Tag Archives : social media

4 Steps to Creating a Successful Video/Photo Shoot  [Part 3]

4 Steps to Creating a Successful Video/Photo Shoot [Part 3]

Want to make sure your Practice looks its best on camera? Well, you should want to, because as we mentioned in our last two digital tips, photos and video marketing are going to attract a lot of attention to your Practice, so you want to “dress to impress” so to say. Looking your best means more than just sharp dress of course. There are a lot of details that should go into making sure everything about your appearance on your video and photos looks professional, from the people to the background to the sound quality. Here is a basic checklist for how and what to prepare for your video or photo shoot: 1) Clean the office/area of the shoot. Make sure the area is clean and clutter free. Check for and remove anything that may be distracting. Ensure there are no personal items you don’t want to be seen. Remove anything with confidentiality status. 2) Prepare attire for team members and doctors. Solid color clothing is best, stay away from busy printed tops and bold stripes or exceptionally bright reds or yellows. If your team has a uniform, make sure everyone is wearing it. If they don’t, consider asking everyone to wear the same color scheme. Make sure clothing is clean and...
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When to Use a Social Media Agency

When to Use a Social Media Agency

When your car goes on the fritz, where do you go? Take it to your trusted auto mechanic. If you have appendicitis, whom should you see? You should see your doctor, STAT. When your pipes burst, whom do you call? Call a plumber ASAP. If you need to fly somewhere, who is in charge? Trust the trained pilot. What do those four occupations have in common? They’re all specialists, trained in one area to be the best at what they do. Their unique set of skills and knowledge means you can rely on them to perform the job you need. They’ve seen it all; your request is nothing new. They do the task right the first time, saving you time and money. As wise old Plato said, “Each man is capable of doing one thing well. If he attempts several, he will fail to achieve distinction in any.” Just as you wouldn’t want a professional ballet dancer to build your house, why would you trust the marketing and social media needs of your business to an untrained amateur? Let’s back up a minute. If you have someone on your staff that is an experienced writer, SEO pro, and social media expert, by all means, tap him or her to help promote your business and brand. But chances are slim—no matter what size...
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Training Your Staff to Post Responsibly on Social Media

Training Your Staff to Post Responsibly on Social Media

As I detailed in the last two digital tips, involving your staff in social media can transform and accelerate your Practice’s exposure by leaps and bounds. But you want to make sure that this exposure is positive and is in line with your marketing goals. Research from Gallup reveals, 50% of employees are already sharing on social media about their work, but a third of them are doing so without any guidance from their employer. If your staff is going to be representing your Practice, you want to make sure you have set out clear goals, rules and guidelines. Here are some basic steps in training your staff to post responsibly. Step one: The Basics The first step is to make sure employees know how to use the social media platforms you are employing including the privacy settings, terms of use and culture (hashtags, type of content, tagging, Twitter abbreviations etc.). It is also worthwhile to create standard profile content for employees to use for their accounts that describes your Practice effectively and consistently with your marketing message, and includes links to your website and social pages. Step two: Defined Goals In order for your staff to be ambassadors for your Practice...
Get Your Staff’s Social Media Gears Turning [Part 2]

Get Your Staff’s Social Media Gears Turning [Part 2]

Looking for ideas to get your staff involved in social media? Our social media expert Sabina has plenty of ideas which she shares with our ODLingo clients each month. Here is an example of a couple of her suggestions from this past January: 1: Get A New Year’s Resolution! Everyone has something to aspire to in the new year, whether it is spending more time with family, eating healthier, exercising, or finishing school. Throughout the month of January, take a picture of each staff member working on his or her resolution and add a sentence about what the goals are. Encourage fans to share their New Year Resolutions as well. Example: Our ophthalmic technician’s New Year’s Resolution is to lead a healthier lifestyle. With a family history of diabetes, she doesn’t want to be the next one going down that road. Check out a few of her recipes for eating healthy and staying fit. What is your New Year Resolution? 2: January 28th Is Fun At Work Day! Work is not always fun but there are moments in the day when fun happens. When that time of day comes, take a picture and post it with a sentence or two about the fun that is happening in the picture. Add some hashtags like, #FunAtWorkDay. Social...
5 Reasons You Want Your Staff Involved in Social Media [Part 1]

5 Reasons You Want Your Staff Involved in Social Media [Part 1]

Many business owners are apprehensive to say the least about letting staff members represent their business on social media. And based on a number of “staff gone wild” horror stories out there, this fear could be justified…unless you take the proper steps to train your staff to post responsibly. Those that refrain from allowing their staff to take an active role in social media outlets, such as Facebook, Linkedin, Twitter, Pinterest, etc., are actually minimizing the impact social media can have on getting their practice name out, engaging patients and creating buzz in their local community. Alternatively, involving your staff in social media marketing can exponentially increase the effectiveness of your outreach. Before we go into some steps on how to engage your employees in social media, here are some reasons you want your staff to contribute to social media in the first place: 1) Your employees can be some of your greatest brand ambassadors. Hopefully more for better than for worse, your staff represents your brand and each one has a lot of expertise and ideas to share. With the right guidance, you can engage your staff to promote a vibrant and valuable image of your Practice...
Industry Veteran, Bob Main, Forms Internet Education Company: ECP Web Coach

Industry Veteran, Bob Main, Forms Internet Education Company: ECP Web Coach

Bob Main, a 35 year optical industry veteran, announces the formation of a new internet education company, whose main purpose is to provide free education to ECPs on how to use the internet and social media to grow their practice. The primary source of educational material will be presented on a new website, www.ECPWebCoach.com. The company also has a Facebook Page, YouTube Channel and Google+ page, where ECPs can connect to get valuable and timely information on how to improve their social media engagement. The website is designed to be a single source of information, by covering a wide variety of topics including: ECP websites Facebook page design and management Google+ LinkedIn e-Newsletters Online marketing SEO and much more The educational material is presented in a variety of formats including: Webinars (live and recorded) Articles Videos E-Books Open forum chat room where ECPs can get answers to internet and social media related questions. Free Weekly e-Newsletter and Webinars- The Company is also sending out a weekly e-newsletter dubbed, “Weekly Web-Tips for ECPs”. The e-newsletter has quick-tip videos, article summaries, webinar announcements and links back to new website...
Filed in: Eyewear
FaceBoo is Back! ClearVision Begins its Annual Halloween Photo Contest on  Facebook

FaceBoo is Back! ClearVision Begins its Annual Halloween Photo Contest on Facebook

Eyewear industry leader ClearVision Optical begins its annual FaceBoo photo contest on its Facebook page, facebook.com/clearvisionoptical. Since 2010, ClearVision has hosted the annual FaceBoo Halloween contest to engage its customers on social media in a fun, spirited way. This social media contest, held exclusively on ClearVision’s Facebook page, offers customers an interactive activity to engage in friendly competition, as well as the opportunity to win prizes. FaceBoo officially begins on Friday, October 24 and runs through Thursday, November 6, 2014. Customers are encouraged to post photos of their staff dressed in Halloween costumes, or of their decorated offices, on ClearVision’s Facebook page, facebook.com/clearvisionoptical. Submissions are also accepted via email to facebook@cvoptical.com. The top 10 photos that receive the most “likes” by will be entered into a random drawing for gift cards in the following amounts: $200 for 1st place; $150 for 2nd place; $100 for 3rd place. Customers can share more than one photo. ClearVision’s FaceBoo contest is one of its many social media initiatives designed to encourage the optical community to engage and share. To learn more...
Filed in: Eyewear, Social Media
Press Releases: Can You Say Free Advertising?

Press Releases: Can You Say Free Advertising?

Using your local newspaper is a cost effective marketing tool Few optometrists understand the ins and outs of writing and more importantly, getting their press release published.While this free advertising service is not always successful, when it is, it can reap great rewards, helping build your business credibility offline and online and grow word-of-mouth referrals. So what are the practical steps to utilizing your local newspaper: Content – Before starting down the path to a press release, you need to be a news generator. Don’t think from your perspective but from the newspaper’s perspective. Do you have new equipment? A new doctor has joined your practice? You are opening a new office? Or do you wish to call attention to a eye care condition that is important to your community? All successful press releases start with great content ideas. Writing – Press releases have a formula and once you’ve read a few you quickly can replicate the tone and voice of the news release for your purposes. Newspaper writing is succinct and non-promotional. The recognition you will receive will be more subtle and frankly, more powerful, if you are not overt in the promotion of your...
Exclusive Retailer Program Increasing Foot Traffic through GeoTargeting

Exclusive Retailer Program Increasing Foot Traffic through GeoTargeting

Velvet has partnered with our customers through Social Media. Inspired by our customers and sales representatives, Velvet’s Exclusive Retailer Campaign, responds to changing market conditions. Optical retailers, primarily the Three O’s, face tremendous competition in a fast moving and increasingly transparent industry. “Velvet’s retailers and sales representatives welcome a solution to a problem that has been growing in our industry for a long time. This program is a segue way for the optical industry, as a whole, to embrace the web and optimize all the opportunities.” said Cindy Hussey, Velvet’s founder. The three O’s are critical to early diagnosis and treatment of eye and vision problems and maintaining good vision and eye health, and preventing vision loss. It is imperative that the industry remains the market leader in all areas of our business. Highlights of the Program: Increasing our retailer’s online ranking to put them in front of their local competition Featured in a co-branded ad on the Velvet Locator page, Velvet Blog, Pinterest, Facebook, Twitter, LinkedIn, and Google Page Increasing the foot traffic in their location through Geo Targeting Results: We...
Filed in: Eyewear, Industry Info
Create A Blog For Your Eye Care Business

Create A Blog For Your Eye Care Business

At this stage, it’s fair to say that a web presence is critical to the success of your business. As you know, for the last 10 years or so we’ve seen a surge in both the number and popularity of social media sites, such as Facebook, Twitter, Instagram, and LinkedIn, making it much simpler to publish content online. Whether you are running a small business or corporation, the numbers make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your business is not around to answer, a competitor will be. The first action you should take is to look at what are you’re trying to promote. What are your assets? Who are your target customers? Guide to Using Social Media for Marketing Using social media for marketing can enable a small business to further their reach to more customers. Your customers are interacting with brands through social media; therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business. What...
Three Easy and Effective Facebook Campaign Ideas

Three Easy and Effective Facebook Campaign Ideas

If you are feeling Facebook phobic, you aren’t alone. Social media can be overwhelming when you don’t have a well-thought-out plan of action, especially if you aren’t a frequent user. However, with a little bit of know-how and strategy, your Facebook page can be manageable and an effective part of your overall web marketing. First, you need to define realistic goals. While it is not very realistic to think that you will generate an influx of new patients and exam appointments from a Facebook post, you can set a goal of getting more fans, increasing your exposure or establishing expertise and loyalty from patients. Facebook is an effective retention tool which allows you to maintain a relationship with your patients, keeping your practice top of mind when they do decide it’s time for a visit. Next, plan a campaign. Choose your goal, stay focused and plan ahead. In addition to weekly posts on a variety of topics, a targeted campaign will enhance engagement and potentially bring more people to your page. Here are three different types of Facebook campaigns and how they can impact your social media success. 1) The “Like” Campaign: To increase fan base, reach...
Your Practice Is Unique: Differentiate By Promoting Your Specialty

Your Practice Is Unique: Differentiate By Promoting Your Specialty

During a recent interview, Dr. David Kading, co-founder of Optometric Insights, a career coaching organization for optometry students and expert in private practice, commented that the future of optometry lies in specialization. “By specializing, optometrists can set themselves apart and open themselves to greater opportunities in patient care.” Whether your specialty is contact lenses, pediatric eye care, glaucoma or vision therapy, or you have multiple sub-specialties within your Practice, you need to get the word out about it in order to really establish your reputation as an expert in that market. Here are five ways to market your Practice specialties so that they will distinguish your Practice from the competition. 1) Big and bold on your Practice homepage: Your areas of specialty should be displayed loud and clear to anyone that lands on your homepage. Also include pronounced links to additional information about the topic either on or off site. One of EyeCarePro’s clients, Eye Services of Jackson, features Lasik on their homepage, have a look here: EyeServicesofJackson.com. 2) Make it part of your Practice biography: Anytime you have an opportunity to write a description...
Internet Marketing Trends You Need to Know About

Internet Marketing Trends You Need to Know About

A 2014 Key Internet Trends Report that came out in May gives a powerful message about online marketing. The report was presented at the esteemed Code Conference by Mary Meeker, a highly respected partner in the Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers which produces this report annually. The report covered a lot of ground but a few key points were particularly relevant to ODs including the following stats (statistics gathered with help from our friends at The Optical Vision Site: First, a few facts related to Internet and device usage: The fastest growth in device usage has been in tablets and mobile data traffic. Tablet units increased 52% in 2013 to over 80 million – this growth is faster than PC growth ever was. Mobile traffic has grown over 80% from 2012 to 2013. Mobile traffic now accounts for 25% of ALL web usage. Internet advertising rose 16% and Mobile Internet advertising rose almost 50% in 2013. People spend 20% of their media time on their mobile devices. Facebook leads social traffic referrals with 21%. Photo sharing is up 50% over 2013 in the first 6 months of this year. Smartphone subscribers are growing at a 20% annual growth. Social...
How to Get Your Patients Through Your (Website) Door

How to Get Your Patients Through Your (Website) Door

As we explained in our last digital tip 27, your website is open 24/7 representing your Practice to attract and engage patients on your behalf. In addition to driving new patients to your Practice, an equal priority of your website should be to service your existing patients by offering assistance, time-saving conveniences, information about services and products and your professional expertise by way of vision-related content. But if your existing patients are already happy with your services, how do you get them to your website? The first step in creating an online Practice that works for you round-the-clock is to ensure that it offers value through patient forms and continually updated content. You need to create a reason for existing patients to visit and much of this is done through educational content and practice news items via blog updates, press releases, videos etc. Click here to access more information on how to create engaging content on your website. Once your website has valuable things to offer, you need to incorporate a few best practices into your office procedures and marketing efforts to drive existing patients directly to your website on a more regular basis: Add...
Creating a Successful Style Event

Creating a Successful Style Event

Written By: Bob Dunn VP of Sales, Trend Division, Marcolin USA   Before we start, let’s get something straight. There is nothing fashionable or fun in the words “trunk show.” From now on let’s call it a “Style Event.” Because that is what it is, a celebration of fashion and style……………sound better? Promote and Prepare: A Style Event is only as successful as the amount it is promoted. Flyers with the featured fashion brands should be created and distributed to your patient base and surrounding businesses. Create posters for your office highlighting the event with a “Coming Soon” header. Your sales rep can also create special window displays to help lure walk by traffic into your office. Start the promotion process six to eight weeks in advance of the event. Schedule your event on Saturdays or weekday mid afternoons to evenings. Use social media to get the word out. If you have not already, create a Facebook page for your practice……its free! Send email blasts to your current customer base. Use direct mail and use postcards that include all of the event details. Make sure to have a full slate of patient appointments for the day. Do not depend on walk-by...
Filed in: Practice Ideas
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