Tag Archives : sunglasses

Miley Cyrus is wearing sunglasses by Safilo – Peggy Guggenheim Collection

Miley Cyrus is wearing sunglasses by Safilo – Peggy Guggenheim Collection

Miley Cyrus wearing Safilo – Peggy Guggenheim Collection sunglasses while out and about in LA on August 25th Style: Safilo – Peggy Guggenheim Collection Credit: Olycom
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Carrera And Jimmy Choo Launch Capsule Men’s Eyewear Collection

Carrera And Jimmy Choo Launch Capsule Men’s Eyewear Collection

Carrera and Jimmy Choo are pleased to announce the launch of an exclusive capsule collection of Carrera by Jimmy Choo sunglasses for Men, following the success of the Carrera by Jimmy Choo Women’s capsule collection of sunglasses launched last year. This marks Jimmy Choo’s first foray into the Men’s eyewear category expanding their existing offering of Men’s shoes, bags and small leather goods. The collection will blend the eyewear expertise and passionate attitude of Carrera with the innate confidence, effortless attitude and overtly masculine style expressed by the Jimmy Choo man in a range of unique and eye catching styles featuring signatures of the Jimmy Choo Men’s collection. Carrera’s latest best-seller, the Carrera 6000, with its distinctive shaped temples, will be presented in three finishes, combining high performance in a fashion forward aesthetic. The extraordinary work in Optyl material allows the use of silks which are injected into the sunglasses, featuring contrasting colors, camouflage prints with hidden burlesque silhouettes, sophisticated details and a rebellious sense of humor. The Carrera by Jimmy Choo sunglasses capsule collection will also be featured...
Filed in: Eyewear
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Discover 4 ways to improve your Practice site by analyzing your Average Pages Per Visit

Discover 4 ways to improve your Practice site by analyzing your Average Pages Per Visit

Google Analytics gives you lots of data about your website traffic, but very little useful information. One important data point it does provide is “Average Pages Per Visit”, which is an indicator of how engaging your website is. Now, let’s provide some information about that number. Without question, if that number is too low… below two pages per visit, the chances are that something is wrong with the content of your website or your web traffic may not be attracting its target audience. Our analysis of over 1000 optometric websites found that Practices with less than 2 pages per visit often had other negative traffic factors such a low time on site or a very high bounce rate. In short, visitors just aren’t finding what they’re looking for on your site, so they leave. To fix the problem, consider these four factors: 1) Take an objective look at your website, or, better yet, contact your website support and ask for their ideas on how to make your website more appealing and easy to read. 2) The top information that visitors look for on a website is: doctor info, location/directions, hours, and insurance information. Make sure those items can be easily...
Filed in: Marketing, Technology
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Wiley X®-Sponsored Joey Logano Drives #22 Team Penske Ford To Nascar Sprint Cup Victory At Bristol Motor Speedway

Wiley X®-Sponsored Joey Logano Drives #22 Team Penske Ford To Nascar Sprint Cup Victory At Bristol Motor Speedway

Wiley X® sponsored racer Joey Logano put another notch on what has been undoubtedly his strongest NASCAR season, driving his #22 Team Penske Ford to the checkered flag at Saturday night’s race at Bristol Motor Speedway, a challenging track that bills itself as the “world’s fastest half-mile.” Logano surged past Matt Kenseth (also a Team Wiley X driver) with 44 laps to go and held off challenges from second-place finisher (and Penske teammate) Brad Keselowski and Kenseth, who eventually finished third. The 24-year-old budding superstar earned a slew of significant milestones on this night. The win marked Logano’s first victory at Bristol Motor Speedway, his third victory of the 2014 season, and the first time he has won more than one race in a season. The 2014 campaign has been so successful for Logano; he has already doubled his career victory total this year. Here’s another impressive statistic for the youngster’s meteoric rise — he is currently tied for the season lead in wins and has as many victories in 24 races as he had in 183 prior races entering 2014. Perhaps even more importantly, Logano has served notice to competitors and racing fans worldwide that he will...
Filed in: Eyewear, Industry Info
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Boss Eyewear Fall/Winter 2014/2015 Collection

Boss Eyewear Fall/Winter 2014/2015 Collection

BOSS Fall/Winter 2014/2015 eyewear collection presents an innovative combination of materials, underlining the sophisticated and contemporary personality of the collection. The men’s collection smartly combines functionality with esthetics. The sunglasses and optical frames are a blend of cutting-edge technologies with fashion-forward design inspirations. A micro-steel insert at the end of the temple tips is the new detail of the collection. THE LASER WOOD EFFECT Styles: BOSS 0635/S, BOSS 0641, BOSS 0636/S and BOSS 0642 These acetate, square-shaped sunglasses and optical frames are embellished by a laser wood effect on the external part of the temples, enhancing the natural hues of spotted havana, green, black and blue. SPORTY & ELEGANT Styles: BOSS 0637/S and BOSS 0643 A new structure mixing carbon fiber, steel and rubber is the key to the extreme lightness and flexibility of these sunglasses and optical frame. The understated tones of black, gray, havana and blue are paired by full color or flash mirror lenses which add a contemporary note to these models. THE LIGHTNESS EXPERIENCE Style: BOSS 0633/S Lightness and the focus on essentiality are conveyed by the acetate sunglasses...
Filed in: Eyewear
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The Gucci Diamantissima Eyewear Capsule Collection

The Gucci Diamantissima Eyewear Capsule Collection

Gucci is pleased to present new sunglasses and optical frames for Fall Winter 2014/2015: a sophisticated capsule collection embellished with the precious Diamantissima pattern from the heart of Gucci’s heritage. Designed for the contemporary and elegant woman, these new eyewear models feature temples with the Diamantissima crisscross motif in a gold plated tridimensional version, the perfect expression of Gucci’s finest craftsmanship and impeccable quality. Inspired by the Diamante Canvas, an exclusive fabric design tied to Gucci’s storied legacy and created in the mid-1930s, the diamond pattern was first used on luggage. The distinctive crisscross design, which features small interconnected diamonds in dark brown on a tan background, became the Florentine House’s first signature print. This graphic detail, with its elegant and subtle composition, has made its way into a refined collection of jewelry and now onto acetate sunglasses and optical eyewear frames. This exclusive detail stands out on the classic hues of the frames: black with shaded brown lenses, red with shaded grey lenses, Havana with shaded brown lenses and beige with shaded brown lenses. All models are enriched...
Filed in: Eyewear
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Carrera Fall/Winter 2014/2015 Eyewear Collection

Carrera Fall/Winter 2014/2015 Eyewear Collection

For Fall/Winter 2014/2015, Carrera plays with ultra-slim profiles and stunning color-blocking effects, giving life to new sunglasses and optical frames that assert an urban, contemporary personality. The new eyewear collection reveals an authentic spirit and a fresh, lively look, highlighted by the use of premium materials and reflecting the brand’s great passion for design and attention to detail. Last but not least, Carrera shakes up the world of fashion with its latest “Made in Italy” adventure: a revolutionary bitoric wraparound nylon/metal model. SUNGLASSES COLLECTION CARRERA 5019/S A contemporary design and fine detailing: with their softly rounded silhouette, these sunglasses in Optyl – a Safilo registered trademark for an ultra-lightweight high-tech material – reflect the season’s hottest trends and win every woman’s heart. The new model is adorned with the brand’s iconic trapezoid-shaped Victory C logo on the inside of the geometric temples and features rubber temple tips, delivering maximum comfort without sacrificing style. Multi-layer polycarbonate mirrored lenses are perfectly matched with fresh, feminine color combos: white/lilac with red lenses, black-lime...
Filed in: Eyewear
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Wiley X® Adds Stylish New WX Rebel To Its Active Series Sunglass Family

Wiley X® Adds Stylish New WX Rebel To Its Active Series Sunglass Family

Active Series sunglasses by Wiley X®, Inc. are designed for active men and women who are up for anything — hiking, riding, climbing, kayaking, fishing and more. The new WX Rebel is a perfect fit for the family, delivering the sharp vision, Absolute Premium Protection, and “devil may care” attitude outdoor adventure seekers need to take on any challenge. The new WX Rebel comes in two versions. WX Rebel Model #ACREB04 pairs a fashionable Matte Layered Tortoise frame with bronze tinted lenses built with Wiley X’s advanced, 8-layer Polarization. These lenses eliminate glare on the water, in the city, on the road or any other highly reflective environment, enhancing eye comfort and improving vision under a wide range of situations. Model #ACREB01 is also a member of Wiley X’s popular “Black Ops Collection,” pairing Smoke Grey lenses with an understated Matte Black frame. Known for their advanced vision protection and stealthy good looks, it’s no surprise that Wiley X Black Ops Collection sunglass models are also favored by law enforcement, private security operatives and other tactical wearers. Both new WX Rebel models provide 100% protection against the sun’s harmful...
Filed in: Eyewear
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Gucci Introduces New Sunglasses & Optical Frames For Men For Autumn/Winter 2014

Gucci Introduces New Sunglasses & Optical Frames For Men For Autumn/Winter 2014

Gucci is pleased to present its new sunglasses and optical frames dedicated to the contemporary man, featuring a classic yet modern look. Combining retro style, impeccable workmanship and a modern material, these new frames features refined details, such as functional metal rivets with the hinges. A new minimal metal House Web motif displays an interplay of shiny and matt finishes, and a photo-engraved GG plaque adorns the temple-tips. Inspired by traditional craftsmanship that has been handed down over the years, these sunglasses and optical frames are distinguished by a skilfully hand-finished treatment, which gives the material a sophisticated look that perfectly blends past and present. The sunglasses and optical frames are available in bio-based acetate in classic black and Havana colours. Bio-based acetate is an innovative material that features the same comfort and quality as the finest plastics currently employed by the eyewear industry, but derives a large proportion of its components from natural origins. This helps reduce CO2 emissions from the production process of the material, thus supporting Gucci’s commitment to environmental issues. The round-shaped sunglasses come...
Filed in: Eyewear
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Jimmy Choo Special Edition Sunglasses Fall/Winter 2014/2015

Jimmy Choo Special Edition Sunglasses Fall/Winter 2014/2015

For Fall/Winter 2014/2015 Jimmy Choo presents ESTELLE, a special edition sunglasses style. The new model is inspired by the lust, desire, passion, romance and a sense of illusion; all palpable emotions conjured by the Jimmy Choo Autumn Winter 2014 collection. Experimenting with new proportions, the ESTELLE sunglasses are embellished with a jewel-like texture on the metal frames with sharp cuts and curvy volumes. The unique lace embroidery effect is printed on crystal-like acetate and enhanced by an ultra-thin see-through metal layer which frames the eyes. The ultra-feminine cat-eye style is offered in three color combinations: shiny black with rose gold detail and crystal lace on the front; shaded light brown with rose gold detail and nude lace on the front; blue with rose gold detail and blue lace on the front. Lenses come shaded or mirrored adding a luxurious finish to the silhouette. These special edition sunglasses are presented in a lace fabric case and will be available at Jimmy Choo boutiques, high-end opticians and quality department stores from October 2014. The Jimmy Choo eyewear collection is produced and distributed by the Safilo Group.
Filed in: Eyewear
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Jimmy Choo Fall/Winter 2014/2015 Eyewear Collection

Jimmy Choo Fall/Winter 2014/2015 Eyewear Collection

The Jimmy Choo eyewear collection for Fall/Winter 2014/2015 celebrates the brand’s luxury spirit. The contemporary and sophisticated sunglasses and optical frames feature leather inserts, exclusive fabric details with glitter elements and animal prints. Styles: INES/S and MILLIE/S These rounded and cat-eye acetate sunglasses feature a unique real snake leather insert decorating the front, as an innovative and precious new feature in the eyewear collection. Offered in a colour palette of yellow, rust, dark grey, dark Havana and burgundy. Styles: CORA/S and JC 105 These oversize cat eye sunglasses and the optical frame feature enhanced temples with sparkling glitter texture. Available in subtle hues of black, Havana, violet and blue. Styles: KEIRA/S and JC 104 These rectangular metal sunglasses and optical frames feature an exclusive leopard print soft-to-the-touch fabric, a Jimmy Choo brand signature, covering the temples with an oversize logo. The animal-print colors are paired with the subtle tones of nude, rose gold, burgundy and green with mirror lenses. The JIMMY CHOO eyewear collection is produced and distributed by the Safilo Group.
Filed in: Eyewear
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Gucci Women’s Fall/Winter 2014- 2015 Fashion Show Sunglasses

Gucci Women’s Fall/Winter 2014- 2015 Fashion Show Sunglasses

For Fall/Winter 2014-2015, Gucci eyewear celebrates rigorous codes of luxury with a new sunglasses defined by precise, pure lines, designed for a sophisticated woman, with a romantic and contemporary femininity. The linear and essential drop-shaped silhouette is inspired by a Sixties sensual style, enhanced by unique metal side inserts, with a magnetic mirror-effect for a wraparound feeling. An audacious interplay between metal and Optyl, a registered trademark for the ultra-lightweight plastic material allowing for unparalleled chromatic effects, brings movement to the frame, while the ultra-slim metal temples are enhanced by original plastic oval-shaped end-tips with the GG logo visible inside for a subtle distinctive touch and a comfortable feeling. To reflect the key fashion show colors, these sunglasses are available in candy colors, such as nugget with green/brown lenses, pink with light rose lenses, eucalyptus with light green lenses, aquamarine with blue lenses, together with the classic black with grey lenses. These sunglasses will be available at Gucci boutiques and selected high-end opticians worldwide beginning Fall 2014 (style GG 3737/S). For more information visit www.safilo.com
Filed in: Eyewear
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Gucci Fall/Winter 2014-2015 Eyewear Collection For Men & Women

Gucci Fall/Winter 2014-2015 Eyewear Collection For Men & Women

GUCCI FALL/WINTER 2014-2015 EYEWEAR COLLECTION – WOMEN Gucci presents its Fall/Winter 2014-2015 eyewear collection, introducing new sunglasses and optical frames dedicated to a contemporary and sensual woman. The styles are embellished with new versions of the brand’s distinctive signature motifs, interpreted with innovative finishes that reflect the tradition of excellence and the flawless savoir-faire of Gucci. Mod. GG4263/S and GG3717 These geometric butterfly-shaped sunglasses and optical frames feature an innovative combination of materials on the temples, externally covered in a diamond pattern fabric, a signature texture from the heart of Gucci’s archive. The inside of the temples presents a comfortable soft-to-the-touch rubber material, for a pleasant feeling, embellished by the GG interlocking metal logo. The metal front of the sunglasses is enhanced by a refined interplay of tone-ontone colors, such as dark ruthenium/black, gold/black, light gold/chocolate, red gold/ivory, while the optical Optyl frames comes in the elegant tones of transparent violet, opal grey, black and Havana. Mod. GG3710/S Designed with a blend of geometric lines, these women’s sunglass styles...
Filed in: Eyewear
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Revolution Eyewear Debuts New Titanium Styles

Revolution Eyewear Debuts New Titanium Styles

Revolution Eyewear continues to raise the bar with new Titanium Styles. The solid frame front is especially strong due to the solid piece design. Featured is REVT102 Matte Dark Gun. Other colors include Dark Espresso, Brushed Matte Black and Dark Olive. Size is 53-17-140 with a generous B measurement of 34.4 for those needed progressives!  Please call 800-986-0010 to see the latest Titanium and Revolution Collections! For more information visit www.revolutioneyewear.com
Filed in: Eyewear
Safilo & Tommy Hilfiger Announce Five Year Renewal Of Global Eyewear Licensing Agreement

Safilo & Tommy Hilfiger Announce Five Year Renewal Of Global Eyewear Licensing Agreement

Safilo Group, the fully integrated Italian eyewear manufacturer and worldwide distributor, and the Tommy Hilfiger Group, one of the world’s leading premium designer lifestyle brands which is wholly owned by PVH Corp. [NYSE: PVH], are pleased to announce a five-year renewal of their global eyewear licensing agreement for the exclusive design, development, production and distribution of the Tommy Hilfiger ophthalmic and sunglass collections. The agreement will run until December 31, 2020, with an optional five-year extension thereafter. “We are very pleased to announce the early renewal of this important license, which seals the mutual trust between our two companies,” said Luisa Delgado, CEO of the Safilo Group. “We have achieved excellent results to date for Tommy Hilfiger eyewear, thanks to a seamless partnership that proved particularly effective for the quality design, product development, marketing, communication and distribution of the brand.” “Safilo is a valued partner of the Tommy Hilfiger brand, and we are excited to renew this licensing agreement,” said Daniel Grieder, CEO of the Tommy Hilfiger Group. “Safilo’s longstanding global excellence in the eyewear...
Filed in: Eyewear, Industry Info
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