Tag Archives : social media

Create A Blog For Your Eye Care Business

Create A Blog For Your Eye Care Business

At this stage, it’s fair to say that a web presence is critical to the success of your business. As you know, for the last 10 years or so we’ve seen a surge in both the number and popularity of social media sites, such as Facebook, Twitter, Instagram, and LinkedIn, making it much simpler to publish content online. Whether you are running a small business or corporation, the numbers make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your business is not around to answer, a competitor will be. The first action you should take is to look at what are you’re trying to promote. What are your assets? Who are your target customers? Guide to Using Social Media for Marketing Using social media for marketing can enable a small business to further their reach to more customers. Your customers are interacting with brands through social media; therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business. What...
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Three Easy and Effective Facebook Campaign Ideas

Three Easy and Effective Facebook Campaign Ideas

If you are feeling Facebook phobic, you aren’t alone. Social media can be overwhelming when you don’t have a well-thought-out plan of action, especially if you aren’t a frequent user. However, with a little bit of know-how and strategy, your Facebook page can be manageable and an effective part of your overall web marketing. First, you need to define realistic goals. While it is not very realistic to think that you will generate an influx of new patients and exam appointments from a Facebook post, you can set a goal of getting more fans, increasing your exposure or establishing expertise and loyalty from patients. Facebook is an effective retention tool which allows you to maintain a relationship with your patients, keeping your practice top of mind when they do decide it’s time for a visit. Next, plan a campaign. Choose your goal, stay focused and plan ahead. In addition to weekly posts on a variety of topics, a targeted campaign will enhance engagement and potentially bring more people to your page. Here are three different types of Facebook campaigns and how they can impact your social media success. 1) The “Like” Campaign: To increase fan base, reach...
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Your Practice Is Unique: Differentiate By Promoting Your Specialty

Your Practice Is Unique: Differentiate By Promoting Your Specialty

During a recent interview, Dr. David Kading, co-founder of Optometric Insights, a career coaching organization for optometry students and expert in private practice, commented that the future of optometry lies in specialization. “By specializing, optometrists can set themselves apart and open themselves to greater opportunities in patient care.” Whether your specialty is contact lenses, pediatric eye care, glaucoma or vision therapy, or you have multiple sub-specialties within your Practice, you need to get the word out about it in order to really establish your reputation as an expert in that market. Here are five ways to market your Practice specialties so that they will distinguish your Practice from the competition. 1) Big and bold on your Practice homepage: Your areas of specialty should be displayed loud and clear to anyone that lands on your homepage. Also include pronounced links to additional information about the topic either on or off site. One of EyeCarePro’s clients, Eye Services of Jackson, features Lasik on their homepage, have a look here: EyeServicesofJackson.com. 2) Make it part of your Practice biography: Anytime you have an opportunity to write a description...
Internet Marketing Trends You Need to Know About

Internet Marketing Trends You Need to Know About

A 2014 Key Internet Trends Report that came out in May gives a powerful message about online marketing. The report was presented at the esteemed Code Conference by Mary Meeker, a highly respected partner in the Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers which produces this report annually. The report covered a lot of ground but a few key points were particularly relevant to ODs including the following stats (statistics gathered with help from our friends at The Optical Vision Site: First, a few facts related to Internet and device usage: The fastest growth in device usage has been in tablets and mobile data traffic. Tablet units increased 52% in 2013 to over 80 million – this growth is faster than PC growth ever was. Mobile traffic has grown over 80% from 2012 to 2013. Mobile traffic now accounts for 25% of ALL web usage. Internet advertising rose 16% and Mobile Internet advertising rose almost 50% in 2013. People spend 20% of their media time on their mobile devices. Facebook leads social traffic referrals with 21%. Photo sharing is up 50% over 2013 in the first 6 months of this year. Smartphone subscribers are growing at a 20% annual growth. Social...
How to Get Your Patients Through Your (Website) Door

How to Get Your Patients Through Your (Website) Door

As we explained in our last digital tip 27, your website is open 24/7 representing your Practice to attract and engage patients on your behalf. In addition to driving new patients to your Practice, an equal priority of your website should be to service your existing patients by offering assistance, time-saving conveniences, information about services and products and your professional expertise by way of vision-related content. But if your existing patients are already happy with your services, how do you get them to your website? The first step in creating an online Practice that works for you round-the-clock is to ensure that it offers value through patient forms and continually updated content. You need to create a reason for existing patients to visit and much of this is done through educational content and practice news items via blog updates, press releases, videos etc. Click here to access more information on how to create engaging content on your website. Once your website has valuable things to offer, you need to incorporate a few best practices into your office procedures and marketing efforts to drive existing patients directly to your website on a more regular basis: Add...
Creating a Successful Style Event

Creating a Successful Style Event

Written By: Bob Dunn VP of Sales, Trend Division, Marcolin USA   Before we start, let’s get something straight. There is nothing fashionable or fun in the words “trunk show.” From now on let’s call it a “Style Event.” Because that is what it is, a celebration of fashion and style……………sound better? Promote and Prepare: A Style Event is only as successful as the amount it is promoted. Flyers with the featured fashion brands should be created and distributed to your patient base and surrounding businesses. Create posters for your office highlighting the event with a “Coming Soon” header. Your sales rep can also create special window displays to help lure walk by traffic into your office. Start the promotion process six to eight weeks in advance of the event. Schedule your event on Saturdays or weekday mid afternoons to evenings. Use social media to get the word out. If you have not already, create a Facebook page for your practice……its free! Send email blasts to your current customer base. Use direct mail and use postcards that include all of the event details. Make sure to have a full slate of patient appointments for the day. Do not depend on walk-by...
Filed in: Practice Ideas
ClearVision Introduces ClearNation Exchange

ClearVision Introduces ClearNation Exchange

Eyewear industry leader ClearVision Optical launches their new blog, ClearNation Exchange, an optical industry resource providing information on ClearVision products, brands, and industry news. A re-launch of the company’s successful ClearNation e-newsletter, the ClearNation Exchange blog development was a natural progression for the monthly publication. With a solid following and readership as well as high click through rates, ClearNation is already known as a valuable resource for information on a variety of news from ClearVision, including new releases, programs, specials, and social media. ClearNation Exchange will continue to offer the same great information, but provide a more interactive experience for the reader. The blog will offer some new concepts as well, providing further insight into ClearVision’s product and design inspiration. An image gallery will feature creative photography of new product releases featured on the blog. Also, details on trends and materials related to each product release will be discussed. Guest bloggers will be occasionally featured to communicate relevant business information. Lastly, the blog promises to provide direct access to...
Free Sun Lenses Through HOYA

Free Sun Lenses Through HOYA

Now there are no excuses! Those elusive multiple pair sales are coming to independent practices, with the Summer SUNsational Program Kit. “This is a game changing practice promotion,” said Barney Dougher, President of HOYA Vision Care, NA, “We really want to accomplish two things; one is to help the independent ECP ramp up their capture rate and multiple pair sales. The second thing we want to do is educate patients that more than one pair of glasses should be an expected outcome from their visit. It’s all about changing behavior.” The Summer SUNsational national campaign will allow patients to buy their first pair of clear prescription glasses and get the same prescription in sun lenses for free. Dougher continued, “So we’re really removing as many barriers as possible to that second pair sale. All the doctor has to say is, “Ma’am here is your prescription and today you can get your sun glass prescription lenses for free. Go pick out two sets of frames.” By doing this with sun wear, the benefits this time of year to the second pair are obvious. Let’s start with protecting your patients from UV, and then giving your patients a value position at the same...
Filed in: Ophthalmic Lenses
Clearvision Will Leave You Guessing!

Clearvision Will Leave You Guessing!

ClearVision Optical has designed a fresh look for its Facebook cover image for the month of May. The new image reflects ClearVision’s adoption of technology and reinforces the company’s commitment to helping customers navigate the expanding “maze” of social media. ClearVision’s creative use of Facebook’s prominent new cover photo feature supports its continued focus on social and emerging media.  The spring cover image is a QR code cleverly incorporated into the main Facebook visual.  When scanned, the QR code leads to an opportunity to receive a free ClearVision USB port if participants guess the correct frame the mouse is wearing! The inventive guessing game provides ClearVision with a remarkable opportunity to optimize its company Facebook presence in a fun way, while engaging users and encouraging new “likes” to the ClearVision Facebook page.  To play, Facebook fans can simply scan the QR code on the ClearVision Facebook page and get started.  The QR code links to a form that has a “guessing game” to enter to win the USB port.  Guess which frame the mouse is wearing, complete the form, and submit to win! All entries will be placed into a raffle, and 10...
Best Image Optical Joins Google +

Best Image Optical Joins Google +

Miami, FL., January, 2012 – After successfully launching two Tumblr sites (http://eyestyl.tumblr.com and (http://vintagevsretro.tumblr.com) a couple of months ago, Best Image Optical continues to expand its social media reach through Google +. Google + will serve to update Eye Care Professionals and consumers on the latest eyewear trends, topics, and company news/updates. Some information will mirror Best Image’s Facebook account, while other post topics will run exclusively on Google +. Marketing Manager, Carlos Zamora had this to say, “The platform in which people are reached is changing and we want to change with it. Adding Google + to our social media portfolio will allow Best Image Optical to better reach Eye Care Professionals and consumers alike. Though, Facebook continues to hold its grip on the ‘best reach’ category, I am confident Google + will also be a powerful tool for us. Expect some great insight of Best Image Optical on Google +”. Best Image’s Google + account went live to the public on January 30, 2012. Join Best Image Optical’s circle here: https://plus.google.com/111707992270665704513/posts About Best Image Optical: Best image Optical offers Fashionable,...
Filed in: Eyewear, Social Media
Eye Candy at SECO International

Eye Candy at SECO International

Miami, FL., January, 2012 – Best Image Optical has reserved exhibition space at SECO International during February 29 – March 4, 2012 at Booth #848. To promote their SECO attendance, Best Image Optical has released their “Eye Candy” Campaign. The “Eye Candy” campaign will promote Best Image Optical’s colorful spring eyewear collection and detailed design that will be a must see at the show. The “Eye Candy” campaign will be supported by print and online ads that will showcase colorful eyewear in Best Image Optical’s collection and tease on the upcoming spring collection. Supporting slogans to be used are: “You deserve eye candy” and “We all deserve a little eye candy”. In social media, the “Eye Candy” campaign will include showcasing colorful eyewear in photo and video styles, and display teasers of the spring collection.  At Best Image’s Booth enjoy the sight of colorful temples in a unique lighted display plus receive a Whirly Pop Swirl with each order. Show Special: Buy 18 frames get 2 free plus a 20% discount and an additional 10% discount. Receive a Whirly Pop Swirl with each order. About Best Image Optical: Best Image Optical is a seasoned...
Filed in: Eyewear
REM Promotes Great Leadership From Within

REM Promotes Great Leadership From Within

Los Angeles- December, 2011- REM is proud to announce the promotion of Gilda Mehraban to Director of Brand Management, from her roll as Brand Manager of Tumi and Jones New York. After just six months with REM, Gilda has proven herself to be a creative, driven team player, and a skilled leader qualified for overseeing all of REM’s brands. Mehraban and her team look forward to a new year focused on growing a robust brand portfolio, building upon REM’s reputation for excellence, and producing economic success. As Director of Brand Management, Mehraban is the first point of contact for the Tumi, Jones New York, John Varvatos and Converse brands, while overseeing manager Jezzica Lindkrantz for Lucky Brand, and Dejah Pike who manages REM’s pivotal house brands. Creating trade advertising campaigns, reinvigorating REM’s valuable co-op program, dynamically supporting the sales force and working hand-in-hand with product design are her top challenges for 2012. Mehraban brings a unique skill set to the table at REM; with a background in law, her fastidious attention to detail and intricate legal knowledge are an immeasurable benefit to the company.  Mehraban was the Director of Business...
Filed in: Eyewear, Industry Info
Social Media Webinar

Social Media Webinar

We are committed to educating and assisting our members in understanding how to leverage social media to grow their practices.  In that regard, this past Thursday C & E presented its 4th in a series of webinars on social media. This webinar was distinguished by its nuts and bolts approach from how to set up a Facebook page to how to claim your presence on Google Places.  The increasingly popular QR (“Quick Response”) codes were also explained – how to create them and for what purposes to use them.  Specific suggestions were offered for ensuring that your patients will return to your facebook page, including: Refreshing your page at least weekly Create monthly events and follow up with pictures, comments and videos Create a landing page and change it several times monthly Create excitement using contests, flash sales, humor and giveaways with purpose The webinar also reviewed a number of Facebook applications that are useful in creating a page for your practice.  These applications or “Apps” included emailmeform.com for creating an appointment scheduling function, Involver YouTube Channel to integrate your YouTube videos on your page, Selective Tweets for posting...
Filed in: C&E Vision
Yelp Deals and Upcoming Yelp Webinar

Yelp Deals and Upcoming Yelp Webinar

I would assume that most of you have at least heard of Yelp, a website that connects consumers with local businesses, including your eye care practice.  You might find it relevant to know that last month 53,000,000 consumers used Yelp to help make their buying decision.  In the coming weeks C & E will be co-sponsoring a seminar to assist ECP’s with the ability to unlock their Free Yelp Tools and to educate them on the power of Yelp.  The webinar is entitled, “Yelp 101: Maximizing Yelp’s Business Tools to Attract New Patients” and will be held on Thursday, August 11, 2011 at 5:00 P.M. Pacific/8:00 P.M. Eastern.  This webinar is part of our ongoing series of webinars focusing on Social Media.  The webinar is complimentary to C & E members and to anyone who “Likes” C & E on Facebook so please pass this on to any of your colleagues who might not be members of C & E. Coincidentally, today I had the opportunity to listen to a brief webinar on “Yelp Deals”, a new feature just launched by Yelp to enable you to instantly convert Yelp visitors into new patients.  The “deal” part of Yelp Deals is similar in concept to that of Groupon and other sites (e.g....
Filed in: C&E Vision
Liberty Sport Launches Sports Eye Injury Prevention Blog

Liberty Sport Launches Sports Eye Injury Prevention Blog

FAIRFIELD, NJ – July 2011 – Liberty Sport is proud to get in the social media game this summer by announcing its new blog which can be found at www.sportseyeinjuryprevention.wordpress.com. Why now? “We continue to get emails from parents and coaches sharing stories, thanking Liberty Sport for their protective eyewear and how it saved their child’s eyes.  Or worse we get stories about children who actually received eye injuries and now have to wear protective sports eyewear.  Each email ends with the same question – why wasn’t I told and how can I share my story with others so they know?  We finally have the resources to start a consumer blog where Liberty Sport can provide information direct to parents, coaches, and medical professionals who are interested in both participating and creating awareness about the prevention of eye injuries in youth sports and/or they can share their stories, “ says Linda Laube, VP Marketing. Each year, the number of new eye injuries is startling, with an estimated 13,500 legally blinding injuries recurring each year! More than 600,000 eye injuries related to sports and recreation occur annually. For instance, basketball, one of youth...
Filed in: Eyewear, Social Media
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