Tag Archives : Marchon

Lacoste Leather Edition

Lacoste Leather Edition

Inspired by the refined and elegant brand history, the new Lacoste leather edition consists of rich details, high-quality materials and distinguished style. Specifically designed for this collection, a new, round metal emblem marked with a tennis racket and 1933, the brand foundation date, is positioned on the inner temple tips. L160SL Balancing a sophisticated look with a distinctive edge, this contemporary silhouette combines a chic metal rim with an acetate bridge. Intricate details such as a metal hinge and crocodile logo embellish the leather inserts located on both temples while the metal racket symbol accentuates the inner temple tips. Available in black, cream and burgundy. L159SL Reminiscent Of The Finest Lacoste Leather Garments, This Frame Puts A Modern Twist On The Iconic Aviator. The Metal Frame Is Enriched With Leather Inserts On The Temples That Are Accented With The Lacoste Logo. The Inner Temple Tips Feature The Metal Racket Symbol For A Signature Touch. Available In Black, Blue And Burgundy. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products...
Filed in: Eyewear
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Nike Vision Launches Inaugural Goggle Collection

Nike Vision Launches Inaugural Goggle Collection

This Winter, Nike Vision launches the brand’s first goggle line, a collection of innovative eyewear that combines comfort and functional performance. Encompassing thoughtful design and innovative style, the launch will be comprised of three different styles: The Command, The Khyber and The Fade. The Command in Black/Volt and Khyber in Volt will both feature Transitions Adaptive Goggle Lenses, the result of a partnership between Nike Vision and Transitions Optical. Specifically created for snow, the lenses darken and lighten in response to the sunlight and weather situation at any given time. Nike Transitions Adaptive Goggle Lenses are also color optimized to enhance critical terrain details, increase depth perception and filter out glare. Additionally, each goggle purchased comes with a bonus lens. “Our goal is, and always has been, to serve the needs of the athlete, so it was an organic extension of our product line to foray into the goggle market,” said Steve Tripi, Marketing Director at Marchon, Nike Vision’s licensing company. “Our design team worked hand-in-hand with our athletes to ensure the product was truly functional, yet still aesthetically pleasing. We’re fully...
Filed in: Eyewear
Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

In the optical industry ECPs typically order their patients frames from one vendor and then have a second vendor cut the lenses and insert them into the frames. Marchon and VSPOne Optics equated the current system to having to go to one place for a burger and another for the bun. The concept of being able to order a frame with lenses from one vendor becomes realty with the launch of Marchon Direct. Marchon Direct saves staff time. Most optical staff are still making two or three phone calls to the frame vendor, the lab and then following up with more phone calls, for each and every patient. Marchon Direct frees up staff to manage the ECP’s business, instead of vendors. Marchon Direct offer optical owners savings in three ways: 30% off Unity lenses, free shipping and ECP’s keep their best- sellers displayed. When best-selling frames have been removed and sent to a lab, ECP’s run the risk of the next patient finding the frame selection weak and walking out to purchase their eyewear elsewhere. Marchon Direct represents all four VSP Global lines of business leveraging their individual offerings to benefit the optical industry. VSPOne Optics built a lab in the Marchon distribution...
Filed in: Eyewear
The New Etro Eyewear Collection Debuts From Marchon

The New Etro Eyewear Collection Debuts From Marchon

We are pleased to announce the launch of the new ETRO EYEWEAR collection starting from September 2015. Etro and Marchon signed an exclusive licensing agreement to design, manufacture and distribute the sun and ophthalmic collections ETRO EYEWEAR. The partnership aims to further increase the already significant position of Etro in the accessories world. “It’s a significant debut that represents for us a new challenge, and that gives us new energy. It comes from the need of completeness: the creation of an eyewear line is a further step in our creative and stylistic path, which contributes to the strengthening of our brand identity and heritage,” stated Jacopo Etro, Creative Director of the Etro Accessories collections. Claudio Gottardi, Marchon Eyewear President and CEO, commented: “The global licensing agreement with Etro represents Marchon’s strategic goals to expanding our portfolio with compelling European luxury brands. The team at our Italian Design and Product Development Center will work in collaboration with Etro’s designers to interpret and translate the strong identity of the Fashion House, including the iconic Paisley motif, in order to conceive...
Filed in: Eyewear, Industry Info
Brand Manager of Adidas Eyewear Accepts Position of Silhouette’s National Sales Manager for the United States

Brand Manager of Adidas Eyewear Accepts Position of Silhouette’s National Sales Manager for the United States

Heinz Pichler, experienced Brand Manager for adidas eyewear, has accepted the position of Silhouette’s National Sales Manager for the United States. Heinz was hired in 2012 as the Brand Manager of adidas eyewear, and brings with him over 12 years of experience in the Optical Industry. Pichler entered the optical world in 2002 as a Sales Representative for Marchon Eyewear. His experience and growth led to a Brand Specialist role. While at Marchon, Heinz focused on increasing brand sales by developing programs, marketing promotions, and training for the sales force and key accounts. He coordinated with U.S. Sales and Brand Management to facilitate growth of sports eyewear while leading brand specific trainings to maximize sales potential. In addition, he influenced product design and direction by communicating the needs of American Eye Care Professionals. In his position as Brand Manager at Silhouette, Heinz was in charge of product and marketing development of the adidas eyewear brand, specific to the U.S. market. He helped to develop national sales strategies, manage the implementation of key sales initiatives, and aided in the creation of training materials focused on brand education...
Filed in: Eyewear, Industry Info
Marchon Eyewear Announces Regional Expansion With New Subsidiary In China

Marchon Eyewear Announces Regional Expansion With New Subsidiary In China

As part of its continued strategic global expansion, Marchon Eyewear, Inc. announces the opening of a new regional office in Shanghai, China. Marchon has been present in the Chinese market since the early ‘90s through a distribution agreement with a local partner. Marchon has now opened a wholly owned subsidiary which will serve as a hub to develop the Company’s business in the Greater China region. The new investment is part of a strategic plan to strengthen the Company’s local integrated presence. The new office features a dedicated marketing, sales, and customer service staff. In addition, a design studio in Hong Kong specializing in the conception and development of frames for Asian consumers and a logistics center in Shenzhen further enhance Marchon’s capabilities in the region. The new structure will be led by Matt Zhang, Managing Director of Marchon China, with a team of 40+ seasoned professionals. Zhang will be reporting to Connie Lai, Managing Director Asia Pacific of Marchon Eyewear, who is based in Hong Kong, Marchon’s regional headquarters. Connie has extensive management experience with multinational companies in the Asia Pacific region. The new Chinese office...
Filed in: Eyewear, Industry Info
The New Flexon Pivotal Force Series

The New Flexon Pivotal Force Series

The unique concept of the Flexon Pivotal Force Series is centered on the functionality and design of the hinge mechanism. The rubber coated temple mimics the movement of a lever as it pivots around the axis point and interlocks with the open end-piece construction. Inspired by fundamental, simple and compound machines in the design process, the integration of the end-piece and temple creates fluid movement and a sleek aesthetic which is portrayed in each frame. With modified rectangular silhouettes, the frames in this series offer sophisticated style along with superior durability. Feather light and flexible. Radically resistant. Titanium strong. Flexon: the memory metal eyewear that always returns to its original shape. BEND THE RULES WITH FLEXON. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, DVF | Made for Glass, Dragon, Flexon®, G-Star RAW, Jil Sander, Karl Lagerfeld, Lacoste, Liu Jo, MARCHONYC, Michael Kors, Nautica, Nike,...
Filed in: Eyewear
The New Flexon Kids Eyewear Collection

The New Flexon Kids Eyewear Collection

Perfect for children that are active and always on-the-move, the new Flexon Kids Collection features titanium alloy that returns to its original shape when twisted or bent and is remarkably resistant to scratches and dents, making it the ultimate accident-proof eyewear for children. Designed for the younger Flexon generation, the Kids Collection is colorful and playful, featuring the latest trends that will surely win their classmates’ approval. The collection offers a fresh, youthful approach with an assortment of color combinations that is accented with eye-catching details and designs. BOYS – OPTICAL Pluto. A fun mix of color palettes and patterns, this modified oval speaks to the diverse personal tastes of every boy. The temple tip colors perfectly match the temple design. Available in Black, Gunmetal, Hunter Green and Navy. Saturn. Both youthful and sophisticated, this timeless rectangular frame features a colorful linear detail on the end pieces and temples. Featuring spring hinges, these cool and durable glasses will keep up with his active lifestyle. Available in Black, Gunmetal, Hunter Green and Navy. GIRLS – OPTICAL Moonbeam. The simple, yet classic design of this rounded...
Filed in: Eyewear
Support The Fight Against Breast Cancer In Style With MARCHONYC

Support The Fight Against Breast Cancer In Style With MARCHONYC

In recognition of National Breast Cancer Awareness, Marchon Eyewear, Inc. is proud to announce its support of Memorial Sloan Kettering Cancer Center. To help raise awareness and funds, Marchon has created a limited-edition optical frame from its proprietary brand, MARCHONYC. Together, Marchon and Memorial Sloan Kettering Cancer Center are taking steps to fight against breast cancer. For every MARCHONYC Sherry Pink Ribbon frame sold through December 31, 2014, Marchon will donate $5 to Memorial Sloan Kettering Cancer Center to support innovative breast cancer research and patient treatment. Commenting on the Company’s commitment to fighting breast cancer, Marchon Eyewear President and CEO Claudio Gottardi stated, “Marchon is honored to support Memorial Sloan Kettering Cancer Center. The work of this organization is making a meaningful difference as their efforts continue to improve their understanding and treatment of breast cancer.” About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, Calvin...
Filed in: Eyewear, Industry Info
The New Dragon Rx Collection

The New Dragon Rx Collection

Southern California based eyewear innovator Dragon has done it again. Coming hot off the heels of last season’s Rx Collection debut, Dragon’s Rx Collection features new optical color additions as well as new sun styles. Inspired by athletes and designed for the sophisticated consumer with a passion for action sports, Dragon’s Rx line consists of five pre-existing optical styles in new rich, custom color palettes plus two new Rx sunglasses: Rx Optical Styles:  Andy – now available in Black Slate Mikey T – now available in Brown Slate Skitmore – now available in Brown Slate Kenny – now available in Black Slate Seaton – now available in Brown Slate Rx Sun Styles: Samuel – available in Matte Black, Matte Dark Tortoise and Navy Camo Robbs – available in Matte Black, Brown Camo and Matte Navy Featuring dimensionally carved acetate, a traditional fit, and stylish shapes, these fashion forward frames exude quality with attention paid to even the smallest details. The Rx optical frames feature custom-engineered cast metal hinges with a sly Dragon emblem stamped on the inside, while the new Rx sun styles offer the same look, but in darker gunmetal. Additionally, a classic...
Filed in: Eyewear
The Big Apple’s Most Iconic Feature….Its New York City Skyline

The Big Apple’s Most Iconic Feature….Its New York City Skyline

There is no doubt that New York City has one of the most beautiful, unique and famous skylines in the world. Some of humanity’s most impressive engineering achievements can be seen here, creating an effect that is artistically pleasing. And, much like the city itself, the skyline is always changing. That is why New York City’s skyline has been chosen to celebrate the trendy and strikingly diverse new eyewear collection from MarchoNYC. Always evolving and creating new designs, the latest MarchoNYC collection represents the diversity of the city and the individuals that inhabit it. Shot from the rooftop of the famed Starrett-Lehigh Building, enjoy a closer look at the collection and all of the beauty and history this city skyline has to offer. WE INVITE YOU TO LEARN MORE ABOUT MARCHONYC EYEWEAR. WITH FOUR DIFFERENT SUB-COLLECTION THAT COMPRISE THE LINE – EASTSIDE, WESTSIDE, UPTOWN and DOWNTOWN Each series is individually unique and speaks directly to its own audience, but ultimately are all joined together by one driving force. The MarchoNYC Eyewear Collection proudly embodies its New York City roots and reflects the style, attributes and history of its one-of-a-kind skyline. EASTSIDE:...
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The New Airlock Eyewear Collection

The New Airlock Eyewear Collection

The new Airlock Collection is made for the Maximum Minimalist. Each frame is created with stainless steel, providing a durable and lightweight structure. Offering a rimless look, multiple silhouettes, handmade zyl temples and a sophisticated color palette, the collection focuses on minimalistic styling with a contemporary twist. The collection utilizes the Dual Compression Mount System which is the most modern method for 3-piece mounting, providing faster fabrication time and no marks on the lens edge. MALE – OPTICAL Triumph 200. Achieve a classic look with these rimless rectangle lenses. A smooth stainless steel design creates a casual appearance, while a touch of color on the temples adds dimension. The engraved linear end piece detail flows seamlessly into the integrated hinge. Available in Blue.   Triumph 201. Sleek and lightweight, this rimless rectangle silhouette instantly updates a classic look that appeals to the modern man. Handmade zyl temple sleeves accentuate the minimalistic style. Available in Gunmetal.   Triumph 202. Seamlessly blends a traditional look with modern-day style. With rimless architecture and ultra-lightweight stainless steel, this rectangle...
Filed in: Eyewear
The New Skaga Eyewear Collection

The New Skaga Eyewear Collection

Scandinavian Eyewear’s Skaga brand has a deeply rooted heritage in Sweden that dates back to 1948. Over the years, many distinguished Swedish designers have created glasses for Skaga, the most famous of whom were Sigvard Bernadotte, Carl-Anne Breger and Sighsten Herrgard. Today, the design legacy is still very much a part of the company and the aim of the team’s work is to create elegant Scandinavian designs with a contemporary feel – and to continue to write design history. Behind the brand lies a solid knowledge of craftsmanship and technology which can be seen in the new Skaga Eyewear Collection. This collection is Made-in-Italy, in which it features only the finest materials, quality designs and attention to the smallest details, thus meeting the high standards that the brand is renowned for. Designed for the sophisticated consumer, yet maintaining a clean, elegant and minimal design, Skaga continues to evolve with each collection, maintaining its ability to mix tradition with trend. The new collection showcases sleek designs that portray a modern look with a classic touch. Constructed using the highest quality materials – titanium – this collection pushes the boundaries...
Filed in: Eyewear
The New Nine West Eyewear Collection

The New Nine West Eyewear Collection

The new Nine West Eyewear Collection pulls inspiration from the hottest trends seen on the runway, creating stylish and modern eyewear that appeals to any fashion aficionada. The collection is designed for the style chameleon seeking fresh fashion that is equally diverse as it is chic. Featuring ombre colorations, translucent frames and temples, and trendy silhouettes, the collection captures the brand’s modern, sexy style. SUNS NW540S. This chic, glam oversized cat-eye features translucent edged zyl with gradient lenses for alluring yet easy style. Polished logo plaques on the outer and inner temples add a mark of sophistication. Available in Black, Havana and Orange. OPTICAL NW5065. Always on trend, Nine West delivers a colorful twist on the ever-classic tortoise shell pattern. The flattering rectangular shape is constructed in acetate and is a must-have for the smart and style savvy fashionista. The angular profile is classically distinguished, featuring a metal logo plaque. Available in Tortoise, Purple Tortoise, Red Tortoise and Black.   NW5067. Of-the-moment ombre colorations refashion a classic silhouette. Shape and color driven, this frame is a timeless interpretation...
Filed in: Eyewear
New Styles From Jil Sander Collection

New Styles From Jil Sander Collection

Geometric shapes paired with sophisticated simplicity. The strong and pure Jil Sander signature look is represented in the eyewear collection, where elegance, minimalism and research represent the founding elements of the brand. JS138S The structure draws inspiration from the iconic 3D temple. The transparency of the lens reveals the internal metal structure. This double layer look is a unique style that is both versatile and unisex, combining technology and innovation. The color palette is available in Dark Gunmetal/Black, Dark Gunmetal/Turtledove, and Dark Gunmetal/Denim. JS139S The mask shape of this style is accentued by the iconic 3D temple. The lines are geometric with sophisticated details. The color palette is soft and ultra feminine, available in Gold/Grey, Gold/Champagne and Gold/Wine. JS733S The color blocking effect made of multiple overlapping layers of acetate assembled and cut by hand is a signature look of the Jil Sander eyewear collection. A minimalist look, this modified square frame is available in contrasting colors for an elegant effect: Black, Burgundy, Tortoise and Brown.   JS2733 The square acetate structure showcases clean lines with contrasting color on...
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