Tag Archives : BCBGMAXAZRIA

This Summer Everyone Can Hit The Beach In Style

This Summer Everyone Can Hit The Beach In Style

ClearVision Optical is brightening up its 2013 Sun Collection with new spring/summer, on trend sunwear styles for men and women. Featuring fashion forward, in demand styles for every consumer, the new releases add even more flavor – from sporty classics to glamorous fashion statements – to the must see collection. Additionally, ClearVision’s 2013 Suns program, valid now through June 28, 2013, is offering customers a chance to snag even more of the trendsetting specs by supplying 3 free suns with the purchase of 6 suns or 6 free suns with the purchase of 12 suns. The complete line of 60+ designs, each reflecting must-have signifying trends seen on this year’s fashion runways, include the following styles: Glamorous = BCBGMAXAZRIA: Inspired by beautiful BCBGMAXAZRIA apparel; featuring dynamic silhouettes, luminous crystal accents and the brilliance of gemstones, the complete suns collection features colorful frames in sought-after sleek shapes for the fashionable and sexy woman. Free Spirited = Cole Haan: Cole Haan sunwear fuses vintage-inspired silhouettes and crystal clear color, resulting in street-smart accents with a confident swagger. Men’s suns feature modern retro shapes...
Filed in: Sunwear
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Size Doesn’t Have To Matter Anymore

Size Doesn’t Have To Matter Anymore

When it comes to apparel there is a fit for every body type imaginable – petite, plus size, big and tall, etc.  So it’s only natural to expect the same thing from the eyewear industry which services 75 percent of the US population – the most culturally diverse group in the world.  As a result, ClearVision Optical is responding to demands of the changing world and addressing a key eyewear industry pain point by redefining fit with the debut of its Specialty Fit Collection. Featuring the widest range of branded frame sizes available from one company, the Specialty Fit collection serves up eyewear for the different type of customer who needs a bit more customization due to their unique facial features.  It appeals to a larger group of eyeglass-wearing enthusiasts with faces of all shapes and proportions and it gives customers the brands they want, at the prices they seek, in the sizes they need without having to compromise style and comfort.  The Specialty Fit Collection is designed for men, women and children of all ethnicities, shapes, and sizes, and from ages starting at three months old.  The collection boasts five different sizes and includes brands such as BCBGMAXAZRIA,...
Filed in: Eyewear
Here Come the Suns

Here Come the Suns

ClearVision Optical’s 2013 sun collection boasts some of today’s hottest looks, all trend right for the 2013 sun season and perfect for building a bright and successful sun dispensary. Featuring over 40 new styles including several Petite Fit and XLFit™ designs, the ClearVision 2013 sun collection shines with something for every consumer. Expanding on the high-design looks established in their successful 2012 offerings, ClearVision brings fresh new styles for BCBGMAXAZRIA, Ellen Tracy, Cole Haan, Marc Ecko Cut & Sew, IZOD, and Jessica McClintock. Cole Haan, key elements include contemporary retro shapes and colors inspired by downtown trendsetters, while BCBGMAXAZRIA showcases luxe sophistication inspired by the eclectic style of glamorous fashionistas. The Marc Ecko Cut & Sew collection showcases rugged, cool styles inspired by stealth military and hipster city vibes. A testament that fashion and function come in all shapes and styles, the 2013 collection features sun-inspired trends for six brands: The Extremist – An American sensibility that re-imagines cult classics, the Marc Ecko Cut & Sew sun collection expresses artistic creativity for men who know authenticity...
Filed in: Sunwear
ClearVision and BCBGMAXAZRIA Have Courage

ClearVision and BCBGMAXAZRIA Have Courage

For the sixth consecutive year, we’ve partnered with BCBGMAXAZRIA to create a cause-related, limited edition sunglass to benefit Susan G. Komen for the Cure®. This year’s spectacular design, Courage, captures the heroic strength of breast cancer survivors and embodies their courage to fight. Since our partnership’s inception, over 2,000 eye care professionals have helped us raise nearly $400,000 for the cause, bringing us another step closer to a world without breast cancer. Your purchase of just one set of Courage suns (sold in color sets of two) can provide a life-saving screening for a woman in need. You can give Courage in a number of unique ways: As an employee incentive: offer Courage suns to top performers in your office To say thanks: give Courage suns as customer “thank you” gifts In a raffle: have customers submit their names for a chance to win For Breast Cancer Awareness: sell Courage within your dispensary As a donation: offer Courage at Breast Cancer Awareness philanthropic events Take this opportunity to truly give back and order Courage today. Contact your ClearVision Sales Consultant, or call (800) 800.645.3733 and speak to a Customer Service Specialist....
Filed in: Industry Info, Sunwear
See What ClearVision’s Hatching

See What ClearVision’s Hatching

Visit ClearVision Optical at Vision Expo West and be the first to see what’s hatching! Stop by booth 16087 and witness our most fashion-forward, on-trend collection ever, featuring the latest arrivals from our amazing brands! New styles from BCBGMAXAZRIA, Ellen Tracy, Cole Haan, Op, IZOD, Jessica McClintock, and Marc Ecko Cut & Sew – a look for every customer!  Here’s a sampling: BCBGMAXAZRIA Aliya Noticeable confidence: BCBGMAXAZRIA Aliya’s intricate front piercings are reminiscent of eyelet, adding dramatic innocence to its modified rectangle shape. This metal combo frame boasts two tone plating on the front and interior. Acetate temples have a soft, contoured shape for enhanced femininity. Aliya is available in Black, Brown, and Slate. Marc Ecko Cut & Sew Entrepreneur The vintage inspired Entrepreneur features a hip, retro keyhole bridge and P3 eye shape. This acetate combo frame gets an “industrial” touch through textured tooling on its temples and end piece. Entrepreneur is available in Navy Tortoise, a new color for the collection, Black Crystal, and Green Olive Tortoise. BCBGMAXAZRIA Rhiannon Exquisitely adjustable: BCBGMAXAZRIA Rhiannon is the latest...
Filed in: Eyewear, Industry Info
New BCBGMAXAZRIA Eyewear Consumer Site

New BCBGMAXAZRIA Eyewear Consumer Site

Bold, brilliant and bon chic, the recently launched BCBGMAXAZRIA eyewear consumer website, bcbgmaxazriaeyewear.com provides a fantastic opportunity to direct consumers to those dispensaries offering BCBGMAXAZRIA eyewear and suns. Designed to increase awareness of the BCBGMAXAZRIA optical collection to BCBG clientele and general fashion consumers, bcbgmaxazriaeyewear.com is also accessible from two of the brand’s consumer websites, bcbgmaxazriarunway.com and bcbg.com, providing a connection to BCBG’s online and social platforms that reache over 20,000 consumers weekly. Consumers have the ability to search for the brand’s fashionable, on trend eyewear and sun styles, and then use the site’s Store Locator to search for BCBGMAXAZRIA optical retailers by zip code. This Google-Maps-based locator helps drive more traffic to those practices selling the collection! The BCBGMAXAZRIA consumer website is a vision truly come to life! Explore the exciting display of on trend colors, natural textures, jeweled accents and more at bcbgmaxazriaeyewear.com, and contact ClearVision Optical at cvoptical.com to learn how to bring the glamorous BCBGMAXAZRIA collection to your dispensary! With a minimum...
Filed in: Eyewear, Technology
Clearvision & BCBGMAXAZRIA Launch Consumer Website

Clearvision & BCBGMAXAZRIA Launch Consumer Website

Eyewear industry leader ClearVision Optical and  BCBGMAXAZRIA launch the much-anticipated BCBGMAXAZRIA consumer optical website bcbgmaxazriaeyewear.com. As part of ClearVision’s ongoing digital marketing strategy, the development of the site represents a step towards national-level engagement of its brands among consumers, while driving traffic into ECPs that carry the brand. The goal of the beautiful, user-friendly website is to increase awareness of the optical collection to the BCBGMAXAZRIA consumer, while meeting growing consumer demand for fashionable and stylish eyewear.  Well positioned within BCBGMAXAZRIA’s national web presence and designed to reflect the brand’s DNA, bcbgmaxazriaeyewear.com allows consumers to browse the entire collection of optical and suns by frame name, color, shape, and material. In addition to the on trend eyewear, the site also features a glimpse of the collection’s creative inspiration through its highly designed “Our Inspiration” pages. Showcasing the collection’s signature design elements and current trends gives the BCBGMAXAZRIA consumer a true feel for the eyewear collection and the brand. Additionally, the website includes a Google...
Filed in: Eyewear, Technology
News From ClearVision Optical!

News From ClearVision Optical!

ClearVision has the looks your customers want! Visit us at Vision Expo East, March 23rd through 25th, booth 1017 and witness our most fashion-forward, on-trend collection ever, featuring many of our amazing brands! New styles from BCBGMAXAZRIA, , Cole Haan, Op, IZOD, Jessica McClintock, and Marc Ecko Cut & Sew – a look for every customer!  Here’s a sampling: A new attitude: Ellen Tracy Diani is a semi rimless metal frame with a distinctive, uplifting geometric eye shape that emits a stylish point of view. Its stainless steel temples feature sharp, sleek cutouts enhanced by an ombre fade of fresh, fashion forward color. With enough depth to fit a traditional progressive lens, Diani also features a subtle laser logo on the temple, and spring hinges. It is available in Teal, Wine, and Brown. Isn’t it ironic: Marc Ecko Navigator is a 70s retro-inspired metal combo frame featuring a bold Navigator eye shape. Its patterned Windsor rim wrap lets Navigator show its true colors – the modern look of plastic with a vintage vibe. With acetate temples and spring hinges, Navigator features the Marc Ecko Cut & Sew signature laser shears logo on temple tips.  It is available in...
Filed in: Eyewear
Clearvision: Your First Stop At Vision Expo East

Clearvision: Your First Stop At Vision Expo East

Hauppauge, NY – February 2012 – Visit ClearVision Optical at Vision Expo East, booth #1017 and witness its most fashion-forward, on trend frame collection ever. ClearVision will present its acclaimed collections in conjunction with shop-worthy show specials and an exclusive in-booth event with Marc Ecko. ClearVision’s latest optical and sun collections offer designs that meet every customer need.   View the expanded Marc Ecko Cut & Sew Eyewear collection, contemporary-with-a-vintage-vibe styles defined with “geek chic” embellishments and intricate, up-to-the-minute textures, patterns and materials. Meet Marc Ecko on Friday, March 23rd from 1 pm to 3 pm. Marc will be signing copies of his 20/20 magazine feature article! Visit the booth and receive a limited edition cleaning cloth set, while quantities last! Also on display will be a fashion-forward array of BCBGMAXAZRIA frames featuring bold colors and on trend patterns and accents as well as exciting new offerings from Ellen Tracy, IZOD, Cole Haan and more. In addition, ClearVision will be featuring some of the hottest show specials on the floor! Highlights include: New Customer Special: $100 Gift Card and up to 50%...
Filed in: Eyewear
Marc Ecko Cut & Sew Expands Its Cult Classic Eyewear

Marc Ecko Cut & Sew Expands Its Cult Classic Eyewear

Hauppauge, NY – January 2012 – Eyewear industry leader, ClearVision Optical expands its Marc Ecko Cut & Sew eyewear brand with 5 new, trend-setting designs. The new optical looks enhance the collection targeted to the 20-40 “ME guy” who is young in spirit, masculine, and pays meticulous attention to detail.   Bold in shape and modern in design, the 2012 Cut & Sew Eyewear releases are stylish with an edge incorporating industrial and architectural references that continue to give the collection a sexy, stealth and authentic feel. Maturing its design direction, ClearVision introduces intricate new textures, expressive patterns and interesting materials to intensify each highly-wearable style.  The stylized components include:  “geek chic” embellishments with a slick, modern edge; knurled metals for distinction; and innovative patterns, including Windsor rim wraps for a contemporary look with a vintage vibe. In addition, the 2012 collection introduces its “new black” – a carbon fiber pattern that’s high end and on trend with many high-end fashion houses. Marc Ecko Cut & Sew continues to be one of the most stylish men’s eyewear collections available....
Filed in: Eyewear
Clearvision Announces Global Fit

Clearvision Announces Global Fit

Hauppauge, NY – January 2012 – Eyewear industry leader ClearVision Optical announces the Global Fit™ collection, a line of adjustable fit frames debuting with styles from the popular BCBGMAXAZRIA brand. Global Fit was created to provide highly adjustable eyewear that addresses special fitting needs of a wide range of global ethnicities. Designed for individuals with a narrow or lower nose bridge and flatter facial structure, the Global Fit collection offers highly adjustable, fashion-forward eyewear for those who desire today’s styles in a more “customized” fit.  Constructed with a flatter base curve and longer, bowed temples that follow the natural shape of the head, Global Fit eyewear provides a more comfortable, secure fit that won’t slip.  All designs have gooseneck nose pad arms that adjust two ways for maximum adjustability.  The collection offers chic, fashionable designs in modern, angular eye shapes that are flattering to all facial structures. “Global Fit fulfills a need in the marketplace for adjustable fit eyewear,” says Jennifer Coppel, ClearVision’s Manager of Product Design & Development. “Global Fit will initially launch with four styles...
Filed in: Eyewear
Clearvision Optical Wins HOW Magazine’s Prestigious Design Award

Clearvision Optical Wins HOW Magazine’s Prestigious Design Award

Hauppauge, NY – December 2011 – ClearVision Optical, a leader in the eyewear industry, is the recipient of HOW Magazine’s 2011 In-HOWse Design Awards , a national level, creative competition that recognizes the best creative work produced by designers working in corporations, associations and organizations.  This premiere awards program shines the spotlight on the design industry, giving in-house designers the kudos they deserve. ClearVision, a first time entrant, received the Merit Award for its 2010 Eco Bag in the Business – to – Business category.  This high-profile, graphic design award competition is one of several that HOW magazine sponsors each year.  Thousands of entries from a broad range of design work were submitted from throughout the United States.  Submissions were evaluated by a panel of HOW Magazine judges on their creative excellence. “This is a tremendous recognition for ClearVision furthering the notion of our company as a growing leader committed to excellence and continued innovation,” says Sheila Haile, ClearVision’s Manager of Marketing & Creative Services. “HOW Magazine is well recognized in the industry as a powerhouse publication for...
Filed in: Industry Info, Products
Clearvision Is A 2011 EyeVote Winner!

Clearvision Is A 2011 EyeVote Winner!

Hauppauge, NY – December 2011 – Marc Ecko Cut & Sew Eyewear wins the 2011 Best Frame Brand – New Launch in the 3rd annual EyeVote Reader’s Choice Awards.  Sponsored by Vision Monday and 20/20 Magazine, the EyeVote awards identify and recognize readers’ favorite optical products and companies of the year. “This has certainly been an exciting year for the Marc Ecko Cut & Sew eyewear brand,” says David Friedfeld, President of ClearVision Optical. “Our Product team took a different approach in the design of this modern, trendsetting collection, using subtle, unique details reflective of the “pop-culture-meets-cult-classics” styling of the Cut & Sew brand. Our goal was to develop an eyewear collection that’s not only highly-wearable, but set at an attainable price point.” Optical retailers and ECP readers of Vision Monday and 20/20 Magazine were asked to identify their “favorite” products in eight distinct categories: optical frames, spectacle lenses, sunglasses, contact lenses, optical equipment, diagnostic equipment, practice management software and online ordering. Winners were chosen based on votes written in by readers (brand/company choices...
Filed in: Eyewear, Industry Info
Get In Early On Clearvision’s Trend-Defining Sun Collection

Get In Early On Clearvision’s Trend-Defining Sun Collection

Hauppauge, NY – November 2011 – ClearVision Optical, a leader in the eyewear industry, launches its 2012 sun program for this year’s trendsetting collection – the most sizzling sun collection to date. The exclusive Sun Program gives customers a chance to purchase 2012 suns at savings of up to 20%!  The program includes dating and special shipping as well as new POP.  For more information, contact a ClearVision sales consultant. Program ends December 30, 2011 ClearVision’s 2012 Sun Collection offers something for every customer with over 65 exquisitely, handcrafted sun styles from top brands like BCBGMAXAZRIA, Ellen Tracy, Cole Haan, Marc Ecko Cut & Sew, IZOD and Jessica McClintock.  Featuring bold, glamorous acetates and crisp, classic metals in modern designs and creative textures, ClearVision’s suns align perfectly with today’s current and emerging fashion looks.  Inspired by trends like Mad Men retro and All Americana guy, the collection also introduces two trend-inspired color scenes: greens of all hues for fresh, modern expressions; plus, the flirty, feminine appeal of purples, pale blues, rose & raspberry. These lighter palettes represent a new fresh...
Filed in: Eyewear
Clearvision’s Award-Winning Intern Program Is A Commitment To…

Clearvision’s Award-Winning Intern Program Is A Commitment To…

Hauppauge, NY – November 2011 – Eyewear industry leader ClearVision Optical’s innovative intern program provides a holistic experience for students, combining real world experience with tools and guidance. ClearVision’s Intern Program strives to empower students and make them more marketable in their fields by providing a unique learning experience that will ease the transition from student to professional.  An integrated approach, the program emphasizes tangible work assignments layered with opportunities to develop knowledge and work skills through training, management interaction, and inclusion in organization events – all in an appealing work environment. “In essence, our unique intern program is a first “real” job, in that it gives students considerable responsibility for day-to-day projects that require extensive interaction with their respective teams and different managers within the CVO community,” says David Friedfeld, president of ClearVision Optical. “This truly hands-on experience provides more “reality” for students in comparison to other intern programs offered by many other companies, both large and small.  In turn, these students bring ClearVision...
Filed in: Eyewear, Industry Info
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