Tag Archives : ClearVision

ClearVision Optical announces the release of its 2nd annual brand brochure, InSight magazine.  Providing an in depth look into each of ClearVision’s 11 eyewear brands, InSight highlights the creative inspiration behind each collection, showcasing a selection of 2013 product releases through trends that relate to each brand.    Through its reader-friendly, magazine-style layout, InSight provides a glance at each brand, illustrating the synergy between the brand and the optical and sun collections. Each brand is represented in its own two-page spread, including details on brand positioning, design inspiration and collection features, as well as demographic details.  With an emphasis on color, beautiful product photography and model imagery are used to further convey each brand “story.”   “InSight combines editorial and pictorial content to present our wide array of brands to potential customers,” says Sheila Haile, ClearVision’s Marketing and Creative Services Manager. “The magazine provides “insight” into each brand, hence the name, including design strategies developed specifically for each brand’s demographic.  It also highlights specific trends infused...

When it comes to apparel there is a fit for every body type imaginable – petite, plus size, big and tall, etc.  So it’s only natural to expect the same thing from the eyewear industry which services 75 percent of the US population – the most culturally diverse group in the world.  As a result, ClearVision Optical is responding to demands of the changing world and addressing a key eyewear industry pain point by redefining fit with the debut of its Specialty Fit Collection. Featuring the widest range of branded frame sizes available from one company, the Specialty Fit collection serves up eyewear for the different type of customer who needs a bit more customization due to their unique facial features.  It appeals to a larger group of eyeglass-wearing enthusiasts with faces of all shapes and proportions and it gives customers the brands they want, at the prices they seek, in the sizes they need without having to compromise style and comfort.  The Specialty Fit Collection is designed for men, women and children of all ethnicities, shapes, and sizes, and from ages starting at three months old.  The collection boasts five different sizes and includes brands such as BCBGMAXAZRIA,...

It’s that time again. Time to reflect on our business over the past year. What are we doing right? What can we do to make our business better? And, what can we do to better assist our customers? What can we do to make a difference? For ClearVision, it’s always been about building relationships. Showing we care. For us, it’s about giving back to the people who have been here with us from the start. Giving back — to those who’ve had our back since we opened our doors in 1949. And to the ones who’ve joined us along the way. Many of these relationships have been built on the power of words. Words that keep us thinking out of the box. We want to be the provider you want to work with. So we listen to your words. And we use them to move forward. Get better. Make a difference. And while we sometimes hear what we’re not doing right and what we need to improve, we’re happy that more often, words tell us what we’re doing right. We don’t even have to ask. These are just some of the words that keep us going: “You are hands down our favorite, biggest optical partner. Nobody does what you do. You are huge to us. I can’t thank you enough for making such a big difference...

Eyewear industry leader ClearVision Optical launches their new blog, ClearNation Exchange, an optical industry resource providing information on ClearVision products, brands, and industry news. A re-launch of the company’s successful ClearNation e-newsletter, the ClearNation Exchange blog development was a natural progression for the monthly publication. With a solid following and readership as well as high click through rates, ClearNation is already known as a valuable resource for information on a variety of news from ClearVision, including new releases, programs, specials, and social media. ClearNation Exchange will continue to offer the same great information, but provide a more interactive experience for the reader. The blog will offer some new concepts as well, providing further insight into ClearVision’s product and design inspiration. An image gallery will feature creative photography of new product releases featured on the blog. Also, details on trends and materials related to each product release will be discussed. Guest bloggers will be occasionally featured to communicate relevant business information. Lastly, the blog promises to provide direct access to...

ClearVision Optical’s 2013 sun collection boasts some of today’s hottest looks, all trend right for the 2013 sun season and perfect for building a bright and successful sun dispensary. Featuring over 40 new styles including several Petite Fit and XLFit™ designs, the ClearVision 2013 sun collection shines with something for every consumer. Expanding on the high-design looks established in their successful 2012 offerings, ClearVision brings fresh new styles for BCBGMAXAZRIA, Ellen Tracy, Cole Haan, Marc Ecko Cut & Sew, IZOD, and Jessica McClintock. Cole Haan, key elements include contemporary retro shapes and colors inspired by downtown trendsetters, while BCBGMAXAZRIA showcases luxe sophistication inspired by the eclectic style of glamorous fashionistas. The Marc Ecko Cut & Sew collection showcases rugged, cool styles inspired by stealth military and hipster city vibes. A testament that fashion and function come in all shapes and styles, the 2013 collection features sun-inspired trends for six brands: The Extremist – An American sensibility that re-imagines cult classics, the Marc Ecko Cut & Sew sun collection expresses artistic creativity for men who know authenticity...

Meeting the needs of parents and little ones, ages newborn to 3 years, ClearVision Optical is proud to announce the new Dilli Dalli pediatric eyewear collection, offering unsurpassed durability and adorable style. Delivering comfort, style, and a precise fit, Dilli Dalli eyewear revolutionizes the world of pediatric eyewear with its technologically advanced IntelliFlex multi-action spring hinge.  Offering the ability to flex both vertically and horizontally, the IntelliFlex hinge can “spring” back to its original adjustment, providing unique flexibility and greater durability to the Dilli Dalli frames. The result is dependable, functionally eyewear with a minimized need for frequent replacement. Dilli Dalli launches with 6 fashionable designs; 1 for boys, 1 for girls, and 4 unisex models, each featuring playful temple motifs like cars, ladybugs, camouflage and butterflies.  A fashionable, soft- to-vibrant color palette including lilac, denim, pink, and brown, is flattering to young faces.  Each eye shape was designed to accommodate multi-focal lenses. Specially-designed nose pads, containing anti-corrosive inserts to protect the delicate skin on patients’ noses, have curved...

Visit ClearVision Optical at Vision Expo West and be the first to see what’s hatching! Stop by booth 16087 and witness our most fashion-forward, on-trend collection ever, featuring the latest arrivals from our amazing brands! New styles from BCBGMAXAZRIA, Ellen Tracy, Cole Haan, Op, IZOD, Jessica McClintock, and Marc Ecko Cut & Sew – a look for every customer!  Here’s a sampling: BCBGMAXAZRIA Aliya Noticeable confidence: BCBGMAXAZRIA Aliya’s intricate front piercings are reminiscent of eyelet, adding dramatic innocence to its modified rectangle shape. This metal combo frame boasts two tone plating on the front and interior. Acetate temples have a soft, contoured shape for enhanced femininity. Aliya is available in Black, Brown, and Slate. Marc Ecko Cut & Sew Entrepreneur The vintage inspired Entrepreneur features a hip, retro keyhole bridge and P3 eye shape. This acetate combo frame gets an “industrial” touch through textured tooling on its temples and end piece. Entrepreneur is available in Navy Tortoise, a new color for the collection, Black Crystal, and Green Olive Tortoise. BCBGMAXAZRIA Rhiannon Exquisitely adjustable: BCBGMAXAZRIA Rhiannon is the latest...

The 2012 ClearVision Kids program kicks off this month with a savings event of up to 20%! Expand your kids collection and take advantage of the lowest available prices, while choosing from one of the largest selections of kids’ frames in the U.S.! This exciting program begins July 2 and is effective through September 30, 2012. New for 2012: every kids order will receive a free kids’ hanging banner! This colorful, eye-catching banner is a great way to attract kids and parents – because POP rules when it comes to selling kids eyewear! Plus, our sales consultants will deliver a tailored, profit-building program with all the promotional materials you need to help sell the fun. Ask how you can get a free kids rotator! The 2012 ClearVision Kids Collection features 40 styles, including 13 new releases from popular brands like Op Kids, Jessica McClintock Girls, IZOD Boys and Digit! This substantial new release, designed to appeal to every kid, was strategically evaluated to incorporate a wider variety of eye shapes and materials. In addition, the introduction of a more modern color palette of colors and careful merchandising of the collections to provide more variety, the design team...

ClearVision announces Selling the Kids Biz, a comprehensive 3-part video series that serves as a training guide to selling kids frames in today’s marketplace. This powerful video series delivers on strategies, stats and unique insights into how to succeed in the kids business. Presented as three separate videos that build on each other, the series provides an educational opportunity in an easy to use format. Available to you through Cvoptical.com, the series can be viewed repeatedly or even used as a lunch and learn for your staff.  Each video comes with a supporting white paper to reinforce the knowledge outlined in the video. Video One explains how to create a kids specific frame board that appeals to today’s young consumer. Details on what shapes sell best, how many metals and acetates you need to maintain a healthy business and current frame board management trends are included. The second in the series focuses on business strategies, providing tools for retail success. With expert tips and stats on consumer buying habits, this video is geared towards gaining a strategic advantage. The third video puts it all together with merchandising strategies. See first hand examples...

ClearVision Optical has designed a fresh look for its Facebook cover image for the month of May. The new image reflects ClearVision’s adoption of technology and reinforces the company’s commitment to helping customers navigate the expanding “maze” of social media. ClearVision’s creative use of Facebook’s prominent new cover photo feature supports its continued focus on social and emerging media.  The spring cover image is a QR code cleverly incorporated into the main Facebook visual.  When scanned, the QR code leads to an opportunity to receive a free ClearVision USB port if participants guess the correct frame the mouse is wearing! The inventive guessing game provides ClearVision with a remarkable opportunity to optimize its company Facebook presence in a fun way, while engaging users and encouraging new “likes” to the ClearVision Facebook page.  To play, Facebook fans can simply scan the QR code on the ClearVision Facebook page and get started.  The QR code links to a form that has a “guessing game” to enter to win the USB port.  Guess which frame the mouse is wearing, complete the form, and submit to win! All entries will be placed into a raffle, and 10...

ClearVision announces a substantial update to its kid’s collections, including Op Kids, Jessica McClintock Girls, IZOD Boys and Digit. Strategically evaluated to incorporate a wider variety of eye shapes and materials, the collections are designed to appeal today’s fashion savvy kid. After months of researching and design edits, each brand was thoroughly evaluated to better meet the needs of today’s ever-evolving “kid-summer.”  By introducing a more modern palette of colors and carefully merchandising the collections to provide more variety, the design team at ClearVision has created collections that truly delivers on-trend, on-value product that will pop off your frame board. New for 2012?  Once delicate and sweet, Jessica McClintock Girls has “grown-up.” New is a playful attitude and more colorful palette, including bright candy colors of juicy pinks and saturated blues and purples.  Sparkly pop icons of hearts, butterflies and flowers, as well as glitter and crystal accents, reflect trends in girls’ clothing, while adding dimension to the collection. IZOD introduces trendy, teen inspired designs that bring variety and fashion to the all-American IZOD boy.  New...

Cole Haan expands its men’s collection with four refreshing new styles for Spring! The latest releases embody the brand’s trademark American style, flavored with a dash of adventure. The result?  A collection of creative, clever renditions of classic eyewear styles, just right for today’s budding professionals desperately seeking traditional eyewear with a subtle twist. Clean lines, fresh materials, and minimal décor lead to polished, poised, and pulled together looks, perfect for office to after hours. New releases include: Sharp and serious, CH 225 is an updated classic men’s frame boasting a modernized rectangle eye shape.  The solid acetate front shows off its clean, sleek lines, while matching multicolor horn temples add a touch of urban contemporary. With signature temple tips and spring hinges, CH 225 is available in Black and Brown. The youthful CH 224 is a retro-inspired acetate frame with a classic P3 eye shape. A keyhole bridge and wider temples give a “geek chic” vibe, while custom triple laminates add a playful pop of color on the thinnest middle layer. The perfect Work to Play look for the young at heart, CH 224 features signature temple tips and spring...

Eyewear industry leader, ClearVision Optical, extends its iconic IZOD collection with new IZOD and IZOD LX styles. Known around the world for its sporty-functional fusion, the iconic IZOD brand offers sleek, sophisticated eyewear for every aspect of life.  IZOD provides classic designs for a contemporary active lifestyle with its modern, clean styling, fashionable eye shapes, rich acetate materials and subtle accents.  Vintage-inspired designs with a modern twist are the backbone of IZOD LX, a high-fashion, trend-setting layer of IZOD eyewear that brings  vintage inspired eye shapes, contemporary design elements and distinguishing signature temple tips into a collection that extends the IZOD brand. The new 2012 styles include: IZOD 407 – This polished modified rectangle frame features clean, contoured acetate temples. A traditional look with laser engraved logo detailing on both temples, the 407 is available in Black & Brown. IZOD 408 – The 408 is a fashionable flat, metal semi-rimless frame in a modern rectangle eye shape.  It features contoured acetate temples and IZOD metal logo plaque detailing. It is available in Black and Olive. IZOD 409 – The 409 is a clean...

Bold, brilliant and bon chic, the recently launched BCBGMAXAZRIA eyewear consumer website, bcbgmaxazriaeyewear.com provides a fantastic opportunity to direct consumers to those dispensaries offering BCBGMAXAZRIA eyewear and suns. Designed to increase awareness of the BCBGMAXAZRIA optical collection to BCBG clientele and general fashion consumers, bcbgmaxazriaeyewear.com is also accessible from two of the brand’s consumer websites, bcbgmaxazriarunway.com and bcbg.com, providing a connection to BCBG’s online and social platforms that reache over 20,000 consumers weekly. Consumers have the ability to search for the brand’s fashionable, on trend eyewear and sun styles, and then use the site’s Store Locator to search for BCBGMAXAZRIA optical retailers by zip code. This Google-Maps-based locator helps drive more traffic to those practices selling the collection! The BCBGMAXAZRIA consumer website is a vision truly come to life! Explore the exciting display of on trend colors, natural textures, jeweled accents and more at bcbgmaxazriaeyewear.com, and contact ClearVision Optical at cvoptical.com to learn how to bring the glamorous BCBGMAXAZRIA collection to your dispensary! With a minimum...

The Marc Ecko Cut & Sew Eyewear consumer web site is our new, hip hangout for eyewear consumers! Located at marceckoeyewear.com, this consumer website is also accessible from the Marc Ecko Cut & Sew Facebook page, providing visibility to Marc’s tremendous Facebook audience (nearly 25,000 Cut & Sew fans and 40,000+ Ecko Unlimited fans) and numerous online visitors. Offering our popular Virtual Try On technology, the consumer web site allows consumers to try on Marc Ecko Cut & Sew optical and suns styles, and share their favorite looks with all of their Facebook friends! Allowing Marc Ecko fans and consumers to virtually experience the collection from anywhere, VTO also emphasizes sharability: consumers can share looks with friends and family and ask their opinions before diving in for the purchase. This approach will help accounts that want to connect with patients who respond to the collection’s approach to today’s young men’s consumer – the 20 to 40-year-old Marc Ecko guy who is young in spirit, masculine and pays meticulous attention to detail. The Marc Ecko Cut & Sew consumer web site also features a Where to Buy store locator of Marc Ecko...