Tag Archives : polarized

L’Amy America, a division of global eyewear group TWC-L’Amy, announces the worldwide launch of 17 new models from the Columbia Eliminator polarized collection. With legendary features such as “H90” featherweight frame technology and Eliminator lenses that block 99.99% of reflected glare, the new collection exemplifies Columbia’s core values of outdoor, long-wear comfort and performance for men and women. “For the first time ever we have created women’s specific designs, utilizing our ‘H90’ frame material. The Columbia core female consumer expects products that will allow her to spend extended amounts of time outdoors. She expects true performance, real comfort, and just like her male counterparts, appreciates technology that works. She is equally interested in feeling attractive, for added confidence, no matter the activity. She is not willing, however, to sacrifice function for fashion” says Worldwide Business Unit Manager Connie Reiss. Answering the function-with-fashion call are 3 new feminine models, providing definite trend appeal through color-blocking, simultaneous use of matte and shiny finishes, and flirty shapes, such as the cat-eye “LoLo”. The models...

Eastern States Eyewear has announced the release of eleven new Jaguar Sunglasses. The new collection features a mix of Jaguar’s classical sensibilities as well several styles that have a more youthful, fashion forward edge.  There are nine metal styles and two plastics, the majority of which are RXable.  As in the past, each Jaguar sunglass features a polarized lens option, however in the current release there is one color per frame that features a fashion lens, allowing the customer to choose which type of lens best fits their shop’s needs. Several materials are used and often intermingled, for example, the Jaguar 37331 features a monel design with carbon fiber temple accents.  The 37711 combines rubber temple accents with an aluminum-magnesium alloy frame.  The 37110 sports a remarkable matt finish to its acetate construction and is enhanced with subtle metal temple details.  In addition to more traditional masculine colors a variety of exciting accent colors are utilized throughout the collection including reds, oranges, blues, and white.  All styles feature the Jaguar “leaping cat” logo lightly engraved upon its lenses. “This is the largest seasonal sunglass release...

Switch Vision is excited to launch two more full frames – bringing the Switch Collection to 21 styles in all.  In our third year of sales, Switch is making headway as a performance sunglass collection with the world’s only magnetic interchange technology.  The Axo and Lynx were designed to appeal to a unisex consumer.  Both introduce sporty overmolds and unique color combinations.  Axo is available in 3 colors – Crystal Cool Grey, Polar White and Shiny Black and has a large fit size.  The Lynx is also available in 3 colors – Crystal Black, Dark Tortoise and Crystal Cool Grey. Both styles are available in Plano Polarized Lenses or can be Rxed, ideal for outdoor enthusiasts and athletes who need superior optics, unquestionable comfort, and outstanding eye protection, all the while having the versatility to change their lenses in a matter of seconds. No matter what drives you to the great outdoors, Switch Vision has you covered. Specs: Cutting edge styles Weighs less than an ounce! World’s Magnetic Interchange Lens System makes changing lenses INSANELY FAST! Frame colors and sizes:  see attached spec sheets All Switch Vision sunglasses include one additional Rose-Amber...

With the best of the old and the new, the latest additions to the Vera Bradley sunwear collection feature new styles and classic favorites! Adrian, Blair, Claudette, Meredith and Anna have all been updated for the new year, combining fashionable styling with the latest Vera Bradley colors. New styles appearing on the scene feature current fashion shapes in the latest Vera Bradley colors for a perfect fit. Designed to fit her style, these sunglasses are the perfect addition to any woman’s wardrobe. Adrian and Blair are classic aviators updated for the new year! Adrian is a comfortable classic with a traditional aviator shape that makes a sophisticated fashion statement. The newest colors, Jazzy Blooms and Plum Crazy, both feature a colorful front for an updated look. Blair provides a contemporary twist on a classic aviator shape and prominently displays the Vera Bradley Dogwood and English Rose colors on the exterior temples. Both frames feature spring hinges and adjustable nose pads for a sure fit. Two favorite styles, Claudette and Meredith, return with the latest in Vera Bradley colors. Claudette brings a modern, trendy wayfarer shape, with a rounded eyeshape and the Vera Bradley...

Vision protection leader Wiley X®, Inc. has introduced a new Black Ops WX Valor with polarized lenses to its line, providing law enforcement, tactical wearers and shooters with a unique combination of stealthy styling, superior glare cutting performance and ballistic vision protection. Whether you wear it on the streets, in the field, or on the range, the Polarized Black Ops WX Valor delivers the distortion-free vision, eye comfort and protection you need to enter any situation or tactical environment with confidence. The Polarized Black Ops WX Valor combines a stealthy Matte Black frame with Wiley Xʼs shatterproof Smoke Grey polarized lenses. These lenses feature Wiley Xʼs proprietary Filter 8™ lens technology, delivering 100% polarization and 100% UV protection for superior clarity and contrast. With their neutral Smoke Grey tint, these versatile lenses perform well under a range of conditions — especially in high-glare environments often encountered in cities, on the road or around water. With its shatterproof lenses and virtually indestructible frame, the Polarized Black Ops WX Valor meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety Standards. Taking advanced...

Lightec introduces its first ever sun collection! All models are 100% screwless and weld-free! Frames are produced by folding one piece of sheet metal. Endtips feature injected grey or black rubber inserted into the core with the word “polarized” hollow molded on the inside of the right endtip and “registered design” on the left side. In keeping consistent with the entire Lightec collection, the suns feature Lightec’s exclusive patented springless and screwless Alpha hinge! Lightec sun frames feature polarized CAT 3 lenses. The sun collection currently offers six models which are available in gloss or matte galvanized finishes. For more information visit www.morel-france.com or call 800-526-8838

Polaroid Eyewear celebrated its 75th Anniversary, Tuesday 11th December, at The Museum of Modern Art (MoMA). The event was enjoyed by a thousand people from USA, South America and Europe together with personalities such as Leigh Lezark, Whitney Port, Adam Driver and Carson Kressley. The New York based DJ trio “The Misshapes” performed during the evening. The guests discovered, explored and interacted with the brand’s technology, heritage and innovation, whilst they were introduced to how Polaroid Eyewear is moving forward into the future. The main focus of the event was the unveiling of the new Polaroid Plus collection which will be on sale from Spring 2013. Guests were also invited to experience polarization through a striking glare installation which demonstrated the unique and perfect vision of the Polaroid polarized lens. The celebration took place at MoMA, whose collection of Architecture and Design includes  an original pair of 1946 Polaroid sunglasses: a unique piece manufactured by the American Optical Corp. and donated to MoMA by Edgar Kaufmann Jr., heir to the famous family home Fallingwater, designed by Frank Lloyd Wright. This pair of Polaroid sunglasses is among...

Leading premium protective eyewear manufacturer Wiley X®, Inc. has added the new WX Saint to its versatile Changeable Series — combining advanced, battle-proven vision protection with the ability to adapt to changing work environments. Perhaps the most important feature of the new WX Saint is that it offers a level of comfort and good looks not commonly associated with “safety” glasses. People on the job indoors or out will wear these stylish, lightweight glasses because they want to, not because they have to. The new WX Saint is also RX-ready, providing workers who require corrective lenses with a sleek and comfortable alternative to wearing cumbersome safety glasses over prescription eyewear. The WX Saint also features rubberized nose pads and temple tips, providing workers with a comfortable and secure fit, even during hot, high-impact jobs. With Wiley Xʼs shatterproof lenses and virtually indestructible frames, the new WX Saint is built to provide advanced eye protection for a wide range of hazardous occupations both indoors and out. These glasses meet the stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards for OSHA-grade protection. In fact, Wiley X...

Aspex eyewear has introduced the turboflex hinge, the only hinge that has 360 degrees of motion (twist up and down as well as side to side) to its easyclip collection with 3 new styles. The 3 new styles EC265, EC266 and EC267 have trendy and modern shapes , perfect for the active and stylish men. Their rubber temples have bold and contrasting colors such as:  Satin steel with red and dark grey, satin Dark Grey with Lime and other very exciting and interesting color combination. The TurboFlex hinge give the whole frame a sleek and sporty design with its 360 degrees of motion and the matching polarized magnetic clip on will give men the ultimate in comfort, durability and the sun protection needed for their eyes! About Aspex Eyewear Group Founded by Nonu Ifergan in 1965, Aspex has become well known throughout the world as key player and technology leader in the optical industry. From magnetic clip technology to memory metal eyewear and other popular innovations, Aspex continues to reinvent and push technological limits to create new, accessible choices for the optical consumer. The company’s ground-breaking collections are a true indication of the successful combination of innovative...

Wearing Kaenon prescription polarized sunglasses, Carl Pettersson tied for third place at the PGA Championship on Sunday. Throughout the weekend, Pettersson wore the Kaenon Jetty Matte Black G28 Rx polarized sunglass, which provided complete glare reduction and harmful UV ray protection while remaining lightweight and comfortable. Kaenon has become the go-to brand for those seeking premium prescription sunglasses, due to the optical accuracy and precision achieved with Kaenon’s SR-91™ lens. Pettersson began wearing prescription Kaenon polarized sunglasses during tournament play earlier this year. His recent accomplishments include winning the RCB Heritage tournament in April and finishing second at the Shell Houston Open, both while wearing Kaenon prescription sunglasses. When it comes to golf sunglasses, pros like Robert Allenby, Brian Gay, Pat Perez, Christina Kim and Sophie Gustafson wear Kaenon polarized sunglasses due to the unmatched clarity, color representation and distortion-free vision that is only found in Kaenon products. Kaenon’s California-designed and Italian hand-painted sunglass frames offer a fashionable alternative for performance...

Fresh and saltwater fishermen have a new weapon in their arsenal — the new WX Gravity from Wiley X,® Inc. This weapon isn’t going to help them cast further or trick a big large mouth into biting, but it will help them read the water more effectively, spot fish and bait orienting to underwater structure, and keep their eyes safe and comfortable from dawn to dusk. It’s one of the few sport performance sunglass models in the world certified to meet U.S. Military Specifications for combat protective eyewear—only from Wiley X. The new-for-2012 WX Gravity is the newest addition to Wiley X’s Climate Control™ Series, featuring a patented removable soft foam Facial Cavity™ Seal that blocks out peripheral light along with dust, wind and airborne debris.  This unique feature is especially useful for boaters and fishermen, preventing the glasses from flying off during high speed runs and boosting polarization for unsurpassed sight fishing capability. This climate-controlled environment — together with Wiley X’s advanced Polarized Blue Mirror over Green Tint lenses (Model #CCGRA04) — gives anglers and boaters enhanced visual clarity and unique ability to see fish and bottom...

Wiley X,® Inc. has added the new WX Chelsea to its ladies Street Series™ family of premium performance sunwear. These fashionable new shades take stylish good looks that go with any outfit and every occasion, and then add advanced eye protection that is a match for any outdoor activity.  Whether you’re driving the open road in a convertible, kicking back at the beach or touring the big city, Wiley X’s new WX Chelsea has today’s active woman covered in style. The new WX Chelsea features fashionable frames ideally shaped for small to medium-sized faces.  Two versions of the WX Chelsea are offered to suit different styles, moods and activities.  Model #SSCHE01 matches a stylish Liquid Plum frame with versatile Smoke Grey lenses.  Model #SSCHE04 combines a distinctive Iced Tea frame with Wiley X’s advanced, glare-cutting Polarized Bronze lenses — an ideal choice for driving or enjoying all kinds of water sports. “While we are excited about all of our new products this year, this model is particularly meaningful to me because they’re named after my 16-year-old daughter Chelsea,” said Wiley X Co-Owner Myles Freeman, Jr.  “These glasses embody Chelsea’s sense...

Viva International Group’s William Rast Eyewear, a collection targeted to stylish men and women ages18 to 49, presents an exclusive selection of new men’s releases for spring 2012. The fashionable and relaxed styling of the collection is tailored for both the premium and sportswear categories and is the ultimate modernized accessory. The sleek and sporty design of the three new sunglasses, along with the sophisticated elements of the three ophthalmic frames are inspired by the Americana heritage of the William Rast brand. A daring new style from the William Rast Racing collection is also available for spring. Design elements include wood-grain textured temple treatments and metal décor accents. Premium materials, including stainless steel, handmade acetate and polarized lenses on select styles, combine high quality design with optimized comfort. Each style features metal insets of the William Rast New America flag, as well as the iconic William Rast “dub” logo. “This season’s releases from the William Rast Eyewear collection is dedicated to the men who live life on the edge without any limits,” says Liz Tontodonati, Viva’s general manager for the William Rast brand. “In...

For millions of Americans, fishing is a way to relax and unwind on the water. To professional bass anglers competing on the world’s biggest stage, it’s a tough way to make a living.  On a typical workday, they have to compete against finicky fish and a couple dozen of the world’s best anglers.  With literally hundreds of thousands of dollars on the line, these guys need every performance edge they can get. While these fierce competitors are understandably guarded about most fishing secrets, one thing some share in common is as visible as the nose on their face — high-performance sunglasses from leading manufacturer Wiley X,® Inc. Two of the Top 10 finishers at last week’s Bassmaster Classic — widely hailed as the sport’s biggest annual event — relied on Wiley X sunglasses to keep them focused and comfortable during long pre-fishing and tournament days on the water.  Long-time Wiley X pro angler Timmy Horton ended the three-day event in 6th Place with a total of 44 lbs., 13 oz. (just one ounce out of 5th Place).   Fan favorite and perennial Angler of the Year threat Edwin Evers finished the 2012 Classic close behind Horton in 8th Place, weighing in 43 lbs., 8 oz....

Viva International Group introduces the Mark Nason Eyewear Spring/Summer 2012 collection, which features classic rock ‘n’ roll elements and signature embellishments, as seen in the brand’s exclusive couture leather boot designs. Design elements include the Mark Nason “signature” dragon, crosses and detailed roses, which enhance the collection’s edgy style. The new collection consists of 13 ophthalmic styles and 18 sunglass styles for men and women. The men’s ophthalmic collection, which features nine styles, fuses cool sophistication with a rock ‘n’ roll attitude. Branded treatments, including metal casted tips inscribed with the Mark Nason Cross/Dragon logo and a Mark Nason raised metal logo plaque on the interior portion of each temple, reinforce the collection’s attention to detail. Premium materials are used throughout the collection, including handmade acetates, matte and antique metal finishes and leather trims. Models MN Penn and MN Conner, two key ophthalmic styles, deliver retro styling with a modern edge. Model MN Conner features a handmade acetate and metal combination front, which is accented by engraved striped detailing and Mark Nason logo on each metal...