Tag Archives : glasses

Are You Paying Attention to One of the Most Important Pages on Your Website?

Are You Paying Attention to One of the Most Important Pages on Your Website?

We all know that the most visited page on any practice website is the Home Page and how important it is to your web presence. And, of course, the second most viewed page is the Hours and Location page … most visitors need that information! But, what’s the third most popular page on a practice’s website? It’s the ‘Doctors’ page. If you’re an existing patient, your eye doctor’s bio and qualifications make not be so interesting to you, but for a potential patient, this is often the place you look to make a final decision about booking an appointment. Unlike a traditional doctor’s office, the optometry practice dangles somewhere between “medical” and “commercial” meaning your branding requires attention to medical qualifications and chair-side manner as well as great prices and quality retail if you sell optical, contacts or elective treatments. Potential patients want to know about the qualifications of the optometrists who run the practice even if they are only coming to buy a new pair of glasses. They want to know not only about your professional qualifications and expertise, but also about the kind of person you are, how you engage...
Cowboys, Grab Your Horse, Your Hat & Your Stetson Slims

Cowboys, Grab Your Horse, Your Hat & Your Stetson Slims

Zyloware Eyewear has announced the extension of its best-selling Stetson Collection in January 2014 into a new range of styling that will appeal to wearers seeking classic shapes with both a thin profile AND durable quality. The new assortment is being identified as “slims” styling by the company. Stetson Slims is appealing to men of all ages, with construction that is extremely lightweight, comfortable and fashionable while still maintaining the durability of a thicker zyl frame. Stetson Slim’s flexible stainless steel core wire temple eliminates the need for a bulky spring hinge or thick temple enhancing its lightness. When the Stetson Slims are worn, the weight is distributed throughout the zyl frame and does not rest on the nose as nosepads would which makes Stetson Slims among the most comfortable zyl frame available. Reach the ultimate balance between bold and traditional with the Stetson 308. The wide fit, geometric shaped frame will sharpen your facial features while still providing comfort. Colors: Grey (058) • Brown (183) Sizes: 54-17-145 Special Features: Full rim acetate front and temples; Flexible stainless steel core in temple; Accommodates progressives The Stetson...
Filed in: Eyewear
Everyone Loves A Great Vue!

Everyone Loves A Great Vue!

Alternative Eyewear is pleased to announce the introduction of its newest eyewear collection, Vue. Vue is our most versatile line yet, featuring eyewear for men, women and children. Styling ranges from the most classic square frame look for men, to a chic cat eye for women, along with perfect children’s looks in between. Vue features 38 semi-rimless and full rim styles in acetate and mixed metal combinations. A variety of colours, including tort, pink, purple, blue and gun mean these line has something for everyone. Vue’s goal is to offer quality and style without breaking the bank. This line is for the family or individual who wants to shop smart without having to compromise on comfort, fit or quality. With a variety of eclectic looks, Vue is the perfect solution to your family’s eyewear needs. For more information visit www.alternativeeyes.com
Filed in: Eyewear, Industry Info
Ring In The New Year In Style With MaxStudio.com

Ring In The New Year In Style With MaxStudio.com

Fashionable new Zyloware Eyewear MaxStudio.com releases for January 2014. After the initial MaxStudio.com launch in May 2013 and additional style launches this past September, MaxStudio.com further expands the successful collection this January 2014 with 5 styles and 11 skus. The Zyloware designers continue to match the impeccable attention to detail of the frames with that of the MaxStudio.com apparel collection while following the latest trends. The bold, refined styles include architectural elements, unique beveled dimensions and elegant, fashionable twists. The iconic MaxStudio.com globe logo is incorporated in every style, branding the collection. The MaxStudio.com LX 106M is a combination frame with a full rim metal front and zyl temples. The elegant wrapping metal temple leads to the epoxy filled trademark globe logo and inlaid metal plaque on the curved zyl temple. Colors: Black (021) • Shiny Mink (135) Sizes: 51-17-135 Special Features: Full rim metal front; Metal endpiece; Zyl temples with epoxy filled trademark globe logo; Spring hinges; Snap-in nosepads; Fashionable frame with the ability to accommodate progressives The MaxStudio.com LX 122Z is a full rim zyl frame offered...
Filed in: Eyewear
Betsey Johnson Brings Out Your Inner Punk Rocker

Betsey Johnson Brings Out Your Inner Punk Rocker

Legacie is excited to introduce a new Betsey Johnson group – Punk Baroque. The sassy Punk Baroque group merges gothic rock flair with the girly essence of classic Betsey styling. Featuring spiked metal décor and laser etched baroque detailing, these cheeky frames introduce new color schemes fit for everyone’s inner rock star. Dark Romance (BJ 0151), an acetate optical frame, features a modified wayfarer shape with two new color variations: fushia over indigo and black crystal. The subtle cat-eye Decayed Decadence (BJ 0150) sunglass showcases a new rose fade and silver fade color option.   For more information visit www.legacie.com
Filed in: Eyewear
See More Color Every Where This Fall With Vera Bradley

See More Color Every Where This Fall With Vera Bradley

Color is key for fall! Mariah and Tabitha combine popular, on-trend eyeshapes and the youthful colors to create the perfect frame for any young girl. Helping her express her individuality, the Vera Bradley Girlfriends collection offers a style for every personality. Mariah offers a vintage-inspired oversized rectangle eyeshape for a trendy look. Each color features a bold crystal front, giving her a choice between vibrant blue, pretty purple and trendy clear crystal. Spring hinges offer a comfortable fit, with Vera Bradley’s Heather, Lola and Olivia Pink on the temples. Tabitha is a combination frame with a flat metal two tone front and an oval eyeshape. The vertical metal temple bar provides definition between the front and the Vera Bradley colors displayed prominently on the exterior temples. Tabitha features spring hinges and adjustable nose pads for a comfortable fit and is available in Heather and Lola. To view the entire collection, visit our website at www.mcgeegroup.com. For more information about the Vera Bradley® Girlfriends collection, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group and Vera Bradley have a common cause – ending breast...
Filed in: Eyewear
Add A Little Elegant Grace To Your Wardrobe

Add A Little Elegant Grace To Your Wardrobe

Grace is the answer for those who want something beautiful yet refined. Defined by pretty details and elegant styling, Grace is the perfect frame for the fashion conscious mature woman who needs something that easily transitions from a professional to personal environment. Featuring both metal and acetate frames, Grace utilizes the most feminine of details. Rhinestones, delicately crafted metal plaques, interesting textures and mood stones are present throughout the collection. Eye shapes include the cat eye, a flattering, fun look. These unique accents combined with quality materials and excellent styling raises Grace above and beyond the typical. For more information visit www.alternativeeyes.com
Filed in: Eyewear
Show Off Your Sparkle With Boutique by Totally Rimless

Show Off Your Sparkle With Boutique by Totally Rimless

Boutique by Totally Rimless offers elegant and feminine rimless designs in the latest fashionable colors. TR 202, TR 203 and TR 204 offer beautiful coloring and stone designs for a jewelry-inspired look perfect for any woman. With adjustable nose pads and spring hinges, these frames offer the ultimate in fashion, quality and a comfortable fit. TR 202 offers a light look, mixing silver and translucent acetates which typified the jewelry of the art deco movement. The angular eyeshape and mixture of metal and stone embellishment on the temples further incorporates the art deco inspiration. TR 202 is available in Satin and Gunmetal. TR 203 features a modern, angular eyeshape for a feminine look. The milled design on the temple highlights the pave stone setting and tortoise temples featuring blue and gold coloring. TR 203 is available in Brushed Gold and Satin. With twisted temples featuring an etched design and pave stone setting, TR 204 offers a modern, feminine look. The modified rectangle eyeshape combines with extended acetate temples with marbled, muted colors. TR 204 is available in Brown and Lavender. TR 202, TR 203 and TR 204  come with coordinating cases. To view the entire Totally...
Filed in: Eyewear
Koali Takes Root With Népenthe II Sun

Koali Takes Root With Népenthe II Sun

The pitcher plant, also known as Népenthe, is a mysterious carnivorous, tropical plant, with a vase shape. The Népenthe II Sun temple evokes the silhouette and tendril movement of the pitcher plant; two delicately worked stainless steel strands are interlaced in a two-toned spiral. Clean temple lines set off the handcrafted acetate, and metal fronts. The second generation of the Népenthe Sun family subtly plays with contrasts by merging softer shades. Népenthe II Suns are offered in four models, one stainless steel and three are handcrafted acetate. Models are available in sizes 55, 56, and 58. All shapes can be fitted with progressive lenses. For more information visit www.morel-france.com
Filed in: Eyewear
XOXO Wants To Bring Out Your Inner Animal

XOXO Wants To Bring Out Your Inner Animal

Bringing a funky, feminine attitude to eyewear, XOXO offers the latest in bold and edgy fashion. The newest styles from the XOXO eyewear collection combine the hottest trends with the latest eyewear designs for an unforgettable look. Bombshell and Sophisticate feature sexy feminine eyeshapes and intense colors for a bold look. Bombshell is a full rim metal frame with an angular eyeshape. The two tone matte metal front leads to thin metal temples featuring HD zebra and cheetah inspired prints. Spring hinges and adjustable nose pads ensure a comfortable fit. Bombshell is available in Black Blue and Brown Pink. Sophisticate is the perfect choice for a colorful look. The core wire is stamped with an animal print, highlighted by the translucent acetates. The Black frame features a solid front and tan feathered temples while the Merlot frame features a crystal acetate with pockets of red, purple and black. Sophisticate features angular temple cutting to highlight the core wire and spring hinges for a comfortable fit. Visit our website, www.mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets...
Filed in: Eyewear
Judith Leiber Introduces New Staccato Collection

Judith Leiber Introduces New Staccato Collection

Legacie is excited to introduce a new Judith Leiber group – the Staccato group. The Judith Leiber Staccato collection draws inspiration from the lyrical concept of disconnected parts and short sounds. Boasting three optical frames (JL 1665, JL 1684, JL 1685) and two sun options (JL 1666SG, JL 1686SG), this collection is crafted of handmade Italian acetate and features multi-level detailing along the temples for explosions of color on a linear plane. The collection introduces two new finishes, matte and shimmer, as well as flash lenses. Styles JL 1665 and JL 1666SG are available in Asian Fit (AF). For more information visit www.legacie.com
Filed in: Eyewear
Exces Montage Gives That Perfect Fashionable Flare

Exces Montage Gives That Perfect Fashionable Flare

Eastern States Eyewear has announced the launch of “Exces Montage”, a new concept from Exces Eyewear. The initial release will consist of a total of five styles – three for this fall with two more planned for January. Montage is defined by its thin stainless steel design and its clever use of an epoxy coating. The result of this coating is rich finish that has a slight crown at its apex and thus sports a slight color fade due to the natural flow of the epoxy. Styles such as the Montage 5000 and 5001 feature laser cutting and raised points on the metal underneath the epoxy to give the frame a more multi-dimensional effect. The collection sports a variety of modern shapes with a nod to a classic, retro feel and is targeted to women of all ages. “One of our goals at ESE is to bring our customers something different or unusual,” explains ESE Managing Director Jason Shyer. “We feel we’ve accomplished that goal with Exces Montage. These styles present a new look with smart technology in a colorful, streamlined design.” For more information visit www.eseyewear.com
Filed in: Eyewear
Brighten Up Your Book Club With Colorful Vera Bradley Readers

Brighten Up Your Book Club With Colorful Vera Bradley Readers

The McGee Group is reintroducing the Vera Bradley Readers collection! All models feature injected plastic and spring hinges for a light, comfortable fit. Available in three powers (+1.50, +2.00 and +2.50), Annette, Monica, Phyllis and Suzanne allow every Vera Bradley lover to incorporate her favorite colors into her most valuable accessory. Annette is all about color! Bold front and temple colors are taken directly from Vera Bradley’s latest colors. The retro and fashion forward circular eyeshape with pin detailing makes this frame a bright fashion statement. Annette is available in Heather, Lola and Olivia Pink. Monica features a softer rectangle eyeshape and curved endpiece. The thin temples and colorful fronts create a color story perfect for any Vera Bradley lover. With Vera Bradley’s Heather, Lola and Olivia Pink prominently displayed on the exterior temples, Monica offers classic style with a Vera Bradley twist. Phyllis offers a bold look, with a rectangular eyeshape and thick temples. The fronts feature black, tortoise and aqua crystal to compliment the La Neon Rose, Lola and Heather colors on the interior and exterior temples. Phyllis is a modern look sure to please any...
Filed in: Eyewear
Hunters & Shooters Get Premium Protection With Wiley X

Hunters & Shooters Get Premium Protection With Wiley X

As a leading provider of eyewear products to the U.S. military, Wiley X®, Inc. has built a reputation for absolute premium protection. Hunters, competitive shooters and gun enthusiasts of all kinds will benefit from this same reputation this season, thanks to a full roster of shatterproof Wiley X sunglasses developed for the shooting and outdoor lifestyle. Among the many Wiley X models engineered for hunters and shooters are members of the company’s innovative Changeable Series — glasses that combine sharp visual acuity, military-grade eye protection and the flexibility to change out multiple lens options to match specific conditions and shooting/hunting situations. One example is the new WX Saint, a stylish, yet highly functional Changeable Series model available with Polarized Green lenses/Gloss Black frame, Grey lenses with Matte Black frame or a combination of Grey and Clear lenses paired with a Matte Black Frame. The new WX Saint is ideal for those with Small to Medium head sizes, providing a secure, yet comfortable fit and excellent peripheral vision. Additional Changeable Series models favored by shooters include the WX Valor, ideal for Small, Medium or Large head sizes...
Filed in: Eyewear, Sunwear
ÖGA Introduces Kusk II With Improved Hinge Design

ÖGA Introduces Kusk II With Improved Hinge Design

Technology and design is the philosophy of the ÖGA brand. The new Kusk flex system combines TR90 and stainless steel, creating a clipped on hinge which is esthetically pleasing, lightweight, and durable. Kusk II, expands the ÖGA Kusk family with the inclusion of a thicker TR90 hinge than the model which came before. The clipped on hinge which is a result of almost two years of research, is assembled like a piece of Lego around the spring blade and then clipped into the temple. The hinge weighs just 0.60g and adds a pop of color to the neutral color palette of the frames. The TR90 hinge allows frame adjustment without causing deformation to the front or temples. Kusk has undergone 60,000 test cycles, with the hinge developing no friction damage. Kusk II is a welcome addition to the KUSK range with rimmed styles as well as semi-rimless options with bridges. The openwork stainless steel dual material temple creates a clean and elegant design. Fronts and temples blend contrasting materials and shades, together with a pop of color from the hinge (red, lime green, blue, orange, black, and taupe). Six styles are available in four colors each for a total of 24 SKUs. Four of the six shapes...
Filed in: Eyewear
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