Tag Archives : Eyewear

New Fall Styles From G-Star Eyewear Collection

New Fall Styles From G-Star Eyewear Collection

Building on the success of the first G-Star eyewear collection, new styles have been added. Each pair features distinctive straight cut lenses and clean design for a modern feel rich with vintage elements. The industrial inspirations of the brand can be seen in iconic screw details, and denim is referenced in the zipper-puller shape of the temple tips. GS111S – DOUBLE RACKLER Caravan-shape lenses with thin metal temples, enriched by a double front bridge. The details of the structure are all visible: from the motif in the metal edging, inspired by the denim stitching, to the macro screws placed on the hinges. A laser logo is discreetly located on one lens. Available in Black, Chocolate, Havana, Olive and Dark Blue. GS618S – STEP FAGAN A reinterpretation of the classic cat eye frame with a 2-tone frame that combines matt and gloss textures for an unexpected volume effect. The laser logo on the lens is discreet, while screws and the drilled terminal rods evoke the brand’s signature style. Available in Black, Black Pearl, and Havana.   GS620S – BRAZE GARBER Constructed from premium acetate, the frame features a contrasting edge at the lenses for a dynamic feel....
Filed in: Eyewear
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RYE&LYE Goes To Hollywood

RYE&LYE Goes To Hollywood

  Italian craftsmanship in the world of eyewear. The quest for excellence through distinctive pairings of materials: wood, aluminum, leather, rubber, carbon fiber, and fabric. Creativity and technology, the past and the future – in perfect harmony. This is the essence of RYE&LYE, the Immagine 98 collection designed for the wearer who makes mature choices and is comfortable setting trends. Strengthening this bond between past and future, art and technology, are the frames from the new collection. True to their craft, RYE&LYE creates minor masterpieces of eyewear: objects that are perfect in their purity. With skillful artistry the style office, headed by Tiziano Tabacchi, wisely chooses and uses materials from the future, applying them to the classic shapes of eyewear. The Rye&Lye collection is distributed by Villa Eyewear www.rye-lye.com
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Safilo Announces The 2015 Launch Of Its Product School, An Industry Leading Eyewear Apprenticeship Program

Safilo Announces The 2015 Launch Of Its Product School, An Industry Leading Eyewear Apprenticeship Program

Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, is proud to announce the launch of its Product School offering 3 year Apprenticeships to up to 10 young professionals every year, starting from 2015. On the occasion of its institutional 80th anniversary, Safilo recalls the importance of its product creation, design, development, and manufacturing capabilities, and its historical reputation of offering the very best of Italian tradition through eyewear apprenticeships dating back as far as 1878. High quality eyewear craftsmanship at the heart of modern globally integrated quality business management is core to Safilo’s strategy aimed at long term sustainable profitable growth. Safilo announces, therefore, the establishment of the “Safilo Product School” to give young apprentices starting their professional lives the opportunity to build foundational mastery across all Product functions, and then begin Safilo’s career path to form the new generations of Eyewear Product Directors. Entry into the program based on selection is open to talents coming from technical institutes or universities, and builds on international apprenticeship...
Filed in: Eyewear, Industry Info
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Safilo Celebrated Its 80th Anniversary At The Peggy Guggenheim Collection In Venice

Safilo Celebrated Its 80th Anniversary At The Peggy Guggenheim Collection In Venice

Safilo celebrated its 80th anniversary with an exclusive event held on September 4th at the Peggy Guggenheim Collection in Venice. The many guests of Luisa Delgado, CEO of Safilo Group, celebrated this important anniversary such as actors Valeria Golino, Isabella Ragonese, Massimiliano Frateschi and Andrea Napoleoni together with the most important representatives of Safilo’s partners, clients and international fashion editors. A unique installation was presented in the beautiful museum garden, celebrating Safilo’s values since 1934 – outstanding design, distinctive savoir-faire and leading eyewear innovation – through video-walls and distinctive styles both from the historic archive and the actual collections. For this special anniversary, Safilo launched a unique, limited edition sunglasses model, inspired by those of the renowned art collector Peggy Guggenheim (1898-1979), who discovered some of the greatest artists of her time. Many alluring photographs portray the celebrated doyenne of modern art and hostess of intellectuals and the jet-set, wearing her eccentric sunglasses, created for Peggy by artist and friend Edward Melcarth, which perfectly capture her unconventional,...
Filed in: Eyewear
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Modern Optical International Introduces 5 New Styles to Modern Art Collection

Modern Optical International Introduces 5 New Styles to Modern Art Collection

Value eyewear leader Modern Optical International introduces 5 new styles to its Modern Art Collection for Fall 2014. A woman’s eyes are one of her most important features, which is why they deserve to be accentuated with beautiful eyewear… at an affordable price. Our Modern Art Collection makes elegance and sophistication accessible to all women. With ultra-feminine detailing and tasteful embellishments, this well-curated collection also incorporates many practical features such as spring hinges, deeper silhouettes and Summit Silicone nose pads. Every woman deserves her very own piece of Modern Art! Vintage-inspired A359 exudes refinement and panache with its rounded cat-eye silhouette and ever-so-subtle brow emphasis. Slim metallic gold or silver temples with a wave-like design notch complete this updated retro frame. Size: 54-16-140. Colors: black/silver, brown/gold, teal/silver. Complement any woman’s wardrobe with A360 where minimalist design is sweetly balanced by gemstones adorning the temples. Soft oval nylon rimless fronts and zyl temples in a matte finish contribute to the demure nature of this classic style. Size: 54-17-140. Colors: matte blue, matte brown,...
Filed in: Eyewear
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Changing times ~ The New Convertor Models From Adidas Eyewear

Changing times ~ The New Convertor Models From Adidas Eyewear

With its new convertor models, adidas eyewear allows wearers to express their creative side with a single frame that hosts a variety of options. The convertor blades™ on the temples feature a discreet single color on one side, contrasting with a bright and striking shade on the other. They can be rotated on the same temple and clicked into place again or switched to the opposite temple. The convertor blades™ also have a narrow side and a wide side, opening up a choice of four different looks. This allows you to quickly and easily adapt your eyewear to your chosen look. When it comes to functionality, the eyewear also meets every conceivable need: both the frames and temples of the optical full rim models are made from extremely light, highly durable and hypoallergenic SPX® material, to create eyewear that is extremely flexible and at the same time shatterproof. The SPX® temples and a Performance Steel™ inlay allow opticians to adapt the temples to suit the shape of the wearer’s head. Adjustable nose pads also ensure a personalized and comfortable fit. The flexible temple ends keep the eyewear perfectly positioned at all times without slipping. The convertor – cutting-edge...
Filed in: Industry Info
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Bottega Veneta Fall-Winter 2014/2015 Eyewear Collection

Bottega Veneta Fall-Winter 2014/2015 Eyewear Collection

This season, Bottega Veneta enriches its sophisticated eyewear collection with new sunglasses and optical frames that highlight the brand’s unique aesthetic. New styles feature subtle signatures of the brand including the Intrecciato motif, interpreted through sculpted texture on the temples or skilfully lasered on precious leather and on the photoengraved studs. The introduction of flash mirror lenses offer additional options to select styles, complimenting the refined palette. Made from the finest quality materials, the new eyewear features the superb craftsmanship, versatility, and timeless elegance that define the Bottega Veneta brand. LEATHER INTRECCIATO MOD. B.V. 290/F/S These seductive women’s acetate sunglasses feature a delicate butterfly shape, embellished with metal temples sheathed in leather that continues on the front to gracefully frame the lenses. Meticulously realized through a refined laser technique, the leather is subtly enhanced with the iconic Intrecciato motif. Available in dark grey and Havana honey with brown leather, as well as burgundy and dark violet with black leather. SCULPTED INTRECCIATO SIGNATURE MOD. B.V. 283 The sophisticated cat-eye optical frames...
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Zyloware Announces The October 2014 Launches For Leon Max, Gloria Vanderbilt

Zyloware Announces The October 2014 Launches For Leon Max, Gloria Vanderbilt

Exciting new Zyloware Eyewear releases for Leon Max and Gloria Vanderbilt for October 2014. The Leon Max 4009 introduces the second Leon Max wave in four defining colors. The on-trend cat-eye shaped, full rim zyl frame is a bold take on vintage styling. The zyl endpiece features a unique wrap around metal arrow that flows through the trademark Leon Max globe logo plaque on the temple. Teal/Brown Fade (245) combines a streak gradient on the front and checked gradient on the temples. Colors: Black Blue Marble (172) • Scarlet Marble (216) • Teal/Brown Fade (245) •Cream Tortoise (346) Sizes: 51-17-140 Special Features: Full rim zyl frame; Signature globe logo on zyl temple; Accommodates progressives The Leon Max 4010 flaunts personality as a full rim zyl frame featured in two bold colors and a dramatic gradient. The frame features a shiny metal endpiece that connects the modified oval shaped zyl front to the zyl temples. The zyl temples incorporate a chic metal Leon Max globe logo plaque clearly identifying this fashion-forward brand. Colors: Orchid Stripe (005) • Black Marble (021) • Teal Tortoise Fade (165) Sizes: 54-16-135 Special Features: Full rim zyl frame; Signature globe...
Filed in: Eyewear
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Silhouette LITE-Twist: Technically sophisticated. Colorfully bold.

Silhouette LITE-Twist: Technically sophisticated. Colorfully bold.

With the rimless Silhouette LITE-Twist, head designer Roland Keplinger has put forward a congenial design concept that redefines eyewear as an accessory: endowed with the Silhouette DNA, high-tech materials and precise, detailed workmanship of the highest class, enhanced by innovative technologies and accentuated with bold color contrasts. This frame is a personal statement of younger, fashion-conscious people vying for a distinctive eye-catching look. The starting point of the unusual temple design is a flat pre-embossed component with finely punched perforations. In a very technically demanding process, the thin deco element is wrapped around the SPX+ cylinder of the screwless Silhouette “snap hinge” and then threaded through a fine opening on the outer edge of the temple. With contrasting print appliqués, the smart finish is an “integrated” decorative component. This innovative “weave” technology forms the sophisticated, technical foundation of the LITE-Twist design. The temple is finished with the SPX+ element, in which the titanium part is anchored, forming a unit with a clearly defined ‘high end’. The delicate, one-piece temple end with a colored groove,...
Filed in: Eyewear
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Safilo Announces A Strategic Product Partnership Agreement With Kering Until 2020

Safilo Announces A Strategic Product Partnership Agreement With Kering Until 2020

Safilo, in coordination with Kering, announces their agreement to evolve their longstanding successful Eyewear partnership of 20 years, in the context of Kering’s decision to internalize most of its Eyewear business, leveraging Safilo’s unique craftsmanship capabilities in Eyewear product development, high quality Italian manufacturing and supply. Safilo Group, the fully integrated Italian Eyewear creator and worldwide distributor of quality and trust, has decided with Kering to anticipate the conclusion of its current Gucci license agreement by two years to December 2016, to develop a strategic product partnership agreement for four years until December 2020, and award to Safilo a compensation of 90MM Euros, to be paid in three installments over the next four years starting at closing. Signing of long-form agreements is expected by the end of the year. This new partnership includes product development, manufacturing and supply, and may be renewed by mutual consent at terms to be agreed. “We are satisfied with furthering our partnership in a way that leverages the heart of Safilo’s strengths in Eyewear product excellence”, commented Luisa Delgado, CEO of Safilo Group. “We...
Filed in: Eyewear, Industry Info
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Safilo Celebrates Its 80th Annivarsary With New Limited Edition Sunglasses Inspired By Those of “Peggy Guggenheim” And With An  Exclusive Event

Safilo Celebrates Its 80th Annivarsary With New Limited Edition Sunglasses Inspired By Those of “Peggy Guggenheim” And With An Exclusive Event

Safilo celebrates its 80th anniversary by launching a new limited edition inspired by the legendary glasses once worn by Peggy Guggenheim (1898-1979), renowned collector of 20th century European avant-garde art, who discovered some of the greatest American artists of her time. These Surrealist-inspired glasses are a new take on the celebrated model created for Peggy by American artist and friend Edward Melcarth. Safilo had already drawn inspiration from these eccentric sunglasses in 1994, when it first produced and distributed its Peggy Guggenheim model, which was on sale at the museum’s shops. For this special anniversary, Safilo is launching a unique, limited edition model, which will be on sale solely at the Peggy Guggenheim Collection in Venice. Moreover, an exclusive event, Safilo’s 80th anniversary celebration, will be held in the museum’s gardens on September 4, 2014. The revisited sunglasses stay close to the original design, giving them a more contemporary look, with their iconic blue butterfly-eye acetate frame comes with tone-on-tone mirrored lenses, with contrasting profiles in shades of brown, endowing them with romantic evocations of reflections on the Venetian lagoon. Many...
Filed in: Eyewear
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Charmant Celebrates 20 Years Of Aristar Eyewear

Charmant Celebrates 20 Years Of Aristar Eyewear

Charmant Group, known for producing top-quality eyewear, celebrates the 20th anniversary of the launch of their ARISTAR collection this September. Launched September 1, 1994, ARISTAR provides wearers with high-quality, stylish frames at exceptional prices. The name ARISTAR is a portmanteau of the words “A Rising Star,” which became a very accurate descriptor for the collection that now boasts high market penetration and popularity among a variety of wearers. “We are very excited to celebrate the 20th anniversary of this esteemed collection,” states Director of Product and Marketing, Dee Berghuys. “ARISTAR has solidified its place in the market over the last two decades, and with the expansion of the collection to now include stainless steel styles, we expect to enjoy even more success with this collection in the future.” ARISTAR offers high-quality, fashionable eyewear at exceptional pricing to men, women and teens. Styles range from metal, stainless steel and memory metals, to plastics. For more information visit www.Charmant.com/us
Filed in: Eyewear
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Carrera And Jimmy Choo Launch Capsule Men’s Eyewear Collection

Carrera And Jimmy Choo Launch Capsule Men’s Eyewear Collection

Carrera and Jimmy Choo are pleased to announce the launch of an exclusive capsule collection of Carrera by Jimmy Choo sunglasses for Men, following the success of the Carrera by Jimmy Choo Women’s capsule collection of sunglasses launched last year. This marks Jimmy Choo’s first foray into the Men’s eyewear category expanding their existing offering of Men’s shoes, bags and small leather goods. The collection will blend the eyewear expertise and passionate attitude of Carrera with the innate confidence, effortless attitude and overtly masculine style expressed by the Jimmy Choo man in a range of unique and eye catching styles featuring signatures of the Jimmy Choo Men’s collection. Carrera’s latest best-seller, the Carrera 6000, with its distinctive shaped temples, will be presented in three finishes, combining high performance in a fashion forward aesthetic. The extraordinary work in Optyl material allows the use of silks which are injected into the sunglasses, featuring contrasting colors, camouflage prints with hidden burlesque silhouettes, sophisticated details and a rebellious sense of humor. The Carrera by Jimmy Choo sunglasses capsule collection will also be featured...
Filed in: Eyewear
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The Gucci Diamantissima Eyewear Capsule Collection

The Gucci Diamantissima Eyewear Capsule Collection

Gucci is pleased to present new sunglasses and optical frames for Fall Winter 2014/2015: a sophisticated capsule collection embellished with the precious Diamantissima pattern from the heart of Gucci’s heritage. Designed for the contemporary and elegant woman, these new eyewear models feature temples with the Diamantissima crisscross motif in a gold plated tridimensional version, the perfect expression of Gucci’s finest craftsmanship and impeccable quality. Inspired by the Diamante Canvas, an exclusive fabric design tied to Gucci’s storied legacy and created in the mid-1930s, the diamond pattern was first used on luggage. The distinctive crisscross design, which features small interconnected diamonds in dark brown on a tan background, became the Florentine House’s first signature print. This graphic detail, with its elegant and subtle composition, has made its way into a refined collection of jewelry and now onto acetate sunglasses and optical eyewear frames. This exclusive detail stands out on the classic hues of the frames: black with shaded brown lenses, red with shaded grey lenses, Havana with shaded brown lenses and beige with shaded brown lenses. All models are enriched...
Filed in: Eyewear
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ClearVision Optical Offers Education for Success in the Kids Business

ClearVision Optical Offers Education for Success in the Kids Business

ClearVision Optical recently introduced two formats to provide education for success in the kids business. Its exclusive training video series, Success in the Kids Business, and Beyond the Brand, a short magazine designed to provide thought provoking information, insight and education, are now available at cvoptical.com/kidsbiz. Beginning with an introduction to its 2014 Kids Collection, the Success in the Kids Business video series includes three additional, educational video shorts, including:  Kids Eyewear: How Can Eyecare Professionals Succeed in the Kids Business? This short video focuses on selling strategies including how to best reach the kids’ demographic in your area; determining balanced price points for all of your customers, including managed care; and reaching “critical mass.”  Kids Eyewear: Merchandising and Selling in the Dispensary Merchandising has been proven to boost frame sales, especially in the kids eyewear business. Implementing a variety of tried and true merchandising strategies can help eyecare professionals meet sales goals, even in the most challenging economic times. Kids Eyewear: How to Create a Great Kids Frame Board Topics such as choosing...
Filed in: Eyewear, Marketing
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