Tag Archives : Carrera

Carrera Icons Collection

Carrera Icons Collection

Carrera once again shakes up the world of fashion, celebrating the iconic glasses of its latest eyewear collections with glamorous re-editions of the brand’s models that made history: the legendary Champion and Carrera 6000 sunglasses are now presented in an exciting new metal version with a pure design. CHAMPION/MT The unstoppable success of the brand’s iconic aviator model just keeps going: these sunglasses, which have been showcased in countless ways – featuring a variety of materials, colors and detailing – over the past seasons, are now presented with ultra-flat, slim profiles for Spring/Summer 2014. The new Carrera Champion sunglasses are an inspired blend of metal and stainless steel, for an ultra-lightweight feel and utmost comfort. Satin finishes and mirrored lenses complete the dynamic look, lending a lively, timeless flair to the new model, available in shades of brown with gray lenses, black with black lenses, blue with blue lenses, red with orange lenses. CARRERA 6000/MT The Carrera 6000 sunglasses, with their distinctive wavy temples and unmistakable rectangular front that is perfect for any face shape, are reinterpreted in a new, high-tech version featuring an...
Filed in: Eyewear
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Safilo Celebrates 80-Year History With  New Marc Newson Capsule Collection

Safilo Celebrates 80-Year History With New Marc Newson Capsule Collection

Safilo Group, the leading international premium eyewear brand, confirms its participation in 2014 Vision Expo East, the largest and most prestigious eyewear trade show in the U.S. optical fair (held March 28-30 at the Jacob Javitz Center in New York City). The Group’s booth is #3548. 2014 marks the 80th anniversary of Safilo: a history of longstanding passion, innovation and design that is trusted all over the world as a shining example of excellence, skillful craftsmanship and savoir-faire. Safilo continues to build on its heritage, constantly enriching it with cutting-edge technology and avant-garde design, yet staying true to its origins and tradition and will showcase, once again, a multitude of breakthrough innovations in terms of the latest fashion trends, shapes, colours and details. On the occasion of this important 80th anniversary milestone, Safilo Group is pleased to welcome visitors to its booth to view the Safilo by Marc Newson capsule collection as well as the U.S. launch collections of Bobbi Brown, Fendi, HUGO, Jack Spade, Polaroid Kids and Polaroid Suncovers and the not-to-be-missed Safilo Spring/Summer Designer Fashion Show featuring the hottest runway looks and eyewear...
Filed in: Eyewear
Step Into The Glamour Of The Fast Lane With Carrera by Jimmy Choo

Step Into The Glamour Of The Fast Lane With Carrera by Jimmy Choo

The bold and celebrated spirit of Carrera meets the glamour and fashion style of Jimmy Choo creating a high octane collection of sunglasses for eye-catching effect. Carrera’s latest best-seller, the Carrera 6000, with its unique shaped temples and timeless silhouette is dressed by Jimmy Choo in five stand-out finishes. Alluring colors and captivating designs are made possible by manufacturing techniques of Optyl, Safilo registered trademark, using a high-performance material which is ultra-lightweight, strong and hypoallergenic. A thin silk sheet inserted inside the frame enhances the premium effect of the new sunglasses, boosted by the finish of the metal logo on the temple. The Carrera by Jimmy Choo collection embraces Jimmy Choo signatures such as black/gold leopard print, black, dark gold and nude glitter. For the ultimate luxury statement, the leopard print model comes in a limited edition with real gold lenses. The five styles represent the perfect union of Carrera’s expertise in eyewear and living life in the fast lane and Jimmy Choo’s feminine, powerful and glamorous design aesthetic resulting in a collection of cool, rock chic eyewear. The collection will be available...
Filed in: Eyewear, Sunwear
11th Annual HBO Luxury Lounge Featuring Motorola And Pandora Jewelry

11th Annual HBO Luxury Lounge Featuring Motorola And Pandora Jewelry

HBO hosted its 11th annual LUXURY LOUNGE® featuring Motorola and PANDORA Jewelry this weekend at The Four Seasons Los Angeles at Beverly Hills. A slew of celebrities and nominees attended the lounge to be pampered and gifted with luxury gifts and services to prepare for this year’s festivities. HBO stars that indulged included: Anna Chlumsky (Veep – Nominated Outstanding Supporting Actress in a Comedy Series), Chris Godsick, Matt Walsh, Reid Scott, Sufe Bradshaw, Tim Simmons, Tony Hale, Kevin Dunn (Veep- Nominated Outstanding Comedy Series); Jeff Daniels (The Newsroom – Nominated Outstanding Lead Actor In Drama Series), Constance Zimmer, Adina Porter, Alan Poul (The Newsroom); George R.R. Martin and Christopher Newman (Game of Thrones – Nominated Outstanding Drama Series); Rutina Wesley, Janina Gavankar, Chris Bauer, Kristen Bauer (True Blood); Ilene S. Landress (Nominated Outstanding Comedy Series); Jeff Garlin and JB Smoove (Curb Your Enthusiasm); Khandi Alexander and Ntare Mwine (Treme); Sarah Burns and Amy Hill (Enlightened); John Oliver (The Daily Show-Nominated Outstanding Variety, Music or Comedy Show); Toby Jones (The Girl – Nominated Outstanding Lead Actor in a Mini...
Filed in: Eyewear
Carrera & Jimmy Choo Collide With Glamour & Glitter

Carrera & Jimmy Choo Collide With Glamour & Glitter

The bold and celebrated spirit of Carrera meets the glamour and fashion style of Jimmy Choo creating a high octane collection of sunglasses for eye-catching effect. Carrera’s latest best-seller, the Carrera 6000, with its unique shaped temples and timeless silhouette is dressed by Jimmy Choo in five stand-out finishes. Alluring colors and captivating designs are made possible by manufacturing techniques of Optyl, Safilo registered trademark, using a high-performance material which is ultra-lightweight, strong and hypoallergenic. A thin silk sheet inserted inside the frame enhances the premium effect of the new sunglasses, boosted by the finish of the metal logo on the temple. The Carrera by Jimmy Choo collection embraces Jimmy Choo signatures such as black/gold leopard print, black, dark gold and nude glitter. For the ultimate luxury statement, the leopard print model comes in a limited edition with real gold lenses. The five styles represent the perfect union of Carrera’s expertise in eyewear and living life in the fast lane and Jimmy Choo’s feminine, powerful and glamorous design aesthetic resulting in a collection of cool, rock chic eyewear. The collection will be available...
Filed in: Eyewear, Sunwear
“Carrera Ignition Night” Hits London

“Carrera Ignition Night” Hits London

Carrera gets ready to rev the engine and brighten up the night: the brand returns to its origins to rediscover its authentic “racing attitude”, which has always been part of its DNA, and presents the new eyewear collection, that perfectly embodies the spirit and is dedicated to energetic people who live life at full speed. After successful debut events in Milan, Madrid, Sao Paulo and New York, on June 20th Carrera landed in London to continue the key project that marks the beginning of a new era for the brand. Carrera Ignition Night revealed the true spirit of this iconic leading international fashion eyewear brand: from its roots in car racing to its stylistic heritage and the brand’s new identity. The House of St Barnabas in Soho was the perfect stage to host the event: a space dedicated to the brand’s history, from its origins – in 1956 – to the present day. At the event, Carrera unveiled its new identity, which now has four different personalities, albeit with a common theme: passion for a world that evokes strong emotions combined with a sophisticated style and an urban atmosphere, as well as unmistakable, original design outlined by the new exclusive “Victory...
“Carrera Ignition Night” Hits New York Past. Present. Future.

“Carrera Ignition Night” Hits New York Past. Present. Future.

The first Carrera Ignition Night to hit the United States was a great success! Tuesday, May 7th marked a new beginning for Carrera, Safilo Group’s historic eyewear brand. Notable celebrities, industry executives and society influencers alike enjoyed Carrera’s unique “You race or you don’t” brand experience. Olivia Wilde (star of TRON: Legacy, People Like Us and House M.D.), Louise Roe, Derek Blasberg, Dani Stahl, Nur Khan, Kyle DeWoody, Danni Synder and Robert Verdi mingled and danced to live music from DJ Kayper, The Dolls: Mia Moretti & Caitlin Moe and Capital Cities. New York City’s first skyscraper – 5 Beekman – provided the perfect historical setting for this special installation, the last event that the venue will see before it is turned into a luxury hotel in the Financial District. Carrera took guests on a journey through its history, from its origins in 1956 and the roots of the brand’s name – the legendary “Carrera Panamericana” road race – to the present day rediscovery of its authentic “racing attitude” which has always been a part of the brand’s DNA. Carrera’s 2013 eyewear collection displays, influenced by the brand’s new identity,...
Filed in: Eyewear, Industry Info
Jessica Alba Is Wearing Carrera Sunglasses

Jessica Alba Is Wearing Carrera Sunglasses

Jessica Alba arrives at Sundance Film Festival in Park City, Utah   CREDITS: Splashnews
Carrera Eyewear Appoints New Creative Agency

Carrera Eyewear Appoints New Creative Agency

CARRERA, the international eyewear brand owned by Safilo Group, and Wieden+Kennedy Amsterdam are proud to announce that they will be working together on the creative strategy for the brand’s new global communication. The partnership will initially focus on a new teaser campaign that will be launched in the second semester of 2012 and will appear on various media channels, including online, as well as in worldwide points of sales. The teasing campaign will underline the dynamic and timeless spirit of the CARRERA brand: a spirit that has its roots in 1956, when the brand made its debut and began its successful growth and development, while still maintaining its “racing” spirit. The second step will be a new global brand communication platform that will kick off worldwide in the first quarter of 2013. Together with CARRERA, W+K will develop the new strategic guidelines for the online, offline and in-store communication of the brand. Nicola Giorgi, Global Head of Safilo’s Brands Division, said: “We are enthusiastic about working together with one of the leading creative agencies in the world. CARRERA, one of Safilo’s strategic brands that enjoys worldwide success, will benefit...
Filed in: Eyewear, Marketing
Carrera’s New Folding Sunglasses

Carrera’s New Folding Sunglasses

CARRERA, the iconic international fashion eyewear brand, draws inspiration from its stylistic heritage and presents two new folding sunglasses featuring a timeless design and unique stylistic details that leave their mark. The new “POCKET FLAG 3” and “CHAMPION FOLD” models, dedicated to high-tech lovers, catch the eye with their unique folding mechanism, perfectly combining utmost functionality with a distinctive style. They are designed to take up less space and have an ultra-lightweight feel: the iconic detail on the front and the hinges on the temples conceal a special device that allows you to fold the frame of these sunglasses and place them in a special case. These new iconic sunglasses, which are inspired by CARRERA’s stylistic heritage that made the brand successful in the 70s, are destined to become cult items and must-have accessories. The round-shaped “POCKET FLAG 3” model and the teardrop-shaped “CHAMPION FOLD” sunglasses are very practical to use in any situation and feature unique creative touches: the metal details, the brand’s discreet logo and icon. The “POCKET FLAG 3” model comes in shades of gloss black with grey lenses, blue with brown lenses,...
Filed in: Sunwear
Carrera Returns To The West

Carrera Returns To The West

The CARRERA sunglass brand returned to Los Angeles to host its annual chic summer oasis – this time showcasing its newest collection, the Carrera 6000. West Coast based trendsetters were able to kick back and relax in a private bungalow, located poolside at the Chateau Marmont hotel. Produced by The BMF Media Group, the not-to-be-missed private event took place on Saturday, July 21st from 8:00 p.m. – 12:00 a.m. Sophisticated and stylish tastemakers were invited to be one of the first to view the vintage-inspired, unisex Carrera 6000 sunglass collection.  The timeless and iconic square sunglass shape is available in 12 fashionable colors with a retro feel and distinctive wave temples.  The collection was named after the 6000° temperature of the sun’s photosphere.   Highlighted by gloss/matte color contrasts, vertical stripes in the sports style-inspired versions or camouflage tones, the glasses are made from Optyl™, a registered Safilo Group trademark which identifies an exclusive ultra-lightweight, hypoallergenic material which features a soft-touch effect and is designed not to deform, even at high temperatures. The glasses retail for $129.00 and are available at department...
Filed in: Eyewear
“Celebrate Summer Solstice” In New York City

“Celebrate Summer Solstice” In New York City

The sunglass specialty retailer SOLSTICE Sunglasses, along with Carrera sunglasses and Italian eyewear manufacturer Safilo Group, celebrated the Summer Solstice and the U.S. launch of the Carrera 6000 sunglass collection with a two-day “Celebrate Summer Solstice” event in New York City’s Meatpacking District on Wednesday, June 20th from 1:00-10:00 p.m. and again on Thursday, June 21st from 1:00-8:00 p.m. Held at the Gansevoort Plaza public space located at 9th Avenue and Gansevoort Street, the event was open to the general public directly following a celebrity filled VIP kick-off celebration. New Yorkers and out-of-town visitors were invited to keep cool during the “Celebrate Summer Solstice” event with complimentary summery refreshments served throughout the day while listening to the hottest beats by some of the world’s most renown DJs, including:  Mia Morretti, Solange Knowles, Michaelangelo, Jeffrey Tonnesen, Theophilus London & Brendan Fallis, Nina Sky, DJ Equal, Timo & Alan, Mike Nouveau, Ra Ra Riot, The Jane Doze and Mick Boogie. Celebrity attendees at the VIP event included actor Adrian Grenier, Victoria’s Secret supermodel Erin Heatherton (and current...
Filed in: Industry Info, Sunwear
Safilo Completes Polaroid Acquisition

Safilo Completes Polaroid Acquisition

Safilo Group S.p.A. announces today the completion of the acquisition of the Polaroid Eyewear business, a world leader in optics and polarized lens technology and a global eyewear manufacturer and distributor, with a strong and recognizable market positioning. Roberto Vedovotto, Chief Executive Officer of the Safilo Group, commented: “We are extremely proud of the completion of the acquisition of Polaroid Eyewear, a historical yet contemporary business which will contribute to achieving the full potential of Safilo by expanding its offering in the specialist market segment which promises considerable future growth. At exactly its 75th anniversary, Polaroid joins Safilo’s own brand portfolio as the pioneer of the polarized lens technology and an iconic brand in the sunglass product category. We have ambitious development projects for Polaroid, not only in Europe but also in those significant markets where the brand is currently under-represented and where the distribution network of Safilo Group will allow a prompt and solid expansion. With Polaroid on board, we also have the opportunity to increase our offer of polarized products, thereby strengthening the Group in a business...
Filed in: Eyewear, Industry Info
Workplace Health And Safety Accreditation

Workplace Health And Safety Accreditation

Safilo is proud to announce that it has received two relevant international certifications regarding corporate social responsibility – SA8000:2008 – and occupational health and safety – OHSAS 18001:2007 – from DNV Business Assurance, a world leading independent certification body. These certifications further demonstrate the Group’s commitment to sustainable development and corporate conscience in every aspect of its business and Safilo is therefore among the first Italian companies in the luxury segment to hold such relevant accreditation. These certifications are key, as they recognize, at an international level, the company’s commitment to its employees and stakeholders, in terms of ensuring sustainable business development. The company has already shown its commitment to such issues, having previously obtained UNI EN ISO 9001:2008 organization and business process quality accreditation. “We are extremely satisfied” – said Roberto Vedovotto, Chief Executive Officer of the Safilo Group – “with the goal we have achieved. However, we are well aware that it’s not an endpoint, but a starting point for the company. We were able to achieve this goal by also actively...
Filed in: Eyewear, Industry Info
Board Of Directors Of Safilo Group S.P.A. Approves

Board Of Directors Of Safilo Group S.P.A. Approves

The Board of Directors of Safilo Group S.p.A. today approved the consolidated financial statements for 20112. The Board of Directors also reviewed the financial statements at December 31, 20112, which will be submitted for approval to the Shareholders’ Meeting called for April 27, 2012 in first call or for May 04, 2012 in second call. In the fourth quarter of 2011, financial results remained healthy for Safilo, with trends substantially in line with the third quarter of the year. Top line growth was again driven by the strong performance of the Group’s licensed brand and own brand portfolio in the main fast-growing markets in Asia and Latin America as well as by the resilience of the US market. In the quarter, the net result was positive and benefited from the good performance of the operating result. Results in full year 2011 proved to be very solid for Safilo, underlining year-on-year improvements at all economic and financial levels. The Group’s 2011 revenues increased by 6.0% at constant perimeter1 and exchange rates, EBITDA and EBIT improved double-digit, driving the net result to a profit of Euro 27.9 million. The Group finished the year with a strong balance sheet, with...
Filed in: Industry Info
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