GIRL POWER: Costa Sunglasses Heats Up Summer

Daytona Beach, Fla. – June 6, 2011 – What’s a girl to do? Choose between a pair of sunglasses that look great, or perform well?  Now, with Costa Sunglasses – the outdoor adventure brand known for its premium Costa Del Mar Sunglasses Style: Hammock (black)polarized 580™ lens technology and “forget-they’re-on” frame fit – women don’t have to make that choice.  The company recently launched four new sunglass styles for women, Hammock, Little Harbor, Tippet and Islamorada, each with their own on trend style and performance functionality.

“We didn’t take one of our existing frame styles, paint it pink and call it a women’s sunglass,” said Chas MacDonald, president of Costa Sunglasses.  “We built four entirely new styles, each with the performance technology Costa’s known for, but specifically designed with the progressive fashion trends happening now and engineered to fit women’s face shapes.”

Costa’s Hammock sunglasses feature a classic big-eye, soft oval shape, in a lightweight nearly indestructible nylon frame. The flexible anti-rocking spring hinges allow the sunglasses to easily stretch to a comfortable fit when worn on the top of the head, where many women wear them when not on their face.  Hammock is available in tortoise, black and the fashionable salmon/white crystal combination frame colors.Costa Del Mar Sunglasses Style:Islamorada (black/coral)

Little Harbor also boasts a bigger eye in a rectangular shape frame.  It’s a medium fitting sunglass with mid-temple placement.  Little Harbor comes in tortoise, black and Costa’s black/coral combination frame colors.

Tippet, the smallest of the four new women’s styles, features an upswept rectangular profile with added fashionable stainless steel “bling” on the temple.  This style provides Costa’s “forget-they’re-on” fit with flexible spring hinges and no-slip Hydrolite™ nose pads to keep the sunglasses comfortably in place on the face.  Tippet comes in tortoise, black and white frame colors.

To round out the new collection, Islamorada style has a classic butterfly frame shape and full eye coverage, and also sports some temple “bling.”  It features Costa’s no-slip nose pads and anti-rocking spring hinges for Costa Del Mar Sunglasses Style: Tippet (white)maximum durability and comfort.  Available in four frame colors – tortoise, black, white and black/coral – Islamorada gives women a variety of stylish options to choose from.

“Whether they’re scaling a mountain, hiking through a rainforest or lounging on the beach, women want the same performance technology as men when it comes to their sunglasses,” said MacDonald.  “But they also want something that looks good on them and fits even better.  With these new women’s styles, now they can have both.”

Each of the styles are available in Costa’s premium 580™ lens technology, which blocks yellow light from entering the eye, eliminating glare while providing an unparalleled level of polarization and razor sharp color enhancement.  They’re also available in Costa’s new 580 Rx program.

Each pair of Costa sunglasses are hand assembled in the company’s Daytona Beach facility, and comes with a lifetime warranty against manufacturer’s defects.  The brand is known throughout the outdoors industry for its dedication to marine conservation and sustainable sport fishing advocacy efforts.  For more information, or to find a local authorized Costa retail outlet, visit http://www.costadelmar.com

About Costa™Costa Del Mar Sunglasses Style: Little Harbor (tortoise)

As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability.  Still handcrafted today in Florida, Costa creates what has been referred to as the highest quality, best performing sunglasses on the planet for outdoor enthusiasts.

For Costa, conservation is all about sustainable fishing.  Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy.  Costa encourages others to help in any way they can.

For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses, on Twitter @CostaSunglasses, or on The Watery Rave blog.

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