Tag Archives : ClearVision

Introducting IZOD Collection of Personalized Eyewear

Introducting IZOD Collection of Personalized Eyewear

Eyewear industry leader ClearVision Optical introduces its new collection of IZOD frames that can be personalized through color. Designed for young men who like to express their unique style through eyewear, the youthful, on trend collection includes four clear acetate front shapes and nine vibrant temple colors, providing the opportunity to create individual frame styles. “2014 is the year of personalization, and personalization is one of today’s biggest trends when it comes to fashion, whether its footwear, clothing, or eyewear,” says Peter Friedfeld, ClearVision’s Executive Vice President. “We created this collection because we felt that the ability to customize a look with color would appeal to consumers who are seeking on trend styles; plus, it reinforces the IZOD brand’s colorful, youthful image.” The new IZOD collection provides eyecare professionals with an opportunity to offer customizable eyewear right in the dispensary. The collection can also be personalized using a standard tinting machine to dye the clear fronts to any color preferred by the consumer. With numerous front shape/temple combinations, as well as the option to change the front color, consumers...
Filed in: Eyewear
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ClearVision Sets The Stage for Innovation with Daily In-booth VEE Events!

ClearVision Sets The Stage for Innovation with Daily In-booth VEE Events!

ClearVision Optical sets the Stage for Innovation at this year’s Vision Expo East (Booth #4421) with daily in-booth demonstrations and midday interviews with key influencers. Following is a sneak peek into the events held on the Stage for Innovation that you won’t want to miss: Friday, March 28; 3D Printing Demonstration ClearVision welcomes world leader in the 3D printing arena; Stratasys, for a full day of interaction, 3D printing/scanning demonstrations and rapid prototype sampling. From 1:00 – 1: 30 p.m., listen to a dynamic conversation, moderated by industry insider Cathy Ives, between Stratasys’ Director of Marketing, Bruce Bradshaw, and ClearVision‘s President, David Friedfeld as they discuss how 3D printing is impacting the optical industry, the evolution of the technology, and what the future holds. Gain one-on-one access to Bradshaw and Friedfeld after the conversation to further instigate the topic. Here’s a preview of what you can expect. Be prepared to Be Inspir3D: http://youtu.be/3X8MLy5kj_E. Saturday, March 29; Eyewear Personalization & Men’s Fashion Trends Join us to learn about eyewear personalization through a full-day of demonstrations and interaction....
Filed in: Eyewear
ClearVision Celebrates PuriTi Eyewear By Hosting its First-Ever Twitter Launch Party!

ClearVision Celebrates PuriTi Eyewear By Hosting its First-Ever Twitter Launch Party!

ClearVision Optical celebrates the launch of its premium men’s titanium eyewear collection, PuriTi, by hosting its first-ever Twitter party! The online celebration introduces the high-quality 100% titanium brand to eye care professionals through informative, interactive social engagement. Without having to leave the dispensary, ECPS’s will learn about the features and benefits of the titanium collection and discuss design details and brand positioning directly with ClearVision’s Senior Product Brand Manager and PuriTi designer, Cathy Kaye. Virtual party goers will also: Receive tips on how to sell and maximize the PuriTi experience in the dispensary See firsthand in-store merchandising items Enjoy an exclusive shop-worthy special available only on February 26 Win great prizes by answering titanium-esque triva questions on Twitter Hear from and chat live with ClearVision’s special guest and social media guru, Dr. Alan Glazier OD; recognized as one of the most influential optometrist in the country* PuriTi eyewear showcases timeless design and first-class materials in a competitively priced, private label collection. The premium handcrafted brand provides both fashionable and...
Filed in: Eyewear, Social Media
BCBGMAXAZRIA Celebrates 25th Anniversary With Facebook Contest

BCBGMAXAZRIA Celebrates 25th Anniversary With Facebook Contest

ClearVision Optical and longtime licensor BCBGMAXAZRIA are launching a national level Facebook contest designed to support the brand’s latest releases to its optical and sun collections. This social challenge, held today, February 12 on the BCBGMAXAZRIA Facebook page, facebook.com/bcbgmaxazria, gives the brand’s nearly 400,000 Facebook fans an opportunity to win one of the fashion forward eyewear styles featured on the page. As part of BCBGMAXAZRIA’s 25th anniversary celebration this year, the Facebook contest is geared to drive consumer engagement on the BCBGMAXAZRIA optical and sun collections in an effort to increase awareness on the brand in this arena. Additionally, the contest will support eyecare professionals by driving consumers to the BCBGMAXAZRIA consumer-facing optical website, bcbgmaxazriaeyewear.com. This site includes a store locator that helps consumers find those practices carrying the brand’s on trend styles. The BCBGMAXAZRIA contest will showcase three optical styles, enticing BCBG brand loyalists to vote for their favorite styles. Three winners will be selected in a random drawing. This contest is a continuum of both ClearVision’s and BCBGMAXAZRIA’s successful...
Filed in: Eyewear
New Brands & Refined Licensed Collections at VEE From ClearVision

New Brands & Refined Licensed Collections at VEE From ClearVision

Booth #4421 is this year’s must-visit space at Vision Expo East, as ClearVision Optical, launches two unique brands, unveils new design directions for premium brands, and offers exclusive show specials. Following is a sneak peek: Preview IZOD personalized eyewear: For the first time, see our exclusive new collection for IZOD. This limited edition collection provides a classic look with an unexpected twist. Four different clear acetate front shapes marry with 9 different temple colors. Mix and match front shapes with individual colored temples. A custom display and in store materials will also be available. PuriTi, our new 100% Titanium Collection! See firsthand what all the buzz is about. The collection offers high quality materials in a competitively priced, private label collection, while providing the hypoallergenic, anti-corrosive benefits associated with titanium. Sold with a suite of in store merchandising materials, it’s a must see. BCBGMAXAZRIA transformed for 2014! The newest releases from BCBGMAXAZRIA complete the update of this iconic fashion collection. Newly refined shapes and colors express the fashion forward brand as never before. Sleek, directional silhouettes,...
Filed in: Eyewear
ClearVision Launches Into Premium Titanium with PuriTi Eyewear

ClearVision Launches Into Premium Titanium with PuriTi Eyewear

ClearVision Optical launches PuriTi, a 100% titanium eyewear collection for men. PuriTi titanium eyewear showcases timeless design and high quality materials in a competitively priced, private label collection. The collection provides both fashionable and functional excellence through sleek, modern designs and technologically advanced construction. Each lightweight, handcrafted design is enhanced using an innovative ion plating technique that provides strength and richness in color. Ideal for the aspirational man seeking clean, high quality designs, PuriTi also provides the hypoallergenic, anti-corrosive benefits associated with titanium. The collection is uniquely positioned as a high end men’s fashion brand that’s available at an attractive opening price point. PuriTi launches with 6 styles, in classic and modern eye shapes, with more designs coming in spring 2014. A full suite of in-store merchandising materials is available for the Puriti titanium collection, including a unique brand ID; a Brand counter card; a Features counter card; a hanging banner; and a custom window display. Buy Now: ClearVision customers who purchase 6 PuriTi frames through February 28, 2014 will receive...
Filed in: Eyewear
Show Your Rebellious Side With Marc Ecko Cut & Sew

Show Your Rebellious Side With Marc Ecko Cut & Sew

Eyewear industry leader ClearVision Optical unveils the latest release from Marc Ecko Cut & Sew eyewear with an assortment of adventurous, yet universally appealing styles. The new highly wearable collection features five frames that are edgy yet versatile, and infuse vintage inspired designs with an urban twist. From January 2 through February 28, 2014 ClearVision customers who buy Marc Ecko Cut & Sew will enjoy the following: Buy 6 or more pieces and receive 2 free frames, and 2 fashionable Marc Ecko Cut & Sew t-shirts (colors: black and white). Buy 12 pieces or more and receive 3 free frames, 2 free Marc Ecko Cut & Sew t-shirts and a special GWP item. Staying true to the brand, the latest release of fashion forward “bad boy “styles boasts a variety of sought-after eye shapes like wayfarers, clubmasters and modified squares, rich acetate materials featuring unique fades and hip colorways, custom temple tips and cool materials like carbon fiber. Eyewear enthusiasts can also expect new bold textures and several levels of matte finishes inspired by motorcycle parts, artistic temple accents like raised patterns that mimic leather tufting, and unexpected design details...
Filed in: Eyewear
ClearVision’s Exclusive VEW Event: BE Inspir3d!

ClearVision’s Exclusive VEW Event: BE Inspir3d!

For the first time at Vision Expo West, two renowned companies are breaking open the conversation on 3D printing right on the show floor! ClearVision Optical, a 65 year old, family-owned optical company, welcomes world leader in the 3D printing arena; Stratasys, to booth #16087 for a day of interaction, demonstrations and rapid prototype sampling coined Be Inspir3d! All day Thursday, October 3, 2013, in the ClearVision booth #16087, visitors can watch how rapid prototyping is done, interact with 3D printers and speak to 3D experts, as well as leave their own creative thoughts in a new way, right in the ClearVision booth! At 1:30 p.m., the conversation is really sparked by a dynamic discussion between Stratasys’ Director of Marketing, Bruce Bradshaw, and ClearVision Optical’s President, David Friedfeld. Listen in as they tackle tough questions moderated by Frank Giammanco, publisher at VCPN, such as how 3D printing is impacting the optical industry, the evolution of the technology and what the future looks like for the multi-billion dollar optical industry. This never before discussion will leave no subject untouched including insights into costing, materials and manufacturing. After...
Filed in: Eyewear, Industry Info
For The Women About Town, It’s Got To Be BCBGMAXAZRIA

For The Women About Town, It’s Got To Be BCBGMAXAZRIA

BCBGMAXAZRIA continues its new design direction as it reveals its Fall 2013 release with an assortment of tailored chic, weekend casual, and glam night-on-the-town styles. The design inspiration was drawn from the brand’s DNA; focusing on today’s modern woman. The fall release infuses the iconic stud bar hardware found in the brand’s lifestyle products, further aligning the eyewear collection with the brand. Expect to see a vibrant color palette of blue, red and purple in designs that range from powerful statement-makers to classic, confident styles. Additionally, BCBGMAXAZRIA’s continued emphasis on fit, construction, and fabrication is reflected in features such as directional silhouettes and elevated materials. Following is a selection of the key ophthalmic styles that join the BCBGMAXAZRIA collection this Fall: BCBGMAXAZRIA Annalisa: A powerful statement for every trendsetter, BCBGMAXAZRIA Annalisa is a full acetate knockout featuring a fashion forward, cat eye rectangular eye shape. Inspired by beautiful BCBG apparel and today’s colorblocking trends, Annalisa’s rich materials and contrasting temples enhance its glam factor. Available in Black Tortoise, Navy Multi, and...
Filed in: Eyewear
Discover ClearVision’s New In-Booth Experience At Vision Expo West

Discover ClearVision’s New In-Booth Experience At Vision Expo West

This year at Vision Expo West Booth #16087 expect to find an array of new releases from ClearVision Optical’s optical and sun collections, plus shop-worthy show specials, giveaways, and a new thought-provoking, mentally stimulating in-booth experience that will be unveiled on the show floor (details to come!) Following is a sneak peek as to what optical enthusiasts will see in the ClearVision booth: ClearVision launches DuraHinge™ frames, exclusively from the ClearVision Collection. Offering tough guy strength with a touch of style, the DuraHinge technology features a proprietary 5 barrel hinge that offers superior strength with the added flexibility of a spring hinge, yet it’s not too bulky or heavy on the face. DuraHinge launches with 3 styles, with more being added in Spring 2014. BCBGMAXAZRIA continues its new design direction as it reveals its Fall 2013 release with an assortment of tailored chic, weekend casual, and glam night-on-the-town styles – all inspired by beautiful BCBG apparel. Expect to see a vibrant color palette of blue, red and purple in designs that range from powerful statement-makers to classic, confident styles. This release also introduces the...
Filed in: Eyewear, Industry Info
ClearVision Optical: A One Stop Shop for Kids’ Eyewear

ClearVision Optical: A One Stop Shop for Kids’ Eyewear

Voted #1 for kids brands*, ClearVision Optical offers the widest range of kids’ brands available from one company. In 2013, the ClearVision Kids Collection offers 40+ designs, including more tween styles than ever, meeting every eyewear need for kids from 0-16. The collection now includes edgier designs in plastics and flat metal, and more color infused and architectural styles to reflect more adult styling. Inspired by current trends in kids and tween clothing and sneakers, the collection will please even your most fashionable young patients! Following is a look into the all inclusive ClearVision Kids collection: Dilli Dalli (newborn – 3): The Dilli Dalli eyewear collection represents ClearVision’s dedication to the pediatric eyewear market. The 6 designs address proper, precise fit in terms of the nose pads, end pieces, bridge, temple curve, and temple lengths. Dilli Dalli’s IntelliFlex™ multi-action spring hinge is designed with the ability to flex both vertically and horizontally, offering unique flexibility and greater durability to the Dilli Dalli frames. Jessica McClintock Girls (ages 3 – 12): The Jessica McClintock Eyewear for Girls Collection picks up where Dilli...
Filed in: Eyewear
Get InSight Into ClearVision Brands

Get InSight Into ClearVision Brands

ClearVision Optical announces the release of its 2nd annual brand brochure, InSight magazine.  Providing an in depth look into each of ClearVision’s 11 eyewear brands, InSight highlights the creative inspiration behind each collection, showcasing a selection of 2013 product releases through trends that relate to each brand.    Through its reader-friendly, magazine-style layout, InSight provides a glance at each brand, illustrating the synergy between the brand and the optical and sun collections. Each brand is represented in its own two-page spread, including details on brand positioning, design inspiration and collection features, as well as demographic details.  With an emphasis on color, beautiful product photography and model imagery are used to further convey each brand “story.”   “InSight combines editorial and pictorial content to present our wide array of brands to potential customers,” says Sheila Haile, ClearVision’s Marketing and Creative Services Manager. “The magazine provides “insight” into each brand, hence the name, including design strategies developed specifically for each brand’s demographic.  It also highlights specific trends infused...
Filed in: Eyewear, Industry Info
Size Doesn’t Have To Matter Anymore

Size Doesn’t Have To Matter Anymore

When it comes to apparel there is a fit for every body type imaginable – petite, plus size, big and tall, etc.  So it’s only natural to expect the same thing from the eyewear industry which services 75 percent of the US population – the most culturally diverse group in the world.  As a result, ClearVision Optical is responding to demands of the changing world and addressing a key eyewear industry pain point by redefining fit with the debut of its Specialty Fit Collection. Featuring the widest range of branded frame sizes available from one company, the Specialty Fit collection serves up eyewear for the different type of customer who needs a bit more customization due to their unique facial features.  It appeals to a larger group of eyeglass-wearing enthusiasts with faces of all shapes and proportions and it gives customers the brands they want, at the prices they seek, in the sizes they need without having to compromise style and comfort.  The Specialty Fit Collection is designed for men, women and children of all ethnicities, shapes, and sizes, and from ages starting at three months old.  The collection boasts five different sizes and includes brands such as BCBGMAXAZRIA,...
Filed in: Eyewear
The Power of Words

The Power of Words

It’s that time again. Time to reflect on our business over the past year. What are we doing right? What can we do to make our business better? And, what can we do to better assist our customers? What can we do to make a difference? For ClearVision, it’s always been about building relationships. Showing we care. For us, it’s about giving back to the people who have been here with us from the start. Giving back — to those who’ve had our back since we opened our doors in 1949. And to the ones who’ve joined us along the way. Many of these relationships have been built on the power of words. Words that keep us thinking out of the box. We want to be the provider you want to work with. So we listen to your words. And we use them to move forward. Get better. Make a difference. And while we sometimes hear what we’re not doing right and what we need to improve, we’re happy that more often, words tell us what we’re doing right. We don’t even have to ask. These are just some of the words that keep us going: “You are hands down our favorite, biggest optical partner. Nobody does what you do. You are huge to us. I can’t thank you enough for making such a big difference...
Filed in: Eyewear, Industry Info
ClearVision Introduces ClearNation Exchange

ClearVision Introduces ClearNation Exchange

Eyewear industry leader ClearVision Optical launches their new blog, ClearNation Exchange, an optical industry resource providing information on ClearVision products, brands, and industry news. A re-launch of the company’s successful ClearNation e-newsletter, the ClearNation Exchange blog development was a natural progression for the monthly publication. With a solid following and readership as well as high click through rates, ClearNation is already known as a valuable resource for information on a variety of news from ClearVision, including new releases, programs, specials, and social media. ClearNation Exchange will continue to offer the same great information, but provide a more interactive experience for the reader. The blog will offer some new concepts as well, providing further insight into ClearVision’s product and design inspiration. An image gallery will feature creative photography of new product releases featured on the blog. Also, details on trends and materials related to each product release will be discussed. Guest bloggers will be occasionally featured to communicate relevant business information. Lastly, the blog promises to provide direct access to...
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