Tag Archives : Marchon

G-Star Raw Eyewear Spring 2014 Eyewear Collection

G-Star Raw Eyewear Spring 2014 Eyewear Collection

Following G-Star’s denim philosophy, heritage and innovation melt together in G-Star’s new eyewear collection. G-Star sunglasses are characterized by ‘straight cut lenses’, an authentic design element that creates a unique statement in the world of eyewear of today. The straight cut concept is inspired by authentic aviator goggles, created over a century ago. By reinterpreting these goggles both technically and aesthetically, G-Star transformed authentic functionality into contemporary and distinctive designs. Following up from the launch collection, the G-Star eyewear assortment for Spring/Summer 2014 remains true to the G-Star ethos of craftsmanship and innovation by presenting a series of new modern interpretations of classic eyewear, G-Star sunglasses signature straight cut lenses are offered in acetate and steel frames. The iconic oversized screws used to reference the industrial inspirations of the brand together with perforated temple tips are standard on both acetate and metal frames. SUNS GS105S “Faeroes”. Square navigator shape features slim metal temples and the classic sweat bar. Signature G-star screw is at the hinge. Temple tips show G-star logo and the iconic...
Filed in: Eyewear
Let It Shine With Nike Lifestyle Suns

Let It Shine With Nike Lifestyle Suns

From streamline classic frames to sunglasses that make a modern bold statement, there’s a Nike Sun for every lifestyle. Nike engineered this revolutionary line of sunglasses, featuring Nike Max Optics.® Nike 2014 Lifestyle Suns come in six flattering styles and fashion forward, eye-popping colors. True to Nike’s brand, style doesn’t compromise performance. Patented Nike Max Optics provide clear, nearly distortion-free vision for a better field of view, including in the periphery. Features and Benefits Nike Max Optics: Precise visual information at all angles of view Durable and scratch resistant Lightweight Custom Nylon Frames: lightweight, superior comfort and fit Integrated Rubber Nose Bridge: Increase grip and stability 6 and 8 base sport frame designs 6 base styles for easy Rx Designed for prescription or non-prescription lenses 100% UVA/UVB Protection The sunglass line launches with six slick styles: the Mercurial, Premier, Charger, Mavrk, Cruiser and Mojo. Each comes in a wide variety of frame colors, from Military Brown to Turbo Green. The Nike Logo or “NIKE” brand name compliments the frame’s color for a pop of color that gets noticed. The lenses are tinted in...
Filed in: Eyewear, Sunwear
G-Star RAW Celebrates Eyewear Launch During New York Fashion Week

G-Star RAW Celebrates Eyewear Launch During New York Fashion Week

Last night, G-Star RAW hosted an exclusive event during New York Fashion Week at The High Line Hotel to highlight its latest RAW campaign and launch of the G-Star Eyewear collection. G-Star RAW campaign faces Sergio Pizzorno and Keenan Kampa are an unexpected combination of creative talents. Sergio is the guitarist and songwriter of renowned British band Kasabian, and Keenan performs in the prestigious Russian Mariinsky Ballet Company. Wearing a specially designed dress by the RAW Atelier, Keenan announced Kasabian who took over the stage with a private performance playing their latest songs before DJs Tennessee Thomas and Paul Sevigny took the night away. Besides the music, guests previewed the straight cut lenses of the new G-Star RAW Eyewear, so razor sharp they create a striking look. The Eyewear collection is recognizable for its distinct features such as channeled aviator frames, exposed screws and industrial references. The RAW event included notable attendees such as Erin Wasson, Poppy Delevigne, Ne-Yo, Natalia Kills, Tyson Beckford, Nina Adgal, Matt&Kim, Becka Diamond, J Alexander, Kate Nash, Madelen de la Motte, Hanna Rundlof, Rosci Diaz, Rie Rasmussen and band Hypnotic...
Filed in: Industry Info
Marchon Launches Marchon Sports EMEA

Marchon Launches Marchon Sports EMEA

Marchon Eyewear has launched a new sales division that will solely focus on servicing the sporting goods sector in EMEA, including action sports, general sports and lifestyle retail. Known as Marchon Sports EMEA, the product portfolio will consist of performance and lifestyle sunglasses, and snow goggles, for Nike Vision; and action sports sunglasses, snow goggles and MX goggles for Dragon Alliance. The young, dynamic team will be headed up by Gunther Herrmann, who has over 20 years’ experience in sporting goods distribution, and has held several senior positions within Marchon. To support growth in EMEA, Craig Smith will become the EMEA Sales & Marketing Manager for Dragon. With 11 years’ experience in the action sports industry, Craig has worked as Dragon’s UK brand development manager for the past 6 years. In addition, Eric Brendel will be joining the team as the EMEA Sales & Marketing manager for Nike Vision in the sporting goods channel. He has 12 years’ experience in the action sports and sporting goods channel. The team will work closely with the Nike Vision team at the Marchon Global Headquarters in New York, as well as with JC Clenet who oversees...
Filed in: Eyewear, Industry Info
When Crocodile Meets Dragon

When Crocodile Meets Dragon

LACOSTE LAB revives the tradition of innovation, an integral part of the brand’s DNA. The LACOSTE LAB products are the results of collaborations between LACOSTE and key partners with whom the LACOSTE LAB develops ideas and skills. Design know-how and technological innovation meet in order to create the most refined products. Christophe Pillet, Design Director at LACOSTE, is at the helm of the LACOSTE LAB. LACOSTE L!VE is a contemporary reinterpretation of the classic LACOSTE codes and crocodile DNA, destined for an audience who refuses to compromise on look, quality or cut. LACOSTE L!VE is about optimism and movement, a directional line focused on clothing and footwear that forges ahead while respecting its roots. LACOSTE L!VE also pays tribute to the impact and importance of cultural trends such as music and fashion. Constantly experimenting with fresh materials and unique designs, LACOSTE LAB steers the brand towards the future. LACOSTE L!VE enables the ‘Crocodile’ to be in tune with contemporary energy and vibes. Together, they link today and tomorrow, innovation and inspiration. ‘Unexpected and cool, LACOSTE LAB for L!VE embodies the ideal combination of LACOSTE’s technological...
Filed in: Eyewear
Marchon’s New International Travel Retail Director

Marchon’s New International Travel Retail Director

Marchon Eyewear, Inc. is pleased to announce Erwan Le Guennec as the new International Travel Retail Director, reporting directly to Nicola Zotta, Managing Director of Marchon Europe BV. “We have decided to invest significantly more in the travel retail channel for the next years to capture the growth opportunities of the sunglasses category and to capitalize on our continuously expanded branded portfolio. Erwan is going to be a great addition to the Marchon team. He will bring a new point of view as well as critical knowledge and skills to the company. We are excited that he has accepted this new challenge,” said Claudio Gottardi, CEO. Le Guennec brings to Marchon over ten years experience in the luxury sector and strong international expertise. Previously, he was with the LVMH group working as the Travel Retail Director Europe and Africa for Fragrance Brands. In this role, he led international business units as well as managed multicultural teams in sales, trade marketing and finance. Prior to this, Le Guennec helped to create and build the Travel Retail business for Kenzo Parfums in Asia-Pacific. He will be based out of Marchon Europe BV, Amsterdam. “I am extremely honored...
Filed in: Eyewear, Industry Info
Chloé Looks Ahead To Spring/Summer 2013

Chloé Looks Ahead To Spring/Summer 2013

Launching in Spring/Summer 2013, Chloé Eyewear debuts a sunwear collection that embodies the iconic elements seen throughout ready to wear collections. Soft shapes and classic colorations complement the feminine silhouette. Graceful details like the metal zipper, the “petal” cut and mirrored treatments adorn frame fronts and temples. Modern and sophisticated, the SS13 Chloe Eyewear Collection is playful and timeless. CE100SL. CE101SL. Nerine sister styles with elegance to spare. Classic shapes are heightened with lush leather embracing aviator (CE100SL) and rounded square (CE101SL) lenses. Metal adornments accent gentle curvatures on frame fronts and color combinations are soft and complementing. CE100SL is available in Bronze/Brown, Gold/Red, Gold/Cream, Gold/Green, and Gold/Black; and CE101SL is available in Gold/Cream, Gold/Khaki, Gold/Black, and Rose Gold/Red. CE102S. A zipper detail at the end pieces, followed by an engraved Chloé logo is a pleasant addition to classic aviator styling of CE102S in the Acanthe styling. Sleek lines molded from golden metal create effortless elegance. CE102S is available in Copper, Gold, Gold/Black, Gold/White, and Gold/Brick. CE103S. CE104S....
Filed in: Eyewear
Marchon Acquires Scandinavian Eyewear

Marchon Acquires Scandinavian Eyewear

Marchon Eyewear, Inc. today announced the acquisition of Swedish eyewear company Scandinavian Eyewear. Established in 1948, Scandinavian Eyewear has been designing optical frames for almost 65 years and has been a leader in the Nordic region. Scandinavian Eyewear’s proprietary brand, SKAGA, has made a distinctive mark in the eyewear industry. The acquisition will allow Marchon to penetrate the prominent share the company has in the Scandinavian market and broaden the distribution of proprietary and licensed brands worldwide. Claudio Gottardi, Marchon President and CEO, said, “The acquisition of Scandinavian Eyewear marks another proud moment in Marchon’s continuous global expansion efforts and strategic plans for growth. This company has a rich heritage and a formidable history. The combination of high quality, craftsmanship and classic design perfectly aligns with Marchon’s core values. We look forward to continuing and expanding Scandinavian’s brand equities and presence worldwide in a collaborative partnership.” In addition to SKAGA, the company has a strong portfolio of brands, all unique in style and character. The extensive brand portfolio also includes Oscar Jacobson,...
Filed in: Eyewear, Industry Info
Diane von Furstenberg Fall/Winter 2012 Collection

Diane von Furstenberg Fall/Winter 2012 Collection

The Diane von Furstenberg brand, known for femininity and luxury, debuts an eyewear collection featuring vintage shapes and key components from her ready to wear collection. Inspired by iconic designs, unique hardware such as the chain link, harper buckle and power stone are showcased in this beautiful collection. Through Diane’s sophisticated designs, she empowers women and has helped define a generation. Sun Maya (DVF567S) & Layla (DVF558S). A glamorous metal clasp known as DVF’s signature harper hardware is featured on the temples of Maya and Layla. Both styles include trendsetting color blocking from front to temples. Maya, is a fashionable round frame, while Layla is a vintage inspired wayfarer. Maya includes black, dark tortoise, blonde tortoise, and blue tortoise, while Layla is available in black/tortoise, dark tortoise, tokyo tortoise, and green tortoise. Joy (DVF819S). Classic metal frames are key pieces in the collection. Joy is an easy to wear square with a metal front and plastic temples. The inside temples feature proprietary zyl inspired by the colorful patterns used in Diane’s apparel. Dropped temples add beauty to the DVF Logo. Available in black/gunmetal,...
Filed in: Eyewear, Sunwear
Salvatore Ferragamo Fall/Winter 2012 Collection

Salvatore Ferragamo Fall/Winter 2012 Collection

For the Fall/Winter 2012 collection, Salvatore Ferragamo Eyewear introduces sun and ophthalmic frames with timeless designs and iconic accents, synonymous with the legendary brand. Translating adornments seen on the FW12 Ready-to-Wear runway, the Gancino and Vara are skillfully placed temple accents made of polished metal and filled with vivid enamel in autumnal colorations. Jewels and crystals are incorporated discreetly, bringing a new level of detail to female ophthalmics. Elegant and eternally chic, the Ferragamo Eyewear collection continues to exceed expectations. WOMEN SF642SR. Fiamma di San Giuliano Ferragamo, the eldest of Salvatore Ferragamo’s six children, created the Gancino handbag for her mother. The Gancino clasp, replicated onto the temples of SF642SR, is inlaid onto zyl and features individually placed rhinestones that illuminate the scripted Ferragamo logo. The classic rectangle is available in Grey Gradient, Beige Gradient, Turquoise Gradient, and Purple Gradient. SF651S. The polished metal of the Vara clasp is delicately engraved with the scripted Salvatore Ferragamo logo. Set against dual-toned temples, this classic clasp adornment brings to life the sophistication...
Filed in: Eyewear, Sunwear
Nine West 2012 Fall/Winter Collection

Nine West 2012 Fall/Winter Collection

Nine West, known for its effortless style and timeless fashion, creates a vibrant and colorful sun and optical collection for the 2012 Fall/Winter season. Animal print inspired patterns and textural details are woven throughout the collection, creating dynamic pieces aligned with this season’s trends. Classic styles have been revitalized with new colorations and the combination of metal and zyl materials makes this a stand out collection. SUNS NW518S. Classic every day, enhanced. NW518S features a scattered rhinestone pattern across temples. The rectangular frame shape is modified with a subtle, uplifting butterfly effect. An all plastic frame, it is inspired by the luminous details seen throughout the Nine West 2012 collection. Colors such as blue shimmer and plum shimmer create iridescent appeal; also available in black and tortoise. NW517S. Geometric inspired, this unique sunglass features laser cut edges accent an oversized cat eye frame front. Two tone colorations further accentuate the duality of NW517S, popping against black, matte black, coffee horn, and bordeaux colorations. NW519S. Inspired by the 1970s, sleek and sophisticated sunglasses feature ombre colorations enhancing...
Filed in: Eyewear
Marchon Recognizes ‘Walk Your Talk Walk’

Marchon Recognizes ‘Walk Your Talk Walk’

Marchon Eyewear, Inc. is proud to recognize Jaci and Eric Hasemeyer, who founded ‘Walk Your Talk Walk’, as part of the Eye Make a Difference campaign, which honors and supports ordinary people who’ve made extraordinary differences in the world through philanthropic and charitable work. The Hasemeyers grew their family of five by fostering 30 children and eventually adopting 10. They recognized that older children have a more difficult time in the Foster care system and soon with open arms provided a home for Foster children in Riverside, CA. With their compassion for these children, they realized that they wanted to keep helping by giving a positive impact on their lives and development. The Hasemeyers established the ‘Walk Your Talk Walk’ foundation, which raises funds and awareness for the foster community. “This is the largest grant we have ever received and through your help and support, we hope to change the foster system to help so many more children and youth in America. We want to grow the ‘Walk Your Talk Walk’ by traveling to local foster fairs and opening the eyes of more communities with our vision in helping these children either by volunteering or simply...
Filed in: Eyewear, Industry Info
Marchon Takes The World Sight Day Challenge

Marchon Takes The World Sight Day Challenge

An estimated 600 million people in the world are blind or vision-impaired simply because they do not have access eye exams and glasses. Marchon invites everyone to make a difference in the fight to prevent blindness by supporting the World Sight Day Challenge. This global event, held annually on the second Thursday in October, is organized by Optometry Giving Sight and focuses on bringing attention to avoidable blindness and vision impairment. “Marchon is pleased to be involved in the World Sight Day Challenge,” said Claudio Gottardi, President and CEO. “It is an important event to raise awareness and funds in the fight against blindness. Everyone can make a difference by joining in a variety of fund raising events throughout the end of the year.” Participating in the Challenge is easy and fun! Choose an event in your local area and set up a donation page. Then share your link with family and friends via e-mail, snail mail, Facebook or Twitter. If you’re not up to the challenge, you can support others by making a donation to Team Marchon. Practices can also participate by donating a percentage of their eye exam fees or other sales during the month of October, and by inviting...
Filed in: Eyewear, Industry Info
New Masculine Valentino Styles

New Masculine Valentino Styles

The Valentino man interpreted by Maria Grazia Chiuri and Pierpaolo Piccioli expresses real masculinity that is evocative but not nostalgic. The collection features sleek iconic shapes. Distinct contrasts give timeless classics a contemporary edge. Pragmatic details are functional elements. ROCKSTUD (V106S) Two tiny metal studs on these sleek, simple aviator lenses are used to anchor the injected temples. The double bridge is another distinctive element of this timeless frame with large gradient lenses. V LOGO (V105S) The eyes are hidden behind a veil of mystery: gradient lenses are encapsulated in this large square enameled metal frame. A fine silver line runs around the entire lens to create a lustrous touch of pure light. The iconic “V” is engraved on the temple. ROCKSTUD (V631S) This square acetate style with a distinct masculine mood creates a very stylish look. The sleek frame front contrasts with the embellished temples: a metal “V” forms the hinge on the temple and four studs run along its length. For more information visit Marchon Eyewear at marchon.com
Filed in: Sunwear
New Syntax Of Style For Valentino

New Syntax Of Style For Valentino

Maria Grazia Chiuri and Pierpaolo Piccioli have written a new syntax of style for Valentino based on precise lines and balanced contrasts. They blend famous fifties looks with hard, metallic inserts that create iconic details. The eyes are the stars: barely veiled by transparent lenses, they are gracefully and charmingly accentuated by the strong browline. VLOGO (V638S) This compact silhouette harmoniously blends curves and angles. A fine line of chromed metal runs along the top of this distinctive, sleek acetate frame and forms a “V” at the nose. The logo is a structural element and also accentuates the eyes. ROCKSTUD (V641S) This bold, flirty acetate frame has a vintage look inspired by cat-eye styles and pin-up girls. Metal studs run like dots along the entire browline. The “V” on the temple is a functional hinge and is accompanied by the logo. FIFTIES (V104S) This large curvy style has the look of a glamorous fifties ice queen and features contrasting colors and materials. The enameled metal frame front is accentuated by a fine gold trim that surrounds the lenses. The temples are customized with the Valentino logo. For more information visit Marchon Eyewear at http://marchon.com/
Filed in: Sunwear
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