Tag Archives : sunglasses

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548. This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and in compliance with the guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics. Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign...
Filed in: Eyewear
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Salvatore Ferragamo Extends Licensing Agreement With Marchon Eyewear Until 2021

Salvatore Ferragamo Extends Licensing Agreement With Marchon Eyewear Until 2021

Salvatore Ferragamo S.p.A., the parent company of the Salvatore Ferragamo Group and one of the leading players in the global luxury industry, has announced that it has agreed to a five-year extension to its worldwide licensing agreement for the design, distribution, marketing and sale of “Salvatore Ferragamo” branded sunglasses and optical frames for men and women with Marchon Eyewear, Inc., one of the leading companies in the eyewear sector. The licensing agreement, which first went into effect on January 1, 2012, will now run until December 2021. Produced exclusively in Italy, the Salvatore Ferragamo eyewear collections are the perfect interpretation of the brand’s history, heritage and style. The collections are distributed all over the world in Salvatore Ferragamo mono-brand boutiques and in leading stores and specialist opticians. “Our partnership with Salvatore Ferragamo is a source of great pride and satisfaction for us. The task of interpreting the brand’s history, heritage and integrity is a constant challenge, one that spurs us on to create top-quality glasses capable of combining style with refinement,” remarked Claudio Gottardi, President and CEO of Marchon Eyewear. “The...
Filed in: Eyewear, Industry Info
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Four Bebe Sunwear Styles Sure to Stand Out and Shine this Spring

Four Bebe Sunwear Styles Sure to Stand Out and Shine this Spring

This Spring 2015, bebe Eyewear releases a standout sunglass collection filled with flare. Featuring distinctive shapes crafted with striking lace, captivating animal prints and metal embellishments, this collection is sure to drive our bebe girl wild. “Ms. Right Now” (BB7139). “Ms. Right Now” is sure to grab everyone’s attention and keep it. Embossed with a metal snakeskin top brow and camouflage acetate colors, this oversized rectangular frame is a showstopper. Available March 2015 in Jet Fatigue, Brown Fatigue, Navy Fatigue and Berry Fatigue. “Modernista” (BB7140). “Modernista” is uber-glam in an oversized rectangular shape featuring a lace acetate frame front and temples in Jet, Ice and Topaz. Available April 2015. “Miss Mischievous” (BB7141). Wild and intriguing, “Miss Mischievous” always has something up her sleeve. This trendy butterfly shape features solid acetate frame fronts and triple laminate animal camouflage temples with metal logo engraved cuffs. Available April 2015 in Jet, Topaz, Teal and Ruby. “Misfit” (BB7142). Anything but a “Misfit,” our rocker girl is able to reinvent herself and adapt to any situation. This soft rectangle shape...
Filed in: Eyewear
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Fendi Presents New Thierry Lasry Sunglass Collection

Fendi Presents New Thierry Lasry Sunglass Collection

FENDI is pleased to present a unique sunglasses capsule collection created in collaboration with the French designer Thierry Lasry for the next Spring/Summer 2015. A sophisticated collection inspired by graphic designs from the late 80’s and early 90’s that Silvia Venturini Fendi and Thierry Lasry have attentively selected from the FENDI archives. The whole collection is characterized by Thierry Lasry’s unique artistic approach that features the design of a new pattern exclusively for the creation of this one-of-a-kind sunglasses capsule collection. “I loved working with FENDI because I was really struck by their culture of perfection and savoir-faire and because we have in common the same artistic approach to the creation,” states Thierry Lasry. “Working with Silvia Venturini Fendi has been an amazing experience as she left me free to express in the capsule collection,” continues the designer. The idea started from inspirational designs found in the FENDI archives, by their unique geometry and the strong colored shapes. Color combination is a key feature in this capsule collection. Silvia Venturini Fendi and Thierry Lasry played with two of the FENDI’s iconic signatures,...
Filed in: Eyewear, Sunwear
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New ELLE Sunwear SS15

New ELLE Sunwear SS15

ELLE evokes the spirit and style of Paris with a vibe that is chic, elegant and full of joy. Characterized by the confidence and understated glamour of a quintessential Parisian woman, the ELLE look is a smart fusion of modern femininity and sartorial panache that feels and looks good to wear. This attractive, effortless style with its underlying French flavor is the secret of ELLE’s enduring lead in today’s bustling fashion market. ELLE eyewear expresses the ambiance of the brand in a new sunglasses collection that carries the poise and beauty of Paris: the city and its women. Frame profiles are sensuously sculpted revealing slender, tailored lines and a smooth touch on frame curves and angles. Fresh inspirations are drawn from the baroque opulence of Parisian architecture with contemporary references displayed as ornate but tasteful temple decorations. Colors are the sensation of the new ELLE eyewear styles with fabulous new shades and innovative executions. Orange flashes, summer blues and daring reds are striking statement hues while the colour spectrum is reborn in dazzling gradients and sublime pearled tones. EL14801 Parisian baroque is a key inspiration of these stunning...
Filed in: Eyewear
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Safilo And Givenchy Announce Their New Licensing Agreement Until 2021

Safilo And Givenchy Announce Their New Licensing Agreement Until 2021

Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and Givenchy, the prestigious worldwide luxury brand founded in 1952 and recognized across the world for its Haute Couture, Ready-to-wear and Accessories collections for women and men, are proud to announce their licensing agreement for the Givenchy eyewear collections of sunglasses and optical frames. The licensing contract will run from January 1, 2016 to December 31, 2021, renewable upon mutual agreement. “We are proud of this new partnership and the trust placed in us. Givenchy’s distinct and modern creativity has the potential to inspire unique eyewear creations of high quality and distinctiveness”, said Luisa Delgado, CEO of Safilo Group. “Givenchy brings significant value to our portfolio, adding to our high-end premium segment a brand of unique character and significant size. It offers very interesting worldwide growth potential, including significant whitespace, that we will build up over time in a quality way, leveraging our new global commercial leadership capability.” “Eyewear is a fast growing category for Givenchy. We are delighted to count on Safilo as...
Filed in: Eyewear
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Marchon Eyewear Announces Licensing Agreement With MCM

Marchon Eyewear Announces Licensing Agreement With MCM

Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and MCM (Modern Creation München), a global manufacturer of luxury leather goods, apparel and footwear, announced today an exclusive global licensing agreement that will grant Marchon the rights to manufacture and distribute the sun and ophthalmic collections under the MCM brand. The first deliveries will launch in March 2015 with a “Made in Italy” sunwear capsule collection, available exclusively across the MCMworldwide boutique network. The launch represents the beginning of a partnership between these two global players in the fashion business. The MCM eyewear collection will launch September 2015 in Asia, with a global roll-out planned for January 2016. The eyewear collection will be sold in MCM boutiques, department and specialty stores, and select optical stores worldwide. Claudio Gottardi, Marchon Eyewear President and CEO, commented: “This is an exciting partnership that perfectly fits with Marchon’s strategy to extend the range of young and dynamic luxury brands in our global portfolio, leveraging our Italy manufacturing, talent and logistics. Considering...
Filed in: Eyewear, Industry Info
Eastern States Eyewear Announces Sunglasses Collection And Forthcoming Marketing Campaign

Eastern States Eyewear Announces Sunglasses Collection And Forthcoming Marketing Campaign

ESE’s Exces Eyewear is proud to announce a new sunglass collection for 2015 coupled with a new marketing campaign. Six plastic styles combine easy to RX, feminine shapes that are designed to fit cleanly and comfortably and have the quality and functionality for daily use. The collection’s panache comes from an array of striking colors in a variety of marble, striated, crystallized, laminate, or two toned blends. Combinations include such shades as Golden leopard, Green-Cognac, Violet-Burgundy, and Red-Gold. Also of note, ESE has announced that up and coming country music artist Ashley Jordan will be the face of the collection in its soon to be launched marketing campaign. “Mrs. Jordan has long been a fan of the collection and had expressed an interest in being the face of the new campaign,” explained Jason Shyer, ESE Marketing Director. “The shots features a artistic, rock and roll feel that is a great compliment to the energetic, colorful nature of the collection.” For more information visit www.eseyewear.com
Filed in: Eyewear
Diortechnoloic, A Futuristic Reflect

Diortechnoloic, A Futuristic Reflect

For Dior summer 2015 ready-to-wear fashion show, Raf Simons brings haute couture traditions to ready-to-wear while taking it to a new dimension: “more modern, mode dynamic, more real”. Historical dresses and 18th century attires met fully embroidered pilot uniforms. In the same energy, the  diortechnologic sunglasses revealed during the show explore classic shapes and bring them forward, in a futuristic universe. The ultra-modern open-worked metal front is featuring surprisingly flat lenses for an avant-garde style. The tonal shiny metal and mirrored lenses contrast with black soft-touch acetate temples. A strong stylistic statement for a cutting-edge summer. Silver tone-on-tone: silver metal frame, silver mirrored flat lenses Gold tone-on-tone: gold metal frame, gold mirrored flat lenses Black tone-on-tone: black metal frame, dark grey flat lenses Graphic silver: silver metal frame, graphic blue shaded flat lenses Graphic gold: gold metal frame, graphic brown shaded flat lenses For more information visit www.safilo.com
Filed in: Industry Info
Karl Lagerfeld And Italia Independent Collaborate Again  For A “Kolor” Project

Karl Lagerfeld And Italia Independent Collaborate Again For A “Kolor” Project

KARL LAGERFELD and Italia Independent are proud to announce that the iconic sunglass style KL003S will now be available in three bright new colorations. Shot by Lagerfeld himself, the new “Karl is Kolor” SS15 campaign focuses on the new, brightly hued accessories that stand out in pops of color against monochrome models. Designed by Karl Lagerfeld and Italia Independent, the capsule collection was initially introduced in Paris in September 2013, and now features three bold color additions: blue, pink and green with a joint logo accented on the left temple. This new capsule collection underlines the successful collaboration between KARL LAGERFELD and Italia Independent and sheds light on a larger plan that sees Italia Independent alongside some of the most prestigious international brands to create unique and distinctive products. The new KARL is Kolor capsule collection will be available beginning March 4, 2015. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, Calvin Klein, Calvin Klein...
Filed in: Eyewear
New February Styles for XOXO

New February Styles for XOXO

XOXO February Sun Collection offers acetates and metals than range from fashion forward aviators to classic, glamourous round and trendy butterflies in bold patterns and colors. With so many options to choose from, this summer will be the most stylish yet! X2334 features a full acetate frame with an uplifted butterfly eye shape. Rounded end pieces extend temples that are brought to life with vibrant acetates. X2334 is available in Panther and Purple. X2335 is an updated aviator with a softer eye shape. Flirty details include a Windsor rim brow bar that mimics the patterns on the temples. Adjustable nose pads create a more customized fit. X2335 is available in Gold and Gunmetal. X2336 turns up the volume on a classic rectangular shape. Pearlized tortoise materials and Swarovski crystals add a feminine edge. X2336 is available in Ivory Tortoise and Wine. X2337 is reminiscent of old Hollywood glamour with an uplifted, rounded eye shape. Multi-dimensional acetate adds a modern flair. X2337 is available in Ivory Tortoise and Tortoise. Back by popular demand X2328 is the definition of style. Acetate and metal accents combine to create a chic frame with a butterfly eye shape. A curved brow...
Filed in: Eyewear
Carrera New Champion, A Style Remastered

Carrera New Champion, A Style Remastered

“We own a shape.” How many brands in the world can say that without fear of contradiction? Owning an iconic, original shape is a privilege reserved for only a few and Carrera has earned its place among this elite few. Unique and unmistakable, the Champion sunglasses, which date back to 1979, have since then set new standards in the eyewear industry, boasting countless imitations but nonetheless maintaining their distinctiveness. Today, these iconic sunglasses undergo an extensive “remastering” process and are now presented with new, perfectly balanced proportions and a revisited, snug fit. The front is slightly smaller, its profiles sleeker and its design lighter, thanks to the newly reshaped double bridge and well-balanced proportions. Carrera’s New Champion becomes distinctive but easy-to-wear, in line with today’s natural, normcore style, which meets Millennials’ tastes. Its material, however, remains unchanged. The new glasses are made from Optyl, a Safilo registered trademark; a thermo-adjustable plastic material composed of epoxy resin, with unparalleled physical and chemical features delivering a multitude of advantages such as a lightweight feel, climatic adaptation,...
Filed in: Eyewear, Sunwear
L’Amy America Launches Three New Nicole Miller Optical and Three Sunglasses for Spring 2015

L’Amy America Launches Three New Nicole Miller Optical and Three Sunglasses for Spring 2015

Sophisticated, and fun with an attitude, are the hallmark of the six new styles-three ophthalmic, three sun-L’AMY America is launching in their Nicole Miller collection, ready for Spring 2015 wearing. SUNGLASSES Prominently featured on Nicole Miller’s Spring 2015 runway, the Nicole Miller Pacific sunglass evokes a modern vintage feel with a retro shape and easy to wear colors that is a bit rock and roll yet glamorous. The vintage shape is enhanced by a matte metal temple detail with Nicole’s N-star logo that repeats in a random pattern. Flex hinges, CR-39 lenses, 100% UVA/UVB, 50-21-138.  Available in black, tortoise, and burgundy horn. The feminine sportiness-with-an-edge of the Nicole Miller Norfolk sunglass is reflected in the updated modern aviator shape accented with a combination matte metal and acetate temples. The end piece features a raised Celtic symbol for that tough-girl flair, and the dual color acetate temples feature matte metal tips which have an embossed Celtic symbol both inside and outside. CR-39 lenses, 100% UVA/UVB, 50-15-130. Available in tortoise, black and gunmetal. The modern club master style of the Nicole Miller Tompkins sunglass reflects a modern take...
Filed in: Eyewear, Sunwear
The New Nautica Eyewear Collection

The New Nautica Eyewear Collection

Rich in performance, color and authentic style, the new Nautica Eyewear Collection continues to enhance classic looks with water-inspired details that reflect the brand’s heritage and spirit. Masculine designs are completed with nautical elements, timeless color palettes, and sophisticated accents that appeal to the modern man who enjoys the outdoors. MENS – OPTICAL N7244. This semi-rimless metal rectangle frame features carbon fiber-inspired patterned temples that polish off the look. The temples are also fashioned with screws for an industrial look, with a distinctively placed subtle logo treatment. Available in Light Gunmetal, Black and Camo.   N8103. Sophisticated and timeless, this rectangle silhouette is updated with modern details. Inspired by industrial sailing materials, the carbon fiber-like temples effortlessly complement the zyl front. A unique design process stimulates the look of carbon fiber while allowing adjustability of the temples with functioning screws incorporated into the logo treatment that lend an aspect of masculinity. Available in Grey, Black, Olive and Navy. N8104. Drawing inspiration from the water, these unique zyl frames give the illusion of...
Filed in: Eyewear
Costa’s Manta Style Full of Grace, Determination

Costa’s Manta Style Full of Grace, Determination

Known as graceful, intelligent ocean gliders, manta rays move through the water in with fluid continuity, always searching, always determined. Similarly, Costa’s new sunglass style for active females, Manta, is built for adventure and movement, but full of unmistakable style. Manta in matte ocean with gray 580P lens Manta is one of Costa’s sunglass styles built specifically for active women. Performance features include great wrap-fitting coverage, and hypoallergenic no-slip nose pads and interior lining to keep the sunglasses comfortably in place all day for a “forget-they’re-on” fit. The medium-fitting frame is constructed of nearly indestructible co-injected molded nylon and sturdy integral hinges. Manta’s frame colors include tortoise, shiny black, white, orchid, crystal bronze and matte ocean. Costa’s Manta style can be customized in its full array of patented color enhancing polarized 580™ lenses. Costa’s 580 lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light. Filtering yellow light enhances reds, blues and greens, and produces better contrast and definition while reducing glare and eye fatigue. Absorbing high-energy...
Filed in: Eyewear
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