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Vogue Eyewear Presents New Communication Campaign Featuring Adriana Lima, Deepika Padukone & Liu Shi-Shi

Vogue Eyewear Presents New Communication Campaign Featuring Adriana Lima, Deepika Padukone & Liu Shi-Shi

Vogue Eyewear will launch its new Spring-Summer 2015 communication campaign with three glamorous international muses: Brazilian model Adriana Lima, Indian actress Deepika Padukone and Chinese actress Liu Shi-Shi. The faces of the new campaign belong to three women known for their style, glamour and A-list reputation. Launching internationally in January, the campaign speaks to the young, curious and fashion forward female. The campaign images are playful and colorful, truly reflecting the essence of Vogue Eyewear. This marks Adriana Lima’s first appearance for the brand, while Deepika Padukone and Liu Shi-Shi starred in the 2013 international Vogue Eyewear campaign. The collections featured in the campaign were personally chosen by the talents, resulting in a true reflection of their personalities and style. Born and raised in Brazil, Adriana Lima is undeniably one of the most beautiful women in the world. The reach of Adriana Lima’s fame has extended beyond the fashion world and has solidified her pop culture status. Her decade long modeling career has included her walking the world’s most prestigious runways, appearing on numerous high-fashion magazine covers, and involvement...
Filed in: Eyewear, Sunwear
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Skylon Ace XV Jr Represents the Nike’s Entry into Young Athlete Performance Eyewear

Skylon Ace XV Jr Represents the Nike’s Entry into Young Athlete Performance Eyewear

Nike Vision, the premium eyewear brand combining the science of vision with expertise in sport, announces its inaugural pair of young athletes’ performance eyewear. For more than a decade, Nike Vision’s sport eyewear has been the choice of top athletes. The brand’s first youth performance style will be the Skylon Ace XV Jr., available this month at optical retailers and a wide range of retailers, including Nike’s online store (www.nike.com) To perfect the fit of the Skylon Ace XV Jr., designers worked with facial morphology to ensure the style truly fit young athletes. “What many may not realize, is that a child’s face is completely different from an adult, it’s not simply a smaller version,” said Carl Allen, Senior Designer at Marchon. “The style isn’t simply a takedown from the adult’s Skylon Ace XV. In reality, hours of research go into creating a design specifically for a child or teenager’s face. We had to create something that was tailored for a young athlete in every way, which is also why we’re offering a variety of color combinations, so that there are enough to link up with most team uniforms.” The Skylon Ace XV Jr. features Nike Max Optics Lens...
Filed in: Eyewear, Sunwear
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Nike Vision Releases Nike Golf X2 & Nike Golf X2 Pro Sunglass

Nike Vision Releases Nike Golf X2 & Nike Golf X2 Pro Sunglass

New for Spring 2015, premium eyewear brand Nike Vision announces the addition of the Golf X2 and Golf X2 Pro to its performance line. Designed for golfers and utilizing real-time insight gained from the brand’s roster, the Nike Golf X2 and Golf X2 Pro rolls out to consumers this month. Working in collaboration with Nike Golf’s staff athletes, the Golf X2 and Golf X2 Pro were conceived with one goal in mind: to help athletes reach the top of their game. The Golf X2 features a slimmer temple design and top bar to fit easily and comfortably under a hat. The style also includes silicone adjustable temples and a ventilated silicone nose bridge for custom fit, added grip and stability. Both the Golf X2 and X2 Pro feature a matte finish on the frames, designed to eliminate reflective glare that can cause visual interference. “Our aim was to create a product that would elevate the standard of golf-specific eyewear,” said Carl Allen, Senior Designer at Marchon Eyewear, Nike Vision’s licensing company. “Both the Golf X2 and X2 Pro feature a lightweight design for both comfort and fit. They also have a newly-expanded frame and lens shape that provides increased coverage, to protect...
Filed in: Eyewear, Sunwear
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Fendi Presents New Thierry Lasry Sunglass Collection

Fendi Presents New Thierry Lasry Sunglass Collection

FENDI is pleased to present a unique sunglasses capsule collection created in collaboration with the French designer Thierry Lasry for the next Spring/Summer 2015. A sophisticated collection inspired by graphic designs from the late 80’s and early 90’s that Silvia Venturini Fendi and Thierry Lasry have attentively selected from the FENDI archives. The whole collection is characterized by Thierry Lasry’s unique artistic approach that features the design of a new pattern exclusively for the creation of this one-of-a-kind sunglasses capsule collection. “I loved working with FENDI because I was really struck by their culture of perfection and savoir-faire and because we have in common the same artistic approach to the creation,” states Thierry Lasry. “Working with Silvia Venturini Fendi has been an amazing experience as she left me free to express in the capsule collection,” continues the designer. The idea started from inspirational designs found in the FENDI archives, by their unique geometry and the strong colored shapes. Color combination is a key feature in this capsule collection. Silvia Venturini Fendi and Thierry Lasry played with two of the FENDI’s iconic signatures,...
Filed in: Eyewear, Sunwear
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Carrera New Champion, A Style Remastered

Carrera New Champion, A Style Remastered

“We own a shape.” How many brands in the world can say that without fear of contradiction? Owning an iconic, original shape is a privilege reserved for only a few and Carrera has earned its place among this elite few. Unique and unmistakable, the Champion sunglasses, which date back to 1979, have since then set new standards in the eyewear industry, boasting countless imitations but nonetheless maintaining their distinctiveness. Today, these iconic sunglasses undergo an extensive “remastering” process and are now presented with new, perfectly balanced proportions and a revisited, snug fit. The front is slightly smaller, its profiles sleeker and its design lighter, thanks to the newly reshaped double bridge and well-balanced proportions. Carrera’s New Champion becomes distinctive but easy-to-wear, in line with today’s natural, normcore style, which meets Millennials’ tastes. Its material, however, remains unchanged. The new glasses are made from Optyl, a Safilo registered trademark; a thermo-adjustable plastic material composed of epoxy resin, with unparalleled physical and chemical features delivering a multitude of advantages such as a lightweight feel, climatic adaptation,...
Filed in: Eyewear, Sunwear
L’Amy America Launches Three New Nicole Miller Optical and Three Sunglasses for Spring 2015

L’Amy America Launches Three New Nicole Miller Optical and Three Sunglasses for Spring 2015

Sophisticated, and fun with an attitude, are the hallmark of the six new styles-three ophthalmic, three sun-L’AMY America is launching in their Nicole Miller collection, ready for Spring 2015 wearing. SUNGLASSES Prominently featured on Nicole Miller’s Spring 2015 runway, the Nicole Miller Pacific sunglass evokes a modern vintage feel with a retro shape and easy to wear colors that is a bit rock and roll yet glamorous. The vintage shape is enhanced by a matte metal temple detail with Nicole’s N-star logo that repeats in a random pattern. Flex hinges, CR-39 lenses, 100% UVA/UVB, 50-21-138.  Available in black, tortoise, and burgundy horn. The feminine sportiness-with-an-edge of the Nicole Miller Norfolk sunglass is reflected in the updated modern aviator shape accented with a combination matte metal and acetate temples. The end piece features a raised Celtic symbol for that tough-girl flair, and the dual color acetate temples feature matte metal tips which have an embossed Celtic symbol both inside and outside. CR-39 lenses, 100% UVA/UVB, 50-15-130. Available in tortoise, black and gunmetal. The modern club master style of the Nicole Miller Tompkins sunglass reflects a modern take...
Filed in: Eyewear, Sunwear
The New Diane von Furstenberg Eyewear Collection

The New Diane von Furstenberg Eyewear Collection

Inspired by the DVF wrap dress, iconic design elements and the translations of signature prints, the new Diane von Furstenberg Eyewear Collection is beautifully crafted. From the DVF chain link pattern to metal stud detailing to new logo treatments, the collection offers Diane’s signature touch. SUN DVF592S Faith. Fashionable tortoise colorations are exemplified on this easy to wear frame. The sophisticated Sutra metal hardware at the hinge styles the temples. Available in Black, Soft Tortoise, Olive Marble and Blue Marble.   DVF596S Leah. Effortlessly cool and on-trend, this modified square frame is accented with metal studded temples that complement the DVF logo. Available in Black, Soft Tortoise, Emerald and Cosmic Cobalt. DVF600S Courtney. The signature DVF chain link pattern on the inner temples fashion these oversized square sunglasses that feature a translucent front. The new DVF metal logo plaque embellishes each hinge. Available in Grey, Brown, Emerald and Purple.   DVF107S. Drawing inspiration from the iconic DVF wrap dress, these modified oval-shaped sunglasses are wrapped in beautiful colorations, providing chic shading. Subtle logo detailing is featured on...
Filed in: Eyewear, Sunwear
Wiley X® Adds Exciting New Eyewear Styles To Its 2015 Product Line-Up

Wiley X® Adds Exciting New Eyewear Styles To Its 2015 Product Line-Up

Global eyewear leader Wiley X®, Inc. has expanded its premium sunglass line-up with three exciting new models for 2015. The new-for-2015 WX Tide joins the company’s exclusive Climate Control™ Series, designed to provide clear vision, comfort and serious protection for every outdoor activity. Like all Climate Control models, the new WX Tide is Rx-ready and features a patented removable, soft-foam Facial Cavity™ Seal that blocks out wind, debris and reflected light so wearers can focus on the task at hand, whether it’s fishing, boating, driving, riding or working. This new model is available in two polarized versions — a traditional Gloss Black frame with Polarized Blue Mirror lenses and a distinctive Matte Hickory Brown frame with Polarized Venice Gold Mirror lenses. These Polarized Gold Mirror lenses are a first for Wiley X. Not only do they look great in any frame, their Amber tint is ideal for providing contrast in hazy sun conditions. Both provide the glare-cutting performance and clear vision for use on the water or any harsh lighting conditions. There is also a “Black Ops” version of the WX Tide, pairing an understated Matte Black frame with Smoke Grey lenses. Joining...
Filed in: Eyewear, Sunwear
Introducing New Calvin Klein Collection Eyewear

Introducing New Calvin Klein Collection Eyewear

The new Calvin Klein Collection men’s and women’s eyewear is luxurious, modern and provocative, fusing minimalism and the latest trends. Inspired by the architectural details and designs of the brands’ ready-to-wear runway collections, a new reverse hinge concept reveals the mechanics behind the frame, while rich leather inserts compliment classic styling. The brands’ pure sophistication and understated elegance remain as signature elements of this season’s Calvin Klein Collection Eyewear. OPTICAL Men’s CK7385. Sleek and sophisticated, the flat metal front of this rectangular shaped frame is accented with zyl temples in rich colorations. An adaptation of the reverse hinge gives a subtle industrial look. Available in black, gunmetal and brown.   CK7971. This fashion-forward frame is inspired by the runway with a timeless rectangular silhouette featuring thick acetate/zyl with a bold cutaway design. A keyhole bridge helps set the tone of modern sophistication. Available in black and Tokyo tortoise.   CK7972. Featured in the new advertising campaign, this unique navigator silhouette features thick, rich material and a keyhole bridge for an overly masculine look....
Filed in: Eyewear, Sunwear
The New Nine West Eyewear Collection

The New Nine West Eyewear Collection

Satisfying a woman’s ceaseless desire for affordable, chic and sexy fashion, the new Nine West Collection captures the latest trends, translating them into eyewear that can complement any outfit. Appealing to a broad consumer base, the assortment offers something for everyone. Playful, contemporary, and classic designs are enriched by stylish details such as color transparencies, animal print and three-dimensional motifs. SUNS NW552S. The must have sunglass for the spring season, this retro-inspired frame makes a pronounced fashion statement. Rich tortoise colorations are celebrated with studded detailing at the hinge and on the temples. Available in Black, Soft Tortoise, Olive Tokyo Tortoise and Blue Tortoise.   NW553S. A go-to for a glamorous look, this fashion forward frame pulls inspiration from the runway. Translucent crystal colorations highlight the pressed snakeskin pattern on the frame’s interior. Available in Crystal Slate, Crystal Light Brown and Crystal Nude.   NW555S. Bold yet wearable, this oversized wayfarer features the repeat 9 jacquard logo pattern on the interior temples for a subtle signature touch. Polished logo hardware is displayed on the temples....
Filed in: Eyewear, Sunwear
L’amy America Unveils Spring 2015 Columbia Performance Suns

L’amy America Unveils Spring 2015 Columbia Performance Suns

L’Amy America, a division of global eyewear group TWC-L’Amy, announces the worldwide launch of 9 models to its all-polarized Columbia Performance Sunglass collection. The new models exemplify Columbia’s core values of longwear comfort and outdoor performance for men and women of all ages, shapes and sizes. Highlights of the collection include: sport and lifestyle offerings, extended sizes, and easy rx ability. The 9 new models add to a well-rounded collection in which all models feature multilayer polarized lenses and are Zeiss-certified rx able. New additions Mt Jupiter 100 and 200 are designed for work-to-play functionality. Mt. Jupiter 100, a traditional, rectangle navigator, and Mt. Jupiter 200, an aviator, feature polarized lenses, stainless steel fronts and injection-molded temples with masculine carbon fiber detail. Two newcomers to Columbia’s highly successful Extended Size category include: Hightower—an aggressive sport, squared shape with stainless steel front and H90 featherweight temples, and Carajas an “H90”, 8-base, classic, multi-sport wrap. Again, all models feature polarized lenses and easy rx ability. The Columbia Performance Sun collection is supported...
Filed in: Eyewear, Sunwear
The New Sean John Eyewear Collection

The New Sean John Eyewear Collection

With a modern approach to classic styling, the new Sean John Eyewear Collection draws inspiration from vintage looks while adding a unique, urban chic touch. Sophisticated color palettes, fashionable styles, and edgy metal details create a sense of luxury. MENS – OPTICAL SJ1042. This sophisticated rectangle frame delivers rich tortoise colorations on the temples that are embellished with metal details. Two flat studs along with a metal plaque give a luxurious finish to the temples. Available in Gunmetal, Olive and Gold. SJ1043. The minimalist approach of this semi-rimless metal style brings plenty of personality with variations of tortoise featured on the temples. Dual metal studs and plaque accentuate the color palette of the temples, giving a modern allure. Available in Gunmetal, Olive and Gold. SJ1045. This over-sized rectangle frame gets a modern update with a matte two-toned color palette. Whether casual or dressed up, this frame gives a confident look. Available in Black, Brown and Antique Gold. MENS – SUNS SJ855S. For an urban chic look, this ultra-thin frame with squared-off lenses is fashioned with mirrored lenses. A neutral color palette adds sexy sophistication. Available...
Filed in: Eyewear, Sunwear
Ogi Eyewear Introduces Innotec Sun Collection

Ogi Eyewear Introduces Innotec Sun Collection

Innotec, an Ogi Eyewear brand, debuts its new collection of sunglasses. The meticulously designed application of Innotec’s proprietary fusion of materials and cutting edge technology creates a unique and highly sought after sun collection featuring three new styles. The Denton Sun: Innotec introduces its debut into sunglasses with the Denton Sun. This masculine style features a bold square shape made of cutting-edge materials. The double laminated TR-90 front features Innotec’s signature hand painted demi pattern paired with stainless steel temples for lightweight comfort and unsurpassed style with an edge. The Fenwick Sun: The Fenwick Sun emerges into the Innotec sun collection with sheer brilliance. Constructed of durable, innovative materials including German Wagner stainless steel and an inlay of Innotec’s signature hand painted TR-90, The Fenwick Sun has a seamless design. Featuring a masculine square lens shape and ultra-lightweight comfort, the futuristic Fenwick Sun is sure to impress. The Willow Sun: Bold, eye catching and innovative, Innotec introduces the Willow Sun. Innotec’s signature hand painted demi pattern is expertly paired with fearlessly daring flash...
Filed in: Eyewear, Sunwear
Smith Introduces XL Options for Lowdown and Outlier Sunglass Models

Smith Introduces XL Options for Lowdown and Outlier Sunglass Models

Bigger and bolder, Smith is launching XL size offerings this January for its popular Lowdown and Outlier sunglass models. Widely seen in the optical market, customers can now select styles based on design rather than be constrained by frame size. After releasing the popular Lowdown Slim last year for smaller face fits, the five-piece Lowdown Family now has a large coverage frame with the new Lowdown XL. The oversized eye wire, with traditional square lens shape, has been carefully considered to balance its scale with pantoscopic angle to ensure a superior fit for a broad range of faces. The lifestyle-driven design is style appropriate for large face shapes and equally as wearable as an oversized frame for fashion-conscious customers. Comprised of feather-light yet durable 53% bio-based Evolve™ frame material, the Lowdown XL is part of the largest eco-friendly sunglass collection in the world. The Lowdown XL also features anti-lock hinges and hydrophilic megol nose pads to keep the frame in place when introduced to sweat or moisture. Available in eight colorways with non-polarized and polarized Carbonic TLT lens options. Inspired by our best-selling Outlier sunglass, the new Outlier...
Filed in: Eyewear, Sunwear
Brendel Brings Edgy Architectural Spirit To 2015 Women’s Sunwear Collection

Brendel Brings Edgy Architectural Spirit To 2015 Women’s Sunwear Collection

Tura Inc., the inventor of fashion eyewear in 1938, debuts the 2015 women’s sunwear styles from Brendel. The eye-catching frames include edgy geometric shapes, color blocking and fades, bold prints, custom acetate, Italian zyl, and cast metal décor. Starting now, retailers who pre-order the new sunwear styles and take delivery before year-end will receive special promotional pricing. “These striking models are part of the new direction for the Brendel brand, with a focus on reaching the trend-setting, self-assured woman who is influenced by the sophisticated European runway shows,” says Jelena Halliburton, Product Manager for the Brendel collection. “While European and dramatic in spirit, the rich jewel tones and fit will appeal to an American consumer.” These new progressive-friendly sun wear designs are a fantastic value for the fashion-forward woman. Worldly Prints for the Petite Woman: Style 916001 This style was crafted for the petite woman who wants to get noticed. It features a deep modern transparent front shape, juxtaposed with acetate custom laminated print temples. The cast crescent moon temple caped with a discreet logo adds to the luxurious feel of this model....
Filed in: Eyewear, Sunwear
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