Tag Archives : social media

Creating a Successful Style Event

Creating a Successful Style Event

Written By: Bob Dunn VP of Sales, Trend Division, Marcolin USA   Before we start, let’s get something straight. There is nothing fashionable or fun in the words “trunk show.” From now on let’s call it a “Style Event.” Because that is what it is, a celebration of fashion and style……………sound better? Promote and Prepare: A Style Event is only as successful as the amount it is promoted. Flyers with the featured fashion brands should be created and distributed to your patient base and surrounding businesses. Create posters for your office highlighting the event with a “Coming Soon” header. Your sales rep can also create special window displays to help lure walk by traffic into your office. Start the promotion process six to eight weeks in advance of the event. Schedule your event on Saturdays or weekday mid afternoons to evenings. Use social media to get the word out. If you have not already, create a Facebook page for your practice……its free! Send email blasts to your current customer base. Use direct mail and use postcards that include all of the event details. Make sure to have a full slate of patient appointments for the day. Do not depend on walk-by...
Filed in: Practice Ideas
ClearVision Introduces ClearNation Exchange

ClearVision Introduces ClearNation Exchange

Eyewear industry leader ClearVision Optical launches their new blog, ClearNation Exchange, an optical industry resource providing information on ClearVision products, brands, and industry news. A re-launch of the company’s successful ClearNation e-newsletter, the ClearNation Exchange blog development was a natural progression for the monthly publication. With a solid following and readership as well as high click through rates, ClearNation is already known as a valuable resource for information on a variety of news from ClearVision, including new releases, programs, specials, and social media. ClearNation Exchange will continue to offer the same great information, but provide a more interactive experience for the reader. The blog will offer some new concepts as well, providing further insight into ClearVision’s product and design inspiration. An image gallery will feature creative photography of new product releases featured on the blog. Also, details on trends and materials related to each product release will be discussed. Guest bloggers will be occasionally featured to communicate relevant business information. Lastly, the blog promises to provide direct access to...
Free Sun Lenses Through HOYA

Free Sun Lenses Through HOYA

Now there are no excuses! Those elusive multiple pair sales are coming to independent practices, with the Summer SUNsational Program Kit. “This is a game changing practice promotion,” said Barney Dougher, President of HOYA Vision Care, NA, “We really want to accomplish two things; one is to help the independent ECP ramp up their capture rate and multiple pair sales. The second thing we want to do is educate patients that more than one pair of glasses should be an expected outcome from their visit. It’s all about changing behavior.” The Summer SUNsational national campaign will allow patients to buy their first pair of clear prescription glasses and get the same prescription in sun lenses for free. Dougher continued, “So we’re really removing as many barriers as possible to that second pair sale. All the doctor has to say is, “Ma’am here is your prescription and today you can get your sun glass prescription lenses for free. Go pick out two sets of frames.” By doing this with sun wear, the benefits this time of year to the second pair are obvious. Let’s start with protecting your patients from UV, and then giving your patients a value position at the same...
Filed in: Ophthalmic Lenses
Clearvision Will Leave You Guessing!

Clearvision Will Leave You Guessing!

ClearVision Optical has designed a fresh look for its Facebook cover image for the month of May. The new image reflects ClearVision’s adoption of technology and reinforces the company’s commitment to helping customers navigate the expanding “maze” of social media. ClearVision’s creative use of Facebook’s prominent new cover photo feature supports its continued focus on social and emerging media.  The spring cover image is a QR code cleverly incorporated into the main Facebook visual.  When scanned, the QR code leads to an opportunity to receive a free ClearVision USB port if participants guess the correct frame the mouse is wearing! The inventive guessing game provides ClearVision with a remarkable opportunity to optimize its company Facebook presence in a fun way, while engaging users and encouraging new “likes” to the ClearVision Facebook page.  To play, Facebook fans can simply scan the QR code on the ClearVision Facebook page and get started.  The QR code links to a form that has a “guessing game” to enter to win the USB port.  Guess which frame the mouse is wearing, complete the form, and submit to win! All entries will be placed into a raffle, and 10...
Best Image Optical Joins Google +

Best Image Optical Joins Google +

Miami, FL., January, 2012 – After successfully launching two Tumblr sites (http://eyestyl.tumblr.com and (http://vintagevsretro.tumblr.com) a couple of months ago, Best Image Optical continues to expand its social media reach through Google +. Google + will serve to update Eye Care Professionals and consumers on the latest eyewear trends, topics, and company news/updates. Some information will mirror Best Image’s Facebook account, while other post topics will run exclusively on Google +. Marketing Manager, Carlos Zamora had this to say, “The platform in which people are reached is changing and we want to change with it. Adding Google + to our social media portfolio will allow Best Image Optical to better reach Eye Care Professionals and consumers alike. Though, Facebook continues to hold its grip on the ‘best reach’ category, I am confident Google + will also be a powerful tool for us. Expect some great insight of Best Image Optical on Google +”. Best Image’s Google + account went live to the public on January 30, 2012. Join Best Image Optical’s circle here: https://plus.google.com/111707992270665704513/posts About Best Image Optical: Best image Optical offers Fashionable,...
Filed in: Eyewear, Social Media
Eye Candy at SECO International

Eye Candy at SECO International

Miami, FL., January, 2012 – Best Image Optical has reserved exhibition space at SECO International during February 29 – March 4, 2012 at Booth #848. To promote their SECO attendance, Best Image Optical has released their “Eye Candy” Campaign. The “Eye Candy” campaign will promote Best Image Optical’s colorful spring eyewear collection and detailed design that will be a must see at the show. The “Eye Candy” campaign will be supported by print and online ads that will showcase colorful eyewear in Best Image Optical’s collection and tease on the upcoming spring collection. Supporting slogans to be used are: “You deserve eye candy” and “We all deserve a little eye candy”. In social media, the “Eye Candy” campaign will include showcasing colorful eyewear in photo and video styles, and display teasers of the spring collection.  At Best Image’s Booth enjoy the sight of colorful temples in a unique lighted display plus receive a Whirly Pop Swirl with each order. Show Special: Buy 18 frames get 2 free plus a 20% discount and an additional 10% discount. Receive a Whirly Pop Swirl with each order. About Best Image Optical: Best Image Optical is a seasoned...
Filed in: Eyewear
REM Promotes Great Leadership From Within

REM Promotes Great Leadership From Within

Los Angeles- December, 2011- REM is proud to announce the promotion of Gilda Mehraban to Director of Brand Management, from her roll as Brand Manager of Tumi and Jones New York. After just six months with REM, Gilda has proven herself to be a creative, driven team player, and a skilled leader qualified for overseeing all of REM’s brands. Mehraban and her team look forward to a new year focused on growing a robust brand portfolio, building upon REM’s reputation for excellence, and producing economic success. As Director of Brand Management, Mehraban is the first point of contact for the Tumi, Jones New York, John Varvatos and Converse brands, while overseeing manager Jezzica Lindkrantz for Lucky Brand, and Dejah Pike who manages REM’s pivotal house brands. Creating trade advertising campaigns, reinvigorating REM’s valuable co-op program, dynamically supporting the sales force and working hand-in-hand with product design are her top challenges for 2012. Mehraban brings a unique skill set to the table at REM; with a background in law, her fastidious attention to detail and intricate legal knowledge are an immeasurable benefit to the company.  Mehraban was the Director of Business...
Filed in: Eyewear, Industry Info
Social Media Webinar

Social Media Webinar

We are committed to educating and assisting our members in understanding how to leverage social media to grow their practices.  In that regard, this past Thursday C & E presented its 4th in a series of webinars on social media. This webinar was distinguished by its nuts and bolts approach from how to set up a Facebook page to how to claim your presence on Google Places.  The increasingly popular QR (“Quick Response”) codes were also explained – how to create them and for what purposes to use them.  Specific suggestions were offered for ensuring that your patients will return to your facebook page, including: Refreshing your page at least weekly Create monthly events and follow up with pictures, comments and videos Create a landing page and change it several times monthly Create excitement using contests, flash sales, humor and giveaways with purpose The webinar also reviewed a number of Facebook applications that are useful in creating a page for your practice.  These applications or “Apps” included emailmeform.com for creating an appointment scheduling function, Involver YouTube Channel to integrate your YouTube videos on your page, Selective Tweets for posting...
Filed in: C&E Vision
Yelp Deals and Upcoming Yelp Webinar

Yelp Deals and Upcoming Yelp Webinar

I would assume that most of you have at least heard of Yelp, a website that connects consumers with local businesses, including your eye care practice.  You might find it relevant to know that last month 53,000,000 consumers used Yelp to help make their buying decision.  In the coming weeks C & E will be co-sponsoring a seminar to assist ECP’s with the ability to unlock their Free Yelp Tools and to educate them on the power of Yelp.  The webinar is entitled, “Yelp 101: Maximizing Yelp’s Business Tools to Attract New Patients” and will be held on Thursday, August 11, 2011 at 5:00 P.M. Pacific/8:00 P.M. Eastern.  This webinar is part of our ongoing series of webinars focusing on Social Media.  The webinar is complimentary to C & E members and to anyone who “Likes” C & E on Facebook so please pass this on to any of your colleagues who might not be members of C & E. Coincidentally, today I had the opportunity to listen to a brief webinar on “Yelp Deals”, a new feature just launched by Yelp to enable you to instantly convert Yelp visitors into new patients.  The “deal” part of Yelp Deals is similar in concept to that of Groupon and other sites (e.g....
Filed in: C&E Vision
Liberty Sport Launches Sports Eye Injury Prevention Blog

Liberty Sport Launches Sports Eye Injury Prevention Blog

FAIRFIELD, NJ – July 2011 – Liberty Sport is proud to get in the social media game this summer by announcing its new blog which can be found at www.sportseyeinjuryprevention.wordpress.com. Why now? “We continue to get emails from parents and coaches sharing stories, thanking Liberty Sport for their protective eyewear and how it saved their child’s eyes.  Or worse we get stories about children who actually received eye injuries and now have to wear protective sports eyewear.  Each email ends with the same question – why wasn’t I told and how can I share my story with others so they know?  We finally have the resources to start a consumer blog where Liberty Sport can provide information direct to parents, coaches, and medical professionals who are interested in both participating and creating awareness about the prevention of eye injuries in youth sports and/or they can share their stories, “ says Linda Laube, VP Marketing. Each year, the number of new eye injuries is startling, with an estimated 13,500 legally blinding injuries recurring each year! More than 600,000 eye injuries related to sports and recreation occur annually. For instance, basketball, one of youth...
Filed in: Eyewear, Social Media
C&E Vision to Host Marcolin Flash Sale On Its Facebook Page

C&E Vision to Host Marcolin Flash Sale On Its Facebook Page

San Clemente, CA. July 7, 2011- C&E Vision Services, Inc., a leading national buying group dedicated to Inspiring Profitable Eye Care Practices™, has teamed with Marcolin Eyewear to host a flash sale on its Facebook page this Friday, July 8, 2011.  For one day only, C&E members will have the exclusive ability to enjoy substantial savings on specified Marcolin collections along with dating that would not otherwise be available to them.  C&E plans to host additional flash sales in the coming months.  Vendors interested in participating should contact C&E Vision.  Brad Shapiro, C&E Principal stated that, “this is yet another reason why we are working hard to encourage our members to embrace social media.”  C&E will be co-sponsoring another social media webinar on July 20, 2011 entitled “State of Social Media in the Optometric Industry”, visit facebook.com/cevisionservices for more information.   About C&E Vison: C&E Vision located in San Clemente California, is the only Web Enhanced buying group of choice.   C&E exclusively provides its members the power of the Web Enhanced online services and the choice of multiple billing methods...
C&E Vision Creates Social Media Center for Members

C&E Vision Creates Social Media Center for Members

San Clemente, CA. June 1, 2011 C&E Vision Services, Inc., a leading national buying group dedicated to Inspiring Profitable Eye Care Practices™, has announced the introduction of its Social Media Center on the member’s only section of its web site.  The Social Media Center will initially include step by step guides for ECP’s to easily create, grow and be successful using their own Facebook, Twitter, YouTube and Blog sites for their practices and to take advantage of Social Check-In sites such as Foursquare, as well as a selection of videos that will enable ECP’s to become more familiar with social media generally.  C&E plans to gradually add content to and update the Social Media Center over time and expects that it will become a “go to” social media resources for ECP’s.  Additionally, the Forum section will provide members the opportunity to ask questions about using social media in their practice and to learn from the sharing of other members’ experiences.  The Forum will be moderated by CESSON 3.0, a leading social media and marketing firm to ensure members have access to professional expertise.  Brad Shapiro, C&E Principal stated that “it is imperative...
10 Tips to Successful Social Networking

10 Tips to Successful Social Networking

Most people have the same priorities we have always had.  We tell stories, look at each other’s pictures, catch up on each other’s lives, discuss politics, talk about how we feel and meet each other’s friends. We also like to recommend products, restaurants, movies, doctors, vacation spots, tourist attractions and brands. Social Media has simply changed the way we do these things. People used to live in close proximity to each other and could share these details of life at work, over lunch or on the front porch. Many of us now use Facebook, Twitter, Four Square and Yelp. Technology makes these activities easier for busy people who would otherwise lose touch with one another. Social media serves a valuable social function and when viewed in that context it is not surprising that it is so successful. Social networking is expanding in both number of users and functionality. Facebook has grown from 100 million users in 2008 to an expected network of 630 million users in 2011. Facebook growth rate is 21 million new users per month.  Twitter has reached 50 million tweets per day.  Time that users spend on social networking sites has grown as well, from 3 hours per month to 5.5 hours...
Filed in: Marketing, Social Media
Clearvision Launches A New Facebook Section

Clearvision Launches A New Facebook Section

Hauppauge, NY – April 2011 – On Friday, April 15th, ClearVision Optical, the optical leader renowned for its own do-good efforts, will turn the spotlight on its own customers and sales consultants and their humanitarian efforts via Facebook.  Introducing…Do Good. A new section on the ClearVision Facebook page, Do Good is a way to creatively give kudos for all of the wonderful things the ClearVision family is doing.  From one customer’s inspirational journey to Kenya to donate eyeglasses to the Good Shepherd Orphanage that was documented with remarkable journal entries and vivid photos, to another customer’s emotional video of her 8-month old niece Abby with Down syndrome who can now see better thanks to a very special ClearVision sales consultant. A social platform, ClearVision’s Do Good is about recognizing those who go the extra mile in hopes of encouraging and empowering others to do the same thing.  It is about publicizing philanthropic efforts and being acknowledged for efforts, successes and a job well done. Stories will be posted and visuals and videos will be shared. Members of the ClearVision Facebook community would be invited to engage, interact...
The Latest “Word” In Marketing

The Latest “Word” In Marketing

To continue from my prior post about my opportunity to attend Vision Monday Leadership Summit in New York. Another presentation that intrigued me concerned the convergence of social media, mobile and e-commerce.  The statistics regarding the growth of mobile are astounding.  I also learned a new word – gamification, the ultimate way to encage a new generation of audience.  According to Wikipedia, “Gamification is the use of game play mechanics[1] for non-game applications (also known as “funware“)[2], particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications….  Gamification works by making technology more engaging,[4] and by encouraging desired behaviors, taking advantage of humans’ psychological predisposition to engage in gaming. …As of September, 2010, gamification was used by marketers and website product managers as a tool for customer engagement,[7] and encouraging desirable website usage behavior.[6] \”  I am personally intrigued by this convergence and I am committed to finding ways to make these developments relevant to your business and practices, so stay tuned for my future blogs in this area.           C&E...
Filed in: C&E Vision
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