Costa Leads Fall Style Trends with New Seapoint, Tern

Costa Leads Fall Style Trends with New Seapoint, Tern

Costa introduces two new sunglasses, Seapoint and Tern, as part of its late 2014 collection. Both are a perfect blend of premium performance technology and the fall season’s throwback trend. A classic aviator shape, Seapoint offers a medium fit that’s large on style. The frame features Costa’s patented, nearly indestructible co-injected molded nylon construction, sturdy integral hinges and no-slip Hydrolite™ nose pads. Frame colors include white + black, black pearl, coconut fade, black fade and scotch. Seapoint starts in retail at $149. Named for the slender seabirds, Tern features a sleek, rectangular frame shape with 5-barrel optical hinges and no-slip Hydrolite nose pads. Available colors include pomegranate fade, coconut fade, topaz fade and shiny black + amber. Tern starts in retail at $159. Both Seapoint and Tern can be customized with Costa’s gray, copper or amber 580P™ lenses. Costa’s 580 lenses block yellow light – the harshest light – from entering the eye at the 580 nanometer on the light spectrum. The result is an unmatched level of polarization and razor sharp color enhancement. The 580P lenses feature a premium anti-reflective coating, and protect against harmful UV rays, allowing eyes to truly relax while on the water, as well as the brand’s C-WALL™ technology, a highly specialized oleophobic and hydrophobic coating which repels oil, water and dust. “Our goal when we design all of our sunglasses is to seamlessly combine our 580 lenses – the clearest lenses on the planet – with the season’s latest style trends and colors,” said Chas MacDonald, president of Costa. “Seapoint and Tern are perfect examples of that combination coming together.” Seapoint and Tern can also be custom fit with Costa’s premium Rx lenses, through an authorized Costa Rx partner. For more information, and to see more images of Costa’s sunglass styles, visit www.costadelmar.com. About Costa™ As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983. For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can. For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses or on Twitter @CostaSunglasses. ...
Filed in: Eyewear
Wiley X® Adds Stylish New WX Rebel To Its Active Series Sunglass Family

Wiley X® Adds Stylish New WX Rebel To Its Active Series Sunglass Family

Active Series sunglasses by Wiley X®, Inc. are designed for active men and women who are up for anything — hiking, riding, climbing, kayaking, fishing and more. The new WX Rebel is a perfect fit for the family, delivering the sharp vision, Absolute Premium Protection, and “devil may care” attitude outdoor adventure seekers need to take on any challenge. The new WX Rebel comes in two versions. WX Rebel Model #ACREB04 pairs a fashionable Matte Layered Tortoise frame with bronze tinted lenses built with Wiley X’s advanced, 8-layer Polarization. These lenses eliminate glare on the water, in the city, on the road or any other highly reflective environment, enhancing eye comfort and improving vision under a wide range of situations. Model #ACREB01 is also a member of Wiley X’s popular “Black Ops Collection,” pairing Smoke Grey lenses with an understated Matte Black frame. Known for their advanced vision protection and stealthy good looks, it’s no surprise that Wiley X Black Ops Collection sunglass models are also favored by law enforcement, private security operatives and other tactical wearers. Both new WX Rebel models provide 100% protection against the sun’s harmful rays and feature a molded rubberized nose bridge, delivering a secure, comfortable fit even during hot, sweaty, high-action activities. Of course, Wiley X is known for protection that goes far beyond the sun. Like all Wiley X sunglass models, the new WX Rebel meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, as well as EN.166 Standards, providing true occupational-grade protection for all wearers and a wide range of activities. Wiley X is the only premium sunglass brand with this level of vision protection in every pair of glasses it makes. And like almost all Wiley X eyewear styles, the new WX Rebel is Rx-Ready — providing those who wear prescription lenses with the sharp, crystal-clear vision and the protection they need during any outdoor activity. Wiley X’s state-of-the-art DIGIFORCE™ digital Rx lens technology provides wearers with superior prescription accuracy and clarity, along with the widest possible field of clear vision. For more information on the new Active Series WX Rebel 2014 — or Wiley X’s full line of performance eyewear for outdoor enthusiasts— visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com. ...
Filed in: Eyewear
Gucci Introduces New Sunglasses & Optical Frames For Men For Autumn/Winter 2014

Gucci Introduces New Sunglasses & Optical Frames For Men For Autumn/Winter 2014

Gucci is pleased to present its new sunglasses and optical frames dedicated to the contemporary man, featuring a classic yet modern look. Combining retro style, impeccable workmanship and a modern material, these new frames features refined details, such as functional metal rivets with the hinges. A new minimal metal House Web motif displays an interplay of shiny and matt finishes, and a photo-engraved GG plaque adorns the temple-tips. Inspired by traditional craftsmanship that has been handed down over the years, these sunglasses and optical frames are distinguished by a skilfully hand-finished treatment, which gives the material a sophisticated look that perfectly blends past and present. The sunglasses and optical frames are available in bio-based acetate in classic black and Havana colours. Bio-based acetate is an innovative material that features the same comfort and quality as the finest plastics currently employed by the eyewear industry, but derives a large proportion of its components from natural origins. This helps reduce CO2 emissions from the production process of the material, thus supporting Gucci’s commitment to environmental issues. The round-shaped sunglasses come in black bio-based acetate with grey-shaded lenses and in dark Havana bio-based acetate with brown-shaded lenses. The styles are also available in yellow-spotted Havana acetate with dark-brown infrared lenses and in green-spotted Havana acetate with grey infrared lenses, allowing for superior quality of vision. The square-shaped sunglasses and optical frames come in black bio-based acetate, dark Havana bio-based acetate and black/Havana and Havana/crystal acetate. The new Gucci sunglasses and optical frames for men will be available worldwide at Gucci boutiques and select high-end opticians from Autumn 2014. As part of a worldwide eco-friendly program designed to progressively reduce the company’s impact on the environment, Gucci sunglasses feature 100% recyclable packaging with FSC (Forest Stewardship Council) Certified paper, while the unique foldable cases minimize stock space, limiting both the weight and amount of shipments and in turn helping to reduce 60% of CO2 emissions. Following the House’s environmental commitment, Gucci eyewear collections include sunglasses and optical frames in bio-based acetate, a special material that contains a higher than usual proportion of natural components, as well as sunglasses made in Liquid Wood, a bio-based and eco-friendly material that represents an alternative to the plastic generally used in the production of eyewear. Liquid Wood is made from bio-based materials: wood fiber from sustainably managed forests, lignin from paper manufacturing processes and natural wax. For more information visit www.safilo.com ...
Filed in: Eyewear
The Evolution Of Titanium Eyewear

The Evolution Of Titanium Eyewear

Tura Inc., the inventor of fashion eyewear in 1938, introduces the Geoffrey Beene 100% titanium collection, featuring six men’s ophthalmic models debuting in September. The new designs include sculpted, linear and open details. Titanium is a growing trend in eyewear for multiple reasons. The material is durable, naturally hypoallergenic, and ultra lightweight, making it ideal for customers with a high-density prescription who seek comfortable lightweight frames. At a special discount structure for the optical store, the Geoffrey Beene titanium eyewear collection has an attractive price point that benefits the dispensary and the patient. One of America’s true design pioneers, Geoffrey Beene continues to challenge the country’s fashion establishment by creating classic, superbly tailored eyewear for men and women that marry comfort and luxury. Staying true to the Geoffrey Beene DNA, these new men’s styles perfectly blend form and function with unparalleled quality. “Our titanium frames will appeal to the customer looking for high quality materials, a classic shape, and a modern temple design,” says Tura Inc. Product Manager Loyedie Desir. “It’s a wise purchase, whether you’re seeking an intricate style or simply because you can’t handle heavy frames.” Understated Luxury: Style G418 Look no further than this frame for timeless sophistication. This semi-rimless rectangular shape features sleek de-bossed linear detailing on the temples. The smooth integrated spring hinge adds comfort, but also blends well with the minimalist design. The classic color palette i Available Size: 52-18-140 This model accommodates small to medium faces The New Classic: Style G413 For the conservative gent, this model is classic but far from boring. The front view shows a deep classic rectangular full rim shape, making it ideal for progressive lenses. Turn to the temples to find a lustrous design with debossed linear details and spring hinges that integrate beautifully into the design. Both the temples and hinges are titanium with a satin finish. The color palette includes stylish Hunter Green along with classic Black, and Gunmetal. Available Size: 54-18-140 Sleek and Unique: Style G415 Upon first glance, this frame is a traditional rectangular shaped titanium front. However the subtle open temple details make this model fresh and current. The color palette includes classic Gunmetal, and Brown, and Navy for the more fashionable customer. Available Size: 54-16-145 A Cut Above the Rest: Style G414 This semi-rimless frame was crafted for today’s self-assured man who’s not intimidated by fashion. The end pieces and temples have architectural open details and an embossed linear design for a multi-textured modern look. The rich color palette includes Dark Brown, Gunmetal, and Navy. Available Size: 53-18-140   AT A GLANCE • New Release: 6 Men’s Ophthalmic Frames from the Geoffrey Beene Collection (4 styles featured) • Special Details: 100% titanium frames with linear open sleek details at an attractive price • Find It: The Geoffrey Beene brand is currently sold exclusively at independent ophthalmic retailers across the country About Tura Inc.: Tura Inc. was founded in 1938 and continues to be a leading designer and distributor of fashion eyewear. Tura revolutionised the frame market in the 1940s by repositioning eyewear as a fashion accessory—as well as a medical device. Today, Tura employs over 200 people in North America. The Tura brand portfolio includes: Tura, Ted Baker, Lulu Guinness, TITANflex, Bogner, Brendel, crush, Geoffrey Beene, Humphrey’s, and oio. Tura is a member of the Eschenbach Group of Germany. For more information, please visit: www.tura.com or contact your Tura Inc. sales representative. ...
Filed in: Eyewear
Nike Vision® Revolutionizes Flexible Frame Technology With The Stylish, Durable Nike Flexon® Hyper Collection

Nike Vision® Revolutionizes Flexible Frame Technology With The Stylish, Durable Nike Flexon® Hyper Collection

Nike Vision introduces the Nike Flexon Hyper collection, a groundbreaking new line that combines the wearable style and lightweight comfort of plastic-framed eyewear with the progressive strength and flexibility of our advanced memory metal—Flexon. Designed specifically for active people who are tough on their frames, the Nike Flexon Hyper collection is built with a dual-injected manufacturing process featuring a TR-70 chassis sealed inside rubber, with Nike Flexon encased in the nosebridge. All three materials are ultra lightweight and flexible, and thanks to Nike Flexon’s innovative memory properties, the frames can bend, but are engineered to return to the original fit and shape. The result? Comfortable, more durable frames that are designed to take on the abuse of life. “The main goal was to completely reshape the look and feel of Flexon by creating something fun, flexible and irreverent—but also at the top of its game,” says Carl Allen, Marchon Eyewear Senior Designer. The Nike Flexon Hyper collection comprises two youthful, wearable shapes, NIKE 4258 and NIKE 4259. Both styles feature a waffle tread pattern and cantilevered hinges where hits of accent color revealed the dual-injected inner frame material. The same accent color also lines the lens grooves. NIKE 4258 IS AVAILABLE IN: Black and Photo Blue Dark Magnet Grey and Volt Space Blue and Hyper Jade NIKE 4259 IS AVAILABLE IN: Black and Volt Dark Magnet Grey and Black Cargo Khaki and Hyper Crimson The Nike Flexon Hyper campaign will hit stores in September, with imagery of Rory McIlroy, PGA® Player Of The Year and four-time PGA Major Winner (including an exciting recent win at the 2014 Open Championship and The PGA Championship), supporting the product in store. NIKE FLEXON Flexon memory metal is an advanced titanium alloy with revolutionary memory properties that can bend and return to its original shape. Eyeglass frames made with Flexon memory metal deliver the consistent fit and durability demanded by active people. Flexon frames are also 25% lighter than other conventional metals—providing even better comfort and performance, from sport to life. ABOUT NIKE, INC. NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com and follow @Nike. ...
Filed in: Eyewear
New AW14 Charmant Titanium Styles

New AW14 Charmant Titanium Styles

CHARMANT Titanium Perfection epitomizes perfect eyewear design. Each frame seamlessly combines titanium’s strength and lightness with intelligent design. Superior optical skill is applied to the creation of every unique profile. A CHARMANT frame speaks volumes for the wearer’s self-assurance, desire for excellence and sense of personal style. The latest collection is a display of expressive, modern looks for modern men and women. The women’s styles strike a balance between classic grace and modern elegance. Feminine silhouettes in fresh new-season colors display innovative temple embellishments. The men’s style embraces masculinity with a striking temple design. Ladies CH12111 Beautiful and unique, this combination frame features a titanium frame front and acetate temples. The temple catches all eyes with its 3-D design and delicate stone accent, that then transitions into a marbled acetate, tapering towards the ear. Available in black, brown, burgundy, and white. CH12112 This charming ladies’ style expertly makes its presence felt without dominating the conversation. An expressive impression of strength with an air of femininity, this combination frame features a titanium frame front with a butterfly lens shape. The temple begins in titanium with a diagonally striped dimensional pattern that gives way to a gracefully marbled acetate temple. Available in must-have colors of black, brown, and white gold. Men’s CH10741 This masculine style epitomizes the strength and durability of titanium, combined with the well-groomed look of today’s modern man. A simple full-rimmed front is embraced by bold titanium hinge pieces that lead to equally bold acetate temples with a striated pattern. Available in brown, gray and silver. About The Charmant Group: For over 50 years, Charmant Group has been renowned worldwide for its pioneering work in the research and development of new technologies in the optical industry. By striving for perfection and for the uncompromising high quality of its products, the Japanese company has developed into one of the most important producers and providers in the highly competitive international ophthalmic optics market. With its goal to unreservedly fulfil the wishes and demands of its customers, Charmant can always be depended on for the highest quality awareness and outstanding service. This engagement and this passion are clearly seen in Charmant Group house brands as well as licensed brands. Thanks to its expertise in the production of high-quality spectacle frames and its comprehensive global sales network in over 100 countries, Charmant Group is greatly respected as a reliable business partner. ...
Filed in: Eyewear
Quintessentially British: New Ted Baker Eyewear Styles Merge High Fashion & Retro Influences With Ted’s Quirky Personality

Quintessentially British: New Ted Baker Eyewear Styles Merge High Fashion & Retro Influences With Ted’s Quirky Personality

Tura Inc., the inventor of fashion eyewear in 1938, expands its popular Ted Baker collection with four bold ophthalmic models for women and men, debuting in September. “The quintessentially British brand merges the perfect balance of vintage styling with modern design, and playfulness,” says Crystal Throneburg, Product Manager for the Ted Baker collection. These latest additions are part of the Speechless and Iconic “T” collections, which incorporate high fashion styling and subtle branding details. This collection is  an excellent option for price and fashion-conscious consumers. “Ted’s unique point of view is expressed in each frame through retro shapes, custom prints, and high quality materials,” adds Throneburg. The frames boast rich laminate acetates, high definition floral prints, and comfortable spring hinges. One of the models is crafted with authentic wood inlays, adding to the frame’s rich design aesthetic and allure. Not Your Ordinary Wayfarer: Style B717 for Women Only Ted could make the masculine Wayfarer fresh and feminine for today’s woman. This modified design features a thin profile and luxurious laminate acetate materials. Standout custom floral prints on the inside of the temples reinforce Ted’s feminine approach to women’s design. These beautiful British heritage floral patterns are incorporated in the Ted Baker apparel line and showcase the brand’s high level of design detail and cohesiveness. The fun color palette includes Purple, Red, and Tortoise Available Sizes: 53-17-140 Sleek and Chic: Style B718 for Women Looking for the ultimate metal and combination frame? This standout semi-rimless model features a stainless steel front and lustrous acetate temples. What truly sets this frame apart are the 3 different custom floral prints on the outside of the temples which are featured in Ted’s women’s apparel collection. The rich satin plating colors include Black, Brown, and Burgundy are highly wearable. Available Sizes: 51-16-140 Wooden Masterpiece: Style B335 for Men Ted redefines the classic Clubmaster style with the addition of lux and complex design details. The striking authentic wood inlaid in the stainless steel top brow bar and visible in the debossed “T” logo on both temples, reveals the brand’s vintage influence and adds a new level of sophistication. The rectangular shape and straighter brow line makes the frame modern and hip. The classic color palette includes Black, Brown, and Gunmetal. Available Sizes: 53-17-140 The Modern Wayfarer: Style B870 for Men This modified Wayfarer will turn heads, since it’s the epitome of “sexy geek”. Instead of a traditional thick soft shape, Ted crafted a thin square profile with a straighter brow line to update the trend. The gradient faded acetate on the frame fronts are a major trend in eyewear and showcase the brand’s commitment to mixing retro with modern influences. Of course, the frame wouldn’t be complete without the inlaid metal hardware with the debossed Ted Baker logo at the temple head, as subtle branding is important to today’s consumer. The stunning color palette includes Black, Red, Green, and Brown. Available Sizes: 54-17-140 AT A GLANCE • New Release: 4 Ophthalmic Frames for women and men from the Ted Baker eyewear collection • Special Details: rich laminate acetate, high definition floral prints, authentic wood inlays, retro-inspired with a modern and quirky twist, and box spring hinges. • Find It: The Ted Baker brand is currently sold exclusively at independent ophthalmic retailers across the country About Tura Inc.: Tura Inc. was founded in 1938 and continues to be a leading designer and distributor of fashion eyewear. Tura revolutionised the frame market in the 1940s by repositioning eyewear as a fashion accessory—as well as a medical device. Today, Tura employs over 200 people in North America. The Tura brand portfolio includes: Tura, Ted Baker, Lulu Guinness, TITANflex, Bogner, Brendel, crush, Geoffrey Beene, Humphrey’s, and oio. Tura is a member of the Eschenbach Group of Germany. For more information, please visit: www.tura.com or contact your Tura Inc. sales representative. ...
Filed in: Eyewear
ESE’s Jaguar Eyewear Announces Fall Release

ESE’s Jaguar Eyewear Announces Fall Release

Eastern States Eyewear has announced the release of Jaguar Eyewear’s fall optical collection. The new introduction includes styles from Jaguar’s classic collection in addition to the youthful Jaguar Spirit and Performance lines. The release demonstrates Jaguar’s ability to utilize a mix of metal materials. Along with two titanium styles, the collection boasts three styles created primarily with stainless steel and one more in monel. As different metals lend themselves to different design features, this focus on materials enables Jaguar to provide consumers with the greatest degree of comfort and style possible. There will also be two acetate styles for the season as well. Several styles feature obvious inspiration from the designs of the automobiles. Such elements include temples mimicking the elegant wood grain work of the dashboard, laser work on the temples recalling the cars’ grill, and temple contours representing that of the new F Type design. Additionally, Jaguar’s youthful Spirit collection portrays the feel of the cars by using the same colors offered in the cars on the frame coloration. As with all Jaguar frames these styles are produced by the German based Ferdinand Menrad GMBH. For more information please contact Eastern States Eyewear at (800) 645-3710 or find them on the web at www.eseyewear.com ...
Filed in: Eyewear
Crizal Prevencia No-Glare Lenses Now Available on VSP Formulary

Crizal Prevencia No-Glare Lenses Now Available on VSP Formulary

After successfully launching as the first lenses to offer selective filtering protection against harmful blue light, Essilor’s award-winning Crizal® Prevencia™ No-Glare lenses are now available on managed vision care plans offered by VSP. While certain types of light are essential to vision, other types can be damaging. UV light is a major risk factor for serious eye diseases like cataracts. Blue-violet light is a major risk factor in the onset of age-related macular degeneration, the leading cause of severe vision loss and legal blindness in adults older than 60. It is important, however, to not block all blue light to the eyes because blue-turquoise light is beneficial, supporting healthy sleep cycles, memory and cognitive function. Crizal Prevencia No-Glare lenses are designed to selectively filter out harmful blue-violet and UV light while letting beneficial blue-turquoise light pass through. “We’re proud of the success of Crizal Prevencia lenses and have worked closely with managed care providers to ensure the groundbreaking technology is more accessible to our ECP’s and all of the patients they serve,” said Howard Purcell, O.D., F.A.A.O., Dipl., and senior vice president of customer development, Essilor of America. “Crizal Prevencia lenses deflect harmful blue-violet light by 20 percent and with our lifestyles becoming increasingly dependent upon technological devices that emit this dangerous light, this protection should be an essential part of any healthy lifestyle.” The Crizal Prevencia No-Glare lenses feature an E-SPF® of 25, which means the UV protection of the lens is 25 times better than without any lens. Additionally, the Crizal Prevencia No-Glare lenses address the five critical characteristics of exceptional lens clarity – glare, scratches, smudges, dust and water. Crizal Prevencia No-Glare lenses are only available through authorized independent eyecare professionals. Already available through EyeMed and Humana vision care plans, now Crizal Prevencia No-Glare lenses will be available to more than 100 million Americans. To find an authorized Crizal Eyecare Professional, visit Crizal.com. About Essilor Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, XPERIO®, DEFINITY®, THIN&LITE® and other Essilor brand names. Essilor Laboratories of America, Inc. is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA). VARILUX, CRIZAL, XPERIO, XPERIO UV, E-SPF and DEFINITY are registered trademarks of Essilor International. THIN & LITE is a registered trademark of Essilor of America, Inc. ...
Filed in: Ophthalmic Lenses
Style Meets Comfort With The Latest Argyleculture Eyewear Frames

Style Meets Comfort With The Latest Argyleculture Eyewear Frames

Masculine modern style meets lightweight and easy to wear frames in the latest Argyleculture Eyewear collection. Stevens, Bonham and Guthrie each combine on trend styles with lightweight elements to create an exclusive look. Stevens features a classic rectangle full flat metal frame with complementary horn acetate temples, that are accentuated with touches of contrasting color. Detail is added to the black horn with subtle blues, as the brown acetate is given depth with a smoky lighter brown. Spring hinges allow for a more comfortable fit. Stevens is available in Black and Brown. Bonham features a traditional rectangle frame. While spring hinges offer a comfortable fit. An ombred temple adds color and edge to the classic shape. Bonham is also available in black acetate. Guthrie features a modified rectangle, semi rimless frame. Injected TR-90 temples are flexible and light weight. Guthrie’s extended end piece is a great choice for those requiring a larger fit. For more information, visit our website at www.mcgeegroup.com or contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. Argyleculture Eyewear is sold by The McGee Group under the license from Argyleculture. The McGee Group markets ophthalmic frames, sunwear, reading glasses, and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward-thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support, and value-added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear & Sunwear, Vera Bradley Eyewear and Sunwear, Orvis Eyewear, Totally Rimless, XOXO Eyewear and Sunwear and Argyleculture Eyewear by Russell Simmons. ...
Filed in: Eyewear
Tura Inc. Presents Captivating Displays At Vision Expo West With Distinct Brand Personalities

Tura Inc. Presents Captivating Displays At Vision Expo West With Distinct Brand Personalities

After a successful showing at Vision Expo East, Tura Inc., the inventor of fashion eyewear in 1938, brings its alluring displays and iconic collections to Vision Expo West. Tura Inc. is known for crafting eyewear using high quality materials and craftsmanship, at competitive price points. The Company will highlight their namesake collection Tura, along with latest frames from Brendel, and Ted Baker. Each brand will have a section at the booth that will focus on bringing its distinct DNA to life through enticing visual displays accentuating the collection’s positioning. Additionally, Tura Inc. has designed special promotions that will entice qualifying customers. Tura Tura will showcase the “Tura Legends Collection”, a series of retro-inspired frames that pay homage to the brand’s history. These frames put a fresh spin on iconic designs from the golden age of glam. Revamped with a modern edge, the “Legends Collection” offers luxurious elegance for today’s sophisticated woman. All styles are made in Europe or Japan, and feature the highest quality materials. With this featured collection, Tura now brings fashion full circle. So the woman who wears Tura can feel like a legend in her own time. Tura will also exhibit a dramatic display of its latest advertising campaign and brand positioning. Floor to ceiling printed images of the campaign emphasize Tura’s legacy as a fashion innovator and as the leading design house for the sophisticated and discerning woman. Through high fashion hyper close up photography, each image underscores Tura’s dedication to perfecting women’s eyewear. The drama in the photography sets this campaign apart from the competition and further underlines Tura’s 3 main brand values: Heritage of Innovation American Design Sensibility Finely Crafted Details The newest tag line also highlights this effort: Beauty is in the details Design is in the details Style is in the details Drama is in the details Brendel The Brendel display at Vision Expo West epitomizes the brand’s personality: Distinctive, sophisticated styling with a European flair. Tura Inc. transformed the Brendel logo into a chic living room vignette, complete with luxurious modern furniture. The Brendel print campaign will act as a backdrop with splashes of color and modernized textures. Ted Baker Ted Baker’s British quirky yet tailored styling will be on display with a complementing marketing campaign that speaks volumes. The Ted Baker Eyewear section at Vision Expo West focuses on the brand’s new ad campaign, highlighting a quintessentially British heritage, which incorporates British porcelain history, including markings dating back to the 18th century. The campaign transforms the traditional ceramic teacup by turning it upside down and crafting eyewear figureheads to display their frames. The new ceramic mark “Glaze, Gaze and Amaze, Eyewear with Character” endorses the brand’s positioning. Customers will see a display that communicates Ted Baker’s personality by transforming the new POP into a life size English Tea Party. Also featuring a travel theme, the display has an authentic full size 1900 trunk that displays Ted Baker’s autumn14 clothing collection. The eyewear will be showcased in mini Ted Baker trunk cases and in authentic porcelain teacups on a table. The Tura Inc. booth at Vision Expo West is located at #16021. AT A GLANCE • Special Details: Alluring displays at Vision Expo West that bring Tura Inc. brand personalities to life, with a focus on the Tura Legends Collection, and the latest frames from Brendel and Ted Baker • Find It: The Tura Inc. brands are currently sold exclusively at independent ophthalmic retailers across the country About Tura Inc.: Tura Inc. was founded in 1938 and continues to be a leading designer and distributor of fashion eyewear. Tura revolutionised the frame market in the 1940s by repositioning eyewear as a fashion accessory—as well as a medical device. Today, Tura employs over 200 people in North America. The Tura brand portfolio includes: Tura, Ted Baker, Lulu Guinness, TITANflex, Bogner, Brendel, crush, Geoffrey Beene, Humphrey’s, and oio. Tura is a member of the Eschenbach Group of Germany. For more information, please visit: www.tura.com or contact your Tura Inc. sales representative. ...
Filed in: Eyewear
GP Specialists Becomes Authorized Menicon Z Manufacturing Lab

GP Specialists Becomes Authorized Menicon Z Manufacturing Lab

GP Specialists, a world leader in orthokeratology and keratoconus lenses, announces that they have received authorization to be a Menicon Z gas permeable manufacturing lab. Menicon Z is a hyper-oxygen permeable GP lens that offers comfort, wettability, long term eye health and clear crisp vision. Mark Cosgrove, Director of Operations for GP Specialists stated, “We look forward to offering the Menicon Z material on our list of leading GP manufacturing materials which include Paragon and Boston materials. GP Specialists manufacturers a number of advanced orthokeratology designs in addition to distributing Paragon CRT lenses to our accounts.” The Menicon Z material offers the highest level of oxygen permeability in the industry available today. Although it is most often worn on a Daily Wear (DW) basis, Menicon Z is approved for extended wear up to 7 days and up to 30 days continuous wear. Steve Wagner, President of GP Specialists states, “Menicon Z has a strong reputation in the United States and abroad, we look forward to supporting the independent eye care professional with this quality GP lens material.” GP Specialists currently manufactures a wide range of custom contact lenses including its iSight family of custom soft contact lenses made in the silicone hydrogel material which includes custom torics, custom spheres, custom multifocals (including pediatric center distance multifocals) and the Yamakone Keratoconus soft contact lens. Mark Cosgrove states, ”We also offer the largest line of ortho-k lenses on the market including our Fargo and iSee designs along with the Dr. Arthur Tung’s GOV advanced myopic, hyperopic and presbyopic ortho-k designs, Dr. Eddie Chow’s orthotool design and Paragon CRT. For more information about GP Specialists and their custom contact lenses please visit www.gpspecialists.com. About GP Specialists Inc. GP Specialists has been manufacturing quality and innovative contact lens designs for more than 30 years. With an outstanding portfolio of both GP and soft contact lens designs and materials to help “Reshape the way the World Sees™” GP Specialists has become one of the of industries leading manufacturers of custom contact lens designs such as its iSight custom soft contact lenses, its advanced scleral lens designs, its YamaKone soft contact lenses for keratoconus and its orthokeratology designs- iSee, Fargo, Global OK Vision, orthotool, while also distributing Paragon’s CRT lenses. GP Specialists orthokeratology lenses are prescribed by doctors around the world. ...
A Legacy Tribute:  Kirby Puckett Eye Mobile

A Legacy Tribute: Kirby Puckett Eye Mobile

At the Minneapolis Convention Center on July 11th, Ogi Eyewear witnessed first hand the ribbon cutting ceremony of the Kirby Puckett Eye Mobile. On that day, The Phillips Eye Institute and Major League Baseball and the Minnesota Twins proudly introduced the Kirby Puckett Eye Mobile, the first ever eye clinic on wheels in the Twin Cities region. This will provide follow-up eye care for children referred through the Phillips Eye Institute’s Early Youth Eyecare (E.Y.E.) Program and will also provide free vision screening for children and adults around the state. With two fully equipped exam rooms provided, it truly is like an eye doctor’s office on wheels. This vehicle is operated and staffed by Phillip’s Eye Institute, part of Allina Health. Last year Ogi Eyewear donated over 500 frames to the Phillips Eye Institute’s E.Y.E. program. Children in the Minneapolis Public Schools were screened and many had the opportunity to receive a free pair of prescription eyeglasses through this program. Now, with the introduction of the Kirby Puckett Eye Mobile, Ogi Eyewear will once again donate frames to this new philanthropic effort to provide the local community with eyeglasses. Learn more at kirbypucketteyemobile.org “They always remember my dad and this is one of the great memories they have of him — going around helping people that are in need. People that can get eye screenings, that’s going to be a good thing for the community.” -Kirby Puckett Jr. “All of the good things that he has left for everybody, to be able to take care of kids who need to get their eyes checked. Just the simplest thing is going to help so many people. We are so proud to be here. He would be proud of this. It just feels special and honored to be here.” -Catherine Puckett, Kirby’s daughter. Because of you, our valued customer, Ogi Eyewear is able to support community initiatives like this. Thank you! ...
Filed in: Eyewear, Industry Info
Jeff Foxworthy & The McGee Group Launch Ducks Unlimited Eyewear & Sunwear

Jeff Foxworthy & The McGee Group Launch Ducks Unlimited Eyewear & Sunwear

The McGee Group is proud to announce the launch of Ducks Unlimited Eyewear and Sunwear. New eyewear styles, merchandising and promotions will launch in fall 2014, with sunwear added in January 2015. The McGee Group signed Jeff Foxworthy as the celebrity spokesperson for the eyewear collection. “It’s always been an important part of the McGee Group DNA to give back, which is why the launch of Ducks Unlimited Eyewear is so exciting,” said Wayne McGee, CEO of the McGee Group. “The McGee Group shares Ducks Unlimited’s commitment to conservation, so a portion of the proceeds from the sales of Ducks Unlimited products will benefit conservation and increase awareness.” Ducks Unlimited is the nation’s non-profit leader in wetlands conservation. The McGee Group is proud to partner with Ducks Unlimited by donating a portion of all Ducks Unlimited Eyewear and Sunwear sales to restoring and protecting important wetland habitats in North America. A committed member of Ducks Unlimited, Jeff Foxworthy shares the McGee Group’s passion for conservation. “I am a passionate supporter of conservation, which is why I am so excited to be working alongside Ducks Unlimited and The Mcgee Group. I am able to protect my eyes and wildlife, while wearing my favorite frames.” – Jeff Foxworthy About Ducks Unlimited Ducks Unlimited Inc. is the world’s largest non-profit organization dedicated to conserving North America’s continually disappearing waterfowl habitats. Established in 1937, Ducks Unlimited has conserved more than 13 million acres thanks to contributions from more than a million supporters across the continent. Guided by science and dedicated to program efficiency, DU works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. For more information on our work, visit www.ducks.org. Connect with us on our Facebook page at facebook.com/DucksUnlimited, follow our tweets at twitter.com/DucksUnlimited and watch DU videos at youtube.com/DucksUnlimitedInc. About the McGee Group The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, Orvis Eyewear, XOXO Eyewear and Sunwear, Totally Rimless and Argyleculture Eyewear by Russell Simmons. ...
Filed in: Eyewear
Columbia Eyewear, Casual Styling And Performance For Outdoor Pursuits

Columbia Eyewear, Casual Styling And Performance For Outdoor Pursuits

L’Amy America’s Columbia Eyewear, an industry leader in outdoor ophthalmic design, announces the worldwide launch of 4 new models for the Fall, with design options in combination metal and stainless steel. The new combination models, Jenkins Mountain and Mount Jackson feature stainless steel fronts with H90™ injection-molded temple stems. The “Jenkins” frame is a rounded, sport-oval shape and Mount Jackson is a classic aviator sport shape. “Our legendary H90™ frame material provides featherweight comfort, is flexible and durable, reacting very well to extreme temperatures. Pairing H90™ with stainless fronts together create a frame perfectly suited for outdoor adventure and the urban commute alike,” said Worldwide Business Unit Manager Connie Reiss. Gaston Lake and Walker Lake, feature an entirely stainless steel framework with handmade acetate temple tips. “We’ve combined the ultimate in frame comfort and frame performance with durability. The super thin, flat profile, stainless steel temples provide flexibility to gently bend for better fit, while adding masculine architectural detail,” said Reiss. “These new offerings exemplify Columbia Sportswear’s product philosophy, which is to create products designed to help people ‘try more stuff in the outdoors’ ” –according to Worldwide Business Unit Manager Connie Reiss. “Columbia Sportswear creates products that provide outdoor solutions which encourage folks to get outside and stay out longer, in comfort—from fishing apparel and hiking boots to winter parkas and eyewear” Reiss explained. Available in 3 colors each “Gaston Lake” C03 Navy “Walker Lake” C01 Brown  54-18-140 52-18-140 “Jenkins Mt” in C02,Gunmetal/Blue  55-16-135 “Mt. Jackson” in C01, Gunmetal/Grey   57-12-135 About L’Amy America: L’AMY America is part of Groupe TWC-L’AMY – the largest accessory company in France. Established in 1810, the group develops eyewear for brands such as ANN TAYLOR, BALLY of SWITZERLAND, BALMAIN, CARVEN, CERRUTTI 1881, COLUMBIA SPORTSWEAR, KENZO, NICOLE MILLER, NINA RICCI, ROCHAS, SONIA RYKIEL, SPERRY TOP-SIDER and TED LAPIDUS, as well as its own house brands. Groupe TWC- L’AMY brings together eyewear, watches, handbags and jewelry under one international accessories company. For more information, please visit www.lamyamerica.com. About Columbia: Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. Columbia has become a billion-dollar global brand by channeling the company’s passion for the outdoors, and an innovative spirit of “trying stuff”, into technologies and performance products that keep people warm, dry, cool and protected year-round. To learn more, please visit the company’s website at www.columbia.com. Columbia Eyewear is manufactured under license by L’Amy Group for Columbia Sportswear Company North America Inc. © Columbia Sportswear Company ...
Filed in: Eyewear
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