It May Be Time to Get Out of Your Office and Connect with your Local Community

It May Be Time to Get Out of Your Office and Connect with your Local Community

    Online marketing is an important strategy to grow your business, but offline marketing tactics can boost the effectiveness of your online marketing and vice versa. One very effective offline strategy is the planning and provision of community events. Your involvement in local events is a powerful tool for getting your community to know you as their eye care professional. Here are five marketing tips to get you on your way… Identify opportunities for eye care education in your community. Align your Practice with businesses where eye protection or eye strain is a part of the work environment. PTA’s, hospital staffs, clinical groups, nursing and retirement homes are just a few examples. Develop your offering. Document what you are offering so that when you make contact, you have your talking points prepared and you also have information you can quickly send by email or postal mail. Your offering should be free of charge and contain a few topics (which gives you flexibility with different audiences) that you will present. Decide if you are willing to provide lunch or coffee and dessert to go along with your presentation as this is a strong “door opener”. Understand your mission. While it will feel like the presentation is the key, the outcome of this activity is that community members get to meet you, in person and in a professional context. You’ve pointed out the need for eye care in a general way and they have now realized that the best way to remedy their eye care problem is with you. This is a “first date”. How you come across to your audience will determine the number of “second dates” you receive. Convey your differentiator. Answer the question, “Why should I be your eye doctor?” and make sure your answer is a compelling one. One Practice offered free eye glasses delivery to busy professionals that found it difficult to leave the office and make the time. Each time a pair of glasses were delivered and fitted at the office, it was an advertisement for that Practice with that business’ employees. Document and develop a speaker’s resume. Nothing will convince someone to invite you to speak to their organization more than previous speaking engagements. Keep a running list of places where you presented and a reference person at each location. Public speaking takes time to develop and is time away from your office, however the return is often extraordinary. If you’d like to learn more or receive support for your community outreach contact EyeCarePro at www.eyecarepro.net ...
New Fall Styles From G-Star Eyewear Collection

New Fall Styles From G-Star Eyewear Collection

Building on the success of the first G-Star eyewear collection, new styles have been added. Each pair features distinctive straight cut lenses and clean design for a modern feel rich with vintage elements. The industrial inspirations of the brand can be seen in iconic screw details, and denim is referenced in the zipper-puller shape of the temple tips. GS111S – DOUBLE RACKLER Caravan-shape lenses with thin metal temples, enriched by a double front bridge. The details of the structure are all visible: from the motif in the metal edging, inspired by the denim stitching, to the macro screws placed on the hinges. A laser logo is discreetly located on one lens. Available in Black, Chocolate, Havana, Olive and Dark Blue. GS618S – STEP FAGAN A reinterpretation of the classic cat eye frame with a 2-tone frame that combines matt and gloss textures for an unexpected volume effect. The laser logo on the lens is discreet, while screws and the drilled terminal rods evoke the brand’s signature style. Available in Black, Black Pearl, and Havana.   GS620S – BRAZE GARBER Constructed from premium acetate, the frame features a contrasting edge at the lenses for a dynamic feel. A metal stand on the bridge references vintage eyewear, while the drilled temple ends and oversized screws reflect the industrial soul of the brand. Available in Havana, Dark Olive, Black and Blue Avio. GS2112 – DOUBLE TAMSON Classic round lenses are given a retro twist with sophisticated frame details. Flat lenses are accentuated with an outer metal edging that draws inspiration from the seams of denim. Iconic oversized screws are used at the hinge to reference the industrial inspirations of the brand. Available in Black, Beige and Havana.   GS624S – COMBO BREAK DALL With a vintage feel, this round frame is built up of refined details from the visible screw at the hinge to flat metal temples. A laser logo is burnt subtly into one lens and fine metal insert feature in the frame. Available in Black, Blue, Honey and Blonde Havana. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, DVF | Made for Glass, Dragon, Flexon®, G-Star RAW, Jil Sander, Karl Lagerfeld, Lacoste, Liu Jo, MarchoNYC, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, Skaga, Valentino and X Games. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo, Venice, Canada and Shanghai, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries. ...
Filed in: Eyewear
Wiley X® Inc. Now Offers Popular P-17 Active Series Model In Gunmetal Grey

Wiley X® Inc. Now Offers Popular P-17 Active Series Model In Gunmetal Grey

Wiley X®, Inc. has introduced a new frame/lens combination for the P-17, one of the most popular members of its Active Series sunglass family. This new model #P-17T makes a bold fashion statement, while providing the 100% UV protection and OSHA-grade vision protection Wiley X is known for around the world. Setting this P-17 apart is a striking new Gunmetal Grey frame paired with Smoke Grey-tinted Silver Flash lenses, for a look that is sure to turn heads everywhere you go. As a member of Wiley X’s popular Active Series family, the P-17 is designed for those who like to get in the action out-of-doors, whether it’s hiking, cycling, skiing, skateboarding or beach volleyball. These glasses feature a lightweight and comfortable frame that provides wraparound coverage and a superior field of vision. The attractive Gunmetal Grey frame features a soft rubber nose pad and temple grips to ensure comfortable all-day wear and a secure fit during strenuous activity and hot, sweaty conditions. To further ensure the glasses stay comfortably in position, the P-17 glasses also come equipped to attach one of Wiley X’s unique, adjustable T-Peg Straps. People who crave outdoor action will always face a certain level of danger. This is where Wiley X’s renowned protection comes in. The P-17 meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, as well EN.166 Standards, providing occupational-grade protection at work or play. Outdoorsmen and action sports enthusiasts can wear the P-17 with confidence, knowing their eyes are protected against a wide range of dangers — from blowing dust and low-hanging branches to flying rocks and debris. Wiley X is the only premium sunglass brand with this level of vision protection in every pair of glasses it makes. Additionally, almost every Wiley X style — including the new Gunmetal Grey P-17 — is Rx-Ready. This makes Wiley X shades an ideal solution for action-seekers who require prescription lenses for driving, working, or having fun with friends. To learn more about the new Gunmetal Grey Active Series P-17 — or Wiley X’s complete line of performance protective eyewear for active men and women — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com. ...
Filed in: Eyewear
‘Think About Your Eyes’ Promotes Partners, Importance of Eye Health at Vision Expo West 2014

‘Think About Your Eyes’ Promotes Partners, Importance of Eye Health at Vision Expo West 2014

As part of the affiliate partnership announced earlier this year, the national public health campaign Think About Your Eyes will utilize the high-profile stage at Vision Expo West 2014 to educate attendees on its mission, the impressive progress achieved this year and the importance of continued support from throughout the eye care industry. Members of Think About Your Eyes, a public awareness campaign that educates consumers on the benefits of eye health and the need for annual comprehensive eye exams, will take advantage of the large opportunity for exposure and recognition during the well-attended conference, held in Las Vegas from Sept. 17-20. “Industry relations and partnerships are a tried-and-true way to reach and educate consumers on the importance of vision health and annual exams, and we’re looking forward to engaging our partners at Vision Expo West 2014,” said Ed Greene, chief executive officer of The Vision Council. “This partnership allows ‘Think About Your Eyes’ to better promote its mission and the valued contributions of its industry partners, which will hopefully encourage even more industry involvement in this critical health initiative.” Through its partnership with International Vision Expo and Conference, Think About Your Eyes is supporting a variety of dynamic programming at this year’s events, and attendees can learn more about the campaign from The Vision Council and exhibiting partners Chemistrie, Eschenbach, Essilor, Fatheadz, Gunnar, Luxottica, Spy, Transitions and Walman. Think About Your Eyes’ member eye care providers will also receive free exhibit hall registration worth $75 and a 10 percent discount on continuing education. Since its national launch in the summer of 2013, Think About Your Eyes has established itself as a powerful tool to influence and change public behavior. The advertising campaign will reach more than 120 million consumers and expertly blends national television, radio, print, online advertising, public relations and social media engagement to share educational messages on the importance of eye health, the necessity of annual eye exams and the positive impact of healthy eyesight on overall well-being. Through July 2014, eye exams have increased 4.5 percent, and more than one million visitors have visited www.thinkaboutyoureyes.com and its doctor locator. Much of Think About Your Eyes’ success is owed to its industry partners, which the organization will enthusiastically promote at Vision Expo West 2014. To date, 14 industry partners have joined, including 13 at the leadership level. Discussions with additional potential partners are ongoing, an essential part of maintaining and strengthening the reach of this important campaign. Individual eye care providers also continue to demonstrate their support by becoming members of Think About Your Eyes and having their practices listed on the www.thinkaboutyoureyes.com doctor locator. For more information about Vision Expo West 2014, visit www.visionexpowest.com. For more information about the Think About Your Eyes campaign, visit www.thinkaboutyoureyes.com. For general inquiries, or for industry members interested in becoming official Think About Your Eyes partners, please contact Dave Plogmann, managing director, at dplogmann@thinkaboutyoureyes.com. Eye care providers who wish to become Think About Your Eyes members should visit www.thinkaboutyoureyes.com/enroll or contact Jon Torrey, director of professional relations, at jtorrey@thinkaboutyoureyes.com. For general campaign inquiries, please contact Rick Holt, director of marketing, at rholt@thinkaboutyoureyes.com. About the International Vision Expo & Conference International Vision Expos, the worldwide conference and exhibition for eye care and eyewear, are trade-only events that draw more than 30,000 eye care professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2013, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. About Think About Your Eyes Think About Your Eyes is a public awareness initiative focused on educating consumers about the importance of vision health and annual comprehensive eye exams. Current partners include The Vision Council, American Optometric Association, All About Vision, GUNNAR Optiks, National Vision, Inc. (NVI), SpecialEyes, SPY, Walman Optical, Transitions, Fatheadz, Chemistrie Eyewear, Essilor, Luxottica Group, and Eschenbach. For more information, visit www.thinkaboutyoureyes.com or find us on Facebook and Twitter. ...
Filed in: Industry Info
Local Independent Optometrists to be Serviced by New Laboratory HOYA Vision Care Opens near Baltimore, MD

Local Independent Optometrists to be Serviced by New Laboratory HOYA Vision Care Opens near Baltimore, MD

The free form revolution has come to Baltimore! HOYA Vision Care announced today the grand opening of their newest laboratory in Linthicum, Maryland. “The opportunity to locally service independent ECPs in another market is exciting for us. The Baltimore area has a lot of potential and we want to grow our presence here,” said Michael Dougher, Chief Operating Officer for HOYA Vision Care. The new lab is located at 514 Progress Drive in Linthicum, MD. “We are excited to bring HOYA’s leading edge lens designs, materials and treatments to local independent practitioners as well as provide additional training, customized reporting that helps uncover growth opportunities, in-office-ABO seminars and other tools to help advance practice profitability and provide the best vision solutions for patients,” said Amy Lombardo, Regional Manager for Hoya Vision Care. HOYA territory managers Tammy Maxey and Janelle Trowbridge will be the primary local representatives for the new lab. HOYA’s support of independent practices rings loud and clear with our commitment to service accounts locally. In addition to local territory managers, operations at the new facility will be headed by laboratory manager Tim Shields. Stated Shields, “I’m looking forward to using my experience to help our laboratory grow HOYA’s presence around Baltimore and the surrounding Mid-Atlantic Region by focusing on quality and service with the best lens technology available.” A ribbon cutting ceremony and reception are planned for later this month. Current and prospective customers will be invited to partake in the festivities. About Hoya Corporation Hoya Corporation is a global technology company traded on the Japanese stock exchange based in Tokyo, Japan, and the leading supplier of innovative and indispensable high‐tech and healthcare products based upon its advanced optics technologies. Hoya is active in four fields of business: The Healthcare provides eyeglasses and contact lenses for retail sales. The Medical provides endoscopic system and intraocular lenses for cataract surgery. The Electronics makes mask blanks and photo masks for the semiconductor devices and LCD panels as well as glass memory disks for HDDs. The Imaging produces optical lenses, SLR/compact digital cameras, lens modules and micro lenses. Hoya now has over 100 subsidiaries and affiliates, and employs over 36,500 people worldwide. ...
Filed in: Ophthalmic Lenses
ESE’s Diva Eyewear Launches Full Scale Collection For Fall

ESE’s Diva Eyewear Launches Full Scale Collection For Fall

With five new optical styles, Diva’s fall release shows off its beauty and diversity with a variety of shapes and elegant metal treatments. Twisted, pressed metal and plastic work is the latest theme to make an appearance in this dynamic jewelry collection. This clever point of design is often utilized on the front of a model and is perfectly balanced by the Austrian Swarovski Crystals that coat their designs. This combination adds richness while not overwhelming. Additionally, the collection diversifies with several new, geometric shapes. An array of new acetate colors and finishes compliment these new features. Multi toned colors with striated and marble finishes ensure that each frame has an exciting, feminine look. Tones such as violet, aqua, coral, silver, blue, and forest green in addition to browns and black are just some of the color shades that are prevalent.   For more information visit www.eseyewear.com ...
Filed in: Eyewear
RYE&LYE Goes To Hollywood

RYE&LYE Goes To Hollywood

  Italian craftsmanship in the world of eyewear. The quest for excellence through distinctive pairings of materials: wood, aluminum, leather, rubber, carbon fiber, and fabric. Creativity and technology, the past and the future – in perfect harmony. This is the essence of RYE&LYE, the Immagine 98 collection designed for the wearer who makes mature choices and is comfortable setting trends. Strengthening this bond between past and future, art and technology, are the frames from the new collection. True to their craft, RYE&LYE creates minor masterpieces of eyewear: objects that are perfect in their purity. With skillful artistry the style office, headed by Tiziano Tabacchi, wisely chooses and uses materials from the future, applying them to the classic shapes of eyewear. The Rye&Lye collection is distributed by Villa Eyewear www.rye-lye.com ...
Safilo Announces The 2015 Launch Of Its Product School, An Industry Leading Eyewear Apprenticeship Program

Safilo Announces The 2015 Launch Of Its Product School, An Industry Leading Eyewear Apprenticeship Program

Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, is proud to announce the launch of its Product School offering 3 year Apprenticeships to up to 10 young professionals every year, starting from 2015. On the occasion of its institutional 80th anniversary, Safilo recalls the importance of its product creation, design, development, and manufacturing capabilities, and its historical reputation of offering the very best of Italian tradition through eyewear apprenticeships dating back as far as 1878. High quality eyewear craftsmanship at the heart of modern globally integrated quality business management is core to Safilo’s strategy aimed at long term sustainable profitable growth. Safilo announces, therefore, the establishment of the “Safilo Product School” to give young apprentices starting their professional lives the opportunity to build foundational mastery across all Product functions, and then begin Safilo’s career path to form the new generations of Eyewear Product Directors. Entry into the program based on selection is open to talents coming from technical institutes or universities, and builds on international apprenticeship best practice combining on-the-job learning and job rotation including an international assignment in Safilo’s worldwide operations, coaching by experienced Safilo managers and experts, and regular classroom training. The focus is on Product Creation, i.e. from design to product development, from prototyping to manufacturing, materials, quality, pricing, and product concept selling. Safilo’s values – quality, durability, and timeless design – together with its unique technological innovation, that changed the history of the eyewear industry and that have been present from the very beginning in the collection of glasses bearing the company’s name, will be the basis on which the courses will be built. Additionally, the program also covers the development of managerial skills and behavioral competencies, inspired by Safilo’s way of doing business guided by the company’s Values and Principles, as just renewed for its 80th Anniversary. The formal training will be administered in collaboration with national and international partners, i.e. Universities, Technical and Optical Product Certification Institutes, and Safilo’s customer and supplier network, supplemented by its own global management team. The School will enhance the legacy of Safilo’s Calalzo di Cadore site, the Company’s first establishment that today hosts more than three thousand pieces of eyewear belonging to the company’s museum, and a unique worldwide archive of over 250,000 pairs of eyewear from the late 19th century to today. Safilo’s heritage in product creation and development dates back to 1878, when the very first production site was established, and afterwards was acquired (in 1934) to become the modern Safilo in today’s incorporation. “The Product School reflects our commitment to eyewear product craftsmanship and innovation, and our commitment to its future. With it, we combine our past product tradition with masterful innovation forward, that future generations will create when given the opportunity to learn”, commented Luisa Delgado, CEO of Safilo Group. “We aspire to give a sustainable contribution to the youth, our industry and region, reaching beyond our own company”. The Safilo Product School counts on the support of its prestigious License partners, who will play an active role in qualifying the apprentices at the end of the program. One special award has already been confirmed, sponsored by Dior, the prestigious French Maison of highest selective standards, and long standing partner of Safilo. Sidney Toledano, President and CEO of Christian Dior Couture, commented: “Dior stands for highest standards of Product quality, with craftsmanship, research and innovation at the heart. Safilo’s Product School reflects our shared commitment in building such skills and values for future generations, and we are delighted to support Safilo as our partner of choice”. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878. Internationally present through 30 owned subsidiaries and exclusive distributors in key markets – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution in over 130 countries around the world. Safilo’s portfolio encompasses proprietary brands – Carrera, Polaroid, Smith Optics, Safilo and Oxydo – and licensed brands Dior, Fendi, Gucci, Alexander McQueen, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Bottega Veneta, Céline, Fossil, HUGO, J.Lo by Jennifer Lopez, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2013 Safilo recorded net revenues for more than Euro 1,1 billion. ...
Filed in: Eyewear, Industry Info
Keira Knightley wearing Fendi FF0074/S sunglasses

Keira Knightley wearing Fendi FF0074/S sunglasses

Keira Knightley is wearing Fendi FF0074/S sunglasses while walking in Toronto during the International Film Festival Style: FF 0074/S Availability: November 2014 in select high end optical retailers nationwide Credits: courtesy of Fendi   ...
Safilo Celebrated Its 80th Anniversary At The Peggy Guggenheim Collection In Venice

Safilo Celebrated Its 80th Anniversary At The Peggy Guggenheim Collection In Venice

Safilo celebrated its 80th anniversary with an exclusive event held on September 4th at the Peggy Guggenheim Collection in Venice. The many guests of Luisa Delgado, CEO of Safilo Group, celebrated this important anniversary such as actors Valeria Golino, Isabella Ragonese, Massimiliano Frateschi and Andrea Napoleoni together with the most important representatives of Safilo’s partners, clients and international fashion editors. A unique installation was presented in the beautiful museum garden, celebrating Safilo’s values since 1934 – outstanding design, distinctive savoir-faire and leading eyewear innovation – through video-walls and distinctive styles both from the historic archive and the actual collections. For this special anniversary, Safilo launched a unique, limited edition sunglasses model, inspired by those of the renowned art collector Peggy Guggenheim (1898-1979), who discovered some of the greatest artists of her time. Many alluring photographs portray the celebrated doyenne of modern art and hostess of intellectuals and the jet-set, wearing her eccentric sunglasses, created for Peggy by artist and friend Edward Melcarth, which perfectly capture her unconventional, bohemian spirit. The revisited sunglasses are a new take on the celebrated surrealist-inspired model, produced by Safilo since 1994 and sold exclusively at the museum’s shop. Also the limited edition sunglasses stay close to the original design giving them a more contemporary look, with their iconic blue butterfly-eye acetate frame with tone-on-tone mirrored lenses and contrasting profiles in shades of brown, endowing them with romantic evocations of reflections on the Venetian lagoon. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878. Internationally present through 30 owned subsidiaries and exclusive distributors in key markets – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution in over 130 countries around the world. Safilo’s portfolio encompasses proprietary brands – Carrera, Polaroid, Smith Optics, Safilo and Oxydo – and licensed brands Dior, Fendi, Gucci, Alexander McQueen, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Bottega Veneta, Céline, Fossil, HUGO, J.Lo by Jennifer Lopez, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2013 Safilo recorded net revenues for more than Euro 1,1 billion. The Peggy Guggenheim Collection (Solomon R. Guggenheim Foundation) is among Italy’s major museums for European and American 20th century art. Located in Peggy Guggenheim’s former residence in Venice, it presents the celebrated art patron’s personal collection, including masterpieces by Picasso, Brancusi, Kandinsky, Magritte, Miró, Giacometti, Pollock and many others, as well as painting and sculpture from the Hannelore B. and Rudolph B. Schulhof Collection and the Gianni Mattioli Collection. The museum hosts temporary exhibitions. ...
Filed in: Eyewear
Essilor & Essilor Vision Foundation Launch Campaigns To Promote Upcoming World Sight Day

Essilor & Essilor Vision Foundation Launch Campaigns To Promote Upcoming World Sight Day

Essilor of America, the nation’s leading manufacturer of optical lenses, and Essilor Vision Foundation will join Essilor Group subsidiaries and partners from around the world in a digital campaign—#bettersightbetterlife— to raise awareness of the importance of vision care for World Sight Day on Oct. 9. The #bettersightbetterlife campaign is being launched by Essilor and Essilor Vision Foundation to build awareness of the significant socioeconomic costs resulting from poor vision, compared with the relative ease of correcting and preventing vision problems. World Sight Day, organized by the World Health Organization (WHO), is an annual day that draws global attention to blindness, visual impairment and rehabilitation of the visually impaired. The event serves as a significant opportunity to raise public awareness about the importance of good vision through regular eye exams and effective vision equipment. Through #bettersightbetterlife, Essilor and Essilor Vision Foundation are urging social media users around the world to sponsor World Sight Day by pledging support through their Twitter and Facebook profiles. The #bettersightbetterlife video is available here. To pledge support through social channels and raise awareness of the importance of good vision this World Sight Day, click here. “Essilor of America is proud to participate in the global effort to raise awareness of the importance of good vision care internationally,” said Bob Colucci, president, Independent Distribution Division and Chairman, Essilor Vision Foundation. “Too many people fail to grasp the value of routine vision care, only seeking treatment for eye-related problems after they occur. But with 80 percent of vision problems being preventable, we still have significant work to do to spread this vital message and prevent vision problems even before they start.” To celebrate World Sight Day on Oct. 9, Essilor Vision Foundation will host an event at its Dallas headquarters in conjunction with Special Olympics Texas. The festivities will kick off at 10 a.m. with a press conference featuring remarks from Special Olympics CEO Janet Froetscher; a Special Olympics Global Messenger; Bob Colucci, EVF Chairman and president of Independent Distribution Division at EOA; representatives from Alcon and the Lions Club, and a guest speaker. Following the press conference, more than fifty Special Olympics athletes will participate in the Opening Eyes process, a Lions Club International-led initiative where athletes receive vision screenings and eye exams held on the mobile clinic, the same process hosted at official Special Olympics events. Clear vision is a crucial tool in experiencing life to its fullest potential, but an estimated 2.5 billion people worldwide see poorly and don’t possess adequate access to vision correction. From an economic perspective, as much as $1 billion in productivity is lost every single day as a result of uncorrected vision problems in 33 percent of the world’s working population. Extensive social consequences are also a risk. Given that 80 percent of children’s learning is through visual information processing, poor vision can impede not only their academic performance, but also how they interact with peers and integrate into society. For more information, visit www.essilorvisionfoundation.org. About Essilor Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, XPERIO®, DEFINITY®, THIN&LITE® and other Essilor brand names. Essilor Laboratories of America, Inc is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA). About The Essilor Vision Foundation The Essilor Vision Foundation is a 501(c)3 public charity whose mission is to eliminate poor vision and its lifelong consequences. We strive to give children a brighter future by helping them see the world more clearly. Our programs focus on improving the quality of school vision screenings so fewer children slip through the cracks, providing eye exams and eyeglasses at no cost to children in need who would not get them otherwise, and educating parents and communities about the importance of children’s vision care and the role it plays in literacy and educational success, society, and the economy. To learn more or donate, visit www.essilorvisionfoundation.org. Engage with us on Facebook and Twitter. VARILUX, CRIZAL, XPERIO, XPERIO UV, E-SPF and DEFINITY are registered trademarks of Essilor International. THIN & LITE is a registered trademark of Essilor of America, Inc ...
Modern Optical International Introduces 5 New Styles to Modern Art Collection

Modern Optical International Introduces 5 New Styles to Modern Art Collection

Value eyewear leader Modern Optical International introduces 5 new styles to its Modern Art Collection for Fall 2014. A woman’s eyes are one of her most important features, which is why they deserve to be accentuated with beautiful eyewear… at an affordable price. Our Modern Art Collection makes elegance and sophistication accessible to all women. With ultra-feminine detailing and tasteful embellishments, this well-curated collection also incorporates many practical features such as spring hinges, deeper silhouettes and Summit Silicone nose pads. Every woman deserves her very own piece of Modern Art! Vintage-inspired A359 exudes refinement and panache with its rounded cat-eye silhouette and ever-so-subtle brow emphasis. Slim metallic gold or silver temples with a wave-like design notch complete this updated retro frame. Size: 54-16-140. Colors: black/silver, brown/gold, teal/silver. Complement any woman’s wardrobe with A360 where minimalist design is sweetly balanced by gemstones adorning the temples. Soft oval nylon rimless fronts and zyl temples in a matte finish contribute to the demure nature of this classic style. Size: 54-17-140. Colors: matte blue, matte brown, matte burgundy. Less is more with A361 whose stainless steel, sleek design receives an earthy vibe from its marbleized pattern. Size: 54-18-140. Colors: matte black/gun metal, matte brown/gold, matte burgundy/silver. The nylon-rimless A362 radiates classic beauty as delicate gemstone accents add the perfect touch of bling to the season’s color palette. Size: 54-17-140. Colors: black/tortoise/mint, matte burgundy/black, matte coco/lilac. Eye-catching hues are creatively juxtaposed in A363, a chic rectangular frame. Color-blocked, stainless steel fronts are softened by the braided zyl temple design to create a gorgeous aesthetic for the sophisticated woman. Size: 54-17-140. Colors: black/lilac, brown/gold, burgundy/gold. About Modern Optical International Celebrating its 40th Anniversary, Modern Optical International, based in suburban Chicago, is a family-owned business started in 1974. A provider of quality eyewear for men, women, and children, Modern is an industry leader in providing value-oriented eyewear. With 17 unique collections representing over 800 styles, Modern Optical frames are a perfect fit for managed care, price specials, second pair sales, and frame and lens programs. For more information, please visit us at www.modernoptical.com. ...
Filed in: Eyewear
Wearing the Proper Eye Protection While Playing Sports Today Can Help Prevent Injury, Save Sight for Years to Come

Wearing the Proper Eye Protection While Playing Sports Today Can Help Prevent Injury, Save Sight for Years to Come

Every year, thousands of Americans suffer an eye injury related to playing sports according to new data from Prevent Blindness. To help educate the public on the importance of proper eye protection while playing sports, Prevent Blindness has declared September as Sports Eye Safety Awareness Month. Eye injuries can range from corneal abrasions, inflamed iris, fracture of the eye socket, swollen or detached retinas or even a traumatic cataract. And in some cases, a significant eye injury can cause permanent vision loss. For individuals with vision issues, especially those who can only see clearly or have limited vision through one eye, proper eye protection is even more essential. When Ari Rosenthal was five years old, he was diagnosed with amblyopia, or more commonly known as lazy eye. In Ari’s case his right eye was significantly farsighted. The imbalance led his brain to significantly favor the stronger, left eye. If left untreated, the result would have been permanent vision loss in the right eye. Unfortunately, one day while playing dodge ball, a ball accidentally struck Ari directly on his stronger left eye, causing multiple corneal abrasions. “When the ball hit me I opened my eye and couldn’t see. I was scared. I thought I might have permanent vision loss in that eye. How could I do the things I wanted to do? How could I be myself? It was very frightening,” explained Ari. During Ari’s recovery, his stronger left eye was patched. The strain was too much for his weaker right eye and he couldn’t read or do homework. Now fully recovered Ari wants to do more to help others understand the importance of protecting their vision. He also realizes how quickly accidents can happen and why eye protection is critical when playing sports. Today at age 16, Ari is now an active, athletic student and has joined the wrestling team at his high school. And, makes a point to always wear eye protection during any sporting activity. “By taking the simple step of consistently wearing the proper eye protection today, we can help protect our vision for a lifetime,” said Hugh R. Parry, president and CEO of Prevent Blindness. “Today, there are different styles to choose from for any sport, including some that offer UV protection. We encourage everyone to consult their eye care professional for the best advice on how to protect their eyes from injury.” Prevent Blindness has once again joined with The Coalition to Prevent Sports Eye Injuries and Liberty Sport to provide eye care professionals with free information and materials through the “September is Sports Eye Injury Prevention Awareness Month” campaign. For more information on sports eye injury prevention and information on sport-specific eye protection recommendations, please call Prevent Blindness at (800) 331-2020, or visit preventblindness.org/sports-eye-safety. For more information about Sports Eye Injury Prevention Awareness Month or to request a kit, please contact John Minnick, Liberty Sport at 973-882-0986, ext. 977 or jminnick@libertysport.com. About Prevent Blindness Founded in 1908, Prevent Blindness is the nation’s leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight. Focused on promoting a continuum of vision care, Prevent Blindness touches the lives of millions of people each year through public and professional education, advocacy, certified vision screening and training, community and patient service programs and research. These services are made possible through the generous support of the American public. Together with a network of affiliates, Prevent Blindness is committed to eliminating preventable blindness in America. For more information, or to make a contribution to the sight-saving fund, call 1-800-331-2020. Or, visit us on the Web at preventblindness.org or facebook.com/preventblindness. ...
Filed in: Eyewear, Industry Info
Silhouette Optical Ltd. Names Jan Cory As New U.S. President

Silhouette Optical Ltd. Names Jan Cory As New U.S. President

Jan Cory, an experienced eyewear executive, has joined the Silhouette family as President U.S., reporting to Daniel Rogger, CEO of Silhouette International based in Austria, and succeeding Chris Juergens, who will be retiring after 14 years of leadership, serving the U.S. subsidiary. Cory joined the optical world in 1998 as VP of Department Stores for Bausch & Lomb, who was later acquired by Luxottica. Cory increased market share and overall achieved extraordinary growth for her division. She was promoted in 2008 to VP of Optical Independents and Sun Specialty. Most recently, Cory was part of the Senior Leadership Team for HVHC Inc., serving as the SVP of Domestic Sales, U.S. and Canada, for Viva International Group, directing all channels of trade. Jan Cory is a graduate of Miami University with a B.A. in Public Administration and Political Science. She is on the Board of the Accessories Council, and a member of the Optical Woman’s Association. “I am honored to work together with the Silhouette U.S. Team to build on the rich Silhouette history and to continue the strong path that Chris has established”, says Cory. ”We wish to thank Chris Juergens for his outstanding achievements. He has led Silhouette Optical Ltd for many years and has made a valuable contribution internationally. He knows the industry and US market – by far the best-selling Silhouette market – like no other”, comments Daniel Rogger, CEO Silhouette International. “We are convinced that with Jan Cory, we have a profound professional from the eyewear industry on board who will help to fully exploit the enormous potential we see in the US market. By implementing a well-rounded product assortment based on the Silhouette legacy, we will ensure and further extend our position as an independent European designer and manufacturer of premium eyewear”, articulates Daniel Rogger. Silhouette What began in 1964 as a vision of glasses as a decorative device, is today the world’s leading brand of light and high quality glasses – Silhouette. This is the brand of the world’s lightest glasses, made with great attention to detail, a large proportion of work by hand, an individual design approach and the use of the best materials and the latest technology. Made in Austria, they are exported to 100 countries worldwide. In 1999 Silhouette revolutionized the eyeglass world with its Titan Minimal Art glasses weighing only 1.8 grams, without screws, hinges or rims. Silhouette glasses have been 35 times with astronauts in space; they travel around the globe with the Vienna Philharmonic as well as with a number of celebrities from entertainment, business and politics. ...
Filed in: Eyewear, Industry Info
Hot New Styles From XOXO Girl Collection

Hot New Styles From XOXO Girl Collection

Bright bold colors and abstract prints meet fun and flirty frames in the new XOXO Girl Collection. Fave offers a double laminate frame with a modified rectangle shape. Multicolored acetate temples turn up the volume with touches of purple and red. Fave is also available in a multicolored Black Blue. Celeb is on trend! Her bright frame pops with color while her temple tips offer a walk on the wild side with vivid prints. Fave offers a delicate double laminate flirty uplifted rectangle frame and solid acetate temples. Celeb is available in Orchid and Indigo. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, XOXO Eyewear and Sunwear, Orvis Eyewear, Totally Rimless and Argyleculture Eyewear by Russell Simmons. ...
Filed in: Eyewear
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