Tag Archives : Safilo

Bobbi Brown Debuts Lifeguard Eyewear Collection

Bobbi Brown Debuts Lifeguard Eyewear Collection

Bobbi Brown, renowned makeup artist and founder and chief creative officer of Bobbi Brown Professional Cosmetics Inc., debuts her new Lifeguard Eyewear Collection for Spring/Summer 2015. Inspired by Bobbi Brown Cosmetics’ new Sandy Nudes makeup collection, the Lifeguard Eyewear Collection brings the vibrant hues of the beach to her namesake sunglasses and optical frame collection. A beach-inspired palette, including rich shades of Mocha Sand, Shell Pink, and Ocean Blue, allows women to bring a little bit of the beach with them wherever they go. Available starting in May 2015. THE JACKSON/S A perfect fit for square-shaped faces, this metal aviator is available in shiny rose gold with cosmetic-colored lenses in blue/peach silver mirror, shiny light gold with brown gradient or shiny silver with blue mirror, an ode to crystal clear ocean water. THE JOAN/S Featuring the eyewear brand’s dedicated “B” hinge on each temple, these oversized rectangular acetate sunglasses are ideal for women with round or oval-shaped faces. They are available in eyeshadow shades of mocha sand with smoke blue/bronze mirrored lenses, shell pink with smoke/bronze mirrored lenses, dark gray tortoise with...
Filed in: Eyewear
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Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548. This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and in compliance with the guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics. Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign...
Filed in: Eyewear
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Safilo At Mido Welcomes 2015 Applications To Its New Product School

Safilo At Mido Welcomes 2015 Applications To Its New Product School

Safilo reignites its tradition of craftsmanship, evoking the spirit of the ancient Schools of Arts and Crafts once active in Venice. With the creation of the first Eyewear Product School, Safilo recognizes its great responsibility to pass on to future generations this precious heritage, while modernizing it for future sustainability. The school will start in mid-September for the school year 2015/2016 with a three-year theory and practice program, covering all aspects of the eyewear world that offers various interpretative codes and multiple points of reference. The goal is to give young apprentices, who are just beginning their professional career, the opportunity and the necessary support to acquire systemically fundamental experience in all Eyewear Product areas, from design to development, from prototyping to production, the accurate knowledge of materials, quality control, up to pricing and concept selling. Safilo’s worldwide organisations will welcome the apprentices during their training years, this will enable young apprentices to then continue their career path growing within the company. The School’s three-year program is based on the best practices of international apprenticeship...
Filed in: Eyewear, Industry Info
Carrera New Champion, A Style Remastered

Carrera New Champion, A Style Remastered

“We own a shape.” How many brands in the world can say that without fear of contradiction? Owning an iconic, original shape is a privilege reserved for only a few and Carrera has earned its place among this elite few. Unique and unmistakable, the Champion sunglasses, which date back to 1979, have since then set new standards in the eyewear industry, boasting countless imitations but nonetheless maintaining their distinctiveness. Today, these iconic sunglasses undergo an extensive “remastering” process and are now presented with new, perfectly balanced proportions and a revisited, snug fit. The front is slightly smaller, its profiles sleeker and its design lighter, thanks to the newly reshaped double bridge and well-balanced proportions. Carrera’s New Champion becomes distinctive but easy-to-wear, in line with today’s natural, normcore style, which meets Millennials’ tastes. Its material, however, remains unchanged. The new glasses are made from Optyl, a Safilo registered trademark; a thermo-adjustable plastic material composed of epoxy resin, with unparalleled physical and chemical features delivering a multitude of advantages such as a lightweight feel, climatic adaptation,...
Filed in: Eyewear, Sunwear
Style Editor Bobbie Thomas To Emcee The Safilo USA Fashion Show At Vision Expo East

Style Editor Bobbie Thomas To Emcee The Safilo USA Fashion Show At Vision Expo East

Bobbie Thomas, author of the bestselling book, The Power of Style: Everything You Need to Know Before You get Dressed Tomorrow, and Style Editor for NBC’s TODAY show will serve as the celebrity guest emcee of Safilo USA’s Spring/Summer 2015 fashion show at Vision Expo East where the latest trends in eyewear and fashion will be showcased. (Safilo Booth # 3548) Thomas, who has shared fashion, beauty and lifestyle advice on nearly 500 Today show segments, including her weekly “Bobbie’s Buzz,” will announce the Friday, March 20th and Saturday, March 21st fashion shows at 11:00 a.m., 12:30 p.m. and 2:30 p.m. featuring runway looks from Safilo’s diverse portfolio of fashion brands, including Banana Republic, BOSS, BOSS Orange, Gucci, Jack Spade, kate spade new york, Marc by Marc Jacobs, Max Mara and Tommy Hilfiger. New this year, will be adult and and kids proprietary looks from SAFILO, Kids by Safilo (launching May 2015), Carrera and Polaroid. The fashion shows continue on Sunday, March 22nd with the same show times. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for...
Filed in: Eyewear, Industry Info
Safilo Group Confirms Finalization And Execution Of The Agreement With Kering

Safilo Group Confirms Finalization And Execution Of The Agreement With Kering

Safilo Group, the fully integrated Italian Eyewear creator and worldwide distributor of quality and trust, communicates that the agreement with Kering, announced on September 2, 2014, has been executed, and the first of three compensation payments of Euro 30 million has been received today. In order to optimize the profitability and the strategic relevance of its brand portfolio going forward, Safilo has also agreed with Kering that the Alexander McQueen, Bottega Veneta and Saint Laurent licenses will terminate on June 30, 2015. The contract now executed confirms the three elements announced in September: the conclusion of the current Gucci license agreement at the end of December 2016; a Strategic Product Partnership Agreement for the development and manufacture of Gucci’s Made in Italy eyewear products, of the duration of four years, from January 2017 until December 2020, renewable upon mutual agreement. Product development, industrialization and prototyping of the 2017 collections will start in Q4 2015; a compensation received by Safilo of Euro 90 million, paid in three equal installments – following today’s payment, the second will be paid in December 2016, the third...
Filed in: Eyewear
Safilo And Jimmy Choo Extend Eyewear Licensing Agreement

Safilo And Jimmy Choo Extend Eyewear Licensing Agreement

Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and Jimmy Choo, the iconic and luxury fashion accessory brand, are proud to have automatically extended their licensing agreement until December 31, 2018, for the design, production and distribution of the Jimmy Choo eyewear collections of sunglasses and optical frames. This reflects the outstanding growth of the brand’s eyewear business across all major countries, especially in Europe and North America. “We are proud to count Jimmy Choo among our leading luxury fashion and top-growth eyewear brands”, commented Luisa Delgado, CEO of Safilo Group. “The brand’s uniquely glamorous and confidently iconic style inspires us to create distinctive eyewear that has exceptional appeal in the markets where it is distributed via premium quality channels. We see great potential for accelerated growth particularly in Asia Pacific, China, and Latin America, enabled by our new commercial leadership capability”. “We are very pleased to prolong our partnership with Safilo”, said Pierre Denis, CEO of Jimmy Choo. “We enjoy a strong and collaborative partnership producing designs...
Filed in: Eyewear
New Safilo Styles Introduced Featuring Elasta 80 Hinge Technology

New Safilo Styles Introduced Featuring Elasta 80 Hinge Technology

Safilo USA’s important proprietary ophthalmic collections, Elasta by Safilo and Emozioni by Safilo, will take on a new name and look in 2015. These collections will be rebranded as SAFILO, the leading brand in the international eyewear market and pride of the Safilo Group. Starting in January, Safilo USA will roll out 12 styles under the SAFILO moniker including eight new styles featuring the Elasta 80 hinge, the latest evolution of the company’s legendary Elasta hinge, as well as four classic SAFILO styles from the brand’s existing international collection. Current in-line Elasta by Safilo and Emozioni by Safilo styles will continue to be sold in the U.S. marketplace under the SAFILO banner. And, as was the case with these collections, the SAFILO collection will be made in Italy, a key pillar of the brand’s DNA. Dedicated cases (dark gray for men and light gray for women) will be provided with each frame. “This important rebranding effort in the U.S. is a strategic move by the company to streamline its proprietary brands in order to develop brand continuity on a global scale and take advantage of creative synergies and operational efficiencies,” said Glenn Rusk, Commercial...
Filed in: Eyewear
Safilo Bloggers Day Safilo Social Eyes Studio

Safilo Bloggers Day Safilo Social Eyes Studio

During Paris Fashion week, on September 23rd and 24th, Safilo has been pleased to host its latest Bloggers Day at its Parisian showroom. Around the French fashionista DJ Cecile Togni, Safilo has gathered a community of international bloggers, models, actors and influencers called to interpret the shades of its prestigious brands portfolio and to enjoy a friendly moment colored up by the healthy detox juices of Charlotte Rouah. The newest models among Safilo’s latest sunglasses, available in a wide range of silhouettes, shades and color combinations, were interpreted by the participants in front of Adeline Mai’s camera. The rising fashion photographer immediately succeeded in capturing the mood of every personality, enhancing the shades and highlighting their unique feature. The photos have been framed by playful geometric creativities recalling the Parisian atmosphere. Starting from September 23rd, the official photos have started to be posted on the blogs and social networks of the various personalities who took part to the project called #Safilosocialeyes studio. For more information visit www.safilo.com
Filed in: Eyewear, Social Media
Alexa Chung Wearing Tommy Hilfiger Sunglasses

Alexa Chung Wearing Tommy Hilfiger Sunglasses

Alexa Chung is wearing Tommy Hilfiger TH 1287/s sunglasses Style: TH 1287/S Retail Price: $125.00 Availability: Select high end optical retailers nationwide For more information visit www.safilo.com
Catch The New Marc Jacobs Fall/Winter 2014/2015 Eyewear Collection

Catch The New Marc Jacobs Fall/Winter 2014/2015 Eyewear Collection

Marc Jacobs presents the Fall/Winter 2014/2015 eyewear collection. The new sunglasses and optical frames convey a contemporary style, in a smart blend between elegance and sporty inspiration. With geometric shapes and unparalleled color combinations, the frames are enhanced by an innovative mix of materials: acetate and metal melt together to create extra-light silhouettes while rubber details underline the contemporary personality of the men’s sunglasses. Subtle opal shades define the elegant allure of the women sunglasses, while the men’s styles are offered in bold hues, such as black, blue and burgundy. Mod. MJ 564/S These women’s sunglasses represent the brand’s love for retro-chic accessories and feature a wraparound style with rounded translucent edges. The frame is enhanced by a pastel color palette features in the F/W fashion show: beige, milky brown, green, Havana and milky orange. The three metal dots on the temples are Marc Jacobs’ signature details.   Mod. MJ 560/S and MJ 572 These acetate sunglasses and optical frames exhibit an alluring mix of colors and materials. The slim silhouette is enhanced by a sophisticated metal frame, covered by acetate on both...
Filed in: Eyewear
Alexander McQueen Fall/Winter 2014/2015 Eyewear Collection

Alexander McQueen Fall/Winter 2014/2015 Eyewear Collection

The Alexander McQueen eyewear collection for Fall/Winter 2014/2015 explores new interpretations of the brand’s accessory and ready-to-wear creations: cut off metal studs, perforated flat metal and a textured effect. These latest styles showcase Alexander McQueen’s signature craftsmanship. The colour palette ranges from classic colours such as blue, black, burgundy to oxidized metals such as ruthenium, copper and bronze. PERFORATED AMQ 4260/S and AMQ 4267 These square-shaped sunglasses for women are made of a lightweight and thin flat metal perforated with a geometric motif as seen on Alexander McQueen’s jewellery pieces. The style is available in oxidised shades of black, ruthenium, copper and bronze. Both sunglasses and optical frames are available. TEXTURED AMQ 4261/S The distinguishing feature of these cat eye shaped sunglasses is the textured ‘etched’ effect. The textured surface is hand-painted on a layer of colour and hand-polished to ensure the colour remains only on the engravings. The colours available include dark havana with a gold coating, black with a silver coating and black with a pearl blue coating giving it an iridescent sheen. METALLIC STUDS AMQ 4258/S...
Filed in: Eyewear
Safilo Announces The 2015 Launch Of Its Product School, An Industry Leading Eyewear Apprenticeship Program

Safilo Announces The 2015 Launch Of Its Product School, An Industry Leading Eyewear Apprenticeship Program

Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, is proud to announce the launch of its Product School offering 3 year Apprenticeships to up to 10 young professionals every year, starting from 2015. On the occasion of its institutional 80th anniversary, Safilo recalls the importance of its product creation, design, development, and manufacturing capabilities, and its historical reputation of offering the very best of Italian tradition through eyewear apprenticeships dating back as far as 1878. High quality eyewear craftsmanship at the heart of modern globally integrated quality business management is core to Safilo’s strategy aimed at long term sustainable profitable growth. Safilo announces, therefore, the establishment of the “Safilo Product School” to give young apprentices starting their professional lives the opportunity to build foundational mastery across all Product functions, and then begin Safilo’s career path to form the new generations of Eyewear Product Directors. Entry into the program based on selection is open to talents coming from technical institutes or universities, and builds on international apprenticeship...
Filed in: Eyewear, Industry Info
Keira Knightley wearing Fendi FF0074/S sunglasses

Keira Knightley wearing Fendi FF0074/S sunglasses

Keira Knightley is wearing Fendi FF0074/S sunglasses while walking in Toronto during the International Film Festival Style: FF 0074/S Availability: November 2014 in select high end optical retailers nationwide Credits: courtesy of Fendi  
Safilo Celebrated Its 80th Anniversary At The Peggy Guggenheim Collection In Venice

Safilo Celebrated Its 80th Anniversary At The Peggy Guggenheim Collection In Venice

Safilo celebrated its 80th anniversary with an exclusive event held on September 4th at the Peggy Guggenheim Collection in Venice. The many guests of Luisa Delgado, CEO of Safilo Group, celebrated this important anniversary such as actors Valeria Golino, Isabella Ragonese, Massimiliano Frateschi and Andrea Napoleoni together with the most important representatives of Safilo’s partners, clients and international fashion editors. A unique installation was presented in the beautiful museum garden, celebrating Safilo’s values since 1934 – outstanding design, distinctive savoir-faire and leading eyewear innovation – through video-walls and distinctive styles both from the historic archive and the actual collections. For this special anniversary, Safilo launched a unique, limited edition sunglasses model, inspired by those of the renowned art collector Peggy Guggenheim (1898-1979), who discovered some of the greatest artists of her time. Many alluring photographs portray the celebrated doyenne of modern art and hostess of intellectuals and the jet-set, wearing her eccentric sunglasses, created for Peggy by artist and friend Edward Melcarth, which perfectly capture her unconventional,...
Filed in: Eyewear
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