New Glacée Models from Plan “B” Eyewear

New Glacée Models from Plan “B” Eyewear

Go for bold, sophisticated style with the newest release from glacée. These three new, semi-rimless frames are designed to make a statement and inspire, with their bold punches of colour and exquisite design. Beautiful, high-quality epoxies on the 6709 and 6710 create deep, multi-faceted colour. Gold and silver catch and reflect light, drawing the eye. Each of the new models incorporate interesting geometric patterns and designs. The 6716 uses checkerboard on the temples and front, while the 6710 have a shimmery, Aztec feel. Strong shapes, including a cat eye in the 6709, are combined with beautiful colours, like light lavender and matte teal, creating a sophisticated and feminine feel. To see more glacée, visit us at booth #23031 during Vision Expo West. Three metal models featuring a mix of luscious colour, eye-catching epoxies and geometric patterns. For more information visit www.planbeyewear.com   ...
Filed in: Eyewear
Gucci Women’s Fall/Winter 2014- 2015 Fashion Show Sunglasses

Gucci Women’s Fall/Winter 2014- 2015 Fashion Show Sunglasses

For Fall/Winter 2014-2015, Gucci eyewear celebrates rigorous codes of luxury with a new sunglasses defined by precise, pure lines, designed for a sophisticated woman, with a romantic and contemporary femininity. The linear and essential drop-shaped silhouette is inspired by a Sixties sensual style, enhanced by unique metal side inserts, with a magnetic mirror-effect for a wraparound feeling. An audacious interplay between metal and Optyl, a registered trademark for the ultra-lightweight plastic material allowing for unparalleled chromatic effects, brings movement to the frame, while the ultra-slim metal temples are enhanced by original plastic oval-shaped end-tips with the GG logo visible inside for a subtle distinctive touch and a comfortable feeling. To reflect the key fashion show colors, these sunglasses are available in candy colors, such as nugget with green/brown lenses, pink with light rose lenses, eucalyptus with light green lenses, aquamarine with blue lenses, together with the classic black with grey lenses. These sunglasses will be available at Gucci boutiques and selected high-end opticians worldwide beginning Fall 2014 (style GG 3737/S). For more information visit www.safilo.com ...
Filed in: Eyewear
Ogi Eyewear’s 4303 Is The The Luminary in Modern Innovation

Ogi Eyewear’s 4303 Is The The Luminary in Modern Innovation

Entering the market as a leader in modern style, the 4303 embodies pure delicacy through its luminescent presence. With rich designer details, such as a noteworthy vellum inlay, and an intricate designed bridge, the 4303 is truly divine. This desirable metal is available in four designer color schemes of abalone pearl/sea green, golden walnut/peru, stardust ribbon/purple and twilight streamer/burgundy. 4303: Classic almond-shaped cat eye meets luxurious modern innovation with the 4303. Ogi Eyewear applies its signature channel setting technique, with inlaid textured panels of luminous shell-like, wooden, and striped patterns. Featuring unexpected details including color coordinated rivets and a particularly unique bridge, the 4303 is truly individual. Specifics: Metal Vellum inlay in shell-like, wooden, and striped patterns Color coordinated rivets Intricately designed bridge Marketing: Ogi Eyewear counter cards, logo blocks, and large window banners are available upon request. Contact Info: For additional information contact Ogi Eyewear. 888.560.1060; www.ogieyewear.com ...
Filed in: Eyewear
Gucci Fall/Winter 2014-2015 Eyewear Collection For Men & Women

Gucci Fall/Winter 2014-2015 Eyewear Collection For Men & Women

GUCCI FALL/WINTER 2014-2015 EYEWEAR COLLECTION – WOMEN Gucci presents its Fall/Winter 2014-2015 eyewear collection, introducing new sunglasses and optical frames dedicated to a contemporary and sensual woman. The styles are embellished with new versions of the brand’s distinctive signature motifs, interpreted with innovative finishes that reflect the tradition of excellence and the flawless savoir-faire of Gucci. Mod. GG4263/S and GG3717 These geometric butterfly-shaped sunglasses and optical frames feature an innovative combination of materials on the temples, externally covered in a diamond pattern fabric, a signature texture from the heart of Gucci’s archive. The inside of the temples presents a comfortable soft-to-the-touch rubber material, for a pleasant feeling, embellished by the GG interlocking metal logo. The metal front of the sunglasses is enhanced by a refined interplay of tone-ontone colors, such as dark ruthenium/black, gold/black, light gold/chocolate, red gold/ivory, while the optical Optyl frames comes in the elegant tones of transparent violet, opal grey, black and Havana. Mod. GG3710/S Designed with a blend of geometric lines, these women’s sunglass styles echoes Gucci’s elegance and exquisite details, for a strong yet feminine statement. The frame is in Optyl, a registered trademark for an ultra-lightweight plastic material allowing for dramatic contrasts between the black front and the lenses in grey, gold mirror, blue and red flash. New transparent temples, with shaded metal cores, complete these strong yet feminine sunglasses. Mod. GG3719 The sophisticated cat-eye frame of this optical frames conveys a refined allure, defined by the interplay of metal and acetate on the sides, as a new interpretation of the classic Gucci web motif. The color palette includes black/gold, Havana/brown, mauve/gold, ivory/beige, blue/matt blue, semi matte black. GUCCI FALL/WINTER 2014-2015 EYEWEAR COLLECTION – MEN For Fall/Winter 2014-2015 the Gucci eyewear collection for men features a classic yet modern look: the new sunglasses are inspired by a combination of retro feeling and impeccable craftsmanship, subtly interpreted with an elegant spirit. Mod. GG1082/S These sunglasses frames – in acetate and metal – feature linear shapes defining the silhouette with sharp precision and new proportions in the Men eyewear segment. The round shape draw inspiration from the sensual retro feeling of the Fall/Winter Fashion Show, enhanced by the flat design and the ultra-slim the metal temples, enhanced by original plastic oval-shaped end-tips, with the GG logo visible inside, for a distinctive touch and a comfortable feeling. The flawless quality of the sunglasses is completed by adjustable nose-pads, allowing a perfect fitting, and mineral glass lenses, ensuring the highest quality of vision. The palette includes ruthenium and gold, black and Havana, as well as the sophisticated nuances of spotted Havana in yellow, green and burgundy. For more information visit www.safilo.com As part of a worldwide eco-friendly program designed to progressively reduce the company’s impact on the environment, Gucci sunglasses feature 100% recyclable packaging with FSC (Forest Stewardship Council) Certified paper, while the unique foldable cases minimize stock space, limiting both the weight and amount of shipments and in turn helping to reduce 60% of CO2 emissions. Following the House’s environmental commitment, Gucci eyewear collections include sunglasses and optical frames in bio-based acetate, a special material that contains a higher than usual proportion of natural components, as well as sunglasses made in Liquid Wood, a bio-based and eco-friendly material that represents an alternative to the plastic generally used in the production of eyewear. Liquid Wood is made from bio-based materials: wood fibre from sustainably managed forests, lignin from paper manufacturing processes and natural wax. ...
Filed in: Eyewear
Jenny Lynn, Eliza, Maxine, Tatum & Delaney, The Latest in Vera Bradley Sun

Jenny Lynn, Eliza, Maxine, Tatum & Delaney, The Latest in Vera Bradley Sun

Modern meets vintage with the latest Vera Bradley Eyewear collection, combining classic styles with signature Vera Bradley prints. Jenny Lynn, Eliza, Maxine, Tatum and Delaney feature classic eyeshapes and acetates combined with the latest Vera Bradley colors for the perfect look. A Vera Bradley favorite returns in a new color! Jenny Lynn offers an uplifting square eyeshape with a unique purple chip frame front and African Violet temples. It is also available in a solid black acetate complimented with bright Ziggy Zinnia on the exterior, and coral on the interior temple. Eliza features our bestselling rectangle frame shape with polarized lenses. Double laminated tortoise shell and blue frame, complements African Violet on the exterior temples. Eliza’s temples are accentuated with a gold bar detail and script logo. Also available Moon Blooms with a double laminated tortoiseshell and black frame for a more refined look. Maxine is a full rim acetate frame in an uplifting rectangle. Curved temples are adorned with a jewelry like detailing and Swarovski crystals. Signature Vera Bradley prints accent the interior temples. Available in 3 delicious colors Maxine is sure to please! Tatum is lightweight and stylish, featuring a small pilot aviator frame and double bridge bar. Polarized lenses are perfect for the girl on the go, while spring hinges assist with a comfortable fit. Delicate triple laminated acetate temples feature either Ziggy Zinnia or Flower Showers on the exterior temple, and finished off with the Vera Bradley logo on the temple tip. Delaney features a vintage wayfarer frame shape that has been updated for any style. Triple laminated acetate on the front and temples create a delicate appearance, while feminine metallic script logos are featured on both temple ends. Whether you are feeling wild with African Violet or daring with Ziggy Zinnia the interior frame and temples feature your favorite print. To view the entire collection, visit our website at www.mcgeegroup.com. For more information about the Vera Bradley® Sun collection, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group and Vera Bradley have a common cause – ending breast cancer. The McGee Group is a generous contributor to the Vera Bradley Foundation for Breast Cancer. For more information about the Foundation, visit verabradley.org. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, Orvis Eyewear, XOXO Eyewear and Sunwear, Totally Rimless and Argyleculture Eyewear by Russell Simmons. ...
Filed in: Eyewear
LineArt CHARMANT “DUO” – Expanding Upon the Minimalist Temple

LineArt CHARMANT “DUO” – Expanding Upon the Minimalist Temple

CHARMANT has released two new models with the DUO temple design, expanding upon the minimalist trend offerings of LineArt. These new styles are the second release for the latest segment DUO, a minimally and simply designed eyewear, for the unique, smart and refined women. As the name suggests, DUO features twin profile lines – DUO signifies a sophisticated ensemble of two ideals, symbolized by the parallel lines with Swarovski pieces representing contemporary femininity and Excellence Titan for its advanced comfort. The distinctive minimal profile offers an elegant look and incomparable wearing comfort, while the Swarovski accents provide a touch of modern femininity. The latest DUO release promises the same flexibility, memory function, and perfect fit for which the LineArt brand is known. Responding to market demands, the newest releases provide rimmed alternatives to the popular rimless DUO styles already on the market. Both the full rim and half-rim styles are compatible with progressive lenses. XL2061 DUO This full-rim style features a soft and feminine lens shape which will appeal to all tastes. Available in three colors, there is something for every potential wearer. Colors: BR Brown GP Gold VO Violet XL2062 DUO This half-rim model provides a classic lens shape with the distinctive DUO profile. Available in popular feminine colors. Colors: LB Light Brown RE Red WP White The new sub-image DUO The new sub image for the collection features two pieces of DUO styles – XL2061 VO (right) and XL2062 LB (left) – centered, and positioned as a singular musical note. Sophisticated and shimmering twin filaments composed of Excellence Titan are featured together with the double Swarovski prominently placed on the delicate background. Excellence Titan It represents the next generation of eyewear and the latest results of the Charmant Group’s continuing and dedicated research and development work. It is a highly flexible material that provides unlimited design options and superior wearing comfort. Completely nickel-free, with outstanding processability and special memory functions that help eyewear maintain the original shape. Our entire eyewear with Excellence Titan offers amazing lightness, a gentle touch with hardly any pressure, while at the same time making an ultramodern fashion statement. A truly momentous experience for the look and feel of a new generation in eyewear. For more information visit Charmant.com/us ...
Filed in: Eyewear
What’s an ECPInteract Engagement?

What’s an ECPInteract Engagement?

ECPInteract, a new offering created exclusively for members of C & E Vision and Vision West, has been studying new methods of training and educating optometrists, respecting the unique demands made on their group for time. We posed the question of how to be most effective in our delivery of important information, knowledge and skills. What emerged is something we call an Engagement. For most people simply looking through our website, you may turn to a colleague and say, “ECPInteract has a bunch of nice courses by well-known trainers and experts in our industry.” That is only partly true. The real secret, and the reason we don’t refer to our offerings as courses, is the unique and powerful methodology we designed to ensure that what is taught is learned, what is learned is used and what is used is meaningful to your practice. The model starts with some of the basic tenets you would expect in the word “Engagement”. A decision has been made (a big one!) on the part of participants to invest time and money to improve who they are and how they practice. A commitment has been made with expectations to be met by both parties. In our case, your expectations for our program and in our case, your time, attention and effort to be a meaningful participant in a process that in large part relies on you. An engagement is active. In this small group environment, attendees participate, express their opinion, disagree and learn from both the subject matter expert and their participating peers. The engagement will require accommodation (bending your rules to fit in lots of new information) and assimilation (learning a new way of interacting with colleagues to get the most from each other). Each Engagement you choose to participate in will be using the same methodology. There are between 4 and 8 sessions for each Engagement topic. The session occurs typically once per week or even every other week depending on the demands of the program. We need to leave the right amount of time in between each session to allow the “applications” (homework) to be completed. If there is too much time between sessions, then recall is diminished. You will see on our website that Engagements are comprised of three parts: a 30 minute didactic lecture by a subject matter expert followed by a 1 hour discussion by the group and an “application” or homework assignment based on the lecture and discuss. You will find yourself learning new skills and knowledge, really understanding due to a robust discussion, and then have the opportunity to practice applying this new information directly to your practice. The following session starts with a discussion of “how did it go?” relating to the homework assignment. You will also learn Socratic questioning. This is not a program that arrives at the right answer immediately but rather our focus is on arriving at the right questions. You will see a full explanation of Socratic questioning and the impact it can have on you and your practice in a latter article. Our last tenet is about focus as we are asking you to be present and involved for 90 minutes. In a small group environment, everyone’s opinion is critical. In today’s society, we pride ourselves on multitasking – attending a lecture while doing your patient charting and making a grocery list for the way home. We also know that multitasking is one of today’s great myths. Instead, we hope you will “be in the moment” (as they say in Buddhism) and give your full attention to the discussion you are in. This is truly a unique and powerful experience and we hope that you will join us in a topic of interest to you. ...
Filed in: Industry Info
Independent Eye Care Professional Ally HOYA Vision Care Will Be a SECO Champion for the Largest Optometric Education Event on Earth

Independent Eye Care Professional Ally HOYA Vision Care Will Be a SECO Champion for the Largest Optometric Education Event on Earth

It was announced today that ophthalmic lens technology leader HOYA Vision Care will be a SECO Champion Premier Partner through the 2015 meeting which is the largest international education event for optometrists. The deeply shared value of support for independent practice optometry make this relationship a natural fit. “HOYA is the ally of independent eye care providers and we empower them through science, technology and innovation,” said Barney Dougher, President of HOYA Vision Care, NA-“HOYA has positioned itself for strong organic growth within independent optometry. With SECO being a champion of the eyecare industry, our partnership with them is a natural fit.” As a SECO Champion HOYA will have premium promotional opportunities which will include a presentation within the Symposia Series at SECO 2015 in Atlanta, focus group session with attendees, logo placement on literature, banners and trade ads, and content opportunities via the SECO web site and email newsletter. “We are incredibly happy to have HOYA as a SECO Champion,” noted Stan Dickerson, O.D., SECO President Elect,“We have been aware of HOYA’s commitment to optometry and specifically independent practices for some time now. For HOYA to join us at this level speaks volumes to their growth, especially here in the U.S. market where independent practices have seen a lot of consolidation in the lens and laboratory services end of the business.” Independent practices attending SECO 2015 can expect product news, information and practice development advice from HOYA unmatched by anyone else. Through science, technology and innovation HOYA ensures these practices have the most advanced lens designs, materials and treatments to deliver a vision experience to patients that differentiates their brand from the competition. About Hoya Corporation Hoya Corporation is a global technology company traded on the Japanese stock exchange based in Tokyo, Japan, and the leading supplier of innovative and indispensable high‐tech and healthcare products based upon its advanced optics technologies. Hoya is active in four fields of business: The Healthcare provides eyeglasses and contact lenses for retail sales. The Medical provides endoscopic system and intraocular lenses for cataract surgery. The Electronics makes mask blanks and photo masks for the semiconductor devices and LCD panels as well as glass memory disks for HDDs. The Imaging produces optical lenses, SLR/compact digital cameras, lens modules and micro lenses. Hoya now has over 100 subsidiaries and affiliates, and employs over 36,500 people worldwide. About SECO International SECO International LLC’s goal is to advance the profession of optometry world-wide to benefit public health and well-being through education, professional networking and strategic partners. Our mission is to provide cutting edge continuing education to Optometrists and Allied Ophthalmic Professionals worldwide. SECO International is produced annually by SECO International, LLC, a wholly owned subsidiary of the Southern Council of Optometrists, Inc. SECO International, headquartered in Atlanta, Georgia, is a not-for-profit membership association founded in 1923, and counts as its members practitioners in the 12 southeastern states of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia. Associate members include the Armed Forces Optometric Society (AFOS), Association of Optometrists (UK), Federacion Colombiana de Optometras (Fedopto), South African Optometric Association, and the Trinidad and Tobago Optometrists Association. The annual SECO conventions regularly attract more than 7,500 national and international eye care professionals, vendors, and allied ophthalmic personnel. SECO International is widely acknowledged as the largest optometric educational meeting in the world. ...
Filed in: Ophthalmic Lenses
Zyloware September 2014 Launches For Sophia Loren, Stetson, Red Tiger, Invincilites

Zyloware September 2014 Launches For Sophia Loren, Stetson, Red Tiger, Invincilites

Exciting new Zyloware Eyewear releases for September 2014. New styles are featured from the Stetson, Red Tiger and Invincilites Collections. The rectangular shaped Stetson 314 is a semi-rimless metal frame for the traditional mature male. The incorporated unifit nosepads are subtle and provide extreme comfort. The thin metal endpiece and temples are sleek and lead to zyl temple tips. Colors: Dark Gunmetal (058) • Brown (183) Sizes: 55-18-140 Special Features: Semi-rimless metal frame; Unifit nosepads; Integrated spring hinges; Accommodates progressives The Red Tiger AM 503M has the look of a straight brow bar with a smooth zyl front and metal temples. Offered in two classic colors, the semi-rimless zyl front is in a bold rectangular shape. The metal temples feature two striped cut-outs for added design interest. Gooseneck nosepads solve the fitting challenge presented by high cheekbones by keeping the frame from resting on the wearer’s face or sitting too high or low. Colors: Black (021) • Brown (183) Sizes: 53-18-140 Special Features: Semi-rimless metal frame with zyl brow bar; Cut-outs on metal temple; Zyl temple tips; Adjustable gooseneck nosepads; Spring hinges The Red Tiger AM 506M is a semi-rimless sheet cut metal frame in a masculine rectangular shape. The designed cut-outs embedded in a metal plaque on the zyl temples are an enticing feature. The incorporated gooseneck nosepads prevent the frame from resting on the wearer’s face or sitting too high or low – perfect for high cheekbones. Colors: Black (021) • Tan (097) Sizes: 52-17-140 Special Features: Semi-rimless metal frame; Designed metal temple; Zyl temple tips; Adjustable gooseneck nosepads; Spring hinges The on-trend Red Tiger AM 508Z is a full rim zyl frame in a rectangular shape. The metal plaque embellishment on the zyl temple gives the wearer a sharp look. Featuring adjustable gooseneck nosepads and wider angle of flair, the AM 508Z provides extra headroom and superior comfort for wider face shapes and high cheekbones. Colors: Black (021) • Tortoise (024) Sizes: 55-16-145 Special Features: Full rim zyl frame; Designed zyl temple; Adjustable gooseneck nosepads; Spring hinges; Accommodates progressives Invincilites Zeta C features a lightweight, 3-piece compression rimless metal frame in a rectangular shape. The metal endpiece and temple sport an intricate cut out design giving this women’s frame an unusual and unique look. The handcrafted zyl temple tips and snap-in nosepads give the Zeta C added comfort and ease of adjustment for the wearer. **Best Seller re-released in new color Colors: Gold (057) Sizes: 50-18-140 Special Features: 3 piece compression rimless metal frame; Metal endpiece; Handcrafted zyl temple tips; Snap-in nosepads The Invincilites Sigma P is a rimless metal frame in an attractive geometric shape. The soft Beige coloring of this comfortable frame is featured on the metal bridge, endpiece and throughout the Grilamid® temples, giving this almost invisible frame a subtle pop of color. This frame features interchangeable parts. Colors: Beige (234) Sizes: 52-18-140 Special Features: Rimless metal frame; Grilamid® temples; Snap-in plug mount system; Interchangeable parts The Invincilites Sigma T is a rectangular shaped rimless metal frame. The Shiny Beige color stands out on this lightweight frame. The Grilamid® temples enhance the comfort of this frame. Colors: Shiny Beige (234) Sizes: 52-18-140 Special Features: Rimless metal frame; Grilamid® temples; Snap-in plug mount system; Interchangeable parts The rectangular shaped Invincilites Sigma W is a rimless metal frame. The metal bridge and endpiece feature a sleek black color. The unique and flexible Grilamid® temples include the black coloring throughout. This frame incorporates a snap-in plug mount system. Colors: Black (021) Sizes: 51-18-140 Special Features: Rimless metal frame; Grilamid® temples; Snap-in plug mount system; Interchangeable parts For more information, retailers may contact Zyloware at 800-765-3700, via e-mail at sales@zyloware.com, or online at www.zyloware.com. ...
Filed in: Eyewear
Create A Blog For Your Eye Care Business

Create A Blog For Your Eye Care Business

At this stage, it’s fair to say that a web presence is critical to the success of your business. As you know, for the last 10 years or so we’ve seen a surge in both the number and popularity of social media sites, such as Facebook, Twitter, Instagram, and LinkedIn, making it much simpler to publish content online. Whether you are running a small business or corporation, the numbers make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your business is not around to answer, a competitor will be. The first action you should take is to look at what are you’re trying to promote. What are your assets? Who are your target customers? Guide to Using Social Media for Marketing Using social media for marketing can enable a small business to further their reach to more customers. Your customers are interacting with brands through social media; therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business. What is Social Media Marketing? Social media marketing is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes. This introduction to social media marketing is designed to give small businesses on short budgets an alternative to hiring a social media marketing agency or paying for social media marketing services. It’s a basic overview on how to use social media for marketing Social Media and Marketing: Start With a Plan Before you begin creating social media marketing campaigns, consider your business’ goals. Starting a social media marketing campaign without a plan in mind is like wandering through a forest without a map—you’ll only end up lost. Create a social media marketing plan and brainstorm about your goals: what are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing? Developing Your Goals Social media marketing can help with a number of goals, such as: Website traffic Conversions Brand awareness Creating a brand identity and positive brand association Communication and interaction with key audiences Only by establishing your goals can you measure your social media ROI (Return On Investment). Social Media Marketing Tips Here are some social media marketing tips to keep you on the right track across all your social media campaigns. Planning – As discussed previously, building a social media marketing plan is essential.Consider keyword research and brainstorm content ideas that will interest your target audience. Content is King — Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing images, videos,and infographics in addition to classic text-based content. Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’ core identity should stay consistent. Blog — Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events. Links — While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Linking to outside sources improves trust and reliability, and you may even get some links in return. Track Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research, where to get industry-related links, and other social media marketing insight. If your competitors are using a certain social media marketing technique that seems to be working for them, do the same thing, but do it better! Measure Success with Analytics —You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. Know Your Platform We’ve put together a brief overview on how to use social media for marketing according to each platform’s unique environment. Various social media marketing sites will require different techniques, so develop a unique strategy tailored for each platform. Facebook: Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc. Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly. Google+: Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group. Pinterest: Pinterest is the latest in social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes. Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s personality with some unique pinboards. Twitter: Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return. Mix up your official-related tweets about specials, discounts, and news updates with some fun and quirky tweets interspersed. Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible LinkedIn: LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals. Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations make your business appear more credible and reliable for new customers. Also, browse the Questions section of LinkedIn; providing answers helps you get established and earns trust. YouTube: YouTube is the number one place for creating video content, which can be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don’t under-estimate the power of video content! Select a Social Media Manager You should pick a social media manager, like SproutSocial.com and HootSuite.com, which allows you to manage all of your accounts on one site and schedule your messages to deploy so that you won’t have to sit over it all day. For more information, visit Best Image Optical at www.bestimageoptical.com ...
Esprit Eyewear Optical Releases For August 2014

Esprit Eyewear Optical Releases For August 2014

Contemporary flair with a classic appeal: these are the hallmarks of the Esprit look. With a focus on comfort and lasting quality, this beloved fashion label creates apparel and accessories that look great, feel wonderful and are designed for daily life. Inspired by the philosophy and spirit of the brand, Esprit eyewear designers create beautiful, on-trend eyewear that permeates everyday life, and expresses confidence and style. The new fall season release finds inspiration in the beauty and clarity of winter sunshine. Cool and chic profiles are realized in innovative executions that reflect late-year light and color in crisp transparent tones, autumnal browns and leafy camouflage prints. ET17458 – Women’s Express charisma and panache with this stylish Esprit frame. The bold profile—in hip new takes on purple, brown and classic black—features a shell of solid monotone paired with a funky camouflage print. This eye-catching style works the trendy military motif in a subtle and elegant way. Colors: 535 brown 538 black 577 purple ET17459 –Women’s Enhance your winter look with this vivid, light-inspired Esprit frame. Pink, brown and blue models are brought to life in fresh color interpretations and jaunty, fade-away stripes on the temples. The rounded square lens perfectly complements the striped temples. An instant must-have style for fall/winter. Colors: 534 pink 535 brown 543 blue About The Charmant Group: For over fifty years, Charmant Group has been renowned worldwide for its pioneering work in the research and development of new technologies in the optical industry. By striving for perfection and for the uncompromising high quality of its products, the Japanese company has developed into one of the most important producers and providers in the highly competitive international ophthalmic optics market. With its goal to unreservedly fulfil the wishes and demands of its customers, Charmant can always be depended on for the highest quality awareness and outstanding service. This engagement and this passion are clearly seen in Charmant Group house brands as well as licensed brands. Thanks to its expertise in the production of high-quality spectacle frames and its comprehensive global sales network in over 100 countries, Charmant Group is greatly respected as a reliable business partner. ...
Filed in: Eyewear
C&E Vision Launches New Website

C&E Vision Launches New Website

C&E Vision Buying Group has launched a new website at www.cevision.com. The simplified format enables Independent Eye Care Professionals to readily see the benefits of C&E membership. The new website highlights the theme of “Save More Time & Money”. The many web and cloud based services, along with it’s ECP peer learning community are easily discovered within the website. With over 4,000 practices, C&E Vision is proud to be the only optical buying group in the nation to offer personalized membership solutions to help maximize their member savings through discounts, exclusive incentives and web based practice management services such as IEP Benchmark™, myCloud®, BeyeRight® and others. Along with information about C&E’s various services offered, www.cevision.com also offers current industry news, over 2,000 industry links and access to eyesurf.info™, an optical based search engine. David Carneal, Director of Buying Group Relations stated, “We are happy to release this new site in hopes of helping eye care professionals learn more about C&E Vision and how we can save them more money than any other group.” A great new feature of www.cevision.com is the ability to be viewed from most mobile devices with ease. Mr. Carneal continues with, “In today’s market it is important that people can access needed information on the go.” About C&E Vision C & E Vision located in San Clemente California, is one of the industry’s largest optical buying groups providing more than $7 million dollars in annual savings to its more than 4,000 members across the nation. C&E exclusively provides its members with time and money saving programs, web based services, important practice management information and learning opportunities that differ from the offerings of other groups. C&E Vision is known for providing customized memberships that meet the individual needs of each and every member by focusing on what is important to each eyecare professional. C&E is committed to providing a host of innovative services that can serve as the basis for the success of the Independent Eyecare Professional (IEP). C&E’s members’ internet section provides the most advanced web services available from any optical buying group. C&E is the only optical buying group that offers vendor on-line invoices to assist professionals in their research and record keeping, check their current balance, open deferred vendor billings or to make a payment. Additionally, C&E’s web account management is simplified by allowing the viewing of historical statements and payments. C&E’s provides eyecare industry societies and associations with affinity programs to financially support both the organization and their member’s annual dues. C&E is dedicated to the advancement of knowledge and education through its continuing education programs and sponsorships. ...
Three Easy and Effective Facebook Campaign Ideas

Three Easy and Effective Facebook Campaign Ideas

If you are feeling Facebook phobic, you aren’t alone. Social media can be overwhelming when you don’t have a well-thought-out plan of action, especially if you aren’t a frequent user. However, with a little bit of know-how and strategy, your Facebook page can be manageable and an effective part of your overall web marketing. First, you need to define realistic goals. While it is not very realistic to think that you will generate an influx of new patients and exam appointments from a Facebook post, you can set a goal of getting more fans, increasing your exposure or establishing expertise and loyalty from patients. Facebook is an effective retention tool which allows you to maintain a relationship with your patients, keeping your practice top of mind when they do decide it’s time for a visit. Next, plan a campaign. Choose your goal, stay focused and plan ahead. In addition to weekly posts on a variety of topics, a targeted campaign will enhance engagement and potentially bring more people to your page. Here are three different types of Facebook campaigns and how they can impact your social media success. 1) The “Like” Campaign: To increase fan base, reach more viewers and create greater brand recognition. A “Like” Campaign gives Facebook users an incentive to Like your page by encouraging fans to share a post to get their networks to like your page. Often it will also be publicized outside of your actual Facebook page so people that aren’t already your Facebook fans will see it – such as a pop-up ad on your website homepage, an email campaign or printed materials such as postcards, posters or business cards. Your incentive can be anything- great information and deals or a gift, discount or prize. 2) The Awareness Campaign: To promote specific educational topics, publicize areas of specialty, increase expertise and trust, and enhance loyalty. An awareness campaign is a series of posts along with engagement opportunities that focus on a certain topic. You can take a seasonal approach (back to school eye concerns or seasonal allergies) or focus on a particular area of interest (Ortho-K or glaucoma) and post facts, links to articles, photos, giveaways, testimonials etc…the opportunities are endless. Awareness campaigns can also be integrated with other online or offline media such as posters, emails, lectures, events, blog posts, press releases and more. Here is a good example of a back-to-school awareness campaign from Wesson And Mothershed Eye Center which included a backpack giveaway. 3) Post (Theme) Campaign: To provide entertainment or share interesting facts to keep fans coming back to visit your page and encourage engagement. Create a series of posts including photos or images around a particular theme to keep visitors coming back to your page. You can create a thematic schedule for certain days of the week (Funday Monday or Trivia Tuesday) or run a few weeks of posts about a fun, interesting or entertaining topics. Make your theme interactive to increase engagement. Some ideas for successful post campaigns include Celebrity Eyewear (show the celebrity’s eye wear and have fans guess who it could be), Celebrity Eyes (the same concept as eyewear but just by the eyes), and Eye Beauty tips just to name a few. Take a look at Complete Eye Care; this Practice Facebook page has a great variety of interactive post campaigns. Like any marketing platform, to succeed with Facebook you need to set realistic goals and plan out a strategy to achieve them. You want to post at least once a week, more often if possible, to gain exposure for your page and create engagement. Campaigns that involve incentives, entertainment or important educational messages that establish your expertise will help to retain fans by way of loyalty, interest and recognition. Still feeling overwhelmed? If you need some help tackling your Facebook strategy, we are here for you. Contact EyeCarePro at www.eyecarepro.net ...
Revolution Eyewear Debuts New Titanium Styles

Revolution Eyewear Debuts New Titanium Styles

Revolution Eyewear continues to raise the bar with new Titanium Styles. The solid frame front is especially strong due to the solid piece design. Featured is REVT102 Matte Dark Gun. Other colors include Dark Espresso, Brushed Matte Black and Dark Olive. Size is 53-17-140 with a generous B measurement of 34.4 for those needed progressives!  Please call 800-986-0010 to see the latest Titanium and Revolution Collections! For more information visit www.revolutioneyewear.com ...
Filed in: Eyewear
Safilo & Tommy Hilfiger Announce Five Year Renewal Of Global Eyewear Licensing Agreement

Safilo & Tommy Hilfiger Announce Five Year Renewal Of Global Eyewear Licensing Agreement

Safilo Group, the fully integrated Italian eyewear manufacturer and worldwide distributor, and the Tommy Hilfiger Group, one of the world’s leading premium designer lifestyle brands which is wholly owned by PVH Corp. [NYSE: PVH], are pleased to announce a five-year renewal of their global eyewear licensing agreement for the exclusive design, development, production and distribution of the Tommy Hilfiger ophthalmic and sunglass collections. The agreement will run until December 31, 2020, with an optional five-year extension thereafter. “We are very pleased to announce the early renewal of this important license, which seals the mutual trust between our two companies,” said Luisa Delgado, CEO of the Safilo Group. “We have achieved excellent results to date for Tommy Hilfiger eyewear, thanks to a seamless partnership that proved particularly effective for the quality design, product development, marketing, communication and distribution of the brand.” “Safilo is a valued partner of the Tommy Hilfiger brand, and we are excited to renew this licensing agreement,” said Daniel Grieder, CEO of the Tommy Hilfiger Group. “Safilo’s longstanding global excellence in the eyewear industry, and their reputation for quality and innovation, are core values which continue to perfectly support our brand’s global premium and aspirational product positioning.” Since establishing the global eyewear licensing agreement in Fall 2010, Safilo and the Tommy Hilfiger Group have partnered to consolidate and grow the Tommy Hilfiger brand’s global eyewear distribution business. During the forthcoming five-year term, the partnership will focus on expanding distribution in Asia and Latin America – both key markets with significant potential for expansion and category growth. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878. Internationally present through 30 owned subsidiaries and exclusive distributors in key markets – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution in over 130 countries around the world. Safilo’s portfolio encompasses proprietary brands – Carrera, Polaroid, Smith Optics, Safilo and Oxydo – and licensed brands Dior, Fendi, Gucci, Alexander McQueen, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Bottega Veneta, Céline, Fossil, HUGO, J.Lo by Jennifer Lopez, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2013 Safilo recorded net revenues for more than Euro 1,1 billion. About The Tommy Hilfiger Group With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women, juniors and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels. About PVH Corp. PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, DKNY, Ike Behar and John Varvatos. ...
Filed in: Eyewear, Industry Info
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