Tag Archives : glasses

Wiley X®-Sponsored Joey Logano Drives #22 Team Penske Ford To Nascar Sprint Cup Victory At Bristol Motor Speedway

Wiley X®-Sponsored Joey Logano Drives #22 Team Penske Ford To Nascar Sprint Cup Victory At Bristol Motor Speedway

Wiley X® sponsored racer Joey Logano put another notch on what has been undoubtedly his strongest NASCAR season, driving his #22 Team Penske Ford to the checkered flag at Saturday night’s race at Bristol Motor Speedway, a challenging track that bills itself as the “world’s fastest half-mile.” Logano surged past Matt Kenseth (also a Team Wiley X driver) with 44 laps to go and held off challenges from second-place finisher (and Penske teammate) Brad Keselowski and Kenseth, who eventually finished third. The 24-year-old budding superstar earned a slew of significant milestones on this night. The win marked Logano’s first victory at Bristol Motor Speedway, his third victory of the 2014 season, and the first time he has won more than one race in a season. The 2014 campaign has been so successful for Logano; he has already doubled his career victory total this year. Here’s another impressive statistic for the youngster’s meteoric rise — he is currently tied for the season lead in wins and has as many victories in 24 races as he had in 183 prior races entering 2014. Perhaps even more importantly, Logano has served notice to competitors and racing fans worldwide that he will...
Filed in: Eyewear, Industry Info
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TRAD: Limited Edition Vision Expo West Release

TRAD: Limited Edition Vision Expo West Release

Combining design with function is the philosophy of the ÖGA brand. ÖGA’s Limited Edition Trad concept is an acetate frame equipped with a patented flex system which is both bold and visually simplistic. Trad’s outstanding design combines aesthetic appeal with mechanical function. The flex-hinge is made of a 1.4mm stainless steel wire folded into a clip which connects the front with the temple. The hinge fulfills an integral part of the frame’s appeal, giving it an intriguing personality. Fronts are available in either a matte or gloss finish and it is milled to house the wire held onto the endpiece with a visible dowel pin creating a cross-stitch graphic effect. These two limited edition models are available in four colors each ranging from black to crystal and include a superb red version! The Trad concept has a pure creative feel, with only the little clip adding a splash of color on the hinge bringing out the very best qualities of the frame. Look forward to a follow-up release in January 2015. ÖGA is a brand for confident men looking for frames with a creative difference. For more information visit www.morel-france.com
Filed in: Eyewear
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Ogi Eyewear’s 4303 Is The The Luminary in Modern Innovation

Ogi Eyewear’s 4303 Is The The Luminary in Modern Innovation

Entering the market as a leader in modern style, the 4303 embodies pure delicacy through its luminescent presence. With rich designer details, such as a noteworthy vellum inlay, and an intricate designed bridge, the 4303 is truly divine. This desirable metal is available in four designer color schemes of abalone pearl/sea green, golden walnut/peru, stardust ribbon/purple and twilight streamer/burgundy. 4303: Classic almond-shaped cat eye meets luxurious modern innovation with the 4303. Ogi Eyewear applies its signature channel setting technique, with inlaid textured panels of luminous shell-like, wooden, and striped patterns. Featuring unexpected details including color coordinated rivets and a particularly unique bridge, the 4303 is truly individual. Specifics: Metal Vellum inlay in shell-like, wooden, and striped patterns Color coordinated rivets Intricately designed bridge Marketing: Ogi Eyewear counter cards, logo blocks, and large window banners are available upon request. Contact Info: For additional information contact Ogi Eyewear. 888.560.1060; www.ogieyewear.com
Filed in: Eyewear
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Optometrist Prespective by Harvey Yamamoto, OD

Optometrist Prespective by Harvey Yamamoto, OD

I’m a huge fan of remodeling one’s office very 3-5 years. Anyone can swing a paint brush or roller for beginners. A new coat of paint can spruce up the old walls. Two years ago my staff talked me into remodeling the office. I listened to their plans and upon hearing their complete makeover – I honestly balked at the idea. They wanted to retile the waiting room for starters. Then take out the flooring in 3 exam rooms and the kitchen. What? Are they nuts? The expense of installing wood flooring was more than what I had budgeted for. What they did not know was that I knew we had been laying one tile floor on top of one another for the past 3 upgrades. Our floors were high enough which made this project a major one to tackle. The staff then volunteered their husbands to do the work at night after their work was done. They would work for $10/hr. Hey, I couldn’t resist. My wife and I went shopping and purchased a large truckload of tiles, grouting, wood flooring materials, tools, etc. The boys came after work on day #1 and began to chisel out the flooring in the waiting room. Hours later, very little progress was being made. I went home and brought back a small air operated flooring...
Filed in: Editorial
NEW PUMA Optical Styles for SS14

NEW PUMA Optical Styles for SS14

This season, PUMA enhances its high-quality eyewear collection with several dynamically stylish new optical looks for the newly launched youth segment. Each profile reflects the key PUMA characteristics of edgy athletic design and optimum functionality. Inspired by a demand for eyewear that effectively meets all the needs of today’s full lives, these frames promise cool, understated appeal and unsurpassable long-wearing comfort – even under the most trying of circumstances. The final look and feel denote spontaneity and high energy. PU15407 With its dramatic fusion of vintage styling and vibrant shading, this PUMA optical frame will be a talking point for trendy young men and women. High-quality acetate forms the light, comfortable profile. The bold interplay of color and patterns crowns this everyday city style. Colors Black Plum Tortoise PU15424 This hip new PUMA frame is an instant must-have accessory for active young women. The brightly colored frame front contrasts with the equally bright and colorful temple to create a bold and eye-catching look. Colors Black Blue Tortoise PU15425 Whether hitting the books or hitting the court, this retro frame is the style to wear. Its...
Filed in: Eyewear
Ogi Kids: The Trendsetters Of Tomorrow

Ogi Kids: The Trendsetters Of Tomorrow

Ogi Eyewear is excited to debut two new styles to enhance the “Mommy and Me” Collection, solidifying Ogi Kids as a leader in the children’s eyewear segment. By paralleling playful with practical, Ogi injects a spirited liveliness into each kids’ style. The collection reflects the growing demand for kids’ eyewear that is refined and sophisticated. Each of the two styles are available in a variety of bright colors carefully picked to exemplify the playful nature of the collection. Ogi Eyewear redefines children’s frames by developing styles that are in sync with the latest fashion movements for tomorrow’s influential trendsetters. Featured Styles: OK311 – Ogi Eyewear introduces the newest addition to the Ogi Kids’ “Mommy and Me” Collection, the OK311. With versatile flattering features this youthful frame embodies the sophistication of its parent style, the 9202. Featuring a swooping brow with a soft angled oval shape, this frame gives the simple structure an appealing look. Tinted tortoise hues pair with matching colored metal temples to create the ultimate in comfort and style. OK312 – An expressive new addition to the Ogi Kids Collection is the OK312....
Filed in: Eyewear
Karl Lagerfeld Spring 2014 Eyewear Collection

Karl Lagerfeld Spring 2014 Eyewear Collection

The Karl Lagerfeld Spring 2014 Eyewear Collection is comprised of sleek, runway inspired styles. High end and high quality, subtle metal accents and temple details are fresh on classic silhouettes and cool, neutral color ways. Fashion meets function in trendy and architectural styles. SUNS – FEMALE KL829S. Oversized butterfly shape in bold zyl frame. Metal accents decorate the frame front corners and hinge, alongside simple logo. Available in Purple Marble, Green Marble, Grey Marble, Brown Marble. KL833S. Bold cat eye shape in marbled zyl frame. Logo featured at end-piece. Available in Black/White, Havana, Striped Aqua. SUNS – MALE KL827S. Square lenses in a bold combo frame. Metal detail wraps from the zyl frame front and into the temple, creating a sleek, gilded look. Temple tips match frame front. Available in Black, Havana, Blonde Havana. KL828S. Modern aviator in a bold combo frame. Metal detail wraps from the zyl frame front and into the temple, creating a sleek, gilded look. Cutout at bridge. Available in Black, Havana, Blonde Havana. OPTICAL – FEMALE/UNISEX KL819. Classic geek chic shape in a bold zyl frame. K logo with silhouette cutout appears at end-piece. Available...
Filed in: Eyewear
Clariti Eyewear Introduces Konishi Flex KF8262

Clariti Eyewear Introduces Konishi Flex KF8262

The light catches this Konishi KF8262 perfectly! Made with Flex Titanium this frame is lightweight and perfect for an active lifestyle! Shown here in a brilliant Burgundy, but also available in Black and Light Brown. The vivid temples with multicolor make this a frame that’s ready for adventure! For more information visit www.claritieyewear.com
Filed in: Eyewear
The New Spring 2014 MODO Paper Thin Titanium Collection

The New Spring 2014 MODO Paper Thin Titanium Collection

MODO is proud to announce the Spring 2014 Paper Thin titanium collection. Six new colors have been added to the collection that features light, flexible, paper-thin, beta titanium frames with a colorful TR90 overlay. New colors include: Tortoise Grey Crystal Light Brown Teal Aqua Grey The collection has the perfect combination of minimalism and flexibility. Our knowledge of materials and their combinations make our Paper Thin collection one of the most innovative on the market. For more information visit WWW.MODO.COM
Filed in: Eyewear
Charmant Titanium Perfection SS 2014

Charmant Titanium Perfection SS 2014

CHARMANT wearers hold high standards of excellence. Their fashion choices are contemporary, approachable, and comfortable. The newest release from this esteemed collection focuses on the interplay between solid and airy; closed and open spaces. Women’s Styles CH 12105 The prominent, tapered temples feature two layers, adding depth and visual intrigue. The top layer a complementary color that accentuates the added depth with an organically inspired pierced design. Available in black, brown, and white. CH 12106 This fanciful ladies’ frame features a tapered temple with alternately placed three-dimensional colored accents and cut-outs. All shapes are organically inspired, and add a modicum of individuality. Available in blue, white gold, and white. Men’s Styles CH 10728X Brilliance is in the details of this new men’s frame. The frame design features small accents including a stacked bridge and a dual-colored temple. An elongated rectangle cut into the temple provides a lightweight look and adds an element of drama. Available in brown, gray, and olive. CH 10777 This undeniably masculine frame features an interplay of open space and color. The frame front continues into the temple,...
Filed in: Eyewear
Silhouette SUN 2014 – Relax Your Eyes

Silhouette SUN 2014 – Relax Your Eyes

With a mission to make seeing as light and carefree as possible, the SUN 2014 Collection is just as impressive with its minimal design, supreme wearing comfort and extreme aesthetics. Eight models in three or more colors each provide the perfect protection from the sun, while complimenting your style at the same time. Allure: refined glamour The new Allure Sun is a rimless interpretation inspired by the glamorous eyewear of the seventies. The low set temple flows gently around the glasses, while the top bar sets a dynamic accent. This cosmopolitan design has a shiny metal surface, matte print on the temples, and a range of sophisticated lens colors with different mirror effects. Explorer: elegance, cool to the max In the Silhouette Explorer, a subtle twist from something familiar is in part to an integration of the top bar in the lens, which creates a dynamic elegance. Extroverted design enthusiasts can choose from three metallic colors, some fully mirrored. Classics with new features The most popular rimless eyewear in the world- Titan Minimal Art, is a classic piece that now has a two-tone look with a pleasant feel on the inside of the temples. The design of the Titan Minimal Art-...
Filed in: Eyewear
Robert Graham Introduces New Style Milous

Robert Graham Introduces New Style Milous

Robert Graham eyewear will offer high quality craftsmanship and sophisticated silhouettes, along with infusing iconic fabric and trim designs to reflect the essential characteristics of the brand’s American Eclectic spirit. Robert Graham and Revolution will create a collection of eyewear that will resonate globally. We love bringing different, incredibly creative ideas into the optical marketplace as we have done time after time. Our history of creating high quality products with creative flair is what we are most proud of. Featured is the Milous in Brushed Pewter with fabric infused temple tips. Size is 52-18-145, B Measurement is 34.3. Other colors include: Brown, Black and Dark Navy. For more information visit www.revolutioneyewear.com or call 800-986-0010
Filed in: Eyewear
Morel Introduces New Alpha 23B Style

Morel Introduces New Alpha 23B Style

Lightec expands the Alpha 23 family with the introduction of Alpha 23B, consisting of eight über-slim models which are in line with the image of the brand. This new release includes four models with TR90 fronts and four models with stainless steel fronts. All models are full-rimmed with a focus on extreme slimness. Temples measure just 2.8 mm at the widest, are fitted with a thermoformed sleeve, and finished with a nylon micro-endtip for heightened comfort. With a super clean and ultra-modern look, Alpha 23B marries innovation with unparalleled design! Ultralight frames weigh between 5.9 and 6.3 grams. The eight models are available in three colors each for a total of twenty-four SKUs. Alpha 23B is offered in a wide range of sizes from 53 to 57 and all of the shapes are progressive-friendly. Frames are easy to adjust thanks to snap-in nosepads, cold endtip adjustment, and easy pantoscopic tilt adjustments. Models are fitted with an exclusive screwless Alpha hinge. For more information visit www.morel-france.com
Filed in: Eyewear
Wiley X, Inc. Unveils New Marketing Message

Wiley X, Inc. Unveils New Marketing Message

Leading eyewear innovator Wiley X, Inc. has developed a new marketing tagline that will be used in a variety of ways to get a clear message across about the company and its products. This new tagline — Absolute. Premium. Protection. —will begin appearing in advertisements, POS artwork, collateral materials and other marketing/promotional pieces. “It’s rare that you’re able to capture the essence of a company and its products in three words, but we’ve achieved this with our new tagline,” said Wiley X Co-Owner Myles Freeman, Jr. “When you say these three words — individually and collectively — you state the true definition of Wiley X. As an additional benefit, it applies equally well across the diverse protective eyewear markets we serve, whether it’s in the workplace, military/tactical, or outdoor recreation markets,” added Freeman. This message will be used to drive home the point that Wiley X is the only premium sunglass brand able to claim that every pair of glasses it makes exceeds stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, for OSHA Occupational Eye Protection. This tough workplace standard requires all Wiley X glasses to withstand...
Filed in: Eyewear, Marketing
The Fun And Funky 5300 By Ogi Eyewear

The Fun And Funky 5300 By Ogi Eyewear

Ogi Eyewear unites innovation and creativity together in a harmony of color with the 5300. Unlike anything on the market, this exquisite cat eye frame features a thin titanium rim to give it structure and acetate wings to give it sass. In bold painterly jewel tones, there is a color to match every mood. Dare to express yourself without saying a word. Featuring a lightweight, yet durable flexible structure and adjustable nose pads, the 5300 is ultra comfortable to wear. Celebrate your individuality and make a unique statement with the 5300. Featured Style – The Ogi 5300: A funky cat eye frame full of personality, the 5300 is a perfect look for a daring, confident woman with colorful style. Made of mixed materials including titanium and multifaceted acetate, this frame comes in a variety of bold graffiti colors including blue, pink, aqua and brown. From the patterned-splashed wings of the cat eye to the subtle coining ridge found on the eye wire, the 5300 is sure to be a show-stopper unlike anything you’ve ever seen. Philosophy: “With a petite feminine face in mind, we created a fun structured combination frame with a cat eye shape. This delicate, yet bold style accentuates the...
Filed in: Eyewear
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