Zyloware Announces The July 2014 Launches Sophia Loren, Stetson, Via Spiga, Project Runway

Zyloware Announces The July 2014 Launches Sophia Loren, Stetson, Via Spiga, Project Runway

Stylish new Zyloware Eyewear releases for July 2014. New styles are featured from the Sophia Loren, Stetson, Via Spiga, and Project Runway Collections. The Sophia Loren Beau Rivage 66 is a beautiful, modified round shaped, full rim metal frame. The elegant metal endpiece features eye-catching crystals and epoxy designs. The SL BR 66 has zyl temples, snap-in nosepads, spring hinges and the ability to accommodate progressives, which gives the wearer added comfort. Colors: Gold (057) • Mauve (073) Sizes: 54-16-135 Special Features: Full rim metal frame; Stones and epoxy temple design; Zyl temples; Snap-in nosepads; Spring hinges; Accommodates progressives The Stetson 311 is a geometric shaped full rim metal frame with a double bar bridge. The satin shiny endpiece features an integrated spring hinge and leads to the handmade-layered zyl temples. This frame is offered in two masculine colors Gunmetal and Brown. Colors: Gunmetal (058) • Brown (183) Sizes: 55-17-140 Special Features: Full rim metal frame; Double bar bridge; Zyl temples; Snap-in silicone nosepads; Monoblock spring hinges; Accommodates progressives Offered in three defining colors, the Via Spiga Sonia is a full rim zyl frame in a modified oval shape. The metal endpiece is comprised of three fashionable rivets. The zyl temples on the Violet frame feature a translucent mosaic pattern. The inside of the zyl temples on the Black frame features an exciting marble swirl display. Colors: Black (500) • Brown (560) • Violet (740) Sizes: 53-15-135 Special Features: Full rim zyl frame; Designed metal endpiece; Designed zyl temples Offered in two fun colors, the Project Runway 123M is a semi-rimless metal frame in an oval shape. The colorful metal temples have a cut-out crisscrossed design pattern and an open metal endpiece. This edgy frame was made for the fashionable girl. Colors: Black Purple (093) • Violet Pink (309) Sizes: 51-17-135 Special Features: Semi-rimless metal frame; Cut-out design on metal temples; Zyl temple tips; Snap-in nosepads The Project Runway 124M is a full rim metal frame in a square shape. The frame has a bold open metal endpiece and a textural geometric pattern on the metal temples. The Black/White frame has an exciting buckle-like trim with bold coloring black over white. Colors: Black/White (174) • Navy Pink (300) Sizes: 51-16-135 Special Features: Full rim metal frame; Metal endpiece; Cut-out dot designs on metal temples; Zyl temple tips; Snap-in nosepads; Accommodates progressives The oval shaped Project Runway 125M is a full rim metal frame. The subtle metal temples feature shiny raised polka dots for a daring look. On the Black Blue frame, the open metal endpiece connects the bold black front to the splashy blue temple. Colors: Black Blue (172) • Brown Pink (183) Sizes: 52-16-135 Special Features: Full rim metal frame; Metal endpiece; Dot design on metal temples; Zyl temple tips; Snap-in nosepads; Accommodates progressives For more information, retailers may contact Zyloware at 800-765-3700, via e-mail at sales@zyloware.com, or online at www.zyloware.com. ...
Filed in: Eyewear
MBKU Dedicates Essilor Student Center

MBKU Dedicates Essilor Student Center

A dedication ceremony for the Essilor Student Center at Marshall B. Ketchum University (MBKU) was held on Thursday, June 5, on the university’s Fullerton campus. The naming of the on-campus Student Center, along with the Essilor Conference Center at MBKU’s University Eye Center at Los Angeles, recognizes the corporation’s history of support to the institution. “Essilor has a long-standing record of social and financial support to the Southern California College of Optometry at MBKU,” said University President Kevin L. Alexander, O.D., Ph.D. “Their recent pledge of $250,000 to the University’s ACHIEVING 20|20 Campaign boldly endorses our vision to reimagine the future of health care through the expansion of educational programs and strengthens our partnership.” Participating in the dedication ceremony from Essilor of America, Inc., were: President, Independent Distribution Division and Chairman, Essilor Vision Foundation Bob Colucci; and Rod Tahran, O.D., Vice President, Professional Relations and Clinical Affairs, and Trustee, MBKU Board of Trustees, and SCCO Alumnus, Class of 1980. University representatives included: Dr. Kevin Alexander; Dean, Southern California College of Optometry Stanley Woo, O.D., M.S., M.B.A.; and Vice President for Clinical Affairs Julie A. Schornack, O.D., M.Ed. Essilor of America is dedicated to giving back to the community through its support of charitable organizations across the United States and around the world. From providing free vision screenings and lenses to Special Olympic athletes, to event sponsorships that support Prevent Blindness America, and Kids Vision for Life, Essilor has touched the lives of thousands of people through its philanthropic donations. In appreciation of its social impact on men, women and children around the world, MKBU will be honoring Essilor with its V-Award for Corporate Humanitarian Service at its Shared Visions Gala on October 2, 2014. The international manufacturer of ophthalmic lenses was honored in 2011 by SCCO, with the College’s Circle of Vision Award for donations totaling more than $121,500. Over the years, those funds were used for Special Programs, the sponsoring of student scholarships, University Eye Center events, continuing education programs and College events. More recent contributions have supported MBKU’s initiative to ensure that all children in Orange County are vision-ready to learn and they’ve pledged $100,000 of in-kind giving for frames and lenses for the under served. Essilor’s recent pledge of $250,000 will support MBKU’s ACHIEVING 20|20 Campaign. Marshall B. Ketchum University About Us Rooted in a tradition of excellence in Optometry, Marshall B. Ketchum University’s (MBKU’s), vision is to reimagine the future of health care education by educating caring, inspired health care professionals who are prepared to deliver collaborative, patient-centric health care in an interprofessional environment. Vision: To reimagine the future of health care education. Mission: To educate caring, inspired health care professionals who are prepared to deliver collaborative, patient-centric health care in an interprofessional environment. Core Values: Excellence, Integrity, Innovation, Compassion and Respect. History Marshall B. Ketchum University is now home to the Southern California College of Optometry and the School of Physician Assistant Studies. Named after the founder of the optometric institution in 1904, the change to a university structure addresses the growing demand for highly skilled health care professionals. MBKU will provide a diversity of health care education opportunities in an environment fully focused on medical professionalism, combining advanced clinical training with innovative teaching methods. The University confers a four-year, professional degree, Doctor of Optometry (O.D.) and a Master of Science in Vision Science (M.S.) degree. MBKU’s School of Physician Assistant Studies expects to award a Master of Medical Sciences (MMS) degree. MBKU has recently announced plans to establish a College of Pharmacy. The University’s superior 110-year-old optometric clinical education program provides patient care experiences in community optometric clinics; exposure to the delivery of optometric care in multi-disciplinary settings; and experiences in practices serving a wide variety of ethnic and socio-economic patient groups. Marshall B. Ketchum University owns and operates two premier eye and vision care centers – University Eye Center at Fullerton located on its campus in Fullerton, CA, and University Eye Center at Los Angeles located on Broadway at Martin Luther King Boulevard near downtown Los Angeles. Accreditations Marshall B. Ketchum University: Western Association of Schools and Colleges (WASC). Southern California College of Optometry: Accreditation Council on Optometric Education (ACOE) of the American Optometric Association. School of Physician Assistant Studies: The ARC-PA has granted Accreditation-Provisional status to the Marshall B. Ketchum University Physician Assistant Program. Accreditation-Provisional is an accreditation status. The status indicates that the plans and resource allocation for the proposed program appear to demonstrate the program’s ability to meet the ARC-PA Standards, if fully implemented as planned. Accreditation-Provisional does not ensure any subsequent accreditation status. It is limited to no more than five years from matriculation of the first class. ...
Introducing XOXO Girl From The McGee Group

Introducing XOXO Girl From The McGee Group

Meet the new girl on the block! The XOXO Girl collection features fun and flirty looks for the hipster who loves keeping up with the latest styles. From boyfriend chic to feminine fashionista, Cheer, Crush, Insider, Rebel and Spirit offer five unique looks for the young trendsetter. Turn up the volume with bright colors and bold details! Rebel combines both for a stylish look. The acetate frame fronts feature electric purple with an ombre touch or black over bright blue. Metal temples feature stamped animal-print décor and colorful acetate temple tips. Rebel is available in Purple/Blue and Black/Turquoise. Cheer offers a sexy, modified cateye shape with flirty touches that include a simple metal endpiece décor and sculpted temple tips. For a burst of color, Cheer features bold multilayer acetate combinations of dark tortoise over moss green and tortoise over Tiffany blue. Cheer is the perfect high energy style for a girl on the go! Crush highlights the color-blocking trend by laminating three acetates of solid colors and modified animal prints into a bold and colorful temple design. A combination frame, Crush offers a two tone flat metal front with contrasting metal colors. Spring hinges and adjustable nose pads ensure a comfortable fit. Crush is available in Black and Brown. For boyfriend chic, look no further! Insider pairs a wayfarer eyeshape with a combination of colorful translucent acetates for a bold look. Available in Black/Turquoise and Tortoise/Purple, Insider is an on-trend frame perfect for any fashionista! Finishing touches include an XOXO logo plaque on the temple and spring hinges for a comfortable fit. Spirit is a high energy look with the latest design details and bold color combinations. The rounded eyeshape leads to a milled floral design on the temples. The Purple/Green and Tort/Purple combinations offer a bright look for any fashion-forward girl. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, XOXO Eyewear and Sunwear, Orvis Eyewear, Totally Rimless and Argyleculture Eyewear by Russell Simmons. ...
Filed in: Eyewear
How to Get Your Patients Through Your (Website) Door

How to Get Your Patients Through Your (Website) Door

As we explained in our last digital tip 27, your website is open 24/7 representing your Practice to attract and engage patients on your behalf. In addition to driving new patients to your Practice, an equal priority of your website should be to service your existing patients by offering assistance, time-saving conveniences, information about services and products and your professional expertise by way of vision-related content. But if your existing patients are already happy with your services, how do you get them to your website? The first step in creating an online Practice that works for you round-the-clock is to ensure that it offers value through patient forms and continually updated content. You need to create a reason for existing patients to visit and much of this is done through educational content and practice news items via blog updates, press releases, videos etc. Click here to access more information on how to create engaging content on your website. Once your website has valuable things to offer, you need to incorporate a few best practices into your office procedures and marketing efforts to drive existing patients directly to your website on a more regular basis: Add your website address to every online and printed mention of your Practice including business cards, mailings, forms and promotional flyers. In general, encourage patients to book appointments, register and order contacts online and promote your educational content there. Talking about your website and all that it has to offer will help keep it in the minds of your patients when they do need something. Include links in your email marketing. Whether you are sending out emails reminding patients about upcoming appointments, announcing a new staff member, a sale or a trunk show, include links to your website bold and clear. Link to the appointment scheduling form, your products page, contact lens order forms, or educational content. When introducing new products through email, social media, postcards, flyers etc. include links to your products and information pages for further reference. Include direct links to your site on all Facebook posts, blog articles, press releases or any other online marketing or media mentions. Again, your website is an important part of your staff that provides constant customer service and expertise. Your patients like being able to save time and find answers to their questions when it is convenient for them and often they simply need some help remembering that your website is there for exactly this reason. Need help with creating more value on your site? We’re here for you. Contact www.eyecarepro.net ...
Spy Ken Block Series Happily Returns With Six Styles For All Smiles

Spy Ken Block Series Happily Returns With Six Styles For All Smiles

SPY® is happy to introduce its 2014 Ken Block Series—a collection of frames inspired by the bold patterns and highly recognizable color pallet of Ken’s 2014 livery. Overhauled for maximum smiles per hour, the collection arrives with SPY’s Happy Lens™ in several of SPY’s most popular styles—the Discord, Cyrus, Flynn, Dirk and Logan—in addition to Ken’s original SPY piece, the Helm. “I’m stoked on my expanded 2014 SPY Series,” says SPY athlete Ken Block. “I love the Helm—especially since I had a hand in shaping the design of the frame—but I wanted to see if SPY could take the look of my 2014 team livery and spread it across different frames so that my fans could all rock a style that worked best for them. The crew over at SPY was able to do some amazing graphic layouts on each of these frames to make them look really fresh while still being easily recognizable as one of my signature items. I might be slightly biased, but I think this is my best collection yet with SPY.” Dropping an assortment of custom crafted graphic treatments onto each piece to create six unique frames, the 2014 Ken Block Series lays out grey digital stripes and bright blue accents with custom tinted Happy Lenses to flawlessly echo Ken’s newest livery. SPY’s Happiest Ken Block Series yet, each signature style is also available with the Happy Lens—a lens technology that lets in the sun’s “good” rays that studies suggest create an uplift in mood and alertness, while still blocking the sun’s “bad” rays. Keeping true to tradition, the Helm continues to arrive with a bonus set of temples in an alternative colorway—allowing for custom looks with a single pair of shades. “Ken is more than just a rally icon, he’s a fun, creative and Happy individual who fully aligns with everything that SPY represents,” says Devon Howard, SPY marketing director. “When he isn’t out there hooning and putting out head-turning edits, he’s working with our designers to make sure every last detail—down to color and lens tints—are 100% on point. There are too many reasons to list why we’re Happy to have Ken in the SPY family.” Hitting stores this week, the Ken Block Series will feature Ken’s signature livery print and is available with Happy Bronze with Dark Blue Spectra or Happy Grey Green lenses. For more information on the 2014 Ken Block Series, head to http://www.spyoptic.com/store/collections/ken-block.html. For additional information about Ken Block, go to hooniganracing.com/home. To learn more about the SPY Happy Lens, go to www.spyoptic.com/happy. For more information about SPY, log-on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram. ...
Filed in: Eyewear
Rosie Huntington-Whiteley Wearing Fendi FF0026/S

Rosie Huntington-Whiteley Wearing Fendi FF0026/S

Rosie Huntington-Whiteley is wearing Fendi FF0026/S sunglasses while out and about in Los Angeles Style: FF 0026/S Retail Price: $340.00 Availability: Select high end optical retailers nationwide Credits: courtesy of Fendi For more information visit www.safilo.com ...
Spy Celebrates Two Decades Of Smiles With The Happy 20 Collection

Spy Celebrates Two Decades Of Smiles With The Happy 20 Collection

SPY® is happy to introduce the Happy 20 Collection—three limited edition styles designed to celebrate two decades of putting Happy smiles on the faces of people everywhere. Pushing the research and development envelope both technologically and aesthetically, the Happy 20 Collection includes three unique sunglasses featuring the Happy Lens™ that reaffirm where we started, where we’re at, and what the future holds. “SPY has now been on the vanguard of eyewear evolution for twenty years,” says Michael Marckx, SPY president and CEO. “The Happy 20 Collection combines our distinct design heritage with our current technologies to make something for people who have been with SPY all along and for those who are just hopping on the train. Plus, we give a nod to where we are all headed. In any form, we promise you’re in for a fun ride.” A limited edition collection, Happy 20 is built with recycled metals and SPY’s 100% biodegradable Plantate™ frame material. Additionally, all three Happy 20 styles feature SPY’s Happy Lens—a lens technology that lets in the sun’s “good” rays that studies suggest create an uplift in mood and alertness, while still blocking the sun’s “bad” rays. “With SPY being one of the last standing independent eyewear brands, we wanted to celebrate twenty years of innovation and Happy smiles with a unique collection,” says Juliette Koh, SPY product director. “Utilizing Plantate to create all three styles, we were able to transcend our design curve and create pieces that truly hit on SPY’s heritage—and what the future holds—while still staying in line with our environmentally conscious goals. Happy 20 truly embodies the SPY design language loud and clear.” Paying homage to SPY heritage, the Fore is a full coverage classic wrap with aggressive styling and unique SPY bevels. A standout frame with a shape so distinct it could only live in the now, the Union is a medium-sized frame with lightweight temples to provide all-day comfort. Embodying our unusual approach in everything we do, the Heir is a fashion-forward sunglass featuring a strong bridge dip, unique temple shape and mixed materials. Hitting stores this week, the Happy 20 Collection will be available in Matte Black and Woodgrain frame colors and available with Platinum or Emerald Mirror Happy Lenses. For more information about the Happy 20 Collection, go to www.spyoptic.com/happy20. To learn more about the SPY Happy Lens™, go to www.spyoptic.com/happy. For more information about SPY, log-on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram. ...
Filed in: Eyewear
New Judith Leiber Intaglio Collection

New Judith Leiber Intaglio Collection

The Intaglio collection is influenced by the printing method from which it takes its name; this method utilizes an image that has been incised into a surface. The frames in the Intaglio eyewear group feature intertwining acetate links that have been created using thermoforming, a new molding technology. • Handmade Italian acetate • New molding technology: thermoforming • Understated use of crystal décor • Over 170 genuine Austrian crystals decorate these styles New Additions JL 1683 in Onyx, Topaz/Onyx, Aquamarine Tortoise, and Topaz/Ruby JL 1688 in Onyx, Topaz/Onyx, and Topaz/Ruby (Also available in Asian Fit) For more information visit www.legacie.com ...
Filed in: Eyewear
HOYA Expands Back Side PAL Offerings Sun Wear Wraps and Computer Lenses to Benefit

HOYA Expands Back Side PAL Offerings Sun Wear Wraps and Computer Lenses to Benefit

Ophthalmic lens technology leader, HOYA Vision Care, continues to empower Independent Eye Care Providers through science, technology and innovation by announcing today back side progressive lens technology that will be used in the production of additional lens designs. “Many conventional designs in recent years have been digitally surfaced and for some labs that was an improvement.” said Barney Dougher, President and CEO of HOYA Vision Care, North America, he continued, “With our free-form technology, the most advanced in use today, we have taken our back side PAL designs and completely changed the way prescriptions are optimized. No one else is doing what we do the way we do it, and that is maximizing the science and technology that free-form offers and bringing it to independent practices.” Backside PALs are exactly what the name implies. The appropriate semi-finished single vision lens selected and the PAL Rx is added to the back surface. Two of the primary advantages are greater availability in materials and larger cut outs to accommodate wrap sun wear. The combination of back side designs with free-form technology has opened up new levels of product availability and improved tried and true designs such as Tact and Sync. Independent eye care providers will benefit from backside PAL technology:  Greater flexibility in lens materials Practitioners can prescribe Hoya technology for all patients Allows for Hoya designs in today’s larger frame styles Ease of switching patients from non-HOYA designs All of the advances HOYA makes are done to benefit independent eye care providers, our primary customer, and their patients. Be sure to talk to your HOYA Territory Sales Manager about HOYA’s backside PAL technology and updated availability. About Hoya Corporation Hoya Corporation is a global technology company traded on the Japanese stock exchange based in Tokyo, Japan, and the leading supplier of innovative and indispensable high‐tech and healthcare products based upon its advanced optics technologies. Hoya is active in four fields of business: The Healthcare provides eyeglasses and contact lenses for retail sales. The Medical provides endoscopic system and intraocular lenses for cataract surgery. The Electronics makes mask blanks and photo masks for the semiconductor devices and LCD panels as well as glass memory disks for HDDs. The Imaging produces optical lenses, SLR/compact digital cameras, lens modules and micro lenses. Hoya now has over 100 subsidiaries and affiliates, and employs over 36,500 people worldwide. ...
Filed in: Ophthalmic Lenses
Diane von Furstenberg Unveils Limited Edition Google Glass Collection

Diane von Furstenberg Unveils Limited Edition Google Glass Collection

Today, Diane von Furstenberg and Google join forces to launch the DVF | Made for Glass collection, a collaboration that melds the boldness and creativity of Glass Explorers with the confidence and independence of the DVF Woman. The brands first collaborated on a short film “DVF Through Glass” which provided an insider’s view of Diane von Furstenberg’s Spring 2013 runway show. The limited edition collection of frames and shades is a watershed moment between technology and fashion. “I have always been fascinated by technology and as a brand, DVF embraces technology,” says Diane von Furstenberg. “It is a very natural fit for us and we are delighted to be on the forefront with Glass.” “We’re thrilled to collaborate with DVF once more to further transform eyeglasses – the oldest wearable technology in human history – into something modern and fashionable,” said Isabelle Olsson, Lead Designer for Glass. The development of the DVF | Made for Glass collection also includes a close partnership between DVF and Marchon Eyewear, the brand’s longtime licensing partner and one of the world’s largest manufacturers and distributors of optical and sunglass frames. “Diane von Furstenberg is a visionary in the world of fashion and design,” said Claudio Gottardi, president and CEO of Marchon, a VSP Global company. “It was a natural fit to combine her innovative spirit with our own to produce this groundbreaking collection that is the first to unite the leaders in fashion, technology and optical. DVF | Made for Glass is poised to take wearable technology to the next level in high fashion.” The full collection will be sold beginning June 23, 2014 on Google.com/Glass , and as exclusive edited packages on NET-A-PORTER.COM. NET-A-PORTER is the first third party retailer for Glass alongside MR PORTER.COM. About Glass Glass is smart eyewear that allows you to look up and engage with the world by providing you with access to information when you need it without getting in the way. Glass began as a project from the Google[x] team, a division of Google dedicated to moonshot projects that create technology to make people’s lives better. Glass puts you in control of your technology by connecting you to what you love with a hands-free device that’s on when you need it and off when you don’t. Created by designers and software engineers, Glass is simple and beautifully designed. About Diane von Furstenberg A global luxury lifestyle brand and one of the premier names in American fashion, Diane von Furstenberg was founded in 1972 by the designer. Renowned for its iconic wrap dress and signature prints, DVF has expanded to a full collection of ready-to-wear and accessories including handbags, shoes, small leather goods, scarves, and fine jewelry. The company also offers luggage, eyewear, and home furnishings. In 2012, its Founder and Co-Chairman, Diane von Furstenberg, was named the most powerful woman in fashion by Forbes Magazine. Headquartered in New York City, DVF now boasts a global distribution network in over 55 countries and 1500 points of sale including 97 DVF owned and partnered stores throughout North and South America, Europe, the Middle East and Asia Pacific. DVF can be found online at http://www.dvf.com. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is a VSP Global company and one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names, including Calvin Klein Collection, Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Dragon Alliance, Emilio Pucci, Flexon, Jil Sander, Karl Lagerfeld, Lacoste, Liu Jo, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, Skaga, Valentino, as well as the Marchon Global Collections. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices, serving over 80,000 accounts in more than 100 countries. http://www.marchon.com/ About NET-A-PORTER.COM NET-A-PORTER.COM was launched in June 2000 and has since established itself as the world’s premier online luxury fashion destination. Presented in the style of a fashion magazine, NET-A-PORTER.COM features collections from over 350 of the world’s most coveted designers, including Saint Laurent, Isabel Marant, Alexander McQueen, Givenchy, Valentino, Gucci, Dolce & Gabbana and Stella McCartney. In 2013, NET-A-PORTER.COM added beauty as a new category. With its acclaimed editorial format, express worldwide shipping to 170 countries (including same-day delivery to New York, London and Hong Kong), luxurious packaging and easy returns, NET-A-PORTER.COM offers an unparalleled shopping experience. http://www.net-a-porter.com Customers can sign up to register interest and for product updates at: http://www.net-a-porter.com/Shop/Designers/Google_Glass ...
Filed in: Eyewear, Technology
Fendi And Safilo Celebrate The New Color Block Eyewear Collection With A Sunglasses Party In CannesSpecial Guest Kiesza

Fendi And Safilo Celebrate The New Color Block Eyewear Collection With A Sunglasses Party In CannesSpecial Guest Kiesza

To celebrate the launch of the new Eyewear Collection, FENDI and Safilo toasted in Cannes with an exclusive cocktail party on the rooftop of one of the iconic place in Cannes, the Club Costes by Albane, the famous and fashionable club located in the middle of the renowned Croisette. The party was held by the pool of the beautiful terrace with a breathtaking view on the Cannes skyline whose ambient has been furnished by FENDI Casa, really in line with the FENDI DNA codes. During the evening there has been an engaging performance by Canadian singer Kiesza: an exclusive opportunity to enjoy the cool vibes of the talent, who recently released the acclaimed song Hideaway. Kiesza is also the protagonist of a “secret” video to present the Color Block Sunglasses Collection whose backstage was shown as a worldwide preview during the event. The party was animated by a startling and spirited “Eyewear Bar”: the guests, in a very captivating and playful atmosphere, wear the FENDI Sunglasses, at the rhythm of music of the DJ Pierre Sarkozy, in an over lighted photo call. Many international celebrities, socialites and friends of the house attended the event and had the opportunity to discover the new Color Block Spring/Summer 2014 sunglasses collection: dedicated to the contemporary, unequivocally feminine woman. The new FENDI Eyewear Collection includes sophisticated models featuring unique shapes and iconic detailing, such as the FENDI monogram, the legendary striped “Pequin” motif and the celebrated 2Jours decoration. Skillful manufacturing techniques enhance the new glasses’ premium quality materials, such as Optyl and exclusive acetate, celebrating the House’s perfect savoir-faire and timeless elegance. The new collection is available at FENDI boutiques, high-end opticians and quality department stores. ABOUT KIESZA Kiesza, Calgary-born 25-years-old’s debut single is packed with deep house grooves and shimmering soulful melodies. Currently living in New York, she’s experienced more than any of us could expect in a lifetime. Having only recently turned her hand to writing songs, the 25 years old is a trained ballerina who spent her teens in the Navy, where her shooting skills had such precision the Army tried to recruit her as a sniper. Instead, Kiesza decided to turn to music; paying homage to singers – Michael Jackson, Martha Wash, Cece Peniston and Robin S – while adding in more recent influences like Disclosure and Hot Natured to conjure an irresistible hybrid musical sensibility. ...
Filed in: Eyewear
Paint The Town Red In New Valentino Style

Paint The Town Red In New Valentino Style

Individuality is at the center of Maria Grazia Chiuri and Pierpaolo Piccioli’s stylistic approach: personal paths within the Valentino repertoire define authentic and multifaceted modernity. Accessories become an extension and a representation of personality and self-assertiveness. Part of the special capsule ROUGE ABSOLUTE SIGNATURE, this iconic sunglass shape is available in three special combinations of red tones: Valentino red, scarlet, rubin and characterized by three removable studs. Customization is the key feature of this style: the left temple can be personalized by adding letters and symbols 26 English letters + 8 symbols – available separates to create a unique signature look. For more information visit www.marchon.com ...
Filed in: Eyewear
Why Do I Need to Attract Existing Patients to My Website?

Why Do I Need to Attract Existing Patients to My Website?

While a large part of online marketing is geared toward obtaining high rankings to get the attention of potential new patients, this is not the only audience you want to attract to your website. The truth is, if you are only getting traffic to your website from new patients, and none from existing ones, you are doing something terribly wrong. You can generally track existing patient traffic by looking at how much direct traffic the site receives. Direct traffic shows up in Google Analytics as ‘Direct’ traffic, and means that the visitor either typed in your address into their browser (and therefore knew it already, likely an existing patient), or they clicked on a link from an email as a result of your practice marketing (also usually a new patient – as those are the email addresses that you have). This begs the question, “If I am doing a good job of interacting with existing patients in person and keeping up with them through Facebook, texts, phone calls, emails etc., why do I need them to go to my website? From an ROI perspective, why does an existing patient need to visit the Practice website?” The answer is that without a focus on the audience of your current patients, you are missing a huge part of understanding why your Practice needs a website in the first place. Your Practice website is essentially another staff person that works for you 24/7, never taking any breaks or going on holidays, and is quite reliable at helping existing patients get the information they are looking for. This extra resource, your “online staff person” is available to assist your patients on their time, even when the office is closed and to help your Practice run more efficiently in the process. Internet users these days would rather pull up a website and get the information they need at their convenience without having to pick up the phone. Your patients have good reason to visit your website and you want to ensure you are providing them with value and information they are seeking such as: Directions & office hours – now with mobile GPS technology, this feature has become a major reason existing patients will visit your website. Finding answers to medical questions and treatment recommendations – this is your opportunity to establish your Practice as the local expert in optometry. Your website can be an invaluable source of information and education for your patients and potential patients to turn to in times of need when you might not be available. Completing patient forms before an office visit – giving patients the option to schedule appointments, fill in history forms ahead of time and order contacts for example saves your patients time and cuts down on wait time in the office. It also increases efficiency of your own staff and practice management. Consumers like being able to find answers and save time when it is convenient for them and often your patients need some help remembering that your website is here for this reason, with all of this information available. Without driving existing patients to your website, you are missing an opportunity to cut down on actual staff work and phone calls, to improve practice flow, and the chance to not only establish your Practice as the local expert but to keep the Practice more front of mind with existing patients (which brings more referrals!). Got questions about your website traffic? We are here for you. Contact www.eyecarepro.net ...
Optometrist Perspective by Harvey Yamamoto, OD

Optometrist Perspective by Harvey Yamamoto, OD

Hello to summer. Once again, I watch my electric bill climb through the roof. If only my bottom line would climb as quickly as our electric bill then I would be content for another year. As promised, I feel that glaucoma is a very important aspect of any optometrist’s daily practice. If we miss it then we can be held for negligence and can be in court trying to defend ourselves before a jury. So, why not prepare ourselves with proper equipment and knowledge about the disease? I found perhaps one of the most interesting articles on the subject matter pertaining to glaucoma in the Optometry Times that I will share with my readers. The article was written by Dr. Benjamin P. Casella and I could not have said it any better. He starts by calling his article: “7 Pearls to guide glaucoma treatment.” At this point, I will excuse myself and sit back and listen to his choice words. “It’s a tough diagnosis to make…and take away once made. We hear about structure vs. function in glaucoma. We hear that structural damage should correspond with functional damage (as evidenced by visual field studies). We go to weekend lectures and see tidy cases of inferior neuroretinal rim notches with corresponding superior nasal step defects. We say, “That makes sense, that’s how I would treat that patient.” I get back to my office on Monday and sit down before glaucoma suspects who are not able to undergo reliable visual fields, have cataracts or other confounding variable affecting my evaluation of their optic nerves, can’t lean over to get in front of the OCT, are poor historians, don’t know their medications, etc. Then I’m left with diagnostic information that makes, at best, very little sense. I’m not saying structure and function don’t always agree. I’m saying that my testing of them doesn’t always agree. I like having answers for my patients when they ask me if they have glaucoma. Often I just don’t know if a patient truly has glaucoma or not (and, if present, whether I need to do anything about it). Glaucoma can be a touchy diagnosis to make – and tough to take away once made. I’ve made use of a few pearls that have helped me to keep calm in the face of the beast that is glaucoma. 1. Keep it as simple as you can.: Making a case for glaucoma diagnosis is complicated, but a fundamental approach can help. I start with stereoscopic optic nerve evaluation to help me to go through my mental flowchart of glaucoma care. 2. Look at the optic nerves without thinking about IOPs.: I can’t do it either, but it hammers home a good point that we label people glaucoma suspects because of their optic nerves, not based solely on IOPs. 3. Patients can have as many diseases as they please: Hypertension, hypotension, migraine headaches, etc, can affect, at least transiently, blood flow to the optic nerve. 4. Glaucoma is only one optic neuropathy: A lot can happen to a ganglion cell on its way to its first synapse, which doesn’t occur until it gets all the way to the lateral geniculate nucleus in the mid-brain—1,000 miles for you and me. Many optic neuropathies may not be progressive at all. Yes, I know this directly contradicts the first pearl. 5. Repeat the visual field study: Reliable and repeatable visual fields are important when determining the presence and rate of progression. Serial visual fields and OCTs can be a great way to get a feel for how a patient is going to behave in the future. Getting paid for that is a whole other subject. 6. You’ve got time on your side: Establishing a diagnosis of glaucoma and deciding how to proceed can take time, but that’s OK. Glaucoma is typically a slow disease, and it should take time to establish diagnosis and progression. You’ve got time to collect data and make sense of it. 7. It’s OK. To say “I don’t know”: If a patient asks me, “Do I have glaucoma?”, and I’m not sure, I’m honest. I may say, “I’m suspicious, and that’s why we’ve done these baseline tests. I can’t say that you have glaucoma. I want to repeat these tests again in a few months. If the results change, we should start treatment.”” I found Dr. Benjamin P. Casella’s article very interesting. Please note that he begins with a Stereoscopic ONH evaluation. I do likewise especially now that I have the VX-3D camera to give us beautiful and meaningful stereo photos of the ONH. I also like to begin with any signs of structural defects or signs of glaucoma. If I am highly suspicious then I like to put the patient in our SD-OCT machine. In our practice, the OCT has become the gold standard of care. We have found many visual fields readings to be overly subjective and filled with error factors. Especially if the patient is trigger happy and or has cataract that can give us many false positive readings. I prefer the SD-OCT READINGS as it is purely objective and highly reliable. I like to compare the RNFL to the GCA readings. If I find a correlation to the ganglion cell complex with the RNFL then I feel comfortable in stating to the patient that he/she is highly suspect of having glaucoma and treatment should begin. I like to do a complete family HX of any glaucoma in the family genetic tree. I also find that most patients are not aware of any member of their family having had glaucoma. I then ask: “Did any family member go blind?” A patient might answer; “Yes, my grandmother went blind but I don’t know from what condition.” Then I ask, “Is your grandmother still alive?” “No, she died 10 years ago.” “How old was she when she died?” “She was 85.” At age 85, she could have had cataracts, AMD, GLC or who knows what. It really helps when the patient in question knows their family history. I will then check the IOP and then take a Pachymetry reading with our OCT. Many of our glaucoma suspects have normal IOP’s or low IOP’s. So, yes, we do look at the structural defects very closely and in stereo. ...
Filed in: Editorial
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