Posted by TN00133 on April 22, 2014
The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE: PVH], is pleased to announce the launch of the True to the Blue eyewear capsule collection complementing Tommy Hilfiger’s Spring 2014 True to the Blue sportswear collection. True to the Blue celebrates the everlasting impact of denim, chambray and indigo, and the role these materials and colors have played as part of Tommy Hilfiger’s heritage. With a history of individuality, freedom and youthful irreverence, these fabrics have become synonymous with the American lifestyle and are globally recognized as style essentials. The True to the Blue sportswear and eyewear collections will be available at Tommy Hilfiger stores in Europe, North America, Asia, Latin America, and at tommy.com beginning April 14, 2014.
The True to the Blue collections honor the enduring influence and evolution of denim, chambray and indigo in Tommy Hilfiger’s collections, from when he founded the brand in 1985 until today. Hilfiger’s design philosophy has always celebrated a re-imagination of the classics by reinventing wardrobe staples with a modern twist. Denim, chambray and indigo represent the ease of American style, inspiring a dedicated eyewear collection for Spring 2014.
Subtle gradient blues combine with chambray-like textures, giving frames a defined identity that reflects Tommy Hilfiger’s passion for denim as a style essential. The collection is comprised of four sunglass styles and two optical frames, each of which is available in a unique combination of hues and materials.
ABOUT THE TOMMY HILFIGER GROUP
With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger
Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality
menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary
lifestyle products such as sportswear for men, women, juniors and children; footwear; athletic apparel (golf, swim and sailing);
bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress
furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage.
The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear
and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive
network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.
ABOUT PVH CORP.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed
brands including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
ABOUT THE SAFILO GROUP
The Safilo Group is a worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear.
With an international presence through 30 owned subsidiaries in primary markets – in the U.S., Europe and Asia – and
exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and
the licensed brands Alexander McQueen, Banana Republic, Bobbi Brown (starting in 2014), BOSS, BOSS Orange, Bottega
Veneta, Céline, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne,
Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger.
SUNGLASSES WITH INTERCHANGEABLE TEMPLES
These unisex sunglasses have interchangeable temples that are switched by clicking the metal logo flag on both sides. Color
combinations include blue front with red or matte chambray temples and blue mirror lenses; dark Havana front with blue or
matte chambray temples and brown mirror lenses; and crystal front with light azure or matte chambray temples and green
mirror lenses (style TH 1112/I-T).
These unisex sunglasses have an acetate or steel front and are available in four color combinations: gray front with matte
chambray temples and dark blue shaded lenses; black crystal front with matte gray/black striped temples and gray shaded
lenses; Havana front with green/beige striped temples and dark gray lenses; and blue front with matte blue/red striped
temples and gray shaded lenses. The style has a sleek steel front and is available with a semi-dark ruthenium front and matte
chambray temples with matte gray lenses; a matte black front with matte gray/black striped temples and gray shaded lenses;
and a blue semi-matte front with matte blue/red striped temples and matte blue lenses (styles TH 1266/S and TH 1267/S).
These women’s rounded sunglasses are available in a wide range of colors: black front with black/pink striped temples
and gray shaded lenses; Havana front with orange and gray/ivory striped temples and green/gray shaded lenses;
brown/orange shaded front with brown and cream/ivory temples and brown/violet shaded lenses (style TH 1265/S).
UNISEX OPTICAL FRAMES
These unisex optical models feature a steel front and a fresh color combination: black crystal front with matte gray/black
striped temples; Havana front with green/beige striped temples; blue front with matte blue/red striped temples; gray front
with matte chambray temples; matte black steel front with matte gray/black striped temples; blue semi-matte steel front with
matte blue/red striped temples; semi dark ruthenium steel front with matte chambray temples; and matte brown steel front
with green/beige striped temples (styles TH 1268 and TH 1269).
TOMMY HILFIGER BIOGRAPHY
For over 25 years, Tommy Hilfiger has brought classic, cool, American apparel to consumers around the world.
Under Hilfiger’s guidance, vision and leadership as Principal Designer, The Tommy Hilfiger Group has become one
of very few globally recognized designer brands offering a wide range of American-inspired apparel and accessories.
Hilfiger introduced his first signature collection in 1985 by modernizing button-down shirts, chinos, and other time-honored
classics with updated fits and details. The relaxed, youthful attitude of his first designs has remained a distinctive hallmark
throughout all of Hilfiger’s subsequent collections. Today, the Tommy Hilfiger brand continues to bring preppy, all-American
classics to consumers around the world. The business has grown from a single menswear collection in 1985 to a global
lifestyle brand achieving over US $6 billion dollars in retail sales in 2012. There are over 1,200 Tommy Hilfiger stores in over
90 countries on five continents.
As one of the world’s leading premium lifestyle brands, Tommy Hilfiger delivers superior styling, quality and value to consumers
worldwide. The brand celebrates the essence of “classic American cool” and provides a refreshing twist to the preppy fashion genre.
Since its debut in 1985, the Tommy Hilfiger Group has become a US $6 billion apparel and retail company by offering
consumers a breadth of beautifully designed, high quality products including men’s, women’s and children’s apparel,
sportswear, denim, and a range of licensed products such as accessories, fragrances and home furnishings.
Under the leadership of Founder Tommy Hilfiger and Chief Executive Officer Fred Gehring, the brand can be found in leading
department and specialty stores, as well as in its own expanding network of freestanding retail stores, worldwide. When
PVH Corp. (NYSE: PVH) (then known as Phillips-Van Heusen Corporation) acquired the company in May 2010, Gehring
also assumed the role of CEO of PVH’s international operations, while Hilfiger remains the company’s principal designer and
provides leadership and direction for all aspects of the design process.
Tommy Hilfiger today has become a global brand with strong recognition and a distribution network in over 90 countries
and more than 1,200 retail stores throughout North America, Europe, Latin America and Asia Pacific.