Tag Archives : BCBGMAXAZRIA

ClearVision Sets The Stage for Innovation with Daily In-booth VEE Events!

ClearVision Sets The Stage for Innovation with Daily In-booth VEE Events!

ClearVision Optical sets the Stage for Innovation at this year’s Vision Expo East (Booth #4421) with daily in-booth demonstrations and midday interviews with key influencers. Following is a sneak peek into the events held on the Stage for Innovation that you won’t want to miss: Friday, March 28; 3D Printing Demonstration ClearVision welcomes world leader in the 3D printing arena; Stratasys, for a full day of interaction, 3D printing/scanning demonstrations and rapid prototype sampling. From 1:00 – 1: 30 p.m., listen to a dynamic conversation, moderated by industry insider Cathy Ives, between Stratasys’ Director of Marketing, Bruce Bradshaw, and ClearVision‘s President, David Friedfeld as they discuss how 3D printing is impacting the optical industry, the evolution of the technology, and what the future holds. Gain one-on-one access to Bradshaw and Friedfeld after the conversation to further instigate the topic. Here’s a preview of what you can expect. Be prepared to Be Inspir3D: http://youtu.be/3X8MLy5kj_E. Saturday, March 29; Eyewear Personalization & Men’s Fashion Trends Join us to learn about eyewear personalization through a full-day of demonstrations and interaction....
Filed in: Eyewear
ClearVision Celebrates PuriTi Eyewear By Hosting its First-Ever Twitter Launch Party!

ClearVision Celebrates PuriTi Eyewear By Hosting its First-Ever Twitter Launch Party!

ClearVision Optical celebrates the launch of its premium men’s titanium eyewear collection, PuriTi, by hosting its first-ever Twitter party! The online celebration introduces the high-quality 100% titanium brand to eye care professionals through informative, interactive social engagement. Without having to leave the dispensary, ECPS’s will learn about the features and benefits of the titanium collection and discuss design details and brand positioning directly with ClearVision’s Senior Product Brand Manager and PuriTi designer, Cathy Kaye. Virtual party goers will also: Receive tips on how to sell and maximize the PuriTi experience in the dispensary See firsthand in-store merchandising items Enjoy an exclusive shop-worthy special available only on February 26 Win great prizes by answering titanium-esque triva questions on Twitter Hear from and chat live with ClearVision’s special guest and social media guru, Dr. Alan Glazier OD; recognized as one of the most influential optometrist in the country* PuriTi eyewear showcases timeless design and first-class materials in a competitively priced, private label collection. The premium handcrafted brand provides both fashionable and...
Filed in: Eyewear, Social Media
BCBGMAXAZRIA Celebrates 25th Anniversary With Facebook Contest

BCBGMAXAZRIA Celebrates 25th Anniversary With Facebook Contest

ClearVision Optical and longtime licensor BCBGMAXAZRIA are launching a national level Facebook contest designed to support the brand’s latest releases to its optical and sun collections. This social challenge, held today, February 12 on the BCBGMAXAZRIA Facebook page, facebook.com/bcbgmaxazria, gives the brand’s nearly 400,000 Facebook fans an opportunity to win one of the fashion forward eyewear styles featured on the page. As part of BCBGMAXAZRIA’s 25th anniversary celebration this year, the Facebook contest is geared to drive consumer engagement on the BCBGMAXAZRIA optical and sun collections in an effort to increase awareness on the brand in this arena. Additionally, the contest will support eyecare professionals by driving consumers to the BCBGMAXAZRIA consumer-facing optical website, bcbgmaxazriaeyewear.com. This site includes a store locator that helps consumers find those practices carrying the brand’s on trend styles. The BCBGMAXAZRIA contest will showcase three optical styles, enticing BCBG brand loyalists to vote for their favorite styles. Three winners will be selected in a random drawing. This contest is a continuum of both ClearVision’s and BCBGMAXAZRIA’s successful...
Filed in: Eyewear
New Brands & Refined Licensed Collections at VEE From ClearVision

New Brands & Refined Licensed Collections at VEE From ClearVision

Booth #4421 is this year’s must-visit space at Vision Expo East, as ClearVision Optical, launches two unique brands, unveils new design directions for premium brands, and offers exclusive show specials. Following is a sneak peek: Preview IZOD personalized eyewear: For the first time, see our exclusive new collection for IZOD. This limited edition collection provides a classic look with an unexpected twist. Four different clear acetate front shapes marry with 9 different temple colors. Mix and match front shapes with individual colored temples. A custom display and in store materials will also be available. PuriTi, our new 100% Titanium Collection! See firsthand what all the buzz is about. The collection offers high quality materials in a competitively priced, private label collection, while providing the hypoallergenic, anti-corrosive benefits associated with titanium. Sold with a suite of in store merchandising materials, it’s a must see. BCBGMAXAZRIA transformed for 2014! The newest releases from BCBGMAXAZRIA complete the update of this iconic fashion collection. Newly refined shapes and colors express the fashion forward brand as never before. Sleek, directional silhouettes,...
Filed in: Eyewear
For The Women About Town, It’s Got To Be BCBGMAXAZRIA

For The Women About Town, It’s Got To Be BCBGMAXAZRIA

BCBGMAXAZRIA continues its new design direction as it reveals its Fall 2013 release with an assortment of tailored chic, weekend casual, and glam night-on-the-town styles. The design inspiration was drawn from the brand’s DNA; focusing on today’s modern woman. The fall release infuses the iconic stud bar hardware found in the brand’s lifestyle products, further aligning the eyewear collection with the brand. Expect to see a vibrant color palette of blue, red and purple in designs that range from powerful statement-makers to classic, confident styles. Additionally, BCBGMAXAZRIA’s continued emphasis on fit, construction, and fabrication is reflected in features such as directional silhouettes and elevated materials. Following is a selection of the key ophthalmic styles that join the BCBGMAXAZRIA collection this Fall: BCBGMAXAZRIA Annalisa: A powerful statement for every trendsetter, BCBGMAXAZRIA Annalisa is a full acetate knockout featuring a fashion forward, cat eye rectangular eye shape. Inspired by beautiful BCBG apparel and today’s colorblocking trends, Annalisa’s rich materials and contrasting temples enhance its glam factor. Available in Black Tortoise, Navy Multi, and...
Filed in: Eyewear
Discover ClearVision’s New In-Booth Experience At Vision Expo West

Discover ClearVision’s New In-Booth Experience At Vision Expo West

This year at Vision Expo West Booth #16087 expect to find an array of new releases from ClearVision Optical’s optical and sun collections, plus shop-worthy show specials, giveaways, and a new thought-provoking, mentally stimulating in-booth experience that will be unveiled on the show floor (details to come!) Following is a sneak peek as to what optical enthusiasts will see in the ClearVision booth: ClearVision launches DuraHinge™ frames, exclusively from the ClearVision Collection. Offering tough guy strength with a touch of style, the DuraHinge technology features a proprietary 5 barrel hinge that offers superior strength with the added flexibility of a spring hinge, yet it’s not too bulky or heavy on the face. DuraHinge launches with 3 styles, with more being added in Spring 2014. BCBGMAXAZRIA continues its new design direction as it reveals its Fall 2013 release with an assortment of tailored chic, weekend casual, and glam night-on-the-town styles – all inspired by beautiful BCBG apparel. Expect to see a vibrant color palette of blue, red and purple in designs that range from powerful statement-makers to classic, confident styles. This release also introduces the...
Filed in: Eyewear, Industry Info
This Summer Everyone Can Hit The Beach In Style

This Summer Everyone Can Hit The Beach In Style

ClearVision Optical is brightening up its 2013 Sun Collection with new spring/summer, on trend sunwear styles for men and women. Featuring fashion forward, in demand styles for every consumer, the new releases add even more flavor – from sporty classics to glamorous fashion statements – to the must see collection. Additionally, ClearVision’s 2013 Suns program, valid now through June 28, 2013, is offering customers a chance to snag even more of the trendsetting specs by supplying 3 free suns with the purchase of 6 suns or 6 free suns with the purchase of 12 suns. The complete line of 60+ designs, each reflecting must-have signifying trends seen on this year’s fashion runways, include the following styles: Glamorous = BCBGMAXAZRIA: Inspired by beautiful BCBGMAXAZRIA apparel; featuring dynamic silhouettes, luminous crystal accents and the brilliance of gemstones, the complete suns collection features colorful frames in sought-after sleek shapes for the fashionable and sexy woman. Free Spirited = Cole Haan: Cole Haan sunwear fuses vintage-inspired silhouettes and crystal clear color, resulting in street-smart accents with a confident swagger. Men’s suns feature modern retro shapes...
Filed in: Sunwear
Size Doesn’t Have To Matter Anymore

Size Doesn’t Have To Matter Anymore

When it comes to apparel there is a fit for every body type imaginable – petite, plus size, big and tall, etc.  So it’s only natural to expect the same thing from the eyewear industry which services 75 percent of the US population – the most culturally diverse group in the world.  As a result, ClearVision Optical is responding to demands of the changing world and addressing a key eyewear industry pain point by redefining fit with the debut of its Specialty Fit Collection. Featuring the widest range of branded frame sizes available from one company, the Specialty Fit collection serves up eyewear for the different type of customer who needs a bit more customization due to their unique facial features.  It appeals to a larger group of eyeglass-wearing enthusiasts with faces of all shapes and proportions and it gives customers the brands they want, at the prices they seek, in the sizes they need without having to compromise style and comfort.  The Specialty Fit Collection is designed for men, women and children of all ethnicities, shapes, and sizes, and from ages starting at three months old.  The collection boasts five different sizes and includes brands such as BCBGMAXAZRIA,...
Filed in: Eyewear
Here Come the Suns

Here Come the Suns

ClearVision Optical’s 2013 sun collection boasts some of today’s hottest looks, all trend right for the 2013 sun season and perfect for building a bright and successful sun dispensary. Featuring over 40 new styles including several Petite Fit and XLFit™ designs, the ClearVision 2013 sun collection shines with something for every consumer. Expanding on the high-design looks established in their successful 2012 offerings, ClearVision brings fresh new styles for BCBGMAXAZRIA, Ellen Tracy, Cole Haan, Marc Ecko Cut & Sew, IZOD, and Jessica McClintock. Cole Haan, key elements include contemporary retro shapes and colors inspired by downtown trendsetters, while BCBGMAXAZRIA showcases luxe sophistication inspired by the eclectic style of glamorous fashionistas. The Marc Ecko Cut & Sew collection showcases rugged, cool styles inspired by stealth military and hipster city vibes. A testament that fashion and function come in all shapes and styles, the 2013 collection features sun-inspired trends for six brands: The Extremist – An American sensibility that re-imagines cult classics, the Marc Ecko Cut & Sew sun collection expresses artistic creativity for men who know authenticity...
Filed in: Sunwear
ClearVision and BCBGMAXAZRIA Have Courage

ClearVision and BCBGMAXAZRIA Have Courage

For the sixth consecutive year, we’ve partnered with BCBGMAXAZRIA to create a cause-related, limited edition sunglass to benefit Susan G. Komen for the Cure®. This year’s spectacular design, Courage, captures the heroic strength of breast cancer survivors and embodies their courage to fight. Since our partnership’s inception, over 2,000 eye care professionals have helped us raise nearly $400,000 for the cause, bringing us another step closer to a world without breast cancer. Your purchase of just one set of Courage suns (sold in color sets of two) can provide a life-saving screening for a woman in need. You can give Courage in a number of unique ways: As an employee incentive: offer Courage suns to top performers in your office To say thanks: give Courage suns as customer “thank you” gifts In a raffle: have customers submit their names for a chance to win For Breast Cancer Awareness: sell Courage within your dispensary As a donation: offer Courage at Breast Cancer Awareness philanthropic events Take this opportunity to truly give back and order Courage today. Contact your ClearVision Sales Consultant, or call (800) 800.645.3733 and speak to a Customer Service Specialist....
Filed in: Industry Info, Sunwear
See What ClearVision’s Hatching

See What ClearVision’s Hatching

Visit ClearVision Optical at Vision Expo West and be the first to see what’s hatching! Stop by booth 16087 and witness our most fashion-forward, on-trend collection ever, featuring the latest arrivals from our amazing brands! New styles from BCBGMAXAZRIA, Ellen Tracy, Cole Haan, Op, IZOD, Jessica McClintock, and Marc Ecko Cut & Sew – a look for every customer!  Here’s a sampling: BCBGMAXAZRIA Aliya Noticeable confidence: BCBGMAXAZRIA Aliya’s intricate front piercings are reminiscent of eyelet, adding dramatic innocence to its modified rectangle shape. This metal combo frame boasts two tone plating on the front and interior. Acetate temples have a soft, contoured shape for enhanced femininity. Aliya is available in Black, Brown, and Slate. Marc Ecko Cut & Sew Entrepreneur The vintage inspired Entrepreneur features a hip, retro keyhole bridge and P3 eye shape. This acetate combo frame gets an “industrial” touch through textured tooling on its temples and end piece. Entrepreneur is available in Navy Tortoise, a new color for the collection, Black Crystal, and Green Olive Tortoise. BCBGMAXAZRIA Rhiannon Exquisitely adjustable: BCBGMAXAZRIA Rhiannon is the latest...
Filed in: Eyewear, Industry Info
New BCBGMAXAZRIA Eyewear Consumer Site

New BCBGMAXAZRIA Eyewear Consumer Site

Bold, brilliant and bon chic, the recently launched BCBGMAXAZRIA eyewear consumer website, bcbgmaxazriaeyewear.com provides a fantastic opportunity to direct consumers to those dispensaries offering BCBGMAXAZRIA eyewear and suns. Designed to increase awareness of the BCBGMAXAZRIA optical collection to BCBG clientele and general fashion consumers, bcbgmaxazriaeyewear.com is also accessible from two of the brand’s consumer websites, bcbgmaxazriarunway.com and bcbg.com, providing a connection to BCBG’s online and social platforms that reache over 20,000 consumers weekly. Consumers have the ability to search for the brand’s fashionable, on trend eyewear and sun styles, and then use the site’s Store Locator to search for BCBGMAXAZRIA optical retailers by zip code. This Google-Maps-based locator helps drive more traffic to those practices selling the collection! The BCBGMAXAZRIA consumer website is a vision truly come to life! Explore the exciting display of on trend colors, natural textures, jeweled accents and more at bcbgmaxazriaeyewear.com, and contact ClearVision Optical at cvoptical.com to learn how to bring the glamorous BCBGMAXAZRIA collection to your dispensary! With a minimum...
Filed in: Eyewear, Technology
Clearvision & BCBGMAXAZRIA Launch Consumer Website

Clearvision & BCBGMAXAZRIA Launch Consumer Website

Eyewear industry leader ClearVision Optical and  BCBGMAXAZRIA launch the much-anticipated BCBGMAXAZRIA consumer optical website bcbgmaxazriaeyewear.com. As part of ClearVision’s ongoing digital marketing strategy, the development of the site represents a step towards national-level engagement of its brands among consumers, while driving traffic into ECPs that carry the brand. The goal of the beautiful, user-friendly website is to increase awareness of the optical collection to the BCBGMAXAZRIA consumer, while meeting growing consumer demand for fashionable and stylish eyewear.  Well positioned within BCBGMAXAZRIA’s national web presence and designed to reflect the brand’s DNA, bcbgmaxazriaeyewear.com allows consumers to browse the entire collection of optical and suns by frame name, color, shape, and material. In addition to the on trend eyewear, the site also features a glimpse of the collection’s creative inspiration through its highly designed “Our Inspiration” pages. Showcasing the collection’s signature design elements and current trends gives the BCBGMAXAZRIA consumer a true feel for the eyewear collection and the brand. Additionally, the website includes a Google...
Filed in: Eyewear, Technology
News From ClearVision Optical!

News From ClearVision Optical!

ClearVision has the looks your customers want! Visit us at Vision Expo East, March 23rd through 25th, booth 1017 and witness our most fashion-forward, on-trend collection ever, featuring many of our amazing brands! New styles from BCBGMAXAZRIA, , Cole Haan, Op, IZOD, Jessica McClintock, and Marc Ecko Cut & Sew – a look for every customer!  Here’s a sampling: A new attitude: Ellen Tracy Diani is a semi rimless metal frame with a distinctive, uplifting geometric eye shape that emits a stylish point of view. Its stainless steel temples feature sharp, sleek cutouts enhanced by an ombre fade of fresh, fashion forward color. With enough depth to fit a traditional progressive lens, Diani also features a subtle laser logo on the temple, and spring hinges. It is available in Teal, Wine, and Brown. Isn’t it ironic: Marc Ecko Navigator is a 70s retro-inspired metal combo frame featuring a bold Navigator eye shape. Its patterned Windsor rim wrap lets Navigator show its true colors – the modern look of plastic with a vintage vibe. With acetate temples and spring hinges, Navigator features the Marc Ecko Cut & Sew signature laser shears logo on temple tips.  It is available in...
Filed in: Eyewear
Clearvision: Your First Stop At Vision Expo East

Clearvision: Your First Stop At Vision Expo East

Hauppauge, NY – February 2012 – Visit ClearVision Optical at Vision Expo East, booth #1017 and witness its most fashion-forward, on trend frame collection ever. ClearVision will present its acclaimed collections in conjunction with shop-worthy show specials and an exclusive in-booth event with Marc Ecko. ClearVision’s latest optical and sun collections offer designs that meet every customer need.   View the expanded Marc Ecko Cut & Sew Eyewear collection, contemporary-with-a-vintage-vibe styles defined with “geek chic” embellishments and intricate, up-to-the-minute textures, patterns and materials. Meet Marc Ecko on Friday, March 23rd from 1 pm to 3 pm. Marc will be signing copies of his 20/20 magazine feature article! Visit the booth and receive a limited edition cleaning cloth set, while quantities last! Also on display will be a fashion-forward array of BCBGMAXAZRIA frames featuring bold colors and on trend patterns and accents as well as exciting new offerings from Ellen Tracy, IZOD, Cole Haan and more. In addition, ClearVision will be featuring some of the hottest show specials on the floor! Highlights include: New Customer Special: $100 Gift Card and up to 50%...
Filed in: Eyewear
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