveils Spring 2015 Columbia Performance Suns

L’amy America Unveils Spring 2015 Columbia Performance Suns

L’Amy America, a division of global eyewear group TWC-L’Amy, announces the worldwide launch of 9 models to its all-polarized Columbia Performance Sunglass collection. The new models exemplify Columbia’s core values of longwear comfort and outdoor performance for men and women of all ages, shapes and sizes. Highlights of the collection include: sport and lifestyle offerings, extended sizes, and easy rx ability. The 9 new models add to a well-rounded collection in which all models feature multilayer polarized lenses and are Zeiss-certified rx able. New additions Mt Jupiter 100 and 200 are designed for work-to-play functionality. Mt. Jupiter 100, a traditional, rectangle navigator, and Mt. Jupiter 200, an aviator, feature polarized lenses, stainless steel fronts and injection-molded temples with masculine carbon fiber detail. Two newcomers to Columbia’s highly successful Extended Size category include: Hightower—an aggressive sport, squared shape with stainless steel front and H90 featherweight temples, and Carajas an “H90”, 8-base, classic, multi-sport wrap. Again, all models feature polarized lenses and easy rx ability. The Columbia Performance Sun collection is supported...
Filed in: Eyewear, Sunwear
The New Sean John Eyewear Collection

The New Sean John Eyewear Collection

With a modern approach to classic styling, the new Sean John Eyewear Collection draws inspiration from vintage looks while adding a unique, urban chic touch. Sophisticated color palettes, fashionable styles, and edgy metal details create a sense of luxury. MENS – OPTICAL SJ1042. This sophisticated rectangle frame delivers rich tortoise colorations on the temples that are embellished with metal details. Two flat studs along with a metal plaque give a luxurious finish to the temples. Available in Gunmetal, Olive and Gold. SJ1043. The minimalist approach of this semi-rimless metal style brings plenty of personality with variations of tortoise featured on the temples. Dual metal studs and plaque accentuate the color palette of the temples, giving a modern allure. Available in Gunmetal, Olive and Gold. SJ1045. This over-sized rectangle frame gets a modern update with a matte two-toned color palette. Whether casual or dressed up, this frame gives a confident look. Available in Black, Brown and Antique Gold. MENS – SUNS SJ855S. For an urban chic look, this ultra-thin frame with squared-off lenses is fashioned with mirrored lenses. A neutral color palette adds sexy sophistication. Available...
Filed in: Eyewear, Sunwear
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