Tag Archives : Eyewear

Poppy Delevingne wears Jimmy Choo sunglasses at Glastonbury festival

Poppy Delevingne wears Jimmy Choo sunglasses at Glastonbury festival

      “Poppy Delevingne is wearing Jimmy Choo Cindy and Sophia sunglasses at 2015 Glastonbury festival”
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ImpactX-2: The Next Generation of Fast Acting, Prescription Ready, Photochromic Sports Eyewear

ImpactX-2: The Next Generation of Fast Acting, Prescription Ready, Photochromic Sports Eyewear

As a leader in prescription sports eyewear, Rudy Project is proud to launch the latest advancement in RX photochromic lens technology: ImpactX-2. This new generation of the award-winning Rudy Project ImpactX lens has been updated with cutting-edge photochromic particles which provide faster color transition and extremely enhanced contrast via a newly designed HDR filter, all within an absolutely unbreakable prescription lens material that is unlike any other. ImpactX-2 lenses feature: 25% faster activation than the previous generation of ImpactX lenses. Activation in all natural light, including behind surfaces which screen UV rays, such as windows and car windshields. 20% higher temperature stability, increasing performance in cold weather. Increased photochromic range, by up to 65%. Higher efficiency UV ray absorption. Built in HDR filters to significantly enhance contrast. Unique activation from Clear to Black, Red or Brown depending on lens model. Best of all, they’re Guaranteed Unbreakable. “ImpactX has been a knockout hit among athletes from every field for years by enabling them to go all day with the same pair of sunglasses that adapt to any lighting condition. However,...
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Introducing the newest arrivals for the Plume Paris Summer 2015 Collection

Introducing the newest arrivals for the Plume Paris Summer 2015 Collection

The Plume Paris collection brings originality to the eyewear fashion industry. The new designs come with attractive new colors and combinations to enhance classic shapes and high-quality stainless steel material. The new releases include Plume Paris models Aras, Granville, Kerback, and Sauzon. The attention to detail on the temple designs and the prominent use of stainless steel define the look of the of this year’s newest releases. New patterns have also been added to each model, which includes the trending tribal prints that have been seen so often in fabrics on the runway this season. Plume Paris has incorporated tribal prints to eyewear (see model Granville). New Releases: Aras – Three (3) Colors: Matte Purple/Olive, M. Black/White, M. Brown/Cream Size: 53-17-138 Metal: Stainless Steel Granville – Four (4) Colors: Blue, Brown, Purple, Green Size: 52-16-145 Metal: Stainless Steel Kerback – Four (4) Colors: Antique Blue, A. Burgundy, A. Silver, A. Bronze Size: 49-20-145 Metal: Stainless Steel Sauzon – Four (4) Colors: Purple, Blue, Brown, Wine Size: 50-18-135 Metal: Stainless Steel About Plume Paris Plume Paris frames are produced keeping the wearer’s comfort in mind...
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Ogi introduces the 7155

Ogi introduces the 7155

Ogi Eyewear presents an invigorating addition to the heritage collection, the 7155. Known for its precise-fitting frames for petite faces, Ogi’s heritage collection fills a much coveted gap in the market for beautiful, handcrafted frames on a smaller scale. This chic union of fashion and function is designed for feminine faces seeking effortless style with incomparable value. Vibrant colors and an all around flattering lens shape are the key features of the Ogi Eyewear 7155. Marbled acetate fronts joined with complementing colored temples create the perfect appearance for this must-have style.
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Get Ready For Back-To-School With SKECHERS Eyewear 2015 Kids Collection

Get Ready For Back-To-School With SKECHERS Eyewear 2015 Kids Collection

Marcolin USA presents the SKECHERS Eyewear 2015 Kids collection, which consists of ten new ophthalmic styles, features a youthful blend of refreshing and sporty accents, infused with the DNA of the SKECHERS brand. The collection is perfect for today’s boys and girls driven by brand awareness, the latest trends and in search of bling and fun color combinations. Highlights from the girl’s collection include stud and stone embellishments, which playfully accent the denim-patterned finishes of the temples on models SE1569 and SE1570 crafted in acetate. A soft teacup silhouette in metal captures the front profile of model SE1569, while model SE1570 showcases a more retro rectangle front profile in acetate. The SKECHERS ‘S’ logo completes the look of this fun temple design. The new optical styles for boys are designed for today’s active lifestyle incorporating sporty rubber accents and tech materials. The addition of aluminum 180-degree spring hinged temples on models SE1092 and SE1093 provides flexibility, which is perfect for the on-the-go child. An epoxy-filled ‘SPX’ logo treatment adds a splash of color to the temples that are equipped with rubberized tips for added comfort...
Filed in: Eyewear
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Match Eyewear Launches a New Collection from Adrienne Vittadini Studio

Match Eyewear Launches a New Collection from Adrienne Vittadini Studio

Following in the fashionable footsteps of the Adrienne Vittadini collection, Adrienne Vittadini Studio reinvents casual elegance with a bold and sexy edge. Young silhouettes, unexpected colors and textures and fun, flirty styling provide a sassy new take on modern refinement. This Spring 2015 brings a focus on eyewear styles that are suited to smaller faces, diminutive features and narrow PDs. As they say, good things come in small packages. Catty Atty-tude with sly cat AV532S style in acetate features debossed ruching pattern temples and a whimsical hint of sprinkled glitter on temples. Available in 50-16-135 eye size and in the following color options: Purple, Blue & Black AV534S is a soft rectangular in two tone acetate fronts with marble pattern temples; Available in 51-15-135 eye size in the following color options: Black with Burgundy marbled pattern temple, Purple with Purple marbled pattern temple and Blue with Blue marbled temple. The Adrienne Vittadini Studio optical collection is supported by creative merchandising solutions including a 3pc display, 1pc foldable highlighter, a Lucite logo plaque as well as seasonal counter cards. Match Eyewear is a leading international...
Filed in: Eyewear
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ELLE Spring Summer Styles

ELLE Spring Summer Styles

ELLE’s signature look is a joyful, effortless style that mirrors the spirit and elegance of Paris. The ELLE woman is independent, embodies an easy and natural chic and has a built-in fashion awareness. You can find her discovering the flair of Paris, chatting with friends in a café, enjoying the tranquillity of her Parisian balcony or meandering down the Seine in a houseboat, savouring her joie de vivre in the uniqueness of the moment. ELLE Eyewear’s newest collection reflects the timeless yet pulsating beauty of Paris. The modern and suave frame profiles are sensual, feminine and elegant. The new décor echoes the current runway trend of grids and asymmetric cubist patterns, subtly reflected in the temple details. An extraordinary light material gives ELLE’s Eyewear an outstandingly high wearing comfort. Stunning color interplay, translucent fronts blending into solid, pearly or translucent temples, all complemented with refined detailing will catch eyes and turn heads. EL13394 The eye-catching Spring/Summer 15 trend of grid patterns is modelled in this dazzling new ELLE Eyewear frame with its strong and modern front. Choose between transparent grey or brown with a hint of...
Filed in: Eyewear
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Introducing the ZIGGY® Sunny Collection   by renowned eyewear artist Cendrine O.

Introducing the ZIGGY® Sunny Collection by renowned eyewear artist Cendrine O.

  ZIGGY® has launched the , a beautifully eclectic range of bespoke sunglasses designed by eyewear artist, Cendrine Obadia, who is renowned for her original, wearable art. The ZIGGY® by Cendrine O. Sunwear Collection is available now at from ZIG Eyewear USA. The 24-piece collection features versatile and unique designs that stand out from the crowd and let your personality shine through. Exceptional craftsmanship and materials guarantee a lightweight and comfortable fit and assured quality. Cendrine Obadia has spent more than 20 years honing her craft, and the French Canadian eyewear artist is creating some of the most innovative and inspirational pieces available on the market today. Combining vibrant colors, intricate detail and bold design features, her standout style brings each frame to life in its own unique way.   The highest quality materials come together to create a ZIGGY® frame. OBE German hinges, multi-dimensional layering of acetates, laser-cut stainless steel and diamond cuts in the acetate are just some of the design measures that go into making these state-of-the-art sunglasses. Each frame is designed to allow for prescription lenses, while...
Filed in: Eyewear, Sunwear
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Costa’s New Playa, Pawleys Perfect for Laid Back Summer Styling

Costa’s New Playa, Pawleys Perfect for Laid Back Summer Styling

    Summertime. It means longer days, sandy toes and beachside bonfires. It means warmer weather, dock parties and boat flotillas. For days when your top speed is a stroll,Costa introduces two new lifestyle sunglasses to its collection, Playa and Pawleys. A classic retro style, Playa moves easily from sunrise to sunset. It features sleek construction in a medium fit, complete with durable co- injected molded nylon frames and hypoallergenic rubberized no-slip nose pads. The optical spring hinge helps provide a “forget-they’re-on” fit. Playa is available in a variety of frame colors, including honey tortoise, coconut fade, matte Caribbean fade, black + amber, and Costa’s new tri-color fusion technology, black + white + aqua and light tortoise + white + aqua. Pawleys, named after the iconic South Carolina coastal beach town, features a combination frame comprised of high quality Monel® metal and sturdy nylon. The large frame ranks high in style points as well as premium performance features, including a lightweight fit and optical spring hinge. “Both Playa and Pawleys are great looking sunglass styles that bring all of the performance technology elements you’d...
Filed in: Eyewear, Lenses, Sunwear
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Safilo announces the Carrera Junior collection of sunglasses and optical frames

Safilo announces the Carrera Junior collection of sunglasses and optical frames

Carrera introduces four easy-to-wear Carrera Junior sunglasses for 6-12-year-old boys and girls for the first time in the U.S. which are available in trendy materials, colors and mirrored lenses that are appealing to kids and pre-teens. A refreshed new collection of Carrera Junior optical frames for the same target provides a substantial kids offering from the Carrera brand. “Upon entering primary school, a child’s universe of reference changes.  Their tastes are beginning to establish and they seek to integrate and become sensitive to trends and brands at this age,” says Nicola Bonaventura, Artistic Director of Proprietary Brands for Safilo Group.   “For this reason, we’ve developed scaled down adult frames for this age group.  Following Carrera’s new brand platform, the Carrera Junior offerings follow suit and are styled based on the “Out There” lifestyle concept, built on Carrera’s belief that passion is the fuel that moves us through the journey of life. Carrera boys and girls are invited where the adventure begins.”   Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust,...
Filed in: Eyewear, Sunwear
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Genesis Summer 2015 Optical Collection

Genesis Summer 2015 Optical Collection

  The Genesis Summer 2015 Collection blends fit, fashion and affordability with a new modern appeal. Refined designs paired with new elevated shapes and subtle color blocking harmonize functionality with fashion in three styles for men and three styles for women. Men G4025. A classic rectangular shape in modern acetate is elevated with rich tortoise colorations and polished metal linear accents on temples. Available in Black and Tortoise. G4026. Sleek and square, this durable full rim stainless steel style features both shiny and matte finishes. Double linear lines are etched onto temples and filled with subtle colored enamel. Available in Black, Brown and Gun. G4027. Modern and on-trend, this rounded rectangle features earth tone horn acetate frame fronts contrasted by sleek metal temples, accented with etched double linear lines and filled with subtle colored enamel. Available in Smoke, Brown Women G5026. Semi-rimless stainless steel is colored in feminine hues of light brown and rose gold. Temples feature rich placements of translucent and solid color blocking between polished metal accents. Available in Lilac and Brown. G5027. A full rim rectangle style in brown...
Filed in: Eyewear
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Your Money Moment: Battling Return Rates

Your Money Moment: Battling Return Rates

Looking for a way to save more money in your practice and reduce time spent in the back office? Currently the industry is seeing a 22% return rate on average which means that 22% of everything bought is shipped back to the vendor. Compare this to other industries and you would be shocked to see that many industries now accept returns only if the product is defective, was ordered incorrectly or if the product has been recalled. Vendors in our industry have started to factor return rates into their day to day operations such as decreased discounts, processing / restocking fees and even excluding you from their customer rebates. While buying in bulk to save a few dollars may seem like a good idea it can certainly cuts into your bottom line. Besides the above mentioned, think about what your practice goes through every time frame(s) are returned. Between inventory management, boxing up “old” product, cost of shipping, following up with the vendors and even having to place an order to make up for the return you will often spend in upwards of 40% or more when returning product even if you get back the exact amount you paid the vendor originally. 1. Use discretion when taking advantage...
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Silver Dollar Club Level Designs Introduces UTX Frames

Silver Dollar Club Level Designs Introduces UTX Frames

Silver Dollar expands its Club Level Designs collection with an ultra-thin line of UTX frames. UTX profiles are ultra-thin, measuring 2.6mm from the top, ultra-light, weighing 10 grams on average and ultra-durable, the acetate undergoes a hardening process that makes it as strong as thicker acetate frames. This new collection features an initial release of six masculine styles for men seeking the comfort of a plastic frame without the bulky look, with additional new looks to be added this Summer. Merchandising for the line includes a five-piece display, counter cards, logo plaque as well as dispensing table mirror. Number of styles – An introductory offer of 6 pieces, with additional UTX pieces coming this Summer. (2015) Color Palette – Top to bottom fades, two tone, demi amber and gray tortoises make up the foundation for the UTX color palette Materials used – Ultra-thin, Ultra-light, Ultra-durable UTX compressed acetate. (can be heated for lens insertion) Target market/consumer – Fashion forward men, seeking the comfort of a plastic frame without the bulky look. Quote from the – “We are extremely excited to be the first to bring the new UTX product into the marketplace....
Filed in: Eyewear
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Marcolin And Iconix Brand Group Renew Licensing Agreement For Candie’s, Bongo And Rampage Eyewear

Marcolin And Iconix Brand Group Renew Licensing Agreement For Candie’s, Bongo And Rampage Eyewear

Marcolin SpA, a worldwide leading eyewear company and Iconix Brand Group are proud to have extended their licensing agreement for the design, production and distribution of the eyewear collections of sunglasses and optical frames for Candie’s, Bongo and Rampage brands. These renewals extend the partnership until 2020. Initially launched through licensing partnerships with former and acquired Viva International Group in 2008, the relationship is now managed by Marcolin USA. Fabrizio Gamberini, CEO Marcolin USA, affirmed: “We are very happy to renew our long standing partnership with Iconix Group. Marcolin is looking forward to promoting our business together to the maximum extent.” Lanie List, Chief Merchant, Iconix commented: “Marcolin is the best in class and we are thrilled to continue to grow Candie’s, Bongo and Rampage eyewear business with them.” About Marcolin Marcolin is among the leading companies for eyewear and stands out in the luxury sector for high quality of products, focus on details and a prestigious distribution network. In December 2013, Marcolin finalized the acquisition of Viva International Group significantly strengthening its brands portfolio...
Filed in: Eyewear
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New ProDesign Eyewear Collection 1744-1747

New ProDesign Eyewear Collection 1744-1747

The “natural” look is still a very important trend, one of the materials is horn. The horn pattern is beautiful, exclusive, and gives associations to something old style and handcrafted. We do not use horn, as the material can not be adjusted, but we have found this attractive Hand made block-ace­tate raw material which is the closest to horn you can get, if you still want the benefits of individual adjustment. To build on the “old-style” material, we have made 3 shapes as combo styles, and added one as full acetate. The rivets completes the retro theme. On the temples we have connected the front part and the tip by lamination (with a new technique, using rubbing of the materials against each other instead of using chemi­cals), the temple front is made in toned down transparent colors, perfectly matching the transparent colors included in the “horn” material. 4 shapes in 4 colors each For more information visit http://prodesigndenmark.com
Filed in: Eyewear
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