Tag Archives : social media

Get Your Staff’s Social Media Gears Turning [Part 2]

Get Your Staff’s Social Media Gears Turning [Part 2]

Looking for ideas to get your staff involved in social media? Our social media expert Sabina has plenty of ideas which she shares with our ODLingo clients each month. Here is an example of a couple of her suggestions from this past January: 1: Get A New Year’s Resolution! Everyone has something to aspire to in the new year, whether it is spending more time with family, eating healthier, exercising, or finishing school. Throughout the month of January, take a picture of each staff member working on his or her resolution and add a sentence about what the goals are. Encourage fans to share their New Year Resolutions as well. Example: Our ophthalmic technician’s New Year’s Resolution is to lead a healthier lifestyle. With a family history of diabetes, she doesn’t want to be the next one going down that road. Check out a few of her recipes for eating healthy and staying fit. What is your New Year Resolution? 2: January 28th Is Fun At Work Day! Work is not always fun but there are moments in the day when fun happens. When that time of day comes, take a picture and post it with a sentence or two about the fun that is happening in the picture. Add some hashtags like, #FunAtWorkDay. Social...
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5 Reasons You Want Your Staff Involved in Social Media [Part 1]

5 Reasons You Want Your Staff Involved in Social Media [Part 1]

Many business owners are apprehensive to say the least about letting staff members represent their business on social media. And based on a number of “staff gone wild” horror stories out there, this fear could be justified…unless you take the proper steps to train your staff to post responsibly. Those that refrain from allowing their staff to take an active role in social media outlets, such as Facebook, Linkedin, Twitter, Pinterest, etc., are actually minimizing the impact social media can have on getting their practice name out, engaging patients and creating buzz in their local community. Alternatively, involving your staff in social media marketing can exponentially increase the effectiveness of your outreach. Before we go into some steps on how to engage your employees in social media, here are some reasons you want your staff to contribute to social media in the first place: 1) Your employees can be some of your greatest brand ambassadors. Hopefully more for better than for worse, your staff represents your brand and each one has a lot of expertise and ideas to share. With the right guidance, you can engage your staff to promote a vibrant and valuable image of your Practice...
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Industry Veteran, Bob Main, Forms Internet Education Company: ECP Web Coach

Industry Veteran, Bob Main, Forms Internet Education Company: ECP Web Coach

Bob Main, a 35 year optical industry veteran, announces the formation of a new internet education company, whose main purpose is to provide free education to ECPs on how to use the internet and social media to grow their practice. The primary source of educational material will be presented on a new website, www.ECPWebCoach.com. The company also has a Facebook Page, YouTube Channel and Google+ page, where ECPs can connect to get valuable and timely information on how to improve their social media engagement. The website is designed to be a single source of information, by covering a wide variety of topics including: ECP websites Facebook page design and management Google+ LinkedIn e-Newsletters Online marketing SEO and much more The educational material is presented in a variety of formats including: Webinars (live and recorded) Articles Videos E-Books Open forum chat room where ECPs can get answers to internet and social media related questions. Free Weekly e-Newsletter and Webinars- The Company is also sending out a weekly e-newsletter dubbed, “Weekly Web-Tips for ECPs”. The e-newsletter has quick-tip videos, article summaries, webinar announcements and links back to new website...
Filed in: Eyewear
FaceBoo is Back! ClearVision Begins its Annual Halloween Photo Contest on  Facebook

FaceBoo is Back! ClearVision Begins its Annual Halloween Photo Contest on Facebook

Eyewear industry leader ClearVision Optical begins its annual FaceBoo photo contest on its Facebook page, facebook.com/clearvisionoptical. Since 2010, ClearVision has hosted the annual FaceBoo Halloween contest to engage its customers on social media in a fun, spirited way. This social media contest, held exclusively on ClearVision’s Facebook page, offers customers an interactive activity to engage in friendly competition, as well as the opportunity to win prizes. FaceBoo officially begins on Friday, October 24 and runs through Thursday, November 6, 2014. Customers are encouraged to post photos of their staff dressed in Halloween costumes, or of their decorated offices, on ClearVision’s Facebook page, facebook.com/clearvisionoptical. Submissions are also accepted via email to facebook@cvoptical.com. The top 10 photos that receive the most “likes” by will be entered into a random drawing for gift cards in the following amounts: $200 for 1st place; $150 for 2nd place; $100 for 3rd place. Customers can share more than one photo. ClearVision’s FaceBoo contest is one of its many social media initiatives designed to encourage the optical community to engage and share. To learn more...
Filed in: Eyewear, Social Media
Press Releases: Can You Say Free Advertising?

Press Releases: Can You Say Free Advertising?

Using your local newspaper is a cost effective marketing tool Few optometrists understand the ins and outs of writing and more importantly, getting their press release published.While this free advertising service is not always successful, when it is, it can reap great rewards, helping build your business credibility offline and online and grow word-of-mouth referrals. So what are the practical steps to utilizing your local newspaper: Content – Before starting down the path to a press release, you need to be a news generator. Don’t think from your perspective but from the newspaper’s perspective. Do you have new equipment? A new doctor has joined your practice? You are opening a new office? Or do you wish to call attention to a eye care condition that is important to your community? All successful press releases start with great content ideas. Writing – Press releases have a formula and once you’ve read a few you quickly can replicate the tone and voice of the news release for your purposes. Newspaper writing is succinct and non-promotional. The recognition you will receive will be more subtle and frankly, more powerful, if you are not overt in the promotion of your...
Create A Blog For Your Eye Care Business

Create A Blog For Your Eye Care Business

At this stage, it’s fair to say that a web presence is critical to the success of your business. As you know, for the last 10 years or so we’ve seen a surge in both the number and popularity of social media sites, such as Facebook, Twitter, Instagram, and LinkedIn, making it much simpler to publish content online. Whether you are running a small business or corporation, the numbers make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your business is not around to answer, a competitor will be. The first action you should take is to look at what are you’re trying to promote. What are your assets? Who are your target customers? Guide to Using Social Media for Marketing Using social media for marketing can enable a small business to further their reach to more customers. Your customers are interacting with brands through social media; therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business. What...
Three Easy and Effective Facebook Campaign Ideas

Three Easy and Effective Facebook Campaign Ideas

If you are feeling Facebook phobic, you aren’t alone. Social media can be overwhelming when you don’t have a well-thought-out plan of action, especially if you aren’t a frequent user. However, with a little bit of know-how and strategy, your Facebook page can be manageable and an effective part of your overall web marketing. First, you need to define realistic goals. While it is not very realistic to think that you will generate an influx of new patients and exam appointments from a Facebook post, you can set a goal of getting more fans, increasing your exposure or establishing expertise and loyalty from patients. Facebook is an effective retention tool which allows you to maintain a relationship with your patients, keeping your practice top of mind when they do decide it’s time for a visit. Next, plan a campaign. Choose your goal, stay focused and plan ahead. In addition to weekly posts on a variety of topics, a targeted campaign will enhance engagement and potentially bring more people to your page. Here are three different types of Facebook campaigns and how they can impact your social media success. 1) The “Like” Campaign: To increase fan base, reach...
Your Practice Is Unique: Differentiate By Promoting Your Specialty

Your Practice Is Unique: Differentiate By Promoting Your Specialty

During a recent interview, Dr. David Kading, co-founder of Optometric Insights, a career coaching organization for optometry students and expert in private practice, commented that the future of optometry lies in specialization. “By specializing, optometrists can set themselves apart and open themselves to greater opportunities in patient care.” Whether your specialty is contact lenses, pediatric eye care, glaucoma or vision therapy, or you have multiple sub-specialties within your Practice, you need to get the word out about it in order to really establish your reputation as an expert in that market. Here are five ways to market your Practice specialties so that they will distinguish your Practice from the competition. 1) Big and bold on your Practice homepage: Your areas of specialty should be displayed loud and clear to anyone that lands on your homepage. Also include pronounced links to additional information about the topic either on or off site. One of EyeCarePro’s clients, Eye Services of Jackson, features Lasik on their homepage, have a look here: EyeServicesofJackson.com. 2) Make it part of your Practice biography: Anytime you have an opportunity to write a description...
Internet Marketing Trends You Need to Know About

Internet Marketing Trends You Need to Know About

A 2014 Key Internet Trends Report that came out in May gives a powerful message about online marketing. The report was presented at the esteemed Code Conference by Mary Meeker, a highly respected partner in the Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers which produces this report annually. The report covered a lot of ground but a few key points were particularly relevant to ODs including the following stats (statistics gathered with help from our friends at The Optical Vision Site: First, a few facts related to Internet and device usage: The fastest growth in device usage has been in tablets and mobile data traffic. Tablet units increased 52% in 2013 to over 80 million – this growth is faster than PC growth ever was. Mobile traffic has grown over 80% from 2012 to 2013. Mobile traffic now accounts for 25% of ALL web usage. Internet advertising rose 16% and Mobile Internet advertising rose almost 50% in 2013. People spend 20% of their media time on their mobile devices. Facebook leads social traffic referrals with 21%. Photo sharing is up 50% over 2013 in the first 6 months of this year. Smartphone subscribers are growing at a 20% annual growth. Social...
How to Get Your Patients Through Your (Website) Door

How to Get Your Patients Through Your (Website) Door

As we explained in our last digital tip 27, your website is open 24/7 representing your Practice to attract and engage patients on your behalf. In addition to driving new patients to your Practice, an equal priority of your website should be to service your existing patients by offering assistance, time-saving conveniences, information about services and products and your professional expertise by way of vision-related content. But if your existing patients are already happy with your services, how do you get them to your website? The first step in creating an online Practice that works for you round-the-clock is to ensure that it offers value through patient forms and continually updated content. You need to create a reason for existing patients to visit and much of this is done through educational content and practice news items via blog updates, press releases, videos etc. Click here to access more information on how to create engaging content on your website. Once your website has valuable things to offer, you need to incorporate a few best practices into your office procedures and marketing efforts to drive existing patients directly to your website on a more regular basis: Add...
Creating a Successful Style Event

Creating a Successful Style Event

Written By: Bob Dunn VP of Sales, Trend Division, Marcolin USA   Before we start, let’s get something straight. There is nothing fashionable or fun in the words “trunk show.” From now on let’s call it a “Style Event.” Because that is what it is, a celebration of fashion and style……………sound better? Promote and Prepare: A Style Event is only as successful as the amount it is promoted. Flyers with the featured fashion brands should be created and distributed to your patient base and surrounding businesses. Create posters for your office highlighting the event with a “Coming Soon” header. Your sales rep can also create special window displays to help lure walk by traffic into your office. Start the promotion process six to eight weeks in advance of the event. Schedule your event on Saturdays or weekday mid afternoons to evenings. Use social media to get the word out. If you have not already, create a Facebook page for your practice……its free! Send email blasts to your current customer base. Use direct mail and use postcards that include all of the event details. Make sure to have a full slate of patient appointments for the day. Do not depend on walk-by...
Filed in: Practice Ideas
ClearVision Introduces ClearNation Exchange

ClearVision Introduces ClearNation Exchange

Eyewear industry leader ClearVision Optical launches their new blog, ClearNation Exchange, an optical industry resource providing information on ClearVision products, brands, and industry news. A re-launch of the company’s successful ClearNation e-newsletter, the ClearNation Exchange blog development was a natural progression for the monthly publication. With a solid following and readership as well as high click through rates, ClearNation is already known as a valuable resource for information on a variety of news from ClearVision, including new releases, programs, specials, and social media. ClearNation Exchange will continue to offer the same great information, but provide a more interactive experience for the reader. The blog will offer some new concepts as well, providing further insight into ClearVision’s product and design inspiration. An image gallery will feature creative photography of new product releases featured on the blog. Also, details on trends and materials related to each product release will be discussed. Guest bloggers will be occasionally featured to communicate relevant business information. Lastly, the blog promises to provide direct access to...
Free Sun Lenses Through HOYA

Free Sun Lenses Through HOYA

Now there are no excuses! Those elusive multiple pair sales are coming to independent practices, with the Summer SUNsational Program Kit. “This is a game changing practice promotion,” said Barney Dougher, President of HOYA Vision Care, NA, “We really want to accomplish two things; one is to help the independent ECP ramp up their capture rate and multiple pair sales. The second thing we want to do is educate patients that more than one pair of glasses should be an expected outcome from their visit. It’s all about changing behavior.” The Summer SUNsational national campaign will allow patients to buy their first pair of clear prescription glasses and get the same prescription in sun lenses for free. Dougher continued, “So we’re really removing as many barriers as possible to that second pair sale. All the doctor has to say is, “Ma’am here is your prescription and today you can get your sun glass prescription lenses for free. Go pick out two sets of frames.” By doing this with sun wear, the benefits this time of year to the second pair are obvious. Let’s start with protecting your patients from UV, and then giving your patients a value position at the same...
Filed in: Ophthalmic Lenses
Clearvision Will Leave You Guessing!

Clearvision Will Leave You Guessing!

ClearVision Optical has designed a fresh look for its Facebook cover image for the month of May. The new image reflects ClearVision’s adoption of technology and reinforces the company’s commitment to helping customers navigate the expanding “maze” of social media. ClearVision’s creative use of Facebook’s prominent new cover photo feature supports its continued focus on social and emerging media.  The spring cover image is a QR code cleverly incorporated into the main Facebook visual.  When scanned, the QR code leads to an opportunity to receive a free ClearVision USB port if participants guess the correct frame the mouse is wearing! The inventive guessing game provides ClearVision with a remarkable opportunity to optimize its company Facebook presence in a fun way, while engaging users and encouraging new “likes” to the ClearVision Facebook page.  To play, Facebook fans can simply scan the QR code on the ClearVision Facebook page and get started.  The QR code links to a form that has a “guessing game” to enter to win the USB port.  Guess which frame the mouse is wearing, complete the form, and submit to win! All entries will be placed into a raffle, and 10...
Best Image Optical Joins Google +

Best Image Optical Joins Google +

Miami, FL., January, 2012 – After successfully launching two Tumblr sites (http://eyestyl.tumblr.com and (http://vintagevsretro.tumblr.com) a couple of months ago, Best Image Optical continues to expand its social media reach through Google +. Google + will serve to update Eye Care Professionals and consumers on the latest eyewear trends, topics, and company news/updates. Some information will mirror Best Image’s Facebook account, while other post topics will run exclusively on Google +. Marketing Manager, Carlos Zamora had this to say, “The platform in which people are reached is changing and we want to change with it. Adding Google + to our social media portfolio will allow Best Image Optical to better reach Eye Care Professionals and consumers alike. Though, Facebook continues to hold its grip on the ‘best reach’ category, I am confident Google + will also be a powerful tool for us. Expect some great insight of Best Image Optical on Google +”. Best Image’s Google + account went live to the public on January 30, 2012. Join Best Image Optical’s circle here: https://plus.google.com/111707992270665704513/posts About Best Image Optical: Best image Optical offers Fashionable,...
Filed in: Eyewear, Social Media
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