Tag Archives : Safilo

  Jared Leto in Paris wearing BOSS 0477/S sunglasses- April 2013  

Safilo Group, worldwide leader in the premium eyewear sector, announces its commitment to supporting Help For Life, the Italian non-profit organization dedicated to solidarity projects in Africa. In their quest to help improve the healthcare on the African continent, Safilo will be donating 4,000 optical frames during the year. Safilo is supporting the Ethiopia Project which began in 2010 with a collaboration between Help for Life and the diocese of Emdibir which is in the southwestern part of the country. The aim of the Ethiopia Project is to support the poorest people in the Gurage and Waliso regions by improving their quality of life, ensuring that children are educated and that families are able to live in a healthy environment and access medical care. The Ethiopia Project fights poverty by creating motivation, hope and self-empowerment. Help for Life Help for Life is a free, independent and non-profit foundation and was started in 2006 by the “Padova Ospitale Onlus” association. With its already fifteen years of experience in solidarity projects, the association now uses this experience and commitment to support emerging countries. Help for Life is involved in projects which...

The first Carrera Ignition Night to hit the United States was a great success! Tuesday, May 7th marked a new beginning for Carrera, Safilo Group’s historic eyewear brand. Notable celebrities, industry executives and society influencers alike enjoyed Carrera’s unique “You race or you don’t” brand experience. Olivia Wilde (star of TRON: Legacy, People Like Us and House M.D.), Louise Roe, Derek Blasberg, Dani Stahl, Nur Khan, Kyle DeWoody, Danni Synder and Robert Verdi mingled and danced to live music from DJ Kayper, The Dolls: Mia Moretti & Caitlin Moe and Capital Cities. New York City’s first skyscraper – 5 Beekman – provided the perfect historical setting for this special installation, the last event that the venue will see before it is turned into a luxury hotel in the Financial District. Carrera took guests on a journey through its history, from its origins in 1956 and the roots of the brand’s name – the legendary “Carrera Panamericana” road race – to the present day rediscovery of its authentic “racing attitude” which has always been a part of the brand’s DNA. Carrera’s 2013 eyewear collection displays, influenced by the brand’s new identity,...

Following the fantastical Marc Jacobs Winter 12 Collection and the chic Crystal sunglasses seen with luxurious oversized hats on that icy blue runway, the unique and glamorous look of the eyewear collection returns in a new easy-to-wear version with the latest models created for Spring/Summer 2013. The new models maintain that sense of sparkle with an understated twist: a single crystal that illuminates the temple tips and denotes a unique and individual style. The round-shaped acetate model features bold volumes that are balanced with translucent shades, in line with the colour palette of Marc Jacobs’ 2013 ready-to-wear and accessories collections: olive, brown, red and ochre, perfectly combined with gray lenses. The new sunglasses (mod. MJ 472/S) will be available at Marc Jacobs boutiques, high-end opticians and quality department stores worldwide from January 2013. The Marc Jacobs collection of sunglasses and optical frames is produced and distributed by the Safilo Group. For more information visit www.safilo.com

  Singer Katy Perry, wearing Tommy Hilfiger TH 1187S, attends Tommy Hilfiger New West Coast Flagship Opening After Party at a Private Club on February 13, 2013 in West Hollywood, California. (Photo by Mark Davis/Getty Images for Tommy Hilfiger)

Safilo Group, worldwide leader in the premium eyewear sector, and Bobbi Brown, the iconic cosmetics company owned by Estée Lauder and founded by the world renowned makeup artist and entrepreneur Bobbi Brown, announce their worldwide licensing agreement for the design, manufacture and distribution of optical frames and sunglass collections. “I am excited to embark on this new journey with Safilo. I believe that makeup is a way for women to feel and look like themselves, only prettier and more confident,” said Bobbi Brown, Founder and Chief Creative Officer of Bobbi Brown Cosmetics. “As a makeup artist, I have looked at women’s faces for over 20 years and believe that my beauty expertise will translate naturally into eyewear, identifying the best silhouettes and colors for a woman’s face shape, skin tone, and lifestyle. This is a new, innovative approach to interpreting eyewear.” “We are very pleased to announce this new partnership with Bobbi Brown, a makeup industry maverick who believes that beauty isn’t about looking perfect, but about celebrating a woman’s individuality,” said Roberto Vedovotto, CEO of the Safilo Group. “We want to replicate the huge success...

Safilo Group, worldwide leader in the premium eyewear sector, and Banana Republic, the global accessible luxury brand that delivers modern, covetable workplace style, announce the renewal of the licensing agreement through January, 31, 2019 for the design, manufacturing and distribution of optical frames and sunglass collections. The multi-year agreement strengthens a partnership with Banana Republic, originally forged in 2007, and gives further engine to the development and distribution of one of the most representative brands of elevated design at approachable prices. About Safilo Group The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, BOSS, BOSS Orange, Bottega Veneta, Céline, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs,...

Safilo Group, worldwide leader in the premium eyewear sector, announces its renewed licensing agreement with J.C. Penney Purchasing Corporation Inc., for the design, manufacturing and distribution of the Liz Claiborne® and Claiborne® optical frames and sunglass collections in the American market through December 31, 2017. The multi-year agreement, which includes an additional five-year renewal option, strengthens a relationship with the Liz Claiborne brand originally forged in 2003 and gives further engine to the development and distribution of one of the most representative brands of American style. The Safilo Group The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, Bottega Veneta, BOSS Black, BOSS Orange, Céline, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne,...

Polaroid Eyewear celebrated its 75th Anniversary, Tuesday 11th December, at The Museum of Modern Art (MoMA). The event was enjoyed by a thousand people from USA, South America and Europe together with personalities such as Leigh Lezark, Whitney Port, Adam Driver and Carson Kressley. The New York based DJ trio “The Misshapes” performed during the evening. The guests discovered, explored and interacted with the brand’s technology, heritage and innovation, whilst they were introduced to how Polaroid Eyewear is moving forward into the future. The main focus of the event was the unveiling of the new Polaroid Plus collection which will be on sale from Spring 2013. Guests were also invited to experience polarization through a striking glare installation which demonstrated the unique and perfect vision of the Polaroid polarized lens. The celebration took place at MoMA, whose collection of Architecture and Design includes  an original pair of 1946 Polaroid sunglasses: a unique piece manufactured by the American Optical Corp. and donated to MoMA by Edgar Kaufmann Jr., heir to the famous family home Fallingwater, designed by Frank Lloyd Wright. This pair of Polaroid sunglasses is among...

The Board of Directors of Safilo Group S.p.A. today reviewed and approved the results of the third quarter and first nine months of 2012. The results achieved by Safilo in the third quarter are consistent with the key trends and business dynamics that had characterized the second quarter. Safilo closed the first nine months of the year with top-line organic growth, holding on to profitability and keeping a solid financial profile. Net sales in the third quarter of 2012 grew by 8.2%, benefitting from the progression of the organic revenues, the consolidation of Polaroid Eyewear and the appreciation of the US dollar. In line with company expectations, sales and operating margins were affected by the contraction of the brands being phased-out, which however did not prevent Safilo from registering a significant improvement of the net result. At the end of September, the Group net debt was further reduced compared to the end of June, standing at Euro 223.8 million and confirming a financial leverage of 2.0x. Roberto Vedovotto, Chief Executive Officer of Safilo Group, commented: “Throughout the third quarter we continued to work with determination along our operating and strategic guidelines...

Polaroid Eyewear is celebrating its 75th Anniversary on Tuesday 30th October from 7pm to 10 pm at the Museum of Modern Art (MoMA). Whilst guests discover, explore and interact with the brand’s technology, heritage and innovation as well as learning how Polaroid Eyewear is moving forward into the future, they will be entertained by the music of the New York based DJ trio “The Misshapes”. Guests will be invited to experience polarization through a striking glare installation which will demonstrate the unique and perfect vision of the Polaroid polarized lens, and will also have the opportunity to preview, touch and try the new Polaroid Plus sunglasses collection. MoMA’s collection of Architecture and Design includes an original pair of 1946 Polaroid sunglasses: a unique piece manufactured by the American Optical Corp. and donated to MoMA by Edgar Kaufmann Jr., heir to the famous family home Fallingwater designed by Frank Lloyd Wright. Polaroid Plus Sunglasses In the year of its 75th Anniversary, Polaroid Eyewear is introducing the new Polaroid Plus sunglasses Collection, which combines the latest results in polarization technology with a brand new style designed for a minimal and...

CARRERA, the international eyewear brand owned by Safilo Group, and Wieden+Kennedy Amsterdam are proud to announce that they will be working together on the creative strategy for the brand’s new global communication. The partnership will initially focus on a new teaser campaign that will be launched in the second semester of 2012 and will appear on various media channels, including online, as well as in worldwide points of sales. The teasing campaign will underline the dynamic and timeless spirit of the CARRERA brand: a spirit that has its roots in 1956, when the brand made its debut and began its successful growth and development, while still maintaining its “racing” spirit. The second step will be a new global brand communication platform that will kick off worldwide in the first quarter of 2013. Together with CARRERA, W+K will develop the new strategic guidelines for the online, offline and in-store communication of the brand. Nicola Giorgi, Global Head of Safilo’s Brands Division, said: “We are enthusiastic about working together with one of the leading creative agencies in the world. CARRERA, one of Safilo’s strategic brands that enjoys worldwide success, will benefit...

CARRERA, the iconic international fashion eyewear brand, draws inspiration from its stylistic heritage and presents two new folding sunglasses featuring a timeless design and unique stylistic details that leave their mark. The new “POCKET FLAG 3” and “CHAMPION FOLD” models, dedicated to high-tech lovers, catch the eye with their unique folding mechanism, perfectly combining utmost functionality with a distinctive style. They are designed to take up less space and have an ultra-lightweight feel: the iconic detail on the front and the hinges on the temples conceal a special device that allows you to fold the frame of these sunglasses and place them in a special case. These new iconic sunglasses, which are inspired by CARRERA’s stylistic heritage that made the brand successful in the 70s, are destined to become cult items and must-have accessories. The round-shaped “POCKET FLAG 3” model and the teardrop-shaped “CHAMPION FOLD” sunglasses are very practical to use in any situation and feature unique creative touches: the metal details, the brand’s discreet logo and icon. The “POCKET FLAG 3” model comes in shades of gloss black with grey lenses, blue with brown lenses,...

  Actor Stanley Tucci assisting filmmaker David Cronenberg with the GG1013S

Safilo Group informs that, together with the Unions, it has signed, at the offices of the Ministry of Employment and Social Security in Rome, the solidarity agreement in order to best manage the redundancies due to the non-renewal of the Armani license, announced on 11th May 2012. The agreement fully reproduces the contents of the preliminary agreement signed and announced on 15th June 2012, and further illustrates the related operational details, with specific regards to work organization and the way in which the reduction of working hours and shifts will be implemented. The agreement, based on the principle that “Made in Italy” is and will always be a fundamental part of Safilo’s DNA, calls for an extensive use of solidarity contracts for a period of 24 months, and foresees a considerable increase in levels of flexibility and a recovery of production efficiency achieved through training programs, requalification of the workforce and a selective investment program. Roberto Vedovotto, Chief Executive Officer of Safilo Group, commented: “The signing of this agreement represents an important step for Safilo and for all its stakeholders, as it allows the Group to address the unavoidable...