Tag Archives : presbyopia

DALLAS – Jan., 2012 – Essilor of America, the nation’s leading manufacturer of optical lenses, today launched a new trade print branding campaign to highlight how Varilux® progressive lenses offer solutions to presbyopia in different situations of one’s daily life. The print ads communicate that Varilux improves vision at a distance, up close or in between offering a personalized solution for each wearer at any distance. The new branding campaign, which includes print visuals and a video, will showcase how Varilux lenses respond to diverse visual needs, via four individuals portrayed in different situations of their daily lives, who depend on clear vision both up close and at a distance. The main visual presents a man who is an architect by profession and also enjoys flying glider-planes. By showcasing these different moments, the campaign tells the story of how Varilux lenses work in harmony with the wearers’ vision and visual behavior. “Varilux lenses provide patients with the most superior vision no matter what they do, at every distance and in every situation of their lives,” said Carl Bracy, senior vice president of marketing and new business, Essilor of America....

LOS ANGELES— Superfocus LLC, creators of Superfocus adjustable-focus eyeglasses, have received flight certification of Superfocus from the National Aeronautics and Space Administration (NASA) for use by astronauts on Discovery’s final spaceflight (STS-133) and aboard the International Space Station. Two of the STS-133 astronauts were fitted with Superfocus in Houston, Texas prior to Discovery’s launch on Thursday. The crew will also be delivering additional pairs of Superfocus glasses to the International Space Station. The NASA evaluation and flight certification process involved a thorough materials and structural analysis to ensure Superfocus would perform safely and reliably during spaceflight. The glasses will not be used during space walks, as they cannot be adjusted inside the space suit, according to Superfocus. “We’re excited to play a role on the final Discovery mission, by improving the visual experience for crew aboard the Shuttle and the International Space Station. We expect that Superfocus will help the astronauts in their daily work and also allow them to enjoy a crystal clear view from space,” said Adrian Koppes, CEO of Superfocus. “NASA...

CARLSBAD, Calif. – SynergEyes, Inc., the manufacturer of hybrid contact lens technology, reported that the Food and Drug Administration (FDA) has approved the company’s application for a next generation silicone hydrogel hybrid contact lens. The new hybrid platform is cleared for use in the correction of hyperopic, myopic and astigmatic refractive error including presbyopia, in aphakic and non-aphakic non-diseased eyes. The lenses are indicated for daily wear for the correction of up to +20.00 and -20.00D in eyes with astigmatism up to +6.00D. SynergEyes said it will market the new hybrid technology as two contact lens products: Duette hybrid contact lenses for astigmatism and Duette Multifocal for presbyopia. “Duette hybrid contact lenses represent a significant advancement in the contact lens industry and give eye care professionals an innovative product that delivers an unprecedented combination of visual acuity and comfort to a broad range of patients,” said Jim Ham, CEO for SynergEyes, Inc. “Our next generation products will re-define state-of-the art in the vision correction industry.” Duette hybrid contact lenses for astigmatism are currently available...