NORTH ANDOVER, Mass. (January, 2012) – Converse kicks off the new year with fresh styles in its Converse optical collection; whether you’re a Chuck Taylor addict or love your leather Star Chevrons, there is an original style for you. Converse customers are unstoppably creative, so we’ve named these frames after art supply essentials that artistic types from the street to the studio can’t live without. Converse will have you seeing clearly and colorfully in 2012!
Stencil Kit lives up to its name with clean sharp lines in a matte metal frame with precision cutouts on the temples in four forthright colors. Don’t leave home without your Sketch Book, drafted in three layers of tonal acetate with a pencil thin streak of blue running through it.
Silvery smooth with slicks of color, the Spraypaint is a metallic frame with undulating temples that hide and reveal contoured cutouts and dynamic colors. Popsicle Stick is stamped with Converse’s signature stars saturating the metallic temples affixed to acetate fronts in delicious colors.
You read it here first; the Newsprint is a frame for one and all! Crafted from acetate embossed with Converse’s electric star pattern on the temples, this classic style comes in four colors ranging from playful acid green to no-nonsense black.
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the
Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including premium lifestyle men’s and women’s footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 58 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.
About REM Eyewear
Serving more than 60 nations on six continents, REM Eyewear is a leading designer and marketer of eyewear worldwide, with headquarters in Los Angeles, Sydney, Hong Kong, and the UK. REM’s portfolio of brands includes Converse, Jones New York, Lucky Kid, Lucky Brand, Indie, Lipstick, and Popcorn. The company’s Base Curve division includes menswear designer John Varvatos. Family owned-and-operated for more than fifty years, the company is headed by industry veterans Mike Hundert (CEO) and Donna Gindy (COO), Steve Horowitz (President), and Nicolas Roseillier (Creative Director). Base Curve Eyewear is the luxury division of REM Eyewear, a leading designer and marketer of optical and sunglasses worldwide.