Spy® Steps Further Into Next Gen Looking Glass With Pritts
Posted by TN00133 on December 7, 2011
CARLSBAD, Calif.—SPY Optic™ today announced a consulting agreement with optical industry veteran, Jim Pritts. He will facilitate research and development of lens technologies, working closely with the Company on product design and development, sourcing, quality, technology communication, intellectual property and prior art, and marketing and training.
“Jim, aka ‘The Wizard of Light’, is a legend in the business and there isn’t much he doesn’t know, from optics and development to sourcing and production and even into the sales and marketing conversation, especially as that relates to what the marketplace embraces technology-wise and, therefore, the opportunities for SPY to further enhance the performance and appeal of its eyewear,” says Carol Montgomery, SPY® CEO. “He has a great passion for the business and we’re looking forward to working with him across the breadth of our product lines in addition to pursuing new concepts we believe no one has yet considered.”
With degrees in optics and marketing and more than 30 years’ experience in the optical industry, Pritts is popularly regarded as one of the world’s leading authorities on performance eyewear....
Filed in: Eyewear, Industry Info
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