Tag Archives : eyeglasses

A New Year…A New Look!

A New Year…A New Look!

A new year brings a chance to try new things- even a new wardrobe! With a design essence that is feminine, alluring and modern, XOXO offers runway fashions perfect for a day at the office or a night on the town. Indie Chic, Wild Side and It Girl offer three distinct looks to fit any wardrobe. For a flattering, sexy look, Indie Chic is a full rim acetate frame with a thin rectangular eyeshape. The double laminate acetate features a contrasting translucent color for a bold pop. The dimensional logo treatment finishes this modern look. Indie Chic is available in Black Purple and Tort Blue. Wild Side is a combination frame with a flat metal front and HDprinted acetate temples in an exclusive pattern. The temples mix traditional animal prints and bold colors for a custom look. Adjustable nose pads and spring hinges ensure this frame is a comfortable fit. Wild Side is available in Brown Green and Black Pink. It Girl is a handmade acetate frame with a fashion-forward oversized square eyeshape for a modern retro look. The beveled front and dimensional logo treatment give way to contrasting temple colors. Available in two colors, the Purple Red combination features ombre acetate, while the Black...
Filed in: Eyewear
Ring In The New Year With Vera Bradley

Ring In The New Year With Vera Bradley

A bright and shining new year means out with the old and in with the new! The latest additions to the Vera Bradley Ladies collection offer classic styles with an updated twist to match any wardrobe. Featuring the latest Vera Bradley colors, Autumn and McKensie are sure to please. Autumn is a semi-rimless combination frame, with a metal front and acetate temples. The softer eyeshape and curved metal casting on the endpiece create a sweet look perfect for women of any age. Spring hinges and adjustable nose pads ensure a comfortable fit. Vera Bradley Dogwood and English Rose on the exterior temples and a single stone create an elegant look. McKensie is a full rim combination frame with a modern angular eyeshape. Cutting in a floral pattern on the triple laminate acetate temples allows the custom coloring to shine through, creating a unique design inspired by the Vera Bradley colors. Adjustable nose pads and spring hinges ensure a comfortable fit. McKensie is available in Go Wild and Plum Crazy. To view the entire collection, visit our website at www.mcgeegroup.com. For more information about the Vera Bradley® Ladies collection, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The...
Filed in: Eyewear
John Varvatos Continues With REM Eyewear

John Varvatos Continues With REM Eyewear

REM Eyewear, a leading designer and marketer of eyewear worldwide, announced today that it has extended its licensing agreement with American designer, John Varvatos, through 2018. Under the agreement, REM will continue to collaborate with the three-time CFDA Designer of the Year, to design, manufacture and distribute a collection of eyewear and sunglasses. In keeping with the John Varvatos philosophy of “reaching back to look forward”, the John Varvatos Eyewear Collection features vintage elements placed in a modern context.  Paired with a rock n’ roll esthetic, the collection has a unique edge that is distinctly Varvatos. “Collaborating with John Varvatos has been inspiring, rewarding, and enjoyable. We’re proud and excited to extend our relationship with such a creative and passionate designer who shares our vision of a bright future for John Varvatos Eyewear,” said Mike Hundert, REM CEO and Chief Creative Officer. The extension comes at a time of global expansion for Varvatos. The Detroit-born designer has grown his fashion line into a lifestyle brand, putting his spin on everything from fragrance bottles to Chrysler’s limited edition 300c. The extension...
Filed in: Eyewear
Safilo To Renew Liz Claiborne License

Safilo To Renew Liz Claiborne License

Safilo Group, worldwide leader in the premium eyewear sector, announces its renewed licensing agreement with J.C. Penney Purchasing Corporation Inc., for the design, manufacturing and distribution of the Liz Claiborne® and Claiborne® optical frames and sunglass collections in the American market through December 31, 2017. The multi-year agreement, which includes an additional five-year renewal option, strengthens a relationship with the Liz Claiborne brand originally forged in 2003 and gives further engine to the development and distribution of one of the most representative brands of American style. The Safilo Group The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, Bottega Veneta, BOSS Black, BOSS Orange, Céline, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne,...
Filed in: Eyewear
Value Eyewear: A Smart & Profitable Niche

Value Eyewear: A Smart & Profitable Niche

Value eyewear plays an important role in any ECP’s business plan, even in an upscale dispensary.  The savvy office manager will always offer a selection of lower-priced frames not only to maximize their customer reach, but also to compete with chains and mass merchandisers by offering special promotions. With insightful, strategic management of your value frame boards, this segment of your business can quickly turn into a high-volume profit center. The value eyewear consumer has many profiles. Generally speaking, the typical value eyewear patient utilizes some sort of managed care plan, whether it’s Medicare or an employer’s vision plan.   These plans cover a huge segment of the population which, depending on your location, can represent a very significant portion of your patient base.  However, even if your dispensary is in an affluent area, value eyewear has its place as these patients often times opt for multiple pairs of lower-priced frames to keep at the office, in the car, at home, etc.  In addition, transcending all socio-economic lines is today’s “Bargain Shopper” culture that emerged from the ashes of the recession. Consumers love to get the designer look without...
Filed in: Practice Ideas
Increasing Your Sell-Through In Your Practice

Increasing Your Sell-Through In Your Practice

Virtually every practice struggles with how to improve the sell-through in their optical, which is surprising since most of the tricks to improving in-store sales have been used in the retail world for years. 1. Get more patients! Easier said than done, right?  Unfortunately most practices overlook this because they feel that they can only see so many patients a day, right?  Hold a trunk show! Most frame representatives would be (or at least should be!) thrilled to host an event showcasing their brands and frames for a day.  New releases and new brands are a great way to bring even patients you’ve recently fitted back in to see what’s new. 2. For your inventory, think quality, not quantity! You’re probably thinking: ‘I have hundreds, if not thousands of frames.  How can I not have inventory?’  Unfortunately, most practices don’t approach their inventory like a retailer.  Have a great style that sells well?  Back it up in a few colors, not just black or tortoise. If a hot style sells, order it back in stock before your rep comes back in. Think about it this way, if you went into a department store to buy jeans and they were completely out of your size in the style...
Filed in: Practice Ideas
You Can’t Match This Spring Trio

You Can’t Match This Spring Trio

Match Eyewear is on trend for Spring 2013 with the introduction of new styles for the Adrienne Vittadini, Danny Gokey Eyewear and Helium Paris collections. The five latest models from the Adrienne Vittadini collection embody the hottest runway forecasts for eyewear, including richly textured and gracefully detailed colored metallics in neutrals and pastels, and geometric plastics with vibrantly hued accents and exquisite embellishments.  This refined and distinctive sophistication is in keeping with the Adrienne Vittadini brand identity of easy elegance and accessibly luxury. Danny Gokey Eyewear is adding four new styles to this classic, contemporary collection from the Amercian Idol finalist.  Square shapes, colored metals, dynamically textured plastics in marble and tortoise, and cool, subtle accents are retro yet fashion forward, in full cohesion with the modern bohemian rock vibe of the Danny Gokey Eyewear brand. Spring 2013 eyewear trends are seamlessly incorporated into the chic and bold edge that defines the entire Helium Paris collection.  Essential Spring trends, including refined geometric shaping, intricate metallic textures, preppy accents, and marble and tortoise patterns...
Filed in: Eyewear
Bold, Sporty….Essential

Bold, Sporty….Essential

A bold Essential frame from ProDesign, with an optimistic, sporty look. This collection is an intentional contrast to the classic sharp design of the Essential line. The designer has played with colors and material and the brushed temples give a high performance feel and are great to touch and wear. The color scheme is very playful which gives a dynamic expression and a beautiful flow between the front and the temples. The collection has the characteristic handmade line all along the edge of the front, which is a special ProDesign trade. This cool, little detail is emphasized by the fact that the fronts are cut off at the hinges instead of bending around the corner to meet the temple. The frames are an fantastic mix between two materials. The firmness of the raw titanium combined with the skin-friendly, flexible and soft rubber acetate of the end-tips. What’s so unique about this collection is the exact color match between the acetate end tips and titanium fronts. They look like they were carved from one single material and such uniformity is hard to accomplish. 5 shapes 4-6 colors each, 2 feminine shapes, 2 masculine and one unisex For more information please call us or visit our...
Filed in: Eyewear
Reveal Your Inner Grace

Reveal Your Inner Grace

A&A Optical announces the release of two new styles from the Alexander Collection™: Hannah and Naomi. Reveal your inner grace and sophistication in eyewear inspired by the woman who adorns herself with rich color and style, whether understated or dramatic. Alexander Collection™ offers fine hand crafted details, such Swarovski crystal accents, metal inlays and delicate laser etching in acetate, metal, semi-rimless and combination frame styles. Alexander Collection™ is designed to compliment women of all face shapes in eye sizes 47 mm to 57 mm. A chic and polished look that never goes out of style, Naomi marries tortoise hues with bold color in a butterfly shape. The translucent acetate frame is available in black, blue, brown, and purple. Size: 52-17-135. With delicate beads of color and a classic oval shape, semi-rimless Hannah makes a nod to vintage style. The combination frame features oval shaped acetate inlays of varying size, color and pattern along the temples. Hannah is available in black, blush, and brown. Sizes: 47-18-130 and 19-18-135. MARKETING: Alexander Collection™ merchandising materials include a logo plaque and counter card.  A soft, silver and black eyewear...
Filed in: Eyewear
Show Off Your 50′s Chic In Elle

Show Off Your 50′s Chic In Elle

The ELLE look says as much about the woman as it does about fashion. The ELLE woman’s style is a reflection of her personality: confident, optimistic and adventurous with a wicked sense of humour and a keen aesthetic sensibility. The ELLE woman is on the fashion pulse but never hemmed in by catwalk dictates. Enjoying the freedom of being able to express the latest looks in an individual and personable way, ELLE embodies chic, elegant and timeless style with accents that are exclusive to the wearer. Feminine and head-turning, the look is a glorious twist of trend with an original flourish that accentuates the spirit and vivacity of the ELLE woman. ELLE eyewear captures true ELLE essence. New optical styles seamlessly fuse the ELLE personality with riveting spring summer 2013 inspirations, resulting in an attractive collection of contemporary, feminine frames. Forms are influenced by the ongoing love affair with vintage 1950s looks, with curvaceous acetate and metal silhouettes and subtly ornate frame corners. Colours are loosely arranged with trendy marble and ombre looks on temples and frame fronts. Metals are imbued with lively tones of red, burgundy or Havana, and complemented...
Filed in: Eyewear
Visit NYC With The Tribeca Collection

Visit NYC With The Tribeca Collection

Scojo New York introduces 3 new styles into its Tribeca Collection. The Tribeca Collection Inspired by the legendary downtown district of New York City, the Tribeca collection reflects the hip style and witty character of this historic neighborhood bearing the same name. Each style in the Tribeca Collection has been named after one of the most captivating streets in the city. Each distinctive Tribeca style is as unique as the person that wears it. Bank St. Designed for the finance expert with an artistic persona, Scojo New York’s Bank Street debuts with a classic rectangular shape and a dash of color. A solid matte black front complements translucent butterscotch tortoise temples to give the Bank Street a distinguished impression. Prince St. A burst of translucent turquoise gives Scojo New York’s Prince Street an energetic personality. An amber tortoise front fuses with the Prince Street’s turquoise temples to offer a unique look. Offered in a modern rectangular shape, this reader is sure to brighten up anyone’s reading attire. Fletcher St. Flaunting a high demand circular shape with modern flair, Scojo New York introduces the Fletcher Street. A frosted tortoise front harmonizes...
Filed in: Eyewear
Best Image Optical Is In Full Bloom For Spring!

Best Image Optical Is In Full Bloom For Spring!

Best Image Optical Inc. continues to grow their eyewear collection by adding a new crop of modern and retro frames. The 2013 Spring and Summer collection includes more oval retro frames, sharper cat-eyes, darker Italian zyl color tones, crystal gradients, thicker frames,”TR90” lightweight material, and floral print. Information on our 2013 Spring and Summer Collection for optical frames is below: New Releases: Paxton - Brand: The Dollabany Eyewear Collection Colors: Black/White, Brown/Blue, Eboney/Red, Purple/Lime Season:Spring /Summer 2013 Size: 54-18-140 Material: TR-90 Market: Unisex MG157 -       Brand: Mario Galbatti Season: Spring/Summer 2013 Colors: Plum/Lime, Indigo/Pink, Brown/Blue Size: 50-22-145 Material: Italian Zyl Market: Female MG156 -       Brand: Mario Galbatti Season: Spring/Summer 2013 Colors: Plum/Lime, Brown/Blue, Indigo/Pink Size: 50-20-140 Material: Italian Zyl Market: Female Ursula – Brand: The Dolabany Collection Season: Spring/Summer 2013 Colors: Brown/Red, Burgundy/Purple, Black/Mustard Size: 51-16-140 Material: Italian Zyl Market: Women Adelina - Brand: The Dolabany Collection Season:Spring/Summer 2013 Colors: Green, Mauve, Red, Teal Size:...
Filed in: Eyewear
Here Comes The Sun For Lightec!

Here Comes The Sun For Lightec!

Lightec introduces its first ever sun collection! All models are 100% screwless and weld-free! Frames are produced by folding one piece of sheet metal. Endtips feature injected grey or black rubber inserted into the core with the word “polarized” hollow molded on the inside of the right endtip and “registered design” on the left side. In keeping consistent with the entire Lightec collection, the suns feature Lightec’s exclusive patented springless and screwless Alpha hinge! Lightec sun frames feature polarized CAT 3 lenses. The sun collection currently offers six models which are available in gloss or matte galvanized finishes. For more information visit www.morel-france.com or call 800-526-8838
Filed in: Eyewear
The Next Generation Of Copen-al

The Next Generation Of Copen-al

Combining design with technology, the latest release from ÖGA is a continuation of the Copen-al concept. Copen-al II adopts a creative approach to eyewear featuring shapes which are softer than those of the original collection. This masculine concept offers sophisticated men the opportunity to participate in a trend, while maintaining exceptional comfort and design. Aluminum frames are twice as light as titanium and allow for a super masculine, thick framed design. Remaining true to its ancestry, Copen-Al II is a sleek design. The frame features the exclusive patented ÖGA “COPENHAGEN” spring-hinge with spring blade which is simple and clean, and acts as a contrasting decorative element to enhance the product’s appearance. Four models are available in twelve colors. Copen-Al offers a wide range of sizes from 54 to 56. All models are progressive friendly. ÖGA is a brand for confident men looking for frames with a creative difference. For more information visit www.morel-france.com or call 800-526-8838
Filed in: Eyewear
Urban Style While You’re On Campus or Off

Urban Style While You’re On Campus or Off

The fashion choices of the Urban Graduate incorporate clean cuts and bold colors to create a sense of style that reflects his individuality. Bennett and Evans are sleek frames with colorful accents to complete a modern wardrobe. Both frames feature masculine eyeshapes and design features for the man who appreciates success and sophistication. Bennett is a combination frame with a full-rim metal front and horn acetate temples in complimentary colors.  Bennett features a classic rectangle eyeshape, and adjustable nose pads and spring hinges for a sure fit. Available in Black and Brown, Bennett is lightweight and streamlined for a modern aesthetic. Evans is a handmade acetate frame with a thin rectangle eyeshape. The milled endpiece design compliments the blue accents in the acetates of both frames for a masculine look. Spring hinges ensure a comfortable fit. Evans is available in Smoke and Black. Evans in Black Purchase the entire collection and receive an Argyleculture counter card. For more information, visit our website at www.mcgeegroup.com or contact The McGee Group at 800-966-2020 or sales@mcgreegroup.com. Argyleculture Eyewear is sold by The McGee Group under the license from...
Filed in: Eyewear
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