Tag Archives : Converse

The hugely popular 20/20 Continuing Education course titled “Frame Design and Development: Looking Beyond Logos and Markings” will be taught live at Vision Expo East 8:30 a.m. to 9:30 a.m. on Friday March 15. Registration is now open at www.VisionExpoEast.com. Since the launch of the online educational opportunity, more than 3,200 individuals have successfully completed the course receiving credit from the American Board of Opticianry – more than any other 20/20 Continuing Education course to date. Mike Hundert, REM Eyewear CEO and Chief Creative Officer collaborated with Nico Roseillier, REM Eyewear Creative Director, to design the course so participants have the opportunity to explore today’s eyewear manufacturing dynamics.  From country of origin to methods and materials, students gain a better understanding of how to evaluate eyewear and best describe quality to patients. Hundert offers students an in-depth view of manufacturing, acquired through three decades of hands-on experience working with factories around the world.  Course participants benefit from Hundert’s wisdom, gaining knowledge usually only accessible with a passport and years of meticulous research. Roseillier...

John Varvatos’ signature style is hard to miss. Old-world craftsmanship and rock star spirit, accompanied by an unabashed dedication to quality, have sky-rocketed the Detroit-born designer from Motor City giant to global style icon. The Varvatos line has expanded to a lifestyle brand with the designer putting his spin on everything from fragrance bottles to cars. (Chrysler is set to release a Varvatos limited edition 300c for Spring 2013.) With a vise-like grip on the men’s fashion scene, Varvatos and his trademark detailing have become synonymous with cool. His eyewear collection from REM Eyewear follows suit by echoing the tough but tailored touches that have made Varvatos a force to be reckoned with. The four iconic hallmarks that represent the brand include John Varvatos’ initials, a crown, a guitar, and a shield displaying the company’s founding date. These hallmarks, which appear on fragrance bottles, accessories, and the limited edition Chrysler, also lend their hip vibe to temples and temple tips throughout the eyewear collection. The Varvatos double V stitching, found everywhere in JV’s world from footwear to leather goods, make an appearance as an...

The Converse Eyewear Fall 2012 collection experiments with a hybrid of spirited color and classic eyewear shape. Express your personality ear-to-ear with the just right color combinations. Temples inspired by the modern age, Digital shows just how playful a minimalist look can be. Available in four colors and silkscreen laminated acetate designs for a touch of whimsy. Mind-bending swirls and spots dominate the temples of Infared, a paint gone wild frame. Available in three classic color combinations with an anything but classic twist. With a winning silhouette and dazzling colors, Composition is dangerously cute. Perfectly placed and expertly framed, this is your dutiful sidekick in style.   A gentle cat eye shape and matte TR90 temples make Shutter a colorful treat for your face. Shutter is easy to wear and easier to love.   A must-have combination of peekaboo color and classic Converse eyewear shape give Filter a fresh look for fall.  Filter is the perfect blend of rebellious style and unfailing design.   With a surprising pop of color and unmistakable cool Converse style, the Full Color frames stay ahead of the curve.  Shiny outside and matte inside along with...

Converse keeps kids looking great as they head back to school this Fall, in colorfully bright fames from Converse Kids Eyewear. Kids won’t believe their eyes, when they see the new glow-in-the-dark Flutter and Zoom optical frames! School dances and late night study sessions will never be the same with the new Flutter and Zoom frames.   The Flutter comes in fruit punch pink with star scattered temples, and the Zoom in bold blue for boys come with a tartan temple.  These special frames soak up the light during lunch time, to power-up for a night time glow. When the sun sets or the lights go dark, these optical frames emanate a luminous light. Playground regulars for the boys also include the Zap with graphic slash patterns on a matte metal frame and the Zing, its more conservative counterpart. Yikes is so awesome it’s scary, with a vintage inspired acetate front and skull and cross bones patterns on the temples.   Girls are looking good in the Pop, a class-act cat-eye shape, and the Purr sports leopard spots on the temples for a touch of fashion fabulousness. Every Converse Kids frame comes with REM’s exclusive Kid’s Promise Guarantee, a unique program that provides kids...

REM Eyewear is proud to support HIRE LA’s YOUTH this summer by employing several local Burbank high schoolers to be part of its busy operations team. A steady increase in business has demanded skilled staff to support the wholesale distribution segment, where the students will learn the eyewear trade from daily fulfillment to meeting quarterly goals. REM provides an enriching opportunity for youth to gain essential work experience, business acumen, cooperative team building and prepare them for the next steps to higher learning. REM Eyewear is meeting all the federal guidelines established by HIRE LA’s YOUTH as a part of the “ Summer Jobs + 2012” call to action by The White House and the U.S. Department of Labor, which calls on business leaders to provide entry level work experience for youth. The City of Los Angeles led by Mayor Villaragosa, the Workforce Investment Board and Los Angeles Area Chamber of Commerce have partnered to created a campaign focused on connecting L.A.’s youth to employment opportunities called HIRE LA’s YOUTH. Private sector employers are encouraged to extend entry-level job opportunities to underserved urban youth by the LAACC. “I am very impressed...

Certain style choices from the 1990s may be painful to recall, but according to Fashionbeans.com, you can use 90’s fashion to update your wardrobe for spring/summer without looking like you’re in a boy band. Using small influences from 90’s fashion to inspire and update your current wardrobe can actually give a pleasant and playful vibe to your daily look.  Stone or acid washed jeans add a casual feel, while tees with bold prints are reminiscent of popular 90’s street wear.  Just remember to limit loud and bold prints to one piece and keep the rest of the ensemble simple.  Finish off your casual-cool look with retro styled footwear like Nike hi-tops, Adidas Sambas or classic solid colored Converse. As for eyewear, pair our trend with Junction City’s Fairmount Park. The fashionable men’s acetate frame features a prominent rectangle eye shape and bold laminate acetate materials. With an artistic temple design and custom hinge, Fairmount Park is available in Black Olive and Brown Laminate and will perfectly complement your back-to-the-90’s debut. View the style here: http://www.cvoptical.com/OurBrands/JunctionCity_h.html

REM Eyewear is delighted to introduce the newest member of our Brand team, Julia Ritchie, Brand Manager for Converse Eyewear. With her finger on the pulse of the edgy target Converse customer, coupled with results driven marketing experience, Ritchie is a valuable asset to the diverse and dynamic REM Eyewear team. Ritchie was formerly part of the marketing and event coordination team for Niche Media’s Aspen Peak and Philadelphia Style magazines, equipping her with crucial consumer outreach techniques, and brand immersion and promotion. Ritchie’s leadership skills were subsequently honed at the Ocean Program for Environment California, where she led a team in Sacramento that passed 18 local ordinances to reduce plastic pollution from the City of San Jose to Los Angeles County. Ritchie graduated from the University of Pennsylvania with a Bachelor’s of Arts in Philosophy, Political Science, and Economics with a concentration in Globalization. “I am delighted to have the opportunity to join the REM family and advance the iconic Converse brand. I look forward to nurturing the longstanding history between REM and Converse and enhancing our comprehensive marketing program,” says...

Today CONVERSE Inc. announces the release of the new Converse Star Chevron Eyewear Collection crafted for maximum impact with bold styling, riveting color contrasts and the Star Chevron graphic logo on the temple. Four new styles in three colors are sporting the new Star Chevron design concept, with temple tips and nose-pieces crafted in a comfort-grip rubber in courageous contrasting colors. Converse Star Chevron Collection A solid rectangle with a curvilinear wrap, the Buzzer Beater is a two tone scorer with incredible color combinations. If you’re going into overtime, you might as well go big and bold, and throw them a curve! Overtime is a man-sized sunglass with striking composition and caution tape graphics detailing. Crisp clean lines don’t restrain the individualistic style of On Deck, a shape that’s built to suits all types of faces. In The Mix mash-up up wild colors and gradient tones in a spectrum hand-picked for the ladies.             Converse Black Canvas Collection With signature star-stamped rivets on every frame, each pair of Star Chevron sunglasses has individual character, just like the folks who wear them! Converseations is...

Casual luxury and rock n’ roll come together in the new Spring 2012 John Varvatos Eyewear optical and sun collections. Renowned for its fastidious attention to detail, fine craftsmanship and killer design, John Varvatos Eyewear is created for the man of style and substance. Look for the signature hallmarks on every pair, and the subtle double V for Varvatos engraved on the lens of each pair of sunglasses. Six new models of sunglasses allow the John Varvatos man to face the sun with 100% UV protection and an impeccable look. The V766 is a bold acetate aviator with laser engraving on the bridge and a bevel on the temple. V775 has temples hand-wrapped in genuine leather, incorporating the same quality materials used in John Varvatos belts and bags. An aviator with a modern modification, the V776 has an evolved angular shape with fine filigree detail throughout. Guitar neck temples mounted on a slick gradient acetate front scream rock n’ roll without making a sound on the V777. Classic contours paired with the guitar head hinge make the V779 great for shape for almost every man’s face. Lastly, the V780 comes in a rebellious shade of dark purple, set off by epoxy filled textured temples...

ORLANDO, Fla., Jan., 2012 – Nike Vision and Transitions Optical, Inc. showcased new Nike® MAX Transitions® adaptive sunglasses at the PGA Merchandise Show. Available in two colors, the lenses are responsive to changing light and specifically engineered for sport performance including golf, hiking and trail running. “Quite simply – these sunglasses are a game changer,” said Grady Lenski, global director, Transitions Sunwear. “By combining the best-in-class brand leadership of Nike with Transitions adaptive sun lenses, athletes and sport enthusiasts now have another important piece of equipment to help them up their game.” “Eyewear is a key piece of Nike’s incredible repertoire of equipment to help athletes perform their best,” said Steve Tripi, marketing manager – global, Nike Vision and Marchon Eyewear. “With Transitions Optical’s advanced photochromic lens technology and Nike Vision’s patented Nike MAX Optics, patented engineered tints – such as Max Golf Tint and Max Outdoor Tint – these are the new must-haves for anyone wanting to see sport better, without having to think about it.” COLOR SCIENCE It can seem cosmetic, but color is actually one of...

NORTH ANDOVER, Mass. (January 4, 2012) –A new year calls for new shades: introducing the latest collection of Converse Backstage sunglasses for 2012! An accessory with attitude that protects you from the sun’s harsh UV rays, these stealthy sunglasses come in clever shapes and striking colors. Whether you’re back stage at a show or surfing the sidewalk, they’re the perfect sunglasses at the perfect price. For guys, its time to get Reel, a modern aviator with a touch of macho attitude, sporting a bold star on the temple. The Chart Topper takes a classic vintage shape and it fast forwards it to 2012 with a robust acetate frame, including an eye-popping shade of teal that glows in the dark. The ladies have lots to choose from, but all the glittery cat-eye cool belongs to the Wavelength, with subtle sparkles and gradient lenses. You might wait in line for Will Call with its oversized style and unexpected rectangle shape, or the generous street smart glamour of the Record Deal. People will want to get their hands on your Merch, the unique hexagonal shape that stands out in a crowd. About Converse Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE,...

NORTH ANDOVER, Mass. (January, 2012) – Converse kicks off the new year with fresh styles in its Converse optical collection; whether you’re a Chuck Taylor addict or love your leather Star Chevrons, there is an original style for you. Converse customers are unstoppably creative, so we’ve named these frames after art supply essentials that artistic types from the street to the studio can’t live without. Converse will have you seeing clearly and colorfully in 2012! Converse Men’s Optical Stencil Kit lives up to its name with clean sharp lines in a matte metal frame with precision cutouts on the temples in four forthright colors. Don’t leave home without your Sketch Book, drafted in three layers of tonal acetate with a pencil thin streak of blue running through it.   Converse Women’s Optical Silvery smooth with slicks of color, the Spraypaint is a metallic frame with undulating temples that hide and reveal contoured cutouts and dynamic colors. Popsicle Stick is stamped with Converse’s signature stars saturating the metallic temples affixed to acetate fronts in delicious colors.   Converse Optical for All! You read it here first; the Newsprint is a frame for one...

Los Angeles- December, 2011- REM is proud to announce the promotion of Gilda Mehraban to Director of Brand Management, from her roll as Brand Manager of Tumi and Jones New York. After just six months with REM, Gilda has proven herself to be a creative, driven team player, and a skilled leader qualified for overseeing all of REM’s brands. Mehraban and her team look forward to a new year focused on growing a robust brand portfolio, building upon REM’s reputation for excellence, and producing economic success. As Director of Brand Management, Mehraban is the first point of contact for the Tumi, Jones New York, John Varvatos and Converse brands, while overseeing manager Jezzica Lindkrantz for Lucky Brand, and Dejah Pike who manages REM’s pivotal house brands. Creating trade advertising campaigns, reinvigorating REM’s valuable co-op program, dynamically supporting the sales force and working hand-in-hand with product design are her top challenges for 2012. Mehraban brings a unique skill set to the table at REM; with a background in law, her fastidious attention to detail and intricate legal knowledge are an immeasurable benefit to the company.  Mehraban was the Director of Business...

Los Angeles- December, 2011- Announcing the launch of the REM Eyewear Business to Business ecommerce website, delivering a superior shopping experience that combines cutting edge technology with consumer-friendly simplicity. REM Eyewear is revolutionizing the way their customers do business, bringing convenience and efficiency to a whole new level! Helping customers to be successful is the driving force behind this new, completely redesigned website that features 24/7 ordering, custom catalog creation for a personalized shopping experience, and the ability to see all of your REM eyewear favorites in just one click. Busy customers can save time by rapid reordering their sold-out REM styles instantly, and work on-the-go as REM eyewear.com is compatible with all mobile devices. Being on REMEyewear.com is like being in the REM warehouse; customers can view live inventory, save frames to their personalized list of favorites, and even create an on demand custom PDF catalog of REM frames.  In addition to the plethora of new online ordering features, customers can view their order status, review billing statements, and even pay invoices online using our secure and encrypted online payment...

The Nike Luxe and Nike Gaze, are women’s sport inspired sunglasses that have been designed with poise and empowerment in mind. These two styles are lightweight and provide comfort, flexibility, and durability. The Nike Luxe is a round 8 base frame that takes the precise technology of Nike Max Optics® and combines it with a sporty and fashionable design. With four fresh and fun colors, the Nike Luxe is a great choice for the fashion forward athlete. The Nike Gaze, also an 8 base frame, is both comfortable and sporty. With its cat eye shape, script logo, and five vibrant colors, the Nike Gaze has a feminine look for today’s athlete. These two new women’s styles encompass confidence. You’re healthy, you’re true to you, and you’re in control and always looking your best with Nike Luxe and Nike Gaze. When it comes to hitting the surf, or relaxing at the beach with friends, Nike Grind is perfect for individuals with a sporty lifestyle. This 8 base wrap frame takes a youthful and edgy design to provide comfort, flexibility, and durability. With cam hinges and an array of colors, including two Polarized sku’s, the Nike Grind is a style with attitude. Swag is an 8 base unisex...