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ClearVision Unveils its Latest Designs and Innovations at Vision Expo West 2015

ClearVision Unveils its Latest Designs and Innovations at Vision Expo West 2015

ClearVision Optical unveils its latest on trend designs and eyewear innovations at Vision Expo West, booth 16097. Following is a sneak peek: IZOD: This year, we’ve introduced new materials into the IZOD collection, such as carbon fiber and ULTEM™ resin, to enhance the collection’s sporty appeal. The latest release of two models, designed with TR-90 fronts and temples, offers flexibility, durability, and comfort in thin, lightweight frames that are classically sporty with a bit more color. The two models, IZ 2008 and IZ 2009, are each available in one size and four colors.                   Marc Ecko Cut & Sew: The contemporary menswear brand introduces 4 new styles to its eyewear collection. Its signature juxtaposition of retro and modern design is evident through classic shapes enhanced with an edgy spin on the temples. Knurling textures, interesting contoured temples and carbon fiber inspired accents are featured.                    Jessica McClintock Eyewear adds 3 new releases, featuring more youthful, acetate styles for this romantically inspired collection, including a new Petite Fit model. Designed with the contemporary woman in mind, these...
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Famous Faces Featured in Fall/Winter Ad Campaigns

Famous Faces Featured in Fall/Winter Ad Campaigns

    Below are images of some of the famous faces of fall donning stylish eyewear from Safilo’s licensed brand portfolio in the new Fall/Winter 2015-2016 advertising campaigns.  These are three of the hottest models who are now celebrities in their own right thanks to their impact on social media. These top fashion models are being featured in fall fashion advertising and point of sale campaigns — calling even more attention to the important eyewear category.  
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How Dr. Josiah Young Became an Instant Sensation

How Dr. Josiah Young Became an Instant Sensation

By Nancy Rausman, Managing Editor, EyeCarePro Dr. Josiah Young of Opticare Vision Centers in the greater Cincinnati area was only doing his job when he discovered that 10-month old Piper Sinclair had hyperopia and fit her with corrective eyewear. Piper had been failing to reach milestones such as crawling and her pediatrician referred her for a comprehensive eye exam. What happened next, however, was truly sensational. Piper’s mother, Jessica filmed a moving video of the moment Piper put on her glasses and saw her parents for the first time. She posted the video to her Facebook page and included the caption, “I just wanted to say thank you to Dr. Josiah Young and the Opticare team for this reaction. So happy for my daughter and this amazing practice. Thank you!” Since then the video has gone viral with over 34 MILLION hits (and counting) as well as features on the local and national news, including a segment on CNN. According to the AOA, in less than 36 hours following the CNN segment, the story was circulated by more than 400 media outlets with about 100 nationwide featuring InfantSEE mentions. So moved by the incredible and instant reaction shown...
Waveborn Sunglasses Signs Dallas Cowboys Hall of Fame QB Troy Aikman

Waveborn Sunglasses Signs Dallas Cowboys Hall of Fame QB Troy Aikman

Waveborn Sunglasses is pleased to announce the addition of Hall of Fame QB, Troy Aikman, as the company’s official spokesperson. Waveborn changes how people see the world by selling high-quality Italian sunglasses and funding life changing cataract surgeries around the globe. As part of the 4-year partnership, Aikman will serve as a brand ambassador. He will continue to wear Waveborn Sunglasses and earn a small percentage of vesting equity in the company. Aikman will be featured in sales and marketing campaigns to assist the brand in increasing distribution through new channels. “I am really excited to team up with Waveborn and support their global mission. I absolutely love their handcrafted Italian frames and polarized Carl Zeiss lenses,” said Aikman. “I believe in the brand. Together we can create an even bigger impact on the global eye care community to fund more life changing cataract surgeries through our non-profit partner, SEE International.” “Signing Troy Aikman represents a truly special moment for the brand, as Waveborn reaches to new heights. Having Troy join the Waveborn team is a testament to Waveborn’s expansive growth. With the addition of Aikman,...
5 iPhone Video Tips to Promote Your Brand

5 iPhone Video Tips to Promote Your Brand

  ONE PLACE. SO MANY SOLUTIONS. Annual meetings, conferences, trade shows, company websites, marketing campaigns … these are but a few places where you want to display and share professional, high-grade videos produced by experts, like our team at Metro Studios. But when it comes to everyday events, informal interviews, and impromptu occasions, you probably have neither the time nor the budget nor the need for video magic. Perhaps you want to capture a moment in time and post it on your site or YouTube channel. Whip out your iPhone. You’ve taken pictures and video with your phone before and you know the quality is excellent. So why not use the phone to promote your business or brand? Imagine the possibilities. You can interview a client for a testimonial, videotape employees at an event, record an update about a product, shoot footage for a vlog, or film casual introductions from your sales team and post them on your website. If it’s a small-scale project, consider doing the video yourself.   Here are 5 tips to get the most out of your iPhone video: Use a tripod. Yes, your phone comes with stabilization features, but nothing beats a tripod for clean shooting. Avoid...
Jimmy Choo Celebrates “Cindy” Sunglasses For Spring/Summer 2015   With A Dedicated Video

Jimmy Choo Celebrates “Cindy” Sunglasses For Spring/Summer 2015 With A Dedicated Video

In conjunction with the launch of the new Cindy sunglasses for Summer 2015, Jimmy Choo unveils a short film directed by STEVEN KLEIN. Shot in the Mojave Desert, the video captures the essence of Jimmy Choo’s sophisticated glamour whilst exuding a mysterious and seductive air of suspension. A futuristic and industrial backdrop creates modernist lines of graphic symmetry and a sense of moody anticipation. A sports car shot at an angle that puts the onlooker in the driver’s seat imbues the scene with an air of steely strength creating a charged atmosphere. Styling is sleek and polished with modern tailoring creating strong silhouettes with a monochrome palette that allows the accessories to take center stage. The face of the campaign, ONDRIA HARDIN, expresses effortless style in the new CINDY sunglasses. Cindy sunglasses feature a butterfly silhouette and take inspiration from the woven details of Jimmy Choo’s iconic sandals. Shaded lenses create a sensual allure. Colors: honey with brown gold, purple/ruthenium, aqua with azure flash lenses, coral gold, dove grey, grey/ruthenium, emphasized by shaded or mirrored lenses. CINDY sunglasses are available at Jimmy Choo boutiques, high-end...
Filed in: Eyewear, Social Media
Five Good Reasons Why You Must Be Advertising On Facebook

Five Good Reasons Why You Must Be Advertising On Facebook

Here are five good reasons why you must be advertising on Facebook. 1 –1$ A Day Still Gets Results The minimum spend on Facebook advertising is only $1 a day. With this small budget, you can reach thousands of people that meet your specific criteria. With AdWords, you would be lucky to get two clicks a day. You also have multiple bid types available. Cost per Thousand (CPM) Cost per click (CPC) Optimized cost per Thousand (oCPM) oCPM is when Facebook shows your ad to people that FB believe are most likely to take action. Cost per action (CPA) Choose the right option that best fits your needs. 2 – The Targeting Options For Facebook Ads Are Impressive Unlike AdWords, Facebook ads are targeted to the users’ demographic and interests, not what they’re searching for. Because of this, the refinement available to you, when you set up the audience targeting for your ads, is impressive. With so many targeting options and combinations available, you can ensure that your budget is only spent on the most relevant audience. 3 – Facebook Has A Massive Audience, Including Your Customers Facebook claims to have 1.28 billion active users with over 800 million users active daily. You can...
When to Use a Social Media Agency

When to Use a Social Media Agency

When your car goes on the fritz, where do you go? Take it to your trusted auto mechanic. If you have appendicitis, whom should you see? You should see your doctor, STAT. When your pipes burst, whom do you call? Call a plumber ASAP. If you need to fly somewhere, who is in charge? Trust the trained pilot. What do those four occupations have in common? They’re all specialists, trained in one area to be the best at what they do. Their unique set of skills and knowledge means you can rely on them to perform the job you need. They’ve seen it all; your request is nothing new. They do the task right the first time, saving you time and money. As wise old Plato said, “Each man is capable of doing one thing well. If he attempts several, he will fail to achieve distinction in any.” Just as you wouldn’t want a professional ballet dancer to build your house, why would you trust the marketing and social media needs of your business to an untrained amateur? Let’s back up a minute. If you have someone on your staff that is an experienced writer, SEO pro, and social media expert, by all means, tap him or her to help promote your business and brand. But chances are slim—no matter what size...
Training Your Staff to Post Responsibly on Social Media

Training Your Staff to Post Responsibly on Social Media

As I detailed in the last two digital tips, involving your staff in social media can transform and accelerate your Practice’s exposure by leaps and bounds. But you want to make sure that this exposure is positive and is in line with your marketing goals. Research from Gallup reveals, 50% of employees are already sharing on social media about their work, but a third of them are doing so without any guidance from their employer. If your staff is going to be representing your Practice, you want to make sure you have set out clear goals, rules and guidelines. Here are some basic steps in training your staff to post responsibly. Step one: The Basics The first step is to make sure employees know how to use the social media platforms you are employing including the privacy settings, terms of use and culture (hashtags, type of content, tagging, Twitter abbreviations etc.). It is also worthwhile to create standard profile content for employees to use for their accounts that describes your Practice effectively and consistently with your marketing message, and includes links to your website and social pages. Step two: Defined Goals In order for your staff to be ambassadors for your Practice...
Get Your Staff’s Social Media Gears Turning [Part 2]

Get Your Staff’s Social Media Gears Turning [Part 2]

Looking for ideas to get your staff involved in social media? Our social media expert Sabina has plenty of ideas which she shares with our ODLingo clients each month. Here is an example of a couple of her suggestions from this past January: 1: Get A New Year’s Resolution! Everyone has something to aspire to in the new year, whether it is spending more time with family, eating healthier, exercising, or finishing school. Throughout the month of January, take a picture of each staff member working on his or her resolution and add a sentence about what the goals are. Encourage fans to share their New Year Resolutions as well. Example: Our ophthalmic technician’s New Year’s Resolution is to lead a healthier lifestyle. With a family history of diabetes, she doesn’t want to be the next one going down that road. Check out a few of her recipes for eating healthy and staying fit. What is your New Year Resolution? 2: January 28th Is Fun At Work Day! Work is not always fun but there are moments in the day when fun happens. When that time of day comes, take a picture and post it with a sentence or two about the fun that is happening in the picture. Add some hashtags like, #FunAtWorkDay. Social...
5 Reasons You Want Your Staff Involved in Social Media [Part 1]

5 Reasons You Want Your Staff Involved in Social Media [Part 1]

Many business owners are apprehensive to say the least about letting staff members represent their business on social media. And based on a number of “staff gone wild” horror stories out there, this fear could be justified…unless you take the proper steps to train your staff to post responsibly. Those that refrain from allowing their staff to take an active role in social media outlets, such as Facebook, Linkedin, Twitter, Pinterest, etc., are actually minimizing the impact social media can have on getting their practice name out, engaging patients and creating buzz in their local community. Alternatively, involving your staff in social media marketing can exponentially increase the effectiveness of your outreach. Before we go into some steps on how to engage your employees in social media, here are some reasons you want your staff to contribute to social media in the first place: 1) Your employees can be some of your greatest brand ambassadors. Hopefully more for better than for worse, your staff represents your brand and each one has a lot of expertise and ideas to share. With the right guidance, you can engage your staff to promote a vibrant and valuable image of your Practice...
7 Cost-Effective Online Marketing Strategies For Your Eyecare Business In 2015

7 Cost-Effective Online Marketing Strategies For Your Eyecare Business In 2015

Last month, Best Image Optical’s founder and CEO, Mark Dolabany, presented an American Board of Opticianry (ABO) certified course at the Opticians Association of Massachusetts (OAM). In an ongoing effort to help the independent eyecare professional build their brick-and-mortar business and compete with online optical retailers, we have outlined his course today to help you start thinking about the marketing strategy of your business in 2015. “While traveling on the road and visiting my customers, I find that our conversations turn to the internet and what can be done for a brick-and-mortar business to increase their exposure on the internet. I try to share my knowledge and experience with the independent, and relay to them the steps that my own independent business has taken.” – Mark Dolabany The following strategies were put together to help independent market their business cost-effectively. Here we briefly touch upon strategies that will help you increase your exposure on the internet and grow your business if you are committed to taking these steps. Before we proceed, there are two terms we’d like you to get familiar with: Keywords and SEO (Search Engine Optimization). A...
Facebook Kills Organic Reach – What does this mean for your Practice Marketing?

Facebook Kills Organic Reach – What does this mean for your Practice Marketing?

After months of gradually reducing organic reach for “overly promotional posts,” come the New Year, Facebook will finally be ending organic social marketing for good. According to a Facebook study, there is now far more content being made than there is time to absorb it. On average, there are 1,500 stories that could appear in a person’s News Feed each time he logs onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on. As a result, competition for any story to gain exposure in people’s News Feeds (the place on Facebook where people view content from their family, friends and business Pages) is growing. Facebook has determined users don’t want to see promotional content and as a result, less of it will be appearing within the News Feed. Facebook defines any of the following as being promotional: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse the exact same content from ads Facebook recommends that page owners continue using the most effective strategy to reach their targeted audience...
How Much Is A Video Worth?

How Much Is A Video Worth?

Everyone knows about YouTube. But have you ever considered whether it’s right for your business? YouTube is great for product demonstrations and how-to videos, but what if you sell something like wrestling mats? What type of video would be best? For our client, Roll Out Mat, we focused on teaching wrestling moves, something of interest to all their customers. Each week during wrestling season, we rolled out a new engaging video like this one. How did teaching about the sport help sell wrestling mats? Well, before we began our video campaign, Roll Out Mat didn’t appear until the second page of search results. As we released new videos, we watched as Roll Out Mat moved to one of the top search spots on page one. Not only did Metro Studios make it easier for customers to find Roll Out Mat, our strategy resulted in $50,000 of additional website revenue. We didn’t use YouTube for a hard sell. Rather, we provided compelling content we knew their clients would appreciate and watch. What type of video would your customers like to view? How can you use your business and brand to create content that helps your customers? I believe in the power of YouTube. Here are 17 reasons I think you...
Filed in: Marketing, Social Media
FaceBoo is Back! ClearVision Begins its Annual Halloween Photo Contest on  Facebook

FaceBoo is Back! ClearVision Begins its Annual Halloween Photo Contest on Facebook

Eyewear industry leader ClearVision Optical begins its annual FaceBoo photo contest on its Facebook page, facebook.com/clearvisionoptical. Since 2010, ClearVision has hosted the annual FaceBoo Halloween contest to engage its customers on social media in a fun, spirited way. This social media contest, held exclusively on ClearVision’s Facebook page, offers customers an interactive activity to engage in friendly competition, as well as the opportunity to win prizes. FaceBoo officially begins on Friday, October 24 and runs through Thursday, November 6, 2014. Customers are encouraged to post photos of their staff dressed in Halloween costumes, or of their decorated offices, on ClearVision’s Facebook page, facebook.com/clearvisionoptical. Submissions are also accepted via email to facebook@cvoptical.com. The top 10 photos that receive the most “likes” by will be entered into a random drawing for gift cards in the following amounts: $200 for 1st place; $150 for 2nd place; $100 for 3rd place. Customers can share more than one photo. ClearVision’s FaceBoo contest is one of its many social media initiatives designed to encourage the optical community to engage and share. To learn more...
Filed in: Eyewear, Social Media
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