Miley Cyrus is wearing sunglasses by Safilo – Peggy Guggenheim Collection

Miley Cyrus is wearing sunglasses by Safilo – Peggy Guggenheim Collection

Miley Cyrus wearing Safilo – Peggy Guggenheim Collection sunglasses while out and about in LA on August 25th Style: Safilo – Peggy Guggenheim Collection Credit: Olycom ...
Carrera And Jimmy Choo Launch Capsule Men’s Eyewear Collection

Carrera And Jimmy Choo Launch Capsule Men’s Eyewear Collection

Carrera and Jimmy Choo are pleased to announce the launch of an exclusive capsule collection of Carrera by Jimmy Choo sunglasses for Men, following the success of the Carrera by Jimmy Choo Women’s capsule collection of sunglasses launched last year. This marks Jimmy Choo’s first foray into the Men’s eyewear category expanding their existing offering of Men’s shoes, bags and small leather goods. The collection will blend the eyewear expertise and passionate attitude of Carrera with the innate confidence, effortless attitude and overtly masculine style expressed by the Jimmy Choo man in a range of unique and eye catching styles featuring signatures of the Jimmy Choo Men’s collection. Carrera’s latest best-seller, the Carrera 6000, with its distinctive shaped temples, will be presented in three finishes, combining high performance in a fashion forward aesthetic. The extraordinary work in Optyl material allows the use of silks which are injected into the sunglasses, featuring contrasting colors, camouflage prints with hidden burlesque silhouettes, sophisticated details and a rebellious sense of humor. The Carrera by Jimmy Choo sunglasses capsule collection will also be featured in the new Jimmy Choo Autumn Winter 2014 Men’s Campaign starring British Actor Kit Harington. CARRERA 6000/JCM BLACK CROC – GREEN CAMOUFLAGE & LUXURIOUS MIRROR GLASS LENSES This model combines a shiny croc pattern on a black mat front and temples. The inside of the temples feature the signature Jimmy Choo camouflage print with hidden burlesque silhouettes. The luxurious mirrored lenses feature an unexpected ghost effect on the right lens, visible only when misted up highlighting a hidden burlesque silhouette. A silver logo on the outer temple completes look. CARRERA 6000/JCM MAT BLACK – GREEN CAMOUFLAGE This model features a contrasting mat black front with the signature Jimmy Choo camouflage printed silk with hidden burlesque silhouettes on the temples. A silver logo and brown lenses complete the style. CARRERA 6000/JCM SAND CAMOUFLAGE – BROWN MAT This model features the signature Jimmy Choo camouflage print with hidden burlesque silhouettes in sand print silk on the front and the internal temples contrasted with brown mat external temples. A golden logo and grey lenses complete the style. The Carrera by Jimmy Choo men’s collection will be available from September 1st at Jimmy Choo boutiques worldwide and exclusively online at MrPorter.com. From October the collection will be available at selected retail outlets worldwide. For more information visit www.safilo.com ...
Filed in: Eyewear
Discover 4 ways to improve your Practice site by analyzing your Average Pages Per Visit

Discover 4 ways to improve your Practice site by analyzing your Average Pages Per Visit

Google Analytics gives you lots of data about your website traffic, but very little useful information. One important data point it does provide is “Average Pages Per Visit”, which is an indicator of how engaging your website is. Now, let’s provide some information about that number. Without question, if that number is too low… below two pages per visit, the chances are that something is wrong with the content of your website or your web traffic may not be attracting its target audience. Our analysis of over 1000 optometric websites found that Practices with less than 2 pages per visit often had other negative traffic factors such a low time on site or a very high bounce rate. In short, visitors just aren’t finding what they’re looking for on your site, so they leave. To fix the problem, consider these four factors: 1) Take an objective look at your website, or, better yet, contact your website support and ask for their ideas on how to make your website more appealing and easy to read. 2) The top information that visitors look for on a website is: doctor info, location/directions, hours, and insurance information. Make sure those items can be easily located on the home page and in your toolbar navigation. Name them well, and position them first! 3) Is your home page a disorganized and out-of-date? You might have an attractive design, but over time, even a nice house gets messy and cluttered. Again, ask Support for help and clean up your home page in order to focus on what’s important to your potential patients. When it comes to homepages, often less is more. 4) Engage your visitor! Send existing visitors to your website to fill in online paperwork. Point them to the site for more information about a particular condition they might have. Engage potential patients with insights about common eye problems and how the practice can help. Don’t forget products – everyone’s always looking for a nice set of frames and sunglasses; promote your products on your website. Engage visitors and draw them into your site. The higher your “Average Pages Per Visit” is, the more engaged are your website visitors. You might think that this is true up to a point, and at a certain point, visitors spend just too much time looking for the content they want, and have to click on too many web pages on. In truth, however, visitors just don’t have the patience to go browsing through your website to find what they want. If they’re potential patients, they’ll sooner leave your site than keep looking. If they’re existing patients, expect the phone to ring instead of people using your website as the self-serve vehicle that it should be. Practices with under 2 pages per visit average 4 new patients a month from their website, while Practices with more than 2 pages per visit average 6 new patients. That’s 50% more new patients which equates to $7200 per year in new patients! Certainly a problem worth fixing! Not sure what your average pages per visit is on your website? If you’re an EyeCarePro customer, look for your Practice’s monthly PowerData email from EyeCarePro and know your score! See an example of PowerData here. Got questions about your website analytics or looking to make improvements on your site? Visit EyeCarePro at www.eyecarepro.net ...
Filed in: Marketing, Technology
Wiley X®-Sponsored Joey Logano Drives #22 Team Penske Ford To Nascar Sprint Cup Victory At Bristol Motor Speedway

Wiley X®-Sponsored Joey Logano Drives #22 Team Penske Ford To Nascar Sprint Cup Victory At Bristol Motor Speedway

Wiley X® sponsored racer Joey Logano put another notch on what has been undoubtedly his strongest NASCAR season, driving his #22 Team Penske Ford to the checkered flag at Saturday night’s race at Bristol Motor Speedway, a challenging track that bills itself as the “world’s fastest half-mile.” Logano surged past Matt Kenseth (also a Team Wiley X driver) with 44 laps to go and held off challenges from second-place finisher (and Penske teammate) Brad Keselowski and Kenseth, who eventually finished third. The 24-year-old budding superstar earned a slew of significant milestones on this night. The win marked Logano’s first victory at Bristol Motor Speedway, his third victory of the 2014 season, and the first time he has won more than one race in a season. The 2014 campaign has been so successful for Logano; he has already doubled his career victory total this year. Here’s another impressive statistic for the youngster’s meteoric rise — he is currently tied for the season lead in wins and has as many victories in 24 races as he had in 183 prior races entering 2014. Perhaps even more importantly, Logano has served notice to competitors and racing fans worldwide that he will be a serious force to contend with as the Sprint Cup Chase for the Championship begins in two weeks. “It’s been a thrill for us to watch Joey’s great season so far and experience his well earned rise to the top of the NASCAR rankings,” said Wiley X Co-Founder Myles Freeman, Jr. “He’s truly a rising star, both on the track and off. We’re honored to be supporting his racing efforts and proud to play some small role in his amazing run,” added Freeman. Logano and other members of Wiley X’s leading team of NASCAR racers depend on Wiley X’s Absolute Premium Protection and crystal clear vision on the track and in their everyday lives. Wiley X sunglasses meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, as well as EN.166 Standards, providing OSHA-grade protection for all active wearers and every kind of activity. Wiley X is the only premium sunglass brand with this level of vision protection in every pair of glasses it makes — a big reason why the company is a leading provider of protective eyewear systems to U.S. military, law enforcement and other tactical wearers worldwide. In addition, almost every Wiley X model is Rx-ready, making Wiley X eyewear the perfect, no-compromise solution for people who want the style and protection benefits of Wiley X with prescription vision. Wiley X DIGIFORCE™ digital Rx lens technology provides wearers with superior prescription accuracy and clarity, along with the widest possible field of vision. NASCAR fans can follow the success of Logano and other Team Wiley X drivers by visiting www.wileyx.com. To learn more about Wiley X’s full line of performance protective eyewear for racing fans and all Americans — visit the website, or contact Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 ...
Filed in: Eyewear, Industry Info
C&E Vision to Hold Members Only Brunch at Vision Expo West 2014 in Las Vegas

C&E Vision to Hold Members Only Brunch at Vision Expo West 2014 in Las Vegas

C&E Vision Buying Group is holding its first “Members Only Brunch” at the Sands Expo Center, Las Vegas Nevada during International Vision Expo West 2014. The Members Only brunch will be held on Thursday, September 18, 2014 from 9am to 11am PST at the Club Vision lounge provided by the International Vision Expo Team. Members of C&E Vision, Arizona Optometric Association, Maryland Optometric Association, New Jersey Society of Optometric Physicians and Pennsylvania Optometric Association will enjoy a variety of complimentary food and beverages to help start their day while learning about the exciting Show Specials offered by C&E Vision during the show. David Carneal, Director of Buying Group Relations for C&E Vision stated “For years we have been attending the International Vision Expo events as an exhibitor but in recent years we have wanted to do more for our membership base. We want to show our members our appreciation for their years of loyalty and business by giving them a bit more while at the show.” C&E Vision also provides its members free exhibit hall passes, discounts on continuing education courses, and access to Club Vision during show hours in addition to offering its exclusive Show Specials for orders placed at the event. Diane Tiberio, Conference & Marketing Director for International Vision Expo & Conference, stated “C&E Vision Buying Group has been a long honored partner for the International Vision Expo, playing an important role in marketing the event and assisting in growing the number of orders at the show. We are happy to support C&E Vision in providing this important event to their membership.” C&E Vision has been a partner of the events both in Las Vegas and New York for nearly a decade. Steve Wagner, Principal of C&E Vision, stated “The International Vision Expo shows play an important role in industry and we thank them for their years of partnership.” Learn more about the Members Only Brunch at www.cebg.co/vew or contact the Member Services Department at (800) 346-2626. About C&E Vision C & E Vision located in San Clemente California, is one of the industry’s largest optical buying groups providing more than $7 million dollars in annual savings to its more than 4,000 members across the nation. C&E exclusively provides its members with time and money saving programs, web based services, important practice management information and learning opportunities that differ from the offerings of other groups. C&E Vision is known for providing customized memberships that meet the individual needs of each and every member by focusing on what is important to each eyecare professional. C&E is committed to providing a host of innovative services that can serve as the basis for the success of the Independent Eyecare Professional (IEP). C&E’s members’ internet section provides the most advanced web services available from any optical buying group. C&E is the only optical buying group that offers vendor on-line invoices to assist professionals in their research and record keeping, check their current balance, open deferred vendor billings or to make a payment. Additionally, C&E’s web account management is simplified by allowing the viewing of historical statements and payments. C&E’s provides eyecare industry societies and associations with affinity programs to financially support both the organization and their member’s annual dues. C&E is dedicated to the advancement of knowledge and education through its continuing education programs and sponsorships. ...
Boss Eyewear Fall/Winter 2014/2015 Collection

Boss Eyewear Fall/Winter 2014/2015 Collection

BOSS Fall/Winter 2014/2015 eyewear collection presents an innovative combination of materials, underlining the sophisticated and contemporary personality of the collection. The men’s collection smartly combines functionality with esthetics. The sunglasses and optical frames are a blend of cutting-edge technologies with fashion-forward design inspirations. A micro-steel insert at the end of the temple tips is the new detail of the collection. THE LASER WOOD EFFECT Styles: BOSS 0635/S, BOSS 0641, BOSS 0636/S and BOSS 0642 These acetate, square-shaped sunglasses and optical frames are embellished by a laser wood effect on the external part of the temples, enhancing the natural hues of spotted havana, green, black and blue. SPORTY & ELEGANT Styles: BOSS 0637/S and BOSS 0643 A new structure mixing carbon fiber, steel and rubber is the key to the extreme lightness and flexibility of these sunglasses and optical frame. The understated tones of black, gray, havana and blue are paired by full color or flash mirror lenses which add a contemporary note to these models. THE LIGHTNESS EXPERIENCE Style: BOSS 0633/S Lightness and the focus on essentiality are conveyed by the acetate sunglasses with rimless spectacles on the lower part of the front. Natural hues of havana, green, brown and horn are completed by gray or brown lenses, emphasizing the subtle design. For more information www.safilo.com ...
Filed in: Eyewear
Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

In the optical industry ECPs typically order their patients frames from one vendor and then have a second vendor cut the lenses and insert them into the frames. Marchon and VSPOne Optics equated the current system to having to go to one place for a burger and another for the bun. The concept of being able to order a frame with lenses from one vendor becomes realty with the launch of Marchon Direct. Marchon Direct saves staff time. Most optical staff are still making two or three phone calls to the frame vendor, the lab and then following up with more phone calls, for each and every patient. Marchon Direct frees up staff to manage the ECP’s business, instead of vendors. Marchon Direct offer optical owners savings in three ways: 30% off Unity lenses, free shipping and ECP’s keep their best- sellers displayed. When best-selling frames have been removed and sent to a lab, ECP’s run the risk of the next patient finding the frame selection weak and walking out to purchase their eyewear elsewhere. Marchon Direct represents all four VSP Global lines of business leveraging their individual offerings to benefit the optical industry. VSPOne Optics built a lab in the Marchon distribution center in Melville, New York. Eyefinity added the functionality to allow accounts to place Marchon Direct orders for private pay and VSP Claim patients. The ordering process for Marchon Direct will be familiar to all ECPs that currently order frames from Marchon. The company says accounts typically place their RX orders for Marchon collections in one of three ways: the Marchon MVP web site, the eyefinity.com web site or on the phone. Marchon Direct is available via all three. Marchon Direct private pay orders for frames with lenses are accepted on both Marchon’s MVP web site and eyefinity.com. Marchon Direct VSP patient claim orders are accepted only on eyefinity.com. Marchon Direct is filling most Marchon collection frame with Unity lens orders in five business days or less. VSPOne Optics as well as Marchon field representatives can assist ECPs to get started placing Marchon Direct orders or call 1-800-645-1300. Marchon Direct is a division of Marchon Eyewear, Inc. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Dragon Alliance, Emilio Pucci, Fendi, Flexon®, G-Star Raw, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries. ...
Filed in: Eyewear
Spy Hooks Professional Fisherman And Outdoor Ambassador Conway Bowman

Spy Hooks Professional Fisherman And Outdoor Ambassador Conway Bowman

SPY® is Happy to announce professional fisherman Conway Bowman has joined the team and will now wear the innovative Happy Lens™ technology with Trident™ polarization—the ultimate lens for the outdoors—while sight casting for the world’s most sought after fish. A San Diego native and all around waterman, Bowman is an expert in all fishing disciplines, but his name has become synonymous with “extreme” fly-fishing and is known for his pursuit of Mako sharks on the fly. An avid advocate for shark conservation, Bowman helps to raise funds for research and tagging shortfin Mako sharks through his annual Flying Mako Charity Tournament, in addition to educating anglers on his signature catch and release technique. “We are happy to have one of today’s best all-around fishermen as part of our SPY family,” says Devon Howard, SPY marketing director. “Conway is well-known for his bold fly fishing approach on salt water, but is truly a renaissance man on the ocean, splitting his time between surfing and fishing year-round from either a stand-up paddleboard or small craft platform. He understands the demands of each fishing discipline, and has already validated our Happy Lens as the best lens technology for fishing on the market. We’re happy to heed his input when it comes to shaping our upcoming outdoor and fishing offerings, and are excited for our future in that space.” Having traveled the world in search of Atlantic salmon, steelhead, wild trout, redfish, bonefish and tarpon, Bowman’s exploits have been chronicled in many books and magazines including The Flyfish Journal, Fly Fisherman, The Drake, Field & Stream, Men’s Journal and more. Currently the host of two TV series—“Fly Fishing the World” and “The Outfitters”—on the Sportsman Channel, Bowman is no stranger to television with past hosting gigs on ESPN’s “In Search of Fly Water,” “Primal Predator,” and Versus Network’s “Dollar Wise Fly.” With several events on his schedule for the rest of 2014, Bowman will be hitting the water with SPY’s blue Spectra™ version of the Happy Lens technology—a color and contrast enhancing lens that lets in the sun’s “good” rays that studies suggest create and uplift in mood and alertness, while still blocking the “bad” rays. Additionally, the Happy Lens features anti-scratch, oleophobic and hydrophobic coatings. Specifically designed for watersports and open ocean fishing, the Happy Lens with blue Spectra mirror offers superior contrast and color in full sun and is ideal for fishermen. “The Happy lens is the best lens I’ve ever worn for spotting fish in open water,” says Conway Bowman. “SPY combines the best in lifestyle and function for me, making our partnership a perfect fit. I’m stoked to be a part of the SPY family.” For more information about Conway Bowman, go to www.conwaybowman.com/ and @conwaybowman on Instagram. To see Bowman in action, go to https://www.youtube.com/watch?v=itBluqJlBbs/. To learn more about the SPY Happy Lens, go to www.spyoptic.com/happy. For more information about SPY, log-on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram. ...
Filed in: Eyewear
The Gucci Diamantissima Eyewear Capsule Collection

The Gucci Diamantissima Eyewear Capsule Collection

Gucci is pleased to present new sunglasses and optical frames for Fall Winter 2014/2015: a sophisticated capsule collection embellished with the precious Diamantissima pattern from the heart of Gucci’s heritage. Designed for the contemporary and elegant woman, these new eyewear models feature temples with the Diamantissima crisscross motif in a gold plated tridimensional version, the perfect expression of Gucci’s finest craftsmanship and impeccable quality. Inspired by the Diamante Canvas, an exclusive fabric design tied to Gucci’s storied legacy and created in the mid-1930s, the diamond pattern was first used on luggage. The distinctive crisscross design, which features small interconnected diamonds in dark brown on a tan background, became the Florentine House’s first signature print. This graphic detail, with its elegant and subtle composition, has made its way into a refined collection of jewelry and now onto acetate sunglasses and optical eyewear frames. This exclusive detail stands out on the classic hues of the frames: black with shaded brown lenses, red with shaded grey lenses, Havana with shaded brown lenses and beige with shaded brown lenses. All models are enriched with a metal interlocking GG logo on the insides of the end tips and a metal plaque carrying the ‘gold plated’ signature on the inside of all right temples. The Diamantissima collection includes two sunglasses and two optical frames, as well as three Asian Fit models. The Diamantissima sunglasses and optical frames will be available at Gucci boutiques and select high-end opticians worldwide from October 2014. For more information visit www.safilo.com As part of a worldwide eco-friendly program designed to progressively reduce the company’s impact on the environment, Gucci sunglasses feature 100% recyclable packaging with FSC (Forest Stewardship Council) Certified paper, while the unique foldable cases minimize stock space, limiting both the weight and amount of shipments and in turn helping to reduce 60% of CO2 emissions. Following the House’s environmental commitment, Gucci eyewear collections include sunglasses and optical frames in bio-based acetate, a special material that contains a higher than usual proportion of natural components, as well as sunglasses made in Liquid Wood, a bio-based and eco-friendly material that represents an alternative to the plastic generally used in the production of eyewear. Liquid Wood is made from biobased materials: wood fibre from sustainably managed forests, lignin from paper manufacturing processes and natural wax.   ...
Filed in: Eyewear
ClearVision Optical Offers Education for Success in the Kids Business

ClearVision Optical Offers Education for Success in the Kids Business

ClearVision Optical recently introduced two formats to provide education for success in the kids business. Its exclusive training video series, Success in the Kids Business, and Beyond the Brand, a short magazine designed to provide thought provoking information, insight and education, are now available at cvoptical.com/kidsbiz. Beginning with an introduction to its 2014 Kids Collection, the Success in the Kids Business video series includes three additional, educational video shorts, including:  Kids Eyewear: How Can Eyecare Professionals Succeed in the Kids Business? This short video focuses on selling strategies including how to best reach the kids’ demographic in your area; determining balanced price points for all of your customers, including managed care; and reaching “critical mass.”  Kids Eyewear: Merchandising and Selling in the Dispensary Merchandising has been proven to boost frame sales, especially in the kids eyewear business. Implementing a variety of tried and true merchandising strategies can help eyecare professionals meet sales goals, even in the most challenging economic times. Kids Eyewear: How to Create a Great Kids Frame Board Topics such as choosing frame materials, styles and colors to maximize your selection, as well as tips for refreshing inventory and choosing vendors, are discussed in this short video. ClearVision’s latest issue of Beyond the Brand focuses on the kids business, including: An informational article on the Affordable Care Act (ACA) Pediatric Essential Health Benefit Tips for building a kids business ClearVision’s exclusive Success in the Kids Business videos and Beyond the Brand magazine are available at cvoptical.com/kidsbiz and on YouTube at youtube.com/ClearVisionOptical. Complimentary white papers corresponding to each of the three informational videos are available for download at cvoptical.com/kidsbiz. To learn more about the 2014 Kids Collection, make an appointment to speak to a ClearVision Sales Consultant, or call 1.800.645.3733. Follow, Like, or Visit ClearVision Optical on Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Instagram. About ClearVision Optical Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan,Ellen Tracy,IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include PuriTi, ClearVision Collection, Junction City, DuraHinge, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. ...
Filed in: Eyewear, Marketing
C&E Vision Releases myCloud – Web Based Transaction Archive

C&E Vision Releases myCloud – Web Based Transaction Archive

C&E Vision, one of the industry’s largest optical buying groups, has just released a new service called myCloud™ to its members. myCloud is a cloud based transaction archive that holds 6 years of member monthly statements, vendor invoices and product purchasing reports. Although C&E Vision has been providing monthly statements and vendor invoices online for some time, this new service allows members the ability to gain access to 6 years’ worth of data as well as analyze purchase data by vendor sku with a breakdown that shows tax, freight and number of products ordered over an extended period of time. “We all know how important statement and invoice data is for record keeping but sometimes life gets in the way.” says Steve Wagner, Principal of C&E Vision. He continues with “With unforeseen issues such as fires, floods, or simply misfiling our members need access to their information within minutes when researching is necessary.” In today’s age it is crucial to have needed information at your fingertips and C&E Vision is there to help. With over 6 million invoices and 300 thousand statements members will be able to access what they need when they need it. David Carneal, Director of Buying Group Relations at C&E Vision stated “With our members trying to run their businesses and keep up with an ever changing marketplace we at C&E Vision do not want them to worry about missing paperwork when need arises. C&E Vision went paperless years ago to lower the cost of everyday supplies and increase office efficiency, why should our members not have the same luxury.” This is just one of the many exclusive services that C&E Vision Buying Group currently offers to its members in its continuing effort to save the Eye Care Professional (ECP) more time and money. For more information about this service visit www.cevision.com or contact the Member Services Department at (800) 346-2626. About C&E Vision C & E Vision located in San Clemente California, is one of the industry’s largest optical buying groups providing more than $7 million dollars in annual savings to its more than 4,000 members across the nation. C&E exclusively provides its members with time and money saving programs, web based services, important practice management information and learning opportunities that differ from the offerings of other groups. C&E Vision is known for providing customized memberships that meet the individual needs of each and every member by focusing on what is important to each eyecare professional. C&E is committed to providing a host of innovative services that can serve as the basis for the success of the Independent Eyecare Professional (IEP). C&E’s members’ internet section provides the most advanced web services available from any optical buying group. C&E is the only optical buying group that offers vendor on-line invoices to assist professionals in their research and record keeping, check their current balance, open deferred vendor billings or to make a payment. Additionally, C&E’s web account management is simplified by allowing the viewing of historical statements and payments. C&E’s provides eyecare industry societies and associations with affinity programs to financially support both the organization and their member’s annual dues. C&E is dedicated to the advancement of knowledge and education through its continuing education programs and sponsorships. ...
TRAD: Limited Edition Vision Expo West Release

TRAD: Limited Edition Vision Expo West Release

Combining design with function is the philosophy of the ÖGA brand. ÖGA’s Limited Edition Trad concept is an acetate frame equipped with a patented flex system which is both bold and visually simplistic. Trad’s outstanding design combines aesthetic appeal with mechanical function. The flex-hinge is made of a 1.4mm stainless steel wire folded into a clip which connects the front with the temple. The hinge fulfills an integral part of the frame’s appeal, giving it an intriguing personality. Fronts are available in either a matte or gloss finish and it is milled to house the wire held onto the endpiece with a visible dowel pin creating a cross-stitch graphic effect. These two limited edition models are available in four colors each ranging from black to crystal and include a superb red version! The Trad concept has a pure creative feel, with only the little clip adding a splash of color on the hinge bringing out the very best qualities of the frame. Look forward to a follow-up release in January 2015. ÖGA is a brand for confident men looking for frames with a creative difference. For more information visit www.morel-france.com ...
Filed in: Eyewear
Carrera Fall/Winter 2014/2015 Eyewear Collection

Carrera Fall/Winter 2014/2015 Eyewear Collection

For Fall/Winter 2014/2015, Carrera plays with ultra-slim profiles and stunning color-blocking effects, giving life to new sunglasses and optical frames that assert an urban, contemporary personality. The new eyewear collection reveals an authentic spirit and a fresh, lively look, highlighted by the use of premium materials and reflecting the brand’s great passion for design and attention to detail. Last but not least, Carrera shakes up the world of fashion with its latest “Made in Italy” adventure: a revolutionary bitoric wraparound nylon/metal model. SUNGLASSES COLLECTION CARRERA 5019/S A contemporary design and fine detailing: with their softly rounded silhouette, these sunglasses in Optyl – a Safilo registered trademark for an ultra-lightweight high-tech material – reflect the season’s hottest trends and win every woman’s heart. The new model is adorned with the brand’s iconic trapezoid-shaped Victory C logo on the inside of the geometric temples and features rubber temple tips, delivering maximum comfort without sacrificing style. Multi-layer polycarbonate mirrored lenses are perfectly matched with fresh, feminine color combos: white/lilac with red lenses, black-lime with gray lenses, Havana-gold with gray-ivory lenses, brown-aqua green with brown lenses, burgundy-ivory with multicolored lenses and purple-orange with khaki mirrored lenses. CARRERA 5020/S Flat profiles and a minimalist design: these steel sheet metal sunglasses ensure utmost comfort and a lightweight feel, reinterpreted with an urban, contemporary twist. The large, rectangular front recalls the all-time bestseller Carrera 5003, while the temple tips are perfectly color-matched with the mirrored lenses, adding a touch of irreverence to the model. A bright, definite color palette: black with copper lenses, petrol blue with yellow lenses, blue with red lenses, burgundy with multicolored blue lenses, brown with gray lenses, ruthenium with multicolored lenses. CARRERA 92/S A modern appeal, an authentic attitude, and a high-tech, urban spirit for the new Carrera 92/S. These bitoric wraparound sunglasses have an innovative lens structure: two toric nylon lenses seamlessly blend together in the center. Thanks to its softly rounded, double curved front, this model – engineered and developed by Safilo – suits any face shape and ensures a snug, perfect fit. The new glasses offer an extremely wide field of view, including maximized peripheral fields, and provide crisper vision and higher protection from UV rays than regular wraparound models. The nylon lens, the semi-rimless frame and metal temples lend a lightweight feel to the model, making it comfortable, easy-to-wear and stylish, a perfect combination of design and quality. This model comes in total black, as well as in hues of ruthenium-brown, black-bronze and black-blue. A square-shaped version – Carrera 93/S – is also available. OPTICAL FRAMES COLLECTION CA5526 Minimalism and comfort are the watchwords for this unisex optical frame: the new model blends style with design and features the brand’s signature details, staying true to Carrera’s authentic spirit. The ultra-slim steel rectangular front is perfectly combined with flat temples bearing the brand’s printed logo and featuring colorful plastic tips, which lend a modern, original flair to the frame, available in matte tones of ruthenium, blue, brown and black.   The CARRERA collection of sunglasses and optical frames is produced and distributed by the Safilo Group. ...
Filed in: Eyewear
Web Marketing is Now Essential to Sustain a Healthy Patient Flow

Web Marketing is Now Essential to Sustain a Healthy Patient Flow

While optional in the past, increased competition and the number of users finding doctor information on the web has changed the game to mandatory. Today’s healthcare and insurance systems have fostered an environment for the healthcare consumer to take control of how and where they spend their healthcare dollars. More and more of these dollars are coming out of the consumer’s pocket and that gives them more decision-making power. Healthcare decisions look more and more like retail decisions as patients search for information on quality, cost, availability and product proximity. Optometrists must be prepared to translate the experience they provide – your brand story – into readily accessible information that addresses the healthcare consumer’s search needs. Here are 6 areas to consider when marketing to this information seeking healthcare consumer: If you only had three words, which ones describe your Practice. You’ve just made the first step in communicating your unique optometric brand. Once you’ve settled on your three words, check that all of your marketing conveys these ideals. Make sure your site is mobile responsive. According to a recent Pew study, 52% of consumers are now searching for health-related information through a mobile device. Make sure your Practice website is formatted so that consumers can quickly and easily get information they need. Go comprehensive. Web marketing is important but it should work hand in hand with an offline marketing effort – community outreach, press releases, newspaper ads, business-to-business partnerships. The majority of patients (84%) conduct research both online and offline. How patients search for healthcare information should be considered when planning out your marketing messages. Conduct traditional SEO (search engine optimization). Imagine millions of points of data and information at your fingertips. That’s the web and that’s why consumers love it so much. Make sure your website knows how to be best friends with all of the top search engines. Most consumers, 77%, are finding the information they need through the search engines like Google, Bing and Yahoo. Take a look at our recent article on tracking your traffic from Google. Know your audiences. The emphasis is on the “s”. Most optometrists see their market as a singular entity, “my community”. In fact, it is made up of specific smaller audiences and each want to know that you are speaking to them – pediatrics, seniors, busy professionals. Make sure your brand story reaches these audiences and that it is recognizable. Measure and evaluate. At least twice each year, stop and evaluate the marketing activities you are conducting. How many new patients have you seen in the past few months? Have you seen sales growth for a product or service you are marketing? Are they giving you real results (i.e. revenue well above what you spent on the marketing activity itself)? If so, do more of that activity. If not, cut it out of your marketing plan. Marketing can seem complicated and there is always more to do than can actually be accomplished. Following a few guidelines can make the marketing you do more effective by connecting prospective customers with your Practice. We’re here to help. If you’ve got questions visit EyeCarePro at www.eyecarepro.net. ...
A Silk Masterpiece: Ogi Eyewear’s 4306

A Silk Masterpiece: Ogi Eyewear’s 4306

Elegant stainless steel and silk colored panels unite in the 4306 from Ogi Eyewear. Embodying a sense of pure elegance through its swooping brow and delicate details, this frame is sure to embrace a chic appearance. Unique color combinations such as white silk and gold bring a surprising yet refreshing look to an already noteworthy style. The 4306 demands attention with its complex woven silks in four vibrant patterns of purple silk/dark brown, red silk/black, white silk/gold, and blue silk/sliver. Specifics: Stainless steel Woven silk detail Bold color combinations Adjustable nose pads Adjustable temple tips Marketing: Ogi Eyewear counter cards, logo blocks, and large window banners are available upon request. Contact Info: For additional information contact Ogi Eyewear. 888.560.1060; www.ogieyewear.com ...
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