Tag Archives : Safilo

Famous Faces Featured in Fall/Winter Ad Campaigns

Famous Faces Featured in Fall/Winter Ad Campaigns

    Below are images of some of the famous faces of fall donning stylish eyewear from Safilo’s licensed brand portfolio in the new Fall/Winter 2015-2016 advertising campaigns.  These are three of the hottest models who are now celebrities in their own right thanks to their impact on social media. These top fashion models are being featured in fall fashion advertising and point of sale campaigns — calling even more attention to the important eyewear category.  
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Safilo Group S.p.A. approves the financial results of the first half of 2015

Safilo Group S.p.A. approves the financial results of the first half of 2015

Padua, August 4, 2015 – The Board of Directors of Safilo Group S.p.A. – the fully integrated Italian eyewear creator, listed on the Milan Stock Exchange – has today reviewed and approved the results of the second quarter and first half of 2015. Net sales for the first six months of 2015 grew by 11.3% on a reported basis and by 1.0% at constant currencies, with the business recording an improvement in the second quarter, up 12.0% (+1.2% at constant currencies). The main growth contributors were key Western European countries, North America, MEA and Latin America. In the first half of 2015, gross profit grew by 6.9%, having increased by 7% in the second quarter. Gross margin equalled 60.7% of sales in the first six months and 60.9% in the second quarter. The contraction compared to the comparable periods last year (63.3% and 63.7% respectively in H1 and Q2 2014), continued to be mainly driven by cost inflation increases not yet recovered through industrial efficiencies, as the Group continues to ramp up its cost savings initiatives. At the operating level, adjusted profitability reflecting the margin performance recorded at the gross profit level. In the second quarter,...
Filed in: Industry Info
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SAFILO Group Announces The Relocation Of Its North American Headquarters In Parsippany, NJ

SAFILO Group Announces The Relocation Of Its North American Headquarters In Parsippany, NJ

Parsippany – Padua, June 19th 2015. Safilo Group – the fully integrated Italian eyewear creator and worldwide distributor of quality and trust – has announced today the intent to relocate its North American headquarters which is currently co-located with a Distribution Center in Parsippany, NJ. This follows the decision to simplify and streamline operationally its US Logistics and Distribution network, which will be run entirely out of its existing Distribution Center in Denver (Colorado). Following a carefully planned operational transition, the Parsippany Distribution Center will close by mid next year. A relocation study for the Group’s future North America headquarters has been launched involving an employee taskforce to identify the most attractive HQ location closer to New York City and better connect with Safilo’s Fifth Avenue showroom. The study will conclude by this fall, and the move is anticipated within 2016. “Safilo’s business in North America is strong and growing. We start here with the worldwide simplification of our Logistics and Distribution network as per our 2020 Strategic Plan,” comments Luisa Delgado, CEO of Safilo...
Filed in: Industry Info
Jimmy Choo Celebrates “Cindy” Sunglasses For Spring/Summer 2015   With A Dedicated Video

Jimmy Choo Celebrates “Cindy” Sunglasses For Spring/Summer 2015 With A Dedicated Video

In conjunction with the launch of the new Cindy sunglasses for Summer 2015, Jimmy Choo unveils a short film directed by STEVEN KLEIN. Shot in the Mojave Desert, the video captures the essence of Jimmy Choo’s sophisticated glamour whilst exuding a mysterious and seductive air of suspension. A futuristic and industrial backdrop creates modernist lines of graphic symmetry and a sense of moody anticipation. A sports car shot at an angle that puts the onlooker in the driver’s seat imbues the scene with an air of steely strength creating a charged atmosphere. Styling is sleek and polished with modern tailoring creating strong silhouettes with a monochrome palette that allows the accessories to take center stage. The face of the campaign, ONDRIA HARDIN, expresses effortless style in the new CINDY sunglasses. Cindy sunglasses feature a butterfly silhouette and take inspiration from the woven details of Jimmy Choo’s iconic sandals. Shaded lenses create a sensual allure. Colors: honey with brown gold, purple/ruthenium, aqua with azure flash lenses, coral gold, dove grey, grey/ruthenium, emphasized by shaded or mirrored lenses. CINDY sunglasses are available at Jimmy Choo boutiques, high-end...
Filed in: Eyewear, Social Media
Cheryl Fernandez Versini wearing FENDI FF 0117/S Sunglasses

Cheryl Fernandez Versini wearing FENDI FF 0117/S Sunglasses

Singer Cheryl Fernandez Versini wearing FENDI FF 0117/S Sunglasses during the 68th Cannes Film Festival Style: FF 0117/S Retail Price: $465.00 Availability: Select high end optical retailers nationwide Credits: courtesy of Fendi For more information on Fendi sunglasses visit www.safilo.com
Bobbi Brown Debuts Lifeguard Eyewear Collection

Bobbi Brown Debuts Lifeguard Eyewear Collection

Bobbi Brown, renowned makeup artist and founder and chief creative officer of Bobbi Brown Professional Cosmetics Inc., debuts her new Lifeguard Eyewear Collection for Spring/Summer 2015. Inspired by Bobbi Brown Cosmetics’ new Sandy Nudes makeup collection, the Lifeguard Eyewear Collection brings the vibrant hues of the beach to her namesake sunglasses and optical frame collection. A beach-inspired palette, including rich shades of Mocha Sand, Shell Pink, and Ocean Blue, allows women to bring a little bit of the beach with them wherever they go. Available starting in May 2015. THE JACKSON/S A perfect fit for square-shaped faces, this metal aviator is available in shiny rose gold with cosmetic-colored lenses in blue/peach silver mirror, shiny light gold with brown gradient or shiny silver with blue mirror, an ode to crystal clear ocean water. THE JOAN/S Featuring the eyewear brand’s dedicated “B” hinge on each temple, these oversized rectangular acetate sunglasses are ideal for women with round or oval-shaped faces. They are available in eyeshadow shades of mocha sand with smoke blue/bronze mirrored lenses, shell pink with smoke/bronze mirrored lenses, dark gray tortoise with...
Filed in: Eyewear
Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548. This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and in compliance with the guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics. Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign...
Filed in: Eyewear
Safilo At Mido Welcomes 2015 Applications To Its New Product School

Safilo At Mido Welcomes 2015 Applications To Its New Product School

Safilo reignites its tradition of craftsmanship, evoking the spirit of the ancient Schools of Arts and Crafts once active in Venice. With the creation of the first Eyewear Product School, Safilo recognizes its great responsibility to pass on to future generations this precious heritage, while modernizing it for future sustainability. The school will start in mid-September for the school year 2015/2016 with a three-year theory and practice program, covering all aspects of the eyewear world that offers various interpretative codes and multiple points of reference. The goal is to give young apprentices, who are just beginning their professional career, the opportunity and the necessary support to acquire systemically fundamental experience in all Eyewear Product areas, from design to development, from prototyping to production, the accurate knowledge of materials, quality control, up to pricing and concept selling. Safilo’s worldwide organisations will welcome the apprentices during their training years, this will enable young apprentices to then continue their career path growing within the company. The School’s three-year program is based on the best practices of international apprenticeship...
Filed in: Eyewear, Industry Info
Carrera New Champion, A Style Remastered

Carrera New Champion, A Style Remastered

“We own a shape.” How many brands in the world can say that without fear of contradiction? Owning an iconic, original shape is a privilege reserved for only a few and Carrera has earned its place among this elite few. Unique and unmistakable, the Champion sunglasses, which date back to 1979, have since then set new standards in the eyewear industry, boasting countless imitations but nonetheless maintaining their distinctiveness. Today, these iconic sunglasses undergo an extensive “remastering” process and are now presented with new, perfectly balanced proportions and a revisited, snug fit. The front is slightly smaller, its profiles sleeker and its design lighter, thanks to the newly reshaped double bridge and well-balanced proportions. Carrera’s New Champion becomes distinctive but easy-to-wear, in line with today’s natural, normcore style, which meets Millennials’ tastes. Its material, however, remains unchanged. The new glasses are made from Optyl, a Safilo registered trademark; a thermo-adjustable plastic material composed of epoxy resin, with unparalleled physical and chemical features delivering a multitude of advantages such as a lightweight feel, climatic adaptation,...
Filed in: Eyewear, Sunwear
Style Editor Bobbie Thomas To Emcee The Safilo USA Fashion Show At Vision Expo East

Style Editor Bobbie Thomas To Emcee The Safilo USA Fashion Show At Vision Expo East

Bobbie Thomas, author of the bestselling book, The Power of Style: Everything You Need to Know Before You get Dressed Tomorrow, and Style Editor for NBC’s TODAY show will serve as the celebrity guest emcee of Safilo USA’s Spring/Summer 2015 fashion show at Vision Expo East where the latest trends in eyewear and fashion will be showcased. (Safilo Booth # 3548) Thomas, who has shared fashion, beauty and lifestyle advice on nearly 500 Today show segments, including her weekly “Bobbie’s Buzz,” will announce the Friday, March 20th and Saturday, March 21st fashion shows at 11:00 a.m., 12:30 p.m. and 2:30 p.m. featuring runway looks from Safilo’s diverse portfolio of fashion brands, including Banana Republic, BOSS, BOSS Orange, Gucci, Jack Spade, kate spade new york, Marc by Marc Jacobs, Max Mara and Tommy Hilfiger. New this year, will be adult and and kids proprietary looks from SAFILO, Kids by Safilo (launching May 2015), Carrera and Polaroid. The fashion shows continue on Sunday, March 22nd with the same show times. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for...
Filed in: Eyewear, Industry Info
Safilo Group Confirms Finalization And Execution Of The Agreement With Kering

Safilo Group Confirms Finalization And Execution Of The Agreement With Kering

Safilo Group, the fully integrated Italian Eyewear creator and worldwide distributor of quality and trust, communicates that the agreement with Kering, announced on September 2, 2014, has been executed, and the first of three compensation payments of Euro 30 million has been received today. In order to optimize the profitability and the strategic relevance of its brand portfolio going forward, Safilo has also agreed with Kering that the Alexander McQueen, Bottega Veneta and Saint Laurent licenses will terminate on June 30, 2015. The contract now executed confirms the three elements announced in September: the conclusion of the current Gucci license agreement at the end of December 2016; a Strategic Product Partnership Agreement for the development and manufacture of Gucci’s Made in Italy eyewear products, of the duration of four years, from January 2017 until December 2020, renewable upon mutual agreement. Product development, industrialization and prototyping of the 2017 collections will start in Q4 2015; a compensation received by Safilo of Euro 90 million, paid in three equal installments – following today’s payment, the second will be paid in December 2016, the third...
Filed in: Eyewear
Safilo And Jimmy Choo Extend Eyewear Licensing Agreement

Safilo And Jimmy Choo Extend Eyewear Licensing Agreement

Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and Jimmy Choo, the iconic and luxury fashion accessory brand, are proud to have automatically extended their licensing agreement until December 31, 2018, for the design, production and distribution of the Jimmy Choo eyewear collections of sunglasses and optical frames. This reflects the outstanding growth of the brand’s eyewear business across all major countries, especially in Europe and North America. “We are proud to count Jimmy Choo among our leading luxury fashion and top-growth eyewear brands”, commented Luisa Delgado, CEO of Safilo Group. “The brand’s uniquely glamorous and confidently iconic style inspires us to create distinctive eyewear that has exceptional appeal in the markets where it is distributed via premium quality channels. We see great potential for accelerated growth particularly in Asia Pacific, China, and Latin America, enabled by our new commercial leadership capability”. “We are very pleased to prolong our partnership with Safilo”, said Pierre Denis, CEO of Jimmy Choo. “We enjoy a strong and collaborative partnership producing designs...
Filed in: Eyewear
New Safilo Styles Introduced Featuring Elasta 80 Hinge Technology

New Safilo Styles Introduced Featuring Elasta 80 Hinge Technology

Safilo USA’s important proprietary ophthalmic collections, Elasta by Safilo and Emozioni by Safilo, will take on a new name and look in 2015. These collections will be rebranded as SAFILO, the leading brand in the international eyewear market and pride of the Safilo Group. Starting in January, Safilo USA will roll out 12 styles under the SAFILO moniker including eight new styles featuring the Elasta 80 hinge, the latest evolution of the company’s legendary Elasta hinge, as well as four classic SAFILO styles from the brand’s existing international collection. Current in-line Elasta by Safilo and Emozioni by Safilo styles will continue to be sold in the U.S. marketplace under the SAFILO banner. And, as was the case with these collections, the SAFILO collection will be made in Italy, a key pillar of the brand’s DNA. Dedicated cases (dark gray for men and light gray for women) will be provided with each frame. “This important rebranding effort in the U.S. is a strategic move by the company to streamline its proprietary brands in order to develop brand continuity on a global scale and take advantage of creative synergies and operational efficiencies,” said Glenn Rusk, Commercial...
Filed in: Eyewear
Safilo Bloggers Day Safilo Social Eyes Studio

Safilo Bloggers Day Safilo Social Eyes Studio

During Paris Fashion week, on September 23rd and 24th, Safilo has been pleased to host its latest Bloggers Day at its Parisian showroom. Around the French fashionista DJ Cecile Togni, Safilo has gathered a community of international bloggers, models, actors and influencers called to interpret the shades of its prestigious brands portfolio and to enjoy a friendly moment colored up by the healthy detox juices of Charlotte Rouah. The newest models among Safilo’s latest sunglasses, available in a wide range of silhouettes, shades and color combinations, were interpreted by the participants in front of Adeline Mai’s camera. The rising fashion photographer immediately succeeded in capturing the mood of every personality, enhancing the shades and highlighting their unique feature. The photos have been framed by playful geometric creativities recalling the Parisian atmosphere. Starting from September 23rd, the official photos have started to be posted on the blogs and social networks of the various personalities who took part to the project called #Safilosocialeyes studio. For more information visit www.safilo.com
Filed in: Eyewear, Social Media
Alexa Chung Wearing Tommy Hilfiger Sunglasses

Alexa Chung Wearing Tommy Hilfiger Sunglasses

Alexa Chung is wearing Tommy Hilfiger TH 1287/s sunglasses Style: TH 1287/S Retail Price: $125.00 Availability: Select high end optical retailers nationwide For more information visit www.safilo.com
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