Viva International Group presents 10 new releases from the SKECHERS Eyewear Spring/Summer 2012 collection consisting of four men’s, four women’s and two boy’s ophthalmic styles. The new styles capture the sporty and vibrant look of the SKECHERS brand, while incorporating many design elements from SKECHERS’ new footwear styles.
Fashion-forward trends consisting of flower pattern accents, metal inlay detailing and unique multi-toned colorations are infused into the new women’s ophthalmic collection. Innovative temple treatments include a swooping colored metal inlay featured on models SK 2041 and SK 2042. Handcrafted in acetate, each temple features a dual layered design available in a variety of trendy color combinations, including black on white crystal, plum horn on purple and brown horn on light blue. Model SK 2041 features an acetate front, while model SK 2042 is designed with a full-rimmed metal front, both offered in modified rectangle shapes.
Inspired by the on-trend design treatments in the SKECHERS footwear collection, models SK 2046 and SK 2068 feature high definition flower prints, which decorate the frame’s handmade acetate temples, along with the SKECHERS logo. Model 2046, fully handcrafted in acetate, is available in rich color combinations, including black on pearl purple horn, brown on light teal and burgundy on burgundy crystal. Model SK 2068 features a semi-rimless metal front in satin black, satin brown and satin purple.
The men’s optical collection features a sleek metal inlay with a carbon fiber effect and the SKECHERS logo engraved on the temples of styles SK 3048 and SK 3049. Style SK 3048 is fully handcrafted in acetate and available in a rich blend of colors, including dark brown/white/brown crystal, grey/white/grey crystal and grey/blue horn. Style 3049 incorporates the same innovative temple treatment and features a satin-finished metal front in black, green and gunmetal. Both styles feature a modified rectangular front shape, delivering a contemporary and modern look.
The temples of models SK 3042 and SK 3043 are infused with a detailing inspired by SKECHERS’ popular sneaker collections. This sporty style is offered in satin black, satin brown and satin gunmetal. Plastic temple tips are available in two-toned colorations of black, brown and gunmetal on model SK 3042, a full-rimmed metal frame and SK 3043, a semi-rimless metal frame.
The selection of boy’s ophthalmic releases for spring 2012 is filled with sporty elements and fun details. Models SK 1030 and SK 1031 feature a recessed horizontal detail, which fuses sporty style with on-trend fashion. The SKECHERS “SKX” logo design, inspired by the brand’s signature graphics, is etched on each temple in bold colors, including green, blue, red and orange.
New merchandising materials include a 15-piece countertop display and pedestal, three-piece highlighter, graphic holder, logo block and counter cards featuring the new spring campaign imagery. For more information, please call 800-345-VIVA or visit vivagroup.com.
About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano, Mark Nason and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.
Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.
Viva, a Highmark company, is a business unit of HVHC Inc., an integrated vision care company, which also includes Davis Vision Inc. and Visionworks, formerly Eye Care Centers of America. HVHC Inc. has assembled many businesses and brands under one umbrella, which allows it to offer a wide variety of competitive products and services. Together, the companies provide a total eyecare and eyewear experience. For more information, please visit www.vivagroup.com.
ABOUT SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, Japan and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).