Tag Archives : ClearVision

Introducing ClearVision’s PuriTi Titanium Video Series &  the Latest PuriTi Releases

Introducing ClearVision’s PuriTi Titanium Video Series & the Latest PuriTi Releases

Eyewear industry leader ClearVision Optical introduces three new styles to its PuriTi 100% titanium eyewear collection. Coinciding with this release is the fourth installment in the PuriTi video series, PuriTi 100% Titanium Eyewear: The Element of Style, available on ClearVision’s YouTube channel, youtube.com/ClearVisionOptical. PuriTi titanium eyewear provides sleek, modern designs and technologically advanced construction. Each lightweight, handcrafted design is enhanced using an innovative ion plating technique that provides strength and richness in color. PuriTi also provides the hypoallergenic, anti corrosive benefits associated with titanium, available at an attractive opening price point. All PuriTi frames offer integrated spring hinges. The Element of Style video was designed to showcase the style factor of the PuriTi collection, and uses specific key words and images to reinforce this concept. A new image of the PuriTi model is also revealed in the video. New styles include: PuriTi 307: A classic design offering a narrow front shape and very subtle textured temple accent. Available in Brown and Gunmetal Matte. PuriTi 308: A classic yet softer eye shape complemented by thin,...
Filed in: Eyewear, Technology
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FaceBoo is Back! ClearVision Begins its Annual Halloween Photo Contest on  Facebook

FaceBoo is Back! ClearVision Begins its Annual Halloween Photo Contest on Facebook

Eyewear industry leader ClearVision Optical begins its annual FaceBoo photo contest on its Facebook page, facebook.com/clearvisionoptical. Since 2010, ClearVision has hosted the annual FaceBoo Halloween contest to engage its customers on social media in a fun, spirited way. This social media contest, held exclusively on ClearVision’s Facebook page, offers customers an interactive activity to engage in friendly competition, as well as the opportunity to win prizes. FaceBoo officially begins on Friday, October 24 and runs through Thursday, November 6, 2014. Customers are encouraged to post photos of their staff dressed in Halloween costumes, or of their decorated offices, on ClearVision’s Facebook page, facebook.com/clearvisionoptical. Submissions are also accepted via email to facebook@cvoptical.com. The top 10 photos that receive the most “likes” by will be entered into a random drawing for gift cards in the following amounts: $200 for 1st place; $150 for 2nd place; $100 for 3rd place. Customers can share more than one photo. ClearVision’s FaceBoo contest is one of its many social media initiatives designed to encourage the optical community to engage and share. To learn more...
Filed in: Eyewear, Social Media
ClearVision Introduces the First Plastic Model to its Best Selling DuraHinge Collection

ClearVision Introduces the First Plastic Model to its Best Selling DuraHinge Collection

Eyewear industry leader ClearVision Optical introduces three new styles to its best selling DuraHinge™ collection this fall. Recognized for optimal strength and durability, DuraHinge now offers the first plastic model for the collection. The latest release also introduces a new custom tooled hinge featuring the DuraHinge logo. This proprietary five-barrel hinge offers superior strength with the added flexibility of a spring hinge, yet it’s not too bulky or heavy on the face. Wider end pieces and temples provide additional durability. New styles include: DuraHinge 8: This full acetate, wayfarer inspired model brings a little more modern styling to the collection. Rich horn materials enhance this wearable, classic style. Available in Brown Horn and Black Horn. DuraHinge 9: Big on style and strength, DuraHinge 9 offers a more modern look that’s perfect for all day wear. The metal combo frame features a very thin metal brow and wire bottom for a clean, sleek look. Slightly transparent matte acetate temples are right on trend. Available in Gunmetal Matte and Brown Matte. DuraHinge 10: Navigator of style: this full metal navigator offers a thin double bridge and bold end piece. The...
Filed in: Eyewear
This year, BCBGMAXAZRIA celebrates 25 years of Bon Chic, Bon Genre

This year, BCBGMAXAZRIA celebrates 25 years of Bon Chic, Bon Genre

Founded in 1989, BCBGMAXAZRIA is a premier fashion brand that blends European sophistication with American spirit, defining a fashion-forward collection for women with a dynamic sense of style. BCBGMAXAZRIA eyewear is a chic, sleek, wearable collection that lets today’s modern woman feel beautiful and effortlessly cool. The latest release includes 8 new models in a selection of powerful statement makers and classic, confident styles, including: BCBG Lanna Think Librarian with Sass. BCBGMAXAZRIA Lanna’s round, uplifting eye shape adds a sexy twist to a classic style. Thin, beautifully curved laminate temples feature the BCBGMAXAZRIA logo bar, plus a playful pop of interior color. Lanna is available in three sophisticated, translucent colors: Eggplant Horn, Smoke Black Horn, and Brown Horn. BCBGMAXAZRIA Noemi BCBGMAXAZRIA Noemi is a full acetate style offering a timeless rectangle front shape in rich, multi-faceted translucent block materials. On trend, fun colors and lacelike patterns give Noemi a youthful touch. Sculpted temples feature the BCBGMAXAZRIA logo bar. Noemi is available in Wine Marble, Black Marble, and Tortoise Multi. BCBGMAXAZRIA Chantal BCBGMAXAZRIA Chantal is the...
Filed in: Eyewear
Cole Haan’s Summer Eyewear Release is Playfully Sophisticated

Cole Haan’s Summer Eyewear Release is Playfully Sophisticated

Cole Haan eyewear, distributed by ClearVision Optical, continues its playful yet sophisticated design direction with new styles for men and women. Taking inspiration from the brand’s timeless, well-crafted designs, the summer release elegantly fuses tradition and modernity into its acetate and metal frames. Men’s styles feature confident masculine shapes, thoughtful design details, and rich materials. Women’s styles blend materials in unparalleled hues with subtle romantic finishes. This release also features the brand’s summer colorways – blues, blacks, and grays – and the brand’s new wordmark and monogram logos, helping further reflect the effortlessly polished style of Cole Haan. Focusing on individual style, the latest Cole Haan release is designed for the creative class of makers, creators, and innovators. It offers a foundation of cool classics and signature investments to eyewear enthusiasts who want to “be good, do good, and look good doing it.” Following is a selection of the inspirational, yet accessible optical styles that join the Cole Haan collection this July: Cole Haan 251: Ideal for the Cole Haan man who keeps things classic but with a twist, this contemporary...
Filed in: Eyewear
ClearVision Kids: Eyewear Needs For Kids of All Ages!

ClearVision Kids: Eyewear Needs For Kids of All Ages!

In preparation for the back-to-school season, ClearVision Optical introduces new styles to its kids’ brands; offering one of the widest selection of kids’ frames available from one company. These latest models join the complete ClearVision Kids Collection, which features 80+ kid-approved styles. Eyecare professionals and young fashionistas alike can expect edgier designs infused with more color, patterns, architectural styles to reflect more adult styling, and more acetate styles than ever before! Inspired by current trends in kids and tween clothing and sneakers, the ClearVision Kids Collection offers a variety of “look at me” pieces that will please even the trendiest young patients. A suite of in-store merchandising materials, as well as customer discounts and dispensary gifts, accompany the ClearVision Kids release. Following is a look into the statement-making ClearVision Kids collection: Dilli Dalli (newborn – 3): The Dilli Dalli eyewear collection represents ClearVision’s dedication to the pediatric eyewear market. The six designs address proper, precise fit in terms of the nose pads, end pieces, bridge, temple curve, and temple lengths. Dilli Dalli’s IntelliFlex™...
Filed in: Eyewear
Introducting IZOD Collection of Personalized Eyewear

Introducting IZOD Collection of Personalized Eyewear

Eyewear industry leader ClearVision Optical introduces its new collection of IZOD frames that can be personalized through color. Designed for young men who like to express their unique style through eyewear, the youthful, on trend collection includes four clear acetate front shapes and nine vibrant temple colors, providing the opportunity to create individual frame styles. “2014 is the year of personalization, and personalization is one of today’s biggest trends when it comes to fashion, whether its footwear, clothing, or eyewear,” says Peter Friedfeld, ClearVision’s Executive Vice President. “We created this collection because we felt that the ability to customize a look with color would appeal to consumers who are seeking on trend styles; plus, it reinforces the IZOD brand’s colorful, youthful image.” The new IZOD collection provides eyecare professionals with an opportunity to offer customizable eyewear right in the dispensary. The collection can also be personalized using a standard tinting machine to dye the clear fronts to any color preferred by the consumer. With numerous front shape/temple combinations, as well as the option to change the front color, consumers...
Filed in: Eyewear
ClearVision Sets The Stage for Innovation with Daily In-booth VEE Events!

ClearVision Sets The Stage for Innovation with Daily In-booth VEE Events!

ClearVision Optical sets the Stage for Innovation at this year’s Vision Expo East (Booth #4421) with daily in-booth demonstrations and midday interviews with key influencers. Following is a sneak peek into the events held on the Stage for Innovation that you won’t want to miss: Friday, March 28; 3D Printing Demonstration ClearVision welcomes world leader in the 3D printing arena; Stratasys, for a full day of interaction, 3D printing/scanning demonstrations and rapid prototype sampling. From 1:00 – 1: 30 p.m., listen to a dynamic conversation, moderated by industry insider Cathy Ives, between Stratasys’ Director of Marketing, Bruce Bradshaw, and ClearVision‘s President, David Friedfeld as they discuss how 3D printing is impacting the optical industry, the evolution of the technology, and what the future holds. Gain one-on-one access to Bradshaw and Friedfeld after the conversation to further instigate the topic. Here’s a preview of what you can expect. Be prepared to Be Inspir3D: http://youtu.be/3X8MLy5kj_E. Saturday, March 29; Eyewear Personalization & Men’s Fashion Trends Join us to learn about eyewear personalization through a full-day of demonstrations and interaction....
Filed in: Eyewear
ClearVision Celebrates PuriTi Eyewear By Hosting its First-Ever Twitter Launch Party!

ClearVision Celebrates PuriTi Eyewear By Hosting its First-Ever Twitter Launch Party!

ClearVision Optical celebrates the launch of its premium men’s titanium eyewear collection, PuriTi, by hosting its first-ever Twitter party! The online celebration introduces the high-quality 100% titanium brand to eye care professionals through informative, interactive social engagement. Without having to leave the dispensary, ECPS’s will learn about the features and benefits of the titanium collection and discuss design details and brand positioning directly with ClearVision’s Senior Product Brand Manager and PuriTi designer, Cathy Kaye. Virtual party goers will also: Receive tips on how to sell and maximize the PuriTi experience in the dispensary See firsthand in-store merchandising items Enjoy an exclusive shop-worthy special available only on February 26 Win great prizes by answering titanium-esque triva questions on Twitter Hear from and chat live with ClearVision’s special guest and social media guru, Dr. Alan Glazier OD; recognized as one of the most influential optometrist in the country* PuriTi eyewear showcases timeless design and first-class materials in a competitively priced, private label collection. The premium handcrafted brand provides both fashionable and...
Filed in: Eyewear, Social Media
BCBGMAXAZRIA Celebrates 25th Anniversary With Facebook Contest

BCBGMAXAZRIA Celebrates 25th Anniversary With Facebook Contest

ClearVision Optical and longtime licensor BCBGMAXAZRIA are launching a national level Facebook contest designed to support the brand’s latest releases to its optical and sun collections. This social challenge, held today, February 12 on the BCBGMAXAZRIA Facebook page, facebook.com/bcbgmaxazria, gives the brand’s nearly 400,000 Facebook fans an opportunity to win one of the fashion forward eyewear styles featured on the page. As part of BCBGMAXAZRIA’s 25th anniversary celebration this year, the Facebook contest is geared to drive consumer engagement on the BCBGMAXAZRIA optical and sun collections in an effort to increase awareness on the brand in this arena. Additionally, the contest will support eyecare professionals by driving consumers to the BCBGMAXAZRIA consumer-facing optical website, bcbgmaxazriaeyewear.com. This site includes a store locator that helps consumers find those practices carrying the brand’s on trend styles. The BCBGMAXAZRIA contest will showcase three optical styles, enticing BCBG brand loyalists to vote for their favorite styles. Three winners will be selected in a random drawing. This contest is a continuum of both ClearVision’s and BCBGMAXAZRIA’s successful...
Filed in: Eyewear
New Brands & Refined Licensed Collections at VEE From ClearVision

New Brands & Refined Licensed Collections at VEE From ClearVision

Booth #4421 is this year’s must-visit space at Vision Expo East, as ClearVision Optical, launches two unique brands, unveils new design directions for premium brands, and offers exclusive show specials. Following is a sneak peek: Preview IZOD personalized eyewear: For the first time, see our exclusive new collection for IZOD. This limited edition collection provides a classic look with an unexpected twist. Four different clear acetate front shapes marry with 9 different temple colors. Mix and match front shapes with individual colored temples. A custom display and in store materials will also be available. PuriTi, our new 100% Titanium Collection! See firsthand what all the buzz is about. The collection offers high quality materials in a competitively priced, private label collection, while providing the hypoallergenic, anti-corrosive benefits associated with titanium. Sold with a suite of in store merchandising materials, it’s a must see. BCBGMAXAZRIA transformed for 2014! The newest releases from BCBGMAXAZRIA complete the update of this iconic fashion collection. Newly refined shapes and colors express the fashion forward brand as never before. Sleek, directional silhouettes,...
Filed in: Eyewear
ClearVision Launches Into Premium Titanium with PuriTi Eyewear

ClearVision Launches Into Premium Titanium with PuriTi Eyewear

ClearVision Optical launches PuriTi, a 100% titanium eyewear collection for men. PuriTi titanium eyewear showcases timeless design and high quality materials in a competitively priced, private label collection. The collection provides both fashionable and functional excellence through sleek, modern designs and technologically advanced construction. Each lightweight, handcrafted design is enhanced using an innovative ion plating technique that provides strength and richness in color. Ideal for the aspirational man seeking clean, high quality designs, PuriTi also provides the hypoallergenic, anti-corrosive benefits associated with titanium. The collection is uniquely positioned as a high end men’s fashion brand that’s available at an attractive opening price point. PuriTi launches with 6 styles, in classic and modern eye shapes, with more designs coming in spring 2014. A full suite of in-store merchandising materials is available for the Puriti titanium collection, including a unique brand ID; a Brand counter card; a Features counter card; a hanging banner; and a custom window display. Buy Now: ClearVision customers who purchase 6 PuriTi frames through February 28, 2014 will receive...
Filed in: Eyewear
Show Your Rebellious Side With Marc Ecko Cut & Sew

Show Your Rebellious Side With Marc Ecko Cut & Sew

Eyewear industry leader ClearVision Optical unveils the latest release from Marc Ecko Cut & Sew eyewear with an assortment of adventurous, yet universally appealing styles. The new highly wearable collection features five frames that are edgy yet versatile, and infuse vintage inspired designs with an urban twist. From January 2 through February 28, 2014 ClearVision customers who buy Marc Ecko Cut & Sew will enjoy the following: Buy 6 or more pieces and receive 2 free frames, and 2 fashionable Marc Ecko Cut & Sew t-shirts (colors: black and white). Buy 12 pieces or more and receive 3 free frames, 2 free Marc Ecko Cut & Sew t-shirts and a special GWP item. Staying true to the brand, the latest release of fashion forward “bad boy “styles boasts a variety of sought-after eye shapes like wayfarers, clubmasters and modified squares, rich acetate materials featuring unique fades and hip colorways, custom temple tips and cool materials like carbon fiber. Eyewear enthusiasts can also expect new bold textures and several levels of matte finishes inspired by motorcycle parts, artistic temple accents like raised patterns that mimic leather tufting, and unexpected design details...
Filed in: Eyewear
ClearVision’s Exclusive VEW Event: BE Inspir3d!

ClearVision’s Exclusive VEW Event: BE Inspir3d!

For the first time at Vision Expo West, two renowned companies are breaking open the conversation on 3D printing right on the show floor! ClearVision Optical, a 65 year old, family-owned optical company, welcomes world leader in the 3D printing arena; Stratasys, to booth #16087 for a day of interaction, demonstrations and rapid prototype sampling coined Be Inspir3d! All day Thursday, October 3, 2013, in the ClearVision booth #16087, visitors can watch how rapid prototyping is done, interact with 3D printers and speak to 3D experts, as well as leave their own creative thoughts in a new way, right in the ClearVision booth! At 1:30 p.m., the conversation is really sparked by a dynamic discussion between Stratasys’ Director of Marketing, Bruce Bradshaw, and ClearVision Optical’s President, David Friedfeld. Listen in as they tackle tough questions moderated by Frank Giammanco, publisher at VCPN, such as how 3D printing is impacting the optical industry, the evolution of the technology and what the future looks like for the multi-billion dollar optical industry. This never before discussion will leave no subject untouched including insights into costing, materials and manufacturing. After...
Filed in: Eyewear, Industry Info
For The Women About Town, It’s Got To Be BCBGMAXAZRIA

For The Women About Town, It’s Got To Be BCBGMAXAZRIA

BCBGMAXAZRIA continues its new design direction as it reveals its Fall 2013 release with an assortment of tailored chic, weekend casual, and glam night-on-the-town styles. The design inspiration was drawn from the brand’s DNA; focusing on today’s modern woman. The fall release infuses the iconic stud bar hardware found in the brand’s lifestyle products, further aligning the eyewear collection with the brand. Expect to see a vibrant color palette of blue, red and purple in designs that range from powerful statement-makers to classic, confident styles. Additionally, BCBGMAXAZRIA’s continued emphasis on fit, construction, and fabrication is reflected in features such as directional silhouettes and elevated materials. Following is a selection of the key ophthalmic styles that join the BCBGMAXAZRIA collection this Fall: BCBGMAXAZRIA Annalisa: A powerful statement for every trendsetter, BCBGMAXAZRIA Annalisa is a full acetate knockout featuring a fashion forward, cat eye rectangular eye shape. Inspired by beautiful BCBG apparel and today’s colorblocking trends, Annalisa’s rich materials and contrasting temples enhance its glam factor. Available in Black Tortoise, Navy Multi, and...
Filed in: Eyewear
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