Viva International Group introduces 10 new styles for men and women from the Harley-Davidson® Eyewear Spring 2012 collection. Each reflects the distinguished quality and workmanship of the Harley-Davidson brand. The men’s styles evoke the masculine, yet trend-driven quality of the Harley-Davidson man, and deliver a unique mix of fashion-forward styles. The Ladies collection offers a fashionable blend of design elements, including subtle flame accents and stone embellishments. Supporting the new collection is a new campaign, shot in a classic location for an iconic brand.
Each frame is solidly constructed and designed with clean lines and subtle logo treatments. Key materials include stainless steel, as seen in models HD 422, HD 423 and HD 424, from the men’s ophthalmic collection. This lightweight material delivers a slim profile, while showcasing the Harley-Davidson Bar & Shield logo laser-etched on both of the temples. A series of parallel notches help define the style’s streamlined temple design. Soft metallic colors, including brown, gunmetal, olive and black, are inspired by the chrome details of the brand’s esteemed motorcycles. Each style is finished with branded chrome temple tips.
The Ladies ophthalmic collection includes models HD 506, HD 507 and HD 508, three new metal styles featuring a three-piece compression mount construction. The styles feature a subtle flame pattern on each temple, which highlights a metal plaque featuring the Harley-Davidson logo accented by two crystal stones.
The trendy new prescription-ready sunglass models from Harley-Davidson® Eyewear deliver full UV/UB protection, along with sporty, yet fashionable design elements. Model HDX 833, from the men’s collection, features a flame-enhanced temple design and a metal plaque with the Harley-Davidson Bar & Shield logo. This sleek handmade acetate sunglass style is finished in classic black, orange and tortoise colorations.
The double-bridge aviator design of prescription-ready sunglass model HDX 834, comprised of stainless steel, features the Harley-Davidson Bar & Shield logo laser-etched on the temples, as well as the top part of the frame’s bridge. Enhanced by a slim profile and featured in the men’s sunglass campaign image, model HDX 834 takes its inspiration from the brand’s trend-driven design elements. The added benefit of polarized lenses offers superior glare reduction and optimum sun protection for this new men’s style.
The spring releases from the Ladies prescription-ready sunglass collection deliver dramatic styling in a rich color palette, including black on zebra, gradient amber, purple and tortoise. An elegant button appliqué featuring a Harley-Davidson “HD” logo adorns the temples of models HDX 838 and HDX 839. Handcrafted in acetate, the soft square shape of model HDX 838 and oval shape of HDX 839 offers a daring, yet fashionable look for today’s woman.
Harley-Davidson Eyewear’s Spring/Summer 2012 campaign seeks its inspiration from the iconic backdrop of Asbury Park, NJ, home of The Stone Pony and Bruce Springsteen. The famed area’s amusement halls and boardwalk offer the perfect ambiance for the image campaign’s authentic tone and support the new collection. New merchandising materials consist of an eight-piece countertop display, a one-piece highlighter plaque, counter cards, mirror and logo plaque.
For more information please call 800-345-VIVA or visit vivagroup.com.
About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano, Mark Nason and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.
Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.
Viva, a Highmark company, is a business unit of HVHC Inc., an integrated vision care company, which also includes Davis Vision Inc. and Visionworks, formerly Eye Care Centers of America. HVHC Inc. has assembled many businesses and brands under one
umbrella, which allows it to offer a wide variety of competitive products and services. Together, the companies provide a total eyecare and eyewear experience. For more information, please visit www.vivagroup.com.