Tag Archives : Eyewear

4 Steps to Creating a Successful Video/Photo Shoot  [Part 3]

4 Steps to Creating a Successful Video/Photo Shoot [Part 3]

Want to make sure your Practice looks its best on camera? Well, you should want to, because as we mentioned in our last two digital tips, photos and video marketing are going to attract a lot of attention to your Practice, so you want to “dress to impress” so to say. Looking your best means more than just sharp dress of course. There are a lot of details that should go into making sure everything about your appearance on your video and photos looks professional, from the people to the background to the sound quality. Here is a basic checklist for how and what to prepare for your video or photo shoot: 1) Clean the office/area of the shoot. Make sure the area is clean and clutter free. Check for and remove anything that may be distracting. Ensure there are no personal items you don’t want to be seen. Remove anything with confidentiality status. 2) Prepare attire for team members and doctors. Solid color clothing is best, stay away from busy printed tops and bold stripes or exceptionally bright reds or yellows. If your team has a uniform, make sure everyone is wearing it. If they don’t, consider asking everyone to wear the same color scheme. Make sure clothing is clean and...
0
Zyloware Announces The May 2015 Launches For Sophia Loren, Stetson, Randy Jackson, Gloria By Gloria Vanderbilt, Via Spiga, Invincilites

Zyloware Announces The May 2015 Launches For Sophia Loren, Stetson, Randy Jackson, Gloria By Gloria Vanderbilt, Via Spiga, Invincilites

Exciting new Zyloware Eyewear releases for Sophia Loren, Stetson, Randy Jackson, Gloria By Gloria Vanderbilt, Via Spiga and Invincilites for May 2015. The oval shaped Sophia Loren Beau Rivage BR 68 Petite is a semi-rimless metal frame. The wrapping metal endpiece leads to a striking basket weave décor surrounded by rows of beautiful stones. The handmade zyl temples are curvy and smooth for comfort and elegance. Snap-in nosepads, spring hinges and the ability to accommodate progressives complete the comfort of this frame. Colors: Gold (057) • Burgundy (077) Sizes: 51-16-135 Special Features: Semi-rimless metal frame; Basket weave and stone design on temples; Zyl temple sleeves; Snap-in nosepads; Spring hinges; Accommodates progressives The Stetson 318 is a semi-rimless metal frame in a masculine oval shape. The metal endpiece and temple have a brushed antique finish with a raised logo for brand recognition and perceived value. Zyl temple sleeves are incorporated for added comfort in addition to snap-in nosepads and integrated spring hinges. Colors: Gunmetal (058) • Tan (097) Sizes: 52-19-145 Special Features: Semi-rimless metal frame; Metal temple with laser logo; Zyl temple tips;...
Filed in: Eyewear
0
Four Optical styles Fusing Fashion-forward Textures & Feminine Shapes From Revlon

Four Optical styles Fusing Fashion-forward Textures & Feminine Shapes From Revlon

This spring, Revlon Eyewear’s new optical collection of four styles draws inspiration from the 2015 launch of Revlon’s latest beauty tools and cosmetic line. Showcasing the brand’s ability to revitalize traditional elements with new fashion-forward styling, this season’s collection is refreshed and iridescent. With feminine wearable shapes, trendy textures and accents of sophisticated sparkle, what’s not to love? RV5039. RV5040. Reminiscent of Revlon’s latest quilted beauty tools and crystal lipstick cases, these acetate and metal styles pair sophisticated design with wearability. The iconic quilting pattern is etched onto temples and accented with touches of sparkling Austrian crystals. RV5039 features soft rectangular frame fronts embellished with radiant crystals in Black, Cappuccino and Plum acetate. Full-rim RV5040 in sleek stainless steel is available in Black, Café and Navy. RV5041. RV5042. Tonal snakeskin texture and sparkling Austrian crystal accents cover the temples of these two fashion-focused styles. Inspired by Revlon’s new textured nail enamel and translucent lip gloss, RV5041 and RV5042 are a fusion of trend-driven details and effortless style. RV5041...
Filed in: Eyewear
0
Eight Edgy Optical Styles With On-Trend Shapes And Colors For Teens From Kilter

Eight Edgy Optical Styles With On-Trend Shapes And Colors For Teens From Kilter

This spring Kilter releases an optical collection that defies the norm. Wearable from school to skate, this collection of eight styles for teens features cutting edge shapes, cool camouflage and edgy color contrast. Each Kilter style features a signature “K” Kilter logo on the interior left temple, a defining detail. BOYS K4003. K4004. Classic cuts with a hint of camo. Engraved zigzag patterns reveal bright epoxy color and solid temples feature a pop of color on bright camouflage interiors. Cool geek-chic frame fronts add a stylish dimension to the edgy yet wearable K4003 in Black, Brown and Navy. Satin milled metal frame fronts in Black, Brown and Navy add sleek dimension to the metal/acetate combination style, K4004. K4005. K4006. Polished metal end pieces with laser-cut zigzag designs extend to triple laminated acetate temples with a hint of bright color in these brother styles. K4005 combines the trend-forward styling of acetate with the durability of metal, featuring the best of both worlds in Black, Brown and Gun. A bright pop of color is embedded between shades of Black, Brown and Olive adding triple laminated dimension to the acetate frame fronts and temples of K4006. GIRLS K5002....
Filed in: Eyewear
0
A&A Optical Announces Two New Crocs™ Eyewear Styles

A&A Optical Announces Two New Crocs™ Eyewear Styles

A&A Optical announces the release of two new adult styles from Crocs™ eyewear: CF332 and CF619. Crocs™ eyewear interprets the relaxed and distinctly fun Crocs™ spirit, incorporating the unique style and creative design in terms of colors, shapes, materials and comfort of Crocs™ branded products. The collection uses an assortment of high quality materials such as ultralight weight stainless steel, hypo-allergenic silicone rubber and flexible polymer. Analogous Hues. CF332 combines three colors in an expressive, color blocked look. The acetate frame features a deep modified oval eye and silicone rubber temples. Available in 15OE (red front with red and orange accented temples, 40GN (brown front with brown and green accented temples), 80PE (grey front with grey and purple accented temples). Size: 53-15-137. Neon Bright. A bold fashion statement with the benefit of comfort, CF619 features TR-90 front and temples. CF619 is available in 35VT (purple front with magenta temples), 40GN (Brown front with neon green temples), and 80YW (grey front with vibrant yellow temples). Size: 52-18-145. MARKETING: Each Crocs™ eyewear frame ships with an eyewear case. Merchandising materials...
Filed in: Eyewear
0
Introducing Charmant Titanium Perfection SS 2015

Introducing Charmant Titanium Perfection SS 2015

CHARMANT TITANIUM wearers seek out high-quality, practicality, and beauty to enrich their daily lives. Their fashion choices are contemporary and comfortable. The newest additions to the esteemed collection feature acetate temples paired with titanium frame fronts. Women’s Styles CH12122 This lovely CHARMANT TITANIUM frame combines elegance with natural beauty. The textured temple decoration is organically inspired, while the tapered acetate temples add an element of richness and extra pop of color. Available in brown, purple, white gold and wine. CH12123 Inspired by current accessory fashions, this latest style features organic shapes and marbled coloring, an instant hit. The textured decorative piece at the hinge leads all eyes to the smooth and sleek temple, like pebbles leading to still waters. Available in brown, burgundy and white. Men’s Styles 11430 This full rim men’s frame provides a tailor-made look and feel. The sleek, contemporary lens shape with accented brow bar is a statement maker, and the acetate temples secures this look as an instant must-have. Available in brown, dark gray and gray. 11431 Contemporary and modern, this full rim frame offers a clean, polished...
Filed in: Eyewear
0
How to Get Started With Your Practice Video Marketing [Part 2]

How to Get Started With Your Practice Video Marketing [Part 2]

In digital tip #45, I explained why it’s time to start using video to promote your Practice. Effectively employing video to enhance your practice marketing requires strategy and planning. While there is no limit to the number of or possibilities for the videos you can create, you want to approach each one with a professional and organized method. First you need to decide what you want your video to accomplish. Here are some questions to answer to get you moving in the right direction:   Is there a specific type of patient you are targeting in your community? Is there a specialty, a procedure or service you are looking to promote? Are there particular frame styles, products or equipment you would like feature? Is there something unique about your own expertise or staff member skill set that you need to be able to communicate on video? What areas of your Practice and which staff members do you want to be sure to include in the footage? Once you have answered those questions and have a better idea of the strategy you want to take with your marketing video you can decide what you want your video to be about. While some ODs like to start with an introduction to the office, others...
0
Introducing The New XOXO April Sun Collection

Introducing The New XOXO April Sun Collection

XOXO April Sun Collection offers glamourous round and vintage inspired trendy butterfly frames in bold patterns and colors! X2338 features an oversized 70’s inspired eye shape, with a pearlized animal print acetate. X2338 is available in Snow Leopard and Chocolate. X2339 is a butterfly frame shape with metal end pieces and XO embellished logo on each side. Acetate temples and adjustable nose pads assist in a more comfortable fit. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear...
Filed in: Eyewear
0
Charmant And The Fashion Hero

Charmant And The Fashion Hero

A totally new television casting show that demonstrates real beauty coming from within. A desire to revolutionize the media-enforced version of beauty was the driving force behind CHARMANT’s decision to support TV producer Caroline Bernier’s passion project to produce an interactive television beauty casting show featuring real people like you and me. Her vision is to make the world a little better by contributing to a positive individual self-image via The Fashion Hero platform. Women and men from around the world, independent of nationality, size or skin color could register their profile via the website TheFashionHero.com and participate in the casting. A public online voting as well as a final selection of the candidates by each of the 12 sponsor companies decided on the finalists participating in the filming at Grand Sirenis Resort & Spa, Cancun, Mexico. CHARMANT’s philosophy as well as the conscientious and thorough product design reflects the spirit of The Fashion Hero: high-quality eyewear that promotes individual well-being through excellent comfort. Real eyewear for real people. Unlike other talent or beauty contests, the candidates were not whittled down one by...
Filed in: Eyewear
0
New April Optical Collection From XOXO

New April Optical Collection From XOXO

XOXO April Optical Collection offers a glamorous mix of metal and acetate with bold patterns and colors! Feisty features a dramatic uplifted rectangle eye shape. The milled front highlights a unique animal inspired acetate. Spring hinges create a more comfortable fit. Feisty is available in Jet and Aubergine. Amore takes a walk on the wild side! Metal frame front with teacup eyeshape is accented with a laser cut metal overlay end piece. Animal print temples are finished off by metal XOXO logo. Amore is available in Jet and Chocolate. Devoted is a semi-rimless frame with a deep rectangular shape. Acetate temples feature elegant, animal print inspired temples. Spring hinges and adjustable nose pads create a customized fit. Devoted is available in Jet, Plum and Chocolate. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since...
Filed in: Eyewear
0
ProDesign Denmark Introduces Collection 1406-08

ProDesign Denmark Introduces Collection 1406-08

The new launch in titanium. Is a concept with emphasis on coloration. Fronts and temples are in contrary to normal procedure colored seperatly and assembled afterwards. The temple is colored in reversed order of the front, and the endtip reverses the colors again. Even though the three colors are reversed, the middle line is constant. The execution of the color matching is really on an extremely high level. The titanium parts are all finished with our popular rubbercoat, while the endtips are sandblasted. The endtips are in ¾ length, to make a more visible transition from temple to endtips. Two shapes for women, one semi-rimless and fullrim, one shape for men, semi-rimless in two sizes. Note how the rim on the semi-rimless are countersunk into front material. For more information please call us or visit our website: http://prodesigndenmark.com
Filed in: Eyewear
0
Dazzling Lady Luxe Styles From Jimmy Crystal New York

Dazzling Lady Luxe Styles From Jimmy Crystal New York

A&A Optical announces the release of two new ophthalmic frames from luxury collection: Jimmy Crystal New York™. The designer eyewear collection is comprised of striking limited edition pieces reminiscent of a collector’s item. Each style is unique and special, featuring hand set Swarovski elements. Jimmy Crystal New York™ was established in 1991 and is renowned for fashion forward designs and superior quality accessories. Designer pieces include ophthalmic eyewear, sunglasses and reading glasses in acetate, metal and combinations. Dazzling Ophthalmic Eyewear From exotic prints to dreamy organic swirls, there is a style for every taste, every occasion and every day. Luminous Links. Glistening with Swarovski Crystals, semi-rimless Elegant features linked metal temples with two tone coloring and crystal details. Elegant is available in burgundy (with silver crystals) and brown (with copper crystals). Size: 53-19-135. Discreet Allure. Inconspicuous Irresistible features a classic front but a slight head turn reveals bold glamorous temples. The metal style sparkles with two rows of glittering crystals and shimmering marble-like elongated temple tips. Irresistible is available in...
Filed in: Eyewear
0
L’Amy America Launches KENZO Eyewear in the U.S.

L’Amy America Launches KENZO Eyewear in the U.S.

L’Amy America is pleased to announce the launch of KENZO Eyewear in the U.S. The KENZO Eyewear line consists of both ophthalmic and sunwear. KENZO’s trademark is spontaneity and fun. KENZO has a fresh attitude with respect for the heritage of the brand. KENZO Eyewear is for the woman or man who’s not afraid of color and prints. The fashion house of KENZO was started in 1970 as Jungle Jap, a boutique in Paris at Galerie Vivienne where the founder Kenzo Takada, sold his handmade women’s collection. KENZO debuted its first men’s ready-to-wear collection in 1983, and its kids and home collections in 1987, followed by KENZO fragrances in 1988. In July 2011, Carol Lim & Humberto Leon, founders of the OPENING CEREMONY fashion retail stores and private label collection were appointed Creative Directors of KENZO. Using the brand’s DNA, the duo have given KENZO their take on the revolutionary spirit with which the brand was founded. Today, with Carol and Humberto’s passion for spontaneity and fun, KENZO has a fresh attitude with respect for the heritage of the brand continuing the original vision of creating clothes and eyewear for the woman or man who’s not afraid...
Filed in: Eyewear, Sunwear
0
Adidas Eyewear Releases The Evil Eye Evo

Adidas Eyewear Releases The Evil Eye Evo

With its revolutionary sculpted frame and red fire lenses, the new evil eye evo by adidas eyewear is built for gravity-defying moves from the most aggressive of riders. A larger lens size is combined with an extreme lens curvature, for unbelievable visual freedom. The evil eye evo has evolved to provide razor-sharp clear visibility with a wider field of vision, ensuring a precise and secure fit for the roughest of rides. Whether out on the hills or in the streets, the evil eye evo is your weapon of choice. Clear sight is crucial for riding. Vision can be compromised by head-and-body position, as well as weather and light conditions. The evil eye evo offers a huge field of vision and delivers excellent protection from sun glare and wind, thanks to its extreme wrap-around design. The unique dynamic shape creates more air volume behind the lenses, which combined with the air circulation created by the climacool® ventilation, reduces fogging and maintains clear vision in the toughest conditions. In addition, the lenses repel water, dust, and dirt, thanks to hydrophobic technology. At high speed and in rough terrain, a perfect fit is crucial for safe riding, which is why two sizes are available....
Filed in: Eyewear, Sunwear
0
Ducks Unlimited Introduces March Sun Collection

Ducks Unlimited Introduces March Sun Collection

Ducks Unlimited is committed to conservation and authentic style. The March Sun collection is just in time for the warm weather ahead. Mercury features a sleek rectangular frame shape and acetate frame. Honed acetate adds depth to this sporty style. Mercury is available in Black and Dark Tortoise. Milepost is a metal frame shape with a rounded square eye shape and brow bar. Textured end pieces lead into slim temples punctuated with acetate temple tips. Milepost is available in olive and brown. Nova is a classic aviator eye shape with a metal frame and brow bar. Brushed metal end pieces curve into thin temple with coordinating acetate temple ends. Nova is available in Black, Gunmetal, Chocolate and Slate. Zephyr features an uplifted square eye shape and full acetate frame. Thin metal hardware accentuates the end pieces with wide temples and tapered temple tips. Zephyr is available in Tortoise and Black Legacy features a rounded eye shape and classic wayfarer acetate frame. Acetate temple taper toward the temple tip. Legacy is available in camouflage inspired olive acetate, and black. For more information, visit our website at www.mcgeegroup.com or contact The McGee Group at 800-966-2020...
Filed in: Eyewear
0
© 2015 C&E Vision's Industry News Feed. All rights reserved.
Service Provided By CandE Vision Services.