Tag Archives : Facebook

Embassy Creations is partnering with HOYA Vision Care to distribute NFL frames to the Independent ECP under an exclusive arrangement featuring HOYA Lenses. Embassy Creations is the sole distributor of NFL optical goods through Siskiyou Gifts the licensee of all NFL brands for RX eyewear. Through the arrangement, Embassy will work exclusively with HOYA to bring NFL team branded eyewear featuring HOYA lenses to independent ECPs. “Once again we are excited to provide independent eye care providers an opportunity to differentiate themselves with an exclusive opportunity to align with one of the most popular brands, the NFL,” stated Barney Dougher, President of HOYA Vision Care North America. Independent practices will be able to purchase frame kits to show to their patients from HOYA. The initial six-piece kit will be a line of frames for boys in two styles, two sizes and three colors. All 32 NFL team logos are available. Frames will be personalized to the patient’s order by Embassy Creations and sent only to an approved HOYA laboratory for lenses and finishing. HOYA Phoenix® and polycarbonate are the recommended materials. Special packages and pricing will be made available through...

An estimated 600 million people in the world are blind or vision-impaired simply because they do not have access eye exams and glasses. Marchon invites everyone to make a difference in the fight to prevent blindness by supporting the World Sight Day Challenge. This global event, held annually on the second Thursday in October, is organized by Optometry Giving Sight and focuses on bringing attention to avoidable blindness and vision impairment. “Marchon is pleased to be involved in the World Sight Day Challenge,” said Claudio Gottardi, President and CEO. “It is an important event to raise awareness and funds in the fight against blindness. Everyone can make a difference by joining in a variety of fund raising events throughout the end of the year.” Participating in the Challenge is easy and fun! Choose an event in your local area and set up a donation page. Then share your link with family and friends via e-mail, snail mail, Facebook or Twitter. If you’re not up to the challenge, you can support others by making a donation to Team Marchon. Practices can also participate by donating a percentage of their eye exam fees or other sales during the month of October, and by inviting...

ClearVision Optical has designed a fresh look for its Facebook cover image for the month of May. The new image reflects ClearVision’s adoption of technology and reinforces the company’s commitment to helping customers navigate the expanding “maze” of social media. ClearVision’s creative use of Facebook’s prominent new cover photo feature supports its continued focus on social and emerging media.  The spring cover image is a QR code cleverly incorporated into the main Facebook visual.  When scanned, the QR code leads to an opportunity to receive a free ClearVision USB port if participants guess the correct frame the mouse is wearing! The inventive guessing game provides ClearVision with a remarkable opportunity to optimize its company Facebook presence in a fun way, while engaging users and encouraging new “likes” to the ClearVision Facebook page.  To play, Facebook fans can simply scan the QR code on the ClearVision Facebook page and get started.  The QR code links to a form that has a “guessing game” to enter to win the USB port.  Guess which frame the mouse is wearing, complete the form, and submit to win! All entries will be placed into a raffle, and 10...

Best Image Optical continues to expand their reach online through the photo sharing site – Instagram. The premise behind Instagram is pretty simple: Snap a photo on your iPhone or Android, add a quirky filter, and share it across Instagram’s internal network or Facebook, Twitter, and Tumblr. Best Image’s Marketing Manager, Carlos Zamora had this to say, “To us, it’s very important to keep our accounts updated with our latest eyewear developments. There is so much more you can say with a photo, so it was obvious we should start using Instagram. We started to use the iPhone app for a behind the scenes look of our Spring/Summer collection from Dolabany Eyewear and the feedback we received was remarkable. Moreover, the photos we take on Instagram can be easily shared in other social media platforms we are currently on, so it all synergizes perfectly. It’s been such a fun experience to share our love for our brands in a photo with Instagram.” Best Image Optical will use Instagram to cover behind the scenes events such as photo shoots, corporate events, trade shows, eyewear launches and other significant events. Find Best Image Optical on Instagram under their profile name:...

The Marc Ecko Cut & Sew Eyewear consumer web site is our new, hip hangout for eyewear consumers! Located at marceckoeyewear.com, this consumer website is also accessible from the Marc Ecko Cut & Sew Facebook page, providing visibility to Marc’s tremendous Facebook audience (nearly 25,000 Cut & Sew fans and 40,000+ Ecko Unlimited fans) and numerous online visitors. Offering our popular Virtual Try On technology, the consumer web site allows consumers to try on Marc Ecko Cut & Sew optical and suns styles, and share their favorite looks with all of their Facebook friends! Allowing Marc Ecko fans and consumers to virtually experience the collection from anywhere, VTO also emphasizes sharability: consumers can share looks with friends and family and ask their opinions before diving in for the purchase. This approach will help accounts that want to connect with patients who respond to the collection’s approach to today’s young men’s consumer – the 20 to 40-year-old Marc Ecko guy who is young in spirit, masculine and pays meticulous attention to detail. The Marc Ecko Cut & Sew consumer web site also features a Where to Buy store locator of Marc Ecko...

Designer and entrepreneur Marc Ecko recently launched a Virtual Try On (VTO) website, www.marceckoeyewear.com, for his Cut & Sew eyewear collection. Accessible via the Marc Ecko Cut & Sew Facebook page, www.facebook.com/cutandsew, the new website allows consumers to try on the collection of eyewear and sunwear, wherever and whenever – a virtual “try before you buy” experience that merges the massive sharability of social media with the latest in technology. VTO technology lets users “try-on” any frame in the Cut & Sew line, save their favorite looks, and then share their image and experience on Facebook. Using VTO, visitors use their webcam to take their picture, or can upload an image to the site to virtually try on the eyewear. Model images are also provided. “With a technology like VTO, it’s all about sharing with your friends and family and asking them what they think before you dive in for the purchase,” says Ecko. “VTO gives you a chance to try on different frames whenever you want – before you go to the eye doctor. So you save time you would normally spend trying on eyewear after an eye screening, plus you can get feedback before you buy.” Keeping...

Eyewear industry leader ClearVision Optical and  BCBGMAXAZRIA launch the much-anticipated BCBGMAXAZRIA consumer optical website bcbgmaxazriaeyewear.com. As part of ClearVision’s ongoing digital marketing strategy, the development of the site represents a step towards national-level engagement of its brands among consumers, while driving traffic into ECPs that carry the brand. The goal of the beautiful, user-friendly website is to increase awareness of the optical collection to the BCBGMAXAZRIA consumer, while meeting growing consumer demand for fashionable and stylish eyewear.  Well positioned within BCBGMAXAZRIA’s national web presence and designed to reflect the brand’s DNA, bcbgmaxazriaeyewear.com allows consumers to browse the entire collection of optical and suns by frame name, color, shape, and material. In addition to the on trend eyewear, the site also features a glimpse of the collection’s creative inspiration through its highly designed “Our Inspiration” pages. Showcasing the collection’s signature design elements and current trends gives the BCBGMAXAZRIA consumer a true feel for the eyewear collection and the brand. Additionally, the website includes a Google...

Hauppauge, NY – February 2012 – Visit ClearVision Optical at Vision Expo East, booth #1017 and witness its most fashion-forward, on trend frame collection ever. ClearVision will present its acclaimed collections in conjunction with shop-worthy show specials and an exclusive in-booth event with Marc Ecko. ClearVision’s latest optical and sun collections offer designs that meet every customer need.   View the expanded Marc Ecko Cut & Sew Eyewear collection, contemporary-with-a-vintage-vibe styles defined with “geek chic” embellishments and intricate, up-to-the-minute textures, patterns and materials. Meet Marc Ecko on Friday, March 23rd from 1 pm to 3 pm. Marc will be signing copies of his 20/20 magazine feature article! Visit the booth and receive a limited edition cleaning cloth set, while quantities last! Also on display will be a fashion-forward array of BCBGMAXAZRIA frames featuring bold colors and on trend patterns and accents as well as exciting new offerings from Ellen Tracy, IZOD, Cole Haan and more. In addition, ClearVision will be featuring some of the hottest show specials on the floor! Highlights include: New Customer Special: $100 Gift Card and up to 50%...

Switch Vision is excited to launch three more full frames. We have achieved overwhelming sales from The BOREAL™ the World’s First and Only full frame sunglass featuring Switch Vision’s patented Magnetic Interchange Lens System that was launched last year. Taking this into account we’re pleased to introduce 3 new designs for 2012. These groundbreaking sunglasses continue to offer the powerful speed of Switch’s magnetic interchange system; the superior optics provided in all Switch eyewear, two cutting-edge styles (B7 and Lycan) offering thicker temples, large rectangular oversized lens shapes while having a medium to large fit.  The Tioga offers thinner temples with a small to medium fit for a more unisex appeal. All three styles are ideal for outdoor enthusiasts and athletes who need superior optics, unquestionable comfort, and outstanding eye protection, all the while having the versatility to change their lenses in a matter of seconds. No matter what drives you to the great outdoors, Switch Vision has you covered. Specs: Cutting edge styles Weighs less than an ounce! World’s Magnetic Interchange Lens System makes changing lenses INSANELY FAST! Frame colors and...

Miami, FL., January, 2012 – After successfully launching two Tumblr sites (http://eyestyl.tumblr.com and (http://vintagevsretro.tumblr.com) a couple of months ago, Best Image Optical continues to expand its social media reach through Google +. Google + will serve to update Eye Care Professionals and consumers on the latest eyewear trends, topics, and company news/updates. Some information will mirror Best Image’s Facebook account, while other post topics will run exclusively on Google +. Marketing Manager, Carlos Zamora had this to say, “The platform in which people are reached is changing and we want to change with it. Adding Google + to our social media portfolio will allow Best Image Optical to better reach Eye Care Professionals and consumers alike. Though, Facebook continues to hold its grip on the ‘best reach’ category, I am confident Google + will also be a powerful tool for us. Expect some great insight of Best Image Optical on Google +”. Best Image’s Google + account went live to the public on January 30, 2012. Join Best Image Optical’s circle here: https://plus.google.com/111707992270665704513/posts About Best Image Optical: Best image Optical offers Fashionable,...

Hauppauge, NY – January 2012 – Eyewear industry leader, ClearVision Optical expands its Marc Ecko Cut & Sew eyewear brand with 5 new, trend-setting designs. The new optical looks enhance the collection targeted to the 20-40 “ME guy” who is young in spirit, masculine, and pays meticulous attention to detail.   Bold in shape and modern in design, the 2012 Cut & Sew Eyewear releases are stylish with an edge incorporating industrial and architectural references that continue to give the collection a sexy, stealth and authentic feel. Maturing its design direction, ClearVision introduces intricate new textures, expressive patterns and interesting materials to intensify each highly-wearable style.  The stylized components include:  “geek chic” embellishments with a slick, modern edge; knurled metals for distinction; and innovative patterns, including Windsor rim wraps for a contemporary look with a vintage vibe. In addition, the 2012 collection introduces its “new black” – a carbon fiber pattern that’s high end and on trend with many high-end fashion houses. Marc Ecko Cut & Sew continues to be one of the most stylish men’s eyewear collections available....

Miami, FL., January, 2012 – Best Image Optical is introducing the (eye)’m inspired campaign. This campaign will run exclusively online and will showcase the artful thought process behind designing a frame. The (eye)’m inspired blog series will give the reader an inside look of the inspiration behind a frame shape or color. Marketing Manager, Carlos A. Zamora has this to say, “We take pride in the art behind the design and through the (eye)’m inspired campaign we can showcase it. The inside look behind the frame will reflect the designer’s feelings, memories, and reflection just like a painter, sculptor, or architect.” All detailed description of the inspiration will be featured in Best Image’s corporate blog (http://bestimageoptical.com/blog/) every two weeks and a shortened description will be featured through Best Image’s social media reach found on: Facebook, Twitter, Tumblr, YouTube and Google +.  An (eye)’m inspired video series will debut later this year. About Best Image Optical: Best Image Optical is a seasoned design house and producer of eyewear. Our three collections (Dolabany, Mario Galbatti, and Plume Paris) delivers distinctive design and beyond...

It’s time to give your old shoes the boot. This winter, kick it up a notch with boots in a variety of styles. According to Askmen.com, black ankle boots are great for office wear. Comfortable, simple, and sleek, these boots are a staple similar to a dress shoe, but provide a bit of extra warmth and durability. They also transition well from work to an evening out; just remove your blazer for a modern, dressed-down look. For a classic style in a modern silhouette, try leather wingtip boots. Wingtips are characterized by a pointed toe cap with “W” shaped wings running along the sides of the shoe. The decorative perforations and serration along the edges provide interesting detail. Wingtip boots will give your look a touch of sophistication that is great for casual or business wear. Another version of this season’s must-have shoe is the lace-up boot. The timeless military influences and thick rubber soles provide a rugged and cool feel. Just tuck your slim jeans into the boot and pair with chunky knits or flannel shirts for an easy weekend look that’s on-trend. Complete your boot look with the trendsetting Marc Ecko Cut & Sew Private Eye. Futuristic and sleek, Private Eye...

Wiley X® has added the new-for-2012 WX Valor™ to its popular Changeable Series of protective eyewear, designed to provide hunters and shooting sports enthusiasts with an unparalleled level of vision protection, optical performance and versatility.  These new Rx-ready glasses combine cutting-edge style and a popular half-frame design that is equally appropriate for serious shooting, sports activities or just socializing. The new WX Valor gives shooters and hunters the same advanced protection that has made Wiley X a leading provider of eyewear to U.S. military forces for 25 years, earning the stringent ANSI-Z87.1-2003 Impact Standards rating as well as U.S. Military Specifications for combat eyewear (MIL-PRF-31013). In fact, Wiley X is the only premium performance eyewear brand with this stringent ANSI-Z87.1-2003 High Velocity Impact rating on every pair of sunglasses it makes — ensuring the highest level of protection for every outdoor activity. With a range of available configurations and the option to purchase additional lenses, the WX Valor can easily adapt to a wide variety of tasks and light conditions.  The Black Ops WX Valor (Model CHVAL01) features a stealthy combination...

Leading protective eyewear manufacturer Wiley X, ® Inc. has announced that its proven XL-1 Advanced spectacle is now being manufactured in America, at the veteran-owned company’s Livermore, California headquarters.  This latest addition to Wiley X’s expanding line of “Made-in-the USA” tactical eyewear products is engineered to provide military and law enforcement users with ballistic quality eye protection and superior performance in harsh conditions such as bright sun, howling winds and blowing sand. “Our military deserves the highest level of protection and the benefits of sharp, clear vision under a wide range of conditions,” said Myles Freeman, Jr., Co-Owner of Wiley X, Inc.  “We’re committed to providing our brave soldiers with advanced ballistic eyewear that performs well under a wide range of conditions. Our XL-1 Advanced joins a growing family of key tactical eyewear products being built in America — an important initiative we plan to expand on as we meet this commitment to our fighting men and women in the future,” added Freeman. The XL-1 Advanced is part of Wiley X’s successful Changeable Series glasses, designed for easy switching of lenses in the...