L’Amy America’s Columbia Eyewear Enhances Tween Collection

L’Amy America’s Columbia Eyewear Enhances Tween Collection

L’Amy America, a division of global eyewear group TWC-L’Amy, announces the worldwide launch of two new tweener ophthalmic models, with metals featuring Columbia’s exclusive 180°™ hinge system, just in time for the back-to-school sell-in season. The new additions, to the now 11 model Columbia Tweener collection, are combination metal models, “Eagle Rock and Red Cliff.” The metals provide two distinct size options, with distinctive shapes, and Gripol™ rubberized temple stems for stability on face and super soft touch against the skin. The two new metal models are equipped with Columbia’s 180°™ hinge technology which allows the temple to completely “flatten out” into a position of 180° from the frame front. “The durable and flexible hinge system allows the frame to suffer the physical abuses inherent in an active Tween’s outdoor lifestyle. Furthermore, for Tweens experiencing growth spurts, these Monel metal frames accommodate heads of all shapes and sizes, and will resist corrosion due to skin acidity brought on by hormonal changes,” said Worldwide Business Unit Manager Connie Reiss. Function aside, the new series offers options in both conservative and trendier shapes. With vibrant, yet earthy colors such as black, gunmetal, navy and brown. Both models are available in 3 colors each. Sizing is 47 and 48 depths with 130mm temples. Each includes a hard, leather-style, clam shell case with debossed logo. The Columbia Tweeners collection is supported by visual display tools such as tent cards, frame highlighters, and window clings. And, to celebrate the new series launch, L’Amy America offers free shipping for on-line orders of 2 pieces or more. To learn more about the L’Amy’ free shipping promotion visit www.lamyamerica.com. About Columbia Sportswear Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. Columbia has become a billion-dollar global brand by channeling the company’s passion for the outdoors, and an innovative spirit of “trying stuff”, into technologies and performance products that keep people warm, dry, cool and protected year-round. To learn more, please visit the company’s website at www.columbia.com. About Groupe TWC-L’AMY L’Amy America is part of Groupe TWC-L’AMY – the largest accessory company in France. Established in 1810, the group develops eyewear for brands such as Ann Taylor, Bally of Switzerland, Balmain, Carven, Cerrutti 1881, Columbia Sportswear, Kenzo, Nicole Miller, Nina Ricci, Rochas, Sonia Rykiel, Sperry Top-Sider, Ted Lapidus, as well as its own house brands. Groupe TWC-L’AMY brings together eyewear, watches, handbags and jewelry under one international accessories company. More information is available at www.lamyamerica.com. Columbia Eyewear is manufactured under license by L’Amy Group for Columbia Sportswear Company North America Inc. © Columbia Sportswear Company ...
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Bright Eyewear Perfect for Summer The latest in Vera Bradley Ladies from The McGee Group

Bright Eyewear Perfect for Summer The latest in Vera Bradley Ladies from The McGee Group

The old and new come together in bold new color combinations for the perfect summer eyewear collection! The newest frames from the Vera Bradley Ladies collection offer classic and trendy looks in Vera Bradley latest colors. Jasmine, Blake, Marissa and Greta offer four sunny looks for summer that are perfect for any woman who loves Vera Bradley. A Vera Bradley classic returns in new colors! Jasmine features a modern rectangular eyeshape with a combination of solid and crystal acetates. The CNC basket weave texture on the exterior temples is offset with recessed Swarovski stones. With Clementine and Flower Shower on the interior temples, Jasmine offers a bold retro look for any fashion forward woman. Blake is a petite fit acetate frame with a sweet rounded eyeshape. The milky tortoise and solid black fronts lead to temples featuring the latest Vera Bradley patterns. The streamlined design offers a classic look, and spring hinges ensure a comfortable fit. Blake is available in Blue Bayou and Flower Shower. Marissa features a rectangular flat metal front in black and burgundy for a bold statement frame. Acetate temples feature Vera Bradley’s Blue Bayou and Petal Paisley, while spring hinges and adjustable nose pads offer a comfortable fit. Greta is a combination frame with a deep full metal front, perfect for progressives. The metal endpiece and temple features details inspired by the Vera Bradley jewelry collection. Acetate temples feature Vera Bradley’s Clementine and Petal Paisley to finish the look, with adjustable nose pads and spring hinges for a comfortable fit. To view the entire collection, visit our website at mcgeegroup.com. For more information about the Vera Bradley® Ladies collection, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group and Vera Bradley have a common cause – ending breast cancer. The McGee Group is a generous contributor to the Vera Bradley Foundation for Breast Cancer. For more information about the Foundation, visit verabradley.org. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, Orvis Eyewear, XOXO Eyewear and Sunwear, Totally Rimless and Argyleculture Eyewear by Russell Simmons. ...
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L’amy America’s Columbia Eyewear Introduces Summer 2014 Ophthalmics

L’amy America’s Columbia Eyewear Introduces Summer 2014 Ophthalmics

L’Amy America’s Columbia Eyewear, an industry leader in outdoor ophthalmic design, announces the worldwide launch of 6 new models for the Summer, with design options in stainless steel or titanium. Bitterroot and Brundage are 2 new easy-wearing, traditional rectangles with slight sport attitude made of stainless steel which is durable, and has a soft-brushed finish with subtle two-color temple detail—the ultimate “daily commute” frame for more conservative tastes. Two new titanium models, Sheridan Mountain and Spencer Peak are constructed of 100% pure titanium for superior strength, lightest-weight comfort, hypo-allergenic and anti-corrosive properties that will stand up to mother nature and father time. In addition, each model features Columbia’s exclusive “Gripol” rubberized temple sleeves that provide extra grip and stability during activity. “This versatile titanium series provides superior functionality by combining casual, easy-to-wear styling with high-performance frame materials that promote an easy office-to-outdoor adventure transition” said Worldwide Brand Manager Connie Reiss. For the first time, we’ve combined an H90 frame front with stainless steel temples in “Kelso Mountain”. This new, edgy design provides the ultimate in frame comfort and frame performance with durability. “H90™ featherweight comfort and stainless steel strength together create a frame perfectly suited for outdoor adventure and the urban commute alike,” said Reiss. “Our legendary H90™ frame material provides featherweight comfort, is flexible and durable, reacting very well to extreme temperatures.” “These new offerings exemplify Columbia Sportswear’s product philosophy, which is to create products designed to help people ‘try more stuff in the outdoors’ ” –according to Reiss. “Columbia Sportswear creates products that provide outdoor solutions which encourage folks to get outside and stay out longer, in comfort.” Reiss explained. About L’Amy America: L’AMY America is part of Groupe TWC-L’AMY – the largest accessory company in France. Established in 1810, the group develops eyewear for brands such as BALLY of SWITZERLAND, BALMAIN, CARVEN, CERRUTTI 1881, COLUMBIA SPORTSWEAR, KENZO, NICOLE MILLER, NINA RICCI, ROCHAS, SONIA RYKIEL, TED LAPIDUS and THEORY, as well as its own house brands. Groupe TWC- L’AMY brings together eyewear, watches, handbags and jewelry under one international accessories company. For more information, please visit www.lamyamerica.com. About Columbia: Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. Columbia has become a billion-dollar global brand by channeling the company’s passion for the outdoors, and an innovative spirit of “trying stuff”, into technologies and performance products that keep people warm, dry, cool and protected year-round. To learn more, please visit the company’s website at www.columbia.com. Columbia Eyewear is manufactured under license by L’Amy Group for Columbia Sportswear Company North America Inc. © Columbia Sportswear Company ...
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HOYA Sponsors “First 100 Days” Event with AOA on Capitol Hill

HOYA Sponsors “First 100 Days” Event with AOA on Capitol Hill

Ophthalmic lens technology leader, HOYA Vision Care continues to empower Independent Eye Care Providers through science, technology and innovation by having sponsored the “Healthy Vision 2014” forum to ensure your voice is heard at the highest levels. “HOYA is proud to sponsor the AOA’s efforts on behalf of our kids,” said Barney Dougher, President and CEO of HOYA Vision Care, North America, he continued, “Families can now visit their local independent eye care provider, receive the best services, and if necessary, eyewear materials available.” The Healthy Vision 2014: The First 100 Days of Essential Pediatric Eye Health Coverage forum elaborated on how expanded coverage for eye health and vision care for children had made an impact in the first 100 days of the Affordable Care Act. Attendees also discussed how concerned organizations and community leaders can do even more to inform families and educators about this crucial new benefit. The “Healthy Vision 2014” forum was held in the Grand Ballroom at the J.W. Marriott Hotel in Washington, D.C., on April 28th. The AOA Congressional Advocacy Conference took place at the same location from April 27 through April 29. Presentations by several members of the House of Representatives supporting the initiatives were made. Dr. Greg Hicks had the opportunity to welcome guests and make opening remarks as well as one-on-one opportunities to discuss the issue with members of Congress. “We live in a visual world, our kids are always plugged in and school books are now on tablets. According to Neil Fleming’s VARK model we know there are three different ways people learn. Most people are a combination of visual, auditory or kinesthetic learners, however about 65% of people are mainly visual learners. The importance of vision care for children throughout their scholastic careers is vital to their success,” noted Gregory W. Hicks, O.D., HOYA’s Director of Professional Affairs. For more information about the “First 100 Days” please visit the AOA’s website: http://www.aoa.org/news/health-care-reform/4-trends-from-the-first-100-days-of-aca?sso=y About Hoya Corporation Hoya Corporation is a global technology company traded on the Japanese stock exchange based in Tokyo, Japan, and the leading supplier of innovative and indispensable high‐tech and healthcare products based upon its advanced optics technologies. Hoya is active in four fields of business: The Healthcare provides eyeglasses and contact lenses for retail sales. The Medical provides endoscopic system and intraocular lenses for cataract surgery. The Electronics makes mask blanks and photo masks for the semiconductor devices and LCD panels as well as glass memory disks for HDDs. The Imaging produces optical lenses, SLR/compact digital cameras, lens modules and micro lenses. Hoya now has over 100 subsidiaries and affiliates, and employs over 36,500 people worldwide. ...
Farrah, Ivy and Paula Summer Style for All with the Vera Bradley Girlfriends Collection

Farrah, Ivy and Paula Summer Style for All with the Vera Bradley Girlfriends Collection

The Vera Bradley Girlfriends collection offers a frame for every style, whether she prefers sport blue or pretty in pink. Farrah, Ivy and Paula offer a mix of trendy and classic eyeshapes and design details to make each girl feel extraordinary. For a trendy teen, Farrah brings the perfect shape and color combination! Farrah offers an oversized rounded eyeshape with a flat metal front in black or dark purple for a bold look. Vera Bradley’s Clementine and Flower Shower are prominently features on the exterior temples. Farrah features Ivy is a combination frame with a rounded rectangle metal front and temples. The three dimensional endpiece highlights the two tone metal plating, combining brown with red or pink with purple for a colorful look. The acetate temples prominently feature Vera Bradley’s Clementine and Flower Shower, with complementary interior colors of peach and hot pink. Ivy features spring hinges and adjustable nose pads for a comfortable fit. A classic look for any girl returns in new colors! Paula is a handmade acetate frame, featuring a modified cateye shape and the latest Vera Bradley colors on the exterior temples. The Flower Shower frame features tortoise over peach for a sunny burst of color, and the black front and white interior temples on the Blue Bayou frame offer the perfect color coordination. Both colors features a VB logo plaque on the temples to define the look perfect for a young fashionista. To view the entire collection, visit our website at mcgeegroup.com. For more information about the Vera Bradley® Girlfriends collection, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group and Vera Bradley have a common cause – ending breast cancer. The McGee Group is a generous contributor to the Vera Bradley Foundation for Breast Cancer. For more information about the Foundation, visit verabradley.org. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, the McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, Orvis Eyewear, XOXO Eyewear and Sunwear, Totally Rimless and Argyleculture Eyewear by Russell Simmons. ...
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Emilio Pucci and Marcolin Sign a Worldwide Exclusive License Agreement For The Eyewear Category

Emilio Pucci and Marcolin Sign a Worldwide Exclusive License Agreement For The Eyewear Category

Marcolin Group and Emilio Pucci announce having reached the worldwide exclusive license agreement for the design, production and distribution of sunglasses and eyeglasses for Emilio Pucci, the timeless fashion brand synonymous with luxury, color, design and “joie de vivre”, represented in its famous prints, innovative silhouette and fabrics that go beyond seasonal trends, for more than 60 years. The license, effective January 2015 with the launch of the first sunglasses collection, will have the duration of five years, renewable. The eyewear release will speak to an extremely feminine woman, embracing radiant and refined aesthetics and a luxury lifestyle in which creativity and minimalism will come together. Giovanni Zoppas, CEO of Marcolin Group, says: ”We are very pleased to include Emilio Pucci in our licensing portfolio, a brand with a unique and extraordinary heritage, iconic and with a great and long-standing tradition. In common we have the high affinity for the attention to the product and to the brand codes and values: these elements let us successfully face a more and more challenging market. Our product offering including Emilio Pucci will provide additional quality to the women’s universe that we address”. Maurizio Marcolin, Style & Licensing Officer of Marcolin Group, affirms: ”Emilio Pucci has been a worldwide pioneer in Italian fashion, and still now the Maison amazes with the exclusivity and originality of its creations. This is another reason why we are enthusiastic about starting this new and exciting adventure. We will make available our know-how in order to guarantee a product consistent with the unmistakable Pucci style through up-todate design, materials and colors”. Laudomia Pucci, CEO of Emilio Pucci, declares: “We’re enthusiastic to work with Marcolin Group. Both companies are bearers of Italian values and able to interpret with creativity and innovation the heritage and patrimony of which they are international witnesses. The continuous research of innovative materials, design and quality represent the great asset of this partnership. The agreement allows the product reinforcement in its global dimension, aiming to grow in traditional and new markets following the Pucci brand solidification and expansion”. Original press release is available on Marcolin’s website www.marcolin.com MARCOLIN GROUP Marcolin is among the leading companies for eyewear and stands out in the luxury sector for high quality of products, focus on details and a prestigious distribution network. In 2013, the company sold about 5.5 million eyeglasses with more than 700 models. In December 2013, Marcolin finalized the acquisition of Viva International significantly strengthening its brand portfolio and the distribution structure, particularly in the U.S. Currently the company portfolio of brands includes: Tom Ford, Balenciaga, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli, Tod’s, Swarovski, DSquared2, Diesel, 55DSL, Just Cavalli, Cover Girl, Kenneth Cole New York, Kenneth Cole Reaction, Timberland, GUESS, GANT, Harley-Davidson®, Marciano, Catherine Deneuve, SKECHERS, BONGO®, CANDIE’S®, RAMPAGE®, Viva, Magic Clip®, Savvy, Marcolin, National and Web. EMILIO PUCCI The Emilio Pucci Maison was founded in 1947 by the Marquis Emilio Pucci, a dashing Florentine aristocrat, began his fashion career unexpectedly on the slopes of Zermatt in 1947 when the photo of a revolutionary ski suit he designed for a female friend found its way to the pages of Harper’s Bazaar. A brilliant colorist, he drew inspiration from nature, architecture and exotic cultures to create his signature prints, infusions of kaleidoscopic colors in graphic, abstract patterns. With his bold, new designs and radical approach to fashion he soon became a fashion phenomenon, crowned “The Prince of Prints” by the international fashion press. His trailblazing vision continues to reverberate to this day. In the 1990’s, Emilio Pucci’s daughter, Laudomia, took the reins of the family business and in April of 2000, formed an alliance between the Pucci family and LVMH, with the French luxury group acquiring 67% of the capital. Backed by the Group, the brand has since embarked upon a rapid expansion and now has a global network of over 50 monobrand stores worldwide, with a strong historical presence in USA and a growing presence in new markets. The brand is headquartered in the historic centre of Florence in the Pucci family’s Renaissance-era Palazzo, which is also the inspiration behind Pucci’s new store concept created by architect Joseph Dirand. Not limited to ready-to-wear the Emilio Pucci universe, has always extended beyond fashion to include lifestyle, design and of course, eyewear. Today, Creative and Artistic Director, Peter Dundas, carries on the trailblazing vision and love affair with Italian craftsmanship, luxury, colour and design that began over six decades ago. ...
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Tura Inc. Debuts 3 Stunning New Tura Collection Styles

Tura Inc. Debuts 3 Stunning New Tura Collection Styles

Tura Inc., the inventor of fashion eyewear in 1938, expands its re-mastered Tura collection with three beautifully crafted models debuting this month. Inspired by the intricate designs of fine jewelry, the new Tura styles boast Swarovski crystals, bold animal prints, a sophisticated color palette, jewelry details, and wearable, feminine shapes. The frames also feature two-tone plating and rich enameling—they are truly jewelry for the face. “The new women’s ophthalmic styles capture the iconic American Tura brand’s classic design aesthetic and maintain the Tura heritage and reputation as a fashion leader in the eyewear market,” says Julie Allen, Senior Brand Manager for the TURA collection. “They are effortless, sophisticated, and unique without being ostentatious.” This new release is part of Tura’s “Elements” collection, which is inspired by nature and features flora- and fauna- like details. One standout design feature is on-trend animal prints that appear on both the exterior and interior of temples. “Remaining true to the Tura DNA, we’ve interpreted the animal trend in a jewelry-like fashion that is unique,” says Julie Allen. “By using cast molds to create the temple décor, the animal patterns are seen on both the inside and outside of the temple, making these frames look beautiful in hand as well as on the face.” Designed in the USA, the Tura collection offers eyecare professionals an excellent option to provide their fashion- conscious female patients with a finely crafted yet affordable frame featuring intricate details and superior materials. Tura frames target the woman who likes to show her individuality and strong sense of elegant style. All That Glitters: Style R210 Feminine and daring, this metal-and-plastic frame features 34 inlaid Swarovski crystals, enamel, two-tone plating, and a cast animal pattern décor. Keeping in step with the brand’s jewelry inspirations, this style’s animal pattern appears on both the inside and outside of the frame. It also boasts a wearable contemporary flat metal front, soft brow line shape and Tura’s signature end tip inlaid with a glittering stone. With an integrated spring hinge specially made to enhance its design, this frame marries design with comfort. The rich color palette includes Burgundy, Brown, and Black. Available Sizes: 52-16-35 and 54-16-140 Bold & Beautiful: Style R211 Jewelry embellishments abound on this stunning frame, the temple is a bracelet chain, which is crafted of metal and plastic with a cast animal pattern décor using two-tone plating, enamel, and 26 inlaid Swarovski crystals. It is finished with animal-patterned acetate to complement the daring design. With a flattering front shape and a soft brow line (with an uplift for a larger-size frame), this style is highly wearable. It also delivers comfort with a high- quality spring hinge and jewelry appeal with Tura’s signature end tip inlaid with a glittering stone. The classic color palette includes Navy, Brown, and Black. Available Size: 55-17-140 Modern Musings: Style R212 This frame turns heads with a chic cat-eye shape and a jewelry-like décor that features rich enamel, two-tone plating, an on-trend animal pattern design, and an array of Swarovski crystals. The flat metal, semi-rimless frame style is both modern and sophisticated at the same time. This feminine and bold frame also boasts comfort-enhancing spring hinges and Tura’s signature end tip inlaid with a glittering stone. The sophisticated color palette includes Burgundy, Black, and Brown. Available Size: 51-17-135 AT A GLANCE • New Release: 3 Women’s Ophthalmic Frames from the Tura Collection • Special Details: Swarovski crystals, two-tone plating, enameling, and on-trend animal prints •  Find It: The Tura brand is currently sold exclusively at independent ophthalmic retailers across the country About Tura Inc.: Tura Inc. was founded in 1938 and continues to be a leading designer and distributor of fashion eyewear. Tura revolutionized the frame market in the 1940s by repositioning eyewear as a fashion accessory—as well as a medical device. Today, Tura employs over 200 people in North America. The Tura brand portfolio includes: Tura, Ted Baker, Lulu Guinness, TITANflex, Bogner, Brendel, crush, Geoffrey Beene, Humphrey’s, and oio. Tura is a member of the Eschenbach Group of Germany. For more information, please visit: www.tura.com or contact your Tura Inc. sales representative. ...
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Zyloware Announces The July 2014 Launches Sophia Loren, Stetson, Via Spiga, Project Runway

Zyloware Announces The July 2014 Launches Sophia Loren, Stetson, Via Spiga, Project Runway

Stylish new Zyloware Eyewear releases for July 2014. New styles are featured from the Sophia Loren, Stetson, Via Spiga, and Project Runway Collections. The Sophia Loren Beau Rivage 66 is a beautiful, modified round shaped, full rim metal frame. The elegant metal endpiece features eye-catching crystals and epoxy designs. The SL BR 66 has zyl temples, snap-in nosepads, spring hinges and the ability to accommodate progressives, which gives the wearer added comfort. Colors: Gold (057) • Mauve (073) Sizes: 54-16-135 Special Features: Full rim metal frame; Stones and epoxy temple design; Zyl temples; Snap-in nosepads; Spring hinges; Accommodates progressives The Stetson 311 is a geometric shaped full rim metal frame with a double bar bridge. The satin shiny endpiece features an integrated spring hinge and leads to the handmade-layered zyl temples. This frame is offered in two masculine colors Gunmetal and Brown. Colors: Gunmetal (058) • Brown (183) Sizes: 55-17-140 Special Features: Full rim metal frame; Double bar bridge; Zyl temples; Snap-in silicone nosepads; Monoblock spring hinges; Accommodates progressives Offered in three defining colors, the Via Spiga Sonia is a full rim zyl frame in a modified oval shape. The metal endpiece is comprised of three fashionable rivets. The zyl temples on the Violet frame feature a translucent mosaic pattern. The inside of the zyl temples on the Black frame features an exciting marble swirl display. Colors: Black (500) • Brown (560) • Violet (740) Sizes: 53-15-135 Special Features: Full rim zyl frame; Designed metal endpiece; Designed zyl temples Offered in two fun colors, the Project Runway 123M is a semi-rimless metal frame in an oval shape. The colorful metal temples have a cut-out crisscrossed design pattern and an open metal endpiece. This edgy frame was made for the fashionable girl. Colors: Black Purple (093) • Violet Pink (309) Sizes: 51-17-135 Special Features: Semi-rimless metal frame; Cut-out design on metal temples; Zyl temple tips; Snap-in nosepads The Project Runway 124M is a full rim metal frame in a square shape. The frame has a bold open metal endpiece and a textural geometric pattern on the metal temples. The Black/White frame has an exciting buckle-like trim with bold coloring black over white. Colors: Black/White (174) • Navy Pink (300) Sizes: 51-16-135 Special Features: Full rim metal frame; Metal endpiece; Cut-out dot designs on metal temples; Zyl temple tips; Snap-in nosepads; Accommodates progressives The oval shaped Project Runway 125M is a full rim metal frame. The subtle metal temples feature shiny raised polka dots for a daring look. On the Black Blue frame, the open metal endpiece connects the bold black front to the splashy blue temple. Colors: Black Blue (172) • Brown Pink (183) Sizes: 52-16-135 Special Features: Full rim metal frame; Metal endpiece; Dot design on metal temples; Zyl temple tips; Snap-in nosepads; Accommodates progressives For more information, retailers may contact Zyloware at 800-765-3700, via e-mail at sales@zyloware.com, or online at www.zyloware.com. ...
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MBKU Dedicates Essilor Student Center

MBKU Dedicates Essilor Student Center

A dedication ceremony for the Essilor Student Center at Marshall B. Ketchum University (MBKU) was held on Thursday, June 5, on the university’s Fullerton campus. The naming of the on-campus Student Center, along with the Essilor Conference Center at MBKU’s University Eye Center at Los Angeles, recognizes the corporation’s history of support to the institution. “Essilor has a long-standing record of social and financial support to the Southern California College of Optometry at MBKU,” said University President Kevin L. Alexander, O.D., Ph.D. “Their recent pledge of $250,000 to the University’s ACHIEVING 20|20 Campaign boldly endorses our vision to reimagine the future of health care through the expansion of educational programs and strengthens our partnership.” Participating in the dedication ceremony from Essilor of America, Inc., were: President, Independent Distribution Division and Chairman, Essilor Vision Foundation Bob Colucci; and Rod Tahran, O.D., Vice President, Professional Relations and Clinical Affairs, and Trustee, MBKU Board of Trustees, and SCCO Alumnus, Class of 1980. University representatives included: Dr. Kevin Alexander; Dean, Southern California College of Optometry Stanley Woo, O.D., M.S., M.B.A.; and Vice President for Clinical Affairs Julie A. Schornack, O.D., M.Ed. Essilor of America is dedicated to giving back to the community through its support of charitable organizations across the United States and around the world. From providing free vision screenings and lenses to Special Olympic athletes, to event sponsorships that support Prevent Blindness America, and Kids Vision for Life, Essilor has touched the lives of thousands of people through its philanthropic donations. In appreciation of its social impact on men, women and children around the world, MKBU will be honoring Essilor with its V-Award for Corporate Humanitarian Service at its Shared Visions Gala on October 2, 2014. The international manufacturer of ophthalmic lenses was honored in 2011 by SCCO, with the College’s Circle of Vision Award for donations totaling more than $121,500. Over the years, those funds were used for Special Programs, the sponsoring of student scholarships, University Eye Center events, continuing education programs and College events. More recent contributions have supported MBKU’s initiative to ensure that all children in Orange County are vision-ready to learn and they’ve pledged $100,000 of in-kind giving for frames and lenses for the under served. Essilor’s recent pledge of $250,000 will support MBKU’s ACHIEVING 20|20 Campaign. Marshall B. Ketchum University About Us Rooted in a tradition of excellence in Optometry, Marshall B. Ketchum University’s (MBKU’s), vision is to reimagine the future of health care education by educating caring, inspired health care professionals who are prepared to deliver collaborative, patient-centric health care in an interprofessional environment. Vision: To reimagine the future of health care education. Mission: To educate caring, inspired health care professionals who are prepared to deliver collaborative, patient-centric health care in an interprofessional environment. Core Values: Excellence, Integrity, Innovation, Compassion and Respect. History Marshall B. Ketchum University is now home to the Southern California College of Optometry and the School of Physician Assistant Studies. Named after the founder of the optometric institution in 1904, the change to a university structure addresses the growing demand for highly skilled health care professionals. MBKU will provide a diversity of health care education opportunities in an environment fully focused on medical professionalism, combining advanced clinical training with innovative teaching methods. The University confers a four-year, professional degree, Doctor of Optometry (O.D.) and a Master of Science in Vision Science (M.S.) degree. MBKU’s School of Physician Assistant Studies expects to award a Master of Medical Sciences (MMS) degree. MBKU has recently announced plans to establish a College of Pharmacy. The University’s superior 110-year-old optometric clinical education program provides patient care experiences in community optometric clinics; exposure to the delivery of optometric care in multi-disciplinary settings; and experiences in practices serving a wide variety of ethnic and socio-economic patient groups. Marshall B. Ketchum University owns and operates two premier eye and vision care centers – University Eye Center at Fullerton located on its campus in Fullerton, CA, and University Eye Center at Los Angeles located on Broadway at Martin Luther King Boulevard near downtown Los Angeles. Accreditations Marshall B. Ketchum University: Western Association of Schools and Colleges (WASC). Southern California College of Optometry: Accreditation Council on Optometric Education (ACOE) of the American Optometric Association. School of Physician Assistant Studies: The ARC-PA has granted Accreditation-Provisional status to the Marshall B. Ketchum University Physician Assistant Program. Accreditation-Provisional is an accreditation status. The status indicates that the plans and resource allocation for the proposed program appear to demonstrate the program’s ability to meet the ARC-PA Standards, if fully implemented as planned. Accreditation-Provisional does not ensure any subsequent accreditation status. It is limited to no more than five years from matriculation of the first class. ...
Introducing XOXO Girl From The McGee Group

Introducing XOXO Girl From The McGee Group

Meet the new girl on the block! The XOXO Girl collection features fun and flirty looks for the hipster who loves keeping up with the latest styles. From boyfriend chic to feminine fashionista, Cheer, Crush, Insider, Rebel and Spirit offer five unique looks for the young trendsetter. Turn up the volume with bright colors and bold details! Rebel combines both for a stylish look. The acetate frame fronts feature electric purple with an ombre touch or black over bright blue. Metal temples feature stamped animal-print décor and colorful acetate temple tips. Rebel is available in Purple/Blue and Black/Turquoise. Cheer offers a sexy, modified cateye shape with flirty touches that include a simple metal endpiece décor and sculpted temple tips. For a burst of color, Cheer features bold multilayer acetate combinations of dark tortoise over moss green and tortoise over Tiffany blue. Cheer is the perfect high energy style for a girl on the go! Crush highlights the color-blocking trend by laminating three acetates of solid colors and modified animal prints into a bold and colorful temple design. A combination frame, Crush offers a two tone flat metal front with contrasting metal colors. Spring hinges and adjustable nose pads ensure a comfortable fit. Crush is available in Black and Brown. For boyfriend chic, look no further! Insider pairs a wayfarer eyeshape with a combination of colorful translucent acetates for a bold look. Available in Black/Turquoise and Tortoise/Purple, Insider is an on-trend frame perfect for any fashionista! Finishing touches include an XOXO logo plaque on the temple and spring hinges for a comfortable fit. Spirit is a high energy look with the latest design details and bold color combinations. The rounded eyeshape leads to a milled floral design on the temples. The Purple/Green and Tort/Purple combinations offer a bright look for any fashion-forward girl. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, XOXO Eyewear and Sunwear, Orvis Eyewear, Totally Rimless and Argyleculture Eyewear by Russell Simmons. ...
Filed in: Eyewear
How to Get Your Patients Through Your (Website) Door

How to Get Your Patients Through Your (Website) Door

As we explained in our last digital tip 27, your website is open 24/7 representing your Practice to attract and engage patients on your behalf. In addition to driving new patients to your Practice, an equal priority of your website should be to service your existing patients by offering assistance, time-saving conveniences, information about services and products and your professional expertise by way of vision-related content. But if your existing patients are already happy with your services, how do you get them to your website? The first step in creating an online Practice that works for you round-the-clock is to ensure that it offers value through patient forms and continually updated content. You need to create a reason for existing patients to visit and much of this is done through educational content and practice news items via blog updates, press releases, videos etc. Click here to access more information on how to create engaging content on your website. Once your website has valuable things to offer, you need to incorporate a few best practices into your office procedures and marketing efforts to drive existing patients directly to your website on a more regular basis: Add your website address to every online and printed mention of your Practice including business cards, mailings, forms and promotional flyers. In general, encourage patients to book appointments, register and order contacts online and promote your educational content there. Talking about your website and all that it has to offer will help keep it in the minds of your patients when they do need something. Include links in your email marketing. Whether you are sending out emails reminding patients about upcoming appointments, announcing a new staff member, a sale or a trunk show, include links to your website bold and clear. Link to the appointment scheduling form, your products page, contact lens order forms, or educational content. When introducing new products through email, social media, postcards, flyers etc. include links to your products and information pages for further reference. Include direct links to your site on all Facebook posts, blog articles, press releases or any other online marketing or media mentions. Again, your website is an important part of your staff that provides constant customer service and expertise. Your patients like being able to save time and find answers to their questions when it is convenient for them and often they simply need some help remembering that your website is there for exactly this reason. Need help with creating more value on your site? We’re here for you. Contact www.eyecarepro.net ...
Spy Ken Block Series Happily Returns With Six Styles For All Smiles

Spy Ken Block Series Happily Returns With Six Styles For All Smiles

SPY® is happy to introduce its 2014 Ken Block Series—a collection of frames inspired by the bold patterns and highly recognizable color pallet of Ken’s 2014 livery. Overhauled for maximum smiles per hour, the collection arrives with SPY’s Happy Lens™ in several of SPY’s most popular styles—the Discord, Cyrus, Flynn, Dirk and Logan—in addition to Ken’s original SPY piece, the Helm. “I’m stoked on my expanded 2014 SPY Series,” says SPY athlete Ken Block. “I love the Helm—especially since I had a hand in shaping the design of the frame—but I wanted to see if SPY could take the look of my 2014 team livery and spread it across different frames so that my fans could all rock a style that worked best for them. The crew over at SPY was able to do some amazing graphic layouts on each of these frames to make them look really fresh while still being easily recognizable as one of my signature items. I might be slightly biased, but I think this is my best collection yet with SPY.” Dropping an assortment of custom crafted graphic treatments onto each piece to create six unique frames, the 2014 Ken Block Series lays out grey digital stripes and bright blue accents with custom tinted Happy Lenses to flawlessly echo Ken’s newest livery. SPY’s Happiest Ken Block Series yet, each signature style is also available with the Happy Lens—a lens technology that lets in the sun’s “good” rays that studies suggest create an uplift in mood and alertness, while still blocking the sun’s “bad” rays. Keeping true to tradition, the Helm continues to arrive with a bonus set of temples in an alternative colorway—allowing for custom looks with a single pair of shades. “Ken is more than just a rally icon, he’s a fun, creative and Happy individual who fully aligns with everything that SPY represents,” says Devon Howard, SPY marketing director. “When he isn’t out there hooning and putting out head-turning edits, he’s working with our designers to make sure every last detail—down to color and lens tints—are 100% on point. There are too many reasons to list why we’re Happy to have Ken in the SPY family.” Hitting stores this week, the Ken Block Series will feature Ken’s signature livery print and is available with Happy Bronze with Dark Blue Spectra or Happy Grey Green lenses. For more information on the 2014 Ken Block Series, head to http://www.spyoptic.com/store/collections/ken-block.html. For additional information about Ken Block, go to hooniganracing.com/home. To learn more about the SPY Happy Lens, go to www.spyoptic.com/happy. For more information about SPY, log-on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram. ...
Filed in: Eyewear
Rosie Huntington-Whiteley Wearing Fendi FF0026/S

Rosie Huntington-Whiteley Wearing Fendi FF0026/S

Rosie Huntington-Whiteley is wearing Fendi FF0026/S sunglasses while out and about in Los Angeles Style: FF 0026/S Retail Price: $340.00 Availability: Select high end optical retailers nationwide Credits: courtesy of Fendi For more information visit www.safilo.com ...
Spy Celebrates Two Decades Of Smiles With The Happy 20 Collection

Spy Celebrates Two Decades Of Smiles With The Happy 20 Collection

SPY® is happy to introduce the Happy 20 Collection—three limited edition styles designed to celebrate two decades of putting Happy smiles on the faces of people everywhere. Pushing the research and development envelope both technologically and aesthetically, the Happy 20 Collection includes three unique sunglasses featuring the Happy Lens™ that reaffirm where we started, where we’re at, and what the future holds. “SPY has now been on the vanguard of eyewear evolution for twenty years,” says Michael Marckx, SPY president and CEO. “The Happy 20 Collection combines our distinct design heritage with our current technologies to make something for people who have been with SPY all along and for those who are just hopping on the train. Plus, we give a nod to where we are all headed. In any form, we promise you’re in for a fun ride.” A limited edition collection, Happy 20 is built with recycled metals and SPY’s 100% biodegradable Plantate™ frame material. Additionally, all three Happy 20 styles feature SPY’s Happy Lens—a lens technology that lets in the sun’s “good” rays that studies suggest create an uplift in mood and alertness, while still blocking the sun’s “bad” rays. “With SPY being one of the last standing independent eyewear brands, we wanted to celebrate twenty years of innovation and Happy smiles with a unique collection,” says Juliette Koh, SPY product director. “Utilizing Plantate to create all three styles, we were able to transcend our design curve and create pieces that truly hit on SPY’s heritage—and what the future holds—while still staying in line with our environmentally conscious goals. Happy 20 truly embodies the SPY design language loud and clear.” Paying homage to SPY heritage, the Fore is a full coverage classic wrap with aggressive styling and unique SPY bevels. A standout frame with a shape so distinct it could only live in the now, the Union is a medium-sized frame with lightweight temples to provide all-day comfort. Embodying our unusual approach in everything we do, the Heir is a fashion-forward sunglass featuring a strong bridge dip, unique temple shape and mixed materials. Hitting stores this week, the Happy 20 Collection will be available in Matte Black and Woodgrain frame colors and available with Platinum or Emerald Mirror Happy Lenses. For more information about the Happy 20 Collection, go to www.spyoptic.com/happy20. To learn more about the SPY Happy Lens™, go to www.spyoptic.com/happy. For more information about SPY, log-on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram. ...
Filed in: Eyewear
New Judith Leiber Intaglio Collection

New Judith Leiber Intaglio Collection

The Intaglio collection is influenced by the printing method from which it takes its name; this method utilizes an image that has been incised into a surface. The frames in the Intaglio eyewear group feature intertwining acetate links that have been created using thermoforming, a new molding technology. • Handmade Italian acetate • New molding technology: thermoforming • Understated use of crystal décor • Over 170 genuine Austrian crystals decorate these styles New Additions JL 1683 in Onyx, Topaz/Onyx, Aquamarine Tortoise, and Topaz/Ruby JL 1688 in Onyx, Topaz/Onyx, and Topaz/Ruby (Also available in Asian Fit) For more information visit www.legacie.com ...
Filed in: Eyewear
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