(FALL 2010) – Feeling totally tortoise or tortoise with a splash of coral today? Juicy Couture puts you in control of your own sunglass destiny with a new aptly named sunglass called “Create” which features an innovative interchangeable temples concept.
Reflecting both the playful and fashion-forward attributes of the brand, each pair of “Create” sunglasses comes complete with an extra pair of colorful temples which allows you to easily change the look of your shades as often as you change your outfit or mood.
Juicy Couture’s “Create” is a vintage-inspired oversized plastic shape featuring a “key-hole” bridge design. The two-looks-in-one sunglasses will be available in one solid color and will be sold with an additional pair of contrasting colored temples: black with pink temples, tortoise with coral temples, coral with aqua temples and blue with white temples. Done in classic Juicy style, the Juicy Couture logo can be found on the left temple of the glasses and the signature playful heart-shape cut-out on the right temple tip.
Juicy Couture’s “Create” sunglasses are manufactured by Safilo Group and will be sold at Juicy Couture Boutiques, Solstice Sunglass Boutiques, select department stores, as well as independent optical stores nationwide. The suggested retail price of the “Create” sunglass is $120.00.
About Juicy Couture
Juicy Couture is the world’s most irreverent, fun, and on-trend lifestyle brand for women and girls of all ages. Whimsical, confident, and feminine with an edge, Juicy Couture was founded in Los Angeles by two fashion-obsessed best friends. Known for making the track suit an icon of casual luxury, today Juicy Couture is a global phenomenon with an assortment that spans fashion apparel, handbags, jewelry, fragrance, eyewear, shoes, intimates, swimwear, yoga and baby. Juicy’s newest collection, Bird by Juicy Couture, is an elevated assortment that meshes street-wear-chic with pedigreed luxury to create the quintessential wardrobe for the modern, downtown muse. Juicy Couture is available in the United States through approximately 100 Juicy Couture and Juicy Couture Outlet stores, in select department stores, and online at JuicyCouture.com. The world of Juicy is expanding at an unprecedented pace, and Juicy Couture is currently available in approximately 60 countries through both freestanding and shop-in-shop retail destinations in the UK, EU, Middle East, and Asia.
About Safilo Group
The Safilo Group is worldwide leader in the premium eyewear sector and maintains a leadership position in the prescription, sunglasses, fashion and sports eyewear sectors. Present in the international market through exclusive distributors and 32 subsidiaries in primary markets (U.S.A., Europe and Far East). The main proprietary branded collections distributed are: Safilo, Carrera, Smith Optics, Oxydo, Blue Bay, and the licensed branded collections are: Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS by Hugo Boss, Diesel, 55DSL, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO by Hugo Boss, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Nine West, Pierre Cardin, Saks Fifth Avenue, Valentino, Yves Saint Laurent and, starting from Fall 2010, Tommy Hilfiger.