Tag Archives : Eyewear

Wisdom Is In The Eyewear

Wisdom Is In The Eyewear

Tangram is an age-old Chinese puzzle made up of a square divided into seven different geometrical shapes, each in one color. The art of the game lies in creating as many complete figures as possible, using combinations of these parts. “A Tangram champion is a champion of talent and wisdom”, runs the legend. VANNI’s Tangram glasses add a touch of stylish wisdom to the expression. Made from slab acetate devised by the VANNI style center, an exclusive product, the Tangram texture is all cubes split into irregular pyramids, alternating against a deep crystalline background which may be see-through or solid and one of many color options. Tangram acetate starts from different colors, largely black/crystal, but also brown/electric blue, light blue/violet, lime/grey, turquoise/orange, and maroon/purple. The color contrasts bring out the overall effect of the material and, seen against the light, generate a kaleidoscope of reflected color. For more information visit www.matcheyewear.com  
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Wiley X®-Sponsored Driver Joey Logano Wins At Kansas Speedway, Becomes Driver To Beat For Chase For The Sprint Cup Championship

Wiley X®-Sponsored Driver Joey Logano Wins At Kansas Speedway, Becomes Driver To Beat For Chase For The Sprint Cup Championship

Just how hot is Wiley X® sponsored NASCAR driver Joey Logano right now? That’s a question that might not be fully answered until the dust has settled and a final Chase for the Sprint Cup champion has been crowned for 2014. But for now, it will have to suffice to say that he’s pretty hot — and making a strong case for himself as the driver other racers will have to beat if they want the crown. The 24-year old racing phenomenon took another huge step towards NASCAR’s ultimate accomplishment, winning the Hollywood Casino 400 at Kansas Speedway on Sunday, October 5. The victory — Logano’s career-best fifth of the season — earned him an automatic berth in the third round of the Chase For the Sprint Cup championship. With the win, Logano can breath a little easier over the next two upcoming Contender Round races taking place at Charlotte and Talladega. After Talladega, the remaining qualifiers will move on to the Eliminator Round, a three-race run-off that will narrow the field to four drivers leading up to an eventual winner-takes-all finale at Homestead Miami Speedway. Logano has earned his enviable position by dominating the competition over recent weeks. In the first four...
Filed in: Eyewear, Sunwear
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The New Etro Eyewear Collection Debuts From Marchon

The New Etro Eyewear Collection Debuts From Marchon

We are pleased to announce the launch of the new ETRO EYEWEAR collection starting from September 2015. Etro and Marchon signed an exclusive licensing agreement to design, manufacture and distribute the sun and ophthalmic collections ETRO EYEWEAR. The partnership aims to further increase the already significant position of Etro in the accessories world. “It’s a significant debut that represents for us a new challenge, and that gives us new energy. It comes from the need of completeness: the creation of an eyewear line is a further step in our creative and stylistic path, which contributes to the strengthening of our brand identity and heritage,” stated Jacopo Etro, Creative Director of the Etro Accessories collections. Claudio Gottardi, Marchon Eyewear President and CEO, commented: “The global licensing agreement with Etro represents Marchon’s strategic goals to expanding our portfolio with compelling European luxury brands. The team at our Italian Design and Product Development Center will work in collaboration with Etro’s designers to interpret and translate the strong identity of the Fashion House, including the iconic Paisley motif, in order to conceive...
Filed in: Eyewear, Industry Info
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Brand Manager of Adidas Eyewear Accepts Position of Silhouette’s National Sales Manager for the United States

Brand Manager of Adidas Eyewear Accepts Position of Silhouette’s National Sales Manager for the United States

Heinz Pichler, experienced Brand Manager for adidas eyewear, has accepted the position of Silhouette’s National Sales Manager for the United States. Heinz was hired in 2012 as the Brand Manager of adidas eyewear, and brings with him over 12 years of experience in the Optical Industry. Pichler entered the optical world in 2002 as a Sales Representative for Marchon Eyewear. His experience and growth led to a Brand Specialist role. While at Marchon, Heinz focused on increasing brand sales by developing programs, marketing promotions, and training for the sales force and key accounts. He coordinated with U.S. Sales and Brand Management to facilitate growth of sports eyewear while leading brand specific trainings to maximize sales potential. In addition, he influenced product design and direction by communicating the needs of American Eye Care Professionals. In his position as Brand Manager at Silhouette, Heinz was in charge of product and marketing development of the adidas eyewear brand, specific to the U.S. market. He helped to develop national sales strategies, manage the implementation of key sales initiatives, and aided in the creation of training materials focused on brand education...
Filed in: Eyewear, Industry Info
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Nike Vision Launches Kevin Durant Optical Line

Nike Vision Launches Kevin Durant Optical Line

This season, Nike Vision will launch an optical collection in collaboration with one of today’s great basketball players, reigning MVP Kevin Durant. The collection will consist of two unisex styles: an adult sunglass, the NK 7230 KD, as well as a Young Athlete design, the NK 5530 KD. The NK 7230 KD launches this month, while the NK 5530 KD will be available beginning in January 2015. Both feature Durant’s signature logo and will retail at select optical providers. The NK 7230 KD features a classic, vintage-inspired square shape. A lightweight acetate front is complemented with injected temples, while pin hinge construction accompanies a sturdy five-barrel hinge. Rich colorations complement Durant’s logo on the inner temple. The NK 7230 KD will be available in three color ways: Black and Noble Red; Tokyo Tortoise and Raw Umber; and Midnight Navy with Tropical Teal. January 2015 sees the arrival of the NK 5530 KD, a versatile design ideal for teenagers and adults with petite builds. Spring hinges provide durability on the eyewear, which is also equipped with an occipital fit temple design. Like the NK 7230 KD, the NK 5530 KD also features Durant’s signature logo on the inner temple....
Filed in: Eyewear
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Esprit Eyewear Optical Release AW 2014

Esprit Eyewear Optical Release AW 2014

Contemporary flair and an air of spontaneity, this newest Esprit release focuses on a love for life and an easy confidence. With an emphasis on comfort and color, each style feels and looks wonderful. Made with Ultem, a material that is strong, flexible, lightweight and right on trend, each style is colorful, a true eye-catching statement maker. ET17444 Color and material take center stage on this eye-catching style. Each color features a beautiful frame front of solid black, or translucent havana, purple or burgundy with a contrasting temple color for a fun and bold look. The soft square lens is flattering and leads the eyes to the fun colored temples. Colors 517 burgundy 538 black 545 havana 577 purple ET17445 Calling all fun-loving ladies. These two-toned frames with barrel-shaped lenses convey the spontaneity of the Esprit brand in a single glance. The fresh color interpretations of red, pink, brown, and black call for attention from every angle. A bright orange complements the red frame front, while a violet offsets the frame’s plum-pink front, a bold red playfully contrasts with brown, and purple enhances the black frame front. An instant must-have style for fall/winter. Colors 531...
Filed in: Eyewear
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ClearVision Introduces the First Plastic Model to its Best Selling DuraHinge Collection

ClearVision Introduces the First Plastic Model to its Best Selling DuraHinge Collection

Eyewear industry leader ClearVision Optical introduces three new styles to its best selling DuraHinge™ collection this fall. Recognized for optimal strength and durability, DuraHinge now offers the first plastic model for the collection. The latest release also introduces a new custom tooled hinge featuring the DuraHinge logo. This proprietary five-barrel hinge offers superior strength with the added flexibility of a spring hinge, yet it’s not too bulky or heavy on the face. Wider end pieces and temples provide additional durability. New styles include: DuraHinge 8: This full acetate, wayfarer inspired model brings a little more modern styling to the collection. Rich horn materials enhance this wearable, classic style. Available in Brown Horn and Black Horn. DuraHinge 9: Big on style and strength, DuraHinge 9 offers a more modern look that’s perfect for all day wear. The metal combo frame features a very thin metal brow and wire bottom for a clean, sleek look. Slightly transparent matte acetate temples are right on trend. Available in Gunmetal Matte and Brown Matte. DuraHinge 10: Navigator of style: this full metal navigator offers a thin double bridge and bold end piece. The...
Filed in: Eyewear
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Adidas and Silhouette International Extend License Agreement for “Performance”

Adidas and Silhouette International Extend License Agreement for “Performance”

The first license agreement was set up between adidas and Silhouette International some 22 years ago and it has now been extended for an additional five years for the sub-brand ‘Performance’ – until the end of 2019. The Austrian specialist in premium eyewear – still family-owned – will continue to set standards in sports eyewear under the adidas brand. The eyewear is currently produced at the company’s sites in Linz / Austria and Trhové Sviny / Czech Republic. Thanks to its intensive research work, knowledge and expertise going back decades and the desire to seek new solutions time and time again, Silhouette International has succeeded in establishing adidas as a leading brand in sports eyewear. Design, materials, but above all unique technical solutions for performance sports eyewear were crucial for this success. “We invest in our licensed brand and in the company we deliberately focus on only two brands to deliver top performance – Silhouette and adidas. In our future collaboration with adidas, we will therefore be focusing exclusively on the “Performance” segment and will no longer continue to offer the adidas Originals range,”...
Filed in: Eyewear
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Modern Optical International Introduces 7 New Styles to BMEC Collection

Modern Optical International Introduces 7 New Styles to BMEC Collection

Value eyewear leader Modern Optical International introduces seven new styles to its BMEC Collection for Fall 2014. BIG Men’s Eyewear Club (BMEC) is Modern Optical’s very popular collection for larger men. BMEC offers masculine styling, quality construction, and great value to a segment of the population that is significantly underserved. Designed to maximize comfort, sizes range from 52mm to 62mm and longer temples now measure up to 160mm. Materials include stainless steel, handmade zyl, metal trim, spring hinges and silicone nose pads. With over 50 styles to choose from, ECPs can offer the BIG guy great eyewear choices he’ll be proud to wear! Fit and fashion converge at the highest level with our seven new BMEC styles. These latest additions include three stainless steel models (BIG Block, BIG Play and BIG Show), each available in black, brown and navy, all with matte finishes. Spring hinges, silicone nose pads and larger sizing options all add to the comfort of these classic styles. The other four models (BIG Abe, BIG Al, BIG Cheese and BIG Jim) offer rectangular shapes and utilize handmade zyl accented with discreet metal trim. Black, navy, tortoise and gray dominate the...
Filed in: Eyewear
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Marchon Eyewear Announces Regional Expansion With New Subsidiary In China

Marchon Eyewear Announces Regional Expansion With New Subsidiary In China

As part of its continued strategic global expansion, Marchon Eyewear, Inc. announces the opening of a new regional office in Shanghai, China. Marchon has been present in the Chinese market since the early ‘90s through a distribution agreement with a local partner. Marchon has now opened a wholly owned subsidiary which will serve as a hub to develop the Company’s business in the Greater China region. The new investment is part of a strategic plan to strengthen the Company’s local integrated presence. The new office features a dedicated marketing, sales, and customer service staff. In addition, a design studio in Hong Kong specializing in the conception and development of frames for Asian consumers and a logistics center in Shenzhen further enhance Marchon’s capabilities in the region. The new structure will be led by Matt Zhang, Managing Director of Marchon China, with a team of 40+ seasoned professionals. Zhang will be reporting to Connie Lai, Managing Director Asia Pacific of Marchon Eyewear, who is based in Hong Kong, Marchon’s regional headquarters. Connie has extensive management experience with multinational companies in the Asia Pacific region. The new Chinese office...
Filed in: Eyewear, Industry Info
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The New Flexon Pivotal Force Series

The New Flexon Pivotal Force Series

The unique concept of the Flexon Pivotal Force Series is centered on the functionality and design of the hinge mechanism. The rubber coated temple mimics the movement of a lever as it pivots around the axis point and interlocks with the open end-piece construction. Inspired by fundamental, simple and compound machines in the design process, the integration of the end-piece and temple creates fluid movement and a sleek aesthetic which is portrayed in each frame. With modified rectangular silhouettes, the frames in this series offer sophisticated style along with superior durability. Feather light and flexible. Radically resistant. Titanium strong. Flexon: the memory metal eyewear that always returns to its original shape. BEND THE RULES WITH FLEXON. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, DVF | Made for Glass, Dragon, Flexon®, G-Star RAW, Jil Sander, Karl Lagerfeld, Lacoste, Liu Jo, MARCHONYC, Michael Kors, Nautica, Nike,...
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The New Flexon Kids Eyewear Collection

The New Flexon Kids Eyewear Collection

Perfect for children that are active and always on-the-move, the new Flexon Kids Collection features titanium alloy that returns to its original shape when twisted or bent and is remarkably resistant to scratches and dents, making it the ultimate accident-proof eyewear for children. Designed for the younger Flexon generation, the Kids Collection is colorful and playful, featuring the latest trends that will surely win their classmates’ approval. The collection offers a fresh, youthful approach with an assortment of color combinations that is accented with eye-catching details and designs. BOYS – OPTICAL Pluto. A fun mix of color palettes and patterns, this modified oval speaks to the diverse personal tastes of every boy. The temple tip colors perfectly match the temple design. Available in Black, Gunmetal, Hunter Green and Navy. Saturn. Both youthful and sophisticated, this timeless rectangular frame features a colorful linear detail on the end pieces and temples. Featuring spring hinges, these cool and durable glasses will keep up with his active lifestyle. Available in Black, Gunmetal, Hunter Green and Navy. GIRLS – OPTICAL Moonbeam. The simple, yet classic design of this rounded...
Filed in: Eyewear
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Support The Fight Against Breast Cancer In Style With MARCHONYC

Support The Fight Against Breast Cancer In Style With MARCHONYC

In recognition of National Breast Cancer Awareness, Marchon Eyewear, Inc. is proud to announce its support of Memorial Sloan Kettering Cancer Center. To help raise awareness and funds, Marchon has created a limited-edition optical frame from its proprietary brand, MARCHONYC. Together, Marchon and Memorial Sloan Kettering Cancer Center are taking steps to fight against breast cancer. For every MARCHONYC Sherry Pink Ribbon frame sold through December 31, 2014, Marchon will donate $5 to Memorial Sloan Kettering Cancer Center to support innovative breast cancer research and patient treatment. Commenting on the Company’s commitment to fighting breast cancer, Marchon Eyewear President and CEO Claudio Gottardi stated, “Marchon is honored to support Memorial Sloan Kettering Cancer Center. The work of this organization is making a meaningful difference as their efforts continue to improve their understanding and treatment of breast cancer.” About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, Calvin...
Filed in: Eyewear, Industry Info
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Perfect Framework With Urban LITE

Perfect Framework With Urban LITE

Clever cosmopolitans have long known: lightness is beautiful and space is pure luxury. This particular esthetic is what characterizes the ultra-fine “Urban LITE”. As the thinnest full-rim plastic eyewear on the market, it sets new benchmarks while providing the greatest wearing comfort possible. Ideal for an refined lifestyle that chooses its own boundaries. Behind the freedom granted by the ultralight full-rim plastic eyewear lies intelligent know-how, plus many years of experience. One milestone is the extreme minimalism of the high-tech SPX+ plastic with its great resiliency and stability. The screwless designer hinge (snap hinge) appears to be transformed into a jeweled ornament on the SPX+ side part. That is especially true for the visible hinge part in the front of the center section: It looks like a metallic inlay. “The Urban LITE is a blend of technically unique solutions and harmonious design – full-rim eyewear that has been reduced to the max, thanks to the characteristics of SPX+,” is how designer Gerhard Fuchs succinctly describes it. The Silhouette “Urban LITE“ is available in men’s, women’s and unisex models in 8 fashionable colors. For further information: www.silhouette.com;...
Filed in: Eyewear
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Montblanc Celebrates 90 Years Of Its Iconic Meisterstück

Montblanc Celebrates 90 Years Of Its Iconic Meisterstück

On the occasion of the 90th Anniversary of the legendary Meisterstück, Montblanc’s iconic fountain pen, Marcolin has also created a two-piece limited edition eyewear collection. The timeless elegance and sophistication of the Meisterstück, present in the all the 90th Anniversary Collections of watches, jewellery, writing instruments and leather, is also highlighted in the two eyewear models. The frames pay homage to the finest craftsmanship for which the Maison is renowned and showcase the highest eyewear manufacturing standards. Both the eyeglass and the sunglass models take inspiration from the characteristics that have made the Meisterstück one of the world’s most famous luxury icons. The eyeglasses are defined by a sleek design and rounded contours with polished finishings. The plated rose gold frame features the iconic emblem and signature engravings that emphasize the purity of this classic silhouette. The geometric profiles and the iconic three-rings motif on the temples reveal an understated elegance inspired by the stylistic tradition of the world-famous Meisterstück. The aviator sunglasses feature gold-plated frames with grey, polarized lenses and have been created...
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