Archive : Social Media

RSS feed
Create A Blog For Your Eye Care Business

Create A Blog For Your Eye Care Business

At this stage, it’s fair to say that a web presence is critical to the success of your business. As you know, for the last 10 years or so we’ve seen a surge in both the number and popularity of social media sites, such as Facebook, Twitter, Instagram, and LinkedIn, making it much simpler to publish content online. Whether you are running a small business or corporation, the numbers make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your business is not around to answer, a competitor will be. The first action you should take is to look at what are you’re trying to promote. What are your assets? Who are your target customers? Guide to Using Social Media for Marketing Using social media for marketing can enable a small business to further their reach to more customers. Your customers are interacting with brands through social media; therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business. What...
Three Easy and Effective Facebook Campaign Ideas

Three Easy and Effective Facebook Campaign Ideas

If you are feeling Facebook phobic, you aren’t alone. Social media can be overwhelming when you don’t have a well-thought-out plan of action, especially if you aren’t a frequent user. However, with a little bit of know-how and strategy, your Facebook page can be manageable and an effective part of your overall web marketing. First, you need to define realistic goals. While it is not very realistic to think that you will generate an influx of new patients and exam appointments from a Facebook post, you can set a goal of getting more fans, increasing your exposure or establishing expertise and loyalty from patients. Facebook is an effective retention tool which allows you to maintain a relationship with your patients, keeping your practice top of mind when they do decide it’s time for a visit. Next, plan a campaign. Choose your goal, stay focused and plan ahead. In addition to weekly posts on a variety of topics, a targeted campaign will enhance engagement and potentially bring more people to your page. Here are three different types of Facebook campaigns and how they can impact your social media success. 1) The “Like” Campaign: To increase fan base, reach...
ClearVision Celebrates PuriTi Eyewear By Hosting its First-Ever Twitter Launch Party!

ClearVision Celebrates PuriTi Eyewear By Hosting its First-Ever Twitter Launch Party!

ClearVision Optical celebrates the launch of its premium men’s titanium eyewear collection, PuriTi, by hosting its first-ever Twitter party! The online celebration introduces the high-quality 100% titanium brand to eye care professionals through informative, interactive social engagement. Without having to leave the dispensary, ECPS’s will learn about the features and benefits of the titanium collection and discuss design details and brand positioning directly with ClearVision’s Senior Product Brand Manager and PuriTi designer, Cathy Kaye. Virtual party goers will also: Receive tips on how to sell and maximize the PuriTi experience in the dispensary See firsthand in-store merchandising items Enjoy an exclusive shop-worthy special available only on February 26 Win great prizes by answering titanium-esque triva questions on Twitter Hear from and chat live with ClearVision’s special guest and social media guru, Dr. Alan Glazier OD; recognized as one of the most influential optometrist in the country* PuriTi eyewear showcases timeless design and first-class materials in a competitively priced, private label collection. The premium handcrafted brand provides both fashionable and...
Filed in: Eyewear, Social Media
Clearvision Will Leave You Guessing!

Clearvision Will Leave You Guessing!

ClearVision Optical has designed a fresh look for its Facebook cover image for the month of May. The new image reflects ClearVision’s adoption of technology and reinforces the company’s commitment to helping customers navigate the expanding “maze” of social media. ClearVision’s creative use of Facebook’s prominent new cover photo feature supports its continued focus on social and emerging media.  The spring cover image is a QR code cleverly incorporated into the main Facebook visual.  When scanned, the QR code leads to an opportunity to receive a free ClearVision USB port if participants guess the correct frame the mouse is wearing! The inventive guessing game provides ClearVision with a remarkable opportunity to optimize its company Facebook presence in a fun way, while engaging users and encouraging new “likes” to the ClearVision Facebook page.  To play, Facebook fans can simply scan the QR code on the ClearVision Facebook page and get started.  The QR code links to a form that has a “guessing game” to enter to win the USB port.  Guess which frame the mouse is wearing, complete the form, and submit to win! All entries will be placed into a raffle, and 10...
Best Image Optical Joins Google +

Best Image Optical Joins Google +

Miami, FL., January, 2012 – After successfully launching two Tumblr sites (http://eyestyl.tumblr.com and (http://vintagevsretro.tumblr.com) a couple of months ago, Best Image Optical continues to expand its social media reach through Google +. Google + will serve to update Eye Care Professionals and consumers on the latest eyewear trends, topics, and company news/updates. Some information will mirror Best Image’s Facebook account, while other post topics will run exclusively on Google +. Marketing Manager, Carlos Zamora had this to say, “The platform in which people are reached is changing and we want to change with it. Adding Google + to our social media portfolio will allow Best Image Optical to better reach Eye Care Professionals and consumers alike. Though, Facebook continues to hold its grip on the ‘best reach’ category, I am confident Google + will also be a powerful tool for us. Expect some great insight of Best Image Optical on Google +”. Best Image’s Google + account went live to the public on January 30, 2012. Join Best Image Optical’s circle here: https://plus.google.com/111707992270665704513/posts About Best Image Optical: Best image Optical offers Fashionable,...
Filed in: Eyewear, Social Media
Every Tuesday is Tumblr Tuesday

Every Tuesday is Tumblr Tuesday

Miami, FL., November 17, 2011 – Every Tuesday is Tumblr Tuesday at Best Image Optical. The eyewear company, home of The Dolabany Collection, Mario Galbatti, and Plume Paris is strengthening its social media hold by joining Tumblr. Through Tumblr – a blog posting site – Best Image Optical will introduce two different Tumblr sites: 1.      (eye)style : http://eyestyle.tumblr.com 2.      Vintage vs. Retro: http://vintagevsretro.tumblr.com The (eye)style Tumblr page will be themed after how eyewear influences style. Topics to be blogged about are: ‘What do (eye)wear?’, ‘(eye)tips’, and ‘(eye)’m inspired’. The Vintage vs. Retro Tumblr page pays homage to true vintage frames and the influence its frames have on the entertainment world. Blog topics include: ‘Vintage Inspired’, ‘Retro on Film’, ‘Retro on TV’, and ‘Retro in Music’. Carlos Zamora, Marketing Manager for Best Image Optical has this to say: “We are always trying to find creative outlets to interact with the Eye Care Professional and consumer. By using Tumblr, we are able to be a lot more creative in how we display our eyewear than with other Social Media outlets to a worldwide audience....
Filed in: Eyewear, Social Media
ClearVision debuts new Facebook E-Coupons!

ClearVision debuts new Facebook E-Coupons!

Be the first to use ClearVision’s NEW e-coupons, available only through the CVO Facebook page. Providing valuable offers through this new innovative technology, ClearVision is using Facebook’s e-coupon app to offer ClearVision’s Facebook friends exclusive offers.   Utilizing innovative new software tied directly into Facebook, ClearVision’s electronic coupons provide special savings on an item or a group of items, a percentage off an entire order or a special gift with purchase. The coupons are part of brand specific promotional campaigns that are supported with weeklong Facebook posts supporting the brand and are appear for one week, once a month.  ClearVision launched its first Facebook e-coupon during BCBG week with an offer of a free BCBGMAXAZRIA perfume with an 8-piece purchase from the glamorous BCBG collection. For November, Facebook customers can receive a free IZOD umbrella with a qualifying IZOD purchase. Also available on the ClearVision Facebook page are: The Eyewearista, an optical Vlog that showcases the latest fashion trends & style news and translates them to the fashionable world of eyewear and sunwear; MensDay, an insider’s view of style and fashion...
Filed in: Eyewear, Social Media
Clearvision Optical Facebook Page Hits 1,500 Fans!

Clearvision Optical Facebook Page Hits 1,500 Fans!

Hauppauge, NY – October 2011 – ClearVision Optical, a leader in the eyewear industry with a portfolio of fashionable brands, has reached 1,500 fans on its official Facebook page – www.facebook.com/clearvisionoptical. “Social media plays an important role in our targeted marketing efforts,” says Sheila Haile, ClearVision’s Manager of Marketing & Creative Services. “Our goal is to maintain our status as an innovator in the optical industry, utilizing social media platforms like Facebook, Twitter and Youtube to connect and engage with our customers on a more personal level.” Through the ClearVision Facbeook page, customers can get insight into product releases, gain access to innovative e-coupons and flash sales, read business related articles such as the recent “How to use LinkedIn to grow your business” and learn fashion tips through “Men’s Day” every Wednesday and the upcoming Style Friday! Additionally, ClearVision currently has over 400 Twitter followers.  Its growing YouTube presence reaches viewers with its weekly Eyewearista, an optical fashion Vlog that showcases the latest trends & style news and translates them to the fashionable world of eyewear...
Filed in: Eyewear, Social Media
Vision West and C&E Vision Partner with Yelp to Host Webinar

Vision West and C&E Vision Partner with Yelp to Host Webinar

Oceanside, CA July 20, 2011 – Vision West, Inc. and C&E Vision Services, Inc., leading national buying groups dedicated to Inspiring Profitable Eye Care Practices™, have teamed with Yelp to host a webinar entitled “Yelp 101: Maximizing Yelp’s Business Tools to Attract New Patients” on Thursday, August 11, 2011 at 8:00 PM Eastern Time/5:00 PM Pacific Time.  The webinar is part of a series of webinars focusing on Social Media launched by Vision West and C & E earlier this year.  “Yelp is an invaluable resource that all ECP’s should be using to market their practices”, says Joseph Mallinger, O.D., Vision West’s President and CEO.  The webinar is complimentary to all Vision West and C & E members. The webinar will be recorded and made available for on demand streaming in the Social Media Centers on the respective Vision West and C & E Vision web sites, available exclusively to all our members. About Yelp Yelp (yelp.com) is a website that connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria...
Liberty Sport Launches Sports Eye Injury Prevention Blog

Liberty Sport Launches Sports Eye Injury Prevention Blog

FAIRFIELD, NJ – July 2011 – Liberty Sport is proud to get in the social media game this summer by announcing its new blog which can be found at www.sportseyeinjuryprevention.wordpress.com. Why now? “We continue to get emails from parents and coaches sharing stories, thanking Liberty Sport for their protective eyewear and how it saved their child’s eyes.  Or worse we get stories about children who actually received eye injuries and now have to wear protective sports eyewear.  Each email ends with the same question – why wasn’t I told and how can I share my story with others so they know?  We finally have the resources to start a consumer blog where Liberty Sport can provide information direct to parents, coaches, and medical professionals who are interested in both participating and creating awareness about the prevention of eye injuries in youth sports and/or they can share their stories, “ says Linda Laube, VP Marketing. Each year, the number of new eye injuries is startling, with an estimated 13,500 legally blinding injuries recurring each year! More than 600,000 eye injuries related to sports and recreation occur annually. For instance, basketball, one of youth...
Filed in: Eyewear, Social Media
C&E Vision to Host Marcolin Flash Sale On Its Facebook Page

C&E Vision to Host Marcolin Flash Sale On Its Facebook Page

San Clemente, CA. July 7, 2011- C&E Vision Services, Inc., a leading national buying group dedicated to Inspiring Profitable Eye Care Practices™, has teamed with Marcolin Eyewear to host a flash sale on its Facebook page this Friday, July 8, 2011.  For one day only, C&E members will have the exclusive ability to enjoy substantial savings on specified Marcolin collections along with dating that would not otherwise be available to them.  C&E plans to host additional flash sales in the coming months.  Vendors interested in participating should contact C&E Vision.  Brad Shapiro, C&E Principal stated that, “this is yet another reason why we are working hard to encourage our members to embrace social media.”  C&E will be co-sponsoring another social media webinar on July 20, 2011 entitled “State of Social Media in the Optometric Industry”, visit facebook.com/cevisionservices for more information.   About C&E Vison: C&E Vision located in San Clemente California, is the only Web Enhanced buying group of choice.   C&E exclusively provides its members the power of the Web Enhanced online services and the choice of multiple billing methods...
C&E Vision to Sponsor Social Media Webinar

C&E Vision to Sponsor Social Media Webinar

San Clemente, CA. June 2, 2011 C&E Vision Services, Inc., a leading national buying group dedicated to Inspiring Profitable Eye Care Practices™, will host a webinar entitled Learn to “Grow your Practice Using Social Media” on Wednesday June 8 at 8:00 PM Eastern Time at5:00 PM Pacific Time.  The webinar will be moderated by Philippe Cesson, President of Cesson 3.0, a leading social media and marketing firm and will include guest appearances by Dr. Justin Bazan, Park Slope Eye in Brooklyn, NY and representatives of Marcolin Eyewear.  The webinar is the first in a series of three webinars focusing on Social Media that are planned over the next few months.  The webinar is complimentary to all C&E members and to anyone who Likes C&E Vision on Facebook. The webinar will be recordered and made available for on demand streaming to all C&E Vision members through their Web Enhanced Member Portal. Background: C&E Vision located in San Clemente California, is the only Web Enhanced buying group of choice.   C&E exclusively provides its members the power of the Web Enhanced online services and the choice of multiple billing methods and incentive...
C&E Vision Creates Social Media Center for Members

C&E Vision Creates Social Media Center for Members

San Clemente, CA. June 1, 2011 C&E Vision Services, Inc., a leading national buying group dedicated to Inspiring Profitable Eye Care Practices™, has announced the introduction of its Social Media Center on the member’s only section of its web site.  The Social Media Center will initially include step by step guides for ECP’s to easily create, grow and be successful using their own Facebook, Twitter, YouTube and Blog sites for their practices and to take advantage of Social Check-In sites such as Foursquare, as well as a selection of videos that will enable ECP’s to become more familiar with social media generally.  C&E plans to gradually add content to and update the Social Media Center over time and expects that it will become a “go to” social media resources for ECP’s.  Additionally, the Forum section will provide members the opportunity to ask questions about using social media in their practice and to learn from the sharing of other members’ experiences.  The Forum will be moderated by CESSON 3.0, a leading social media and marketing firm to ensure members have access to professional expertise.  Brad Shapiro, C&E Principal stated that “it is imperative...
Social Media Library of Knowledge

Social Media Library of Knowledge

We are excited to announce the introduction of our Social Media Library of Knowledge.  You can access the Social Media Library through your MyC&E account at cevision.com. The initial content of the Library includes step by step guides for our members to easily create their own Facebook, Twitter and YouTube sites, as well as a selection of videos that will enable you to become more familiar with social media generally.  Our plan is to gradually add content to and update the Social Media Library over time and we anticipate that it will become a “go to” social media resource for ECP’s.  We believe that it is imperative for eye care professionals to embrace social media as it is the most cost effective way for building patient communication and retention as well as for practice marketing.  Yellow page ads just aren’t’ the best use of your marketing funds in the increasingly digital domain that we find ourselves in.  The introduction of our Social Media Library is merely the first step of broader social media strategy that C & E will unveil in the coming months.  Assisting our members navigate the myriad of opportunities for incorporating social media into their practice...
ClearVision Celebrates Those Who GO GOOD On Facebook!

ClearVision Celebrates Those Who GO GOOD On Facebook!

On Friday, April 15th, ClearVision Optical, the optical leader renowned for its own do-good efforts, officially launched  a new section on Facebook called Do Good. Do Good is our way to give kudos for all of the wonderful philanthropic efforts ClearVision customers and industry friends are doing.  A social platform, ClearVision’s Do Good is about recognizing those who go the extra mile in hopes of encouraging and empowering others to do the same thing.  Stories will be posted and visuals and videos will be shared each month. If you know someone who has a great “Do Good” story, we want to know about it. Send your story and visual to Jen Fiorenza at JFiorenza@cvoptical.com. Be sure to join our Facebook community to hear more about industry professionals who DO GOOD! (www.facebook.com/clearvisionoptical).         Clearvision 425 Rabro Drive Suite #2 Hauppauge, NY 11788 www.cvoptical.com
Filed in: Eyewear, Social Media
© 2011 C&E Vision's Industry News Feed. All rights reserved.
Service Provided By CandE Vision Services.