Charmant USA Announces New Appointments To Executive Staff And Management

Charmant USA Announces New Appointments To Executive Staff And Management

CHARMANT, known for producing top-quality, comfortable and attractive eyewear, has announced changes to its executive staff and management. Promotions were awarded to several in management roles, creating a new executive staff to support the newly appointed president, Mr. Urayama. Promotions included Dee Berghuys, who moved from Director of Product and Marketing to become VP of Operations. Dee will now oversee Stock Control & Logistics and IT, as well as Product and Marketing. “I am very excited to take on this new role within CHARMANT,” states Dee Berghuys. “I’ve worked closely with the managers and directors in these departments for years, and I’m confident we will continue to work well together, while implementing any needed changes to increase workflow and productivity.” Promotions included Keith Andreotta, formerly Manager of Human Resources to Director of General Affairs; Wataru Iwasaki, formerly Manager of Corporate Planning to Director of Corporate Planning; Doug Fryer, formerly Manager of Inventory and Product Control to Director of Stock Control and Logistics; Michele Ziss, formerly Brand Manager to Director of Product and Marketing. About CHARMANT Based in Sabae-City, Japan, CHARMANT has over 50 years of experience in eyewear frame production and today is one of the world’s leading integrated frame manufacturer’s, covering design, production, marketing and distribution. With an extensive expertise in selling licensed brand names such as Esprit, ELLE, PUMA, and Trussardi, the group has an international operating presence and distribution coverage in almost 100 countries. ...
Filed in: Eyewear, Industry Info
Eastern States Eyewear Announces Sunglasses Collection And Forthcoming Marketing Campaign

Eastern States Eyewear Announces Sunglasses Collection And Forthcoming Marketing Campaign

ESE’s Exces Eyewear is proud to announce a new sunglass collection for 2015 coupled with a new marketing campaign. Six plastic styles combine easy to RX, feminine shapes that are designed to fit cleanly and comfortably and have the quality and functionality for daily use. The collection’s panache comes from an array of striking colors in a variety of marble, striated, crystallized, laminate, or two toned blends. Combinations include such shades as Golden leopard, Green-Cognac, Violet-Burgundy, and Red-Gold. Also of note, ESE has announced that up and coming country music artist Ashley Jordan will be the face of the collection in its soon to be launched marketing campaign. “Mrs. Jordan has long been a fan of the collection and had expressed an interest in being the face of the new campaign,” explained Jason Shyer, ESE Marketing Director. “The shots features a artistic, rock and roll feel that is a great compliment to the energetic, colorful nature of the collection.” For more information visit www.eseyewear.com ...
Filed in: Eyewear
New Styles For February From Ducks Unlimited

New Styles For February From Ducks Unlimited

Ducks Unlimited is committed to conservation and authentic style. The February optical collection is directly inspired by duck calls, consistent with Ducks Unlimited’s vision of maintaining wetlands for today tomorrow and forever. Striker is a full acetate frame with classic soft square eye shape. Multicolored, and double laminated acetates give each frame undeniable character while duck-call inspired temple tips add extra style. Spring hinges assist in a more comfortable fit. Striker is available in Dark Brown and Navy Tortoise. Patrol is a semi-rimless frame with a modern rectangle eye shape. End pieces featured twisted metal work reminiscent of a duck call. Round acetate temples and adjustable nose pads allow for a more comfortable and customized fit. Patrol is available in Brown and Gunmetal. Transit brightens up the collection with touches of Navy, Olive and Tortoise acetates. Modern rectangular eye shapes are adorned with duck-call inspired temple tips and spring hinges for a more customized fit. Transit is available in three colors Black, Navy Gradient, and Olive Tortoise. For more information, visit our website at www.mcgeegroup.com or contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. Ducks Unlimited Eyewear is sold by The McGee Group under the license from Ducks Unlimited. A portion of proceeds benefit Ducks Unlimited conservation efforts. Ducks Unlimited Inc. is the world’s largest non-profit organization dedicated to conserving North America’s continually disappearing waterfowl habitats. Established in 1937, Ducks Unlimited has conserved more than 13 million acres thanks to contributions from more than a million supporters across the continent. Guided by science and dedicated to program efficiency, DU works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. The McGee Group markets ophthalmic frames, sunwear, reading glasses, and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward-thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support, and value-added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear & Sunwear, Vera Bradley Eyewear and Sunwear, Totally Rimless Eyewear, Ducks Unlimited Eyewear, XOXO Eyewear and Sunwear and Argyleculture Eyewear by Russell Simmons. ...
Filed in: Eyewear
Marcolin Announces The Early Renewal Of Its Licensing Agreement With TBL Licensing, LLC

Marcolin Announces The Early Renewal Of Its Licensing Agreement With TBL Licensing, LLC

Marcolin SpA, a worldwide leading eyewear company, and TBL Licensing, LLC announce today the early renewal of the licensing agreement for the design, production and worldwide distribution of Timberland® optical frames and sunglasses. This agreement extends the partnership duration until December 31st 2018, with the possibility to expand it for an additional 2 years. Giovanni Zoppas, CEO Marcolin, affirmed: “Timberland is a brand of worldwide relevance with a precise position in the lifestyle market and in our portfolio of brands. We are very pleased therefore to continue on with this successful partnership for many years.” “Marcolin and Timberland have developed a very strong partnership over the past 12 years, grounded in shared values and a passion for the Timberland brand and the promise it holds,” said Katherine Cousins, VP Licensing & Accessories for Timberland. “We’re excited to renew this partnership, and will continue to work closely with Marcolin to bring innovative and stylish Timberland eyewear to consumers around the world.” About Marcolin Marcolin is among the leading companies for eyewear and stands out in the luxury sector for high quality of products, focus on details and a prestigious distribution network. In December 2013, Marcolin finalized the acquisition of Viva International Group significantly strengthening its brands portfolio and the distribution structure, particularly in the U.S. In 2014, the company sold about 14,3 million eyeglasses with more than 1450 models. Currently the company portfolio of brands includes: Tom Ford, Balenciaga, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli, Tod’s, Emilio Pucci, Swarovski, Dsquared2, Diesel, Just Cavalli, Covergirl, Kenneth Cole New York, Kenneth Cole Reaction, Timberland, Guess, Gant, Harley-Davidson, Marciano, Catherine Deneuve, Skechers, Bongo, Candie’s, Rampage, Viva, Magic Clip, Savvy, Marcolin, National and Web. About Timberland Timberland, a brand of VF Corporation (NYSE: VFC), is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, and Timberland Boot Company® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. Timberland® products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online. Timberland’s dedication to making quality products is matched by its commitment to “doing well and doing good” — forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To ...
Filed in: Eyewear
New Styles From Plume Paris by Best Image Optical, Inc.

New Styles From Plume Paris by Best Image Optical, Inc.

Without sacrificing creativity the Plume Paris collection releases beautiful designs that are not only comfortable to wear but exude confidence. The newest styles are a wonderful mixture of inspirations from the past with an eye to a more modern and edgy style. One of the most significant design elements to the collection is the blending of easy to wear frame shapes with exquisite and unique temple and brow-bar designs. A notable trend in this season’s collection is the designer’s inclination for a moderate feline eye-shape. These captivating cat-eyes have been embossed with bold colors and prismatic patterns, offering coquette looks in women’s eyewear. Plume Paris spectacles are far from being demure, as they confidently capture a spectator’s curiosity. The attention to detail, a signature trademark to the collection, is exquisite and a true testament of art in eyewear design. The play on colors, shades, and shapes are skillfully fabricated using stainless steel material. Plume Paris models Tanlay, Nantes, Ville, and Orbey add a lovely feminine flare to the 2015 collection.   Model Name: Tanlay Brand: Plume Paris Colors: Wine Stripe, Olive Stripe, Chocolate Stripe Sizes: 49-21-138 Material: Stainless Steel Market: Female   Model Name: Nantes Brand: Plume Paris New Colors: Violet/Purple, Brown/Chocolate, Red/Wine Sizes: 53-17-138 Material: Stainless Steel Market: Female     Model Name: Ville Brand: Plume Paris New Colors: Brown/Chocolate Violet/Purple, Red/Wine Sizes: 50-18-138 Material: Stainless Steel Market: Unisex     Model Name: Orbey Brand: Plume Paris New Colors: Hunter/Copper, Burgundy/Rust, Blue/Red,Purple/Olive Sizes: 52-17-145 Material: Stainless Steel Market: Female   See more at www.BestImageOptical.com.   ...
Filed in: Eyewear
Essilor Launches “Change Your View” Sweepstakes

Essilor Launches “Change Your View” Sweepstakes

Essilor of America is giving eyecare professionals a chance to win exciting prizes, including an Alaskan sightseeing adventure and a variety of monthly and weekly giveaways, through the “Change Your View” sweepstakes going on now through April 30, 2015. To enter the sweepstakes, ECPs can simply register online at EssilorTransitions.com and complete a short training on how Transitions® lenses can benefit their patients and their practice. “We’re thrilled to offer this fun promotion to eyecare professionals across the country while at the same time educating them on the benefits of Transitions lenses,” said Howard Purcell, O.D., F.A.A.O., Dipl., and senior vice president of customer development, Essilor of America. “This training was developed as part of Essilor’s ongoing efforts to support ECPs as they work to offer their patients the best possible vision solutions. Essilor’s continued training opportunities aim to help ECPs increase patient satisfaction and thus accelerate business growth.” ECPs who register online and complete the training are eligible for the “Change Your View” sweepstakes grand prize which includes a sightseeing journey across Alaska from an expedition to the Spencer Glacier by train to a rafting adventure in Anchorage. The grand prize winner will receive round-trip airfare for two to Fairbanks and Anchorage and accommodations for two nights in Fairbanks and three nights in Anchorage. The winner will also receive a digital SLR camera, five photography classes and a $500 voucher redeemable for a pair of Transitions lenses and frames. Essilor is also giving monthly and weekly prizes to eligible ECPs. Monthly prizes include a GoPro® HD HERO3 camera, Microsoft SurfaceTM 2 32GB tablet and a $250 Southwest® Airlines gift card. Weekly prizes include $25 Amazon.com e-gift cards, a $25 Teavana e-gift cards and $25 iTunes gift cards. Visit EssilorTransitions.com to register today. About Essilor Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index, photochromic and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, TRANSITIONS®, XPERIO UV™, DEFINITY®, THIN&LITE® and other Essilor brand names. Essilor Laboratories of America, Inc. is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA). VARILUX, CRIZAL, XPERIO UV, E-SPF and DEFINITY are trademarks of Essilor International. THIN & LITE is a registered trademark of Essilor of America, Inc. Transitions and XTRActive are registered trademarks of Transitions Optical, Inc. Photochromic performance is influenced by temperature, UV exposure, and lens material. ...
Vera Bradley Girlfriends Collection: Grace, Sable & Tannis

Vera Bradley Girlfriends Collection: Grace, Sable & Tannis

Grace, Sable and Tannis feature retro flair and the latest playful Vera Bradley prints. Vibrant hues combine with metal finishes to create the perfect look for Vera Bradley Girlfriends! Grace is a full acetate frame with two tone gradient front. Uplifted rectangle eye shapes add a feminine twist to the masculine inspired frame shape with notched end pieces. Vera Bradley colors are displayed on inner temples. Grace is available in Emerald Paisley and Rio. Sable features semi-rimless metal frame front with an uplifted round rectangle eye shape. Acetate temples display new Vera Bradley colors on the outer temple for Midnight Paisley, and on the inner temple for Rio. Spring hinges and adjustable nose pads create a more customized fit. Pops of color make Tannis stand out from the crowd. Metal frame fronts with uplifted rounded rectangular eye shapes curve into bright acetate temples with Vera Bradley colors on temple tips. Tannis is available in Cheery Blossoms, Moon Blooms and Lucky You. To view the entire collection, visit our website at mcgeegroup.com. For more information about the Vera Bradley® Girlfriends collection, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group and Vera Bradley have a common cause – ending breast cancer. The McGee Group is a generous contributor to the Vera Bradley Foundation for Breast Cancer. For more information about the Foundation, visit verabradley.org. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, Ducks Unlimited Eyewear, XOXO Eyewear and Sunwear, Totally Rimless, and Argyleculture Eyewear by Russell Simmons. ...
Filed in: Eyewear
Diortechnoloic, A Futuristic Reflect

Diortechnoloic, A Futuristic Reflect

For Dior summer 2015 ready-to-wear fashion show, Raf Simons brings haute couture traditions to ready-to-wear while taking it to a new dimension: “more modern, mode dynamic, more real”. Historical dresses and 18th century attires met fully embroidered pilot uniforms. In the same energy, the  diortechnologic sunglasses revealed during the show explore classic shapes and bring them forward, in a futuristic universe. The ultra-modern open-worked metal front is featuring surprisingly flat lenses for an avant-garde style. The tonal shiny metal and mirrored lenses contrast with black soft-touch acetate temples. A strong stylistic statement for a cutting-edge summer. Silver tone-on-tone: silver metal frame, silver mirrored flat lenses Gold tone-on-tone: gold metal frame, gold mirrored flat lenses Black tone-on-tone: black metal frame, dark grey flat lenses Graphic silver: silver metal frame, graphic blue shaded flat lenses Graphic gold: gold metal frame, graphic brown shaded flat lenses For more information visit www.safilo.com ...
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Ogi Eyewear Launches Luxury Division with Two New Brands

Ogi Eyewear Launches Luxury Division with Two New Brands

Ogi Eyewear has announced the launch of two new brands, Bon Vivant and Red Rose, which will be part of a new luxury segment of the company called the North Division. Resurrecting the iconic, timeless appeal of a lost, yet not forgotten collection, Ogi Eyewear brings back the Red Rose name in a whole new way. Inspired by minimalism, Red Rose designs embraces modern heritage applying the exquisite properties of 100% pure titanium to create simple, iconic shapes with universal appeal. Differentiated by its inventive screwless design and infused microns of precious metals in the coloring process, a sleek aesthetic with infallible resilience is achieved. Expert design and craftsmanship revives the rich heritage of Red Rose. Driven by the couture style, iconic artwork and grand architectural masterpieces of France, Bon Vivant Eyewear captures the essence of enchantment. Bon Vivant is a French expression that means “one who lives well.” Designed for the creative soul who has the free spirit of an artist. Bon Vivant is for fashion enthusiasts who desire a unique, yet wearable frame. Those with an appetite for all that is good in the world are drawn to the handcrafted designs of Bon Vivant. Ogi Eyewear is a leading luxury wholesale optical company that delivers exceptional value and craftsmanship. ...
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The McGee Group Introduces the Latest Collection from Totally Rimless Boutique

The McGee Group Introduces the Latest Collection from Totally Rimless Boutique

Totally Rimless Boutique combines the minimalist look and feel desired by rimless wearers with glamorous jewelry inspired details for elegant and fashionable frames. TR-222 has a soft rectangle eye shape with a beta-titanium frame. Looped textured temples are encrusted with Swarovski crystals. Adjustable nose pads allow for a more comfortable fit. TR-222 is available in Lavender and Taupe. TR-223 features a modern oval eye shape with a frame of durable beta-titanium. Textured temples are adorned with Swarovski crystals. Adjustable nose pads assist in a more comfortable fit. TR-223 is available in Burgundy and Ink. TR-224 features a teacup eye shape and beta-titanium frame. Colorful engraved temples are decorated with Swarovski crystals. Adjustable nose pads and bowed temples create a more comfortable fit. TR-224 is available in Amethyst and Dusty Blue. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, Totally Rimless, XOXO Eyewear and Sunwear, Argyleculture Eyewear by Russell Simmons and ...
Filed in: Eyewear
Karl Lagerfeld And Italia Independent Collaborate Again  For A “Kolor” Project

Karl Lagerfeld And Italia Independent Collaborate Again For A “Kolor” Project

KARL LAGERFELD and Italia Independent are proud to announce that the iconic sunglass style KL003S will now be available in three bright new colorations. Shot by Lagerfeld himself, the new “Karl is Kolor” SS15 campaign focuses on the new, brightly hued accessories that stand out in pops of color against monochrome models. Designed by Karl Lagerfeld and Italia Independent, the capsule collection was initially introduced in Paris in September 2013, and now features three bold color additions: blue, pink and green with a joint logo accented on the left temple. This new capsule collection underlines the successful collaboration between KARL LAGERFELD and Italia Independent and sheds light on a larger plan that sees Italia Independent alongside some of the most prestigious international brands to create unique and distinctive products. The new KARL is Kolor capsule collection will be available beginning March 4, 2015. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Dragon, Etro, Flexon®, G-Star RAW, Karl Lagerfeld, Lacoste, Liu Jo, MarchoNYC, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, Skaga, Valentino and X Games. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo, Venice, Canada and Shanghai, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries. ...
Filed in: Eyewear
The McGee Group Introduces the Latest Collection from Totally Rimless

The McGee Group Introduces the Latest Collection from Totally Rimless

Totally Rimless combines the minimalist look and feel desired by rimless wearers with a mix of shapes, colors and sizes to fit every style. The minimalist look and feel of TR-225 and TR-226 are perfect for the man who appreciates good design, craftsmanship and a light, comfortable fit. TR-225 has a soft oval frame shape and titanium frame. Acetate temple tips, spring hinges and adjustable nose pads allow for a more comfortable fit. TR-226 is available in Slate Blue and Bronze. TR-226 features a narrow rectangle eye shape and durable titanium frame. Rubberized flexible temples and adjustable nose pads create a customized fit. TR 226 is available in Gunmetal/Blue and Brown. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, Totally Rimless, XOXO Eyewear and Sunwear, Argyleculture Eyewear by Russell Simmons and Ducks Unlimited Eyewear. ...
Filed in: Eyewear
5 Reasons You Want Your Staff Involved in Social Media [Part 1]

5 Reasons You Want Your Staff Involved in Social Media [Part 1]

Many business owners are apprehensive to say the least about letting staff members represent their business on social media. And based on a number of “staff gone wild” horror stories out there, this fear could be justified…unless you take the proper steps to train your staff to post responsibly. Those that refrain from allowing their staff to take an active role in social media outlets, such as Facebook, Linkedin, Twitter, Pinterest, etc., are actually minimizing the impact social media can have on getting their practice name out, engaging patients and creating buzz in their local community. Alternatively, involving your staff in social media marketing can exponentially increase the effectiveness of your outreach. Before we go into some steps on how to engage your employees in social media, here are some reasons you want your staff to contribute to social media in the first place: 1) Your employees can be some of your greatest brand ambassadors. Hopefully more for better than for worse, your staff represents your brand and each one has a lot of expertise and ideas to share. With the right guidance, you can engage your staff to promote a vibrant and valuable image of your Practice on social media. 2) Chances are you employ a diverse staff, each one being connected to a different circle. Tapping into the combination of all of these circles simply casts a larger net. According to Michael Idinopulos, chief marketing officer of social optimization software PeopleLinx, “People don’t buy from brands; they buy from people they know and trust.”So the more people out there that know and trust your Practice and the people associated with it, the better! 3) Because each staff member is different and communicates differently, each of them will bring their personal expertise, sense of humor and interests to your social media. Consequently, your content will reflect and appeal to a greater diversity of personalities and individuals. 4) You might discover that one of your staff members is really knowledgeable or talented when it comes to social media marketing and can be a great asset to your Practice. In this case, you can shift the responsibility and give yourself more time to grow your Practice in other ways. 5) You will get more content out there if you share the responsibility. We know you are busy, maybe even too busy to worry about keeping up with social media. On a practical level, if each member of your staff is contributing to the social media effort, you will produce more content and be more effective. Once you’ve made the decision to allow your staff to help out with your social media you are ready to take the next steps: engaging your employees and planning your social media strategy. Look for part 2 of this topic in our upcoming Digital Tips #43. Do you need help getting started or have questions about your Practice’s social media? Contact EyeCarePro at www.eyecarepro.net to find out more about our optometry-focused social media services. ...
New February Styles for XOXO

New February Styles for XOXO

XOXO February Sun Collection offers acetates and metals than range from fashion forward aviators to classic, glamourous round and trendy butterflies in bold patterns and colors. With so many options to choose from, this summer will be the most stylish yet! X2334 features a full acetate frame with an uplifted butterfly eye shape. Rounded end pieces extend temples that are brought to life with vibrant acetates. X2334 is available in Panther and Purple. X2335 is an updated aviator with a softer eye shape. Flirty details include a Windsor rim brow bar that mimics the patterns on the temples. Adjustable nose pads create a more customized fit. X2335 is available in Gold and Gunmetal. X2336 turns up the volume on a classic rectangular shape. Pearlized tortoise materials and Swarovski crystals add a feminine edge. X2336 is available in Ivory Tortoise and Wine. X2337 is reminiscent of old Hollywood glamour with an uplifted, rounded eye shape. Multi-dimensional acetate adds a modern flair. X2337 is available in Ivory Tortoise and Tortoise. Back by popular demand X2328 is the definition of style. Acetate and metal accents combine to create a chic frame with a butterfly eye shape. A curved brow bar add a masculine edge while adjustable nose pieces create a more comfortable fit. X2328 is available in Gold and Black. Masculine style is given a colorful feminine twist with X2332. A classic wearable shape in bold, yet feminine colors. X2332 is available in Blue and Peach. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, XOXO Eyewear and Sunwear, Ducks Unlimited Eyewear, Totally Rimless Eyewear and Argyleculture Eyewear by Russell Simmons. ...
Filed in: Eyewear
Zyloware Eyewear Announces The Launch Of Leon Max Limited Edition This April 2015

Zyloware Eyewear Announces The Launch Of Leon Max Limited Edition This April 2015

Cutting-edge Leon Max Limited Edition Eyewear launched this April 2015. After the successful launch of the Leon Max eyewear collection in 2014, Zyloware Eyewear extends the collection to launch the Leon Max Limited Edition collection with 4 styles and 8 skus. Filling a niche in the market, this collection represents high-end luxury eyewear at an affordable price. The frames combine unique designs including rich materials and constructions creating more limited and exclusive styles. Styles include thick, sculptural zyl frames with intricate beveling and cutting features. Each frame in the collection incorporates the 7-barrel hinge, making the frames incredibly durable and strong while still embracing the on-trend vintage feel. All frames use the gold logo treatment inside the right zyl temple in a memorable way. In accordance with designer, Leon Max, the eyewear collection has been produced with a passionate dedication to quality. With attention to detail, unique beveling and architectural inspirations, Leon Max Limited Edition Eyewear is geared for the cutting-edge, trend-setting customer. The Leon Max Limited Edition 6001 is a full rim bold, zyl frame in an on-trend, oversized round shape. The unique beveling on the front of the zyl frame makes it a must-have for the trendy, cutting-edge consumer. The 7-barrel hinge incorporated in this frame makes it extremely strong and durable. Colors: Blonde Tortoise (075) • Black/Tortoise (303) Sizes: 50-24-140 Special Features: Full rim zyl frame; 7-barrel hinge; Gold logo treatment on inside right temple; Accommodates progressives The Leon Max Limited Edition 6002 is a bold take on vintage styling in a fashionable square shape. This semi-rimless zyl frame has a unique keyhole bridge making this frame even more desirable. The sophisticated gold logo treatment on the inside right temple elegantly brands this frame. The 7-barrel hinge included creates a very durable frame. Colors: Blonde Tortoise (075) • Black/Tortoise (303) Sizes: 49-22-140 Special Features: Semi-rimless zyl frame; 7-barrel hinge; Gold logo treatment on inside right temple; Accommodates progressives The Leon Max Limited Edition 6003 flaunts personality as a full rim zyl frame. The exaggerated geometric shape of the frame brings attention to the wearer’s outer eyes in a flirty and flattering way. This full rim zyl frame features the chic gold logo treatment on the inside right temple. This extremely durable, stable frame incorporates a 7-barrel hinge. Colors: Tortoise (024) • Black/Tortoise (303) Sizes: 51-20-145 Special Features: Full rim zyl frame; 7-barrel hinge; Gold logo treatment on inside right temple; Accommodates progressives The Leon Max Limited Edition 6004 will spark the interest of any woman looking to stand out in a crowd. This full rim, bold geometric shaped zyl frame includes unique beveling and cutting features. With the gold logo treatment on the inside right temple, this frame is properly branded. The 7-barrel hinge incorporated in this frame makes it extremely strong and durable. Colors: Tortoise (024) • Black/Tortoise (303) Sizes: 47-24-145 Special Features: Full rim zyl frame; 7-barrel hinge; Gold logo treatment on inside right temple; Accommodates progressives For more information, retailers may contact Zyloware at 800-765-3700, via e-mail at sales@zyloware.com, or online at www.zyloware.com. ...
Filed in: Industry Info
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