Tag Archives : Marchon

Marchon Eyewear Announces Licensing Agreement With MCM

Marchon Eyewear Announces Licensing Agreement With MCM

Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and MCM (Modern Creation München), a global manufacturer of luxury leather goods, apparel and footwear, announced today an exclusive global licensing agreement that will grant Marchon the rights to manufacture and distribute the sun and ophthalmic collections under the MCM brand. The first deliveries will launch in March 2015 with a “Made in Italy” sunwear capsule collection, available exclusively across the MCMworldwide boutique network. The launch represents the beginning of a partnership between these two global players in the fashion business. The MCM eyewear collection will launch September 2015 in Asia, with a global roll-out planned for January 2016. The eyewear collection will be sold in MCM boutiques, department and specialty stores, and select optical stores worldwide. Claudio Gottardi, Marchon Eyewear President and CEO, commented: “This is an exciting partnership that perfectly fits with Marchon’s strategy to extend the range of young and dynamic luxury brands in our global portfolio, leveraging our Italy manufacturing, talent and logistics. Considering...
Filed in: Eyewear, Industry Info
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Karl Lagerfeld And Italia Independent Collaborate Again  For A “Kolor” Project

Karl Lagerfeld And Italia Independent Collaborate Again For A “Kolor” Project

KARL LAGERFELD and Italia Independent are proud to announce that the iconic sunglass style KL003S will now be available in three bright new colorations. Shot by Lagerfeld himself, the new “Karl is Kolor” SS15 campaign focuses on the new, brightly hued accessories that stand out in pops of color against monochrome models. Designed by Karl Lagerfeld and Italia Independent, the capsule collection was initially introduced in Paris in September 2013, and now features three bold color additions: blue, pink and green with a joint logo accented on the left temple. This new capsule collection underlines the successful collaboration between KARL LAGERFELD and Italia Independent and sheds light on a larger plan that sees Italia Independent alongside some of the most prestigious international brands to create unique and distinctive products. The new KARL is Kolor capsule collection will be available beginning March 4, 2015. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, Calvin Klein, Calvin Klein...
Filed in: Eyewear
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Crown Sports United Announces Partnership with Dragon Alliance for  U.S. Ski and Snowboard Association

Crown Sports United Announces Partnership with Dragon Alliance for U.S. Ski and Snowboard Association

Crown Sports United (Crown Sports) announced a partnership agreement with Dragon Alliance for U.S. Ski and Snowboard Association (USSA) events. As part of the deal, Dragon Alliance will serve as the official eyewear partner for the USSA and will have sponsorship sales rights to several USSA events, notably the Sprint U.S. Grand Prix at Mammoth Mountain and Park City Mountain Resort and the USANA International Cross Cup at Squaw Valley. The agreement includes integration of signage, on-site marketing space, in-event promotion, video content both on broadcast and in-event and promotion on USSA social media channels. “We are pleased to partner with two market leaders and provide them exceptional and innovative sponsorship opportunities under Crown Sports,” said Kings Chief Revenue Officer Jeff David. “We believe this relationship will create significant opportunities to expand the reach of both brands regionally and nationwide.” Dragon Alliance, a subsidiary of Kings partner VSP Global®, develops diversified eyewear primarily in surfing and snow sports. As the industry leader in snow optics advancement, Dragon is rooted in innovation, technical design and producing a product that...
Filed in: Eyewear, Industry Info
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The New Nike Vision Eyewear Collection

The New Nike Vision Eyewear Collection

Nike Vision’s product line continues to expand with an array of new optical styles that maintain the same attention to detail and ultimate focus on the athlete, providing premium quality eyewear to help see sport better. MALE Nike 7233. This lightweight acetate frame features a modified rectangle silhouette for a sleek, trendy look. Dynamic color accent on the inner temples and front pins adds subtle pop color to the frame. Laser etched enamel filled Nike block logo appears on the outer temples for a branded finish. Available in Satin Black, Satin Dark Grey, Satin Grey Tortoise and Tortoise. Nike 7236. A sophisticated design, this square shape features a unique color palette. The lightweight acetate frame is accompanied by authentic pin hinge construction with a sturdy 3-barrel hinge. Rich colorations on the inner temples and front pins add appeal. Laser etched enamel filled Nike block logo is featured on the outer temples. Available in Black/Dark Grey, Satin Tokyo Tortoise/Black, Satin Navy Tortoise and Violet Ore/Black. Nike Flexon. Designed specifically for those who are tough on their frames, these ultra-lightweight and flexible styles can bend, but are engineered to return to...
Filed in: Eyewear
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The New MarchoNYC Kids Eyewear Collection

The New MarchoNYC Kids Eyewear Collection

The modern shapes and playful color combinations in the new MarchoNYC Eyewear Collection are highly appealing to kids who want a fun and trendy look. Not only fashionable and eye-catching, the collection is also durable, featuring premium construction and spring hinges to withstand kids’ daily mishaps. BOYS – OPTICAL Trevor. He no longer has to settle for an ordinary black frame. This handmade acetate style is sealed in a matte finish and features a cool, edgy camouflage pattern on the temples that gives a casual, yet sophisticated look he’ll love. Available in Black, Brown, Olive and Blue. GIRLS – OPTICAL Raven. Fun and carefree, this two-toned, multi-layer acetate frame features a bright, playful color palette. Temples are embellished with a trio of beautiful metallic butterflies accented with rhinestones that will surely make her heart flutter. Available in Brown Teal, Purple Pink, Grape Lemonade and Light Pink Lilac. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, Calvin Klein,...
Filed in: Eyewear
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Flexon Mechanical Synergy

Flexon Mechanical Synergy

Designed for the modern man, Flexon takes evolution to the next level with the Mechanical Synergy Series featuring bolder, sharper styles that embody industrial inspiration. The modified, rectangle frames in this series all have a matte finish and contrasting temple color, providing an overall sophisticated look with minimal detailing. Certain frames feature a two-toned color blocking appearance that adds expression and character. Additionally, each style features a light weight design with a new evolution structured temple tip shape that gives a cohesive look. The industrial inspired design concept of the Flexon Mechanical Synergy Series is derived from breaking down various functional machines and observing each feature individually. Drawing inspiration from this notion, the screw-like appearance of the open-slotted barrel hinge is simple, yet adds a mechanical aesthetic and a masculine detail to the outer temple. BEND THE RULES WITH FLEXON. E1075 available in 001 Black Gunmetal 033 Gunmetal 210 Brown Gunmetal 412 Navy     E1076 available in 001 Black Gunmetal 021 Palladium 033 Charcoal 210 Brown Gunmetal     E1077 available in 001 Black 033 Gunmetal 210 Brown 412...
Filed in: Eyewear
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The New Diane von Furstenberg Eyewear Collection

The New Diane von Furstenberg Eyewear Collection

Inspired by the DVF wrap dress, iconic design elements and the translations of signature prints, the new Diane von Furstenberg Eyewear Collection is beautifully crafted. From the DVF chain link pattern to metal stud detailing to new logo treatments, the collection offers Diane’s signature touch. SUN DVF592S Faith. Fashionable tortoise colorations are exemplified on this easy to wear frame. The sophisticated Sutra metal hardware at the hinge styles the temples. Available in Black, Soft Tortoise, Olive Marble and Blue Marble.   DVF596S Leah. Effortlessly cool and on-trend, this modified square frame is accented with metal studded temples that complement the DVF logo. Available in Black, Soft Tortoise, Emerald and Cosmic Cobalt. DVF600S Courtney. The signature DVF chain link pattern on the inner temples fashion these oversized square sunglasses that feature a translucent front. The new DVF metal logo plaque embellishes each hinge. Available in Grey, Brown, Emerald and Purple.   DVF107S. Drawing inspiration from the iconic DVF wrap dress, these modified oval-shaped sunglasses are wrapped in beautiful colorations, providing chic shading. Subtle logo detailing is featured on...
Filed in: Eyewear, Sunwear
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New Calvin Klein Platinum Eyewear

New Calvin Klein Platinum Eyewear

The new Calvin Klein platinum men’s and women’s eyewear collection is sophisticated and modern featuring a wide assortment of iconic shapes in a rich color palette. The optical line offers a minimalistic approach to styling with unique logo designs inspired by minerals and flat metals to provide a sleek, polished look. The brand’s sunglasses mix soft color with clean lines in an assortment of luxurious materials creating a timeless edge that personifies this season’s Calvin Klein platinum Eyewear. OPTICAL Men’s ck5407. This masculine and modern silhouette features rich colorations in a matte finish. An accent logo is subtly exposed on a long metal cylinder that seamlessly highlights the temples. Available in iron, mocha, deep blue and gunmetal.   ck5864. These oversized rectangle frames feature sophisticated pops of color and a subtle metal cylinder logo for a modern, statement making look. Available in black, blue, fog and espresso.   Women’s ck5860. A classic round frame is finished with a mineral inspired logo placed on the temples. Available in black, havana, red and petrol.   ck5861. Minimal in design and refined in color, this modified rectangle frame features...
Filed in: Eyewear
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The New Airlock Eyewear Collection

The New Airlock Eyewear Collection

With a rimless structure and lightweight feel, the new Airlock Collection represents the brand’s renowned quality and design. Comfortable and durable, the frames seamlessly blend a sophisticated look with modern-day style. New temple designs featuring clean lines and a timeless color palette accentuate the minimalistic styling. MALE – OPTICAL Wisdom 202. This modified rectangle silhouette appeals to the modern man. Titanium strong and lightweight, the thin, beveled temple design creates a sleek, minimalistic look. The opaque tip detail contrasts with translucent temple tips for a unique touch. Available in Satin Navy. FEMALE – OPTICAL Divine 203. Feminine and elegant, this butterfly-shaped frame is embellished with a cylindrical rhinestone detail at the temples. An opaque tip detail contrasts beautifully with the translucent plastic temple sleeve giving an overall delicate look. Available in Satin Plum. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, Calvin Klein, Calvin Klein Jeans,...
Filed in: Eyewear
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The New Nine West Eyewear Collection

The New Nine West Eyewear Collection

Satisfying a woman’s ceaseless desire for affordable, chic and sexy fashion, the new Nine West Collection captures the latest trends, translating them into eyewear that can complement any outfit. Appealing to a broad consumer base, the assortment offers something for everyone. Playful, contemporary, and classic designs are enriched by stylish details such as color transparencies, animal print and three-dimensional motifs. SUNS NW552S. The must have sunglass for the spring season, this retro-inspired frame makes a pronounced fashion statement. Rich tortoise colorations are celebrated with studded detailing at the hinge and on the temples. Available in Black, Soft Tortoise, Olive Tokyo Tortoise and Blue Tortoise.   NW553S. A go-to for a glamorous look, this fashion forward frame pulls inspiration from the runway. Translucent crystal colorations highlight the pressed snakeskin pattern on the frame’s interior. Available in Crystal Slate, Crystal Light Brown and Crystal Nude.   NW555S. Bold yet wearable, this oversized wayfarer features the repeat 9 jacquard logo pattern on the interior temples for a subtle signature touch. Polished logo hardware is displayed on the temples....
Filed in: Eyewear, Sunwear
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The New Sean John Eyewear Collection

The New Sean John Eyewear Collection

With a modern approach to classic styling, the new Sean John Eyewear Collection draws inspiration from vintage looks while adding a unique, urban chic touch. Sophisticated color palettes, fashionable styles, and edgy metal details create a sense of luxury. MENS – OPTICAL SJ1042. This sophisticated rectangle frame delivers rich tortoise colorations on the temples that are embellished with metal details. Two flat studs along with a metal plaque give a luxurious finish to the temples. Available in Gunmetal, Olive and Gold. SJ1043. The minimalist approach of this semi-rimless metal style brings plenty of personality with variations of tortoise featured on the temples. Dual metal studs and plaque accentuate the color palette of the temples, giving a modern allure. Available in Gunmetal, Olive and Gold. SJ1045. This over-sized rectangle frame gets a modern update with a matte two-toned color palette. Whether casual or dressed up, this frame gives a confident look. Available in Black, Brown and Antique Gold. MENS – SUNS SJ855S. For an urban chic look, this ultra-thin frame with squared-off lenses is fashioned with mirrored lenses. A neutral color palette adds sexy sophistication. Available...
Filed in: Eyewear, Sunwear
Lacoste Leather Edition

Lacoste Leather Edition

Inspired by the refined and elegant brand history, the new Lacoste leather edition consists of rich details, high-quality materials and distinguished style. Specifically designed for this collection, a new, round metal emblem marked with a tennis racket and 1933, the brand foundation date, is positioned on the inner temple tips. L160SL Balancing a sophisticated look with a distinctive edge, this contemporary silhouette combines a chic metal rim with an acetate bridge. Intricate details such as a metal hinge and crocodile logo embellish the leather inserts located on both temples while the metal racket symbol accentuates the inner temple tips. Available in black, cream and burgundy. L159SL Reminiscent Of The Finest Lacoste Leather Garments, This Frame Puts A Modern Twist On The Iconic Aviator. The Metal Frame Is Enriched With Leather Inserts On The Temples That Are Accented With The Lacoste Logo. The Inner Temple Tips Feature The Metal Racket Symbol For A Signature Touch. Available In Black, Blue And Burgundy. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products...
Filed in: Eyewear
Nike Vision Launches Inaugural Goggle Collection

Nike Vision Launches Inaugural Goggle Collection

This Winter, Nike Vision launches the brand’s first goggle line, a collection of innovative eyewear that combines comfort and functional performance. Encompassing thoughtful design and innovative style, the launch will be comprised of three different styles: The Command, The Khyber and The Fade. The Command in Black/Volt and Khyber in Volt will both feature Transitions Adaptive Goggle Lenses, the result of a partnership between Nike Vision and Transitions Optical. Specifically created for snow, the lenses darken and lighten in response to the sunlight and weather situation at any given time. Nike Transitions Adaptive Goggle Lenses are also color optimized to enhance critical terrain details, increase depth perception and filter out glare. Additionally, each goggle purchased comes with a bonus lens. “Our goal is, and always has been, to serve the needs of the athlete, so it was an organic extension of our product line to foray into the goggle market,” said Steve Tripi, Marketing Director at Marchon, Nike Vision’s licensing company. “Our design team worked hand-in-hand with our athletes to ensure the product was truly functional, yet still aesthetically pleasing. We’re fully...
Filed in: Eyewear
Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

In the optical industry ECPs typically order their patients frames from one vendor and then have a second vendor cut the lenses and insert them into the frames. Marchon and VSPOne Optics equated the current system to having to go to one place for a burger and another for the bun. The concept of being able to order a frame with lenses from one vendor becomes realty with the launch of Marchon Direct. Marchon Direct saves staff time. Most optical staff are still making two or three phone calls to the frame vendor, the lab and then following up with more phone calls, for each and every patient. Marchon Direct frees up staff to manage the ECP’s business, instead of vendors. Marchon Direct offer optical owners savings in three ways: 30% off Unity lenses, free shipping and ECP’s keep their best- sellers displayed. When best-selling frames have been removed and sent to a lab, ECP’s run the risk of the next patient finding the frame selection weak and walking out to purchase their eyewear elsewhere. Marchon Direct represents all four VSP Global lines of business leveraging their individual offerings to benefit the optical industry. VSPOne Optics built a lab in the Marchon distribution...
Filed in: Eyewear
The New Etro Eyewear Collection Debuts From Marchon

The New Etro Eyewear Collection Debuts From Marchon

We are pleased to announce the launch of the new ETRO EYEWEAR collection starting from September 2015. Etro and Marchon signed an exclusive licensing agreement to design, manufacture and distribute the sun and ophthalmic collections ETRO EYEWEAR. The partnership aims to further increase the already significant position of Etro in the accessories world. “It’s a significant debut that represents for us a new challenge, and that gives us new energy. It comes from the need of completeness: the creation of an eyewear line is a further step in our creative and stylistic path, which contributes to the strengthening of our brand identity and heritage,” stated Jacopo Etro, Creative Director of the Etro Accessories collections. Claudio Gottardi, Marchon Eyewear President and CEO, commented: “The global licensing agreement with Etro represents Marchon’s strategic goals to expanding our portfolio with compelling European luxury brands. The team at our Italian Design and Product Development Center will work in collaboration with Etro’s designers to interpret and translate the strong identity of the Fashion House, including the iconic Paisley motif, in order to conceive...
Filed in: Eyewear, Industry Info
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