Tag Archives : glasses

Morel Introduces New Alpha 23B Style

Morel Introduces New Alpha 23B Style

Lightec expands the Alpha 23 family with the introduction of Alpha 23B, consisting of eight über-slim models which are in line with the image of the brand. This new release includes four models with TR90 fronts and four models with stainless steel fronts. All models are full-rimmed with a focus on extreme slimness. Temples measure just 2.8 mm at the widest, are fitted with a thermoformed sleeve, and finished with a nylon micro-endtip for heightened comfort. With a super clean and ultra-modern look, Alpha 23B marries innovation with unparalleled design! Ultralight frames weigh between 5.9 and 6.3 grams. The eight models are available in three colors each for a total of twenty-four SKUs. Alpha 23B is offered in a wide range of sizes from 53 to 57 and all of the shapes are progressive-friendly. Frames are easy to adjust thanks to snap-in nosepads, cold endtip adjustment, and easy pantoscopic tilt adjustments. Models are fitted with an exclusive screwless Alpha hinge. For more information visit www.morel-france.com
Filed in: Eyewear
Wiley X, Inc. Unveils New Marketing Message

Wiley X, Inc. Unveils New Marketing Message

Leading eyewear innovator Wiley X, Inc. has developed a new marketing tagline that will be used in a variety of ways to get a clear message across about the company and its products. This new tagline — Absolute. Premium. Protection. —will begin appearing in advertisements, POS artwork, collateral materials and other marketing/promotional pieces. “It’s rare that you’re able to capture the essence of a company and its products in three words, but we’ve achieved this with our new tagline,” said Wiley X Co-Owner Myles Freeman, Jr. “When you say these three words — individually and collectively — you state the true definition of Wiley X. As an additional benefit, it applies equally well across the diverse protective eyewear markets we serve, whether it’s in the workplace, military/tactical, or outdoor recreation markets,” added Freeman. This message will be used to drive home the point that Wiley X is the only premium sunglass brand able to claim that every pair of glasses it makes exceeds stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, for OSHA Occupational Eye Protection. This tough workplace standard requires all Wiley X glasses to withstand...
Filed in: Eyewear, Marketing
The Fun And Funky 5300 By Ogi Eyewear

The Fun And Funky 5300 By Ogi Eyewear

Ogi Eyewear unites innovation and creativity together in a harmony of color with the 5300. Unlike anything on the market, this exquisite cat eye frame features a thin titanium rim to give it structure and acetate wings to give it sass. In bold painterly jewel tones, there is a color to match every mood. Dare to express yourself without saying a word. Featuring a lightweight, yet durable flexible structure and adjustable nose pads, the 5300 is ultra comfortable to wear. Celebrate your individuality and make a unique statement with the 5300. Featured Style – The Ogi 5300: A funky cat eye frame full of personality, the 5300 is a perfect look for a daring, confident woman with colorful style. Made of mixed materials including titanium and multifaceted acetate, this frame comes in a variety of bold graffiti colors including blue, pink, aqua and brown. From the patterned-splashed wings of the cat eye to the subtle coining ridge found on the eye wire, the 5300 is sure to be a show-stopper unlike anything you’ve ever seen. Philosophy: “With a petite feminine face in mind, we created a fun structured combination frame with a cat eye shape. This delicate, yet bold style accentuates the...
Filed in: Eyewear
Mondottica Introduces The Wood-Like Collection

Mondottica Introduces The Wood-Like Collection

CB Sports has announced a worldwide licensing agreement with Mondottica USA. The CB eyewear wood-like collection takes inspiration from the antique wooden skies found in the mountains of Stratton, Vermont. We replaced the wood with a lightweight acetate providing ease in adjustment along with a universal bridge designed to fit a wider range of facial types. CB eyewear utilizes German-engineered hinges combined a subtle logo plaque detailing. For more information please call 866-666-3662 or visit www.mondotticausa.com
Filed in: Eyewear
Welcome The Latest Additions To Lightec’s Alpha 24 Family

Welcome The Latest Additions To Lightec’s Alpha 24 Family

Lightec’s Alpha 24 family grows with the TR90 release of the ultra-slim, lightweight frame. The four new Alpha 24 models have temples which measure just 3.3 mm at the widest point. The slimness of this frame allows for a vibrant palette of three colors per model ranging from fuchsia pink, purple, raspberry and peacock blue. Models weigh 6.1 to 6.5 grams, feature add-on nose pads, and can be easily adjusted. Frames range in size from 52 to 55 and are also progressive friendly ensuring ultimate wearer comfort. For more information visit www.morel-france.com
Filed in: Eyewear
Spy® VP Of Optical Happily Named Executive Vice President

Spy® VP Of Optical Happily Named Executive Vice President

SPY® Inc. (OTCBB: XSPY), a leading eyewear company known for its patent-pending Happy Lens™ technology, today announced that Jim Sepanek, SPY Vice President of Optical, has been promoted to Executive Vice President of SPY, effective December 26, 2013. Having joined SPY in May 2011, Sepanek has led business development and sales for SPY as it evolves its global presence. With nearly 20 years of experience in the optical industry, Sepanek has previously served as vice president of business development at Signature Eyewear and prior to that, held executive positions at Rem Eyewear and Revo, Inc. “It’s rare when a dream job gets better,” says Jim Sepanek. “I couldn’t be more excited about the opportunity that we have to take the SPY brand to the next level. In my new role, we will bring a sense of urgency and discipline to the way we approach our business, providing a greater reason to exist for our customers and a better experience for our consumers.” Michael Marckx, SPY President and CEO added, “Having a new executive on the team to join Jim McGinty and me is very exciting, especially considering Jim Sepanek’s professionalism and love of the SPY brand. Jim has...
Filed in: Eyewear, Industry Info
Spring Is In Full Bloom With Tulip From Morel

Spring Is In Full Bloom With Tulip From Morel

Tulip, one of the world’s most well-known flowers, plays an essential role in any garden and is the inspiration behind the most recent Koali collection. A three-dimensional, aluminum temple design provides lightness with an intense color finish. The openwork temple mimics the fluidity of the plant in an elegant, understated fashion. Temples concealing the spring-hinge system provide optimum wearer comfort. Tulip has a comprehensive product selection of nine models, systematically fitted with two-tone temples. Each model features a bright shade complemented and juxtaposed against a more muted or pastel tone. With two acetate and seven metal models, Tulip is designed for everyone! The metal collection features three full rimmed, three semi-rimless, and one pressed front frame. All models are progressive-friendly while maintaining a contemporary appearance. For more information visit www.morel-france.com
Filed in: Eyewear
ÖGA Introduces The Visually Striking Talvac

ÖGA Introduces The Visually Striking Talvac

ÖGA’s new Talvac concept shows off what ÖGA does best. The combination of material and color contrasts, make Talvac visually striking, masculine, and comfortable. The texture, which defines the concept, is inspired by Scandinavian furniture where layers of material produce unique effects. The Talvac temple, made from two-tone triple-layered acetate, is milled to reveal a second layer in a contrasting color. It is then textured using laser technology. The integrated endpiece hides the cam return spring-hinge system and acts as the link between the temple and frame fronts. Semi-rimless stainless steel frame fronts are paired with handcrafted acetate temples for a unique, but timeless design. Each of the three Talvac models is offered in 4 colors. For more information visit www.morel-france.com
Filed in: Eyewear
Wiley X Unveils Host Of New Sunglass Models For 2014

Wiley X Unveils Host Of New Sunglass Models For 2014

Eyewear innovator Wiley X®, Inc. has a well-earned reputation for providing wearers with Absolute. Premium. Protection. — and with a host of new models joining its already extensive product line of vision protection systems for work and play, that reputation is sure to grow in 2014. Excitement about these new models will be even greater because almost all Wiley X eyewear styles are Rx-ready, making these glasses an ideal, no-compromise solution for people who require prescription lenses. Wiley X has added bold new styles across its product line, starting with two new members of its innovative Climate Control™ Series. The new WX Arrow and WX Knife combine “sharp” styling with the visual acuity and protection for which Climate Control models are known. Like all Climate Control glasses, these two new additions feature Wiley X’s patented removable, soft-foam Facial Cavity™ Seal that blocks out wind, dust and unwanted light. This design enhances the wearer’s vision over a wide range of conditions and provides a comfortable, climate-controlled environment for the eyes. Both the WX Arrow and the WX Knife are offered in a range of stylish and functional frame/lens combinations,...
Filed in: Eyewear, Sunwear
Are You Paying Attention to One of the Most Important Pages on Your Website?

Are You Paying Attention to One of the Most Important Pages on Your Website?

We all know that the most visited page on any practice website is the Home Page and how important it is to your web presence. And, of course, the second most viewed page is the Hours and Location page … most visitors need that information! But, what’s the third most popular page on a practice’s website? It’s the ‘Doctors’ page. If you’re an existing patient, your eye doctor’s bio and qualifications make not be so interesting to you, but for a potential patient, this is often the place you look to make a final decision about booking an appointment. Unlike a traditional doctor’s office, the optometry practice dangles somewhere between “medical” and “commercial” meaning your branding requires attention to medical qualifications and chair-side manner as well as great prices and quality retail if you sell optical, contacts or elective treatments. Potential patients want to know about the qualifications of the optometrists who run the practice even if they are only coming to buy a new pair of glasses. They want to know not only about your professional qualifications and expertise, but also about the kind of person you are, how you engage...
Cowboys, Grab Your Horse, Your Hat & Your Stetson Slims

Cowboys, Grab Your Horse, Your Hat & Your Stetson Slims

Zyloware Eyewear has announced the extension of its best-selling Stetson Collection in January 2014 into a new range of styling that will appeal to wearers seeking classic shapes with both a thin profile AND durable quality. The new assortment is being identified as “slims” styling by the company. Stetson Slims is appealing to men of all ages, with construction that is extremely lightweight, comfortable and fashionable while still maintaining the durability of a thicker zyl frame. Stetson Slim’s flexible stainless steel core wire temple eliminates the need for a bulky spring hinge or thick temple enhancing its lightness. When the Stetson Slims are worn, the weight is distributed throughout the zyl frame and does not rest on the nose as nosepads would which makes Stetson Slims among the most comfortable zyl frame available. Reach the ultimate balance between bold and traditional with the Stetson 308. The wide fit, geometric shaped frame will sharpen your facial features while still providing comfort. Colors: Grey (058) • Brown (183) Sizes: 54-17-145 Special Features: Full rim acetate front and temples; Flexible stainless steel core in temple; Accommodates progressives The Stetson...
Filed in: Eyewear
Everyone Loves A Great Vue!

Everyone Loves A Great Vue!

Alternative Eyewear is pleased to announce the introduction of its newest eyewear collection, Vue. Vue is our most versatile line yet, featuring eyewear for men, women and children. Styling ranges from the most classic square frame look for men, to a chic cat eye for women, along with perfect children’s looks in between. Vue features 38 semi-rimless and full rim styles in acetate and mixed metal combinations. A variety of colours, including tort, pink, purple, blue and gun mean these line has something for everyone. Vue’s goal is to offer quality and style without breaking the bank. This line is for the family or individual who wants to shop smart without having to compromise on comfort, fit or quality. With a variety of eclectic looks, Vue is the perfect solution to your family’s eyewear needs. For more information visit www.alternativeeyes.com
Filed in: Eyewear, Industry Info
Ring In The New Year In Style With MaxStudio.com

Ring In The New Year In Style With MaxStudio.com

Fashionable new Zyloware Eyewear MaxStudio.com releases for January 2014. After the initial MaxStudio.com launch in May 2013 and additional style launches this past September, MaxStudio.com further expands the successful collection this January 2014 with 5 styles and 11 skus. The Zyloware designers continue to match the impeccable attention to detail of the frames with that of the MaxStudio.com apparel collection while following the latest trends. The bold, refined styles include architectural elements, unique beveled dimensions and elegant, fashionable twists. The iconic MaxStudio.com globe logo is incorporated in every style, branding the collection. The MaxStudio.com LX 106M is a combination frame with a full rim metal front and zyl temples. The elegant wrapping metal temple leads to the epoxy filled trademark globe logo and inlaid metal plaque on the curved zyl temple. Colors: Black (021) • Shiny Mink (135) Sizes: 51-17-135 Special Features: Full rim metal front; Metal endpiece; Zyl temples with epoxy filled trademark globe logo; Spring hinges; Snap-in nosepads; Fashionable frame with the ability to accommodate progressives The MaxStudio.com LX 122Z is a full rim zyl frame offered...
Filed in: Eyewear
Betsey Johnson Brings Out Your Inner Punk Rocker

Betsey Johnson Brings Out Your Inner Punk Rocker

Legacie is excited to introduce a new Betsey Johnson group – Punk Baroque. The sassy Punk Baroque group merges gothic rock flair with the girly essence of classic Betsey styling. Featuring spiked metal décor and laser etched baroque detailing, these cheeky frames introduce new color schemes fit for everyone’s inner rock star. Dark Romance (BJ 0151), an acetate optical frame, features a modified wayfarer shape with two new color variations: fushia over indigo and black crystal. The subtle cat-eye Decayed Decadence (BJ 0150) sunglass showcases a new rose fade and silver fade color option.   For more information visit www.legacie.com
Filed in: Eyewear
See More Color Every Where This Fall With Vera Bradley

See More Color Every Where This Fall With Vera Bradley

Color is key for fall! Mariah and Tabitha combine popular, on-trend eyeshapes and the youthful colors to create the perfect frame for any young girl. Helping her express her individuality, the Vera Bradley Girlfriends collection offers a style for every personality. Mariah offers a vintage-inspired oversized rectangle eyeshape for a trendy look. Each color features a bold crystal front, giving her a choice between vibrant blue, pretty purple and trendy clear crystal. Spring hinges offer a comfortable fit, with Vera Bradley’s Heather, Lola and Olivia Pink on the temples. Tabitha is a combination frame with a flat metal two tone front and an oval eyeshape. The vertical metal temple bar provides definition between the front and the Vera Bradley colors displayed prominently on the exterior temples. Tabitha features spring hinges and adjustable nose pads for a comfortable fit and is available in Heather and Lola. To view the entire collection, visit our website at www.mcgeegroup.com. For more information about the Vera Bradley® Girlfriends collection, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group and Vera Bradley have a common cause – ending breast...
Filed in: Eyewear
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