Tag Archives : Frames

Charmant Celebrates 20 Years Of Aristar Eyewear

Charmant Celebrates 20 Years Of Aristar Eyewear

Charmant Group, known for producing top-quality eyewear, celebrates the 20th anniversary of the launch of their ARISTAR collection this September. Launched September 1, 1994, ARISTAR provides wearers with high-quality, stylish frames at exceptional prices. The name ARISTAR is a portmanteau of the words “A Rising Star,” which became a very accurate descriptor for the collection that now boasts high market penetration and popularity among a variety of wearers. “We are very excited to celebrate the 20th anniversary of this esteemed collection,” states Director of Product and Marketing, Dee Berghuys. “ARISTAR has solidified its place in the market over the last two decades, and with the expansion of the collection to now include stainless steel styles, we expect to enjoy even more success with this collection in the future.” ARISTAR offers high-quality, fashionable eyewear at exceptional pricing to men, women and teens. Styles range from metal, stainless steel and memory metals, to plastics. For more information visit www.Charmant.com/us
Filed in: Eyewear
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Discover 4 ways to improve your Practice site by analyzing your Average Pages Per Visit

Discover 4 ways to improve your Practice site by analyzing your Average Pages Per Visit

Google Analytics gives you lots of data about your website traffic, but very little useful information. One important data point it does provide is “Average Pages Per Visit”, which is an indicator of how engaging your website is. Now, let’s provide some information about that number. Without question, if that number is too low… below two pages per visit, the chances are that something is wrong with the content of your website or your web traffic may not be attracting its target audience. Our analysis of over 1000 optometric websites found that Practices with less than 2 pages per visit often had other negative traffic factors such a low time on site or a very high bounce rate. In short, visitors just aren’t finding what they’re looking for on your site, so they leave. To fix the problem, consider these four factors: 1) Take an objective look at your website, or, better yet, contact your website support and ask for their ideas on how to make your website more appealing and easy to read. 2) The top information that visitors look for on a website is: doctor info, location/directions, hours, and insurance information. Make sure those items can be easily...
Filed in: Marketing, Technology
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Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

In the optical industry ECPs typically order their patients frames from one vendor and then have a second vendor cut the lenses and insert them into the frames. Marchon and VSPOne Optics equated the current system to having to go to one place for a burger and another for the bun. The concept of being able to order a frame with lenses from one vendor becomes realty with the launch of Marchon Direct. Marchon Direct saves staff time. Most optical staff are still making two or three phone calls to the frame vendor, the lab and then following up with more phone calls, for each and every patient. Marchon Direct frees up staff to manage the ECP’s business, instead of vendors. Marchon Direct offer optical owners savings in three ways: 30% off Unity lenses, free shipping and ECP’s keep their best- sellers displayed. When best-selling frames have been removed and sent to a lab, ECP’s run the risk of the next patient finding the frame selection weak and walking out to purchase their eyewear elsewhere. Marchon Direct represents all four VSP Global lines of business leveraging their individual offerings to benefit the optical industry. VSPOne Optics built a lab in the Marchon distribution...
Filed in: Eyewear
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The Gucci Diamantissima Eyewear Capsule Collection

The Gucci Diamantissima Eyewear Capsule Collection

Gucci is pleased to present new sunglasses and optical frames for Fall Winter 2014/2015: a sophisticated capsule collection embellished with the precious Diamantissima pattern from the heart of Gucci’s heritage. Designed for the contemporary and elegant woman, these new eyewear models feature temples with the Diamantissima crisscross motif in a gold plated tridimensional version, the perfect expression of Gucci’s finest craftsmanship and impeccable quality. Inspired by the Diamante Canvas, an exclusive fabric design tied to Gucci’s storied legacy and created in the mid-1930s, the diamond pattern was first used on luggage. The distinctive crisscross design, which features small interconnected diamonds in dark brown on a tan background, became the Florentine House’s first signature print. This graphic detail, with its elegant and subtle composition, has made its way into a refined collection of jewelry and now onto acetate sunglasses and optical eyewear frames. This exclusive detail stands out on the classic hues of the frames: black with shaded brown lenses, red with shaded grey lenses, Havana with shaded brown lenses and beige with shaded brown lenses. All models are enriched...
Filed in: Eyewear
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TRAD: Limited Edition Vision Expo West Release

TRAD: Limited Edition Vision Expo West Release

Combining design with function is the philosophy of the ÖGA brand. ÖGA’s Limited Edition Trad concept is an acetate frame equipped with a patented flex system which is both bold and visually simplistic. Trad’s outstanding design combines aesthetic appeal with mechanical function. The flex-hinge is made of a 1.4mm stainless steel wire folded into a clip which connects the front with the temple. The hinge fulfills an integral part of the frame’s appeal, giving it an intriguing personality. Fronts are available in either a matte or gloss finish and it is milled to house the wire held onto the endpiece with a visible dowel pin creating a cross-stitch graphic effect. These two limited edition models are available in four colors each ranging from black to crystal and include a superb red version! The Trad concept has a pure creative feel, with only the little clip adding a splash of color on the hinge bringing out the very best qualities of the frame. Look forward to a follow-up release in January 2015. ÖGA is a brand for confident men looking for frames with a creative difference. For more information visit www.morel-france.com
Filed in: Eyewear
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A Silk Masterpiece: Ogi Eyewear’s 4306

A Silk Masterpiece: Ogi Eyewear’s 4306

Elegant stainless steel and silk colored panels unite in the 4306 from Ogi Eyewear. Embodying a sense of pure elegance through its swooping brow and delicate details, this frame is sure to embrace a chic appearance. Unique color combinations such as white silk and gold bring a surprising yet refreshing look to an already noteworthy style. The 4306 demands attention with its complex woven silks in four vibrant patterns of purple silk/dark brown, red silk/black, white silk/gold, and blue silk/sliver. Specifics: Stainless steel Woven silk detail Bold color combinations Adjustable nose pads Adjustable temple tips Marketing: Ogi Eyewear counter cards, logo blocks, and large window banners are available upon request. Contact Info: For additional information contact Ogi Eyewear. 888.560.1060; www.ogieyewear.com
Filed in: Eyewear
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The Evolution Of Titanium Eyewear

The Evolution Of Titanium Eyewear

Tura Inc., the inventor of fashion eyewear in 1938, introduces the Geoffrey Beene 100% titanium collection, featuring six men’s ophthalmic models debuting in September. The new designs include sculpted, linear and open details. Titanium is a growing trend in eyewear for multiple reasons. The material is durable, naturally hypoallergenic, and ultra lightweight, making it ideal for customers with a high-density prescription who seek comfortable lightweight frames. At a special discount structure for the optical store, the Geoffrey Beene titanium eyewear collection has an attractive price point that benefits the dispensary and the patient. One of America’s true design pioneers, Geoffrey Beene continues to challenge the country’s fashion establishment by creating classic, superbly tailored eyewear for men and women that marry comfort and luxury. Staying true to the Geoffrey Beene DNA, these new men’s styles perfectly blend form and function with unparalleled quality. “Our titanium frames will appeal to the customer looking for high quality materials, a classic shape, and a modern temple design,” says Tura Inc. Product Manager Loyedie Desir. “It’s a wise purchase, whether...
Filed in: Eyewear
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Nike Vision® Revolutionizes Flexible Frame Technology With The Stylish, Durable Nike Flexon® Hyper Collection

Nike Vision® Revolutionizes Flexible Frame Technology With The Stylish, Durable Nike Flexon® Hyper Collection

Nike Vision introduces the Nike Flexon Hyper collection, a groundbreaking new line that combines the wearable style and lightweight comfort of plastic-framed eyewear with the progressive strength and flexibility of our advanced memory metal—Flexon. Designed specifically for active people who are tough on their frames, the Nike Flexon Hyper collection is built with a dual-injected manufacturing process featuring a TR-70 chassis sealed inside rubber, with Nike Flexon encased in the nosebridge. All three materials are ultra lightweight and flexible, and thanks to Nike Flexon’s innovative memory properties, the frames can bend, but are engineered to return to the original fit and shape. The result? Comfortable, more durable frames that are designed to take on the abuse of life. “The main goal was to completely reshape the look and feel of Flexon by creating something fun, flexible and irreverent—but also at the top of its game,” says Carl Allen, Marchon Eyewear Senior Designer. The Nike Flexon Hyper collection comprises two youthful, wearable shapes, NIKE 4258 and NIKE 4259. Both styles feature a waffle tread pattern and cantilevered hinges where hits of accent color revealed...
Filed in: Eyewear
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New AW14 Charmant Titanium Styles

New AW14 Charmant Titanium Styles

CHARMANT Titanium Perfection epitomizes perfect eyewear design. Each frame seamlessly combines titanium’s strength and lightness with intelligent design. Superior optical skill is applied to the creation of every unique profile. A CHARMANT frame speaks volumes for the wearer’s self-assurance, desire for excellence and sense of personal style. The latest collection is a display of expressive, modern looks for modern men and women. The women’s styles strike a balance between classic grace and modern elegance. Feminine silhouettes in fresh new-season colors display innovative temple embellishments. The men’s style embraces masculinity with a striking temple design. Ladies CH12111 Beautiful and unique, this combination frame features a titanium frame front and acetate temples. The temple catches all eyes with its 3-D design and delicate stone accent, that then transitions into a marbled acetate, tapering towards the ear. Available in black, brown, burgundy, and white. CH12112 This charming ladies’ style expertly makes its presence felt without dominating the conversation. An expressive impression of strength with an air of femininity, this combination frame features a titanium...
Filed in: Eyewear
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Style Meets Comfort With The Latest Argyleculture Eyewear Frames

Style Meets Comfort With The Latest Argyleculture Eyewear Frames

Masculine modern style meets lightweight and easy to wear frames in the latest Argyleculture Eyewear collection. Stevens, Bonham and Guthrie each combine on trend styles with lightweight elements to create an exclusive look. Stevens features a classic rectangle full flat metal frame with complementary horn acetate temples, that are accentuated with touches of contrasting color. Detail is added to the black horn with subtle blues, as the brown acetate is given depth with a smoky lighter brown. Spring hinges allow for a more comfortable fit. Stevens is available in Black and Brown. Bonham features a traditional rectangle frame. While spring hinges offer a comfortable fit. An ombred temple adds color and edge to the classic shape. Bonham is also available in black acetate. Guthrie features a modified rectangle, semi rimless frame. Injected TR-90 temples are flexible and light weight. Guthrie’s extended end piece is a great choice for those requiring a larger fit. For more information, visit our website at www.mcgeegroup.com or contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. Argyleculture Eyewear is sold by The McGee Group under the license from Argyleculture. The McGee...
Filed in: Eyewear
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Tura Inc. Presents Captivating Displays At Vision Expo West With Distinct Brand Personalities

Tura Inc. Presents Captivating Displays At Vision Expo West With Distinct Brand Personalities

After a successful showing at Vision Expo East, Tura Inc., the inventor of fashion eyewear in 1938, brings its alluring displays and iconic collections to Vision Expo West. Tura Inc. is known for crafting eyewear using high quality materials and craftsmanship, at competitive price points. The Company will highlight their namesake collection Tura, along with latest frames from Brendel, and Ted Baker. Each brand will have a section at the booth that will focus on bringing its distinct DNA to life through enticing visual displays accentuating the collection’s positioning. Additionally, Tura Inc. has designed special promotions that will entice qualifying customers. Tura Tura will showcase the “Tura Legends Collection”, a series of retro-inspired frames that pay homage to the brand’s history. These frames put a fresh spin on iconic designs from the golden age of glam. Revamped with a modern edge, the “Legends Collection” offers luxurious elegance for today’s sophisticated woman. All styles are made in Europe or Japan, and feature the highest quality materials. With this featured collection, Tura now brings fashion full circle. So the woman who wears Tura can feel like a legend...
Filed in: Eyewear
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A Legacy Tribute:  Kirby Puckett Eye Mobile

A Legacy Tribute: Kirby Puckett Eye Mobile

At the Minneapolis Convention Center on July 11th, Ogi Eyewear witnessed first hand the ribbon cutting ceremony of the Kirby Puckett Eye Mobile. On that day, The Phillips Eye Institute and Major League Baseball and the Minnesota Twins proudly introduced the Kirby Puckett Eye Mobile, the first ever eye clinic on wheels in the Twin Cities region. This will provide follow-up eye care for children referred through the Phillips Eye Institute’s Early Youth Eyecare (E.Y.E.) Program and will also provide free vision screening for children and adults around the state. With two fully equipped exam rooms provided, it truly is like an eye doctor’s office on wheels. This vehicle is operated and staffed by Phillip’s Eye Institute, part of Allina Health. Last year Ogi Eyewear donated over 500 frames to the Phillips Eye Institute’s E.Y.E. program. Children in the Minneapolis Public Schools were screened and many had the opportunity to receive a free pair of prescription eyeglasses through this program. Now, with the introduction of the Kirby Puckett Eye Mobile, Ogi Eyewear will once again donate frames to this new philanthropic effort to provide the local community with eyeglasses. Learn more...
Filed in: Eyewear, Industry Info
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Zyloware Announces The Launch Of Exciting Sophia Loren Frames This August And September 2014

Zyloware Announces The Launch Of Exciting Sophia Loren Frames This August And September 2014

Zyloware releases four new Sophia Loren frames and a promotion this September. Buy any 8 Sophia Loren frames and receive a fashionable handbag. The oval shaped Sophia Loren M253 is a full rim metal frame offered in two beautiful colors. The metal endpiece and temple feature elegant cut-out designs and crystal stones. The zyl temples, spring hinges and snap-in nosepads provide the wearer with additional comfort. Colors: Gold (057) • Burgundy (077) Sizes: 53-16-135 Special Features: Full rim metal frame; Designed metal temple with stones; Zyl temples; Snap-in nosepads; Spring hinges; Accommodates progressives The Sophia Loren Beau Rivage 64 is a full rim metal frame in a classic rectangular shape. The open metal endpiece features an attractive swirl rope design that leads to the zyl temples and incorporates elegant crystal stones. Spring hinges and snap-in nosepads are major comfort features of this frame. Colors: Black (021) • Gold (057) Sizes: 53-17-135 Special Features: Full rim metal frame; Stones on temple with swirl design; Zyl temple tips; Snap-in nosepads; Spring hinges; Accommodates progressives The beautiful Sophia Loren Beau Rivage 65 is a full rim metal frame in a flattering...
Filed in: Eyewear
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New Glacée Models from Plan “B” Eyewear

New Glacée Models from Plan “B” Eyewear

Go for bold, sophisticated style with the newest release from glacée. These three new, semi-rimless frames are designed to make a statement and inspire, with their bold punches of colour and exquisite design. Beautiful, high-quality epoxies on the 6709 and 6710 create deep, multi-faceted colour. Gold and silver catch and reflect light, drawing the eye. Each of the new models incorporate interesting geometric patterns and designs. The 6716 uses checkerboard on the temples and front, while the 6710 have a shimmery, Aztec feel. Strong shapes, including a cat eye in the 6709, are combined with beautiful colours, like light lavender and matte teal, creating a sophisticated and feminine feel. To see more glacée, visit us at booth #23031 during Vision Expo West. Three metal models featuring a mix of luscious colour, eye-catching epoxies and geometric patterns. For more information visit www.planbeyewear.com  
Filed in: Eyewear
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Ogi Eyewear’s 4303 Is The The Luminary in Modern Innovation

Ogi Eyewear’s 4303 Is The The Luminary in Modern Innovation

Entering the market as a leader in modern style, the 4303 embodies pure delicacy through its luminescent presence. With rich designer details, such as a noteworthy vellum inlay, and an intricate designed bridge, the 4303 is truly divine. This desirable metal is available in four designer color schemes of abalone pearl/sea green, golden walnut/peru, stardust ribbon/purple and twilight streamer/burgundy. 4303: Classic almond-shaped cat eye meets luxurious modern innovation with the 4303. Ogi Eyewear applies its signature channel setting technique, with inlaid textured panels of luminous shell-like, wooden, and striped patterns. Featuring unexpected details including color coordinated rivets and a particularly unique bridge, the 4303 is truly individual. Specifics: Metal Vellum inlay in shell-like, wooden, and striped patterns Color coordinated rivets Intricately designed bridge Marketing: Ogi Eyewear counter cards, logo blocks, and large window banners are available upon request. Contact Info: For additional information contact Ogi Eyewear. 888.560.1060; www.ogieyewear.com
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