Viva International Group presents eight new releases from the SKECHERS Eyewear Summer 2012 collection for kids consisting of four ophthalmic styles for boys and four ophthalmic styles for girls. The new releases reflect the free-spirited lifestyle of today’s kids, combined with the fashion and sport styling of the SKECHERS brand.
The selection of boys ophthalmic releases for Summer 2012 is filled with sporty elements and fun details, including rubberized temples and puzzle accented designs. Models SK 1040 and SK 1041 feature metal frames with a raised temple design accented by the SKECHERS logo laser etched on each side. Model 1040 includes a full-rimmed metal front, while model SK 1041 sports a semi-rimless metal front. Both models are available in fun satin-finished color combinations, including satin blue with gunmetal detailing, satin black with green detailing and satin gunmetal with navy detailing on select models.
Rubberized temples add additional comfort to models SK 1034 and SK 1035, which both feature a puzzle design. Model SK 1034 offers a deeper eye size, while model SK 1035 features a more rectangular front profile. Vibrant colors, including satin blue and satin green, contrast with the temple’s rubber logo plaque featuring the SKECHERS logo.
A lively mix of patterns and colors makes the new girls ophthalmic styles an ideal collection for today’s younger audience. Playful design elements include shooting stars, flowers and paisley swirls. Colorful rubber stars decorate the temples of models SK 1508 and SK 1509, delivering a dose of fun. Spirited color combinations include purple on teal, green on violet, and brown on pink.
Models SK 1510 and SK 1511 feature metal temples accented by three polka dot flowers with the SKECHERS Cali logo and a paisley swirl design. Style SK 1510 features a full metal rim in a modified oval shape, while model SK 1511 features an acetate front with a soft bowtie shape.
For more information on the complete SKECHERS Eyewear collection, please visit www.vivagroup.com.
About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano, Mark Nason and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.
Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.
Viva, a Highmark company, is a business unit of HVHC Inc., an integrated vision care company, which also includes Davis Vision Inc. and Visionworks, formerly Eye Care Centers of America. HVHC Inc. has assembled many businesses and brands under one umbrella, which allows it to offer a wide variety of competitive products and services. Together, the companies provide a total eyecare and eyewear experience. For more information, please visit www.vivagroup.com.
ABOUT SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, Japan and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).