L’Amy America is pleased to formally announce to our clients and partners that as part of the evolution of our namesake brand, what was previously the Lunettes L’Amy collection would now be the L’Amy Paris collection. Over the coming days and weeks, you will notice more changes to our website and marketing collateral that will reflect and reinforce this new name.
The objective in re-branding this collection is to maintain our already iconic and recognizable mark while simultaneously moving the brand forward. L’Amy Paris more closely reflects the growth of the brand and represents our renewed focus. Steeped in over 200 years of eyewear design heritage, the L’Amy name thrives on the founding principles of innovation and quality.
What this means for existing partners, is that the L’Amy Paris collection will continue to offer European craftsmanship and styling at a competitive price. We will not falter from the level of design, quality and innovation that has come to be expected of L’Amy product. Made in France, this collection of contemporary styles is a brilliant staple of acetate, metal and combination frames.
In conjunction with the launch of the new logo, we will also be introducing new POP. These visuals will not only reinforce the L’Amy Paris brand and the values which it is formed around, but help to build both a distinctive presence and environment in retail spaces.
Contact: L’Amy America www.lamyamerica.com