Marcolin Joins The Guess Foundation In Support Of Peace Over Violence For Denim Day 2015

Marcolin Joins The Guess Foundation In Support Of Peace Over Violence For Denim Day 2015

Marcolin, a leading eyewear company known for its high quality of products, focus on details and a prestigious distribution network, is proud to partner with Guess for a second year in a row in support of L.A.-based non-profit Peace Over Violence in its mission to end sexual, domestic, and interpersonal violence. Marcolin, together with its NJ headquarters and optical channel sales representatives, helped support the Guess Foundation’s goal to encourage men and women everywhere to wear jeans on April 29, 2015 and take a stand against violence. Guess promoted Peace Over Violence’s Denim Day messaging in storefront windows and in-store signage all around the world, email marketing, mobile marketing and social media posts. To assist in spreading the message, Marcolin launched two activities in the optical channel to create awareness, including an exclusive Denim Day Trunk Show and a nationwide account-focused contest to wear denim. New spring 2015 sunglass styles from the Guess Eyewear collection, including men’s style GU 6842, which features temples enhanced with dynamic mesh cutout detailing, were among the items on sale with proceeds going towards Peace Over Violence. In honor of Denim Day 2015, the Guess Foundation donated $2 for every pair of jeans and select accessories sold including a watch, jewelry, shoes, fragrance, handbag and eyewear to Peace Over Violence starting Monday, April 20th through Wednesday, April 29th. With this donation, the Guess Foundation is privileged to provide victims with hotline crisis counseling, therapy sessions with licensed counselors, sexual abuse response teams to accompany rape survivors to hospitals and high school educational series on teen dating and violence prevention. In addition, volunteer training sessions will be given to crisis intervention specialists and legal advocacy services will be given to survivors. About Marcolin Marcolin is among the leading companies for eyewear and stands out in the luxury sector for high quality of products, focus on details and a prestigious distribution network. In December 2013, Marcolin finalized the acquisition of Viva International Group significantly strengthening its brands portfolio and the distribution structure, particularly in the U.S. In 2014, the company sold about 14,3 million eyeglasses with more than 1450 models. Currently the company portfolio of brands includes: Tom Ford, Balenciaga, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli, Tod’s, Emilio Pucci, Swarovski, Dsquared2, Diesel, Just Cavalli, Covergirl, Kenneth Cole New York, Kenneth Cole Reaction, Timberland, Guess, Gant, Harley-Davidson, Marciano, Catherine Deneuve, Skechers, Bongo, Candie’s, Rampage, Viva, Magic Clip, Savvy, Marcolin, National and Web. www.marcolin.com ...
Filed in: Eyewear
Lady Gaga Wearing Fendi Orchidea Sunglasses

Lady Gaga Wearing Fendi Orchidea Sunglasses

Lady Gaga is wearing Fendi Orchidea sunglasses while in Los Angeles Airport (LAX) Style: FF 0117/S Retail Price: $465.00 Availability: Select high end optical retailers nationwide Credits: courtesy of Fendi For more information on Fendi sunglasses visit www.safilo.com ...
Silver Dollar Optical Introduces Café Boutique

Silver Dollar Optical Introduces Café Boutique

Silver Dollar Optical presents Café Boutique, an attractive women’s line that builds on the success of the company’s Café Lunettes collection. The collection’s initial launch in January consisted of 13 feminine styles with another six styles released this month. Café Boutique styles reveal a refined look highlighted by sophisticated colors and chic details. Notable embellishments include crystals, leather and Mazzucchelli zyl. This collection is crafted for discerning women seeking a polished look in eyewear. PHILOSOPHY: “The Café Boutique line has been 18 months in the making. Our design team recognized the need for affordable luxury in the marketplace,” says Dave Lewis, director of business development and sales manager at Silver Dollar. “We were inspired to create the Café Boutique line to meet the needs of women seeking fashion, quality and the look and feel of luxury.” MARKETING: Every Café Boutique frame comes with an attractive hard case and a logo cleaning cloth. A five-place countertop display is available.The display allows each optical office to change the images to appeal to its specific demographics. Other merchandising materials include a name plaque, mirror and counter cards. Founded in 1982, Silver Dollar Optical is an independent optical company that designs and imports its own exclusive line of eyewear. The company prides itself on offering quality eyewear to the independent retailer at an affordable price point. ...
Filed in: Eyewear
SPY Inc. Reports Net Sales of $9.1 million for the Three Months Ended March 31, 2015

SPY Inc. Reports Net Sales of $9.1 million for the Three Months Ended March 31, 2015

SPY Inc. (OTCBB: XSPY) today announced financial results for the three months ended March 31, 2015. First quarter sales were $9.1 million in 2015, a decrease of 0.7% or $0.1 million less than in the first quarter of 2014. The decrease in our net sales was primarily driven by lower sales of our sunglasses, partially offset by higher sales in our goggles and prescription frame product lines. Gross profit as a percentage of net sales was 54.8% for the quarter ended March 31, 2015, compared to 52.0% for the same period in 2014. “I am quite happy with our results this first quarter, with only a slight dip in our sales trend despite the continued contraction of the action sports retail sector and the detrimental shift in global exchange rates,” said Michael Marckx, SPY president and CEO. “In fact, excluding those areas impacted by the very negative exchange rate changes, our business would have once again enjoyed substantial growth in the first quarter. Despite these challenges we achieved an improved operating profit margin driven by stronger gross margins, which were made possible by the success of our newer premium products across all categories. We are very excited about the increases in our optical channel and the tremendous growth in the pre-orders for our snow business, which will have a very positive bearing on our second half results this year.” Mr. Marckx continued, “For the remainder of 2015, we will continue to focus on our growing e-Commerce business, expanding key accounts in the sporting goods and outdoor channels, as well as the new opportunities through our POWDR and BOYNE resort partnerships. And, as I mentioned, growing our optical business is very important for our business as well as effectively sharing our Happy Lens story. Finally, we will continue to create ways to support our existing core action sports retail partners. These key initiatives, plus a further expansion of our Happy Lens™ offering, improving our product margins and controlling our expenses will enable us to deliver a happy 2015.” Income from operations increased by $0.1 million to $0.2 million for the first quarter of 2015, compared to income from operations of approximately $0.1 million in the first quarter of 2014. The $0.1 million increase was primarily due to a 280 basis point increase in gross profit as a percent of sales. Additionally, total operating expenses in the first quarter of 2015 were higher by $0.1 million, compared to the first quarter of 2014. The Company incurred a net loss of $0.4 million and $0.7 million during the first quarter of 2015 and 2014, respectively. The results of our operations for the three months ended March 31, 2015 and 2014 are more fully discussed in our Form 10-Q for the three months ended March 31, 2015, filed with the Securities and Exchange Commission on May 5, 2015. SPY Inc.: We have a happy disrespect for the usual way of looking (at life) and the need to SEE HAPPY. It is this mindset that drives us to design, market, and distribute premium products for people who “live” to be outdoors, pushing the boundaries in action sports, motorsports, snow sports, cycling and multi-sports. We actively support the lifestyle subcultures that surround these pursuits, and as a result our products serve the broader fashion, music and entertainment markets of the youth culture. Our reason for being is to create the unusual and this is what helps us deliver distinctive products to people who are active, fun and a bit irreverent, like us. Our principal products—sunglasses, goggles and prescription frames—are marketed with fun and creativity under the SPY® brand. More information about SPY may be obtained from: www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and Instagram @spyoptic. Safe Harbor Statement: This press release contains forward-looking statements. These statements relate to future events or future financial performance and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “hope,” the negative of such terms, expressions of optimism or other comparable terminology. These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in our forward-looking statements include, but are not limited to lack of continuity and effectiveness of our management team, our ability to generate sufficient incremental sales of our core SPY® brand and new products to recoup our significant investments in sales and marketing, our ability to lower our expenses or otherwise reduce our breakeven point on an operating basis, our ability to maintain or increase the availability of our existing credit facilities and otherwise finance our strategic objectives, and the other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we cannot guarantee future results. Moreover, except as required by law, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements. ...
Filed in: Eyewear, Industry Info
A&A Optical Announces New Styles From Crocs™ Eyewear

A&A Optical Announces New Styles From Crocs™ Eyewear

A&A Optical announces the release of two new adult styles from Crocs™ eyewear: CF349 and CF381. Crocs™ eyewear interprets the relaxed and distinctly fun Crocs™ spirit, incorporating the unique style and creative design in terms of colors, shapes, materials and comfort of Crocs™ branded products. The collection uses an assortment of high quality materials such as ultra-lightweight stainless steel, hypo-allergenic silicone rubber and flexible polymer. Sporty chic. Semi rimless CF349 is sporty in design and style. The combination frame features curved silicone rubber temples with three racing stripes. Cheerfully colored, CF349 is available in 20TB (black front with teal temples), 35PE (purple front with orchid temples), and 80GN (grey front with lime green temples). Size: 51-18-140. Mod Appeal. Retro inspired CF381 boasts a square rimmed acetate front. Three bold options are available: 20BN (black front, khaki temples), 20GN (black front, lime green temples), and 80BE (grey, baby blue temples). Size: 53-15-138. MARKETING: Each Crocs™ eyewear frame ships with an eyewear case. Merchandising materials include: Crocs Eyewear 3-piece display, logo plaque/highlighter display, counter card, decal, mirror, and Croslite Guy (in assorted colors). A&A Optical Company brand portfolio includes house brands: Alexander Collection™, XXL™, Cruz™, Jalapenos™, Seventy one™, and New Globe™. Licensed brands include: Quiksilver, Roxy, Jimmy Crystal New York™, Crocs™ Eyewear and Pez®. For more information, contact A&A Optical at 800-492-4465 or visit www.aaopticalco.com. ABOUT CROCS™ Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs celebrates the fun of being a little different and encourages fans to “Find Your Fun” in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world. Get social with Crocs – www.crocs.com, www.facebook.com/crocs, www.twitter.com/crocs, www.pinterest.com/crocs ...
Filed in: Eyewear
New Vanni  Surf-ing From Design Gallery

New Vanni Surf-ing From Design Gallery

Researching various surface treatments for metal frames is what makes VANNI’s design process cutting edge. To VANNI innovation entails unearthing new mixtures of elements from areas that have nothing to do with eyewear, plus the courage to experiment with them. This season’s amazing metal finishes include fun patterns such as speckled, stripes, checkers and honeycomb in gloss or matt finish. Surf-ing is for prescription or sun-wear. Temples all use VANNI’s comfortable patented Mech-Flex system with unisex styles and shapes. For more information visit www.mydesigngallery.com ...
Filed in: Eyewear
The Retro Touch Made Contemporary

The Retro Touch Made Contemporary

The Swing collection brings the exuberant popular rhythm of the Forties to some evergreen shapes, a constructional revival of vintage eyewear favorites given new life thanks to modern technology and unmistakable VANNI style. In the metal version VANNI reinterprets those memorable glasses with their colored brow line, highlighting the top edge of the front in a darker shade of color. To complete the range, there are some broad roundish shapes in bright colors, the rims picked out by the thinnest of Havana sheaths. In acetate, the women’s shapes are vaguely retro, the men’s broad and comfortable; a dappled based combines with solid transparent monotones, while the brow line is marked by tone-on-tone or contrasting material. For more information visit www.mydesigngallery.com ...
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Zyloware Eyewear Welcomes Carlos Camargo To The Zyloware Family As The Director Of Sales For Latin America

Zyloware Eyewear Welcomes Carlos Camargo To The Zyloware Family As The Director Of Sales For Latin America

Zyloware Eyewear is excited to announce the addition of Carlos Camargo to our Zyloware Family! Carlos is joining as the Director of Sales for Zyloware Latin America with over 20 years of experience in International Sales. Over 17 of those years have been spent managing International Sales in the Optical Industry. Carlos has extensive experience managing key accounts in the Mexico, Central America and South America markets, and has attended numerous industry trade shows both domestically and internationally. Prior to joining Zyloware, Carlos worked for Zimco Optics for 17 years as an Export Sales Manager. He was successful at developing the company’s export business in Latin America and Mexico, and also managed their North American sales with specialized focus to Mexican retail chain stores and distributors. Carlos is well known for his excellent communication, networking and negotiating skills, and is well respected throughout the entire optical community. Carlos earned his BA at PUC University in Porto Alegre, Brazil. He studied the Export Documentation Course at the World Trade Center Institute of New York. He is educated in Frame Materials and International Sales Management by the Vision Expo Seminar. Carlos is fluent in Portuguese, Spanish and English. Carlos lives in East Meadow, New York and is married to his lovely wife Vivian of 17 years. They have two beautiful children Nicholas, 10 and Nathalia, 5, who are his motivation to continuously succeed. In his free time, he loves to spend time with family and friends, and play and watch soccer. He enjoys cooking, good music and dancing. Zyloware is elated to have Carlos onboard, and look forward to continuing to build our relationships throughout Mexico, Central America and South America. ABOUT ZYLOWARE: Since 1923, Zyloware has been a leading American source for eyewear, sunglasses and optical accessories. Priding itself on quality, service and customer satisfaction, Zyloware is the oldest American familyoperated eyewear company in the industry and is in its third generation of family management. Known as an optical innovator, Zyloware leads the industry in original product development and branding initiatives with its in-house teams including design, marketing, quality control and customer service. “We attribute our success to our enduring relationships with customers and suppliers. Our longevity is a result of our success.” Brand portfolio includes: Sophia Loren, Stetson, Stetson Off Road, Randy Jackson, Randy Jackson Limited Edition, Daisy Fuentes, Gloria Vanderbilt, Gloria by Gloria Vanderbilt, Invincilites, Via Spiga, Project Runway, MaxStudio.com, Leon Max and Leon Max Limited Edition. ...
Filed in: Eyewear, Industry Info
Dazzling New Styles From Adrienne Vittadini Studio

Dazzling New Styles From Adrienne Vittadini Studio

Insatiably curious, utterly genuine, and a bit audacious, Adrienne Vittadini Studio eyewear re-invents casual elegance for today’s’ young women with a chic and adventurous sense of style. This season focuses on two important Spring 2015 trends. AV 518S – COLOR POP Expressive with a bold approach to color, style AV 518S is in sync with the infusion of daring colored patterns that are the foundation of the Adrienne Vittadini Studio collection. Classic acetate front shape with multi-color mosaic pattern temples gives this traditional style new life. Available in 52-17-140 eye size and in the following color ways: Brown with Sky Blue and Coral pattern temples, Purple with turquoise and black pattern and Black with Blue and coral pattern. AV520S – LADYLIKE LACE Femininity Reigns. Right on the heel of the 2015 lace trend, the AV Studio 520 is the epitome of femininity. This full rim metal model features a classic two tone hooded front with metal open work lace temples. Romance is in the air. Available in 53-16-135 eye size and in the following color options: Black/Silver, Brown/Lt. Brown, and Black/Purple. Match Eyewear is a leading international manufacturer and distributor of premium quality fashion eyewear, with a dedicated sales force covering the US, Canada, Europe and South America. Since 2001, Match Eyewear has built a growing portfolio of distinctive brands including Adrienne Vittadini, AV Studio, Helium, Danny Gokey Eyewear, Float Titanium, Float Kids and Aero by Float Milan. For more information or to view the Match Eyewear collections, call 1-877-88MATCH or visit www.matcheyewear.com ...
Filed in: Industry Info
New England College of Optometry Student Awarded Top Honors

New England College of Optometry Student Awarded Top Honors

Essilor of America, the nation’s leading manufacturer of optical lenses, today announces the recipients of the 2015 Varilux® Student Grant Awards, a competition among optometry students. This year, 16 students were awarded $1,000 each in grant money from Varilux, and from those winners, one national award was given. This year’s national honor was awarded to Luke Cyr, a fourth year student from New England College of Optometry in Boston, Mass. Cyr wrote the winning case study titled “PAL Failure Fit Successfully with Varilux Lenses.” Cyr’s written study was selected for the top prize due to his innovative thinking, analysis of the case and dispensing skills used to meet his patient’s needs. “As part of our ongoing commitment to the optometric profession, we are honored to support the future leaders of optometry through the Varilux Student Grant Award,” said Howard Purcell, O.D., F.A.A.O., Dipl., and senior vice president of customer development, Essilor of America. “We look forward to this program each year and are proud to be a part of the advancement of these students’ careers and our industry.” Cyr will receive an additional $2,500 in prize money and will be a guest at the 24th annual Varilux Optometry Student Bowl, the highly anticipated annual event sponsored by Essilor at Optometry’s Meeting in Seattle on June 25. Essilor also awarded $2,500 to Jim Pelham, his faculty adviser at New England College of Optometry. The students’ case studies were reviewed by a panel of judges and were reviewed on criteria including: dispensing skills, application of Varilux lenses to patient needs, analysis of the case(s) and analysis of the lens design and lens performance. Other 2015 grant recipients are listed below: Theresa Radtke, Arizona College of Optometry Midwestern University Eye Institute Amy Belloli, Rosenberg School of Optometry University of the Incarnate Word Angela Nguyen, State University of New York David Nguyen, Marshall B. Ketchum University Kellen Robertson, Pacific University College of Optometry Sarah Kuipers, Indiana University College of Optometry Brad Boyle, Illinois College of Optometry Logan Oliver, Southern College of Optometry Andrew Steele, The Ohio State University – College of Optometry Zoé Lacroix, Université de Montréal Ecole d’optométrie Leanne Roach, University of Houston College of Optometry Spencer Sechler, University of Alabama College of Optometry Nia Sayady, University of California at Berkeley School of Optometry Jitesh Chauhan, NOVA Southeastern College of Optometry Allison Brewer, Northeastern State University About Essilor Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index, photochromic and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, TRANSITIONS®, XPERIO UV™, DEFINITY®, THIN&LITE® and other Essilor brand names. Essilor Laboratories of America, Inc. is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA). VARILUX, CRIZAL, XPERIO UV, E-SPF and DEFINITY are trademarks of Essilor International. THIN & LITE is a registered trademark of Essilor of America, Inc. Transitions and XTRActive are registered trademarks of Transitions Optical, Inc. Photochromic performance is influenced by temperature, UV exposure, and lens material. ...
Five Good Reasons Why You Must Be Advertising On Facebook

Five Good Reasons Why You Must Be Advertising On Facebook

Here are five good reasons why you must be advertising on Facebook. 1 –1$ A Day Still Gets Results The minimum spend on Facebook advertising is only $1 a day. With this small budget, you can reach thousands of people that meet your specific criteria. With AdWords, you would be lucky to get two clicks a day. You also have multiple bid types available. Cost per Thousand (CPM) Cost per click (CPC) Optimized cost per Thousand (oCPM) oCPM is when Facebook shows your ad to people that FB believe are most likely to take action. Cost per action (CPA) Choose the right option that best fits your needs. 2 – The Targeting Options For Facebook Ads Are Impressive Unlike AdWords, Facebook ads are targeted to the users’ demographic and interests, not what they’re searching for. Because of this, the refinement available to you, when you set up the audience targeting for your ads, is impressive. With so many targeting options and combinations available, you can ensure that your budget is only spent on the most relevant audience. 3 – Facebook Has A Massive Audience, Including Your Customers Facebook claims to have 1.28 billion active users with over 800 million users active daily. You can all but guarantee that whatever business you run and in whatever industry or niche, a good percentage of your target audience will be on Facebook. With the sophisticated targeting options available, you can make sure your ads are seen by your specific target audience when they are in a fairly unique relaxed mind-set. If you operate in a B2B industry, it can be difficult to get your message through in conventional work hours as people are always too busy to be sold to. But when on Facebook, individuals can be subtly advertised too, without the pressure and time constraints of a work environment. 4 – Track Spending, Performance, And ROI Whatever you spend on Facebook advertising, the most important thing is that you know exactly what you’re getting. With Facebook advertising, you can clearly see what you have spent and what the results are. Track a huge range of performance metrics. The total number of times, your ad was shown (Impressions, the number of different people who saw your ad (Reach) and the average number of times (Frequency) The number of clicks or other actions people took, page likes, engagement, comments, and shares. Cost data including average Cost per Click (CPC), Cost per Like and Cost per Conversion based on your specific goals and tracking. 5 – Gain An Edge Over Your Competitors If your competitors aren’t advertising you gain a big advantage and have the opportunity to win business you might have missed. Here are two additional resources for you. Are Facebook Ads Right For You. Facebook Ad Creation Basics Be bold be different. ...
Essilor Vision Foundation And Kids Vision For Life Present Kids Vision Fest On April 30th – May 1st

Essilor Vision Foundation And Kids Vision For Life Present Kids Vision Fest On April 30th – May 1st

Did you know that 80 percent of what a child learns is through his eyes and that almost 25 percent of school children may have vision issues that affect their ability to learn? (American Optometric Association) In an effort to eliminate poor vision and its lifelong consequences, Kids Vision for Life, a program in partnership with Essilor Vision Foundation and the Alcon Foundation will host Kids Vision Fest on Thursday and Friday, April 30th & May 1st, from 8 a.m. to 2:30 p.m. The event will be held at Lincoln Elementary School, located at 425 S. Sullivan Street, Santa Ana, CA 92703. Kids Vision Fest will provide vision screenings, eye exams and new eyeglasses at no cost to children in need ages 5 to 12. Kids Vision Fest organizers estimate more than 300 students in need of vision services will receive eye exams and new glasses at no cost to the family. Optometrists will be on hand to provide the services, and, if an eye doctor determines a child needs glasses, the child will choose from a selection of designer eyeglass frames. The glasses will be delivered to the child’s school within 4 to 5 weeks from the event. Kids Vision Fest 2015 is providing a resource that is needed by more children than most people may realize. “We are excited to host a Kids Vision Fest in Orange County,” said Stephen Shawler, president of EVF. “Proper vision care can have a significant impact on the lives of our children, and we know that poor vision puts academic success at risk. Through Kids Vision Fests, we are able to give corrective glasses to children who didn’t even know they needed them.” In addition to Essilor Vision Foundation and the Alcon Foundation, Kids Vision for Life Orange County partners include Santa Ana Unified School District, Orange County Dept. of Education, Bacchus Doc in a Box, Puente a la Salud, The Allergan Foundation, Helen Keller International, American Career College Department of Opticianry, Vision Service Plan, California Vision Foundation, Volunteer Optometrists Serving Humanity, The Lions Club of Santa Ana and Laguna Niguel, Kuwanis Club at Laguna Hills, Wooden Floor, UCI Department of Ophthalmology, OC Health Care Agency, U See Eyes Pre-Optometry Club, UCLA Bruins in Focus, Silver Valley Unified School District, Fort Irwin Military Base, Sunburst Youth Academy, The Orangewood Foundation Academy, K& H Optical Lab, Bartley Optical Lab, Elite Optical Lab, Meridian Optical Lab, Essilor, and Safilo. For more information about Kids Vision Fest or to volunteer, please contact Sam Hahn at kidsvisionforlifeoc@gmail.com. ABOUT KIDS VISION FOR LIFE Kids Vision for Life is a charitable program created in 2008 by Essilor Vision Foundation, a Dallas-based 501(c)(3) public charity founded by Essilor of America with the mission to “eliminate poor vision and its lifelong consequences.” The program brings together non-profit organizations, schools, businesses, and community leaders to provide vision screenings, eye exams, and eyeglasses to children, ages 5-12, at no cost to the family through mobile clinics, schools and special events in communities across the U.S. To learn more or donate, visit www.kidsvisionforlife.org. Engage with us on Facebook and Twitter. ABOUT THE ESSILOR VISION FOUNDATION The Essilor Vision Foundation is a public charity and an initiative of Dallas-based Essilor of America, the leading manufacturer of optical lenses in the United States. The foundation’s mission is to eliminate poor vision and its lifelong consequences. We strive to give children a brighter future by helping them see the world more clearly. Our programs focus on improving the quality of school vision screenings so fewer children slip through the cracks, providing eye exams and eyeglasses free of charge to children who would not get them otherwise, and educating parents and communities about the importance of children’s vision care and the role it plays in literacy and educational success, society, and the economy. To learn more or donate, visit www.essilorvisionfoundation.org. Engage with us on Facebook and Twitter. ABOUT ESSILOR Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America. Essilor manufactures optical lenses under the Varilux®, Crizal®, Xperio®, DEFINITY®, Thin&Lite® and other Essilor brand names. Essilor Laboratories of America (ELOA) is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA). ABOUT ALCON Alcon, the global leader in eye care, provides innovative products that enhance quality of life by helping people worldwide see better. Alcon’s three businesses, Surgical, Pharmaceutical and Vision Care, offer the widest spectrum of eye care products in the world. Alcon is the second-largest division of the Novartis Group, with pro-forma sales of USD 10.8 billion in 2014. Headquartered in Fort Worth, Texas, USA, Alcon has more than 25,000 employees worldwide, operations in 75 countries and products available in 180 markets. ...
Frame Introductions: Plume Paris by  Best Image Optical

Frame Introductions: Plume Paris by Best Image Optical

Spring is here! And, Plume Paris continues to grow its collection of unique & beautiful designs by using sleek lines, complimentary hues, and captivating details. Plume Paris eyewear, a European influenced brand, is produced keeping the wearer’s comfort in mind without sacrificing creative design and premium materials. Each model is made out of a lightweight stainless steel with a soft, silicone finish. The Plume Paris collection also has a variety of styles in order to satisfy every wearer’s fashion preference. Some frames take inspiration from the 1940-1960’s while others keep a more modern edge.   Model Autun In accordance with Plume Paris’ signature features, this season’s newest additions are true illustrations of the line’s artistic spirit. The model Autun is designed in a classic shape accented by a unique brow-bar and temples. Brand: Plume Paris Colors: M.Brown/Tan, M.Purple/Olive, M.Navy/Grey, M.Red/Blue Size: 50-18-135 Material: Stainless Steel Market: Unisex       Model Saverne Model Saverne fulfills a unique demand for semi-rimless spectacles. The elegantly-designed silhouette also features new color combinations seen throughout the collection this season, a brown with a jewel-toned aqua and a  dark navy with green accents. Brand: Plume Paris Colors: M.Navy/Khaki, M. Brown/Aqua, M.Black/Grey Size: 53-19-142 Material: Stainless Steel Market: Unisex         Model Nevers Models Colmar and Nevers are sleek, rectangular frames that continue to be popular with consumers. Each style has its own unique metallic details. Brand: Plume Paris Colors: M.Navy/Khaki, M. Brown/Aqua, M.Black/Grey Size: 54-17-148 Material: Stainless Steel Market: Unisex         Model Colmar Brand: Plume Paris Colors: M.Navy/Khaki. M. Brown/Aqua, M.Black/Grey Size: 54-17-142 Material: Stainless Steel Market: Unisex  To see the complete Plume Paris collection, click here. For more information visit www.BestImageOptical.com   ...
Filed in: Eyewear
Birds Of A Feather Flock To Robert Graham’s New Style: Audubon

Birds Of A Feather Flock To Robert Graham’s New Style: Audubon

Robert Graham eyewear offers high quality craftsmanship and sophisticated silhouettes, along with infusing iconic fabric and trim designs to reflect the essential characteristics of the brand’s American eclectic spirit. Robert Graham and Revolution have created a collection of eyewear that will resonate globally. We love bringing different, incredibly creative ideas into the optical marketplace as we have done time after time. Our history of creating high quality products with creative flair is what we are most proud of. Featured is the Audubon in gold with tortoise inserts and mahogany temples that are equipped with adjustable temple tips. Other colors include: Matte Black, Shiny Black, Brown Espresso and Gun/Tortoise. Size 52-23-140. For more information visit www.revolutioneyewear.com or call 800-986-0010 ...
Filed in: Eyewear
Bebe Introduces Three Optical Styles Channeling The Spirit of Adventure

Bebe Introduces Three Optical Styles Channeling The Spirit of Adventure

This Summer 2015, bebe Eyewear releases an optical collection that captures the spirit of adventure with exclusive animal camouflage prints and shimmery iridescent animal acetates. Flowing silhouettes, metal logo cuff embellishments and ‘b’ rivet logos satisfy sophisticated tastes. Available in vibrant teal, amethyst and ruby jewel tones as well as earthy topaz and olive, this collection appeals to the many facets of the bebe girl and offers an assortment of feminine, fashionable styles. “Miss-Understood” (BB5090). No one will be “Miss-Understood” with this sassy rectangular geek-chic style. Featuring solid acetate frame fronts and triple laminate animal camouflage temples with metal logo engraved cuffs. Available in Jet, Topaz, Teal and Ruby. “Mamacita” (BB5091). Rock-out with this trendy true geek-chic acetate style, “Mamacita.” Featuring solid acetate frame fronts and triple laminate animal camouflage temples with metal logo engraved cuffs. Available in Jet, Topaz, Olive and Amethyst. “Majestic” (BB5093). Feel “Majestic” in this desirable modified milled metal style with iridescent animal acetate temple tips. This rectangular frame features satin metal frame fronts and iconic stacked ‘b’ rivet logos. Available in Jet, Satin Brown and Satin Navy. About bebe bebe stores, inc. is a global specialty retailer, which designs, develops and produces a distinctive line of contemporary women’s apparel and accessories under the bebe, BEBE SPORT and bbsp brand names. bebe currently operates 170 bebe retail stores including the on-line store bebe.com, and 36 bebe outlet stores. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. bebe also distributes and sells bebe branded product through its licensees in approximately 23 countries. About Altair Altair® supports independent eyecare professionals with advanced eyewear technologies and distinctive brands including Anne Klein®, bebe®, Tommy Bahama®, Joseph Abboud®, JOE Joseph Abboud®, and Revlon®. Altair is sold through more than 10,000 independent optical retailers. Altair is a division of Marchon® Eyewear, one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and a subsidiary of VSP Global®, a diverse group of leading companies within the world-wide optical industry. Visit altaireyewear.com for more information. ...
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