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Academy for Eyecare Excellence Expands Online Education Offerings for ECPs and Staff

Academy for Eyecare Excellence Expands Online Education Offerings for ECPs and Staff

DULUTH, GA—CIBA Vision’s Academy for Eyecare Excellence has expanded the reach of its professional education programs with three new online learning modules, the company said. “We continue to receive outstanding feedback from ECPs and staff members who are utilizing the Academy for Eyecare Excellence e-learning modules,” said Dwight Akerman, OD, FAAO and director of professional affairs & programs for CIBA Vision North America. “In fact, many ECPs have made these e-learning modules the cornerstone of their non-CE education as well as staff training activities,” he added. According to a statement, more clinical content will be added over the next few months to include modules that cover corneal staining, contact lens induced dry eye and lens care. Additional business and management content will also be added and include patient communication strategies, business simulation exercises and guidance on how to maintain patient loyalty. The modules, 16 in all, cover topics both advanced and basic from multifocal soft lens fitting to ocular anatomy and are separately designated for ECPs and staff members who request flexible learning, an announcement said. Each...
Jobson ECP Business Services Launches WEBSightNation; Inks Pact With Baystone Media to Build and Maintain ECP Websites

Jobson ECP Business Services Launches WEBSightNation; Inks Pact With Baystone Media to Build and Maintain ECP Websites

NEW YORK—Jobson ECP Business Services has announced an exclusive contract with Long Island, N.Y.-based Baystone Media to provide a new suite of website building services for eyecare professionals. The new service will be called WEBSightNation. WEBSightNation will provide website creation services that will include: monthly hosting, unlimited pages and pictures, unlimited customer support, music and video capabilities, Google map and directions, over 100 customizable designs and many other features—all for no set-up fee and no contract required. Baystone currently hosts, maintains and supports over 7,500 websites in over 50 different health care fields and product markets, 90 percent of which are in the medical industry. The new agreement is effective immediately. WEBSightNation can be used for brand new web sites and can also be an effective option for expanding and enhancing existing practice websites, the companies said. “Our partnership with Baystone Media is yet another example of Jobson ECP Business Services providing the industry with essential tools that will enable the independent ECP to grow and thrive in today’s competitive marketplace,” said Bill...
The Importance Of Branding

The Importance Of Branding

In the world of retail, one of the most commonly discussed themes is branding. Branding can define the success of a company, and in the world of eyewear, it can help separate you and your practice from the competition. Branding can be defined as marking your practice to differentiate your business from the competition using a specific attitude reflective of your product or service. In short, branding is your promise to your customer. The basic goal of branding is to communicate what your product or service stands for. An outstanding example of this is Nike. Since the creation of the “Just Do It” campaign, Nike has created a virtual athletic empire. As a result of the billions of dollars spent on advertising and marketing, consumers have an emotional connection to the brand and all it represents. One glance at the famous “swoosh” logo gives customers an image performance and innovation. While similar athletic companies have tried to achieve Nike’s level of success, few have reached their level of success. With Nike’s success as an example, it is easy to see the importance of branding. While it is likely you don’t have the assets Nike possesses, it is still possible for...
Filed in: Practice Managment
C&E Vision Launches “LifeStyle Eyecare Centers” to Promote IEPs in Dispensary Sales

C&E Vision Launches “LifeStyle Eyecare Centers” to Promote IEPs in Dispensary Sales

San Clemente, CA. August 16, 2010 – C&E Vision Services, the leader in buying group web enhanced technology, is launching a cooperative marketing division called LifeStyle Eyecare Centers.  LifeStyle Eyecare Centers is aimed at assisting the independent eyecare professional in marketing, branding and growing a successful practice.  “Our goal is to provide Independent Eyecare Professionals (IEPs) with the tools and resources that are available to large chains and franchises without the expensive costs or commitments,” said David Carneal, Director of Buying Group Relations for C&E Vision Services. The marketing concept behind LifeStyle Eyecare Centers is to assist IEPs in fitting their patients with frames and lenses to meet each LifeStyle activity they engage in their everyday lives, from hiking to cycling, computer work to hobbies.  “We are offering IEPs a series of turn-key marketing campaigns and point of purchase materials designed to increase sales of additional frames, upgraded lenses and coatings to their patients.   The marketing message is clear, one frame or lens does not provide a LifeStyle solution for all consumer eyecare needs,” states Steve...
ABB CONCISE Announces Webinar Schedule

ABB CONCISE Announces Webinar Schedule

Coral Springs, FL (June 30, 2010) — ABB CONCISE has announced the schedule for the second half of 2010 of the free webinar series it cosponsors with Paragon Vision Sciences. The companies’ Practice Partnership Education Series, begun in January, focuses on topics that support successful treatment options and outcomes. Patrick Caroline, FAAAO, of Pacific University, leads the webinars. The webinars are scheduled for the third Wednesday of every month and will be held twice on those days at 6 p.m. Eastern standard time and Pacific standard time. To register, send an email to practicepartnership@abbconcise.com. Topics for the remaining 2010 webinars are: July 21 Management of the Astigmatic Patient with GP Lenses Aug. 18 Patient Instruction and Contemporary GP Lens Care Sept. 15 GP Problem Solving [Lens Design and Fitting] Oct. 20 GP Problem Solving [Ocular Complications] Nov. 17 Management of the Presbyope with GP Lenses Dec. 15 Management of the Irregular Cornea with GP Lenses “ABB CONCISE has manufactured contact lenses for 50 years and has always helped practitioners in the successful fitting of difficult GP prescriptions. Our webinars are just one more way to help with the fitting...
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