Essilor & Essilor Vision Foundation Launch Campaigns To Promote Upcoming World Sight Day

Essilor & Essilor Vision Foundation Launch Campaigns To Promote Upcoming World Sight Day

Essilor of America, the nation’s leading manufacturer of optical lenses, and Essilor Vision Foundation will join Essilor Group subsidiaries and partners from around the world in a digital campaign—#bettersightbetterlife— to raise awareness of the importance of vision care for World Sight Day on Oct. 9. The #bettersightbetterlife campaign is being launched by Essilor and Essilor Vision Foundation to build awareness of the significant socioeconomic costs resulting from poor vision, compared with the relative ease of correcting and preventing vision problems. World Sight Day, organized by the World Health Organization (WHO), is an annual day that draws global attention to blindness, visual impairment and rehabilitation of the visually impaired. The event serves as a significant opportunity to raise public awareness about the importance of good vision through regular eye exams and effective vision equipment. Through #bettersightbetterlife, Essilor and Essilor Vision Foundation are urging social media users around the world to sponsor World Sight Day by pledging support through their Twitter and Facebook profiles. The #bettersightbetterlife video is available here. To pledge support through social channels and raise awareness of the importance of good vision this World Sight Day, click here. “Essilor of America is proud to participate in the global effort to raise awareness of the importance of good vision care internationally,” said Bob Colucci, president, Independent Distribution Division and Chairman, Essilor Vision Foundation. “Too many people fail to grasp the value of routine vision care, only seeking treatment for eye-related problems after they occur. But with 80 percent of vision problems being preventable, we still have significant work to do to spread this vital message and prevent vision problems even before they start.” To celebrate World Sight Day on Oct. 9, Essilor Vision Foundation will host an event at its Dallas headquarters in conjunction with Special Olympics Texas. The festivities will kick off at 10 a.m. with a press conference featuring remarks from Special Olympics CEO Janet Froetscher; a Special Olympics Global Messenger; Bob Colucci, EVF Chairman and president of Independent Distribution Division at EOA; representatives from Alcon and the Lions Club, and a guest speaker. Following the press conference, more than fifty Special Olympics athletes will participate in the Opening Eyes process, a Lions Club International-led initiative where athletes receive vision screenings and eye exams held on the mobile clinic, the same process hosted at official Special Olympics events. Clear vision is a crucial tool in experiencing life to its fullest potential, but an estimated 2.5 billion people worldwide see poorly and don’t possess adequate access to vision correction. From an economic perspective, as much as $1 billion in productivity is lost every single day as a result of uncorrected vision problems in 33 percent of the world’s working population. Extensive social consequences are also a risk. Given that 80 percent of children’s learning is through visual information processing, poor vision can impede not only their academic performance, but also how they interact with peers and integrate into society. For more information, visit www.essilorvisionfoundation.org. About Essilor Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, XPERIO®, DEFINITY®, THIN&LITE® and other Essilor brand names. Essilor Laboratories of America, Inc is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA). About The Essilor Vision Foundation The Essilor Vision Foundation is a 501(c)3 public charity whose mission is to eliminate poor vision and its lifelong consequences. We strive to give children a brighter future by helping them see the world more clearly. Our programs focus on improving the quality of school vision screenings so fewer children slip through the cracks, providing eye exams and eyeglasses at no cost to children in need who would not get them otherwise, and educating parents and communities about the importance of children’s vision care and the role it plays in literacy and educational success, society, and the economy. To learn more or donate, visit www.essilorvisionfoundation.org. Engage with us on Facebook and Twitter. VARILUX, CRIZAL, XPERIO, XPERIO UV, E-SPF and DEFINITY are registered trademarks of Essilor International. THIN & LITE is a registered trademark of Essilor of America, Inc ...
Modern Optical International Introduces 5 New Styles to Modern Art Collection

Modern Optical International Introduces 5 New Styles to Modern Art Collection

Value eyewear leader Modern Optical International introduces 5 new styles to its Modern Art Collection for Fall 2014. A woman’s eyes are one of her most important features, which is why they deserve to be accentuated with beautiful eyewear… at an affordable price. Our Modern Art Collection makes elegance and sophistication accessible to all women. With ultra-feminine detailing and tasteful embellishments, this well-curated collection also incorporates many practical features such as spring hinges, deeper silhouettes and Summit Silicone nose pads. Every woman deserves her very own piece of Modern Art! Vintage-inspired A359 exudes refinement and panache with its rounded cat-eye silhouette and ever-so-subtle brow emphasis. Slim metallic gold or silver temples with a wave-like design notch complete this updated retro frame. Size: 54-16-140. Colors: black/silver, brown/gold, teal/silver. Complement any woman’s wardrobe with A360 where minimalist design is sweetly balanced by gemstones adorning the temples. Soft oval nylon rimless fronts and zyl temples in a matte finish contribute to the demure nature of this classic style. Size: 54-17-140. Colors: matte blue, matte brown, matte burgundy. Less is more with A361 whose stainless steel, sleek design receives an earthy vibe from its marbleized pattern. Size: 54-18-140. Colors: matte black/gun metal, matte brown/gold, matte burgundy/silver. The nylon-rimless A362 radiates classic beauty as delicate gemstone accents add the perfect touch of bling to the season’s color palette. Size: 54-17-140. Colors: black/tortoise/mint, matte burgundy/black, matte coco/lilac. Eye-catching hues are creatively juxtaposed in A363, a chic rectangular frame. Color-blocked, stainless steel fronts are softened by the braided zyl temple design to create a gorgeous aesthetic for the sophisticated woman. Size: 54-17-140. Colors: black/lilac, brown/gold, burgundy/gold. About Modern Optical International Celebrating its 40th Anniversary, Modern Optical International, based in suburban Chicago, is a family-owned business started in 1974. A provider of quality eyewear for men, women, and children, Modern is an industry leader in providing value-oriented eyewear. With 17 unique collections representing over 800 styles, Modern Optical frames are a perfect fit for managed care, price specials, second pair sales, and frame and lens programs. For more information, please visit us at www.modernoptical.com. ...
Filed in: Eyewear
Wearing the Proper Eye Protection While Playing Sports Today Can Help Prevent Injury, Save Sight for Years to Come

Wearing the Proper Eye Protection While Playing Sports Today Can Help Prevent Injury, Save Sight for Years to Come

Every year, thousands of Americans suffer an eye injury related to playing sports according to new data from Prevent Blindness. To help educate the public on the importance of proper eye protection while playing sports, Prevent Blindness has declared September as Sports Eye Safety Awareness Month. Eye injuries can range from corneal abrasions, inflamed iris, fracture of the eye socket, swollen or detached retinas or even a traumatic cataract. And in some cases, a significant eye injury can cause permanent vision loss. For individuals with vision issues, especially those who can only see clearly or have limited vision through one eye, proper eye protection is even more essential. When Ari Rosenthal was five years old, he was diagnosed with amblyopia, or more commonly known as lazy eye. In Ari’s case his right eye was significantly farsighted. The imbalance led his brain to significantly favor the stronger, left eye. If left untreated, the result would have been permanent vision loss in the right eye. Unfortunately, one day while playing dodge ball, a ball accidentally struck Ari directly on his stronger left eye, causing multiple corneal abrasions. “When the ball hit me I opened my eye and couldn’t see. I was scared. I thought I might have permanent vision loss in that eye. How could I do the things I wanted to do? How could I be myself? It was very frightening,” explained Ari. During Ari’s recovery, his stronger left eye was patched. The strain was too much for his weaker right eye and he couldn’t read or do homework. Now fully recovered Ari wants to do more to help others understand the importance of protecting their vision. He also realizes how quickly accidents can happen and why eye protection is critical when playing sports. Today at age 16, Ari is now an active, athletic student and has joined the wrestling team at his high school. And, makes a point to always wear eye protection during any sporting activity. “By taking the simple step of consistently wearing the proper eye protection today, we can help protect our vision for a lifetime,” said Hugh R. Parry, president and CEO of Prevent Blindness. “Today, there are different styles to choose from for any sport, including some that offer UV protection. We encourage everyone to consult their eye care professional for the best advice on how to protect their eyes from injury.” Prevent Blindness has once again joined with The Coalition to Prevent Sports Eye Injuries and Liberty Sport to provide eye care professionals with free information and materials through the “September is Sports Eye Injury Prevention Awareness Month” campaign. For more information on sports eye injury prevention and information on sport-specific eye protection recommendations, please call Prevent Blindness at (800) 331-2020, or visit preventblindness.org/sports-eye-safety. For more information about Sports Eye Injury Prevention Awareness Month or to request a kit, please contact John Minnick, Liberty Sport at 973-882-0986, ext. 977 or jminnick@libertysport.com. About Prevent Blindness Founded in 1908, Prevent Blindness is the nation’s leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight. Focused on promoting a continuum of vision care, Prevent Blindness touches the lives of millions of people each year through public and professional education, advocacy, certified vision screening and training, community and patient service programs and research. These services are made possible through the generous support of the American public. Together with a network of affiliates, Prevent Blindness is committed to eliminating preventable blindness in America. For more information, or to make a contribution to the sight-saving fund, call 1-800-331-2020. Or, visit us on the Web at preventblindness.org or facebook.com/preventblindness. ...
Filed in: Eyewear, Industry Info
Silhouette Optical Ltd. Names Jan Cory As New U.S. President

Silhouette Optical Ltd. Names Jan Cory As New U.S. President

Jan Cory, an experienced eyewear executive, has joined the Silhouette family as President U.S., reporting to Daniel Rogger, CEO of Silhouette International based in Austria, and succeeding Chris Juergens, who will be retiring after 14 years of leadership, serving the U.S. subsidiary. Cory joined the optical world in 1998 as VP of Department Stores for Bausch & Lomb, who was later acquired by Luxottica. Cory increased market share and overall achieved extraordinary growth for her division. She was promoted in 2008 to VP of Optical Independents and Sun Specialty. Most recently, Cory was part of the Senior Leadership Team for HVHC Inc., serving as the SVP of Domestic Sales, U.S. and Canada, for Viva International Group, directing all channels of trade. Jan Cory is a graduate of Miami University with a B.A. in Public Administration and Political Science. She is on the Board of the Accessories Council, and a member of the Optical Woman’s Association. “I am honored to work together with the Silhouette U.S. Team to build on the rich Silhouette history and to continue the strong path that Chris has established”, says Cory. ”We wish to thank Chris Juergens for his outstanding achievements. He has led Silhouette Optical Ltd for many years and has made a valuable contribution internationally. He knows the industry and US market – by far the best-selling Silhouette market – like no other”, comments Daniel Rogger, CEO Silhouette International. “We are convinced that with Jan Cory, we have a profound professional from the eyewear industry on board who will help to fully exploit the enormous potential we see in the US market. By implementing a well-rounded product assortment based on the Silhouette legacy, we will ensure and further extend our position as an independent European designer and manufacturer of premium eyewear”, articulates Daniel Rogger. Silhouette What began in 1964 as a vision of glasses as a decorative device, is today the world’s leading brand of light and high quality glasses – Silhouette. This is the brand of the world’s lightest glasses, made with great attention to detail, a large proportion of work by hand, an individual design approach and the use of the best materials and the latest technology. Made in Austria, they are exported to 100 countries worldwide. In 1999 Silhouette revolutionized the eyeglass world with its Titan Minimal Art glasses weighing only 1.8 grams, without screws, hinges or rims. Silhouette glasses have been 35 times with astronauts in space; they travel around the globe with the Vienna Philharmonic as well as with a number of celebrities from entertainment, business and politics. ...
Filed in: Eyewear, Industry Info
Hot New Styles From XOXO Girl Collection

Hot New Styles From XOXO Girl Collection

Bright bold colors and abstract prints meet fun and flirty frames in the new XOXO Girl Collection. Fave offers a double laminate frame with a modified rectangle shape. Multicolored acetate temples turn up the volume with touches of purple and red. Fave is also available in a multicolored Black Blue. Celeb is on trend! Her bright frame pops with color while her temple tips offer a walk on the wild side with vivid prints. Fave offers a delicate double laminate flirty uplifted rectangle frame and solid acetate temples. Celeb is available in Orchid and Indigo. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, XOXO Eyewear and Sunwear, Orvis Eyewear, Totally Rimless and Argyleculture Eyewear by Russell Simmons. ...
Filed in: Eyewear
Changing times ~ The New Convertor Models From Adidas Eyewear

Changing times ~ The New Convertor Models From Adidas Eyewear

With its new convertor models, adidas eyewear allows wearers to express their creative side with a single frame that hosts a variety of options. The convertor blades™ on the temples feature a discreet single color on one side, contrasting with a bright and striking shade on the other. They can be rotated on the same temple and clicked into place again or switched to the opposite temple. The convertor blades™ also have a narrow side and a wide side, opening up a choice of four different looks. This allows you to quickly and easily adapt your eyewear to your chosen look. When it comes to functionality, the eyewear also meets every conceivable need: both the frames and temples of the optical full rim models are made from extremely light, highly durable and hypoallergenic SPX® material, to create eyewear that is extremely flexible and at the same time shatterproof. The SPX® temples and a Performance Steel™ inlay allow opticians to adapt the temples to suit the shape of the wearer’s head. Adjustable nose pads also ensure a personalized and comfortable fit. The flexible temple ends keep the eyewear perfectly positioned at all times without slipping. The convertor – cutting-edge eyewear technology meets sporty design. As with all the other models in the adidas eyewear collection, the new convertor models are designed and manufactured by the renowned eyewear producer Silhouette International in Austria. For more information about adidas eyewear and the optical models, visit the website www.adidas.com/eyewear. ...
Filed in: Industry Info
Bottega Veneta Fall-Winter 2014/2015 Eyewear Collection

Bottega Veneta Fall-Winter 2014/2015 Eyewear Collection

This season, Bottega Veneta enriches its sophisticated eyewear collection with new sunglasses and optical frames that highlight the brand’s unique aesthetic. New styles feature subtle signatures of the brand including the Intrecciato motif, interpreted through sculpted texture on the temples or skilfully lasered on precious leather and on the photoengraved studs. The introduction of flash mirror lenses offer additional options to select styles, complimenting the refined palette. Made from the finest quality materials, the new eyewear features the superb craftsmanship, versatility, and timeless elegance that define the Bottega Veneta brand. LEATHER INTRECCIATO MOD. B.V. 290/F/S These seductive women’s acetate sunglasses feature a delicate butterfly shape, embellished with metal temples sheathed in leather that continues on the front to gracefully frame the lenses. Meticulously realized through a refined laser technique, the leather is subtly enhanced with the iconic Intrecciato motif. Available in dark grey and Havana honey with brown leather, as well as burgundy and dark violet with black leather. SCULPTED INTRECCIATO SIGNATURE MOD. B.V. 283 The sophisticated cat-eye optical frames features sculpted temples embellished with the iconic Intrecciato motif. Natural shades of red, opal grey, opal green, Havana and black serve to emphasize the elegance of the silhouette. ICONIC DETAILS MOD. B.V. 281 These women’s acetate optical frames are softly rounded in shape, while slim and lightweight in design. Subtle metal studs decorate the front, engraved with the Intrecciato motif as in Bottega Veneta’s timeless jewelry. The signature woven pattern is also chiseled on the temples’ metal core, appearing through the transparent hues of rust, green, cyclamen, and blue as well as in classic shades of dark grey and Havana honey. For more information, please visit bottegaveneta.com The Bottega Veneta collection of sunglasses and optical frames is produced and distributed by the Safilo Group. Discretion, quality, and craftsmanship — Bottega Veneta has created a new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy’s master leather craftsmen and long celebrated for its extraordinary leather goods, Bottega Veneta has recently emerged as one of the world’s premier luxury brands. The company’s famous motto, “When your own initials are enough,” expresses a philosophy of individuality and confidence that now applies to a range of products including women’s and men’s ready-to-wear, fine jewelry, furniture, and more. While Bottega Veneta continues to grow, the qualities that define it are unchanging: outstanding craftsmanship, innovative design, contemporary functionality, and the highest quality materials. Also constant is Bottega Veneta’s commitment to its ateliers, where artisans of remarkable skill combine traditional mastery with breathtaking innovation. Indeed, there is an unusual and inspired collaboration between artisan and designer at the heart of Bottega Veneta’s approach to luxury, symbolized by the house’s signature intrecciato woven leather. In the summer of 2006, in recognition of the importance of artisanal craftsmanship and the fragility of this traditional way of life, Bottega Veneta opened a school to train and support future generations of leather artisans. The most recent chapter in Bottega Veneta’s history began in February 2001, when the company was acquired by Kering, formerly known as Gucci Group. Creative Director Tomas Maier came on board in June of that year and presented his first collection, Spring-Summer 2002, to immediate critical acclaim. From the start, the house’s sensibility was refined, sensuous, and intensely personal, designed for a customer who is sophisticated and self-assured. In the years since, Bottega Veneta has introduced exciting additions to the collection, including fragrance, fine jewelry, a watch, furniture, and home accessories, while continuing to offer an exclusive and coveted assortment of ready-to-wear, handbags, shoes, small leather goods, eyewear, luggage, and gifts. Distribution of Bottega Veneta products is global, encompassing Europe, Australia, Asia, North and South America, where wholesale distribution in select specialty and department stores is complemented by a growing number of Bottega Veneta-owned boutiques. These boutiques, designed by Tomas Maier and meticulously constructed to Bottega Veneta’s exacting standards, allow the customer to shop in complete luxury, privacy, and comfort. They are, like the products they showcase, a reflection of Bottega Veneta’s exceptional heritage and superlative quality. For more information, please visit bottegaveneta.com ...
Filed in: Eyewear
Morel Features New Lightec Sun

Morel Features New Lightec Sun

Lightec Sun expands the collection with four new models uniting design, technology, protection, and comfort. This 2015 release combines TR90 with stainless steel for extreme lightness. The slimness of the injected TR90 front adds a new aesthetic without compromising the lightness of the frame. The combination of materials, including a soft, easy-to-wear rubber endtip, provide unrivaled wearer comfort. Polarized Category 3 nylon lenses (the lightest on the market), offer anti-scratch treatment and have excellent durability. Lenses are fitted flush to the frame, making the front slim, light and streamlined. Through this sunglasses collection, Lightec offers a contemporary, ultra-light, ultra-comfortable and protective product. Pure, dynamic frames are offered in two “wraparound” models, a high rectangle, and a pilot shape. All models are available in three colors each. For more information visit www.morel-france.com ...
Filed in: Eyewear
Optometry Cares®-The AOA Foundation and Essilor of America Announce the Bernard Maitenaz Scholarship

Optometry Cares®-The AOA Foundation and Essilor of America Announce the Bernard Maitenaz Scholarship

A new scholarship is now available for third-year optometry students: the Bernard Maitenaz Scholarship, sponsored by Essilor and administered by Optometry Cares® – The AOA Foundation, the charitable organization of the American Optometric Association (AOA). One winner will be selected annually for the $10,000 scholarship. “The Bernard Maitenaz Scholarship is an exciting and much-appreciated opportunity for countless students of optometry who are striving to reach their maximum potential as eye care providers,” said T. Joel Byars, O.D., Optometry Cares president. “I offer my sincere gratitude to Essilor for helping to make this scholarship possible for our soon-to-be ODs who are determined to make a difference in the lives of patients.” The scholarship honors Bernard Maitenaz, one of the foremost authorities in optical science and engineering. Maitenaz is the inventor of the Varilux lens. In 2012 alone, 50 million progressive addition lenses were prescribed and dispensed in the United States. Maitenaz also worked at Essilor for 43 years and served as chief operating officer, chief executive officer and chairman of the company. “We are excited to have this opportunity to encourage the best young optometric minds around the country to dream big,” said Howard Purcell, O.D., F.A.A.O., Dipl., and senior vice president of customer development, Essilor of America. “This scholarship serves not only as a way to honor Bernard Maitenaz, but also support future leaders in the optical industry and help further their education, while continuing our long-standing support for the AOA.” To be eligible for the scholarship, the third-year optometry student must complete the following requirements: The applicant must a two-page/1,500 word essay, and in addition to the essay, the student must submit either a five-slide PowerPoint or a three-minute video. All entries must focus on the impact of vision on performance, economics education and lifestyle in the United States and beyond. Applicants must demonstrate leadership and participation in school and community activities, honors, and work experience, as well as include goals and aspirations, and unusual personal or family circumstances. Submit two letters of recommendation. One of the letters must be from an academic advisor/teacher/dean where the applicant attends school. These applications must be submitted to the school or college where the applicant is enrolled first. Then, each school or college will vet the applications and submit only one to Optometry Cares to be judged. Schools of optometry will determine their top applicant and send his or her materials to Optometry Cares by November 11, 2014. Applications will be reviewed by Optometry Cares Endowment and Scholarship Fund Advisory Committee, and a winner will be determined in December 2014. For more information on the Bernard Maitenaz Scholarship, please contact Optometry Cares Development Officer, Rebecca Hildebrand, at 314-983-4154 or RAHildebrand@aoa.org. For video and additional submission requirements, visit www.aoafoundation.org. About Optometry Cares®—The AOA Foundation: As optometry’s premier philanthropic and charitable organization, Optometry Cares–The AOA Foundation is committed to its mission – expanding eye health and vision care access to everyone in the U.S. in order to enhance human performance and quality of life. With strategic ties with the AOA, strong volunteer leadership and generous donors, Optometry Cares is able to manage two community health programs, VISION USA and InfantSEE, as well as the public-private initiative Healthy Eyes Healthy People®; administer Optometry’s Fund for Disaster Relief; provide scholarship grants for educational assistance; and maintain the Archives and Museum for the optometric profession. To make a tax-deductible donation today, visit www.aoafoundation.org. About the American Optometric Association (AOA): The American Optometric Association, a federation of state, student and armed forces optometric associations, was founded in 1898. Today, the AOA is proud to represent the profession of optometry, America’s family eye doctors, who take a leading role in an individual’s overall eye and vision care, health and well-being. Doctors of optometry (ODs) are the independent primary health care professionals for the eye and have extensive, ongoing training to examine, diagnose, treat and manage disorders, diseases and injuries that affect the eye and visual system, providing two-thirds of primary eye care in the U.S. For information on a variety of eye health and vision topics, and to find an optometrist near you, visit www.aoa.org. About Essilor Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, XPERIO®, DEFINITY®, THIN&LITE® and other Essilor brand names. Essilor Laboratories of America, Inc. is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA). VARILUX, CRIZAL, XPERIO, XPERIO UV, E-SPF and DEFINITY are registered trademarks of Essilor International. THIN & LITE is a registered trademark of Essilor of America, Inc ...
Spy’s Innovative Happy Lens Meets The Performance Series

Spy’s Innovative Happy Lens Meets The Performance Series

SPY® is Happy to introduce its innovative, patent-pending Happy Lens™ technology into a selection of its most popular Performance Series styles—the Screw, Screw Over, Screw Under, Daft, Cutter, Libra, Alpha and Quanta. The first-ever performance Lens with Benefits, SPY’s Happy Lens helps athletes Feel Better by letting in the “good” rays that studies suggest create an uplift in mood and alertness, while still blocking all of the “bad” rays. Providing a tack sharp visual experience, the Happy Lens will also help riders See Better and Perform Better by relaxing eyes to reduce fatigue, as well as making it easier to distinguish objects on and off the road. A recent consumer study conducted by Tragon Corp. found that SPY’s Happy Lens is the overwhelming choice for U.S. sunglass wearers, rating higher than the participating consumer’s current sunglasses in all statements relating to mood, emotions and comfort. Learn more about the SPY Happy Lens at www.spyoptic.com/happy. PERFORMANCE SERIES FEATURES: Available with the innovative SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Built from virtually indestructible Grilamid® Scoop® ventilation system combats lens fogging by promoting airflow between the lens and the face by forcing air through strategically placed vents Available with the Victory™ lens— repels moisture and oils to keep your vision clear on your path to the podium Hytrel temples tips become tackier when wet to ensure a comfortable fit in all conditions 100% UV protection HAPPY LENS: SPY’s color and contrast enhancing Happy Lens is the first and only sunglass lens technology designed to allow in the sun’s “good” rays (long-wave blue light) that studies suggest create an uplift in mood and alertness, while still blocking the sun’s “bad” rays (short-wave blue light and UV rays). Research indicates that exposure through the eyes to these “good rays” brings about a number of positive physiological changes, including elevated mood and increased alertness. Similar technology is used by lighting manufacturers in products designed to help with Seasonal Affective Disorder. SPY has a patent pending on this “therapeutic eyewear” and is the only eyewear company with this advanced technology. This video provides a quick outline of the technology behind the Happy Lens: http://youtu.be/WP73w9JhzEw QUOTE: “The Happy Lens can take on the greyest of Belgian days,” says Jonathan Page, SPY athlete and four-time USA Cycling National Cyclocross Champion. “They change your whole mood and attitude about not just training, but about the day in general. For me, it’s a game changer on the bike. They really work. They’re therapy.” ...
Filed in: Eyewear
Zyloware Announces The October 2014 Launches For Leon Max, Gloria Vanderbilt

Zyloware Announces The October 2014 Launches For Leon Max, Gloria Vanderbilt

Exciting new Zyloware Eyewear releases for Leon Max and Gloria Vanderbilt for October 2014. The Leon Max 4009 introduces the second Leon Max wave in four defining colors. The on-trend cat-eye shaped, full rim zyl frame is a bold take on vintage styling. The zyl endpiece features a unique wrap around metal arrow that flows through the trademark Leon Max globe logo plaque on the temple. Teal/Brown Fade (245) combines a streak gradient on the front and checked gradient on the temples. Colors: Black Blue Marble (172) • Scarlet Marble (216) • Teal/Brown Fade (245) •Cream Tortoise (346) Sizes: 51-17-140 Special Features: Full rim zyl frame; Signature globe logo on zyl temple; Accommodates progressives The Leon Max 4010 flaunts personality as a full rim zyl frame featured in two bold colors and a dramatic gradient. The frame features a shiny metal endpiece that connects the modified oval shaped zyl front to the zyl temples. The zyl temples incorporate a chic metal Leon Max globe logo plaque clearly identifying this fashion-forward brand. Colors: Orchid Stripe (005) • Black Marble (021) • Teal Tortoise Fade (165) Sizes: 54-16-135 Special Features: Full rim zyl frame; Signature globe logo on temple; Accommodates progressives The Leon Max 4011 will spark the interest of any woman looking to stand out. The on-trend Orchid Stripe and Teal/Brown Fade fronts are drenched in color and wear light on the face. This full rim, dramatic, geometric shaped, zyl frame features a wrap around metal plaque with the Leon Max globe logo on the zyl endpiece and temple. Colors: Orchid Stripe (005) • Tortoise (024) • Teal/Brown Fade (245) • Sapphire (300) Sizes: 54-14-135 Special Features: Full rim zyl frame; Signature globe logo and plaque design on zyl temple; Accommodates progressives The Leon Max 4012 is a geometric shaped, full rim zyl frame. The frame features a sleek metal strip across the top brow and onto the temple, bringing attention to the outer brow of the wearer. The Brick Fade and Navy Fade are eye-catchers with a strong double color statement. The Leon Max signature globe logo makes a subtle presence on the temple. Colors: Black (021) • Navy Fade (061) • Brick Fade (137) Sizes: 52-15-135 Special Features: Full rim zyl frame; Signature globe logo laser design on zyl temple; Metal brow bar; Accommodates progressives The Gloria Vanderbilt 765 is a full rim zyl frame in a fashionable shape for the mature woman. The frame features an elegant open metal endpiece and metal temples that end with comfortable zyl temple tips. With spring hinges and the ability to accommodate progressives, this frame provides style and comfort for the wearer. *Re-released in new color Colors: Pink (090) Sizes: 55-16-130 Special Features: Full rim zyl frame; Metal temples; Open, split metal endpiece; Spring hinges; Logo inside zyl temple tip; Accommodates progressives The Gloria Vanderbilt 769 is a full rim zyl frame in a classic rectangular shape. The beautiful metal endpiece features a raised pattern design for added interest. The front has the on-trend clear zyl and incorporates two defining colors. Zyl temple tips, spring hinges and the ability to accommodate progressives complete this frame. Colors: Brown Crystal (183) • Violet Crystal (309) Sizes: 52-14-135 Special Features: Full rim zyl frame; Designed metal temple; Zyl temple tips; Spring hinges; Accommodates progressives The Gloria Vanderbilt 771 is a full rim zyl frame in a square shape. The wrapping metal endpiece adds a splash of glamour to the zyl front. The metal endpiece incorporates three beautiful crystal stones. This lightweight frame features a classic clear bridge and shiny metal temples. Colors: Tan Crystal (097) • Berry Crystal (130) Sizes: 52-16-130 Special Features: Full rim zyl frame; Designed metal temple; Zyl temple tips; Spring hinges; Accommodates progressives For more information, retailers may contact Zyloware at 800-765-3700, via e-mail at sales@zyloware.com, or online at www.zyloware.com. ...
Filed in: Eyewear
Innotec Eyewear’s New Additions to The Legacy Series

Innotec Eyewear’s New Additions to The Legacy Series

Innotec Eyewear introduces the Anton, Kensington and Orion into the Legacy Collection. Showcasing technology in a lightweight, durable design, these new styles unite modern complexity with a weightless feel. The Anton demonstrates sleek masculinity with its double laminated TR-90 material, hand painted demi pattern and detailed hinges. As Innotec’s first ever cat eye, the Kensington enters into the collection as a bold statement of daring translucent colors and intricate hinges. The Orion unites tradition with innovation by embodying intellect and contemporary sophistication through its keyhole bridge and duel laminated TR-90 front. Each frame uses lightweight durability and revolutionary materials to evoke an original yet inventive look into the newly established Legacy Collection. The Anton: The Anton by Innotec Eyewear showcases technology in a lightweight, durable design created to maximize comfort and cutting edge style. The ornate detailed hinge mixes traditional décor with technological advancements. Ultra light double laminated TR-90 is hand painted with Innotec’s signature demi pattern. Hand polished to a smooth matte finish, this masculine style is sleek and refined. The Kensington: The Kensington by Innotec Eyewear introduces vibrant colors to the already noteworthy legacy collection. The first classic cat eye shape comes alive with its detailed hinges and bold color choices. Endless durability is provided within this lightweight design bringing to the face an innovative sleek appearance. The Orion: Innotec introduces the Orion, a technologically advanced frame with traditional details. Time honored elements including a detailed metal hinge and keyhole bridge blend beautifully with innovative design. A hand painted demi pattern enhances the double laminated TR-90 front, hand polished and sleek matte finish. This masculine style is flexible and lightweight, giving it the perfect blend of substance and style. Specifics: Lightweight durability Adjustable temple tips Intricately engraved hinges Anton’s double laminated TR-90 with uniquely hand painted demi patterns Kensington’s translucent colors provided in Innotec’s first ever true cat eye Orion’s double laminated TR-90 hand painted front, keyhole bridge and detailed metal hinge Marketing: Innotec Eyewear counter cards, logo blocks, and large window banners are available upon request. Contact Info: For additional information contact Ogi Eyewear. 888.560.1060; www.innoteceyewear.com ...
Filed in: Eyewear
Costa’s New Realtree® Xtra® Camo Pattern Blends Perfectly Year Round

Costa’s New Realtree® Xtra® Camo Pattern Blends Perfectly Year Round

As fall hunting and fishing season kicks off, Costa announces the addition of its new frame color, Realtree® Xtra® camo, to select sunglass styles, hats and other gear. While the camo pattern blends perfectly year round in a wide variety of habitats, it blends best from the leaf change of fall through winter, then again in early spring before green-out. The Realtree Xtra camo pattern was created through a patented printing technology, featuring lifelike depth and unmatched realism, with subtle shadows, intricate textures and just the right amount of contrast. The pattern creates a 3-D effect with natural elements like tree trunks, large and small limbs, and warm, natural colors. Costa offers the Realtree Xtra camo pattern in several of its most popular premium performance sunglasses, including Blackfin, Fantail, Fisch, Hamlin and Zane. These styles are constructed from nearly indestructible co-injected molded nylon material, and offer a large wrap shape to protect from incoming backlight glare. Other features include proprietary hypoallergenic Hydrolite™ interior lining and temple tips to prevent slippage, frame vents to alleviate lens fogging (Fisch and Zane) and sturdy integral hinge technology. The Realtree Xtra styles showcase Costa’s “C” logo in bright hunter orange. All Costa sunglasses can be customized in its full array of patented color enhancing polarized 580™ lenses. Costa’s 580 lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light. Filtering yellow light enhances reds, blues and greens, and produces better contrast and definition while reducing glare and eye fatigue. Absorbing high-energy blue light cuts haze, producing greater visual clarity and sharpness. Costa’s 580™ lenses, the clearest lenses on the planet, are available in either glass or impact resistant polycarbonate. Lens color options include: gray, copper, amber, sunrise, blue mirror, green mirror and silver mirror. Costa’s Realtree Xtra camo pattern is also available in a mesh trucker hat, and other gear, including keepers, retainer cords and lens cloths. “Our sunglasses are meant to serve as an integral piece of gear in your hunting and fishing arsenal,” said Chas MacDonald, president of Costa sunglasses. “Every element – from the 580 lens technology, to the durability and comfort fit of the frames, to the authenticity of the Realtree camo patterns – is meant to help you see more clearly in the stand or the blind, and blend more effectively into your outdoor surroundings.” Costa’s sunglasses featuring the Realtree Xtra camo pattern and are available at authorized Costa retail partners, and online at www.costadelmar.com. About Costa™ As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983. For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can. For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses or on Twitter @CostaSunglasses. ...
Filed in: Eyewear
Silhouette LITE-Twist: Technically sophisticated. Colorfully bold.

Silhouette LITE-Twist: Technically sophisticated. Colorfully bold.

With the rimless Silhouette LITE-Twist, head designer Roland Keplinger has put forward a congenial design concept that redefines eyewear as an accessory: endowed with the Silhouette DNA, high-tech materials and precise, detailed workmanship of the highest class, enhanced by innovative technologies and accentuated with bold color contrasts. This frame is a personal statement of younger, fashion-conscious people vying for a distinctive eye-catching look. The starting point of the unusual temple design is a flat pre-embossed component with finely punched perforations. In a very technically demanding process, the thin deco element is wrapped around the SPX+ cylinder of the screwless Silhouette “snap hinge” and then threaded through a fine opening on the outer edge of the temple. With contrasting print appliqués, the smart finish is an “integrated” decorative component. This innovative “weave” technology forms the sophisticated, technical foundation of the LITE-Twist design. The temple is finished with the SPX+ element, in which the titanium part is anchored, forming a unit with a clearly defined ‘high end’. The delicate, one-piece temple end with a colored groove, gives the temple design a new and modern interpretation of the classic Silhouette Cap. The confident color concept of the 8 rimless LITE-Twist models brings together the classic tone-in-tone colors and bold vibrant color trends of the coming year. The lens shapes range from narrow progressive lenses to classic shapes. Whatever you go for, LITE-Twist is the perfect eyewear for the urban catwalk – extremely sophisticated and absolutely trendy, yet timeless. For further information: www.silhouette.com; www.facebook.com/silhouette In the App store: Silhouette iMirror Silhouette What began in 1964 as a vision of glasses as a decorative device, is today the world’s leading brand of light and high quality glasses – Silhouette. This is the brand of the world’s lightest glasses, made with great attention to detail, a large proportion of work by hand, an individual design approach and the use of the best materials and the latest technology. Made in Austria, they are exported to 100 countries worldwide. In 1999 Silhouette revolutionized the eyeglass world with its Titan Minimal Art glasses weighing only 1.8 grams, without screws, hinges or rims. Silhouette glasses have been 35 times with astronauts in space; they travel around the globe with the Vienna Philharmonic as well as with a number of celebrities from entertainment, business and politics. ...
Filed in: Eyewear
C&E Vision Helps Members Save Money with Show Specials At Vision Expo West in Las Vegas

C&E Vision Helps Members Save Money with Show Specials At Vision Expo West in Las Vegas

C&E Vision, one of the industry’s largest optical buying groups, will be introducing Show Specials at Vision Expo West in Las Vegas. C&E Vision is excited to offer attendees a chance to enhance their savings while purchasing new frames for their eye care practices. The Show Specials will provide opportunities for members to receive additional terms, cash back and a chance to win a 40” television. “C&E members have come to anticipate our Show Specials to help them make the most of their Vision Expo experience. This year is no exception,” said David Carneal, Director of Buying Group Relations. He continues with, “We are thrilled to be able to offer our members exclusive terms & cash back for their purchases during the show.” By offering terms & cash back, C & E’s Show Specials will also help drive traffic to its vendors thereby affording them an opportunity to showcase their frames while providing additional savings for their customers above and beyond the average sale. Diane Tiberio, Marketing Director of International Vision Expo & Conferences, commented, “We have always appreciated C&E’s efforts to continually support Vision Expo events and the optical community as a whole by creating innovative ways to enrich attendees’ show experience while also giving exhibitors an opportunity to offer their customers exclusive show specials.” These shows specials are available to all Eye Care Professionals (ECP) that purchase at the show when they bill their show orders through C&E Vision. ECPs can become C&E Vision members while at the show by completing a membership application online at cevision.com or downloading the application and emailing it to onlineservices@cevision.com. C&E Vision will have representatives on site to speak to ECPs about the benefits of membership and to set up an account during show hours. They can be located at the main entrance handing out information or by calling 800-346-2626 ext 602. For more information about C&E Vision’s show specials please visit www.cebg.co/vew or contact Member Services at (800) 346-2626. About C&E Vision C & E Vision located in San Clemente California, is one of the industry’s largest optical buying groups providing more than $7 million dollars in annual savings to its more than 4,000 members across the nation. C&E exclusively provides its members with time and money saving programs, web based services, important practice management information and learning opportunities that differ from the offerings of other groups. C&E Vision is known for providing customized memberships that meet the individual needs of each and every member by focusing on what is important to each eyecare professional. C&E is committed to providing a host of innovative services that can serve as the basis for the success of the Independent Eyecare Professional (IEP). C&E’s members’ internet section provides the most advanced web services available from any optical buying group. C&E is the only optical buying group that offers vendor on-line invoices to assist professionals in their research and record keeping, check their current balance, open deferred vendor billings or to make a payment. Additionally, C&E’s web account management is simplified by allowing the viewing of historical statements and payments. C&E’s provides eyecare industry societies and associations with affinity programs to financially support both the organization and their member’s annual dues. C&E is dedicated to the advancement of knowledge and education through its continuing education programs and sponsorships. ...
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