William Rast Eyewear Introduces Styles For Fall 2011

SOMERVILLE, N.J. (Sept. 12, 2011) – William Rast Eyewear presents three new ophthalmic styles for women this September, just in time for the Fall/Winter season. The collection features a variety of soft neutral and translucent colorations, which reflect the brand’s current color palette, including shades of grey, olive, tortoise and brown. The styling is a modern interpretation of classic silhouettes with subtle design elements.

William Rast Styel: WR 1012Cat-eyes remain an influential look in today’s women’s eyewear collections, as seen in style WR 1012, which features a softened version of this iconic shape. A custom t-gap flex hinge serves as a functional, yet decorative detail, which reflects the utilitarian embellishments found in the brand’s garments. Handcrafted in acetate, WR 1012 is available in black, brown and purple.

Style WR 1039 delivers vintage styling with a contemporary focus. The frame’s clean design, handcrafted in acetate, features a modified rectangle front and sleek temples. Style WR 1039 is available in translucent grey and crystal clear, as well as black, olive and tortoise.

Style WR 1040, also handcrafted in acetate, features a deeper rectangular front shape and a tapered temple design. Warm colorations include brown, smoke, tortoise, and contrasting color combinations, such as black and white horn. Each style features metal insets of the William Rast New America flag on the inside of the right temple tip as well as the William Rast “dub” logo on the exterior left temple.

Merchandising materials consist of an eight to 16-piece rotating display, eight-piece tray, one-piece logo block, countercards and mirror. For more information please call 800-345-VIVA or visit vivagroup.com/williamrast.

About Viva International Group

Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano, Mark Nason and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson®, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.

Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and William Rast Styles: WR 1039 & 1040direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.

Viva, a Highmark company, is a business unit of HVHC Inc., an integrated vision care company, which also includes Davis Vision Inc. and Eye Care Centers of America. HVHC Inc. has assembled many businesses and brands under one umbrella, which allows it to offer a wide variety of competitive products and services. Together, the companies provide a total eyecare and eyewear experience. For more information, please visit www.vivagroup.com.

About William Rast

William Rast, the ‘New America’ denim culture brand, was conceptualized and founded by Justin Timberlake in 2005 under management of CEO Colin Dyne. Originally comprised of only denim, the brand has expanded into a complete lifestyle collection, including leathers, outerwear, wovens, knits, footwear and eyewear; known for delivering quality, fashion forward design and premium fit. Grounded in the iconography of American denim heritage and biker culture, yet re-packaged and presented in a contemporary context, William Rast has found its place on the floors of top-tier department stores and boutiques across the globe, and has become a staple for denim fans worldwide. The company operates William Rast retail stores at Century City in Los Angeles, Aventura in Miami, Valley Fair in San Jose and Desert Hills Premium Outlets in Palm Springs; as well as its webshop at www.williamrast.com.

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