Tag Archives : Marcolin

SKECHERS Eyewear Presents New Spring 2014 Collection

SKECHERS Eyewear Presents New Spring 2014 Collection

Viva presents four new styles from the SKECHERS Eyewear Spring 2014 collection for men. Featuring innovative designs with a variety of sporty elements, including rubberized accents, carbon fiber temple treatments and two-tone colorations, the SKECHERS eyewear collection is perfect for today’s trend-savvy consumer. Multi-layered acetates and matte finished metals also accentuate the collection’s overall design aesthetic. Get A Grip From the men’s optical collection, rubber temple tips and a raised rubber ‘S’ logo highlight the flat metal temple design of models SK 3092 and SK 3095. The rubberized detailing, available in shades of green, red, navy, black and orange, offers extra support with its soft grip. Vented temple treatments add additional visual appeal to this innovative trio. Model SK 3092 features a striking triple layered acetate front, while SK 3095 features a full-rimmed metal front in a matte finish. Sports Flair The carbon fiber pattern acetate temple of models SK 3112 and SK 3113 is combined with raised metal accents in a variety of satin metal colorations. The Locked “S” logo in complimentary colors highlights this innovative temple treatment. Model SK 3112...
Filed in: Eyewear
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Marcolin Finalizes The Acquisition Of Viva International

Marcolin Finalizes The Acquisition Of Viva International

Marcolin SpA, through its affiliate Marcolin USA, and HVHC Inc., announced today that it has finalized the acquisition of VIVA International, the second largest eyewear company in the Americas and the ninth largest worldwide. Marcolin will bring its historical handcrafted expertise, focused management and strong financial background to VIVA’s current strong business. This acquisition establishes the ideal conditions for bringing a relevant and value added product offering with a worldwide distribution network to the market. Giovanni Zoppas, CEO of Marcolin, said: “We are very pleased to announce the closing of the acquisition of VIVA International. The complementing of the brand portfolios, the balance between male/female, optical/sun segments and geographical end market areas are strategic key factors brought to the acquisition. The combination of Marcolin and VIVA creates a leader of primary importance in the global eyewear industry”. About VIVA International VIVA International is the second largest company in the eyewear industry among the Americas with 8.5 million frames sold in 2012, $190 million in sales and includes a network of more than 160 agents in the American...
Filed in: Eyewear, Industry Info
Viva Presents Harley-Davidson® Eyewear Spring 2014 Optical Collection

Viva Presents Harley-Davidson® Eyewear Spring 2014 Optical Collection

Viva International Group introduces three new carbon fiber styles for men from the Harley-Davidson® Eyewear Spring 2014 optical collection. Inspired by the Harley-Davidson® V-Rod motorcycle family, these styles combine classy design with modern technology. Models HD 480, 481 and 482 features carbon fiber temples paired with temple tips in contrasting colors. This lightweight and durable material features a reflective iridescent checkered pattern, which gives the collection an edgy, yet sporty look. The temple’s unique design is accented by a metal plaque featuring the Harley-Davidson® Bar logo. The flat metal fronts of models HD 480, 481 and 482 are crafted in stainless steel and available in deep dark tones of black, gunmetal and brown in rectangle variations. Model HD 480 is a semi-rimless style which boasts a rounded square profile, while models HD 481 and 482 are offered with full-rim rectangle front shapes. Model HD 482 features a larger front size to accommodate a wider variety of faces. For more information on the complete Harley-Davidson® Eyewear collection, please speak with your sales consultant or visit www.vivagroup.com. About Viva International Group Viva International...
Filed in: Eyewear
Where We Shop, Why We Shop and How We Shop……..

Where We Shop, Why We Shop and How We Shop……..

Written By: Bob Dunn V.P. of Sales – Marcolin USA   Each one of us shops at specific local retailers for particular reasons. One might be the exceptional service level a business provides. Another might be the vast selection of goods, or the retailer simply carries the brands you like. Shopping should be a pleasurable experience. Should the buying experience in an optical dispensary be any different from someone shopping for clothes, amenities or even an automobile? ABSOLUTELY NOT!!! The optical dispensary is the money machine within an OD’s office. Margins, profitability, service quality and product selection are the keys to differentiating your practice from another. Every time a customer walks through your door, they have a particular need and it is essential you satisfy that need. If you do not have what the customer is looking for, chances are they may leave to look elsewhere. You want to create a shopping environment that is easy and pleasing to your patients. But you must have the right product on your frame boards, or what is referred to as “the recommended assortment”. In looking at your business, you may say you have a professional and knowledgeable...
Filed in: Practice Ideas
Creating a Successful Style Event

Creating a Successful Style Event

Written By: Bob Dunn VP of Sales, Trend Division, Marcolin USA   Before we start, let’s get something straight. There is nothing fashionable or fun in the words “trunk show.” From now on let’s call it a “Style Event.” Because that is what it is, a celebration of fashion and style……………sound better? Promote and Prepare: A Style Event is only as successful as the amount it is promoted. Flyers with the featured fashion brands should be created and distributed to your patient base and surrounding businesses. Create posters for your office highlighting the event with a “Coming Soon” header. Your sales rep can also create special window displays to help lure walk by traffic into your office. Start the promotion process six to eight weeks in advance of the event. Schedule your event on Saturdays or weekday mid afternoons to evenings. Use social media to get the word out. If you have not already, create a Facebook page for your practice……its free! Send email blasts to your current customer base. Use direct mail and use postcards that include all of the event details. Make sure to have a full slate of patient appointments for the day. Do not depend on walk-by...
Filed in: Practice Ideas
Upselling in Today’s Economy

Upselling in Today’s Economy

The reality is this………if patient traffic is down in your practice, you need more sales dollars per patient in order to grow your business. What can you do to maximize the opportunities of each patient visit? Upselling – A sales strategy where the seller will provide opportunities to provide related products or services that will “upgrade” the final purchase. Purpose – To provide an initiative to assist customer through a value add purchase and to improve your business bottom line. Plan – Implement and improve upselling techniques with your staff. Payoff – The results are a happier customer and your business grows. 3 Biggest Mistakes in Upselling No attempt is made to upsell. The salesperson comes across as being “pushy” The upselling is presented in an unconvincing manner so the customer generally refuses. Assumption is the KEY! You must assume the customer will naturally want the product or service being presented. Avoid being pushy. Focus on customer’s needs, not yours. It is totally irrelevant whether this would suit your needs. This empowers you to upsell effectively and with the highest integrity. Focus on benefits over features. The 3 Types of...
Filed in: Practice Ideas
Plant A Tree With Timberland

Plant A Tree With Timberland

Marcolin is proud to announce Timberland has partnered with Trees for the Future to execute a sustainable initiative. Starting November 1st, with each purchase of a Timberland frame, a tree will be planted in an area ravaged by deforestation. Eco consciousness is at the core of the brand’s DNA as seen in the optical collection where green plastic, created thanks to the use of corn oil, is one of the key renewable materials. The Trees for the Future foundation has aided thousands of communities in Central America, Africa and Asia since 1989. For more information please visit marcolin.com, treesforthefuture.org, or call 800-527-9265.
Filed in: Eyewear
Get The Diva Look With Roberto Cavalli

Get The Diva Look With Roberto Cavalli

The sun has just risen. In the Olympus of beauty, three ferocious beasts move sinuously. These are strong, elegant and wild creatures, feminine metamorphoses of daringness, charisma and of grace. Their eyes are hideen behind a precious crystal, reflecting the world around them. Suddenly, a shape grabs their attention, and becoming the prey of irresistible looks. Roberto Cavalli and Marcolin present “Crocodile Collection”, the capsule of sunglasses that made its debut on the Fall/Winter 2012-13 women’s fashion show. Three models have been created and inspired by the fascinating crocodile print, one of the luxurious patterns that distinguishes the Maison Cavalli label. The special edition of the iconic Wild Diva, glasses with daring lines and an appealing look, pays homage to woman who want to be extraordinary. It is presented in an elegant packaging, a clutch purse with crocodile texture print and matching accessories. The Teti (RC/740S) model has a smooth and gentle shape, whilst the outline of the Rea (RC/739S) model is bold and structured. The frames are contoured by metal decorations that embellish the front to add character and elegance to the shape of the face. A collection...
Filed in: Sunwear
DSquared2 Goes Neon

DSquared2 Goes Neon

New from MARCOLIN and DSQUARED2, and launching just in time for summer 2012, the DQ0093, a collection of NEON frames in an initial release of green, orange and blue colorways The new plastic frame is the perfect frame for any beachside activity. All frames have mirror lenses in corresponding colors that make the frames pop, perfect for anyone who wants to make a statement this summer. The aviator style is unisex, with the signature ‘D’ in the center. For more information visit www.marcolinusa.com
Filed in: Sunwear
Diesel & Marcolin Strengthen Partnership

Diesel & Marcolin Strengthen Partnership

The Marcolin Group and the Diesel Group today signed an addendum to the license contract (already signed by Diesel on 28th October 2010) for the world exclusive rights for the production and distribution of brand 55DSL sunglasses and eyeglasses frames. The line is the most recent conception in the Diesel product portfolio, and is targeted at an international and urban public, who adore graphics, music and digital world. 55DSL glasses are inspired by these concepts, creating punchy styles which will innovate the sector which is often alternative and flippant. At the heart of 55DSL is the creative management of Andrea Rosso, inspiring its lively and provocative identity and its new, young attitude. The launch of the first collection is forecasted for early 2013. Distribution will be to major opticians and department stores across the globe, in addition to Diesel stores. Maurizio Marcolin, Style & Licensing Officer from the Marcolin Group, stated: “This agreement is nothing more than a seal on the relationship established with Diesel top boss, Renzo Rosso. I love the anti-conformist approach towards creativity used for 55DSL regards pop, street trends and graphics. The fresh talent...
Filed in: Eyewear, Industry Info
Roberto Cavalli Special Edition Collection

Roberto Cavalli Special Edition Collection

“An earthly paradise populated by creatures of fantasy… the Eden of femininity … my creativity is expressed through clothes which make the Cavalli woman a sensual and mysterious being.” – Roberto Cavall Roberto Cavalli and Marcolin present a Special Edition Sunglasses Collection for the Fall/Winter 2012-13 women’s fashion show. The alluring Wild Diva model is a celebration of woman and pays homage to her femininity. An iconic, glamorous, savage model with a unique look whose audacious shape and surprising colours make it very daring; these sunglasses are for women who want to be noticed. Skilfully crafted on the front for a “second skin” effect, it expresses an impetuous temperament through bold lines and strong traits, underscored by a crocodile/ostrich/shagreen print. Bold chromatic contrasts, from the winter colours that swing from black tobacco to purple and back, to the stronger and more extreme pink, violet, yellow and acid green colours, all with matching or contrasting shaded lenses to add emphasis to the fashion essence of these sunglasses. For more information visit www.marcolinusa.com
Filed in: Sunwear
Demi Moore in Tom Ford Sunglasses

Demi Moore in Tom Ford Sunglasses

  Demi Moore may have split from Ashton, but after a stint in rehab she looks happier than ever in this picture featured in the most recent issue of In Touch magazine. Perhaps she’s just happy with her new Tom Ford frames, upcoming August release, the Rhi. For more information on Tom Ford frames visit www.marcolinusa.com
Balenciaga and Marcolin Moving Towards A License Agreement

Balenciaga and Marcolin Moving Towards A License Agreement

Marcolin S.p.A., a leading eyewear company, and Balenciaga, which is considered one of the most influential brands in ready-to-wear luxury and men’s and women’s accessories, today announced that they had reached a general agreement paving the way to signing an exclusive licence contract for the design, production and distribution worldwide of sunglasses and prescription eyewear collections with the Balenciaga brand for a period of 5 years renewable for an additional 10. The first collection will be presented during 2013. Both parties are committed to continuing the negotiations underway to define all aspects of the contract that is expected to be finalized within March 31th 2012. Maurizio Marcolin, the Marcolin Group’s Style & Licensing Officer said: “We are especially proud and excited to announce this agreement and to be able to work with Maison Balenciaga and its Creative Director, Nicolas Ghesquière – one of the top fashion names in the PPR Group. This new license will reinforce our mission: to create, produce and market products with unique, unmistakeable and top-quality design. We are a successful partner who knows how to interpret the values and exalt the DNA of...
Filed in: Eyewear, Industry Info
Accessorize Your Sophia Loren Look With Dsquared2

Accessorize Your Sophia Loren Look With Dsquared2

Italian screen legend, sex symbol, and fashion icon Sophia Loren was the inspiration behind the ‘Your Look’ page in the November issue of American style bible InStyle. Pictured in a long bright red vinyl rain coat, the editors at InStyle have accessorized one of Sophia’s most striking outfits with a pair of Dsquared2, DQ0047, sunglasses. The vintage-inspired cateye frame compliments the truly vintage image, and updates it as one of the most relevent trends in contemporary fashion.
Filed in: Eyewear
Marcolin Group Renews Montblanc Eyewear License

Marcolin Group Renews Montblanc Eyewear License

MILAN—Marcolin S.p.A. [MCL-IT] and Montblanc, one of the world’s leading international luxury brands, have announced the renewal of their licensing agreement for the design, production and worldwide distribution of Montblanc optical frames and sunglasses. The new multi-year agreement runs through December 2016 and contains terms and conditions which are in line with Marcolin’s Fashion & Luxury Division portfolio. “We are extremely proud to continue the partnership with Montblanc, an exclusive brand that combines class and tradition, refinement, quality and innovation,” said Maurizio Marcolin, style & licensing officer of Marcolin. “More importantly, this marks the extension of an already long-term relationship between our two companies seeking to capture additional opportunities for growth that exist for this highly-exclusive and iconic luxury brand.” Lutz Bethge, CEO of Montblanc International added, “With the help of our friends from Marcolin we developed Montblanc Eyewear into another success story in the brands product portfolio. We thank our partner for 10 years of passion, creativity and commitment for the brand and the business. We are pleased and proud...
Filed in: Eyewear, Industry Info
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