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Wiley X® Unveils Blue Print For Business Growth

Wiley X® Unveils Blue Print For Business Growth

Wiley X’s new Blue Print provides eye care professionals with the product knowledge, sales information and specific steps they can follow to expand sales in the important industrial safety market.  Designed to help ECPs build a “bullet-proof” profit center — a take on Wiley X’s ballistic eye protection and military heritage — the Blue Print includes an informative white paper and tri-fold brochure designed to look (not surprisingly) like an industrial blue print. This valuable information is available to ECPs for free, as is the support of Wiley X’s team of safety/sales experts. “There are many factors that negatively impact the bottom line of eye care professionals today — Internet sales, managed care reimbursements and the overall economy among them,” said Wiley X Co-Owner Myles Freeman, Jr.  “As experts in eye safety for a quarter century, we see a growing demand on the horizon for state-of-the-art protection in the American workplace.  We believe that businesses and workers will respond to the availability of comfortable, stylish eyewear that still provides the highest level of protection.  Wiley X glasses deliver this and more, and eye care professionals...
C&E Vision Creates Social Media Center for Members

C&E Vision Creates Social Media Center for Members

San Clemente, CA. June 1, 2011 C&E Vision Services, Inc., a leading national buying group dedicated to Inspiring Profitable Eye Care Practices™, has announced the introduction of its Social Media Center on the member’s only section of its web site.  The Social Media Center will initially include step by step guides for ECP’s to easily create, grow and be successful using their own Facebook, Twitter, YouTube and Blog sites for their practices and to take advantage of Social Check-In sites such as Foursquare, as well as a selection of videos that will enable ECP’s to become more familiar with social media generally.  C&E plans to gradually add content to and update the Social Media Center over time and expects that it will become a “go to” social media resources for ECP’s.  Additionally, the Forum section will provide members the opportunity to ask questions about using social media in their practice and to learn from the sharing of other members’ experiences.  The Forum will be moderated by CESSON 3.0, a leading social media and marketing firm to ensure members have access to professional expertise.  Brad Shapiro, C&E Principal stated that “it is imperative...
More Than Just A Buying Group

More Than Just A Buying Group

Welcome to my first C & E blog posting.  As you know, C & E was founded more than 25 years ago as a buying group and remains one of the leading buying groups in the nation.  Together with my partners, Steve Wagner and Harvey Yamamoto, O.D., we have worked tirelessly to create services and programs to assist you and your colleagues in building successful eye care practices.  I am pleased to report that C&E has evolved into so much more than a billing service.  Our core focus today can be grouped into five key areas: Increasing back-office administrative efficiencies Assisting ECPs to adapt to a changing market Offering services to increase patient revenue & traffic Educating practice and staff Responding to margin compression: saving ECPs $$$ In the coming months, together with my partners and colleagues, we will be highlighting the services offered by C & E in each of these areas and we will be inviting your questions and comments.  The first topic we will address is how C & E plans to assist our members with understanding and integrating social medial tools into your marketing and communication programs.  I believe that...
The Truth about Impulse Buying

The Truth about Impulse Buying

Retailers are smart to focus their time and energy to encourage impulse buying, it is very lucrative business. Savvy retailers use a number of strategies to encourage impulse buying through attractive displays in strategic locations, pleasant sights, smells and sounds in the store and online through web pages that allow shoppers to browse categories of products,  just to name a few.  Entire marketing research studies detail strategies to encourage impulse buying. Impulse buying is defined as unplanned purchases and can range from the pack of gum you throw in your cart at the grocery store checkout to looking at a new car and driving it off the lot and many purchases in between. Best estimates are that about 40% of consumer spending is impulse buying.  The list of the reasons consumers purchase on impulse are feeling good in the moment, social interaction, finding that truly irresistible bargain and many more. The most significant motivation for impulse buying, which accounts for 88% of the impulse purchases, is that the item is on sale. Whether it is a real or perceived sale, consumers like to get a deal.  The impulse purchase of a sale item may or may not have long term benefits....
Vision Expo East Courses to Help ECPs Build Business Strategies

Vision Expo East Courses to Help ECPs Build Business Strategies

NORWALK, Conn.—Vision Expo’s innovative business-focused continuing education program is back again this year with the Visionomics program offering ECPs more than 55 hours of courses on managing for profitability and using technology to grow their business. “The value of the continuing education programs offered at Vision Expo East is what sets it apart from other conferences in the field,” said Kirk Smick, OD, FAAO, chairman of the International Vision Expo Conference Advisory Board. “The programs offered provide individuals and practices innovative business strategies that help maintain and grow their business success.” This year’s show offers more than 60 new and exclusive courses. Visit the Vision Expo website for details on CE credit approved classes including business-oriented ABO and/or COPE approved courses. Also new this year to Expo is the Management & Business Academy (MBA) created by CIBA Vision and Essilor and endorsed by the American Optometric Association (AOA). The acclaimed MBA program utilizes quality content and dynamic speakers and will now be available to all eyecare professionals—and their staff—at the show....
Optometrist Perspective by Harvey Yamamoto, OD

Optometrist Perspective by Harvey Yamamoto, OD

During this special time of the year, the entire staff at C&E would like to say: HAPPY THANKSGIVING! We have seen so many of our patients during this past year lose their jobs, cars & homes.  Of Course these events will eventually trickle down to affect everyone sooner or later.  It is our hope that your patient base remains strong for the remainder of this year and well into 2011. Reflecting back on the year, I have some thoughts that I would like to share with my readers.  Our practice located just east of Los Angeles had a very good year for the most part.  June was practically a dead month but from that point on – it was business as usual.  Having things humming everyday is one of my challenges which I have faced for the past 45 years.  It doesn’t seem to get any easier as the cost of staying in practice just keeps getting more costly.  Why?  We love gadgets and hi-tech equipment and thus our world revolves around machinery and equipment.  That is what keeps us going day in and day out, year after year after year.  The main target of our efforts is our patients.  Our patient base has remained loyal for decades and they are pleased to send us their colleagues...
Academy for Eyecare Excellence Expands Online Education Offerings for ECPs and Staff

Academy for Eyecare Excellence Expands Online Education Offerings for ECPs and Staff

DULUTH, GA—CIBA Vision’s Academy for Eyecare Excellence has expanded the reach of its professional education programs with three new online learning modules, the company said. “We continue to receive outstanding feedback from ECPs and staff members who are utilizing the Academy for Eyecare Excellence e-learning modules,” said Dwight Akerman, OD, FAAO and director of professional affairs & programs for CIBA Vision North America. “In fact, many ECPs have made these e-learning modules the cornerstone of their non-CE education as well as staff training activities,” he added. According to a statement, more clinical content will be added over the next few months to include modules that cover corneal staining, contact lens induced dry eye and lens care. Additional business and management content will also be added and include patient communication strategies, business simulation exercises and guidance on how to maintain patient loyalty. The modules, 16 in all, cover topics both advanced and basic from multifocal soft lens fitting to ocular anatomy and are separately designated for ECPs and staff members who request flexible learning, an announcement said. Each...
Jobson ECP Business Services Launches WEBSightNation; Inks Pact With Baystone Media to Build and Maintain ECP Websites

Jobson ECP Business Services Launches WEBSightNation; Inks Pact With Baystone Media to Build and Maintain ECP Websites

NEW YORK—Jobson ECP Business Services has announced an exclusive contract with Long Island, N.Y.-based Baystone Media to provide a new suite of website building services for eyecare professionals. The new service will be called WEBSightNation. WEBSightNation will provide website creation services that will include: monthly hosting, unlimited pages and pictures, unlimited customer support, music and video capabilities, Google map and directions, over 100 customizable designs and many other features—all for no set-up fee and no contract required. Baystone currently hosts, maintains and supports over 7,500 websites in over 50 different health care fields and product markets, 90 percent of which are in the medical industry. The new agreement is effective immediately. WEBSightNation can be used for brand new web sites and can also be an effective option for expanding and enhancing existing practice websites, the companies said. “Our partnership with Baystone Media is yet another example of Jobson ECP Business Services providing the industry with essential tools that will enable the independent ECP to grow and thrive in today’s competitive marketplace,” said Bill...
The Importance Of Branding

The Importance Of Branding

In the world of retail, one of the most commonly discussed themes is branding. Branding can define the success of a company, and in the world of eyewear, it can help separate you and your practice from the competition. Branding can be defined as marking your practice to differentiate your business from the competition using a specific attitude reflective of your product or service. In short, branding is your promise to your customer. The basic goal of branding is to communicate what your product or service stands for. An outstanding example of this is Nike. Since the creation of the “Just Do It” campaign, Nike has created a virtual athletic empire. As a result of the billions of dollars spent on advertising and marketing, consumers have an emotional connection to the brand and all it represents. One glance at the famous “swoosh” logo gives customers an image performance and innovation. While similar athletic companies have tried to achieve Nike’s level of success, few have reached their level of success. With Nike’s success as an example, it is easy to see the importance of branding. While it is likely you don’t have the assets Nike possesses, it is still possible for...
Filed in: Practice Managment
C&E Vision Launches “LifeStyle Eyecare Centers” to Promote IEPs in Dispensary Sales

C&E Vision Launches “LifeStyle Eyecare Centers” to Promote IEPs in Dispensary Sales

San Clemente, CA. August 16, 2010 – C&E Vision Services, the leader in buying group web enhanced technology, is launching a cooperative marketing division called LifeStyle Eyecare Centers.  LifeStyle Eyecare Centers is aimed at assisting the independent eyecare professional in marketing, branding and growing a successful practice.  “Our goal is to provide Independent Eyecare Professionals (IEPs) with the tools and resources that are available to large chains and franchises without the expensive costs or commitments,” said David Carneal, Director of Buying Group Relations for C&E Vision Services. The marketing concept behind LifeStyle Eyecare Centers is to assist IEPs in fitting their patients with frames and lenses to meet each LifeStyle activity they engage in their everyday lives, from hiking to cycling, computer work to hobbies.  “We are offering IEPs a series of turn-key marketing campaigns and point of purchase materials designed to increase sales of additional frames, upgraded lenses and coatings to their patients.   The marketing message is clear, one frame or lens does not provide a LifeStyle solution for all consumer eyecare needs,” states Steve...
ABB CONCISE Announces Webinar Schedule

ABB CONCISE Announces Webinar Schedule

Coral Springs, FL (June 30, 2010) — ABB CONCISE has announced the schedule for the second half of 2010 of the free webinar series it cosponsors with Paragon Vision Sciences. The companies’ Practice Partnership Education Series, begun in January, focuses on topics that support successful treatment options and outcomes. Patrick Caroline, FAAAO, of Pacific University, leads the webinars. The webinars are scheduled for the third Wednesday of every month and will be held twice on those days at 6 p.m. Eastern standard time and Pacific standard time. To register, send an email to practicepartnership@abbconcise.com. Topics for the remaining 2010 webinars are: July 21 Management of the Astigmatic Patient with GP Lenses Aug. 18 Patient Instruction and Contemporary GP Lens Care Sept. 15 GP Problem Solving [Lens Design and Fitting] Oct. 20 GP Problem Solving [Ocular Complications] Nov. 17 Management of the Presbyope with GP Lenses Dec. 15 Management of the Irregular Cornea with GP Lenses “ABB CONCISE has manufactured contact lenses for 50 years and has always helped practitioners in the successful fitting of difficult GP prescriptions. Our webinars are just one more way to help with the fitting...
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