Bausch + Lomb’s “The Daily Score” Makes Daily Disposables More…

ROCHESTER, N.Y. –Today at the American Optometric Association (AOA) annual meeting, Bausch + Lomb announced plans to help make daily disposable contact lenses more accessible to kids across the U.S., just in time for the start of the new school year. “The Daily Score” will give eye care professionals the opportunity to offer patients instant savings on Bausch + Lomb SofLens® daily disposable lenses enabling them to get the product at a cost of less than $1 per day.Bausch & Lomb Softlens Daily Disposables (6/11)

There is evidence that suggests that school-age children don’t perform at their best when they can’t see well; additionally kids who wear glasses for vision correction actually choose not to wear them. A study from Eye & Contact Lens showed that the majority of children who previously wore glasses noticed improved performance in activities after switching to contact lenses.1

Although many children are interested in contact lenses, some parents worry about whether their child is ready for the added responsibility associated with cleaning, disinfecting and properly storing extended wear contact lenses. Daily disposable contact lenses, such as SofLens daily disposables, allow for fresh lenses everyday without the burden of daily cleaning, minimizing the risk for infection.

“The Daily Score” builds upon a 2010 promotion that encouraged trial of SofLens daily disposables by motivation parents and kids to participate in the “Seeing Eye to Eye” contest together. Feedback to this promotion showed that 98 percent of parents agreed SofLens daily disposables provided their children with crisp, clear vision and 96 percent agreed the lenses fit into their child’s busy lifestyle.2

“ ‘The Daily Score” will enable more kids to benefit from Bausch + Lomb SofLens daily disposable lenses so they can kick off the school year with the clear, crisp vision necessary to perform their best, in school and out,” said Lisa VanDeMark, VP North America Marketing, Bausch + Lomb.  “We’re happy to offer eye care professionals the tools with which to have a conversation with parents to determine if SofLens daily disposable lenses are the right option for their children.”

To learn more about “The Daily Score” promotion, please visit www.soflens.com.

® denotes trademarks of Bausch & Lomb Incorporated.

References

[1] Walline, Jeffrey J. (2007). Benefits of Contact Lens Wear for Children and Teens. Eye & Contact Lens, 33, 317-321.

2 Internal Bausch + Lomb data on file

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