The New Flexon Kids Eyewear Collection

The New Flexon Kids Eyewear Collection

The new Flexon Kids Eyewear Collection seamlessly blends supreme durability with the latest fashion trends, thus creating must-have frames that can withstand kids’ daily accidents. Flexon is a titanium alloy, which, unlike other metals, can “remember” and return to its original set shape even after it bends and twists. With Flexon, parents can rest easy knowing their children’s frames are hip enough for their youngster and resilient enough to handle everyday wear and tear. The collection features four metal front frames paired with a stainless steel temple core and a high-quality rubber temple sleeve. A wide array of colors featured in a cool, playful camouflage pattern sets the tone for this fresh, vibrant collection for both boys and girls. The modern shapes and colorful palette are highly appealing to kids ages 3 – 10, who want a fun and sporty vibe. BOYS TERRAIN. Cool and sophisticated, this timeless rectangular frame features an edgy camouflage pattern on the temples that gives a casual look he’ll love. Available in Black, Slate, Brown and Navy. Terrain available in: 001 black 033 slate 210 brown 412 navy   TREK. With a classic shape and boyish color palette, this durable frame will keep up with his every move, even during rugged outdoor play. Available in Black, Slate, Shiny Brown and Navy. Trek available in: 001 black 033 slate 210 shiny brown 412 navy       GIRLS JUNGLE. This modified butterfly shaped frame is embellished with a girly camouflage pattern on the temples for the perfect pop of color. Available in Black, Turquoise, Purple and Fuchsia. Jungle available in 001 black 320 turquoise 513 purple 664 fuchsia   SAFARI. This frames’ vibrant color palette combined with a soft, feminine shape will surely make a statement. Available in Black, Turquoise, Purple and Magenta. Safari available in 001 black 320 turquoise 513 purple 664 magenta     Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Dragon, Etro, Flexon®, G-Star RAW, Karl Lagerfeld, Lacoste, Liu Jo, MARCHONYC, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, Skaga, Valentino and X Games. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo, Venice, Canada and Shanghai, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries. ...
Filed in: Industry Info
ClearVision Optical Wins Inaugural Deals of Distinction Award

ClearVision Optical Wins Inaugural Deals of Distinction Award

  Optical industry leader ClearVision Optical was recently honored in the Executives’ Association of New York City’s (EANYC) inaugural Deals of Distinction Awards. Developed in partnership between EANYC and SmartCEO, the Deals of Distinction program recognizes the area’s most accomplished executives and the transactions and partnerships that have made their organizations better. ClearVision won in the B2C, large company category for its philanthropic efforts for Big Brothers Big Sisters of Long Island (BBBSLI), particularly, for a record breaking clothing drive. The company was recognized at a awards ceremony last week in New York City. “The 2015 Deals of Distinction finalists are the top deal-makers and connectors in the region,” says Marc Mathios, president of the Executives’ Association of New York City. “They are innovative business leaders who have a unique story to tell about a deal that made a significant impact on their company and its success, and we are honored to recognize them.” To be considered for the award, ClearVision shared details on its fall 2014 “Hand Me Downs” clothing drive, in which the company donated over 12,000 lbs. (6 tons) of clothing to BBBSLI. This was the biggest clothing drive in the tri-state area, ultimately providing garments to 4,000 people. “ClearVision collected more than 1,000 bags of clothing totaling 12,153 pounds, representing the largest clothing drive in the history of our Donation Center,” said Jamison Skala, Director of Development of Big Brothers Big Sisters of Long Island. “We can’t begin to thank ClearVision and their employees enough for what they’ve provided, and that’s the opportunity for children to believe that their present situation doesn’t have to be their future.” Upon being selected as a finalist for the award, ClearVision’s executive vice president Peter Friedfeld was invited to a video shoot, in which he discussed how the clothing drive originated and transpired, and the positive results it yielded. Portions of each finalist’s video interview were shown at the awards ceremony. View the video interview here: https://youtu.be/2_9QdlVnhpo Finalists and winners were chosen by an independent panel of local business leaders and assessed based on details of their deal/partnership and how it positively affected the organizations involved. ClearVision, along with other category winners, will be profiled in the May/June issue of SmartCEO magazine. For more information on ClearVision Optical, or to learn how to join the ClearVision family, visit www.cvoptical.com or call 1.800.645.3733. Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram. For more information on the Deals of Distinction program, go to www.smartceo.com/deals-ofdistinction. About ClearVision Optical Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands such as Aspire Eyewear, BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Op, and Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City, PuriTi, DuraHinge, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. About the Deals of Distinction Awards The 2015 Executives’ Association of New York City Deals of Distinction program honors innovative business leaders and dealmakers from the Greater New York City region who have a unique story to tell about a business transaction and/or partnership that made a significant impact on the company and its success. Finalists and winners were chosen by an independent panel of local business leaders and assessed based on the details of their deal/partnership, and how it positively affected the organizations involved, the industry or the business community as a whole. About EANYC The Executives’ Association of New York City is comprised of leading businesses represented by their owners or principal senior executives. Every member company, admitted only after careful qualification, is the exclusive representative of its specific business category. Members come from all business sectors, including service industries, professions, trades, manufacturing, and associations. Executives’ Association member representatives work to expand business opportunities for each other by meeting weekly to share worthwhile business information and to arrange introductions to key individuals at companies where members would like to do business. The Executives’ Association tries to aid each member firm in growing its business locally, nationally and internationally, in line with its own growth objectives. The Executives’ Association openly welcomes all companies as prospective members, including woman-owned and minority-owned enterprises. About SmartCEO SmartCEO’s mission is to educate and inspire the business community through its award winning magazine, connections at C-level events and access to valuable online resources. SmartCEO’s integrated media platforms reach decision makers in the Baltimore, New York, Philadelphia and Washington, DC, metropolitan areas. ...
Filed in: Eyewear, Industry Info
Zyloware Announces The June 2015 Launches Sophia Loren, Stetson, Randy Jackson Limited Edition, Via Spiga Sun, Leon Max, Daisy Fuentes

Zyloware Announces The June 2015 Launches Sophia Loren, Stetson, Randy Jackson Limited Edition, Via Spiga Sun, Leon Max, Daisy Fuentes

Exciting new Zyloware Eyewear releases for Sophia Loren, Stetson, Randy Jackson Limited Edition, Via Spiga Sun, Leon Max and Daisy Fuentes for June 2015. The Sophia Loren M262 is a full rim metal frame offered in two elegant colors. This square shaped frame features a metal endpiece with beautiful cut-outs and crystals. Zyl temple sleeves, snap-in nosepads and spring hinges enhance the comfort of this frame for the mature wearer. Colors: Burgundy (077) • Brown (183) Sizes: 54-17-135 • 57-17-135 Special Features: Full rim metal frame; Designed metal endpiece and temples; Zyl temple sleeves; Snap-in nosepads; Spring hinges; Accommodates progressives The Stetson XL 21 is a full rim metal frame in a soft rectangular shape that gives off a modern look. The extended wrapping metal endpiece features an indented horizontal stripe that ends with a laser engraved Stetson logo. The sleek metal temples end with the comfortable zyl temple tips. Integrated spring hinges are built into the temple providing the wearer with flexibility. Snapin silicone nosepads provide the masculine wearer with comfort. Colors: Black (021) • Gunmetal (058) Sizes: 55-18-145 Special Features: Full rim metal frame; Metal temple with laser logo; Zyl temple tips; Integrated spring hinges; Snap-in silicone nosepads; Accommodates progressives The Randy Jackson Limited Edition X115 is a fashion-forward, trendy frame in an aviator inspired shape. This frame has a vintage sixty’s double bar bridge giving it a cutting edge look. The full rim zyl frame comes in a subtle demi-gray fade color following the gradient trend. The RJ logo on the inside right temple tip brands this frame. Colors: Black (021) • Black Fade (189) Sizes: 53-21-145 Special Features: Full rim zyl frame; Double bar bridge; Zyl temples; RJ logo on inside right temple tip; Accommodates progressives The Randy Jackson Limited Edition X116 is a full rim on-trend zyl frame in a square shape. This frame features a vintage double bar bridge with a special cut-out and the zyl temples feature three metal rivets. The frame comes in a rich Olive color with a matte finish. The 5-barrel hinge is a unique feature making this frame strong, masculine and durable. The inside right temple features a laser gold logo fill branding this frame. Colors: Black (021) • Matte Olive (301) Sizes: 57-17-145 Special Features: Full rim zyl frame; 5-barrel hinge; RJ logo on inside right temple tip; Inside right temple features a laser gold logo fill; Accommodates progressives The Randy Jackson Limited Edition X117 is a full rim zyl frame in a noticeable geometric shape with a highbrow bar. This is a single bar aviator with a subtle keyhole bridge. The black and yellow Tortoise color is unique. The 5-barrel hinge is a unique feature making this frame masculine and durable. The inside right temple features a laser gold logo fill branding this frame. This frame would make a great prescription sunglass. Colors: Black (021) • Tortoise (024) Sizes: 55-17-145 Special Features: Full rim zyl frame; 5-barrel hinge; RJ logo on inside right temple tip; Inside right temple features a laser gold logo fill; Accommodates progressives The Via Spiga Sun 346S is a full rim zyl sunglass in an on-trend square shape. This frame has an attractive zyl brow bar on the zyl front and a chic animal print plaque on the zyl temples. The sophisticated wearer will feel confident in these fully Rx’able, 100% UV protected sunglasses. Colors: Black/Tortoise (550) • Tortoise/Crystal (620) • Navy/Tortoise (770) Sizes: 55-18-135 Special Features: Full rim zyl sunglass; Acrylic lenses; Zyl brow layer on zyl front; Design décor on temples; Accommodates progressives The Via Spiga Sun 418S is a full rim metal sunglass that is fully Rx’able and 100% UV protection. This frame features a chic and unique metal endpiece and on-trend pattern on the zyl temples. The designed laser Via Spiga logo brands the metal temples and snap-in nosepads provide the wearer with comfort. Colors: Black (500) • Brown (560) • Burgundy (900) Sizes: 59-16-135 Special Features: Full rim metal sunglass; Unique metal endpiece; Designed laser logo on metal temples; Zyl temple tips; Snap-in nosepads; Accommodates progressives Offered in three defining colors, the Leon Max 4020 is a full rim zyl frame in a lovely geometric shape. This frame is the first in the collection to extend to intricate temple treatments but still incorporates the on-trend zyl. The zyl endpiece features an arrow that extends to the zyl on the temple with the signature globe logo plaque. This frame is fashionable yet still accommodates progressive lenses. Colors: Violet Brown Multi (009) • Tortoise (024) • Champagne Pink (115) Sizes: 51-16-135 Special Features: Full rim zyl frame; Globe and metal cut-out design on temples; Accommodates progressives The Leon Max 4021 is a full rim zyl frame in the on-trend oval shape. The intricate metal temples feature a raised zyl design with an arrow and the signature globe logo plaque. The globe logo plaque is surrounded by beautiful marble zyl. Zyl temple tips provide the refined wearer with comfort. Colors: Black (021) • Purple Tortoise (087) • Peacock (248) Sizes: 52-16-135 Special Features: Full rim zyl frame; Globe and metal cut-out design on temples Looking to get noticed? The Leon Max 4023 is a full rim zyl frame in an oval flair shape. The outline of this frame is uniquely cut and different from the lense shape giving the wearer a bold look. The zyl endpiece and temple incorporate the arrow and globe logo plaque branding this frame. Colors: Burgundy Tortoise (281) • Midnight (300) • Olive (301) Sizes: 51-14-135 Special Features: Full rim zyl frame; Globe logo plaque design on zyl temples The Daisy Fuentes Rebeca is a full rim metal frame in a modern rectangular shape. The metal endpiece and temple have a diamond shaped design with beautiful accents and stones for added interest for the playful wearer. The DF logo on the inside right temple tip brands the frame and snap-in nosepads and spring hinges provide comfort. Colors: Shiny Black (021) • Shiny Brown (183) Sizes: 51-17-135 Special Features: Full rim metal frame; Design on front and side temples with stones; DF logo on inside right temple tip; Snap-in nosepads; Spring hinges The Daisy Fuentes Marisol is a semi-rimless metal frame in a classic rectangular shape. The thin metal endpiece leads to vibrant animal print zyl temples. The Black frame features fun purple temples and the Brown frame features an attractive teal color. Snap-in nosepads and spring hinges enhance the comfort of this frame. Colors: Shiny Black (021) • Shiny Brown (183) Sizes: 53-18-135 Special Features: Semi-rimless metal frame; Designed metal temples; DF logo on inside right temple tip; Snap-in nosepads; Spring hinges For more information, retailers may contact Zyloware at 800-765-3700, via e-mail at sales@zyloware.com, or online at www.zyloware.com. ...
Filed in: Eyewear
Optometrist Perspective by Harvey Yamamoto, OD

Optometrist Perspective by Harvey Yamamoto, OD

I for one do not enjoy our summer months. It can become quite uncomfortably warm during the day but it does cool off during the evenings. Our practice is located in Southern California considered to be in the low desert. When it becomes hot and muggy, we generally see brown haze captured and nestled near and around the mountains. If I had the know-how, I would generate a huge hole in the mountains and install a huge fan to blow all the smog to the desert towns. Unfortunate for us, there are many engineers living on the other side of the mountains and they are geniuses. They would install larger fans and blow the dirty air right back into our city. Again a no-win situation for all. So what do we do about it? In California, the air resource folks have required special low emitting gasoline to be sold during the summer months. That is why when you visit our state in the summer months that our gasoline prices are so expensive. Just be patient and the price will come back down in the winter months. Sounds simple enough. I decided to give my readers a break from my ranting about contact lenses. Having said that, I would write every article until the sun ceases to shine, about all the wonderful and exciting cases that we see in our clinic which requires specialized contact lenses to resolve. Glaucoma: I have been fascinated by this topic since I was a student many decades ago. Whenever a topic stumps my gray matter, I become interested in that particular topic. I have to confess that there is no other subject matter that has progressed over the last 5 decades as much as glaucoma. I was taught to palpitate the upper lid with my first two index fingers of each hand to sense the pressure. Yes, some of your younger practitioners might laugh at me but that was all we could do to assess whether the patient’s pressure was high or not. You see, glaucoma was a case of “high pressure”. Those were our humble beginnings. Then I went into the military and met many fine OMD’s. They took me under their wings and taught me how to use the Schiotz tonometer. Wow! That was pretty impressive. I would first use my old digital fingers method to evaluate the pressure and then use the Schiotz. The OMD’s were quite surprised that my finger method was pretty darn close to their measurements. Such humble beginnings led to more sophisticated instrumentations. In 1973, I was invited by Sus Kitani to come to his lab to view the first AO NCT tonometer. Puff, puff, and more puff, it was a revolutionary piece of machinery. Finally, we as O.D’s could take IOP’s. My friends and I bought one right on the spot. At first, our patients were alarmed when a puff of air blew into their eye. We then spent a few minutes explaining the importance of checking their IOP’s. You see, O.D.’s at that time were not permitted to use any topical anesthetics. We were a “drugless” profession and proud of it. Several years later, O.D.’s were able to become certified to use topical anesthetics. Whoopee! That was a huge beginning. Drugs permitted for diagnostic purposes. We felt like junior M.D.’s. Funny thing, while I was in the military, I was allowed to prescribe meds for glaucoma as well as use all the diagnostic drugs that I wanted. That is where I learned to remove foreign bodies. My hands shook so badly on the first one that I ever removed. I soon became an expert FB remover. Then came removing fragments from the soldiers who were playing war games. Suturing became one of my specialties as well as becoming a surgical assistant during cataract surgery. I was even offered a fellowship into a med school to become an OMD. I became an O.D. in those days because I wanted to be in a drugless profession. Zip the clock 50 years later and today, I am not only TPA certified but glaucoma certified also. Optometry has come a long ways from the early days. My biggest fear is that we might one day forget how to refract. Let us embrace refraction, as that is the backbone of Optometry. Today, being able to treat bacterial/viral infections has been a God-sent to our patients. We can now also treat allergies which abounds each and every day. We can remove foreign bodies, which is one area that I truly enjoy. It’s like removing a splinter from a Lion. You will have a friend for life. Getting back to the subject matter of glaucoma. Nothing has cost our practice so much in revenue than this interesting disease. Glaucoma is the number one cause of irreversible blindness in the world. Wow! If that is the case, then we as eyecare practitioners should have the best available instruments to help and guide us in the right direction. That is where OCT technology comes into play. In my professional opinion, having an OCT in our practice is an absolute necessity and it will become the gold standard of care in this field. Visual field testing is so unreliable in older age patients. Many have cataracts which cause unreliable results. We are now in our 2nd generation OCT. Wow! What a difference between our first Time Domain OCT and the newer SD-OCT images. Our OCT gives the doctor so much information about the loss of ganglion cells, RNFL, etc., etc., etc. We can see PVD’s by the dozens, and diabetic edema, as well as retinal drusens that are not visible to the BIO or SLE. Our referrals to our local OMD have practically come to a halt since we have had the SD-OCT in our practice. Glaucoma is no longer a high pressure disease. Do we really know what glaucoma is? I don’t think so. There are dozens of theories as to what glaucoma is. From my many years of study, I am in the camp that it has something to do with the blood perfusion theory that resides in the lamina cribosa. Are taking all the modern day meds which we have relied on to reduce IOP in order to stop progression doing their job? Why, I ask, why are many patients still losing ground to glaucoma? Fortunately, glaucoma is a slowly progressing disease process. While taking many review lectures on this topic, we are told not to be the last treating doctor of this disease when the patient goes blind. It is vital to ask each patient whether anyone in their immediate family has glaucoma. It tends to follow genetic lines. If it is in your DNA to develop this disease then it would be wise to have the OCT exam on a yearly basis. Having said all of the above, I do believe that one day there will be an OCT machine under $20,000 come to market. Most likely it will come from an Asian market. We paid $70,000 for our unit. It is simple to operate and one of your techs can be trained to operate one in a few minutes. It is not error free. Only a highly skilled individual can obtain perfect results. We have our techs perform the OCT. Every once in a while when the results are in the negative, I will redo the tests. In most cases, the techs do a good job but every once in a while, the results are wrong. Thus it is good for the doctor to be able to run tests in these events. We don’t want to be guilty of giving out wrong information. Meds: There are so many meds on the market place today to treat this affliction. Many doctors will place their patients on 3 different meds in order to control the IOP. Too many meds can lead to non-conformity issues with patients. Not to mention the high cost. Some of these meds can run over $100 per bottle. That can run the patient quickly into the poor farm. Are generic drugs any good? For many years, we have been putting patients on homeopathic meds to treat glaucoma. These meds can be used in tandem with meds to treat glaucoma. We have taken patients who have lost over 50% of their RNFL and placed them on these homeopathic meds. The results after several years have been very encouraging. Most of our patients that are on these meds have begun to increase their RNFL and thus reverse their loss of vision. We have been conducting these unilateral testing for 8 years to date. We get our homeopathic meds from Natural Ophthalmics. This should not come as any surprise to my readers as I’ve mentioned this in prior issues of my editorials. Who is to say that we are on the wrong path? We are monitoring family members who have other members that have glaucoma. We are treating these siblings with homeopathic meds and so far, they are all doing very well. We closely monitor these patients with annual OCT exams. These patients are all very grateful for our assistance in this regard. The meds are not costly and very affordable. Retinal camera: Having a retinal camera is another important instrument that I feel is extremely valuable. Last year we upgraded to the 3D camera made by Kowa. Our previous camera was working just fine but I liked the 3D feature which can be taken with just one shot. What a beautiful way of show and tell to the patient. The images in 3D often lead to convincing the patient that an SD-OCT instrument is the next in line to be considered to rule out glaucoma. We have found many very large C/D patients to not have any loss of RNFL. They are always extremely grateful when we tell them that they do not have glaucoma. They in turn will tell their friends about our SD-OCT. Still these retinal imaging machines are quite expensive. Having practiced Optometry for many years without one and the having practiced for the past 12 years with an OCT – I would not feel competent today in treating glaucoma without having one in our practice. ...
Filed in: Editorial
New USA Exclusive Style, Alpha 32, From Lightec

New USA Exclusive Style, Alpha 32, From Lightec

Morel releases a follow-up to the Alpha 32 concept for men. This release is specific to the United States market offering additional eyeshapes in both acetate and semi-rimless models. This concept continues to incorporate temples of handcrafted acetate into the Lightec collection. Finely worked eyeshapes merge seamlessly into double-layered acetate temples with a decorative stainless steel piece. The frame is fitted with Morel’s exclusive patented screwless and springless Alpha hinge system. The handcrafted acetate is double-layered with a dark opaque shade facing outward with a bright color behind it. The design of the frame is complete with a matte finish. The Alpha 32 US concept includes models with both stainless steel and acetate fronts. Two stainless steel models are semi-rimless and available in muted tones. Two all-acetate models match the coloring of its temples. ...
Filed in: Eyewear
Drs. Bazan and Glazier Reveal the Truth About Facebook Likes

Drs. Bazan and Glazier Reveal the Truth About Facebook Likes

To many marketers out there, successful Facebook marketing is marked by an ever increasing number of “Likes” or fans – a successful campaign brings in Likes, and that number is the metric that really counts. However, when you think about what these fans are doing after they like your Page, this could present a very different perspective. Are “Likes” Useless? Let’s face it. The truth is that many, if not most, of the users who have Liked your Facebook Page have and never will actually engage with the content you post and many will never visit the Page. One study by the Ehrenberg-Bass Institute in Australia, which looked at the fan activity of a major brand, showed that less than 1% of their fans actually interacted with their Page. While this may be an extreme case, it does illustrate the idea that quantity does not equal quality when it comes to fans! So is it a wasted effort to spend time and money trying to get more Likes and to use this metric as a measure of success, when you are likely not getting any real interaction from your fans? Does this number in any way translate to revenue in your pocket in the form of new patients and appointments? We have asked two OD social media experts for their takes on the value of the elusive “Like” metric. The Case for Likes According to Dr. Justin Bazan of Park Slope Eye, who gave up his Practice website, strictly marketing through social media and Yelp, the amount of Facebook Fans, i.e. Likes, you have for your Business Page is extremely important and can bring in revenue. “Having a large fan base is very important for marketing purposes. Facebook has an excellent, and ever-evolving, marketing platform and a large fan base gives you great ability to create effective ad campaigns. It is rare that any eyecare Facebook page will have a legion of super engaged fans, so the real value is the marketability of the fan base. That value will be a function of how valuable the individual fans are. One should always craft your fan base with the ideal fan in mind.” Put simply, if you don’t have a strong base of fans who have Liked your Page, then you can guarantee that your Page won’t be effective because you will literally be talking to your wall. Nevertheless, Likes without engagement don’t bring much value. Dr. Bazan is a prime example of how knowing your audience and interacting with it effectively can have a direct impact on growing your Practice. Dr. Alan Glazier, owner of Shady Grove Eye and Vision Care and author of Searchial Marketing: How Social Media Drives Search Optimization in Web 3.0,believes that while Likes are important, “Social Proof” is the more important factor to consider. He says, “The most important concept in Facebook marketing is getting your content in front of “friends of friends”. “Social proof” is a psychology and marketing term that indicates people are more inclined to act on something they are familiar with or become familiar with through a trusted recommendation, such as that of a friend. Obtaining “social proof” for your business is the most important concept behind Facebook marketing. When someone sees their friend “likes” something, it is a kind of testimonial that the place they Liked is legit, so they are more apt to Like it too or pay attention to it.” Ultimately, Dr. Glazier and Dr. Bazan are both emphasizing that while Likes are necessary, engagement is the real key to success. Creating content that will get people Liking, sharing, commenting and interacting with your brand should be the goal. In addition to “Likes”, keep an eye on your engagement metrics to get a real sense of your Page influence. Need some help increasing “Likes” and engaging your fans? Our social media team is here to help. Contact EyeCarePro at www.eyecarepro.net ...
Eastern States Eyewear Bows Spring Chantal Thomass Collection

Eastern States Eyewear Bows Spring Chantal Thomass Collection

Eastern States Eyewear is proud to introduce six additional optical styles in Chantal Thomass. Noted throughout Paris for its feminine, sexy lingerie – the new collection utilizes several bright new colors for a fresh, inspired vibe this spring. Colors such as purple, violet, green, pink, cream, and red combine with traditional acetates like black and tortoise providing a fashionable, feminine look. Additionally, the brand diversifies its selection of shapes with several modified rectangles and squares which complement its array of French inspired up sweeps and cat eyes. Finally, brand themes from the lingerie inspire the design of the eyewear in various ways. Model CT14053 features a corset on its endpiece while model CT14052 uses a tiny bow tie on its temples. The look is unmistakably as sensual and sultry as the lingerie itself. For additional information contact Eastern States Eyewear (800) 645-3710; web site www.eseyewear.com ...
Filed in: Eyewear
Adidas Eyewear Newest Style Will “Kumacross” With Stylish Performance

Adidas Eyewear Newest Style Will “Kumacross” With Stylish Performance

The new kumacross 2.0 by adidas eyewear continues on the path of its predecessor and introduces new expressive colors and mirrored lenses for the perfect look. These colors include shiny black, matte black, white and red, black and green, and black and blue. Designed for top performance and unprecedented comfort, the kumacross 2.0 sunglasses blur the line between sport and lifestyle. These ultra-light and stable frames are equipped with advanced lenses to protect and enhance vision in every situation. The colorful varieties of kumacross 2.0 ensure function and style for professional athletes, weekend warriors, and the fashion-conscious alike. A perfect fit with stability is required for any sportswear. The kumacross 2.0 easily adapts to various nose shapes with its Double Snap Nose Pads™, while specialized temples grip onto the wearer for optimal support. Technology is an essential component of performance. The kumacross 2.0 offers lens tint options that utilize adidas eyewear’s proprietary Light Stabilizing Technology™ in active, bright contrast or polarized silver options to harmonize light fluctuations. Superior mirrored lenses are engineered with a hydrophobic coating to repel water, dust, and dirt. These are also available in select colors for excellent light absorption with a contrasting effect. The kumacross 2.0 is prescription-ready, with direct in-frame glazing or clip-in lenses to accommodate all levels of vision. For more information, visit www.adidas.com/eyewear. ...
Filed in: Eyewear
Modern Optical International Re-launches URock Collection with 7 New Styles

Modern Optical International Re-launches URock Collection with 7 New Styles

The stage is set for back-to-school 2015 as value eyewear leader Modern Optical International announces the launch of its newly revamped URock Collection. Geared exclusively for the male tween thru college crowd, the seven new URock styles offer minimalist designs that balance cool with edge. A masculine color palette along with subtle patterns and matte finishes invite broad appeal to this elusive, style-conscious demographic. Quality materials such as TR90 memory plastic, handmade zyl, and spring hinges support their active lifestyles. Value pricing plus a two-year warranty will earn parents’ stamp of approval. On-trend designs, teen-centric model names, a URock video and updated collection logo all embody the core of this essential eyewear collection. “Do What Rocks Your World!” View URock video here (58 seconds): https://youtu.be/HsaRMk3yX3Y Modern Optical re-launches URock with these seven new styles. No need for a VIP Pass with Backstage that channels the retro vibe with a wayfarer-inspired rectangular front, metal accents, and chunky temples. Colors: black matte, demi, maroon. Size: 49-19-140. Beyond impressive, Epic sets the standard for guys’ eyewear. This two-toned frame utilizes TR90 memory plastic to create a laid-back matte finish, while silicone nose pads and rubber temple tips make for a comfortable, stay-in-place fit. Colors: black matte/blue, black matte/brown, black matte/grey. Size: 50-16-140. Amplify his style with Heavy Metal, a classic rectangular silhouette that juxtaposes cool metal fronts against wood grain patterned temples. Other features of this mixed materials frame are spring hinges and snap-in silicone pads. Colors: matte black/grey, matte brown/black, matte navy, blue. Size: 50-17-135. Jammin’ mixes color blocking with metal and rubber elements for an on-trend composition. Colors: black/blue matte, black/grey matte, black/red matte. Size: 51-17-145. Get Psyched for a style that’s beyond cool. This model combines modern, linear stainless steel fronts with translucent TR90 memory plastic temples. Colors: matte black/grey, matte brown, matte navy. Size: 50-17-135. Comfortable or steppin’ out, he’ll arrive in authentic style wearing Roadie. This classic, mixed material frame delivers wearable fashion as well as all-day comfort using spring hinges and silicone nose pads. Colors: matte black/silver, matte brown/gunmetal, matte navy/silver. Size: 52-18-140. He’ll be Stoked about this modern day clubmaster. A sleek browbar in deep matte colors supported by gunmetal rims give way to smooth TR90 memory plastic temples. Colors: matte black/gunmetal, matte brown/gunmetal, matte navy/gunmetal. Size: 49-18-135. About Modern Optical International Modern Optical International, based in suburban Chicago, is a family-owned and operated business started in 1974. A provider of quality eyewear for men, women, and children, Modern is an industry leader in the value-oriented eyewear market. With 17 unique collections representing over 800 styles, Modern Optical frames are a perfect fit for managed care, price specials, second pair sales, and frame and lens programs. For more information, please visit www.modernoptical.com or call us at 800.323.2409. ...
Filed in: Industry Info
Dazzling Lady Luxe Styles from Jimmy Crystal New York™

Dazzling Lady Luxe Styles from Jimmy Crystal New York™

A&A Optical announces the release of two new ophthalmic frames from luxury collection: Jimmy Crystal New York™. The designer eyewear collection is comprised of striking limited edition pieces reminiscent of a collector’s item. Each style is unique and special, featuring hand set Swarovski elements. Jimmy Crystal New York™ was established in 1991 and is renowned for fashion-forward designs and superior quality accessories. Designer pieces include ophthalmic eyewear, sunglasses and reading glasses in acetate, metal and combinations. Dazzling Ophthalmic Eyewear From exotic prints to dreamy organic swirls, there is a style for every taste, every occasion and every day. Lucky Streak. Enchanted gleams with open geometric temples. Layered metal and Swarovski elements create a repeating dice pattern depicting the number five. The unique semi-rimless style with modified oval eye is available in rich brown and sophisticated navy. Size: 52-18-140 Brilliant Geometry. Diagonals of Swarovski crystals create an upright and inverted triangle pattern on the upper temples of Loren. The semi-rimless metal frame is available in brown and subtle purple. Size: 51-16-135 MARKETING: Each Jimmy Crystal frame is shipped with a suede frame pouch and hard case. Jimmy Crystal merchandising materials include: Jimmy Crystal modular display, mirror accented with Swarovski crystals, crystal logo plaque, and counter card. Check out the 2015 A&A Optical Look Book (aaoqr.info/LB2015) for ways to incorporate Jimmy Crystal New York™ eyewear into a chic ensemble. A&A Optical Company brand portfolio includes house brands: Alexander Collection™, XXL™, Cruz™, Jalapenos™, Seventy one™, and New Globe™. Licensed brands include: Quiksilver, Roxy, Jimmy Crystal New York™, Crocs™ Eyewear, and Pez®. For more information, contact A&A Optical at 800-492-4465 or visit www.aaopticalco.com. ...
Filed in: Eyewear
Come See What’s “Up” With The New Style From Adidas Eyewear

Come See What’s “Up” With The New Style From Adidas Eyewear

Arriba means “up” in Spanish, but the exciting new sunglass style from adidas eyewear offers clean vision up, down, and all around! Runners, cyclists, ball players, and even fashionistas will enjoy the “no frame” all around uninhibited vision and wrap protection this sunglass provides. The eye-popping colors are sure to make the highlight reel and put this style up on top of cool in 2015! The lightweight, aerodynamic design of arriba provides multi-sport athletes with a wide vision advantage. This anti-fog performance sunglass looks amazing and provides maximum protection from the sun, wind, and debris. Five other key adidas eyewear technologies are added to assist wearers — Double Snap™ nose pads for comfort and adjustability, a Quick Release Hinge for durability, the Quick-Change Lens System™ for changing light conditions and/or events, Light Stabilizing Technology™ to control the aberrant light and provide high contrast vision, and Traction Grip™ temples to keep the sunglass firmly in place, even in the most extreme conditions. The arriba is a sport-inspired performance sunglass that has interchangeable, hydrophobic, polycarbonate, and/or bright mirror flash lens options with prescription solutions available. Get UP, perform at your best, and look hot in the newest offering from adidas eyewear! For more information, visit www.adidas.com/eyewear. ...
Filed in: Eyewear
Registration Opens for Vision Expo West 2015

Registration Opens for Vision Expo West 2015

International Vision Expo & Conference has opened attendee registration for Vision Expo West at the Sands Expo and Convention Center in Las Vegas, Nev. (Education: Sept. 16 –19, 2015 Exhibition: Sept. 17 – 19, 2015.) Registration for education courses will open in June. Once again named to the Trade Show News Network’s list of top 250 trade shows in the United States, Vision Expo West hosts eyecare professionals from around the world for four days of learning, networking and exclusive buying activities. The conference showcases company and product innovation across 190,000 sq. feet of exhibit space and offers more than 320 hours of education where eyecare professionals will learn how to expand their level of patient care and enhance their business acumen. “To be included in such a prestigious list reinforces that the expansive offerings and popularity of International Vision Expo has made an impact on the eyecare profession while helping to solidify our reputation as a major trade event anywhere in the country,” says Tom Loughran, group vice president, Reed Exhibitions. “We are gearing up for Vision Expo West by engaging with the eyecare industry year-round, helping to foster an open-exchange of ideas and creating opportunities that will come together in exceptional ways in Las Vegas.” Social calendars over the course of the event will fill up quickly with an opening night party featuring the Bad Habits “Eye Docs of Rock” at the Hard Rock Café, the ODs on Facebook Party at TAO Nightclub at the Venetian Hotel, Prevent Blindness and Breton’s Canadian Party. Other events include parties for the Young Professionals Club and OD students and as well as alumni functions including PUCO, SCCO, UHCO, Western and more. Vision Expo West 2015 attendees can also look forward to co-located meetings including the Future in Focus: Showcasing Game Changing Eye Care Technologies, a VM Live Presentation, and specialty programming for lab owners and managers at The Optical Lab Division Meeting. In response to requests from attendees, International Vision Expo will host its first job fair in conjunction with Local Eye Site. “With each year comes new opportunities to explore, encourage and foster the intelligence, inventiveness and vision the eyecare profession has to offer,” adds Loughran. “This year, we anticipate an even bigger, better and stronger event.” Attendees who register by August 20 will benefit from early bird pricing: a $25 discount on registration fees. Customizable education packages are available with a la carte options and total office pricing offers discounts for practice groups. To learn more or to register, visit www.VisionExpoWest.com. About the International Vision Expo & Conference International Vision Expos, the worldwide conference and exhibition for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2014, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. International Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. Keep this vital campaign going! Sign up at ThinkAboutYourEyes.com/Enroll. ...
Filed in: Industry Info
Introducing Badgley Mischka’s Newest Style, Manon

Introducing Badgley Mischka’s Newest Style, Manon

Badgley Mischka’s signature runway fashions showcase a heightened glamour that is evident in the latest eyewear frames from the McGee Group. Manon is an oversized wayfarer in Italian block acetate. Metal cast temples are inlayed with complimentary enamel, and accentuated with acetate temple tips. Manon is availble in Ebony, Honey Tortoise and Plum. ABOUT BADGLEY MISCHKA Over the past twenty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka label includes: Badgley Mischka Couture, Eveningwear, Sportswear, Handbags, Eyewear, Footwear, Jewelry, Watches, Swimwear, Fragrance, Home, Bridal and Bridesmaids. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew as well as at Badgley Mischka boutiques in Los Angeles and New York. THE MCGEE GROUP The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, Ducks Unlimited Eyewear and Sunwear, XOXO Eyewear and Sunwear, Totally Rimless and Argyleculture Eyewear and Sunwear by Russell Simmons. For more information about the Badgley Mischka optical and sunwear collections, visit our website at www.mcgeegroup.com or contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. ...
Filed in: Eyewear
New Styles For Vera Bradley Kids: Aster, Zoey & Gigi

New Styles For Vera Bradley Kids: Aster, Zoey & Gigi

The Vera Bradley Kids collection returns with the latest styles and colors to make every young girl feel extraordinary. Aster, Zoey and Gigi offer classic eyeshapes and colors for styles beyond compare, with spring hinges in every frame for a comfortable fit. Prominently featuring the latest Vera Bradley colors, these frames are sure to make her feel unique and special. Zoey is a combination frame with a rectangle eye shape. Bright crystal acetate compliments Vera Bradley pattern embossed temples with colored enamel inlays. Spring Hinges and acetate temple tip create a comfortable fit. Zoey is available in Pink Swirls Flowers and Marrakesh. Aster is a full acetate frame with two tone gradient front. Uplifted rectangle eye shapes add a girly twist to the masculine inspired frame shape with notched end pieces. Vera Bradley colors are displayed on inner temples. Aster is available in Emerald Paisley and Pixie Blooms. Gigi is a combination frame with a retro inspired full metal front in an uplifted rectangle shape. Contrasting frame colors add visual interest to the sweet frame. Spring hinges and adjustable nose pads allow for a comfortable fit. Solid interior temple colors compliment Vera Bradley’s Pixie Blooms and Rio on the outside of temples. To view the entire collection, visit our website at mcgeegroup.com. For more information about the Vera Bradley® Girlfriends collection, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group and Vera Bradley have a common cause – ending breast cancer. The McGee Group is a generous contributor to the Vera Bradley Foundation for Breast Cancer. For more information about the Foundation, visit verabradley.org. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, Ducks Unlimited Eyewear and Sunwear, XOXO Eyewear and Sunwear, Totally Rimless, and Argyleculture Eyewear ans Sunwear by Russell Simmons. ...
Filed in: Eyewear
Cheryl Fernandez Versini wearing FENDI FF 0117/S Sunglasses

Cheryl Fernandez Versini wearing FENDI FF 0117/S Sunglasses

Singer Cheryl Fernandez Versini wearing FENDI FF 0117/S Sunglasses during the 68th Cannes Film Festival Style: FF 0117/S Retail Price: $465.00 Availability: Select high end optical retailers nationwide Credits: courtesy of Fendi For more information on Fendi sunglasses visit www.safilo.com ...
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