Harley-Davidson® Eyewear presents its Fall 2011 Collection

SOMERVILLE, N.J. (Aug. 8, 2011)Viva International Group introduces twelve new styles from the Harley-Davidson® Eyewear Fall 2011 collection featuring a mix of fashion-forward and innovative details for men and women.

The new men’s collection evokes the trend-driven quality of Harley-Davidson®, along with the authenticity of the brand’s deep-rooted heritage. A key design element of the men’s optical collection is the creative use of the brand’s iconic logo treatments, including the Harley-Davidson® Bar & Shield logo, featured on styles HD 381, 382 and 383. A transparent temple cover highlights a unique lasered flame design, which runs down the temple’s core, adding a creative element to this esteemed trio. Style HD 381 features a rectangle metal front, style HD 382, a semi-rimless oval shaped front and style HD 383 sports a modified oval front. All three are available in deep tones of gunmetal, satin black and satin brown.

The clean design of styles HD 401, 402 and 403 offers a tailored look, with subtle branding details. The trio’s sleek styling features the Harley-Davidson® name embossed on the metal portion of the metal/plastic combination temples. Styles HD 402 and HD 403 have fronts designed with a deeper lens shape, which accommodates multi-focal prescriptions, while HD 401 features a Harley Davidson Styles: HD 388 & HD 394streamlined semi-rimless front in metal. All three styles feature the Harley-Davidson® Bar & Shield logo on the inside right temple of each frame.

The six new Wearable Art styles from the Harley-Davidson® Ladies collection are inspired by the tattoo graphics found on the brand’s apparel and accessories. The styles are bold, yet easy to wear fashion statements for the Harley-Davidson® woman.

Styles HD 386, 387, and 388 are available in trendy color combinations, including satin purple/navy on orchid, black on grey bone and satin wine on cream. The trio’s plastic temples feature the Harley-Davidson® Script logo highlighted by stone-enhanced rose graphics. HD 386 features a semi-rimless flat metal rounded rectangle shape, while the plastic front of HD 387 and flat metal front of HD 388 feature modified oval shapes.

Stone-enhanced floral vine graphics adorn the plastic temples of styles HD 392, 393, and 394, detailed by the Harley-Davidson® Script logo. Style HD 394 features an oval shape in plastic, while HD 392, a semi-rimless, and HD 393 feature soft rectangle front shapes in metal. A rich color palette, including brown over pink, purple over orchid and wine over cream, highlight the craftsmanship of the stone detailing and floral graphics.

The new Harley-Davidson® Eyewear Fall collection will be presented at Vision Expo West.  For more information please call 800-345-VIVA or visit vivagroup.com.

About Viva International Group

Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano, Mark Nason and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson®, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.

Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.

Viva, a Highmark company, is a business unit of HVHC Inc., an integrated vision care company, which also includes Davis Vision Inc. and Eye Care Centers of America. HVHC Inc. has assembled many businesses and brands under one umbrella, which allows it to offer a wide variety of competitive products and services. Together, the companies provide a total eyecare and eyewear experience. For more information, please visit www.vivagroup.com.

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