Tag Archives : Marchon

Can’t Miss Highlights Of Chloè Eyewear Collection

Can’t Miss Highlights Of Chloè Eyewear Collection

Sheer elegance, bold traces, metropolitan and international references for a distinctly French taste. The allure triumphs in the vintage shapes and the retro cuts with ‘70s appeal. Lightness and femininity can be seen in this deeply refined collection. These are the highlights of the new Chloè eyewear collection. CE115S Danae A young and modern design inspired by the ‘70s allure. Oversized structure in a bold geometric shape with a strong aesthetic character is emphasized by the use of polished metal inlay on the bridge. The logo is placed on the temple. Available in Gold/Silver, Gold/Black, and Gold/White. CE116S Danae A bold frame inspired by the ‘70s allure. The frame is an oversized geometric shape, emphasized by the use of polished metal inlay on the bridge. With attention to detail, the frame has been enriched with glazed chrome and is available in Gold/Bordeaux, Gold/Green, and Gold/Black.     CE665S Dafne These geometric sunglasses are inspired by the ‘70s. Both acetate and metal, a strong stylistic element is depicted by a metal inlay that runs along the bridge giving a partial-rim effect. Available in Dark Grey, Light Havana, Black and Bordeaux. CE666S Dafne Inspired...
Filed in: Eyewear
New Spring / Summer 2015 Styles From Salvatore Ferragamo

New Spring / Summer 2015 Styles From Salvatore Ferragamo

Sophisticated details, innate elegance and modern linearity are the creative and stylistic elements that characterize the new Salvatore Ferragamo eyewear Spring / Summer 2015 collection, making each piece unique and exclusive. MAN SF731S An iconic model of timeless character defined by essential and pure geometric forms, male rigour in the proportions and the typical stylistic codes of the maison. The metal insert in the front highlights the elegance of the acetate structure. The colour palette is defined: black, tortoise and a special antique tortoise effect. SF771S Square shaped, clean-cut, compact thickness and me-tropolitan appeal. The frame is entirely made of zyl, whose the coloured va-riations decline in a shade of red or blue, that extends to the bottom of the eyeglasses, the logo is on the rod side. Available in three colors: havana red, tortoise, havana blu. SF136SP The carbon fibre aviator structure with polarized lenses and flexible temples is inspired by futuristic and technical elements. Elegance, combined with the research of technical materials, affirms a male, modern aesthetic. An intense colour palette in the shiny variations of black gun, silver and gunmetal with...
Filed in: Eyewear
Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

Marchon Direct asked, “Imagine if you had to go to one place for a hamburger and another for the bun?”

In the optical industry ECPs typically order their patients frames from one vendor and then have a second vendor cut the lenses and insert them into the frames. Marchon and VSPOne Optics equated the current system to having to go to one place for a burger and another for the bun. The concept of being able to order a frame with lenses from one vendor becomes realty with the launch of Marchon Direct. Marchon Direct saves staff time. Most optical staff are still making two or three phone calls to the frame vendor, the lab and then following up with more phone calls, for each and every patient. Marchon Direct frees up staff to manage the ECP’s business, instead of vendors. Marchon Direct offer optical owners savings in three ways: 30% off Unity lenses, free shipping and ECP’s keep their best- sellers displayed. When best-selling frames have been removed and sent to a lab, ECP’s run the risk of the next patient finding the frame selection weak and walking out to purchase their eyewear elsewhere. Marchon Direct represents all four VSP Global lines of business leveraging their individual offerings to benefit the optical industry. VSPOne Optics built a lab in the Marchon distribution...
Filed in: Eyewear
Nike Vision® Revolutionizes Flexible Frame Technology With The Stylish, Durable Nike Flexon® Hyper Collection

Nike Vision® Revolutionizes Flexible Frame Technology With The Stylish, Durable Nike Flexon® Hyper Collection

Nike Vision introduces the Nike Flexon Hyper collection, a groundbreaking new line that combines the wearable style and lightweight comfort of plastic-framed eyewear with the progressive strength and flexibility of our advanced memory metal—Flexon. Designed specifically for active people who are tough on their frames, the Nike Flexon Hyper collection is built with a dual-injected manufacturing process featuring a TR-70 chassis sealed inside rubber, with Nike Flexon encased in the nosebridge. All three materials are ultra lightweight and flexible, and thanks to Nike Flexon’s innovative memory properties, the frames can bend, but are engineered to return to the original fit and shape. The result? Comfortable, more durable frames that are designed to take on the abuse of life. “The main goal was to completely reshape the look and feel of Flexon by creating something fun, flexible and irreverent—but also at the top of its game,” says Carl Allen, Marchon Eyewear Senior Designer. The Nike Flexon Hyper collection comprises two youthful, wearable shapes, NIKE 4258 and NIKE 4259. Both styles feature a waffle tread pattern and cantilevered hinges where hits of accent color revealed...
Filed in: Eyewear
Not Just Any Kiss, A Valentino Kiss

Not Just Any Kiss, A Valentino Kiss

The style of the season. Acetate sunglasses with a highly recognizable shape that resembles a kiss. Not just any kiss a Valentino kiss….. VALENTINO KISS A unique curvy silhouette underlined by a metal line running along the front. Two mini-studs encrusted emphasize the rockstud touch of the style. The Valentino logo is printed in gold on the left temple. The style comes in different colors: scarlet, rubin, valentino red, black, black/red and vintage havana/black. For more information visit www.marchon.com
Filed in: Eyewear
Diane von Furstenberg Unveils Limited Edition Google Glass Collection

Diane von Furstenberg Unveils Limited Edition Google Glass Collection

Today, Diane von Furstenberg and Google join forces to launch the DVF | Made for Glass collection, a collaboration that melds the boldness and creativity of Glass Explorers with the confidence and independence of the DVF Woman. The brands first collaborated on a short film “DVF Through Glass” which provided an insider’s view of Diane von Furstenberg’s Spring 2013 runway show. The limited edition collection of frames and shades is a watershed moment between technology and fashion. “I have always been fascinated by technology and as a brand, DVF embraces technology,” says Diane von Furstenberg. “It is a very natural fit for us and we are delighted to be on the forefront with Glass.” “We’re thrilled to collaborate with DVF once more to further transform eyeglasses – the oldest wearable technology in human history – into something modern and fashionable,” said Isabelle Olsson, Lead Designer for Glass. The development of the DVF | Made for Glass collection also includes a close partnership between DVF and Marchon Eyewear, the brand’s longtime licensing partner and one of the world’s largest manufacturers and distributors of optical and sunglass...
Filed in: Eyewear, Technology
Paint The Town Red In New Valentino Style

Paint The Town Red In New Valentino Style

Individuality is at the center of Maria Grazia Chiuri and Pierpaolo Piccioli’s stylistic approach: personal paths within the Valentino repertoire define authentic and multifaceted modernity. Accessories become an extension and a representation of personality and self-assertiveness. Part of the special capsule ROUGE ABSOLUTE SIGNATURE, this iconic sunglass shape is available in three special combinations of red tones: Valentino red, scarlet, rubin and characterized by three removable studs. Customization is the key feature of this style: the left temple can be personalized by adding letters and symbols 26 English letters + 8 symbols – available separates to create a unique signature look. For more information visit www.marchon.com
Filed in: Eyewear
It Doesn’t Get More New York Than This!

It Doesn’t Get More New York Than This!

When it comes to fashion, culture, art and technology, New York City is number one — the focal point of the world. No other town is more beautifully diverse or richer in style and substance. And at the center of it all beats Central Park, the heart and soul of the city. 843 acres of amazing flora and fauna, tucked deep within a forest of glass and steel. Just another sublime contrast that is central to New York City. This is why Marchon has chosen Central Park to celebrate its rich, stylish and beautifully diverse MARCHONYC Eyewear collection. EASTSIDE, WESTSIDE, UPTOWN and DOWNTOWN — each series is individually unique but all come together in one special way: MARCHONYC Eyewear is proudly reflective of the life and style and look of New York City, typified by the eclectic mix of experiences that is Central Park. EASTSIDE Belvedere Castle. A castle in Central Park? That’s right. A fact not widely known. Originally designed in 1865, the castle is a fairy tale fantasy that stands against the harsh realities of the city. When you see it, you realize it is aptly named from the Italian, meaning “beautiful view”. When we think about the history of Belvedere Castle, we are reminded...
Filed in: Industry Info
New G-Star RAW Foldable Eyewear For Fall/Winter 2014

New G-Star RAW Foldable Eyewear For Fall/Winter 2014

G-Star introduces the compact concept: another statement echoing the brand’s passion for craftsmanship and innovation, once again pushing the boundaries of eyewear. GS108S – Compact Faeroes This foldable style in a square aviator shape, features slim metal temples, signature G-Star screws at the hinge and rubber temple tips with G-Star logo and cut out. GS612S – Compact Dexter This foldable style is squarely shaped with flat lenses, featuring a laser engraved G-Star RAW logo encased in a fat acetate frame. Flash metal inserts of the G-Star 1 logo wrap around the end piece onto a tapered temple. For more information visit www.marchon.com
Filed in: Eyewear
Bending The Rules The New Image Of Flexon Eyewear

Bending The Rules The New Image Of Flexon Eyewear

An intriguing look. Quality that lasts. Technology that outperforms. The Flexon brand continues to bend the rules of fit, form and function. What keeps Flexon Eyewear so unique? The art and science of cool. A titanium alloy so impossibly flexible, it twists and bends, then reclaims its form. It returns to its shape without compromising its style. In a word: It remembers. Part revelation, part revolution — Flexon is comfortable, smart and stylish. Be sure to view our new Flexon video to learn more about this radically resistant and unapologetically innovative frame collection. Part history, part wizardry — the video is a compelling and emotional look at this amazing technology, including dramatic footage taken at our partner’s manufacturing facility in Japan. Behold the new image of Flexon Eyewear from Marchon. The recognized leader in memory metal… and still bending the rules
Filed in: Eyewear
Michael Kors 2014 Spring/ Summer Eyewear Collection

Michael Kors 2014 Spring/ Summer Eyewear Collection

FEMALE – SUN Sabrina M2903S. Part of the Signature Collection, Sabrina features high-octane colorations throughout the frame. The modified cat eye silhouette is accented by a Michael Kors foil logo both on the temple and temple tip. Available in Palmetto Green, Blue Jay, Iris, Hot Pink, Mandarin. Tessa M2904S. Tessa, from the Signature Collection, uses high-octane colorations throughout the frame. Modified rectangular lenses are accented by a Michael Kors foil logo on both the temple and temple tip. Available in Green, Island Blue, Chili, Cornsilk, Orange. Emerson M2935S. Emerson creates a dramatic statement with bold styling. Metal and pave detailing is showcased across the top bar, giving this high fashion shape a glam edge. The Michael Kors logo is represented on both the temple and the temple tip with a clear epoxy coating. Available in Black, Tortoise. Mila MKS849. Mila is a glamorous frame with zyl temples that are wrapped in a beautiful snakeskin leather that emulates luxurious snakeskin that is featured on Michael Kors handbags. Metal hardware detailing frames the leather on both ends. Available in Black, Tortoise, Brown Horn, Amber Tortoise. Lucinda MKS913. Lucinda incorporates...
Filed in: Industry Info
The Calvin Klein Spring 2014 Collection

The Calvin Klein Spring 2014 Collection

The Calvin Klein Spring 2014 Eyewear Collection is comprised of a variety of modern silhouettes that offer a strong use of color and texture.   Inspirations from the Apparel and Accessories Collections are indicated through sleek lines, bold hues, and essential  shapes. Several different interpretations of the ck logo are subtly displayed on the temples . FEMALE/UNISEX – SUN ck3158S. This butterfly frame features a subtle ck accent logo in fashion colors with matte textured temples, creating a look of simple elegance  for the ck woman. Available in Coal , Havana, Petrol , Wine , Ivory. ck4185S. The Glam look is beautifully captured here with this oversized cat-eye frame.  The ck logo on the temple is accentuated by a crystal baguette ensuring that extra bit of glamour. Available in Black/White, Marble Tort, Blue, Russet, Khaki. ck4215S. Oversized zyl frame with modified rectangular lenses is classic and cool. Frame introduces the new ck Plaque logo on the temples to complement this timeless style . Available in Black Marble. ck4252S.  This bold zyl frame in an updated classic shape introduces the “Mineral” logo treatment, which was inspired by the shape of gems. This...
Filed in: Eyewear
New Valentino Pilot Style For Spring/ Summer 2014

New Valentino Pilot Style For Spring/ Summer 2014

REVISITING THE CLASSIC METAL PILOT WITH A HINT OF ROCK. THE PILOT SUNGLASSES ARE RE-INTERPRETED IN VALENTINO STYLE WITH STUDS AND TONE ON TONE SWEATBAR. VALENTINO PILOT THE VALENTINO LOGO IS ENGRAVED ON THE LEFT LENS WHILE A V METAL PLAQUE IS EMBOSSED AT THE END OF THE TIPS. THE STYLE IS AVAILABLE IN GUNMETAL/BLACK, LIGHT GOLD/ BLONDE HAVANA AND LIGHT GOLD/DARK HAVANA. For more information visit www.marchon.com
Filed in: Eyewear
Nine West New Spring 2014 Eyewear Collection

Nine West New Spring 2014 Eyewear Collection

The Nine West Spring 2014 Collection captures the brand’s belief in the power of fashion by offering exceptional designs that are trend-right and set dynamic style in ophthalmics and sunwear. The brand’s modern approach to design translates in the details, patterns and colors that define confidence and individuality with an optimistic spirit! SUNS NW549S. This classic shape is on-trend with slim temples; constructed from unique color-blocked acetate. Available in Black, Dark Brown, Purple. NW542S. Smooth sculpted temples, reminiscent of nature, in rich horn colorations. Available in Black, Soft Tortoise, Orchid Horn. NW543S. Smooth sculpted temples, reminiscent of nature, in rich horn colorations. Available in Black, Lilac Tortoise, Blush. NW548S. A unique python print, inspired by the footwear collection, adds an exotic look to this sunglass. Available in Black, Brown, Berry. OPTICAL NW1028. This lightweight, flat metal is a modified cat eye shape featuring beautiful ombre colorations. Available in Black Lilac, Brown Gold, Navy Beige, Bordeaux Rose. NW5050. Made from the same unique color-blocked acetate as sun style NW549S, this frame is wearable and fun. Available in Black, Dark...
Filed in: Eyewear
The Nautica Spring 2014 Collection

The Nautica Spring 2014 Collection

The Nautica Spring 2014 collection is all about the water. Classic shapes with updated modern details describe a new casual approach to this great looking collection. Sunglasses have been energized with new materials, finishes and colors, all inspired by the ocean around us. Still featuring polarized lenses in all sunglasses, Nautica delivers newness that combines fashion and function. SUNS – MALE N5101S. This classic navigator is crafted to be lightweight with rubber temples that were inspired by sailing rope. It features polarized lenses, adjustable nosepads and spring hinges for comfort. Available in black chrome with blue flash lens, antique dark gunmetal with brown lens, antique gold with green lens. N5102S. This classic aviator has a lightweight frame with polarized lenses for added sun protection. Rubber temples emulate sailing rope. Available in black chrome with blue flash lens, antique dark gunmetal with brown lens, antique silver with silver flash lens, antique navy with smoke lens. N6176S. This plastic men’s polarized frame has a slight wrap for added protection from the sun. The Nautica logo is subtly etched across both temples. The frame has a matte finish with spring...
Filed in: Eyewear
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