Tag Archives : Marcolin

  The reality is this………if patient traffic is down in your practice, you need more sales dollars per patient in order to grow your business. What can you do to maximize the opportunities of each patient visit? Upselling – A sales strategy where the seller will provide opportunities to provide related products or services that will “upgrade” the final purchase. Purpose – To provide an initiative to assist customer through a value add purchase and to improve your business bottom line. Plan – Implement and improve upselling techniques with your staff. Payoff – The results are a happier customer and your business grows. 3 Biggest Mistakes in Upselling No attempt is made to upsell. The salesperson comes across as being “pushy” The upselling is presented in an unconvincing manner so the customer generally refuses. Assumption is the KEY! You must assume the customer will naturally want the product or service being presented. Avoid being pushy. Focus on customer’s needs, not yours. It is totally irrelevant whether this would suit your needs. This empowers you to upsell effectively and with the highest integrity. Focus on benefits over features. The 3 Types...

Are you interested in the possibility of investing in the sunwear category for your practice?  if so, you should know the answers to the following questions: •    Who should be discussing sunwear with your patients? Every single person on your staff. •    Who needs good quality sunwear? Every single patient that walks through your door. Prescription eyeglass wearers, contact lens wearers, refractive surgery patients, people on certain medications, people who have emerging cataracts, people who have had cataract surgery, anyone who spends time outdoors in the sun, people who want to look “cool” and fashionable. •    What are the benefits to my patients? Sunwear is just as important as a person’s “indoor” eyewear.  You should never be in the sun without the aid of sunscreen, the same applies for your eyes. •    What are the benefits to my business? Selling sunwear is a great way to drive incremental business into your practice.  You are the trusted Eyecare professional.  Studies have shown that once they make an inquiry with their independent OD ( office visit, exam, contact lens fitting ) a large percentage of them make a sunwear purchase from within...

Marcolin is proud to announce Timberland has partnered with Trees for the Future to execute a sustainable initiative. Starting November 1st, with each purchase of a Timberland frame, a tree will be planted in an area ravaged by deforestation. Eco consciousness is at the core of the brand’s DNA as seen in the optical collection where green plastic, created thanks to the use of corn oil, is one of the key renewable materials. The Trees for the Future foundation has aided thousands of communities in Central America, Africa and Asia since 1989. For more information please visit marcolin.com, treesforthefuture.org, or call 800-527-9265.

The sun has just risen. In the Olympus of beauty, three ferocious beasts move sinuously. These are strong, elegant and wild creatures, feminine metamorphoses of daringness, charisma and of grace. Their eyes are hideen behind a precious crystal, reflecting the world around them. Suddenly, a shape grabs their attention, and becoming the prey of irresistible looks. Roberto Cavalli and Marcolin present “Crocodile Collection”, the capsule of sunglasses that made its debut on the Fall/Winter 2012-13 women’s fashion show. Three models have been created and inspired by the fascinating crocodile print, one of the luxurious patterns that distinguishes the Maison Cavalli label. The special edition of the iconic Wild Diva, glasses with daring lines and an appealing look, pays homage to woman who want to be extraordinary. It is presented in an elegant packaging, a clutch purse with crocodile texture print and matching accessories. The Teti (RC/740S) model has a smooth and gentle shape, whilst the outline of the Rea (RC/739S) model is bold and structured. The frames are contoured by metal decorations that embellish the front to add character and elegance to the shape of the face. A collection...

New from MARCOLIN and DSQUARED2, and launching just in time for summer 2012, the DQ0093, a collection of NEON frames in an initial release of green, orange and blue colorways The new plastic frame is the perfect frame for any beachside activity. All frames have mirror lenses in corresponding colors that make the frames pop, perfect for anyone who wants to make a statement this summer. The aviator style is unisex, with the signature ‘D’ in the center. For more information visit www.marcolinusa.com

The Marcolin Group and the Diesel Group today signed an addendum to the license contract (already signed by Diesel on 28th October 2010) for the world exclusive rights for the production and distribution of brand 55DSL sunglasses and eyeglasses frames. The line is the most recent conception in the Diesel product portfolio, and is targeted at an international and urban public, who adore graphics, music and digital world. 55DSL glasses are inspired by these concepts, creating punchy styles which will innovate the sector which is often alternative and flippant. At the heart of 55DSL is the creative management of Andrea Rosso, inspiring its lively and provocative identity and its new, young attitude. The launch of the first collection is forecasted for early 2013. Distribution will be to major opticians and department stores across the globe, in addition to Diesel stores. Maurizio Marcolin, Style & Licensing Officer from the Marcolin Group, stated: “This agreement is nothing more than a seal on the relationship established with Diesel top boss, Renzo Rosso. I love the anti-conformist approach towards creativity used for 55DSL regards pop, street trends and graphics. The fresh talent...

“An earthly paradise populated by creatures of fantasy… the Eden of femininity … my creativity is expressed through clothes which make the Cavalli woman a sensual and mysterious being.” – Roberto Cavall Roberto Cavalli and Marcolin present a Special Edition Sunglasses Collection for the Fall/Winter 2012-13 women’s fashion show. The alluring Wild Diva model is a celebration of woman and pays homage to her femininity. An iconic, glamorous, savage model with a unique look whose audacious shape and surprising colours make it very daring; these sunglasses are for women who want to be noticed. Skilfully crafted on the front for a “second skin” effect, it expresses an impetuous temperament through bold lines and strong traits, underscored by a crocodile/ostrich/shagreen print. Bold chromatic contrasts, from the winter colours that swing from black tobacco to purple and back, to the stronger and more extreme pink, violet, yellow and acid green colours, all with matching or contrasting shaded lenses to add emphasis to the fashion essence of these sunglasses. For more information visit www.marcolinusa.com

  Demi Moore may have split from Ashton, but after a stint in rehab she looks happier than ever in this picture featured in the most recent issue of In Touch magazine. Perhaps she’s just happy with her new Tom Ford frames, upcoming August release, the Rhi. For more information on Tom Ford frames visit www.marcolinusa.com

Marcolin S.p.A., a leading eyewear company, and Balenciaga, which is considered one of the most influential brands in ready-to-wear luxury and men’s and women’s accessories, today announced that they had reached a general agreement paving the way to signing an exclusive licence contract for the design, production and distribution worldwide of sunglasses and prescription eyewear collections with the Balenciaga brand for a period of 5 years renewable for an additional 10. The first collection will be presented during 2013. Both parties are committed to continuing the negotiations underway to define all aspects of the contract that is expected to be finalized within March 31th 2012. Maurizio Marcolin, the Marcolin Group’s Style & Licensing Officer said: “We are especially proud and excited to announce this agreement and to be able to work with Maison Balenciaga and its Creative Director, Nicolas Ghesquière – one of the top fashion names in the PPR Group. This new license will reinforce our mission: to create, produce and market products with unique, unmistakeable and top-quality design. We are a successful partner who knows how to interpret the values and exalt the DNA of...

Italian screen legend, sex symbol, and fashion icon Sophia Loren was the inspiration behind the ‘Your Look’ page in the November issue of American style bible InStyle. Pictured in a long bright red vinyl rain coat, the editors at InStyle have accessorized one of Sophia’s most striking outfits with a pair of Dsquared2, DQ0047, sunglasses. The vintage-inspired cateye frame compliments the truly vintage image, and updates it as one of the most relevent trends in contemporary fashion.

MILAN—Marcolin S.p.A. [MCL-IT] and Montblanc, one of the world’s leading international luxury brands, have announced the renewal of their licensing agreement for the design, production and worldwide distribution of Montblanc optical frames and sunglasses. The new multi-year agreement runs through December 2016 and contains terms and conditions which are in line with Marcolin’s Fashion & Luxury Division portfolio. “We are extremely proud to continue the partnership with Montblanc, an exclusive brand that combines class and tradition, refinement, quality and innovation,” said Maurizio Marcolin, style & licensing officer of Marcolin. “More importantly, this marks the extension of an already long-term relationship between our two companies seeking to capture additional opportunities for growth that exist for this highly-exclusive and iconic luxury brand.” Lutz Bethge, CEO of Montblanc International added, “With the help of our friends from Marcolin we developed Montblanc Eyewear into another success story in the brands product portfolio. We thank our partner for 10 years of passion, creativity and commitment for the brand and the business. We are pleased and proud...

Marcolin, one of the world’s leaders in the eyewear industry and Montblanc, one of the leading international brands in the luxury segment, announced today the renewal of the licensing agreement for design, production and worldwide distribution of Montblanc optical frames and sunglasses. The new license agreement is a multi-year through December 2016 and contains terms and conditions which are in line with Marcolin’s Fashion & Luxury Division portfolio. With this renewal Marcolin consolidates the excellent relationship with the Richemont Group, started in 2001 and further strengthens Marcolin’s position as one of the world leaders in the luxury eyewear business. Maurizio Marcolin, Style & Licensing Officer stated: “We are extremely proud to continue the partnership with Montblanc, an exclusive brand that combines class and tradition, refinement, quality and innovation. More importantly, this marks the extension of an already long-term relationship between our two companies seeking to capture additional opportunities for growth that exist for this highly-exclusive and iconic luxury brand.” Lutz Bethge, CEO Montblanc International stated: ”With the help of our friends...

Diesel Eyewear is back on the market, stronger than ever. The Spring-Summer 2012 sunglasses collection is the birth of a new collaboration between Marcolin and Diesel, the know-how of sunglasses fused with the creativity of Diesel. Truly speaking the language of the label, this collection gives as a bold, iconic rock and roll look, defining the vintage of the future: it is pure Diesel DNA, and the tip of the mountain for successful living. The Diesel Collection can be grouped into a fantastic five divisions: high-end female frames featuring fashion and trend-setter shapes linked to the Diesel world for colors and details; high end male frames featuring truly Diesel DNA with materials such as studs, leather, and scratched metal; military/work-wear frames, a distinctly Diesel concept in mainly male/unisex styles; Vintage inspired frames featuring the Diesel logo as graphic detail and employing the use of sporty colors in clash; and finally frames dedicated to a younger target consumer, featuring Diesel twists with a wide use of bright color. DOUBLE TROUBLE- Two wrongs make a right, right? For this Diesel Preview, we have chosen the unisex frames featured in the Diesel Eyewear ad campaign. It...

Premiere trade publication and Gold Standard in fashion news, WWD collaborated with Marcolin on an incredible 28-page supplement this month. A retrospective and celebratory special edition, the all-Marcolin issue featured stories on each of the Marcolin brands, the prominent figures within the company, the famous faces who wear our brands, and full page ads by each of the Marcolin licenses and major retailers, wishing Marcolin a very happy 50th birthday. With its standing amongst the fashion elite as the go to source for the most up to date information on the fashion industry, and the respect that the Fairchild publication holds amongst everyone working in the industry, this celebration of Marcolin’s 50 years in the eyewear business is a wonderful acknowledgement of the brand’s history, as we look towards a very bright future.       For more information on Marcolin USA visit www.marcolinusa.com or “like” us at www.facebook.com/MarcolinUSAEyewear  

Everywhere we turned this month there were stars and celebs wearing Marcolin eyewear. Usually we feature just one celeb sighting, but the volume of choice could only be narrowed down as far as three. O.C. alum, winner of the Maxim Hot 100, and movie star Olivia Wilde was spotted in what we hope are work out clothes (not that she needs it) wearing the popular DQ46 style. British TV personality Kelly Osbourne was spotted out in the similarly popular and now iconic Tom Ford Nikita frames, TF173. And finally, the star of what is set to be this summer’s superhero blockbuster, Captain America, Chris Evans holds the Kenneth Cole KC2095 between his teeth in a shoot for GQ’s July issue.