Tag Archives : Marc Ecko

Size Doesn’t Have To Matter Anymore

Size Doesn’t Have To Matter Anymore

When it comes to apparel there is a fit for every body type imaginable – petite, plus size, big and tall, etc.  So it’s only natural to expect the same thing from the eyewear industry which services 75 percent of the US population – the most culturally diverse group in the world.  As a result, ClearVision Optical is responding to demands of the changing world and addressing a key eyewear industry pain point by redefining fit with the debut of its Specialty Fit Collection. Featuring the widest range of branded frame sizes available from one company, the Specialty Fit collection serves up eyewear for the different type of customer who needs a bit more customization due to their unique facial features.  It appeals to a larger group of eyeglass-wearing enthusiasts with faces of all shapes and proportions and it gives customers the brands they want, at the prices they seek, in the sizes they need without having to compromise style and comfort.  The Specialty Fit Collection is designed for men, women and children of all ethnicities, shapes, and sizes, and from ages starting at three months old.  The collection boasts five different sizes and includes brands such as BCBGMAXAZRIA,...
Filed in: Eyewear
Here Come the Suns

Here Come the Suns

ClearVision Optical’s 2013 sun collection boasts some of today’s hottest looks, all trend right for the 2013 sun season and perfect for building a bright and successful sun dispensary. Featuring over 40 new styles including several Petite Fit and XLFit™ designs, the ClearVision 2013 sun collection shines with something for every consumer. Expanding on the high-design looks established in their successful 2012 offerings, ClearVision brings fresh new styles for BCBGMAXAZRIA, Ellen Tracy, Cole Haan, Marc Ecko Cut & Sew, IZOD, and Jessica McClintock. Cole Haan, key elements include contemporary retro shapes and colors inspired by downtown trendsetters, while BCBGMAXAZRIA showcases luxe sophistication inspired by the eclectic style of glamorous fashionistas. The Marc Ecko Cut & Sew collection showcases rugged, cool styles inspired by stealth military and hipster city vibes. A testament that fashion and function come in all shapes and styles, the 2013 collection features sun-inspired trends for six brands: The Extremist – An American sensibility that re-imagines cult classics, the Marc Ecko Cut & Sew sun collection expresses artistic creativity for men who know authenticity...
Filed in: Sunwear
It’s Hip to Be Online

It’s Hip to Be Online

The Marc Ecko Cut & Sew Eyewear consumer web site is our new, hip hangout for eyewear consumers! Located at marceckoeyewear.com, this consumer website is also accessible from the Marc Ecko Cut & Sew Facebook page, providing visibility to Marc’s tremendous Facebook audience (nearly 25,000 Cut & Sew fans and 40,000+ Ecko Unlimited fans) and numerous online visitors. Offering our popular Virtual Try On technology, the consumer web site allows consumers to try on Marc Ecko Cut & Sew optical and suns styles, and share their favorite looks with all of their Facebook friends! Allowing Marc Ecko fans and consumers to virtually experience the collection from anywhere, VTO also emphasizes sharability: consumers can share looks with friends and family and ask their opinions before diving in for the purchase. This approach will help accounts that want to connect with patients who respond to the collection’s approach to today’s young men’s consumer – the 20 to 40-year-old Marc Ecko guy who is young in spirit, masculine and pays meticulous attention to detail. The Marc Ecko Cut & Sew consumer web site also features a Where to Buy store locator of Marc Ecko...
Filed in: Eyewear, Technology
Virtual Try On– With Eyewear

Virtual Try On– With Eyewear

Designer and entrepreneur Marc Ecko recently launched a Virtual Try On (VTO) website, www.marceckoeyewear.com, for his Cut & Sew eyewear collection. Accessible via the Marc Ecko Cut & Sew Facebook page, www.facebook.com/cutandsew, the new website allows consumers to try on the collection of eyewear and sunwear, wherever and whenever – a virtual “try before you buy” experience that merges the massive sharability of social media with the latest in technology. VTO technology lets users “try-on” any frame in the Cut & Sew line, save their favorite looks, and then share their image and experience on Facebook. Using VTO, visitors use their webcam to take their picture, or can upload an image to the site to virtually try on the eyewear. Model images are also provided. “With a technology like VTO, it’s all about sharing with your friends and family and asking them what they think before you dive in for the purchase,” says Ecko. “VTO gives you a chance to try on different frames whenever you want – before you go to the eye doctor. So you save time you would normally spend trying on eyewear after an eye screening, plus you can get feedback before you buy.” Keeping...
Filed in: Eyewear, Technology
News From ClearVision Optical!

News From ClearVision Optical!

ClearVision has the looks your customers want! Visit us at Vision Expo East, March 23rd through 25th, booth 1017 and witness our most fashion-forward, on-trend collection ever, featuring many of our amazing brands! New styles from BCBGMAXAZRIA, , Cole Haan, Op, IZOD, Jessica McClintock, and Marc Ecko Cut & Sew – a look for every customer!  Here’s a sampling: A new attitude: Ellen Tracy Diani is a semi rimless metal frame with a distinctive, uplifting geometric eye shape that emits a stylish point of view. Its stainless steel temples feature sharp, sleek cutouts enhanced by an ombre fade of fresh, fashion forward color. With enough depth to fit a traditional progressive lens, Diani also features a subtle laser logo on the temple, and spring hinges. It is available in Teal, Wine, and Brown. Isn’t it ironic: Marc Ecko Navigator is a 70s retro-inspired metal combo frame featuring a bold Navigator eye shape. Its patterned Windsor rim wrap lets Navigator show its true colors – the modern look of plastic with a vintage vibe. With acetate temples and spring hinges, Navigator features the Marc Ecko Cut & Sew signature laser shears logo on temple tips.  It is available in...
Filed in: Eyewear
Clearvision: Your First Stop At Vision Expo East

Clearvision: Your First Stop At Vision Expo East

Hauppauge, NY – February 2012 – Visit ClearVision Optical at Vision Expo East, booth #1017 and witness its most fashion-forward, on trend frame collection ever. ClearVision will present its acclaimed collections in conjunction with shop-worthy show specials and an exclusive in-booth event with Marc Ecko. ClearVision’s latest optical and sun collections offer designs that meet every customer need.   View the expanded Marc Ecko Cut & Sew Eyewear collection, contemporary-with-a-vintage-vibe styles defined with “geek chic” embellishments and intricate, up-to-the-minute textures, patterns and materials. Meet Marc Ecko on Friday, March 23rd from 1 pm to 3 pm. Marc will be signing copies of his 20/20 magazine feature article! Visit the booth and receive a limited edition cleaning cloth set, while quantities last! Also on display will be a fashion-forward array of BCBGMAXAZRIA frames featuring bold colors and on trend patterns and accents as well as exciting new offerings from Ellen Tracy, IZOD, Cole Haan and more. In addition, ClearVision will be featuring some of the hottest show specials on the floor! Highlights include: New Customer Special: $100 Gift Card and up to 50%...
Filed in: Eyewear
Marc Ecko Cut & Sew Expands Its Cult Classic Eyewear

Marc Ecko Cut & Sew Expands Its Cult Classic Eyewear

Hauppauge, NY – January 2012 – Eyewear industry leader, ClearVision Optical expands its Marc Ecko Cut & Sew eyewear brand with 5 new, trend-setting designs. The new optical looks enhance the collection targeted to the 20-40 “ME guy” who is young in spirit, masculine, and pays meticulous attention to detail.   Bold in shape and modern in design, the 2012 Cut & Sew Eyewear releases are stylish with an edge incorporating industrial and architectural references that continue to give the collection a sexy, stealth and authentic feel. Maturing its design direction, ClearVision introduces intricate new textures, expressive patterns and interesting materials to intensify each highly-wearable style.  The stylized components include:  “geek chic” embellishments with a slick, modern edge; knurled metals for distinction; and innovative patterns, including Windsor rim wraps for a contemporary look with a vintage vibe. In addition, the 2012 collection introduces its “new black” – a carbon fiber pattern that’s high end and on trend with many high-end fashion houses. Marc Ecko Cut & Sew continues to be one of the most stylish men’s eyewear collections available....
Filed in: Eyewear
Happy Mensday With ClearVision Optical!

Happy Mensday With ClearVision Optical!

It’s time to give your old shoes the boot. This winter, kick it up a notch with boots in a variety of styles. According to Askmen.com, black ankle boots are great for office wear. Comfortable, simple, and sleek, these boots are a staple similar to a dress shoe, but provide a bit of extra warmth and durability. They also transition well from work to an evening out; just remove your blazer for a modern, dressed-down look. For a classic style in a modern silhouette, try leather wingtip boots. Wingtips are characterized by a pointed toe cap with “W” shaped wings running along the sides of the shoe. The decorative perforations and serration along the edges provide interesting detail. Wingtip boots will give your look a touch of sophistication that is great for casual or business wear. Another version of this season’s must-have shoe is the lace-up boot. The timeless military influences and thick rubber soles provide a rugged and cool feel. Just tuck your slim jeans into the boot and pair with chunky knits or flannel shirts for an easy weekend look that’s on-trend. Complete your boot look with the trendsetting Marc Ecko Cut & Sew Private Eye. Futuristic and sleek, Private Eye...
Filed in: Eyewear, Industry Info
Clearvision Announces Global Fit

Clearvision Announces Global Fit

Hauppauge, NY – January 2012 – Eyewear industry leader ClearVision Optical announces the Global Fit™ collection, a line of adjustable fit frames debuting with styles from the popular BCBGMAXAZRIA brand. Global Fit was created to provide highly adjustable eyewear that addresses special fitting needs of a wide range of global ethnicities. Designed for individuals with a narrow or lower nose bridge and flatter facial structure, the Global Fit collection offers highly adjustable, fashion-forward eyewear for those who desire today’s styles in a more “customized” fit.  Constructed with a flatter base curve and longer, bowed temples that follow the natural shape of the head, Global Fit eyewear provides a more comfortable, secure fit that won’t slip.  All designs have gooseneck nose pad arms that adjust two ways for maximum adjustability.  The collection offers chic, fashionable designs in modern, angular eye shapes that are flattering to all facial structures. “Global Fit fulfills a need in the marketplace for adjustable fit eyewear,” says Jennifer Coppel, ClearVision’s Manager of Product Design & Development. “Global Fit will initially launch with four styles...
Filed in: Eyewear
Clearvision Optical Wins HOW Magazine’s Prestigious Design Award

Clearvision Optical Wins HOW Magazine’s Prestigious Design Award

Hauppauge, NY – December 2011 – ClearVision Optical, a leader in the eyewear industry, is the recipient of HOW Magazine’s 2011 In-HOWse Design Awards , a national level, creative competition that recognizes the best creative work produced by designers working in corporations, associations and organizations.  This premiere awards program shines the spotlight on the design industry, giving in-house designers the kudos they deserve. ClearVision, a first time entrant, received the Merit Award for its 2010 Eco Bag in the Business – to – Business category.  This high-profile, graphic design award competition is one of several that HOW magazine sponsors each year.  Thousands of entries from a broad range of design work were submitted from throughout the United States.  Submissions were evaluated by a panel of HOW Magazine judges on their creative excellence. “This is a tremendous recognition for ClearVision furthering the notion of our company as a growing leader committed to excellence and continued innovation,” says Sheila Haile, ClearVision’s Manager of Marketing & Creative Services. “HOW Magazine is well recognized in the industry as a powerhouse publication for...
Filed in: Industry Info, Products
Clearvision Is A 2011 EyeVote Winner!

Clearvision Is A 2011 EyeVote Winner!

Hauppauge, NY – December 2011 – Marc Ecko Cut & Sew Eyewear wins the 2011 Best Frame Brand – New Launch in the 3rd annual EyeVote Reader’s Choice Awards.  Sponsored by Vision Monday and 20/20 Magazine, the EyeVote awards identify and recognize readers’ favorite optical products and companies of the year. “This has certainly been an exciting year for the Marc Ecko Cut & Sew eyewear brand,” says David Friedfeld, President of ClearVision Optical. “Our Product team took a different approach in the design of this modern, trendsetting collection, using subtle, unique details reflective of the “pop-culture-meets-cult-classics” styling of the Cut & Sew brand. Our goal was to develop an eyewear collection that’s not only highly-wearable, but set at an attainable price point.” Optical retailers and ECP readers of Vision Monday and 20/20 Magazine were asked to identify their “favorite” products in eight distinct categories: optical frames, spectacle lenses, sunglasses, contact lenses, optical equipment, diagnostic equipment, practice management software and online ordering. Winners were chosen based on votes written in by readers (brand/company choices...
Filed in: Eyewear, Industry Info
Clearvision Optical Is The Winner Of Nine Prestigious Marcom Awards

Clearvision Optical Is The Winner Of Nine Prestigious Marcom Awards

Hauppauge, NY – November 2011 – ClearVision Optical, a leader in the eyewear industry, is the recipient of 9 awards and 4 honorable mentions in this year’s MarCom Awards,  an international competition that awards outstanding creative achievement by marketing and communication professionals. MarCom is the oldest, largest and most respected competition in the creative industry. ClearVision, a first time entrant, received 5 prestigious Platinum Awards, MarCom’s top honor; 4 Gold Awards, and 4 Honorable Mentions for its outstanding creative efforts.  Over 6,000 entries were submitted by nationally recognized companies such as Aflac, Bloomberg LP, Con Edison, Hilton Hotels & Resorts, and Toyota Motor Sales USA Corp, among others across the US and international.  Judged by the Association of Marketing and Communication Professionals, judges look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. “This is a tremendous recognition for ClearVision that further illustrates our commitment to excellence and continued innovation,” says Sheila Haile, ClearVision’s Manager of Marketing & Creative...
Filed in: Eyewear
Get In Early On Clearvision’s Trend-Defining Sun Collection

Get In Early On Clearvision’s Trend-Defining Sun Collection

Hauppauge, NY – November 2011 – ClearVision Optical, a leader in the eyewear industry, launches its 2012 sun program for this year’s trendsetting collection – the most sizzling sun collection to date. The exclusive Sun Program gives customers a chance to purchase 2012 suns at savings of up to 20%!  The program includes dating and special shipping as well as new POP.  For more information, contact a ClearVision sales consultant. Program ends December 30, 2011 ClearVision’s 2012 Sun Collection offers something for every customer with over 65 exquisitely, handcrafted sun styles from top brands like BCBGMAXAZRIA, Ellen Tracy, Cole Haan, Marc Ecko Cut & Sew, IZOD and Jessica McClintock.  Featuring bold, glamorous acetates and crisp, classic metals in modern designs and creative textures, ClearVision’s suns align perfectly with today’s current and emerging fashion looks.  Inspired by trends like Mad Men retro and All Americana guy, the collection also introduces two trend-inspired color scenes: greens of all hues for fresh, modern expressions; plus, the flirty, feminine appeal of purples, pale blues, rose & raspberry. These lighter palettes represent a new fresh...
Filed in: Eyewear
Clearvision’s Award-Winning Intern Program Is A Commitment To…

Clearvision’s Award-Winning Intern Program Is A Commitment To…

Hauppauge, NY – November 2011 – Eyewear industry leader ClearVision Optical’s innovative intern program provides a holistic experience for students, combining real world experience with tools and guidance. ClearVision’s Intern Program strives to empower students and make them more marketable in their fields by providing a unique learning experience that will ease the transition from student to professional.  An integrated approach, the program emphasizes tangible work assignments layered with opportunities to develop knowledge and work skills through training, management interaction, and inclusion in organization events – all in an appealing work environment. “In essence, our unique intern program is a first “real” job, in that it gives students considerable responsibility for day-to-day projects that require extensive interaction with their respective teams and different managers within the CVO community,” says David Friedfeld, president of ClearVision Optical. “This truly hands-on experience provides more “reality” for students in comparison to other intern programs offered by many other companies, both large and small.  In turn, these students bring ClearVision...
Filed in: Eyewear, Industry Info
Happy MensDay: Style & Fashion Tips Just for Men!

Happy MensDay: Style & Fashion Tips Just for Men!

Happy MensDay!  You read it right…starting today, each Wednesday is MensDay, where we’ll provide an insider’s view of style and fashion tips — just for men!  Visit us every  MensDay on the ClearVision Facebook page to see popular trends for men and easy ways to “get the look” with the latest and greatest frames from ClearVision! According to Lollie Shopping, designers and apparel brands are building the modern man’s wardrobe from the outside in. Stylish jackets and coats are taking center stage. This season, look beyond the basic parka or navy blazer, and choose outerwear (and eyewear!) that plays off of the fall 2011 fashion trends.  One of today’s hottest looks, Military is easy to pull off with a few basic pieces…and a great pair of eyeglasses. #1 – Jeans, check. A basic tee, check. A great military-inspired coat, check. Together, it’s a look that’s both masculine and chic.   Complete the outfit with Marc Ecko Showdown, a modern optical style that screams sexy and stealth.  Showdown is a metal frame featuring a perforated lasered texture on the acetate temple.  It is available in Brown, Black and Gunmetal. Want this look?  Click here for...
Filed in: Eyewear, Industry Info
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