Tag Archives : Kids

Get Ready For Back-To-School With SKECHERS Eyewear 2015 Kids Collection

Get Ready For Back-To-School With SKECHERS Eyewear 2015 Kids Collection

Marcolin USA presents the SKECHERS Eyewear 2015 Kids collection, which consists of ten new ophthalmic styles, features a youthful blend of refreshing and sporty accents, infused with the DNA of the SKECHERS brand. The collection is perfect for today’s boys and girls driven by brand awareness, the latest trends and in search of bling and fun color combinations. Highlights from the girl’s collection include stud and stone embellishments, which playfully accent the denim-patterned finishes of the temples on models SE1569 and SE1570 crafted in acetate. A soft teacup silhouette in metal captures the front profile of model SE1569, while model SE1570 showcases a more retro rectangle front profile in acetate. The SKECHERS ‘S’ logo completes the look of this fun temple design. The new optical styles for boys are designed for today’s active lifestyle incorporating sporty rubber accents and tech materials. The addition of aluminum 180-degree spring hinged temples on models SE1092 and SE1093 provides flexibility, which is perfect for the on-the-go child. An epoxy-filled ‘SPX’ logo treatment adds a splash of color to the temples that are equipped with rubberized tips for added comfort...
Filed in: Eyewear
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Chicago Public Schools Vision Program Chooses Classic Optical To Improve On-Site Eyeglass Delivery System

Chicago Public Schools Vision Program Chooses Classic Optical To Improve On-Site Eyeglass Delivery System

Earlier this year, Chicago Public Schools (CPS) Vision Program chose Classic Optical to improve its on-site eyeglass delivery system to correct students’ vision problems and equip them for success in school and in life. On June 4th this innovative vision care model for CPS students reached a milestone as the program dispensed its 50,000th pair of eyeglasses. Classic Optical Laboratories, Inc. (Classic Optical) is helping to change lives and improve learning for Chicago Public School (CPS) children through an innovative partnership with the Essilor Vision Foundation (EVF) and Modern Optical International (Modern Optical), delivering the most precious gift — vision. Recognizing that vision deficiencies are a barrier to learning, in 2014, the CPS Office of Student Health and Wellness (OSHW) issued an RFI to search for an Optical Lab Partner that could provide quality eyeglasses to all CPS students in need. Furthermore, they sought a Lab that could establish an efficient delivery system, as well as ensure rapid turnaround on the prescribed eyewear. Classic Optical, one of the nation’s preeminent ophthalmic fabrication laboratories, met all the specified criteria and was selected...
Filed in: Ophthalmic Lenses
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The New Flexon Kids Eyewear Collection

The New Flexon Kids Eyewear Collection

The new Flexon Kids Eyewear Collection seamlessly blends supreme durability with the latest fashion trends, thus creating must-have frames that can withstand kids’ daily accidents. Flexon is a titanium alloy, which, unlike other metals, can “remember” and return to its original set shape even after it bends and twists. With Flexon, parents can rest easy knowing their children’s frames are hip enough for their youngster and resilient enough to handle everyday wear and tear. The collection features four metal front frames paired with a stainless steel temple core and a high-quality rubber temple sleeve. A wide array of colors featured in a cool, playful camouflage pattern sets the tone for this fresh, vibrant collection for both boys and girls. The modern shapes and colorful palette are highly appealing to kids ages 3 – 10, who want a fun and sporty vibe. BOYS TERRAIN. Cool and sophisticated, this timeless rectangular frame features an edgy camouflage pattern on the temples that gives a casual look he’ll love. Available in Black, Slate, Brown and Navy. Terrain available in: 001 black 033 slate 210 brown 412 navy   TREK. With a classic shape and boyish color palette, this...
Filed in: Industry Info
Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548. This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and in compliance with the guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics. Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign...
Filed in: Eyewear
Safilo Introduces The New “Kids By Safilo” Eyewear Collection: Conceived For Children’s Needs And Powered By Kids

Safilo Introduces The New “Kids By Safilo” Eyewear Collection: Conceived For Children’s Needs And Powered By Kids

Safilo presents the new KIDS BY SAFILO eyewear collection: a ground-breaking eyewear project devoted to 0-8 year olds, conceived for children’s necessities, designed with a medical-scientific approach and engineered with advanced technologies and materials. KIDS BY SAFILO optical frames are created to respond to children’s unmet needs. As the ideal blend of innovation and comfort, the new eyewear collection perfectly matches children’s requirements and, at the same time, their parents’ expectations. A REVOLUTIONARY APPROACH. Through the collaboration with SIOP (Società Italiana di Oftalmologia Pediatrica) and in compliance with the guidelines of WSPOS (World Society of Paediatric Ophthalmology and Strabismus), Safilo has created a specific product with the adoption of a medical-scientific approach to meet the key needs of children in terms of eyewear: SAFETY: frames are flexible, safe, and free from sharp surfaces and edges. COMFORT and FITTING: frames are lightweight and stable, thanks to the presence of a lower bridge and to the special design of the temples with a horizontal bend. Moreover, thanks to the enhanced design of the front, the lenses cover the children’s entire...
Filed in: Eyewear
Nike Vision Expands Junior Eyewear Line With The New Optical Collection

Nike Vision Expands Junior Eyewear Line With The New Optical Collection

Nike Vision continues to seamlessly blend athletic inspiration and innovation together to create premium quality junior eyewear with a youthful, fashion forward twist. The new Junior Optical Collection offers a fresh approach to style with an assortment of vibrant color combinations that are accentuated with signature logo details. For the athlete in everyone, Nike Vision provides kids prescription glasses to see sport better. UNISEX 5532. These geek-chic glasses are designed for the sports fanatic with an appreciation for style. Lightweight injected frames are detailed with the debossed Nike waffle pattern on the inside temples as well as dual color on the inner tips that add dimension and style. Available in Satin Black/ Volt, Crystal Dark Grey/Photo Blue, Crystal Clear/Space Blue and Crystal Gym Blue/Hyper Crimson.   5533. These bold glasses make a strong statement, delivering a distinct look of confidence and sophistication. With a lightweight injected frame design, this round style features the debossed Nike waffle pattern on the inside of the temples as well as dual color on the inner tips for additional flair. The signature Nike logo is displayed on the outer temples. Available...
Filed in: Eyewear
ClearVision Optical Offers Education for Success in the Kids Business

ClearVision Optical Offers Education for Success in the Kids Business

ClearVision Optical recently introduced two formats to provide education for success in the kids business. Its exclusive training video series, Success in the Kids Business, and Beyond the Brand, a short magazine designed to provide thought provoking information, insight and education, are now available at cvoptical.com/kidsbiz. Beginning with an introduction to its 2014 Kids Collection, the Success in the Kids Business video series includes three additional, educational video shorts, including:  Kids Eyewear: How Can Eyecare Professionals Succeed in the Kids Business? This short video focuses on selling strategies including how to best reach the kids’ demographic in your area; determining balanced price points for all of your customers, including managed care; and reaching “critical mass.”  Kids Eyewear: Merchandising and Selling in the Dispensary Merchandising has been proven to boost frame sales, especially in the kids eyewear business. Implementing a variety of tried and true merchandising strategies can help eyecare professionals meet sales goals, even in the most challenging economic times. Kids Eyewear: How to Create a Great Kids Frame Board Topics such as choosing...
Filed in: Eyewear, Marketing
Think About Your Eyes Initiative Announces Chemistrie Eyewear as Latest Industry Partner

Think About Your Eyes Initiative Announces Chemistrie Eyewear as Latest Industry Partner

Chemistrie Eyewear, a provider of frame and accessory products for independent optical retailers, is the latest industry partner to join Think About Your Eyes, a public eye health initiative sponsored by a non-profit organization under The Vision Council. The company joins the campaign to bring national awareness to the importance of vision health and comprehensive annual eye exams. “Chemistrie Eyewear believes it’s an absolute necessity to ensure people across our nation understand the importance of proper vision care and the impact annual comprehensive eye exams have on our overall health,” said Joe Zewe, president and CEO of Chemistrie Eyewear. “The Think About Your Eyes campaign is an important initiative to continue to grow our industry and ensure we are providing as many people as possible with quality eye care and vision correction products to fit their individual needs.” “We continue to see more and more examples of the benefits from preventative eye care and how annual visits to eyecare professionals can not only save one’s vision but also his or her life,” said Ed Greene, chief executive officer of The Vision Council. “The importance of early detection through...
Filed in: Eyewear
SKECHERS Eyewear Presents Kids Summer 2014 Collection

SKECHERS Eyewear Presents Kids Summer 2014 Collection

Marcolin presents a fun assortment of trendy designs in the SKECHERS Kids Summer 2014 Eyewear collection. Consisting of six styles for boys and six styles for girls, the collection reflects fashion trends that appeal to today’s kids including bright and playful design motifs, animal prints, two-toned colorations and bold epoxy filled logo treatments.   Boy’s Collection Epoxy filled panels highlight the temples of models SK 1078 and 1079, two key styles from the boys eyewear collection. The sporty temple design features a SKECHERS SKX logo in corresponding pops of color including orange, green and red. Rubber temple tips add extra comfort to the duo’s innovative temple construction. Model SK 1078 features a front handcrafted in multi-layered acetate, while the front of SK 1079 is available in metal.                                                        SK 1078 and SK 1079                                                                                                                    A robot-inspired laser...
Filed in: Eyewear
ClearVision Kids: Eyewear Needs For Kids of All Ages!

ClearVision Kids: Eyewear Needs For Kids of All Ages!

In preparation for the back-to-school season, ClearVision Optical introduces new styles to its kids’ brands; offering one of the widest selection of kids’ frames available from one company. These latest models join the complete ClearVision Kids Collection, which features 80+ kid-approved styles. Eyecare professionals and young fashionistas alike can expect edgier designs infused with more color, patterns, architectural styles to reflect more adult styling, and more acetate styles than ever before! Inspired by current trends in kids and tween clothing and sneakers, the ClearVision Kids Collection offers a variety of “look at me” pieces that will please even the trendiest young patients. A suite of in-store merchandising materials, as well as customer discounts and dispensary gifts, accompany the ClearVision Kids release. Following is a look into the statement-making ClearVision Kids collection: Dilli Dalli (newborn – 3): The Dilli Dalli eyewear collection represents ClearVision’s dedication to the pediatric eyewear market. The six designs address proper, precise fit in terms of the nose pads, end pieces, bridge, temple curve, and temple lengths. Dilli Dalli’s IntelliFlex™...
Filed in: Eyewear
Tura Inc. Launches New Ophthalmic Styles From Oio

Tura Inc. Launches New Ophthalmic Styles From Oio

Tura, Inc., the inventor of fashion eyewear in 1938, is excited to launch new kids and tween styles from its popular oio brand starting in June. oio eyewear is known for its stylish shapes that are playful, colorful and textured. The brand focuses on adventurous kids and tweens who want to emulate their older siblings, but also wish to express their individuality. Bright and snappy deigns capitalize on the popular vintage and color-blocking trends this year. Want to Play? The oio eyewear collection supports an active kid and tween lifestyle, by offering lightweight and resilient high performance materials at an affordable price. Fully equipped with box spring hinges, custom sizing, and TITANflex materials, these styles are ideal for youngsters on the go! Highlights from the latest oio Memory Metal Collection includes: Style OT07 – Boy’s style in Black, Brown, or Gunmetal This frame features a classic full rim metal rectangle shape with a modern update. The temples include two tone plating with a memory metal bridge and temple with the right hints of color for an edgier feel, but still easy to wear daily. This model maximizes flexibility, comfort, and durability for the most active...
Filed in: Eyewear
Tura Inc. Expands Ted Baker “Just Kidding” Ophthalmic Eyewear Collection

Tura Inc. Expands Ted Baker “Just Kidding” Ophthalmic Eyewear Collection

Tura, Inc., the inventor of fashion eyewear in 1938, expands the Ted Baker “Just Kidding” kids ophthalmic eyewear collection in June.  It is ideal for customers who want fashion-forward kids eyewear without the luxury price tag. The Ted Baker “Just Kidding” collection is a sized down version of the adult frames, continuing the whimsical flair and emphasis on detail. Known as the quintessentially British brand, Ted Baker eyewear is best described as quirky yet commercial with high quality design attributes. The “Just Kidding “collection is tailored yet contemporary with charming embellishments, vibrant prints, and playful colors. Signature bows, flirty floral prints and iconic T’s are used across the other accessories categories; the “Just kidding collection “ is infused with those same key elements creating the perfect brand synergy. Spring hinges are added to the kids’ eyewear collection for flexibility and comfort. Highlights from the latest “Just Kidding” collection includes: Style B925 – Girl’s style in Brown, Purple, or Red This modern wayfarer shape features a girly twist, and a bold color palette designed for the confident, fashion-conscious little...
Filed in: Eyewear
Modern Optical’s New Brochure Showcases 62 New Styles

Modern Optical’s New Brochure Showcases 62 New Styles

Value eyewear leader, Modern Optical International, introduces 62 new frame styles for Fall/Winter 2013. Modern Optical’s New Releases Brochure showcases 62 brand new eyewear styles for men, women and children. Value eyewear has truly never looked so good! Get ready for an abundance of wearable on-trend designs featuring colorful patterns, beautiful embellishments, and unique textures. Women’s styles boast rich colorations and feminine silhouettes including flattering cat-eyes and softened square fronts. Look for tasteful design details on the temples that range from sophisticated baguettes to playful animal and artisanal patterns. Seasonal hues of burgundy and other earth tones appear throughout the collections. Men, too, will find many retro-inspired designs, often with bolder, more angular shapes. Abstract patterns in classic autumn shades create an updated masculine style. Kids’ eyewear continues to mimic those of adults. Colorful options and trendy styling will make these frames a popular choice for the younger patients. With these 62 new releases, Modern Optical’s product selection now exceeds 800 styles, a comprehensive assortment of value eyewear to offer today’s “modern...
Filed in: Eyewear
Go Back To School With These Sweat Treats From PEZ

Go Back To School With These Sweat Treats From PEZ

A&A Optical announces the release of four new smart styles from PEZ® eyewear: Classmate, Cool Kid, Sugar Pop, and Hula Hoop. The PEZ® collection offers stylish and classic eyewear for children in bright colored plastics, and super tough metals. Cable temples and pediatric fits are available for infants. Tough and sturdy, PEZ® eyewear offers a No Questions Asked Lifetime Warranty. Smart and trendy style, Cool Kid features a modified oval eye shape with a graphic line pattern on the temples. The metal frame is available in brown, blue, and gun. Size: 44-17-125. Candy Crush. Bright colored round treats (in orange, red, blue and purple) add a pop of color to Hula Hoop’s combination temples. The geometric shaped frame is available in brown, navy, and purple. Size: 44-16-120. Love is in the air. Modified oval shaped Sugar Pop oozes with heart and vibrant color. Each frame features inside coloring revealed by two hearts combined on the upper temples. Sugar Pop is available in Black (with pink inside coloring), navy (with green inside coloring), and purple (with sky blue inside coloring). Size: 44-16-120. MARKETING: Now through August 30, receive a FREE PEZ sun frame with each PEZ...
Filed in: Eyewear
September Is Sports Eye Injury Prevention Awareness Month

September Is Sports Eye Injury Prevention Awareness Month

Just in time for back-to-school, Prevent Blindness America, The Coalition to Prevent Sports Eye Injuries and Liberty Sport continue to support September 2013 as Sports Eye Injury Prevention Awareness Month in an effort to educate the public on the importance as to wearing proper eye protection while playing sports. The three organizations joined efforts three years ago to launch an awareness campaign to Eye Care Professionals, specifically those who are Sports Eye Injury Prevention Centers, and reached approximately 5,000 providers of Sports Protective Eyewear, providing them with the materials to make eye safety a priority for kids when playing sports. “This year, our target is to add an additional 2,500 providers for a total of 7,500 accounts supporting the September month campaign,” stated Anthony M. DiChiara, CEO of Liberty Sport. Hugh R. Parry, president and CEO of Prevent Blindness America, stated that “by joining together with The Coalition to Prevent Sports Eye Injuries and Liberty Sport, we hope to remind the public that 90 percent of all eye injuries are preventable through proper eye protection. This program aims to help educate the public on the simple steps they can...
Filed in: Eyewear, Industry Info
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