Tag Archives : Frames

Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

In the optical industry ECPs typically order their patients frames from one vendor and then have a second vendor cut the lenses and insert them into the frames. Marchon and VSPOne Optics equated the current system to having to go to one place for a burger and another for the bun. The concept of being able to order a frame with lenses from one vendor becomes realty with the launch of Marchon Direct. Marchon Direct saves staff time. Most optical staff are still making two or three phone calls to the frame vendor, the lab and then following up with more phone calls, for each and every patient. Marchon Direct frees up staff to manage the ECP’s business, instead of vendors. Marchon Direct offer optical owners savings in three ways: 30% off Unity lenses, free shipping and ECP’s keep their best- sellers displayed. When best-selling frames have been removed and sent to a lab, ECP’s run the risk of the next patient finding the frame selection weak and walking out to purchase their eyewear elsewhere. Marchon Direct represents all four VSP Global lines of business leveraging their individual offerings to benefit the optical industry. VSPOne Optics built a lab in the Marchon distribution...
Filed in: Eyewear
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Monica and Libby: The latest in Vera Bradley Readers From The McGee Group

Monica and Libby: The latest in Vera Bradley Readers From The McGee Group

Style is in full bloom with the Vera Bradley Readers collection! Classic favorites return in Vera Bradley’s latest colors. Monica and Libby combine bold colors and wearable eye shapes to create bright looks that fit every style. Monica offers classic style with a Vera Bradley twist, featuring a softer rectangle eyeshape and curved end piece. The thin temples and colorful fronts create a color story perfect for any Vera Bradley lover. Vera Bradley’s Moon Blooms and Ink Blue prominently wrap the temples, and are paired with coordinating colors on the frame front of crystal blue or black. Libby is a retro-inspired eye shape with a thicker eye rim for a trendier look. Metallic hinge pins on the end pieces add to the flirty style. The frame features a crystal gradient fade while Vera Bradley prints are displayed on the interior temples in Moon Blooms and Ink Blue. All readers come with a coordinating Vera Bradley reader slip case. Find out more about special offers available when ordering the Vera Bradley Readers collection by contacting your McGee Group sales representative. To view the entire collection, visit our website at mcgeegroup.com. For more information about the Vera Bradley®...
Filed in: Eyewear, Industry Info
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Stylish Luxuries from Cruz Eyewear

Stylish Luxuries from Cruz Eyewear

A&A Optical announces the release a new style from Cruz™ eyewear collection: Second Ave. Affordable luxuries designed for the discriminating, modern man. Cruz™ eyewear offers a selection of fine, hand crafted frames which complement any lifestyle and any age. Encompassing a unique mixture of elements in colors, coatings, materials and shapes, Cruz™ eyewear connects with today’s modern man. Artistic Appeal. Bold and sleek Second Ave features a triple laminate frame and modified rectangle shape. The frame is available in black (with white and acetate accent), deep red (with navy and grey accent), navy (with navy, green and brown accent), and tortoise. Size: 53‐17‐140. MARKETING Point of purchase materials include: Cruz™ 12‐piece display, logo plaque, and counter card. Each Cruz™ frame is shipped with a Cruz™ eyewear case. The A&A Optical brand portfolio includes house brands: XXL, Jalapeños, Cruz, Alexander Collection, and New Globe. Licensed brands include: Quiksilver, Roxy, Jimmy Crystal and Pez. For more information, contact A&A Optical at 800‐492‐4465 or visit www.aaopticalco.com.
Filed in: Eyewear
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Montblanc Celebrates 90 Years Of Its Iconic Meisterstück

Montblanc Celebrates 90 Years Of Its Iconic Meisterstück

On the occasion of the 90th Anniversary of the legendary Meisterstück, Montblanc’s iconic fountain pen, Marcolin has also created a two-piece limited edition eyewear collection. The timeless elegance and sophistication of the Meisterstück, present in the all the 90th Anniversary Collections of watches, jewellery, writing instruments and leather, is also highlighted in the two eyewear models. The frames pay homage to the finest craftsmanship for which the Maison is renowned and showcase the highest eyewear manufacturing standards. Both the eyeglass and the sunglass models take inspiration from the characteristics that have made the Meisterstück one of the world’s most famous luxury icons. The eyeglasses are defined by a sleek design and rounded contours with polished finishings. The plated rose gold frame features the iconic emblem and signature engravings that emphasize the purity of this classic silhouette. The geometric profiles and the iconic three-rings motif on the temples reveal an understated elegance inspired by the stylistic tradition of the world-famous Meisterstück. The aviator sunglasses feature gold-plated frames with grey, polarized lenses and have been created...
Filed in: Eyewear
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Modern Meets Retro With The Latest Argyleculture Eyewear Frames

Modern Meets Retro With The Latest Argyleculture Eyewear Frames

Masculine modern styles meet retro sensibility in the latest collection from Argyleculture. Sonny, Porter and Fletcher are on trend for the most recent menswear styles. Porter is a modified rectangle, semi rimless frame inspired by men’s accessories. Translucent acetate temple tips, metal frame front and spring hinges create a lightweight easy-to-wear style. Porter is available in Black and Brown with temples that combine translucent and opaque acetates in subtle masculine, contrasting colors. Sonny features a full acetate frame in a modern retro, wearable shape. Metal temple decor is reminiscent of the Argyleculture logo. Inspired by that latest trends in menswear the horned acetate has hints of color to add warmth and style, with spring hinges to assist in a more comfortable fit. Sonny is available in Brown and Black. Fletcher is a deep rectangle eye shape with curved end piece. A brushed matte metal frame front pairs perfectly with stylish acetate temples. A unique lamination process adds a pop of contrasting color to the bottom of the temple for a fashion forward edge. Fletcher is available in black with sage green, and brown with smoke blue temple accents. www.mcgeegroup.com...
Filed in: Eyewear
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The Aspen by Seraphin Emanates Elegance

The Aspen by Seraphin Emanates Elegance

Seraphin introduces an unforgettable sophisticated titanium cat eye style. The Aspen Designed with elegance and simplicity in mind, Seraphin debuts the Aspen. With the delicate use of Japanese titanium, the Aspen embodies the long-established cat eye shape with updated intricacy. Offered in four rich hues of black, white, burgundy and blue, this feminine style demands remembrance. Marketing Seraphin Eyewear counter cards, logo blocks, and large window banners are available upon request. Contact Info For additional information contact Seraphin Eyewear. 888.560.1060 www.seraphineyewear.com
Filed in: Eyewear
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Blackfin Style For A Truly Magnetic Look

Blackfin Style For A Truly Magnetic Look

The name says it all for this new sunglass model for women from the Blackfin Zero EDGE range. Model BF715 MAGNETIC perfectly encapsulates the very essence of this 100% Italian, titanium eyewear brand: style, design, research and innovation. The slim-line front frames the lenses that are the real stars of the show. The angular curves of the front stand in contrast to the taut arc that divides the massive lenses into two hemispheres each featuring a different mirror-finish. A design that is as bold as it is stylish, that attracts attention but without ostentation. “A magnetic contrast of lines and colours”, as designer Corrado Rosson defines it, yet designed for maximum lightness and comfort. The huge lenses ensure perfect all-round vision and sun-protection. The super-strong flexible beta-titanium frame has screw-free ATOM ZERO flexi-joints and patented Swordfish temple-tips that can be shortened at will for a perfect fit. Weighing in at a total of only 17.2g this is truly a triumph of design. Blackfin Zero EDGE MAGNETIC expresses all its personality in its three versions: opaque purple with multilayer purple/midnight blue mirrored lenses, opaque black with silver black/lemon...
Filed in: Eyewear
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Brendel Brings Edgy Architectural Spirit To 2015 Women’s Sunwear Collection

Brendel Brings Edgy Architectural Spirit To 2015 Women’s Sunwear Collection

Tura Inc., the inventor of fashion eyewear in 1938, debuts the 2015 women’s sunwear styles from Brendel. The eye-catching frames include edgy geometric shapes, color blocking and fades, bold prints, custom acetate, Italian zyl, and cast metal décor. Starting now, retailers who pre-order the new sunwear styles and take delivery before year-end will receive special promotional pricing. “These striking models are part of the new direction for the Brendel brand, with a focus on reaching the trend-setting, self-assured woman who is influenced by the sophisticated European runway shows,” says Jelena Halliburton, Product Manager for the Brendel collection. “While European and dramatic in spirit, the rich jewel tones and fit will appeal to an American consumer.” These new progressive-friendly sun wear designs are a fantastic value for the fashion-forward woman. Worldly Prints for the Petite Woman: Style 916001 This style was crafted for the petite woman who wants to get noticed. It features a deep modern transparent front shape, juxtaposed with acetate custom laminated print temples. The cast crescent moon temple caped with a discreet logo adds to the luxurious feel of this model....
Filed in: Eyewear, Sunwear
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New Styles For XOXO October Optical Collection

New Styles For XOXO October Optical Collection

Fashionable favorites and modern classics are featured in the XOXO October Optical collection. Bright pops of color and textures are featured on best selling frames that are perfect for the modern “it girl”! An updated color on our best-selling shape! Frenzy’s uplifted rectangular shape is accentuated by her full rim metal frame front and molded end peice. A waved metallic logo compliments the HD watercolor print on the temples. Frenzy is available in Black Orchid and Brown Aqua. Luxe is a modern take on a retro classic. A rounded cat eye shape is perfectly paired with a uniquely patterned acetate that creates a layered lacey look. Crystals embellish the end piece and eye rim. Luxe is available in Wine, Sapphire and Black. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group...
Filed in: Eyewear
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ÖGA Intoduces Copensol

ÖGA Intoduces Copensol

Design and functionality, the foundation of the ÖGA collection have contributed to 15 years of the brand’s optical success. Morel releases sunglasses from the ÖGA collection perfectly in tune with brand’s identity centered on functional design. The exclusive patented flex-hinge system is the focus of these frames. The colored design of the visible spring blade extends along the inner temple in a bright rubber line (green, blue, red, orange, and yellow). This flex-hinge with cam return and anti-rocking effect is an integral part of the products aesthetic. The frame is adorned by a pattern that is met by a smooth finish halfway down the frame’s front. All six models are fitted with polarized polycarbonate lenses and are equipped with an anti-reflective coating on the inside surface. The lens colors include grey, green, and blue. Some models are available with a mirrored finish and others are gently graduated. ÖGA Sun is available in six distinctive shapes, four suitable for corrective lenses, and two shapes that are more curved. This collection includes a range of sizes from 58-63. ÖGA offers resolutely stylish frames for men that are not ostentatious. The ÖGA Sun collection...
Filed in: Eyewear, Sunwear
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Wiley X®-Sponsored Driver Joey Logano Wins At Kansas Speedway, Becomes Driver To Beat For Chase For The Sprint Cup Championship

Wiley X®-Sponsored Driver Joey Logano Wins At Kansas Speedway, Becomes Driver To Beat For Chase For The Sprint Cup Championship

Just how hot is Wiley X® sponsored NASCAR driver Joey Logano right now? That’s a question that might not be fully answered until the dust has settled and a final Chase for the Sprint Cup champion has been crowned for 2014. But for now, it will have to suffice to say that he’s pretty hot — and making a strong case for himself as the driver other racers will have to beat if they want the crown. The 24-year old racing phenomenon took another huge step towards NASCAR’s ultimate accomplishment, winning the Hollywood Casino 400 at Kansas Speedway on Sunday, October 5. The victory — Logano’s career-best fifth of the season — earned him an automatic berth in the third round of the Chase For the Sprint Cup championship. With the win, Logano can breath a little easier over the next two upcoming Contender Round races taking place at Charlotte and Talladega. After Talladega, the remaining qualifiers will move on to the Eliminator Round, a three-race run-off that will narrow the field to four drivers leading up to an eventual winner-takes-all finale at Homestead Miami Speedway. Logano has earned his enviable position by dominating the competition over recent weeks. In the first four...
Filed in: Eyewear, Sunwear
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OKO by OKO Paris Does the Job With the BIZ!

OKO by OKO Paris Does the Job With the BIZ!

BIZ 7 for her… BIZ 8 for him… BIZ everywhere, BIZ for everyone, for all types of faces with these designer frames whose main key word is style! Businessmen and businesswomen fond of elegance and style, here are frames with character and affordable for all! Very proud to present models manufactured in France – « result of the encounter with a new French provider and manufacturer and a synergy between the two entities.” – the brand OKO by OKO Paris – remains faithful to its values of quality, comfort and innovation in the choice of its materials – uses for this line, traditional acetate and also for some colors M49 Mazzucchelli Bio-Acetate – whose plates are chosen personally and exclusively by the founders of the brand. The control tracking of the product quality, material, color and manufacturing processes explain the choice of the « Made in France » associated with more Research & Development in the creation steps. Faithful to the design and the style of the BIZ line, these two new models convey values of elegance, refinement and fluidity in their lines and succeed in maintaining a light and thin balance in their shapes. For woman, the BIZ 7 offers a model...
Filed in: Eyewear
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Oko Eyewear Has Been Making Quality Frames Since 1999

Oko Eyewear Has Been Making Quality Frames Since 1999

Since 1999. Created right at the start of the 21st century by two passionate opticians taken by the idea of producing the best possible optical equipment. For everyone. 15 years later, OKO EYEWEAR Group has become a strong company recognized in the optical industry. Even stronger, it is recognized and highly appreciated by its clients and influencers, the opticians themselves. At OKO EYEWEAR, our values play an essential role. They convey a clear message that defines the existence of the brands that make it happen and make it live, and that defines its DNA. It’s the combination of all these values that creates unity between the eyewear consumers of the brands OKO by OKO Paris, MOKO Besicles, MYMUSE or KIDOKO for children. DNA: The art of launching amazing frames year after year, trade show after trade show, but always respecting the identity and the signature of a company with strong values of differentiation, innovation, comfort and quality. A clear DNA, identified and faithful to its values. No compromise. Durability: Since 1999, to propose durable frames is a constant quality at OKO EYEWEAR Group. Reliability: To make a promise and to keep it… Our products and by then, our brands,...
Filed in: Eyewear
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Alternative Eyewear’s ClipTech Line Adds New Acetate Models

Alternative Eyewear’s ClipTech Line Adds New Acetate Models

Who says clip-ons have to be dull? Alternative Eyewear has added several bright, bold and unique frames to their ClipTech collection. Three of these new models are playful and colourful acetate frames for men and women. The K3784 is an oversized chunky frame perfect for that geek chic look. The K3787 is another oversized square shape yet sleeker and more refined. This particular model features a beautiful burgundy-purple fade and an eye-catching demi brown. Both models are built for men and women. Just for the ladies however are the K3788. A fun, fresh cat eye, this particular frame utilizes multiple layers of acetate to create depth and dimension. Each of these new frames feature exclusive, back-mounted clip-on technology to make adding your clip-on a breeze without having to worry about damaging the edge of your frame from repeated use. To see more, visit www.alternativeeyes.com or call toll free: 1 888-399-7742.
Filed in: Eyewear
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Esprit Eyewear Optical Release AW 2014

Esprit Eyewear Optical Release AW 2014

Contemporary flair and an air of spontaneity, this newest Esprit release focuses on a love for life and an easy confidence. With an emphasis on comfort and color, each style feels and looks wonderful. Made with Ultem, a material that is strong, flexible, lightweight and right on trend, each style is colorful, a true eye-catching statement maker. ET17444 Color and material take center stage on this eye-catching style. Each color features a beautiful frame front of solid black, or translucent havana, purple or burgundy with a contrasting temple color for a fun and bold look. The soft square lens is flattering and leads the eyes to the fun colored temples. Colors 517 burgundy 538 black 545 havana 577 purple ET17445 Calling all fun-loving ladies. These two-toned frames with barrel-shaped lenses convey the spontaneity of the Esprit brand in a single glance. The fresh color interpretations of red, pink, brown, and black call for attention from every angle. A bright orange complements the red frame front, while a violet offsets the frame’s plum-pink front, a bold red playfully contrasts with brown, and purple enhances the black frame front. An instant must-have style for fall/winter. Colors 531...
Filed in: Eyewear
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