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ImpactX-2: The Next Generation of Fast Acting, Prescription Ready, Photochromic Sports Eyewear

ImpactX-2: The Next Generation of Fast Acting, Prescription Ready, Photochromic Sports Eyewear

As a leader in prescription sports eyewear, Rudy Project is proud to launch the latest advancement in RX photochromic lens technology: ImpactX-2. This new generation of the award-winning Rudy Project ImpactX lens has been updated with cutting-edge photochromic particles which provide faster color transition and extremely enhanced contrast via a newly designed HDR filter, all within an absolutely unbreakable prescription lens material that is unlike any other. ImpactX-2 lenses feature: 25% faster activation than the previous generation of ImpactX lenses. Activation in all natural light, including behind surfaces which screen UV rays, such as windows and car windshields. 20% higher temperature stability, increasing performance in cold weather. Increased photochromic range, by up to 65%. Higher efficiency UV ray absorption. Built in HDR filters to significantly enhance contrast. Unique activation from Clear to Black, Red or Brown depending on lens model. Best of all, they’re Guaranteed Unbreakable. “ImpactX has been a knockout hit among athletes from every field for years by enabling them to go all day with the same pair of sunglasses that adapt to any lighting condition. However,...
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Introducing the newest arrivals for the Plume Paris Summer 2015 Collection

Introducing the newest arrivals for the Plume Paris Summer 2015 Collection

The Plume Paris collection brings originality to the eyewear fashion industry. The new designs come with attractive new colors and combinations to enhance classic shapes and high-quality stainless steel material. The new releases include Plume Paris models Aras, Granville, Kerback, and Sauzon. The attention to detail on the temple designs and the prominent use of stainless steel define the look of the of this year’s newest releases. New patterns have also been added to each model, which includes the trending tribal prints that have been seen so often in fabrics on the runway this season. Plume Paris has incorporated tribal prints to eyewear (see model Granville). New Releases: Aras – Three (3) Colors: Matte Purple/Olive, M. Black/White, M. Brown/Cream Size: 53-17-138 Metal: Stainless Steel Granville – Four (4) Colors: Blue, Brown, Purple, Green Size: 52-16-145 Metal: Stainless Steel Kerback – Four (4) Colors: Antique Blue, A. Burgundy, A. Silver, A. Bronze Size: 49-20-145 Metal: Stainless Steel Sauzon – Four (4) Colors: Purple, Blue, Brown, Wine Size: 50-18-135 Metal: Stainless Steel About Plume Paris Plume Paris frames are produced keeping the wearer’s comfort in mind...
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Ogi introduces the 7155

Ogi introduces the 7155

Ogi Eyewear presents an invigorating addition to the heritage collection, the 7155. Known for its precise-fitting frames for petite faces, Ogi’s heritage collection fills a much coveted gap in the market for beautiful, handcrafted frames on a smaller scale. This chic union of fashion and function is designed for feminine faces seeking effortless style with incomparable value. Vibrant colors and an all around flattering lens shape are the key features of the Ogi Eyewear 7155. Marbled acetate fronts joined with complementing colored temples create the perfect appearance for this must-have style.
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Rudy Project Releases New Limited Edition Wing57 Helmet Colors

Rudy Project Releases New Limited Edition Wing57 Helmet Colors

Rudy Project, the #1 most worn aero helmet brand at the IRONMAN® World Championships Presented by GoPro™ for the last four consecutive years is proud to reveal the Limited Edition Color Collection: Six new electrifying and beautiful colors which perfectly compliment Rudy Project’s fastest and most aerodynamic helmet. The Wing57’s insane aero performance has now been paired with drop dead gorgeous looks,” said Paul Craig, President and Co-founder of Rudy Project North America. “This helmet has been absolutely flying off the shelf, so we thought we’d give a little more variety to the line. Photos simply don’t do these new colors justice though, you have to see them in person. It’s like we took the color saturation adjustment and turned it up to the max. Their vibrancy is crazy.” From deep blue to fierce red and black, the new Wing57 limited edition colors will not only turn heads as you fly by, but are sure to make your own head travel faster through the air. With multiple advanced technologies including a fully integrated and removable, a to change lateral wind force into forward momentum, and the Vortex Killer System which straightens tail air flow and significantly...
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Optifog Lenses Earn American Culinary Federation Seal of Approval

Optifog Lenses Earn American Culinary Federation Seal of Approval

After completing a variety of tests by a panel of qualified chefs, optifog® lenses have been awarded the Seal of Approval by the American Culinary Federation, the largest professional organization of chefs and cooks in the United States. The lenses were judged based on standard criteria including: ease of use, versatility of the product, consistency, and product guarantees and claims. Optifog lenses are ideal for culinary professionals and for any glasses-wearer who spends time cooking.  Optifog lenses offer fog-free vision that not only improves performance but alleviates danger that could occur with foggy lenses, such as the fog that suddenly appears when walking from a freezer to a warm kitchen or even looking over a pot of boiling water. “This recognition from our nation’s culinary leaders truly excites us,” said Lauri Crawford, senior vice president of marketing, Essilor of America. “The ACF Seal of Approval is confirmation of how valuable the benefits of Optifog lenses are for those wearing glasses in the kitchen – from top chefs to home cooks.” Optifog lenses come equipped with a year’s supply of Optifog Activator Cloths to activate the anti-fog properties and...
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The Mcgee Group Introduces the June Badgley Mischka Optical Collection!

The Mcgee Group Introduces the June Badgley Mischka Optical Collection!

Feminine style and glamour echo the fluid drapery and beading directly from the runway. Badgley Mischka’s exquisite attention to detail is directly translated through the latest eyewear, while featuring highest quality products and design elements. Dionne is a sheet titanium construction, semi rimless frame with an uplifted oval eye shape. The finest quality Mazzucchelli block acetates combine at temples to create a gracefully feminine frame. Micro Swarovski crystal are scattered at the temples for a subtle touch of sparkle. Adjustable nose pads allow for a customized fit. Dionne is available in Ebony and Merlot. Veronique offers a streamlined acetate frame with a larger, rounded eye shape. Temples are draped with metal hardware embellished with Swarovski crystals for the ultimate glamorous look. Veronique is available in Cabernet and Ebony. ABOUT BADGLEY MISCHKA Over the past twenty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka label includes: Badgley Mischka Couture, Eveningwear, Sportswear, Handbags, Eyewear, Footwear, Jewelry, Watches, Swimwear, Fragrance, Home, Bridal and Bridesmaids. Badgley Mischka...
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The McGee Group Introduces the June Argyleculture Optical Collection

The McGee Group Introduces the June Argyleculture Optical Collection

Argyleculture’s Optical Collection features bold temples and eye catching acetates to accent your everyday style. Hudson highlights a soft rectangle eye shape with a gradient acetate frame front. End pieces and notched temples feature a custom laminated Mazzucchelli block acetate. Hudson is available in Slate/Blue and Olive/Black. Davis is an updated full metal frame with a best-selling shape. Beveled end pieces and a thicker bridge create a soft rectangle eye shape. Translucent bone acetate temples, adjustable nose pieces and spring hinges create a frame that is just as stylish as it is comfortable. Davis is available in Gunmetal and Black. The McGee Group markets ophthalmic frames, sunwear, reading glasses, and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward-thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support, and value-added customer service. The McGee Group currently...
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The McGee Group Introduces the June XOXO Optical Collection

The McGee Group Introduces the June XOXO Optical Collection

XOXO June Optical Collection offers a trendy mix of metal and acetate with bold patterns and colors! Divine features a flat metal front, over a polished metal with a soft deep rectangular eye shape. Japanese pearlized acetates are featured on temples and create an edgy watercolor effect. Adjustable nose pads allow for a more comfortable fit. Divine is available in Jet and Teal. Belle is a petite frame that packs a colorful punch! Vibrant turquoise is laminated with a wild tortoise acetate, and a small XOXO metal emblem is featured on the end piece. Belle is also available in a demure jet crystal acetate for a more subtle style. Scandal features a flirty modern cat eye, the best-selling frame shape. Wild HD animal prints are featured on curved temples and wrapped end pieces that complement the acetate frame front. Scandal is available in Jet and Tortoise. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye...
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Ted Baker Launches Universal Fit Collection In June

Ted Baker Launches Universal Fit Collection In June

Tura Inc., the inventor of fashion eyewear in 1938, debuts its Universal Fit collection from the quintessentially British Ted Baker line, featuring comfort models for Asian women and men customized to their facial structures. The eight (8) subtly branded frames – four women’s and four men’s – are made from rich, laminated acetate material. The designs include structured plastic bridges with deeper nose pads. Additionally, two models are offered with adjustable nose pads. A four base curve frame front, proper screw-to-screw width and bowed temples make these models a requirement in any office that serves the Asian community. Colors have been specially developed to compliment the skin tones of the targeted demographic. These special fit features are offered with Ted Baker design and branding. “We developed this collection specifically for Asians as a response to the large demand from our customers,” says Crystal Throneburg, Product Manager for the Ted Baker collection. “Through our research, we learned that the specific fits required for Asian features also flatter many other ethnicities with lower bridges, flatter face form and higher cheekbones.” The wholesale price...
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Modern Optical International Announces 2015 Back-to-School Giveaway

Modern Optical International Announces 2015 Back-to-School Giveaway

Back by popular demand, value eyewear leader Modern Optical International kicks off the back-to-school season with its FREE kid’s book giveaway! The back-to-school season is officially underway, and Modern Optical wants to help ECPs build their waiting room libraries. Children’s books entertain and educate young patients while creating a warm, family-oriented environment.  Each colorfully illustrated book that Modern Optical is giving away has an age-appropriate optical theme and story line that both kids and parents will enjoy!  ECPs will receive one free children’s book with every assorted 12-piece purchase from these popular collections: Modz Kids, URock, and Modz. When placing an order, ECPs should use Promo Code BTS. Offer ends 8/31/15 or while supplies last. Contact Modern Optical for complete details. Here is a list of the FREE books available thru this year’s promotion: The Patch, by Justina Chen Headley. The kids at school want to know why Becca is wearing glasses and a patch. To explain her new fashion accessory, she leads them on adventures that leave them both puzzled and entertained. Does an Owl Wear Eyeglasses?, by Harriet Ziefert. (Oppenheim Toy...
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Morel releases a follow-up to Koali’s original Chloris concept.

Morel releases a follow-up to Koali’s original Chloris concept.

This release of Chloris features stainless steel fronts highlighted by an acetate browbar offering a unique, dynamic look to the design of the frame. Inspired by the movement made by the tangle of small fibers found at the end of the Chloris grass, this transparent acetate concept is based on the effects of light and depth. With the help of Mazzucchelli, we have created a material made up of acetate strands, in opaque colors, that are embedded in a translucent colored base. Playful fronts dance with light as the strands echo the movement of Chloris as it sways in a warm breeze. Chloris II is fitted with thin temples and a flex-hinge. This unique product is driven by color and material both evoking the fluidity and delicacy of this tropical grass. Chloris II is available in a palette of five exclusive colors for each of the three available models ranging from red, pink and purple to green, grey, black, brown, and blue. With Chloris, material and color drive the design. Please visit www.morel-france.com
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Joe Joseph Abboud July 2015 Collection

Joe Joseph Abboud July 2015 Collection

Modern architectural shapes in warm earthy tones convey quiet sophistication in four new optical styles Rancho Cordova, CA (July 2015) —  Joe Joseph Abboud achieves the perfect balance of organic edge and industrial influence in four new optical styles this summer. A modern fusion of sleek satin finishes, metal treatments and rich earth-toned colorations emphasize artistic American street style. JOE4041. Paying tribute to a strong industrial influence, satin metal temples are layered with contrasting sculpted linear metal accents for added dimension. Crafted of sturdy stainless steel, minimalist semi-rimless frame fronts define this masculine architectural look. Available in classic Blackjack, Java and Steel in two eyesizes. JOE4042. Sharp angles and a geometric shape contrast the soft satin finish on this stainless steel style. Milled metal temples are layered with sculpted, linear metal accents for added dimension. Available in Blackjack, Java and Steel in one eyesize.   JOE4043. Satin metal end-pieces fuse modern acetate frame fronts with sleek laser-etched temples featuring zigzag detailing in contrasting colors. Sculpted in handmade acetate, frames are available in...
Filed in: Industry Info, Products
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OptiSource Introduces RevitaLash® Advanced

OptiSource Introduces RevitaLash® Advanced

OptiSource is now offering the award-winning and in-demand eyelash conditioner, RevitaLash® Advanced, to the optical industry. RevitaLash® Advanced is a breakthrough, category-leading cosmetic formula created to condition, revitalize, and beautify the eyelashes. The RevitaLash® brand was developed by ophthalmologist Michael Brinkenhoff, M.D. in 2006, for his wife whose eyelashes had become stressed, dry, and brittle. RevitaLash® Advanced has since gained millions of satisfied customers worldwide and continues its rapid growth into the optical marketplace with its partnership with OptiSource. “We are excited to offer a product whose brand has a compelling story behind its creation and whose customer satisfaction have a proven track record.” states Daryl Squicciarini, president of OptiSource. “With RevitaLash® Advanced, eyecare professionals will benefit from the multimillion-dollar beauty products industry. This easy to sell, easy to use product creates repeat foot traffic and brings in new customers while creating positive word-of-mouth referrals.” For over 20 years OptiSource has been a leading provider of lens processing consumable supplies and eyeglass accessories....
Filed in: Industry Info, Products
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OCuSOFT® Launches New and Improved Website at www.ocusoft.com

OCuSOFT® Launches New and Improved Website at www.ocusoft.com

OCuSOFT Inc., a privately-held eye and skin care company with an established reputation for innovation in eyelid hygiene and ocular health, is pleased to announce the launch of its newly redesigned website at www.ocusoft.com. The new website showcases not only the company’s central focus on eye care, but also its continued expansion into other markets with a wide selection of products ranging from eyelid cleansers and artificial tears to cosmetics and office supplies to meet the needs of health care professionals and patients alike. Along with a fresh look, the new website is mobile friendly, has a more user-friendly interface, improved navigation functions, simple search options, access to order history and a secure online shopping cart for quick and easy purchasing 24 hours a day, 7 days a week. The new website provides a quick purchase list for added convenience to all repeat customers and allows for easy registration and access to the OCuSOFT® Rewards program where shoppers earn points for every dollar spent. It also hosts useful resources including product instructions, videos, patient testimonials, current news and professional journal articles. Cynthia Barratt, President/CEO...
Filed in: Products, Technology
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US Ophthalmic Partners With C&E Vision

US Ophthalmic Partners With C&E Vision

US Ophthalmic is proud to announce a new partnership with the optical buying group C&E Vision. As a C&E Vision vendor, US Ophthalmic is able to provide the group’s members with outstanding value on top-of-the-line ophthalmic equipment and supplies, including the some of the most technologically advanced diagnostic tools available. Florida-based US Ophthalmic has more than 20 years of experience and is committed to offering maximum value and forming dependable relationships with customers and partners. Strategically located in Miami’s export district, US Ophthalmic is uniquely positioned to offer a huge variety of expertly selected, high-tech equipment for eye care practitioners. The company prides itself on having its items in stock and ready to ship. US Ophthalmic understands the challenges that eye care practitioners face and is constantly searching for new technology and equipment that can help practitioners provide outstanding care at an affordable price. The company offers everything from all-inclusive digital systems that optimize the refracting process to slit lamps, imaging equipment, perimeters, lens finishing equipment, and so much more. Best of all, US Ophthalmic...
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