Tag Archives : Kids

Modern Optical’s New Brochure Showcases 62 New Styles

Modern Optical’s New Brochure Showcases 62 New Styles

Value eyewear leader, Modern Optical International, introduces 62 new frame styles for Fall/Winter 2013. Modern Optical’s New Releases Brochure showcases 62 brand new eyewear styles for men, women and children. Value eyewear has truly never looked so good! Get ready for an abundance of wearable on-trend designs featuring colorful patterns, beautiful embellishments, and unique textures. Women’s styles boast rich colorations and feminine silhouettes including flattering cat-eyes and softened square fronts. Look for tasteful design details on the temples that range from sophisticated baguettes to playful animal and artisanal patterns. Seasonal hues of burgundy and other earth tones appear throughout the collections. Men, too, will find many retro-inspired designs, often with bolder, more angular shapes. Abstract patterns in classic autumn shades create an updated masculine style. Kids’ eyewear continues to mimic those of adults. Colorful options and trendy styling will make these frames a popular choice for the younger patients. With these 62 new releases, Modern Optical’s product selection now exceeds 800 styles, a comprehensive assortment of value eyewear to offer today’s “modern...
Filed in: Eyewear
Go Back To School With These Sweat Treats From PEZ

Go Back To School With These Sweat Treats From PEZ

A&A Optical announces the release of four new smart styles from PEZ® eyewear: Classmate, Cool Kid, Sugar Pop, and Hula Hoop. The PEZ® collection offers stylish and classic eyewear for children in bright colored plastics, and super tough metals. Cable temples and pediatric fits are available for infants. Tough and sturdy, PEZ® eyewear offers a No Questions Asked Lifetime Warranty. Smart and trendy style, Cool Kid features a modified oval eye shape with a graphic line pattern on the temples. The metal frame is available in brown, blue, and gun. Size: 44-17-125. Candy Crush. Bright colored round treats (in orange, red, blue and purple) add a pop of color to Hula Hoop’s combination temples. The geometric shaped frame is available in brown, navy, and purple. Size: 44-16-120. Love is in the air. Modified oval shaped Sugar Pop oozes with heart and vibrant color. Each frame features inside coloring revealed by two hearts combined on the upper temples. Sugar Pop is available in Black (with pink inside coloring), navy (with green inside coloring), and purple (with sky blue inside coloring). Size: 44-16-120. MARKETING: Now through August 30, receive a FREE PEZ sun frame with each PEZ...
Filed in: Eyewear
September Is Sports Eye Injury Prevention Awareness Month

September Is Sports Eye Injury Prevention Awareness Month

Just in time for back-to-school, Prevent Blindness America, The Coalition to Prevent Sports Eye Injuries and Liberty Sport continue to support September 2013 as Sports Eye Injury Prevention Awareness Month in an effort to educate the public on the importance as to wearing proper eye protection while playing sports. The three organizations joined efforts three years ago to launch an awareness campaign to Eye Care Professionals, specifically those who are Sports Eye Injury Prevention Centers, and reached approximately 5,000 providers of Sports Protective Eyewear, providing them with the materials to make eye safety a priority for kids when playing sports. “This year, our target is to add an additional 2,500 providers for a total of 7,500 accounts supporting the September month campaign,” stated Anthony M. DiChiara, CEO of Liberty Sport. Hugh R. Parry, president and CEO of Prevent Blindness America, stated that “by joining together with The Coalition to Prevent Sports Eye Injuries and Liberty Sport, we hope to remind the public that 90 percent of all eye injuries are preventable through proper eye protection. This program aims to help educate the public on the simple steps they can...
Filed in: Eyewear, Industry Info
How Much Do Kids Understand About Eyecare?

How Much Do Kids Understand About Eyecare?

Prompted by research showing that parents desire more education on lens options and eyewear care, Hoya Vision Care North America and PPG Industries (NYSE:PPG) hosted a professional roundtable on “Engaging With Today’s Parents to Promote Pediatric Vision.” The event, held on June 28 during Optometry’s Meeting® in San Diego, Calif., included a panel of optometrists who each have decades of experience in treating kids. During the roundtable, participants identified important factors to consider when recommending eyeglasses for kids, including reactions from children and their parents. Discussions also included issues related to eyewear care and compliance, the connection between eye health and overall health and the role of vision in classroom performance and behavior. “We all know that kids’ eyewear needs are different from those of adults, and that parents’ perspectives often influence how well those needs are met,” said Dr. Ann-Marie Lahr, director of education at Hoya Vision Care and moderator for the event. “That’s why it’s essential for optometrists to engage parents. They control how often children visit an eye doctor, and help enforce...
Filed in: Ophthalmic Lenses
Converse & Lucky Brand Kids Are Too Cool For School

Converse & Lucky Brand Kids Are Too Cool For School

REM Eyewear once again delivers unbeatable back-to-school collections from two of the most exciting kids brands on the planet – Converse and Lucky Brand. Year after year, REM proves that no one knows what kids want better than these style giants! The 2013 eyewear release features the hottest colors of the season, paired with classic shapes and quality construction. Both collections bring whimsical designs and playful pops of color to an otherwise dull landscape of traditional kid’s eyewear options. Also available in larger sizes for in-between “tweens”, Converse and Lucky Brand are back-to-school essentials. Each Converse and Lucky Brand kids frame comes with REM’s exclusive Kid’s Promise Guarantee, a unique program that provides kids with 100% unconditional protection against loss or breakage for up to one year after purchase. Mom and Dad, you’re welcome. Also, for a limited time, each frame comes with a branded gift-with-purchase that will have the whole class talking. For the California cool kid, Lucky Brand presents Busy Bee, Peppy, Dynamo, Spark Plug and Smarty. Each frame is bursting with personality, just like the little wearer. Busy Bee and Peppy: Silkscreen...
Filed in: Eyewear
This Fall Kids Want To Float Back To School!

This Fall Kids Want To Float Back To School!

When summer is in the air, Back to School planning can’t be too far behind. Just in time to send them back in style, Match Eyewear introduces a new ophthalmic collection from Float Kids, including 5 styles for girls and 2 for boys. As a fashion rule, the hottest trends for adults quickly translate into the coolest looks for kids, and eyewear is no exception. Float Kids combines grown-up designs with fresh and fun styling to create distinctive looks for kids to call their own. “It’s all in the styling,” says Ethan Goodman, President of Match Eyewear. “The exciting and playful use of colors, prints, textures and detailing really lets kids express their own style.” The new Float Kids collection is all about fashion and function for cool, active kids and teens. Girls’ style KP-234 is crafted from laminated acetate and takes geek chic to the next level. Bold geometric shaping is complimented by vivid, multi-layered color blocking and funky interior and exterior temple graphics. Not to be outdone by the girls, boys’ model K-39 features a rectangular rim wire front and sleek, grooved temples in richly hued stainless with logo-embossed rubber circle accents....
Filed in: Eyewear
Kids Are Stylin’ This Summer In Skechers

Kids Are Stylin’ This Summer In Skechers

Viva International Group introduces a lively mix of colorful and sporty designs in the SKECHERS Eyewear Summer 2013 kids collection. Consisting of 12 frames for boys and girls that are inspired by a playful and energetic lifestyle, the designs include innovative elements such as carbon fiber and rubber inlays, stone embellishments and pops of color. In the boys ophthalmic collection plastic temple tips with colorful rubber inlays add additional comfort to models SK 1044 and 1045. An epoxy-filled treatment featuring the SKECHERS “SKX” logo coordinates perfectly with the metal temple’s carbon fiber inlay accent. Model SK 1045 is crafted in acetate with dynamic color combinations such as black over red, black over blue, black over green and tortoise. Scattered stone embellishments adorn the handmade acetate temples of model SK 1527, a key style from the ophthalmic collection for girls. The frame’s metal front is fashioned in a subtle butterfly silhouette with soft metallic colorations including satin purple, satin blue, satin burgundy and satin brown. Contrasting colors combined with the SKECHERS logo bring out the temple’s vibrancy and playfulness. Eye-catching stones also adorn...
Filed in: Eyewear
ClearVision Optical: A One Stop Shop for Kids’ Eyewear

ClearVision Optical: A One Stop Shop for Kids’ Eyewear

Voted #1 for kids brands*, ClearVision Optical offers the widest range of kids’ brands available from one company. In 2013, the ClearVision Kids Collection offers 40+ designs, including more tween styles than ever, meeting every eyewear need for kids from 0-16. The collection now includes edgier designs in plastics and flat metal, and more color infused and architectural styles to reflect more adult styling. Inspired by current trends in kids and tween clothing and sneakers, the collection will please even your most fashionable young patients! Following is a look into the all inclusive ClearVision Kids collection: Dilli Dalli (newborn – 3): The Dilli Dalli eyewear collection represents ClearVision’s dedication to the pediatric eyewear market. The 6 designs address proper, precise fit in terms of the nose pads, end pieces, bridge, temple curve, and temple lengths. Dilli Dalli’s IntelliFlex™ multi-action spring hinge is designed with the ability to flex both vertically and horizontally, offering unique flexibility and greater durability to the Dilli Dalli frames. Jessica McClintock Girls (ages 3 – 12): The Jessica McClintock Eyewear for Girls Collection picks up where Dilli...
Filed in: Eyewear
Kids Get Ready For Back To School With Oio & Crush

Kids Get Ready For Back To School With Oio & Crush

Tura, Inc., the inventor of fashion eyewear and industry trendsetter for the past 75 years, is excited to announce new styles for its popular crush and oio brands, which are being promoted in the month of June with an attractive back-to-school offer. Oio will launch new ophthalmic styles for kids and tweens. Crush is also expanding its ophthalmic collection for tweens and teens. Oio eyewear is known for its stylish shapes that are playful, colorful and textured. The brand focuses on adventurous kids and tweens who want to emulate their older siblings, but also wish to express their individuality. The 2 new oio designs capitalize on the popular vintage and color-blocking trends this year. Each acetate style is retro-inspired with a fun pop of color at the temples. Fully equipped with spring hinges, these styles are ideal for kids on the go! OT06 – Unisex style available in tween sizing OT08 – Unisex style available in kid’s sizing The crush consumer leads an active “extreme sports” and techie lifestyle, but also follows the hottest fashion trends. The latest crush eyewear designs include the introduction of non-memory metal styles into the collection, and also retro-inspired...
Filed in: Eyewear
Get Ready For Back To School With Crush & Oio

Get Ready For Back To School With Crush & Oio

Tura, Inc., the inventor of fashion eyewear and industry trendsetter for the past 75 years, is excited to announce new styles for its popular crush and oio brands, which are being promoted in the month of June with an attractive back-to-school offer. oio will launch new ophthalmic styles for kids and tweens. Crush is also expanding its ophthalmic collection for tweens and teens. Oio eyewear is known for its stylish shapes that are playful, colorful and textured. The brand focuses on adventurous kids and tweens who want to emulate their older siblings, but also wish to express their individuality. The 2 new oio designs capitalize on the popular vintage and color-blocking trends this year. Each acetate style is retro-inspired with a fun pop of color at the temples. Fully equipped with spring hinges, these styles are ideal for kids on the go! OT06 – Unisex style available in tween sizing OT08 – Unisex style available in kid’s sizing The crush consumer leads an active “extreme sports” and techie lifestyle, but also follows the hottest fashion trends. The latest crush eyewear designs include the introduction of non-memory metal styles into the collection, and also retro-inspired...
Filed in: Eyewear
Frame Board Management – Create a Great Kids Frame Board

Frame Board Management – Create a Great Kids Frame Board

Frame Board Management is essential to the success of a dispensary, especially in the competitive children’s eyewear market. Through research and preparation, you can create a great kids frame board that will meet the needs of each of your customers. There are several guidelines you may wish to consider when building your kids frame board. You should: Offer a Variety of Frame Materials Offer a Variety of Styles and Colors Purchase from Experienced Vendors Refresh Inventory at the Best Time There are additional considerations for maximizing your kids’ offerings and profits that we will address later in this paper. Offer a Variety of Frame Materials Metals Metal frames are always a popular choice for kids, as they provide adjustability necessary for smaller faces. Children’s noses are not fully developed, and metal frames usually have adjustable nose pads that can provide a better bridge fit. Offer a variety of metal frames, such as lightweight steel and titanium. Memory metals are also a good option for kids who tend to be tough on their frames. Memory metal frames can retain their shape even if twisted or bent. Acetates Today’s eyewear trends have led to increased requests...
Filed in: Practice Ideas
2012 ClearVision Kids Program!

2012 ClearVision Kids Program!

The 2012 ClearVision Kids program kicks off this month with a savings event of up to 20%! Expand your kids collection and take advantage of the lowest available prices, while choosing from one of the largest selections of kids’ frames in the U.S.! This exciting program begins July 2 and is effective through September 30, 2012. New for 2012: every kids order will receive a free kids’ hanging banner! This colorful, eye-catching banner is a great way to attract kids and parents – because POP rules when it comes to selling kids eyewear! Plus, our sales consultants will deliver a tailored, profit-building program with all the promotional materials you need to help sell the fun. Ask how you can get a free kids rotator! The 2012 ClearVision Kids Collection features 40 styles, including 13 new releases from popular brands like Op Kids, Jessica McClintock Girls, IZOD Boys and Digit! This substantial new release, designed to appeal to every kid, was strategically evaluated to incorporate a wider variety of eye shapes and materials. In addition, the introduction of a more modern color palette of colors and careful merchandising of the collections to provide more variety, the design team...
Filed in: Eyewear
Children in Amblyopia Study Receive Free Glasses

Children in Amblyopia Study Receive Free Glasses

Imagine if you’re looking at a movie screen but one of your eyes sees the screen as if it is ten feet away and the other eye sees the screen at five feet away, and then your brain has to figure out how to fuse these two different image sizes. That condition is known as aniseikonia. Aniseikonia has long been suggested to occur when an individual’s eyes are different lengths, such as when a child has one good eye and one very far- or near-sighted eye. Aniseikonia may also be a factor that limits treatment success in children with amblyopia. The interesting thing about aniseikonia is that it is unknown if aniseikonia exists in children even when they have one long eye and one short eye. It may be that the child takes the two different retinal images and makes the adjustment once the images hit the brain. Studying the existence of aniseikonia in kids with equal eyes and unequal eyes is the work of Lori Ann Kehler, OD, FAAO, Vanderbilt University, and Katherine K. Weise, OD, MBA, FAAO, University of Alabama at Birmingham School of Optometry along with eight other investigators from Nationwide Children’s Hospital in Ohio, and schools of optometry in Indiana, California, and Illinois....
Learn The “Selling The Kids Biz”

Learn The “Selling The Kids Biz”

ClearVision announces Selling the Kids Biz, a comprehensive 3-part video series that serves as a training guide to selling kids frames in today’s marketplace. This powerful video series delivers on strategies, stats and unique insights into how to succeed in the kids business. Presented as three separate videos that build on each other, the series provides an educational opportunity in an easy to use format. Available to you through Cvoptical.com, the series can be viewed repeatedly or even used as a lunch and learn for your staff.  Each video comes with a supporting white paper to reinforce the knowledge outlined in the video. Video One explains how to create a kids specific frame board that appeals to today’s young consumer. Details on what shapes sell best, how many metals and acetates you need to maintain a healthy business and current frame board management trends are included. The second in the series focuses on business strategies, providing tools for retail success. With expert tips and stats on consumer buying habits, this video is geared towards gaining a strategic advantage. The third video puts it all together with merchandising strategies. See first hand examples...
Moody And Fierce For Dolabany Kids

Moody And Fierce For Dolabany Kids

Dolabany Kids, part of the Dolabany Eyewear Collection from Best Image Optical has added new frames for the fall season. As parents get ready for the Back to School rush, the Eye Care Professional will have an assortment of colors in retro and modern shaped frames to offer children. As kids become more fashion-thinkers, selective, and recognize style, Dolabany Kids now offers a more sophisticated design to the younger demographic. The Moody and Fierce frames compliment many of the adult designs from Best Image Optical without sacrificing the younger appeal. ‘Moody’ will come in different two tone colors like pink, purple, and mint with an accent of a translucent orange between the frame front and temple. “Fierce” is a semi rimless frame with two tone temples in darker tone colors like Purple, Brown, and Black. To order, please contact Best Image Optical at 1.800.688.7661. New Releases: Moody : Three (3) Colors: Purple/Emerald, Demi Olive/Mint, and Black Demi/Fuchsia Size: 44-17-125 [Spring Hinges] Fierce: Three (3) Colors: M. Black, M. Purple, M. Brown Size: 46-18-130 About The Dolabany Collection: The Dolabany collection recreates retro design. With flashback styling, every...
Filed in: Eyewear
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