Tag Archives : Spy

Spy’s Innovative Happy Lens Meets The Performance Series

Spy’s Innovative Happy Lens Meets The Performance Series

SPY® is Happy to introduce its innovative, patent-pending Happy Lens™ technology into a selection of its most popular Performance Series styles—the Screw, Screw Over, Screw Under, Daft, Cutter, Libra, Alpha and Quanta. The first-ever performance Lens with Benefits, SPY’s Happy Lens helps athletes Feel Better by letting in the “good” rays that studies suggest create an uplift in mood and alertness, while still blocking all of the “bad” rays. Providing a tack sharp visual experience, the Happy Lens will also help riders See Better and Perform Better by relaxing eyes to reduce fatigue, as well as making it easier to distinguish objects on and off the road. A recent consumer study conducted by Tragon Corp. found that SPY’s Happy Lens is the overwhelming choice for U.S. sunglass wearers, rating higher than the participating consumer’s current sunglasses in all statements relating to mood, emotions and comfort. Learn more about the SPY Happy Lens at www.spyoptic.com/happy. PERFORMANCE SERIES FEATURES: Available with the innovative SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness Built from virtually...
Filed in: Eyewear
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John John Florence Stays Happy At Spy

John John Florence Stays Happy At Spy

SPY® is happy to announce John John Florence—one of the most exciting names in surfing—will continue to carry the torch for SPY after signing a multi-year deal. “John John has been a part of SPY’s happy family for a decade already, so we couldn’t be happier that we get to continue working with such a rad and influential athlete,” says Devon Howard, SPY marketing director. “Like John John’s career the past few years, SPY too has blown things up a bit thanks in part to our revolutionary Happy Lens™ and the fun, disruptiveness surrounding it.” Capturing attention since he first contended with Pipeline at the age of seven, Florence has transitioned from childhood prodigy to seasoned vet at age 21—becoming the youngest Triple Crown of Surfing champion in history, claiming an ASP world tour win and the ASP Rookie of the Year title in 2012, as well as ASP Maneuver of the Year in 2013. Recently finishing equal third in the Billabong Pro Tahiti, Florence’s run saw him score ten nine-point rides and a perfect ten, cementing his status as a world-class surfer. Releasing a series of secretive video parts that shook the surf world, John John will follow up acclaimed shorts...
Filed in: Eyewear
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Spy Hooks Professional Fisherman And Outdoor Ambassador Conway Bowman

Spy Hooks Professional Fisherman And Outdoor Ambassador Conway Bowman

SPY® is Happy to announce professional fisherman Conway Bowman has joined the team and will now wear the innovative Happy Lens™ technology with Trident™ polarization—the ultimate lens for the outdoors—while sight casting for the world’s most sought after fish. A San Diego native and all around waterman, Bowman is an expert in all fishing disciplines, but his name has become synonymous with “extreme” fly-fishing and is known for his pursuit of Mako sharks on the fly. An avid advocate for shark conservation, Bowman helps to raise funds for research and tagging shortfin Mako sharks through his annual Flying Mako Charity Tournament, in addition to educating anglers on his signature catch and release technique. “We are happy to have one of today’s best all-around fishermen as part of our SPY family,” says Devon Howard, SPY marketing director. “Conway is well-known for his bold fly fishing approach on salt water, but is truly a renaissance man on the ocean, splitting his time between surfing and fishing year-round from either a stand-up paddleboard or small craft platform. He understands the demands of each fishing discipline, and has already validated our Happy...
Filed in: Eyewear
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SPY Unveils the LEO: A Lightweight Navigator That’s Heavy on Style and Built for the Outdoors

SPY Unveils the LEO: A Lightweight Navigator That’s Heavy on Style and Built for the Outdoors

SPY is Happy to introduce the Leo, an update on the classic navigator featuring the innovative SPY Happy Lens™, Hytrel™ temple tips, and small temple openings for leash attachment. A technical piece that will allow you to slip by undetected, the Leo is a midsized navigator built from lightweight, forged monel alloy and is new to SPY’s outdoor offering this season. FEATURES: • Built from lightweight, forged monel alloy with 8×4-base polycarbonate (PC) lenses and silicone nose pads • Available with the innovative SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness • Available with SPY’s Trident™ polarized technology, which blocks 99% of the sun’s glare • Hytrel temples tips become tackier when wet to ensure a comfortable fit in all conditions • Small opening at end of each temple for easy leash attachment HAPPY LENS: SPY’s color and contrast enhancing Happy Lens is the first and only sunglass lens technology designed to allow in the sun’s “good” rays (long-wave blue light) that studies suggest create an uplift in mood and alertness, while still blocking the sun’s “bad” rays (short-wave...
Filed in: Eyewear
Spy Ken Block Series Happily Returns With Six Styles For All Smiles

Spy Ken Block Series Happily Returns With Six Styles For All Smiles

SPY® is happy to introduce its 2014 Ken Block Series—a collection of frames inspired by the bold patterns and highly recognizable color pallet of Ken’s 2014 livery. Overhauled for maximum smiles per hour, the collection arrives with SPY’s Happy Lens™ in several of SPY’s most popular styles—the Discord, Cyrus, Flynn, Dirk and Logan—in addition to Ken’s original SPY piece, the Helm. “I’m stoked on my expanded 2014 SPY Series,” says SPY athlete Ken Block. “I love the Helm—especially since I had a hand in shaping the design of the frame—but I wanted to see if SPY could take the look of my 2014 team livery and spread it across different frames so that my fans could all rock a style that worked best for them. The crew over at SPY was able to do some amazing graphic layouts on each of these frames to make them look really fresh while still being easily recognizable as one of my signature items. I might be slightly biased, but I think this is my best collection yet with SPY.” Dropping an assortment of custom crafted graphic treatments onto each piece to create six unique frames, the 2014 Ken Block Series lays out grey digital stripes and bright blue...
Filed in: Eyewear
Spy Celebrates Two Decades Of Smiles With The Happy 20 Collection

Spy Celebrates Two Decades Of Smiles With The Happy 20 Collection

SPY® is happy to introduce the Happy 20 Collection—three limited edition styles designed to celebrate two decades of putting Happy smiles on the faces of people everywhere. Pushing the research and development envelope both technologically and aesthetically, the Happy 20 Collection includes three unique sunglasses featuring the Happy Lens™ that reaffirm where we started, where we’re at, and what the future holds. “SPY has now been on the vanguard of eyewear evolution for twenty years,” says Michael Marckx, SPY president and CEO. “The Happy 20 Collection combines our distinct design heritage with our current technologies to make something for people who have been with SPY all along and for those who are just hopping on the train. Plus, we give a nod to where we are all headed. In any form, we promise you’re in for a fun ride.” A limited edition collection, Happy 20 is built with recycled metals and SPY’s 100% biodegradable Plantate™ frame material. Additionally, all three Happy 20 styles feature SPY’s Happy Lens—a lens technology that lets in the sun’s “good” rays that studies suggest create an uplift in mood and alertness, while still blocking the sun’s...
Filed in: Eyewear
First Lens with Benefits Available to Those in Need of Vision Correction

First Lens with Benefits Available to Those in Need of Vision Correction

SPY® (OTCBB: XSPY) is happy to announce the release of its groundbreaking proprietary Happy Lens™ technology in Rx form to eye care providers for 2014. The first-ever Rx lens with benefits, Happy Lens Rx will be available through www.spydigitalrx.com—SPY’s B2B online ordering system that enables accounts to order the SPY Happy Lens™ with a patient prescription directly. “We’re proud to announce that the innovative SPY Happy Lens™ is now available in prescription form,” says Jim Sepanek, SPY executive vice president. “The inclusion of our proprietary Happy Lens™ technology will allow those who need vision correction to not only see better, but also feel better and perform better. It’s another great technological advancement in eyewear that’s only available from SPY.” The biggest breakthrough in sun lens technology in decades, Happy Lens™ is the first and only lens technology specifically designed to maximize the transmission of the sun’s “good” rays. Developed in collaboration with leading eyewear industry veteran Jim Pritts, the Happy Lens™ patent-pending technology blocks the sun’s harmful UV rays and short-wave blue light (“bad” rays), while...
SPY® Brand Products Achieved Annual Growth of 8% in 2013 over 2012

SPY® Brand Products Achieved Annual Growth of 8% in 2013 over 2012

SPY Inc. (OTCBB: XSPY) today announced financial results for the three months and year ended December 31, 2013. Annual sales of our SPY® brand products were $37.7 million in 2013, an increase of 8% or $2.6 million, compared to $35.1 million in 2012. SPY® brand annual sales included slightly higher closeout sales of $2.8 million in 2013, compared to $2.6 million in 2012. Sales from our discontinued licensed brand products, which are no longer a focus of the Company, were less than $0.1 million in 2013, compared $0.5 million in 2012. Total Company net sales increased by 6% or $2.2 million, to $37.8 million for the year ended December 31, 2013, compared to $35.6 million for the year ended December 31, 2012, primarily as a result of increased sales of our snow goggle and optical products. Fourth quarter sales of our SPY® brand products were $8.6 million in 2013, an increase of 7% or $0.5 million over the fourth quarter of 2012. The fourth quarter SPY® brand sales included higher closeout sales of $0.7 million in the fourth quarter of 2013 compared to $0.6 million in the fourth quarter of 2012, or a $0.1 million increase. Total Company net sales increased by 6% or $0.5 million, to $8.6...
Filed in: Eyewear, Industry Info
Spy’s Louie Vito In The Pipe And On The Mic At X Games

Spy’s Louie Vito In The Pipe And On The Mic At X Games

SPY® is Happy to announce two-time X Games medalist and Olympian Louie Vito will compete in and co-host the 2014 Winter X Games in his signature SPY + Louie Vito Marshall. Inking a three-year co-hosting deal, Vito will add broadcasting to his current bag of tricks for both summer and winter X Games. “I have always been a huge supporter of X Games since I was a kid, so I was stoked at the opportunity to join the ESPN/X Games family,” said Louie Vito. “Being a competitor in the event, I look forward to bringing insight to the fans watching worldwide.” Performing in-air and on-air for the duration of X Games 18, Vito will commentate on multiple disciplines in addition to competing in Men’s Superpipe Thursday, January 23. A must-have during competition, Louie Vito will don his signature SPY Marshall snow goggles during the Men’s Superpipe event. Combining performance-tested technology with graphic detailing that harkens back to his Ohio state roots, the SPY + Louie Vito Marshall marks SPY’s fourth collaboration piece with the X Games host. Vito’s signature goggle also includes a custom “LV” signature patch and a special edition goggle bag. Custom built from a flexible...
Filed in: Eyewear
Spy® Happily Partners With The J Fin Group

Spy® Happily Partners With The J Fin Group

SPY® Inc. (OTCBB: XSPY), a leading eyewear company known for its patent-pending Happy Lens™ technology, today announced a licensing partnership with The J Fin Group to design, manufacture and sell SPY products including, but not limited to, men’s and boy’s apparel, unisex accessories and consumer electronics. “The J Fin Group in partnership with Scope’s Business Services Platform is an exciting new partner for SPY,” says Michael Marckx, SPY CEO and president. “In addition to a number of other brands, they own and market the Split and Ambig brands and understand the unique market segments we serve: active, ‘happy to be outdoors’ surfers, snowboarders, skiers, motocross riders, cyclists, and beach goers. Our vision is to develop authentic and compelling product for each of these groups leveraging the SPY brand’s new found strength in the market and its unique and irreverent ‘happy’ point of view. We are confident that our combined experience will allow us to successfully open new channels of distribution, attract new customers, expand the product offerings and provide meaningful growth opportunities for the future.” Based in Irvine, Calif., The J Fin Group...
Filed in: Eyewear, Industry Info
SPY Joins Think About Your Eyes Public Awareness Initiative

SPY Joins Think About Your Eyes Public Awareness Initiative

Think About Your Eyes, a public eye health initiative sponsored by a non-profit organization under The Vision Council, announced SPY as the latest industry partner to join in support of the national campaign. SPY joins other vision community leaders and eyecare providers as supporters of the Think About Your Eyes campaign—a program designed to educate the public about the importance of vision health and the benefits of getting an annual comprehensive eye exam. A leader in the design, marketing and distribution of premium products, SPY’s advancements in technology with the innovative Happy Lens™ help consumers not only see better, but feel better. “SPY strongly believes in the importance of taking care of our vision,” said Jim Sepanek, executive vice president of SPY. “The vision community needs campaigns like Think About Your Eyes to inform the public about the significance of annual, comprehensive eye exams and the impact they can have on overall health and disease prevention.” After a highly successful launch in 2013, national advertising resumes in February. Advertising will drive consumers to schedule an eye exam and direct them to www.thinkaboutyoureyes.com where...
Filed in: Eyewear, Industry Info
Spy’s Justin Barcia Is Happy To Hold It Wide Open At A1 Supercross

Spy’s Justin Barcia Is Happy To Hold It Wide Open At A1 Supercross

SPY® is happy to announce Justin Barcia and Kevin Windham are set to excite at the first stop of the Monster Energy AMA Season in Anaheim on January 4, 2014. Hunting for the holeshot in his signature SPY Omen MX goggle, Barcia will hold it wide open during his second season in the premier 450 class, while Windham ignites the crowd with his opening ceremony transfer jumps in his signature SPY + Kevin Windham Klutch. “Justin is on his game and we are excited to watch him race this year,” says Kyle Krause, SPY MX team manager. “SPY has a storied history in the Supercross arena with McGrath and Windham, and now Barcia. We’re happy to see Windham back on the transfer jumps, McGrath commentating at select races and Barcia in the main event for another great season of racing.” Fresh off back-to-back wins at two of Europe’s most prestigious Supercross events—Genova and Bercy—Barcia will merge innate talent with cultivated experience to better his overall fourth place finish from his rookie year. “This is my second year in the 450 class and I am here to win races,” says Justin Barcia. “I’ve learned a lot over the past few months and am excited to put it all together...
Filed in: Eyewear, Industry Info
Spy® VP Of Optical Happily Named Executive Vice President

Spy® VP Of Optical Happily Named Executive Vice President

SPY® Inc. (OTCBB: XSPY), a leading eyewear company known for its patent-pending Happy Lens™ technology, today announced that Jim Sepanek, SPY Vice President of Optical, has been promoted to Executive Vice President of SPY, effective December 26, 2013. Having joined SPY in May 2011, Sepanek has led business development and sales for SPY as it evolves its global presence. With nearly 20 years of experience in the optical industry, Sepanek has previously served as vice president of business development at Signature Eyewear and prior to that, held executive positions at Rem Eyewear and Revo, Inc. “It’s rare when a dream job gets better,” says Jim Sepanek. “I couldn’t be more excited about the opportunity that we have to take the SPY brand to the next level. In my new role, we will bring a sense of urgency and discipline to the way we approach our business, providing a greater reason to exist for our customers and a better experience for our consumers.” Michael Marckx, SPY President and CEO added, “Having a new executive on the team to join Jim McGinty and me is very exciting, especially considering Jim Sepanek’s professionalism and love of the SPY brand. Jim has...
Filed in: Eyewear, Industry Info
Spy® President & CEO Appointed To Spy Inc. Board Of Directors

Spy® President & CEO Appointed To Spy Inc. Board Of Directors

SPY® Inc. (OTCBB: XSPY), a leading eyewear company known for its patent-pending Happy Lens™ technology, today announced that SPY President and CEO Michael Marckx will join the SPY Inc. Board of Directors, effective December 11, 2013. Having joined SPY in February 2011, Marckx has been instrumental in reinvigorating the SPY brand and developing innovative sales and marketing strategies as well as product extensions. Dedicated to spreading happiness, Marckx is a vital part of SPY’s mission to inspire people to see better and feel better with the Happy Lens™. Prior to his appointment as CEO, Marckx served briefly as SPY’s Vice President of Marketing before being named President and eventually taking on both President and CEO roles. Having served as Surfrider Foundation’s Chairman of the Board from 2010 to 2012, Marckx has been a part of Surfrider’s Board of Directors since 2000 and is currently a board member of the Leucadia 101 Main Street Association. A former USA Cycling amateur world champion and US National team member, Marckx enjoys several sports and continues to compete as a UCI Category 1 bike racer. “As the President and CEO of SPY Inc., I am very excited to be...
Filed in: Eyewear
Spy + Tucker Hibbert Set To Whip Up A Batch Of Victories

Spy + Tucker Hibbert Set To Whip Up A Batch Of Victories

SPY® is Happy to roll out the latest collaboration with SPY athlete and Snocross World Champion Tucker “T-Train” Hibbert—the signature SPY + Tucker Hibbert Whip SnowX goggle. Fusing SPY’s highly advanced MX and snow goggle technologies; the signature Tucker Hibbert Whip is a tough and technical goggle ready to wreak havoc in any winter wonderland or MX track. Boasting an anti-fog dual lens for snow conditions and a bonus single-pane lens for MX riding, the Tucker Hibbert Whip is the ultimate crossover star, just like the man himself. The Whip also features SPY’s patented Scoop® ventilation system, Triple Layer Isotron™ face foam, dual-injected nose guard and a flexible polyurethane frame for comfort. “I’ve been with SPY for over ten years, and this year’s goggle is my favorite yet,” says Tucker Hibbert. “I’m proud to be a part of the team and work with the SPY crew to develop goggles specifically for snowmobiling. With my feedback, I know we’re making a goggle that can handle the extreme conditions snowmobilers face on the track, trail or back country.” Kicking off the season with a pair of wins in Duluth, Minn. over the weekend, Tucker has...
Filed in: Eyewear
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