Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

In the optical industry ECPs typically order their patients frames from one vendor and then have a second vendor cut the lenses and insert them into the frames. Marchon and VSPOne Optics equated the current system to having to go to one place for a burger and another for the bun. The concept of being able to order a frame with lenses from one vendor becomes realty with the launch of Marchon Direct. Marchon Direct saves staff time. Most optical staff are still making two or three phone calls to the frame vendor, the lab and then following up with more phone calls, for each and every patient. Marchon Direct frees up staff to manage the ECP’s business, instead of vendors. Marchon Direct offer optical owners savings in three ways: 30% off Unity lenses, free shipping and ECP’s keep their best- sellers displayed. When best-selling frames have been removed and sent to a lab, ECP’s run the risk of the next patient finding the frame selection weak and walking out to purchase their eyewear elsewhere. Marchon Direct represents all four VSP Global lines of business leveraging their individual offerings to benefit the optical industry. VSPOne Optics built a lab in the Marchon distribution center in Melville, New York. Eyefinity added the functionality to allow accounts to place Marchon Direct orders for private pay and VSP Claim patients. The ordering process for Marchon Direct will be familiar to all ECPs that currently order frames from Marchon. The company says accounts typically place their RX orders for Marchon collections in one of three ways: the Marchon MVP web site, the eyefinity.com web site or on the phone. Marchon Direct is available via all three. Marchon Direct private pay orders for frames with lenses are accepted on both Marchon’s MVP web site and eyefinity.com. Marchon Direct VSP patient claim orders are accepted only on eyefinity.com. Marchon Direct is filling most Marchon collection frame with Unity lens orders in five business days or less. VSPOne Optics as well as Marchon field representatives can assist ECPs to get started placing Marchon Direct orders or call 1-800-645-1300. Marchon Direct is a division of Marchon Eyewear, Inc. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Dragon Alliance, Emilio Pucci, Fendi, Flexon®, G-Star Raw, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries. ...
Filed in: Eyewear
Spy Hooks Professional Fisherman And Outdoor Ambassador Conway Bowman

Spy Hooks Professional Fisherman And Outdoor Ambassador Conway Bowman

SPY® is Happy to announce professional fisherman Conway Bowman has joined the team and will now wear the innovative Happy Lens™ technology with Trident™ polarization—the ultimate lens for the outdoors—while sight casting for the world’s most sought after fish. A San Diego native and all around waterman, Bowman is an expert in all fishing disciplines, but his name has become synonymous with “extreme” fly-fishing and is known for his pursuit of Mako sharks on the fly. An avid advocate for shark conservation, Bowman helps to raise funds for research and tagging shortfin Mako sharks through his annual Flying Mako Charity Tournament, in addition to educating anglers on his signature catch and release technique. “We are happy to have one of today’s best all-around fishermen as part of our SPY family,” says Devon Howard, SPY marketing director. “Conway is well-known for his bold fly fishing approach on salt water, but is truly a renaissance man on the ocean, splitting his time between surfing and fishing year-round from either a stand-up paddleboard or small craft platform. He understands the demands of each fishing discipline, and has already validated our Happy Lens as the best lens technology for fishing on the market. We’re happy to heed his input when it comes to shaping our upcoming outdoor and fishing offerings, and are excited for our future in that space.” Having traveled the world in search of Atlantic salmon, steelhead, wild trout, redfish, bonefish and tarpon, Bowman’s exploits have been chronicled in many books and magazines including The Flyfish Journal, Fly Fisherman, The Drake, Field & Stream, Men’s Journal and more. Currently the host of two TV series—“Fly Fishing the World” and “The Outfitters”—on the Sportsman Channel, Bowman is no stranger to television with past hosting gigs on ESPN’s “In Search of Fly Water,” “Primal Predator,” and Versus Network’s “Dollar Wise Fly.” With several events on his schedule for the rest of 2014, Bowman will be hitting the water with SPY’s blue Spectra™ version of the Happy Lens technology—a color and contrast enhancing lens that lets in the sun’s “good” rays that studies suggest create and uplift in mood and alertness, while still blocking the “bad” rays. Additionally, the Happy Lens features anti-scratch, oleophobic and hydrophobic coatings. Specifically designed for watersports and open ocean fishing, the Happy Lens with blue Spectra mirror offers superior contrast and color in full sun and is ideal for fishermen. “The Happy lens is the best lens I’ve ever worn for spotting fish in open water,” says Conway Bowman. “SPY combines the best in lifestyle and function for me, making our partnership a perfect fit. I’m stoked to be a part of the SPY family.” For more information about Conway Bowman, go to www.conwaybowman.com/ and @conwaybowman on Instagram. To see Bowman in action, go to https://www.youtube.com/watch?v=itBluqJlBbs/. To learn more about the SPY Happy Lens, go to www.spyoptic.com/happy. For more information about SPY, log-on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram. ...
Filed in: Eyewear
The Gucci Diamantissima Eyewear Capsule Collection

The Gucci Diamantissima Eyewear Capsule Collection

Gucci is pleased to present new sunglasses and optical frames for Fall Winter 2014/2015: a sophisticated capsule collection embellished with the precious Diamantissima pattern from the heart of Gucci’s heritage. Designed for the contemporary and elegant woman, these new eyewear models feature temples with the Diamantissima crisscross motif in a gold plated tridimensional version, the perfect expression of Gucci’s finest craftsmanship and impeccable quality. Inspired by the Diamante Canvas, an exclusive fabric design tied to Gucci’s storied legacy and created in the mid-1930s, the diamond pattern was first used on luggage. The distinctive crisscross design, which features small interconnected diamonds in dark brown on a tan background, became the Florentine House’s first signature print. This graphic detail, with its elegant and subtle composition, has made its way into a refined collection of jewelry and now onto acetate sunglasses and optical eyewear frames. This exclusive detail stands out on the classic hues of the frames: black with shaded brown lenses, red with shaded grey lenses, Havana with shaded brown lenses and beige with shaded brown lenses. All models are enriched with a metal interlocking GG logo on the insides of the end tips and a metal plaque carrying the ‘gold plated’ signature on the inside of all right temples. The Diamantissima collection includes two sunglasses and two optical frames, as well as three Asian Fit models. The Diamantissima sunglasses and optical frames will be available at Gucci boutiques and select high-end opticians worldwide from October 2014. For more information visit www.safilo.com As part of a worldwide eco-friendly program designed to progressively reduce the company’s impact on the environment, Gucci sunglasses feature 100% recyclable packaging with FSC (Forest Stewardship Council) Certified paper, while the unique foldable cases minimize stock space, limiting both the weight and amount of shipments and in turn helping to reduce 60% of CO2 emissions. Following the House’s environmental commitment, Gucci eyewear collections include sunglasses and optical frames in bio-based acetate, a special material that contains a higher than usual proportion of natural components, as well as sunglasses made in Liquid Wood, a bio-based and eco-friendly material that represents an alternative to the plastic generally used in the production of eyewear. Liquid Wood is made from biobased materials: wood fibre from sustainably managed forests, lignin from paper manufacturing processes and natural wax.   ...
Filed in: Eyewear
ClearVision Optical Offers Education for Success in the Kids Business

ClearVision Optical Offers Education for Success in the Kids Business

ClearVision Optical recently introduced two formats to provide education for success in the kids business. Its exclusive training video series, Success in the Kids Business, and Beyond the Brand, a short magazine designed to provide thought provoking information, insight and education, are now available at cvoptical.com/kidsbiz. Beginning with an introduction to its 2014 Kids Collection, the Success in the Kids Business video series includes three additional, educational video shorts, including:  Kids Eyewear: How Can Eyecare Professionals Succeed in the Kids Business? This short video focuses on selling strategies including how to best reach the kids’ demographic in your area; determining balanced price points for all of your customers, including managed care; and reaching “critical mass.”  Kids Eyewear: Merchandising and Selling in the Dispensary Merchandising has been proven to boost frame sales, especially in the kids eyewear business. Implementing a variety of tried and true merchandising strategies can help eyecare professionals meet sales goals, even in the most challenging economic times. Kids Eyewear: How to Create a Great Kids Frame Board Topics such as choosing frame materials, styles and colors to maximize your selection, as well as tips for refreshing inventory and choosing vendors, are discussed in this short video. ClearVision’s latest issue of Beyond the Brand focuses on the kids business, including: An informational article on the Affordable Care Act (ACA) Pediatric Essential Health Benefit Tips for building a kids business ClearVision’s exclusive Success in the Kids Business videos and Beyond the Brand magazine are available at cvoptical.com/kidsbiz and on YouTube at youtube.com/ClearVisionOptical. Complimentary white papers corresponding to each of the three informational videos are available for download at cvoptical.com/kidsbiz. To learn more about the 2014 Kids Collection, make an appointment to speak to a ClearVision Sales Consultant, or call 1.800.645.3733. Follow, Like, or Visit ClearVision Optical on Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Instagram. About ClearVision Optical Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan,Ellen Tracy,IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include PuriTi, ClearVision Collection, Junction City, DuraHinge, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. ...
Filed in: Eyewear, Marketing
C&E Vision Releases myCloud – Web Based Transaction Archive

C&E Vision Releases myCloud – Web Based Transaction Archive

C&E Vision, one of the industry’s largest optical buying groups, has just released a new service called myCloud™ to its members. myCloud is a cloud based transaction archive that holds 6 years of member monthly statements, vendor invoices and product purchasing reports. Although C&E Vision has been providing monthly statements and vendor invoices online for some time, this new service allows members the ability to gain access to 6 years’ worth of data as well as analyze purchase data by vendor sku with a breakdown that shows tax, freight and number of products ordered over an extended period of time. “We all know how important statement and invoice data is for record keeping but sometimes life gets in the way.” says Steve Wagner, Principal of C&E Vision. He continues with “With unforeseen issues such as fires, floods, or simply misfiling our members need access to their information within minutes when researching is necessary.” In today’s age it is crucial to have needed information at your fingertips and C&E Vision is there to help. With over 6 million invoices and 300 thousand statements members will be able to access what they need when they need it. David Carneal, Director of Buying Group Relations at C&E Vision stated “With our members trying to run their businesses and keep up with an ever changing marketplace we at C&E Vision do not want them to worry about missing paperwork when need arises. C&E Vision went paperless years ago to lower the cost of everyday supplies and increase office efficiency, why should our members not have the same luxury.” This is just one of the many exclusive services that C&E Vision Buying Group currently offers to its members in its continuing effort to save the Eye Care Professional (ECP) more time and money. For more information about this service visit www.cevision.com or contact the Member Services Department at (800) 346-2626. About C&E Vision C & E Vision located in San Clemente California, is one of the industry’s largest optical buying groups providing more than $7 million dollars in annual savings to its more than 4,000 members across the nation. C&E exclusively provides its members with time and money saving programs, web based services, important practice management information and learning opportunities that differ from the offerings of other groups. C&E Vision is known for providing customized memberships that meet the individual needs of each and every member by focusing on what is important to each eyecare professional. C&E is committed to providing a host of innovative services that can serve as the basis for the success of the Independent Eyecare Professional (IEP). C&E’s members’ internet section provides the most advanced web services available from any optical buying group. C&E is the only optical buying group that offers vendor on-line invoices to assist professionals in their research and record keeping, check their current balance, open deferred vendor billings or to make a payment. Additionally, C&E’s web account management is simplified by allowing the viewing of historical statements and payments. C&E’s provides eyecare industry societies and associations with affinity programs to financially support both the organization and their member’s annual dues. C&E is dedicated to the advancement of knowledge and education through its continuing education programs and sponsorships. ...
TRAD: Limited Edition Vision Expo West Release

TRAD: Limited Edition Vision Expo West Release

Combining design with function is the philosophy of the ÖGA brand. ÖGA’s Limited Edition Trad concept is an acetate frame equipped with a patented flex system which is both bold and visually simplistic. Trad’s outstanding design combines aesthetic appeal with mechanical function. The flex-hinge is made of a 1.4mm stainless steel wire folded into a clip which connects the front with the temple. The hinge fulfills an integral part of the frame’s appeal, giving it an intriguing personality. Fronts are available in either a matte or gloss finish and it is milled to house the wire held onto the endpiece with a visible dowel pin creating a cross-stitch graphic effect. These two limited edition models are available in four colors each ranging from black to crystal and include a superb red version! The Trad concept has a pure creative feel, with only the little clip adding a splash of color on the hinge bringing out the very best qualities of the frame. Look forward to a follow-up release in January 2015. ÖGA is a brand for confident men looking for frames with a creative difference. For more information visit www.morel-france.com ...
Filed in: Eyewear
Carrera Fall/Winter 2014/2015 Eyewear Collection

Carrera Fall/Winter 2014/2015 Eyewear Collection

For Fall/Winter 2014/2015, Carrera plays with ultra-slim profiles and stunning color-blocking effects, giving life to new sunglasses and optical frames that assert an urban, contemporary personality. The new eyewear collection reveals an authentic spirit and a fresh, lively look, highlighted by the use of premium materials and reflecting the brand’s great passion for design and attention to detail. Last but not least, Carrera shakes up the world of fashion with its latest “Made in Italy” adventure: a revolutionary bitoric wraparound nylon/metal model. SUNGLASSES COLLECTION CARRERA 5019/S A contemporary design and fine detailing: with their softly rounded silhouette, these sunglasses in Optyl – a Safilo registered trademark for an ultra-lightweight high-tech material – reflect the season’s hottest trends and win every woman’s heart. The new model is adorned with the brand’s iconic trapezoid-shaped Victory C logo on the inside of the geometric temples and features rubber temple tips, delivering maximum comfort without sacrificing style. Multi-layer polycarbonate mirrored lenses are perfectly matched with fresh, feminine color combos: white/lilac with red lenses, black-lime with gray lenses, Havana-gold with gray-ivory lenses, brown-aqua green with brown lenses, burgundy-ivory with multicolored lenses and purple-orange with khaki mirrored lenses. CARRERA 5020/S Flat profiles and a minimalist design: these steel sheet metal sunglasses ensure utmost comfort and a lightweight feel, reinterpreted with an urban, contemporary twist. The large, rectangular front recalls the all-time bestseller Carrera 5003, while the temple tips are perfectly color-matched with the mirrored lenses, adding a touch of irreverence to the model. A bright, definite color palette: black with copper lenses, petrol blue with yellow lenses, blue with red lenses, burgundy with multicolored blue lenses, brown with gray lenses, ruthenium with multicolored lenses. CARRERA 92/S A modern appeal, an authentic attitude, and a high-tech, urban spirit for the new Carrera 92/S. These bitoric wraparound sunglasses have an innovative lens structure: two toric nylon lenses seamlessly blend together in the center. Thanks to its softly rounded, double curved front, this model – engineered and developed by Safilo – suits any face shape and ensures a snug, perfect fit. The new glasses offer an extremely wide field of view, including maximized peripheral fields, and provide crisper vision and higher protection from UV rays than regular wraparound models. The nylon lens, the semi-rimless frame and metal temples lend a lightweight feel to the model, making it comfortable, easy-to-wear and stylish, a perfect combination of design and quality. This model comes in total black, as well as in hues of ruthenium-brown, black-bronze and black-blue. A square-shaped version – Carrera 93/S – is also available. OPTICAL FRAMES COLLECTION CA5526 Minimalism and comfort are the watchwords for this unisex optical frame: the new model blends style with design and features the brand’s signature details, staying true to Carrera’s authentic spirit. The ultra-slim steel rectangular front is perfectly combined with flat temples bearing the brand’s printed logo and featuring colorful plastic tips, which lend a modern, original flair to the frame, available in matte tones of ruthenium, blue, brown and black.   The CARRERA collection of sunglasses and optical frames is produced and distributed by the Safilo Group. ...
Filed in: Eyewear
Web Marketing is Now Essential to Sustain a Healthy Patient Flow

Web Marketing is Now Essential to Sustain a Healthy Patient Flow

While optional in the past, increased competition and the number of users finding doctor information on the web has changed the game to mandatory. Today’s healthcare and insurance systems have fostered an environment for the healthcare consumer to take control of how and where they spend their healthcare dollars. More and more of these dollars are coming out of the consumer’s pocket and that gives them more decision-making power. Healthcare decisions look more and more like retail decisions as patients search for information on quality, cost, availability and product proximity. Optometrists must be prepared to translate the experience they provide – your brand story – into readily accessible information that addresses the healthcare consumer’s search needs. Here are 6 areas to consider when marketing to this information seeking healthcare consumer: If you only had three words, which ones describe your Practice. You’ve just made the first step in communicating your unique optometric brand. Once you’ve settled on your three words, check that all of your marketing conveys these ideals. Make sure your site is mobile responsive. According to a recent Pew study, 52% of consumers are now searching for health-related information through a mobile device. Make sure your Practice website is formatted so that consumers can quickly and easily get information they need. Go comprehensive. Web marketing is important but it should work hand in hand with an offline marketing effort – community outreach, press releases, newspaper ads, business-to-business partnerships. The majority of patients (84%) conduct research both online and offline. How patients search for healthcare information should be considered when planning out your marketing messages. Conduct traditional SEO (search engine optimization). Imagine millions of points of data and information at your fingertips. That’s the web and that’s why consumers love it so much. Make sure your website knows how to be best friends with all of the top search engines. Most consumers, 77%, are finding the information they need through the search engines like Google, Bing and Yahoo. Take a look at our recent article on tracking your traffic from Google. Know your audiences. The emphasis is on the “s”. Most optometrists see their market as a singular entity, “my community”. In fact, it is made up of specific smaller audiences and each want to know that you are speaking to them – pediatrics, seniors, busy professionals. Make sure your brand story reaches these audiences and that it is recognizable. Measure and evaluate. At least twice each year, stop and evaluate the marketing activities you are conducting. How many new patients have you seen in the past few months? Have you seen sales growth for a product or service you are marketing? Are they giving you real results (i.e. revenue well above what you spent on the marketing activity itself)? If so, do more of that activity. If not, cut it out of your marketing plan. Marketing can seem complicated and there is always more to do than can actually be accomplished. Following a few guidelines can make the marketing you do more effective by connecting prospective customers with your Practice. We’re here to help. If you’ve got questions visit EyeCarePro at www.eyecarepro.net. ...
A Silk Masterpiece: Ogi Eyewear’s 4306

A Silk Masterpiece: Ogi Eyewear’s 4306

Elegant stainless steel and silk colored panels unite in the 4306 from Ogi Eyewear. Embodying a sense of pure elegance through its swooping brow and delicate details, this frame is sure to embrace a chic appearance. Unique color combinations such as white silk and gold bring a surprising yet refreshing look to an already noteworthy style. The 4306 demands attention with its complex woven silks in four vibrant patterns of purple silk/dark brown, red silk/black, white silk/gold, and blue silk/sliver. Specifics: Stainless steel Woven silk detail Bold color combinations Adjustable nose pads Adjustable temple tips Marketing: Ogi Eyewear counter cards, logo blocks, and large window banners are available upon request. Contact Info: For additional information contact Ogi Eyewear. 888.560.1060; www.ogieyewear.com ...
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This year, BCBGMAXAZRIA celebrates 25 years of Bon Chic, Bon Genre

This year, BCBGMAXAZRIA celebrates 25 years of Bon Chic, Bon Genre

Founded in 1989, BCBGMAXAZRIA is a premier fashion brand that blends European sophistication with American spirit, defining a fashion-forward collection for women with a dynamic sense of style. BCBGMAXAZRIA eyewear is a chic, sleek, wearable collection that lets today’s modern woman feel beautiful and effortlessly cool. The latest release includes 8 new models in a selection of powerful statement makers and classic, confident styles, including: BCBG Lanna Think Librarian with Sass. BCBGMAXAZRIA Lanna’s round, uplifting eye shape adds a sexy twist to a classic style. Thin, beautifully curved laminate temples feature the BCBGMAXAZRIA logo bar, plus a playful pop of interior color. Lanna is available in three sophisticated, translucent colors: Eggplant Horn, Smoke Black Horn, and Brown Horn. BCBGMAXAZRIA Noemi BCBGMAXAZRIA Noemi is a full acetate style offering a timeless rectangle front shape in rich, multi-faceted translucent block materials. On trend, fun colors and lacelike patterns give Noemi a youthful touch. Sculpted temples feature the BCBGMAXAZRIA logo bar. Noemi is available in Wine Marble, Black Marble, and Tortoise Multi. BCBGMAXAZRIA Chantal BCBGMAXAZRIA Chantal is the epitome of chic. Italian bronze and European acetate temples add richness to this sophisticated, yet feminine style. Its cat eye shape is a beautiful complement to the bold, marble pattered temples. Chantal is available in Eggplant, Sand and Navy. To view the entire BCBGMAXAZRIA collection, visit cvoptical.com or call 800.645-3733 to make an appointment. Plus, visit ClearVision Optical at Vision Expo West booth 16087 and see more new product than ever from brands like BCBGMAXAZRIA, Ellen Tracy, Cole Haan, IZOD, and Marc Ecko Cut & Sew. Don’t forget to ask about our exclusive show specials! Make your appointment early and receive our custom designed 2014 reusable tote (a hit at every show!) You’ll receive the latest design of our popular tote at the show, with your appointment and purchase of at least 12 pieces. Become a customer during Vision Expo West and receive up to 50% off your initial order, plus a $100 gift card. To schedule a Vision Expo West appointment, visit our website at cvopticalvisionexpo.com, or call 800.645.3733. ...
Filed in: Eyewear
Costa Leads Fall Style Trends with New Seapoint, Tern

Costa Leads Fall Style Trends with New Seapoint, Tern

Costa introduces two new sunglasses, Seapoint and Tern, as part of its late 2014 collection. Both are a perfect blend of premium performance technology and the fall season’s throwback trend. A classic aviator shape, Seapoint offers a medium fit that’s large on style. The frame features Costa’s patented, nearly indestructible co-injected molded nylon construction, sturdy integral hinges and no-slip Hydrolite™ nose pads. Frame colors include white + black, black pearl, coconut fade, black fade and scotch. Seapoint starts in retail at $149. Named for the slender seabirds, Tern features a sleek, rectangular frame shape with 5-barrel optical hinges and no-slip Hydrolite nose pads. Available colors include pomegranate fade, coconut fade, topaz fade and shiny black + amber. Tern starts in retail at $159. Both Seapoint and Tern can be customized with Costa’s gray, copper or amber 580P™ lenses. Costa’s 580 lenses block yellow light – the harshest light – from entering the eye at the 580 nanometer on the light spectrum. The result is an unmatched level of polarization and razor sharp color enhancement. The 580P lenses feature a premium anti-reflective coating, and protect against harmful UV rays, allowing eyes to truly relax while on the water, as well as the brand’s C-WALL™ technology, a highly specialized oleophobic and hydrophobic coating which repels oil, water and dust. “Our goal when we design all of our sunglasses is to seamlessly combine our 580 lenses – the clearest lenses on the planet – with the season’s latest style trends and colors,” said Chas MacDonald, president of Costa. “Seapoint and Tern are perfect examples of that combination coming together.” Seapoint and Tern can also be custom fit with Costa’s premium Rx lenses, through an authorized Costa Rx partner. For more information, and to see more images of Costa’s sunglass styles, visit www.costadelmar.com. About Costa™ As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983. For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can. For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses or on Twitter @CostaSunglasses. ...
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Wiley X® Adds Stylish New WX Rebel To Its Active Series Sunglass Family

Wiley X® Adds Stylish New WX Rebel To Its Active Series Sunglass Family

Active Series sunglasses by Wiley X®, Inc. are designed for active men and women who are up for anything — hiking, riding, climbing, kayaking, fishing and more. The new WX Rebel is a perfect fit for the family, delivering the sharp vision, Absolute Premium Protection, and “devil may care” attitude outdoor adventure seekers need to take on any challenge. The new WX Rebel comes in two versions. WX Rebel Model #ACREB04 pairs a fashionable Matte Layered Tortoise frame with bronze tinted lenses built with Wiley X’s advanced, 8-layer Polarization. These lenses eliminate glare on the water, in the city, on the road or any other highly reflective environment, enhancing eye comfort and improving vision under a wide range of situations. Model #ACREB01 is also a member of Wiley X’s popular “Black Ops Collection,” pairing Smoke Grey lenses with an understated Matte Black frame. Known for their advanced vision protection and stealthy good looks, it’s no surprise that Wiley X Black Ops Collection sunglass models are also favored by law enforcement, private security operatives and other tactical wearers. Both new WX Rebel models provide 100% protection against the sun’s harmful rays and feature a molded rubberized nose bridge, delivering a secure, comfortable fit even during hot, sweaty, high-action activities. Of course, Wiley X is known for protection that goes far beyond the sun. Like all Wiley X sunglass models, the new WX Rebel meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, as well as EN.166 Standards, providing true occupational-grade protection for all wearers and a wide range of activities. Wiley X is the only premium sunglass brand with this level of vision protection in every pair of glasses it makes. And like almost all Wiley X eyewear styles, the new WX Rebel is Rx-Ready — providing those who wear prescription lenses with the sharp, crystal-clear vision and the protection they need during any outdoor activity. Wiley X’s state-of-the-art DIGIFORCE™ digital Rx lens technology provides wearers with superior prescription accuracy and clarity, along with the widest possible field of clear vision. For more information on the new Active Series WX Rebel 2014 — or Wiley X’s full line of performance eyewear for outdoor enthusiasts— visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com. ...
Filed in: Eyewear
Gucci Introduces New Sunglasses & Optical Frames For Men For Autumn/Winter 2014

Gucci Introduces New Sunglasses & Optical Frames For Men For Autumn/Winter 2014

Gucci is pleased to present its new sunglasses and optical frames dedicated to the contemporary man, featuring a classic yet modern look. Combining retro style, impeccable workmanship and a modern material, these new frames features refined details, such as functional metal rivets with the hinges. A new minimal metal House Web motif displays an interplay of shiny and matt finishes, and a photo-engraved GG plaque adorns the temple-tips. Inspired by traditional craftsmanship that has been handed down over the years, these sunglasses and optical frames are distinguished by a skilfully hand-finished treatment, which gives the material a sophisticated look that perfectly blends past and present. The sunglasses and optical frames are available in bio-based acetate in classic black and Havana colours. Bio-based acetate is an innovative material that features the same comfort and quality as the finest plastics currently employed by the eyewear industry, but derives a large proportion of its components from natural origins. This helps reduce CO2 emissions from the production process of the material, thus supporting Gucci’s commitment to environmental issues. The round-shaped sunglasses come in black bio-based acetate with grey-shaded lenses and in dark Havana bio-based acetate with brown-shaded lenses. The styles are also available in yellow-spotted Havana acetate with dark-brown infrared lenses and in green-spotted Havana acetate with grey infrared lenses, allowing for superior quality of vision. The square-shaped sunglasses and optical frames come in black bio-based acetate, dark Havana bio-based acetate and black/Havana and Havana/crystal acetate. The new Gucci sunglasses and optical frames for men will be available worldwide at Gucci boutiques and select high-end opticians from Autumn 2014. As part of a worldwide eco-friendly program designed to progressively reduce the company’s impact on the environment, Gucci sunglasses feature 100% recyclable packaging with FSC (Forest Stewardship Council) Certified paper, while the unique foldable cases minimize stock space, limiting both the weight and amount of shipments and in turn helping to reduce 60% of CO2 emissions. Following the House’s environmental commitment, Gucci eyewear collections include sunglasses and optical frames in bio-based acetate, a special material that contains a higher than usual proportion of natural components, as well as sunglasses made in Liquid Wood, a bio-based and eco-friendly material that represents an alternative to the plastic generally used in the production of eyewear. Liquid Wood is made from bio-based materials: wood fiber from sustainably managed forests, lignin from paper manufacturing processes and natural wax. For more information visit www.safilo.com ...
Filed in: Eyewear
The Evolution Of Titanium Eyewear

The Evolution Of Titanium Eyewear

Tura Inc., the inventor of fashion eyewear in 1938, introduces the Geoffrey Beene 100% titanium collection, featuring six men’s ophthalmic models debuting in September. The new designs include sculpted, linear and open details. Titanium is a growing trend in eyewear for multiple reasons. The material is durable, naturally hypoallergenic, and ultra lightweight, making it ideal for customers with a high-density prescription who seek comfortable lightweight frames. At a special discount structure for the optical store, the Geoffrey Beene titanium eyewear collection has an attractive price point that benefits the dispensary and the patient. One of America’s true design pioneers, Geoffrey Beene continues to challenge the country’s fashion establishment by creating classic, superbly tailored eyewear for men and women that marry comfort and luxury. Staying true to the Geoffrey Beene DNA, these new men’s styles perfectly blend form and function with unparalleled quality. “Our titanium frames will appeal to the customer looking for high quality materials, a classic shape, and a modern temple design,” says Tura Inc. Product Manager Loyedie Desir. “It’s a wise purchase, whether you’re seeking an intricate style or simply because you can’t handle heavy frames.” Understated Luxury: Style G418 Look no further than this frame for timeless sophistication. This semi-rimless rectangular shape features sleek de-bossed linear detailing on the temples. The smooth integrated spring hinge adds comfort, but also blends well with the minimalist design. The classic color palette i Available Size: 52-18-140 This model accommodates small to medium faces The New Classic: Style G413 For the conservative gent, this model is classic but far from boring. The front view shows a deep classic rectangular full rim shape, making it ideal for progressive lenses. Turn to the temples to find a lustrous design with debossed linear details and spring hinges that integrate beautifully into the design. Both the temples and hinges are titanium with a satin finish. The color palette includes stylish Hunter Green along with classic Black, and Gunmetal. Available Size: 54-18-140 Sleek and Unique: Style G415 Upon first glance, this frame is a traditional rectangular shaped titanium front. However the subtle open temple details make this model fresh and current. The color palette includes classic Gunmetal, and Brown, and Navy for the more fashionable customer. Available Size: 54-16-145 A Cut Above the Rest: Style G414 This semi-rimless frame was crafted for today’s self-assured man who’s not intimidated by fashion. The end pieces and temples have architectural open details and an embossed linear design for a multi-textured modern look. The rich color palette includes Dark Brown, Gunmetal, and Navy. Available Size: 53-18-140   AT A GLANCE • New Release: 6 Men’s Ophthalmic Frames from the Geoffrey Beene Collection (4 styles featured) • Special Details: 100% titanium frames with linear open sleek details at an attractive price • Find It: The Geoffrey Beene brand is currently sold exclusively at independent ophthalmic retailers across the country About Tura Inc.: Tura Inc. was founded in 1938 and continues to be a leading designer and distributor of fashion eyewear. Tura revolutionised the frame market in the 1940s by repositioning eyewear as a fashion accessory—as well as a medical device. Today, Tura employs over 200 people in North America. The Tura brand portfolio includes: Tura, Ted Baker, Lulu Guinness, TITANflex, Bogner, Brendel, crush, Geoffrey Beene, Humphrey’s, and oio. Tura is a member of the Eschenbach Group of Germany. For more information, please visit: www.tura.com or contact your Tura Inc. sales representative. ...
Filed in: Eyewear
Nike Vision® Revolutionizes Flexible Frame Technology With The Stylish, Durable Nike Flexon® Hyper Collection

Nike Vision® Revolutionizes Flexible Frame Technology With The Stylish, Durable Nike Flexon® Hyper Collection

Nike Vision introduces the Nike Flexon Hyper collection, a groundbreaking new line that combines the wearable style and lightweight comfort of plastic-framed eyewear with the progressive strength and flexibility of our advanced memory metal—Flexon. Designed specifically for active people who are tough on their frames, the Nike Flexon Hyper collection is built with a dual-injected manufacturing process featuring a TR-70 chassis sealed inside rubber, with Nike Flexon encased in the nosebridge. All three materials are ultra lightweight and flexible, and thanks to Nike Flexon’s innovative memory properties, the frames can bend, but are engineered to return to the original fit and shape. The result? Comfortable, more durable frames that are designed to take on the abuse of life. “The main goal was to completely reshape the look and feel of Flexon by creating something fun, flexible and irreverent—but also at the top of its game,” says Carl Allen, Marchon Eyewear Senior Designer. The Nike Flexon Hyper collection comprises two youthful, wearable shapes, NIKE 4258 and NIKE 4259. Both styles feature a waffle tread pattern and cantilevered hinges where hits of accent color revealed the dual-injected inner frame material. The same accent color also lines the lens grooves. NIKE 4258 IS AVAILABLE IN: Black and Photo Blue Dark Magnet Grey and Volt Space Blue and Hyper Jade NIKE 4259 IS AVAILABLE IN: Black and Volt Dark Magnet Grey and Black Cargo Khaki and Hyper Crimson The Nike Flexon Hyper campaign will hit stores in September, with imagery of Rory McIlroy, PGA® Player Of The Year and four-time PGA Major Winner (including an exciting recent win at the 2014 Open Championship and The PGA Championship), supporting the product in store. NIKE FLEXON Flexon memory metal is an advanced titanium alloy with revolutionary memory properties that can bend and return to its original shape. Eyeglass frames made with Flexon memory metal deliver the consistent fit and durability demanded by active people. Flexon frames are also 25% lighter than other conventional metals—providing even better comfort and performance, from sport to life. ABOUT NIKE, INC. NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com and follow @Nike. ...
Filed in: Eyewear
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