Tag Archives : sunglasses

Bobbi Brown Debuts Lifeguard Eyewear Collection

Bobbi Brown Debuts Lifeguard Eyewear Collection

Bobbi Brown, renowned makeup artist and founder and chief creative officer of Bobbi Brown Professional Cosmetics Inc., debuts her new Lifeguard Eyewear Collection for Spring/Summer 2015. Inspired by Bobbi Brown Cosmetics’ new Sandy Nudes makeup collection, the Lifeguard Eyewear Collection brings the vibrant hues of the beach to her namesake sunglasses and optical frame collection. A beach-inspired palette, including rich shades of Mocha Sand, Shell Pink, and Ocean Blue, allows women to bring a little bit of the beach with them wherever they go. Available starting in May 2015. THE JACKSON/S A perfect fit for square-shaped faces, this metal aviator is available in shiny rose gold with cosmetic-colored lenses in blue/peach silver mirror, shiny light gold with brown gradient or shiny silver with blue mirror, an ode to crystal clear ocean water. THE JOAN/S Featuring the eyewear brand’s dedicated “B” hinge on each temple, these oversized rectangular acetate sunglasses are ideal for women with round or oval-shaped faces. They are available in eyeshadow shades of mocha sand with smoke blue/bronze mirrored lenses, shell pink with smoke/bronze mirrored lenses, dark gray tortoise with...
Filed in: Eyewear
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ESE’s Diva Eyewear Introduces Spring Sun Collection

ESE’s Diva Eyewear Introduces Spring Sun Collection

Eastern States Eyewear has announced the release of five new sunglass styles in Diva Eyewear. Three metal and two plastic styles play on Diva’s use of artistic, jewelry inspired treatments and its dynamic use of Austrian Swarovski Crystal enhancements. The classic fashion shapes feature a progressive twist utilizing intricate metal contouring and clever angles and cuts. With no greater than a six base, each style is easily RXable. Brilliant acetate temple colors sport multi-shade striations and marble finishes that work in tandem with wearable front shades on every style. Fashion colors such as violet, burgundy, forest green, and cognac compliment the classics such as black and brown. “We are incredibly proud of our newest Diva Sunglass collection,” stated Jason Shyer, ESE Managing Director. “This is the most diverse release we’ve had in some time, both in terms of materials and color, and expect our customers to love designer Antonio Coffen’s latest creations.” For further information, please contact Eastern States Eyewear at (800) 645-3710 or find them on the web at www.eseyewear.com.
Filed in: Eyewear
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Introducing The New XOXO April Sun Collection

Introducing The New XOXO April Sun Collection

XOXO April Sun Collection offers glamourous round and vintage inspired trendy butterfly frames in bold patterns and colors! X2338 features an oversized 70’s inspired eye shape, with a pearlized animal print acetate. X2338 is available in Snow Leopard and Chocolate. X2339 is a butterfly frame shape with metal end pieces and XO embellished logo on each side. Acetate temples and adjustable nose pads assist in a more comfortable fit. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear...
Filed in: Eyewear
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Adidas Eyewear Releases The Evil Eye Evo

Adidas Eyewear Releases The Evil Eye Evo

With its revolutionary sculpted frame and red fire lenses, the new evil eye evo by adidas eyewear is built for gravity-defying moves from the most aggressive of riders. A larger lens size is combined with an extreme lens curvature, for unbelievable visual freedom. The evil eye evo has evolved to provide razor-sharp clear visibility with a wider field of vision, ensuring a precise and secure fit for the roughest of rides. Whether out on the hills or in the streets, the evil eye evo is your weapon of choice. Clear sight is crucial for riding. Vision can be compromised by head-and-body position, as well as weather and light conditions. The evil eye evo offers a huge field of vision and delivers excellent protection from sun glare and wind, thanks to its extreme wrap-around design. The unique dynamic shape creates more air volume behind the lenses, which combined with the air circulation created by the climacool® ventilation, reduces fogging and maintains clear vision in the toughest conditions. In addition, the lenses repel water, dust, and dirt, thanks to hydrophobic technology. At high speed and in rough terrain, a perfect fit is crucial for safe riding, which is why two sizes are available....
Filed in: Eyewear, Sunwear
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Ducks Unlimited Introduces March Sun Collection

Ducks Unlimited Introduces March Sun Collection

Ducks Unlimited is committed to conservation and authentic style. The March Sun collection is just in time for the warm weather ahead. Mercury features a sleek rectangular frame shape and acetate frame. Honed acetate adds depth to this sporty style. Mercury is available in Black and Dark Tortoise. Milepost is a metal frame shape with a rounded square eye shape and brow bar. Textured end pieces lead into slim temples punctuated with acetate temple tips. Milepost is available in olive and brown. Nova is a classic aviator eye shape with a metal frame and brow bar. Brushed metal end pieces curve into thin temple with coordinating acetate temple ends. Nova is available in Black, Gunmetal, Chocolate and Slate. Zephyr features an uplifted square eye shape and full acetate frame. Thin metal hardware accentuates the end pieces with wide temples and tapered temple tips. Zephyr is available in Tortoise and Black Legacy features a rounded eye shape and classic wayfarer acetate frame. Acetate temple taper toward the temple tip. Legacy is available in camouflage inspired olive acetate, and black. For more information, visit our website at www.mcgeegroup.com or contact The McGee Group at 800-966-2020...
Filed in: Eyewear
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L’Amy America Launches Three New Nicole Miller Optical And Three Sunglasses for Spring / Summer 2015

L’Amy America Launches Three New Nicole Miller Optical And Three Sunglasses for Spring / Summer 2015

Glamorous, feminine and summer ready-to-wear are the trademarks of the six new styles-three ophthalmic, three sun – L’AMY America is launching in their Nicole Miller collection, ready for Summer 2015 wearing. SUNGLASSES The Nicole Miller Prince was directly inspired by the colors in Nicole’s spring ready-to-wear collection with the NM Prince distinguished by fade colors, gradient lenses and signature matte metal Celtic detail. The glamorous rounded shape is easy to wear and the subtle but rich signature Nicole Miller Celtic metal detail brings together a style that is perfect for feminine wearing. CR-39 lenses, 100% UVA/UVB. Available in black fade, brown fade and eggplant fade. Nicole Miller Roebling sunglass conveys Nicole Miller’s feminine vision through a modified cat-eye style that is glamorous. The simplicity of the style is glamourized by a peek-a-boo signature animal print that peeks out of the top of the frame and along the top of the temples. CR-39 lenses, 100% UVA/UVB. Available in black/ animal print, brown/animal print, eggplant/animal print. Nicole Miller Vanderbilt is an easy to wear, glamorous square shape that is perfect for feminine wearing. Inspired by...
Filed in: Eyewear
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Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548. This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and in compliance with the guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics. Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign...
Filed in: Eyewear
Salvatore Ferragamo Extends Licensing Agreement With Marchon Eyewear Until 2021

Salvatore Ferragamo Extends Licensing Agreement With Marchon Eyewear Until 2021

Salvatore Ferragamo S.p.A., the parent company of the Salvatore Ferragamo Group and one of the leading players in the global luxury industry, has announced that it has agreed to a five-year extension to its worldwide licensing agreement for the design, distribution, marketing and sale of “Salvatore Ferragamo” branded sunglasses and optical frames for men and women with Marchon Eyewear, Inc., one of the leading companies in the eyewear sector. The licensing agreement, which first went into effect on January 1, 2012, will now run until December 2021. Produced exclusively in Italy, the Salvatore Ferragamo eyewear collections are the perfect interpretation of the brand’s history, heritage and style. The collections are distributed all over the world in Salvatore Ferragamo mono-brand boutiques and in leading stores and specialist opticians. “Our partnership with Salvatore Ferragamo is a source of great pride and satisfaction for us. The task of interpreting the brand’s history, heritage and integrity is a constant challenge, one that spurs us on to create top-quality glasses capable of combining style with refinement,” remarked Claudio Gottardi, President and CEO of Marchon Eyewear. “The...
Filed in: Eyewear, Industry Info
Velvet Eyewear Leads the Industry- Educating Woman about UV Protection

Velvet Eyewear Leads the Industry- Educating Woman about UV Protection

Velvet is the first company and brand to educate female consumers of the association between UV and crow’s feet, fine lines, and the effects of aging in and around the eyes caused by the environment. Since March 2014 with the announcement of the {BB} Lens™”, Velvet has been on a mission to educate women about the value of UV protection. A staggering 47% of all women do not think they need sunglasses. But they do. Most do not realize that wearing sunglasses daily can be more powerful than using UV creams. Velvet is the first sunglass brand to claim that good sunglass lenses help slow down the aging process in and around the eyes by blocking UV, and heat. Velvet Beauty Block {BB} lenses are made specifically to address these issues. They are designed and manufactured with the female wearer in mind. Wearing Velvet Sunglasses daily with our featured {BB} Lenses can slow down the appearance of crow’s feet, fine lines, and all the negative effects of aging in and around your eyes caused by your environment, especially harmful UV. Building on the Vision Council 2014 Report, Picture This: A Lifetime of UV Eye Protection, Velvet founder Cindy Hussy feels that it is imperative to...
Filed in: Eyewear
Four Bebe Sunwear Styles Sure to Stand Out and Shine this Spring

Four Bebe Sunwear Styles Sure to Stand Out and Shine this Spring

This Spring 2015, bebe Eyewear releases a standout sunglass collection filled with flare. Featuring distinctive shapes crafted with striking lace, captivating animal prints and metal embellishments, this collection is sure to drive our bebe girl wild. “Ms. Right Now” (BB7139). “Ms. Right Now” is sure to grab everyone’s attention and keep it. Embossed with a metal snakeskin top brow and camouflage acetate colors, this oversized rectangular frame is a showstopper. Available March 2015 in Jet Fatigue, Brown Fatigue, Navy Fatigue and Berry Fatigue. “Modernista” (BB7140). “Modernista” is uber-glam in an oversized rectangular shape featuring a lace acetate frame front and temples in Jet, Ice and Topaz. Available April 2015. “Miss Mischievous” (BB7141). Wild and intriguing, “Miss Mischievous” always has something up her sleeve. This trendy butterfly shape features solid acetate frame fronts and triple laminate animal camouflage temples with metal logo engraved cuffs. Available April 2015 in Jet, Topaz, Teal and Ruby. “Misfit” (BB7142). Anything but a “Misfit,” our rocker girl is able to reinvent herself and adapt to any situation. This soft rectangle shape...
Filed in: Eyewear
Fendi Presents New Thierry Lasry Sunglass Collection

Fendi Presents New Thierry Lasry Sunglass Collection

FENDI is pleased to present a unique sunglasses capsule collection created in collaboration with the French designer Thierry Lasry for the next Spring/Summer 2015. A sophisticated collection inspired by graphic designs from the late 80’s and early 90’s that Silvia Venturini Fendi and Thierry Lasry have attentively selected from the FENDI archives. The whole collection is characterized by Thierry Lasry’s unique artistic approach that features the design of a new pattern exclusively for the creation of this one-of-a-kind sunglasses capsule collection. “I loved working with FENDI because I was really struck by their culture of perfection and savoir-faire and because we have in common the same artistic approach to the creation,” states Thierry Lasry. “Working with Silvia Venturini Fendi has been an amazing experience as she left me free to express in the capsule collection,” continues the designer. The idea started from inspirational designs found in the FENDI archives, by their unique geometry and the strong colored shapes. Color combination is a key feature in this capsule collection. Silvia Venturini Fendi and Thierry Lasry played with two of the FENDI’s iconic signatures,...
Filed in: Eyewear, Sunwear
New ELLE Sunwear SS15

New ELLE Sunwear SS15

ELLE evokes the spirit and style of Paris with a vibe that is chic, elegant and full of joy. Characterized by the confidence and understated glamour of a quintessential Parisian woman, the ELLE look is a smart fusion of modern femininity and sartorial panache that feels and looks good to wear. This attractive, effortless style with its underlying French flavor is the secret of ELLE’s enduring lead in today’s bustling fashion market. ELLE eyewear expresses the ambiance of the brand in a new sunglasses collection that carries the poise and beauty of Paris: the city and its women. Frame profiles are sensuously sculpted revealing slender, tailored lines and a smooth touch on frame curves and angles. Fresh inspirations are drawn from the baroque opulence of Parisian architecture with contemporary references displayed as ornate but tasteful temple decorations. Colors are the sensation of the new ELLE eyewear styles with fabulous new shades and innovative executions. Orange flashes, summer blues and daring reds are striking statement hues while the colour spectrum is reborn in dazzling gradients and sublime pearled tones. EL14801 Parisian baroque is a key inspiration of these stunning...
Filed in: Eyewear
Safilo And Givenchy Announce Their New Licensing Agreement Until 2021

Safilo And Givenchy Announce Their New Licensing Agreement Until 2021

Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and Givenchy, the prestigious worldwide luxury brand founded in 1952 and recognized across the world for its Haute Couture, Ready-to-wear and Accessories collections for women and men, are proud to announce their licensing agreement for the Givenchy eyewear collections of sunglasses and optical frames. The licensing contract will run from January 1, 2016 to December 31, 2021, renewable upon mutual agreement. “We are proud of this new partnership and the trust placed in us. Givenchy’s distinct and modern creativity has the potential to inspire unique eyewear creations of high quality and distinctiveness”, said Luisa Delgado, CEO of Safilo Group. “Givenchy brings significant value to our portfolio, adding to our high-end premium segment a brand of unique character and significant size. It offers very interesting worldwide growth potential, including significant whitespace, that we will build up over time in a quality way, leveraging our new global commercial leadership capability.” “Eyewear is a fast growing category for Givenchy. We are delighted to count on Safilo as...
Filed in: Eyewear
Marchon Eyewear Announces Licensing Agreement With MCM

Marchon Eyewear Announces Licensing Agreement With MCM

Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and MCM (Modern Creation München), a global manufacturer of luxury leather goods, apparel and footwear, announced today an exclusive global licensing agreement that will grant Marchon the rights to manufacture and distribute the sun and ophthalmic collections under the MCM brand. The first deliveries will launch in March 2015 with a “Made in Italy” sunwear capsule collection, available exclusively across the MCMworldwide boutique network. The launch represents the beginning of a partnership between these two global players in the fashion business. The MCM eyewear collection will launch September 2015 in Asia, with a global roll-out planned for January 2016. The eyewear collection will be sold in MCM boutiques, department and specialty stores, and select optical stores worldwide. Claudio Gottardi, Marchon Eyewear President and CEO, commented: “This is an exciting partnership that perfectly fits with Marchon’s strategy to extend the range of young and dynamic luxury brands in our global portfolio, leveraging our Italy manufacturing, talent and logistics. Considering...
Filed in: Eyewear, Industry Info
Eastern States Eyewear Announces Sunglasses Collection And Forthcoming Marketing Campaign

Eastern States Eyewear Announces Sunglasses Collection And Forthcoming Marketing Campaign

ESE’s Exces Eyewear is proud to announce a new sunglass collection for 2015 coupled with a new marketing campaign. Six plastic styles combine easy to RX, feminine shapes that are designed to fit cleanly and comfortably and have the quality and functionality for daily use. The collection’s panache comes from an array of striking colors in a variety of marble, striated, crystallized, laminate, or two toned blends. Combinations include such shades as Golden leopard, Green-Cognac, Violet-Burgundy, and Red-Gold. Also of note, ESE has announced that up and coming country music artist Ashley Jordan will be the face of the collection in its soon to be launched marketing campaign. “Mrs. Jordan has long been a fan of the collection and had expressed an interest in being the face of the new campaign,” explained Jason Shyer, ESE Marketing Director. “The shots features a artistic, rock and roll feel that is a great compliment to the energetic, colorful nature of the collection.” For more information visit www.eseyewear.com
Filed in: Eyewear
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