Tag Archives : Marcolin

SKECHERS Eyewear Presents Kids Summer 2014 Collection

SKECHERS Eyewear Presents Kids Summer 2014 Collection

Marcolin presents a fun assortment of trendy designs in the SKECHERS Kids Summer 2014 Eyewear collection. Consisting of six styles for boys and six styles for girls, the collection reflects fashion trends that appeal to today’s kids including bright and playful design motifs, animal prints, two-toned colorations and bold epoxy filled logo treatments.   Boy’s Collection Epoxy filled panels highlight the temples of models SK 1078 and 1079, two key styles from the boys eyewear collection. The sporty temple design features a SKECHERS SKX logo in corresponding pops of color including orange, green and red. Rubber temple tips add extra comfort to the duo’s innovative temple construction. Model SK 1078 features a front handcrafted in multi-layered acetate, while the front of SK 1079 is available in metal.                                                        SK 1078 and SK 1079                                                                                                                    A robot-inspired laser...
Filed in: Eyewear
Emilio Pucci and Marcolin Sign a Worldwide Exclusive License Agreement For The Eyewear Category

Emilio Pucci and Marcolin Sign a Worldwide Exclusive License Agreement For The Eyewear Category

Marcolin Group and Emilio Pucci announce having reached the worldwide exclusive license agreement for the design, production and distribution of sunglasses and eyeglasses for Emilio Pucci, the timeless fashion brand synonymous with luxury, color, design and “joie de vivre”, represented in its famous prints, innovative silhouette and fabrics that go beyond seasonal trends, for more than 60 years. The license, effective January 2015 with the launch of the first sunglasses collection, will have the duration of five years, renewable. The eyewear release will speak to an extremely feminine woman, embracing radiant and refined aesthetics and a luxury lifestyle in which creativity and minimalism will come together. Giovanni Zoppas, CEO of Marcolin Group, says: ”We are very pleased to include Emilio Pucci in our licensing portfolio, a brand with a unique and extraordinary heritage, iconic and with a great and long-standing tradition. In common we have the high affinity for the attention to the product and to the brand codes and values: these elements let us successfully face a more and more challenging market. Our product offering including Emilio Pucci will provide additional quality...
Filed in: Eyewear
Skechers & Marcolin Consolidate Partnership By Renewing Eyewear Licensing Agreement

Skechers & Marcolin Consolidate Partnership By Renewing Eyewear Licensing Agreement

Marcolin Group, leading company in the eyewear industry, and SKECHERS USA, Inc., an award-winning global leader in the lifestyle and performance footwear industry, announced today the renewal of their licensing agreement for the design, production and worldwide distribution of SKECHERS optical frames and sunglasses. Initially launched through a licensing partnership with Viva International in 2010, this new multiyear agreement has been expanded to include the Marcolin Group. “We are happy to announce this renewal,” began Giovanni Zoppas, CEO of Marcolin Group. “The solid partnership with a worldwide brand like SKECHERS strengthens our position in the American market and gives us further opportunities for other markets that we are now targeting.” “The eyewear business has always been key to establishing SKECHERS as a head to toe brand,” added Michael Greenberg, president of SKECHERS. “We’re excited to be extending one of our first and most successful licensing partnerships, and we look forward to growing in this market with the expanded reach of the Marcolin Group.” The collection—with offerings for men, women, boys and girls—takes its inspiration from the fashion-forward...
Filed in: Eyewear
SKECHERS Eyewear Presents New Spring 2014 Collection

SKECHERS Eyewear Presents New Spring 2014 Collection

Viva presents four new styles from the SKECHERS Eyewear Spring 2014 collection for men. Featuring innovative designs with a variety of sporty elements, including rubberized accents, carbon fiber temple treatments and two-tone colorations, the SKECHERS eyewear collection is perfect for today’s trend-savvy consumer. Multi-layered acetates and matte finished metals also accentuate the collection’s overall design aesthetic. Get A Grip From the men’s optical collection, rubber temple tips and a raised rubber ‘S’ logo highlight the flat metal temple design of models SK 3092 and SK 3095. The rubberized detailing, available in shades of green, red, navy, black and orange, offers extra support with its soft grip. Vented temple treatments add additional visual appeal to this innovative trio. Model SK 3092 features a striking triple layered acetate front, while SK 3095 features a full-rimmed metal front in a matte finish. Sports Flair The carbon fiber pattern acetate temple of models SK 3112 and SK 3113 is combined with raised metal accents in a variety of satin metal colorations. The Locked “S” logo in complimentary colors highlights this innovative temple treatment. Model SK 3112...
Filed in: Eyewear
Marcolin Finalizes The Acquisition Of Viva International

Marcolin Finalizes The Acquisition Of Viva International

Marcolin SpA, through its affiliate Marcolin USA, and HVHC Inc., announced today that it has finalized the acquisition of VIVA International, the second largest eyewear company in the Americas and the ninth largest worldwide. Marcolin will bring its historical handcrafted expertise, focused management and strong financial background to VIVA’s current strong business. This acquisition establishes the ideal conditions for bringing a relevant and value added product offering with a worldwide distribution network to the market. Giovanni Zoppas, CEO of Marcolin, said: “We are very pleased to announce the closing of the acquisition of VIVA International. The complementing of the brand portfolios, the balance between male/female, optical/sun segments and geographical end market areas are strategic key factors brought to the acquisition. The combination of Marcolin and VIVA creates a leader of primary importance in the global eyewear industry”. About VIVA International VIVA International is the second largest company in the eyewear industry among the Americas with 8.5 million frames sold in 2012, $190 million in sales and includes a network of more than 160 agents in the American...
Filed in: Eyewear, Industry Info
Viva Presents Harley-Davidson® Eyewear Spring 2014 Optical Collection

Viva Presents Harley-Davidson® Eyewear Spring 2014 Optical Collection

Viva International Group introduces three new carbon fiber styles for men from the Harley-Davidson® Eyewear Spring 2014 optical collection. Inspired by the Harley-Davidson® V-Rod motorcycle family, these styles combine classy design with modern technology. Models HD 480, 481 and 482 features carbon fiber temples paired with temple tips in contrasting colors. This lightweight and durable material features a reflective iridescent checkered pattern, which gives the collection an edgy, yet sporty look. The temple’s unique design is accented by a metal plaque featuring the Harley-Davidson® Bar logo. The flat metal fronts of models HD 480, 481 and 482 are crafted in stainless steel and available in deep dark tones of black, gunmetal and brown in rectangle variations. Model HD 480 is a semi-rimless style which boasts a rounded square profile, while models HD 481 and 482 are offered with full-rim rectangle front shapes. Model HD 482 features a larger front size to accommodate a wider variety of faces. For more information on the complete Harley-Davidson® Eyewear collection, please speak with your sales consultant or visit www.vivagroup.com. About Viva International Group Viva International...
Filed in: Eyewear
Where We Shop, Why We Shop and How We Shop……..

Where We Shop, Why We Shop and How We Shop……..

Written By: Bob Dunn V.P. of Sales – Marcolin USA   Each one of us shops at specific local retailers for particular reasons. One might be the exceptional service level a business provides. Another might be the vast selection of goods, or the retailer simply carries the brands you like. Shopping should be a pleasurable experience. Should the buying experience in an optical dispensary be any different from someone shopping for clothes, amenities or even an automobile? ABSOLUTELY NOT!!! The optical dispensary is the money machine within an OD’s office. Margins, profitability, service quality and product selection are the keys to differentiating your practice from another. Every time a customer walks through your door, they have a particular need and it is essential you satisfy that need. If you do not have what the customer is looking for, chances are they may leave to look elsewhere. You want to create a shopping environment that is easy and pleasing to your patients. But you must have the right product on your frame boards, or what is referred to as “the recommended assortment”. In looking at your business, you may say you have a professional and knowledgeable...
Filed in: Practice Ideas
Creating a Successful Style Event

Creating a Successful Style Event

Written By: Bob Dunn VP of Sales, Trend Division, Marcolin USA   Before we start, let’s get something straight. There is nothing fashionable or fun in the words “trunk show.” From now on let’s call it a “Style Event.” Because that is what it is, a celebration of fashion and style……………sound better? Promote and Prepare: A Style Event is only as successful as the amount it is promoted. Flyers with the featured fashion brands should be created and distributed to your patient base and surrounding businesses. Create posters for your office highlighting the event with a “Coming Soon” header. Your sales rep can also create special window displays to help lure walk by traffic into your office. Start the promotion process six to eight weeks in advance of the event. Schedule your event on Saturdays or weekday mid afternoons to evenings. Use social media to get the word out. If you have not already, create a Facebook page for your practice……its free! Send email blasts to your current customer base. Use direct mail and use postcards that include all of the event details. Make sure to have a full slate of patient appointments for the day. Do not depend on walk-by...
Filed in: Practice Ideas
Upselling in Today’s Economy

Upselling in Today’s Economy

The reality is this………if patient traffic is down in your practice, you need more sales dollars per patient in order to grow your business. What can you do to maximize the opportunities of each patient visit? Upselling – A sales strategy where the seller will provide opportunities to provide related products or services that will “upgrade” the final purchase. Purpose – To provide an initiative to assist customer through a value add purchase and to improve your business bottom line. Plan – Implement and improve upselling techniques with your staff. Payoff – The results are a happier customer and your business grows. 3 Biggest Mistakes in Upselling No attempt is made to upsell. The salesperson comes across as being “pushy” The upselling is presented in an unconvincing manner so the customer generally refuses. Assumption is the KEY! You must assume the customer will naturally want the product or service being presented. Avoid being pushy. Focus on customer’s needs, not yours. It is totally irrelevant whether this would suit your needs. This empowers you to upsell effectively and with the highest integrity. Focus on benefits over features. The 3 Types of...
Filed in: Practice Ideas
Plant A Tree With Timberland

Plant A Tree With Timberland

Marcolin is proud to announce Timberland has partnered with Trees for the Future to execute a sustainable initiative. Starting November 1st, with each purchase of a Timberland frame, a tree will be planted in an area ravaged by deforestation. Eco consciousness is at the core of the brand’s DNA as seen in the optical collection where green plastic, created thanks to the use of corn oil, is one of the key renewable materials. The Trees for the Future foundation has aided thousands of communities in Central America, Africa and Asia since 1989. For more information please visit marcolin.com, treesforthefuture.org, or call 800-527-9265.
Filed in: Eyewear
Get The Diva Look With Roberto Cavalli

Get The Diva Look With Roberto Cavalli

The sun has just risen. In the Olympus of beauty, three ferocious beasts move sinuously. These are strong, elegant and wild creatures, feminine metamorphoses of daringness, charisma and of grace. Their eyes are hideen behind a precious crystal, reflecting the world around them. Suddenly, a shape grabs their attention, and becoming the prey of irresistible looks. Roberto Cavalli and Marcolin present “Crocodile Collection”, the capsule of sunglasses that made its debut on the Fall/Winter 2012-13 women’s fashion show. Three models have been created and inspired by the fascinating crocodile print, one of the luxurious patterns that distinguishes the Maison Cavalli label. The special edition of the iconic Wild Diva, glasses with daring lines and an appealing look, pays homage to woman who want to be extraordinary. It is presented in an elegant packaging, a clutch purse with crocodile texture print and matching accessories. The Teti (RC/740S) model has a smooth and gentle shape, whilst the outline of the Rea (RC/739S) model is bold and structured. The frames are contoured by metal decorations that embellish the front to add character and elegance to the shape of the face. A collection...
Filed in: Sunwear
DSquared2 Goes Neon

DSquared2 Goes Neon

New from MARCOLIN and DSQUARED2, and launching just in time for summer 2012, the DQ0093, a collection of NEON frames in an initial release of green, orange and blue colorways The new plastic frame is the perfect frame for any beachside activity. All frames have mirror lenses in corresponding colors that make the frames pop, perfect for anyone who wants to make a statement this summer. The aviator style is unisex, with the signature ‘D’ in the center. For more information visit www.marcolinusa.com
Filed in: Sunwear
Diesel & Marcolin Strengthen Partnership

Diesel & Marcolin Strengthen Partnership

The Marcolin Group and the Diesel Group today signed an addendum to the license contract (already signed by Diesel on 28th October 2010) for the world exclusive rights for the production and distribution of brand 55DSL sunglasses and eyeglasses frames. The line is the most recent conception in the Diesel product portfolio, and is targeted at an international and urban public, who adore graphics, music and digital world. 55DSL glasses are inspired by these concepts, creating punchy styles which will innovate the sector which is often alternative and flippant. At the heart of 55DSL is the creative management of Andrea Rosso, inspiring its lively and provocative identity and its new, young attitude. The launch of the first collection is forecasted for early 2013. Distribution will be to major opticians and department stores across the globe, in addition to Diesel stores. Maurizio Marcolin, Style & Licensing Officer from the Marcolin Group, stated: “This agreement is nothing more than a seal on the relationship established with Diesel top boss, Renzo Rosso. I love the anti-conformist approach towards creativity used for 55DSL regards pop, street trends and graphics. The fresh talent...
Filed in: Eyewear, Industry Info
Roberto Cavalli Special Edition Collection

Roberto Cavalli Special Edition Collection

“An earthly paradise populated by creatures of fantasy… the Eden of femininity … my creativity is expressed through clothes which make the Cavalli woman a sensual and mysterious being.” – Roberto Cavall Roberto Cavalli and Marcolin present a Special Edition Sunglasses Collection for the Fall/Winter 2012-13 women’s fashion show. The alluring Wild Diva model is a celebration of woman and pays homage to her femininity. An iconic, glamorous, savage model with a unique look whose audacious shape and surprising colours make it very daring; these sunglasses are for women who want to be noticed. Skilfully crafted on the front for a “second skin” effect, it expresses an impetuous temperament through bold lines and strong traits, underscored by a crocodile/ostrich/shagreen print. Bold chromatic contrasts, from the winter colours that swing from black tobacco to purple and back, to the stronger and more extreme pink, violet, yellow and acid green colours, all with matching or contrasting shaded lenses to add emphasis to the fashion essence of these sunglasses. For more information visit www.marcolinusa.com
Filed in: Sunwear
Demi Moore in Tom Ford Sunglasses

Demi Moore in Tom Ford Sunglasses

  Demi Moore may have split from Ashton, but after a stint in rehab she looks happier than ever in this picture featured in the most recent issue of In Touch magazine. Perhaps she’s just happy with her new Tom Ford frames, upcoming August release, the Rhi. For more information on Tom Ford frames visit www.marcolinusa.com
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