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Jimmy Choo Celebrates “Cindy” Sunglasses For Spring/Summer 2015   With A Dedicated Video

Jimmy Choo Celebrates “Cindy” Sunglasses For Spring/Summer 2015 With A Dedicated Video

In conjunction with the launch of the new Cindy sunglasses for Summer 2015, Jimmy Choo unveils a short film directed by STEVEN KLEIN. Shot in the Mojave Desert, the video captures the essence of Jimmy Choo’s sophisticated glamour whilst exuding a mysterious and seductive air of suspension. A futuristic and industrial backdrop creates modernist lines of graphic symmetry and a sense of moody anticipation. A sports car shot at an angle that puts the onlooker in the driver’s seat imbues the scene with an air of steely strength creating a charged atmosphere. Styling is sleek and polished with modern tailoring creating strong silhouettes with a monochrome palette that allows the accessories to take center stage. The face of the campaign, ONDRIA HARDIN, expresses effortless style in the new CINDY sunglasses. Cindy sunglasses feature a butterfly silhouette and take inspiration from the woven details of Jimmy Choo’s iconic sandals. Shaded lenses create a sensual allure. Colors: honey with brown gold, purple/ruthenium, aqua with azure flash lenses, coral gold, dove grey, grey/ruthenium, emphasized by shaded or mirrored lenses. CINDY sunglasses are available at Jimmy Choo boutiques, high-end...
Filed in: Eyewear, Social Media
Five Good Reasons Why You Must Be Advertising On Facebook

Five Good Reasons Why You Must Be Advertising On Facebook

Here are five good reasons why you must be advertising on Facebook. 1 –1$ A Day Still Gets Results The minimum spend on Facebook advertising is only $1 a day. With this small budget, you can reach thousands of people that meet your specific criteria. With AdWords, you would be lucky to get two clicks a day. You also have multiple bid types available. Cost per Thousand (CPM) Cost per click (CPC) Optimized cost per Thousand (oCPM) oCPM is when Facebook shows your ad to people that FB believe are most likely to take action. Cost per action (CPA) Choose the right option that best fits your needs. 2 – The Targeting Options For Facebook Ads Are Impressive Unlike AdWords, Facebook ads are targeted to the users’ demographic and interests, not what they’re searching for. Because of this, the refinement available to you, when you set up the audience targeting for your ads, is impressive. With so many targeting options and combinations available, you can ensure that your budget is only spent on the most relevant audience. 3 – Facebook Has A Massive Audience, Including Your Customers Facebook claims to have 1.28 billion active users with over 800 million users active daily. You can...
When to Use a Social Media Agency

When to Use a Social Media Agency

When your car goes on the fritz, where do you go? Take it to your trusted auto mechanic. If you have appendicitis, whom should you see? You should see your doctor, STAT. When your pipes burst, whom do you call? Call a plumber ASAP. If you need to fly somewhere, who is in charge? Trust the trained pilot. What do those four occupations have in common? They’re all specialists, trained in one area to be the best at what they do. Their unique set of skills and knowledge means you can rely on them to perform the job you need. They’ve seen it all; your request is nothing new. They do the task right the first time, saving you time and money. As wise old Plato said, “Each man is capable of doing one thing well. If he attempts several, he will fail to achieve distinction in any.” Just as you wouldn’t want a professional ballet dancer to build your house, why would you trust the marketing and social media needs of your business to an untrained amateur? Let’s back up a minute. If you have someone on your staff that is an experienced writer, SEO pro, and social media expert, by all means, tap him or her to help promote your business and brand. But chances are slim—no matter what size...
Training Your Staff to Post Responsibly on Social Media

Training Your Staff to Post Responsibly on Social Media

As I detailed in the last two digital tips, involving your staff in social media can transform and accelerate your Practice’s exposure by leaps and bounds. But you want to make sure that this exposure is positive and is in line with your marketing goals. Research from Gallup reveals, 50% of employees are already sharing on social media about their work, but a third of them are doing so without any guidance from their employer. If your staff is going to be representing your Practice, you want to make sure you have set out clear goals, rules and guidelines. Here are some basic steps in training your staff to post responsibly. Step one: The Basics The first step is to make sure employees know how to use the social media platforms you are employing including the privacy settings, terms of use and culture (hashtags, type of content, tagging, Twitter abbreviations etc.). It is also worthwhile to create standard profile content for employees to use for their accounts that describes your Practice effectively and consistently with your marketing message, and includes links to your website and social pages. Step two: Defined Goals In order for your staff to be ambassadors for your Practice...
Get Your Staff’s Social Media Gears Turning [Part 2]

Get Your Staff’s Social Media Gears Turning [Part 2]

Looking for ideas to get your staff involved in social media? Our social media expert Sabina has plenty of ideas which she shares with our ODLingo clients each month. Here is an example of a couple of her suggestions from this past January: 1: Get A New Year’s Resolution! Everyone has something to aspire to in the new year, whether it is spending more time with family, eating healthier, exercising, or finishing school. Throughout the month of January, take a picture of each staff member working on his or her resolution and add a sentence about what the goals are. Encourage fans to share their New Year Resolutions as well. Example: Our ophthalmic technician’s New Year’s Resolution is to lead a healthier lifestyle. With a family history of diabetes, she doesn’t want to be the next one going down that road. Check out a few of her recipes for eating healthy and staying fit. What is your New Year Resolution? 2: January 28th Is Fun At Work Day! Work is not always fun but there are moments in the day when fun happens. When that time of day comes, take a picture and post it with a sentence or two about the fun that is happening in the picture. Add some hashtags like, #FunAtWorkDay. Social...
5 Reasons You Want Your Staff Involved in Social Media [Part 1]

5 Reasons You Want Your Staff Involved in Social Media [Part 1]

Many business owners are apprehensive to say the least about letting staff members represent their business on social media. And based on a number of “staff gone wild” horror stories out there, this fear could be justified…unless you take the proper steps to train your staff to post responsibly. Those that refrain from allowing their staff to take an active role in social media outlets, such as Facebook, Linkedin, Twitter, Pinterest, etc., are actually minimizing the impact social media can have on getting their practice name out, engaging patients and creating buzz in their local community. Alternatively, involving your staff in social media marketing can exponentially increase the effectiveness of your outreach. Before we go into some steps on how to engage your employees in social media, here are some reasons you want your staff to contribute to social media in the first place: 1) Your employees can be some of your greatest brand ambassadors. Hopefully more for better than for worse, your staff represents your brand and each one has a lot of expertise and ideas to share. With the right guidance, you can engage your staff to promote a vibrant and valuable image of your Practice...
7 Cost-Effective Online Marketing Strategies For Your Eyecare Business In 2015

7 Cost-Effective Online Marketing Strategies For Your Eyecare Business In 2015

Last month, Best Image Optical’s founder and CEO, Mark Dolabany, presented an American Board of Opticianry (ABO) certified course at the Opticians Association of Massachusetts (OAM). In an ongoing effort to help the independent eyecare professional build their brick-and-mortar business and compete with online optical retailers, we have outlined his course today to help you start thinking about the marketing strategy of your business in 2015. “While traveling on the road and visiting my customers, I find that our conversations turn to the internet and what can be done for a brick-and-mortar business to increase their exposure on the internet. I try to share my knowledge and experience with the independent, and relay to them the steps that my own independent business has taken.” – Mark Dolabany The following strategies were put together to help independent market their business cost-effectively. Here we briefly touch upon strategies that will help you increase your exposure on the internet and grow your business if you are committed to taking these steps. Before we proceed, there are two terms we’d like you to get familiar with: Keywords and SEO (Search Engine Optimization). A...
Facebook Kills Organic Reach – What does this mean for your Practice Marketing?

Facebook Kills Organic Reach – What does this mean for your Practice Marketing?

After months of gradually reducing organic reach for “overly promotional posts,” come the New Year, Facebook will finally be ending organic social marketing for good. According to a Facebook study, there is now far more content being made than there is time to absorb it. On average, there are 1,500 stories that could appear in a person’s News Feed each time he logs onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on. As a result, competition for any story to gain exposure in people’s News Feeds (the place on Facebook where people view content from their family, friends and business Pages) is growing. Facebook has determined users don’t want to see promotional content and as a result, less of it will be appearing within the News Feed. Facebook defines any of the following as being promotional: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse the exact same content from ads Facebook recommends that page owners continue using the most effective strategy to reach their targeted audience...
How Much Is A Video Worth?

How Much Is A Video Worth?

Everyone knows about YouTube. But have you ever considered whether it’s right for your business? YouTube is great for product demonstrations and how-to videos, but what if you sell something like wrestling mats? What type of video would be best? For our client, Roll Out Mat, we focused on teaching wrestling moves, something of interest to all their customers. Each week during wrestling season, we rolled out a new engaging video like this one. How did teaching about the sport help sell wrestling mats? Well, before we began our video campaign, Roll Out Mat didn’t appear until the second page of search results. As we released new videos, we watched as Roll Out Mat moved to one of the top search spots on page one. Not only did Metro Studios make it easier for customers to find Roll Out Mat, our strategy resulted in $50,000 of additional website revenue. We didn’t use YouTube for a hard sell. Rather, we provided compelling content we knew their clients would appreciate and watch. What type of video would your customers like to view? How can you use your business and brand to create content that helps your customers? I believe in the power of YouTube. Here are 17 reasons I think you...
Filed in: Marketing, Social Media
FaceBoo is Back! ClearVision Begins its Annual Halloween Photo Contest on  Facebook

FaceBoo is Back! ClearVision Begins its Annual Halloween Photo Contest on Facebook

Eyewear industry leader ClearVision Optical begins its annual FaceBoo photo contest on its Facebook page, facebook.com/clearvisionoptical. Since 2010, ClearVision has hosted the annual FaceBoo Halloween contest to engage its customers on social media in a fun, spirited way. This social media contest, held exclusively on ClearVision’s Facebook page, offers customers an interactive activity to engage in friendly competition, as well as the opportunity to win prizes. FaceBoo officially begins on Friday, October 24 and runs through Thursday, November 6, 2014. Customers are encouraged to post photos of their staff dressed in Halloween costumes, or of their decorated offices, on ClearVision’s Facebook page, facebook.com/clearvisionoptical. Submissions are also accepted via email to facebook@cvoptical.com. The top 10 photos that receive the most “likes” by will be entered into a random drawing for gift cards in the following amounts: $200 for 1st place; $150 for 2nd place; $100 for 3rd place. Customers can share more than one photo. ClearVision’s FaceBoo contest is one of its many social media initiatives designed to encourage the optical community to engage and share. To learn more...
Filed in: Eyewear, Social Media
Safilo Bloggers Day Safilo Social Eyes Studio

Safilo Bloggers Day Safilo Social Eyes Studio

During Paris Fashion week, on September 23rd and 24th, Safilo has been pleased to host its latest Bloggers Day at its Parisian showroom. Around the French fashionista DJ Cecile Togni, Safilo has gathered a community of international bloggers, models, actors and influencers called to interpret the shades of its prestigious brands portfolio and to enjoy a friendly moment colored up by the healthy detox juices of Charlotte Rouah. The newest models among Safilo’s latest sunglasses, available in a wide range of silhouettes, shades and color combinations, were interpreted by the participants in front of Adeline Mai’s camera. The rising fashion photographer immediately succeeded in capturing the mood of every personality, enhancing the shades and highlighting their unique feature. The photos have been framed by playful geometric creativities recalling the Parisian atmosphere. Starting from September 23rd, the official photos have started to be posted on the blogs and social networks of the various personalities who took part to the project called #Safilosocialeyes studio. For more information visit www.safilo.com
Filed in: Eyewear, Social Media
Create A Blog For Your Eye Care Business

Create A Blog For Your Eye Care Business

At this stage, it’s fair to say that a web presence is critical to the success of your business. As you know, for the last 10 years or so we’ve seen a surge in both the number and popularity of social media sites, such as Facebook, Twitter, Instagram, and LinkedIn, making it much simpler to publish content online. Whether you are running a small business or corporation, the numbers make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your business is not around to answer, a competitor will be. The first action you should take is to look at what are you’re trying to promote. What are your assets? Who are your target customers? Guide to Using Social Media for Marketing Using social media for marketing can enable a small business to further their reach to more customers. Your customers are interacting with brands through social media; therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business. What...
Three Easy and Effective Facebook Campaign Ideas

Three Easy and Effective Facebook Campaign Ideas

If you are feeling Facebook phobic, you aren’t alone. Social media can be overwhelming when you don’t have a well-thought-out plan of action, especially if you aren’t a frequent user. However, with a little bit of know-how and strategy, your Facebook page can be manageable and an effective part of your overall web marketing. First, you need to define realistic goals. While it is not very realistic to think that you will generate an influx of new patients and exam appointments from a Facebook post, you can set a goal of getting more fans, increasing your exposure or establishing expertise and loyalty from patients. Facebook is an effective retention tool which allows you to maintain a relationship with your patients, keeping your practice top of mind when they do decide it’s time for a visit. Next, plan a campaign. Choose your goal, stay focused and plan ahead. In addition to weekly posts on a variety of topics, a targeted campaign will enhance engagement and potentially bring more people to your page. Here are three different types of Facebook campaigns and how they can impact your social media success. 1) The “Like” Campaign: To increase fan base, reach...
ClearVision Celebrates PuriTi Eyewear By Hosting its First-Ever Twitter Launch Party!

ClearVision Celebrates PuriTi Eyewear By Hosting its First-Ever Twitter Launch Party!

ClearVision Optical celebrates the launch of its premium men’s titanium eyewear collection, PuriTi, by hosting its first-ever Twitter party! The online celebration introduces the high-quality 100% titanium brand to eye care professionals through informative, interactive social engagement. Without having to leave the dispensary, ECPS’s will learn about the features and benefits of the titanium collection and discuss design details and brand positioning directly with ClearVision’s Senior Product Brand Manager and PuriTi designer, Cathy Kaye. Virtual party goers will also: Receive tips on how to sell and maximize the PuriTi experience in the dispensary See firsthand in-store merchandising items Enjoy an exclusive shop-worthy special available only on February 26 Win great prizes by answering titanium-esque triva questions on Twitter Hear from and chat live with ClearVision’s special guest and social media guru, Dr. Alan Glazier OD; recognized as one of the most influential optometrist in the country* PuriTi eyewear showcases timeless design and first-class materials in a competitively priced, private label collection. The premium handcrafted brand provides both fashionable and...
Filed in: Eyewear, Social Media
Clearvision Will Leave You Guessing!

Clearvision Will Leave You Guessing!

ClearVision Optical has designed a fresh look for its Facebook cover image for the month of May. The new image reflects ClearVision’s adoption of technology and reinforces the company’s commitment to helping customers navigate the expanding “maze” of social media. ClearVision’s creative use of Facebook’s prominent new cover photo feature supports its continued focus on social and emerging media.  The spring cover image is a QR code cleverly incorporated into the main Facebook visual.  When scanned, the QR code leads to an opportunity to receive a free ClearVision USB port if participants guess the correct frame the mouse is wearing! The inventive guessing game provides ClearVision with a remarkable opportunity to optimize its company Facebook presence in a fun way, while engaging users and encouraging new “likes” to the ClearVision Facebook page.  To play, Facebook fans can simply scan the QR code on the ClearVision Facebook page and get started.  The QR code links to a form that has a “guessing game” to enter to win the USB port.  Guess which frame the mouse is wearing, complete the form, and submit to win! All entries will be placed into a raffle, and 10...
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