Tag Archives : sunglasses

Marchon Eyewear Announces Licensing Agreement With MCM

Marchon Eyewear Announces Licensing Agreement With MCM

Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and MCM (Modern Creation München), a global manufacturer of luxury leather goods, apparel and footwear, announced today an exclusive global licensing agreement that will grant Marchon the rights to manufacture and distribute the sun and ophthalmic collections under the MCM brand. The first deliveries will launch in March 2015 with a “Made in Italy” sunwear capsule collection, available exclusively across the MCMworldwide boutique network. The launch represents the beginning of a partnership between these two global players in the fashion business. The MCM eyewear collection will launch September 2015 in Asia, with a global roll-out planned for January 2016. The eyewear collection will be sold in MCM boutiques, department and specialty stores, and select optical stores worldwide. Claudio Gottardi, Marchon Eyewear President and CEO, commented: “This is an exciting partnership that perfectly fits with Marchon’s strategy to extend the range of young and dynamic luxury brands in our global portfolio, leveraging our Italy manufacturing, talent and logistics. Considering...
Filed in: Eyewear, Industry Info
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Eastern States Eyewear Announces Sunglasses Collection And Forthcoming Marketing Campaign

Eastern States Eyewear Announces Sunglasses Collection And Forthcoming Marketing Campaign

ESE’s Exces Eyewear is proud to announce a new sunglass collection for 2015 coupled with a new marketing campaign. Six plastic styles combine easy to RX, feminine shapes that are designed to fit cleanly and comfortably and have the quality and functionality for daily use. The collection’s panache comes from an array of striking colors in a variety of marble, striated, crystallized, laminate, or two toned blends. Combinations include such shades as Golden leopard, Green-Cognac, Violet-Burgundy, and Red-Gold. Also of note, ESE has announced that up and coming country music artist Ashley Jordan will be the face of the collection in its soon to be launched marketing campaign. “Mrs. Jordan has long been a fan of the collection and had expressed an interest in being the face of the new campaign,” explained Jason Shyer, ESE Marketing Director. “The shots features a artistic, rock and roll feel that is a great compliment to the energetic, colorful nature of the collection.” For more information visit www.eseyewear.com
Filed in: Eyewear
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Diortechnoloic, A Futuristic Reflect

Diortechnoloic, A Futuristic Reflect

For Dior summer 2015 ready-to-wear fashion show, Raf Simons brings haute couture traditions to ready-to-wear while taking it to a new dimension: “more modern, mode dynamic, more real”. Historical dresses and 18th century attires met fully embroidered pilot uniforms. In the same energy, the  diortechnologic sunglasses revealed during the show explore classic shapes and bring them forward, in a futuristic universe. The ultra-modern open-worked metal front is featuring surprisingly flat lenses for an avant-garde style. The tonal shiny metal and mirrored lenses contrast with black soft-touch acetate temples. A strong stylistic statement for a cutting-edge summer. Silver tone-on-tone: silver metal frame, silver mirrored flat lenses Gold tone-on-tone: gold metal frame, gold mirrored flat lenses Black tone-on-tone: black metal frame, dark grey flat lenses Graphic silver: silver metal frame, graphic blue shaded flat lenses Graphic gold: gold metal frame, graphic brown shaded flat lenses For more information visit www.safilo.com
Filed in: Industry Info
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Karl Lagerfeld And Italia Independent Collaborate Again  For A “Kolor” Project

Karl Lagerfeld And Italia Independent Collaborate Again For A “Kolor” Project

KARL LAGERFELD and Italia Independent are proud to announce that the iconic sunglass style KL003S will now be available in three bright new colorations. Shot by Lagerfeld himself, the new “Karl is Kolor” SS15 campaign focuses on the new, brightly hued accessories that stand out in pops of color against monochrome models. Designed by Karl Lagerfeld and Italia Independent, the capsule collection was initially introduced in Paris in September 2013, and now features three bold color additions: blue, pink and green with a joint logo accented on the left temple. This new capsule collection underlines the successful collaboration between KARL LAGERFELD and Italia Independent and sheds light on a larger plan that sees Italia Independent alongside some of the most prestigious international brands to create unique and distinctive products. The new KARL is Kolor capsule collection will be available beginning March 4, 2015. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, Calvin Klein, Calvin Klein...
Filed in: Eyewear
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New February Styles for XOXO

New February Styles for XOXO

XOXO February Sun Collection offers acetates and metals than range from fashion forward aviators to classic, glamourous round and trendy butterflies in bold patterns and colors. With so many options to choose from, this summer will be the most stylish yet! X2334 features a full acetate frame with an uplifted butterfly eye shape. Rounded end pieces extend temples that are brought to life with vibrant acetates. X2334 is available in Panther and Purple. X2335 is an updated aviator with a softer eye shape. Flirty details include a Windsor rim brow bar that mimics the patterns on the temples. Adjustable nose pads create a more customized fit. X2335 is available in Gold and Gunmetal. X2336 turns up the volume on a classic rectangular shape. Pearlized tortoise materials and Swarovski crystals add a feminine edge. X2336 is available in Ivory Tortoise and Wine. X2337 is reminiscent of old Hollywood glamour with an uplifted, rounded eye shape. Multi-dimensional acetate adds a modern flair. X2337 is available in Ivory Tortoise and Tortoise. Back by popular demand X2328 is the definition of style. Acetate and metal accents combine to create a chic frame with a butterfly eye shape. A curved brow...
Filed in: Eyewear
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Carrera New Champion, A Style Remastered

Carrera New Champion, A Style Remastered

“We own a shape.” How many brands in the world can say that without fear of contradiction? Owning an iconic, original shape is a privilege reserved for only a few and Carrera has earned its place among this elite few. Unique and unmistakable, the Champion sunglasses, which date back to 1979, have since then set new standards in the eyewear industry, boasting countless imitations but nonetheless maintaining their distinctiveness. Today, these iconic sunglasses undergo an extensive “remastering” process and are now presented with new, perfectly balanced proportions and a revisited, snug fit. The front is slightly smaller, its profiles sleeker and its design lighter, thanks to the newly reshaped double bridge and well-balanced proportions. Carrera’s New Champion becomes distinctive but easy-to-wear, in line with today’s natural, normcore style, which meets Millennials’ tastes. Its material, however, remains unchanged. The new glasses are made from Optyl, a Safilo registered trademark; a thermo-adjustable plastic material composed of epoxy resin, with unparalleled physical and chemical features delivering a multitude of advantages such as a lightweight feel, climatic adaptation,...
Filed in: Eyewear, Sunwear
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L’Amy America Launches Three New Nicole Miller Optical and Three Sunglasses for Spring 2015

L’Amy America Launches Three New Nicole Miller Optical and Three Sunglasses for Spring 2015

Sophisticated, and fun with an attitude, are the hallmark of the six new styles-three ophthalmic, three sun-L’AMY America is launching in their Nicole Miller collection, ready for Spring 2015 wearing. SUNGLASSES Prominently featured on Nicole Miller’s Spring 2015 runway, the Nicole Miller Pacific sunglass evokes a modern vintage feel with a retro shape and easy to wear colors that is a bit rock and roll yet glamorous. The vintage shape is enhanced by a matte metal temple detail with Nicole’s N-star logo that repeats in a random pattern. Flex hinges, CR-39 lenses, 100% UVA/UVB, 50-21-138.  Available in black, tortoise, and burgundy horn. The feminine sportiness-with-an-edge of the Nicole Miller Norfolk sunglass is reflected in the updated modern aviator shape accented with a combination matte metal and acetate temples. The end piece features a raised Celtic symbol for that tough-girl flair, and the dual color acetate temples feature matte metal tips which have an embossed Celtic symbol both inside and outside. CR-39 lenses, 100% UVA/UVB, 50-15-130. Available in tortoise, black and gunmetal. The modern club master style of the Nicole Miller Tompkins sunglass reflects a modern take...
Filed in: Eyewear, Sunwear
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The New Nautica Eyewear Collection

The New Nautica Eyewear Collection

Rich in performance, color and authentic style, the new Nautica Eyewear Collection continues to enhance classic looks with water-inspired details that reflect the brand’s heritage and spirit. Masculine designs are completed with nautical elements, timeless color palettes, and sophisticated accents that appeal to the modern man who enjoys the outdoors. MENS – OPTICAL N7244. This semi-rimless metal rectangle frame features carbon fiber-inspired patterned temples that polish off the look. The temples are also fashioned with screws for an industrial look, with a distinctively placed subtle logo treatment. Available in Light Gunmetal, Black and Camo.   N8103. Sophisticated and timeless, this rectangle silhouette is updated with modern details. Inspired by industrial sailing materials, the carbon fiber-like temples effortlessly complement the zyl front. A unique design process stimulates the look of carbon fiber while allowing adjustability of the temples with functioning screws incorporated into the logo treatment that lend an aspect of masculinity. Available in Grey, Black, Olive and Navy. N8104. Drawing inspiration from the water, these unique zyl frames give the illusion of...
Filed in: Eyewear
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Costa’s Manta Style Full of Grace, Determination

Costa’s Manta Style Full of Grace, Determination

Known as graceful, intelligent ocean gliders, manta rays move through the water in with fluid continuity, always searching, always determined. Similarly, Costa’s new sunglass style for active females, Manta, is built for adventure and movement, but full of unmistakable style. Manta in matte ocean with gray 580P lens Manta is one of Costa’s sunglass styles built specifically for active women. Performance features include great wrap-fitting coverage, and hypoallergenic no-slip nose pads and interior lining to keep the sunglasses comfortably in place all day for a “forget-they’re-on” fit. The medium-fitting frame is constructed of nearly indestructible co-injected molded nylon and sturdy integral hinges. Manta’s frame colors include tortoise, shiny black, white, orchid, crystal bronze and matte ocean. Costa’s Manta style can be customized in its full array of patented color enhancing polarized 580™ lenses. Costa’s 580 lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light. Filtering yellow light enhances reds, blues and greens, and produces better contrast and definition while reducing glare and eye fatigue. Absorbing high-energy...
Filed in: Eyewear
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The New Diane von Furstenberg Eyewear Collection

The New Diane von Furstenberg Eyewear Collection

Inspired by the DVF wrap dress, iconic design elements and the translations of signature prints, the new Diane von Furstenberg Eyewear Collection is beautifully crafted. From the DVF chain link pattern to metal stud detailing to new logo treatments, the collection offers Diane’s signature touch. SUN DVF592S Faith. Fashionable tortoise colorations are exemplified on this easy to wear frame. The sophisticated Sutra metal hardware at the hinge styles the temples. Available in Black, Soft Tortoise, Olive Marble and Blue Marble.   DVF596S Leah. Effortlessly cool and on-trend, this modified square frame is accented with metal studded temples that complement the DVF logo. Available in Black, Soft Tortoise, Emerald and Cosmic Cobalt. DVF600S Courtney. The signature DVF chain link pattern on the inner temples fashion these oversized square sunglasses that feature a translucent front. The new DVF metal logo plaque embellishes each hinge. Available in Grey, Brown, Emerald and Purple.   DVF107S. Drawing inspiration from the iconic DVF wrap dress, these modified oval-shaped sunglasses are wrapped in beautiful colorations, providing chic shading. Subtle logo detailing is featured on...
Filed in: Eyewear, Sunwear
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Wiley X® Adds Exciting New Eyewear Styles To Its 2015 Product Line-Up

Wiley X® Adds Exciting New Eyewear Styles To Its 2015 Product Line-Up

Global eyewear leader Wiley X®, Inc. has expanded its premium sunglass line-up with three exciting new models for 2015. The new-for-2015 WX Tide joins the company’s exclusive Climate Control™ Series, designed to provide clear vision, comfort and serious protection for every outdoor activity. Like all Climate Control models, the new WX Tide is Rx-ready and features a patented removable, soft-foam Facial Cavity™ Seal that blocks out wind, debris and reflected light so wearers can focus on the task at hand, whether it’s fishing, boating, driving, riding or working. This new model is available in two polarized versions — a traditional Gloss Black frame with Polarized Blue Mirror lenses and a distinctive Matte Hickory Brown frame with Polarized Venice Gold Mirror lenses. These Polarized Gold Mirror lenses are a first for Wiley X. Not only do they look great in any frame, their Amber tint is ideal for providing contrast in hazy sun conditions. Both provide the glare-cutting performance and clear vision for use on the water or any harsh lighting conditions. There is also a “Black Ops” version of the WX Tide, pairing an understated Matte Black frame with Smoke Grey lenses. Joining...
Filed in: Eyewear, Sunwear
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Introducing New Calvin Klein Collection Eyewear

Introducing New Calvin Klein Collection Eyewear

The new Calvin Klein Collection men’s and women’s eyewear is luxurious, modern and provocative, fusing minimalism and the latest trends. Inspired by the architectural details and designs of the brands’ ready-to-wear runway collections, a new reverse hinge concept reveals the mechanics behind the frame, while rich leather inserts compliment classic styling. The brands’ pure sophistication and understated elegance remain as signature elements of this season’s Calvin Klein Collection Eyewear. OPTICAL Men’s CK7385. Sleek and sophisticated, the flat metal front of this rectangular shaped frame is accented with zyl temples in rich colorations. An adaptation of the reverse hinge gives a subtle industrial look. Available in black, gunmetal and brown.   CK7971. This fashion-forward frame is inspired by the runway with a timeless rectangular silhouette featuring thick acetate/zyl with a bold cutaway design. A keyhole bridge helps set the tone of modern sophistication. Available in black and Tokyo tortoise.   CK7972. Featured in the new advertising campaign, this unique navigator silhouette features thick, rich material and a keyhole bridge for an overly masculine look....
Filed in: Eyewear, Sunwear
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Emilio Pucci Eyewear Collection Preview

Emilio Pucci Eyewear Collection Preview

Emilio Pucci presents its new eyewear collection for the fall-winter 2015/16 season, produced and distributed by the Marcolin Group following the new licensing agreement between the two organizations. Laudomia Pucci, CEO of Emilio Pucci, declares: “Two Italian success stories, Emilio Pucci and Marcolin, have partnered together, giving rise to a licensing agreement for Emilio Pucci sunwear and optical collections. Merging creativity and know-how, brand values and innovation, our shared passion has brought forth a collection with a strong character and a touch of irony. We consider eyewear a strategic part of our business and Marcolin is the ideal partner to help us strengthen and grow the business, not only on the stylistic side, but also in terms of production and worldwide distribution, whilst maintaining the high standards of “Made in Italy” excellence”. Giovanni Zoppas, CEO of Marcolin Group, says: ”We are very pleased and honored to start our collaboration with Emilio Pucci today. It’s a brand with a very unique position in the consumers’ mindset due to its extraordinary heritage, iconic and with a great and long-standing tradition. In common we have high affinity...
Filed in: Eyewear
L’amy America Unveils Spring 2015 Columbia Performance Suns

L’amy America Unveils Spring 2015 Columbia Performance Suns

L’Amy America, a division of global eyewear group TWC-L’Amy, announces the worldwide launch of 9 models to its all-polarized Columbia Performance Sunglass collection. The new models exemplify Columbia’s core values of longwear comfort and outdoor performance for men and women of all ages, shapes and sizes. Highlights of the collection include: sport and lifestyle offerings, extended sizes, and easy rx ability. The 9 new models add to a well-rounded collection in which all models feature multilayer polarized lenses and are Zeiss-certified rx able. New additions Mt Jupiter 100 and 200 are designed for work-to-play functionality. Mt. Jupiter 100, a traditional, rectangle navigator, and Mt. Jupiter 200, an aviator, feature polarized lenses, stainless steel fronts and injection-molded temples with masculine carbon fiber detail. Two newcomers to Columbia’s highly successful Extended Size category include: Hightower—an aggressive sport, squared shape with stainless steel front and H90 featherweight temples, and Carajas an “H90”, 8-base, classic, multi-sport wrap. Again, all models feature polarized lenses and easy rx ability. The Columbia Performance Sun collection is supported...
Filed in: Eyewear, Sunwear
Ogi Eyewear Introduces Innotec Sun Collection

Ogi Eyewear Introduces Innotec Sun Collection

Innotec, an Ogi Eyewear brand, debuts its new collection of sunglasses. The meticulously designed application of Innotec’s proprietary fusion of materials and cutting edge technology creates a unique and highly sought after sun collection featuring three new styles. The Denton Sun: Innotec introduces its debut into sunglasses with the Denton Sun. This masculine style features a bold square shape made of cutting-edge materials. The double laminated TR-90 front features Innotec’s signature hand painted demi pattern paired with stainless steel temples for lightweight comfort and unsurpassed style with an edge. The Fenwick Sun: The Fenwick Sun emerges into the Innotec sun collection with sheer brilliance. Constructed of durable, innovative materials including German Wagner stainless steel and an inlay of Innotec’s signature hand painted TR-90, The Fenwick Sun has a seamless design. Featuring a masculine square lens shape and ultra-lightweight comfort, the futuristic Fenwick Sun is sure to impress. The Willow Sun: Bold, eye catching and innovative, Innotec introduces the Willow Sun. Innotec’s signature hand painted demi pattern is expertly paired with fearlessly daring flash...
Filed in: Eyewear, Sunwear
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