I would assume that most of you have at least heard of Yelp, a website that connects consumers with local businesses, including your eye care practice. You might find it relevant to know that last month 53,000,000 consumers used Yelp to help make their buying decision. In the coming weeks C & E will be co-sponsoring a seminar to assist ECP’s with the ability to unlock their Free Yelp Tools and to educate them on the power of Yelp. The webinar is entitled, “Yelp 101: Maximizing Yelp’s Business Tools to Attract New Patients” and will be held on Thursday, August 11, 2011 at 5:00 P.M. Pacific/8:00 P.M. Eastern. This webinar is part of our ongoing series of webinars focusing on Social Media. The webinar is complimentary to C & E members and to anyone who “Likes” C & E on Facebook so please pass this on to any of your colleagues who might not be members of C & E.
Coincidentally, today I had the opportunity to listen to a brief webinar on “Yelp Deals”, a new feature just launched by Yelp to enable you to instantly convert Yelp visitors into new patients. The “deal” part of Yelp Deals is similar in concept to that of Groupon and other sites (e.g. $100 value of a product or service for $50) with a couple important differences. Your Yelp Deal appears only on your Yelp page so consumers will see your Yelp Deal when they have a need for and are looking for an ECP. Second, the terms and conditions of the deal are established entirely by you, including the specific offer, how many “deals” to offer, the expiration date, etc. Moreover, unlike Groupon and other sites, when your Yelp Deal expires you are free to immediately create another one, or you terminate an existing deal early if it is not generating the results you expected. Yelp’s cut of the deal is 30% which is substantially less than the 50% or more charged by the other deal sites. By the way, did I mention this is all completely FREE? As you will learn when you attend our seminar on August 11, Yelp was already a fantastic FREE marketing tool. With Yelp Deals it is now even better!