Tag Archives : sportswear

L’Amy America, a division of global eyewear group TWC-L’Amy, announces the worldwide launch of a new 4-model ophthalmic series, expanding upon its highly successful Columbia Eyewear Extended Size collection. The new models feature pure titanium frame fronts, combined with H-90™ injection-molded temple stems. “We’ve combined the ultimate in frame comfort and frame performance with our signature Extended Size fit. Titanium strength and H-90™ featherweight comfort together create a frame perfectly suited for outdoor adventure and the urban commute alike,” said Worldwide Business Unit Manager Connie Reiss. “We recognize that outdoor consumers of all shapes and sizes have similar expectations when it comes to ophthalmic frames—exceptional fit and comfort, true performance, and sport-styling—all factors critically important to our end-user. Columbia’s Extended Size titanium series exceeds these expectations” said Reiss. The new series is comprised of 4 unique shapes, named Aldridge Park (rimless rectangle), Bennet Pass (sport oval), Black Butte (rimless modified rectangle), and Buck Mountain (narrow rectangle). Temple stems are first constructed of Columbia’s exclusive...

Hugo Boss Group, one of the world market leaders in the premium fashion and luxury segment of the apparel market, and Safilo Group, the worldwide leader in premium eyewear, announce an early renewal of their license agreement with a term until 2020 for the design, production and worldwide distribution of BOSS Black, BOSS Orange and HUGO frames and sunglass collections. Claus-Dietrich Lahrs, Chairman of the Managing Board of Hugo Boss AG, said: “We are delighted to continue our long-term successful story in the eyewear category with Safilo. Hugo Boss is moving forward with the partner who is best suited to implement our brand strategic vision, which ranges from contemporary and modern elegance to sportswear and casual wear, and to meet our requirements for innovative design, qualitative products, distinctive communication and worldwide distribution. We are confident that our renewed agreement will continue to ensure to our brands a leading and successful journey in the eyewear category”. Roberto Vedovotto, CEO of Safilo Group, said: “We are extremely pleased to announce the early renewal of the partnership with Hugo Boss Group. Our license agreement with a term until 2020, with...

Viva International Group’s William Rast Eyewear, a collection targeted to stylish men and women ages18 to 49, presents an exclusive selection of new men’s releases for spring 2012. The fashionable and relaxed styling of the collection is tailored for both the premium and sportswear categories and is the ultimate modernized accessory. The sleek and sporty design of the three new sunglasses, along with the sophisticated elements of the three ophthalmic frames are inspired by the Americana heritage of the William Rast brand. A daring new style from the William Rast Racing collection is also available for spring. Design elements include wood-grain textured temple treatments and metal décor accents. Premium materials, including stainless steel, handmade acetate and polarized lenses on select styles, combine high quality design with optimized comfort. Each style features metal insets of the William Rast New America flag, as well as the iconic William Rast “dub” logo. “This season’s releases from the William Rast Eyewear collection is dedicated to the men who live life on the edge without any limits,” says Liz Tontodonati, Viva’s general manager for the William Rast brand. “In...

Columbia Eyewear collection introduces 4 new performance ophthalmic models for Spring 2012. All models feature Columbia’s high‐quality, performance features and materials, such a new soft‐touch Monel metal finish, milled and polished acetate temples, and heavy‐duty, mono‐block, integrated spring hinges. “Aesthetically speaking, we were inspired by Columbia Sportswear’s recent and growing domination of the sport‐performance shoe category of business. Their Spring 2012 footwear collection offers amazing functional features as well as memorable design features such as waterproof, drainable‐sole “water” shoes, ultra‐lightweight trail‐running shoes, and each model displays it’s own unique, graphic patterning on the soles. We used this unique patterning on the inside of three of the eyewear frames, and on all four modes, our overall temple shapes were crafted to mimic these details” said Worldwide Brand Manager Connie Reiss. “We stayed true to our signature dual‐coloration schemes to provide color accent, but made certain the combos weren’t too aggressive as to offend more conservative tastes. The new series perfectly reflects Columbia materials quality...

For the Spring/Summer 2012 season, LACOSTE Eyewear debuts a collection true to the brand DNA. The iconic Petit piqué print forms to the silhouette of uplifting cat eyes. Polished metal details are inlayed onto brows, strengthening a classic profile. The collection ranges from skilled craftsmanship displayed through layered materials and dual colorations to pure simplicity with striking shapes saturated in rich colors. WOMEN SUNS L635S. Demonstrating LACOSTE Premium Sportswear’s low-key sophistication and attention to detail, L635S is classic elegance. A bold silhouette, crafted from rich zyl, is emphasized with intricately placed inlayed metal along the brow. Subtle hues warm the metal croc placed at temples. Available in black/horn, brown horn, khaki horn, blue, and red horn. The brown horn is featured in the Woman Spring/Summer 2012 ad campaign image. L627S. Inspired by the iconic LACOSTE polo, the Petit piqué print is delicately interpreted along frame fronts and the temples of L627S. The eye-catching detail draws attention to the vintage-inspired cat-eye shape. Multiple layers – the polished metal croc, the Petit piqué print, and rich zyl colorations of black/grey, brown/havana,...

ORLANDO, Fla., Jan., 2012 – Nike Vision and Transitions Optical, Inc. showcased new Nike® MAX Transitions® adaptive sunglasses at the PGA Merchandise Show. Available in two colors, the lenses are responsive to changing light and specifically engineered for sport performance including golf, hiking and trail running. “Quite simply – these sunglasses are a game changer,” said Grady Lenski, global director, Transitions Sunwear. “By combining the best-in-class brand leadership of Nike with Transitions adaptive sun lenses, athletes and sport enthusiasts now have another important piece of equipment to help them up their game.” “Eyewear is a key piece of Nike’s incredible repertoire of equipment to help athletes perform their best,” said Steve Tripi, marketing manager – global, Nike Vision and Marchon Eyewear. “With Transitions Optical’s advanced photochromic lens technology and Nike Vision’s patented Nike MAX Optics, patented engineered tints – such as Max Golf Tint and Max Outdoor Tint – these are the new must-haves for anyone wanting to see sport better, without having to think about it.” COLOR SCIENCE It can seem cosmetic, but color is actually one of...

Columbia’s Eliminator Sunglass collection introduces 10 new performance models for Spring 2012. All models feature Columbia’s Eliminator polarized lens technology and are made of, or partially made of, Hyperlite 90™ (H90), Columbia’s proprietary injection-molded propionate, which is lighter in weight than most traditional Grilamid/TR90 -type materials. “Two of our new 10-model offering, Padre and Seneca are combination stainless steel doublebar designs with bi-injected rubberized, H90 temples,” said Worldwide Business Unit Manager, Connie Reiss. “We’ve taken traditional classic aviator/navigator styling and combined it with high-performance, sport functioning temples. The dual colorations provide an interesting pop of color, yet aren’t too aggressive as to offend more conservative tastes. It’s tradition with a twist,” said Reiss. “But most importantly, unlike a traditional full-metal aviator or navigator, which can be heavy on the face, our H90 temples provide a super-soft touch against the skin and are very lightweight for long-wearing comfort.” Columbia Sportswear’s product development heritage dictates function first. All Columbia products, eyewear included,...

New for Fall 2011, Columbia Eyewear extends its multi-faceted ophthalmic collection with 3 new models perfectly suited for the active-lifestyle, but designed to have minimal environmental impact. This proprietary new acetate offers the “tri-fecta” in eco-friendliness. Why E³? E³ is: 1) Frame and Lens Made of Non-Petrol Based Acetate: frame and demo lens are comprised of a vegetal cellulose diacetate 2) Frame is Recyclable 3) Frame is Compostable: because of its vegetal base, it is better than a bio-degradable material—as the breakdown process emits less C02 into the atmosphere. Compostability is a step beyond biodegradability. Eco-conscious designs abound in our industry today. However, Columbia Eyewear stands alone in its E³ offering of compostable handmade acetate frames. This new material is created by methods very similar to traditional acetates and works perfectly for handmade designs, allowing for unique and beautiful color execution as well. “Columbia Sportswear Co., is an industry pioneer in environmental and socially responsible manufacturing practices. They’ve been at if for over 73 years,” said Worldwide Brand Manager, Connie Reiss, “they were ‘green’...