Tag Archives : Marchon

It Doesn’t Get More New York Than This!

It Doesn’t Get More New York Than This!

When it comes to fashion, culture, art and technology, New York City is number one — the focal point of the world. No other town is more beautifully diverse or richer in style and substance. And at the center of it all beats Central Park, the heart and soul of the city. 843 acres of amazing flora and fauna, tucked deep within a forest of glass and steel. Just another sublime contrast that is central to New York City. This is why Marchon has chosen Central Park to celebrate its rich, stylish and beautifully diverse MARCHONYC Eyewear collection. EASTSIDE, WESTSIDE, UPTOWN and DOWNTOWN — each series is individually unique but all come together in one special way: MARCHONYC Eyewear is proudly reflective of the life and style and look of New York City, typified by the eclectic mix of experiences that is Central Park. EASTSIDE Belvedere Castle. A castle in Central Park? That’s right. A fact not widely known. Originally designed in 1865, the castle is a fairy tale fantasy that stands against the harsh realities of the city. When you see it, you realize it is aptly named from the Italian, meaning “beautiful view”. When we think about the history of Belvedere Castle, we are reminded...
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New G-Star RAW Foldable Eyewear For Fall/Winter 2014

New G-Star RAW Foldable Eyewear For Fall/Winter 2014

G-Star introduces the compact concept: another statement echoing the brand’s passion for craftsmanship and innovation, once again pushing the boundaries of eyewear. GS108S – Compact Faeroes This foldable style in a square aviator shape, features slim metal temples, signature G-Star screws at the hinge and rubber temple tips with G-Star logo and cut out. GS612S – Compact Dexter This foldable style is squarely shaped with flat lenses, featuring a laser engraved G-Star RAW logo encased in a fat acetate frame. Flash metal inserts of the G-Star 1 logo wrap around the end piece onto a tapered temple. For more information visit www.marchon.com
Filed in: Eyewear
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Bending The Rules The New Image Of Flexon Eyewear

Bending The Rules The New Image Of Flexon Eyewear

An intriguing look. Quality that lasts. Technology that outperforms. The Flexon brand continues to bend the rules of fit, form and function. What keeps Flexon Eyewear so unique? The art and science of cool. A titanium alloy so impossibly flexible, it twists and bends, then reclaims its form. It returns to its shape without compromising its style. In a word: It remembers. Part revelation, part revolution — Flexon is comfortable, smart and stylish. Be sure to view our new Flexon video to learn more about this radically resistant and unapologetically innovative frame collection. Part history, part wizardry — the video is a compelling and emotional look at this amazing technology, including dramatic footage taken at our partner’s manufacturing facility in Japan. Behold the new image of Flexon Eyewear from Marchon. The recognized leader in memory metal… and still bending the rules
Filed in: Eyewear
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Michael Kors 2014 Spring/ Summer Eyewear Collection

Michael Kors 2014 Spring/ Summer Eyewear Collection

FEMALE – SUN Sabrina M2903S. Part of the Signature Collection, Sabrina features high-octane colorations throughout the frame. The modified cat eye silhouette is accented by a Michael Kors foil logo both on the temple and temple tip. Available in Palmetto Green, Blue Jay, Iris, Hot Pink, Mandarin. Tessa M2904S. Tessa, from the Signature Collection, uses high-octane colorations throughout the frame. Modified rectangular lenses are accented by a Michael Kors foil logo on both the temple and temple tip. Available in Green, Island Blue, Chili, Cornsilk, Orange. Emerson M2935S. Emerson creates a dramatic statement with bold styling. Metal and pave detailing is showcased across the top bar, giving this high fashion shape a glam edge. The Michael Kors logo is represented on both the temple and the temple tip with a clear epoxy coating. Available in Black, Tortoise. Mila MKS849. Mila is a glamorous frame with zyl temples that are wrapped in a beautiful snakeskin leather that emulates luxurious snakeskin that is featured on Michael Kors handbags. Metal hardware detailing frames the leather on both ends. Available in Black, Tortoise, Brown Horn, Amber Tortoise. Lucinda MKS913. Lucinda incorporates...
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The Calvin Klein Spring 2014 Collection

The Calvin Klein Spring 2014 Collection

The Calvin Klein Spring 2014 Eyewear Collection is comprised of a variety of modern silhouettes that offer a strong use of color and texture.   Inspirations from the Apparel and Accessories Collections are indicated through sleek lines, bold hues, and essential  shapes. Several different interpretations of the ck logo are subtly displayed on the temples . FEMALE/UNISEX – SUN ck3158S. This butterfly frame features a subtle ck accent logo in fashion colors with matte textured temples, creating a look of simple elegance  for the ck woman. Available in Coal , Havana, Petrol , Wine , Ivory. ck4185S. The Glam look is beautifully captured here with this oversized cat-eye frame.  The ck logo on the temple is accentuated by a crystal baguette ensuring that extra bit of glamour. Available in Black/White, Marble Tort, Blue, Russet, Khaki. ck4215S. Oversized zyl frame with modified rectangular lenses is classic and cool. Frame introduces the new ck Plaque logo on the temples to complement this timeless style . Available in Black Marble. ck4252S.  This bold zyl frame in an updated classic shape introduces the “Mineral” logo treatment, which was inspired by the shape of gems. This...
Filed in: Eyewear
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New Valentino Pilot Style For Spring/ Summer 2014

New Valentino Pilot Style For Spring/ Summer 2014

REVISITING THE CLASSIC METAL PILOT WITH A HINT OF ROCK. THE PILOT SUNGLASSES ARE RE-INTERPRETED IN VALENTINO STYLE WITH STUDS AND TONE ON TONE SWEATBAR. VALENTINO PILOT THE VALENTINO LOGO IS ENGRAVED ON THE LEFT LENS WHILE A V METAL PLAQUE IS EMBOSSED AT THE END OF THE TIPS. THE STYLE IS AVAILABLE IN GUNMETAL/BLACK, LIGHT GOLD/ BLONDE HAVANA AND LIGHT GOLD/DARK HAVANA. For more information visit www.marchon.com
Filed in: Eyewear
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Nine West New Spring 2014 Eyewear Collection

Nine West New Spring 2014 Eyewear Collection

The Nine West Spring 2014 Collection captures the brand’s belief in the power of fashion by offering exceptional designs that are trend-right and set dynamic style in ophthalmics and sunwear. The brand’s modern approach to design translates in the details, patterns and colors that define confidence and individuality with an optimistic spirit! SUNS NW549S. This classic shape is on-trend with slim temples; constructed from unique color-blocked acetate. Available in Black, Dark Brown, Purple. NW542S. Smooth sculpted temples, reminiscent of nature, in rich horn colorations. Available in Black, Soft Tortoise, Orchid Horn. NW543S. Smooth sculpted temples, reminiscent of nature, in rich horn colorations. Available in Black, Lilac Tortoise, Blush. NW548S. A unique python print, inspired by the footwear collection, adds an exotic look to this sunglass. Available in Black, Brown, Berry. OPTICAL NW1028. This lightweight, flat metal is a modified cat eye shape featuring beautiful ombre colorations. Available in Black Lilac, Brown Gold, Navy Beige, Bordeaux Rose. NW5050. Made from the same unique color-blocked acetate as sun style NW549S, this frame is wearable and fun. Available in Black, Dark...
Filed in: Eyewear
The Nautica Spring 2014 Collection

The Nautica Spring 2014 Collection

The Nautica Spring 2014 collection is all about the water. Classic shapes with updated modern details describe a new casual approach to this great looking collection. Sunglasses have been energized with new materials, finishes and colors, all inspired by the ocean around us. Still featuring polarized lenses in all sunglasses, Nautica delivers newness that combines fashion and function. SUNS – MALE N5101S. This classic navigator is crafted to be lightweight with rubber temples that were inspired by sailing rope. It features polarized lenses, adjustable nosepads and spring hinges for comfort. Available in black chrome with blue flash lens, antique dark gunmetal with brown lens, antique gold with green lens. N5102S. This classic aviator has a lightweight frame with polarized lenses for added sun protection. Rubber temples emulate sailing rope. Available in black chrome with blue flash lens, antique dark gunmetal with brown lens, antique silver with silver flash lens, antique navy with smoke lens. N6176S. This plastic men’s polarized frame has a slight wrap for added protection from the sun. The Nautica logo is subtly etched across both temples. The frame has a matte finish with spring...
Filed in: Eyewear
Lacoste Eyewear Collection For Spring & Summer 2014

Lacoste Eyewear Collection For Spring & Summer 2014

The SPRING/SUMMER 2014 LACOSTE Eyewear collection continues to take inspiration from the key codes of the brand, such as pique, stripes, piping, and color block. These key codes are carried throughout all their product categories, unifying and creating a story that pays homage to the brand. Each code is an expression of the Lacoste heritage, and allows everyone with a quick glance to unmistakably identify a Lacoste item. SUNS – FEMALE/UNISEX L733S. Injected round frame features curved temples, creating a timeless shape that will appeal to all Lacoste customers. Temples feature updated pique treatment with layered croc logo. Available in Black, Cream, Wine, Petroleum, brown. This lightweight round frame features shapely temples adorned with the newest interpretation of the L12.12., PRINTED PIQUE. This bold interpretation of the iconic polo shirt is then complemented with a delicately placed croc logo juxtaposed on each of the temples. Colors L734S. This classic shape will appeal to all Lacoste customers. Updated pique detailing on zyl temple adds a bit of texture to an understated style. Available in Black, Brown, White, Petroleum, Red, Green. The classic wayfarer inspired style features...
Filed in: Eyewear
Chloe Spring 2014 Collection From Marchon

Chloe Spring 2014 Collection From Marchon

The Chloe Spring 2014 collection is comprised of styles featuring intricate detailing and subtle elegance. Several interpretations of the ‘C’ logo appear throughout the collection, enhancing the feminine shapes. Mini metal studs and adornments embellish frame fronts while metal bars and logo plaques enrich temples. Inspired by the handbag collection, buckle details are also prominent in this collection. SUN CE111S – CYPRESS. Classic aviator with chic updates. Combo temple features metal cutout. Available in Light Gold with Black Lens, Light Gold with Green Lens, Gold with Peach Lens. CE112S – CYPRESS. Round lenses are wire-rimmed. Combo temple features metal cutout. Available in Light Gold with Black Lens, Gold with Bordeaux Lenx, Light Gold with Blue Lens. CE634S – ALEXI. Retro-inspired injected round frame features metal bar detail hugging frame front sides. Metal “C” buckle enriches the temple. Inspired by the jewelry line, this style uses beautiful translucent and gradient colors. Available in Black, Grey, Light Havana, Bordeaux. CE635S – ALEXI. Feminine injected butterfly-shaped frame features buckle detail at frame front corners. Metal “C” buckle enriches...
Filed in: Eyewear
G-Star Raw Eyewear Spring 2014 Eyewear Collection

G-Star Raw Eyewear Spring 2014 Eyewear Collection

Following G-Star’s denim philosophy, heritage and innovation melt together in G-Star’s new eyewear collection. G-Star sunglasses are characterized by ‘straight cut lenses’, an authentic design element that creates a unique statement in the world of eyewear of today. The straight cut concept is inspired by authentic aviator goggles, created over a century ago. By reinterpreting these goggles both technically and aesthetically, G-Star transformed authentic functionality into contemporary and distinctive designs. Following up from the launch collection, the G-Star eyewear assortment for Spring/Summer 2014 remains true to the G-Star ethos of craftsmanship and innovation by presenting a series of new modern interpretations of classic eyewear, G-Star sunglasses signature straight cut lenses are offered in acetate and steel frames. The iconic oversized screws used to reference the industrial inspirations of the brand together with perforated temple tips are standard on both acetate and metal frames. SUNS GS105S “Faeroes”. Square navigator shape features slim metal temples and the classic sweat bar. Signature G-star screw is at the hinge. Temple tips show G-star logo and the iconic...
Filed in: Eyewear
Let It Shine With Nike Lifestyle Suns

Let It Shine With Nike Lifestyle Suns

From streamline classic frames to sunglasses that make a modern bold statement, there’s a Nike Sun for every lifestyle. Nike engineered this revolutionary line of sunglasses, featuring Nike Max Optics.® Nike 2014 Lifestyle Suns come in six flattering styles and fashion forward, eye-popping colors. True to Nike’s brand, style doesn’t compromise performance. Patented Nike Max Optics provide clear, nearly distortion-free vision for a better field of view, including in the periphery. Features and Benefits Nike Max Optics: Precise visual information at all angles of view Durable and scratch resistant Lightweight Custom Nylon Frames: lightweight, superior comfort and fit Integrated Rubber Nose Bridge: Increase grip and stability 6 and 8 base sport frame designs 6 base styles for easy Rx Designed for prescription or non-prescription lenses 100% UVA/UVB Protection The sunglass line launches with six slick styles: the Mercurial, Premier, Charger, Mavrk, Cruiser and Mojo. Each comes in a wide variety of frame colors, from Military Brown to Turbo Green. The Nike Logo or “NIKE” brand name compliments the frame’s color for a pop of color that gets noticed. The lenses are tinted in...
Filed in: Eyewear, Sunwear
G-Star RAW Celebrates Eyewear Launch During New York Fashion Week

G-Star RAW Celebrates Eyewear Launch During New York Fashion Week

Last night, G-Star RAW hosted an exclusive event during New York Fashion Week at The High Line Hotel to highlight its latest RAW campaign and launch of the G-Star Eyewear collection. G-Star RAW campaign faces Sergio Pizzorno and Keenan Kampa are an unexpected combination of creative talents. Sergio is the guitarist and songwriter of renowned British band Kasabian, and Keenan performs in the prestigious Russian Mariinsky Ballet Company. Wearing a specially designed dress by the RAW Atelier, Keenan announced Kasabian who took over the stage with a private performance playing their latest songs before DJs Tennessee Thomas and Paul Sevigny took the night away. Besides the music, guests previewed the straight cut lenses of the new G-Star RAW Eyewear, so razor sharp they create a striking look. The Eyewear collection is recognizable for its distinct features such as channeled aviator frames, exposed screws and industrial references. The RAW event included notable attendees such as Erin Wasson, Poppy Delevigne, Ne-Yo, Natalia Kills, Tyson Beckford, Nina Adgal, Matt&Kim, Becka Diamond, J Alexander, Kate Nash, Madelen de la Motte, Hanna Rundlof, Rosci Diaz, Rie Rasmussen and band Hypnotic...
Filed in: Industry Info
Marchon Launches Marchon Sports EMEA

Marchon Launches Marchon Sports EMEA

Marchon Eyewear has launched a new sales division that will solely focus on servicing the sporting goods sector in EMEA, including action sports, general sports and lifestyle retail. Known as Marchon Sports EMEA, the product portfolio will consist of performance and lifestyle sunglasses, and snow goggles, for Nike Vision; and action sports sunglasses, snow goggles and MX goggles for Dragon Alliance. The young, dynamic team will be headed up by Gunther Herrmann, who has over 20 years’ experience in sporting goods distribution, and has held several senior positions within Marchon. To support growth in EMEA, Craig Smith will become the EMEA Sales & Marketing Manager for Dragon. With 11 years’ experience in the action sports industry, Craig has worked as Dragon’s UK brand development manager for the past 6 years. In addition, Eric Brendel will be joining the team as the EMEA Sales & Marketing manager for Nike Vision in the sporting goods channel. He has 12 years’ experience in the action sports and sporting goods channel. The team will work closely with the Nike Vision team at the Marchon Global Headquarters in New York, as well as with JC Clenet who oversees...
Filed in: Eyewear, Industry Info
When Crocodile Meets Dragon

When Crocodile Meets Dragon

LACOSTE LAB revives the tradition of innovation, an integral part of the brand’s DNA. The LACOSTE LAB products are the results of collaborations between LACOSTE and key partners with whom the LACOSTE LAB develops ideas and skills. Design know-how and technological innovation meet in order to create the most refined products. Christophe Pillet, Design Director at LACOSTE, is at the helm of the LACOSTE LAB. LACOSTE L!VE is a contemporary reinterpretation of the classic LACOSTE codes and crocodile DNA, destined for an audience who refuses to compromise on look, quality or cut. LACOSTE L!VE is about optimism and movement, a directional line focused on clothing and footwear that forges ahead while respecting its roots. LACOSTE L!VE also pays tribute to the impact and importance of cultural trends such as music and fashion. Constantly experimenting with fresh materials and unique designs, LACOSTE LAB steers the brand towards the future. LACOSTE L!VE enables the ‘Crocodile’ to be in tune with contemporary energy and vibes. Together, they link today and tomorrow, innovation and inspiration. ‘Unexpected and cool, LACOSTE LAB for L!VE embodies the ideal combination of LACOSTE’s technological...
Filed in: Eyewear
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