Tag Archives : Kids

Nike Vision Expands Junior Eyewear Line With The New Optical Collection

Nike Vision Expands Junior Eyewear Line With The New Optical Collection

Nike Vision continues to seamlessly blend athletic inspiration and innovation together to create premium quality junior eyewear with a youthful, fashion forward twist. The new Junior Optical Collection offers a fresh approach to style with an assortment of vibrant color combinations that are accentuated with signature logo details. For the athlete in everyone, Nike Vision provides kids prescription glasses to see sport better. UNISEX 5532. These geek-chic glasses are designed for the sports fanatic with an appreciation for style. Lightweight injected frames are detailed with the debossed Nike waffle pattern on the inside temples as well as dual color on the inner tips that add dimension and style. Available in Satin Black/ Volt, Crystal Dark Grey/Photo Blue, Crystal Clear/Space Blue and Crystal Gym Blue/Hyper Crimson.   5533. These bold glasses make a strong statement, delivering a distinct look of confidence and sophistication. With a lightweight injected frame design, this round style features the debossed Nike waffle pattern on the inside of the temples as well as dual color on the inner tips for additional flair. The signature Nike logo is displayed on the outer temples. Available...
Filed in: Eyewear
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ClearVision Optical Offers Education for Success in the Kids Business

ClearVision Optical Offers Education for Success in the Kids Business

ClearVision Optical recently introduced two formats to provide education for success in the kids business. Its exclusive training video series, Success in the Kids Business, and Beyond the Brand, a short magazine designed to provide thought provoking information, insight and education, are now available at cvoptical.com/kidsbiz. Beginning with an introduction to its 2014 Kids Collection, the Success in the Kids Business video series includes three additional, educational video shorts, including:  Kids Eyewear: How Can Eyecare Professionals Succeed in the Kids Business? This short video focuses on selling strategies including how to best reach the kids’ demographic in your area; determining balanced price points for all of your customers, including managed care; and reaching “critical mass.”  Kids Eyewear: Merchandising and Selling in the Dispensary Merchandising has been proven to boost frame sales, especially in the kids eyewear business. Implementing a variety of tried and true merchandising strategies can help eyecare professionals meet sales goals, even in the most challenging economic times. Kids Eyewear: How to Create a Great Kids Frame Board Topics such as choosing...
Filed in: Eyewear, Marketing
Think About Your Eyes Initiative Announces Chemistrie Eyewear as Latest Industry Partner

Think About Your Eyes Initiative Announces Chemistrie Eyewear as Latest Industry Partner

Chemistrie Eyewear, a provider of frame and accessory products for independent optical retailers, is the latest industry partner to join Think About Your Eyes, a public eye health initiative sponsored by a non-profit organization under The Vision Council. The company joins the campaign to bring national awareness to the importance of vision health and comprehensive annual eye exams. “Chemistrie Eyewear believes it’s an absolute necessity to ensure people across our nation understand the importance of proper vision care and the impact annual comprehensive eye exams have on our overall health,” said Joe Zewe, president and CEO of Chemistrie Eyewear. “The Think About Your Eyes campaign is an important initiative to continue to grow our industry and ensure we are providing as many people as possible with quality eye care and vision correction products to fit their individual needs.” “We continue to see more and more examples of the benefits from preventative eye care and how annual visits to eyecare professionals can not only save one’s vision but also his or her life,” said Ed Greene, chief executive officer of The Vision Council. “The importance of early detection through...
Filed in: Eyewear
SKECHERS Eyewear Presents Kids Summer 2014 Collection

SKECHERS Eyewear Presents Kids Summer 2014 Collection

Marcolin presents a fun assortment of trendy designs in the SKECHERS Kids Summer 2014 Eyewear collection. Consisting of six styles for boys and six styles for girls, the collection reflects fashion trends that appeal to today’s kids including bright and playful design motifs, animal prints, two-toned colorations and bold epoxy filled logo treatments.   Boy’s Collection Epoxy filled panels highlight the temples of models SK 1078 and 1079, two key styles from the boys eyewear collection. The sporty temple design features a SKECHERS SKX logo in corresponding pops of color including orange, green and red. Rubber temple tips add extra comfort to the duo’s innovative temple construction. Model SK 1078 features a front handcrafted in multi-layered acetate, while the front of SK 1079 is available in metal.                                                        SK 1078 and SK 1079                                                                                                                    A robot-inspired laser...
Filed in: Eyewear
ClearVision Kids: Eyewear Needs For Kids of All Ages!

ClearVision Kids: Eyewear Needs For Kids of All Ages!

In preparation for the back-to-school season, ClearVision Optical introduces new styles to its kids’ brands; offering one of the widest selection of kids’ frames available from one company. These latest models join the complete ClearVision Kids Collection, which features 80+ kid-approved styles. Eyecare professionals and young fashionistas alike can expect edgier designs infused with more color, patterns, architectural styles to reflect more adult styling, and more acetate styles than ever before! Inspired by current trends in kids and tween clothing and sneakers, the ClearVision Kids Collection offers a variety of “look at me” pieces that will please even the trendiest young patients. A suite of in-store merchandising materials, as well as customer discounts and dispensary gifts, accompany the ClearVision Kids release. Following is a look into the statement-making ClearVision Kids collection: Dilli Dalli (newborn – 3): The Dilli Dalli eyewear collection represents ClearVision’s dedication to the pediatric eyewear market. The six designs address proper, precise fit in terms of the nose pads, end pieces, bridge, temple curve, and temple lengths. Dilli Dalli’s IntelliFlex™...
Filed in: Eyewear
Tura Inc. Launches New Ophthalmic Styles From Oio

Tura Inc. Launches New Ophthalmic Styles From Oio

Tura, Inc., the inventor of fashion eyewear in 1938, is excited to launch new kids and tween styles from its popular oio brand starting in June. oio eyewear is known for its stylish shapes that are playful, colorful and textured. The brand focuses on adventurous kids and tweens who want to emulate their older siblings, but also wish to express their individuality. Bright and snappy deigns capitalize on the popular vintage and color-blocking trends this year. Want to Play? The oio eyewear collection supports an active kid and tween lifestyle, by offering lightweight and resilient high performance materials at an affordable price. Fully equipped with box spring hinges, custom sizing, and TITANflex materials, these styles are ideal for youngsters on the go! Highlights from the latest oio Memory Metal Collection includes: Style OT07 – Boy’s style in Black, Brown, or Gunmetal This frame features a classic full rim metal rectangle shape with a modern update. The temples include two tone plating with a memory metal bridge and temple with the right hints of color for an edgier feel, but still easy to wear daily. This model maximizes flexibility, comfort, and durability for the most active...
Filed in: Eyewear
Tura Inc. Expands Ted Baker “Just Kidding” Ophthalmic Eyewear Collection

Tura Inc. Expands Ted Baker “Just Kidding” Ophthalmic Eyewear Collection

Tura, Inc., the inventor of fashion eyewear in 1938, expands the Ted Baker “Just Kidding” kids ophthalmic eyewear collection in June.  It is ideal for customers who want fashion-forward kids eyewear without the luxury price tag. The Ted Baker “Just Kidding” collection is a sized down version of the adult frames, continuing the whimsical flair and emphasis on detail. Known as the quintessentially British brand, Ted Baker eyewear is best described as quirky yet commercial with high quality design attributes. The “Just Kidding “collection is tailored yet contemporary with charming embellishments, vibrant prints, and playful colors. Signature bows, flirty floral prints and iconic T’s are used across the other accessories categories; the “Just kidding collection “ is infused with those same key elements creating the perfect brand synergy. Spring hinges are added to the kids’ eyewear collection for flexibility and comfort. Highlights from the latest “Just Kidding” collection includes: Style B925 – Girl’s style in Brown, Purple, or Red This modern wayfarer shape features a girly twist, and a bold color palette designed for the confident, fashion-conscious little...
Filed in: Eyewear
Modern Optical’s New Brochure Showcases 62 New Styles

Modern Optical’s New Brochure Showcases 62 New Styles

Value eyewear leader, Modern Optical International, introduces 62 new frame styles for Fall/Winter 2013. Modern Optical’s New Releases Brochure showcases 62 brand new eyewear styles for men, women and children. Value eyewear has truly never looked so good! Get ready for an abundance of wearable on-trend designs featuring colorful patterns, beautiful embellishments, and unique textures. Women’s styles boast rich colorations and feminine silhouettes including flattering cat-eyes and softened square fronts. Look for tasteful design details on the temples that range from sophisticated baguettes to playful animal and artisanal patterns. Seasonal hues of burgundy and other earth tones appear throughout the collections. Men, too, will find many retro-inspired designs, often with bolder, more angular shapes. Abstract patterns in classic autumn shades create an updated masculine style. Kids’ eyewear continues to mimic those of adults. Colorful options and trendy styling will make these frames a popular choice for the younger patients. With these 62 new releases, Modern Optical’s product selection now exceeds 800 styles, a comprehensive assortment of value eyewear to offer today’s “modern...
Filed in: Eyewear
Go Back To School With These Sweat Treats From PEZ

Go Back To School With These Sweat Treats From PEZ

A&A Optical announces the release of four new smart styles from PEZ® eyewear: Classmate, Cool Kid, Sugar Pop, and Hula Hoop. The PEZ® collection offers stylish and classic eyewear for children in bright colored plastics, and super tough metals. Cable temples and pediatric fits are available for infants. Tough and sturdy, PEZ® eyewear offers a No Questions Asked Lifetime Warranty. Smart and trendy style, Cool Kid features a modified oval eye shape with a graphic line pattern on the temples. The metal frame is available in brown, blue, and gun. Size: 44-17-125. Candy Crush. Bright colored round treats (in orange, red, blue and purple) add a pop of color to Hula Hoop’s combination temples. The geometric shaped frame is available in brown, navy, and purple. Size: 44-16-120. Love is in the air. Modified oval shaped Sugar Pop oozes with heart and vibrant color. Each frame features inside coloring revealed by two hearts combined on the upper temples. Sugar Pop is available in Black (with pink inside coloring), navy (with green inside coloring), and purple (with sky blue inside coloring). Size: 44-16-120. MARKETING: Now through August 30, receive a FREE PEZ sun frame with each PEZ...
Filed in: Eyewear
September Is Sports Eye Injury Prevention Awareness Month

September Is Sports Eye Injury Prevention Awareness Month

Just in time for back-to-school, Prevent Blindness America, The Coalition to Prevent Sports Eye Injuries and Liberty Sport continue to support September 2013 as Sports Eye Injury Prevention Awareness Month in an effort to educate the public on the importance as to wearing proper eye protection while playing sports. The three organizations joined efforts three years ago to launch an awareness campaign to Eye Care Professionals, specifically those who are Sports Eye Injury Prevention Centers, and reached approximately 5,000 providers of Sports Protective Eyewear, providing them with the materials to make eye safety a priority for kids when playing sports. “This year, our target is to add an additional 2,500 providers for a total of 7,500 accounts supporting the September month campaign,” stated Anthony M. DiChiara, CEO of Liberty Sport. Hugh R. Parry, president and CEO of Prevent Blindness America, stated that “by joining together with The Coalition to Prevent Sports Eye Injuries and Liberty Sport, we hope to remind the public that 90 percent of all eye injuries are preventable through proper eye protection. This program aims to help educate the public on the simple steps they can...
Filed in: Eyewear, Industry Info
How Much Do Kids Understand About Eyecare?

How Much Do Kids Understand About Eyecare?

Prompted by research showing that parents desire more education on lens options and eyewear care, Hoya Vision Care North America and PPG Industries (NYSE:PPG) hosted a professional roundtable on “Engaging With Today’s Parents to Promote Pediatric Vision.” The event, held on June 28 during Optometry’s Meeting® in San Diego, Calif., included a panel of optometrists who each have decades of experience in treating kids. During the roundtable, participants identified important factors to consider when recommending eyeglasses for kids, including reactions from children and their parents. Discussions also included issues related to eyewear care and compliance, the connection between eye health and overall health and the role of vision in classroom performance and behavior. “We all know that kids’ eyewear needs are different from those of adults, and that parents’ perspectives often influence how well those needs are met,” said Dr. Ann-Marie Lahr, director of education at Hoya Vision Care and moderator for the event. “That’s why it’s essential for optometrists to engage parents. They control how often children visit an eye doctor, and help enforce...
Filed in: Ophthalmic Lenses
Converse & Lucky Brand Kids Are Too Cool For School

Converse & Lucky Brand Kids Are Too Cool For School

REM Eyewear once again delivers unbeatable back-to-school collections from two of the most exciting kids brands on the planet – Converse and Lucky Brand. Year after year, REM proves that no one knows what kids want better than these style giants! The 2013 eyewear release features the hottest colors of the season, paired with classic shapes and quality construction. Both collections bring whimsical designs and playful pops of color to an otherwise dull landscape of traditional kid’s eyewear options. Also available in larger sizes for in-between “tweens”, Converse and Lucky Brand are back-to-school essentials. Each Converse and Lucky Brand kids frame comes with REM’s exclusive Kid’s Promise Guarantee, a unique program that provides kids with 100% unconditional protection against loss or breakage for up to one year after purchase. Mom and Dad, you’re welcome. Also, for a limited time, each frame comes with a branded gift-with-purchase that will have the whole class talking. For the California cool kid, Lucky Brand presents Busy Bee, Peppy, Dynamo, Spark Plug and Smarty. Each frame is bursting with personality, just like the little wearer. Busy Bee and Peppy: Silkscreen...
Filed in: Eyewear
This Fall Kids Want To Float Back To School!

This Fall Kids Want To Float Back To School!

When summer is in the air, Back to School planning can’t be too far behind. Just in time to send them back in style, Match Eyewear introduces a new ophthalmic collection from Float Kids, including 5 styles for girls and 2 for boys. As a fashion rule, the hottest trends for adults quickly translate into the coolest looks for kids, and eyewear is no exception. Float Kids combines grown-up designs with fresh and fun styling to create distinctive looks for kids to call their own. “It’s all in the styling,” says Ethan Goodman, President of Match Eyewear. “The exciting and playful use of colors, prints, textures and detailing really lets kids express their own style.” The new Float Kids collection is all about fashion and function for cool, active kids and teens. Girls’ style KP-234 is crafted from laminated acetate and takes geek chic to the next level. Bold geometric shaping is complimented by vivid, multi-layered color blocking and funky interior and exterior temple graphics. Not to be outdone by the girls, boys’ model K-39 features a rectangular rim wire front and sleek, grooved temples in richly hued stainless with logo-embossed rubber circle accents....
Filed in: Eyewear
Kids Are Stylin’ This Summer In Skechers

Kids Are Stylin’ This Summer In Skechers

Viva International Group introduces a lively mix of colorful and sporty designs in the SKECHERS Eyewear Summer 2013 kids collection. Consisting of 12 frames for boys and girls that are inspired by a playful and energetic lifestyle, the designs include innovative elements such as carbon fiber and rubber inlays, stone embellishments and pops of color. In the boys ophthalmic collection plastic temple tips with colorful rubber inlays add additional comfort to models SK 1044 and 1045. An epoxy-filled treatment featuring the SKECHERS “SKX” logo coordinates perfectly with the metal temple’s carbon fiber inlay accent. Model SK 1045 is crafted in acetate with dynamic color combinations such as black over red, black over blue, black over green and tortoise. Scattered stone embellishments adorn the handmade acetate temples of model SK 1527, a key style from the ophthalmic collection for girls. The frame’s metal front is fashioned in a subtle butterfly silhouette with soft metallic colorations including satin purple, satin blue, satin burgundy and satin brown. Contrasting colors combined with the SKECHERS logo bring out the temple’s vibrancy and playfulness. Eye-catching stones also adorn...
Filed in: Eyewear
ClearVision Optical: A One Stop Shop for Kids’ Eyewear

ClearVision Optical: A One Stop Shop for Kids’ Eyewear

Voted #1 for kids brands*, ClearVision Optical offers the widest range of kids’ brands available from one company. In 2013, the ClearVision Kids Collection offers 40+ designs, including more tween styles than ever, meeting every eyewear need for kids from 0-16. The collection now includes edgier designs in plastics and flat metal, and more color infused and architectural styles to reflect more adult styling. Inspired by current trends in kids and tween clothing and sneakers, the collection will please even your most fashionable young patients! Following is a look into the all inclusive ClearVision Kids collection: Dilli Dalli (newborn – 3): The Dilli Dalli eyewear collection represents ClearVision’s dedication to the pediatric eyewear market. The 6 designs address proper, precise fit in terms of the nose pads, end pieces, bridge, temple curve, and temple lengths. Dilli Dalli’s IntelliFlex™ multi-action spring hinge is designed with the ability to flex both vertically and horizontally, offering unique flexibility and greater durability to the Dilli Dalli frames. Jessica McClintock Girls (ages 3 – 12): The Jessica McClintock Eyewear for Girls Collection picks up where Dilli...
Filed in: Eyewear
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