Tag Archives : Carrera

Jessica Alba arrives at Sundance Film Festival in Park City, Utah   CREDITS: Splashnews

CARRERA, the international eyewear brand owned by Safilo Group, and Wieden+Kennedy Amsterdam are proud to announce that they will be working together on the creative strategy for the brand’s new global communication. The partnership will initially focus on a new teaser campaign that will be launched in the second semester of 2012 and will appear on various media channels, including online, as well as in worldwide points of sales. The teasing campaign will underline the dynamic and timeless spirit of the CARRERA brand: a spirit that has its roots in 1956, when the brand made its debut and began its successful growth and development, while still maintaining its “racing” spirit. The second step will be a new global brand communication platform that will kick off worldwide in the first quarter of 2013. Together with CARRERA, W+K will develop the new strategic guidelines for the online, offline and in-store communication of the brand. Nicola Giorgi, Global Head of Safilo’s Brands Division, said: “We are enthusiastic about working together with one of the leading creative agencies in the world. CARRERA, one of Safilo’s strategic brands that enjoys worldwide success, will benefit...

CARRERA, the iconic international fashion eyewear brand, draws inspiration from its stylistic heritage and presents two new folding sunglasses featuring a timeless design and unique stylistic details that leave their mark. The new “POCKET FLAG 3” and “CHAMPION FOLD” models, dedicated to high-tech lovers, catch the eye with their unique folding mechanism, perfectly combining utmost functionality with a distinctive style. They are designed to take up less space and have an ultra-lightweight feel: the iconic detail on the front and the hinges on the temples conceal a special device that allows you to fold the frame of these sunglasses and place them in a special case. These new iconic sunglasses, which are inspired by CARRERA’s stylistic heritage that made the brand successful in the 70s, are destined to become cult items and must-have accessories. The round-shaped “POCKET FLAG 3” model and the teardrop-shaped “CHAMPION FOLD” sunglasses are very practical to use in any situation and feature unique creative touches: the metal details, the brand’s discreet logo and icon. The “POCKET FLAG 3” model comes in shades of gloss black with grey lenses, blue with brown lenses,...

The CARRERA sunglass brand returned to Los Angeles to host its annual chic summer oasis – this time showcasing its newest collection, the Carrera 6000. West Coast based trendsetters were able to kick back and relax in a private bungalow, located poolside at the Chateau Marmont hotel. Produced by The BMF Media Group, the not-to-be-missed private event took place on Saturday, July 21st from 8:00 p.m. – 12:00 a.m. Sophisticated and stylish tastemakers were invited to be one of the first to view the vintage-inspired, unisex Carrera 6000 sunglass collection.  The timeless and iconic square sunglass shape is available in 12 fashionable colors with a retro feel and distinctive wave temples.  The collection was named after the 6000° temperature of the sun’s photosphere.   Highlighted by gloss/matte color contrasts, vertical stripes in the sports style-inspired versions or camouflage tones, the glasses are made from Optyl™, a registered Safilo Group trademark which identifies an exclusive ultra-lightweight, hypoallergenic material which features a soft-touch effect and is designed not to deform, even at high temperatures. The glasses retail for $129.00 and are available at department...

The sunglass specialty retailer SOLSTICE Sunglasses, along with Carrera sunglasses and Italian eyewear manufacturer Safilo Group, celebrated the Summer Solstice and the U.S. launch of the Carrera 6000 sunglass collection with a two-day “Celebrate Summer Solstice” event in New York City’s Meatpacking District on Wednesday, June 20th from 1:00-10:00 p.m. and again on Thursday, June 21st from 1:00-8:00 p.m. Held at the Gansevoort Plaza public space located at 9th Avenue and Gansevoort Street, the event was open to the general public directly following a celebrity filled VIP kick-off celebration. New Yorkers and out-of-town visitors were invited to keep cool during the “Celebrate Summer Solstice” event with complimentary summery refreshments served throughout the day while listening to the hottest beats by some of the world’s most renown DJs, including:  Mia Morretti, Solange Knowles, Michaelangelo, Jeffrey Tonnesen, Theophilus London & Brendan Fallis, Nina Sky, DJ Equal, Timo & Alan, Mike Nouveau, Ra Ra Riot, The Jane Doze and Mick Boogie. Celebrity attendees at the VIP event included actor Adrian Grenier, Victoria’s Secret supermodel Erin Heatherton (and current...

Safilo Group S.p.A. announces today the completion of the acquisition of the Polaroid Eyewear business, a world leader in optics and polarized lens technology and a global eyewear manufacturer and distributor, with a strong and recognizable market positioning. Roberto Vedovotto, Chief Executive Officer of the Safilo Group, commented: “We are extremely proud of the completion of the acquisition of Polaroid Eyewear, a historical yet contemporary business which will contribute to achieving the full potential of Safilo by expanding its offering in the specialist market segment which promises considerable future growth. At exactly its 75th anniversary, Polaroid joins Safilo’s own brand portfolio as the pioneer of the polarized lens technology and an iconic brand in the sunglass product category. We have ambitious development projects for Polaroid, not only in Europe but also in those significant markets where the brand is currently under-represented and where the distribution network of Safilo Group will allow a prompt and solid expansion. With Polaroid on board, we also have the opportunity to increase our offer of polarized products, thereby strengthening the Group in a business...

Safilo is proud to announce that it has received two relevant international certifications regarding corporate social responsibility – SA8000:2008 – and occupational health and safety – OHSAS 18001:2007 – from DNV Business Assurance, a world leading independent certification body. These certifications further demonstrate the Group’s commitment to sustainable development and corporate conscience in every aspect of its business and Safilo is therefore among the first Italian companies in the luxury segment to hold such relevant accreditation. These certifications are key, as they recognize, at an international level, the company’s commitment to its employees and stakeholders, in terms of ensuring sustainable business development. The company has already shown its commitment to such issues, having previously obtained UNI EN ISO 9001:2008 organization and business process quality accreditation. “We are extremely satisfied” – said Roberto Vedovotto, Chief Executive Officer of the Safilo Group – “with the goal we have achieved. However, we are well aware that it’s not an endpoint, but a starting point for the company. We were able to achieve this goal by also actively...

The Board of Directors of Safilo Group S.p.A. today approved the consolidated financial statements for 20112. The Board of Directors also reviewed the financial statements at December 31, 20112, which will be submitted for approval to the Shareholders’ Meeting called for April 27, 2012 in first call or for May 04, 2012 in second call. In the fourth quarter of 2011, financial results remained healthy for Safilo, with trends substantially in line with the third quarter of the year. Top line growth was again driven by the strong performance of the Group’s licensed brand and own brand portfolio in the main fast-growing markets in Asia and Latin America as well as by the resilience of the US market. In the quarter, the net result was positive and benefited from the good performance of the operating result. Results in full year 2011 proved to be very solid for Safilo, underlining year-on-year improvements at all economic and financial levels. The Group’s 2011 revenues increased by 6.0% at constant perimeter1 and exchange rates, EBITDA and EBIT improved double-digit, driving the net result to a profit of Euro 27.9 million. The Group finished the year with a strong balance sheet, with...

Padua, February, 2012 – Safilo Group announces that the license agreement for the design, production and distribution of Balenciaga sunglasses and prescription eyewear collections will not be renewed beyond the agreed expiration date of December 31, 2012. Safilo in fact continues to implement the rationalization strategy of its portfolio of licensed brands, focusing resources, investments and know-how only on those brands which are relevant in the eyewear sector or have important growth opportunities. Safilo’s sales through the Balenciaga license were approximately Euro 3 million in 2011. The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Smith Optics, Oxydo, Blue Bay – and the licensed brands Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS Black, BOSS Orange, Céline, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo,...

Padua, December, 2011 – The Extraordinary Shareholders’ Meeting of Safilo Group S.p.A. met today and unanimously approved the capital increase, against payment, reserved for subscription by its main shareholder, Multibrands Italy B.V., controlled by HAL Holding N.V.. The total amount of the capital increase will be equal to Euro 44,262,000.00 (inclusive of share premium), and therefore within the limit of 10% of the pre-existing share capital, with exclusion of the option rights according to article 2441, paragraph 4, second part, Italian Civil Code and to article 158 T.U.F.. The reserved capital increase is open for subscription until June 10, 2012 and will be carried out through the issue of 4,918,000 ordinary shares, at a subscription price of Euro 9.00 per share, of which Euro 5.00 is the nominal value and Euro 4.00 is the share premium, whose characteristics and dividend rights are identical to those of the outstanding shares at the time of their issue. As outlined in the previous press release dated November 17, the subscription of the reserved capital increase is subject to the completion of the acquisition of the Polaroid Eyewear business and will occur in the week following...

Padova, Italy (December, 2011) – CARRERA announces the inclusion of its “Champion” sunglasses model, worn by lead singer Travie McCoy, in the latest Gym Class Heroes music video “Ass Back Home.” The track is featured on the band’s current album The Papercut Chronicles II. Sleeping on buses and in hotel rooms in different cities every night, the documentary style video showcases the hard, taxing lifestyle of an artist while on tour. Fortunately, for lead singer Travie McCoy, his distinctive CARRERA “Champion” sunglasses help keep him stylish and charismatic during even the most trying times while on the road. The CARRERA “Champion” sunglass model is inspired by the original design first introduced in the early Eighties and produced in Optyl, an extremely lightweight and hypoallergenic patented material that is proprietary to Safilo Group. “Ass Back Home” is currently in rotation on all major musical broadcast and online outlets. For further information carreraworld.com ABOUT CARRERA CARRERA’s trademark history in the sector of sports eyewear began in 1956. The sunglass brand reached new heights in popularity in the 1980s, becoming one of the most iconic fashion...

  Padova, Italy (November 16, 2011) – CARRERA sunglasses make their debut in the latest Katy Perry music video “The One That Got Away,” the sixth single from the singer’s record breaking album Teenage Dream. “The One That Got Away” features the always fun and flirty Perry donning a pair of gold CARRERA 1 metal aviator sunglasses which are part of the brand’s recently relaunched vintage collection. Customized with retro detailing including an iconic nose bridge, the sunglasses are inspired by the original CARRERA designs first introduced in the early Seventies. The video for the single which is currently in rotation in the U.S. will be released worldwide in November 2011. For further information carreraworld.com ABOUT CARRERA CARRERA’s trademark history in the sector of sports eyewear began in 1956. The sunglass brand reached new heights in popularity in the 1980s, becoming one of the most iconic fashion sunglass collections of the decade. In 1996, Safilo Group acquired CARRERA, a market leader in sunglasses and prescription eyewear. Today, CARRERA remains an iconic and successful international eyewear brand synonymous with design, innovation and quality.

Padua, November 16, 2011 – Safilo Group has been informed by the Armani Group of their decision not to renew, beyond the natural expiration date of December 31, 2012, the license agreement for the design, production and distribution of the Giorgio Armani, Emporio Armani and A/X Armani Exchange eyewear collections. Safilo’s sales through the Armani Group’s licenses were approximately Euro 165 million in 2010 and Euro 125 million in the first nine months of 2011. In light of the non-renewal and based on the current portfolio of brands, the Group’s medium-term financial targets, communicated on September 29, would be lower by approximately Euro 150-200 million at the net sale level in 2015, while the EBITDA margin would reach 13.5% instead of 15%. However, Safilo is confident that it can achieve its medium-term business and economic targets through further developing its current portfolio of brands, new Safilo own brands and future additional licensing agreements. The Safilo Group is worldwide leader in the premium eyewear sector and maintains a leadership position in the prescription, sunglasses, fashion and sports eyewear sectors. Present in the international market through...

  Anna Kournikova is wearing Carrera sunglasses, model Champion Photo: SGP

Padua, September 29, 2011 – The Board of Directors of SAFILO GROUP S.p.A. examined and approved the Group 2011-2015 Strategic Plan, whose key guidelines will be presented today by the Chief Executive Officer Roberto Vedovotto and the senior management team during the Investor Day in Paris, which will be webcast live on www.safilo.com starting from 2.00pm CET. Roberto Vedovotto, Chief Executive Officer of the Safilo Group, commented: “Over the last two years Safilo successfully overcame challenging moments and implemented important changes. The Group is today stronger and well prepared to face future challenges and to take advantage of new market opportunities. We have deeply reviewed our organizational and managerial structures to ensure a fast and efficient execution of our plans in all key business areas. Our strategic vision is to become the leading pure wholesale player in the global eyewear industry through a balanced portfolio of “Powerbrands” with superior growth characteristics, composed of our outstanding fashion/luxury licensed brands and our house brands. The main drivers of our future growth are our house brands and the developing and emerging countries. In the more...