The sunglass specialty retailer SOLSTICE Sunglasses, along with Carrera sunglasses and Italian eyewear manufacturer Safilo Group, celebrated the Summer Solstice and the U.S. launch of the Carrera 6000 sunglass collection with a two-day “Celebrate Summer Solstice” event in New York City’s Meatpacking District on Wednesday, June 20th from 1:00-10:00 p.m. and again on Thursday, June 21st from 1:00-8:00 p.m. Held at the Gansevoort Plaza public space located at 9th Avenue and Gansevoort Street, the event was open to the general public directly following a celebrity filled VIP kick-off celebration.
New Yorkers and out-of-town visitors were invited to keep cool during the “Celebrate Summer Solstice” event with complimentary summery refreshments served throughout the day while listening to the hottest beats by some of the world’s most renown DJs, including: Mia Morretti, Solange Knowles, Michaelangelo, Jeffrey Tonnesen, Theophilus London & Brendan Fallis, Nina Sky, DJ Equal, Timo & Alan, Mike Nouveau, Ra Ra Riot, The Jane Doze and Mick Boogie.
Celebrity attendees at the VIP event included actor Adrian Grenier, Victoria’s Secret supermodel Erin Heatherton (and current girlfriend of Leonardo DiCaprio), 2012 Sports Illustrated model Chrissy Teigen (and fiancé of singer John Legend) and actor Dominic Cooper, who all posed for photos in their new Carrera 6000 sunglasses. Other notable personalities in attendance were: the newly crowned Miss USA, Olivia Culpo; celebrity stylist, Phillip Bloch; Sports Illustrated model, Damaris Lewis; Victoria’s Secret model, Joan Smalls; VH1 TV personality, Janelle Snowden, WNBC Weekend Today TV anchor Erika Tarantal and notable fashion personality and star of the E! TV show Scouted, Dani Stahl. High-energy, free-running performances by acclaimed professional parkour troupe also took place every hour on the hour for all to enjoy.
Guests were invited to step inside an illuminated geodesic dome symbolizing the sun to sample the new Carrera 6000 sunglass collection – a timeless and iconic square sunglass shape available in nine fashionable colors with a vintage feel and distinctive wavy temples – which borrows its name from the temperature of the sun’s photosphere. Highlighted by gloss/matte color contrasts, vertical stripes in the sports style-inspired versions or camouflage tones, the glasses are made from Optyl™, a registered Safilo trademark which identifies an exclusive ultra-lightweight, hypoallergenic material which features a soft-touch effect and is designed not to deform, even at high temperatures. Safilo Group produces and distributes the Carrera collection of sunglasses and optical frames.
Inside the dome, a photo booth captured video of event attendees in their favorite pair of Carrera 6000 against a playful summer scene backdrop; these images were turned into a keepsake Carrera flipbook and a video file which attendees posted on Facebook and other social media outlets.
A SOLSTICE Sunglasses pop-up shop was on site for guests interested in being among the first to purchase the Carrera 6000 collection which was exclusively launching at SOLSTICE Sunglasses store locations last week. Guests who purchased the Carrera 6000 during the event received a $25.00 gift card valid for their next purchase at SOLSTICE Sunglasses as part of the retailers’ ongoing “Celebrate Summer Solstice” sales promotion.
“As this is the 10th anniversary of SOLSTICE sunglass stores, we wanted to do something extra special this year in the city where we are headquartered to celebrate the Summer Solstice – the first day of summer – which is obviously a very special and important day for us. Simultaneously, the event celebrates our U.S. exclusive launch of the highly anticipated Carrera 6000 collection which we are excited to offer our customers first,” says Rick Talmage, COO of SOLSTICE Sunglasses. Who would’ve guessed that the first day of summer would be that hot?
“Celebrate Summer Solstice” Event Overview
Date: Wednesday-Thursday, June 20-21, 2012
Wednesday Hours: 1:00 – 3p.m. VIP kick-off event/3:00 p.m. – 10:00 p.m. (open to the general public)
Thursday Hours: 1:00 p.m. – 8:00 p.m. (open to the general public)
Location: Gansevoort Plaza
Corner of 9th Avenue & Gansevoort Street
New York, NY 10011
About SOLSTICE Sunglasses
SOLSTICE Sunglasses is an upscale sunglass specialty chain owned and operated by Solstice Marketing Concepts (SMC), LLC, the New York City based subsidiary of the renowned Italian designer eyewear manufacturer Safilo Group. SOLSTICE Sunglasses operates SOLSTICE Sunglass Boutique and SOLSTICE Outlet store locations as well an e-commerce website. Visit www.SOLSTICEsunglasses.com for store locations and general information or toll free 1-866-280-7620.
The history of the CARRERA brand begins in 1956 in the field of sports glasses, ski goggles and helmets. CARRERA is named after the famous trans-Latin American car race, “La Carrera Panamericana.” A prominent sunglasses brand which achieved cult status in the ‘80s, CARRERA has enjoyed a resurgence in recent years. With the brand’s unmistakable retro styling, iconic aviator shapes and distinctive details, the brand reintroduced popular vintage styles in Europe in 2007 with much success and later, in August 2008, in the U.S., at select Solstice Sunglasses locations. March 2009 marked the national launch of CARRERA sunglasses with an expanded collection of offerings now being carried by major department and specialty stores across the country. The CARRERA collection of sunglasses and optical frames is manufactured and distributed by Safilo Group which acquired the Austrian-based Carrera Optyl company in 1996.