Archive : Sunwear

SPY is happily introducing the “greenest” sunglass frame ever made—the SPY + Surfrider Foundation Helm—as a part of its new eco-friendly Recompose Collection. With a shared passion for surfing and the common goal of environmental awareness, the SPY + Surfrider partnership aims to highlight Surfrider Foundation’s Rise Above Plastics campaign while advancing the development of environmentally conscious eyewear built from sustainable sources. “SPY’s longstanding relationship with Surfrider Foundation made them an easy choice to collaborate with on our launch of the most environmentally responsible sunglass frame ever made,” says Michael Marckx, SPY President/CEO and Surfrider board member. “As an active member of the Surfrider Foundation for the last 20 years, I’ve seen the tremendous good the Foundation has achieved with over 225 successful campaigns, including the ongoing Save Trestles initiative. Now, the Rise Above Plastics campaign is more crucial than ever and we have to do our part as lovers of the oceans, beaches and waves.” With both frame and hinges made from 100% biodegradable Plantate™, an all-natural plant polysaccharide material, the SPY + Surfrider...

Eyewear innovator Wiley X®, Inc. has added a new model to its growing Black Ops Collection — the new polarized WX Twisted. A member of the companyʼs Street Series™ family, this stylish and functional sunglass combines a stealthy look with the state-of-the-art protection that has made Wiley X a leading provider of protective eyewear to U.S. military, law enforcement, Secret Service and other tactical wearers. The addition of Wiley Xʼs polarized lenses ensures sharp, distraction-free vision in a variety of high-glare situations, whether patrolling near water, out on the highway or in the “urban jungle.” Like all Black Ops Collection glasses, the WX Twisted features an understated, wraparound Matte Black frame that provides excellent coverage and fit for medium to large size faces. This virtually indestructible frame is outfitted with versatile, shatterproof Polarized Smoke Grey lenses utilizing Wiley Xʼs advanced Filter 8™ polarizing technology — for clear vision under a wide range of light conditions. Another trademark of Wiley X and the Black Ops Collection is superior vision protection for every mission. The new Polarized Black Ops WX Twisted meets stringent ANSI-Z87.1...

Wiley X® Inc. has added an innovative T-Peg Elastic Strap retention system to its popular new WX Gravity protective sunglass model, making it an even better protective eyewear choice for workers in a wide variety of occupations. Wiley Xʼs unique, adjustable T-Peg Strap was designed to keep glasses securely and comfortably in position, even when engaged in hot, strenuous work activities such as construction, tree trimming, roadwork and more. This same system is featured on several Wiley X protective eyewear systems used by U.S. military and law enforcement operatives around the world. These Rx-ready, Climate Control™ series glasses feature a stylish wraparound frame with Wiley Xʼs patented, removable soft foam Facial Cavity™ Seal that blocks out wind, dust and debris. By providing the wearer with a climate-controlled environment for the eyes, workers enjoy clear vision and improved eye comfort in even the most challenging environments. “Glasses that come loose or shift during strenuous work not only lose their protective qualities, they can become a dangerous work distraction,” said Wiley X, Co-Owner Myles Freeman, Jr. “This system enhances the effectiveness and inherent...

A&A Optical introduces Carnival, a bright, fun-loving pattern from the Jimmy Crystal collection. Carnival is inspired by the vibrant colors and energy found in Rio’s Carnival. Accessory pieces are offered to our ECPs in effort to enhance the product and brand and create excitement at point-of-sale. The accessories provide the practice another opportunity to create add-on sales. We had introduced this frame at Vision Expo and it will be in stock this week. Here is the information associated with our new sun frame release, JCS911 and the Carnival line (attached). Sun frame style, JCS911: Hand set Swarovski crystal elements Acetate frame with polarized lenses Size: 59-16-130 Accessory pieces include: clutch bag, necklace and watch Accessories are offered free with minimum purchase from the Jimmy Crystal eyewear collection or can be purchased individually For more information visit www.aaopticalco.com

Itʼs estimated that 40,000 Americans receive eye injuries while participating in sports every year. This is a sobering statistic, especially considering that studies have shown that 90% of eye injuries could have been prevented simply by wearing protective eyewear. These are just some of the reasons why Wiley X, Inc. continues to support Sports Eye Safety Month, an annual effort each April to educate and inform the American public about the dangers of sports related eye injuries and the proper use of protective eyewear. “The fact of the matter is, your eyes are at risk anytime you participate in sports — on the field, on the court or in the outdoors,” said Wiley X Co-Owner Myles Freeman, “Even sports not normally considered ʻdangerousʼ — such as tennis, soccer or golf — can result in serious injury if protective eyewear isnʼt worn. And outdoor activities like mountain biking, skateboarding and beach volleyball pose their own unique risks to eye health. The risks to oneʼs eyes may be varied, but the solution is the same — wear protective glasses to protect your precious gift of vision,” added Freeman. Fortunately, sports enthusiasts today have a variety of premium...

Revamping a classic style to create its newest frame, Dragon has released the Mansfield–a new offering for Spring 2013 that fuses modern simplicity with a timeless silhouette. Crafted for bold individuals with stylish taste, the Mansfield’s unique and virtually frameless design goes from beach to street with flawless transitions. Largely inspired by major Hollywood sex symbol Jayne Mansfield, this sunglass is an instant favorite for Dragon surf athletes including Mick Fanning, Evan Geiselman and Beau Foster. “These shades are perfect for cruising around town,” says Evan Geiselman. “They look good, are super stylish and are different from any other sunglass I’ve ever seen.” Handcrafted in Italy, the Mansfield features a unique 4 base polycarbonate shield lens, stamped metal plaque inlay on the temple and external metal rivets that echo retro automotive detailing. Available in select retail locations March 1, the Mansfield stands out on shelves worldwide in cool hues including Matte Black, Matte Tortoise, Palm Springs Pool, and Black and White. See the Mansfield in action at vimeo.com/62114034 and visit www.dragonalliance.com for more information about the Mansfield and...

Legacie is excited to introduce a new Judith Leiber group – the Papillon group. Inspired by a masterpiece of nature, the Papillon group celebrates the radiant color and delicate shape of the butterfly. JL 1654SG, a square sunglass, and JL 1655, a butterfly-shaped optical frame, showcase titanium swing temples and stunning custom butterfly temple décor crafted of classic, hand-applied enamel and glittering Austrian crystals. The group also boasts new color introductions: coral, aquamarine and violet/marble. For more informatin visit www.legacie.com

Wiley X®, Inc. has launched its innovative Rx Rim System for 2013, expanding prescription lens ranges for its popular Climate Control™ WX Echo and WX Gravity sunglass models and bringing Wiley Xʼs battlefield-proven, ANSI-safety rated vision protection to a broad new audience. The key behind this new system is a specially designed “rim” that securely holds prescription lenses into Wiley Xʼs lightweight, yet nearly indestructible WX Echo and WX Gravity frames. This allows these popular Wiley X wrap sunglasses to be fitted with prescription lenses ranging from +5.00 to -7.00 (versus +3.00 to -4.00 without the new Rx Rim System). This significantly expands the market for corrective lens wearers and brings Wiley X protection and style to a greater number of consumers with active lifestyles and those coveting a premium pair of wrap safety eyewear. WX Echo and WX Gravity models fitted with new Rx Rim System still meet stringent ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, ensuring state-of-the-art vision protection against a wide range of hazards encountered on the job, on the road or in the Great Outdoors. Wiley X is the only premium performance sunglass manufacturer...

Hold Your Breath and Open Your Eyes to this season’s latest trends in eyewear. Submerge yourself in sophisticated detailing and unexpected textures in updated versions of timeless styles. Vivid colors and bold geometrics in rich materials saturate the latest looks… Vogue Italia’s March issue will feature a 15 page spread of Marchon’s portfolio of designer brands including Chloe, Valentino, Salvatore Ferragamo, Fendi, Emilio Pucci, Jil Sander, Calvin Klein, Michael Kors, Nine West, Diane von Furstenberg, Lacoste, Nike and Karl Lagerfeld. The exquisite photos were shot underwater in tanks by celebrity photographer Douglas Friedman. The underwater theme captures the elegance and beauty of each eyewear brand in a unique way that has never been seen before. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Dragon Alliance, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike,...

As usual, the eyes of NASCAR fans around the world were on Daytona International Speedway this past weekend, as the best drivers on Earth went fender-to-fender in an effort to win this prestigious race and put themselves in a solid position to chase the Sprint Cup during 2013. When it was all said and done and the checkered flag had fallen, Wiley X®, Inc.ʼs team of sponsored NASCAR drivers competed hard and made a strong showing. Five Wiley X drivers cracked the Top 25 in this highly competitive race, including Greg Biffle of Roush Fenway Racing in 6th Place, Michael McDowell of Curb Racing in 9th Place, Aric Almirola of Richard Petty Motorsports in 13th, Joey Logano of Penske Racing in 19th and BK Racingʼs Travis Kvapil in 25th. Joe Gibbs Racingʼs Matt Kenseth — also sponsored by Wiley X and winner of the 2012 Daytona 500 — led the race for 86 laps before engine trouble forced him out. Other positive Wiley X news from the oval in Daytona Beach, Florida included Ron Hornadyʼs 3rd Place finish in the NASCAR Camping World Truck Series Race, and a down-to-the-wire 2nd Place finish in the UNOH Battle at the Beach NASCAR K&N Pro Series race by Gray Gaulding, a 14-year-old racing...

L’Amy America introduces Bally of Switzerland’s first luxury eyewear collection to North America at Vision Expo East, March 15th through 17th, 2013, with a rich offering of both sunglasses and ophthalmic frames, for men and women. Targeting the Asian luxury market, the new collections will offer a perfect and comfortable universal fit. The new range captures the aesthetic of Bally’s accessory and ready-to-wear collections whilst reinterpreting the Swiss brand’s iconic elements: the red and white Trainspotting stripe, the Mountain Goat motif, the Bally Crest and the Block-B are all included as the eyewear collection’s signature details. With shapes incorporating Luxury to Office and Sport & Casual designs, the new sunglass and optical models ensure that every occasion is represented in-line with Bally’s principles of timeless elegance and innovative design. The men’s collection centerpiece is a classic aviator model featuring a bridge nosepiece and temples lined in leather. Bally’s Block-B is crafted from metal mounted inside the temples placed at the end tip. Using titanium or leather frames, a variety of shapes ensures a mix of modern and vintage appeal, from contemporary...

Costa’s Rx division today announced a major technological breakthrough in its program with the launch of its new exclusive C-SCAPE™ progressive sun lens design. Specifically engineered to accommodate the distance vision needs of water sports and outdoors enthusiasts, Costa’s new C-SCAPE technology widens the field of view from left to right and enhances peripheral vision to create the clearest Rx sun lens available. Building on Costa’s patented 580™ lens technology, which eliminates reflected glare and haze while enhancing color, contrast and definition, the C-SCAPE progressive lens design development is part of Costa’s growing Rx program, which includes an expanded state-of-the-art in-house optical lab. In addition to increasing distance vision, Costa’s C-SCAPE progressive lens design maintains excellent image recognition across the entire lens. There’s no “swimming,” allowing wearers to quickly adapt to their new Rx sunglasses. Costa utilizes Waypoint™ digital processing technology specifically designed to eliminate the blurry edges that can bother active wearers of wrap sunglasses. The process is computer guided for incredible accuracy, and also incorporates...

Seraphin reinvents the sunglass by creating pieces abundant with personality and sophistication through vintage inspired designs and unparalled artistry, further emphasized by the unveiling of the Romantic Heroine Collection. These elegant and intriguing sun styles bring together timeless shapes of the past with revitalizing and striking color combinations to evoke a renewed sense of feminine power and beauty. JULIET SUN: Known for its flirtatious tendencies and valiant personality, Seraphin’s Juliet Sun evokes a romantic aura. Debuting with a bold color palette of Jungle, Havana purple, and Havana coral, the Juliet’s enticing curves are certain to appeal to any fashion heroine. RAVOUX SUN: Motivated by fashions of mid-century America, Seraphin’s Ravoux Sun exhibits an inventive twist to the traditional P3 silhouette. The smooth, organic shape reflects traditional style and unique character with the union of neutral earth tones and a lustrous, feminine curvature. Chrome accents flank the prominent brow as this unique style demands attention. QUINN SUN: Luxury is all in the details, as beautifully demonstrated with the unveiling of Seraphin’s brand new Quinn Sun. Evocative of...

Eastern States Eyewear is proud to announce that they will begin the exclusive American distribution for L’Wren Scott. Per an agreement with German based manufacturer Menrad, the collection will premiere at this year’s Vision Expo East at Galleria booth G525.  A full range of sunglasses and optical styles will be offered and will be sold exclusively to select customers. “This will be our company’s 75th Anniversary,” explained ESE President Paul Shyer.  “It is an honor to celebrate such a cherished date in our company’s history with the distribution of such an esteemed brand in L’Wren Scott.  It is also with equal pleasure that we have the opportunity to work with our close friends at Menrad on a second brand that fits in with our company model so naturally.” 16 sunglasses and 20 optical models grace the initial release.  The sunglasses are classic with  a contemporary twist featuring oversized butterfly shapes, subtle cat eyes, bold squares to dress and flatter a woman’s face, in the same way L’Wren Scott designs adorn every female body and personality.  With acetates specific to L’Wren Scott, the frames reflect her signature experimentation with texture...

Safilo Group, worldwide leader in the premium eyewear sector, and Banana Republic, the global accessible luxury brand that delivers modern, covetable workplace style, announce the renewal of the licensing agreement through January, 31, 2019 for the design, manufacturing and distribution of optical frames and sunglass collections. The multi-year agreement strengthens a partnership with Banana Republic, originally forged in 2007, and gives further engine to the development and distribution of one of the most representative brands of elevated design at approachable prices. About Safilo Group The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, BOSS, BOSS Orange, Bottega Veneta, Céline, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs,...