Zyloware Announces The March 2015 Launches For Sophia Loren, Stetson, Randy Jackson

Zyloware Announces The March 2015 Launches For Sophia Loren, Stetson, Randy Jackson

Exciting new Zyloware Eyewear releases for Sophia Loren, Stetson and Randy Jackson for March 2015. The Sophia Loren M257 Petite is a beautiful semi-rimless metal frame in a modified round shape. This timeless frame features an open metal endpiece with a raised metal pattern, epoxy fill and stones. The smooth zyl temples, snap-in nosepads, spring hinges and the ability to accommodate progressives are comfort features of this frame. Colors: Gold (057) • Brown (183) Sizes: 49-17-135 Special Features: Semi-rimless metal frame; Design on metal temples; Zyl temple sleeves; Snap-in nosepads; Spring hinges; Accommodates progressives The Sophia Loren Beau Rivage BR 67 is a full rim metal frame featured in two striking colors. This frame has an updated contemporary oval shape but is still deep enough for a short corridor progressive lens. The open metal endpiece connecting the front to the zyl temples is a beautiful modern flower design. The handmade zyl temples have a special engraved area embedded with small stones making this frame extremely elegant. Colors: Natural (003) • Burgundy (077) Sizes: 52-17-135 Special Features: Full rim metal frame; Design and stones on temples; Zyl temples; Snap-in nosepads; Spring hinges; Accommodates progressives The Stetson XL 20 is the perfect combination of function and fit in the on-trend aviator shape. This semi-rimless double bar bridge features the unique and comfortable unifit bridge. This masculine frame features zyl temple tips, spring hinges and the ability to accommodate progressives, which completes the comfort goals of this frame. Colors: Gold (057) • Brown (183) Sizes: 56-18-145 • 59-18-150 Special Features: Semi-rimless metal frame; Double bar bridge; Unifit bridge; Spring hinges; Zyl temple tips; Accommodates progressives The Randy Jackson 1056 features extended fit for men with larger heads and is a semi-rimless, rectangular shaped frame offered in two bold colors. The frame features a sheet metal bar on the front with an open endpiece for a cool look. The temples feature an inlaid metal trim for the handmade zyl temples. The Black frame has sleek black temples and noticeable tortoise coloring on the inside of the temples. Colors: Black (021) • Gunmetal (058) Sizes: 53-17-145 Special Features: Semi-rimless metal frame; Snap-in nosepads; Spring hinges; RJ logo on right temple tip; Accommodates progressives The Randy Jackson 1057 features extended fit sizing and is a full rim metal frame with a sheet metal top. This rectangular shaped frame has a two toned metal front. The laser design-sculpting pattern on the metal temple is eye-catching and leads to the comfortable, uniquely shaped zyl temple tips. Colors: Black (021) • Gunmetal (058) Sizes: 54-16-145 Special Features: Full rim metal frame; Snap-in nosepads; Spring hinges; RJ logo on right temple tip; Accommodates progressives Strike the perfect balance between bold and hip with the Randy Jackson 3022. Featured in a softened classic rectangular shape, this full rim zyl frame has three metal rivets on each corner of the front. A shiny metal trim endpiece and an etched herringbone pattern on the temples finishes the look. The color Black is black over clear zyl, which lets this frame appear lighter on the face. Colors: Black (021) • Grey (100) Sizes: 54-16-145 Special Features: Full rim zyl frame; Rivet design on front temples; RJ logo on inside right temple tip; Spring hinges; Accommodates progressives For more information, retailers may contact Zyloware at 800-765-3700, via e-mail at sales@zyloware.com, or online at www.zyloware.com. ...
Filed in: Eyewear
Avlang: Volume, Robustness, and Lightness

Avlang: Volume, Robustness, and Lightness

Öga’s Avlang, meaning “oblong” in Swedish and Norwegian, is designed revolving around a fine-walled, stainless steel 4mm tube combining robustness and lightness. The Avlang concept was inspired by the modern cylindrical architectural style from the Art Deco period of the 1930’s known as, Streamline Moderne. This particular style of architecture is echoed in Avlang’s fluid lines. Avlang features an exclusive double-flex screwless hinge whose mechanism is an integral part of the identically designed endpiece. A die-cast colored section at the joint of the endpiece and the temple provides a touch of color. Avlang is offered in seven metal models; three semi-rimless, four full-rimmed. Look forward to more from Avlang in Spring 2015! For more information visit www.morel-france.com ...
Filed in: Eyewear
Maureen Cavanagh Named President, Vision Impact Institute

Maureen Cavanagh Named President, Vision Impact Institute

Maureen Cavanagh was recently named President of the Vision Impact Institute, currently supported by Essilor. The mission of the Vision Impact Institute is to raise awareness of the importance of healthy vision, including the socio-economic impact of Uncorrected Refractive Errors (URE) and quality of life benefits of visual correction. The Vision Impact Institute provides a unique data-base featuring scientific research and peer reviewed studies directed to government policy-makers, industry leaders and influential advocates. Considering that at an annual cost of $16.1 billion, URE is the most costly eye condition in the United States. The Vision Impact Institute is using evidence of this kind to reinforce the need for healthy vision, eye examinations and eye screenings with a provision for optical correction. Cavanagh joined Essilor in October of 2005, as the Director of DEFINITY ™ lenses, launching DEFINITY ™ throughout the Essilor network following the acquisition of The Spectacle Lens Group. Soon after she was named Vice President of Integrated Retail, carving out a separate division and launching a new platform to specifically meet the needs of surfacing retail customers for Essilor. In December 2009, Cavanagh was promoted to President of Nassau Vision Group and OOGP, overseeing several stock lens and contact lens distribution centers, along with a local digital lens laboratory, Nova and the Shore lens division. In May 2012, Cavanagh was elected as the US representative for Essilor employee shareholders on the Valoptec Board of Directors. She was also nominated to represent Valoptec on the Essilor International Board of Directors. Prior to Essilor, Cavanagh held various executive positions within the optical industry including Cohen’s Fashion Optical, Marine Optical and Johnson & Johnson Vision Care. A 23 year veteran in the optical industry, Cavanagh is a certified optician and graduated from Bridgewater State University. About the Vision Impact Institute The Vision Impact Institute’s mission is to raise awareness about the socio-economic impact of vision impairment due to Uncorrected Refractive Error and about the benefits of visual correction. Its Advisory Board comprises five independent international experts: Pr. Kevin Frick (United States), Pr. Clare Gilbert (United Kingdom), Pr. Kovin Naidoo (South Africa), Mr. Arun Bharat Ram (India) and Mr. Wu Jianmin (China). The Vision Impact Institute is an international not-for-profit organization, which benefits from the support of Essilor, the world leader in ophthalmic optics. The interactive web platform of the Vision Impact Institute, a unique data base of research is accessible from: https://visionimpactinstitute.org/ Vision Impact Institute 13455 Branch View Lane, Dallas, Texas 75234 ...
Filed in: Industry Info
The Blackfin S/S 15 Collection Preview Essential Design, Exceptional Quality

The Blackfin S/S 15 Collection Preview Essential Design, Exceptional Quality

For the coming spring, Blackfin, the all-Italian titanium eyewear brand, is once again living up to its style imperatives – clean, uncluttered lines, exclusive design details and colours with personality to match the people who wear them. The excellent quality of the material and the blend of traditional craftsmanship with the latest technology add up to a product that every time reaffirms its power in modern, linear styling that is truly one of a kind. This excellence is plain to see in the new titanium models. Two optical frames, one for men and one for women, express that unique essence that is Blackfin and our pride in being all-Italian. The classic panto-shape, reinterpreted in a modern key, of Model BF728 KEY WEST, is sure to become a must-have for fans of this style. The vintage-look design retains the brand’s trademark unfussy, clear-cut lines enhanced by colour combinations that contrast understated with livelier tones for truly original solutions: midnight blue/sky blue, opaque dark grey/fluorescent green, chocolate brown/orange, deep purple/opaque fuchsia, opaque black/silver. Model BF727 MELVILLE is the frame for dynamic women bursting with personality. The slightly oval shape of the front and the dual colour combinations have been designed to offer our female wearers a modern, ready-to-wear look, style without a care. This model is available in the colour combinations chocolate brown/navy blue, midnight blue/sky blue, opaque grey/fuchsia, purple/dark grey, red metallic/pink metallic. All Blackfin frames have the innovative patented SWORDFISH temple tips whose break-off guides make it possible to shorten the temples in three simple moves. What’s more, each and every model in the collection embodies the neomadeinitaly concept, a term coined by Pramaor to denote the identity of this eyewear, made to the highest production values that enable cross-fertilisation of tradition, culture, innovation and technology, but also respect for people and the environment, each model bearing the hallmarks of authentic Italian excellence. Blackfin / Looking Beyond. Always. For further information: Villa Eyewear www.villaeyewear.com ...
Filed in: Eyewear
ClearVision Optical Introduces New PuriTi Titanium for Women and DuraHinge for Women

ClearVision Optical Introduces New PuriTi Titanium for Women and DuraHinge for Women

ClearVision Optical expands two of its private label collections, PuriTi 100% titanium eyewear and DuraHinge, to include new styles for women. Featuring the same fashionable, functional excellence as PuriTi for men, PuriTi for women offers the ultra lightweight, hypoallergenic and anti corrosive benefits associated with titanium, in classic to contemporary designs. The four introductory styles include design features such as: Beautifully pierced temple designs Metallic pearl temple tips Decorative, jewelry inspired detailing Soft, feminine colorations Integrated spring hinges Created and designed for women who need a little more durability in their eyewear, DuraHinge for women offers superior strength and comfort with a touch of feminine style. The collection is designed with the proprietary DuraHinge five barrel hinge construction, providing strength with the added flexibility of a spring hinge, yet is not too heavy or bulky on the face. The six introductory styles include design features such as: Decorative stone accents Organic detailing Rich, marble temples Jewel tone colors such as gold, purple and wine “We introduced women’s frames to both PuriTi and DuraHinge in response to a market need for these styles in each type of collection,” says Cathy Kaye, ClearVision’s Senior Brand Product Manager. “These high quality, yet competitive priced collections reinforce ClearVision’s commitment to eyecare professionals by creating uniquely designed, high quality eyewear that satisfies the needs and wants of consumers.” The PuriTi collection was reintroduced in January 2014 with styles exclusively for men. DuraHinge was introduced in August 2013, also with styles for men. To celebrate the introduction of PuriTi for women and DuraHinge for women, ClearVision is offering special programs available to eyecare professionals through February 27, 2015. In addition, in store merchandising materials, including counter cards and custom displays, are available for both collections. To see the collections and learn more about our special offers, contact a ClearVision Sales Consultant or call 1.800.645.3733. Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram. PuriTi for Women W10 in lilac, W12 in rose, W13 in gunmetal DuraHinge for Women 44 in purple, 42 in brown, 43 in gold About ClearVision Optical Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands such as Aspire Eyewear, BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Op, and Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City, PuriTi, DuraHinge, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. ...
Filed in: Eyewear
Announcing 12 New Adult Styles From Crocs™

Announcing 12 New Adult Styles From Crocs™

A&A Optical announces the release of 12 adult styles (36 skus total) from Crocs™ eyewear. Crocs™ eyewear interprets the relaxed and distinctly fun Crocs™ spirit, incorporating the unique style and creative design in terms of colors, shapes, materials and comfort of Crocs™ branded products. The collection uses an assortment of high quality materials such as ultra‐lightweight stainless steel, hypo‐allergenic silicone rubber and flexible polymer. Opposites attract. Sporty and modern CF323 features a sleek stainless steel front and sporty silicone rubber temples. The semi‐rimless style is available in 20GY (black front; black and white temples), 40OE (brown front; brown and orange temples), and 80BE (brown front; brown and blue temples). Size: 52‐17‐135. Vibrant colored CF331 features a deep oval eye and two tone temples. Available in 20RD (black front with red accented temples, 35GY (purple front with grey accented temples), 40GN (brown front with lime green accented temples), the combination frame combines and acetate front with silicone rubber temples. Size: 53‐15‐137 Wearable, colorful and lightweight CF624 features a modified oval shape and mixed materials. Juxtaposed colors boast a energetic palette. The combination of TR‐90 and beta flex temples offer durability and comfort. CF624 is available in 20BK (black front and temples), 40RD (Brown front and red temples), 80MU (Grey front and yellow temples). Size: 54‐18‐140. MARKETING: Each Crocs™ eyewear frame ships with an eyewear case. Merchandising materials include: Crocs Eyewear 3‐piece display, logo plaque, counter card, decal, mirror, and Croslite Guy (in assorted colors). The A&A Optical brand portfolio includes house brands: XXL, Jalapeños, Cruz, Alexander Collection, and New Globe. Licensed brands include: Quiksilver, Roxy, Jimmy Crystal and Pez. To view the other new Crocs™ eyewear releases and color ways, visit www.aaopticalco.com or call 800‐492‐4465. ABOUT CROCS™ Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all‐season products, while remaining true to its core molded footwear heritage. Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non‐marking and odor‐resistant qualities that Crocs fans know and love. Crocs celebrates the fun of being a little different and encourages fans to “Find Your Fun” in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world. Get social with Crocs – www.crocs.com, www.facebook.com/crocs, www.twitter.com/crocs, www.pinterest.com/crocs ...
Filed in: Eyewear
Dolce, a New Romantic Temple Line in LineArt CHARMANT

Dolce, a New Romantic Temple Line in LineArt CHARMANT

CHARMANT has unveiled a brand new temple style: “Dolce” for 2015 from its signature brand LineArt CHARMANT. As the name Dolce indicates, the new styles have been designed for the independent, self-confident women interested in expressing the sweet and tender side of their personality. Dolce Dolce embraces and enhances the wearer’s femininity from every angle. With a melody all its own, our newest temple line romances wearers with its heart-like shape, expressing “dolce e con affetto,” or tender with affection. This newest temple line consists of two delicate Excellence Titan strands that intertwine and form a horizontal heart, beautiful and eye-catching from all angles. A three-dimensional design, the finished look produces just a touch of romantic atmosphere. The sleek strands are accented with beautifully shaped knots, adding an extra element of visual intrigue, as well as strength and stability for the wearer. This unprecedented and delicate design is achieved by CHARMANT’s unparalleled craftsmanship and innovative technology. Excellence Titan The material represents the next generation of eyewear and is the latest results of CHARMANT’s continuing and dedicated research and development. 100% nickel-free, with outstanding processability and special memory functions that help eyewear maintain the original shape; it is an ideal material for eyewear that provides both unlimited design possibilities and superior wearing comfort. The Charmant Group’s product line made of Excellence Titan offers amazing lightness, a gentle touch with hardly any pressure felt, while at the same time making an ultramodern fashion statement. Adaptive nose pad New innovative nose pads are introduced into LineArt CHARMANT with the Dolce temple line. These new nose pads gradually change shape to conform to the wearer’s nose. This technology is called ‘adaptive effect’ and utilizes the wearer’s body heat to shape the pad for a personalized fit. After a certain period of time (normally around 2 weeks to 1 month), the ability to change gradually wears off and the pad thereafter keeps the adapted shape. The pad is designed to disperse pressure on the nose and enables a stable and comfortable wear. XL2063 and 2064 These rimless styles feature a soft and feminine lens shape. The two-toned color combination underscores the beautifully flowing temple line. Suitable for progressive lens users. 2063 Colors: BK Black GP Gold PU Purple 2064 Colors: BU Burgundy RG Rose Gold WP White XL2065 This elegant full-rim style features a soft square lens shape that beautifully accentuates the delicate temple lines. Colors: NV Navy RG Rose Gold WP White XL2066 This modern half-rim style features easy-wearing soft lens shape and is suitable for progressive lenses. Colors: BK Black BU Burgundy GP Gold For more information visit www.charmant.com/us ...
Filed in: Eyewear
Smith Celebrates 50th Anniversary By Launching New Brand Identity

Smith Celebrates 50th Anniversary By Launching New Brand Identity

In 1965, Dr. Bob Smith, orthodontist and original ski bum, developed the first sealed thermal lens and breathable vent foam goggles so he could get a few more powder runs on days when everyone else had to go indoors. With our golden anniversary celebration in 2015, SMITH stays true to its vision of pioneering advanced products to fuel fun beyond walls, creating innovations that amplify awesome, and crafting gear where every detail makes a difference. Our vast heritage of product innovation has formed who we are as a brand today. SMITH first revolutionized the outdoor experience through the introduction of the first interchangeable lens system for sunglasses and snow goggles then quickly took fog-free goggle technology to the next level with the launch of two new ventilation systems for seamless goggle/helmet integration. Over the next few years, SMITH developed the world’s largest eco-friendly sunglass collection. Most recently we created the most scientifically advanced polarized lens technology, ChromaPop™, while simultaneously creating a dramatically new approach to ventilation and protection in snow and bike helmets through the use of Aerocore™ technology. Taking 50 years of heritage to inform the next 50 years of innovation, SMITH is dedicated to making products that authentically empower thrill seekers and modern explorers in snow, bike, fish, surf, peak performance outdoor adventure and more. As a declaration to our future progress, we are proud to announce the new visual identity of SMITH. Following a refined brand platform that modernizes our beliefs, values, and who we stand for, SMITH will re-launch our entire product range in January 2015 with a new logo and brand presentation. With clean, modern and refined letter forms, the updated logo hearkens back to our original identity and speaks to the fundamental tenets of our brand: performance, movement, and essential design. Throughout the year, SMITH is globally rolling out its new visual identity across in-store visuals, consumer and trade advertising, updated website and new product packaging in addition to product logo updates on goggle straps, snow and bike helmets, lifestyle and performance sunglasses and ophthalmic eyewear. The new SMITH identity represents the forward movement of an iconic brand rooted in the great outdoors. From sand to snow, SMITH continues to blend clean style into products tuned for thrilling experiences, while maintaining an inclusive and dynamic personality. To us, the experience really is everything and thus it’s ALL about friends on a powder day. Here’s to one hell of a good time for the next 50 years. About Smith Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneer advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything.   ...
Filed in: Eyewear
7 Cost-Effective Online Marketing Strategies For Your Eyecare Business In 2015

7 Cost-Effective Online Marketing Strategies For Your Eyecare Business In 2015

Last month, Best Image Optical’s founder and CEO, Mark Dolabany, presented an American Board of Opticianry (ABO) certified course at the Opticians Association of Massachusetts (OAM). In an ongoing effort to help the independent eyecare professional build their brick-and-mortar business and compete with online optical retailers, we have outlined his course today to help you start thinking about the marketing strategy of your business in 2015. “While traveling on the road and visiting my customers, I find that our conversations turn to the internet and what can be done for a brick-and-mortar business to increase their exposure on the internet. I try to share my knowledge and experience with the independent, and relay to them the steps that my own independent business has taken.” – Mark Dolabany The following strategies were put together to help independent market their business cost-effectively. Here we briefly touch upon strategies that will help you increase your exposure on the internet and grow your business if you are committed to taking these steps. Before we proceed, there are two terms we’d like you to get familiar with: Keywords and SEO (Search Engine Optimization). A keyword is simply the word or phrase that is used by online searchers to find you. For example, someone looking for a local eyecare physician may enter “eye doctor in Pleasantville” “EYE DOCTOR IN PLEASANTVILLE” is the keyword. These keywords that are used by a consumer to find your profession should be used in anything you do to promote your business online. These keywords will help your SEO. SEO refers to the actions that have been taken to increase your ranking on search engine results like those of Google, Yahoo and Bing. The online marketing strategies that we go through here today all focus on SEO. We want you to increase your exposure on the internet so that your business comes up on the first results of a consumer’s Google search in your local area. 1. Create a Website for your Eyecare Business. You may be way ahead of us when we mention that your brick-and-mortar needs to have a website, but you would be surprised to find how many business owners still have not made this investment for their enterprise. Today, a website has replaced what your ad in the YellowPages used to be to the consumer years ago. When was the last time you looked for something in that bulky book, let alone see one around? A website is how your existing and potential customers may find you easier and quicker. It is an essential medium to attracting customers to your optical dispensary, store, or boutique. Your Domain – For those of you that find the internet foreboding, there are companies that can help you with this process, from buying your domain name to providing you with a template for your website. We can personally recommend Go Daddy, Host Gator, and 1and1 for these services. When it comes to purchasing your domain name, we recommend that you use your business name or something closely related to it. For example, ABC Optical, should try use www.abcoptical.com as their domain name as a consumer can easily relate it to you and your industry. If you’re not yet ready to create a website, at the very least, we recommend that you buy your domain name for later usebecause once it’s purchased you will not be able to use it for your business. Hosting -Once you purchase your domain name, you will need to choose your hosting company, the hosting siteis where your website “lives” and operates. We also recommend the aforementioned companies to hostyour website. They will be able to provide you with a preset template, be sure to select a template that is“Responsive,” this means that your site will adjust its content to any device on which it is viewed.Be sure to include your Name, Address, Phone number (your NAP), photos of yourestablishment and staff, and a description of your practice and service. Include your keywords in thedescription of your business. Keep in mind, your photos can also be optimized for searches. Simply,rename your pictures using relevant keywords before uploading them to your site. 2. Register your Eyecare Business to Online Local Directories. Now that you have setup your business webpage, start thinking about how you can promote this site. What are other avenues that customers use to find your local business? A great place to start is by registering your business to free online local directories. Sites, such as Manta, YellowPages, Merchant Circle, and Yelp, are high-ranking results on search engines. WARNING!!! Do not pay for any listings or upgrades! It is not necessary to pay for a listing in order to be optimized on a search. Registering your business to multiple local directories can be taxing, so services provided by Yext or Local Directories Marketing can automatically register you to 50+ online local directories. They allow you to fill your information just once and have you listed on top-ranking sites in no time for a fee. However, this also allows you to keep your information uniform across the board, including any changes that you need to make regarding your business listing (i.e. a change in business hours). 3. Promote your Eyecare Business with Videos on YouTube. YouTube, owned by Google, is the number one video-sharing site in the world and second or third highest ranking site overall. Adding videos to your list of marketing tools can lead to an increase of visits to your website and ultimately an increase of attention by potential customers. You would be surprised the amount of exposure you can generate from video. It’s as simple as uploading a compilation of photos and text that talk about you and your services. Anything uploaded on the site can be shared on other social media networks with a few clicks. The more videos you post the better. We feel so strongly about YouTube as a marketing channel for your eyecare business that we offer to make our customers a complimentary video. Once you have your video uploaded there are three elements you should pay close attention to: Title, Description, and Tags. Title – It is very important to add keywords to the title of every video you upload to your YouTube account(you can even add your website). For example, you can use “Your Eyecare Provider in Pleasantville,ABC Optical www.abcoptical.com” as the title of your video for SEO purposes. Description – Begin every video description with your URL (your website address). Then, proceed to describe thevideo being uploaded and provide a description about your business. Make sure this section is Keyword Rich. Tags – Tags are a list of keywords that can be added to a YouTube video for search optimization. These willnot be displayed publicly but will be used to bring your video up on relevant searches. 4. Promote your Eyecare Business on Social Media. Now, you may think that social media platforms, such as Facebook, Twitter, and Instagram, are strictly for your teenage daughter in high school, but you would be sadly mistaken. Social media can serve as an invaluable tool for your business. Use these platforms to build relationships with people in your local community, exchange content and create engagement. To simplify the management of all your social media accounts, use services like HootSuite or OnlyWire which allow you to post to several sites at one time and schedule future posting as well. 5. Create a Blog for your Eyecare Business. We know what you’re thinking, “Oh My Gosh, They want me to write a blog?!” Blogs are actually a valuable tool for businesses that allow the owner to engage with potential and current customers. Use this platform to share expertise, product, and services – every post is a long-term asset. By maintaining a blog, you are imparting your advice and knowledge to the community. Blogs also give the opportunity to include relevant keywords for search engines to pick up on, giving your business high SEO at a low cost. There are free platforms on which you can start a blog too. We suggest WordPress, Tumblr or Blogger. If you choose to dip your toes in blog writing, there are plenty of sources to get ideas from. Trade magazines, like Eyecare Business and Invision, and trade blogs, like Eyecessorize and The Optical Vision Site, provide great content. Just remember: do not copy & paste, and always cite your sources. Don’t have the time? Outsource your writing to an employee or an online service. Online companies such as Elance or Freelance can take this burden away from you at a fee. You can also buy articles online from sites that offer Private-Label Rights. These authors allow you to purchase an article and edit the content to your liking. Check out Constant-Content.com, Master-Resale-Rights.com or Fiverr.com. 6. Submit Press Releases about your Business. Press releases, much like blog articles, are great SEO boosters and, most importantly, they can be free to submit. Using free platforms such as PRLog, Newsvine, and Free-Press-Release, you can submit an article on newsworthy events. For example, maybe you’d like to announce a trunk show, new products or services, an event attendance, or community involvement. You can even announce the hiring of a new employee. These articles can increase your exposure online and bring attention to your brick-and-mortar business. 7. Email your Customers Regularly. Perhaps the most important aspect of all your online marketing efforts is: E-mail. Make collecting email addresses as important as obtaining your customers’ phone numbers. Add an in-store signup sheet or a call-to-action section on your website promising to give your customers updates and newsletters regarding their eye care. Increase your email list by using incentives to encourage your customer to sign up. For example, you could conduct a raffle and offer giveaways in exchange for contact information. Always notify your customers that they will be receiving emails from your business and offer them an option to “Unsubscribe” in accordance with anti-spam laws. We recommend using email programs such as iContact, Aweber, Constant Contact or Mail Chimp to store your emails and send out messages to your list. These programs are user friendly and low cost. Send an email once a month. This will keep your eye care services fresh, relevant and top-of-mind to those receiving your messages. Your emails should be simple, meaningful and interesting. Send them a topic that will capture their emotion. For example, talk to them about the harmful effects that UV rays can cause to their eyes or about protective eyewear their children can use during sports. Capture their heart and emotion and you will have their trust and loyalty. Consumers are becoming more and more educated on the vendors they choose from and it is up to you to feed them the information and solutions they are looking for. For more information on any of these topics or to find out when Mark will be conducting his next seminar, visit www.bestimageoptical.com. ...
ClearVision Optical’s Mary Rose Jaszczynski Receives VisionMonday Most Influential Women in Optical Award

ClearVision Optical’s Mary Rose Jaszczynski Receives VisionMonday Most Influential Women in Optical Award

ClearVision Optical is proud to announce Mary Rose Jaszczynski has been awarded Vision Monday’s Most Influential Women in Optical Award in the Mentors category. Mary Rose, ClearVision’s Business Development Manager, was featured in Vision Monday’s annual Special Report saluting women in the optical industry. She was selected based on her mentorship and successful approach to delivering sales excellence and identifying customer needs. Optical industry professionals nominated women within this sector who were believed to be exceptional in their field. In her role at ClearVision, Mary Rose identifies new business development opportunities and cultivates those relationships. She works closely with ClearVision’s sales consultants to help them understand the company’s brands and how to best position its sales strategy. An active member of the Optical Women’s Association (OWA), she dedicates much of her time to networking and giving back to the optical community. To learn more about ClearVision Optical, visit www.cvoptical.com or call 800.645.3733. ...
Filed in: Eyewear
Seeing is Believing (SiB 2015) Returns to a Screen Near You Jan. 28 and 29, 2015

Seeing is Believing (SiB 2015) Returns to a Screen Near You Jan. 28 and 29, 2015

The Seeing is Believing virtual conference (SiB 2015) is returning on Jan. 28 to 29, 2015, from 12 pm-7 pm EST for its third year with 20 COPE-approved CE credits with 10 courses on practice management. The two-day virtual event is a convenient alternative to conventional trade shows featuring some of the industry’s top thought leaders and educators. This year’s show introduces a new advancement for exhibitors with a vendor video theater, where virtual attendees can watch a vendor education video and take a quiz to earn a vendor special show offer. This year’s speakers include well-known industry influencers including Jay Binkowitz, Optometric consultant and President of GPN; Matt Geller, Founder of OptometryStudents.com and NewGradOptometry.com; Stephen Newman, ocular nutritionist and author; Alan Glazier, CEO and founder of Shady Grove Eye and Vision Care, author and consultant; and Laurie Sorrenson, practice owner and frequent lecturer. Topics will span the gamut of optometric interests including advancements in research, medical treatments and technology and marketing, staffing and business strategy. Attendees are encouraged to chat with the instructors and interact with their peers during the live sessions. Learn more about SiB speakers at www.SiB2015.com. There are two SiB conference passes available online: a Solo Pass for an individual attendee and a Practice Pass which includes entry for an entire office. Optometry students and first year graduates are invited to attend SiB 2015 free of charge, thanks to sponsorship of the Energeyes Association and special practice rates are available. On Jan. 30, 2015, the conference will shift to on-demand mode when the 20 COPE CE courses and tests will be available online for 90 days. SiB, and its sister virtual conference CEiB, which is held in July, are founded by Alan Glazier, OD, FAAO, owner of Shady Grove Eye and Vision Care in Rockville, Md., and Daniel Rostenne, who is also CEO and an owner of EyeCarePro, a provider of web-based marketing services to optometrists that also spearheaded the creation of SiB. – See more on VisionMonday.com. ...
Aega: Playing With Color

Aega: Playing With Color

The iridescent blue shades of the Morpho Aega, a butterfly found on the continent of South America, were the inspiration behind Morel’s Aega concept for the Koali collection. The presence of the Aega is omnipresent in every aspect of the frame. The grace of the butterfly is expressed in the overall style of the frame from the contemporary eye shapes, to the delicately thought-out temple, and a concealed fl exhinge system. Aluminum gives this work three dimensions with a twist to refl ect the triangular wings of the butterfly which is emphasized by a contrasting line as a reminder of Aega’s shape. Metallic tones use light to mimic the shades of the tiny glittering scales which cover Aega’s wings. While blue is the color most closely associated with Aega (blue butterflies are male), all the colors are used to create unrivaled harmonies with radiant hues as well as pastels for brilliant combinations of color. Aega is available in four stainless steel models (three semi-rimless, two full rimmed) and two models with double-layered handcrafted acetate fronts. For more information visit www.morel-france.com ...
Filed in: Eyewear
Introducing: Dolabany Winter 2014

Introducing: Dolabany Winter 2014

The Dolabany Eyewear collection recreates original vintage design that captures the true retro trend. Every frame in the collection is a perfect blend of yesterday and today. The collection includes enhanced original designs and incorporates the finest Italian zyl in a wide spectrum of colors. Comfort and fit are always an integral part of the design. The wide variety of materials used in the collection include zyl, stainless steel and TR-90 which make this collection unique and exciting. The look of the collection is versatile, while always maintaining a high standard of functionality and excellence. The line’s retro models are made the old-fashioned way – using high-quality acetate, real rivets, and multi-barrel hinges. The Dolabany Eyewear model, Arnold, is a prime example of their successful retro looks, becoming one of the line’s best-sellers. Recreating one of the most iconic looks of the 1950s, Dolabany Eyewear designed the frame with a shield that was custom molded for their exclusive production. The Arnold also showcases functional rivets, seven-barrel hinges and a 45° miter cut at the temple end, capturing the true retro features. It has been reintroduced this season in two new rich colors: Blue/Brown and Butterscotch. Click here to view the complete collection. For more information, contact us directly by calling toll free at 800.688.7661, or by emailing us at marketing@bestimageoptical.com. Frame Overview Name: Arnold Brand: Dolabany Eyewear by Best Image Optical, Inc. Material: Italian Zyl Sizes: 44-24-145, 46-24-150 Colors: Blue Brown, Butterscotch, Black, Black Crystal, Brown Crystal, Crystal Demi, Demi Amber, Ebony Demi, Tiger Black, Tiger Olive Market: Unisex Available: www.BestImageOptical.com Name: Bedford Brand: Dolabany Eyewear by Best Image Optical, Inc. Material: Italian Zyl Size: 49-17-140 Colors: Brown Sienna, Blue Auburn, Wine Cherry, Black Market: Unisex Available: www.BestImageOptical.com Name: Dylan (P3) Brand: Dolabany Eyewear by Best Image Optical, Inc. Material: Italian Zyl Size: 45-21-145 Colors: Sky Caramel, Brown Dusk, Matte Black, Tiger Olive, Honey Demi, Tortoise Moss, Tokyo Tortoise Market: Unisex Available: www.BestImageOptical.com     Name: Everet (spring hinge) Brand: Dolabany Eyewear by Best Image Optical, Inc. Material: Italian Zyl Size: 53-17-140 Colors: Pecan, Tiger Olive, Honey Demi, Tortoise Moss, Matte Black, Tokyo Tortoise Market: Unisex Available: www.BestImageOptical.com   ...
Filed in: Eyewear
XOXO’s New Styles, Sweetheart & Bijou

XOXO’s New Styles, Sweetheart & Bijou

Wild style meets feminine embellishments in the December XOXO eyewear collection. Sweetheart features an uplifted rectangle eye shape with spring hinges. Plum crystal horn acetate adds fun and dimension. Delicate pewter wraps around end pieces and is embellished with micro Swarovski baguettes in gradient shades of plum. Sweetheart is also available in solid black acetate with gradient Swarovski crystals on temples. Bijou’s semi-rimless frame is no wallflower. Ombre prints adorn the temples which are cinched by elegant metal embellishment and crystals. The muted metallic frame front features an uplifted rectangle eyeshape. Spring hinges and nose pads aid in a more customized fit. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, XOXO Eyewear and Sunwear, Ducks Unlimited Eyewear, Totally Rimless Eyewear and Argyleculture Eyewear by Russell Simmons. ...
Filed in: Eyewear
Zyloware Announces The Via Spiga 1st Quarter 2015 Launches

Zyloware Announces The Via Spiga 1st Quarter 2015 Launches

Zyloware expands the Via Spiga Eyewear Collection this 1st quarter 2015 with 5 new styles and 2 sunglasses. These are inspired by Via Spiga’s latest trends including sporty styling, stones, studs and animal prints. Via Spiga fills the niche for the cosmopolitan woman seeking chic, stylish and modern looks. Designs are architecturally inspired to bring luxury fashion within reach. The new fun yet still sophisticated frames consist of high-quality, premium materials, which include unique milled metals, including stainless steel and monel. Key frame attributes include cut-outs, stones, studs and animal print patterns. Snap-in, logo nosepads are a special feature of the frames with a plastic core that prevents oxidation and discoloring in a unique shape for comfort and feminine styling. Many styles accommodate multi-focal lenses including progressives. The Via Spiga Frederica has a full rim zyl front in a feminine rectangular shape and the zyl endpiece features a diamond shaped shield. This frame has metal temples that have a flashy, two-toned look and feel. The Black Turquoise frame has a black zyl front and milky light blue layer on the inside with tortoise zyl temple tips infused with turquoise blue. The Multi Crystal Stripe color frame features shiny brown temples with brushed tan and finishing with dark brown zyl temple tips. Colors: Black Turquoise (500) • Multi Crystal Stripe (580) Sizes: 53-18-135 Special Features: Full rim zyl frame; Designed metal temples; Laser engraved Via Spiga logo on zyl temple tips; Spring hinges; Accommodates progressives *March Release The Via Spiga Graziella is a rectangular shaped frame with sheet metal accents on the metal front. The temple features a studded faceted rectangular plaque with the Via Spiga logo, which brands this frame. The wide zyl temples allow for a comfortable fit for the wearer. The Black frame features a spotted black and grey tortoise zyl temple. Colors: Black (500) • Beige (570) Sizes: 51-17-135 Special Features: Full rim metal frame; Via Spiga logo décor on metal endpiece; Zyl temples; Snap-in nosepads; Spring hinges *January Release The Via Spiga Marisa is a semi-rimless sheet metal front in a sophisticated rectangular shape. The metal temples feature an interesting pattern of raised pyramid studs and accented with stones to get noticed. The Black frame features a pearl grey coloring on the inside of the zyl temple incorporating the Via Spiga logo plaque. The Mauve frame is a deep satin brown coloring infused with burgundy. Colors: Black (500) • Mauve (730) Sizes: 52-17-135 Special Features: Semi-rimless metal frame; Raised design and stones on temples; Zyl temple tips; Via Spiga logo on right temple tip; Snap-in nosepads; Spring hinges; Accommodates progressives *March Release Make a strong statement with the Via Spiga Raffaella is a full rim zyl frame in a beautiful square shape. The Tortoise frame features zyl green marble temples with a metal and laser accent. The Black frame incorporates an eye-catching mosaic pattern with a chic black metal and laser accent. Colors: Black (500) • Tortoise (550) Sizes: 52-17-135 Special Features: Full rim zyl frame; Designed zyl temples; Via Spiga logo on inside of the right temple tip; Spring hinges; Accommodates progressives *January Release The Via Spiga Simonetta is a necessity for the sophisticated woman looking for a stand out frame to enhance her confidence. This super thin and handmade zyl frame features a thin wrapping metal endpiece that extends to the temple and incorporates three tiny black crystals. The Purple frame has a deep purple color with a pearl interior. The metal endpiece is a pale lilac and combines nicely with the three black crystals. Colors: Black White Pearl (500) • Purple (740) Sizes: 55-15-140 Special Features: Full rim zyl frame; Wrapping metal endpiece; Via Spiga logo on the inside of the right temple tip; Zyl temple sleeves; Spring hinges; Accommodates progressives *March Release The Via Spiga Sun 341S is a full rim, oval shaped zyl sunglass. The raised cut-out design on the zyl temples is unique and out of the ordinary making this style alluring to the sophisticated consumer. Branding the frame, the temple features a gleaming metal plaque with the Via Spiga logo strategically displayed. Colors: Black (500) • Brown (560) Sizes: 54-16-135 Special Features: Full rim zyl sunglass; Via Spiga plaque on designed and cut-out zyl temples; 100% UV protection, Fully Rx’able, Accommodates progressives *February Release The Via Spiga Sun 345S is a full rim, square shaped zyl sunglass. This on-trend frame has a subtle metal endpiece connecting the zyl front to the zyl temple. The Black color has a matte black endpiece and marble tortoise pattern on the inside of the zyl temples. Colors: Black (500) • Tortoise (550) Sizes: 56-17-135 Special Features: Full rim zyl sunglass; Metal plaque; Zyl temples; 100% UV protection, Fully Rx’able, Accommodates progressives *February Release For more information, retailers may contact Zyloware at 800-765-3700, via e-mail at sales@zyloware.com, or online at www.zyloware.com. ...
Filed in: Eyewear
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