Tag Archives : sunglasses

Ogi Eyewear Introduces Innotec Sun Collection

Ogi Eyewear Introduces Innotec Sun Collection

Innotec, an Ogi Eyewear brand, debuts its new collection of sunglasses. The meticulously designed application of Innotec’s proprietary fusion of materials and cutting edge technology creates a unique and highly sought after sun collection featuring three new styles. The Denton Sun: Innotec introduces its debut into sunglasses with the Denton Sun. This masculine style features a bold square shape made of cutting-edge materials. The double laminated TR-90 front features Innotec’s signature hand painted demi pattern paired with stainless steel temples for lightweight comfort and unsurpassed style with an edge. The Fenwick Sun: The Fenwick Sun emerges into the Innotec sun collection with sheer brilliance. Constructed of durable, innovative materials including German Wagner stainless steel and an inlay of Innotec’s signature hand painted TR-90, The Fenwick Sun has a seamless design. Featuring a masculine square lens shape and ultra-lightweight comfort, the futuristic Fenwick Sun is sure to impress. The Willow Sun: Bold, eye catching and innovative, Innotec introduces the Willow Sun. Innotec’s signature hand painted demi pattern is expertly paired with fearlessly daring flash...
Filed in: Eyewear, Sunwear
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Smith Introduces XL Options for Lowdown and Outlier Sunglass Models

Smith Introduces XL Options for Lowdown and Outlier Sunglass Models

Bigger and bolder, Smith is launching XL size offerings this January for its popular Lowdown and Outlier sunglass models. Widely seen in the optical market, customers can now select styles based on design rather than be constrained by frame size. After releasing the popular Lowdown Slim last year for smaller face fits, the five-piece Lowdown Family now has a large coverage frame with the new Lowdown XL. The oversized eye wire, with traditional square lens shape, has been carefully considered to balance its scale with pantoscopic angle to ensure a superior fit for a broad range of faces. The lifestyle-driven design is style appropriate for large face shapes and equally as wearable as an oversized frame for fashion-conscious customers. Comprised of feather-light yet durable 53% bio-based Evolve™ frame material, the Lowdown XL is part of the largest eco-friendly sunglass collection in the world. The Lowdown XL also features anti-lock hinges and hydrophilic megol nose pads to keep the frame in place when introduced to sweat or moisture. Available in eight colorways with non-polarized and polarized Carbonic TLT lens options. Inspired by our best-selling Outlier sunglass, the new Outlier...
Filed in: Eyewear, Sunwear
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Jaguar Eyewear Lens Driven Sunwear Collection Gets (Anti) Reflective With New Mirror Lenses

Jaguar Eyewear Lens Driven Sunwear Collection Gets (Anti) Reflective With New Mirror Lenses

Eastern States Eyewear has announced the release of its 2015 Jaguar Sunglass collection. As always, the collection features a wide range of premium lens options including Polarized, Blue Blocker and Nano lenses with AR coatings. All protect against lateral glare and provide for clearer, crisper optics. This year also sees the addition of mirror lenses throughout the collection. Available in various shades including red, blue, and silver, these highly fashionable lenses are quality, performance driven and highly fashionable. Almost all of the new styles are constructed with easy to RX shapes with no greater than a base six curve. Design inspiration is often derived from that of the world class automobiles. Carbon fiber temples, detailing replicating the cars’ inner roof lining, color accents replicating the latest Jaguar car models are just some examples of this master craftsmanship. Acetates feature mat and wooden finishes for an extra touch of class and panache. All styles feature the Jaguar “leaping cat” logo lightly engraved upon its lenses. Each style portrays the feel of sport and luxury that defines the Jaguar brand. “High quality mirror coatings are a natural fit for...
Filed in: Eyewear
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The Latest In Vera Bradley Sun From The McGee Group

The Latest In Vera Bradley Sun From The McGee Group

No matter how long winter is, spring will always follow. With warmer weather right around the corner– it’s time to say hello sunshine with new Vera Bradley colors! The sun collection features the latest in fashionable shapes and styles with Vera Bradley signature colors for a bold and beautiful look. ANNA AND ALMA IN LUCKY YOU An homage to vintage style Alma, Sadie, Cadi and Penny are an ode to old Hollywood glamour. Alma’s retro frame and uplifted cat eye shape is combined with a metal front and bright acetate temples. Alma has adjustable nose pads and is available in Lucky You and Rio. Sadie’s flirty cat eye and acetate frame is available in multiple colors to suit every mood and occasion. Teal accents Emerald Paisley that is featured on the inner temples, while apricot and tortoise perfectly accent Rio which is highlighted on the outer temples. Sadie is also available polarized in African Violet and Midnight Paisley. Cadi is a classic rounded cat eye acetate frame with a keyhole bridge and metal faux hinge pins on the frame front. Cadi is available in Cheery Blossoms and Rio. Penny’s uplifted rectangle frame shape is accentuated with curved acetate and hammered metal embellishments...
Filed in: Eyewear
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Costa’s New Rooster Style Gives Anglers an Edge

Costa’s New Rooster Style Gives Anglers an Edge

Renowned for its strength, cunning and unique beauty, the roosterfish calls many an angler to the shore for battle. To win, the angler must be able to out run – and out see – the elusive species. Costa’s new Rooster style honors not only the fish, but also the angler’s continual quest to challenge them. The performance features in Costa’s Rooster style give anglers an edge over their worthy opponents. The large-fit sunglasses include built-in side shields to block incoming glare, as well as vents to alleviate lens fogging. The temple tips provide open slots for a retainer cord. The frames are built of nearly indestructible co-injected molded nylon, with sturdy integral hinge technology. The hypoallergenic rubberized interior lining and nose pads keep the sunglasses comfortably in place all day, no matter how harsh the conditions. Rooster frame color options include blackout, tortoise, matte black, and white with a blue Costa logo. All Costa sunglasses can be customized in its full array of patented color enhancing polarized 580™ lenses. Costa’s 580 lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light. Filtering yellow light...
Filed in: Eyewear
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Smith Celebrates 50th Anniversary By Launching New Brand Identity

Smith Celebrates 50th Anniversary By Launching New Brand Identity

In 1965, Dr. Bob Smith, orthodontist and original ski bum, developed the first sealed thermal lens and breathable vent foam goggles so he could get a few more powder runs on days when everyone else had to go indoors. With our golden anniversary celebration in 2015, SMITH stays true to its vision of pioneering advanced products to fuel fun beyond walls, creating innovations that amplify awesome, and crafting gear where every detail makes a difference. Our vast heritage of product innovation has formed who we are as a brand today. SMITH first revolutionized the outdoor experience through the introduction of the first interchangeable lens system for sunglasses and snow goggles then quickly took fog-free goggle technology to the next level with the launch of two new ventilation systems for seamless goggle/helmet integration. Over the next few years, SMITH developed the world’s largest eco-friendly sunglass collection. Most recently we created the most scientifically advanced polarized lens technology, ChromaPop™, while simultaneously creating a dramatically new approach to ventilation and protection in snow and bike helmets through the use of Aerocore™ technology. Taking 50 years...
Filed in: Eyewear
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Zyloware Announces The Via Spiga 1st Quarter 2015 Launches

Zyloware Announces The Via Spiga 1st Quarter 2015 Launches

Zyloware expands the Via Spiga Eyewear Collection this 1st quarter 2015 with 5 new styles and 2 sunglasses. These are inspired by Via Spiga’s latest trends including sporty styling, stones, studs and animal prints. Via Spiga fills the niche for the cosmopolitan woman seeking chic, stylish and modern looks. Designs are architecturally inspired to bring luxury fashion within reach. The new fun yet still sophisticated frames consist of high-quality, premium materials, which include unique milled metals, including stainless steel and monel. Key frame attributes include cut-outs, stones, studs and animal print patterns. Snap-in, logo nosepads are a special feature of the frames with a plastic core that prevents oxidation and discoloring in a unique shape for comfort and feminine styling. Many styles accommodate multi-focal lenses including progressives. The Via Spiga Frederica has a full rim zyl front in a feminine rectangular shape and the zyl endpiece features a diamond shaped shield. This frame has metal temples that have a flashy, two-toned look and feel. The Black Turquoise frame has a black zyl front and milky light blue layer on the inside with tortoise zyl temple tips infused with...
Filed in: Eyewear
Two New sunglass Styles From Tod’s Spring/Summer 2015 Eyewear Collection

Two New sunglass Styles From Tod’s Spring/Summer 2015 Eyewear Collection

Tod’s expands its eyewear collection to include new sun and optical styles perfectly in line with the brand’s sophisticated, exclusive look. The new models feature the label’s signature elements: skilful manufacturing processes enhance the impeccable quality of the materials used in these novel styles, setting off the collection’s harmonious elegance. Exuding the charm of past times, the TO0149 acetate men’s sunglasses feature a rounded shape, a thin metal bridge, and the exclusive T-lion logo on the temple ends. The classic aviator shaped TO0152 acetate men’s sunglasses feature leather lined temples in a plaited design. For more information visit www.marcolin.com
Filed in: Eyewear
Costa’s Cortez Sunglasses Rich in Features, Style

Costa’s Cortez Sunglasses Rich in Features, Style

The Sea of Cortez – the body of water separating the Baja Peninsula from the Mexican mainland – has been called the world’s aquarium because of its abundance of marine life. It’s no wonder then this region draws anglers from around the globe to try their hand fishing this rich environment. Drawing from this inspiration, Costa’s new Cortez sunglasses feature rugged performance tools anglers need to spot the fish faster and more clearly, combined with a unique styling. Costa’s Cortez offers a large fit with a bold wrap shape, meant to block glare from entering from the sides. The linear venting system alleviates lens fogging, and the temple tips feature open slots for a retainer cord. The frames are built of nearly indestructible co-injected molded nylon, with sturdy integral hinge technology. The hypoallergenic rubberized interior lining and nose pads keep the sunglasses comfortably in place all day, providing a “forget-they’re-on” fit. Cortez frame color options include blackout, tortoise, shiny black, Realtree® Xtra® camo, crystal bronze, and white with a blue Costa logo. All Costa sunglasses can be customized in its full array of patented color enhancing polarized...
Filed in: Eyewear
Bright Revenue Ideas for the Holiday Season

Bright Revenue Ideas for the Holiday Season

The holiday season is a time for big spending, and with a little strategy, your Practice can get more than its fair share of it. Here are 6 quick marketing ideas that can boost your Holiday Season revenue even more. • FaceBook Ads Now is the time to consider spending $100 on Facebook ads. The Holiday Season is indeed a social one and ‘sharing is caring’. Consider a FB ad that attracts your community to your FB page and encourages them to engage and share your content. Practice awareness leads to more appointments, which in turn leads to more sales. • College Students Holiday time is about family time and that means students come home for college breaks to reunite with friends and family. Most universities have at least a few weeks off around the New Year, allowing students time to schedule a yearly eye exam and update their wardrobe with a new pair of specs or a refill on contact lenses. If college students are part of your clientele, run a student promotion through January such as a discount on frames or lenses or a relevant giveaway with a purchase. • Gift Givers While it may be hard to pick out a pair of prescription glasses for a loved one, sunglasses and frame...
Revolution Eyewear Features Ed Hardy Sun – Sakura Flowers

Revolution Eyewear Features Ed Hardy Sun – Sakura Flowers

Don Ed Hardy is considered the “Godfather of Tattoo”. He is the person who helped to make tattoos into high end art. He incorporated Irezumi into his tattoo art to make it more vibrant and colorful. Revolution first incorporated the tattoos onto the temples of the infamous sunglasses, what followed was a feast for the eyes. The New Ed Hardy Collection has a whole new vibe. It is subtle, beautiful and more whimsical. Featured is the Ed Hardy Sun, “Sakura Flowers” with encrusted crystals from the House of Daniel Swarovski. For more information visit www.revolutioneyewear.com or call 800-986-0010
Filed in: Eyewear
Safilo And Jimmy Choo Extend Eyewear Licensing Agreement

Safilo And Jimmy Choo Extend Eyewear Licensing Agreement

Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and Jimmy Choo, the iconic and luxury fashion accessory brand, are proud to have automatically extended their licensing agreement until December 31, 2018, for the design, production and distribution of the Jimmy Choo eyewear collections of sunglasses and optical frames. This reflects the outstanding growth of the brand’s eyewear business across all major countries, especially in Europe and North America. “We are proud to count Jimmy Choo among our leading luxury fashion and top-growth eyewear brands”, commented Luisa Delgado, CEO of Safilo Group. “The brand’s uniquely glamorous and confidently iconic style inspires us to create distinctive eyewear that has exceptional appeal in the markets where it is distributed via premium quality channels. We see great potential for accelerated growth particularly in Asia Pacific, China, and Latin America, enabled by our new commercial leadership capability”. “We are very pleased to prolong our partnership with Safilo”, said Pierre Denis, CEO of Jimmy Choo. “We enjoy a strong and collaborative partnership producing designs...
Filed in: Eyewear
Wiley X®-Sponsored Kevin Harvick® Wins 2014 Sprint Cup Series Championship

Wiley X®-Sponsored Kevin Harvick® Wins 2014 Sprint Cup Series Championship

Wiley X®-sponsored NASCAR driver Kevin Harvick® has earned his first Sprint Cup Series Championship, doing so by racing two back-to-back victories on consecutive weekends. First, Harvick had to win the Quicken Loans for Heroes 500 at Phoenix International Speedway last Sunday just to earn a spot among the “final four” drivers competing for the Cup. Then, Harvick had to show his skills and nerves of steel by passing driver after driver in the final laps to win the season finale at Homestead-Miami Speedway November 16. This win definitely didn’t come easy — and this made it a fitting way to be crowned the “best of the best” for 2014. Harvick was in 12th position on a restart with 15 laps to go, and quickly passed four cars to move to seventh place. Another caution flag followed, and Harvick’s earlier decision to get four new tires paid off handsomely. He shot through the middle on the restart and quickly picked up four spots to move into second place behind Denny Hamlin, also in the running for the championship. Harvick eventually passed Hamlin and held off a challenge from Ryan Newman (also one of the four Cup finalists), who eventually finished second. Joey Logano, also...
Filed in: Eyewear
Lacoste Leather Edition

Lacoste Leather Edition

Inspired by the refined and elegant brand history, the new Lacoste leather edition consists of rich details, high-quality materials and distinguished style. Specifically designed for this collection, a new, round metal emblem marked with a tennis racket and 1933, the brand foundation date, is positioned on the inner temple tips. L160SL Balancing a sophisticated look with a distinctive edge, this contemporary silhouette combines a chic metal rim with an acetate bridge. Intricate details such as a metal hinge and crocodile logo embellish the leather inserts located on both temples while the metal racket symbol accentuates the inner temple tips. Available in black, cream and burgundy. L159SL Reminiscent Of The Finest Lacoste Leather Garments, This Frame Puts A Modern Twist On The Iconic Aviator. The Metal Frame Is Enriched With Leather Inserts On The Temples That Are Accented With The Lacoste Logo. The Inner Temple Tips Feature The Metal Racket Symbol For A Signature Touch. Available In Black, Blue And Burgundy. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products...
Filed in: Eyewear
Woman On Mode Mymuse By Oko Paris®

Woman On Mode Mymuse By Oko Paris®

Having received overwhelming support until now for its sunglasses’ women’s models, the brand MYMUSE by OKO Paris® has also being developing a line dedicated to optics for women with a big W, where elegance and refinement get together united to give birth to magnificent acetate and combined acetate/metal jewels. This women’s optical collection has been developed and created in the in-house design studios of the group – just like the men’s optical line. All in sobriety but recognizable at first sight thanks to the unique design of the brand which knows how to play with shapes – current or retro-vintage, which knows how to play with the material – acetate plates exclusively chosen and developed for the brand, and which knows how to play with originality thanks to acetate collage of different colors – on the nose pieces and on the stems. Followers and fans of show-off, abstain yourself. It’s all about elegance here. It’s a fashion and glamorous chapter which gets written in the history of OKO EYEWEAR Group – in the art of proposing frames that are always more astounding, always more unexpected and always more beautiful. Through this women’s optical line,...
Filed in: Eyewear
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