Tag Archives : Facebook

Your Practice Is Unique: Differentiate By Promoting Your Specialty

Your Practice Is Unique: Differentiate By Promoting Your Specialty

During a recent interview, Dr. David Kading, co-founder of Optometric Insights, a career coaching organization for optometry students and expert in private practice, commented that the future of optometry lies in specialization. “By specializing, optometrists can set themselves apart and open themselves to greater opportunities in patient care.” Whether your specialty is contact lenses, pediatric eye care, glaucoma or vision therapy, or you have multiple sub-specialties within your Practice, you need to get the word out about it in order to really establish your reputation as an expert in that market. Here are five ways to market your Practice specialties so that they will distinguish your Practice from the competition. 1) Big and bold on your Practice homepage: Your areas of specialty should be displayed loud and clear to anyone that lands on your homepage. Also include pronounced links to additional information about the topic either on or off site. One of EyeCarePro’s clients, Eye Services of Jackson, features Lasik on their homepage, have a look here: EyeServicesofJackson.com. 2) Make it part of your Practice biography: Anytime you have an opportunity to write a description...
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How to Get Your Patients Through Your (Website) Door

How to Get Your Patients Through Your (Website) Door

As we explained in our last digital tip 27, your website is open 24/7 representing your Practice to attract and engage patients on your behalf. In addition to driving new patients to your Practice, an equal priority of your website should be to service your existing patients by offering assistance, time-saving conveniences, information about services and products and your professional expertise by way of vision-related content. But if your existing patients are already happy with your services, how do you get them to your website? The first step in creating an online Practice that works for you round-the-clock is to ensure that it offers value through patient forms and continually updated content. You need to create a reason for existing patients to visit and much of this is done through educational content and practice news items via blog updates, press releases, videos etc. Click here to access more information on how to create engaging content on your website. Once your website has valuable things to offer, you need to incorporate a few best practices into your office procedures and marketing efforts to drive existing patients directly to your website on a more regular basis: Add...
Why Do I Need to Attract Existing Patients to My Website?

Why Do I Need to Attract Existing Patients to My Website?

While a large part of online marketing is geared toward obtaining high rankings to get the attention of potential new patients, this is not the only audience you want to attract to your website. The truth is, if you are only getting traffic to your website from new patients, and none from existing ones, you are doing something terribly wrong. You can generally track existing patient traffic by looking at how much direct traffic the site receives. Direct traffic shows up in Google Analytics as ‘Direct’ traffic, and means that the visitor either typed in your address into their browser (and therefore knew it already, likely an existing patient), or they clicked on a link from an email as a result of your practice marketing (also usually a new patient – as those are the email addresses that you have). This begs the question, “If I am doing a good job of interacting with existing patients in person and keeping up with them through Facebook, texts, phone calls, emails etc., why do I need them to go to my website? From an ROI perspective, why does an existing patient need to visit the Practice website?” The answer is that without a focus on the audience of your current...
Modern Optical International Celebrates 40 Years in Eyewear

Modern Optical International Celebrates 40 Years in Eyewear

Value eyewear leader, Modern Optical International, marks its 40th Anniversary this year and reflects on four decades in the eyewear industry. Modern Optical fondly recalls its humble beginnings in 1974 that started in a modest square office space furnished with two desks, two phones, metal shelving for inventory, a six foot table to process orders, and a Rolodex of business cards. Its eyewear collection consisted of 20 styles displayed on an 11×14 flyer. All frames except two were metal; most had a double bridge. Customer orders were hand delivered on Fridays when Yale Weissman, the company’s co-founder and only sales rep, returned to the home office after a week in the field. He phoned in orders deemed urgent. This is how it all started. Over time, Modern broadened its frame selection, hired more sales reps, increased office staff, installed fax machines and bought a few computers. With immeasurable tenacity and sweat equity, the company grew each and every year, one optical office at a time. Today Modern Optical is an international company offering over 800 styles and a host of eyewear-related products as featured in this year’s 110-page catalog. Designs have come and gone...
Filed in: Eyewear, Industry Info
Costa Releases OCEARCH Gear to Support Shark Tagging Expeditions

Costa Releases OCEARCH Gear to Support Shark Tagging Expeditions

Costa Sunglasses continues its ongoing partnership with OCEARCH, a non-profit organization actively researching great white sharks and other oceanic apex predators, with the release of custom designed, limited edition gear supporting the program. A portion of the proceeds from the sale of Costa’s OCEARCH shirts and hats benefits the organization’s collaborative research expeditions around the world to study and advance knowledge on the ocean’s giants. OCEARCH is known for its groundbreaking tagging of great white sharks and other apex predators, working with world-class fishermen, researchers and corporations like Costa in an effort to support governments and their fisheries in need of hands-on access to large, mature sharks. Its online Shark Tracker allows scientists, researchers and educators a first-hand look at the species’ migratory patterns and other data. Tagged great white sharks Mary Lee and Katherine, both originally spotted in the waters off the coast of Cape Cod, Mass., have routinely pinged in up and down the Atlantic coast, near locations including Charleston, S.C., Savannah, Ga. and Jacksonville, Fla. In 2014, OCEARCH is on a mission to South America, visiting...
BCBGMAXAZRIA Celebrates 25th Anniversary With Facebook Contest

BCBGMAXAZRIA Celebrates 25th Anniversary With Facebook Contest

ClearVision Optical and longtime licensor BCBGMAXAZRIA are launching a national level Facebook contest designed to support the brand’s latest releases to its optical and sun collections. This social challenge, held today, February 12 on the BCBGMAXAZRIA Facebook page, facebook.com/bcbgmaxazria, gives the brand’s nearly 400,000 Facebook fans an opportunity to win one of the fashion forward eyewear styles featured on the page. As part of BCBGMAXAZRIA’s 25th anniversary celebration this year, the Facebook contest is geared to drive consumer engagement on the BCBGMAXAZRIA optical and sun collections in an effort to increase awareness on the brand in this arena. Additionally, the contest will support eyecare professionals by driving consumers to the BCBGMAXAZRIA consumer-facing optical website, bcbgmaxazriaeyewear.com. This site includes a store locator that helps consumers find those practices carrying the brand’s on trend styles. The BCBGMAXAZRIA contest will showcase three optical styles, enticing BCBG brand loyalists to vote for their favorite styles. Three winners will be selected in a random drawing. This contest is a continuum of both ClearVision’s and BCBGMAXAZRIA’s successful...
Filed in: Eyewear
Introducing The New Face Of Surface From Rem Eyewear

Introducing The New Face Of Surface From Rem Eyewear

In May, more than 250 REM Eyewear Facebook fans voted for their favorite model to become the 2013 face of Surface, a quality eyewear collection from the Rembrand family. The winning model is now featured on a unique 3-D counter card, the first of its kind. The counter card creates a dynamic and compelling environment for optometry offices. For a limited time, REM customers will receive the interactive 3-D counter card, including a display frame, free of charge with the purchase of six Surface frames. “The new 3-D counter card from Surface is dramatically different,” said Dejah Pike, REM Brand Manager. “We were inspired by a desire to build an interactive display and are thrilled to bring this exciting element to our customers.” Inspired by modern architecture, Surface is a handcrafted collection, rich in texture with layers of hidden detail. About REM Eyewear Serving more than 80 nations on six continents, REM Eyewear is a leading designer and marketer of eyewear worldwide, with headquarters in Los Angeles, Sydney, Hong Kong, and the UK. REM’s portfolio of brands includes Converse, Jones New York, Lucky Kid, Lucky Brand, Indie and Lipstick. The company’s Base Curve division...
Filed in: Eyewear, Industry Info
Show Your Creativity For ESE’s 75th Anniversary Contest!

Show Your Creativity For ESE’s 75th Anniversary Contest!

Eastern States Eyewear is proud to announce the details for its Diamond Anniversary Promotion. In celebrating its 75th Anniversary, ESE is having a contest amongst its customers of who can put together the most creative and inspired looking display of its collections. Both a combination of the company’s display materials in addition to any customer’s creativity are considered as acceptable entries. The collections included in this promotion are Cazal, Jaguar, Diva, Thierry Mugler, Exces, Wood U? and Black Forever. Rewards for customers submitting an entry include a chance to win up to a $500 grand prize gift certificate, Amex Gift Cards, and a bullet of champagne to thank loyal customers for their business. Pictures of the best 6 entries will be on display at Vision Expo West. Visitors to the booth will be encouraged to pick their favorite. The picture with the most votes will be the winner and be announced at the end of Vision Expo West in Las Vegas. All Diamond Anniversary entries will be placed for public viewing on all of ESE’s social media pages which include Facebook, Twitter, and Instagram. Customers have the option of either uploading their entry to ESE’s Facebook page...
Filed in: Eyewear
Exclusive Access to NFL Branded Frames

Exclusive Access to NFL Branded Frames

Embassy Creations is partnering with HOYA Vision Care to distribute NFL frames to the Independent ECP under an exclusive arrangement featuring HOYA Lenses. Embassy Creations is the sole distributor of NFL optical goods through Siskiyou Gifts the licensee of all NFL brands for RX eyewear. Through the arrangement, Embassy will work exclusively with HOYA to bring NFL team branded eyewear featuring HOYA lenses to independent ECPs. “Once again we are excited to provide independent eye care providers an opportunity to differentiate themselves with an exclusive opportunity to align with one of the most popular brands, the NFL,” stated Barney Dougher, President of HOYA Vision Care North America. Independent practices will be able to purchase frame kits to show to their patients from HOYA. The initial six-piece kit will be a line of frames for boys in two styles, two sizes and three colors. All 32 NFL team logos are available. Frames will be personalized to the patient’s order by Embassy Creations and sent only to an approved HOYA laboratory for lenses and finishing. HOYA Phoenix® and polycarbonate are the recommended materials. Special packages and pricing will be made available through...
Marchon Takes The World Sight Day Challenge

Marchon Takes The World Sight Day Challenge

An estimated 600 million people in the world are blind or vision-impaired simply because they do not have access eye exams and glasses. Marchon invites everyone to make a difference in the fight to prevent blindness by supporting the World Sight Day Challenge. This global event, held annually on the second Thursday in October, is organized by Optometry Giving Sight and focuses on bringing attention to avoidable blindness and vision impairment. “Marchon is pleased to be involved in the World Sight Day Challenge,” said Claudio Gottardi, President and CEO. “It is an important event to raise awareness and funds in the fight against blindness. Everyone can make a difference by joining in a variety of fund raising events throughout the end of the year.” Participating in the Challenge is easy and fun! Choose an event in your local area and set up a donation page. Then share your link with family and friends via e-mail, snail mail, Facebook or Twitter. If you’re not up to the challenge, you can support others by making a donation to Team Marchon. Practices can also participate by donating a percentage of their eye exam fees or other sales during the month of October, and by inviting...
Filed in: Eyewear, Industry Info
Clearvision Will Leave You Guessing!

Clearvision Will Leave You Guessing!

ClearVision Optical has designed a fresh look for its Facebook cover image for the month of May. The new image reflects ClearVision’s adoption of technology and reinforces the company’s commitment to helping customers navigate the expanding “maze” of social media. ClearVision’s creative use of Facebook’s prominent new cover photo feature supports its continued focus on social and emerging media.  The spring cover image is a QR code cleverly incorporated into the main Facebook visual.  When scanned, the QR code leads to an opportunity to receive a free ClearVision USB port if participants guess the correct frame the mouse is wearing! The inventive guessing game provides ClearVision with a remarkable opportunity to optimize its company Facebook presence in a fun way, while engaging users and encouraging new “likes” to the ClearVision Facebook page.  To play, Facebook fans can simply scan the QR code on the ClearVision Facebook page and get started.  The QR code links to a form that has a “guessing game” to enter to win the USB port.  Guess which frame the mouse is wearing, complete the form, and submit to win! All entries will be placed into a raffle, and 10...
Best Image Gets Instagrammed!

Best Image Gets Instagrammed!

Best Image Optical continues to expand their reach online through the photo sharing site – Instagram. The premise behind Instagram is pretty simple: Snap a photo on your iPhone or Android, add a quirky filter, and share it across Instagram’s internal network or Facebook, Twitter, and Tumblr. Best Image’s Marketing Manager, Carlos Zamora had this to say, “To us, it’s very important to keep our accounts updated with our latest eyewear developments. There is so much more you can say with a photo, so it was obvious we should start using Instagram. We started to use the iPhone app for a behind the scenes look of our Spring/Summer collection from Dolabany Eyewear and the feedback we received was remarkable. Moreover, the photos we take on Instagram can be easily shared in other social media platforms we are currently on, so it all synergizes perfectly. It’s been such a fun experience to share our love for our brands in a photo with Instagram.” Best Image Optical will use Instagram to cover behind the scenes events such as photo shoots, corporate events, trade shows, eyewear launches and other significant events. Find Best Image Optical on Instagram under their profile name:...
Filed in: Eyewear, Technology
It’s Hip to Be Online

It’s Hip to Be Online

The Marc Ecko Cut & Sew Eyewear consumer web site is our new, hip hangout for eyewear consumers! Located at marceckoeyewear.com, this consumer website is also accessible from the Marc Ecko Cut & Sew Facebook page, providing visibility to Marc’s tremendous Facebook audience (nearly 25,000 Cut & Sew fans and 40,000+ Ecko Unlimited fans) and numerous online visitors. Offering our popular Virtual Try On technology, the consumer web site allows consumers to try on Marc Ecko Cut & Sew optical and suns styles, and share their favorite looks with all of their Facebook friends! Allowing Marc Ecko fans and consumers to virtually experience the collection from anywhere, VTO also emphasizes sharability: consumers can share looks with friends and family and ask their opinions before diving in for the purchase. This approach will help accounts that want to connect with patients who respond to the collection’s approach to today’s young men’s consumer – the 20 to 40-year-old Marc Ecko guy who is young in spirit, masculine and pays meticulous attention to detail. The Marc Ecko Cut & Sew consumer web site also features a Where to Buy store locator of Marc Ecko...
Filed in: Eyewear, Technology
Virtual Try On– With Eyewear

Virtual Try On– With Eyewear

Designer and entrepreneur Marc Ecko recently launched a Virtual Try On (VTO) website, www.marceckoeyewear.com, for his Cut & Sew eyewear collection. Accessible via the Marc Ecko Cut & Sew Facebook page, www.facebook.com/cutandsew, the new website allows consumers to try on the collection of eyewear and sunwear, wherever and whenever – a virtual “try before you buy” experience that merges the massive sharability of social media with the latest in technology. VTO technology lets users “try-on” any frame in the Cut & Sew line, save their favorite looks, and then share their image and experience on Facebook. Using VTO, visitors use their webcam to take their picture, or can upload an image to the site to virtually try on the eyewear. Model images are also provided. “With a technology like VTO, it’s all about sharing with your friends and family and asking them what they think before you dive in for the purchase,” says Ecko. “VTO gives you a chance to try on different frames whenever you want – before you go to the eye doctor. So you save time you would normally spend trying on eyewear after an eye screening, plus you can get feedback before you buy.” Keeping...
Filed in: Eyewear, Technology
Clearvision & BCBGMAXAZRIA Launch Consumer Website

Clearvision & BCBGMAXAZRIA Launch Consumer Website

Eyewear industry leader ClearVision Optical and  BCBGMAXAZRIA launch the much-anticipated BCBGMAXAZRIA consumer optical website bcbgmaxazriaeyewear.com. As part of ClearVision’s ongoing digital marketing strategy, the development of the site represents a step towards national-level engagement of its brands among consumers, while driving traffic into ECPs that carry the brand. The goal of the beautiful, user-friendly website is to increase awareness of the optical collection to the BCBGMAXAZRIA consumer, while meeting growing consumer demand for fashionable and stylish eyewear.  Well positioned within BCBGMAXAZRIA’s national web presence and designed to reflect the brand’s DNA, bcbgmaxazriaeyewear.com allows consumers to browse the entire collection of optical and suns by frame name, color, shape, and material. In addition to the on trend eyewear, the site also features a glimpse of the collection’s creative inspiration through its highly designed “Our Inspiration” pages. Showcasing the collection’s signature design elements and current trends gives the BCBGMAXAZRIA consumer a true feel for the eyewear collection and the brand. Additionally, the website includes a Google...
Filed in: Eyewear, Technology
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