Tag Archives : glasses

The New Flexon Kids Eyewear Collection

The New Flexon Kids Eyewear Collection

Perfect for children that are active and always on-the-move, the new Flexon Kids Collection features titanium alloy that returns to its original shape when twisted or bent and is remarkably resistant to scratches and dents, making it the ultimate accident-proof eyewear for children. Designed for the younger Flexon generation, the Kids Collection is colorful and playful, featuring the latest trends that will surely win their classmates’ approval. The collection offers a fresh, youthful approach with an assortment of color combinations that is accented with eye-catching details and designs. BOYS – OPTICAL Pluto. A fun mix of color palettes and patterns, this modified oval speaks to the diverse personal tastes of every boy. The temple tip colors perfectly match the temple design. Available in Black, Gunmetal, Hunter Green and Navy. Saturn. Both youthful and sophisticated, this timeless rectangular frame features a colorful linear detail on the end pieces and temples. Featuring spring hinges, these cool and durable glasses will keep up with his active lifestyle. Available in Black, Gunmetal, Hunter Green and Navy. GIRLS – OPTICAL Moonbeam. The simple, yet classic design of this rounded...
Filed in: Eyewear
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Perfect Framework With Urban LITE

Perfect Framework With Urban LITE

Clever cosmopolitans have long known: lightness is beautiful and space is pure luxury. This particular esthetic is what characterizes the ultra-fine “Urban LITE”. As the thinnest full-rim plastic eyewear on the market, it sets new benchmarks while providing the greatest wearing comfort possible. Ideal for an refined lifestyle that chooses its own boundaries. Behind the freedom granted by the ultralight full-rim plastic eyewear lies intelligent know-how, plus many years of experience. One milestone is the extreme minimalism of the high-tech SPX+ plastic with its great resiliency and stability. The screwless designer hinge (snap hinge) appears to be transformed into a jeweled ornament on the SPX+ side part. That is especially true for the visible hinge part in the front of the center section: It looks like a metallic inlay. “The Urban LITE is a blend of technically unique solutions and harmonious design – full-rim eyewear that has been reduced to the max, thanks to the characteristics of SPX+,” is how designer Gerhard Fuchs succinctly describes it. The Silhouette “Urban LITE“ is available in men’s, women’s and unisex models in 8 fashionable colors. For further information: www.silhouette.com;...
Filed in: Eyewear
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The New Skaga Eyewear Collection

The New Skaga Eyewear Collection

Scandinavian Eyewear’s Skaga brand has a deeply rooted heritage in Sweden that dates back to 1948. Over the years, many distinguished Swedish designers have created glasses for Skaga, the most famous of whom were Sigvard Bernadotte, Carl-Anne Breger and Sighsten Herrgard. Today, the design legacy is still very much a part of the company and the aim of the team’s work is to create elegant Scandinavian designs with a contemporary feel – and to continue to write design history. Behind the brand lies a solid knowledge of craftsmanship and technology which can be seen in the new Skaga Eyewear Collection. This collection is Made-in-Italy, in which it features only the finest materials, quality designs and attention to the smallest details, thus meeting the high standards that the brand is renowned for. Designed for the sophisticated consumer, yet maintaining a clean, elegant and minimal design, Skaga continues to evolve with each collection, maintaining its ability to mix tradition with trend. The new collection showcases sleek designs that portray a modern look with a classic touch. Constructed using the highest quality materials – titanium – this collection pushes the boundaries...
Filed in: Eyewear
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Kids Vision for Life Receives $50K Donation Through Social Media Campaign

Kids Vision for Life Receives $50K Donation Through Social Media Campaign

As part of its ongoing commitment to eliminating poor vision and its lifelong consequences, Kids Vision for Life has teamed with spokeswoman Jennie Garth and Alcon’s THE eyeSOLUTION™ for its “Get an A+ in Eye Care” campaign. Through the initiative, which works to educate families about the importance of vision health as they prepare for the new school year, Alcon is donating $50,000 to Kids Vision for Life after receiving 50,000 “likes” on THE eyeSOLUTION Facebook page. Launched in 2008 by the Essilor Vision Foundation, Kids Vision for Life is a cost-effective approach that aims to remove poor vision as a barrier to children learning at their full capacity. Through mobile clinics in schools, vision fests at central locations, and special events, Kids Vision for Life provides vision services to in-need students across the U.S. at no cost to the families. “Every day, we learn more about the critical connection between strong, healthy vision and a student’s educational experience,” said Stephen Shawler, president of Essilor Vision Foundation. “Research shows that 25 percent of U.S. school children have a vision problem significant enough to affect learning, a statistic...
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It May Be Time to Get Out of Your Office and Connect with your Local Community

It May Be Time to Get Out of Your Office and Connect with your Local Community

    Online marketing is an important strategy to grow your business, but offline marketing tactics can boost the effectiveness of your online marketing and vice versa. One very effective offline strategy is the planning and provision of community events. Your involvement in local events is a powerful tool for getting your community to know you as their eye care professional. Here are five marketing tips to get you on your way… Identify opportunities for eye care education in your community. Align your Practice with businesses where eye protection or eye strain is a part of the work environment. PTA’s, hospital staffs, clinical groups, nursing and retirement homes are just a few examples. Develop your offering. Document what you are offering so that when you make contact, you have your talking points prepared and you also have information you can quickly send by email or postal mail. Your offering should be free of charge and contain a few topics (which gives you flexibility with different audiences) that you will present. Decide if you are willing to provide lunch or coffee and dessert to go along with your presentation as this is a strong “door opener”. ...
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Wiley X® Inc. Now Offers Popular P-17 Active Series Model In Gunmetal Grey

Wiley X® Inc. Now Offers Popular P-17 Active Series Model In Gunmetal Grey

Wiley X®, Inc. has introduced a new frame/lens combination for the P-17, one of the most popular members of its Active Series sunglass family. This new model #P-17T makes a bold fashion statement, while providing the 100% UV protection and OSHA-grade vision protection Wiley X is known for around the world. Setting this P-17 apart is a striking new Gunmetal Grey frame paired with Smoke Grey-tinted Silver Flash lenses, for a look that is sure to turn heads everywhere you go. As a member of Wiley X’s popular Active Series family, the P-17 is designed for those who like to get in the action out-of-doors, whether it’s hiking, cycling, skiing, skateboarding or beach volleyball. These glasses feature a lightweight and comfortable frame that provides wraparound coverage and a superior field of vision. The attractive Gunmetal Grey frame features a soft rubber nose pad and temple grips to ensure comfortable all-day wear and a secure fit during strenuous activity and hot, sweaty conditions. To further ensure the glasses stay comfortably in position, the P-17 glasses also come equipped to attach one of Wiley X’s unique, adjustable T-Peg Straps. People who crave outdoor action will always...
Filed in: Eyewear
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Wiley X®-Sponsored Joey Logano Drives #22 Team Penske Ford To Nascar Sprint Cup Victory At Bristol Motor Speedway

Wiley X®-Sponsored Joey Logano Drives #22 Team Penske Ford To Nascar Sprint Cup Victory At Bristol Motor Speedway

Wiley X® sponsored racer Joey Logano put another notch on what has been undoubtedly his strongest NASCAR season, driving his #22 Team Penske Ford to the checkered flag at Saturday night’s race at Bristol Motor Speedway, a challenging track that bills itself as the “world’s fastest half-mile.” Logano surged past Matt Kenseth (also a Team Wiley X driver) with 44 laps to go and held off challenges from second-place finisher (and Penske teammate) Brad Keselowski and Kenseth, who eventually finished third. The 24-year-old budding superstar earned a slew of significant milestones on this night. The win marked Logano’s first victory at Bristol Motor Speedway, his third victory of the 2014 season, and the first time he has won more than one race in a season. The 2014 campaign has been so successful for Logano; he has already doubled his career victory total this year. Here’s another impressive statistic for the youngster’s meteoric rise — he is currently tied for the season lead in wins and has as many victories in 24 races as he had in 183 prior races entering 2014. Perhaps even more importantly, Logano has served notice to competitors and racing fans worldwide that he will...
Filed in: Eyewear, Industry Info
TRAD: Limited Edition Vision Expo West Release

TRAD: Limited Edition Vision Expo West Release

Combining design with function is the philosophy of the ÖGA brand. ÖGA’s Limited Edition Trad concept is an acetate frame equipped with a patented flex system which is both bold and visually simplistic. Trad’s outstanding design combines aesthetic appeal with mechanical function. The flex-hinge is made of a 1.4mm stainless steel wire folded into a clip which connects the front with the temple. The hinge fulfills an integral part of the frame’s appeal, giving it an intriguing personality. Fronts are available in either a matte or gloss finish and it is milled to house the wire held onto the endpiece with a visible dowel pin creating a cross-stitch graphic effect. These two limited edition models are available in four colors each ranging from black to crystal and include a superb red version! The Trad concept has a pure creative feel, with only the little clip adding a splash of color on the hinge bringing out the very best qualities of the frame. Look forward to a follow-up release in January 2015. ÖGA is a brand for confident men looking for frames with a creative difference. For more information visit www.morel-france.com
Filed in: Eyewear
Ogi Eyewear’s 4303 Is The The Luminary in Modern Innovation

Ogi Eyewear’s 4303 Is The The Luminary in Modern Innovation

Entering the market as a leader in modern style, the 4303 embodies pure delicacy through its luminescent presence. With rich designer details, such as a noteworthy vellum inlay, and an intricate designed bridge, the 4303 is truly divine. This desirable metal is available in four designer color schemes of abalone pearl/sea green, golden walnut/peru, stardust ribbon/purple and twilight streamer/burgundy. 4303: Classic almond-shaped cat eye meets luxurious modern innovation with the 4303. Ogi Eyewear applies its signature channel setting technique, with inlaid textured panels of luminous shell-like, wooden, and striped patterns. Featuring unexpected details including color coordinated rivets and a particularly unique bridge, the 4303 is truly individual. Specifics: Metal Vellum inlay in shell-like, wooden, and striped patterns Color coordinated rivets Intricately designed bridge Marketing: Ogi Eyewear counter cards, logo blocks, and large window banners are available upon request. Contact Info: For additional information contact Ogi Eyewear. 888.560.1060; www.ogieyewear.com
Filed in: Eyewear
Optometrist Prespective by Harvey Yamamoto, OD

Optometrist Prespective by Harvey Yamamoto, OD

I’m a huge fan of remodeling one’s office very 3-5 years. Anyone can swing a paint brush or roller for beginners. A new coat of paint can spruce up the old walls. Two years ago my staff talked me into remodeling the office. I listened to their plans and upon hearing their complete makeover – I honestly balked at the idea. They wanted to retile the waiting room for starters. Then take out the flooring in 3 exam rooms and the kitchen. What? Are they nuts? The expense of installing wood flooring was more than what I had budgeted for. What they did not know was that I knew we had been laying one tile floor on top of one another for the past 3 upgrades. Our floors were high enough which made this project a major one to tackle. The staff then volunteered their husbands to do the work at night after their work was done. They would work for $10/hr. Hey, I couldn’t resist. My wife and I went shopping and purchased a large truckload of tiles, grouting, wood flooring materials, tools, etc. The boys came after work on day #1 and began to chisel out the flooring in the waiting room. Hours later, very little progress was being made. I went home and brought back a small air operated flooring...
Filed in: Editorial
NEW PUMA Optical Styles for SS14

NEW PUMA Optical Styles for SS14

This season, PUMA enhances its high-quality eyewear collection with several dynamically stylish new optical looks for the newly launched youth segment. Each profile reflects the key PUMA characteristics of edgy athletic design and optimum functionality. Inspired by a demand for eyewear that effectively meets all the needs of today’s full lives, these frames promise cool, understated appeal and unsurpassable long-wearing comfort – even under the most trying of circumstances. The final look and feel denote spontaneity and high energy. PU15407 With its dramatic fusion of vintage styling and vibrant shading, this PUMA optical frame will be a talking point for trendy young men and women. High-quality acetate forms the light, comfortable profile. The bold interplay of color and patterns crowns this everyday city style. Colors Black Plum Tortoise PU15424 This hip new PUMA frame is an instant must-have accessory for active young women. The brightly colored frame front contrasts with the equally bright and colorful temple to create a bold and eye-catching look. Colors Black Blue Tortoise PU15425 Whether hitting the books or hitting the court, this retro frame is the style to wear. Its...
Filed in: Eyewear
Ogi Kids: The Trendsetters Of Tomorrow

Ogi Kids: The Trendsetters Of Tomorrow

Ogi Eyewear is excited to debut two new styles to enhance the “Mommy and Me” Collection, solidifying Ogi Kids as a leader in the children’s eyewear segment. By paralleling playful with practical, Ogi injects a spirited liveliness into each kids’ style. The collection reflects the growing demand for kids’ eyewear that is refined and sophisticated. Each of the two styles are available in a variety of bright colors carefully picked to exemplify the playful nature of the collection. Ogi Eyewear redefines children’s frames by developing styles that are in sync with the latest fashion movements for tomorrow’s influential trendsetters. Featured Styles: OK311 – Ogi Eyewear introduces the newest addition to the Ogi Kids’ “Mommy and Me” Collection, the OK311. With versatile flattering features this youthful frame embodies the sophistication of its parent style, the 9202. Featuring a swooping brow with a soft angled oval shape, this frame gives the simple structure an appealing look. Tinted tortoise hues pair with matching colored metal temples to create the ultimate in comfort and style. OK312 – An expressive new addition to the Ogi Kids Collection is the OK312....
Filed in: Eyewear
Karl Lagerfeld Spring 2014 Eyewear Collection

Karl Lagerfeld Spring 2014 Eyewear Collection

The Karl Lagerfeld Spring 2014 Eyewear Collection is comprised of sleek, runway inspired styles. High end and high quality, subtle metal accents and temple details are fresh on classic silhouettes and cool, neutral color ways. Fashion meets function in trendy and architectural styles. SUNS – FEMALE KL829S. Oversized butterfly shape in bold zyl frame. Metal accents decorate the frame front corners and hinge, alongside simple logo. Available in Purple Marble, Green Marble, Grey Marble, Brown Marble. KL833S. Bold cat eye shape in marbled zyl frame. Logo featured at end-piece. Available in Black/White, Havana, Striped Aqua. SUNS – MALE KL827S. Square lenses in a bold combo frame. Metal detail wraps from the zyl frame front and into the temple, creating a sleek, gilded look. Temple tips match frame front. Available in Black, Havana, Blonde Havana. KL828S. Modern aviator in a bold combo frame. Metal detail wraps from the zyl frame front and into the temple, creating a sleek, gilded look. Cutout at bridge. Available in Black, Havana, Blonde Havana. OPTICAL – FEMALE/UNISEX KL819. Classic geek chic shape in a bold zyl frame. K logo with silhouette cutout appears at end-piece. Available...
Filed in: Eyewear
Clariti Eyewear Introduces Konishi Flex KF8262

Clariti Eyewear Introduces Konishi Flex KF8262

The light catches this Konishi KF8262 perfectly! Made with Flex Titanium this frame is lightweight and perfect for an active lifestyle! Shown here in a brilliant Burgundy, but also available in Black and Light Brown. The vivid temples with multicolor make this a frame that’s ready for adventure! For more information visit www.claritieyewear.com
Filed in: Eyewear
The New Spring 2014 MODO Paper Thin Titanium Collection

The New Spring 2014 MODO Paper Thin Titanium Collection

MODO is proud to announce the Spring 2014 Paper Thin titanium collection. Six new colors have been added to the collection that features light, flexible, paper-thin, beta titanium frames with a colorful TR90 overlay. New colors include: Tortoise Grey Crystal Light Brown Teal Aqua Grey The collection has the perfect combination of minimalism and flexibility. Our knowledge of materials and their combinations make our Paper Thin collection one of the most innovative on the market. For more information visit WWW.MODO.COM
Filed in: Eyewear
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