Tag Archives : Converse

Converse & REM Eyewear Release New On-Trend Sunglass Styles for All-Star Sun Collection

Converse & REM Eyewear Release New On-Trend Sunglass Styles for All-Star Sun Collection

Converse is releasing five new sunglass styles for the brand’s popular All-Star sun collection for Spring/Summer 2014. The All-Star eyewear line was created to capture the energy and enthusiasm of the independent, cool crowd. Known for its spontaneous high-quality designs, this collection offers all-access affordability for those with a flair for funky, cool sunwear. The new models feature high in-demand elements such as mirrored lenses, and bold gradient coloring on selected styles. With a remarkable retail value, these optical quality sunglasses house equal quality polycarbonate lenses that filter 100% of potentially harmful UV rays. The Converse All-Star collection is available now. If history is a judge, these models will sell out. So don’t hesitate to get these sunglasses in front of your customers. Contact your local REM representative to schedule a personal viewing by calling us at 800.423.3023. The B003 style showcases a funky fresh attitude with its oversized square shape in three cool colors. The Converse rubber logo can be seen on the front temple, completed with a Converse All-Star logo laser engraved on inside right temple. Check out the gradient coloring in the Pink,...
Filed in: Eyewear, Sunwear
REM Eyewear & Mondottica UK Join Forces To Conquer The World

REM Eyewear & Mondottica UK Join Forces To Conquer The World

US-based REM Eyewear and UK-based Mondottica announce the expansion of their joint venture, Remdottica, to demonstrate an increased commitment to global partnerships and reaffirm their dedication to serving the needs of customers around the globe. The expanded partnership will allow for Remdottica to share experience and expertise while keeping a close eye on regional trends and facilitating superior logistics. The move also brings REM’s entire collection of quality eyewear brands to Europe for the first time. Remdottica, which launched in September 2011 to distribute Converse Eyewear throughout the UK, Republic of Ireland, Holland, France and Spain will now encompass all of Europe, the Middle East, Africa and include REM’s entire portfolio of branded eyewear from John Varvatos, Jones New York, TUMI, Lucky Brand and Cosmopolitan. European customers can expect notably faster delivery times, regionally-based customer service and an expanded collection of brands as early as September 1, 2013. According to REM’s CEO, Mike Hundert, “The expansion of Remdottica to cover all of the REM business throughout EMEA (Europe, Middle East, and Africa) is a natural progression of the...
Filed in: Eyewear, Industry Info
Converse & Lucky Brand Kids Are Too Cool For School

Converse & Lucky Brand Kids Are Too Cool For School

REM Eyewear once again delivers unbeatable back-to-school collections from two of the most exciting kids brands on the planet – Converse and Lucky Brand. Year after year, REM proves that no one knows what kids want better than these style giants! The 2013 eyewear release features the hottest colors of the season, paired with classic shapes and quality construction. Both collections bring whimsical designs and playful pops of color to an otherwise dull landscape of traditional kid’s eyewear options. Also available in larger sizes for in-between “tweens”, Converse and Lucky Brand are back-to-school essentials. Each Converse and Lucky Brand kids frame comes with REM’s exclusive Kid’s Promise Guarantee, a unique program that provides kids with 100% unconditional protection against loss or breakage for up to one year after purchase. Mom and Dad, you’re welcome. Also, for a limited time, each frame comes with a branded gift-with-purchase that will have the whole class talking. For the California cool kid, Lucky Brand presents Busy Bee, Peppy, Dynamo, Spark Plug and Smarty. Each frame is bursting with personality, just like the little wearer. Busy Bee and Peppy: Silkscreen...
Filed in: Eyewear
REM To Host CE Class At Vision Expo East

REM To Host CE Class At Vision Expo East

The hugely popular 20/20 Continuing Education course titled “Frame Design and Development: Looking Beyond Logos and Markings” will be taught live at Vision Expo East 8:30 a.m. to 9:30 a.m. on Friday March 15. Registration is now open at www.VisionExpoEast.com. Since the launch of the online educational opportunity, more than 3,200 individuals have successfully completed the course receiving credit from the American Board of Opticianry – more than any other 20/20 Continuing Education course to date. Mike Hundert, REM Eyewear CEO and Chief Creative Officer collaborated with Nico Roseillier, REM Eyewear Creative Director, to design the course so participants have the opportunity to explore today’s eyewear manufacturing dynamics.  From country of origin to methods and materials, students gain a better understanding of how to evaluate eyewear and best describe quality to patients. Hundert offers students an in-depth view of manufacturing, acquired through three decades of hands-on experience working with factories around the world.  Course participants benefit from Hundert’s wisdom, gaining knowledge usually only accessible with a passport and years of meticulous research. Roseillier...
Filed in: Eyewear, Industry Info
REM Eyewear Delivers On John Varvatos

REM Eyewear Delivers On John Varvatos

John Varvatos’ signature style is hard to miss. Old-world craftsmanship and rock star spirit, accompanied by an unabashed dedication to quality, have sky-rocketed the Detroit-born designer from Motor City giant to global style icon. The Varvatos line has expanded to a lifestyle brand with the designer putting his spin on everything from fragrance bottles to cars. (Chrysler is set to release a Varvatos limited edition 300c for Spring 2013.) With a vise-like grip on the men’s fashion scene, Varvatos and his trademark detailing have become synonymous with cool. His eyewear collection from REM Eyewear follows suit by echoing the tough but tailored touches that have made Varvatos a force to be reckoned with. The four iconic hallmarks that represent the brand include John Varvatos’ initials, a crown, a guitar, and a shield displaying the company’s founding date. These hallmarks, which appear on fragrance bottles, accessories, and the limited edition Chrysler, also lend their hip vibe to temples and temple tips throughout the eyewear collection. The Varvatos double V stitching, found everywhere in JV’s world from footwear to leather goods, make an appearance as an...
Filed in: Eyewear
Fall 2012 Collection From Converse

Fall 2012 Collection From Converse

The Converse Eyewear Fall 2012 collection experiments with a hybrid of spirited color and classic eyewear shape. Express your personality ear-to-ear with the just right color combinations. Temples inspired by the modern age, Digital shows just how playful a minimalist look can be. Available in four colors and silkscreen laminated acetate designs for a touch of whimsy. Mind-bending swirls and spots dominate the temples of Infared, a paint gone wild frame. Available in three classic color combinations with an anything but classic twist. With a winning silhouette and dazzling colors, Composition is dangerously cute. Perfectly placed and expertly framed, this is your dutiful sidekick in style.   A gentle cat eye shape and matte TR90 temples make Shutter a colorful treat for your face. Shutter is easy to wear and easier to love.   A must-have combination of peekaboo color and classic Converse eyewear shape give Filter a fresh look for fall.  Filter is the perfect blend of rebellious style and unfailing design.   With a surprising pop of color and unmistakable cool Converse style, the Full Color frames stay ahead of the curve.  Shiny outside and matte inside along with...
Filed in: Eyewear
Converse Kids Glows Back to School

Converse Kids Glows Back to School

Converse keeps kids looking great as they head back to school this Fall, in colorfully bright fames from Converse Kids Eyewear. Kids won’t believe their eyes, when they see the new glow-in-the-dark Flutter and Zoom optical frames! School dances and late night study sessions will never be the same with the new Flutter and Zoom frames.   The Flutter comes in fruit punch pink with star scattered temples, and the Zoom in bold blue for boys come with a tartan temple.  These special frames soak up the light during lunch time, to power-up for a night time glow. When the sun sets or the lights go dark, these optical frames emanate a luminous light. Playground regulars for the boys also include the Zap with graphic slash patterns on a matte metal frame and the Zing, its more conservative counterpart. Yikes is so awesome it’s scary, with a vintage inspired acetate front and skull and cross bones patterns on the temples.   Girls are looking good in the Pop, a class-act cat-eye shape, and the Purr sports leopard spots on the temples for a touch of fashion fabulousness. Every Converse Kids frame comes with REM’s exclusive Kid’s Promise Guarantee, a unique program that provides kids...
Filed in: Eyewear
REM Eyewear Supports Hire LA’s Youth

REM Eyewear Supports Hire LA’s Youth

REM Eyewear is proud to support HIRE LA’s YOUTH this summer by employing several local Burbank high schoolers to be part of its busy operations team. A steady increase in business has demanded skilled staff to support the wholesale distribution segment, where the students will learn the eyewear trade from daily fulfillment to meeting quarterly goals. REM provides an enriching opportunity for youth to gain essential work experience, business acumen, cooperative team building and prepare them for the next steps to higher learning. REM Eyewear is meeting all the federal guidelines established by HIRE LA’s YOUTH as a part of the “ Summer Jobs + 2012” call to action by The White House and the U.S. Department of Labor, which calls on business leaders to provide entry level work experience for youth. The City of Los Angeles led by Mayor Villaragosa, the Workforce Investment Board and Los Angeles Area Chamber of Commerce have partnered to created a campaign focused on connecting L.A.’s youth to employment opportunities called HIRE LA’s YOUTH. Private sector employers are encouraged to extend entry-level job opportunities to underserved urban youth by the LAACC. “I am very impressed...
Filed in: Eyewear, Industry Info
It’s Men’sDay!

It’s Men’sDay!

Certain style choices from the 1990s may be painful to recall, but according to Fashionbeans.com, you can use 90’s fashion to update your wardrobe for spring/summer without looking like you’re in a boy band. Using small influences from 90’s fashion to inspire and update your current wardrobe can actually give a pleasant and playful vibe to your daily look.  Stone or acid washed jeans add a casual feel, while tees with bold prints are reminiscent of popular 90’s street wear.  Just remember to limit loud and bold prints to one piece and keep the rest of the ensemble simple.  Finish off your casual-cool look with retro styled footwear like Nike hi-tops, Adidas Sambas or classic solid colored Converse. As for eyewear, pair our trend with Junction City’s Fairmount Park. The fashionable men’s acetate frame features a prominent rectangle eye shape and bold laminate acetate materials. With an artistic temple design and custom hinge, Fairmount Park is available in Black Olive and Brown Laminate and will perfectly complement your back-to-the-90’s debut. View the style here: http://www.cvoptical.com/OurBrands/JunctionCity_h.html
Filed in: Eyewear
REM Appoints New Brand Manager

REM Appoints New Brand Manager

REM Eyewear is delighted to introduce the newest member of our Brand team, Julia Ritchie, Brand Manager for Converse Eyewear. With her finger on the pulse of the edgy target Converse customer, coupled with results driven marketing experience, Ritchie is a valuable asset to the diverse and dynamic REM Eyewear team. Ritchie was formerly part of the marketing and event coordination team for Niche Media’s Aspen Peak and Philadelphia Style magazines, equipping her with crucial consumer outreach techniques, and brand immersion and promotion. Ritchie’s leadership skills were subsequently honed at the Ocean Program for Environment California, where she led a team in Sacramento that passed 18 local ordinances to reduce plastic pollution from the City of San Jose to Los Angeles County. Ritchie graduated from the University of Pennsylvania with a Bachelor’s of Arts in Philosophy, Political Science, and Economics with a concentration in Globalization. “I am delighted to have the opportunity to join the REM family and advance the iconic Converse brand. I look forward to nurturing the longstanding history between REM and Converse and enhancing our comprehensive marketing program,” says...
Filed in: Eyewear, Industry Info
New Converse Star Chevron Eyewear

New Converse Star Chevron Eyewear

Today CONVERSE Inc. announces the release of the new Converse Star Chevron Eyewear Collection crafted for maximum impact with bold styling, riveting color contrasts and the Star Chevron graphic logo on the temple. Four new styles in three colors are sporting the new Star Chevron design concept, with temple tips and nose-pieces crafted in a comfort-grip rubber in courageous contrasting colors. Converse Star Chevron Collection A solid rectangle with a curvilinear wrap, the Buzzer Beater is a two tone scorer with incredible color combinations. If you’re going into overtime, you might as well go big and bold, and throw them a curve! Overtime is a man-sized sunglass with striking composition and caution tape graphics detailing. Crisp clean lines don’t restrain the individualistic style of On Deck, a shape that’s built to suits all types of faces. In The Mix mash-up up wild colors and gradient tones in a spectrum hand-picked for the ladies.             Converse Black Canvas Collection With signature star-stamped rivets on every frame, each pair of Star Chevron sunglasses has individual character, just like the folks who wear them! Converseations is...
Filed in: Sunwear
John Varvatos Eyewear Spring 2012 Collection

John Varvatos Eyewear Spring 2012 Collection

Casual luxury and rock n’ roll come together in the new Spring 2012 John Varvatos Eyewear optical and sun collections. Renowned for its fastidious attention to detail, fine craftsmanship and killer design, John Varvatos Eyewear is created for the man of style and substance. Look for the signature hallmarks on every pair, and the subtle double V for Varvatos engraved on the lens of each pair of sunglasses. Six new models of sunglasses allow the John Varvatos man to face the sun with 100% UV protection and an impeccable look. The V766 is a bold acetate aviator with laser engraving on the bridge and a bevel on the temple. V775 has temples hand-wrapped in genuine leather, incorporating the same quality materials used in John Varvatos belts and bags. An aviator with a modern modification, the V776 has an evolved angular shape with fine filigree detail throughout. Guitar neck temples mounted on a slick gradient acetate front scream rock n’ roll without making a sound on the V777. Classic contours paired with the guitar head hinge make the V779 great for shape for almost every man’s face. Lastly, the V780 comes in a rebellious shade of dark purple, set off by epoxy filled textured temples...
Filed in: Eyewear
Nike Vision and Transitions Introduce Nike® MAX Transitions® Sunglasses

Nike Vision and Transitions Introduce Nike® MAX Transitions® Sunglasses

ORLANDO, Fla., Jan., 2012 – Nike Vision and Transitions Optical, Inc. showcased new Nike® MAX Transitions® adaptive sunglasses at the PGA Merchandise Show. Available in two colors, the lenses are responsive to changing light and specifically engineered for sport performance including golf, hiking and trail running. “Quite simply – these sunglasses are a game changer,” said Grady Lenski, global director, Transitions Sunwear. “By combining the best-in-class brand leadership of Nike with Transitions adaptive sun lenses, athletes and sport enthusiasts now have another important piece of equipment to help them up their game.” “Eyewear is a key piece of Nike’s incredible repertoire of equipment to help athletes perform their best,” said Steve Tripi, marketing manager – global, Nike Vision and Marchon Eyewear. “With Transitions Optical’s advanced photochromic lens technology and Nike Vision’s patented Nike MAX Optics, patented engineered tints – such as Max Golf Tint and Max Outdoor Tint – these are the new must-haves for anyone wanting to see sport better, without having to think about it.” COLOR SCIENCE It can seem cosmetic, but color is actually one of...
Filed in: Sunwear
Converse Eyewear’s Sunglass Collection Gets Artistic

Converse Eyewear’s Sunglass Collection Gets Artistic

NORTH ANDOVER, Mass. (January 4, 2012) –A new year calls for new shades: introducing the latest collection of Converse Backstage sunglasses for 2012! An accessory with attitude that protects you from the sun’s harsh UV rays, these stealthy sunglasses come in clever shapes and striking colors. Whether you’re back stage at a show or surfing the sidewalk, they’re the perfect sunglasses at the perfect price. For guys, its time to get Reel, a modern aviator with a touch of macho attitude, sporting a bold star on the temple. The Chart Topper takes a classic vintage shape and it fast forwards it to 2012 with a robust acetate frame, including an eye-popping shade of teal that glows in the dark. The ladies have lots to choose from, but all the glittery cat-eye cool belongs to the Wavelength, with subtle sparkles and gradient lenses. You might wait in line for Will Call with its oversized style and unexpected rectangle shape, or the generous street smart glamour of the Record Deal. People will want to get their hands on your Merch, the unique hexagonal shape that stands out in a crowd. About Converse Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE,...
Filed in: Sunwear
Converse Eyewear Delivers New Styles For Spring 2012

Converse Eyewear Delivers New Styles For Spring 2012

NORTH ANDOVER, Mass. (January, 2012) – Converse kicks off the new year with fresh styles in its Converse optical collection; whether you’re a Chuck Taylor addict or love your leather Star Chevrons, there is an original style for you. Converse customers are unstoppably creative, so we’ve named these frames after art supply essentials that artistic types from the street to the studio can’t live without. Converse will have you seeing clearly and colorfully in 2012! Converse Men’s Optical Stencil Kit lives up to its name with clean sharp lines in a matte metal frame with precision cutouts on the temples in four forthright colors. Don’t leave home without your Sketch Book, drafted in three layers of tonal acetate with a pencil thin streak of blue running through it.   Converse Women’s Optical Silvery smooth with slicks of color, the Spraypaint is a metallic frame with undulating temples that hide and reveal contoured cutouts and dynamic colors. Popsicle Stick is stamped with Converse’s signature stars saturating the metallic temples affixed to acetate fronts in delicious colors.   Converse Optical for All! You read it here first; the Newsprint is a frame for one...
Filed in: Eyewear
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