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ImpactX-2: The Next Generation of Fast Acting, Prescription Ready, Photochromic Sports Eyewear

ImpactX-2: The Next Generation of Fast Acting, Prescription Ready, Photochromic Sports Eyewear

As a leader in prescription sports eyewear, Rudy Project is proud to launch the latest advancement in RX photochromic lens technology: ImpactX-2. This new generation of the award-winning Rudy Project ImpactX lens has been updated with cutting-edge photochromic particles which provide faster color transition and extremely enhanced contrast via a newly designed HDR filter, all within an absolutely unbreakable prescription lens material that is unlike any other. ImpactX-2 lenses feature: 25% faster activation than the previous generation of ImpactX lenses. Activation in all natural light, including behind surfaces which screen UV rays, such as windows and car windshields. 20% higher temperature stability, increasing performance in cold weather. Increased photochromic range, by up to 65%. Higher efficiency UV ray absorption. Built in HDR filters to significantly enhance contrast. Unique activation from Clear to Black, Red or Brown depending on lens model. Best of all, they’re Guaranteed Unbreakable. “ImpactX has been a knockout hit among athletes from every field for years by enabling them to go all day with the same pair of sunglasses that adapt to any lighting condition. However,...
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Introducing the ZIGGY® Sunny Collection   by renowned eyewear artist Cendrine O.

Introducing the ZIGGY® Sunny Collection by renowned eyewear artist Cendrine O.

  ZIGGY® has launched the , a beautifully eclectic range of bespoke sunglasses designed by eyewear artist, Cendrine Obadia, who is renowned for her original, wearable art. The ZIGGY® by Cendrine O. Sunwear Collection is available now at from ZIG Eyewear USA. The 24-piece collection features versatile and unique designs that stand out from the crowd and let your personality shine through. Exceptional craftsmanship and materials guarantee a lightweight and comfortable fit and assured quality. Cendrine Obadia has spent more than 20 years honing her craft, and the French Canadian eyewear artist is creating some of the most innovative and inspirational pieces available on the market today. Combining vibrant colors, intricate detail and bold design features, her standout style brings each frame to life in its own unique way.   The highest quality materials come together to create a ZIGGY® frame. OBE German hinges, multi-dimensional layering of acetates, laser-cut stainless steel and diamond cuts in the acetate are just some of the design measures that go into making these state-of-the-art sunglasses. Each frame is designed to allow for prescription lenses, while...
Filed in: Eyewear, Sunwear
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Costa’s New Playa, Pawleys Perfect for Laid Back Summer Styling

Costa’s New Playa, Pawleys Perfect for Laid Back Summer Styling

    Summertime. It means longer days, sandy toes and beachside bonfires. It means warmer weather, dock parties and boat flotillas. For days when your top speed is a stroll,Costa introduces two new lifestyle sunglasses to its collection, Playa and Pawleys. A classic retro style, Playa moves easily from sunrise to sunset. It features sleek construction in a medium fit, complete with durable co- injected molded nylon frames and hypoallergenic rubberized no-slip nose pads. The optical spring hinge helps provide a “forget-they’re-on” fit. Playa is available in a variety of frame colors, including honey tortoise, coconut fade, matte Caribbean fade, black + amber, and Costa’s new tri-color fusion technology, black + white + aqua and light tortoise + white + aqua. Pawleys, named after the iconic South Carolina coastal beach town, features a combination frame comprised of high quality Monel® metal and sturdy nylon. The large frame ranks high in style points as well as premium performance features, including a lightweight fit and optical spring hinge. “Both Playa and Pawleys are great looking sunglass styles that bring all of the performance technology elements you’d...
Filed in: Eyewear, Lenses, Sunwear
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Safilo announces the Carrera Junior collection of sunglasses and optical frames

Safilo announces the Carrera Junior collection of sunglasses and optical frames

Carrera introduces four easy-to-wear Carrera Junior sunglasses for 6-12-year-old boys and girls for the first time in the U.S. which are available in trendy materials, colors and mirrored lenses that are appealing to kids and pre-teens. A refreshed new collection of Carrera Junior optical frames for the same target provides a substantial kids offering from the Carrera brand. “Upon entering primary school, a child’s universe of reference changes.  Their tastes are beginning to establish and they seek to integrate and become sensitive to trends and brands at this age,” says Nicola Bonaventura, Artistic Director of Proprietary Brands for Safilo Group.   “For this reason, we’ve developed scaled down adult frames for this age group.  Following Carrera’s new brand platform, the Carrera Junior offerings follow suit and are styled based on the “Out There” lifestyle concept, built on Carrera’s belief that passion is the fuel that moves us through the journey of life. Carrera boys and girls are invited where the adventure begins.”   Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust,...
Filed in: Eyewear, Sunwear
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L’Amy America Launches KENZO Eyewear in the U.S.

L’Amy America Launches KENZO Eyewear in the U.S.

L’Amy America is pleased to announce the launch of KENZO Eyewear in the U.S. The KENZO Eyewear line consists of both ophthalmic and sunwear. KENZO’s trademark is spontaneity and fun. KENZO has a fresh attitude with respect for the heritage of the brand. KENZO Eyewear is for the woman or man who’s not afraid of color and prints. The fashion house of KENZO was started in 1970 as Jungle Jap, a boutique in Paris at Galerie Vivienne where the founder Kenzo Takada, sold his handmade women’s collection. KENZO debuted its first men’s ready-to-wear collection in 1983, and its kids and home collections in 1987, followed by KENZO fragrances in 1988. In July 2011, Carol Lim & Humberto Leon, founders of the OPENING CEREMONY fashion retail stores and private label collection were appointed Creative Directors of KENZO. Using the brand’s DNA, the duo have given KENZO their take on the revolutionary spirit with which the brand was founded. Today, with Carol and Humberto’s passion for spontaneity and fun, KENZO has a fresh attitude with respect for the heritage of the brand continuing the original vision of creating clothes and eyewear for the woman or man who’s not afraid...
Filed in: Eyewear, Sunwear
Revolution Eyewear Introduces Carbon Fiber Temples

Revolution Eyewear Introduces Carbon Fiber Temples

Revolution Eyewear continues to raise the bar once again with Carbon Fiber Temples. With the strength of metal and the weight of well, AIR, these almost weightless styles will surely fly off your boards! The temples have rubber tips for a comfortable grip. Carbon Fiber is a perfect fusion of technology and design. “Along with our Patented Bottom Mounted Clip-ons and our built in magnet embodiment this is truly a WIN WIN design”, says C.E.O Gary Martin. Exquisite colors include: Tortoise, Translucent Brown, Dark Tortoise Purple, Blue and Black, in sizes from 47-55. Featured is the RCF209GUN, size 56-17-136. Please call to make an appointment to see this amazing new release. 800-986-0010 or visit www.revolutioneyewear.com.
Filed in: Eyewear, Sunwear
Adidas Eyewear Releases The Evil Eye Evo

Adidas Eyewear Releases The Evil Eye Evo

With its revolutionary sculpted frame and red fire lenses, the new evil eye evo by adidas eyewear is built for gravity-defying moves from the most aggressive of riders. A larger lens size is combined with an extreme lens curvature, for unbelievable visual freedom. The evil eye evo has evolved to provide razor-sharp clear visibility with a wider field of vision, ensuring a precise and secure fit for the roughest of rides. Whether out on the hills or in the streets, the evil eye evo is your weapon of choice. Clear sight is crucial for riding. Vision can be compromised by head-and-body position, as well as weather and light conditions. The evil eye evo offers a huge field of vision and delivers excellent protection from sun glare and wind, thanks to its extreme wrap-around design. The unique dynamic shape creates more air volume behind the lenses, which combined with the air circulation created by the climacool® ventilation, reduces fogging and maintains clear vision in the toughest conditions. In addition, the lenses repel water, dust, and dirt, thanks to hydrophobic technology. At high speed and in rough terrain, a perfect fit is crucial for safe riding, which is why two sizes are available....
Filed in: Eyewear, Sunwear
Vogue Eyewear Presents New Communication Campaign Featuring Adriana Lima, Deepika Padukone & Liu Shi-Shi

Vogue Eyewear Presents New Communication Campaign Featuring Adriana Lima, Deepika Padukone & Liu Shi-Shi

Vogue Eyewear will launch its new Spring-Summer 2015 communication campaign with three glamorous international muses: Brazilian model Adriana Lima, Indian actress Deepika Padukone and Chinese actress Liu Shi-Shi. The faces of the new campaign belong to three women known for their style, glamour and A-list reputation. Launching internationally in January, the campaign speaks to the young, curious and fashion forward female. The campaign images are playful and colorful, truly reflecting the essence of Vogue Eyewear. This marks Adriana Lima’s first appearance for the brand, while Deepika Padukone and Liu Shi-Shi starred in the 2013 international Vogue Eyewear campaign. The collections featured in the campaign were personally chosen by the talents, resulting in a true reflection of their personalities and style. Born and raised in Brazil, Adriana Lima is undeniably one of the most beautiful women in the world. The reach of Adriana Lima’s fame has extended beyond the fashion world and has solidified her pop culture status. Her decade long modeling career has included her walking the world’s most prestigious runways, appearing on numerous high-fashion magazine covers, and involvement...
Filed in: Eyewear, Sunwear
Skylon Ace XV Jr Represents the Nike’s Entry into Young Athlete Performance Eyewear

Skylon Ace XV Jr Represents the Nike’s Entry into Young Athlete Performance Eyewear

Nike Vision, the premium eyewear brand combining the science of vision with expertise in sport, announces its inaugural pair of young athletes’ performance eyewear. For more than a decade, Nike Vision’s sport eyewear has been the choice of top athletes. The brand’s first youth performance style will be the Skylon Ace XV Jr., available this month at optical retailers and a wide range of retailers, including Nike’s online store (www.nike.com) To perfect the fit of the Skylon Ace XV Jr., designers worked with facial morphology to ensure the style truly fit young athletes. “What many may not realize, is that a child’s face is completely different from an adult, it’s not simply a smaller version,” said Carl Allen, Senior Designer at Marchon. “The style isn’t simply a takedown from the adult’s Skylon Ace XV. In reality, hours of research go into creating a design specifically for a child or teenager’s face. We had to create something that was tailored for a young athlete in every way, which is also why we’re offering a variety of color combinations, so that there are enough to link up with most team uniforms.” The Skylon Ace XV Jr. features Nike Max Optics Lens...
Filed in: Eyewear, Sunwear
Nike Vision Releases Nike Golf X2 & Nike Golf X2 Pro Sunglass

Nike Vision Releases Nike Golf X2 & Nike Golf X2 Pro Sunglass

New for Spring 2015, premium eyewear brand Nike Vision announces the addition of the Golf X2 and Golf X2 Pro to its performance line. Designed for golfers and utilizing real-time insight gained from the brand’s roster, the Nike Golf X2 and Golf X2 Pro rolls out to consumers this month. Working in collaboration with Nike Golf’s staff athletes, the Golf X2 and Golf X2 Pro were conceived with one goal in mind: to help athletes reach the top of their game. The Golf X2 features a slimmer temple design and top bar to fit easily and comfortably under a hat. The style also includes silicone adjustable temples and a ventilated silicone nose bridge for custom fit, added grip and stability. Both the Golf X2 and X2 Pro feature a matte finish on the frames, designed to eliminate reflective glare that can cause visual interference. “Our aim was to create a product that would elevate the standard of golf-specific eyewear,” said Carl Allen, Senior Designer at Marchon Eyewear, Nike Vision’s licensing company. “Both the Golf X2 and X2 Pro feature a lightweight design for both comfort and fit. They also have a newly-expanded frame and lens shape that provides increased coverage, to protect...
Filed in: Eyewear, Sunwear
Fendi Presents New Thierry Lasry Sunglass Collection

Fendi Presents New Thierry Lasry Sunglass Collection

FENDI is pleased to present a unique sunglasses capsule collection created in collaboration with the French designer Thierry Lasry for the next Spring/Summer 2015. A sophisticated collection inspired by graphic designs from the late 80’s and early 90’s that Silvia Venturini Fendi and Thierry Lasry have attentively selected from the FENDI archives. The whole collection is characterized by Thierry Lasry’s unique artistic approach that features the design of a new pattern exclusively for the creation of this one-of-a-kind sunglasses capsule collection. “I loved working with FENDI because I was really struck by their culture of perfection and savoir-faire and because we have in common the same artistic approach to the creation,” states Thierry Lasry. “Working with Silvia Venturini Fendi has been an amazing experience as she left me free to express in the capsule collection,” continues the designer. The idea started from inspirational designs found in the FENDI archives, by their unique geometry and the strong colored shapes. Color combination is a key feature in this capsule collection. Silvia Venturini Fendi and Thierry Lasry played with two of the FENDI’s iconic signatures,...
Filed in: Eyewear, Sunwear
Carrera New Champion, A Style Remastered

Carrera New Champion, A Style Remastered

“We own a shape.” How many brands in the world can say that without fear of contradiction? Owning an iconic, original shape is a privilege reserved for only a few and Carrera has earned its place among this elite few. Unique and unmistakable, the Champion sunglasses, which date back to 1979, have since then set new standards in the eyewear industry, boasting countless imitations but nonetheless maintaining their distinctiveness. Today, these iconic sunglasses undergo an extensive “remastering” process and are now presented with new, perfectly balanced proportions and a revisited, snug fit. The front is slightly smaller, its profiles sleeker and its design lighter, thanks to the newly reshaped double bridge and well-balanced proportions. Carrera’s New Champion becomes distinctive but easy-to-wear, in line with today’s natural, normcore style, which meets Millennials’ tastes. Its material, however, remains unchanged. The new glasses are made from Optyl, a Safilo registered trademark; a thermo-adjustable plastic material composed of epoxy resin, with unparalleled physical and chemical features delivering a multitude of advantages such as a lightweight feel, climatic adaptation,...
Filed in: Eyewear, Sunwear
L’Amy America Launches Three New Nicole Miller Optical and Three Sunglasses for Spring 2015

L’Amy America Launches Three New Nicole Miller Optical and Three Sunglasses for Spring 2015

Sophisticated, and fun with an attitude, are the hallmark of the six new styles-three ophthalmic, three sun-L’AMY America is launching in their Nicole Miller collection, ready for Spring 2015 wearing. SUNGLASSES Prominently featured on Nicole Miller’s Spring 2015 runway, the Nicole Miller Pacific sunglass evokes a modern vintage feel with a retro shape and easy to wear colors that is a bit rock and roll yet glamorous. The vintage shape is enhanced by a matte metal temple detail with Nicole’s N-star logo that repeats in a random pattern. Flex hinges, CR-39 lenses, 100% UVA/UVB, 50-21-138.  Available in black, tortoise, and burgundy horn. The feminine sportiness-with-an-edge of the Nicole Miller Norfolk sunglass is reflected in the updated modern aviator shape accented with a combination matte metal and acetate temples. The end piece features a raised Celtic symbol for that tough-girl flair, and the dual color acetate temples feature matte metal tips which have an embossed Celtic symbol both inside and outside. CR-39 lenses, 100% UVA/UVB, 50-15-130. Available in tortoise, black and gunmetal. The modern club master style of the Nicole Miller Tompkins sunglass reflects a modern take...
Filed in: Eyewear, Sunwear
The New Diane von Furstenberg Eyewear Collection

The New Diane von Furstenberg Eyewear Collection

Inspired by the DVF wrap dress, iconic design elements and the translations of signature prints, the new Diane von Furstenberg Eyewear Collection is beautifully crafted. From the DVF chain link pattern to metal stud detailing to new logo treatments, the collection offers Diane’s signature touch. SUN DVF592S Faith. Fashionable tortoise colorations are exemplified on this easy to wear frame. The sophisticated Sutra metal hardware at the hinge styles the temples. Available in Black, Soft Tortoise, Olive Marble and Blue Marble.   DVF596S Leah. Effortlessly cool and on-trend, this modified square frame is accented with metal studded temples that complement the DVF logo. Available in Black, Soft Tortoise, Emerald and Cosmic Cobalt. DVF600S Courtney. The signature DVF chain link pattern on the inner temples fashion these oversized square sunglasses that feature a translucent front. The new DVF metal logo plaque embellishes each hinge. Available in Grey, Brown, Emerald and Purple.   DVF107S. Drawing inspiration from the iconic DVF wrap dress, these modified oval-shaped sunglasses are wrapped in beautiful colorations, providing chic shading. Subtle logo detailing is featured on...
Filed in: Eyewear, Sunwear
Wiley X® Adds Exciting New Eyewear Styles To Its 2015 Product Line-Up

Wiley X® Adds Exciting New Eyewear Styles To Its 2015 Product Line-Up

Global eyewear leader Wiley X®, Inc. has expanded its premium sunglass line-up with three exciting new models for 2015. The new-for-2015 WX Tide joins the company’s exclusive Climate Control™ Series, designed to provide clear vision, comfort and serious protection for every outdoor activity. Like all Climate Control models, the new WX Tide is Rx-ready and features a patented removable, soft-foam Facial Cavity™ Seal that blocks out wind, debris and reflected light so wearers can focus on the task at hand, whether it’s fishing, boating, driving, riding or working. This new model is available in two polarized versions — a traditional Gloss Black frame with Polarized Blue Mirror lenses and a distinctive Matte Hickory Brown frame with Polarized Venice Gold Mirror lenses. These Polarized Gold Mirror lenses are a first for Wiley X. Not only do they look great in any frame, their Amber tint is ideal for providing contrast in hazy sun conditions. Both provide the glare-cutting performance and clear vision for use on the water or any harsh lighting conditions. There is also a “Black Ops” version of the WX Tide, pairing an understated Matte Black frame with Smoke Grey lenses. Joining...
Filed in: Eyewear, Sunwear
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